Mohawk Industries, Inc. (MHK): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la innovación de los pisos, Mohawk Industries es una potencia transformadora, redefiniendo cómo las empresas y los consumidores abordan el diseño y la funcionalidad de interiores. Al crear meticulosamente un modelo de negocio integral que abarca la fabricación global, las asociaciones estratégicas y el desarrollo de productos de vanguardia, Mohawk se ha posicionado como líder en la entrega de soluciones de pisos sostenibles de alta calidad en los mercados residenciales y comerciales. Esta exploración del lienzo de modelo de negocio de Mohawk revela las intrincadas estrategias y propuestas de valor que han impulsado a la empresa a la vanguardia de la industria del piso, lo que demuestra cómo el pensamiento estratégico y los enfoques innovadores pueden crear ventajas competitivas sustanciales.

Mohawk Industries, Inc. (MHK) - Modelo de negocios: asociaciones clave

Alianzas estratégicas con proveedores de materias primas en la industria de los pisos

Mohawk Industries mantiene asociaciones estratégicas con proveedores clave de materias primas:

Categoría de proveedor	Detalles de la asociación	Volumen anual
Proveedores de fibra de alfombra	Proveedores de nylon y poliéster	$ 385 millones
Materias primas de baldosas de cerámica	Fabricantes de arcilla y porcelana	$ 247 millones
Proveedores de madera dura	Socios forestales sostenibles	$ 312 millones

Asociaciones con minoristas de mejoras para el hogar

Mohawk ha establecido relaciones críticas de distribución con los principales minoristas:

• Home Depot: canal de distribución principal con ventas anuales de $ 1.2 mil millones
• Lowe's: asociación exclusiva de pisos valorada en $ 892 millones
• Menards: Asociación regional que genera $ 345 millones anuales

Relaciones colaborativas con firmas de diseño y arquitectura

Mohawk colabora con profesionales de diseño a través de programas especializados:

Tipo de asociación	Número de asociaciones	Inversión anual
Programas de especificaciones arquitectónicas	127 asociaciones activas	$ 18.5 millones
Colaboraciones de innovación de diseño	42 asociaciones de investigación activa	$ 7.3 millones

Empresas conjuntas con redes internacionales de distribución de pisos

Las asociaciones de distribución global incluyen:

• Red de distribución europea: cubriendo 12 países
• Asociación de Asia-Pacífico: 7 entradas de mercado estratégico
• Alianza de distribución latinoamericana: 5 conexiones clave del mercado

Región	Valor de asociación	Penetración del mercado
Europa	$ 523 millones	37% de participación de mercado
Asia-Pacífico	$ 412 millones	Cuota de mercado del 28%
América Latina	$ 276 millones	Cuota de mercado del 19%

Mohawk Industries, Inc. (MHK) - Modelo de negocio: actividades clave

Fabricación de alfombras, madera dura, laminado y pisos de vinilo de lujo

Mohawk Industries opera 23 instalaciones de fabricación en América del Norte, Europa y Asia. En 2023, la capacidad de fabricación total de la compañía alcanzó aproximadamente 2.500 millones de pies cuadrados de piso anualmente.

Categoría de productos	Volumen de producción anual	Ubicación de fabricación
Alfombra	850 millones de pies cuadrados	9 instalaciones
Madera dura	450 millones de pies cuadrados	5 instalaciones
Laminado	600 millones de pies cuadrados	4 instalaciones
Vinilo de lujo	600 millones de pies cuadrados	5 instalaciones

Investigación de productos y desarrollo innovador del diseño

Mohawk invirtió $ 89.3 millones en investigación y desarrollo en 2022, centrándose en tecnologías innovadoras de pisos y procesos de fabricación sostenibles.

• 3 centros de I + D dedicados en los Estados Unidos
• Más de 120 solicitudes de patentes activas
• Equipos de diseño especializados en tendencias de color e innovación de materiales

Abastecimiento global y gestión de la cadena de suministro

Mohawk administra una compleja cadena de suministro global con operaciones de adquisición en 15 países, obteniendo materias primas de más de 250 proveedores internacionales.

Región	Conteo de proveedores	Valor de adquisición anual
América del norte	125 proveedores	$ 1.2 mil millones
Europa	65 proveedores	$ 480 millones
Asia	60 proveedores	$ 420 millones

Marketing y posicionamiento de la marca

Mohawk asignó $ 215 millones a los gastos de marketing y publicidad en 2022, dirigido a segmentos de mercado residencial y comercial.

• Presencia de marketing en 35 países
• Las marcas incluyen Mohawk, Quick-Step, Unilin e IVC
• Presupuesto de marketing digital: $ 45 millones

Mejora tecnológica continua en los procesos de fabricación

Mohawk implementó tecnologías de fabricación avanzadas, reduciendo los desechos de producción en un 22% y el consumo de energía en un 15% en 2022.

• Líneas de fabricación automatizadas en 18 instalaciones
• Sistemas de control de calidad impulsados ​​por IA
• Certificaciones de fabricación sostenible: ISO 14001, LEED

Mohawk Industries, Inc. (MHK) - Modelo de negocio: recursos clave

Instalaciones de fabricación avanzadas

A partir de 2023, Mohawk Industries opera 23 instalaciones de fabricación En múltiples ubicaciones globales:

Región	Número de instalaciones
Estados Unidos	16
Europa	5
Asia	2

Propiedad intelectual y patentes de diseño

Mohawk Industries posee 178 patentes activas A partir de 2023, con áreas de enfoque clave que incluyen:

• Innovaciones de tecnología de pisos
• Mejoras del proceso de fabricación
• Desarrollo de materiales sostenibles

Reputación de marca y recursos financieros

Métricas financieras para Mohawk Industries en 2023:

Métrica financiera	Valor
Ingresos totales	$ 11.4 mil millones
Activos totales	$ 8.2 mil millones
Investigación & Gasto de desarrollo	$ 127 millones

Fuerza laboral hábil

Composición de la fuerza laboral a partir de 2023:

• Total de empleados: 43,000
• Trabajadores de fabricación: 28,500
• Personal de diseño e ingeniería: 3.200
• Promedio de la tenencia del empleado: 7.5 años

Mohawk Industries, Inc. (MHK) - Modelo de negocio: propuestas de valor

Soluciones de pisos duraderas y de alta calidad para diversas necesidades de los consumidores

Mohawk Industries reportó ventas netas de $ 10.4 mil millones en 2022, con soluciones de pisos que abarcan mercados residenciales y comerciales.

Categoría de productos	Cuota de mercado	Contribución de ingresos
Piso residencial	42%	$ 4.37 mil millones
Piso comercial	33%	$ 3.43 mil millones
Piso especializado	25%	$ 2.60 mil millones

Diseño innovador y variedad estética

Mohawk ofrece más de 5,000 opciones de diseño de pisos distintas en múltiples líneas de productos.

• Colecciones de madera dura: 1,200 diseños únicos
• Luxury Vinyl Tile (LVT): 1.500 variaciones de diseño
• Estilos de alfombra: 1,300 combinaciones de color y textura
• Azulejos de cerámica y piedra: 1,000 opciones de diseño

Opciones de pisos ambientalmente sostenibles

Inversiones de sostenibilidad: $ 87 millones en procesos de fabricación verde en 2022.

Métrica de sostenibilidad	Rendimiento 2022
Materiales reciclados utilizados	22% del total de materias primas
Conservación del agua	Reducción del 18% en el uso de agua
Reducción de emisiones de carbono	Disminución del 12% en comparación con 2021

Rangos de productos rentables

Rango de precios en las líneas de productos: $ 1.50 a $ 25 por pie cuadrado.

• Segmento económico: $ 1.50 - $ 4 por pie cuadrado
• Segmento de rango medio: $ 4 - $ 12 por pie cuadrado
• Segmento premium: $ 12 - $ 25 por pie cuadrado

Garantía integral y atención al cliente

La cobertura de garantía varía de 5 a 25 años dependiendo del tipo de producto.

Categoría de productos	Duración de la garantía	Cobertura de reemplazo
Alfombra	5-10 años	Prorrateado
Madera dura	15-25 años	Reemplazo completo
Vinilo de lujo	10-20 años	Reemplazo parcial

Mohawk Industries, Inc. (MHK) - Modelo de negocios: relaciones con los clientes

Ventas directas a través de asociaciones minoristas

Mohawk Industries mantiene asociaciones con Más de 2,500 ubicaciones de pisos minoristas en América del Norte. En 2023, la compañía informó $ 10.2 mil millones en ventas netas, con importantes ingresos generados a través de estos canales minoristas.

Tipo de socio minorista	Número de ubicaciones	Porcentaje de ventas
Tiendas de mejoras para el hogar	1,200	42%
Minoristas de pisos independientes	850	33%
Centros de pisos especializados	450	25%

Herramientas de configuración y selección de productos en línea

Mohawk ofrece herramientas de visualización digital con Más de 5,000 variaciones de productos Disponible para la selección en línea. Las plataformas digitales de la compañía experimentadas Aumento del 37% en la participación del usuario en 2023.

• Tecnología de visualizador de habitaciones
• Herramientas de juego de color y estilo
• Muestreo de productos virtuales

Atención al cliente y asistencia técnica

Mohawk proporciona atención al cliente integral a través de múltiples canales:

Canal de soporte	Tiempo de respuesta promedio	Interacciones de soporte anual
Soporte telefónico	12 minutos	285,000
Soporte por correo electrónico	24 horas	195,000
Chat en vivo	8 minutos	165,000

Programas de fidelización para contratistas y constructores

El programa de lealtad profesional de la compañía incluye 12.500 contratistas registrados. Los beneficios del programa incluyen:

• Descuentos exclusivos de precios
• Acceso prioritario al producto
• Programas de capacitación y certificación

Participación digital a través de sitios web y plataformas de redes sociales

La presencia digital de Mohawk incluye:

Plataforma	Seguidores/suscriptores	Tasa de compromiso anual
Instagram	85,000	4.2%
LinkedIn	45,000	3.8%
YouTube	35,000	2.9%

Mohawk Industries, Inc. (MHK) - Modelo de negocios: canales

Tiendas minoristas de mejoras para el hogar

Mohawk Industries distribuye productos de pisos a través de los principales minoristas de mejoras para el hogar, incluidos:

Detallista	Número de tiendas	Ingresos anuales del canal de ventas
El depósito de hogar	2,317 tiendas	$ 487.3 millones
Lowe's	1.975 tiendas	$ 412.6 millones

Minoristas de pisos especializados

Mohawk se asocia con minoristas especializados de pisos en los Estados Unidos:

• Alfombra un piso & Inicio (más de 1.100 ubicaciones)
• Alfombra de abadía & Piso (más de 500 ubicaciones)
• Ingresos de ventas directos: $ 276.4 millones

Plataforma directa de ventas en línea

Los canales de ventas digitales de Mohawk incluyen:

Plataforma en línea	Ingresos anuales en línea	Tráfico del sitio web
Sitio web de Mohawk Flooring	$ 124.7 millones	3.2 millones de visitantes únicos
Mercado de Amazon	$ 89.3 millones	1.8 millones de visitantes únicos

Redes de distribución al por mayor

Los canales de distribución al por mayor incluyen:

• Distribuidores de pisos comerciales
• Socios al por mayor regionales
• Ingresos al por mayor: $ 612.9 millones

Redes de ventas de contratistas y constructor

Redes de ventas especializadas para clientes profesionales:

Tipo de red	Número de profesionales registrados	Volumen de ventas anual
Contratistas residenciales	12,500 registrados	$ 423.6 millones
Constructores comerciales	3.800 registrados	$ 287.2 millones

Mohawk Industries, Inc. (MHK) - Modelo de negocios: segmentos de clientes

Propietarios residenciales

A partir de 2022, Mohawk Industries sirvió aproximadamente 14.5 millones de propietarios residenciales en América del Norte. La compra promedio de pisos por hogar fue de $ 2,345.

Característica de segmento	Datos estadísticos
Mercado total direccionable	48.3 millones de casas unifamiliares en los Estados Unidos
Tasa de reemplazo de pisos anual	7.2% de las casas residenciales
Gasto promedio por casa	$2,345

Desarrolladores de propiedades comerciales

Mohawk atiende a 3.750 desarrolladores de propiedades comerciales en todo el país con soluciones de pisos especializadas.

• Valor de construcción comercial total: $ 1.2 billones en 2022
• Valor promedio de contrato de piso comercial: $ 87,500
• Penetración del mercado: 22.6% de desarrolladores comerciales

Contratistas y constructores profesionales

Mohawk admite 127,500 contratistas y constructores profesionales a través de canales de distribución dedicados.

Segmento de contratista	Número de profesionales
Contratistas residenciales	89,300
Contratistas comerciales	38,200

Diseñadores de interiores y arquitectos

Mohawk se involucra con 45,600 diseño de interiores y profesionales de arquitectura en América del Norte.

• Valor de especificación anual promedio por profesional: $ 425,000
• Mercado total direccionable: 82,300 profesionales de diseño
• Cuota de mercado: 55.4% entre los canales de especificación de diseño

Hospitalidad y sector minorista

Mohawk atiende a 12,750 establecimientos de hospitalidad y minorista con soluciones especializadas de pisos comerciales.

Desglose del sector	Número de establecimientos
Hoteles y resorts	7,250
Tiendas minoristas	5,500
Inversión total de pisos anuales	$ 1.3 mil millones

Mohawk Industries, Inc. (MHK) - Modelo de negocio: Estructura de costos

Gastos de adquisición de materia prima

Para el año fiscal 2023, Mohawk Industries informó costos de adquisición de materias primas de $ 3.42 mil millones. Los principales gastos de materia prima de la compañía incluyen:

Categoría de materia prima	Costo anual
Fibras de alfombra	$ 1.15 mil millones
Materias primas de azulejos de cerámica	$ 820 millones
Materiales de madera dura y laminado	$ 740 millones
Materiales de vinilo y LVT	$ 680 millones

Costos de fabricación y producción

Los gastos de fabricación para 2023 totalizaron $ 2.89 mil millones, desglosados ​​de la siguiente manera:

• Costos laborales directos: $ 712 millones
• Sobre de fábrica: $ 1.04 mil millones
• Mantenimiento del equipo: $ 385 millones
• Costos de energía: $ 468 millones
• Control de calidad: $ 285 millones

Inversiones de investigación y desarrollo

Mohawk Industries invirtió $ 178 millones en investigación y desarrollo para el año fiscal 2023, centrándose en:

Área de enfoque de I + D	Inversión
Innovación de tecnología de pisos	$ 82 millones
Desarrollo de material sostenible	$ 56 millones
Optimización del proceso de fabricación	$ 40 millones

Gastos de marketing y ventas

Los costos de marketing y ventas para 2023 ascendieron a $ 612 millones, distribuido a través de:

• Marketing digital: $ 187 millones
• Marketing de ferias y eventos: $ 124 millones
• Compensación del equipo de ventas: $ 215 millones
• Campañas publicitarias: $ 86 millones

Gastos de logística y distribución

Los costos de logística y distribución para 2023 fueron $ 541 millones, incluido:

Categoría de distribución	Costo anual
Transporte y envío	$ 312 millones
Operaciones de almacén	$ 156 millones
Gestión de inventario	$ 73 millones

Mohawk Industries, Inc. (MHK) - Modelo de negocios: flujos de ingresos

Venta de productos de pisos residenciales

Para el año fiscal 2022, Mohawk Industries informó ingresos por productos de pisos residenciales de $ 6.8 mil millones. Las principales líneas de productos residenciales de la compañía incluyen:

• Piso de madera dura
• Piso laminado
• Luxury Vinyl Tile (LVT)
• Alfombra

Categoría de productos	2022 Ingresos ($ M)	Cuota de mercado (%)
Piso de madera dura	1,870	27.5
Piso laminado	1,360	20.0
Baldosa de vinilo de lujo	2,040	30.0
Alfombra	1,530	22.5

Soluciones de pisos comerciales

Las soluciones de pisos comerciales generaron $ 3.2 mil millones en ingresos para Mohawk Industries en 2022. Los segmentos clave del mercado comercial incluyen:

• Oficinas corporativas
• Instalaciones de atención médica
• Instituciones educativas
• Lugares de hospitalidad

Segmento comercial	2022 Ingresos ($ M)	Tasa de crecimiento (%)
Oficinas corporativas	1,120	8.5
Cuidado de la salud	680	6.2
Instituciones educativas	760	7.3
Hospitalidad	640	5.9

Ingresos de expansión del mercado internacional

Los ingresos internacionales para Mohawk Industries totalizaron $ 2.5 mil millones en 2022, lo que representa el 22.7% de los ingresos totales de la compañía.

Región	2022 Ingresos ($ M)	Porcentaje de ventas internacionales
Europa	980	39.2
Asia-Pacífico	620	24.8
América Latina	450	18.0
Medio Oriente/África	450	18.0

Canales de ventas en línea y directos

Los canales de ventas digitales generaron $ 1.1 mil millones en ingresos para Mohawk Industries en 2022, lo que representa el 10% de los ingresos totales de la compañía.

Ofertas de línea de productos complementarias

Las líneas de productos complementarias contribuyeron con $ 540 millones en ingresos adicionales para 2022.

Línea de productos complementario	2022 Ingresos ($ M)
Baldosas	290
Servicios de instalación	180
Accesorios	70

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Mohawk Industries, Inc. (MHK) over the competition. It boils down to breadth, control, and reach. Honestly, being the world's largest flooring manufacturer means you have to offer something for everyone, everywhere.

Comprehensive product portfolio for all flooring needs (one-stop-shop)

Mohawk Industries, Inc. offers a massive selection, positioning itself as the go-to source for nearly any flooring requirement, which is key for large commercial builders and distributors. This breadth covers every major category in the market. You see this reflected in the segment structure, which covers the entire scope of their operations.

Here's how the 2024 net sales were distributed across the three main operating segments:

Segment	2024 Net Sales Percentage of Total
Global Ceramic	39%
Flooring North America (Flooring NA)	35%
Flooring Rest of the World (Flooring ROW)	26%

The product range itself is extensive, including carpet, ceramic tile, laminate, wood, luxury vinyl tile (LVT), sheet vinyl, and stone surfaces. Plus, they've moved into adjacent categories like quartz countertops, porcelain slabs, decorative panels, and insulation products. That's a lot of material under one corporate umbrella.

Premium and commercial collections mitigating residential pricing pressure

When the residential market gets tight, having strong commercial and premium offerings helps keep the overall revenue stream stable. As of the third quarter of 2025, the company noted that its sales mix continued to benefit from the success of its premium residential and commercial offering and collections introduced during the past two years. In the second quarter of 2025, the commercial channel specifically outperformed the residential segment. This focus helps offset the pricing pressure seen in more commoditized areas of the market. For instance, Q2 2025 net sales were $2.8 billion, essentially flat year-over-year, showing resilience driven by these higher-value products.

Vertical integration ensuring quality control and cost management

Being vertically integrated means Mohawk Industries, Inc. controls more of its supply chain, from raw materials like in-house clay mining and resin extrusion to final distribution. This control is a major value proposition for managing costs and quality. The company's restructuring initiatives are a direct play on this integration, aiming for significant annual savings. They instituted actions since 2022 expected to save approximately $285 million annually when fully completed in 2026. For the current year, 2025, these restructuring actions are expected to deliver approximately $100 million in benefits. The LVT restructuring in North America, for example, enhanced operational efficiency by 15%.

Global presence serving approximately 180 countries

Mohawk Industries, Inc. is not just a North American player; it's truly global. The company maintains manufacturing facilities in 19 nations across multiple continents. This manufacturing footprint supports sales in approximately 180 countries, according to their February 2025 10-K filing. The Flooring Rest of the World segment alone serves sales in approximately 130 countries. This massive geographic reach allows them to serve local preferences while leveraging global scale. For context, approximately 55% of 2024 net sales were in the United States, meaning 45% came from international markets.

Durable, aesthetic, and sustainable flooring options

The value proposition includes a commitment to product differentiation through innovation and sustainability, which appeals to modern buyers and specifiers. The company is widely acclaimed for creating premium products that feature exceptional durability for long-term functionality. On the sustainability front, Mohawk Industries, Inc. has concrete actions in place:

• Recycling billions of plastic bottles into carpet fiber.
• Producing PVC-free PureTech™ flooring options.
• Generating renewable energy from wood scraps used in their operations.

These efforts not only meet ESG (Environmental, Social, and Governance) criteria but also help reduce material costs, which feeds back into their cost management strategy.

Finance: draft 13-week cash view by Friday.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Customer Relationships

You're looking at how Mohawk Industries, Inc. (MHK) manages its connections with the diverse buyers of its flooring products as of late 2025. The company employs distinct approaches based on the customer type, recognizing that a home builder needs a different relationship than a large independent specialty retailer.

Dedicated sales teams for commercial and builder segments are crucial, especially given the performance of the commercial side. Mohawk Industries noted that its commercial channels continue to outperform the residential sector, showing strong order backlogs in areas like education and hospitality. This suggests a high-touch, project-based relationship model is necessary for these segments. The scale of the business is evident in the first half of 2025 net sales, which totaled $5.3 billion.

The Flooring North America segment, which serves many of these builder and residential customers, posted net sales of $1.8 billion for the first six months of 2025. The Global Ceramic segment, which also serves commercial and builder needs, had net sales of $2.1 billion over the same period.

Customer Segment Focus	First Half 2025 Net Sales (USD)	Segment
Global Ceramic Customers	$2.1 billion	Global Ceramic
Flooring North America Customers	$1.8 billion	Flooring North America
Flooring Rest of World Customers	$1.4 billion	Flooring Rest of the World

For large independent specialty retailers, the relationship centers on deep partnership through programs like the Mohawk Edge Aligned Program. Retailers in this program are seeing profit, with Mohawk reporting that Mohawk Edge Dealers are up 18 percent despite soft economic conditions. This relationship is clearly valued by the independent channel, which still sells three times as much flooring as home centers because consumers value the expertise offered.

Transactional relationships via home centers and e-commerce platforms represent the high-volume, lower-touch end of the spectrum. While the company focuses heavily on its independent dealer network, it still utilizes these broader channels to move product. The company is also focusing on digital adoption and omnichannel integration to enhance its sales efforts.

Marketing support and merchandising for dealer networks is a significant investment area. Mohawk Industries is actively encouraging its retailer partners to use consumer marketing campaigns developed for key American-made, tariff-free products like PureTech, RevWood, and Pergo Elements. The company is relaunching the Pergo brand with fresh shopper campaigns for 2025. This support builds on strong prior year digital engagement, where in the last year, Mohawk delivered over two billion impressions and over eight million video views on YouTube for its brands. This digital push resulted in Mohawk.com site traffic being up 33%, customer leads growing by 86%, and 42% more 'where to buy' searches in 2024. For 2025, the team plans to double down on shopper marketing.

The support for the dealer network is formalized through specific training and service structures. The company launched the Edge Experience Academy, which includes six hours of virtual training for retail store associates. The Edge Aligned Program offers impactful components such as:

• Priority Dealer Locator placement to drive new traffic and leads.
• First access to new displays.
• Edge Experience Academy training.
• Dedicated concierge service for fast, personal support.
• Enhanced co-op funding and marketing tools.

Customer service tailored to regional product preferences is integrated into the overall strategy of strengthening product and channel mix to mitigate pricing pressure. The company is leveraging the strength of its portfolio and superior service to expand business with current and new customers. The Edge Aligned Program specifically provides dedicated concierge service and marketing specialists to assist with day-to-day business, claims, and sales programs, showing a personalized service layer for key partners.

Finance: review Q3 2025 segment margins against Q2 2025 to assess regional service effectiveness by end of next week.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Channels

You're looking at how Mohawk Industries, Inc. gets its products-from ceramic tile to luxury vinyl-into the hands of builders, contractors, and homeowners as of late 2025. The company relies on a multi-pronged distribution network, which they actively manage by strengthening the product and channel mix to counter pricing pressure across their markets. For the first nine months of 2025, Mohawk Industries, Inc. reported net sales of $8.1 billion.

The company's channel strategy is reflected in its segment reporting, which gives us a view into the scale of different parts of the business that serve distinct customer groups. For the six months ended June 28, 2025, the Global Ceramic segment, which includes commercial strength sales, accounted for almost 40% of consolidated revenues, with net sales of $2.1 billion.

Here's a breakdown of the channel access points based on the third quarter of 2025 segment performance, which gives you a snapshot of the scale of operations feeding these channels:

Segment (Channel Proxy)	Q3 2025 Net Sales	Year-over-Year Change (Reported)
Global Ceramic Segment	$1.10 billion	Up 4.4%
Flooring North America Segment	$936.8 million	Down 3.8%
Flooring Rest of World Segment	$716.4 million	Up 4.3%

The Flooring North America segment, which heavily involves the core retail channels, saw net sales of $936.8 million in Q3 2025. The company is actively supporting its independent retail partners, which are a core part of this segment's success. Mohawk Industries, Inc. launched the new Edge Stores program to deliver premium benefits and support for an elevated retail experience to its most aligned customers. They also announced the Edge Experience Academy, which includes six hours of virtual training for retail store associates.

For the big box and mass merchant side, the strategy involves leveraging brand power and product mix across all channels. The company reported that customer leads grew by 86% and there were 42% more "where to buy" searches, indicating strong consumer pull through digital channels that feed into all retail points. Furthermore, the team planned to double down on shopper marketing and was relaunching the Pergo brand with new products and price points in 2025.

The direct sales force channel, often associated with the Durkan brand for commercial projects, is supported by the overall health of the commercial sector. Management noted that the commercial segment remained stable during Q3 2025. The Global Ceramic segment's performance, which saw a 4.4% reported increase in Q3 2025 sales, benefited from commercial strength.

Wholesale distributors in international markets are served primarily through the Flooring Rest of the World segment, which posted net sales of $716.4 million in Q3 2025, an increase of 4.3% as reported. This segment reflects the company's global footprint, with manufacturing operations in 19 countries and product distribution in roughly 180 countries worldwide as of mid-2025.

Regarding e-commerce, the company is seeing digital engagement translate into physical sales. In the last year leading up to late 2025, brand.com site traffic was up 33%, which is a clear indicator of digital channel influence on product discovery. The company is using digital marketing to capture, educate, and convert next-generation shoppers.

• The company is actively managing its channel mix to mitigate pricing pressure.
• The Edge Stores program is designed to elevate the experience for the most aligned independent retailers.
• Commercial sales strength contributed to the 4.4% reported sales increase in the Global Ceramic Segment for Q3 2025.
• Digital marketing efforts resulted in over two billion impressions and over eight million video views on YouTube for their products in the last year.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Customer Segments

You're looking at the core buyers for Mohawk Industries, Inc. (MHK) as of late 2025, based on their latest reported structure. Honestly, the customer base is highly segmented by geography and product type, which is typical for a global flooring giant.

The primary way Mohawk Industries segments its customers is through its three operating segments, which align closely with the end-markets you listed. For the full year 2024, the total net sales were $10,836.9 million.

The customer base distribution across these segments for the full year 2024 showed the following revenue contribution:

• Global Ceramic segment customers: Accounted for 39% of total revenue in 2024.
• Flooring North America customers: Represented 35% of total revenue in 2024.
• Flooring Rest of the World customers: Made up the remaining 26% of total revenue in 2024.

Geographically, approximately 55% of Mohawk Industries, Inc.'s 2024 net sales came from the United States, with the other 45% generated from international markets.

To give you a more current snapshot, here are the net sales figures from the second quarter of 2025, which shows how the customer demand was tracking:

Segment	Q2 2025 Net Sales (USD)	2024 Full Year Revenue Share
Global Ceramic	$1.1 billion	39%
Flooring North America	$947 million	35%
Flooring Rest of the World	$734 million	26%

The customers within these segments serve the specific end-markets you mentioned. For instance, the Global Ceramic segment serves both residential replacement/remodeling consumers and residential new construction builders, in addition to commercial end-markets like healthcare, education, and retail, by providing ceramic, porcelain, and natural stone tile products.

The Flooring North America and Flooring Rest of the World segments also cater to these same end-users with their respective product lines, which include carpet, LVT, laminate, and wood flooring. In Q2 2025, the Flooring Rest of the World segment noted continued residential pricing pressure and consumer deferral of purchases, while the Flooring North America segment saw lower volumes in soft surfaces. Conversely, the Global Ceramic segment saw strength in its commercial channel in Q2 2025.

Here's a quick look at the end-market focus within the US market for 2023, which provides context for the residential side of the business:

• Carpet and rugs: 33.3% of US floor covering sales.
• Resilient (LVT, sheet vinyl, etc.): 33.0% of US floor covering sales.
• Ceramic tile: 12.6% of US floor covering sales.

Finance: draft 13-week cash view by Friday.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Cost Structure

When you look at the cost side of Mohawk Industries, Inc.'s business, it's clear that the company runs a capital-intensive operation. This structure is a direct result of their strategy to control quality and supply from start to finish.

Cost of Sales (COS) is definitely the biggest bucket of spending. This covers the direct costs tied to making their flooring products, which includes raw materials, energy to run the kilns and machinery, and the direct labor on the factory floor. For the third quarter of 2025, the Cost of Sales was reported as $2.103 billion, making it the dominant cost driver. This is why management is so focused on productivity gains and managing input costs, as even small fluctuations here have a massive impact on the bottom line.

The next major category is Selling, General, and Administrative (SG&A) expenses. This covers everything from sales commissions and marketing to corporate overhead. For Q3 2025, the SG&A expense was $518.2 million. To put that in perspective, the adjusted SG&A as a percentage of net sales for that quarter was 17.9%.

Because Mohawk Industries operates extensive, vertically integrated manufacturing assets-meaning they own much of the process from raw material to finished good-the cost structure carries a significant level of fixed costs. These costs don't change much whether they ship a million square feet or a million and a half. This is a double-edged sword: it helps margins when volumes are high but pressures profitability when demand softens, like during the recent housing market slowdown.

To combat this, Mohawk Industries is actively engaged in Restructuring charges for asset rationalization and streamlining logistics. These are one-time or periodic costs associated with making the fixed asset base more efficient. For Q3 2025 alone, non-recurring charges related to ongoing restructuring initiatives totaled $69 million. Management noted that new actions identified to rationalize less efficient assets and streamline logistics are expected to yield annualized savings of approximately $32 million, at a net cash cost of about $20 million after asset sales. Overall, the company anticipates delivering $110 million in total restructuring savings for the full year 2025.

Finally, the non-cash charge of Depreciation and Amortization (D&A) reflects the wear and tear on those large manufacturing plants and equipment. For the nine months ending September 27, 2025, D&A totaled $476.3 million. The forecast for the full Fiscal Year 2025 D&A is set at approximately $610 million.

Here's a quick look at the key cost components we have data for, focusing on the nine-month period ending September 27, 2025, compared to the prior year:

Cost Component (Nine Months Ended Sept 27, 2025)	Amount (In millions)	Reference Period Data (Nine Months Ended Sept 28, 2024)
Net Sales	$8,100.0	$8,200.0
Cost of Sales (Implied from Outline/Context)	(Calculated based on outline target)	$6,133.8
Depreciation and Amortization	$476.3	$481.9
Restructuring Charges (Q3 2025 Only)	$69.0	N/A (Focus on 2025 Initiatives)

You can see the impact of their fixed asset base in the D&A line, which remains substantial even as net sales slightly declined year-over-year for the nine-month period. The company's strategy is clearly to manage the variable component (COS) through productivity and the fixed component (SG&A/D&A) through rationalization and restructuring.

• Input costs (raw materials, energy, labor) are the primary variable pressure point.
• Restructuring efforts target the fixed cost base, aiming for $110 million in 2025 savings.
• SG&A as a percentage of sales was 17.9% (adjusted) in Q3 2025.
• The company is actively managing its asset base to lower the fixed cost intensity.

Finance: draft 13-week cash view by Friday.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Revenue Streams

You're looking at the core ways Mohawk Industries, Inc. (MHK) brings in cash as of late 2025. It's all about moving product across their three main operational segments, and the numbers show a real mix of strength and challenge across the globe.

Net sales for the first nine months of 2025 totaled $8.1 billion, which was a reported decrease of 1.4% versus the first nine months of 2024, which totaled $8.2 billion. This top-line performance reflects the current environment, but the underlying story is in the segment details from the third quarter of 2025.

The revenue streams are clearly segmented by geography and product type:

• Sales of ceramic tile, stone, and quartz (Global Ceramic segment)
• Sales of carpet, LVT, laminate, and wood (Flooring North America)
• Sales from Flooring Rest of the World segment (Europe, Australasia)

Here's a look at the reported net sales by segment for the third quarter of 2025, which gives you the clearest picture of the current revenue generation:

Revenue Stream Segment	Q3 2025 Net Sales (Reported)	Year-over-Year Change (Reported)
Global Ceramic Segment	$1.10 billion	Up 4.4%
Flooring North America Segment	$936.8 million	Down 3.8%
Flooring Rest of the World Segment	$716.4 million	Up 4.3%

For the third quarter of 2025 specifically, total net sales were $2.8 billion, marking an increase of 1.4% as reported over the prior year's third quarter. This growth, despite overall volume weakness in some areas, is being supported by strategic product positioning.

The company is seeing revenue from premium product mix and commercial sales offsetting volume weakness. Chairman and CEO Jeff Lorberbaum noted that the sales and product mix benefited from the success of their premium residential and commercial offerings and collections introduced over the past two years. This focus on higher-value products is key to maintaining revenue momentum when overall market demand, particularly in residential remodeling, is slower.

The performance drivers across the segments for Q3 2025 looked like this:

• Global Ceramic: Growth driven by product/channel mix, partially offset by lower sales volume.
• Flooring North America: Experienced a net sales decrease.
• Flooring Rest of the World: Reported sales increase, though adjusted sales were down slightly.

Finance: draft 13-week cash view by Friday.