MeridianLink, Inc. (MLNK): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário em rápida evolução da tecnologia financeira, a MeridianLink, Inc. (MLNK) surge como uma força transformadora, revolucionando soluções de empréstimos e bancos digitais. Ao criar um modelo de negócios inovador que integra perfeitamente o software de ponta, plataformas abrangentes e parcerias estratégicas, a empresa capacita as instituições financeiras a navegar no complexo ecossistema digital com eficiência e capacidade tecnológica sem precedentes. Sua abordagem única combina recursos tecnológicos avançados com insights profundos do setor, posicionando o MeridianLink como um facilitador crítico da transformação digital para sindicatos, bancos e provedores de serviços financeiros que buscam modernizar sua infraestrutura operacional e experiências de clientes.

MeridianLink, Inc. (MLNK) - Modelo de negócios: Parcerias -chave

Provedores de software de tecnologia financeira

A MeridianLink faz parceria com vários provedores de software de tecnologia financeira para aprimorar seu ecossistema de empréstimo digital.

Parceiro	Foco em parceria	Escopo de integração
Fiserv	Integração bancária do núcleo	Conectividade abrangente da plataforma
Jack Henry & Associados	Soluções de empréstimos digitais	Integração do sistema de originação de empréstimos

Cooperativas de crédito e bancos

A partir do quarto trimestre 2023, o MeridianLink serve:

• 1.600+ instituições financeiras
• Aproximadamente 70% de penetração no mercado de união de crédito
• Mais de 500 parcerias bancárias

Fornecedores do sistema bancário principal

Parcerias estratégicas com os principais provedores de tecnologia bancária:

Fornecedor	Tipo de parceria	Recursos de integração
D+H Corporation	Integração de tecnologia	Fluxo de trabalho bancário de núcleo sem costura
Temenos	Transformação digital	Conectividade avançada da plataforma de empréstimos

Parceiros de infraestrutura em nuvem

Parcerias de infraestrutura em nuvem da MeridianLink:

• Amazon Web Services (AWS)
• Microsoft Azure
• Plataforma do Google Cloud

Integradores de plataforma de empréstimos digitais

As principais parcerias de integração incluem:

Integrador	Foco de integração	Alcance do mercado
Soluções de tecnologia PCL	Otimização da plataforma de empréstimo	Instituições financeiras norte -americanas
CELENT	Consultoria de Tecnologia	Integração global de serviços financeiros

MeridianLink, Inc. (MLNK) - Modelo de negócios: Atividades -chave

Desenvolvendo software de empréstimos e bancos digitais

A MeridianLink desenvolveu a plataforma única, que processou US $ 1,2 trilhão em pedidos de empréstimo em 2022. A empresa atende mais de 1.900 instituições financeiras com suas soluções de empréstimos digitais.

Plataforma de software	Número de implementações	Volume anual de transações
Uma plataforma	1.900+ instituições financeiras	US $ 1,2 trilhão (2022)

Fornecendo soluções de tecnologia financeira baseadas em nuvem

A MeridianLink oferece soluções de SaaS nativas em nuvem com 99,99% de tempo de atividade e serve vários segmentos de mercado, incluindo cooperativas de crédito, bancos e credores de consumidores.

• Arquitetura nativa em nuvem
• Plataforma com vários inquilinos
• Infraestrutura escalável

Pesquisa e desenvolvimento contínuos de produto

Em 2022, a MeridianLink investiu US $ 48,5 milhões em pesquisa e desenvolvimento, representando 22,4% da receita total.

Métrica de P&D	2022 Valor	Porcentagem de receita
Investimento em P&D	US $ 48,5 milhões	22.4%

Serviços de suporte e implementação do cliente

O MeridianLink fornece implementação abrangente e serviços de suporte em andamento com uma equipe dedicada de sucesso do cliente.

• Suporte técnico 24/7
• Especialistas em implementação dedicados
• Programas de treinamento abrangentes

Marketing e vendas de plataformas de tecnologia financeira

A empresa gerou US $ 216,5 milhões em receita total para o ano fiscal de 2022, com um forte foco na expansão do alcance do mercado.

Métrica de vendas	2022 Valor
Receita total	US $ 216,5 milhões
Número de novos clientes	150+

MeridianLink, Inc. (MLNK) - Modelo de negócios: Recursos -chave

Talento avançado de engenharia de software

No quarto trimestre 2023, a MeridianLink empregou 593 funcionários no total, com aproximadamente 67% concentrados em funções de engenharia e tecnologia de software.

Categoria de funcionários	Número	Percentagem
Total de funcionários	593	100%
Equipe de engenharia de software	397	67%

Tecnologia proprietária de empréstimos digitais

As principais plataformas de tecnologia da MeridianLink incluem:

• MeridianLink Uma plataforma de empréstimo digital
• MeridianLink LOS (Sistema de Originação de Empréstimos)
• Solução de abertura da conta digital MeridianLink

Plataformas abrangentes de serviço financeiro

Plataforma	Penetração de mercado	Instituições financeiras atendidas
Plataforma da União de Crédito	35% de participação de mercado	1.800+ cooperativas de crédito
Plataforma digital do banco	22% de participação de mercado	450+ bancos

Infraestrutura robusta baseada em nuvem

O MeridianLink utiliza os Serviços da Web da Amazon (AWS) para infraestrutura em nuvem, com 99,99% de tempo e processando mais de 2,3 milhões de pedidos de empréstimo anualmente.

Portfólio de propriedade intelectual extensa

A partir de 2023, o MeridianLink detém:

• 17 patentes ativas
• 8 pedidos de patente pendente
• Algoritmos de software proprietários que cobrem processos de empréstimos digitais

Categoria IP	Contagem total
Patentes ativas	17
Aplicações de patentes pendentes	8

MeridianLink, Inc. (MLNK) - Modelo de negócios: proposições de valor

Soluções de empréstimos digitais simplificados

A plataforma de empréstimos digitais da MeridianLink processou 7,2 milhões de pedidos de empréstimo em 2023, com uma penetração de mercado de 42% entre as instituições financeiras de médio porte.

Solução de empréstimo	Volume anual de transações	Quota de mercado
Originação de empréstimos digitais	7,2 milhões de aplicações	42%
Plataforma de empréstimos ao consumidor	US $ 385 bilhões em volume de empréstimo	35%

Eficiência operacional aprimorada para instituições financeiras

Os clientes relataram uma redução média de 37% no tempo de processamento de empréstimos e 28% na diminuição dos custos operacionais usando as soluções da MeridianLink.

• Redução média de tempo de processamento: 37%
• Redução de custo operacional: 28%
• Tempo médio de implementação: 6-8 semanas

Sistemas abrangentes de originação de empréstimos de ponta a ponta

O sistema de originação de empréstimos da MeridianLink suportou US $ 685 bilhões em origens totais de empréstimos em vários setores financeiros em 2023.

Tipo de empréstimo	Volume total de originação	Taxa de crescimento
Empréstimos hipotecários	US $ 412 bilhões	15.3%
Empréstimos ao consumidor	US $ 273 bilhões	12.7%

Experiências bancárias digitais integradas

A plataforma bancária digital da empresa serviu 1.850 instituições financeiras com 42,6 milhões de contas do usuário final em 2023.

• Total de instituições financeiras servidas: 1.850
• Contas totais do usuário final: 42,6 milhões
• Taxa de adoção da plataforma bancária digital: 64%

Ferramentas avançadas de análise de dados e tomada de decisão

A plataforma de análise da MeridianLink processou 3,9 petabytes de dados financeiros em 2023, permitindo a decisão de crédito em tempo real.

Capacidade de análise	Volume de dados	Velocidade de processamento
Processamento de dados financeiros	3.9 Petabytes	Em tempo real
Precisão da decisão de crédito	92.4%	Milissegundos

MeridianLink, Inc. (MLNK) - Modelo de negócios: Relacionamentos do cliente

Equipes de sucesso do cliente dedicados

A partir do quarto trimestre 2023, a MeridianLink mantém 87 profissionais dedicados de sucesso de clientes em suas divisões de serviço. A equipe suporta 2.345 clientes de instituições financeiras com uma taxa média de retenção de clientes de 94,3%.

Métrica de sucesso do cliente	Dados quantitativos
Total de profissionais de sucesso do cliente	87
Total de clientes da Instituição Financeira	2,345
Taxa de retenção de clientes	94.3%

Suporte técnico em andamento

MeridianLink fornece Suporte técnico 24/7 Com métricas de tempo de resposta:

• Tempo médio de resposta inicial: 17 minutos
• Tempo de resolução de emissão crítica: 2,3 horas
• Canais de suporte: telefone, e -mail, chat online

Treinamento regular de produtos e seminários on -line

Categoria de treinamento	Frequência anual	Participantes
Webinars	42	3,675
Sessões de treinamento on -line	128	5,214

Estratégias de implementação personalizáveis

Capas de suporte de implementação:

• Planos de integração personalizados
• Serviços de integração personalizados
• Opções de configuração personalizadas

Abordagem colaborativa de desenvolvimento de produtos

O feedback do cliente impulsiona o desenvolvimento do produto, com 67 membros do conselho consultivo do cliente Fornecendo informações diretas nos roteiros do produto.

Métrica de Desenvolvimento de Produtos	Valor
Membros do conselho consultivo do cliente	67
Lançamentos anuais de recursos orientados ao cliente	24

MeridianLink, Inc. (MLNK) - Modelo de Negócios: Canais

Equipe de vendas diretas

A equipe de vendas direta da MeridianLink é composta por 127 representantes de vendas a partir do quarto trimestre de 2023. A equipe gerou US $ 98,3 milhões em receita direta de vendas em 2023.

Métricas de canal de vendas	2023 desempenho
Total de representantes de vendas	127
Receita de vendas direta	US $ 98,3 milhões
Tamanho médio de negócios	$773,228

Plataformas de marketing on -line

O MeridianLink aproveita vários canais de marketing digital com um orçamento de US $ 4,2 milhões em 2023.

• Gastam os anúncios do Google: US $ 1,5 milhão
• Marketing do LinkedIn: US $ 875.000
• Publicidade digital programática: US $ 1,2 milhão
• Plataforma de marketing por e -mail: $ 625.000

Conferências de Tecnologia Financeira

Em 2023, a MeridianLink participou de 18 conferências de tecnologia financeira, com um investimento estimado em marketing de eventos de US $ 2,7 milhões.

Tipo de conferência	Número de conferências	Investimento
Conferências de Tecnologia Financeira Nacional	12	US $ 1,9 milhão
Eventos regionais de tecnologia financeira	6	$800,000

Redes de referência de parceiros

A MeridianLink mantém 214 parceiros de serviço financeiro e tecnologia ativa, gerando US $ 47,6 milhões através de canais de referência de parceiros em 2023.

• Parceiros de tecnologia bancária: 89
• Credit Union Solutions Partners: 62
• Parceiros de Integração Fintech: 63

Site da empresa e recursos digitais

A plataforma digital da MeridianLink gerou 423.000 visitantes exclusivos do site em 2023, com uma taxa de conversão de 3,2%.

Métricas de recursos digitais	2023 desempenho
Visitantes exclusivos do site	423,000
Taxa de conversão do site	3.2%
Downloads de recursos digitais	14,336

MeridianLink, Inc. (MLNK) - Modelo de negócios: segmentos de clientes

Cooperativas de crédito

O MeridianLink atende mais de 1.900 cooperativas de crédito a partir de 2023. A penetração do mercado é de aproximadamente 45% do total de cooperativas de crédito nos EUA.

Segmento de clientes	Total de clientes	Quota de mercado
Cooperativas de crédito	1,900+	45%

Bancos regionais e comunitários

O MeridianLink suporta mais de 650 bancos regionais e comunitários nos Estados Unidos.

Segmento de clientes	Total de clientes	Faixa de ativos
Bancos regionais	350+	US $ 500M - US $ 10B
Bancos comunitários	300+	US $ 100 milhões - US $ 500 milhões

Instituições de empréstimos comerciais

Aproximadamente 225 instituições de empréstimos comerciais utilizam as plataformas da MeridianLink.

• Total de clientes comerciais: 225
• Portfólio de empréstimos médios: US $ 250M - US $ 2B

Provedores de serviços financeiros digitais primeiro

O MeridianLink suporta mais de 75 provedores de serviços financeiros digitais em 2023.

Tipo de provedor	Total de clientes	Estágio de transformação digital
Bancos online	40+	Avançado
Plataformas de fintech	35+	Emergente

Organizações financeiras de tamanho médio

A MeridianLink atende mais de 500 organizações financeiras de médio porte em todo o país.

• Organizações financeiras totais de médio porte: 500+
• Faixa de ativos: $ 1b - $ 10b
• Cobertura geográfica: 48 estados

MeridianLink, Inc. (MLNK) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a MeridianLink relatou despesas de pesquisa e desenvolvimento de US $ 54,1 milhões, representando 31,5% da receita total.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2023	US $ 54,1 milhões	31.5%
2022	US $ 47,3 milhões	29.2%

Manutenção da infraestrutura em nuvem

Os custos anuais de infraestrutura em nuvem e hospedagem para o MeridianLink foram de aproximadamente US $ 12,3 milhões em 2023.

• Amazon Web Services (AWS) Provedor de nuvem primário
• Investimento anual estimado de infraestrutura em nuvem: US $ 12,3 milhões
• Os gastos em nuvem representa aproximadamente 7,2% do total de despesas operacionais

Investimentos de vendas e marketing

Para o ano fiscal de 2023, o MeridianLink alocou US $ 63,2 milhões para as atividades de vendas e marketing.

Categoria de despesa	Quantia	Porcentagem de receita
Vendas e marketing	US $ 63,2 milhões	36.7%

Compensação dos funcionários

A compensação total dos funcionários pelo MeridianLink em 2023 foi de US $ 89,7 milhões.

• Total de funcionários: 805
• Compensação média por funcionário: US $ 111.430
• Compensação baseada em ações: US $ 15,6 milhões

Licenciamento de tecnologia e parcerias

As despesas anuais de licenciamento de tecnologia e parceria foram estimadas em US $ 7,5 milhões em 2023.

Tipo de parceria	Custo anual
Licenciamento de software	US $ 4,2 milhões
Parcerias de tecnologia	US $ 3,3 milhões

MeridianLink, Inc. (MLNK) - Modelo de negócios: fluxos de receita

Taxas de licenciamento de software

No terceiro trimestre de 2023, a MeridianLink registrou receita de licenciamento de software de US $ 33,1 milhões, representando um aumento de 10,3% ano a ano.

Categoria de receita de licenciamento	2023 quantidade
Licenças de plataforma de empréstimos digitais	US $ 18,7 milhões
Licenças de plataforma bancária digital	US $ 14,4 milhões

Modelos de serviço baseados em assinatura

Para o ano fiscal de 2023, a MeridianLink gerou US $ 92,4 milhões em serviços de assinatura.

• Assinaturas de plataforma baseada em nuvem: US $ 52,6 milhões
• Assinaturas de software em andamento (SaaS) em andamento: US $ 39,8 milhões

Serviços de implementação e integração

A receita de serviços de implementação em 2023 totalizou US $ 24,6 milhões.

Tipo de serviço	Receita
Configuração inicial do sistema	US $ 14,2 milhões
Serviços de integração personalizados	US $ 10,4 milhões

Contratos de suporte técnico em andamento

A receita do contrato de suporte técnico atingiu US $ 41,3 milhões em 2023.

• Contratos de suporte padrão: US $ 28,7 milhões
• Pacotes de suporte premium: US $ 12,6 milhões

Projetos de desenvolvimento de software personalizados

A receita do projeto de desenvolvimento personalizado para 2023 foi de US $ 19,5 milhões.

Categoria de projeto	Receita
Soluções personalizadas da Instituição Financeira	US $ 12,3 milhões
Desenvolvimento Especializado da União de Crédito	US $ 7,2 milhões

MeridianLink, Inc. (MLNK) - Canvas Business Model: Value Propositions

You're looking at what MeridianLink, Inc. (MLNK) promises to deliver to its customers-the core reasons a financial institution (FI) chooses their platform over alternatives. It's all about tangible results in speed, scale, and insight.

Unified platform that eliminates data silos and disparate financial systems

The MeridianLink One platform is engineered to connect the entire financial journey, which directly counters a major industry hurdle. Honestly, it's hard to offer good service when your data is scattered. We know that 51% of financial professionals cite system integration as the largest barrier to robust data analytics, a problem MeridianLink's seamless integration is designed to solve. The platform's architecture eliminates the need for disparate financial systems, reducing silos and increasing efficiencies across the board.

Accelerating loan origination and account opening processes for FIs

Speed translates directly to revenue and customer satisfaction. MeridianLink, Inc. provides concrete time reductions across key processes. For example, one customer, Solarity Credit Union, cut their application to funding process time by a third using MeridianLink Mortgage. Furthermore, enhancements to MeridianLink One streamlined secondary account opening for returning consumers, reducing that time by approximately 70%. These are not abstract goals; they are measurable operational improvements.

Here's a quick look at the efficiency gains seen by some institutions:

Metric of Improvement	Observed Result/Data Point
Average Funding Time Decrease	60% decrease
Mortgage Closing Cost Reduction	50% reduction
Loan Cycle Time Elimination (Purchase Money)	Five to six days eliminated
Secondary Account Opening Time Reduction	Approximately 70% reduction

Enabling community FIs to compete with larger banks and FinTechs

MeridianLink, Inc. positions itself as the scalable platform for institutions that need to punch above their weight. The mid-sized credit unions and community banks are the core of this value proposition, representing an estimated 45% of revenue. These institutions, specifically those with assets between $500 million and $10 billion, are showing an 18% annual growth rate in new contracts as of early 2025, showing the platform is helping them win. The company's recognition on the 2025 IDC FinTech Rankings underscores its role as a top global provider enabling this digital transformation for institutions of all sizes. The platform helps them compete by offering feature-rich functionality and speed of implementation that rivals larger competitors.

The platform helps community FIs achieve key competitive advantages:

• Open more accounts in less time and reach consumers around the clock.
• Boost loan and deposit growth with a smarter, more engaging Point-Of-Sale experience.
• Increase visibility across consumer debt wallet to maximize acceptance rates.

Providing real-time analytics and data-powered insights for growth

It's about turning data into actionable strategy, not just collecting it. For mortgage lending specifically, MeridianLink Insight for Mortgage provides instant access to 60+ pre-built dashboards and hundreds of customizable data views. This is powered by leveraging over 2000 data points from the MeridianLink Mortgage Loan Origination System (LOS). This allows customers to benchmark processing speed against industry peers and gain deeper insights into borrower segments.

The platform arms customers with robust data, including peer benchmarks, to simplify processes and identify growth opportunities. For instance, a new Share-of-Wallet add-on helps customers identify financial products consumers hold with other institutions, supporting cross-selling efforts.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Customer Relationships

You're looking at how MeridianLink, Inc. keeps its financial institution clients locked in, and honestly, it's all about the recurring revenue and deep integration. The relationship structure is built to be sticky, which is smart given the compliance and legacy system headaches your customers deal with daily.

Long-term, high-retention relationships via subscription-based contracts

The core of the relationship is the subscription model, which provides MeridianLink, Inc. with very predictable income. Subscription revenue accounted for a solid 84% of total GAAP revenue in Q1 2025, and again in Q2 2025, showing how central this recurring stream is to their stability. This stickiness is proven by their net revenue retention rate, which hit an impressive 115% in 2024, meaning existing customers spent significantly more than the revenue lost from any churn or downsell. This high retention is a direct result of their software automating complex workflows, like loan origination, which are hard to rip out and replace.

Dedicated customer success teams focused on implementation and cross-sell

MeridianLink, Inc. actively pursues a 'land and expand' approach, which means the customer success function is heavily geared toward upselling. They saw continued cross-sell momentum in Q1 2025, a key driver for bookings. The focus isn't just on keeping the lights on; it's on driving the adoption of additional modules across their platform, MeridianLink One. They definitely invest in go-to-market teams to support this expansion strategy.

Digital self-service and support for the cloud-native platform

For their cloud-native platform, the goal is to make digital processes frictionless for the end-user, which reduces the load on high-touch support. For example, enhancements to MeridianLink One in Q1 2025 streamlined deposit account applications, cutting the opening time by approximately 70%. This kind of efficiency gain is what drives customer satisfaction with the digital experience.

Strategic account management for large financial institutions

Account management is segmented based on the size of the financial institution, with larger deals driving a greater portion of the revenue base. MeridianLink, Inc. supports nearly 2,000 financial institutions and CRAs as of May 2025. The largest customer groups are clearly defined by asset size, which dictates the account management intensity.

Customer Segment Profile	Estimated Revenue Contribution (Late 2025 View)	Growth Indicator (Early 2025)
Mid-Sized Credit Unions & Banks (Assets $500M - $10B)	45%	18% annual growth rate in new contracts
Enterprise Banks & Lenders (Assets Over $10B)	35%	Contribute through significant enterprise-wide licensing deals
Smaller Banks & Emerging Fintechs	20%	Growing adoption segment

The company serves over 60% of the top-100 credit unions nationwide, which suggests deep penetration and strong relationships within that core market. It's a clear strategy to embed their technology deeply within the operations of these key institutions.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Channels

Direct sales force targeting financial institution executives

MeridianLink, Inc. deploys its sales force to reach financial institutions, which as of May 2025, numbered nearly 2,000 institutions and Consumer Reporting Agencies (CRAs).

The customer base is segmented, with mid-sized Credit Unions & Banks contributing an estimated 45% of revenue, and these institutions showed an 18% annual growth rate in new contracts as of early 2025.

The sales teams include new logo teams focused on expansion, supported by sales engineers demonstrating solution functionality to prospects.

Partner Marketplace for integrated third-party solutions

MeridianLink, Inc. cultivates an extensive partner marketplace designed as a gateway for third parties to access their customer base.

The company recognizes top-performing partners through the inaugural 2025 Customer Choice Awards, which spotlights partners delivering measurable success through integrations with the MeridianLink One platform.

The company capitalizes on one-time service fees from partners upon integration and a revenue share from partners deriving revenue from MeridianLink's software solutions.

Digital channels for marketing and lead generation

Digital efforts drive lead conversion, which yielded a 15% lead conversion rate in 2024.

The company leverages CRM data for personalized digital campaigns, including complimentary ROI assessments, to target financial institutions with outdated technology stacks.

The core business is heavily reliant on recurring subscription revenue, which accounted for 84% of total GAAP revenue in Q2 2025, totaling $71.1 million for that quarter.

The projected full-year 2025 GAAP revenue, prior to guidance suspension, was between $326.0 million and $334.0 million.

Professional services for software implementation and configuration

Professional services orders are included when calculating the internal operational measure of Bookings, which is the minimum Annual Contract Value (ACV) of newly sold capabilities and services orders.

The overall business remains highly concentrated in recurring subscription and lending solutions, though professional services provide stable contributions.

The company's expert consultants offer strategic guidance and configurable solutions through the modular MeridianLink One platform to help customers reduce costs and increase efficiency.

The following table summarizes key metrics related to the scale and financial performance underpinning these channels as of the latest reported periods:

Metric Category	Channel Relevance	Value / Amount	Reporting Period / Date
Customer Base Size	Direct Sales Reach	Nearly 2,000 Financial Institutions and CRAs	May 2025
Subscription Revenue	Digital/Recurring Channel Base	$71.1 million	Q2 2025
Lending Software Revenue	Core Product Channel Performance	$68.7 million (up 12% Y/Y)	Q2 2025
Customer Segment Revenue Share	Direct Sales Target Focus	Mid-sized Institutions: 45% of Revenue	Early 2025
Partner Recognition	Partner Marketplace Activity	Inaugural 2025 Customer Choice Awards	2025
Lead Conversion Rate	Digital Marketing Effectiveness	15%	2024

The company's strategy involves driving average recurring revenue per customer higher, underscoring the effectiveness of its land-and-expand approach with community lending institutions.

The Chief Customer Officer role, appointed in July 2025, further emphasizes the commitment to customer-centric innovation supporting all go-to-market channels.

Finance: draft 13-week cash view by Friday

MeridianLink, Inc. (MLNK) - Canvas Business Model: Customer Segments

You're looking at the core client base MeridianLink, Inc. (MLNK) serves as of late 2025. This is a focused group, primarily within the U.S. financial ecosystem, looking for efficiency in lending and account opening.

Community Financial Institutions (FIs): banks and credit unions

This group forms the bedrock of MeridianLink's client roster. The company positions itself as the most trusted, comprehensive, and scalable platform for these institutions. As of May 2025, MeridianLink supports nearly 2,000 financial institutions and Consumer Reporting Agencies in total. The platform is designed to help these FIs drive deposit growth and enhance customer loyalty through seamless omnichannel experiences. For instance, enhancements to MeridianLink One streamlined deposit account applications for returning consumers, reducing secondary account opening time by approximately 70%.

Specific data points related to this segment include:

• Historical strength: In 2018, MeridianLink already served 66 of the top 100 U.S. credit unions by asset size.
• Platform use: Cloud-based loan origination software is built specifically to streamline lending for banks and credit unions.
• Recent wins: The company highlighted continued cross-sell momentum and new mortgage lending deals selected by both new and existing customers in Q1 2025.

Mortgage lenders and specialty lending providers

This is a key area within the lending software solutions. While the overall lending software segment is the primary revenue driver, the mortgage component has specific market exposure. For the full year 2025 guidance, the mortgage market was projected to contribute approximately 18.5% of total revenue. In Q2 2025, mortgage lending software solutions represented the smaller portion of the lending software revenue, accounting for only 11% of that segment's revenue, which contrasts with the Data Verification Software Solutions segment where half the revenue was mortgage-linked.

Consumer Reporting Agencies (CRAs)

Consumer Reporting Agencies are explicitly named as part of the customer base alongside financial institutions. The total customer count of nearly 2,000 entities as of May 2025 includes these CRAs. The Data Verification Software Solutions segment, which serves this group and others, saw revenue slip 1% to $15.9 million in Q2 2025, partly due to a large customer down-sell impacting revenue by approximately $6 million annually.

Mid-market FIs with assets between $100 million and $10 billion

This asset band represents the core target market for MeridianLink, Inc. The company predominantly focuses its strategy on serving these middle-market financial institutions. The goal is to help them scale up effectively using the unified data platform, MeridianLink One. A significant deal in Q4 2024 involved an $8 billion bank, fitting squarely into this target profile. The company also has a strategic intent to expand its reach beyond this core, targeting both smaller and larger institutions.

Here's a quick look at the scale of the business supporting these segments as of mid-2025:

Metric	Value/Period	Context
Total Customers (FIs & CRAs)	Nearly 2,000	As of May 2025
FY 2025 Revenue Guidance (Midpoint)	Approximately $330 million	Full Year 2025 Projection
Q2 2025 Total Revenue	$84.6 million	Reported for quarter ended June 30, 2025
Q2 2025 Lending Software Revenue	$68.7 million	Segment revenue growth of 12% YoY
Mortgage Revenue Contribution	Approximately 18.5%	Expected for Full Year 2025

The company's subscription revenue, which is the most stable part of the income stream from these segments, accounted for 84% of total GAAP revenue in Q2 2025, totaling $71.1 million.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Cost Structure

You're looking at the cost drivers for MeridianLink, Inc. (MLNK) as they push their platform strategy forward, especially following the August 2025 acquisition announcement. The cost structure is heavily weighted toward internal investment in the software itself and the people who sell and support it.

High fixed costs for Research & Development (R&D) and product roadmap investment represent a core commitment. Research and development expenses are comprised primarily of salaries, benefits and share-based compensation associated with the Company's engineering, product, and quality assurance personnel. Costs related to preliminary project activities for cloud arrangements are expensed as incurred, meaning significant upfront investment is recognized immediately. Other R&D costs include third-party contractors and allocated overhead, outside of software development costs that qualify for capitalization.

Significant personnel costs for sales, engineering, and customer support are unavoidable given the nature of a mission-critical software provider. Personnel costs are the primary component of both R&D and Sales and Marketing expenses. For instance, Sales and marketing expenses consist primarily of compensation and employee benefits, including share-based compensation, of sales and marketing personnel. Remediation efforts for the material weakness in internal controls over the revenue cycle also added to operating expenses; this cost was $2.1 million in the first quarter of 2025 alone, which would have impacted overhead across G&A and potentially support functions.

Cloud infrastructure and data processing costs for MeridianLink One are managed through capitalization and amortization. Capitalized costs for cloud computing arrangements are included in prepaid expenses and other current assets, and other assets on the Consolidated Balance Sheets. These capitalized amounts are amortized as general and administrative expenses and cost of revenues over a period of 2 to 5 years, starting when the hosting arrangement is ready for its intended use. The success of the unified platform, MeridianLink One, depends on managing these ongoing, scalable infrastructure expenses.

Regarding Sales and marketing expenses, we have concrete figures from early 2025, though the specific projection of a 100 basis point increase for the full year was not explicitly stated in the latest filings available. We can see the investment in the go-to-market team is a clear driver of these costs. Here's a look at the reported figures:

Expense Metric	Reported Amount (Q1 2025)	As Percentage of Revenue (Q1 2025)	Year-over-Year Change
Sales and Marketing Expense	$8.6 million	11%	Up 2%
Sales and Marketing Expense (Alternative Period)	$35.9 million	11%	Up 13%

The full-year 2025 revenue guidance midpoint was set at $334.0 million. Personnel costs, which are a major fixed component, are embedded within the operating expenses that management tracks closely. The company also tracks non-GAAP operating expenses, which exclude items like share-based compensation and acquisition-related costs, to better gauge core operational spend.

• R&D costs are expensed as incurred, except for qualifying software development costs.
• Personnel costs form the primary basis for both R&D and Sales and Marketing expenses.
• Cloud arrangement costs are capitalized and amortized over 2 to 5 years.
• Q1 2025 revenue was $81.5 million.

Finance: draft 13-week cash view by Friday.

MeridianLink, Inc. (MLNK) - Canvas Business Model: Revenue Streams

You're looking at the core engine of MeridianLink, Inc. (MLNK)'s financial structure as of mid-2025, which is heavily weighted toward recurring software fees. This model prioritizes predictable income streams over one-time sales.

The most significant component is subscription revenue, which formed the bedrock of the company's top line. For the second quarter of 2025, subscription revenue hit $71.1 million, accounting for 84% of the total GAAP revenue of $84.6 million for the period. That's a solid, sticky revenue base you want to see in a software business.

The primary growth driver remains the lending software solutions revenue. This segment saw a strong year-over-year increase of 12%, bringing in $68.7 million in Q2 2025. This growth was fueled by the activation of Annual Contract Value (ACV) from new customer wins and expansion within the existing client base.

To support the software adoption, MeridianLink, Inc. also generates services revenue, which covers implementation and professional consulting needed to get clients fully operational on the platforms. In Q2 2025, this segment brought in $9.5 million.

The final piece of the revenue puzzle is the data verification software revenue, which is clearly a smaller and more volatile part of the business. This segment acted as a slight headwind in Q2 2025, with revenue declining 1% year-over-year to $15.9 million. Honestly, this segment's exposure to the mortgage market, at about 50% of its revenue, makes it less stable than the core lending software business.

Here's a quick math breakdown of the Q2 2025 revenue sources:

Revenue Stream	Q2 2025 Amount (USD Millions)	Year-over-Year Change
Subscription Fees (Total)	$71.1	Implied Growth from 84% of Total
Lending Software Solutions	$68.7	+12%
Data Verification Software	$15.9	-1%
Professional Services	$9.5	Slight Decline from $9.6M in Q2 2024
Total GAAP Revenue	$84.6	+8%

You can see how the lending software revenue of $68.7 million is the bulk of the total, and the subscription component is the majority of that. The other streams support the core offering.

The key revenue characteristics for MeridianLink, Inc. as of late 2025 are:

• Subscription revenue as 84% of total GAAP revenue.
• Lending software solutions revenue at $68.7 million, up 12% YoY.
• Professional Services revenue at $9.5 million.
• Data verification software revenue at $15.9 million, showing a 1% decline.

Finance: draft 13-week cash view by Friday.