Mohawk Industries, Inc. (MHK): Business Model Canvas

In der dynamischen Welt der Bodeninnovationen gilt Mohawk Industries als transformatives Kraftpaket, das die Art und Weise, wie Unternehmen und Verbraucher an Innenarchitektur und Funktionalität herangehen, neu definiert. Durch die sorgfältige Ausarbeitung eines umfassenden Geschäftsmodells, das globale Fertigung, strategische Partnerschaften und hochmoderne Produktentwicklung umfasst, hat sich Mohawk als führender Anbieter hochwertiger, nachhaltiger Bodenbelagslösungen für den Wohn- und Gewerbemarkt positioniert. Diese Untersuchung des Business Model Canvas von Mohawk enthüllt die komplexen Strategien und Wertversprechen, die das Unternehmen an die Spitze der Bodenbelagsbranche gebracht haben, und zeigt, wie strategisches Denken und innovative Ansätze erhebliche Wettbewerbsvorteile schaffen können.

Mohawk Industries, Inc. (MHK) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit Rohstofflieferanten in der Bodenbelagsindustrie

Mohawk Industries unterhält strategische Partnerschaften mit wichtigen Rohstofflieferanten:

Lieferantenkategorie	Einzelheiten zur Partnerschaft	Jahresvolumen
Lieferanten von Teppichfasern	Anbieter von Nylon und Polyester	385 Millionen Dollar
Rohstoffe für Keramikfliesen	Ton- und Porzellanhersteller	247 Millionen Dollar
Lieferanten von Laubholz	Nachhaltige Forstpartner	312 Millionen Dollar

Partnerschaften mit Baumarkt-Einzelhändlern

Mohawk hat wichtige Vertriebsbeziehungen mit großen Einzelhändlern aufgebaut:

• Home Depot: Hauptvertriebskanal mit einem Jahresumsatz von 1,2 Milliarden US-Dollar
• Lowe's: Exklusive Bodenbelagspartnerschaft im Wert von 892 Millionen US-Dollar
• Menards: Regionale Partnerschaft generiert jährlich 345 Millionen US-Dollar

Kooperationsbeziehungen mit Design- und Architekturbüros

Mohawk arbeitet über spezielle Programme mit Designprofis zusammen:

Partnerschaftstyp	Anzahl der Partnerschaften	Jährliche Investition
Architekturspezifikationsprogramme	127 aktive Partnerschaften	18,5 Millionen US-Dollar
Design-Innovations-Kooperationen	42 aktive Forschungskooperationen	7,3 Millionen US-Dollar

Joint Ventures mit internationalen Vertriebsnetzwerken für Bodenbeläge

Zu den globalen Vertriebspartnerschaften gehören:

• Europäisches Vertriebsnetz: Deckt 12 Länder ab
• Asien-Pazifik-Partnerschaft: 7 strategische Markteintritte
• Lateinamerikanische Vertriebsallianz: 5 wichtige Marktverbindungen

Region	Partnerschaftswert	Marktdurchdringung
Europa	523 Millionen US-Dollar	37 % Marktanteil
Asien-Pazifik	412 Millionen Dollar	28 % Marktanteil
Lateinamerika	276 Millionen Dollar	19 % Marktanteil

Mohawk Industries, Inc. (MHK) – Geschäftsmodell: Hauptaktivitäten

Herstellung von Teppich-, Hartholz-, Laminat- und Luxus-Vinylböden

Mohawk Industries betreibt 23 Produktionsstätten in Nordamerika, Europa und Asien. Im Jahr 2023 erreichte die gesamte Produktionskapazität des Unternehmens etwa 2,5 Milliarden Quadratfuß Bodenbelag pro Jahr.

Produktkategorie	Jährliches Produktionsvolumen	Produktionsstandorte
Teppich	850 Millionen Quadratmeter	9 Einrichtungen
Hartholz	450 Millionen Quadratmeter	5 Einrichtungen
Laminat	600 Millionen Quadratmeter	4 Einrichtungen
Luxus-Vinyl	600 Millionen Quadratmeter	5 Einrichtungen

Produktforschung und innovative Designentwicklung

Mohawk investierte im Jahr 2022 89,3 Millionen US-Dollar in Forschung und Entwicklung und konzentrierte sich dabei auf innovative Bodenbelagstechnologien und nachhaltige Herstellungsprozesse.

• 3 spezielle Forschungs- und Entwicklungszentren in den Vereinigten Staaten
• Über 120 aktive Patentanmeldungen
• Designteams, die sich auf Farbtrends und Materialinnovationen spezialisiert haben

Globale Beschaffung und Supply Chain Management

Mohawk verwaltet eine komplexe globale Lieferkette mit Beschaffungsaktivitäten in 15 Ländern und bezieht Rohstoffe von über 250 internationalen Lieferanten.

Region	Anzahl der Lieferanten	Jährlicher Beschaffungswert
Nordamerika	125 Lieferanten	1,2 Milliarden US-Dollar
Europa	65 Lieferanten	480 Millionen Dollar
Asien	60 Lieferanten	420 Millionen Dollar

Marketing und Markenpositionierung

Mohawk stellte im Jahr 2022 215 Millionen US-Dollar für Marketing- und Werbeausgaben bereit und zielte sowohl auf Wohn- als auch auf Gewerbemarktsegmente ab.

• Marketingpräsenz in 35 Ländern
• Zu den Marken gehören Mohawk, Quick-Step, Unilin und IVC
• Budget für digitales Marketing: 45 Millionen US-Dollar

Kontinuierliche technologische Verbesserung der Herstellungsprozesse

Mohawk implementierte fortschrittliche Fertigungstechnologien und reduzierte so den Produktionsabfall um 22 % und den Energieverbrauch um 15 % im Jahr 2022.

• Automatisierte Fertigungslinien in 18 Werken
• KI-gesteuerte Qualitätskontrollsysteme
• Zertifizierungen für nachhaltige Fertigung: ISO 14001, LEED

Mohawk Industries, Inc. (MHK) – Geschäftsmodell: Schlüsselressourcen

Fortschrittliche Produktionsanlagen

Ab 2023 ist Mohawk Industries tätig 23 Produktionsstätten an mehreren globalen Standorten:

Region	Anzahl der Einrichtungen
Vereinigte Staaten	16
Europa	5
Asien	2

Geistiges Eigentum und Designpatente

Mohawk Industries hält 178 aktive Patente ab 2023, mit Schwerpunktbereichen wie:

• Innovationen in der Bodenbelagstechnologie
• Verbesserungen des Herstellungsprozesses
• Nachhaltige Materialentwicklung

Markenreputation und finanzielle Ressourcen

Finanzkennzahlen für Mohawk Industries im Jahr 2023:

Finanzkennzahl	Wert
Gesamtumsatz	11,4 Milliarden US-Dollar
Gesamtvermögen	8,2 Milliarden US-Dollar
Forschung & Entwicklungsausgaben	127 Millionen Dollar

Qualifizierte Arbeitskräfte

Zusammensetzung der Belegschaft ab 2023:

• Gesamtzahl der Mitarbeiter: 43.000
• Fertigungsarbeiter: 28.500
• Design- und Ingenieurpersonal: 3.200
• Durchschnittliche Betriebszugehörigkeit: 7,5 Jahre

Mohawk Industries, Inc. (MHK) – Geschäftsmodell: Wertversprechen

Hochwertige, langlebige Bodenbelagslösungen für unterschiedliche Verbraucherbedürfnisse

Mohawk Industries meldete im Jahr 2022 einen Nettoumsatz von 10,4 Milliarden US-Dollar mit Bodenbelagslösungen für den privaten und gewerblichen Markt.

Produktkategorie	Marktanteil	Umsatzbeitrag
Bodenbeläge für den Wohnbereich	42%	4,37 Milliarden US-Dollar
Gewerblicher Bodenbelag	33%	3,43 Milliarden US-Dollar
Spezialböden	25%	2,60 Milliarden US-Dollar

Innovatives Design und ästhetische Vielfalt

Mohawk bietet über 5.000 verschiedene Bodenbelagsdesignoptionen in mehreren Produktlinien.

• Hartholzkollektionen: 1.200 einzigartige Designs
• Luxus-Vinylfliesen (LVT): 1.500 Designvarianten
• Teppichstile: 1.300 Farb- und Texturkombinationen
• Keramik- und Steinfliesen: 1.000 Gestaltungsmöglichkeiten

Umweltfreundliche Bodenbelagsoptionen

Nachhaltigkeitsinvestitionen: 87 Millionen US-Dollar in umweltfreundliche Herstellungsprozesse im Jahr 2022.

Nachhaltigkeitsmetrik	Leistung 2022
Verwendete recycelte Materialien	22 % der gesamten Rohstoffe
Wasserschutz	18 % Reduzierung des Wasserverbrauchs
Reduzierung der Kohlenstoffemissionen	12 % Rückgang im Vergleich zu 2021

Kostengünstige Produktsortimente

Preisspanne für alle Produktlinien: 1,50 bis 25 US-Dollar pro Quadratfuß.

• Economy-Segment: 1,50 bis 4 US-Dollar pro Quadratfuß
• Mittelklasse-Segment: 4 bis 12 US-Dollar pro Quadratfuß
• Premium-Segment: 12–25 $ pro Quadratfuß

Umfassende Garantie und Kundensupport

Die Garantiezeit beträgt je nach Produkttyp 5 bis 25 Jahre.

Produktkategorie	Garantiedauer	Ersatzabdeckung
Teppich	5-10 Jahre	Anteilig
Hartholz	15-25 Jahre	Vollständiger Ersatz
Luxus-Vinyl	10-20 Jahre	Teilweiser Ersatz

Mohawk Industries, Inc. (MHK) – Geschäftsmodell: Kundenbeziehungen

Direktvertrieb über Einzelhandelspartnerschaften

Mohawk Industries unterhält Partnerschaften mit Über 2.500 Einzelhandelsstandorte für Bodenbeläge in ganz Nordamerika. Im Jahr 2023 meldete das Unternehmen 10,2 Milliarden US-Dollar Nettoumsatz, wobei über diese Einzelhandelskanäle erhebliche Einnahmen erzielt werden.

Art des Einzelhandelspartners	Anzahl der Standorte	Verkaufsprozentsatz
Baumärkte	1,200	42%
Unabhängige Einzelhändler für Bodenbeläge	850	33%
Spezialzentren für Bodenbeläge	450	25%

Online-Tools zur Produktkonfiguration und -auswahl

Mohawk bietet digitale Visualisierungstools mit über 5.000 Produktvarianten zur Online-Auswahl verfügbar. Die digitalen Plattformen des Unternehmens erfahren 37 % Steigerung des Benutzerengagements im Jahr 2023.

• Raumvisualisierungstechnologie
• Tools zur Farb- und Stilanpassung
• Virtuelle Produktbemusterung

Kundensupport und technische Unterstützung

Mohawk bietet umfassenden Kundensupport durch mehrere Kanäle:

Support-Kanal	Durchschnittliche Reaktionszeit	Jährliche Support-Interaktionen
Telefonsupport	12 Minuten	285,000
E-Mail-Support	24 Stunden	195,000
Live-Chat	8 Minuten	165,000

Treueprogramme für Auftragnehmer und Bauherren

Das professionelle Treueprogramm des Unternehmens umfasst 12.500 registrierte Auftragnehmer. Zu den Programmvorteilen gehören:

• Exklusive Preisnachlässe
• Vorrangiger Produktzugang
• Schulungs- und Zertifizierungsprogramme

Digitales Engagement über Websites und Social-Media-Plattformen

Die digitale Präsenz von Mohawk umfasst:

Plattform	Follower/Abonnenten	Jährliche Engagement-Rate
Instagram	85,000	4.2%
LinkedIn	45,000	3.8%
YouTube	35,000	2.9%

Mohawk Industries, Inc. (MHK) – Geschäftsmodell: Kanäle

Einzelhandelsgeschäfte für Heimwerkerbedarf

Mohawk Industries vertreibt Bodenbelagsprodukte über große Baumärkte, darunter:

Einzelhändler	Anzahl der Geschäfte	Jährlicher Vertriebskanalumsatz
Das Home Depot	2.317 Geschäfte	487,3 Millionen US-Dollar
Lowes	1.975 Geschäfte	412,6 Millionen US-Dollar

Fachhändler für Bodenbeläge

Mohawk arbeitet mit spezialisierten Bodenbelagshändlern in den gesamten Vereinigten Staaten zusammen:

• Teppich auf einer Etage & Startseite (über 1.100 Standorte)
• Abteiteppich & Etage (über 500 Standorte)
• Direkter Verkaufserlös: 276,4 Millionen US-Dollar

Direkte Online-Verkaufsplattform

Zu den digitalen Vertriebskanälen von Mohawk gehören:

Online-Plattform	Jährlicher Online-Umsatz	Website-Traffic
Mohawk Flooring-Website	124,7 Millionen US-Dollar	3,2 Millionen einzelne Besucher
Amazon Marketplace	89,3 Millionen US-Dollar	1,8 Millionen einzelne Besucher

Großhandelsvertriebsnetze

Zu den Großhandelsvertriebskanälen gehören:

• Händler für gewerbliche Bodenbeläge
• Regionale Großhandelspartner
• Großhandelsumsatz: 612,9 Millionen US-Dollar

Vertriebsnetzwerke für Auftragnehmer und Bauherren

Spezialisierte Vertriebsnetze für professionelle Kunden:

Netzwerktyp	Anzahl der registrierten Fachkräfte	Jährliches Verkaufsvolumen
Wohnbauunternehmer	12.500 registriert	423,6 Millionen US-Dollar
Gewerbliche Bauträger	3.800 registriert	287,2 Millionen US-Dollar

Mohawk Industries, Inc. (MHK) – Geschäftsmodell: Kundensegmente

Eigenheimbesitzer

Im Jahr 2022 belieferte Mohawk Industries etwa 14,5 Millionen Eigenheimbesitzer in ganz Nordamerika. Der durchschnittliche Kauf eines Bodenbelags pro Haushalt betrug 2.345 US-Dollar.

Segmentcharakteristik	Statistische Daten
Gesamter adressierbarer Markt	48,3 Millionen Einfamilienhäuser in den Vereinigten Staaten
Jährliche Austauschrate für Bodenbeläge	7,2 % der Wohnhäuser
Durchschnittliche Ausgaben pro Haus	$2,345

Gewerbeimmobilienentwickler

Mohawk beliefert landesweit 3.750 Gewerbeimmobilienentwickler mit speziellen Bodenbelagslösungen.

• Gesamtwert des Gewerbebaus: 1,2 Billionen US-Dollar im Jahr 2022
• Durchschnittlicher Auftragswert für gewerbliche Bodenbeläge: 87.500 $
• Marktdurchdringung: 22,6 % der kommerziellen Entwickler

Professionelle Bauunternehmer und Bauherren

Mohawk unterstützt 127.500 professionelle Bauunternehmer und Bauherren über spezielle Vertriebskanäle.

Auftragnehmersegment	Anzahl der Fachkräfte
Wohnbauunternehmer	89,300
Gewerbliche Auftragnehmer	38,200

Innenarchitekten und Architekten

Mohawk arbeitet mit 45.600 Fachleuten für Innenarchitektur und Architektur in ganz Nordamerika zusammen.

• Durchschnittlicher jährlicher Spezifikationswert pro Fachkraft: 425.000 US-Dollar
• Insgesamt adressierbarer Markt: 82.300 Designprofis
• Marktanteil: 55,4 % bei den Designspezifikationskanälen

Gastgewerbe und Einzelhandel

Mohawk beliefert 12.750 Gastronomie- und Einzelhandelsbetriebe mit speziellen Bodenbelagslösungen für gewerbliche Zwecke.

Sektoraufschlüsselung	Anzahl der Betriebe
Hotels und Resorts	7,250
Einzelhandelsgeschäfte	5,500
Jährliche Gesamtinvestition in Bodenbeläge	1,3 Milliarden US-Dollar

Mohawk Industries, Inc. (MHK) – Geschäftsmodell: Kostenstruktur

Kosten für die Beschaffung von Rohstoffen

Für das Geschäftsjahr 2023 meldete Mohawk Industries Rohstoffbeschaffungskosten in Höhe von 3,42 Milliarden US-Dollar. Zu den primären Rohstoffkosten des Unternehmens gehören:

Rohstoffkategorie	Jährliche Kosten
Teppichfasern	1,15 Milliarden US-Dollar
Rohstoffe für Keramikfliesen	820 Millionen Dollar
Hartholz- und Laminatmaterialien	740 Millionen Dollar
Vinyl- und LVT-Materialien	680 Millionen Dollar

Herstellungs- und Produktionskosten

Die Herstellungskosten beliefen sich im Jahr 2023 auf insgesamt 2,89 Milliarden US-Dollar und setzten sich wie folgt zusammen:

• Direkte Arbeitskosten: 712 Millionen US-Dollar
• Fabrikaufwand: 1,04 Milliarden US-Dollar
• Gerätewartung: 385 Millionen US-Dollar
• Energiekosten: 468 Millionen US-Dollar
• Qualitätskontrolle: 285 Millionen US-Dollar

Forschungs- und Entwicklungsinvestitionen

Mohawk Industries investierte 178 Millionen Dollar in Forschung und Entwicklung für das Geschäftsjahr 2023 mit den Schwerpunkten:

F&E-Schwerpunktbereich	Investition
Innovation in der Bodenbelagstechnologie	82 Millionen Dollar
Nachhaltige Materialentwicklung	56 Millionen Dollar
Optimierung des Fertigungsprozesses	40 Millionen Dollar

Marketing- und Vertriebsausgaben

Die Marketing- und Vertriebskosten für 2023 beliefen sich auf 612 Millionen Dollar, verteilt auf:

• Digitales Marketing: 187 Millionen US-Dollar
• Messe- und Eventmarketing: 124 Millionen US-Dollar
• Vergütung des Vertriebsteams: 215 Millionen US-Dollar
• Werbekampagnen: 86 Millionen US-Dollar

Logistik- und Vertriebskosten

Die Logistik- und Vertriebskosten für 2023 betrugen 541 Millionen US-Dollar, einschließlich:

Vertriebskategorie	Jährliche Kosten
Transport und Versand	312 Millionen Dollar
Lagerbetrieb	156 Millionen Dollar
Bestandsverwaltung	73 Millionen Dollar

Mohawk Industries, Inc. (MHK) – Geschäftsmodell: Einnahmequellen

Verkauf von Bodenbelagsprodukten für den Wohnbereich

Für das Geschäftsjahr 2022 meldete Mohawk Industries einen Umsatz mit Produkten für Wohnbodenbeläge in Höhe von 6,8 Milliarden US-Dollar. Zu den wichtigsten Produktlinien des Unternehmens für den Wohnbereich gehören:

• Hartholzboden
• Laminatboden
• Luxus-Vinylfliesen (LVT)
• Teppich

Produktkategorie	Umsatz 2022 (Mio. USD)	Marktanteil (%)
Hartholzboden	1,870	27.5
Laminatboden	1,360	20.0
Luxuriöse Vinylfliese	2,040	30.0
Teppich	1,530	22.5

Gewerbliche Bodenbelagslösungen

Gewerbliche Bodenbelagslösungen generierten für Mohawk Industries im Jahr 2022 einen Umsatz von 3,2 Milliarden US-Dollar. Zu den wichtigsten kommerziellen Marktsegmenten gehören:

• Unternehmensbüros
• Gesundheitseinrichtungen
• Bildungseinrichtungen
• Gastronomiebetriebe

Kommerzielles Segment	Umsatz 2022 (Mio. USD)	Wachstumsrate (%)
Unternehmensbüros	1,120	8.5
Gesundheitswesen	680	6.2
Bildungseinrichtungen	760	7.3
Gastfreundschaft	640	5.9

Einnahmen aus der internationalen Marktexpansion

Der internationale Umsatz von Mohawk Industries belief sich im Jahr 2022 auf 2,5 Milliarden US-Dollar, was 22,7 % des Gesamtumsatzes des Unternehmens entspricht.

Region	Umsatz 2022 (Mio. USD)	Prozentsatz des internationalen Umsatzes
Europa	980	39.2
Asien-Pazifik	620	24.8
Lateinamerika	450	18.0
Naher Osten/Afrika	450	18.0

Online- und Direktvertriebskanäle

Digitale Vertriebskanäle generierten für Mohawk Industries im Jahr 2022 einen Umsatz von 1,1 Milliarden US-Dollar, was 10 % des Gesamtumsatzes des Unternehmens entspricht.

Ergänzende Produktlinienangebote

Komplementäre Produktlinien trugen im Jahr 2022 zu zusätzlichen Einnahmen in Höhe von 540 Millionen US-Dollar bei.

Ergänzende Produktlinie	Umsatz 2022 (Mio. USD)
Fliesen und Stein	290
Installationsdienste	180
Zubehör	70

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Mohawk Industries, Inc. (MHK) over the competition. It boils down to breadth, control, and reach. Honestly, being the world's largest flooring manufacturer means you have to offer something for everyone, everywhere.

Comprehensive product portfolio for all flooring needs (one-stop-shop)

Mohawk Industries, Inc. offers a massive selection, positioning itself as the go-to source for nearly any flooring requirement, which is key for large commercial builders and distributors. This breadth covers every major category in the market. You see this reflected in the segment structure, which covers the entire scope of their operations.

Here's how the 2024 net sales were distributed across the three main operating segments:

Segment	2024 Net Sales Percentage of Total
Global Ceramic	39%
Flooring North America (Flooring NA)	35%
Flooring Rest of the World (Flooring ROW)	26%

The product range itself is extensive, including carpet, ceramic tile, laminate, wood, luxury vinyl tile (LVT), sheet vinyl, and stone surfaces. Plus, they've moved into adjacent categories like quartz countertops, porcelain slabs, decorative panels, and insulation products. That's a lot of material under one corporate umbrella.

Premium and commercial collections mitigating residential pricing pressure

When the residential market gets tight, having strong commercial and premium offerings helps keep the overall revenue stream stable. As of the third quarter of 2025, the company noted that its sales mix continued to benefit from the success of its premium residential and commercial offering and collections introduced during the past two years. In the second quarter of 2025, the commercial channel specifically outperformed the residential segment. This focus helps offset the pricing pressure seen in more commoditized areas of the market. For instance, Q2 2025 net sales were $2.8 billion, essentially flat year-over-year, showing resilience driven by these higher-value products.

Vertical integration ensuring quality control and cost management

Being vertically integrated means Mohawk Industries, Inc. controls more of its supply chain, from raw materials like in-house clay mining and resin extrusion to final distribution. This control is a major value proposition for managing costs and quality. The company's restructuring initiatives are a direct play on this integration, aiming for significant annual savings. They instituted actions since 2022 expected to save approximately $285 million annually when fully completed in 2026. For the current year, 2025, these restructuring actions are expected to deliver approximately $100 million in benefits. The LVT restructuring in North America, for example, enhanced operational efficiency by 15%.

Global presence serving approximately 180 countries

Mohawk Industries, Inc. is not just a North American player; it's truly global. The company maintains manufacturing facilities in 19 nations across multiple continents. This manufacturing footprint supports sales in approximately 180 countries, according to their February 2025 10-K filing. The Flooring Rest of the World segment alone serves sales in approximately 130 countries. This massive geographic reach allows them to serve local preferences while leveraging global scale. For context, approximately 55% of 2024 net sales were in the United States, meaning 45% came from international markets.

Durable, aesthetic, and sustainable flooring options

The value proposition includes a commitment to product differentiation through innovation and sustainability, which appeals to modern buyers and specifiers. The company is widely acclaimed for creating premium products that feature exceptional durability for long-term functionality. On the sustainability front, Mohawk Industries, Inc. has concrete actions in place:

• Recycling billions of plastic bottles into carpet fiber.
• Producing PVC-free PureTech™ flooring options.
• Generating renewable energy from wood scraps used in their operations.

These efforts not only meet ESG (Environmental, Social, and Governance) criteria but also help reduce material costs, which feeds back into their cost management strategy.

Finance: draft 13-week cash view by Friday.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Customer Relationships

You're looking at how Mohawk Industries, Inc. (MHK) manages its connections with the diverse buyers of its flooring products as of late 2025. The company employs distinct approaches based on the customer type, recognizing that a home builder needs a different relationship than a large independent specialty retailer.

Dedicated sales teams for commercial and builder segments are crucial, especially given the performance of the commercial side. Mohawk Industries noted that its commercial channels continue to outperform the residential sector, showing strong order backlogs in areas like education and hospitality. This suggests a high-touch, project-based relationship model is necessary for these segments. The scale of the business is evident in the first half of 2025 net sales, which totaled $5.3 billion.

The Flooring North America segment, which serves many of these builder and residential customers, posted net sales of $1.8 billion for the first six months of 2025. The Global Ceramic segment, which also serves commercial and builder needs, had net sales of $2.1 billion over the same period.

Customer Segment Focus	First Half 2025 Net Sales (USD)	Segment
Global Ceramic Customers	$2.1 billion	Global Ceramic
Flooring North America Customers	$1.8 billion	Flooring North America
Flooring Rest of World Customers	$1.4 billion	Flooring Rest of the World

For large independent specialty retailers, the relationship centers on deep partnership through programs like the Mohawk Edge Aligned Program. Retailers in this program are seeing profit, with Mohawk reporting that Mohawk Edge Dealers are up 18 percent despite soft economic conditions. This relationship is clearly valued by the independent channel, which still sells three times as much flooring as home centers because consumers value the expertise offered.

Transactional relationships via home centers and e-commerce platforms represent the high-volume, lower-touch end of the spectrum. While the company focuses heavily on its independent dealer network, it still utilizes these broader channels to move product. The company is also focusing on digital adoption and omnichannel integration to enhance its sales efforts.

Marketing support and merchandising for dealer networks is a significant investment area. Mohawk Industries is actively encouraging its retailer partners to use consumer marketing campaigns developed for key American-made, tariff-free products like PureTech, RevWood, and Pergo Elements. The company is relaunching the Pergo brand with fresh shopper campaigns for 2025. This support builds on strong prior year digital engagement, where in the last year, Mohawk delivered over two billion impressions and over eight million video views on YouTube for its brands. This digital push resulted in Mohawk.com site traffic being up 33%, customer leads growing by 86%, and 42% more 'where to buy' searches in 2024. For 2025, the team plans to double down on shopper marketing.

The support for the dealer network is formalized through specific training and service structures. The company launched the Edge Experience Academy, which includes six hours of virtual training for retail store associates. The Edge Aligned Program offers impactful components such as:

• Priority Dealer Locator placement to drive new traffic and leads.
• First access to new displays.
• Edge Experience Academy training.
• Dedicated concierge service for fast, personal support.
• Enhanced co-op funding and marketing tools.

Customer service tailored to regional product preferences is integrated into the overall strategy of strengthening product and channel mix to mitigate pricing pressure. The company is leveraging the strength of its portfolio and superior service to expand business with current and new customers. The Edge Aligned Program specifically provides dedicated concierge service and marketing specialists to assist with day-to-day business, claims, and sales programs, showing a personalized service layer for key partners.

Finance: review Q3 2025 segment margins against Q2 2025 to assess regional service effectiveness by end of next week.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Channels

You're looking at how Mohawk Industries, Inc. gets its products-from ceramic tile to luxury vinyl-into the hands of builders, contractors, and homeowners as of late 2025. The company relies on a multi-pronged distribution network, which they actively manage by strengthening the product and channel mix to counter pricing pressure across their markets. For the first nine months of 2025, Mohawk Industries, Inc. reported net sales of $8.1 billion.

The company's channel strategy is reflected in its segment reporting, which gives us a view into the scale of different parts of the business that serve distinct customer groups. For the six months ended June 28, 2025, the Global Ceramic segment, which includes commercial strength sales, accounted for almost 40% of consolidated revenues, with net sales of $2.1 billion.

Here's a breakdown of the channel access points based on the third quarter of 2025 segment performance, which gives you a snapshot of the scale of operations feeding these channels:

Segment (Channel Proxy)	Q3 2025 Net Sales	Year-over-Year Change (Reported)
Global Ceramic Segment	$1.10 billion	Up 4.4%
Flooring North America Segment	$936.8 million	Down 3.8%
Flooring Rest of World Segment	$716.4 million	Up 4.3%

The Flooring North America segment, which heavily involves the core retail channels, saw net sales of $936.8 million in Q3 2025. The company is actively supporting its independent retail partners, which are a core part of this segment's success. Mohawk Industries, Inc. launched the new Edge Stores program to deliver premium benefits and support for an elevated retail experience to its most aligned customers. They also announced the Edge Experience Academy, which includes six hours of virtual training for retail store associates.

For the big box and mass merchant side, the strategy involves leveraging brand power and product mix across all channels. The company reported that customer leads grew by 86% and there were 42% more "where to buy" searches, indicating strong consumer pull through digital channels that feed into all retail points. Furthermore, the team planned to double down on shopper marketing and was relaunching the Pergo brand with new products and price points in 2025.

The direct sales force channel, often associated with the Durkan brand for commercial projects, is supported by the overall health of the commercial sector. Management noted that the commercial segment remained stable during Q3 2025. The Global Ceramic segment's performance, which saw a 4.4% reported increase in Q3 2025 sales, benefited from commercial strength.

Wholesale distributors in international markets are served primarily through the Flooring Rest of the World segment, which posted net sales of $716.4 million in Q3 2025, an increase of 4.3% as reported. This segment reflects the company's global footprint, with manufacturing operations in 19 countries and product distribution in roughly 180 countries worldwide as of mid-2025.

Regarding e-commerce, the company is seeing digital engagement translate into physical sales. In the last year leading up to late 2025, brand.com site traffic was up 33%, which is a clear indicator of digital channel influence on product discovery. The company is using digital marketing to capture, educate, and convert next-generation shoppers.

• The company is actively managing its channel mix to mitigate pricing pressure.
• The Edge Stores program is designed to elevate the experience for the most aligned independent retailers.
• Commercial sales strength contributed to the 4.4% reported sales increase in the Global Ceramic Segment for Q3 2025.
• Digital marketing efforts resulted in over two billion impressions and over eight million video views on YouTube for their products in the last year.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Customer Segments

You're looking at the core buyers for Mohawk Industries, Inc. (MHK) as of late 2025, based on their latest reported structure. Honestly, the customer base is highly segmented by geography and product type, which is typical for a global flooring giant.

The primary way Mohawk Industries segments its customers is through its three operating segments, which align closely with the end-markets you listed. For the full year 2024, the total net sales were $10,836.9 million.

The customer base distribution across these segments for the full year 2024 showed the following revenue contribution:

• Global Ceramic segment customers: Accounted for 39% of total revenue in 2024.
• Flooring North America customers: Represented 35% of total revenue in 2024.
• Flooring Rest of the World customers: Made up the remaining 26% of total revenue in 2024.

Geographically, approximately 55% of Mohawk Industries, Inc.'s 2024 net sales came from the United States, with the other 45% generated from international markets.

To give you a more current snapshot, here are the net sales figures from the second quarter of 2025, which shows how the customer demand was tracking:

Segment	Q2 2025 Net Sales (USD)	2024 Full Year Revenue Share
Global Ceramic	$1.1 billion	39%
Flooring North America	$947 million	35%
Flooring Rest of the World	$734 million	26%

The customers within these segments serve the specific end-markets you mentioned. For instance, the Global Ceramic segment serves both residential replacement/remodeling consumers and residential new construction builders, in addition to commercial end-markets like healthcare, education, and retail, by providing ceramic, porcelain, and natural stone tile products.

The Flooring North America and Flooring Rest of the World segments also cater to these same end-users with their respective product lines, which include carpet, LVT, laminate, and wood flooring. In Q2 2025, the Flooring Rest of the World segment noted continued residential pricing pressure and consumer deferral of purchases, while the Flooring North America segment saw lower volumes in soft surfaces. Conversely, the Global Ceramic segment saw strength in its commercial channel in Q2 2025.

Here's a quick look at the end-market focus within the US market for 2023, which provides context for the residential side of the business:

• Carpet and rugs: 33.3% of US floor covering sales.
• Resilient (LVT, sheet vinyl, etc.): 33.0% of US floor covering sales.
• Ceramic tile: 12.6% of US floor covering sales.

Finance: draft 13-week cash view by Friday.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Cost Structure

When you look at the cost side of Mohawk Industries, Inc.'s business, it's clear that the company runs a capital-intensive operation. This structure is a direct result of their strategy to control quality and supply from start to finish.

Cost of Sales (COS) is definitely the biggest bucket of spending. This covers the direct costs tied to making their flooring products, which includes raw materials, energy to run the kilns and machinery, and the direct labor on the factory floor. For the third quarter of 2025, the Cost of Sales was reported as $2.103 billion, making it the dominant cost driver. This is why management is so focused on productivity gains and managing input costs, as even small fluctuations here have a massive impact on the bottom line.

The next major category is Selling, General, and Administrative (SG&A) expenses. This covers everything from sales commissions and marketing to corporate overhead. For Q3 2025, the SG&A expense was $518.2 million. To put that in perspective, the adjusted SG&A as a percentage of net sales for that quarter was 17.9%.

Because Mohawk Industries operates extensive, vertically integrated manufacturing assets-meaning they own much of the process from raw material to finished good-the cost structure carries a significant level of fixed costs. These costs don't change much whether they ship a million square feet or a million and a half. This is a double-edged sword: it helps margins when volumes are high but pressures profitability when demand softens, like during the recent housing market slowdown.

To combat this, Mohawk Industries is actively engaged in Restructuring charges for asset rationalization and streamlining logistics. These are one-time or periodic costs associated with making the fixed asset base more efficient. For Q3 2025 alone, non-recurring charges related to ongoing restructuring initiatives totaled $69 million. Management noted that new actions identified to rationalize less efficient assets and streamline logistics are expected to yield annualized savings of approximately $32 million, at a net cash cost of about $20 million after asset sales. Overall, the company anticipates delivering $110 million in total restructuring savings for the full year 2025.

Finally, the non-cash charge of Depreciation and Amortization (D&A) reflects the wear and tear on those large manufacturing plants and equipment. For the nine months ending September 27, 2025, D&A totaled $476.3 million. The forecast for the full Fiscal Year 2025 D&A is set at approximately $610 million.

Here's a quick look at the key cost components we have data for, focusing on the nine-month period ending September 27, 2025, compared to the prior year:

Cost Component (Nine Months Ended Sept 27, 2025)	Amount (In millions)	Reference Period Data (Nine Months Ended Sept 28, 2024)
Net Sales	$8,100.0	$8,200.0
Cost of Sales (Implied from Outline/Context)	(Calculated based on outline target)	$6,133.8
Depreciation and Amortization	$476.3	$481.9
Restructuring Charges (Q3 2025 Only)	$69.0	N/A (Focus on 2025 Initiatives)

You can see the impact of their fixed asset base in the D&A line, which remains substantial even as net sales slightly declined year-over-year for the nine-month period. The company's strategy is clearly to manage the variable component (COS) through productivity and the fixed component (SG&A/D&A) through rationalization and restructuring.

• Input costs (raw materials, energy, labor) are the primary variable pressure point.
• Restructuring efforts target the fixed cost base, aiming for $110 million in 2025 savings.
• SG&A as a percentage of sales was 17.9% (adjusted) in Q3 2025.
• The company is actively managing its asset base to lower the fixed cost intensity.

Finance: draft 13-week cash view by Friday.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Revenue Streams

You're looking at the core ways Mohawk Industries, Inc. (MHK) brings in cash as of late 2025. It's all about moving product across their three main operational segments, and the numbers show a real mix of strength and challenge across the globe.

Net sales for the first nine months of 2025 totaled $8.1 billion, which was a reported decrease of 1.4% versus the first nine months of 2024, which totaled $8.2 billion. This top-line performance reflects the current environment, but the underlying story is in the segment details from the third quarter of 2025.

The revenue streams are clearly segmented by geography and product type:

• Sales of ceramic tile, stone, and quartz (Global Ceramic segment)
• Sales of carpet, LVT, laminate, and wood (Flooring North America)
• Sales from Flooring Rest of the World segment (Europe, Australasia)

Here's a look at the reported net sales by segment for the third quarter of 2025, which gives you the clearest picture of the current revenue generation:

Revenue Stream Segment	Q3 2025 Net Sales (Reported)	Year-over-Year Change (Reported)
Global Ceramic Segment	$1.10 billion	Up 4.4%
Flooring North America Segment	$936.8 million	Down 3.8%
Flooring Rest of the World Segment	$716.4 million	Up 4.3%

For the third quarter of 2025 specifically, total net sales were $2.8 billion, marking an increase of 1.4% as reported over the prior year's third quarter. This growth, despite overall volume weakness in some areas, is being supported by strategic product positioning.

The company is seeing revenue from premium product mix and commercial sales offsetting volume weakness. Chairman and CEO Jeff Lorberbaum noted that the sales and product mix benefited from the success of their premium residential and commercial offerings and collections introduced over the past two years. This focus on higher-value products is key to maintaining revenue momentum when overall market demand, particularly in residential remodeling, is slower.

The performance drivers across the segments for Q3 2025 looked like this:

• Global Ceramic: Growth driven by product/channel mix, partially offset by lower sales volume.
• Flooring North America: Experienced a net sales decrease.
• Flooring Rest of the World: Reported sales increase, though adjusted sales were down slightly.

Finance: draft 13-week cash view by Friday.