A Mosaic Company (MOS): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico da nutrição agrícola, a Mosaic Company (MOS) surge como uma potência global, transformando como os agricultores nutrem as culturas e sustentam a produtividade. Ao alavancar tecnologias de extração mineral de ponta e soluções inovadoras de gerenciamento de nutrientes, a Mosaic revolucionou o cenário agrícola, fornecendo produtos de fertilizantes de alto desempenho que preenchem a lacuna crítica entre pesquisa científica e produtividade agrícola. Seu modelo abrangente de negócios Canvas revela uma estratégia sofisticada que entrelaça as práticas de mineração sustentável, a experiência tecnológica avançada e um profundo compromisso com o aprimoramento agrícola global.

A Mosaic Company (MOS) - Modelo de Negócios: Principais Parcerias

Fornecedores e distribuidores agrícolas estratégicos

A Mosaic Company mantém parcerias críticas com redes globais de distribuição agrícola:

Tipo de parceiro	Número de parceiros	Alcance geográfico
Distribuidores agrícolas	87	América do Norte, América Latina, Europa
Fornecedores por atacado	53	Mercados globais

Parceiros de tecnologia de mineração e produção de potássio

Mosaic colabora com empresas de tecnologia avançada para inovações de mineração e produção:

• Komatsu Limited (equipamento de mineração)
• Grupo Sandvik (Tecnologia de Mineração)
• Grupo ABB (Sistemas de Automação)

Instituições de Pesquisa e Desenvolvimento de Fertilizantes

Instituição de pesquisa	Foco de colaboração	Investimento anual
Universidade de Minnesota	Pesquisa de nutrição de culturas	US $ 2,3 milhões
Centro Internacional de Desenvolvimento de Fertilizantes	Sustentabilidade Agrícola	US $ 1,7 milhão

Principais fabricantes de equipamentos agrícolas

Parcerias de fabricação de equipamentos estratégicos incluem:

• John Deere
• Caso ih
• Agco Corporation

Empresas de logística e transporte globais

Parceiro de logística	Modo de transporte	Volume anual de remessa
Linha Maersk	Envio marítimo	3,2 milhões de toneladas métricas
Ferrovia BNSF	Transporte ferroviário	2,7 milhões de toneladas métricas
Frete ups	Transporte de caminhão	1,5 milhão de toneladas métricas

A Mosaic Company (MOS) - Modelo de Negócios: Atividades -chave

Extração mineral de fosfato e potássio

Em 2023, o Mosaic operava 4 minas de fosfato na Flórida e 3 minas de potássio no Canadá. Reservas minerais totais estimadas em 1,8 bilhão de toneladas de rocha fosfato e 1,2 bilhão de toneladas de potássio.

Localização	Tipo de mina	Capacidade de produção anual
Florida, EUA	Minas de fosfato	10,5 milhões de toneladas
Saskatchewan, Canadá	Minas de potássio	8,2 milhões de toneladas

Produção e fabricação de fertilizantes

A Mosaic opera 12 instalações de fabricação em toda a América do Norte, produzindo mais de 22 milhões de toneladas de produtos de fertilizantes anualmente.

• Fertilizantes à base de fosfato: 14,6 milhões de toneladas
• Fertilizantes à base de potássio: 7,4 milhões de toneladas

Pesquisa e desenvolvimento de nutrientes agrícolas

O investimento anual de P&D de US $ 87 milhões focou na eficiência de nutrientes e nas soluções agrícolas sustentáveis.

Área de foco em P&D	Investimento
Eficiência de nutrientes	US $ 42 milhões
Agricultura sustentável	US $ 45 milhões

Gerenciamento de distribuição global e cadeia de suprimentos

A Mosaic mantém uma rede de distribuição global em 40 países, com infraestrutura logística apoiando vendas anuais de US $ 14,2 bilhões.

• Terminais de envio: 22 locais
• Centros de distribuição: 15 sites globais
• Volume anual de transporte: 35 milhões de toneladas

Soluções Sustentáveis ​​de Mineração e Agrícola

Comprometido em reduzir as emissões de carbono em 30% até 2030, com as emissões atuais de gases de efeito estufa a 4,2 milhões de toneladas métricas equivalentes a CO2.

Métrica de sustentabilidade	Status atual	Alvo de 2030
Emissões de carbono	4,2 milhões de toneladas métricas	2,9 milhões de toneladas métricas
Reciclagem de água	Taxa de reciclagem de 65%	Taxa de reciclagem de 85%

A Mosaic Company (MOS) - Modelo de Negócios: Recursos -Principais

Extensas reservas minerais

A partir de 2023, a Mosaic Company possui:

Localização	Reservas de fosfato	Reservas de potássio
Estados Unidos	1,7 bilhão de toneladas	N / D
Canadá	N / D	3,2 bilhões de toneladas

Infraestrutura de mineração e processamento

Mosaic opera:

• 8 minas de fosfato na Flórida
• 3 minas de potássio no Canadá
• 6 instalações de produção na América do Norte
• Capacidade anual de produção de 22 milhões de toneladas de fertilizante

Experiência técnica

Investimento em pesquisa	Funcionários de P&D
US $ 78 milhões em 2022	127 profissionais de pesquisa dedicados

Propriedade intelectual

• 37 Patentes ativas em nutrição agrícola
• 12 pedidos de patente pendente

Força de trabalho

Total de funcionários	Experiência média
13.200 funcionários	12,5 anos no setor agrícola

A Mosaic Company (MOS) - Modelo de Negócios: Proposições de Valor

Soluções nutricionais de alta qualidade

O Mosaic produz 21,4 milhões de toneladas de fertilizantes de fosfato e potássio anualmente. A receita dos produtos nutricionais da colheita em 2023 foi de US $ 12,7 bilhões. O portfólio de produtos inclui:

• Linha de fertilizantes de microessenciais
• Soluções baseadas em fosfato premium
• Produtos de cloreto de potássio

Categoria de produto	Volume anual de produção	Quota de mercado
Fertilizantes fosfatados	11,2 milhões de toneladas	22.5%
Fertilizantes de potássio	10,2 milhões de toneladas	19.7%

Aprimoramento da produtividade agrícola sustentável

A Mosaic investe US $ 287 milhões anualmente em pesquisa e desenvolvimento agrícola sustentável. Os alvos de redução de carbono incluem redução de 30% de emissões até 2030.

Produtos de fertilizantes desenvolvidos cientificamente

O investimento em P&D de US $ 82,3 milhões em 2023 focou no desenvolvimento de formulações avançadas de nutrientes. O portfólio de patentes inclui 67 patentes de tecnologia agrícola ativa.

Tecnologias de gerenciamento de nutrientes de precisão

A plataforma de soluções de agricultura digital cobre 4,2 milhões de acres agrícolas. Investimento tecnológico de US $ 45,6 milhões em tecnologias de agricultura de precisão.

Apoio Agrícola Global e Especialização

Operações em 6 continentes com apoio agrícola em 40 países. Rede de vendas global de 1.200 especialistas agrícolas.

Região geográfica	Volume anual de vendas	Penetração de mercado
América do Norte	7,6 milhões de toneladas	35.4%
Ámérica do Sul	5,3 milhões de toneladas	26.7%
Mercados internacionais	8,5 milhões de toneladas	37.9%

A Mosaic Company (MOS) - Modelo de Negócios: Relacionamentos ao Cliente

Parcerias da indústria agrícola de longo prazo

A Mosaic Company mantém parcerias estratégicas com aproximadamente 1.200 distribuidores agrícolas em todo o mundo. Em 2023, essas parcerias representaram 87% do volume total de vendas de fertilizantes da empresa.

Tipo de parceria	Número de parceiros	Cobertura de vendas
Distribuidores exclusivos	342	45% do mercado global
Distribuidores regionais	858	42% do mercado global

Serviços de suporte técnico e consulta

O Mosaic fornece suporte técnico por meio de 127 especialistas agrícolas dedicados em 22 países. Em 2023, a empresa registrou 18.375 interações diretas de consulta ao cliente.

• Tempo médio de resposta: 6,2 horas
• Classificação de satisfação do cliente: 94,3%
• Serviços gratuitos de teste de solo para 625 clientes agrícolas em larga escala

Plataformas de engajamento de clientes digitais

A plataforma digital da empresa, lançada em 2022, atende 4.637 clientes agrícolas ativos com ferramentas de gerenciamento de nutrientes em tempo real.

Métricas de plataforma digital	2023 dados
Usuários ativos mensais	3,912
Downloads de aplicativos móveis	2,456
Solicitações de consulta on -line	7,283

Recomendações de solução de nutrientes personalizadas

O Mosaic gera recomendações personalizadas de nutrientes para 5.214 clientes agrícolas comerciais usando análise de dados avançada em 2023.

• Soluções de Agricultura de Precisão cobrindo 2,3 milhões de acres
• Algoritmos de aprendizado de máquina analisando requisitos de nutrientes específicos para culturas
• Taxa de precisão da personalização: 92,7%

Programas de Treinamento Agrícola e Educação

Em 2023, a Mosaic investiu US $ 4,2 milhões em programas de treinamento agrícola, atingindo 8.756 agricultores em vários continentes.

Categoria de programa de treinamento	Participantes	Investimento
Webinars online	4,532	US $ 1,6 milhão
Workshops no local	3,124	US $ 2,1 milhões
Seminários de treinamento regional	1,100	$500,000

A Mosaic Company (MOS) - Modelo de Negócios: Canais

Equipes de vendas diretas

A Mosaic Company mantém uma força de vendas direta de aproximadamente 550 representantes de vendas na América do Norte. Em 2022, sua equipe de vendas direta gerou US $ 12,4 bilhões em receita de nutrientes agrícolas e produtos nutricionais.

Canal de vendas	Número de representantes	Cobertura geográfica
Vendas de nutrição de culturas	285	Estados Unidos
Distribuição de fertilizantes	265	Canadá e América do Norte

Redes de distribuidores agrícolas

A Mosaic colabora com mais de 1.200 distribuidores agrícolas em todo o mundo, cobrindo aproximadamente 65 países.

• As principais parcerias do distribuidor incluem a CHS Inc.
• Nutrien Agricultural Services
• Redes cooperativas locais

Tipo de distribuidor	Número de parceiros	Volume anual de distribuição
Cooperativas agrícolas	450	8,2 milhões de toneladas
Distribuidores independentes	750	6,5 milhões de toneladas

Plataformas digitais online

Os canais de vendas digitais geraram US $ 1,3 bilhão em receita em 2022, representando 10,4% do total de vendas.

• Site de nutrição de colheita em mosaico
• Plataforma de pedido digital
• Aplicativo móvel para agricultores

Feiras e conferências do setor

A Mosaic participa de 42 eventos de comércio agrícola internacionais anualmente, atingindo aproximadamente 85.000 profissionais agrícolas.

Categoria de evento	Número de eventos	Público estimado
Shows agrícolas internacionais	18	45.000 profissionais
Conferências Agrícolas Regionais	24	40.000 profissionais

Colaborações de instituições de pesquisa agrícola

A Mosaic faz parceria com 27 instituições de pesquisa em todo o mundo, investindo US $ 42 milhões em programas de pesquisa agrícola colaborativa em 2022.

• Universidade da Flórida
• Universidade Estadual de Iowa
• Instituto Internacional de Nutrição Plant

Foco na pesquisa	Número de parcerias	Investimento anual
Pesquisa de nutrição de culturas	15	US $ 24 milhões
Agricultura sustentável	12	US $ 18 milhões

A Mosaic Company (MOS) - Modelo de Negócios: Segmentos de Clientes

Agricultores comerciais em larga escala

A Mosaic atende aos agricultores comerciais em larga escala com potencial de receita anual de US $ 500.000 a US $ 50 milhões em produção agrícola. Os principais segmentos agrícolas incluem:

Tipo de colheita	Tamanho do mercado global	Penetração do mercado em mosaico
Milho	US $ 250 bilhões	22% de participação de mercado
Soja	US $ 180 bilhões	18% de participação de mercado
Trigo	US $ 210 bilhões	15% de participação de mercado

Cooperativas agrícolas

Mosaic tem como alvo cooperativas agrícolas com poder de compra coletiva:

• Tamanho cooperativo médio: 500-5.000 membros
• Volume anual de compra de fertilizantes: US $ 10-50 milhões
• Concentração geográfica: América do Norte, Brasil, Argentina

Fabricantes globais de equipamentos agrícolas

Os principais segmentos de clientes do fabricante incluem:

Fabricante	Vendas anuais de equipamentos	Relacionamento em mosaico
John Deere	US $ 48,3 bilhões	Fornecedor de nutrientes primário
CNH Industrial	US $ 33,4 bilhões	Parceria estratégica
Agco Corporation	US $ 11,1 bilhões	Fornecedor de nutrientes preferidos

Distribuidores de produtos para nutrição cultivada

Mosaic serve distribuidores com alcance significativo no mercado:

• Os 50 principais distribuidores controlam 65% do mercado global de fertilizantes
• Volume médio anual de distribuição: 500.000-2 milhões de toneladas
• Cobertura geográfica: América do Norte, Europa, América do Sul

Organizações Agrícolas Internacionais

Mosaic colabora com organizações agrícolas globais:

Organização	Orçamento anual	Foco de colaboração
Fao (un)	US $ 1,2 bilhão	Agricultura sustentável
Divisão de Agricultura do Banco Mundial	US $ 5,7 bilhões	Programas de segurança alimentar
Centros de pesquisa CGIAR	US $ 900 milhões	Inovação de culturas

A Mosaic Company (MOS) - Modelo de Negócios: Estrutura de Custo

Extração mineral e despesas de processamento

Para o ano fiscal de 2023, a Mosaic Company registrou um custo total de mercadorias vendidas em US $ 11,4 bilhões. Despesas específicas de extração mineral quebra:

Categoria de despesa	Valor (US $ milhões)
Custos de mineração de fosfato	1,850
Despesas operacionais de mineração de potássio	2,100
Manutenção do equipamento de processamento	450

Investimentos de pesquisa e desenvolvimento

As despesas de P&D em 2023 totalizaram US $ 87 milhões, com foco em inovação agrícola e tecnologias de fertilizantes sustentáveis.

Transporte global e logística

Custos de transporte e distribuição para 2023:

• Envio e frete: US $ 620 milhões
• Infraestrutura de logística: US $ 210 milhões
• Manutenção da rede de distribuição global: US $ 180 milhões

Conformidade ambiental e sustentabilidade

Área de conformidade	Investimento anual (US $ milhões)
Remediação ambiental	95
Iniciativas de sustentabilidade	75
Conformidade regulatória	55

Trabalho e infraestrutura tecnológica

Despesas relacionadas à mão-de-obra e tecnologia para 2023:

• Compensação total dos funcionários: US $ 1,2 bilhão
• Investimento de infraestrutura tecnológica: US $ 120 milhões
• Custos de transformação digital: US $ 85 milhões

A Mosaic Company (MOS) - Modelo de Negócios: Fluxos de Receita

Vendas de fertilizantes fosfatados

Em 2023, a Mosaic relatou receitas de segmento de fosfato de US $ 6,03 bilhões. A empresa produziu 22,4 milhões de toneladas de produtos de fosfato globalmente.

Categoria de produto	Receita ($ m)	Volume (milhão de toneladas)
Fertilizantes fosfatados	6,030	22.4
Alimentação animal fosfato	412	1.5

Ofertas de produtos de potássio

O segmento de potássio da Mosaic gerou US $ 4,92 bilhões em receita durante 2023, com produção global de 19,3 milhões de toneladas.

Tipo de produto de potássio	Receita ($ m)	Quota de mercado (%)
Potássio agrícola	4,620	15.2
Potássio industrial	300	3.8

Nutrientes Agrícolas Especiais

• Vendas de micronutrientes: US $ 378 milhões
• Misturas de fertilizantes especiais: US $ 612 milhões
• Soluções de agricultura de precisão: US $ 214 milhões

Expansão do mercado agrícola internacional

As receitas internacionais totalizaram US $ 5,7 bilhões em 2023, representando 47% da receita total da empresa.

Região geográfica	Receita ($ m)	Taxa de crescimento (%)
América latina	2,100	8.3
Ásia -Pacífico	1,850	6.7
Europa/África	1,750	5.9

Licenciamento de inovação tecnológica

As receitas de licenciamento de tecnologia atingiram US $ 42 milhões em 2023, com 5 Acordos de transferência de tecnologia ativos.

• Licenciamento de tecnologia da agricultura de precisão: US $ 24 milhões
• Tecnologias de eficiência de nutrientes: US $ 18 milhões

The Mosaic Company (MOS) - Canvas Business Model: Value Propositions

You're looking at the core promises The Mosaic Company is making to its customers and the market as of late 2025. It's about being the essential provider, pushing innovation, and securing a strategic position in the global food system.

Single-source supply of essential phosphate and potash crop nutrients remains a foundational value proposition. The Mosaic Company mines, produces, and distributes millions of tonnes of high quality potash and phosphates products each year, underpinning global crop yields.

The push toward higher-value products is clear, with a specific, actionable target set for the end of the year:

• Achieve 30% performance product sales as a share of total production of phosphate and potash crop nutrient tonnes by 2025.
• Advanced Performance Products, such as MicroEssentials®, are central to this strategy, offering improved nutrient efficiency and a better return on investment for farmers.

The strategic importance of the core business has been formally recognized, which translates into value through policy support and supply chain security:

Enhanced food security and national security is now explicitly linked to the company's output, following a major governmental action. The U.S. Department of the Interior added phosphate and potash to the nation's Critical Minerals List on November 6, 2025. This designation informs federal policy, investment priorities, and permitting processes aimed at strengthening domestic mineral supply chains.

For the next-generation biological solutions, the Mosaic Biosciences platform is scaling up, moving beyond traditional nutrients to improve nutrient use efficiency sustainably.

• Revenue for Mosaic Biosciences in the first half of 2025 more than doubled versus the same period last year.
• The platform is on track to reach its $70 million revenue target for the full year 2025.

Reliability of supply is quantified by the latest production outlook, showing confidence in operational recovery and capacity expansion. Here's a quick look at the key 2025 operational targets and guidance points:

Metric	Guidance/Target for Full-Year 2025	Source Quarter
Potash Production Volume Guidance	9.3 to 9.5 million tonnes	Q2 2025
Mosaic Fertilizantes Sales Volumes	10.0 - 10.8 million tonnes	2025E
Performance Product Sales Share Target	30% of total phosphate and potash crop nutrient tonnes	By 2025
Mosaic Biosciences Revenue Target	$70 million	2025

The company's operational execution is supporting this, with the Esterhazy Hydrofloat project completed in July, adding 400,000 tonnes of annual capacity at that low-cost mine. Also, the cost reduction program achieved its initial $150 million target and has been expanded to $250 million to include value capture and additional initiatives. If onboarding those new biological products takes longer than expected, adoption rates might slow, but the production guidance looks solid.

Finance: draft 13-week cash view by Friday.

The Mosaic Company (MOS) - Canvas Business Model: Customer Relationships

You're looking at how The Mosaic Company (MOS) manages its relationships with the diverse set of buyers-from massive global distributors to individual family farms-as of late 2025. It's a mix of high-touch personal service and scaled digital platforms.

Dedicated account management for large global wholesale and distributor customers

For the largest buyers, the relationship is clearly personalized, relying on direct contact points. When the new digital platform, Mosaic Direct, was being rolled out, customers were explicitly told to contact their Mosaic Account Manager or Customer Service team for support in the interim period. This suggests the account manager remains the primary, high-value touchpoint for complex transactions and ongoing supply chain needs, especially given the global nature of their potash and phosphate sales.

Here's a look at the scale of the business these relationships support, which gives context to the importance of these key accounts:

Metric	Value (as of late 2025 data)	Context/Period
Q2 2025 Net Income	$411 million	Second Quarter 2025
Q2 2025 Adjusted EBITDA	$566 million	Second Quarter 2025
Mosaic Fertilizantes (Brazil) Q3 Sales Volume	Approximately 2.8 million tonnes	Preliminary Third Quarter 2025
Potash Production Volume Guidance (Raised)	9.3 to 9.5 million tonnes	Full Year 2025

Digital initiatives to modernize and improve the customer experience

The Mosaic Company is actively modernizing how customers interact with them digitally. They retired the older Mosaic Online platform on June 28, 2024, to introduce a new, modernized experience called Mosaic Direct. This shift was developed based on direct customer input, aiming for a better experience.

The new platform focuses on:

• Streamlined insight into the customer account.
• Self-service account management features.
• Faster response times.
• More accurate data availability.
• Tools for quote requests and order tracking.

Technical sales support for Performance Products and agronomic advice

Support for specialized products is tied closely to the company's focus on advanced crop nutrition and sustainability outcomes. The Mosaic Biosciences platform is advancing next-generation biological solutions designed to help farmers improve nutrient use efficiency and crop performance sustainably. This platform underpins the technical sales effort.

The push toward performance products is quantified by a key 2025 ESG target:

• Target: Achieve 30% performance product sales as a share of total phosphate and potash crop nutrient tonnes by 2025.
• Actual Progress: Achieved 29.5% sales of performance products.

The technical advice component is also evident in the agronomic focus of their sustainability work, particularly the 4R Nutrient Stewardship program in North America, which involves expanding best practices in nutrient use efficiency.

Strategic relationships with farmers via sustainability programs

The Mosaic Company Foundation for Sustainable Food Systems drives strategic relationships by partnering with farmers on the ground across multiple continents. These programs focus on building resilient farming communities and increasing productivity.

Key quantifiable impacts from these farmer-facing strategic relationships include:

• United States: Funding staff experts and expanding 4R Nutrient Stewardship best practices to cover approximately 15.8 million acres as of 2024, working toward a 2025 goal of 25 million acres.
• India (Krishi Jyoti program): More than 760,000 people have benefited, achieving a 35% yield increase for key crops.
• Brazil (The Villages Project): Participating family farms have seen yield increases by as much as 175%.

Looking ahead, The Mosaic Company Foundation plans to expand its efforts in India and Brazil by increasing the number of family farms participating in its projects by 15%. Furthermore, the launch of the FarmPath program in the US, supported by the Foundation, has a beginning goal of enrolling 300 participants, with applications opening in early 2026.

The Mosaic Company (MOS) - Canvas Business Model: Channels

You're looking at how The Mosaic Company moves its product from production to the customer, which is a mix of massive global logistics and targeted regional access. It's not just about making the product; it's about getting that bulk commodity where it needs to go efficiently.

Global wholesale distribution network for bulk commodity sales.

The core of The Mosaic Company's channel strategy relies on moving massive volumes of phosphate and potash through established international wholesale channels. This is the backbone for reaching global agricultural markets outside of their direct-to-market segments. For the third quarter of 2025, for instance, the Phosphate segment moved approximately 1.6 million tonnes in sales volumes, while the Potash segment moved about 2.3 million tonnes. The company's overall 2025 sales volume outlook was projected to be between 9.4 to 9.6 million tonnes.

The scale of these operations is best seen when you look at the segment performance, which reflects the reach of these channels:

Segment	Q3 2025 Net Sales (Millions USD)	Q3 2025 Sales Volumes (Million Tonnes)
Mosaic Fertilizantes	1,600	Approx. 2.8
Phosphate (Global/Other)	1,300	Approx. 1.6
Potash (Global/Other)	N/A (Net Sales not specified for Q3)	Approx. 2.3

Mosaic Fertilizantes segment for direct market access in Brazil.

In Brazil, The Mosaic Company uses its dedicated Mosaic Fertilizantes segment to gain direct access to farmers, which is a key strategic differentiator. This channel is clearly growing its footprint. The sales volumes for this segment in the third quarter of 2025 were approximately 2.8 million tonnes, marking a 25% increase from the second quarter of 2025. Management had projected approximately 15% sales volume growth for the entire Mosaic Fertilizantes segment in 2025. The segment reported net sales of $1.6 billion for the third quarter of 2025.

New blending and distribution capacity, like the Palmeirante facility.

The investment in localized infrastructure directly supports the Brazilian channel strategy. The new blending, storage, and distribution plant in Palmeirante, Tocantins, Brazil, began operations in July 2025. This was an $84 million investment. The facility has an annual capacity to process 1 million tonnes of fertilizer, with an anticipated contribution of approximately 500,000 tonnes in 2025 alone. This new capacity is crucial, as distribution sales across Brazil are targeted to grow from less than 8 million tonnes in 2024 to 13 - 14 million tonnes by the end of the decade. The Palmeirante facility is expected to generate a margin of $30 - $40 per tonne.

Direct sales and marketing channels for Mosaic Biosciences products.

For the Mosaic Biosciences platform, which focuses on biological solutions, the channel approach shifts to direct engagement and marketing to build brand recognition. The company continues to invest in go-to-market channels and marketing efforts. The strategy is clearly gaining traction, as Mosaic Biosciences was on track to double its annual revenue in 2025. Furthermore, management expected a positive EBITDA contribution from Mosaic Biosciences in the fourth quarter of 2025.

Here are the key channel-related metrics you should track:

• Palmeirante facility investment: $84 million.
• Palmeirante 2025 throughput estimate: Approx. 500,000 tonnes.
• Mosaic Biosciences revenue growth target: Double annual revenue.
• Mosaic Fertilizantes sales volume growth target for 2025: Approx. 15%.

Finance: draft 13-week cash view by Friday.

The Mosaic Company (MOS) - Canvas Business Model: Customer Segments

You're looking at the core buyers for The Mosaic Company's essential crop nutrients as of late 2025. Their customer base is broad, spanning the entire agricultural supply chain globally.

Global fertilizer manufacturers and distributors represent a significant portion of The Mosaic Company's off-take, particularly for bulk potash and phosphate products sold internationally. For the first quarter of 2025, the Potash segment reported net sales of $570 million, and the Phosphate segment reported $1.10 billion in revenue, indicating substantial sales to these large-scale buyers. Preliminary third quarter 2025 potash sales volumes were approximately 2.3 million tonnes, serving these global distribution channels.

Large-scale commercial farmers in key agricultural regions (e.g., U.S., Brazil) are directly served through The Mosaic Company's extensive distribution network, especially via the Mosaic Fertilizantes segment. This segment is a major focus, with 2025 sales volume guidance set in the range of 10.0 to 10.8 million tonnes. The focus on Brazil is clear, as preliminary third quarter 2025 sales volumes for Mosaic Fertilizantes reached approximately 2.8 million tonnes, a 25% increase from the second quarter of 2025.

Animal feed ingredient manufacturers are a distinct, though smaller, customer group, served through specialized products. The Mosaic Company's focus here is growing, as evidenced by Mosaic Biosciences product sales growing more than 100% in the first half of 2025 compared to the first half of 2024. This shows a clear, high-growth customer segment for their animal nutrition offerings.

Industrial users of potash (e.g., ice-melter, water softener regenerant) are served by the broader Potash segment, which has approximately 10.4 million tonnes of operational potash capacity. While the primary focus is agriculture, these industrial applications provide a baseline demand floor. The Phosphate segment preliminary third quarter 2025 sales volumes were approximately 1.6 million tonnes, some of which supports industrial applications alongside crop nutrition.

Here is a look at the revenue contribution from the main product segments, which directly map to these customer groups, based on Q1 2025 figures:

Customer-Facing Segment	Q1 2025 Net Sales (Millions USD)	Q3 2025 Preliminary Sales Volume (Million Tonnes)
Phosphate (Primarily Crop Nutrition)	$1,100	1.6
Potash (Crop Nutrition & Industrial)	$570	2.3
Mosaic Fertilizantes (Brazil/South America Focus)	$934	2.8

Key characteristics defining The Mosaic Company's customer engagement include:

• Customer base includes wholesalers, retail dealers, and individual growers worldwide.
• The company is the largest U.S. producer of potash and phosphate fertilizer.
• Mosaic Fertilizantes is focused on optimizing profitability in a tight credit environment in Brazil.
• The company is executing a strategy to redeploy capital from non-core assets, such as the Patos de Minas sale for $111 million.

The Mosaic Company (MOS) - Canvas Business Model: Cost Structure

You're looking at the core expenses that keep The Mosaic Company's massive mining and processing operations running, which is definitely where the big dollars go. This structure is heavily weighted toward fixed assets and the massive scale required to move product globally.

High fixed costs are inherent in the business due to the nature of mining and processing phosphate and potash. These costs cover the upkeep and depreciation of mines, processing plants, and specialized equipment. To give you a concrete example of the investment required, The Mosaic Company's 2025 guidance for total Capital Expenditures was set in the range of $\mathbf{\$1.2} \text{ to } \mathbf{\$1.3} \text{ billion}$.

This high level of capital spending is for maintaining and improving the asset base. For instance, in the third quarter of 2025, capital expenditures totaled $\mathbf{\$364} \text{ million}$.

The focus on operational efficiency translates directly into managing operating costs to achieve the lowest possible cash cost of production. For the third quarter of 2025, The Mosaic Company reported its MOP (Muriate of Potash) cash cost of production at $\mathbf{\$71} \text{ per tonne}$. In the Phosphate segment for the same quarter, the cash cost of conversion per tonne was $\mathbf{\$131}$.

Variable costs are tied closely to the market prices of key feedstocks. For phosphate production, this includes materials like ammonia and sulfur. While specific 2025 variable costs for these inputs aren't fully itemized in the latest reports, benchmark natural gas costs-a primary driver for ammonia-dropped to as low as $\mathbf{\$355/t}$ in early 2025.

Here's a quick look at some key operating cost metrics from Q3 2025:

Cost Metric	Segment	Q3 2025 Amount
Cash Cost of Production per Tonne	Potash (MOP)	\$71 per tonne
Cash Cost of Conversion per Tonne	Phosphate	\$131 per tonne
Idle and Turnaround Expenses (Total)	Consolidated	\$16 million

Logistics and transportation costs are a major component of the overall cost structure, given the global distribution network. The company actively works to mitigate these. For example, one internal road system project implemented in 2025 was estimated to cut freight costs by $\mathbf{21\%}$.

The cost structure is also impacted by specific segment performance metrics:

• Potash Total MOP Cash Costs (Q3 2025): $\mathbf{\$459} \text{ million}$.
• Phosphate Total COGS (Q3 2025): $\mathbf{\$1,146} \text{ million}$.
• Mosaic Fertilizantes Total COGS (Q3 2025): $\mathbf{\$1,410} \text{ million}$.

Finance: draft 13-week cash view by Friday.

The Mosaic Company (MOS) - Canvas Business Model: Revenue Streams

You're looking at The Mosaic Company's revenue generation as of late 2025, based on the latest reported figures from the third quarter of 2025. Honestly, the business model is still heavily reliant on the core nutrients, but the growth story is clearly shifting toward higher-value areas.

Sales of Potash products (MOP) from the Potash segment remain a foundational revenue source, bolstered by strong global demand that pushed prices higher in the third quarter. For Q3 2025, the Potash segment brought in net revenues of $695 million, supported by sales volumes of 2.3M tonnes. The realized MOP FOB Mine price for that quarter was $271/tonne. Looking ahead, The Mosaic Company expected full-year 2025 potash production volumes to be in the range of 9.1 to 9.4 million tonnes.

The Sales of Phosphate products (DAP/MAP) from the Phosphate segment also contributed significantly, showing recovery as asset health improved. Phosphate segment net revenues hit $1,290M in Q3 2025, with sales volumes reaching 1.7M tonnes. The realized DAP FOB Plant price for the third quarter was $714/tonne. The full-year 2025 guidance for phosphate production volumes was set between 6.3 - 6.5 million tonnes.

Revenue from Blended fertilizer sales and distribution margins from Mosaic Fertilizantes showed robust performance, even while navigating credit issues in Brazilian agriculture. This segment posted net revenues of $1,592M in Q3 2025, with sales volumes at 2.8M tonnes. Operating income for the segment was $96 million, and adjusted EBITDA reached $241 million in the quarter. Management guided for full-year 2025 Mosaic Fertilizantes sales volumes between 9.4 - 9.6 million tonnes.

The push toward High-margin Performance Products sales, driving profitability, is a key strategic theme. While specific revenue for all performance products outside of Biosciences isn't broken out clearly in the Q3 snapshot, the strategy is clear: entry into these value-added segments helps The Mosaic Company achieve higher average selling prices and expand gross margin over time.

Finally, the Emerging revenue from Mosaic Biosciences is a clear growth vector. Sales for this platform are on track to more than double to about $70 million in 2025. Furthermore, The Mosaic Company expects the Biosciences business to be EBITDA positive in the fourth quarter of 2025.

Here's a quick look at the key Q3 2025 revenue and volume drivers:

Revenue Stream Component	Q3 2025 Net Revenues (Millions USD)	Q3 2025 Sales Volumes (Million Tonnes)	Key Price Metric (Q3 2025)
Potash (MOP)	$695M	2.3M	MOP FOB Mine: $271/tonne
Phosphate (DAP/MAP)	$1,290M	1.7M	DAP FOB Plant: $714/tonne
Mosaic Fertilizantes	$1,592M	2.8M	Operating Income: $96 million
Mosaic Biosciences (Target)	N/A (Targeted Full Year)	N/A	Targeted Full Year 2025 Sales: $70 million

You can see the revenue concentration in the core nutrients, but the Biosciences target shows where future margin expansion is planned. If onboarding takes 14+ days, churn risk rises, but for The Mosaic Company, the risk right now is more about sustaining high fertilizer prices.

Finance: draft 13-week cash view by Friday.