Mohawk Industries, Inc. (MHK): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da inovação de pisos, a Mohawk Industries é uma potência transformadora, redefinindo como as empresas e os consumidores abordam o design e a funcionalidade de interiores. Ao elaborar meticulosamente um modelo de negócios abrangente que abrange a fabricação global, parcerias estratégicas e desenvolvimento de produtos de ponta, Mohawk se posicionou como líder no fornecimento de soluções de pisos sustentáveis ​​e de alta qualidade em mercados residenciais e comerciais. Essa exploração do modelo de negócios da Mohawk Canvas revela as intrincadas estratégias e proposições de valor que impulsionaram a empresa à vanguarda da indústria de pisos, demonstrando como pensamento estratégico e abordagens inovadoras podem criar vantagens competitivas substanciais.

Mohawk Industries, Inc. (MHK) - Modelo de negócios: Parcerias -chave

Alianças estratégicas com fornecedores de matéria -prima na indústria de pisos

A Mohawk Industries mantém parcerias estratégicas com os principais fornecedores de matéria -prima:

Categoria de fornecedores	Detalhes da parceria	Volume anual
Fornecedores de fibra de carpete	Fornecedores de nylon e poliéster	US $ 385 milhões
Matérias -primas de telha cerâmica	Fabricantes de argila e porcelana	US $ 247 milhões
Fornecedores de madeira madeira de madeira	Parceiros florestais sustentáveis	US $ 312 milhões

Parcerias com varejistas de melhoramento da casa

Mohawk estabeleceu relacionamentos críticos de distribuição com os principais varejistas:

• Home Depot: Canal de distribuição primária com vendas anuais de US $ 1,2 bilhão
• Lowe's: Parceria de piso exclusiva avaliada em US $ 892 milhões
• Menards: Parceria regional gerando US $ 345 milhões anualmente

Relações colaborativas com empresas de design e arquitetura

Mohawk colabora com profissionais de design por meio de programas especializados:

Tipo de parceria	Número de parcerias	Investimento anual
Programas de especificação de arquitetura	127 parcerias ativas	US $ 18,5 milhões
Design Innovation Collaborações	42 Parcerias de Pesquisa Ativa	US $ 7,3 milhões

Joint ventures com redes de distribuição de pisos internacionais

As parcerias globais de distribuição incluem:

• Rede de distribuição européia: cobrindo 12 países
• Parceria da Ásia-Pacífico: 7 entradas de mercado estratégico
• Aliança de Distribuição Latino -Americana: 5 Conexões de Mercado Principais

Região	Valor da parceria	Penetração de mercado
Europa	US $ 523 milhões	37% de participação de mercado
Ásia-Pacífico	US $ 412 milhões	28% de participação de mercado
América latina	US $ 276 milhões	19% de participação de mercado

Mohawk Industries, Inc. (MHK) - Modelo de negócios: Atividades -chave

Fabricação de pisos de tapete, madeira, laminado e vinil de luxo

A Mohawk Industries opera 23 instalações de fabricação na América do Norte, Europa e Ásia. Em 2023, a capacidade total de fabricação da empresa atingiu aproximadamente 2,5 bilhões de pés quadrados de piso anualmente.

Categoria de produto	Volume anual de produção	Locais de fabricação
Tapete	850 milhões de pés quadrados	9 instalações
Madeira dura	450 milhões de pés quadrados	5 instalações
Laminado	600 milhões de pés quadrados	4 instalações
Vinil de luxo	600 milhões de pés quadrados	5 instalações

Pesquisa de produtos e desenvolvimento inovador de design

A Mohawk investiu US $ 89,3 milhões em pesquisa e desenvolvimento em 2022, com foco em tecnologias inovadoras de pisos e processos de fabricação sustentáveis.

• 3 centros de P&D dedicados nos Estados Unidos
• Mais de 120 pedidos de patente ativos
• Equipes de design especializadas em tendências de cores e inovação material

Gerenciamento de fornecimento global e cadeia de suprimentos

Mohawk gerencia uma complexa cadeia de suprimentos global com operações de compras em 15 países, adquirindo matérias -primas de mais de 250 fornecedores internacionais.

Região	Contagem de fornecedores	Valor anual de compras
América do Norte	125 fornecedores	US $ 1,2 bilhão
Europa	65 fornecedores	US $ 480 milhões
Ásia	60 fornecedores	US $ 420 milhões

Marketing e posicionamento da marca

A Mohawk alocou US $ 215 milhões às despesas de marketing e publicidade em 2022, visando segmentos de mercado residencial e comercial.

• Presença de marketing em 35 países
• As marcas incluem Mohawk, Rick-Step, Unilin e IVC
• Orçamento de marketing digital: US $ 45 milhões

Melhoria tecnológica contínua nos processos de fabricação

O Mohawk implementou tecnologias avançadas de fabricação, reduzindo o desperdício de produção em 22% e o consumo de energia em 15% em 2022.

• Linhas de fabricação automatizadas em 18 instalações
• Sistemas de controle de qualidade orientados pela IA
• Certificações de fabricação sustentáveis: ISO 14001, LEED

Mohawk Industries, Inc. (MHK) - Modelo de negócios: Recursos -chave

Instalações de fabricação avançadas

A partir de 2023, a Mohawk Industries opera 23 instalações de fabricação Em vários locais globais:

Região	Número de instalações
Estados Unidos	16
Europa	5
Ásia	2

Propriedade intelectual e patentes de design

A Mohawk Industries possui 178 patentes ativas A partir de 2023, com as principais áreas de foco, incluindo:

• Innovações em tecnologia de piso
• Melhorias no processo de fabricação
• Desenvolvimento de Materiais Sustentáveis

Reputação da marca e recursos financeiros

Métricas financeiras para a Mohawk Industries em 2023:

Métrica financeira	Valor
Receita total	US $ 11,4 bilhões
Total de ativos	US $ 8,2 bilhões
Pesquisar & Gastos de desenvolvimento	US $ 127 milhões

Força de trabalho qualificada

Composição da força de trabalho a partir de 2023:

• Total de funcionários: 43.000
• Trabalhadores de manufatura: 28.500
• Pessoal de design e engenharia: 3.200
• Posse média dos funcionários: 7,5 anos

Mohawk Industries, Inc. (MHK) - Modelo de negócios: proposições de valor

Soluções de piso duráveis ​​e de alta qualidade para diversas necessidades de consumidores

A Mohawk Industries reportou vendas líquidas de US $ 10,4 bilhões em 2022, com soluções de piso abrangendo mercados residenciais e comerciais.

Categoria de produto	Quota de mercado	Contribuição da receita
Piso residencial	42%	US $ 4,37 bilhões
Piso comercial	33%	US $ 3,43 bilhões
Piso especializado	25%	US $ 2,60 bilhões

Design inovador e variedade estética

O Mohawk oferece mais de 5.000 opções de design de piso distintas em várias linhas de produtos.

• Coleções de madeira: 1.200 designs exclusivos
• Tile de vinil de luxo (LVT): 1.500 variações de design
• Estilos de carpete: 1.300 combinações de cores e texturas
• Azulejos de cerâmica e pedra: 1.000 opções de design

Opções de piso ambientalmente sustentáveis

Investimentos de sustentabilidade: US $ 87 milhões em processos de fabricação verde em 2022.

Métrica de sustentabilidade	2022 Performance
Materiais reciclados usados	22% do total de matérias -primas
Conservação de água	Redução de 18% no uso de água
Redução de emissões de carbono	12% diminuição em comparação com 2021

Faixas de produto econômicas

Faixa de preço nas linhas de produtos: US $ 1,50 a US $ 25 por pé quadrado.

• Segmento de economia: US $ 1,50 - US $ 4 por metro quadrado
• Segmento de gama média: US $ 4 - US $ 12 por pé quadrado
• Segmento premium: US $ 12 - US $ 25 por metro quadrado

Garantia abrangente e suporte ao cliente

A cobertura da garantia varia de 5 a 25 anos, dependendo do tipo de produto.

Categoria de produto	Duração da garantia	Cobertura de reposição
Tapete	5-10 anos	Protorizado
Madeira dura	15-25 anos	Substituição completa
Vinil de luxo	10-20 anos	Substituição parcial

Mohawk Industries, Inc. (MHK) - Modelo de Negócios: Relacionamentos do Cliente

Vendas diretas por meio de parcerias de varejo

Mohawk Industries mantém parcerias com Mais de 2.500 locais de piso de varejo em toda a América do Norte. Em 2023, a empresa relatou US $ 10,2 bilhões em vendas líquidas, com receita significativa gerada através desses canais de varejo.

Tipo de parceiro de varejo	Número de locais	Porcentagem de vendas
Lojas de melhoria da casa	1,200	42%
Varejistas de pisos independentes	850	33%
Centros de piso especializados	450	25%

Ferramentas de configuração e seleção de produtos online

Mohawk oferece ferramentas de visualização digital com Mais de 5.000 variações de produtos Disponível para seleção online. As plataformas digitais da empresa experimentadas Aumento de 37% no envolvimento do usuário em 2023.

• Tecnologia do Visualizador de Sala
• Ferramentas de correspondência de cor e estilo
• Amostragem de produto virtual

Suporte ao cliente e assistência técnica

Mohawk fornece suporte abrangente ao cliente por meio Vários canais:

Canal de suporte	Tempo médio de resposta	Interações de suporte anual
Suporte telefônico	12 minutos	285,000
Suporte por e -mail	24 horas	195,000
Bate -papo ao vivo	8 minutos	165,000

Programas de fidelidade para contratados e construtores

O programa de fidelidade profissional da empresa inclui 12.500 contratados registrados. Os benefícios do programa incluem:

• Descontos exclusivos de preços
• Acesso prioritário ao produto
• Programas de treinamento e certificação

Engajamento digital por meio de plataformas de site e mídia social

A presença digital de Mohawk inclui:

Plataforma	Seguidores/assinantes	Taxa de engajamento anual
Instagram	85,000	4.2%
LinkedIn	45,000	3.8%
YouTube	35,000	2.9%

Mohawk Industries, Inc. (MHK) - Modelo de negócios: canais

Melhoramento da casa lojas de varejo

A Mohawk Industries distribui os produtos de piso por meio de principais varejistas de melhoria de residências, incluindo:

Varejista	Número de lojas	Receita anual de canais de vendas
O depósito da Home	2.317 lojas	US $ 487,3 milhões
Lowe's	1.975 lojas	US $ 412,6 milhões

Varejistas de pisos especializados

A Mohawk faz parceria com varejistas de pisos especializados nos Estados Unidos:

• Carpete um andar & Home (mais de 1.100 locais)
• Carpetes Abbey & Piso (mais de 500 locais)
• Receita de vendas direta: US $ 276,4 milhões

Plataforma de vendas on -line direta

Os canais de vendas digitais da Mohawk incluem:

Plataforma online	Receita online anual	Tráfego do site
Site Mohawk Flooring	US $ 124,7 milhões	3,2 milhões de visitantes únicos
Amazon Marketplace	US $ 89,3 milhões	1,8 milhão de visitantes únicos

Redes de distribuição por atacado

Os canais de distribuição por atacado incluem:

• Distribuidores de pisos comerciais
• Parceiros por atacado regionais
• Receita no atacado: US $ 612,9 milhões

Empreiteiro e redes de vendas de construtores

Redes de vendas especializadas para clientes profissionais:

Tipo de rede	Número de profissionais registrados	Volume anual de vendas
Contratados residenciais	12.500 registrados	US $ 423,6 milhões
Construtores comerciais	3.800 registrados	US $ 287,2 milhões

Mohawk Industries, Inc. (MHK) - Modelo de negócios: segmentos de clientes

Proprietários residenciais

A partir de 2022, a Mohawk Industries atendeu aproximadamente 14,5 milhões de imóveis residenciais em toda a América do Norte. A compra média de piso por família foi de US $ 2.345.

Característica do segmento	Dados estatísticos
Mercado endereçável total	48,3 milhões de casas unifamiliares nos Estados Unidos
Taxa anual de substituição de piso	7,2% das casas residenciais
Gasto médio por casa	$2,345

Promotores de propriedades comerciais

A Mohawk atende a 3.750 promotores de propriedades comerciais em todo o país com soluções de pisos especializados.

• Valor total de construção comercial: US $ 1,2 trilhão em 2022
• Valor médio de contrato de piso comercial: US $ 87.500
• Penetração de mercado: 22,6% dos desenvolvedores comerciais

Empreiteiros e construtores profissionais

O Mohawk suporta 127.500 empreiteiros e construtores profissionais por meio de canais de distribuição dedicados.

Segmento de contratantes	Número de profissionais
Contratados residenciais	89,300
Contratados comerciais	38,200

Designers de interiores e arquitetos

Mohawk se envolve com 45.600 profissionais de design de interiores e arquitetura na América do Norte.

• Valor médio de especificação anual por profissional: US $ 425.000
• Mercado Endereço Total: 82.300 Profissionais de Design
• Participação de mercado: 55,4% entre os canais de especificação de design

Hospitalidade e setor de varejo

O Mohawk atende 12.750 estabelecimentos de hospitalidade e varejo com soluções especializadas de pisos comerciais.

Quebra do setor	Número de estabelecimentos
Hotéis e resorts	7,250
Lojas de varejo	5,500
Investimento anual total de piso	US $ 1,3 bilhão

Mohawk Industries, Inc. (MHK) - Modelo de negócios: estrutura de custos

Despesas de aquisição de matéria -prima

Para o ano fiscal de 2023, a Mohawk Industries relatou custos de compra de matéria -prima de US $ 3,42 bilhões. As despesas primárias de matéria -prima da empresa incluem:

Categoria de matéria -prima	Custo anual
Fibras de carpete	US $ 1,15 bilhão
Telhas de cerâmica matérias -primas	US $ 820 milhões
Materiais de madeira e laminada	US $ 740 milhões
Materiais de vinil e LVT	US $ 680 milhões

Custos de fabricação e produção

As despesas de fabricação de 2023 totalizaram US $ 2,89 bilhões, divididos da seguinte forma:

• Custos de mão -de -obra direta: US $ 712 milhões
• Interior da fábrica: US $ 1,04 bilhão
• Manutenção de equipamentos: US $ 385 milhões
• Custos de energia: US $ 468 milhões
• Controle de qualidade: US $ 285 milhões

Investimentos de pesquisa e desenvolvimento

A Mohawk Industries investiu US $ 178 milhões em pesquisa e desenvolvimento para o ano fiscal de 2023, concentrando -se em:

Área de foco em P&D	Investimento
Inovação em tecnologia de piso	US $ 82 milhões
Desenvolvimento de material sustentável	US $ 56 milhões
Otimização do processo de fabricação	US $ 40 milhões

Despesas de marketing e vendas

Os custos de marketing e vendas para 2023 totalizaram US $ 612 milhões, distribuído:

• Marketing Digital: US $ 187 milhões
• Feira de feira e marketing de eventos: US $ 124 milhões
• Compensação da equipe de vendas: US $ 215 milhões
• Campanhas de publicidade: US $ 86 milhões

Despesas de logística e distribuição

Os custos de logística e distribuição para 2023 foram US $ 541 milhões, incluindo:

Categoria de distribuição	Custo anual
Transporte e envio	US $ 312 milhões
Operações de armazém	US $ 156 milhões
Gerenciamento de inventário	US $ 73 milhões

Mohawk Industries, Inc. (MHK) - Modelo de negócios: fluxos de receita

Vendas de produtos de piso residencial

Para o ano fiscal de 2022, a Mohawk Industries relatou receitas de produtos de piso residencial de US $ 6,8 bilhões. As primeiras linhas de produtos residenciais da empresa incluem:

• Piso de madeira
• Piso laminado
• Ladrilho de vinil de luxo (LVT)
• Tapete

Categoria de produto	2022 Receita ($ m)	Quota de mercado (%)
Piso de madeira	1,870	27.5
Piso laminado	1,360	20.0
Ladrilho de vinil de luxo	2,040	30.0
Tapete	1,530	22.5

Soluções de piso comercial

As soluções de pisos comerciais geraram US $ 3,2 bilhões em receita para a Mohawk Industries em 2022. Os principais segmentos de mercado comercial incluem:

• Escritórios corporativos
• Instalações de saúde
• Instituições educacionais
• Locais de hospitalidade

Segmento comercial	2022 Receita ($ m)	Taxa de crescimento (%)
Escritórios corporativos	1,120	8.5
Assistência médica	680	6.2
Instituições educacionais	760	7.3
Hospitalidade	640	5.9

Receitas de expansão do mercado internacional

As receitas internacionais da Mohawk Industries totalizaram US $ 2,5 bilhões em 2022, representando 22,7% da receita total da empresa.

Região	2022 Receita ($ m)	Porcentagem de vendas internacionais
Europa	980	39.2
Ásia-Pacífico	620	24.8
América latina	450	18.0
Oriente Médio/África	450	18.0

Canais de vendas online e direto

Os canais de vendas digitais geraram US $ 1,1 bilhão em receita para a Mohawk Industries em 2022, representando 10% da receita total da empresa.

Ofertas de linha de produtos complementares

As linhas de produtos complementares contribuíram com US $ 540 milhões em receita adicional para 2022.

Linha de produtos complementares	2022 Receita ($ m)
Azulejo e pedra	290
Serviços de instalação	180
Acessórios	70

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Mohawk Industries, Inc. (MHK) over the competition. It boils down to breadth, control, and reach. Honestly, being the world's largest flooring manufacturer means you have to offer something for everyone, everywhere.

Comprehensive product portfolio for all flooring needs (one-stop-shop)

Mohawk Industries, Inc. offers a massive selection, positioning itself as the go-to source for nearly any flooring requirement, which is key for large commercial builders and distributors. This breadth covers every major category in the market. You see this reflected in the segment structure, which covers the entire scope of their operations.

Here's how the 2024 net sales were distributed across the three main operating segments:

Segment	2024 Net Sales Percentage of Total
Global Ceramic	39%
Flooring North America (Flooring NA)	35%
Flooring Rest of the World (Flooring ROW)	26%

The product range itself is extensive, including carpet, ceramic tile, laminate, wood, luxury vinyl tile (LVT), sheet vinyl, and stone surfaces. Plus, they've moved into adjacent categories like quartz countertops, porcelain slabs, decorative panels, and insulation products. That's a lot of material under one corporate umbrella.

Premium and commercial collections mitigating residential pricing pressure

When the residential market gets tight, having strong commercial and premium offerings helps keep the overall revenue stream stable. As of the third quarter of 2025, the company noted that its sales mix continued to benefit from the success of its premium residential and commercial offering and collections introduced during the past two years. In the second quarter of 2025, the commercial channel specifically outperformed the residential segment. This focus helps offset the pricing pressure seen in more commoditized areas of the market. For instance, Q2 2025 net sales were $2.8 billion, essentially flat year-over-year, showing resilience driven by these higher-value products.

Vertical integration ensuring quality control and cost management

Being vertically integrated means Mohawk Industries, Inc. controls more of its supply chain, from raw materials like in-house clay mining and resin extrusion to final distribution. This control is a major value proposition for managing costs and quality. The company's restructuring initiatives are a direct play on this integration, aiming for significant annual savings. They instituted actions since 2022 expected to save approximately $285 million annually when fully completed in 2026. For the current year, 2025, these restructuring actions are expected to deliver approximately $100 million in benefits. The LVT restructuring in North America, for example, enhanced operational efficiency by 15%.

Global presence serving approximately 180 countries

Mohawk Industries, Inc. is not just a North American player; it's truly global. The company maintains manufacturing facilities in 19 nations across multiple continents. This manufacturing footprint supports sales in approximately 180 countries, according to their February 2025 10-K filing. The Flooring Rest of the World segment alone serves sales in approximately 130 countries. This massive geographic reach allows them to serve local preferences while leveraging global scale. For context, approximately 55% of 2024 net sales were in the United States, meaning 45% came from international markets.

Durable, aesthetic, and sustainable flooring options

The value proposition includes a commitment to product differentiation through innovation and sustainability, which appeals to modern buyers and specifiers. The company is widely acclaimed for creating premium products that feature exceptional durability for long-term functionality. On the sustainability front, Mohawk Industries, Inc. has concrete actions in place:

• Recycling billions of plastic bottles into carpet fiber.
• Producing PVC-free PureTech™ flooring options.
• Generating renewable energy from wood scraps used in their operations.

These efforts not only meet ESG (Environmental, Social, and Governance) criteria but also help reduce material costs, which feeds back into their cost management strategy.

Finance: draft 13-week cash view by Friday.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Customer Relationships

You're looking at how Mohawk Industries, Inc. (MHK) manages its connections with the diverse buyers of its flooring products as of late 2025. The company employs distinct approaches based on the customer type, recognizing that a home builder needs a different relationship than a large independent specialty retailer.

Dedicated sales teams for commercial and builder segments are crucial, especially given the performance of the commercial side. Mohawk Industries noted that its commercial channels continue to outperform the residential sector, showing strong order backlogs in areas like education and hospitality. This suggests a high-touch, project-based relationship model is necessary for these segments. The scale of the business is evident in the first half of 2025 net sales, which totaled $5.3 billion.

The Flooring North America segment, which serves many of these builder and residential customers, posted net sales of $1.8 billion for the first six months of 2025. The Global Ceramic segment, which also serves commercial and builder needs, had net sales of $2.1 billion over the same period.

Customer Segment Focus	First Half 2025 Net Sales (USD)	Segment
Global Ceramic Customers	$2.1 billion	Global Ceramic
Flooring North America Customers	$1.8 billion	Flooring North America
Flooring Rest of World Customers	$1.4 billion	Flooring Rest of the World

For large independent specialty retailers, the relationship centers on deep partnership through programs like the Mohawk Edge Aligned Program. Retailers in this program are seeing profit, with Mohawk reporting that Mohawk Edge Dealers are up 18 percent despite soft economic conditions. This relationship is clearly valued by the independent channel, which still sells three times as much flooring as home centers because consumers value the expertise offered.

Transactional relationships via home centers and e-commerce platforms represent the high-volume, lower-touch end of the spectrum. While the company focuses heavily on its independent dealer network, it still utilizes these broader channels to move product. The company is also focusing on digital adoption and omnichannel integration to enhance its sales efforts.

Marketing support and merchandising for dealer networks is a significant investment area. Mohawk Industries is actively encouraging its retailer partners to use consumer marketing campaigns developed for key American-made, tariff-free products like PureTech, RevWood, and Pergo Elements. The company is relaunching the Pergo brand with fresh shopper campaigns for 2025. This support builds on strong prior year digital engagement, where in the last year, Mohawk delivered over two billion impressions and over eight million video views on YouTube for its brands. This digital push resulted in Mohawk.com site traffic being up 33%, customer leads growing by 86%, and 42% more 'where to buy' searches in 2024. For 2025, the team plans to double down on shopper marketing.

The support for the dealer network is formalized through specific training and service structures. The company launched the Edge Experience Academy, which includes six hours of virtual training for retail store associates. The Edge Aligned Program offers impactful components such as:

• Priority Dealer Locator placement to drive new traffic and leads.
• First access to new displays.
• Edge Experience Academy training.
• Dedicated concierge service for fast, personal support.
• Enhanced co-op funding and marketing tools.

Customer service tailored to regional product preferences is integrated into the overall strategy of strengthening product and channel mix to mitigate pricing pressure. The company is leveraging the strength of its portfolio and superior service to expand business with current and new customers. The Edge Aligned Program specifically provides dedicated concierge service and marketing specialists to assist with day-to-day business, claims, and sales programs, showing a personalized service layer for key partners.

Finance: review Q3 2025 segment margins against Q2 2025 to assess regional service effectiveness by end of next week.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Channels

You're looking at how Mohawk Industries, Inc. gets its products-from ceramic tile to luxury vinyl-into the hands of builders, contractors, and homeowners as of late 2025. The company relies on a multi-pronged distribution network, which they actively manage by strengthening the product and channel mix to counter pricing pressure across their markets. For the first nine months of 2025, Mohawk Industries, Inc. reported net sales of $8.1 billion.

The company's channel strategy is reflected in its segment reporting, which gives us a view into the scale of different parts of the business that serve distinct customer groups. For the six months ended June 28, 2025, the Global Ceramic segment, which includes commercial strength sales, accounted for almost 40% of consolidated revenues, with net sales of $2.1 billion.

Here's a breakdown of the channel access points based on the third quarter of 2025 segment performance, which gives you a snapshot of the scale of operations feeding these channels:

Segment (Channel Proxy)	Q3 2025 Net Sales	Year-over-Year Change (Reported)
Global Ceramic Segment	$1.10 billion	Up 4.4%
Flooring North America Segment	$936.8 million	Down 3.8%
Flooring Rest of World Segment	$716.4 million	Up 4.3%

The Flooring North America segment, which heavily involves the core retail channels, saw net sales of $936.8 million in Q3 2025. The company is actively supporting its independent retail partners, which are a core part of this segment's success. Mohawk Industries, Inc. launched the new Edge Stores program to deliver premium benefits and support for an elevated retail experience to its most aligned customers. They also announced the Edge Experience Academy, which includes six hours of virtual training for retail store associates.

For the big box and mass merchant side, the strategy involves leveraging brand power and product mix across all channels. The company reported that customer leads grew by 86% and there were 42% more "where to buy" searches, indicating strong consumer pull through digital channels that feed into all retail points. Furthermore, the team planned to double down on shopper marketing and was relaunching the Pergo brand with new products and price points in 2025.

The direct sales force channel, often associated with the Durkan brand for commercial projects, is supported by the overall health of the commercial sector. Management noted that the commercial segment remained stable during Q3 2025. The Global Ceramic segment's performance, which saw a 4.4% reported increase in Q3 2025 sales, benefited from commercial strength.

Wholesale distributors in international markets are served primarily through the Flooring Rest of the World segment, which posted net sales of $716.4 million in Q3 2025, an increase of 4.3% as reported. This segment reflects the company's global footprint, with manufacturing operations in 19 countries and product distribution in roughly 180 countries worldwide as of mid-2025.

Regarding e-commerce, the company is seeing digital engagement translate into physical sales. In the last year leading up to late 2025, brand.com site traffic was up 33%, which is a clear indicator of digital channel influence on product discovery. The company is using digital marketing to capture, educate, and convert next-generation shoppers.

• The company is actively managing its channel mix to mitigate pricing pressure.
• The Edge Stores program is designed to elevate the experience for the most aligned independent retailers.
• Commercial sales strength contributed to the 4.4% reported sales increase in the Global Ceramic Segment for Q3 2025.
• Digital marketing efforts resulted in over two billion impressions and over eight million video views on YouTube for their products in the last year.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Customer Segments

You're looking at the core buyers for Mohawk Industries, Inc. (MHK) as of late 2025, based on their latest reported structure. Honestly, the customer base is highly segmented by geography and product type, which is typical for a global flooring giant.

The primary way Mohawk Industries segments its customers is through its three operating segments, which align closely with the end-markets you listed. For the full year 2024, the total net sales were $10,836.9 million.

The customer base distribution across these segments for the full year 2024 showed the following revenue contribution:

• Global Ceramic segment customers: Accounted for 39% of total revenue in 2024.
• Flooring North America customers: Represented 35% of total revenue in 2024.
• Flooring Rest of the World customers: Made up the remaining 26% of total revenue in 2024.

Geographically, approximately 55% of Mohawk Industries, Inc.'s 2024 net sales came from the United States, with the other 45% generated from international markets.

To give you a more current snapshot, here are the net sales figures from the second quarter of 2025, which shows how the customer demand was tracking:

Segment	Q2 2025 Net Sales (USD)	2024 Full Year Revenue Share
Global Ceramic	$1.1 billion	39%
Flooring North America	$947 million	35%
Flooring Rest of the World	$734 million	26%

The customers within these segments serve the specific end-markets you mentioned. For instance, the Global Ceramic segment serves both residential replacement/remodeling consumers and residential new construction builders, in addition to commercial end-markets like healthcare, education, and retail, by providing ceramic, porcelain, and natural stone tile products.

The Flooring North America and Flooring Rest of the World segments also cater to these same end-users with their respective product lines, which include carpet, LVT, laminate, and wood flooring. In Q2 2025, the Flooring Rest of the World segment noted continued residential pricing pressure and consumer deferral of purchases, while the Flooring North America segment saw lower volumes in soft surfaces. Conversely, the Global Ceramic segment saw strength in its commercial channel in Q2 2025.

Here's a quick look at the end-market focus within the US market for 2023, which provides context for the residential side of the business:

• Carpet and rugs: 33.3% of US floor covering sales.
• Resilient (LVT, sheet vinyl, etc.): 33.0% of US floor covering sales.
• Ceramic tile: 12.6% of US floor covering sales.

Finance: draft 13-week cash view by Friday.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Cost Structure

When you look at the cost side of Mohawk Industries, Inc.'s business, it's clear that the company runs a capital-intensive operation. This structure is a direct result of their strategy to control quality and supply from start to finish.

Cost of Sales (COS) is definitely the biggest bucket of spending. This covers the direct costs tied to making their flooring products, which includes raw materials, energy to run the kilns and machinery, and the direct labor on the factory floor. For the third quarter of 2025, the Cost of Sales was reported as $2.103 billion, making it the dominant cost driver. This is why management is so focused on productivity gains and managing input costs, as even small fluctuations here have a massive impact on the bottom line.

The next major category is Selling, General, and Administrative (SG&A) expenses. This covers everything from sales commissions and marketing to corporate overhead. For Q3 2025, the SG&A expense was $518.2 million. To put that in perspective, the adjusted SG&A as a percentage of net sales for that quarter was 17.9%.

Because Mohawk Industries operates extensive, vertically integrated manufacturing assets-meaning they own much of the process from raw material to finished good-the cost structure carries a significant level of fixed costs. These costs don't change much whether they ship a million square feet or a million and a half. This is a double-edged sword: it helps margins when volumes are high but pressures profitability when demand softens, like during the recent housing market slowdown.

To combat this, Mohawk Industries is actively engaged in Restructuring charges for asset rationalization and streamlining logistics. These are one-time or periodic costs associated with making the fixed asset base more efficient. For Q3 2025 alone, non-recurring charges related to ongoing restructuring initiatives totaled $69 million. Management noted that new actions identified to rationalize less efficient assets and streamline logistics are expected to yield annualized savings of approximately $32 million, at a net cash cost of about $20 million after asset sales. Overall, the company anticipates delivering $110 million in total restructuring savings for the full year 2025.

Finally, the non-cash charge of Depreciation and Amortization (D&A) reflects the wear and tear on those large manufacturing plants and equipment. For the nine months ending September 27, 2025, D&A totaled $476.3 million. The forecast for the full Fiscal Year 2025 D&A is set at approximately $610 million.

Here's a quick look at the key cost components we have data for, focusing on the nine-month period ending September 27, 2025, compared to the prior year:

Cost Component (Nine Months Ended Sept 27, 2025)	Amount (In millions)	Reference Period Data (Nine Months Ended Sept 28, 2024)
Net Sales	$8,100.0	$8,200.0
Cost of Sales (Implied from Outline/Context)	(Calculated based on outline target)	$6,133.8
Depreciation and Amortization	$476.3	$481.9
Restructuring Charges (Q3 2025 Only)	$69.0	N/A (Focus on 2025 Initiatives)

You can see the impact of their fixed asset base in the D&A line, which remains substantial even as net sales slightly declined year-over-year for the nine-month period. The company's strategy is clearly to manage the variable component (COS) through productivity and the fixed component (SG&A/D&A) through rationalization and restructuring.

• Input costs (raw materials, energy, labor) are the primary variable pressure point.
• Restructuring efforts target the fixed cost base, aiming for $110 million in 2025 savings.
• SG&A as a percentage of sales was 17.9% (adjusted) in Q3 2025.
• The company is actively managing its asset base to lower the fixed cost intensity.

Finance: draft 13-week cash view by Friday.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Revenue Streams

You're looking at the core ways Mohawk Industries, Inc. (MHK) brings in cash as of late 2025. It's all about moving product across their three main operational segments, and the numbers show a real mix of strength and challenge across the globe.

Net sales for the first nine months of 2025 totaled $8.1 billion, which was a reported decrease of 1.4% versus the first nine months of 2024, which totaled $8.2 billion. This top-line performance reflects the current environment, but the underlying story is in the segment details from the third quarter of 2025.

The revenue streams are clearly segmented by geography and product type:

• Sales of ceramic tile, stone, and quartz (Global Ceramic segment)
• Sales of carpet, LVT, laminate, and wood (Flooring North America)
• Sales from Flooring Rest of the World segment (Europe, Australasia)

Here's a look at the reported net sales by segment for the third quarter of 2025, which gives you the clearest picture of the current revenue generation:

Revenue Stream Segment	Q3 2025 Net Sales (Reported)	Year-over-Year Change (Reported)
Global Ceramic Segment	$1.10 billion	Up 4.4%
Flooring North America Segment	$936.8 million	Down 3.8%
Flooring Rest of the World Segment	$716.4 million	Up 4.3%

For the third quarter of 2025 specifically, total net sales were $2.8 billion, marking an increase of 1.4% as reported over the prior year's third quarter. This growth, despite overall volume weakness in some areas, is being supported by strategic product positioning.

The company is seeing revenue from premium product mix and commercial sales offsetting volume weakness. Chairman and CEO Jeff Lorberbaum noted that the sales and product mix benefited from the success of their premium residential and commercial offerings and collections introduced over the past two years. This focus on higher-value products is key to maintaining revenue momentum when overall market demand, particularly in residential remodeling, is slower.

The performance drivers across the segments for Q3 2025 looked like this:

• Global Ceramic: Growth driven by product/channel mix, partially offset by lower sales volume.
• Flooring North America: Experienced a net sales decrease.
• Flooring Rest of the World: Reported sales increase, though adjusted sales were down slightly.

Finance: draft 13-week cash view by Friday.