La empresa Mosaic (MOS): Lienzo del modelo de negocio [Actualizado en enero de 2025]

En el mundo dinámico de la nutrición agrícola, la Compañía Mosaica (MOS) emerge como una potencia global, transformando cómo los agricultores alimentan los cultivos y mantienen la productividad. Al aprovechar las tecnologías de extracción de minerales de vanguardia y las innovadoras soluciones de gestión de nutrientes, Mosaic ha revolucionado el paisaje agrícola, ofreciendo productos de fertilizantes de alto rendimiento que unen la brecha crítica entre la investigación científica y la productividad agrícola. Su lienzo de modelo de negocio integral revela una estrategia sofisticada que entrelaza prácticas mineras sostenibles, experiencia tecnológica avanzada y un profundo compromiso con la mejora agrícola global.

The Mosaic Company (MOS) - Modelo de negocio: asociaciones clave

Proveedores y distribuidores agrícolas estratégicos

La compañía mosaica mantiene asociaciones críticas con redes globales de distribución agrícola:

Tipo de socio	Número de socios	Alcance geográfico
Distribuidores agrícolas	87	América del Norte, América Latina, Europa
Proveedores mayoristas	53	Mercados globales

Potash Mining and Producting Technology Partners

Mosaic colabora con firmas de tecnología avanzada para innovaciones mineras y de producción:

• Komatsu Limited (equipo minero)
• Grupo Sandvik (tecnología minera)
• Grupo ABB (sistemas de automatización)

Instituciones de investigación y desarrollo de fertilizantes

Institución de investigación	Enfoque de colaboración	Inversión anual
Universidad de Minnesota	Investigación de nutrición de cultivos	$ 2.3 millones
Centro de desarrollo internacional de fertilizantes	Sostenibilidad agrícola	$ 1.7 millones

Principales fabricantes de equipos agrícolas

Las asociaciones de fabricación de equipos estratégicos incluyen:

• John Deere
• Caso IH
• Corporación AGCO

Compañías globales de logística y transporte

Socio de logística	Modo de transporte	Volumen de envío anual
Línea de Maersk	Envío marítimo	3.2 millones de toneladas métricas
Ferrocarril BNSF	Transporte ferroviario	2.7 millones de toneladas métricas
Freight UPS	Transporte de camiones	1.5 millones de toneladas métricas

The Mosaic Company (MOS) - Modelo de negocio: actividades clave

Extracción mineral de fosfato y potasa

En 2023, Mosaic operaba 4 minas de fosfato en Florida y 3 minas de potasa en Canadá. Las reservas minerales totales estimadas en 1.800 millones de toneladas de roca de fosfato y 1.200 millones de toneladas de potasa.

Ubicación	Tipo de mía	Capacidad de producción anual
Florida, EE. UU.	Minas fosfato	10.5 millones de toneladas
Saskatchewan, Canadá	Minas de potasa	8.2 millones de toneladas

Producción y fabricación de fertilizantes

Mosaic opera 12 instalaciones de fabricación en América del Norte, produciendo más de 22 millones de toneladas de productos de fertilizantes anualmente.

• Fertilizantes a base de fosfato: 14.6 millones de toneladas
• Fertilizantes a base de potasa: 7.4 millones de toneladas

Investigación y desarrollo de nutrientes agrícolas

La inversión anual de I + D de $ 87 millones se centró en la eficiencia de los nutrientes y las soluciones agrícolas sostenibles.

Área de enfoque de I + D	Inversión
Eficiencia de nutrientes	$ 42 millones
Agricultura sostenible	$ 45 millones

Distribución global y gestión de la cadena de suministro

Mosaic mantiene una red de distribución global en 40 países, con una infraestructura logística que respalda las ventas anuales de $ 14.2 mil millones.

• Terminales de envío: 22 ubicaciones
• Centros de distribución: 15 sitios globales
• Volumen de transporte anual: 35 millones de toneladas

Soluciones de minería y agrícola sostenibles

Comprometido a reducir las emisiones de carbono en un 30% para 2030, con las emisiones actuales de gases de efecto invernadero a 4.2 millones de toneladas métricas CO2 equivalente.

Métrica de sostenibilidad	Estado actual	Objetivo 2030
Emisiones de carbono	4.2 millones de toneladas métricas	2.9 millones de toneladas métricas
Reciclaje de agua	Tasa de reciclaje del 65%	Tasa de reciclaje del 85%

The Mosaic Company (MOS) - Modelo de negocio: recursos clave

Extensas reservas minerales

A partir de 2023, Mosaic Company posee:

Ubicación	Reservas de fosfato	Reservas de potasa
Estados Unidos	1.700 millones de toneladas	N / A
Canadá	N / A	3.200 millones de toneladas

Infraestructura de minería y procesamiento

Mosaic opera:

• 8 minas de fosfato en Florida
• 3 minas de potasa en Canadá
• 6 instalaciones de producción en América del Norte
• Capacidad de producción anual de 22 millones de toneladas de fertilizantes

Experiencia técnica

Inversión de investigación	Empleados de I + D
$ 78 millones en 2022	127 profesionales de investigación dedicados

Propiedad intelectual

• 37 patentes activas en nutrición agrícola
• 12 solicitudes de patentes pendientes

Personal

Total de empleados	Experiencia promedio
13,200 empleados	12.5 años en el sector agrícola

The Mosaic Company (MOS) - Modelo de negocio: propuestas de valor

Soluciones de nutrición de cultivos de alta calidad

El mosaico produce 21,4 millones de toneladas de fertilizantes de fosfato y potasa anualmente. Los ingresos de los productos nutricionales de cultivos en 2023 fueron de $ 12.7 mil millones. La cartera de productos incluye:

• Línea de fertilizantes de microesencial
• Soluciones premium basadas en fosfato
• Productos de cloruro de potasio

Categoría de productos	Volumen de producción anual	Cuota de mercado
Fertilizantes fosfato	11.2 millones de toneladas	22.5%
Fertilizantes de potasa	10.2 millones de toneladas	19.7%

Mejora de la productividad agrícola sostenible

Mosaic invierte $ 287 millones anuales en investigación y desarrollo agrícola sostenible. Los objetivos de reducción de carbono incluyen una reducción de emisiones del 30% para 2030.

Productos de fertilizantes científicamente desarrollados

La inversión de I + D de $ 82.3 millones en 2023 se centró en el desarrollo de formulaciones de nutrientes avanzados. La cartera de patentes incluye 67 patentes de tecnología agrícola activa.

Tecnologías de manejo de nutrientes de precisión

La plataforma de soluciones de agricultura digital cubre 4,2 millones de acres agrícolas. Inversión tecnológica de $ 45.6 millones en tecnologías agrícolas de precisión.

Apoyo y experiencia agrícola global

Operaciones en 6 continentes con apoyo agrícola en 40 países. Red de ventas globales de 1.200 especialistas agrícolas.

Región geográfica	Volumen de ventas anual	Penetración del mercado
América del norte	7.6 millones de toneladas	35.4%
Sudamerica	5.3 millones de toneladas	26.7%
Mercados internacionales	8.5 millones de toneladas	37.9%

The Mosaic Company (MOS) - Modelo de negocios: relaciones con los clientes

Asociaciones a largo plazo de la industria agrícola

La compañía mosaica mantiene asociaciones estratégicas con aproximadamente 1,200 distribuidores agrícolas a nivel mundial. En 2023, estas asociaciones representaron el 87% del volumen total de ventas de fertilizantes de la compañía.

Tipo de asociación	Número de socios	Cobertura de ventas
Distribuidores exclusivos	342	45% del mercado global
Distribuidores regionales	858	42% del mercado global

Soporte técnico y servicios de consulta

Mosaic brinda apoyo técnico a través de 127 especialistas agrícolas dedicados en 22 países. En 2023, la compañía registró 18,375 interacciones directas de consulta del cliente.

• Tiempo de respuesta promedio: 6.2 horas
• Calificación de satisfacción del cliente: 94.3%
• Servicios de prueba de suelo gratuitos para 625 clientes agrícolas a gran escala

Plataformas de participación de clientes digitales

La plataforma digital de la compañía, lanzada en 2022, atiende a 4.637 clientes agrícolas activos con herramientas de gestión de nutrientes en tiempo real.

Métricas de plataforma digital	2023 datos
Usuarios activos mensuales	3,912
Descargas de aplicaciones móviles	2,456
Solicitudes de consulta en línea	7,283

Recomendaciones de solución de nutrientes personalizadas

Mosaic genera recomendaciones personalizadas de nutrientes para 5,214 clientes de agricultura comercial utilizando análisis de datos avanzados en 2023.

• Soluciones agrícolas de precisión cubriendo 2.3 millones de acres
• Algoritmos de aprendizaje automático Análisis de requisitos de nutrientes específicos de cultivos
• Tasa de precisión de personalización: 92.7%

Capacitación agrícola y programas educativos

En 2023, Mosaic invirtió $ 4.2 millones en programas de capacitación agrícola, llegando a 8,756 agricultores en múltiples continentes.

Categoría del programa de capacitación	Participantes	Inversión
Seminarios web en línea	4,532	$ 1.6 millones
Talleres en el sitio	3,124	$ 2.1 millones
Seminarios de capacitación regional	1,100	$500,000

The Mosaic Company (MOS) - Modelo de negocios: canales

Equipos de ventas directos

La compañía Mosaic mantiene una fuerza de ventas directa de aproximadamente 550 representantes de ventas en América del Norte. En 2022, su equipo de ventas directas generó $ 12.4 mil millones en ingresos de nutrientes agrícolas y productos nutricionales de cultivos.

Canal de ventas	Número de representantes	Cobertura geográfica
Ventas de nutrición de cultivos	285	Estados Unidos
Distribución de fertilizantes	265	Canadá y América del Norte

Redes de distribuidores agrícolas

El mosaico colabora con más de 1.200 distribuidores agrícolas en todo el mundo, que cubren aproximadamente 65 países.

• Las asociaciones de distribuidores clave incluyen CHS Inc.
• Servicios agrícolas de Nutrien
• Redes cooperativas locales

Tipo de distribuidor	Número de socios	Volumen de distribución anual
Cooperativas agrícolas	450	8.2 millones de toneladas
Distribuidores independientes	750	6.5 millones de toneladas

Plataformas digitales en línea

Los canales de ventas digitales generaron $ 1.3 mil millones en ingresos en 2022, lo que representa el 10.4% de las ventas totales.

• Sitio web de Nutrición de Crop Mosaic
• Plataforma de pedidos digitales
• Aplicación móvil para agricultores

Ferias y conferencias comerciales de la industria

Mosaic participa en 42 eventos internacionales de comercio agrícola anualmente, llegando a aproximadamente 85,000 profesionales agrícolas.

Categoría de eventos	Número de eventos	Audiencia estimada
Espectáculos agrícolas internacionales	18	45,000 profesionales
Conferencias agrícolas regionales	24	40,000 profesionales

Colaboraciones de la institución de investigación agrícola

Mosaic se asocia con 27 instituciones de investigación a nivel mundial, invirtiendo $ 42 millones en programas de investigación agrícola colaborativa en 2022.

• Universidad de Florida
• Universidad Estatal de Iowa
• Instituto Internacional de Nutrición de Plantas

Enfoque de investigación	Número de asociaciones	Inversión anual
Investigación de nutrición de cultivos	15	$ 24 millones
Agricultura sostenible	12	$ 18 millones

The Mosaic Company (MOS) - Modelo de negocio: segmentos de clientes

Agricultores comerciales a gran escala

Mosaic atiende a los agricultores comerciales a gran escala con un potencial de ingresos anual de $ 500,000 a $ 50 millones en producción de cultivos. Los segmentos agrícolas clave incluyen:

Tipo de cultivo	Tamaño del mercado global	Penetración del mercado mosaico
Maíz	$ 250 mil millones	Cuota de mercado del 22%
Soja	$ 180 mil millones	Cuota de mercado del 18%
Trigo	$ 210 mil millones	15% de participación de mercado

Cooperativas agrícolas

Mosaico se dirige a las cooperativas agrícolas con poder adquisitivo colectivo:

• Tamaño de la cooperativa promedio: 500-5,000 miembros
• Volumen anual de compras de fertilizantes: $ 10-50 millones
• Concentración geográfica: América del Norte, Brasil, Argentina

Fabricantes de equipos agrícolas globales

Los segmentos de clientes del fabricante clave incluyen:

Fabricante	Ventas de equipos anuales	Relación mosaico
John Deere	$ 48.3 mil millones	Proveedor de nutrientes primario
CNH Industrial	$ 33.4 mil millones	Asociación estratégica
Corporación AGCO	$ 11.1 mil millones	Proveedor de nutrientes preferido

Distribuidores de productos de nutrición de cultivos

Mosaic sirve a distribuidores con un alcance significativo del mercado:

• Los 50 principales distribuidores controlan el 65% del mercado global de fertilizantes
• Volumen de distribución anual promedio: 500,000-2 millones de toneladas
• Cobertura geográfica: América del Norte, Europa, América del Sur

Organizaciones agrícolas internacionales

El mosaico colabora con organizaciones agrícolas globales:

Organización	Presupuesto anual	Enfoque de colaboración
FAO (UN)	$ 1.2 mil millones	Agricultura sostenible
División de Agricultura del Banco Mundial	$ 5.7 mil millones	Programas de seguridad alimentaria
Centros de investigación CGIAR	$ 900 millones	Innovación de cultivos

The Mosaic Company (MOS) - Modelo de negocio: Estructura de costos

Extracción mineral y gastos de procesamiento

Para el año fiscal 2023, la compañía Mosaic informó un costo total de bienes vendidos en $ 11.4 mil millones. Desglose específico de gastos de extracción minerales:

Categoría de gastos	Cantidad ($ millones)
Costos mineros de fosfato	1,850
Gastos operativos mineros de potasa	2,100
Mantenimiento de equipos de procesamiento	450

Inversiones de investigación y desarrollo

Los gastos de I + D para 2023 totalizaron $ 87 millones, centrándose en la innovación agrícola y las tecnologías de fertilizantes sostenibles.

Transporte global y logística

Costos de transporte y distribución para 2023:

• Envío y flete: $ 620 millones
• Infraestructura logística: $ 210 millones
• Mantenimiento de la red de distribución global: $ 180 millones

Cumplimiento ambiental y sostenibilidad

Área de cumplimiento	Inversión anual ($ millones)
Remediación ambiental	95
Iniciativas de sostenibilidad	75
Cumplimiento regulatorio	55

Trabajo e infraestructura tecnológica

Gastos relacionados con la mano de obra y la tecnología para 2023:

• Compensación total de empleados: $ 1.2 mil millones
• Inversión en infraestructura tecnológica: $ 120 millones
• Costos de transformación digital: $ 85 millones

The Mosaic Company (MOS) - Modelo de negocios: flujos de ingresos

Venta de fertilizantes de fosfato

En 2023, Mosaic informó ingresos por segmento de fosfato de $ 6.03 mil millones. La compañía produjo 22.4 millones de toneladas de productos de fosfato a nivel mundial.

Categoría de productos	Ingresos ($ M)	Volumen (millones de toneladas)
Fertilizantes fosfato	6,030	22.4
Alimentación animal fosfato	412	1.5

Ofertas de productos de potasa

El segmento de potasa de Mosaic generó $ 4.92 mil millones en ingresos durante 2023, con una producción global de 19.3 millones de toneladas.

Tipo de producto de potasa	Ingresos ($ M)	Cuota de mercado (%)
Potasa agrícola	4,620	15.2
Potasa industrial	300	3.8

Nutrientes agrícolas especializados

• Ventas de micronutrientes: $ 378 millones
• Mezclas de fertilizantes especializados: $ 612 millones
• Precision Agriculture Solutions: $ 214 millones

Expansión del mercado agrícola internacional

Los ingresos internacionales totalizaron $ 5.7 mil millones en 2023, lo que representa el 47% de los ingresos totales de la compañía.

Región geográfica	Ingresos ($ M)	Tasa de crecimiento (%)
América Latina	2,100	8.3
Asia Pacífico	1,850	6.7
Europa/África	1,750	5.9

Licencias de innovación tecnológica

Los ingresos por licencias de tecnología alcanzaron los $ 42 millones en 2023, con 5 Acuerdos de transferencia de tecnología activa.

• Licencias de tecnología agrícola de precisión: $ 24 millones
• Tecnologías de eficiencia de nutrientes: $ 18 millones

The Mosaic Company (MOS) - Canvas Business Model: Value Propositions

You're looking at the core promises The Mosaic Company is making to its customers and the market as of late 2025. It's about being the essential provider, pushing innovation, and securing a strategic position in the global food system.

Single-source supply of essential phosphate and potash crop nutrients remains a foundational value proposition. The Mosaic Company mines, produces, and distributes millions of tonnes of high quality potash and phosphates products each year, underpinning global crop yields.

The push toward higher-value products is clear, with a specific, actionable target set for the end of the year:

• Achieve 30% performance product sales as a share of total production of phosphate and potash crop nutrient tonnes by 2025.
• Advanced Performance Products, such as MicroEssentials®, are central to this strategy, offering improved nutrient efficiency and a better return on investment for farmers.

The strategic importance of the core business has been formally recognized, which translates into value through policy support and supply chain security:

Enhanced food security and national security is now explicitly linked to the company's output, following a major governmental action. The U.S. Department of the Interior added phosphate and potash to the nation's Critical Minerals List on November 6, 2025. This designation informs federal policy, investment priorities, and permitting processes aimed at strengthening domestic mineral supply chains.

For the next-generation biological solutions, the Mosaic Biosciences platform is scaling up, moving beyond traditional nutrients to improve nutrient use efficiency sustainably.

• Revenue for Mosaic Biosciences in the first half of 2025 more than doubled versus the same period last year.
• The platform is on track to reach its $70 million revenue target for the full year 2025.

Reliability of supply is quantified by the latest production outlook, showing confidence in operational recovery and capacity expansion. Here's a quick look at the key 2025 operational targets and guidance points:

Metric	Guidance/Target for Full-Year 2025	Source Quarter
Potash Production Volume Guidance	9.3 to 9.5 million tonnes	Q2 2025
Mosaic Fertilizantes Sales Volumes	10.0 - 10.8 million tonnes	2025E
Performance Product Sales Share Target	30% of total phosphate and potash crop nutrient tonnes	By 2025
Mosaic Biosciences Revenue Target	$70 million	2025

The company's operational execution is supporting this, with the Esterhazy Hydrofloat project completed in July, adding 400,000 tonnes of annual capacity at that low-cost mine. Also, the cost reduction program achieved its initial $150 million target and has been expanded to $250 million to include value capture and additional initiatives. If onboarding those new biological products takes longer than expected, adoption rates might slow, but the production guidance looks solid.

Finance: draft 13-week cash view by Friday.

The Mosaic Company (MOS) - Canvas Business Model: Customer Relationships

You're looking at how The Mosaic Company (MOS) manages its relationships with the diverse set of buyers-from massive global distributors to individual family farms-as of late 2025. It's a mix of high-touch personal service and scaled digital platforms.

Dedicated account management for large global wholesale and distributor customers

For the largest buyers, the relationship is clearly personalized, relying on direct contact points. When the new digital platform, Mosaic Direct, was being rolled out, customers were explicitly told to contact their Mosaic Account Manager or Customer Service team for support in the interim period. This suggests the account manager remains the primary, high-value touchpoint for complex transactions and ongoing supply chain needs, especially given the global nature of their potash and phosphate sales.

Here's a look at the scale of the business these relationships support, which gives context to the importance of these key accounts:

Metric	Value (as of late 2025 data)	Context/Period
Q2 2025 Net Income	$411 million	Second Quarter 2025
Q2 2025 Adjusted EBITDA	$566 million	Second Quarter 2025
Mosaic Fertilizantes (Brazil) Q3 Sales Volume	Approximately 2.8 million tonnes	Preliminary Third Quarter 2025
Potash Production Volume Guidance (Raised)	9.3 to 9.5 million tonnes	Full Year 2025

Digital initiatives to modernize and improve the customer experience

The Mosaic Company is actively modernizing how customers interact with them digitally. They retired the older Mosaic Online platform on June 28, 2024, to introduce a new, modernized experience called Mosaic Direct. This shift was developed based on direct customer input, aiming for a better experience.

The new platform focuses on:

• Streamlined insight into the customer account.
• Self-service account management features.
• Faster response times.
• More accurate data availability.
• Tools for quote requests and order tracking.

Technical sales support for Performance Products and agronomic advice

Support for specialized products is tied closely to the company's focus on advanced crop nutrition and sustainability outcomes. The Mosaic Biosciences platform is advancing next-generation biological solutions designed to help farmers improve nutrient use efficiency and crop performance sustainably. This platform underpins the technical sales effort.

The push toward performance products is quantified by a key 2025 ESG target:

• Target: Achieve 30% performance product sales as a share of total phosphate and potash crop nutrient tonnes by 2025.
• Actual Progress: Achieved 29.5% sales of performance products.

The technical advice component is also evident in the agronomic focus of their sustainability work, particularly the 4R Nutrient Stewardship program in North America, which involves expanding best practices in nutrient use efficiency.

Strategic relationships with farmers via sustainability programs

The Mosaic Company Foundation for Sustainable Food Systems drives strategic relationships by partnering with farmers on the ground across multiple continents. These programs focus on building resilient farming communities and increasing productivity.

Key quantifiable impacts from these farmer-facing strategic relationships include:

• United States: Funding staff experts and expanding 4R Nutrient Stewardship best practices to cover approximately 15.8 million acres as of 2024, working toward a 2025 goal of 25 million acres.
• India (Krishi Jyoti program): More than 760,000 people have benefited, achieving a 35% yield increase for key crops.
• Brazil (The Villages Project): Participating family farms have seen yield increases by as much as 175%.

Looking ahead, The Mosaic Company Foundation plans to expand its efforts in India and Brazil by increasing the number of family farms participating in its projects by 15%. Furthermore, the launch of the FarmPath program in the US, supported by the Foundation, has a beginning goal of enrolling 300 participants, with applications opening in early 2026.

The Mosaic Company (MOS) - Canvas Business Model: Channels

You're looking at how The Mosaic Company moves its product from production to the customer, which is a mix of massive global logistics and targeted regional access. It's not just about making the product; it's about getting that bulk commodity where it needs to go efficiently.

Global wholesale distribution network for bulk commodity sales.

The core of The Mosaic Company's channel strategy relies on moving massive volumes of phosphate and potash through established international wholesale channels. This is the backbone for reaching global agricultural markets outside of their direct-to-market segments. For the third quarter of 2025, for instance, the Phosphate segment moved approximately 1.6 million tonnes in sales volumes, while the Potash segment moved about 2.3 million tonnes. The company's overall 2025 sales volume outlook was projected to be between 9.4 to 9.6 million tonnes.

The scale of these operations is best seen when you look at the segment performance, which reflects the reach of these channels:

Segment	Q3 2025 Net Sales (Millions USD)	Q3 2025 Sales Volumes (Million Tonnes)
Mosaic Fertilizantes	1,600	Approx. 2.8
Phosphate (Global/Other)	1,300	Approx. 1.6
Potash (Global/Other)	N/A (Net Sales not specified for Q3)	Approx. 2.3

Mosaic Fertilizantes segment for direct market access in Brazil.

In Brazil, The Mosaic Company uses its dedicated Mosaic Fertilizantes segment to gain direct access to farmers, which is a key strategic differentiator. This channel is clearly growing its footprint. The sales volumes for this segment in the third quarter of 2025 were approximately 2.8 million tonnes, marking a 25% increase from the second quarter of 2025. Management had projected approximately 15% sales volume growth for the entire Mosaic Fertilizantes segment in 2025. The segment reported net sales of $1.6 billion for the third quarter of 2025.

New blending and distribution capacity, like the Palmeirante facility.

The investment in localized infrastructure directly supports the Brazilian channel strategy. The new blending, storage, and distribution plant in Palmeirante, Tocantins, Brazil, began operations in July 2025. This was an $84 million investment. The facility has an annual capacity to process 1 million tonnes of fertilizer, with an anticipated contribution of approximately 500,000 tonnes in 2025 alone. This new capacity is crucial, as distribution sales across Brazil are targeted to grow from less than 8 million tonnes in 2024 to 13 - 14 million tonnes by the end of the decade. The Palmeirante facility is expected to generate a margin of $30 - $40 per tonne.

Direct sales and marketing channels for Mosaic Biosciences products.

For the Mosaic Biosciences platform, which focuses on biological solutions, the channel approach shifts to direct engagement and marketing to build brand recognition. The company continues to invest in go-to-market channels and marketing efforts. The strategy is clearly gaining traction, as Mosaic Biosciences was on track to double its annual revenue in 2025. Furthermore, management expected a positive EBITDA contribution from Mosaic Biosciences in the fourth quarter of 2025.

Here are the key channel-related metrics you should track:

• Palmeirante facility investment: $84 million.
• Palmeirante 2025 throughput estimate: Approx. 500,000 tonnes.
• Mosaic Biosciences revenue growth target: Double annual revenue.
• Mosaic Fertilizantes sales volume growth target for 2025: Approx. 15%.

Finance: draft 13-week cash view by Friday.

The Mosaic Company (MOS) - Canvas Business Model: Customer Segments

You're looking at the core buyers for The Mosaic Company's essential crop nutrients as of late 2025. Their customer base is broad, spanning the entire agricultural supply chain globally.

Global fertilizer manufacturers and distributors represent a significant portion of The Mosaic Company's off-take, particularly for bulk potash and phosphate products sold internationally. For the first quarter of 2025, the Potash segment reported net sales of $570 million, and the Phosphate segment reported $1.10 billion in revenue, indicating substantial sales to these large-scale buyers. Preliminary third quarter 2025 potash sales volumes were approximately 2.3 million tonnes, serving these global distribution channels.

Large-scale commercial farmers in key agricultural regions (e.g., U.S., Brazil) are directly served through The Mosaic Company's extensive distribution network, especially via the Mosaic Fertilizantes segment. This segment is a major focus, with 2025 sales volume guidance set in the range of 10.0 to 10.8 million tonnes. The focus on Brazil is clear, as preliminary third quarter 2025 sales volumes for Mosaic Fertilizantes reached approximately 2.8 million tonnes, a 25% increase from the second quarter of 2025.

Animal feed ingredient manufacturers are a distinct, though smaller, customer group, served through specialized products. The Mosaic Company's focus here is growing, as evidenced by Mosaic Biosciences product sales growing more than 100% in the first half of 2025 compared to the first half of 2024. This shows a clear, high-growth customer segment for their animal nutrition offerings.

Industrial users of potash (e.g., ice-melter, water softener regenerant) are served by the broader Potash segment, which has approximately 10.4 million tonnes of operational potash capacity. While the primary focus is agriculture, these industrial applications provide a baseline demand floor. The Phosphate segment preliminary third quarter 2025 sales volumes were approximately 1.6 million tonnes, some of which supports industrial applications alongside crop nutrition.

Here is a look at the revenue contribution from the main product segments, which directly map to these customer groups, based on Q1 2025 figures:

Customer-Facing Segment	Q1 2025 Net Sales (Millions USD)	Q3 2025 Preliminary Sales Volume (Million Tonnes)
Phosphate (Primarily Crop Nutrition)	$1,100	1.6
Potash (Crop Nutrition & Industrial)	$570	2.3
Mosaic Fertilizantes (Brazil/South America Focus)	$934	2.8

Key characteristics defining The Mosaic Company's customer engagement include:

• Customer base includes wholesalers, retail dealers, and individual growers worldwide.
• The company is the largest U.S. producer of potash and phosphate fertilizer.
• Mosaic Fertilizantes is focused on optimizing profitability in a tight credit environment in Brazil.
• The company is executing a strategy to redeploy capital from non-core assets, such as the Patos de Minas sale for $111 million.

The Mosaic Company (MOS) - Canvas Business Model: Cost Structure

You're looking at the core expenses that keep The Mosaic Company's massive mining and processing operations running, which is definitely where the big dollars go. This structure is heavily weighted toward fixed assets and the massive scale required to move product globally.

High fixed costs are inherent in the business due to the nature of mining and processing phosphate and potash. These costs cover the upkeep and depreciation of mines, processing plants, and specialized equipment. To give you a concrete example of the investment required, The Mosaic Company's 2025 guidance for total Capital Expenditures was set in the range of $\mathbf{\$1.2} \text{ to } \mathbf{\$1.3} \text{ billion}$.

This high level of capital spending is for maintaining and improving the asset base. For instance, in the third quarter of 2025, capital expenditures totaled $\mathbf{\$364} \text{ million}$.

The focus on operational efficiency translates directly into managing operating costs to achieve the lowest possible cash cost of production. For the third quarter of 2025, The Mosaic Company reported its MOP (Muriate of Potash) cash cost of production at $\mathbf{\$71} \text{ per tonne}$. In the Phosphate segment for the same quarter, the cash cost of conversion per tonne was $\mathbf{\$131}$.

Variable costs are tied closely to the market prices of key feedstocks. For phosphate production, this includes materials like ammonia and sulfur. While specific 2025 variable costs for these inputs aren't fully itemized in the latest reports, benchmark natural gas costs-a primary driver for ammonia-dropped to as low as $\mathbf{\$355/t}$ in early 2025.

Here's a quick look at some key operating cost metrics from Q3 2025:

Cost Metric	Segment	Q3 2025 Amount
Cash Cost of Production per Tonne	Potash (MOP)	\$71 per tonne
Cash Cost of Conversion per Tonne	Phosphate	\$131 per tonne
Idle and Turnaround Expenses (Total)	Consolidated	\$16 million

Logistics and transportation costs are a major component of the overall cost structure, given the global distribution network. The company actively works to mitigate these. For example, one internal road system project implemented in 2025 was estimated to cut freight costs by $\mathbf{21\%}$.

The cost structure is also impacted by specific segment performance metrics:

• Potash Total MOP Cash Costs (Q3 2025): $\mathbf{\$459} \text{ million}$.
• Phosphate Total COGS (Q3 2025): $\mathbf{\$1,146} \text{ million}$.
• Mosaic Fertilizantes Total COGS (Q3 2025): $\mathbf{\$1,410} \text{ million}$.

Finance: draft 13-week cash view by Friday.

The Mosaic Company (MOS) - Canvas Business Model: Revenue Streams

You're looking at The Mosaic Company's revenue generation as of late 2025, based on the latest reported figures from the third quarter of 2025. Honestly, the business model is still heavily reliant on the core nutrients, but the growth story is clearly shifting toward higher-value areas.

Sales of Potash products (MOP) from the Potash segment remain a foundational revenue source, bolstered by strong global demand that pushed prices higher in the third quarter. For Q3 2025, the Potash segment brought in net revenues of $695 million, supported by sales volumes of 2.3M tonnes. The realized MOP FOB Mine price for that quarter was $271/tonne. Looking ahead, The Mosaic Company expected full-year 2025 potash production volumes to be in the range of 9.1 to 9.4 million tonnes.

The Sales of Phosphate products (DAP/MAP) from the Phosphate segment also contributed significantly, showing recovery as asset health improved. Phosphate segment net revenues hit $1,290M in Q3 2025, with sales volumes reaching 1.7M tonnes. The realized DAP FOB Plant price for the third quarter was $714/tonne. The full-year 2025 guidance for phosphate production volumes was set between 6.3 - 6.5 million tonnes.

Revenue from Blended fertilizer sales and distribution margins from Mosaic Fertilizantes showed robust performance, even while navigating credit issues in Brazilian agriculture. This segment posted net revenues of $1,592M in Q3 2025, with sales volumes at 2.8M tonnes. Operating income for the segment was $96 million, and adjusted EBITDA reached $241 million in the quarter. Management guided for full-year 2025 Mosaic Fertilizantes sales volumes between 9.4 - 9.6 million tonnes.

The push toward High-margin Performance Products sales, driving profitability, is a key strategic theme. While specific revenue for all performance products outside of Biosciences isn't broken out clearly in the Q3 snapshot, the strategy is clear: entry into these value-added segments helps The Mosaic Company achieve higher average selling prices and expand gross margin over time.

Finally, the Emerging revenue from Mosaic Biosciences is a clear growth vector. Sales for this platform are on track to more than double to about $70 million in 2025. Furthermore, The Mosaic Company expects the Biosciences business to be EBITDA positive in the fourth quarter of 2025.

Here's a quick look at the key Q3 2025 revenue and volume drivers:

Revenue Stream Component	Q3 2025 Net Revenues (Millions USD)	Q3 2025 Sales Volumes (Million Tonnes)	Key Price Metric (Q3 2025)
Potash (MOP)	$695M	2.3M	MOP FOB Mine: $271/tonne
Phosphate (DAP/MAP)	$1,290M	1.7M	DAP FOB Plant: $714/tonne
Mosaic Fertilizantes	$1,592M	2.8M	Operating Income: $96 million
Mosaic Biosciences (Target)	N/A (Targeted Full Year)	N/A	Targeted Full Year 2025 Sales: $70 million

You can see the revenue concentration in the core nutrients, but the Biosciences target shows where future margin expansion is planned. If onboarding takes 14+ days, churn risk rises, but for The Mosaic Company, the risk right now is more about sustaining high fertilizer prices.

Finance: draft 13-week cash view by Friday.