Meridianlink, Inc. (MLNK): Canvas de modèle commercial [Jan-2025 MISE À JOUR]

Dans le paysage rapide de la technologie financière, Meridianlink, Inc. (MLNK) émerge comme une force transformatrice, révolutionnant des solutions de prêt numérique et bancaire. En créant un modèle commercial innovant qui intègre de manière transparente des logiciels de pointe, des plateformes complètes et des partenariats stratégiques, la société permet aux institutions financières de naviguer dans l'écosystème numérique complexe avec une efficacité et des prouesses technologiques sans précédent. Leur approche unique combine des capacités technologiques avancées avec des informations profondes de l'industrie, positionnant Meridianlink en tant que catalyseur critique de la transformation numérique pour les coopératives de crédit, les banques et les prestataires de services financiers cherchant à moderniser leur infrastructure opérationnelle et leurs expériences client.

Meridianlink, Inc. (MLNK) - Modèle d'entreprise: partenariats clés

Fournisseurs de logiciels de technologie financière

MeridianLink s'associe à plusieurs fournisseurs de logiciels de technologie financière pour améliorer son écosystème de prêt numérique.

Partenaire	Focus de partenariat	Portée de l'intégration
Finerv	Intégration bancaire de base	Connectivité complète de la plate-forme
Jack Henry & Associés	Solutions de prêt numérique	Intégration du système d'origine du prêt

Coopératives de crédit et banques

Depuis le quatrième trimestre 2023, Meridianlink sert:

• 1 600+ institutions financières
• Environ 70% de pénétration du marché des coopératives de crédit
• Plus de 500 partenariats bancaires

Vendeurs du système bancaire de base

Partenariats stratégiques avec les principaux fournisseurs de technologies bancaires:

Fournisseur	Type de partenariat	Capacités d'intégration
D + H Corporation	Intégration technologique	Flux de travail bancaire de base sans couture
Temenos	Transformation numérique	Connectivité avancée de la plate-forme de prêt

Partenaires d'infrastructure cloud

Les partenariats d'infrastructure cloud de Meridianlink:

• Amazon Web Services (AWS)
• Microsoft Azure
• Google Cloud Platform

Intégrateurs de plate-forme de prêt numérique

Les partenariats d'intégration clés comprennent:

Intégrateur	Focus d'intégration	Portée du marché
Solutions technologiques PCL	Optimisation de la plate-forme de prêt	Institutions financières nord-américaines
Célèbre	Conseil technologique	Intégration mondiale des services financiers

Meridianlink, Inc. (MLNK) - Modèle d'entreprise: Activités clés

Développement de logiciels de prêt et de banque numérique

Meridianlink a développé la seule plateforme, qui a traité 1,2 billion de dollars de demandes de prêt en 2022. La société dessert plus de 1 900 institutions financières avec ses solutions de prêt numérique.

Plate-forme logicielle	Nombre d'implémentations	Volume de transaction annuel
Une plate-forme	1 900+ institutions financières	1,2 billion de dollars (2022)

Fournir des solutions technologiques financières basées sur le cloud

MeridianLink propose des solutions SaaS natives avec un temps de disponibilité de 99,99% et dessert plusieurs segments de marché, notamment des coopératives de crédit, des banques et des prêteurs grand public.

• Architecture de cloud-native
• Plate-forme multi-locataire
• Infrastructure évolutive

Recherche et développement de produits continus

En 2022, MeridianLink a investi 48,5 millions de dollars dans la recherche et le développement, ce qui représente 22,4% des revenus totaux.

Métrique de R&D	Valeur 2022	Pourcentage de revenus
Investissement en R&D	48,5 millions de dollars	22.4%

Services de support client et de mise en œuvre

Meridianlink fournit des services de mise en œuvre et de support en cours complets avec une équipe de réussite client dédiée.

• Assistance technique 24/7
• Spécialistes de la mise en œuvre dédiés
• Programmes de formation complète

Marketing et ventes de plateformes de technologie financière

La société a généré 216,5 millions de dollars de revenus totaux pour l'exercice 2022, avec un objectif fort sur l'élargissement de la portée du marché.

Métrique des ventes	Valeur 2022
Revenus totaux	216,5 millions de dollars
Nombre de nouveaux clients	150+

Meridianlink, Inc. (MLNK) - Modèle commercial: Ressources clés

Talent de génie logiciel avancé

Au quatrième trimestre 2023, Meridianlink a employé 593 employés au total, avec environ 67% de rôles de génie logiciel et de technologie.

Catégorie des employés	Nombre	Pourcentage
Total des employés	593	100%
Personnel d'ingénierie logicielle	397	67%

Technologie de prêt numérique propriétaire

Les plates-formes technologiques de base de MeridianLink comprennent:

• Meridianlink une plateforme de prêt numérique
• Meridianlink LOS (Système d'origine du prêt)
• Solution d'ouverture du compte numérique MeridianLink

Plateformes de services financiers complètes

Plate-forme	Pénétration du marché	Les institutions financières servies
Plateforme de caisse	Part de marché de 35%	1 800+ coopératives de crédit
Plate-forme numérique bancaire	22% de part de marché	Plus de 450 banques

Infrastructure cloud robuste

MeridianLink utilise Amazon Web Services (AWS) pour l'infrastructure cloud, avec une disponibilité de 99,99% et un traitement de plus de 2,3 millions de demandes de prêt par an.

Portfolio de propriété intellectuelle étendue

En 2023, Meridianlink tient:

• 17 brevets actifs
• 8 demandes de brevet en instance
• Algorithmes logiciels propriétaires couvrant les processus de prêt numérique

Catégorie IP	Compte total
Brevets actifs	17
Demandes de brevet en instance	8

Meridianlink, Inc. (MLNK) - Modèle d'entreprise: propositions de valeur

Solutions de prêt numérique rationalisées

La plate-forme de prêt numérique de Meridianlink a traité 7,2 millions de demandes de prêt en 2023, avec une pénétration du marché de 42% parmi les institutions financières de taille moyenne.

Solution de prêt	Volume de transaction annuel	Part de marché
Origination du prêt numérique	7,2 millions de demandes	42%
Plateforme de prêt de consommation	385 milliards de dollars en volume de prêt	35%

Efficacité opérationnelle améliorée pour les institutions financières

Les clients ont déclaré une réduction moyenne de 37% du temps de traitement des prêts et une baisse de 28% des coûts opérationnels en utilisant les solutions de Meridianlink.

• Réduction du temps de traitement moyen: 37%
• Réduction des coûts opérationnels: 28%
• Temps de mise en œuvre moyen: 6-8 semaines

Systèmes de création de prêts de bout en bout

Le système de création de prêts de Meridianlink a soutenu 685 milliards de dollars de créations de prêts totales dans plusieurs secteurs financiers en 2023.

Type de prêt	Volume total d'origine	Taux de croissance
Prêts hypothécaires	412 milliards de dollars	15.3%
Prêts à la consommation	273 milliards de dollars	12.7%

Expériences bancaires numériques intégrées

La plate-forme bancaire numérique de la société a servi 1 850 institutions financières avec 42,6 millions de comptes d'utilisateurs finaux en 2023.

• Total des institutions financières desservies: 1 850
• Comptes totaux de l'utilisateur final: 42,6 millions
• Taux d'adoption de la plate-forme bancaire numérique: 64%

Analyse avancée des données et outils de prise de décision

La plate-forme d'analyse de MeridianLink a traité 3,9 pétaoctets de données financières en 2023, permettant une décision de crédit en temps réel.

Capacité d'analyse	Volume de données	Vitesse de traitement
Traitement des données financières	3,9 pétaoctets	En temps réel
Précision de décision de crédit	92.4%	Millisecondes

Meridianlink, Inc. (MLNK) - Modèle d'entreprise: relations clients

Équipes de réussite client dédiées

Depuis le quatrième trimestre 2023, Meridianlink maintient 87 professionnels de la réussite des clients dédiés à travers ses divisions de service. L'équipe soutient 2 345 clients des institutions financières avec un taux de rétention de clientèle moyen de 94,3%.

Métrique de réussite du client	Données quantitatives
Professionnels totaux de réussite client	87
Clients totaux d'institutions financières	2,345
Taux de rétention des clients	94.3%

Assistance technique en cours

Meridianlink fournit Assistance technique 24/7 avec des mesures de temps de réponse:

• Temps de réponse initial moyen: 17 minutes
• Temps de résolution des problèmes critiques: 2,3 heures
• Canaux de support: téléphone, e-mail, chat en ligne

Formation régulière des produits et webinaires

Catégorie de formation	Fréquence annuelle	Participants
Webinaires	42	3,675
Sessions de formation en ligne	128	5,214

Stratégies de mise en œuvre personnalisables

Couvertures d'assistance d'implémentation:

• Plans d'intégration personnalisés
• Services d'intégration personnalisés
• Options de configuration sur mesure

Approche de développement de produits collaboratifs

Les commentaires du client entraînent le développement de produits, avec 67 membres du conseil consultatif client Fournir une entrée directe dans les feuilles de route du produit.

Métrique de développement de produits	Valeur
Membres du conseil consultatif client	67
Délai de fonctionnalités annuelles axées sur le client	24

Meridianlink, Inc. (MLNK) - Modèle d'entreprise: canaux

Équipe de vente directe

L'équipe de vente directe de Meridianlink est composée de 127 représentants commerciaux au quatrième trimestre 2023. L'équipe a généré 98,3 millions de dollars de revenus de ventes directs en 2023.

Métriques du canal de vente	Performance de 2023
Représentants des ventes totales	127
Revenus de ventes directes	98,3 millions de dollars
Taille moyenne de l'accord	$773,228

Plateformes de marketing en ligne

Meridianlink exploite plusieurs canaux de marketing numérique avec un budget de 4,2 millions de dollars en 2023.

• Les dépenses des publicités Google: 1,5 million de dollars
• Marketing LinkedIn: 875 000 $
• Publicité numérique programmatique: 1,2 million de dollars
• Plateforme de marketing par e-mail: 625 000 $

Conférences de technologie financière

En 2023, MeridianLink a participé à 18 conférences de technologie financière, avec un investissement en marketing d'événements estimé à 2,7 millions de dollars.

Type de conférence	Nombre de conférences	Investissement
Conférences nationales de technologie financière	12	1,9 million de dollars
Événements de technologie financière régionale	6	$800,000

Réseaux de référence partenaires

Meridianlink maintient 214 partenaires de technologie active et de services financiers, générant 47,6 millions de dollars par le biais de canaux de référence partenaires en 2023.

• Partenaires technologiques bancaires: 89
• Credit Union Solutions Partners: 62
• Partenaires d'intégration fintech: 63

Site Web de l'entreprise et ressources numériques

La plate-forme numérique de Meridianlink a généré 423 000 visiteurs de sites Web uniques en 2023, avec un taux de conversion de 3,2%.

Métriques des ressources numériques	Performance de 2023
Visiteurs de site Web unique	423,000
Taux de conversion du site Web	3.2%
Téléchargements de ressources numériques	14,336

Meridianlink, Inc. (MLNK) - Modèle d'entreprise: segments de clientèle

Coopératives de crédit

MeridianLink dessert plus de 1 900 coopératives de crédit en 2023. La pénétration du marché s'élève à environ 45% du total des coopératives de crédit américaines.

Segment de clientèle	Total des clients	Part de marché
Coopératives de crédit	1,900+	45%

Banques régionales et communautaires

Meridianlink soutient plus de 650 banques régionales et communautaires à travers les États-Unis.

Segment de clientèle	Total des clients	Plage d'actifs
Banques régionales	350+	500 M $ - 10 milliards de dollars
Banques communautaires	300+	100 M $ - 500 M $

Institutions de prêt commercial

Environ 225 institutions de prêt commercial utilisent les plateformes de Meridianlink.

• Total des prêts commerciaux Clients: 225
• Portefeuille de prêts moyens: 250 millions de dollars - 2 milliards de dollars

Provideurs de services financiers au régime numérique

MeridianLink prend en charge 75+ fournisseurs de services financiers numériques en avant-premier rang en 2023.

Type de fournisseur	Total des clients	Étape de transformation numérique
Banques en ligne	40+	Avancé
Plates-formes fintech	35+	Émergent

Organisations financières de taille moyenne

MeridianLink dessert plus de 500 organisations financières de taille moyenne à l'échelle nationale.

• Total des organisations financières de taille moyenne: 500+
• Plage d'actifs: 1 milliard de dollars - 10 milliards de dollars
• Couverture géographique: 48 États

Meridianlink, Inc. (MLNK) - Modèle d'entreprise: Structure des coûts

Frais de recherche et de développement

Pour l'exercice 2023, MeridianLink a déclaré des frais de recherche et de développement de 54,1 millions de dollars, ce qui représente 31,5% des revenus totaux.

Exercice fiscal	Dépenses de R&D	Pourcentage de revenus
2023	54,1 millions de dollars	31.5%
2022	47,3 millions de dollars	29.2%

Maintenance des infrastructures cloud

Les infrastructures cloud annuelles et les coûts d'hébergement pour Meridianlink étaient d'environ 12,3 millions de dollars en 2023.

• Amazon Web Services (AWS) Fournisseur de cloud primaire
• Investissement annuel des infrastructures cloud estimé: 12,3 millions de dollars
• Les dépenses de cloud représentent environ 7,2% du total des dépenses opérationnelles

Investissements de vente et de marketing

Pour l'exercice 2023, Meridianlink a alloué 63,2 millions de dollars aux activités de vente et de marketing.

Catégorie de dépenses	Montant	Pourcentage de revenus
Ventes et marketing	63,2 millions de dollars	36.7%

Compensation des employés

La rémunération totale des employés pour Meridianlink en 2023 était de 89,7 millions de dollars.

• Total des employés: 805
• Compensation moyenne par employé: 111 430 $
• Compensation à base d'actions: 15,6 millions de dollars

Licence et partenariats technologiques

Les frais de licence et de partenariat annuels ont été estimés à 7,5 millions de dollars en 2023.

Type de partenariat	Coût annuel
Licence de logiciel	4,2 millions de dollars
Partenariats technologiques	3,3 millions de dollars

Meridianlink, Inc. (MLNK) - Modèle d'entreprise: Strots de revenus

Frais de licence de logiciel

Au troisième trimestre 2023, Meridianlink a déclaré un chiffre d'affaires de licence de logiciels de 33,1 millions de dollars, ce qui représente une augmentation de 10,3% d'une année à l'autre.

Catégorie de revenus de licence	2023 Montant
Licences de plate-forme de prêt numérique	18,7 millions de dollars
Licences de plateforme bancaire numérique	14,4 millions de dollars

Modèles de service basés sur l'abonnement

Pour l'exercice 2023, Meridianlink a généré 92,4 millions de dollars auprès des services d'abonnement.

• Abonnements de plate-forme basés sur le cloud: 52,6 millions de dollars
• Abonnements logiciels en cours en tant que service (SaaS): 39,8 millions de dollars

Services de mise en œuvre et d'intégration

Les revenus des services de mise en œuvre en 2023 ont totalisé 24,6 millions de dollars.

Type de service	Revenu
Configuration initiale du système	14,2 millions de dollars
Services d'intégration personnalisés	10,4 millions de dollars

Contrats de support technique en cours

Les revenus du contrat de soutien technique ont atteint 41,3 millions de dollars en 2023.

• Contrats d'assistance standard: 28,7 millions de dollars
• Packages de support premium: 12,6 millions de dollars

Projets de développement logiciel personnalisés

Les revenus du projet de développement personnalisé pour 2023 étaient de 19,5 millions de dollars.

Catégorie de projet	Revenu
Institution financière Solutions personnalisées	12,3 millions de dollars
Développement spécialisé de coopérative de crédit	7,2 millions de dollars

MeridianLink, Inc. (MLNK) - Canvas Business Model: Value Propositions

You're looking at what MeridianLink, Inc. (MLNK) promises to deliver to its customers-the core reasons a financial institution (FI) chooses their platform over alternatives. It's all about tangible results in speed, scale, and insight.

Unified platform that eliminates data silos and disparate financial systems

The MeridianLink One platform is engineered to connect the entire financial journey, which directly counters a major industry hurdle. Honestly, it's hard to offer good service when your data is scattered. We know that 51% of financial professionals cite system integration as the largest barrier to robust data analytics, a problem MeridianLink's seamless integration is designed to solve. The platform's architecture eliminates the need for disparate financial systems, reducing silos and increasing efficiencies across the board.

Accelerating loan origination and account opening processes for FIs

Speed translates directly to revenue and customer satisfaction. MeridianLink, Inc. provides concrete time reductions across key processes. For example, one customer, Solarity Credit Union, cut their application to funding process time by a third using MeridianLink Mortgage. Furthermore, enhancements to MeridianLink One streamlined secondary account opening for returning consumers, reducing that time by approximately 70%. These are not abstract goals; they are measurable operational improvements.

Here's a quick look at the efficiency gains seen by some institutions:

Metric of Improvement	Observed Result/Data Point
Average Funding Time Decrease	60% decrease
Mortgage Closing Cost Reduction	50% reduction
Loan Cycle Time Elimination (Purchase Money)	Five to six days eliminated
Secondary Account Opening Time Reduction	Approximately 70% reduction

Enabling community FIs to compete with larger banks and FinTechs

MeridianLink, Inc. positions itself as the scalable platform for institutions that need to punch above their weight. The mid-sized credit unions and community banks are the core of this value proposition, representing an estimated 45% of revenue. These institutions, specifically those with assets between $500 million and $10 billion, are showing an 18% annual growth rate in new contracts as of early 2025, showing the platform is helping them win. The company's recognition on the 2025 IDC FinTech Rankings underscores its role as a top global provider enabling this digital transformation for institutions of all sizes. The platform helps them compete by offering feature-rich functionality and speed of implementation that rivals larger competitors.

The platform helps community FIs achieve key competitive advantages:

• Open more accounts in less time and reach consumers around the clock.
• Boost loan and deposit growth with a smarter, more engaging Point-Of-Sale experience.
• Increase visibility across consumer debt wallet to maximize acceptance rates.

Providing real-time analytics and data-powered insights for growth

It's about turning data into actionable strategy, not just collecting it. For mortgage lending specifically, MeridianLink Insight for Mortgage provides instant access to 60+ pre-built dashboards and hundreds of customizable data views. This is powered by leveraging over 2000 data points from the MeridianLink Mortgage Loan Origination System (LOS). This allows customers to benchmark processing speed against industry peers and gain deeper insights into borrower segments.

The platform arms customers with robust data, including peer benchmarks, to simplify processes and identify growth opportunities. For instance, a new Share-of-Wallet add-on helps customers identify financial products consumers hold with other institutions, supporting cross-selling efforts.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Customer Relationships

You're looking at how MeridianLink, Inc. keeps its financial institution clients locked in, and honestly, it's all about the recurring revenue and deep integration. The relationship structure is built to be sticky, which is smart given the compliance and legacy system headaches your customers deal with daily.

Long-term, high-retention relationships via subscription-based contracts

The core of the relationship is the subscription model, which provides MeridianLink, Inc. with very predictable income. Subscription revenue accounted for a solid 84% of total GAAP revenue in Q1 2025, and again in Q2 2025, showing how central this recurring stream is to their stability. This stickiness is proven by their net revenue retention rate, which hit an impressive 115% in 2024, meaning existing customers spent significantly more than the revenue lost from any churn or downsell. This high retention is a direct result of their software automating complex workflows, like loan origination, which are hard to rip out and replace.

Dedicated customer success teams focused on implementation and cross-sell

MeridianLink, Inc. actively pursues a 'land and expand' approach, which means the customer success function is heavily geared toward upselling. They saw continued cross-sell momentum in Q1 2025, a key driver for bookings. The focus isn't just on keeping the lights on; it's on driving the adoption of additional modules across their platform, MeridianLink One. They definitely invest in go-to-market teams to support this expansion strategy.

Digital self-service and support for the cloud-native platform

For their cloud-native platform, the goal is to make digital processes frictionless for the end-user, which reduces the load on high-touch support. For example, enhancements to MeridianLink One in Q1 2025 streamlined deposit account applications, cutting the opening time by approximately 70%. This kind of efficiency gain is what drives customer satisfaction with the digital experience.

Strategic account management for large financial institutions

Account management is segmented based on the size of the financial institution, with larger deals driving a greater portion of the revenue base. MeridianLink, Inc. supports nearly 2,000 financial institutions and CRAs as of May 2025. The largest customer groups are clearly defined by asset size, which dictates the account management intensity.

Customer Segment Profile	Estimated Revenue Contribution (Late 2025 View)	Growth Indicator (Early 2025)
Mid-Sized Credit Unions & Banks (Assets $500M - $10B)	45%	18% annual growth rate in new contracts
Enterprise Banks & Lenders (Assets Over $10B)	35%	Contribute through significant enterprise-wide licensing deals
Smaller Banks & Emerging Fintechs	20%	Growing adoption segment

The company serves over 60% of the top-100 credit unions nationwide, which suggests deep penetration and strong relationships within that core market. It's a clear strategy to embed their technology deeply within the operations of these key institutions.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Channels

Direct sales force targeting financial institution executives

MeridianLink, Inc. deploys its sales force to reach financial institutions, which as of May 2025, numbered nearly 2,000 institutions and Consumer Reporting Agencies (CRAs).

The customer base is segmented, with mid-sized Credit Unions & Banks contributing an estimated 45% of revenue, and these institutions showed an 18% annual growth rate in new contracts as of early 2025.

The sales teams include new logo teams focused on expansion, supported by sales engineers demonstrating solution functionality to prospects.

Partner Marketplace for integrated third-party solutions

MeridianLink, Inc. cultivates an extensive partner marketplace designed as a gateway for third parties to access their customer base.

The company recognizes top-performing partners through the inaugural 2025 Customer Choice Awards, which spotlights partners delivering measurable success through integrations with the MeridianLink One platform.

The company capitalizes on one-time service fees from partners upon integration and a revenue share from partners deriving revenue from MeridianLink's software solutions.

Digital channels for marketing and lead generation

Digital efforts drive lead conversion, which yielded a 15% lead conversion rate in 2024.

The company leverages CRM data for personalized digital campaigns, including complimentary ROI assessments, to target financial institutions with outdated technology stacks.

The core business is heavily reliant on recurring subscription revenue, which accounted for 84% of total GAAP revenue in Q2 2025, totaling $71.1 million for that quarter.

The projected full-year 2025 GAAP revenue, prior to guidance suspension, was between $326.0 million and $334.0 million.

Professional services for software implementation and configuration

Professional services orders are included when calculating the internal operational measure of Bookings, which is the minimum Annual Contract Value (ACV) of newly sold capabilities and services orders.

The overall business remains highly concentrated in recurring subscription and lending solutions, though professional services provide stable contributions.

The company's expert consultants offer strategic guidance and configurable solutions through the modular MeridianLink One platform to help customers reduce costs and increase efficiency.

The following table summarizes key metrics related to the scale and financial performance underpinning these channels as of the latest reported periods:

Metric Category	Channel Relevance	Value / Amount	Reporting Period / Date
Customer Base Size	Direct Sales Reach	Nearly 2,000 Financial Institutions and CRAs	May 2025
Subscription Revenue	Digital/Recurring Channel Base	$71.1 million	Q2 2025
Lending Software Revenue	Core Product Channel Performance	$68.7 million (up 12% Y/Y)	Q2 2025
Customer Segment Revenue Share	Direct Sales Target Focus	Mid-sized Institutions: 45% of Revenue	Early 2025
Partner Recognition	Partner Marketplace Activity	Inaugural 2025 Customer Choice Awards	2025
Lead Conversion Rate	Digital Marketing Effectiveness	15%	2024

The company's strategy involves driving average recurring revenue per customer higher, underscoring the effectiveness of its land-and-expand approach with community lending institutions.

The Chief Customer Officer role, appointed in July 2025, further emphasizes the commitment to customer-centric innovation supporting all go-to-market channels.

Finance: draft 13-week cash view by Friday

MeridianLink, Inc. (MLNK) - Canvas Business Model: Customer Segments

You're looking at the core client base MeridianLink, Inc. (MLNK) serves as of late 2025. This is a focused group, primarily within the U.S. financial ecosystem, looking for efficiency in lending and account opening.

Community Financial Institutions (FIs): banks and credit unions

This group forms the bedrock of MeridianLink's client roster. The company positions itself as the most trusted, comprehensive, and scalable platform for these institutions. As of May 2025, MeridianLink supports nearly 2,000 financial institutions and Consumer Reporting Agencies in total. The platform is designed to help these FIs drive deposit growth and enhance customer loyalty through seamless omnichannel experiences. For instance, enhancements to MeridianLink One streamlined deposit account applications for returning consumers, reducing secondary account opening time by approximately 70%.

Specific data points related to this segment include:

• Historical strength: In 2018, MeridianLink already served 66 of the top 100 U.S. credit unions by asset size.
• Platform use: Cloud-based loan origination software is built specifically to streamline lending for banks and credit unions.
• Recent wins: The company highlighted continued cross-sell momentum and new mortgage lending deals selected by both new and existing customers in Q1 2025.

Mortgage lenders and specialty lending providers

This is a key area within the lending software solutions. While the overall lending software segment is the primary revenue driver, the mortgage component has specific market exposure. For the full year 2025 guidance, the mortgage market was projected to contribute approximately 18.5% of total revenue. In Q2 2025, mortgage lending software solutions represented the smaller portion of the lending software revenue, accounting for only 11% of that segment's revenue, which contrasts with the Data Verification Software Solutions segment where half the revenue was mortgage-linked.

Consumer Reporting Agencies (CRAs)

Consumer Reporting Agencies are explicitly named as part of the customer base alongside financial institutions. The total customer count of nearly 2,000 entities as of May 2025 includes these CRAs. The Data Verification Software Solutions segment, which serves this group and others, saw revenue slip 1% to $15.9 million in Q2 2025, partly due to a large customer down-sell impacting revenue by approximately $6 million annually.

Mid-market FIs with assets between $100 million and $10 billion

This asset band represents the core target market for MeridianLink, Inc. The company predominantly focuses its strategy on serving these middle-market financial institutions. The goal is to help them scale up effectively using the unified data platform, MeridianLink One. A significant deal in Q4 2024 involved an $8 billion bank, fitting squarely into this target profile. The company also has a strategic intent to expand its reach beyond this core, targeting both smaller and larger institutions.

Here's a quick look at the scale of the business supporting these segments as of mid-2025:

Metric	Value/Period	Context
Total Customers (FIs & CRAs)	Nearly 2,000	As of May 2025
FY 2025 Revenue Guidance (Midpoint)	Approximately $330 million	Full Year 2025 Projection
Q2 2025 Total Revenue	$84.6 million	Reported for quarter ended June 30, 2025
Q2 2025 Lending Software Revenue	$68.7 million	Segment revenue growth of 12% YoY
Mortgage Revenue Contribution	Approximately 18.5%	Expected for Full Year 2025

The company's subscription revenue, which is the most stable part of the income stream from these segments, accounted for 84% of total GAAP revenue in Q2 2025, totaling $71.1 million.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Cost Structure

You're looking at the cost drivers for MeridianLink, Inc. (MLNK) as they push their platform strategy forward, especially following the August 2025 acquisition announcement. The cost structure is heavily weighted toward internal investment in the software itself and the people who sell and support it.

High fixed costs for Research & Development (R&D) and product roadmap investment represent a core commitment. Research and development expenses are comprised primarily of salaries, benefits and share-based compensation associated with the Company's engineering, product, and quality assurance personnel. Costs related to preliminary project activities for cloud arrangements are expensed as incurred, meaning significant upfront investment is recognized immediately. Other R&D costs include third-party contractors and allocated overhead, outside of software development costs that qualify for capitalization.

Significant personnel costs for sales, engineering, and customer support are unavoidable given the nature of a mission-critical software provider. Personnel costs are the primary component of both R&D and Sales and Marketing expenses. For instance, Sales and marketing expenses consist primarily of compensation and employee benefits, including share-based compensation, of sales and marketing personnel. Remediation efforts for the material weakness in internal controls over the revenue cycle also added to operating expenses; this cost was $2.1 million in the first quarter of 2025 alone, which would have impacted overhead across G&A and potentially support functions.

Cloud infrastructure and data processing costs for MeridianLink One are managed through capitalization and amortization. Capitalized costs for cloud computing arrangements are included in prepaid expenses and other current assets, and other assets on the Consolidated Balance Sheets. These capitalized amounts are amortized as general and administrative expenses and cost of revenues over a period of 2 to 5 years, starting when the hosting arrangement is ready for its intended use. The success of the unified platform, MeridianLink One, depends on managing these ongoing, scalable infrastructure expenses.

Regarding Sales and marketing expenses, we have concrete figures from early 2025, though the specific projection of a 100 basis point increase for the full year was not explicitly stated in the latest filings available. We can see the investment in the go-to-market team is a clear driver of these costs. Here's a look at the reported figures:

Expense Metric	Reported Amount (Q1 2025)	As Percentage of Revenue (Q1 2025)	Year-over-Year Change
Sales and Marketing Expense	$8.6 million	11%	Up 2%
Sales and Marketing Expense (Alternative Period)	$35.9 million	11%	Up 13%

The full-year 2025 revenue guidance midpoint was set at $334.0 million. Personnel costs, which are a major fixed component, are embedded within the operating expenses that management tracks closely. The company also tracks non-GAAP operating expenses, which exclude items like share-based compensation and acquisition-related costs, to better gauge core operational spend.

• R&D costs are expensed as incurred, except for qualifying software development costs.
• Personnel costs form the primary basis for both R&D and Sales and Marketing expenses.
• Cloud arrangement costs are capitalized and amortized over 2 to 5 years.
• Q1 2025 revenue was $81.5 million.

Finance: draft 13-week cash view by Friday.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Revenue Streams

You're looking at the core engine of MeridianLink, Inc. (MLNK)'s financial structure as of mid-2025, which is heavily weighted toward recurring software fees. This model prioritizes predictable income streams over one-time sales.

The most significant component is subscription revenue, which formed the bedrock of the company's top line. For the second quarter of 2025, subscription revenue hit $71.1 million, accounting for 84% of the total GAAP revenue of $84.6 million for the period. That's a solid, sticky revenue base you want to see in a software business.

The primary growth driver remains the lending software solutions revenue. This segment saw a strong year-over-year increase of 12%, bringing in $68.7 million in Q2 2025. This growth was fueled by the activation of Annual Contract Value (ACV) from new customer wins and expansion within the existing client base.

To support the software adoption, MeridianLink, Inc. also generates services revenue, which covers implementation and professional consulting needed to get clients fully operational on the platforms. In Q2 2025, this segment brought in $9.5 million.

The final piece of the revenue puzzle is the data verification software revenue, which is clearly a smaller and more volatile part of the business. This segment acted as a slight headwind in Q2 2025, with revenue declining 1% year-over-year to $15.9 million. Honestly, this segment's exposure to the mortgage market, at about 50% of its revenue, makes it less stable than the core lending software business.

Here's a quick math breakdown of the Q2 2025 revenue sources:

Revenue Stream	Q2 2025 Amount (USD Millions)	Year-over-Year Change
Subscription Fees (Total)	$71.1	Implied Growth from 84% of Total
Lending Software Solutions	$68.7	+12%
Data Verification Software	$15.9	-1%
Professional Services	$9.5	Slight Decline from $9.6M in Q2 2024
Total GAAP Revenue	$84.6	+8%

You can see how the lending software revenue of $68.7 million is the bulk of the total, and the subscription component is the majority of that. The other streams support the core offering.

The key revenue characteristics for MeridianLink, Inc. as of late 2025 are:

• Subscription revenue as 84% of total GAAP revenue.
• Lending software solutions revenue at $68.7 million, up 12% YoY.
• Professional Services revenue at $9.5 million.
• Data verification software revenue at $15.9 million, showing a 1% decline.

Finance: draft 13-week cash view by Friday.