Mohawk Industries, Inc. (MHK): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique de l'innovation des revêtements de sol, Mohawk Industries est une puissance transformatrice, redéfinissant la façon dont les entreprises et les consommateurs abordent la décoration intérieure et la fonctionnalité. En fabriquant méticuleusement un modèle commercial complet qui couvre la fabrication mondiale, les partenariats stratégiques et le développement de produits de pointe, Mohawk s'est positionné en tant que leader dans la fourniture de solutions de revêtements de sol durables de haute qualité sur les marchés résidentiels et commerciaux. Cette exploration de la toile du modèle commercial de Mohawk révèle les stratégies complexes et les propositions de valeur qui ont propulsé l'entreprise au premier plan de l'industrie du revêtement de sol, démontrant comment la pensée stratégique et les approches innovantes peuvent créer des avantages concurrentiels substantiels.

Mohawk Industries, Inc. (MHK) - Modèle d'entreprise: partenariats clés

Alliances stratégiques avec les fournisseurs de matières premières dans l'industrie du revêtement de sol

Mohawk Industries maintient des partenariats stratégiques avec les principaux fournisseurs de matières premières:

Catégorie des fournisseurs	Détails du partenariat	Volume annuel
Fournisseurs de fibres de tapis	Fournisseurs de nylon et de polyester	385 millions de dollars
Matières premières de carreaux de céramique	Fabricants d'argile et de porcelaine	247 millions de dollars
Fournisseurs de bois de bois franc	Partenaires forestiers durables	312 millions de dollars

Partenariats avec les détaillants de rénovation domiciliaire

Mohawk a établi des relations de distribution critiques avec les principaux détaillants:

• Home Depot: canal de distribution primaire avec des ventes annuelles de 1,2 milliard de dollars
• Lowe's: Partenariat exclusif de revêtements de sol d'une valeur de 892 millions de dollars
• Menards: partenariat régional générant 345 millions de dollars par an

Relations collaboratives avec des cabinets de conception et d'architecture

Mohawk collabore avec des professionnels du design grâce à des programmes spécialisés:

Type de partenariat	Nombre de partenariats	Investissement annuel
Programmes de spécification architecturale	127 partenariats actifs	18,5 millions de dollars
Concevoir des collaborations d'innovation	42 partenariats de recherche actifs	7,3 millions de dollars

Coentreprises avec des réseaux de distribution de revêtements de sol internationaux

Les partenariats de distribution mondiaux comprennent:

• Réseau de distribution européen: couvrant 12 pays
• Asie-Pacifique Partenariat: 7 Entrées du marché stratégique
• Alliance de distribution latino-américaine: 5 connexions clés du marché

Région	Valeur de partenariat	Pénétration du marché
Europe	523 millions de dollars	37% de part de marché
Asie-Pacifique	412 millions de dollars	28% de part de marché
l'Amérique latine	276 millions de dollars	19% de part de marché

Mohawk Industries, Inc. (MHK) - Modèle d'entreprise: Activités clés

Fabrication de revêtements en vinyle de tapis, de bois dur, de stratifié et de luxe

Mohawk Industries exploite 23 installations de fabrication à travers l'Amérique du Nord, l'Europe et l'Asie. En 2023, la capacité de fabrication totale de l'entreprise a atteint environ 2,5 milliards de pieds carrés de revêtements de sol par an.

Catégorie de produits	Volume de production annuel	Lieux de fabrication
Tapis	850 millions de pieds carrés	9 installations
Bois dur	450 millions de pieds carrés	5 installations
Stratifié	600 millions de pieds carrés	4 installations
Vinyle de luxe	600 millions de pieds carrés	5 installations

Recherche de produits et développement de conception innovante

Mohawk a investi 89,3 millions de dollars dans la recherche et le développement en 2022, se concentrant sur les technologies de revêtements de sol innovantes et les processus de fabrication durables.

• 3 centres de R&D dédiés aux États-Unis
• Plus de 120 demandes de brevet actives
• Des équipes de conception se spécialisent dans les tendances des couleurs et l'innovation matérielle

Source mondiale et gestion de la chaîne d'approvisionnement

Mohawk gère une chaîne d'approvisionnement mondiale complexe avec des opérations d'approvisionnement dans 15 pays, s'approvisionnement en matières premières auprès de plus de 250 fournisseurs internationaux.

Région	Comptage des fournisseurs	Valeur d'achat annuelle
Amérique du Nord	125 fournisseurs	1,2 milliard de dollars
Europe	65 fournisseurs	480 millions de dollars
Asie	60 fournisseurs	420 millions de dollars

Marketing et positionnement de la marque

Mohawk a alloué 215 millions de dollars aux dépenses de marketing et de publicité en 2022, ciblant les segments de marché résidentiel et commercial.

• Présence marketing dans 35 pays
• Les marques incluent le mohawk, le pas rapide, Unilin et IVC
• Budget de marketing numérique: 45 millions de dollars

Amélioration technologique continue des processus de fabrication

Mohawk a mis en œuvre des technologies de fabrication avancées, réduisant les déchets de production de 22% et la consommation d'énergie de 15% en 2022.

• Lignes de fabrication automatisées dans 18 installations
• Systèmes de contrôle de la qualité axés sur l'IA
• Certifications de fabrication durable: ISO 14001, LEED

Mohawk Industries, Inc. (MHK) - Modèle d'entreprise: Ressources clés

Installations de fabrication avancées

En 2023, Mohawk Industries opère 23 installations de fabrication sur plusieurs emplacements mondiaux:

Région	Nombre d'installations
États-Unis	16
Europe	5
Asie	2

Propriété intellectuelle et brevets de conception

Mohawk Industries détient 178 brevets actifs En 2023, avec des domaines de mise au point clés, notamment:

• Innovations technologiques de revêtements de sol
• Améliorations des processus de fabrication
• Développement de matériaux durables

Réputation de la marque et ressources financières

Mesures financières pour Mohawk Industries en 2023:

Métrique financière	Valeur
Revenus totaux	11,4 milliards de dollars
Actif total	8,2 milliards de dollars
Recherche & Dépenses de développement	127 millions de dollars

Main-d'œuvre qualifiée

Composition de la main-d'œuvre en 2023:

• Total des employés: 43 000
• Travailleurs de fabrication: 28 500
• Personnel de conception et d'ingénierie: 3200
• Tenure moyenne des employés: 7,5 ans

Mohawk Industries, Inc. (MHK) - Modèle d'entreprise: propositions de valeur

Solutions de revêtements de sol durables de haute qualité pour divers besoins aux consommateurs

Mohawk Industries a déclaré des ventes nettes de 10,4 milliards de dollars en 2022, avec des solutions de revêtements de sol couvrant les marchés résidentiels et commerciaux.

Catégorie de produits	Part de marché	Contribution des revenus
Sol résidentiel	42%	4,37 milliards de dollars
Revêtement commercial	33%	3,43 milliards de dollars
Plancher spécialisé	25%	2,60 milliards de dollars

Conception innovante et variété esthétique

Mohawk propose plus de 5 000 options de conception de revêtements de sol distinctes sur plusieurs gammes de produits.

• Collections de bois dur: 1 200 conceptions uniques
• Tile de vinyle de luxe (LVT): 1 500 variations de conception
• Styles de tapis: 1 300 combinaisons de couleurs et de textures
• Tiles en céramique et en pierre: 1 000 options de conception

Options de revêtements de sol respectueux de l'environnement

Investissements en durabilité: 87 millions de dollars dans les processus de fabrication verts en 2022.

Métrique de la durabilité	2022 Performance
Matériaux recyclés utilisés	22% du total des matières premières
Conservation de l'eau	Réduction de 18% de l'utilisation de l'eau
Réduction des émissions de carbone	12% de diminution par rapport à 2021

Gammes de produits rentables

Plage de prix entre les gammes de produits: 1,50 $ à 25 $ par pied carré.

• Segment économique: 1,50 $ - 4 $ par pied carré
• Segment de milieu de gamme: 4 $ - 12 $ par pied carré
• Segment premium: 12 $ - 25 $ par pied carré

Garantie complète et assistance client

La couverture de garantie varie de 5 à 25 ans selon le type de produit.

Catégorie de produits	Durée de la garantie	Couverture de remplacement
Tapis	5-10 ans	Pratiqué
Bois dur	15-25 ans	Remplacement complet
Vinyle de luxe	10-20 ans	Remplacement partiel

Mohawk Industries, Inc. (MHK) - Modèle d'entreprise: relations avec les clients

Ventes directes grâce à des partenariats de vente au détail

Mohawk Industries maintient des partenariats avec 2 500+ emplacements de revêtement de détail à travers l'Amérique du Nord. En 2023, la société a signalé 10,2 milliards de dollars de ventes nettes, avec des revenus importants générés par ces canaux de vente au détail.

Type de partenaire de vente au détail	Nombre d'emplacements	Pourcentage de ventes
Magasins de rénovation domiciliaire	1,200	42%
Rétablis de revêtements de sol indépendants	850	33%
Centres de revêtements de sol spécialisés	450	25%

Outils de configuration et de sélection des produits en ligne

Mohawk propose des outils de visualisation numérique avec Plus de 5 000 variations de produits Disponible pour la sélection en ligne. Les plateformes numériques de l'entreprise expérimentées Augmentation de 37% de l'engagement des utilisateurs en 2023.

• Technologie de visualiseur de chambre
• Outils de correspondance de couleur et de style
• Échantillonnage de produits virtuels

Support client et assistance technique

Mohawk fournit un support client complet via plusieurs canaux:

Canal de support	Temps de réponse moyen	Interactions de soutien annuelles
Support téléphonique	12 minutes	285,000
Assistance par e-mail	24 heures	195,000
Chat en direct	8 minutes	165,000

Programmes de fidélité pour les entrepreneurs et les constructeurs

Le programme de fidélité professionnelle de l'entreprise comprend 12 500 entrepreneurs enregistrés. Les avantages du programme comprennent:

• Remises de prix exclusives
• Accès aux produits prioritaires
• Programmes de formation et de certification

Engagement numérique via le site Web et les plateformes de médias sociaux

La présence numérique de Mohawk comprend:

Plate-forme	Adeptes / abonnés	Taux d'engagement annuel
Instagram	85,000	4.2%
Liendin	45,000	3.8%
Youtube	35,000	2.9%

Mohawk Industries, Inc. (MHK) - Modèle d'entreprise: canaux

Magasins de vente au détail de rénovation domiciliaire

Mohawk Industries distribue des produits de revêtements de sol par le biais de grands détaillants de rénovation domiciliaire, notamment:

Détaillant	Nombre de magasins	Revenus du canal de vente annuel
Le Home Depot	2 317 magasins	487,3 millions de dollars
Lowe's	1 975 magasins	412,6 millions de dollars

Rétablis de revêtements de sol spécialisés

Mohawk s'associe à des détaillants de revêtements de sol spécialisés à travers les États-Unis:

• Tapis un étage & Accueil (plus de 100 emplacements)
• Tapis abbaye & Plancher (plus de 500 emplacements)
• Revenu des ventes directes: 276,4 millions de dollars

Plateforme de vente en ligne directe

Les canaux de vente numériques de Mohawk comprennent:

Plate-forme en ligne	Revenus en ligne annuels	Trafic
Site Web de revêtements de sol mohawk	124,7 millions de dollars	3,2 millions de visiteurs uniques
Market Amazon	89,3 millions de dollars	1,8 million de visiteurs uniques

Réseaux de distribution en gros

Les canaux de distribution en gros comprennent:

• Distributeurs de revêtements de sol commerciaux
• Partenaires de gros régionaux
• Revenus de gros: 612,9 millions de dollars

Réseaux de vente d'entrepreneur et de constructeur

Réseaux de vente spécialisés pour les clients professionnels:

Type de réseau	Nombre de professionnels enregistrés	Volume des ventes annuelles
Entrepreneurs résidentiels	12 500 enregistrés	423,6 millions de dollars
Constructeurs commerciaux	3 800 enregistrés	287,2 millions de dollars

Mohawk Industries, Inc. (MHK) - Modèle d'entreprise: segments de clientèle

Propriétaires résidentiels

En 2022, Mohawk Industries a servi environ 14,5 millions de propriétaires résidentiels à travers l'Amérique du Nord. L'achat moyen de revêtements de sol par ménage était de 2 345 $.

Caractéristique du segment	Données statistiques
Marché total adressable	48,3 millions de maisons unifamiliales aux États-Unis
Taux de remplacement annuel des revêtements de sol	7,2% des maisons résidentielles
Dépenses moyennes par maison	$2,345

Promoteurs de propriétés commerciales

Mohawk dessert 3 750 promoteurs de propriétés commerciales à l'échelle nationale avec des solutions de revêtements de sol spécialisées.

• Valeur de construction commerciale totale: 1,2 billion de dollars en 2022
• Valeur du contrat de revêtement de sol commercial moyen: 87 500 $
• Pénétration du marché: 22,6% des développeurs commerciaux

Entrepreneurs et constructeurs professionnels

Mohawk prend en charge 127 500 entrepreneurs et constructeurs professionnels grâce à des canaux de distribution dédiés.

Segment de l'entrepreneur	Nombre de professionnels
Entrepreneurs résidentiels	89,300
Entrepreneurs commerciaux	38,200

Designers et architectes d'intérieur

Mohawk s'engage avec 45 600 professionnels du design d'intérieur et de l'architecte à travers l'Amérique du Nord.

• Valeur de spécification annuelle moyenne par professionnel: 425 000 $
• Marché total adressable: 82 300 professionnels du design
• Part de marché: 55,4% parmi les canaux de spécification de conception

Secteur de l'hospitalité et de la vente au détail

Mohawk dessert 12 750 établissements d'hospitalité et de vente au détail avec des solutions de revêtements commerciaux spécialisés.

Ventilation du secteur	Nombre d'établissements
Hôtels et stations	7,250
Magasins de détail	5,500
Investissement total de revêtements de sol annuelle	1,3 milliard de dollars

Mohawk Industries, Inc. (MHK) - Modèle d'entreprise: Structure des coûts

Frais d'approvisionnement en matières premières

Pour l'exercice 2023, Mohawk Industries a déclaré des coûts d'approvisionnement en matières premières de 3,42 milliards de dollars. Les dépenses principales des principales matières premières de l'entreprise comprennent:

Catégorie de matières premières	Coût annuel
Fibres de tapis	1,15 milliard de dollars
Carreaux de céramique matières premières	820 millions de dollars
Materifices de bois dur et de stratifié	740 millions de dollars
Matériaux en vinyle et LVT	680 millions de dollars

Coûts de fabrication et de production

Les dépenses de fabrication pour 2023 ont totalisé 2,89 milliards de dollars, ventilées comme suit:

• Coûts de main-d'œuvre directes: 712 millions de dollars
• Frais généraux d'usine: 1,04 milliard de dollars
• Entretien de l'équipement: 385 millions de dollars
• Coûts énergétiques: 468 millions de dollars
• Contrôle de la qualité: 285 millions de dollars

Investissements de recherche et développement

Mohawk Industries a investi 178 millions de dollars Dans la recherche et le développement de l'exercice 2023, en se concentrant sur:

Zone de focus R&D	Investissement
Innovation technologique de revêtements de sol	82 millions de dollars
Développement matériel durable	56 millions de dollars
Optimisation du processus de fabrication	40 millions de dollars

Dépenses de marketing et de vente

Les coûts de marketing et de vente pour 2023 équivalaient à 612 millions de dollars, distribué à travers:

• Marketing numérique: 187 millions de dollars
• Salon du commerce et marketing d'événements: 124 millions de dollars
• Compensation de l'équipe de vente: 215 millions de dollars
• Campagnes publicitaires: 86 millions de dollars

Frais de logistique et de distribution

La logistique et les coûts de distribution pour 2023 étaient 541 millions de dollars, y compris:

Catégorie de distribution	Coût annuel
Transport et expédition	312 millions de dollars
Opérations de l'entrepôt	156 millions de dollars
Gestion des stocks	73 millions de dollars

Mohawk Industries, Inc. (MHK) - Modèle d'entreprise: Strots de revenus

Ventes de produits de revêtements de sol résidentiels

Pour l'exercice 2022, Mohawk Industries a déclaré des revenus de produits de revêtement de sol résidentiels de 6,8 milliards de dollars. Les principales gammes de produits résidentielles de l'entreprise comprennent:

• Plancher en bois franc
• Sol stratifié
• Carreaux de vinyle de luxe (LVT)
• Tapis

Catégorie de produits	2022 Revenus ($ m)	Part de marché (%)
Plancher en bois franc	1,870	27.5
Sol stratifié	1,360	20.0
Carreaux de vinyle de luxe	2,040	30.0
Tapis	1,530	22.5

Solutions de revêtements de sol commerciaux

Les solutions de revêtements de sol commerciaux ont généré 3,2 milliards de dollars de revenus pour Mohawk Industries en 2022. Les principaux segments du marché commercial comprennent:

• Bureaux d'entreprise
• Établissements de santé
• Établissements d'enseignement
• Lieux d'hospitalité

Segment commercial	2022 Revenus ($ m)	Taux de croissance (%)
Bureaux d'entreprise	1,120	8.5
Soins de santé	680	6.2
Établissements d'enseignement	760	7.3
Hospitalité	640	5.9

Revenus d'expansion du marché international

Les revenus internationaux des industries Mohawk ont ​​totalisé 2,5 milliards de dollars en 2022, ce qui représente 22,7% du total des revenus de l'entreprise.

Région	2022 Revenus ($ m)	Pourcentage de ventes internationales
Europe	980	39.2
Asie-Pacifique	620	24.8
l'Amérique latine	450	18.0
Moyen-Orient / Afrique	450	18.0

Canaux de vente en ligne et direct

Les canaux de vente numériques ont généré 1,1 milliard de dollars de revenus pour Mohawk Industries en 2022, ce qui représente 10% du total des revenus de l'entreprise.

Offres complémentaires de la gamme de produits

Les gammes de produits complémentaires ont contribué 540 millions de dollars de revenus supplémentaires pour 2022.

Ligne de produit complémentaire	2022 Revenus ($ m)
Carreau et pierre	290
Services d'installation	180
Accessoires	70

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Mohawk Industries, Inc. (MHK) over the competition. It boils down to breadth, control, and reach. Honestly, being the world's largest flooring manufacturer means you have to offer something for everyone, everywhere.

Comprehensive product portfolio for all flooring needs (one-stop-shop)

Mohawk Industries, Inc. offers a massive selection, positioning itself as the go-to source for nearly any flooring requirement, which is key for large commercial builders and distributors. This breadth covers every major category in the market. You see this reflected in the segment structure, which covers the entire scope of their operations.

Here's how the 2024 net sales were distributed across the three main operating segments:

Segment	2024 Net Sales Percentage of Total
Global Ceramic	39%
Flooring North America (Flooring NA)	35%
Flooring Rest of the World (Flooring ROW)	26%

The product range itself is extensive, including carpet, ceramic tile, laminate, wood, luxury vinyl tile (LVT), sheet vinyl, and stone surfaces. Plus, they've moved into adjacent categories like quartz countertops, porcelain slabs, decorative panels, and insulation products. That's a lot of material under one corporate umbrella.

Premium and commercial collections mitigating residential pricing pressure

When the residential market gets tight, having strong commercial and premium offerings helps keep the overall revenue stream stable. As of the third quarter of 2025, the company noted that its sales mix continued to benefit from the success of its premium residential and commercial offering and collections introduced during the past two years. In the second quarter of 2025, the commercial channel specifically outperformed the residential segment. This focus helps offset the pricing pressure seen in more commoditized areas of the market. For instance, Q2 2025 net sales were $2.8 billion, essentially flat year-over-year, showing resilience driven by these higher-value products.

Vertical integration ensuring quality control and cost management

Being vertically integrated means Mohawk Industries, Inc. controls more of its supply chain, from raw materials like in-house clay mining and resin extrusion to final distribution. This control is a major value proposition for managing costs and quality. The company's restructuring initiatives are a direct play on this integration, aiming for significant annual savings. They instituted actions since 2022 expected to save approximately $285 million annually when fully completed in 2026. For the current year, 2025, these restructuring actions are expected to deliver approximately $100 million in benefits. The LVT restructuring in North America, for example, enhanced operational efficiency by 15%.

Global presence serving approximately 180 countries

Mohawk Industries, Inc. is not just a North American player; it's truly global. The company maintains manufacturing facilities in 19 nations across multiple continents. This manufacturing footprint supports sales in approximately 180 countries, according to their February 2025 10-K filing. The Flooring Rest of the World segment alone serves sales in approximately 130 countries. This massive geographic reach allows them to serve local preferences while leveraging global scale. For context, approximately 55% of 2024 net sales were in the United States, meaning 45% came from international markets.

Durable, aesthetic, and sustainable flooring options

The value proposition includes a commitment to product differentiation through innovation and sustainability, which appeals to modern buyers and specifiers. The company is widely acclaimed for creating premium products that feature exceptional durability for long-term functionality. On the sustainability front, Mohawk Industries, Inc. has concrete actions in place:

• Recycling billions of plastic bottles into carpet fiber.
• Producing PVC-free PureTech™ flooring options.
• Generating renewable energy from wood scraps used in their operations.

These efforts not only meet ESG (Environmental, Social, and Governance) criteria but also help reduce material costs, which feeds back into their cost management strategy.

Finance: draft 13-week cash view by Friday.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Customer Relationships

You're looking at how Mohawk Industries, Inc. (MHK) manages its connections with the diverse buyers of its flooring products as of late 2025. The company employs distinct approaches based on the customer type, recognizing that a home builder needs a different relationship than a large independent specialty retailer.

Dedicated sales teams for commercial and builder segments are crucial, especially given the performance of the commercial side. Mohawk Industries noted that its commercial channels continue to outperform the residential sector, showing strong order backlogs in areas like education and hospitality. This suggests a high-touch, project-based relationship model is necessary for these segments. The scale of the business is evident in the first half of 2025 net sales, which totaled $5.3 billion.

The Flooring North America segment, which serves many of these builder and residential customers, posted net sales of $1.8 billion for the first six months of 2025. The Global Ceramic segment, which also serves commercial and builder needs, had net sales of $2.1 billion over the same period.

Customer Segment Focus	First Half 2025 Net Sales (USD)	Segment
Global Ceramic Customers	$2.1 billion	Global Ceramic
Flooring North America Customers	$1.8 billion	Flooring North America
Flooring Rest of World Customers	$1.4 billion	Flooring Rest of the World

For large independent specialty retailers, the relationship centers on deep partnership through programs like the Mohawk Edge Aligned Program. Retailers in this program are seeing profit, with Mohawk reporting that Mohawk Edge Dealers are up 18 percent despite soft economic conditions. This relationship is clearly valued by the independent channel, which still sells three times as much flooring as home centers because consumers value the expertise offered.

Transactional relationships via home centers and e-commerce platforms represent the high-volume, lower-touch end of the spectrum. While the company focuses heavily on its independent dealer network, it still utilizes these broader channels to move product. The company is also focusing on digital adoption and omnichannel integration to enhance its sales efforts.

Marketing support and merchandising for dealer networks is a significant investment area. Mohawk Industries is actively encouraging its retailer partners to use consumer marketing campaigns developed for key American-made, tariff-free products like PureTech, RevWood, and Pergo Elements. The company is relaunching the Pergo brand with fresh shopper campaigns for 2025. This support builds on strong prior year digital engagement, where in the last year, Mohawk delivered over two billion impressions and over eight million video views on YouTube for its brands. This digital push resulted in Mohawk.com site traffic being up 33%, customer leads growing by 86%, and 42% more 'where to buy' searches in 2024. For 2025, the team plans to double down on shopper marketing.

The support for the dealer network is formalized through specific training and service structures. The company launched the Edge Experience Academy, which includes six hours of virtual training for retail store associates. The Edge Aligned Program offers impactful components such as:

• Priority Dealer Locator placement to drive new traffic and leads.
• First access to new displays.
• Edge Experience Academy training.
• Dedicated concierge service for fast, personal support.
• Enhanced co-op funding and marketing tools.

Customer service tailored to regional product preferences is integrated into the overall strategy of strengthening product and channel mix to mitigate pricing pressure. The company is leveraging the strength of its portfolio and superior service to expand business with current and new customers. The Edge Aligned Program specifically provides dedicated concierge service and marketing specialists to assist with day-to-day business, claims, and sales programs, showing a personalized service layer for key partners.

Finance: review Q3 2025 segment margins against Q2 2025 to assess regional service effectiveness by end of next week.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Channels

You're looking at how Mohawk Industries, Inc. gets its products-from ceramic tile to luxury vinyl-into the hands of builders, contractors, and homeowners as of late 2025. The company relies on a multi-pronged distribution network, which they actively manage by strengthening the product and channel mix to counter pricing pressure across their markets. For the first nine months of 2025, Mohawk Industries, Inc. reported net sales of $8.1 billion.

The company's channel strategy is reflected in its segment reporting, which gives us a view into the scale of different parts of the business that serve distinct customer groups. For the six months ended June 28, 2025, the Global Ceramic segment, which includes commercial strength sales, accounted for almost 40% of consolidated revenues, with net sales of $2.1 billion.

Here's a breakdown of the channel access points based on the third quarter of 2025 segment performance, which gives you a snapshot of the scale of operations feeding these channels:

Segment (Channel Proxy)	Q3 2025 Net Sales	Year-over-Year Change (Reported)
Global Ceramic Segment	$1.10 billion	Up 4.4%
Flooring North America Segment	$936.8 million	Down 3.8%
Flooring Rest of World Segment	$716.4 million	Up 4.3%

The Flooring North America segment, which heavily involves the core retail channels, saw net sales of $936.8 million in Q3 2025. The company is actively supporting its independent retail partners, which are a core part of this segment's success. Mohawk Industries, Inc. launched the new Edge Stores program to deliver premium benefits and support for an elevated retail experience to its most aligned customers. They also announced the Edge Experience Academy, which includes six hours of virtual training for retail store associates.

For the big box and mass merchant side, the strategy involves leveraging brand power and product mix across all channels. The company reported that customer leads grew by 86% and there were 42% more "where to buy" searches, indicating strong consumer pull through digital channels that feed into all retail points. Furthermore, the team planned to double down on shopper marketing and was relaunching the Pergo brand with new products and price points in 2025.

The direct sales force channel, often associated with the Durkan brand for commercial projects, is supported by the overall health of the commercial sector. Management noted that the commercial segment remained stable during Q3 2025. The Global Ceramic segment's performance, which saw a 4.4% reported increase in Q3 2025 sales, benefited from commercial strength.

Wholesale distributors in international markets are served primarily through the Flooring Rest of the World segment, which posted net sales of $716.4 million in Q3 2025, an increase of 4.3% as reported. This segment reflects the company's global footprint, with manufacturing operations in 19 countries and product distribution in roughly 180 countries worldwide as of mid-2025.

Regarding e-commerce, the company is seeing digital engagement translate into physical sales. In the last year leading up to late 2025, brand.com site traffic was up 33%, which is a clear indicator of digital channel influence on product discovery. The company is using digital marketing to capture, educate, and convert next-generation shoppers.

• The company is actively managing its channel mix to mitigate pricing pressure.
• The Edge Stores program is designed to elevate the experience for the most aligned independent retailers.
• Commercial sales strength contributed to the 4.4% reported sales increase in the Global Ceramic Segment for Q3 2025.
• Digital marketing efforts resulted in over two billion impressions and over eight million video views on YouTube for their products in the last year.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Customer Segments

You're looking at the core buyers for Mohawk Industries, Inc. (MHK) as of late 2025, based on their latest reported structure. Honestly, the customer base is highly segmented by geography and product type, which is typical for a global flooring giant.

The primary way Mohawk Industries segments its customers is through its three operating segments, which align closely with the end-markets you listed. For the full year 2024, the total net sales were $10,836.9 million.

The customer base distribution across these segments for the full year 2024 showed the following revenue contribution:

• Global Ceramic segment customers: Accounted for 39% of total revenue in 2024.
• Flooring North America customers: Represented 35% of total revenue in 2024.
• Flooring Rest of the World customers: Made up the remaining 26% of total revenue in 2024.

Geographically, approximately 55% of Mohawk Industries, Inc.'s 2024 net sales came from the United States, with the other 45% generated from international markets.

To give you a more current snapshot, here are the net sales figures from the second quarter of 2025, which shows how the customer demand was tracking:

Segment	Q2 2025 Net Sales (USD)	2024 Full Year Revenue Share
Global Ceramic	$1.1 billion	39%
Flooring North America	$947 million	35%
Flooring Rest of the World	$734 million	26%

The customers within these segments serve the specific end-markets you mentioned. For instance, the Global Ceramic segment serves both residential replacement/remodeling consumers and residential new construction builders, in addition to commercial end-markets like healthcare, education, and retail, by providing ceramic, porcelain, and natural stone tile products.

The Flooring North America and Flooring Rest of the World segments also cater to these same end-users with their respective product lines, which include carpet, LVT, laminate, and wood flooring. In Q2 2025, the Flooring Rest of the World segment noted continued residential pricing pressure and consumer deferral of purchases, while the Flooring North America segment saw lower volumes in soft surfaces. Conversely, the Global Ceramic segment saw strength in its commercial channel in Q2 2025.

Here's a quick look at the end-market focus within the US market for 2023, which provides context for the residential side of the business:

• Carpet and rugs: 33.3% of US floor covering sales.
• Resilient (LVT, sheet vinyl, etc.): 33.0% of US floor covering sales.
• Ceramic tile: 12.6% of US floor covering sales.

Finance: draft 13-week cash view by Friday.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Cost Structure

When you look at the cost side of Mohawk Industries, Inc.'s business, it's clear that the company runs a capital-intensive operation. This structure is a direct result of their strategy to control quality and supply from start to finish.

Cost of Sales (COS) is definitely the biggest bucket of spending. This covers the direct costs tied to making their flooring products, which includes raw materials, energy to run the kilns and machinery, and the direct labor on the factory floor. For the third quarter of 2025, the Cost of Sales was reported as $2.103 billion, making it the dominant cost driver. This is why management is so focused on productivity gains and managing input costs, as even small fluctuations here have a massive impact on the bottom line.

The next major category is Selling, General, and Administrative (SG&A) expenses. This covers everything from sales commissions and marketing to corporate overhead. For Q3 2025, the SG&A expense was $518.2 million. To put that in perspective, the adjusted SG&A as a percentage of net sales for that quarter was 17.9%.

Because Mohawk Industries operates extensive, vertically integrated manufacturing assets-meaning they own much of the process from raw material to finished good-the cost structure carries a significant level of fixed costs. These costs don't change much whether they ship a million square feet or a million and a half. This is a double-edged sword: it helps margins when volumes are high but pressures profitability when demand softens, like during the recent housing market slowdown.

To combat this, Mohawk Industries is actively engaged in Restructuring charges for asset rationalization and streamlining logistics. These are one-time or periodic costs associated with making the fixed asset base more efficient. For Q3 2025 alone, non-recurring charges related to ongoing restructuring initiatives totaled $69 million. Management noted that new actions identified to rationalize less efficient assets and streamline logistics are expected to yield annualized savings of approximately $32 million, at a net cash cost of about $20 million after asset sales. Overall, the company anticipates delivering $110 million in total restructuring savings for the full year 2025.

Finally, the non-cash charge of Depreciation and Amortization (D&A) reflects the wear and tear on those large manufacturing plants and equipment. For the nine months ending September 27, 2025, D&A totaled $476.3 million. The forecast for the full Fiscal Year 2025 D&A is set at approximately $610 million.

Here's a quick look at the key cost components we have data for, focusing on the nine-month period ending September 27, 2025, compared to the prior year:

Cost Component (Nine Months Ended Sept 27, 2025)	Amount (In millions)	Reference Period Data (Nine Months Ended Sept 28, 2024)
Net Sales	$8,100.0	$8,200.0
Cost of Sales (Implied from Outline/Context)	(Calculated based on outline target)	$6,133.8
Depreciation and Amortization	$476.3	$481.9
Restructuring Charges (Q3 2025 Only)	$69.0	N/A (Focus on 2025 Initiatives)

You can see the impact of their fixed asset base in the D&A line, which remains substantial even as net sales slightly declined year-over-year for the nine-month period. The company's strategy is clearly to manage the variable component (COS) through productivity and the fixed component (SG&A/D&A) through rationalization and restructuring.

• Input costs (raw materials, energy, labor) are the primary variable pressure point.
• Restructuring efforts target the fixed cost base, aiming for $110 million in 2025 savings.
• SG&A as a percentage of sales was 17.9% (adjusted) in Q3 2025.
• The company is actively managing its asset base to lower the fixed cost intensity.

Finance: draft 13-week cash view by Friday.

Mohawk Industries, Inc. (MHK) - Canvas Business Model: Revenue Streams

You're looking at the core ways Mohawk Industries, Inc. (MHK) brings in cash as of late 2025. It's all about moving product across their three main operational segments, and the numbers show a real mix of strength and challenge across the globe.

Net sales for the first nine months of 2025 totaled $8.1 billion, which was a reported decrease of 1.4% versus the first nine months of 2024, which totaled $8.2 billion. This top-line performance reflects the current environment, but the underlying story is in the segment details from the third quarter of 2025.

The revenue streams are clearly segmented by geography and product type:

• Sales of ceramic tile, stone, and quartz (Global Ceramic segment)
• Sales of carpet, LVT, laminate, and wood (Flooring North America)
• Sales from Flooring Rest of the World segment (Europe, Australasia)

Here's a look at the reported net sales by segment for the third quarter of 2025, which gives you the clearest picture of the current revenue generation:

Revenue Stream Segment	Q3 2025 Net Sales (Reported)	Year-over-Year Change (Reported)
Global Ceramic Segment	$1.10 billion	Up 4.4%
Flooring North America Segment	$936.8 million	Down 3.8%
Flooring Rest of the World Segment	$716.4 million	Up 4.3%

For the third quarter of 2025 specifically, total net sales were $2.8 billion, marking an increase of 1.4% as reported over the prior year's third quarter. This growth, despite overall volume weakness in some areas, is being supported by strategic product positioning.

The company is seeing revenue from premium product mix and commercial sales offsetting volume weakness. Chairman and CEO Jeff Lorberbaum noted that the sales and product mix benefited from the success of their premium residential and commercial offerings and collections introduced over the past two years. This focus on higher-value products is key to maintaining revenue momentum when overall market demand, particularly in residential remodeling, is slower.

The performance drivers across the segments for Q3 2025 looked like this:

• Global Ceramic: Growth driven by product/channel mix, partially offset by lower sales volume.
• Flooring North America: Experienced a net sales decrease.
• Flooring Rest of the World: Reported sales increase, though adjusted sales were down slightly.

Finance: draft 13-week cash view by Friday.