The Mosaic Company (MOS): Business Model Canvas [Jan-2025 Mise à jour]

Dans le monde dynamique de la nutrition agricole, la Mosaic Company (MOS) émerge comme une puissance mondiale, transformant la façon dont les agriculteurs nourrissent les cultures et soutiennent la productivité. En tirant parti des technologies d'extraction minérale de pointe et des solutions innovantes de gestion des nutriments, la mosaïque a révolutionné le paysage agricole, offrant des produits d'engrais haute performance qui comblent l'écart critique entre la recherche scientifique et la productivité agricole. Leur toile complète du modèle commercial révèle une stratégie sophistiquée qui entrelace des pratiques minières durables, une expertise technologique avancée et un engagement profond envers l'amélioration agricole mondiale.

The Mosaic Company (MOS) - Modèle d'entreprise: partenariats clés

Fournisseurs et distributeurs agricoles stratégiques

La société mosaïque maintient des partenariats critiques avec les réseaux de distribution agricole mondiaux:

Type de partenaire	Nombre de partenaires	Portée géographique
Distributeurs agricoles	87	Amérique du Nord, Amérique latine, Europe
Fournisseurs en gros	53	Marchés mondiaux

Partenaires de la technologie des mines et de la production en potasse

Mosaic collabore avec des entreprises de technologie de pointe pour les innovations minières et de production:

• Komatsu Limited (équipement minière)
• Sandvik Group (technologie minière)
• Groupe ABB (Systèmes d'automatisation)

Institutions de recherche et de développement en engrais

Institution de recherche	Focus de la collaboration	Investissement annuel
Université du Minnesota	Recherche en nutrition des cultures	2,3 millions de dollars
Centre international de développement des engrais	Durabilité agricole	1,7 million de dollars

Principaux fabricants d'équipements agricoles

Les partenariats de fabrication d'équipements stratégiques comprennent:

• John Deere
• Cas ih
• AGCO Corporation

Sociétés mondiales de logistique et de transport

Partenaire de logistique	Mode de transport	Volume annuel d'expédition
Ligne Maersk	Expédition maritime	3,2 millions de tonnes métriques
BNSF Railway	Transport ferroviaire	2,7 millions de tonnes métriques
Freight UPS	Transport de camions	1,5 million de tonnes métriques

The Mosaic Company (MOS) - Modèle d'entreprise: activités clés

Extraction minérale phosphate et potasse

En 2023, la mosaïque a exploité 4 mines de phosphate en Floride et 3 mines de potasse au Canada. Les réserves minérales totales estimées à 1,8 milliard de tonnes de phosphate roche et 1,2 milliard de tonnes de potasse.

Emplacement	Type de mine	Capacité de production annuelle
Floride, États-Unis	Mines de phosphate	10,5 millions de tonnes
Saskatchewan, Canada	Mines potasse	8,2 millions de tonnes

Production et fabrication des engrais

Mosaic exploite 12 installations de fabrication à travers l'Amérique du Nord, produisant plus de 22 millions de tonnes de produits d'engrais chaque année.

• Engrais à base de phosphate: 14,6 millions de tonnes
• Engrais à base de potasse: 7,4 millions de tonnes

Recherche et développement agricoles en nutriments

L'investissement annuel de R&D de 87 millions de dollars s'est concentré sur l'efficacité des nutriments et les solutions agricoles durables.

Zone de focus R&D	Investissement
Efficacité des nutriments	42 millions de dollars
Agriculture durable	45 millions de dollars

Gestion mondiale de la distribution et de la chaîne d'approvisionnement

Mosaic maintient un réseau de distribution mondial dans 40 pays, les infrastructures logistiques soutenant les ventes annuelles de 14,2 milliards de dollars.

• Terminaux d'expédition: 22 emplacements
• Centres de distribution: 15 sites mondiaux
• Volume de transport annuel: 35 millions de tonnes

Muissiers et solutions agricoles durables

Cendu à réduire les émissions de carbone de 30% d'ici 2030, avec des émissions de gaz à effet de serre actuelles à 4,2 millions de tonnes métriques CO2 équivalent.

Métrique de la durabilité	État actuel	Cible 2030
Émissions de carbone	4,2 millions de tonnes métriques	2,9 millions de tonnes métriques
Recyclage de l'eau	Taux de recyclage de 65%	Taux de recyclage de 85%

The Mosaic Company (MOS) - Modèle d'entreprise: Ressources clés

Réserves minérales étendues

En 2023, Mosaic Company possède:

Emplacement	Réserves de phosphate	Réserves en potasse
États-Unis	1,7 milliard de tonnes	N / A
Canada	N / A	3,2 milliards de tonnes

Infrastructure minière et traitement

Mosaic fonctionne:

• 8 mines de phosphate en Floride
• 3 mines potasse au Canada
• 6 installations de production en Amérique du Nord
• Capacité de production annuelle de 22 millions de tonnes d'engrais

Expertise technique

Investissement en recherche	Employés de R&D
78 millions de dollars en 2022	127 professionnels de la recherche dédiés

Propriété intellectuelle

• 37 brevets actifs en nutrition agricole
• 12 demandes de brevet en instance

Effectifs

Total des employés	Expérience moyenne
13 200 employés	12,5 ans dans le secteur agricole

The Mosaic Company (MOS) - Modèle d'entreprise: propositions de valeur

Solutions de nutrition des cultures de haute qualité

La mosaïque produit 21,4 millions de tonnes d'engrais de phosphate et de potasse par an. Les revenus des produits de nutrition des cultures en 2023 étaient de 12,7 milliards de dollars. Le portefeuille de produits comprend:

• Ligne d'engrais micro-comparatifs
• Solutions basées sur le phosphate premium
• Produits de chlorure de potassium

Catégorie de produits	Volume de production annuel	Part de marché
Engrais phosphate	11,2 millions de tonnes	22.5%
Engrais en potasse	10,2 millions de tonnes	19.7%

Amélioration durable de la productivité agricole

Mosaic investit 287 millions de dollars par an dans la recherche et le développement agricoles durables. Les objectifs de réduction du carbone comprennent une réduction des émissions de 30% d'ici 2030.

Produits d'engrais scientifiquement développés

L'investissement en R&D de 82,3 millions de dollars en 2023 s'est concentré sur le développement de formulations avancées en nutriments. Le portefeuille de brevets comprend 67 brevets en technologie agricole active.

Technologies de gestion des nutriments de précision

La plate-forme de solutions d'agriculture numérique couvre 4,2 millions d'acres agricoles. Investissement technologique de 45,6 millions de dollars en technologies agricoles de précision.

Soutien agricole mondial et expertise

Opérations sur 6 continents avec soutien agricole dans 40 pays. Réseau de vente mondial de 1 200 spécialistes agricoles.

Région géographique	Volume des ventes annuelles	Pénétration du marché
Amérique du Nord	7,6 millions de tonnes	35.4%
Amérique du Sud	5,3 millions de tonnes	26.7%
Marchés internationaux	8,5 millions de tonnes	37.9%

The Mosaic Company (MOS) - Modèle d'entreprise: relations clients

Partenariats à long terme de l'industrie agricole

La société mosaïque maintient des partenariats stratégiques avec environ 1 200 distributeurs agricoles dans le monde. En 2023, ces partenariats représentaient 87% du volume total des ventes d'engrais de la société.

Type de partenariat	Nombre de partenaires	Couverture des ventes
Distributeurs exclusifs	342	45% du marché mondial
Distributeurs régionaux	858	42% du marché mondial

Services de support technique et de consultation

Mosaic fournit un soutien technique par le biais de 127 spécialistes agricoles dédiés dans 22 pays. En 2023, la société a enregistré 18 375 interactions de consultation client directe.

• Temps de réponse moyen: 6,2 heures
• Évaluation de satisfaction du client: 94,3%
• Services de test des sols gratuits pour 625 clients agricoles à grande échelle

Plates-formes de fiançailles clients numériques

La plate-forme numérique de la société, lancée en 2022, dessert 4 637 clients agricoles actifs avec des outils de gestion des nutriments en temps réel.

Métriques de plate-forme numérique	2023 données
Utilisateurs actifs mensuels	3,912
Téléchargements d'applications mobiles	2,456
Demandes de consultation en ligne	7,283

Recommandations de solutions nutritives personnalisées

La mosaïque génère des recommandations nutritives personnalisées pour 5 214 clients agriculteurs commerciaux utilisant une analyse avancée de données en 2023.

• Solutions d'agriculture de précision couvrant 2,3 millions d'acres
• Algorithmes d'apprentissage automatique analysant les besoins nutritifs spécifiques aux cultures
• Taux de précision de la personnalisation: 92,7%

Formation agricole et programmes éducatifs

En 2023, Mosaic a investi 4,2 millions de dollars dans des programmes de formation agricole, atteignant 8 756 agriculteurs sur plusieurs continents.

Catégorie de programme de formation	Participants	Investissement
Webinaires en ligne	4,532	1,6 million de dollars
Ateliers sur place	3,124	2,1 millions de dollars
Séminaires de formation régionale	1,100	$500,000

The Mosaic Company (MOS) - Modèle d'entreprise: canaux

Équipes de vente directes

La société mosaïque maintient une force de vente directe d'environ 550 représentants commerciaux en Amérique du Nord. En 2022, leur équipe de vente directe a généré 12,4 milliards de dollars de revenus provenant des nutriments agricoles et des produits de nutrition des cultures.

Canal de vente	Nombre de représentants	Couverture géographique
Ventes de nutrition des cultures	285	États-Unis
Distribution d'engrais	265	Canada et Amérique du Nord

Réseaux de distributeurs agricoles

Mosaic collabore avec plus de 1 200 distributeurs agricoles dans le monde, couvrant environ 65 pays.

• Les principaux partenariats des distributeurs incluent CHS Inc.
• Services agricoles nutriens
• Réseaux coopératifs locaux

Type de distributeur	Nombre de partenaires	Volume de distribution annuel
Coopératives agricoles	450	8,2 millions de tonnes
Distributeurs indépendants	750	6,5 millions de tonnes

Plateformes numériques en ligne

Les canaux de vente numériques ont généré 1,3 milliard de dollars de revenus en 2022, ce qui représente 10,4% des ventes totales.

• Site Web de nutrition des cultures de mosaïque
• Plateforme de commande numérique
• Application mobile pour les agriculteurs

Salons et conférences de l'industrie

Mosaic participe à 42 événements internationaux du commerce agricole chaque année, atteignant environ 85 000 professionnels agricoles.

Catégorie d'événements	Nombre d'événements	Public estimé
Spectacles agricoles internationaux	18	45 000 professionnels
Conférences agricoles régionales	24	40 000 professionnels

Collaborations des établissements de recherche agricole

Mosaic s'associe à 27 institutions de recherche dans le monde, investissant 42 millions de dollars dans des programmes de recherche agricole collaboratifs en 2022.

• Université de Floride
• Université d'État de l'Iowa
• Institut international de nutrition des plantes

Focus de recherche	Nombre de partenariats	Investissement annuel
Recherche en nutrition des cultures	15	24 millions de dollars
Agriculture durable	12	18 millions de dollars

The Mosaic Company (MOS) - Modèle d'entreprise: segments de clientèle

Agriculteurs commerciaux à grande échelle

Mosaic dessert les agriculteurs commerciaux à grande échelle avec un potentiel de revenus annuel de 500 000 $ à 50 millions de dollars en production agricole. Les principaux segments agricoles comprennent:

Type de culture	Taille du marché mondial	Pénétration du marché de la mosaïque
Maïs	250 milliards de dollars	22% de part de marché
Soja	180 milliards de dollars	18% de part de marché
Blé	210 milliards de dollars	15% de part de marché

Coopératives agricoles

La mosaïque cible les coopératives agricoles avec un pouvoir d'achat collectif:

• Taille coopérative moyenne: 500 à 5 000 membres
• Volume d'achat annuel des engrais: 10 à 50 millions de dollars
• Concentration géographique: Amérique du Nord, Brésil, Argentine

Fabricants mondiaux d'équipement agricole

Les segments de clients clés du fabricant comprennent:

Fabricant	Ventes annuelles d'équipement	Relation mosaïque
John Deere	48,3 milliards de dollars	Fournisseur de nutriments primaire
CNH Industrial	33,4 milliards de dollars	Partenariat stratégique
AGCO Corporation	11,1 milliards de dollars	Vendeur de nutriments préféré

Distributeurs de produits de nutrition des cultures

Mosaic dessert les distributeurs avec une portée de marché importante:

• Les 50 meilleurs distributeurs contrôlent 65% du marché mondial des engrais
• Volume de distribution annuel moyen: 500 000 à 2 millions de tonnes
• Couverture géographique: Amérique du Nord, Europe, Amérique du Sud

Organisations agricoles internationales

Mosaic collabore avec les organisations agricoles mondiales:

Organisation	Budget annuel	Focus de la collaboration
FAO (un)	1,2 milliard de dollars	Agriculture durable
Division de l'agriculture de la Banque mondiale	5,7 milliards de dollars	Programmes de sécurité alimentaire
Centres de recherche CGIAR	900 millions de dollars	Innovation des cultures

The Mosaic Company (MOS) - Modèle d'entreprise: Structure des coûts

Dépenses d'extraction et de traitement des minéraux

Pour l'exercice 2023, la société Mosaic a déclaré le coût total des marchandises vendues à 11,4 milliards de dollars. Réflexion spécifique des dépenses d'extraction des minéraux:

Catégorie de dépenses	Montant (millions de dollars)
Coûts d'extraction de phosphate	1,850
Dépenses opérationnelles d'exploitation en potasse	2,100
Maintenance de l'équipement de traitement	450

Investissements de recherche et développement

Les dépenses de R&D pour 2023 ont totalisé 87 millions de dollars, en se concentrant sur l'innovation agricole et les technologies d'engrais durables.

Transport et logistique mondiaux

Coûts de transport et de distribution pour 2023:

• Expédition et fret: 620 millions de dollars
• Infrastructure logistique: 210 millions de dollars
• Maintenance du réseau mondial de distribution: 180 millions de dollars

Compliance et durabilité environnementales

Zone de conformité	Investissement annuel (millions de dollars)
Rassasie environnementale	95
Initiatives de durabilité	75
Conformité réglementaire	55

Infrastructure de main-d'œuvre et de technologie

Dépenses liées à la main-d'œuvre et à la technologie pour 2023:

• Compensation totale des employés: 1,2 milliard de dollars
• Investissement infrastructure technologique: 120 millions de dollars
• Coûts de transformation numérique: 85 millions de dollars

The Mosaic Company (MOS) - Modèle d'entreprise: Strots de revenus

Ventes d'engrais phosphate

En 2023, Mosaic a rapporté des revenus de segments de phosphate de 6,03 milliards de dollars. L'entreprise a produit 22,4 millions de tonnes de produits de phosphate dans le monde.

Catégorie de produits	Revenus ($ m)	Volume (million de tonnes)
Engrais phosphate	6,030	22.4
Alimentation animale phosphate	412	1.5

Offres de produits en potasse

Le segment en potasse de Mosaic a généré 4,92 milliards de dollars de revenus au cours de 2023, avec une production mondiale de 19,3 millions de tonnes.

Type de produit en potasse	Revenus ($ m)	Part de marché (%)
Potasse agricole	4,620	15.2
Potasse industrielle	300	3.8

Nutriments agricoles spécialisés

• Ventes de micronutriments: 378 millions de dollars
• Mélanges d'engrais spécialisés: 612 millions de dollars
• Solutions d'agriculture de précision: 214 millions de dollars

Expansion internationale du marché agricole

Les revenus internationaux ont totalisé 5,7 milliards de dollars en 2023, ce qui représente 47% du total des revenus de l'entreprise.

Région géographique	Revenus ($ m)	Taux de croissance (%)
l'Amérique latine	2,100	8.3
Asie-Pacifique	1,850	6.7
Europe / Afrique	1,750	5.9

Licence d'innovation technologique

Les revenus des licences technologiques ont atteint 42 millions de dollars en 2023, avec 5 accords de transfert de technologie actifs.

• Précision Agriculture Technology Licensing: 24 millions de dollars
• Technologies d'efficacité des nutriments: 18 millions de dollars

The Mosaic Company (MOS) - Canvas Business Model: Value Propositions

You're looking at the core promises The Mosaic Company is making to its customers and the market as of late 2025. It's about being the essential provider, pushing innovation, and securing a strategic position in the global food system.

Single-source supply of essential phosphate and potash crop nutrients remains a foundational value proposition. The Mosaic Company mines, produces, and distributes millions of tonnes of high quality potash and phosphates products each year, underpinning global crop yields.

The push toward higher-value products is clear, with a specific, actionable target set for the end of the year:

• Achieve 30% performance product sales as a share of total production of phosphate and potash crop nutrient tonnes by 2025.
• Advanced Performance Products, such as MicroEssentials®, are central to this strategy, offering improved nutrient efficiency and a better return on investment for farmers.

The strategic importance of the core business has been formally recognized, which translates into value through policy support and supply chain security:

Enhanced food security and national security is now explicitly linked to the company's output, following a major governmental action. The U.S. Department of the Interior added phosphate and potash to the nation's Critical Minerals List on November 6, 2025. This designation informs federal policy, investment priorities, and permitting processes aimed at strengthening domestic mineral supply chains.

For the next-generation biological solutions, the Mosaic Biosciences platform is scaling up, moving beyond traditional nutrients to improve nutrient use efficiency sustainably.

• Revenue for Mosaic Biosciences in the first half of 2025 more than doubled versus the same period last year.
• The platform is on track to reach its $70 million revenue target for the full year 2025.

Reliability of supply is quantified by the latest production outlook, showing confidence in operational recovery and capacity expansion. Here's a quick look at the key 2025 operational targets and guidance points:

Metric	Guidance/Target for Full-Year 2025	Source Quarter
Potash Production Volume Guidance	9.3 to 9.5 million tonnes	Q2 2025
Mosaic Fertilizantes Sales Volumes	10.0 - 10.8 million tonnes	2025E
Performance Product Sales Share Target	30% of total phosphate and potash crop nutrient tonnes	By 2025
Mosaic Biosciences Revenue Target	$70 million	2025

The company's operational execution is supporting this, with the Esterhazy Hydrofloat project completed in July, adding 400,000 tonnes of annual capacity at that low-cost mine. Also, the cost reduction program achieved its initial $150 million target and has been expanded to $250 million to include value capture and additional initiatives. If onboarding those new biological products takes longer than expected, adoption rates might slow, but the production guidance looks solid.

Finance: draft 13-week cash view by Friday.

The Mosaic Company (MOS) - Canvas Business Model: Customer Relationships

You're looking at how The Mosaic Company (MOS) manages its relationships with the diverse set of buyers-from massive global distributors to individual family farms-as of late 2025. It's a mix of high-touch personal service and scaled digital platforms.

Dedicated account management for large global wholesale and distributor customers

For the largest buyers, the relationship is clearly personalized, relying on direct contact points. When the new digital platform, Mosaic Direct, was being rolled out, customers were explicitly told to contact their Mosaic Account Manager or Customer Service team for support in the interim period. This suggests the account manager remains the primary, high-value touchpoint for complex transactions and ongoing supply chain needs, especially given the global nature of their potash and phosphate sales.

Here's a look at the scale of the business these relationships support, which gives context to the importance of these key accounts:

Metric	Value (as of late 2025 data)	Context/Period
Q2 2025 Net Income	$411 million	Second Quarter 2025
Q2 2025 Adjusted EBITDA	$566 million	Second Quarter 2025
Mosaic Fertilizantes (Brazil) Q3 Sales Volume	Approximately 2.8 million tonnes	Preliminary Third Quarter 2025
Potash Production Volume Guidance (Raised)	9.3 to 9.5 million tonnes	Full Year 2025

Digital initiatives to modernize and improve the customer experience

The Mosaic Company is actively modernizing how customers interact with them digitally. They retired the older Mosaic Online platform on June 28, 2024, to introduce a new, modernized experience called Mosaic Direct. This shift was developed based on direct customer input, aiming for a better experience.

The new platform focuses on:

• Streamlined insight into the customer account.
• Self-service account management features.
• Faster response times.
• More accurate data availability.
• Tools for quote requests and order tracking.

Technical sales support for Performance Products and agronomic advice

Support for specialized products is tied closely to the company's focus on advanced crop nutrition and sustainability outcomes. The Mosaic Biosciences platform is advancing next-generation biological solutions designed to help farmers improve nutrient use efficiency and crop performance sustainably. This platform underpins the technical sales effort.

The push toward performance products is quantified by a key 2025 ESG target:

• Target: Achieve 30% performance product sales as a share of total phosphate and potash crop nutrient tonnes by 2025.
• Actual Progress: Achieved 29.5% sales of performance products.

The technical advice component is also evident in the agronomic focus of their sustainability work, particularly the 4R Nutrient Stewardship program in North America, which involves expanding best practices in nutrient use efficiency.

Strategic relationships with farmers via sustainability programs

The Mosaic Company Foundation for Sustainable Food Systems drives strategic relationships by partnering with farmers on the ground across multiple continents. These programs focus on building resilient farming communities and increasing productivity.

Key quantifiable impacts from these farmer-facing strategic relationships include:

• United States: Funding staff experts and expanding 4R Nutrient Stewardship best practices to cover approximately 15.8 million acres as of 2024, working toward a 2025 goal of 25 million acres.
• India (Krishi Jyoti program): More than 760,000 people have benefited, achieving a 35% yield increase for key crops.
• Brazil (The Villages Project): Participating family farms have seen yield increases by as much as 175%.

Looking ahead, The Mosaic Company Foundation plans to expand its efforts in India and Brazil by increasing the number of family farms participating in its projects by 15%. Furthermore, the launch of the FarmPath program in the US, supported by the Foundation, has a beginning goal of enrolling 300 participants, with applications opening in early 2026.

The Mosaic Company (MOS) - Canvas Business Model: Channels

You're looking at how The Mosaic Company moves its product from production to the customer, which is a mix of massive global logistics and targeted regional access. It's not just about making the product; it's about getting that bulk commodity where it needs to go efficiently.

Global wholesale distribution network for bulk commodity sales.

The core of The Mosaic Company's channel strategy relies on moving massive volumes of phosphate and potash through established international wholesale channels. This is the backbone for reaching global agricultural markets outside of their direct-to-market segments. For the third quarter of 2025, for instance, the Phosphate segment moved approximately 1.6 million tonnes in sales volumes, while the Potash segment moved about 2.3 million tonnes. The company's overall 2025 sales volume outlook was projected to be between 9.4 to 9.6 million tonnes.

The scale of these operations is best seen when you look at the segment performance, which reflects the reach of these channels:

Segment	Q3 2025 Net Sales (Millions USD)	Q3 2025 Sales Volumes (Million Tonnes)
Mosaic Fertilizantes	1,600	Approx. 2.8
Phosphate (Global/Other)	1,300	Approx. 1.6
Potash (Global/Other)	N/A (Net Sales not specified for Q3)	Approx. 2.3

Mosaic Fertilizantes segment for direct market access in Brazil.

In Brazil, The Mosaic Company uses its dedicated Mosaic Fertilizantes segment to gain direct access to farmers, which is a key strategic differentiator. This channel is clearly growing its footprint. The sales volumes for this segment in the third quarter of 2025 were approximately 2.8 million tonnes, marking a 25% increase from the second quarter of 2025. Management had projected approximately 15% sales volume growth for the entire Mosaic Fertilizantes segment in 2025. The segment reported net sales of $1.6 billion for the third quarter of 2025.

New blending and distribution capacity, like the Palmeirante facility.

The investment in localized infrastructure directly supports the Brazilian channel strategy. The new blending, storage, and distribution plant in Palmeirante, Tocantins, Brazil, began operations in July 2025. This was an $84 million investment. The facility has an annual capacity to process 1 million tonnes of fertilizer, with an anticipated contribution of approximately 500,000 tonnes in 2025 alone. This new capacity is crucial, as distribution sales across Brazil are targeted to grow from less than 8 million tonnes in 2024 to 13 - 14 million tonnes by the end of the decade. The Palmeirante facility is expected to generate a margin of $30 - $40 per tonne.

Direct sales and marketing channels for Mosaic Biosciences products.

For the Mosaic Biosciences platform, which focuses on biological solutions, the channel approach shifts to direct engagement and marketing to build brand recognition. The company continues to invest in go-to-market channels and marketing efforts. The strategy is clearly gaining traction, as Mosaic Biosciences was on track to double its annual revenue in 2025. Furthermore, management expected a positive EBITDA contribution from Mosaic Biosciences in the fourth quarter of 2025.

Here are the key channel-related metrics you should track:

• Palmeirante facility investment: $84 million.
• Palmeirante 2025 throughput estimate: Approx. 500,000 tonnes.
• Mosaic Biosciences revenue growth target: Double annual revenue.
• Mosaic Fertilizantes sales volume growth target for 2025: Approx. 15%.

Finance: draft 13-week cash view by Friday.

The Mosaic Company (MOS) - Canvas Business Model: Customer Segments

You're looking at the core buyers for The Mosaic Company's essential crop nutrients as of late 2025. Their customer base is broad, spanning the entire agricultural supply chain globally.

Global fertilizer manufacturers and distributors represent a significant portion of The Mosaic Company's off-take, particularly for bulk potash and phosphate products sold internationally. For the first quarter of 2025, the Potash segment reported net sales of $570 million, and the Phosphate segment reported $1.10 billion in revenue, indicating substantial sales to these large-scale buyers. Preliminary third quarter 2025 potash sales volumes were approximately 2.3 million tonnes, serving these global distribution channels.

Large-scale commercial farmers in key agricultural regions (e.g., U.S., Brazil) are directly served through The Mosaic Company's extensive distribution network, especially via the Mosaic Fertilizantes segment. This segment is a major focus, with 2025 sales volume guidance set in the range of 10.0 to 10.8 million tonnes. The focus on Brazil is clear, as preliminary third quarter 2025 sales volumes for Mosaic Fertilizantes reached approximately 2.8 million tonnes, a 25% increase from the second quarter of 2025.

Animal feed ingredient manufacturers are a distinct, though smaller, customer group, served through specialized products. The Mosaic Company's focus here is growing, as evidenced by Mosaic Biosciences product sales growing more than 100% in the first half of 2025 compared to the first half of 2024. This shows a clear, high-growth customer segment for their animal nutrition offerings.

Industrial users of potash (e.g., ice-melter, water softener regenerant) are served by the broader Potash segment, which has approximately 10.4 million tonnes of operational potash capacity. While the primary focus is agriculture, these industrial applications provide a baseline demand floor. The Phosphate segment preliminary third quarter 2025 sales volumes were approximately 1.6 million tonnes, some of which supports industrial applications alongside crop nutrition.

Here is a look at the revenue contribution from the main product segments, which directly map to these customer groups, based on Q1 2025 figures:

Customer-Facing Segment	Q1 2025 Net Sales (Millions USD)	Q3 2025 Preliminary Sales Volume (Million Tonnes)
Phosphate (Primarily Crop Nutrition)	$1,100	1.6
Potash (Crop Nutrition & Industrial)	$570	2.3
Mosaic Fertilizantes (Brazil/South America Focus)	$934	2.8

Key characteristics defining The Mosaic Company's customer engagement include:

• Customer base includes wholesalers, retail dealers, and individual growers worldwide.
• The company is the largest U.S. producer of potash and phosphate fertilizer.
• Mosaic Fertilizantes is focused on optimizing profitability in a tight credit environment in Brazil.
• The company is executing a strategy to redeploy capital from non-core assets, such as the Patos de Minas sale for $111 million.

The Mosaic Company (MOS) - Canvas Business Model: Cost Structure

You're looking at the core expenses that keep The Mosaic Company's massive mining and processing operations running, which is definitely where the big dollars go. This structure is heavily weighted toward fixed assets and the massive scale required to move product globally.

High fixed costs are inherent in the business due to the nature of mining and processing phosphate and potash. These costs cover the upkeep and depreciation of mines, processing plants, and specialized equipment. To give you a concrete example of the investment required, The Mosaic Company's 2025 guidance for total Capital Expenditures was set in the range of $\mathbf{\$1.2} \text{ to } \mathbf{\$1.3} \text{ billion}$.

This high level of capital spending is for maintaining and improving the asset base. For instance, in the third quarter of 2025, capital expenditures totaled $\mathbf{\$364} \text{ million}$.

The focus on operational efficiency translates directly into managing operating costs to achieve the lowest possible cash cost of production. For the third quarter of 2025, The Mosaic Company reported its MOP (Muriate of Potash) cash cost of production at $\mathbf{\$71} \text{ per tonne}$. In the Phosphate segment for the same quarter, the cash cost of conversion per tonne was $\mathbf{\$131}$.

Variable costs are tied closely to the market prices of key feedstocks. For phosphate production, this includes materials like ammonia and sulfur. While specific 2025 variable costs for these inputs aren't fully itemized in the latest reports, benchmark natural gas costs-a primary driver for ammonia-dropped to as low as $\mathbf{\$355/t}$ in early 2025.

Here's a quick look at some key operating cost metrics from Q3 2025:

Cost Metric	Segment	Q3 2025 Amount
Cash Cost of Production per Tonne	Potash (MOP)	\$71 per tonne
Cash Cost of Conversion per Tonne	Phosphate	\$131 per tonne
Idle and Turnaround Expenses (Total)	Consolidated	\$16 million

Logistics and transportation costs are a major component of the overall cost structure, given the global distribution network. The company actively works to mitigate these. For example, one internal road system project implemented in 2025 was estimated to cut freight costs by $\mathbf{21\%}$.

The cost structure is also impacted by specific segment performance metrics:

• Potash Total MOP Cash Costs (Q3 2025): $\mathbf{\$459} \text{ million}$.
• Phosphate Total COGS (Q3 2025): $\mathbf{\$1,146} \text{ million}$.
• Mosaic Fertilizantes Total COGS (Q3 2025): $\mathbf{\$1,410} \text{ million}$.

Finance: draft 13-week cash view by Friday.

The Mosaic Company (MOS) - Canvas Business Model: Revenue Streams

You're looking at The Mosaic Company's revenue generation as of late 2025, based on the latest reported figures from the third quarter of 2025. Honestly, the business model is still heavily reliant on the core nutrients, but the growth story is clearly shifting toward higher-value areas.

Sales of Potash products (MOP) from the Potash segment remain a foundational revenue source, bolstered by strong global demand that pushed prices higher in the third quarter. For Q3 2025, the Potash segment brought in net revenues of $695 million, supported by sales volumes of 2.3M tonnes. The realized MOP FOB Mine price for that quarter was $271/tonne. Looking ahead, The Mosaic Company expected full-year 2025 potash production volumes to be in the range of 9.1 to 9.4 million tonnes.

The Sales of Phosphate products (DAP/MAP) from the Phosphate segment also contributed significantly, showing recovery as asset health improved. Phosphate segment net revenues hit $1,290M in Q3 2025, with sales volumes reaching 1.7M tonnes. The realized DAP FOB Plant price for the third quarter was $714/tonne. The full-year 2025 guidance for phosphate production volumes was set between 6.3 - 6.5 million tonnes.

Revenue from Blended fertilizer sales and distribution margins from Mosaic Fertilizantes showed robust performance, even while navigating credit issues in Brazilian agriculture. This segment posted net revenues of $1,592M in Q3 2025, with sales volumes at 2.8M tonnes. Operating income for the segment was $96 million, and adjusted EBITDA reached $241 million in the quarter. Management guided for full-year 2025 Mosaic Fertilizantes sales volumes between 9.4 - 9.6 million tonnes.

The push toward High-margin Performance Products sales, driving profitability, is a key strategic theme. While specific revenue for all performance products outside of Biosciences isn't broken out clearly in the Q3 snapshot, the strategy is clear: entry into these value-added segments helps The Mosaic Company achieve higher average selling prices and expand gross margin over time.

Finally, the Emerging revenue from Mosaic Biosciences is a clear growth vector. Sales for this platform are on track to more than double to about $70 million in 2025. Furthermore, The Mosaic Company expects the Biosciences business to be EBITDA positive in the fourth quarter of 2025.

Here's a quick look at the key Q3 2025 revenue and volume drivers:

Revenue Stream Component	Q3 2025 Net Revenues (Millions USD)	Q3 2025 Sales Volumes (Million Tonnes)	Key Price Metric (Q3 2025)
Potash (MOP)	$695M	2.3M	MOP FOB Mine: $271/tonne
Phosphate (DAP/MAP)	$1,290M	1.7M	DAP FOB Plant: $714/tonne
Mosaic Fertilizantes	$1,592M	2.8M	Operating Income: $96 million
Mosaic Biosciences (Target)	N/A (Targeted Full Year)	N/A	Targeted Full Year 2025 Sales: $70 million

You can see the revenue concentration in the core nutrients, but the Biosciences target shows where future margin expansion is planned. If onboarding takes 14+ days, churn risk rises, but for The Mosaic Company, the risk right now is more about sustaining high fertilizer prices.

Finance: draft 13-week cash view by Friday.