MeridianLink, Inc. (MLNK): Business Model Canvas

In der sich schnell entwickelnden Finanztechnologielandschaft erweist sich MeridianLink, Inc. (MLNK) als transformative Kraft und revolutioniert digitale Kredit- und Banklösungen. Durch die Entwicklung eines innovativen Geschäftsmodells, das modernste Software, umfassende Plattformen und strategische Partnerschaften nahtlos integriert, ermöglicht das Unternehmen Finanzinstituten, sich mit beispielloser Effizienz und technologischer Kompetenz im komplexen digitalen Ökosystem zurechtzufinden. Ihr einzigartiger Ansatz kombiniert fortschrittliche technologische Fähigkeiten mit tiefgreifenden Branchenkenntnissen und positioniert MeridianLink als entscheidenden Wegbereiter der digitalen Transformation für Kreditgenossenschaften, Banken und Finanzdienstleister, die ihre betriebliche Infrastruktur und Kundenerlebnisse modernisieren möchten.

MeridianLink, Inc. (MLNK) – Geschäftsmodell: Wichtige Partnerschaften

Anbieter von Finanztechnologie-Software

MeridianLink arbeitet mit mehreren Anbietern von Finanztechnologiesoftware zusammen, um sein digitales Kreditökosystem zu verbessern.

Partner	Partnerschaftsfokus	Integrationsumfang
Fiserv	Kernbankenintegration	Umfassende Plattformkonnektivität
Jack Henry & Mitarbeiter	Digitale Kreditlösungen	Integration des Kreditvergabesystems

Kreditgenossenschaften und Banken

Ab dem vierten Quartal 2023 bedient MeridianLink:

• Über 1.600 Finanzinstitute
• Ungefähr 70 % Marktdurchdringung durch Kreditgenossenschaften
• Über 500 Bankpartnerschaften

Anbieter von Kernbankensystemen

Strategische Partnerschaften mit Anbietern von Kernbankentechnologie:

Anbieter	Partnerschaftstyp	Integrationsfähigkeiten
D+H Corporation	Technologieintegration	Nahtloser Kernbank-Workflow
Temenos	Digitale Transformation	Erweiterte Konnektivität der Kreditplattform

Cloud-Infrastrukturpartner

MeridianLinks Cloud-Infrastrukturpartnerschaften:

• Amazon Web Services (AWS)
• Microsoft Azure
• Google Cloud-Plattform

Integratoren digitaler Kreditplattformen

Zu den wichtigsten Integrationspartnerschaften gehören:

Integrator	Integrationsfokus	Marktreichweite
PCL-Technologielösungen	Optimierung der Kreditplattform	Nordamerikanische Finanzinstitute
Celent	Technologieberatung	Globale Integration von Finanzdienstleistungen

MeridianLink, Inc. (MLNK) – Geschäftsmodell: Hauptaktivitäten

Entwicklung von Software für Kreditvergabe und digitales Banking

MeridianLink hat die ONE-Plattform entwickelt, die im Jahr 2022 Kreditanträge in Höhe von 1,2 Billionen US-Dollar verarbeitete. Das Unternehmen bedient über 1.900 Finanzinstitute mit seinen digitalen Kreditlösungen.

Softwareplattform	Anzahl der Implementierungen	Jährliches Transaktionsvolumen
EINE Plattform	Über 1.900 Finanzinstitute	1,2 Billionen US-Dollar (2022)

Bereitstellung cloudbasierter Finanztechnologielösungen

MeridianLink bietet Cloud-native SaaS-Lösungen mit einer Verfügbarkeit von 99,99 % und bedient mehrere Marktsegmente, darunter Kreditgenossenschaften, Banken und Verbraucherkreditgeber.

• Cloud-native Architektur
• Multi-Tenant-Plattform
• Skalierbare Infrastruktur

Kontinuierliche Produktforschung und -entwicklung

Im Jahr 2022 investierte MeridianLink 48,5 Millionen US-Dollar in Forschung und Entwicklung, was 22,4 % des Gesamtumsatzes entspricht.

F&E-Metrik	Wert 2022	Prozentsatz des Umsatzes
F&E-Investitionen	48,5 Millionen US-Dollar	22.4%

Kundensupport und Implementierungsdienste

MeridianLink bietet umfassende Implementierungs- und laufende Supportdienste mit einem engagierten Kundenerfolgsteam.

• Technischer Support rund um die Uhr
• Engagierte Implementierungsspezialisten
• Umfangreiche Schulungsprogramme

Marketing und Vertrieb von Finanztechnologieplattformen

Das Unternehmen erwirtschaftete im Geschäftsjahr 2022 einen Gesamtumsatz von 216,5 Millionen US-Dollar, wobei der Schwerpunkt stark auf der Ausweitung der Marktreichweite lag.

Verkaufsmetrik	Wert 2022
Gesamtumsatz	216,5 Millionen US-Dollar
Anzahl Neukunden	150+

MeridianLink, Inc. (MLNK) – Geschäftsmodell: Schlüsselressourcen

Fortgeschrittenes Software-Engineering-Talent

Im vierten Quartal 2023 beschäftigte MeridianLink insgesamt 593 Mitarbeiter, wobei sich etwa 67 % auf Softwareentwicklungs- und Technologiefunktionen konzentrierten.

Mitarbeiterkategorie	Nummer	Prozentsatz
Gesamtzahl der Mitarbeiter	593	100%
Mitarbeiter der Softwareentwicklung	397	67%

Proprietäre digitale Kredittechnologie

Zu den Kerntechnologieplattformen von MeridianLink gehören:

• MeridianLink ONE digitale Kreditplattform
• MeridianLink LOS (Kreditvergabesystem)
• Digitale Kontoeröffnungslösung von MeridianLink

Umfassende Finanzdienstleistungsplattformen

Plattform	Marktdurchdringung	Betreute Finanzinstitute
Credit-Union-Plattform	35 % Marktanteil	Über 1.800 Kreditgenossenschaften
Digitale Bankplattform	22 % Marktanteil	Über 450 Banken

Robuste Cloud-basierte Infrastruktur

MeridianLink nutzt Amazon Web Services (AWS) für die Cloud-Infrastruktur mit einer Verfügbarkeit von 99,99 % und der Bearbeitung von über 2,3 Millionen Kreditanträgen pro Jahr.

Umfangreiches Portfolio an geistigem Eigentum

Ab 2023 hält MeridianLink:

• 17 aktive Patente
• 8 anhängige Patentanmeldungen
• Proprietäre Softwarealgorithmen für digitale Kreditvergabeprozesse

IP-Kategorie	Gesamtzahl
Aktive Patente	17
Ausstehende Patentanmeldungen	8

MeridianLink, Inc. (MLNK) – Geschäftsmodell: Wertversprechen

Optimierte digitale Kreditlösungen

Die digitale Kreditplattform von MeridianLink verarbeitete im Jahr 2023 7,2 Millionen Kreditanträge, mit einer Marktdurchdringung von 42 % bei mittelständischen Finanzinstituten.

Kreditlösung	Jährliches Transaktionsvolumen	Marktanteil
Digitale Kreditvergabe	7,2 Millionen Bewerbungen	42%
Verbraucherkreditplattform	Kreditvolumen: 385 Milliarden US-Dollar	35%

Verbesserte betriebliche Effizienz für Finanzinstitute

Kunden berichteten von einer durchschnittlichen Verkürzung der Kreditbearbeitungszeit um 37 % und einer Senkung der Betriebskosten um 28 % durch den Einsatz der Lösungen von MeridianLink.

• Durchschnittliche Reduzierung der Bearbeitungszeit: 37 %
• Reduzierung der Betriebskosten: 28 %
• Durchschnittliche Implementierungszeit: 6-8 Wochen

Umfassende End-to-End-Kreditvergabesysteme

Das Kreditvergabesystem von MeridianLink unterstützte im Jahr 2023 die Gesamtkreditvergabe in Höhe von 685 Milliarden US-Dollar in mehreren Finanzsektoren.

Darlehenstyp	Gesamtes Originierungsvolumen	Wachstumsrate
Hypothekendarlehen	412 Milliarden US-Dollar	15.3%
Verbraucherkredite	273 Milliarden US-Dollar	12.7%

Integrierte digitale Banking-Erlebnisse

Die digitale Banking-Plattform des Unternehmens bediente im Jahr 2023 1.850 Finanzinstitute mit 42,6 Millionen Endbenutzerkonten.

• Insgesamt betreute Finanzinstitute: 1.850
• Gesamtzahl der Endbenutzerkonten: 42,6 Millionen
• Akzeptanzrate der digitalen Banking-Plattform: 64 %

Erweiterte Tools zur Datenanalyse und Entscheidungsfindung

Die Analyseplattform von MeridianLink verarbeitete im Jahr 2023 3,9 Petabyte an Finanzdaten und ermöglichte so eine Kreditentscheidung in Echtzeit.

Analysefähigkeit	Datenvolumen	Verarbeitungsgeschwindigkeit
Finanzdatenverarbeitung	3,9 Petabyte	Echtzeit
Genauigkeit der Kreditentscheidung	92.4%	Millisekunden

MeridianLink, Inc. (MLNK) – Geschäftsmodell: Kundenbeziehungen

Engagierte Kundenerfolgsteams

Im vierten Quartal 2023 beschäftigt MeridianLink in seinen Serviceabteilungen 87 engagierte Kundenerfolgsexperten. Das Team betreut 2.345 Finanzinstitutskunden mit einer durchschnittlichen Kundenbindungsrate von 94,3 %.

Kundenerfolgsmetrik	Quantitative Daten
Experten für umfassenden Kundenerfolg	87
Gesamtzahl der Kunden von Finanzinstituten	2,345
Kundenbindungsrate	94.3%

Laufender technischer Support

MeridianLink bietet Technischer Support rund um die Uhr mit Reaktionszeitmetriken:

• Durchschnittliche Erstreaktionszeit: 17 Minuten
• Lösungszeit für kritische Probleme: 2,3 Stunden
• Supportkanäle: Telefon, E-Mail, Online-Chat

Regelmäßige Produktschulungen und Webinare

Schulungskategorie	Jährliche Häufigkeit	Teilnehmer
Webinare	42	3,675
Online-Schulungen	128	5,214

Anpassbare Implementierungsstrategien

Die Implementierungsunterstützung umfasst:

• Personalisierte Onboarding-Pläne
• Benutzerdefinierte Integrationsdienste
• Maßgeschneiderte Konfigurationsmöglichkeiten

Kollaborativer Produktentwicklungsansatz

Kundenfeedback treibt die Produktentwicklung voran, mit 67 Kundenbeiratsmitglieder Bereitstellung direkter Beiträge zu Produkt-Roadmaps.

Produktentwicklungsmetrik	Wert
Mitglieder des Kundenbeirats	67
Jährliche kundengesteuerte Feature-Releases	24

MeridianLink, Inc. (MLNK) – Geschäftsmodell: Kanäle

Direktvertriebsteam

Das Direktvertriebsteam von MeridianLink besteht im vierten Quartal 2023 aus 127 Vertriebsmitarbeitern. Das Team erwirtschaftete im Jahr 2023 einen Direktvertriebsumsatz von 98,3 Millionen US-Dollar.

Vertriebskanalmetriken	Leistung 2023
Gesamtzahl der Vertriebsmitarbeiter	127
Direkter Umsatz	98,3 Millionen US-Dollar
Durchschnittliche Dealgröße	$773,228

Online-Marketing-Plattformen

MeridianLink nutzt mehrere digitale Marketingkanäle mit einem Budget von 4,2 Millionen US-Dollar im Jahr 2023.

• Ausgaben für Google Ads: 1,5 Millionen US-Dollar
• LinkedIn-Marketing: 875.000 US-Dollar
• Programmatische digitale Werbung: 1,2 Millionen US-Dollar
• E-Mail-Marketing-Plattform: 625.000 US-Dollar

Finanztechnologie-Konferenzen

Im Jahr 2023 beteiligte sich MeridianLink an 18 Finanztechnologiekonferenzen mit einer geschätzten Event-Marketing-Investition von 2,7 Millionen US-Dollar.

Konferenztyp	Anzahl der Konferenzen	Investition
Nationale Finanztechnologiekonferenzen	12	1,9 Millionen US-Dollar
Regionale Finanztechnologieveranstaltungen	6	$800,000

Partner-Empfehlungsnetzwerke

MeridianLink unterhält 214 aktive Technologie- und Finanzdienstleistungspartner und generiert im Jahr 2023 47,6 Millionen US-Dollar durch Partnerempfehlungskanäle.

• Banking-Technologiepartner: 89
• Credit Union Solutions-Partner: 62
• Fintech-Integrationspartner: 63

Unternehmenswebsite und digitale Ressourcen

Die digitale Plattform von MeridianLink generierte im Jahr 2023 423.000 einzelne Website-Besucher mit einer Conversion-Rate von 3,2 %.

Digitale Ressourcenmetriken	Leistung 2023
Einzigartige Website-Besucher	423,000
Website-Conversion-Rate	3.2%
Downloads digitaler Ressourcen	14,336

MeridianLink, Inc. (MLNK) – Geschäftsmodell: Kundensegmente

Kreditgenossenschaften

MeridianLink bedient ab 2023 mehr als 1.900 Kreditgenossenschaften. Die Marktdurchdringung liegt bei etwa 45 % aller US-amerikanischen Kreditgenossenschaften.

Kundensegment	Gesamtzahl der Kunden	Marktanteil
Kreditgenossenschaften	1,900+	45%

Regional- und Gemeinschaftsbanken

MeridianLink unterstützt über 650 regionale und kommunale Banken in den Vereinigten Staaten.

Kundensegment	Gesamtzahl der Kunden	Asset-Bereich
Regionalbanken	350+	500 Mio. $ – 10 Mrd. $
Gemeinschaftsbanken	300+	100 bis 500 Millionen US-Dollar

Kommerzielle Kreditinstitute

Ungefähr 225 gewerbliche Kreditinstitute nutzen die Plattformen von MeridianLink.

• Gesamtzahl der gewerblichen Kreditkunden: 225
• Durchschnittliches Kreditportfolio: 250 Mio. $ – 2 Mrd. $

Digital-First-Finanzdienstleister

MeridianLink unterstützt im Jahr 2023 mehr als 75 Digital-First-Finanzdienstleister.

Anbietertyp	Gesamtzahl der Kunden	Phase der digitalen Transformation
Online-Banken	40+	Fortgeschritten
Fintech-Plattformen	35+	Auftauchend

Mittelgroße Finanzorganisationen

MeridianLink bedient über 500 mittelständische Finanzorganisationen im ganzen Land.

• Insgesamt mittelgroße Finanzorganisationen: 500+
• Vermögenswert: 1 bis 10 Milliarden US-Dollar
• Geografische Abdeckung: 48 Staaten

MeridianLink, Inc. (MLNK) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungskosten

Für das Geschäftsjahr 2023 meldete MeridianLink Forschungs- und Entwicklungskosten in Höhe von 54,1 Millionen US-Dollar, was 31,5 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2023	54,1 Millionen US-Dollar	31.5%
2022	47,3 Millionen US-Dollar	29.2%

Wartung der Cloud-Infrastruktur

Die jährlichen Kosten für Cloud-Infrastruktur und Hosting für MeridianLink beliefen sich im Jahr 2023 auf etwa 12,3 Millionen US-Dollar.

• Amazon Web Services (AWS) primärer Cloud-Anbieter
• Geschätzte jährliche Investition in die Cloud-Infrastruktur: 12,3 Millionen US-Dollar
• Die Cloud-Ausgaben machen etwa 7,2 % der gesamten Betriebskosten aus

Vertriebs- und Marketinginvestitionen

Für das Geschäftsjahr 2023 stellte MeridianLink 63,2 Millionen US-Dollar für Vertriebs- und Marketingaktivitäten bereit.

Ausgabenkategorie	Betrag	Prozentsatz des Umsatzes
Vertrieb und Marketing	63,2 Millionen US-Dollar	36.7%

Mitarbeitervergütung

Die Gesamtvergütung der Mitarbeiter für MeridianLink belief sich im Jahr 2023 auf 89,7 Millionen US-Dollar.

• Gesamtzahl der Mitarbeiter: 805
• Durchschnittliche Vergütung pro Mitarbeiter: 111.430 USD
• Aktienbasierte Vergütung: 15,6 Millionen US-Dollar

Technologielizenzierung und Partnerschaften

Die jährlichen Kosten für Technologielizenzen und Partnerschaften wurden im Jahr 2023 auf 7,5 Millionen US-Dollar geschätzt.

Partnerschaftstyp	Jährliche Kosten
Softwarelizenzierung	4,2 Millionen US-Dollar
Technologiepartnerschaften	3,3 Millionen US-Dollar

MeridianLink, Inc. (MLNK) – Geschäftsmodell: Einnahmequellen

Softwarelizenzgebühren

Im dritten Quartal 2023 meldete MeridianLink einen Umsatz aus Softwarelizenzen in Höhe von 33,1 Millionen US-Dollar, was einer Steigerung von 10,3 % gegenüber dem Vorjahr entspricht.

Lizenzeinnahmenkategorie	Betrag 2023
Lizenzen für digitale Kreditplattformen	18,7 Millionen US-Dollar
Lizenzen für digitale Banking-Plattformen	14,4 Millionen US-Dollar

Abonnementbasierte Servicemodelle

Im Geschäftsjahr 2023 erwirtschaftete MeridianLink 92,4 Millionen US-Dollar mit Abonnementdiensten.

• Cloudbasierte Plattformabonnements: 52,6 Millionen US-Dollar
• Laufende Software-as-a-Service (SaaS)-Abonnements: 39,8 Millionen US-Dollar

Implementierungs- und Integrationsdienste

Der Umsatz mit Implementierungsdienstleistungen belief sich im Jahr 2023 auf insgesamt 24,6 Millionen US-Dollar.

Servicetyp	Einnahmen
Ersteinrichtung des Systems	14,2 Millionen US-Dollar
Benutzerdefinierte Integrationsdienste	10,4 Millionen US-Dollar

Laufende technische Supportverträge

Der Umsatz aus technischen Supportverträgen erreichte im Jahr 2023 41,3 Millionen US-Dollar.

• Standard-Supportverträge: 28,7 Millionen US-Dollar
• Premium-Supportpakete: 12,6 Millionen US-Dollar

Kundenspezifische Softwareentwicklungsprojekte

Der Umsatz mit kundenspezifischen Entwicklungsprojekten belief sich im Jahr 2023 auf 19,5 Millionen US-Dollar.

Projektkategorie	Einnahmen
Maßgeschneiderte Lösungen für Finanzinstitute	12,3 Millionen US-Dollar
Spezialisierte Entwicklung von Kreditgenossenschaften	7,2 Millionen US-Dollar

MeridianLink, Inc. (MLNK) - Canvas Business Model: Value Propositions

You're looking at what MeridianLink, Inc. (MLNK) promises to deliver to its customers-the core reasons a financial institution (FI) chooses their platform over alternatives. It's all about tangible results in speed, scale, and insight.

Unified platform that eliminates data silos and disparate financial systems

The MeridianLink One platform is engineered to connect the entire financial journey, which directly counters a major industry hurdle. Honestly, it's hard to offer good service when your data is scattered. We know that 51% of financial professionals cite system integration as the largest barrier to robust data analytics, a problem MeridianLink's seamless integration is designed to solve. The platform's architecture eliminates the need for disparate financial systems, reducing silos and increasing efficiencies across the board.

Accelerating loan origination and account opening processes for FIs

Speed translates directly to revenue and customer satisfaction. MeridianLink, Inc. provides concrete time reductions across key processes. For example, one customer, Solarity Credit Union, cut their application to funding process time by a third using MeridianLink Mortgage. Furthermore, enhancements to MeridianLink One streamlined secondary account opening for returning consumers, reducing that time by approximately 70%. These are not abstract goals; they are measurable operational improvements.

Here's a quick look at the efficiency gains seen by some institutions:

Metric of Improvement	Observed Result/Data Point
Average Funding Time Decrease	60% decrease
Mortgage Closing Cost Reduction	50% reduction
Loan Cycle Time Elimination (Purchase Money)	Five to six days eliminated
Secondary Account Opening Time Reduction	Approximately 70% reduction

Enabling community FIs to compete with larger banks and FinTechs

MeridianLink, Inc. positions itself as the scalable platform for institutions that need to punch above their weight. The mid-sized credit unions and community banks are the core of this value proposition, representing an estimated 45% of revenue. These institutions, specifically those with assets between $500 million and $10 billion, are showing an 18% annual growth rate in new contracts as of early 2025, showing the platform is helping them win. The company's recognition on the 2025 IDC FinTech Rankings underscores its role as a top global provider enabling this digital transformation for institutions of all sizes. The platform helps them compete by offering feature-rich functionality and speed of implementation that rivals larger competitors.

The platform helps community FIs achieve key competitive advantages:

• Open more accounts in less time and reach consumers around the clock.
• Boost loan and deposit growth with a smarter, more engaging Point-Of-Sale experience.
• Increase visibility across consumer debt wallet to maximize acceptance rates.

Providing real-time analytics and data-powered insights for growth

It's about turning data into actionable strategy, not just collecting it. For mortgage lending specifically, MeridianLink Insight for Mortgage provides instant access to 60+ pre-built dashboards and hundreds of customizable data views. This is powered by leveraging over 2000 data points from the MeridianLink Mortgage Loan Origination System (LOS). This allows customers to benchmark processing speed against industry peers and gain deeper insights into borrower segments.

The platform arms customers with robust data, including peer benchmarks, to simplify processes and identify growth opportunities. For instance, a new Share-of-Wallet add-on helps customers identify financial products consumers hold with other institutions, supporting cross-selling efforts.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Customer Relationships

You're looking at how MeridianLink, Inc. keeps its financial institution clients locked in, and honestly, it's all about the recurring revenue and deep integration. The relationship structure is built to be sticky, which is smart given the compliance and legacy system headaches your customers deal with daily.

Long-term, high-retention relationships via subscription-based contracts

The core of the relationship is the subscription model, which provides MeridianLink, Inc. with very predictable income. Subscription revenue accounted for a solid 84% of total GAAP revenue in Q1 2025, and again in Q2 2025, showing how central this recurring stream is to their stability. This stickiness is proven by their net revenue retention rate, which hit an impressive 115% in 2024, meaning existing customers spent significantly more than the revenue lost from any churn or downsell. This high retention is a direct result of their software automating complex workflows, like loan origination, which are hard to rip out and replace.

Dedicated customer success teams focused on implementation and cross-sell

MeridianLink, Inc. actively pursues a 'land and expand' approach, which means the customer success function is heavily geared toward upselling. They saw continued cross-sell momentum in Q1 2025, a key driver for bookings. The focus isn't just on keeping the lights on; it's on driving the adoption of additional modules across their platform, MeridianLink One. They definitely invest in go-to-market teams to support this expansion strategy.

Digital self-service and support for the cloud-native platform

For their cloud-native platform, the goal is to make digital processes frictionless for the end-user, which reduces the load on high-touch support. For example, enhancements to MeridianLink One in Q1 2025 streamlined deposit account applications, cutting the opening time by approximately 70%. This kind of efficiency gain is what drives customer satisfaction with the digital experience.

Strategic account management for large financial institutions

Account management is segmented based on the size of the financial institution, with larger deals driving a greater portion of the revenue base. MeridianLink, Inc. supports nearly 2,000 financial institutions and CRAs as of May 2025. The largest customer groups are clearly defined by asset size, which dictates the account management intensity.

Customer Segment Profile	Estimated Revenue Contribution (Late 2025 View)	Growth Indicator (Early 2025)
Mid-Sized Credit Unions & Banks (Assets $500M - $10B)	45%	18% annual growth rate in new contracts
Enterprise Banks & Lenders (Assets Over $10B)	35%	Contribute through significant enterprise-wide licensing deals
Smaller Banks & Emerging Fintechs	20%	Growing adoption segment

The company serves over 60% of the top-100 credit unions nationwide, which suggests deep penetration and strong relationships within that core market. It's a clear strategy to embed their technology deeply within the operations of these key institutions.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Channels

Direct sales force targeting financial institution executives

MeridianLink, Inc. deploys its sales force to reach financial institutions, which as of May 2025, numbered nearly 2,000 institutions and Consumer Reporting Agencies (CRAs).

The customer base is segmented, with mid-sized Credit Unions & Banks contributing an estimated 45% of revenue, and these institutions showed an 18% annual growth rate in new contracts as of early 2025.

The sales teams include new logo teams focused on expansion, supported by sales engineers demonstrating solution functionality to prospects.

Partner Marketplace for integrated third-party solutions

MeridianLink, Inc. cultivates an extensive partner marketplace designed as a gateway for third parties to access their customer base.

The company recognizes top-performing partners through the inaugural 2025 Customer Choice Awards, which spotlights partners delivering measurable success through integrations with the MeridianLink One platform.

The company capitalizes on one-time service fees from partners upon integration and a revenue share from partners deriving revenue from MeridianLink's software solutions.

Digital channels for marketing and lead generation

Digital efforts drive lead conversion, which yielded a 15% lead conversion rate in 2024.

The company leverages CRM data for personalized digital campaigns, including complimentary ROI assessments, to target financial institutions with outdated technology stacks.

The core business is heavily reliant on recurring subscription revenue, which accounted for 84% of total GAAP revenue in Q2 2025, totaling $71.1 million for that quarter.

The projected full-year 2025 GAAP revenue, prior to guidance suspension, was between $326.0 million and $334.0 million.

Professional services for software implementation and configuration

Professional services orders are included when calculating the internal operational measure of Bookings, which is the minimum Annual Contract Value (ACV) of newly sold capabilities and services orders.

The overall business remains highly concentrated in recurring subscription and lending solutions, though professional services provide stable contributions.

The company's expert consultants offer strategic guidance and configurable solutions through the modular MeridianLink One platform to help customers reduce costs and increase efficiency.

The following table summarizes key metrics related to the scale and financial performance underpinning these channels as of the latest reported periods:

Metric Category	Channel Relevance	Value / Amount	Reporting Period / Date
Customer Base Size	Direct Sales Reach	Nearly 2,000 Financial Institutions and CRAs	May 2025
Subscription Revenue	Digital/Recurring Channel Base	$71.1 million	Q2 2025
Lending Software Revenue	Core Product Channel Performance	$68.7 million (up 12% Y/Y)	Q2 2025
Customer Segment Revenue Share	Direct Sales Target Focus	Mid-sized Institutions: 45% of Revenue	Early 2025
Partner Recognition	Partner Marketplace Activity	Inaugural 2025 Customer Choice Awards	2025
Lead Conversion Rate	Digital Marketing Effectiveness	15%	2024

The company's strategy involves driving average recurring revenue per customer higher, underscoring the effectiveness of its land-and-expand approach with community lending institutions.

The Chief Customer Officer role, appointed in July 2025, further emphasizes the commitment to customer-centric innovation supporting all go-to-market channels.

Finance: draft 13-week cash view by Friday

MeridianLink, Inc. (MLNK) - Canvas Business Model: Customer Segments

You're looking at the core client base MeridianLink, Inc. (MLNK) serves as of late 2025. This is a focused group, primarily within the U.S. financial ecosystem, looking for efficiency in lending and account opening.

Community Financial Institutions (FIs): banks and credit unions

This group forms the bedrock of MeridianLink's client roster. The company positions itself as the most trusted, comprehensive, and scalable platform for these institutions. As of May 2025, MeridianLink supports nearly 2,000 financial institutions and Consumer Reporting Agencies in total. The platform is designed to help these FIs drive deposit growth and enhance customer loyalty through seamless omnichannel experiences. For instance, enhancements to MeridianLink One streamlined deposit account applications for returning consumers, reducing secondary account opening time by approximately 70%.

Specific data points related to this segment include:

• Historical strength: In 2018, MeridianLink already served 66 of the top 100 U.S. credit unions by asset size.
• Platform use: Cloud-based loan origination software is built specifically to streamline lending for banks and credit unions.
• Recent wins: The company highlighted continued cross-sell momentum and new mortgage lending deals selected by both new and existing customers in Q1 2025.

Mortgage lenders and specialty lending providers

This is a key area within the lending software solutions. While the overall lending software segment is the primary revenue driver, the mortgage component has specific market exposure. For the full year 2025 guidance, the mortgage market was projected to contribute approximately 18.5% of total revenue. In Q2 2025, mortgage lending software solutions represented the smaller portion of the lending software revenue, accounting for only 11% of that segment's revenue, which contrasts with the Data Verification Software Solutions segment where half the revenue was mortgage-linked.

Consumer Reporting Agencies (CRAs)

Consumer Reporting Agencies are explicitly named as part of the customer base alongside financial institutions. The total customer count of nearly 2,000 entities as of May 2025 includes these CRAs. The Data Verification Software Solutions segment, which serves this group and others, saw revenue slip 1% to $15.9 million in Q2 2025, partly due to a large customer down-sell impacting revenue by approximately $6 million annually.

Mid-market FIs with assets between $100 million and $10 billion

This asset band represents the core target market for MeridianLink, Inc. The company predominantly focuses its strategy on serving these middle-market financial institutions. The goal is to help them scale up effectively using the unified data platform, MeridianLink One. A significant deal in Q4 2024 involved an $8 billion bank, fitting squarely into this target profile. The company also has a strategic intent to expand its reach beyond this core, targeting both smaller and larger institutions.

Here's a quick look at the scale of the business supporting these segments as of mid-2025:

Metric	Value/Period	Context
Total Customers (FIs & CRAs)	Nearly 2,000	As of May 2025
FY 2025 Revenue Guidance (Midpoint)	Approximately $330 million	Full Year 2025 Projection
Q2 2025 Total Revenue	$84.6 million	Reported for quarter ended June 30, 2025
Q2 2025 Lending Software Revenue	$68.7 million	Segment revenue growth of 12% YoY
Mortgage Revenue Contribution	Approximately 18.5%	Expected for Full Year 2025

The company's subscription revenue, which is the most stable part of the income stream from these segments, accounted for 84% of total GAAP revenue in Q2 2025, totaling $71.1 million.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Cost Structure

You're looking at the cost drivers for MeridianLink, Inc. (MLNK) as they push their platform strategy forward, especially following the August 2025 acquisition announcement. The cost structure is heavily weighted toward internal investment in the software itself and the people who sell and support it.

High fixed costs for Research & Development (R&D) and product roadmap investment represent a core commitment. Research and development expenses are comprised primarily of salaries, benefits and share-based compensation associated with the Company's engineering, product, and quality assurance personnel. Costs related to preliminary project activities for cloud arrangements are expensed as incurred, meaning significant upfront investment is recognized immediately. Other R&D costs include third-party contractors and allocated overhead, outside of software development costs that qualify for capitalization.

Significant personnel costs for sales, engineering, and customer support are unavoidable given the nature of a mission-critical software provider. Personnel costs are the primary component of both R&D and Sales and Marketing expenses. For instance, Sales and marketing expenses consist primarily of compensation and employee benefits, including share-based compensation, of sales and marketing personnel. Remediation efforts for the material weakness in internal controls over the revenue cycle also added to operating expenses; this cost was $2.1 million in the first quarter of 2025 alone, which would have impacted overhead across G&A and potentially support functions.

Cloud infrastructure and data processing costs for MeridianLink One are managed through capitalization and amortization. Capitalized costs for cloud computing arrangements are included in prepaid expenses and other current assets, and other assets on the Consolidated Balance Sheets. These capitalized amounts are amortized as general and administrative expenses and cost of revenues over a period of 2 to 5 years, starting when the hosting arrangement is ready for its intended use. The success of the unified platform, MeridianLink One, depends on managing these ongoing, scalable infrastructure expenses.

Regarding Sales and marketing expenses, we have concrete figures from early 2025, though the specific projection of a 100 basis point increase for the full year was not explicitly stated in the latest filings available. We can see the investment in the go-to-market team is a clear driver of these costs. Here's a look at the reported figures:

Expense Metric	Reported Amount (Q1 2025)	As Percentage of Revenue (Q1 2025)	Year-over-Year Change
Sales and Marketing Expense	$8.6 million	11%	Up 2%
Sales and Marketing Expense (Alternative Period)	$35.9 million	11%	Up 13%

The full-year 2025 revenue guidance midpoint was set at $334.0 million. Personnel costs, which are a major fixed component, are embedded within the operating expenses that management tracks closely. The company also tracks non-GAAP operating expenses, which exclude items like share-based compensation and acquisition-related costs, to better gauge core operational spend.

• R&D costs are expensed as incurred, except for qualifying software development costs.
• Personnel costs form the primary basis for both R&D and Sales and Marketing expenses.
• Cloud arrangement costs are capitalized and amortized over 2 to 5 years.
• Q1 2025 revenue was $81.5 million.

Finance: draft 13-week cash view by Friday.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Revenue Streams

You're looking at the core engine of MeridianLink, Inc. (MLNK)'s financial structure as of mid-2025, which is heavily weighted toward recurring software fees. This model prioritizes predictable income streams over one-time sales.

The most significant component is subscription revenue, which formed the bedrock of the company's top line. For the second quarter of 2025, subscription revenue hit $71.1 million, accounting for 84% of the total GAAP revenue of $84.6 million for the period. That's a solid, sticky revenue base you want to see in a software business.

The primary growth driver remains the lending software solutions revenue. This segment saw a strong year-over-year increase of 12%, bringing in $68.7 million in Q2 2025. This growth was fueled by the activation of Annual Contract Value (ACV) from new customer wins and expansion within the existing client base.

To support the software adoption, MeridianLink, Inc. also generates services revenue, which covers implementation and professional consulting needed to get clients fully operational on the platforms. In Q2 2025, this segment brought in $9.5 million.

The final piece of the revenue puzzle is the data verification software revenue, which is clearly a smaller and more volatile part of the business. This segment acted as a slight headwind in Q2 2025, with revenue declining 1% year-over-year to $15.9 million. Honestly, this segment's exposure to the mortgage market, at about 50% of its revenue, makes it less stable than the core lending software business.

Here's a quick math breakdown of the Q2 2025 revenue sources:

Revenue Stream	Q2 2025 Amount (USD Millions)	Year-over-Year Change
Subscription Fees (Total)	$71.1	Implied Growth from 84% of Total
Lending Software Solutions	$68.7	+12%
Data Verification Software	$15.9	-1%
Professional Services	$9.5	Slight Decline from $9.6M in Q2 2024
Total GAAP Revenue	$84.6	+8%

You can see how the lending software revenue of $68.7 million is the bulk of the total, and the subscription component is the majority of that. The other streams support the core offering.

The key revenue characteristics for MeridianLink, Inc. as of late 2025 are:

• Subscription revenue as 84% of total GAAP revenue.
• Lending software solutions revenue at $68.7 million, up 12% YoY.
• Professional Services revenue at $9.5 million.
• Data verification software revenue at $15.9 million, showing a 1% decline.

Finance: draft 13-week cash view by Friday.