MeridianLink, Inc. (MLNK): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama de tecnología financiera en rápida evolución, Meridianlink, Inc. (MLNK) surge como una fuerza transformadora, revolucionando las soluciones de préstamos digitales y bancos. Al elaborar un modelo de negocio innovador que integra perfectamente software de vanguardia, plataformas integrales y asociaciones estratégicas, la compañía permite a las instituciones financieras navegar por el complejo ecosistema digital con eficiencia y destreza tecnológica sin precedentes. Su enfoque único combina capacidades tecnológicas avanzadas con profundas ideas de la industria, posicionando a MeridianLink como un facilitador crítico de la transformación digital para cooperativas de crédito, bancos y proveedores de servicios financieros que buscan modernizar su infraestructura operativa y las experiencias de los clientes.

Meridianlink, Inc. (MLNK) - Modelo de negocios: asociaciones clave

Proveedores de software de tecnología financiera

MeridianLink se asocia con múltiples proveedores de software de tecnología financiera para mejorar su ecosistema de préstamos digitales.

Pareja	Enfoque de asociación	Alcance de integración
Fiserv	Integración bancaria central	Conectividad de plataforma integral
Jack Henry & Asociado	Soluciones de préstamos digitales	Integración del sistema de originación de préstamos

Uniones de crédito y bancos

A partir del cuarto trimestre de 2023, MeridianLink sirve:

• 1,600+ instituciones financieras
• Aproximadamente el 70% de la penetración del mercado de cooperativas de crédito
• Más de 500 asociaciones bancarias

Proveedores de sistemas bancarios centrales

Asociaciones estratégicas con proveedores de tecnología bancaria central:

Proveedor	Tipo de asociación	Capacidades de integración
D+H Corporation	Integración tecnológica	Flujo de trabajo bancario central sin costura
Temenos	Transformación digital	Conectividad de plataforma de préstamos avanzados

Socios de infraestructura en la nube

Asociaciones de infraestructura en la nube de MeridianLink:

• Servicios web de Amazon (AWS)
• Microsoft Azure
• Plataforma en la nube de Google

Integradores de plataforma de préstamos digitales

Las asociaciones de integración clave incluyen:

Integrador	Enfoque de integración	Alcance del mercado
Soluciones de tecnología PCL	Optimización de la plataforma de préstamos	Instituciones financieras de América del Norte
Celente	Consultoría tecnológica	Integración de servicios financieros globales

Meridianlink, Inc. (MLNK) - Modelo de negocio: actividades clave

Desarrollo de préstamos y software de banca digital

MeridianLink desarrolló la plataforma One, que procesó $ 1.2 billones en solicitudes de préstamos en 2022. La compañía atiende a más de 1,900 instituciones financieras con sus soluciones de préstamos digitales.

Plataforma de software	Número de implementaciones	Volumen de transacción anual
Una plataforma	1,900+ instituciones financieras	$ 1.2 billones (2022)

Proporcionar soluciones de tecnología financiera basadas en la nube

MeridianLink ofrece soluciones SaaS nativas de nube con un tiempo de actividad del 99.99% y atiende a múltiples segmentos de mercado, incluidas cooperativas de crédito, bancos y prestamistas de consumo.

• Arquitectura nativa de nube
• Plataforma de múltiples inquilinos
• Infraestructura escalable

Investigación y desarrollo de productos continuos

En 2022, Meridianlink invirtió $ 48.5 millones en investigación y desarrollo, lo que representa el 22.4% de los ingresos totales.

I + D Métrica	Valor 2022	Porcentaje de ingresos
Inversión de I + D	$ 48.5 millones	22.4%

Servicios de atención al cliente y implementación

MeridianLink proporciona implementación integral y servicios de apoyo continuos con un equipo dedicado de éxito del cliente.

• Soporte técnico 24/7
• Especialistas de implementación dedicados
• Programas de capacitación integral

Marketing y ventas de plataformas de tecnología financiera

La compañía generó $ 216.5 millones en ingresos totales para el año fiscal 2022, con un fuerte enfoque en la expansión del alcance del mercado.

Métrico de ventas	Valor 2022
Ingresos totales	$ 216.5 millones
Número de nuevos clientes	150+

MeridianLink, Inc. (MLNK) - Modelo de negocio: recursos clave

Talento avanzado de ingeniería de software

A partir del cuarto trimestre de 2023, MeridianLink empleó a 593 empleados en total, con aproximadamente el 67% concentrado en ingeniería de software y roles de tecnología.

Categoría de empleado	Número	Porcentaje
Total de empleados	593	100%
Personal de ingeniería de software	397	67%

Tecnología de préstamos digitales patentados

Las plataformas de tecnología central de MeridianLink incluyen:

• MeridianLink One Platform de préstamos digitales
• MeridianLink LOS (Sistema de origen de préstamo)
• Solución de apertura de cuenta digital de MeridianLink

Plataformas de servicios financieros integrales

Plataforma	Penetración del mercado	Instituciones financieras atendidas
Plataforma de cooperativa de crédito	35% de participación de mercado	1,800+ cooperativas de crédito
Plataforma digital bancaria	Cuota de mercado del 22%	450+ bancos

Infraestructura robusta basada en la nube

MeridianLink utiliza Amazon Web Services (AWS) para la infraestructura en la nube, con un tiempo de actividad del 99.99% y el procesamiento de más de 2.3 millones de solicitudes de préstamos anualmente.

Cartera de propiedad intelectual extensa

A partir de 2023, MeridianLink tiene:

• 17 patentes activas
• 8 solicitudes de patentes pendientes
• Algoritmos de software patentados que cubren procesos de préstamos digitales

Categoría de IP	Recuento total
Patentes activas	17
Aplicaciones de patentes pendientes	8

MeridianLink, Inc. (MLNK) - Modelo de negocio: propuestas de valor

Soluciones de préstamos digitales optimizados

La plataforma de préstamos digitales de Meridianlink procesó 7.2 millones de solicitudes de préstamos en 2023, con una penetración del mercado del 42% entre las instituciones financieras medianas.

Solución de préstamo	Volumen de transacción anual	Cuota de mercado
Originación de préstamo digital	7.2 millones de aplicaciones	42%
Plataforma de préstamos de consumo	$ 385 mil millones en volumen de préstamos	35%

Eficiencia operativa mejorada para instituciones financieras

Los clientes informaron una reducción promedio del 37% en el tiempo de procesamiento de préstamos y una disminución del 28% en los costos operativos utilizando las soluciones de MeridianLink.

• Reducción promedio del tiempo de procesamiento: 37%
• Reducción de costos operativos: 28%
• Tiempo de implementación promedio: 6-8 semanas

Sistemas integrales de origen de préstamos de extremo a extremo

El sistema de origen de préstamos de Meridianlink apoyó $ 685 mil millones en originaciones totales de préstamos en múltiples sectores financieros en 2023.

Tipo de préstamo	Volumen de origen total	Índice de crecimiento
Préstamos hipotecarios	$ 412 mil millones	15.3%
Préstamos al consumo	$ 273 mil millones	12.7%

Experiencias de banca digital integradas

La plataforma de banca digital de la compañía atendió a 1.850 instituciones financieras con 42.6 millones de cuentas de usuario final en 2023.

• Instituciones financieras totales atendidas: 1.850
• Cuentas totales de usuario final: 42.6 millones
• Tasa de adopción de la plataforma de banca digital: 64%

Herramientas avanzadas de análisis de datos y toma de decisiones

La plataforma de análisis de Meridianlink procesó 3.9 petabytes de datos financieros en 2023, lo que permite la decisión de crédito en tiempo real.

Capacidad analítica	Volumen de datos	Velocidad de procesamiento
Procesamiento de datos financieros	3.9 petabytes	En tiempo real
Precisión de la decisión de crédito	92.4%	Milisegundos

Meridianlink, Inc. (MLNK) - Modelo de negocios: relaciones con los clientes

Equipos dedicados de éxito del cliente

A partir del cuarto trimestre de 2023, MeridianLink mantiene 87 profesionales dedicados de éxito del cliente en sus divisiones de servicio. El equipo apoya a 2,345 clientes de instituciones financieras con una tasa promedio de retención de clientes del 94.3%.

Métrica de éxito del cliente	Datos cuantitativos
Profesionales totales de éxito del cliente	87
Total de clientes de instituciones financieras	2,345
Tasa de retención de clientes	94.3%

Soporte técnico en curso

MeridianLink proporciona Soporte técnico 24/7 Con métricas de tiempo de respuesta:

• Tiempo de respuesta inicial promedio: 17 minutos
• Tiempo de resolución de problemas críticos: 2.3 horas
• Canales de soporte: teléfono, correo electrónico, chat en línea

Capacitación de productos regular y seminarios web

Categoría de entrenamiento	Frecuencia anual	Participantes
Seminarios web	42	3,675
Sesiones de capacitación en línea	128	5,214

Estrategias de implementación personalizables

Cubiertas de soporte de implementación:

• Planes de incorporación personalizados
• Servicios de integración personalizados
• Opciones de configuración a medida

Enfoque de desarrollo de productos colaborativos

Los comentarios de los clientes impulsa el desarrollo de productos, con 67 miembros de la junta asesora de clientes proporcionando información directa en las hojas de ruta del producto.

Métrica de desarrollo de productos	Valor
Miembros de la Junta Asesora de Clientes	67
Lanzamientos anuales de características impulsadas por el cliente	24

Meridianlink, Inc. (MLNK) - Modelo de negocios: canales

Equipo de ventas directas

El equipo de ventas directas de Meridianlink consta de 127 representantes de ventas a partir del cuarto trimestre de 2023. El equipo generó $ 98.3 millones en ingresos de ventas directas en 2023.

Métricas de canales de ventas	2023 rendimiento
Representantes de ventas totales	127
Ingresos de ventas directos	$ 98.3 millones
Tamaño de trato promedio	$773,228

Plataformas de marketing en línea

MeridianLink aprovecha múltiples canales de marketing digital con un presupuesto de $ 4.2 millones en 2023.

• Gasto de los anuncios de Google: $ 1.5 millones
• Marketing de LinkedIn: $ 875,000
• Publicidad digital programática: $ 1.2 millones
• Plataforma de marketing por correo electrónico: $ 625,000

Conferencias de tecnología financiera

En 2023, Meridianlink participó en 18 conferencias de tecnología financiera, con una inversión estimada de marketing de eventos de $ 2.7 millones.

Tipo de conferencia	Número de conferencias	Inversión
Conferencias nacionales de tecnología financiera	12	$ 1.9 millones
Eventos de tecnología financiera regional	6	$800,000

Redes de referencia de socios

Meridianlink mantiene 214 socios de tecnología activa y servicio financiero, generando $ 47.6 millones a través de canales de referencia de socios en 2023.

• Socios de tecnología bancaria: 89
• Socios de soluciones de cooperativas de crédito: 62
• Fintech Integration Partners: 63

Sitio web de la empresa y recursos digitales

La plataforma digital de MeridianLink generó 423,000 visitantes únicos del sitio web en 2023, con una tasa de conversión del 3.2%.

Métricas de recursos digitales	2023 rendimiento
Visitantes únicos del sitio web	423,000
Tasa de conversión del sitio web	3.2%
Descargas de recursos digitales	14,336

Meridianlink, Inc. (MLNK) - Modelo de negocios: segmentos de clientes

Coeficientes de crédito

MeridianLink atiende más de 1,900 cooperativas de crédito a partir de 2023. La penetración del mercado se encuentra en aproximadamente el 45% de las cooperativas de crédito totales de EE. UU.

Segmento de clientes	Total de clientes	Cuota de mercado
Coeficientes de crédito	1,900+	45%

Bancos regionales y comunitarios

MeridianLink apoya a más de 650 bancos regionales y comunitarios en todo Estados Unidos.

Segmento de clientes	Total de clientes	Rango de activos
Bancos regionales	350+	$ 500M - $ 10B
Bancos comunitarios	300+	$ 100M - $ 500M

Instituciones de préstamos comerciales

Aproximadamente 225 instituciones de préstamos comerciales utilizan las plataformas de MeridianLink.

• CLIENTES TOTALES DE LOS COMERCIALES: 225
• Portafolio de préstamos promedio: $ 250M - $ 2B

Proveedores de servicios financieros digitales primero

MeridianLink admite más de 75 proveedores de servicios financieros digitales primero en 2023.

Tipo de proveedor	Total de clientes	Etapa de transformación digital
Bancos en línea	40+	Avanzado
Plataformas fintech	35+	Emergente

Organizaciones financieras de tamaño mediano

MeridianLink atiende a más de 500 organizaciones financieras de tamaño mediano en todo el país.

• Organizaciones financieras medianas totales: más de 500
• Rango de activos: $ 1B - $ 10B
• Cobertura geográfica: 48 estados

Meridianlink, Inc. (MLNK) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, MeridianLink informó gastos de investigación y desarrollo de $ 54.1 millones, lo que representa el 31.5% de los ingresos totales.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2023	$ 54.1 millones	31.5%
2022	$ 47.3 millones	29.2%

Mantenimiento de la infraestructura en la nube

La infraestructura anual de la nube y los costos de alojamiento para Meridianlink fueron de aproximadamente $ 12.3 millones en 2023.

• Amazon Web Services (AWS) Proveedor de nube primaria
• Inversión anual de infraestructura en la nube estimada: $ 12.3 millones
• El gasto en la nube representa aproximadamente el 7,2% de los gastos operativos totales

Inversiones de ventas y marketing

Para el año fiscal 2023, MeridianLink asignó $ 63.2 millones a las actividades de ventas y marketing.

Categoría de gastos	Cantidad	Porcentaje de ingresos
Ventas y marketing	$ 63.2 millones	36.7%

Compensación de empleados

La compensación total de los empleados por Meridianlink en 2023 fue de $ 89.7 millones.

• Total de empleados: 805
• Compensación promedio por empleado: $ 111,430
• Compensación basada en acciones: $ 15.6 millones

Licencias de tecnología y asociaciones

Los gastos anuales de licencias de tecnología y asociación se estimaron en $ 7.5 millones en 2023.

Tipo de asociación	Costo anual
Licencia de software	$ 4.2 millones
Asociaciones tecnológicas	$ 3.3 millones

Meridianlink, Inc. (MLNK) - Modelo de negocios: flujos de ingresos

Tasas de licencia de software

En el tercer trimestre de 2023, MeridianLink informó ingresos por licencia de software de $ 33.1 millones, lo que representa un aumento de 10.3% año tras año.

Categoría de ingresos de licencias	Cantidad de 2023
Licencias de plataforma de préstamos digitales	$ 18.7 millones
Licencias de plataforma de banca digital	$ 14.4 millones

Modelos de servicio basados ​​en suscripción

Para el año fiscal 2023, MeridianLink generó $ 92.4 millones a partir de servicios de suscripción.

• Suscripciones de plataforma basadas en la nube: $ 52.6 millones
• Suscripciones en curso de software como servicio (SaaS): $ 39.8 millones

Servicios de implementación e integración

Los ingresos por servicios de implementación en 2023 totalizaron $ 24.6 millones.

Tipo de servicio	Ganancia
Configuración inicial del sistema	$ 14.2 millones
Servicios de integración personalizados	$ 10.4 millones

Contratos de soporte técnico continuo

Los ingresos por contrato de soporte técnico alcanzaron los $ 41.3 millones en 2023.

• Contratos de soporte estándar: $ 28.7 millones
• Paquetes de soporte premium: $ 12.6 millones

Proyectos de desarrollo de software personalizados

Los ingresos del proyecto de desarrollo personalizado para 2023 fueron de $ 19.5 millones.

Categoría de proyecto	Ganancia
Soluciones personalizadas de institución financiera	$ 12.3 millones
Desarrollo especializado de cooperativas de crédito	$ 7.2 millones

MeridianLink, Inc. (MLNK) - Canvas Business Model: Value Propositions

You're looking at what MeridianLink, Inc. (MLNK) promises to deliver to its customers-the core reasons a financial institution (FI) chooses their platform over alternatives. It's all about tangible results in speed, scale, and insight.

Unified platform that eliminates data silos and disparate financial systems

The MeridianLink One platform is engineered to connect the entire financial journey, which directly counters a major industry hurdle. Honestly, it's hard to offer good service when your data is scattered. We know that 51% of financial professionals cite system integration as the largest barrier to robust data analytics, a problem MeridianLink's seamless integration is designed to solve. The platform's architecture eliminates the need for disparate financial systems, reducing silos and increasing efficiencies across the board.

Accelerating loan origination and account opening processes for FIs

Speed translates directly to revenue and customer satisfaction. MeridianLink, Inc. provides concrete time reductions across key processes. For example, one customer, Solarity Credit Union, cut their application to funding process time by a third using MeridianLink Mortgage. Furthermore, enhancements to MeridianLink One streamlined secondary account opening for returning consumers, reducing that time by approximately 70%. These are not abstract goals; they are measurable operational improvements.

Here's a quick look at the efficiency gains seen by some institutions:

Metric of Improvement	Observed Result/Data Point
Average Funding Time Decrease	60% decrease
Mortgage Closing Cost Reduction	50% reduction
Loan Cycle Time Elimination (Purchase Money)	Five to six days eliminated
Secondary Account Opening Time Reduction	Approximately 70% reduction

Enabling community FIs to compete with larger banks and FinTechs

MeridianLink, Inc. positions itself as the scalable platform for institutions that need to punch above their weight. The mid-sized credit unions and community banks are the core of this value proposition, representing an estimated 45% of revenue. These institutions, specifically those with assets between $500 million and $10 billion, are showing an 18% annual growth rate in new contracts as of early 2025, showing the platform is helping them win. The company's recognition on the 2025 IDC FinTech Rankings underscores its role as a top global provider enabling this digital transformation for institutions of all sizes. The platform helps them compete by offering feature-rich functionality and speed of implementation that rivals larger competitors.

The platform helps community FIs achieve key competitive advantages:

• Open more accounts in less time and reach consumers around the clock.
• Boost loan and deposit growth with a smarter, more engaging Point-Of-Sale experience.
• Increase visibility across consumer debt wallet to maximize acceptance rates.

Providing real-time analytics and data-powered insights for growth

It's about turning data into actionable strategy, not just collecting it. For mortgage lending specifically, MeridianLink Insight for Mortgage provides instant access to 60+ pre-built dashboards and hundreds of customizable data views. This is powered by leveraging over 2000 data points from the MeridianLink Mortgage Loan Origination System (LOS). This allows customers to benchmark processing speed against industry peers and gain deeper insights into borrower segments.

The platform arms customers with robust data, including peer benchmarks, to simplify processes and identify growth opportunities. For instance, a new Share-of-Wallet add-on helps customers identify financial products consumers hold with other institutions, supporting cross-selling efforts.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Customer Relationships

You're looking at how MeridianLink, Inc. keeps its financial institution clients locked in, and honestly, it's all about the recurring revenue and deep integration. The relationship structure is built to be sticky, which is smart given the compliance and legacy system headaches your customers deal with daily.

Long-term, high-retention relationships via subscription-based contracts

The core of the relationship is the subscription model, which provides MeridianLink, Inc. with very predictable income. Subscription revenue accounted for a solid 84% of total GAAP revenue in Q1 2025, and again in Q2 2025, showing how central this recurring stream is to their stability. This stickiness is proven by their net revenue retention rate, which hit an impressive 115% in 2024, meaning existing customers spent significantly more than the revenue lost from any churn or downsell. This high retention is a direct result of their software automating complex workflows, like loan origination, which are hard to rip out and replace.

Dedicated customer success teams focused on implementation and cross-sell

MeridianLink, Inc. actively pursues a 'land and expand' approach, which means the customer success function is heavily geared toward upselling. They saw continued cross-sell momentum in Q1 2025, a key driver for bookings. The focus isn't just on keeping the lights on; it's on driving the adoption of additional modules across their platform, MeridianLink One. They definitely invest in go-to-market teams to support this expansion strategy.

Digital self-service and support for the cloud-native platform

For their cloud-native platform, the goal is to make digital processes frictionless for the end-user, which reduces the load on high-touch support. For example, enhancements to MeridianLink One in Q1 2025 streamlined deposit account applications, cutting the opening time by approximately 70%. This kind of efficiency gain is what drives customer satisfaction with the digital experience.

Strategic account management for large financial institutions

Account management is segmented based on the size of the financial institution, with larger deals driving a greater portion of the revenue base. MeridianLink, Inc. supports nearly 2,000 financial institutions and CRAs as of May 2025. The largest customer groups are clearly defined by asset size, which dictates the account management intensity.

Customer Segment Profile	Estimated Revenue Contribution (Late 2025 View)	Growth Indicator (Early 2025)
Mid-Sized Credit Unions & Banks (Assets $500M - $10B)	45%	18% annual growth rate in new contracts
Enterprise Banks & Lenders (Assets Over $10B)	35%	Contribute through significant enterprise-wide licensing deals
Smaller Banks & Emerging Fintechs	20%	Growing adoption segment

The company serves over 60% of the top-100 credit unions nationwide, which suggests deep penetration and strong relationships within that core market. It's a clear strategy to embed their technology deeply within the operations of these key institutions.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Channels

Direct sales force targeting financial institution executives

MeridianLink, Inc. deploys its sales force to reach financial institutions, which as of May 2025, numbered nearly 2,000 institutions and Consumer Reporting Agencies (CRAs).

The customer base is segmented, with mid-sized Credit Unions & Banks contributing an estimated 45% of revenue, and these institutions showed an 18% annual growth rate in new contracts as of early 2025.

The sales teams include new logo teams focused on expansion, supported by sales engineers demonstrating solution functionality to prospects.

Partner Marketplace for integrated third-party solutions

MeridianLink, Inc. cultivates an extensive partner marketplace designed as a gateway for third parties to access their customer base.

The company recognizes top-performing partners through the inaugural 2025 Customer Choice Awards, which spotlights partners delivering measurable success through integrations with the MeridianLink One platform.

The company capitalizes on one-time service fees from partners upon integration and a revenue share from partners deriving revenue from MeridianLink's software solutions.

Digital channels for marketing and lead generation

Digital efforts drive lead conversion, which yielded a 15% lead conversion rate in 2024.

The company leverages CRM data for personalized digital campaigns, including complimentary ROI assessments, to target financial institutions with outdated technology stacks.

The core business is heavily reliant on recurring subscription revenue, which accounted for 84% of total GAAP revenue in Q2 2025, totaling $71.1 million for that quarter.

The projected full-year 2025 GAAP revenue, prior to guidance suspension, was between $326.0 million and $334.0 million.

Professional services for software implementation and configuration

Professional services orders are included when calculating the internal operational measure of Bookings, which is the minimum Annual Contract Value (ACV) of newly sold capabilities and services orders.

The overall business remains highly concentrated in recurring subscription and lending solutions, though professional services provide stable contributions.

The company's expert consultants offer strategic guidance and configurable solutions through the modular MeridianLink One platform to help customers reduce costs and increase efficiency.

The following table summarizes key metrics related to the scale and financial performance underpinning these channels as of the latest reported periods:

Metric Category	Channel Relevance	Value / Amount	Reporting Period / Date
Customer Base Size	Direct Sales Reach	Nearly 2,000 Financial Institutions and CRAs	May 2025
Subscription Revenue	Digital/Recurring Channel Base	$71.1 million	Q2 2025
Lending Software Revenue	Core Product Channel Performance	$68.7 million (up 12% Y/Y)	Q2 2025
Customer Segment Revenue Share	Direct Sales Target Focus	Mid-sized Institutions: 45% of Revenue	Early 2025
Partner Recognition	Partner Marketplace Activity	Inaugural 2025 Customer Choice Awards	2025
Lead Conversion Rate	Digital Marketing Effectiveness	15%	2024

The company's strategy involves driving average recurring revenue per customer higher, underscoring the effectiveness of its land-and-expand approach with community lending institutions.

The Chief Customer Officer role, appointed in July 2025, further emphasizes the commitment to customer-centric innovation supporting all go-to-market channels.

Finance: draft 13-week cash view by Friday

MeridianLink, Inc. (MLNK) - Canvas Business Model: Customer Segments

You're looking at the core client base MeridianLink, Inc. (MLNK) serves as of late 2025. This is a focused group, primarily within the U.S. financial ecosystem, looking for efficiency in lending and account opening.

Community Financial Institutions (FIs): banks and credit unions

This group forms the bedrock of MeridianLink's client roster. The company positions itself as the most trusted, comprehensive, and scalable platform for these institutions. As of May 2025, MeridianLink supports nearly 2,000 financial institutions and Consumer Reporting Agencies in total. The platform is designed to help these FIs drive deposit growth and enhance customer loyalty through seamless omnichannel experiences. For instance, enhancements to MeridianLink One streamlined deposit account applications for returning consumers, reducing secondary account opening time by approximately 70%.

Specific data points related to this segment include:

• Historical strength: In 2018, MeridianLink already served 66 of the top 100 U.S. credit unions by asset size.
• Platform use: Cloud-based loan origination software is built specifically to streamline lending for banks and credit unions.
• Recent wins: The company highlighted continued cross-sell momentum and new mortgage lending deals selected by both new and existing customers in Q1 2025.

Mortgage lenders and specialty lending providers

This is a key area within the lending software solutions. While the overall lending software segment is the primary revenue driver, the mortgage component has specific market exposure. For the full year 2025 guidance, the mortgage market was projected to contribute approximately 18.5% of total revenue. In Q2 2025, mortgage lending software solutions represented the smaller portion of the lending software revenue, accounting for only 11% of that segment's revenue, which contrasts with the Data Verification Software Solutions segment where half the revenue was mortgage-linked.

Consumer Reporting Agencies (CRAs)

Consumer Reporting Agencies are explicitly named as part of the customer base alongside financial institutions. The total customer count of nearly 2,000 entities as of May 2025 includes these CRAs. The Data Verification Software Solutions segment, which serves this group and others, saw revenue slip 1% to $15.9 million in Q2 2025, partly due to a large customer down-sell impacting revenue by approximately $6 million annually.

Mid-market FIs with assets between $100 million and $10 billion

This asset band represents the core target market for MeridianLink, Inc. The company predominantly focuses its strategy on serving these middle-market financial institutions. The goal is to help them scale up effectively using the unified data platform, MeridianLink One. A significant deal in Q4 2024 involved an $8 billion bank, fitting squarely into this target profile. The company also has a strategic intent to expand its reach beyond this core, targeting both smaller and larger institutions.

Here's a quick look at the scale of the business supporting these segments as of mid-2025:

Metric	Value/Period	Context
Total Customers (FIs & CRAs)	Nearly 2,000	As of May 2025
FY 2025 Revenue Guidance (Midpoint)	Approximately $330 million	Full Year 2025 Projection
Q2 2025 Total Revenue	$84.6 million	Reported for quarter ended June 30, 2025
Q2 2025 Lending Software Revenue	$68.7 million	Segment revenue growth of 12% YoY
Mortgage Revenue Contribution	Approximately 18.5%	Expected for Full Year 2025

The company's subscription revenue, which is the most stable part of the income stream from these segments, accounted for 84% of total GAAP revenue in Q2 2025, totaling $71.1 million.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Cost Structure

You're looking at the cost drivers for MeridianLink, Inc. (MLNK) as they push their platform strategy forward, especially following the August 2025 acquisition announcement. The cost structure is heavily weighted toward internal investment in the software itself and the people who sell and support it.

High fixed costs for Research & Development (R&D) and product roadmap investment represent a core commitment. Research and development expenses are comprised primarily of salaries, benefits and share-based compensation associated with the Company's engineering, product, and quality assurance personnel. Costs related to preliminary project activities for cloud arrangements are expensed as incurred, meaning significant upfront investment is recognized immediately. Other R&D costs include third-party contractors and allocated overhead, outside of software development costs that qualify for capitalization.

Significant personnel costs for sales, engineering, and customer support are unavoidable given the nature of a mission-critical software provider. Personnel costs are the primary component of both R&D and Sales and Marketing expenses. For instance, Sales and marketing expenses consist primarily of compensation and employee benefits, including share-based compensation, of sales and marketing personnel. Remediation efforts for the material weakness in internal controls over the revenue cycle also added to operating expenses; this cost was $2.1 million in the first quarter of 2025 alone, which would have impacted overhead across G&A and potentially support functions.

Cloud infrastructure and data processing costs for MeridianLink One are managed through capitalization and amortization. Capitalized costs for cloud computing arrangements are included in prepaid expenses and other current assets, and other assets on the Consolidated Balance Sheets. These capitalized amounts are amortized as general and administrative expenses and cost of revenues over a period of 2 to 5 years, starting when the hosting arrangement is ready for its intended use. The success of the unified platform, MeridianLink One, depends on managing these ongoing, scalable infrastructure expenses.

Regarding Sales and marketing expenses, we have concrete figures from early 2025, though the specific projection of a 100 basis point increase for the full year was not explicitly stated in the latest filings available. We can see the investment in the go-to-market team is a clear driver of these costs. Here's a look at the reported figures:

Expense Metric	Reported Amount (Q1 2025)	As Percentage of Revenue (Q1 2025)	Year-over-Year Change
Sales and Marketing Expense	$8.6 million	11%	Up 2%
Sales and Marketing Expense (Alternative Period)	$35.9 million	11%	Up 13%

The full-year 2025 revenue guidance midpoint was set at $334.0 million. Personnel costs, which are a major fixed component, are embedded within the operating expenses that management tracks closely. The company also tracks non-GAAP operating expenses, which exclude items like share-based compensation and acquisition-related costs, to better gauge core operational spend.

• R&D costs are expensed as incurred, except for qualifying software development costs.
• Personnel costs form the primary basis for both R&D and Sales and Marketing expenses.
• Cloud arrangement costs are capitalized and amortized over 2 to 5 years.
• Q1 2025 revenue was $81.5 million.

Finance: draft 13-week cash view by Friday.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Revenue Streams

You're looking at the core engine of MeridianLink, Inc. (MLNK)'s financial structure as of mid-2025, which is heavily weighted toward recurring software fees. This model prioritizes predictable income streams over one-time sales.

The most significant component is subscription revenue, which formed the bedrock of the company's top line. For the second quarter of 2025, subscription revenue hit $71.1 million, accounting for 84% of the total GAAP revenue of $84.6 million for the period. That's a solid, sticky revenue base you want to see in a software business.

The primary growth driver remains the lending software solutions revenue. This segment saw a strong year-over-year increase of 12%, bringing in $68.7 million in Q2 2025. This growth was fueled by the activation of Annual Contract Value (ACV) from new customer wins and expansion within the existing client base.

To support the software adoption, MeridianLink, Inc. also generates services revenue, which covers implementation and professional consulting needed to get clients fully operational on the platforms. In Q2 2025, this segment brought in $9.5 million.

The final piece of the revenue puzzle is the data verification software revenue, which is clearly a smaller and more volatile part of the business. This segment acted as a slight headwind in Q2 2025, with revenue declining 1% year-over-year to $15.9 million. Honestly, this segment's exposure to the mortgage market, at about 50% of its revenue, makes it less stable than the core lending software business.

Here's a quick math breakdown of the Q2 2025 revenue sources:

Revenue Stream	Q2 2025 Amount (USD Millions)	Year-over-Year Change
Subscription Fees (Total)	$71.1	Implied Growth from 84% of Total
Lending Software Solutions	$68.7	+12%
Data Verification Software	$15.9	-1%
Professional Services	$9.5	Slight Decline from $9.6M in Q2 2024
Total GAAP Revenue	$84.6	+8%

You can see how the lending software revenue of $68.7 million is the bulk of the total, and the subscription component is the majority of that. The other streams support the core offering.

The key revenue characteristics for MeridianLink, Inc. as of late 2025 are:

• Subscription revenue as 84% of total GAAP revenue.
• Lending software solutions revenue at $68.7 million, up 12% YoY.
• Professional Services revenue at $9.5 million.
• Data verification software revenue at $15.9 million, showing a 1% decline.

Finance: draft 13-week cash view by Friday.