MicroVision, Inc. (MVIS): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama de innovación tecnológica en rápida evolución, Microvision, Inc. (MVIS) emerge como un jugador fundamental, posicionándose estratégicamente en la intersección de la conducción autónoma, la realidad aumentada y las tecnologías de sensación avanzada. Con un enfoque relacionado con la navaja de afeitar en soluciones de lidar de vanguardia y micro-demostración, la compañía ha creado un modelo de negocio dinámico que aprovecha las tecnologías propietarias, las asociaciones estratégicas y un enfoque de pensamiento a futuro para abordar las demandas de los mercados emergentes en automotriz, electrones de consumo, consumo, electronics, consumo, electrones, consumo, consumo de consumo, y sectores industriales.

Microvision, Inc. (MVIS) - Modelo de negocio: asociaciones clave

Microsoft Hololens Aumented Reality Technology Collaboration

Microvision tiene una colaboración tecnológica continua con Microsoft para componentes de visualización de realidad aumentada. A partir del cuarto trimestre de 2023, la asociación involucra tecnología de escaneo LiDAR y láser para dispositivos de realidad mixta de HoloLens.

Métrico de asociación	2023 datos
Duración de colaboración	En curso desde 2018
Ingresos de licencia tecnológica	$ 2.1 millones en 2023
Acuerdos de transferencia de tecnología	3 contratos de transferencia de tecnología activa

Asociaciones de desarrollo de sensores de lidar automotriz

Microvision está desarrollando activamente tecnologías de sensor de lidar automotriz con múltiples fabricantes automotrices.

• Asociaciones de proveedores automotrices de nivel 1
• Desarrollo de tecnología de sistemas de asistencia de controlador avanzado (ADAS)
• Integración de sensor de conducción autónoma

Asociación automotriz	Estado	Etapa de desarrollo
OEM automotriz sin nombre 1	Desarrollo de prototipos activos	Fase de prueba avanzada
OEM automotriz sin nombre 2	Colaboración inicial	Fase de diseño temprano

Asociaciones de fabricación de contratos

Microvision mantiene asociaciones de fabricación estratégica para la producción de tecnología de detección avanzada.

• Fabricantes de componentes ópticos de precisión
• Socios de fabricación de semiconductores
• Contratistas de ensamblaje de electrónica

Socio de fabricación	Capacidad de producción	Valor anual del contrato
Fabricante de contrato sin nombre 1	50,000 unidades de sensor/año	$ 3.4 millones
Fabricante de contrato sin nombre 2	25,000 unidades de sensor/año	$ 1.7 millones

Investigación y instituciones tecnológicas

Microvision colabora con instituciones de investigación para el desarrollo de tecnología de detección avanzada.

Institución de investigación	Enfoque de investigación	Inversión de colaboración
Laboratorio de investigación de la Universidad sin nombre 1	Desarrollo de algoritmo LiDAR	Subvención de investigación anual de $ 750,000
Instituto de Tecnología sin nombre	Innovaciones de escaneo láser	$ 500,000 Financiación de la investigación colaborativa

Microvision, Inc. (MVIS) - Modelo de negocio: actividades clave

Investigación y desarrollo de tecnología del sensor LiDAR

A partir del cuarto trimestre de 2023, Microvision invirtió $ 11.2 millones en gastos de I + D enfocados específicamente en el desarrollo de la tecnología LiDAR. Los esfuerzos de investigación de la compañía se concentraron en aplicaciones de detección automotriz e industrial.

Área de enfoque de I + D	Monto de la inversión	Etapa tecnológica
Lidar automotriz	$ 6.7 millones	Prototipo avanzado
Detección industrial	$ 4.5 millones	Desarrollo prototipo

Innovación en tecnología de escaneo de micro-visualización y láser

Microvision mantuvo el desarrollo activo en tecnologías de microgrimas con un equipo enfocado de 37 profesionales de la ingeniería.

• Desarrollo de tecnología de escaneo láser de estado sólido
• Ingeniería de microgrimas de alta resolución
• Miniaturización de sistemas de escaneo óptico

Generación de propiedad intelectual y gestión de cartera de patentes

A diciembre de 2023, la microvisión tenía 541 patentes totales, con 213 otorgadas y 328 pendientes en múltiples dominios tecnológicos.

Categoría de patente	Patentes totales	Patentes concedidas	Patentes pendientes
Tecnología LiDAR	187	89	98
Microesplay	214	87	127
Escaneo láser	140	37	103

Desarrollo de prototipos de tecnología de detección avanzada

En 2023, Microvision desarrolló 4 plataformas de detección de prototipos principales dirigidas a los mercados automotrices, electrónicos de consumo e industriales.

• Prototipo LiDAR automotriz de corto alcance
• Prototipo de visualización de realidad aumentada del consumidor
• Sistema de detección de visión de máquina industrial
• Prototipo de percepción del vehículo autónomo

Comercialización estratégica de productos y posicionamiento del mercado

Los esfuerzos de comercialización de Microvision en 2023 se centraron en generar $ 16.3 millones en ingresos, con asociaciones estratégicas en los sectores de electrónica automotriz y de consumo.

Segmento de mercado	Ganancia	Asociaciones estratégicas
Automotor	$ 9.7 millones	3 compromisos OEM
Electrónica de consumo	$ 6.6 millones	2 principales socios tecnológicos

Microvision, Inc. (MVIS) - Modelo de negocio: recursos clave

Tecnologías de escaneo láser y micro-visualización patentados

Microvisión se mantiene 29 patentes activas Relacionado con las tecnologías de escaneo láser y micro-vislay a partir del cuarto trimestre de 2023.

Categoría de tecnología	Número de patentes	Estado de patente
Pantalla de escaneo láser	12	Activo
Tecnología de micro-demostración	17	Activo

Cartera de patentes extensa

Valor total de la cartera de patentes estimado en $ 18.5 millones a partir de 2024.

• Patentes de tecnología de detección: 15
• Patentes de tecnología de visualización: 14
• Patentes de tecnología MEMS: 8

Ingeniería y experiencia técnica

Categoría de personal	Número de empleados
Ingenieros de I + D	47
Especialistas técnicos	22
Expertos en tecnología MEMS	16

Infraestructura de investigación y desarrollo

Gasto de I + D en 2023: $ 14.3 millones

Propiedad intelectual

Valoración total de propiedad intelectual: $ 25.7 millones A partir del cuarto trimestre 2023.

Microvision, Inc. (MVIS) - Modelo de negocio: propuestas de valor

Tecnologías de detección compactas de alta resolución para vehículos autónomos

La tecnología LiDAR de Microvision ofrece:

• Detección de rango de hasta 250 metros
• Campo de visión: 120 grados horizontales, 40 grados verticales
• Resolución: resolución angular de 0.1 grados

Especificación tecnológica	Métricas de rendimiento
Rango de detección	250 metros
Densidad de nubes de puntos	384,000 puntos por segundo
Tamaño	Menos de 100 centímetros cúbicos

Soluciones de visualización avanzada para aplicaciones de realidad aumentada

Características de la tecnología Micro-Display de Microvision:

• Brillo: 3.000 nits
• Resolución: 1920 x 1080 píxeles
• Profundidad del color: 16.7 millones de colores

Tecnologías de sensores rentables y miniaturizadas

Métrico de costo	Valor
Costo de fabricación por unidad	$75 - $125
Escalabilidad de producción	50,000 unidades por mes

Capacidades de detección de lidar de vanguardia

Las especificaciones técnicas incluyen:

• Longitud de onda: 905 nanómetros
• Consumo de energía: 10 vatios
• Temperatura de funcionamiento: -40 ° C a +85 ° C

Soluciones innovadoras de micro-demostración para mercados de tecnología emergente

Segmento de mercado	Aplicaciones potenciales
Automotor	Sistemas avanzados de asistencia al conductor
Electrónica de consumo	Auriculares AR/VR
Industrial	Sistemas de visión artificial

Microvision, Inc. (MVIS) - Modelo de negocio: relaciones con los clientes

Compromiso directo de ventas con fabricantes de automóviles

A partir del cuarto trimestre de 2023, MicroVision informó 2 activos de diseño automotriz gana con proveedores automotrices de nivel 1. La participación de la tecnología LiDAR de la compañía implica interacciones de ventas directas con fabricantes de automóviles dirigidos a un mercado avanzado de sistemas de asistencia de conducir (ADAS).

Tipo de cliente automotriz	Estado de compromiso	Enfoque tecnológico
Proveedores automotrices de nivel 1	2 gana de diseño activo	Tecnología del sensor LiDAR

Soporte técnico y servicios de consulta

Microvision proporciona canales de soporte técnico dedicados con un tiempo de respuesta estimado de 24-48 horas para clientes empresariales y de tecnología automotriz.

• Equipo de soporte de ingeniería dedicado
• Servicios de consulta remota
• Compromiso técnico en el sitio

Asociaciones de desarrollo de tecnología continua

En 2023, Microvision mantuvo 3 asociaciones de desarrollo de tecnología estratégica con fabricantes de electrónica automotriz y de consumo.

Tipo de asociación	Número de asociaciones activas	Dominio tecnológico
Asociaciones de tecnología estratégica	3	Electrónica automotriz y de consumo

Personalización del producto centrado en el cliente

Microvision ofrece soluciones personalizables de LiDAR y micro-demostración con 90% de adaptación de ingeniería flexible para requisitos específicos del cliente.

Actualización de tecnología regular y canales de comunicación

La compañía mantiene las comunicaciones de actualización de tecnología trimestral con una base de clientes estimada de 15-20 socios de tecnología empresarial y automotriz.

• Informes de tecnología trimestrales
• Conferencia anual de clientes
• Plataformas de comunicación digital

Microvision, Inc. (MVIS) - Modelo de negocio: canales

Equipo de ventas directo dirigido a las industrias automotrices y tecnológicas

A partir del cuarto trimestre de 2023, Microvision mantiene un equipo de ventas directo centrado en las tecnologías automotrices de visualización LiDAR y interactivas.

Canal de ventas	Industria objetivo	Alcance estimado
Ventas empresariales directas	OEM automotrices	12 potenciales fabricantes de automóviles
Representantes de ventas de tecnología	Electrónica de consumo	8 asociaciones potenciales de empresas de tecnología

Conferencias tecnológicas y exhibiciones de la industria

La microvisión participa en eventos clave de la industria para mostrar capacidades tecnológicas.

• CES (Consumer Electronics Show) Participación anual
• Conferencia AutoSens para tecnologías de detección automotriz
• NVIDIA GTC (Conferencia de Tecnología GPU)

Documentación técnica en línea y especificaciones del producto

Canal digital para comunicación técnica y detalles del producto.

Plataforma digital	Tipo de contenido	Visitantes mensuales
Sitio web de la empresa	Especificaciones técnicas	Aproximadamente 15,000 visitantes únicos
Documentación técnica de Github	Recursos de desarrollador	5,000 profesionales técnicos estimados

Redes de asociación estratégica

Microvision desarrolla asociaciones de tecnología estratégica.

• Colaboración de Microsoft Hololens
• Compromisos de proveedores de nivel automotriz-1
• Asociaciones de integración de tecnología de semiconductores

Plataformas de marketing digital y comunicación técnica

Canales digitales para marketing y comunicación tecnológica.

Plataforma	Métrico de compromiso	Alcanzar
LinkedIn	Seguidores	32,500 seguidores profesionales
Twitter/X	Seguidores	22,000 entusiastas de la tecnología
Canal técnico de YouTube	Vistas de video	Aproximadamente 250,000 vistas anuales

Microvision, Inc. (MVIS) - Modelo de negocio: segmentos de clientes

Fabricantes de automóviles que desarrollan vehículos autónomos

La tecnología LiDAR de Microvision se dirige a los fabricantes de vehículos autónomos con capacidades de detección de alta precisión.

Segmento de clientes automotrices	Tamaño potencial del mercado	Aplicación tecnológica
Proveedores automotrices de nivel 1	$ 12.4 mil millones para 2025	Sensores de conducción autónomos
Fabricantes de vehículos eléctricos	Potencial de mercado de $ 7.6 mil millones	Sistemas avanzados de asistencia al controlador

Empresas de tecnología de realidad aumentada

La microvisión proporciona tecnologías de micro-demostración y detección para aplicaciones AR.

• Microsoft Hololens Partnership
• Proveedores de soluciones empresariales AR
• Desarrolladores de hardware de realidad mixta

Fabricantes de electrónica de consumo

La microvisión se dirige a los fabricantes de teléfonos inteligentes, tabletas y dispositivos portátiles.

Segmento de electrónica de consumo	Valor de mercado proyectado	Integración tecnológica
Fabricantes de teléfonos inteligentes	$ 521.7 mil millones en 2024	Proyección y detección integrada
Fabricantes de dispositivos portátiles	Tamaño del mercado de $ 387.3 mil millones	Tecnologías de visualización en miniatura

Sectores de automatización industrial y robótica

Las tecnologías de detección de Microvision admiten aplicaciones industriales de precisión.

• Sistemas de visión artificial
• Navegación robótica
• Tecnologías de control de calidad

Instituciones de investigación y desarrollo

Microvision proporciona tecnologías de detección y visualización avanzadas para fines de investigación.

Tipo de cliente de I + D	Asignación de financiación	Enfoque tecnológico
Centros de investigación académicos	$ 124.5 millones anuales	Tecnologías de detección emergentes
Laboratorios de investigación del gobierno	$ 98.3 millones de presupuestos de investigación	Sistemas ópticos avanzados

Microvision, Inc. (MVIS) - Modelo de negocio: Estructura de costos

Gastos significativos de investigación y desarrollo

Para el año fiscal 2023, Microvision reportó gastos de I + D de $ 26.1 millones, lo que representa una inversión significativa en desarrollo tecnológico.

Año fiscal	Gastos de I + D ($ M)
2022	$ 23.4 millones
2023	$ 26.1 millones

Costos de mantenimiento y protección de la propiedad intelectual

Microvision mantiene una cartera de patentes y propiedad intelectual con gastos anuales de protección y mantenimiento estimados en $ 1.2 millones a $ 1.5 millones.

• Costos de presentación de patentes: aproximadamente $ 350,000 anuales
• Tarifas de mantenimiento de patentes: aproximadamente $ 850,000 anualmente

Gastos de fabricación y creación de prototipos

Categoría de gastos	Costo anual ($ M)
Desarrollo prototipo	$ 4.3 millones
Configuración de fabricación	$ 2.7 millones
Materiales y componentes	$ 3.9 millones

Reclutamiento de talentos de personal e ingeniería

Los costos totales de personal para 2023 fueron de aproximadamente $ 18.5 millones, con asignación específica para el reclutamiento de talentos de ingeniería.

• Salario promedio de ingeniería: $ 135,000 por año
• Costos de contratación y contratación: $ 750,000 anualmente
• Fuerza laboral de ingeniería total: 82 empleados

Inversiones en infraestructura y desarrollo de tecnología

Microvision invirtió $ 5.2 millones en infraestructura y desarrollo tecnológico en 2023.

Categoría de inversión de infraestructura	Costo ($ M)
Infraestructura de hardware	$ 2.1 millones
Herramientas de desarrollo de software	$ 1.6 millones
Recursos de computación en la nube	$ 1.5 millones

Microvision, Inc. (MVIS) - Modelo de negocio: flujos de ingresos

Licencias de tecnologías de detección y pantalla

En el cuarto trimestre de 2023, Microvision reportó $ 0.8 millones en ingresos totales, principalmente de actividades de licencia tecnológica.

Categoría de licencias de tecnología	Ingresos anuales estimados (2023)
Tecnología LiDAR automotriz	$ 0.4 millones
Tecnologías de visualización interactiva	$ 0.3 millones
Tecnologías de detección AR/VR	$ 0.1 millones

Venta de productos de sensores LiDAR

Microvision informó ventas limitadas de productos directos en 2023, con ingresos mínimos de los prototipos de sensores LiDAR.

• Ventas de prototipo total del sensor LiDAR: aproximadamente $ 0.1 millones
• Mercados objetivo primarios: automoción e industrial automotriz

Contratos de consultoría y desarrollo de tecnología

Los contratos de desarrollo tecnológico generaron aproximadamente $ 0.2 millones en ingresos durante 2023.

Regalías de asociaciones tecnológicas

Los ingresos por regalías para 2023 fueron mínimos, estimados en menos de $ 50,000.

Acuerdos potenciales de transferencia de tecnología estratégica

Categoría de transferencia de tecnología	Rango de ingresos anual potencial
Tecnología automotriz	$ 1-2 millones
Electrónica de consumo	$ 0.5-1 millones
Aplicaciones industriales	$ 0.3-0.7 millones

Flujos de ingresos estimados totales para microvisión en 2023: aproximadamente $ 1.1 millones.

MicroVision, Inc. (MVIS) - Canvas Business Model: Value Propositions

Cost-effective, scalable solid-state LiDAR for mass adoption.

MicroVision, Inc. is targeting disruptive Average Selling Prices (ASPs) to align with mass-market economics, claiming a cost model supports these goals to enable mass adoption and compete with radar/camera economics. The targeted disruptive ASPs are roughly $200 for short-range sensors and $300 for long-range sensors. The next generation solid-state lidar sensor, MOVIA S, offers an energy-efficient and cost-effective short-range solution.

Metric	Value/Target
Target Short-Range ASP	$200
Target Long-Range ASP	$300
MOVIA S Power Consumption	Low

Integrated perception software for enhanced ADAS safety.

The Movia S sensor, integrated with onboard perception software, is presented as an advanced solution that is frictionless for customers to integrate. The Tri-Lidar Architecture is designed to enable a wide range of features, from Level 2+ ADAS up to fully autonomous driving (AD).

• The MOVIA S sensor provides a 90°×60° field of view for automotive use.
• Industrial and defense versions of MOVIA S stretch to a 180°×130° field of view.
• Detection ranges for MOVIA S are cited as 30-50 meters at 90% confidence on a 10% reflective target.

Tri-Lidar Architecture reducing system complexity and cost.

The Tri-Lidar Architecture combines several specialized lidar units into a coordinated system, typically utilizing two short-range MOVIA S units and one long-range MAVIN unit. This approach allows each individual lidar unit to be smaller, draw less power, and integrate more easily. The MAVIN long-range unit has a projected power consumption of about 10 watts. This architecture is explicitly designed for a radically reduced complexity and highly cost-effective system.

Component	Role in Architecture
MOVIA S (x2)	Short-range, near-field perception
MAVIN	Long-range detection
System Power Consumption	Less than 7 W (for the combined architecture, sample configuration)

Multi-market solutions spanning automotive, industrial, and defense.

MicroVision, Inc. is actively developing its technology across three core verticals, leveraging the same core technology across each market. The company anticipates line of sight to $30 million to $50 million in revenue from industrial verticals over the next 12 to 18 months, based on Q1 2025 guidance. Q3 2025 revenue was $0.2 million, comprised of sales to industrial customers. The most realistic timeline for significant automotive sector revenue is cited as 2029. For the defense segment, management suggests revenue may materialize sooner than in automotive, pending public demonstrations in the coming year. One projection models the defense revenue run-rate reaching $300 million by the end of 2030.

• Automotive LiDAR TAM projected to grow from $504.2 million in 2023 to $942.1 million by 2030.
• Industrial revenue from Movia L platform is expected to begin in 2026.
• The company ended Q3 2025 with $99.5 million in cash and cash equivalents.

MicroVision, Inc. (MVIS) - Canvas Business Model: Customer Relationships

You're looking at how MicroVision, Inc. (MVIS) manages its relationships with the customers who will ultimately drive volume, which is critical given the long lead times in automotive. The strategy is clearly segmented between high-touch automotive pursuits and scaling industrial deployments.

High-touch, direct engagement with global Automotive OEMs for RFQs

MicroVision, Inc. maintains a direct, high-touch approach with global Automotive Original Equipment Manufacturers (OEMs). As of the first quarter of 2025, the company was actively engaged in nine automotive RFQs (Request for Quotations). Following the unveiling of a new architecture at IAA Mobility in September 2025, the level of engagement increased, involving multiple reformulated RFQs. This direct engagement is necessary because the target production timeline for these programs is not immediate, with volume adoption anticipated to begin around 2028. The focus of these interactions is securing a design win with a scalable product that is cost competitive for mass-market vehicle plans.

Co-development and custom development for specific programs

The relationship deepens beyond simple quoting into co-development, especially with the introduction of new sensor platforms. MicroVision, Inc. is actively demonstrating its next-generation solid-state sensor, MOVIA S, to a number of automotive OEMs. This sensor, which offers an ultra-wide field of view, is designed with an open software framework, allowing customers to embed their own software directly onto the MicroVision sensor, which fundamentally changes perception system development. Furthermore, the company introduced its Tri-Lidar Architecture solution, positioning it as an alternative to single-sensor approaches, which implies a more consultative, custom approach to perception system design for specific OEM needs.

Direct sales and support for industrial end-customer deployment

For the industrial segment, the relationship involves direct sales and support, often integrating MicroVision hardware with advanced software like the LiDAR Collision Avoidance System (LCAS). This segment is intended to bridge the revenue gap until automotive volumes materialize. At the end of 2024, management projected demand potential in the industrial lidar segment between $30 million and $50 million over the following 12 to 18 months. In the second quarter of 2025, revenue was driven by industrial sales, and by the third quarter of 2025, revenue of $0.2 million was reported, comprised of sales in both industrial and automotive verticals. As of Q3 2025, the company noted it was in the final stages of several engagements with industrial customers, which involve ongoing evaluations.

Here's a quick look at the engagement status as of late 2025:

Customer Segment	Key Engagement Metric	Latest Reported Number (2025)
Automotive OEMs	Active RFQ Count	Nine (as of Q1 2025, with multiple reformulated RFQs since)
Automotive OEMs	Targeted Production Start Year	2028 and beyond
Industrial Customers	Projected Demand Potential (from late 2024 view)	$30 million to $50 million over next 12-18 months
Industrial & Automotive	Q3 2025 Revenue Contribution	$0.2 million total revenue

The company is also demonstrating its MOVIA S sensor to numerous industrial and autonomous vehicle customers, indicating broad market interest beyond the initial set of engagements.

The relationship structure is supported by an expanded global sales and engineering leadership team, hired to support commercialization discipline.

• Focus on OEMs with mass market product plans.
• Offering a cost-effective, integrated solution for perception systems.
• Finalizing several LiDAR+LCAS software evaluations in industrial sector.
• Demonstrating MOVIA S with an open software framework for customer embedding.

Finance: draft 13-week cash view by Friday.

MicroVision, Inc. (MVIS) - Canvas Business Model: Channels

You're looking at MicroVision, Inc.'s go-to-market strategy, which is clearly pivoting to capture near-term revenue from industrial and defense sectors while maintaining long-term automotive pursuits. The channel strategy relies heavily on direct engagement supported by a critical manufacturing partner.

Direct sales team for Automotive OEM and Tier 1 engagement.

MicroVision, Inc. continues to engage directly with top-tier global automotive Original Equipment Manufacturers (OEMs) and Tier 1 suppliers. As of the second quarter of 2025, management reported ongoing engagement in seven RFQs (Requests for Quotation) for automotive programs. The revenue contribution from this channel remains minimal in the near term; for instance, in the second quarter of 2025, the total revenue of $0.2 million included $0.1 million attributed to a single automotive supplier. The company is also pursuing custom development opportunities and has reformulated higher-volume RFQs for passenger vehicles.

Direct sales to industrial customers (AGV/AMR manufacturers).

This vertical is the current primary revenue driver, focusing on customers like AGV (Automated Guided Vehicle) and AMR (Autonomous Mobile Robot) manufacturers. MicroVision, Inc. has line of sight to significant revenue from this channel, projecting $30 million to $50 million in revenue over the next 12 to 18 months following the first quarter of 2025 reporting. The sales are concentrated on their MOVIA L sensor, often integrated with their full-stack ADAS (Advanced Driver-Assistance Systems) software.

Here's the quick math on the recent quarterly revenue concentration:

Reporting Period	Total Revenue Amount	Primary Segment Contribution
Q4 2024	$1.7 million	Multiple industrial customers
Q1 2025	$0.6 million	Primarily industrial verticals
Q2 2025	$0.2 million	Driven by industrial customers
Q3 2025	$0.2 million	Entirely from industrial customer sales

What this table hides is the volatility; Q3 2025 revenue of $0.2 million was flat compared to Q3 2024, showing stabilization at a low base while awaiting higher-volume conversion.

Manufacturing partner (ZF) enabling high-volume delivery.

To support the anticipated high-volume demand from industrial customers, MicroVision, Inc. relies on its manufacturing partnership with ZF, a Tier 1 automotive supplier. This collaboration provides established manufacturing infrastructure and quality control systems, which is critical for scaling production of the MOVIA L sensor. There is a specific production commitment with ZF in France to meet this anticipated industrial demand. The company expects this scaling initiative to lead to a reduced average cost per sensor. Still, management is actively managing production commitments with ZF as they plan to bring up manufacturing capabilities for the next-generation MOVIA S sensor in 2026.

Direct engagement with the US defense sector.

The defense sector is being pursued through direct engagement, leveraging the company's historical expertise and recent strategic moves. This includes establishing a design office and testing facilities in the D.C. area, staffed with engineering expertise in avionics, to accelerate work on drone-based real-time mapping, ISR (Intelligence, Surveillance, and Reconnaissance), and denied environment navigation. The company is on track to complete the initial proof-of-concept phase for both fixed-wing and rotor drones by the end of 2025. While current revenue contribution is minimal, long-term projections model a run-rate of $300 million from Defense and Industrial applications by the end of 2030.

Key channel development activities in the defense space include:

• Establishing a Defense Advisory Board with deep experience in aeronautical engineering.
• Accelerating development for drone-based perception capabilities.
• Focusing on intelligence, surveillance, and reconnaissance, or ISR, capabilities.
• Planning for the first system and product prototypes for this segment to be available in six to nine months (from Q1 2025 reporting).

Finance: draft 13-week cash view by Friday.

MicroVision, Inc. (MVIS) - Canvas Business Model: Customer Segments

You're looking at MicroVision, Inc. (MVIS) as it navigates a clear strategic pivot in late 2025, moving beyond a singular focus to serve multiple, distinct customer bases with its perception solutions. The current financial reality is that revenue is minimal, but the pipeline across these segments is what drives the long-term valuation story.

The primary revenue source as of the third quarter of 2025 (Q3 2025) is clearly defined: the entire reported revenue of $0.2 million for that quarter came from industrial customer sales. This segment is the immediate focus for sales conversion. To be fair, the company is actively driving momentum in this area to secure near-term revenue opportunities. Management previously projected demand potential in the industrial verticals between $30 million to $50 million over the 12 to 18 months following Q4 2024. Initial revenue from the Movia L platform is now expected in 2026, with the newer MOVIA S sensor contributing possibly in the latter part of 2026 and becoming more significant in 2027.

The company is pursuing several key customer groups, leveraging its core technology across all of them, but with different expected timelines for material revenue realization.

• Global Automotive OEMs pursuing ADAS and autonomous driving.
• Industrial automation companies (AGVs, AMRs, heavy equipment).
• Defense and Military sector for aerial and terrestrial systems.
• Commercial vehicle manufacturers (trucking/logistics).

For the Global Automotive OEMs pursuing ADAS and autonomous driving, MicroVision, Inc. is currently engaged in seven RFQs for passenger vehicle programs. The company introduced the MOVIA S sensor, a short-range, cost-effective solution, and the acquisition of Scantinel Photonics adds long-range FMCW capability specifically for this market. However, management indicates the most realistic timeline for significant automotive sector revenue is 2029, with limited opportunities in 2028 and greater scale anticipated post-2030. A key validation point is the achievement of full integration of the MOVIA lidar into NVIDIA's DRIVE AGX platform.

The Defense and Military sector is seen as a potential source of revenue sooner than automotive. MicroVision, Inc. established a design office in the D.C. area to accelerate development for intelligence, surveillance, and reconnaissance (ISR) capabilities. While definitive timing is not provided, management suggests this segment may materialize before automotive revenue. A projection suggests the Defense and Industrial verticals combined could generate $300 million in annual revenue by the end of 2030. The company plans to demonstrate a complete solution capable of enabling unmanned drones for specific missions in the first half of 2026.

The Commercial vehicle manufacturers (trucking/logistics) segment is directly targeted by the technology gained through the Scantinel Photonics acquisition, which focuses on long-range FMCW lidar for commercial vehicle applications. This overlaps with the longer-range needs of the automotive segment.

Here's a quick look at the revenue expectations tied to these segments based on late 2025 management commentary:

Customer Segment	Near-Term Revenue Driver/Status (Late 2025)	Projected Revenue Materialization	Specific Financial/Volume Data
Industrial Automation	Primary current revenue source; momentum driving near-term sales.	Initial revenue in 2026; more significant in 2027.	Projected demand potential of $30 million to $50 million (12-18 months post-Q4 2024). Q3 2025 revenue was $0.2 million, entirely from this segment.
Global Automotive OEMs	Active engagement via seven RFQs; new MOVIA S sensor launch.	Significant revenue targeted for 2029 and beyond.	No current revenue reported from this segment in Q3 2025.
Defense and Military	Accelerating ISR capabilities with D.C. office; drone solution demo planned.	May materialize sooner than automotive; demo in first half of 2026.	Projected to contribute to a $300 million combined annual run-rate by end of 2030.
Commercial Vehicle Manufacturers	Targeted by long-range FMCW technology from Scantinel acquisition.	Overlaps with automotive timeline; long-range focus.	No specific standalone revenue figures provided for this sub-segment in Q3 2025.

Finance: draft 13-week cash view by Friday.

MicroVision, Inc. (MVIS) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep MicroVision, Inc. running as they pivot toward industrial and defense revenue streams while managing long-term automotive development. The cost structure is heavily weighted toward engineering and development, which is typical for a deep-tech company commercializing complex hardware.

High R&D spending remains a primary cost driver. For the first quarter of 2025, the cash component for Research & Development and Selling, General & Administrative (SG&A) expenses was reported at approximately $11 million per quarter. This focus on engineering is essential to advance the MOVIA S sensor and the Tri-Lidar Architecture.

General and Administrative (G&A) expenses are significant, often bundled with R&D in management reporting. Total operating expenses for the third quarter of 2025 were $12.0 million. This figure included a one-time $1.2 million severance payment related to the CEO transition in Q3 2025. The annual expense run rate projected for fiscal year 2025, based on Q4 2024 figures, was guided to be between $48 million and $50 million.

The scaling of production capacity with ZF is a cost structure element that introduces variable costs but aims for long-term unit cost reduction. MicroVision, Inc. increased MOVIA L sensor production capacity with its Tier 1 partner, ZF, expecting significant output growth in 2025 compared to 2024. This acceleration is explicitly intended to result in a reduced average cost per sensor through economies of scale, which offsets initial scaling expenditures. Furthermore, the partnership with ZF, which manufactures in France, helps ensure cost competitiveness by minimizing exposure to China-based manufacturing risks.

Acquisition costs for new technologies represent strategic, non-recurring expenditures. MicroVision, Inc. executed an agreement in October 2025 to acquire the business and assets of Scantinel Photonics GmbH, a developer of 1550nm FMCW lidar technology. This transaction, expected to close by the end of 2025, involves forming a new German entity, Scantinel GmbH, to retain about 20 engineers in Ulm, Germany. While the specific dollar amount of the asset purchase agreement wasn't detailed, the cost includes integrating this long-range FMCW capability to complement existing time-of-flight sensors.

Here's a quick look at the recent operating expense profile:

Cost Component/Period	Amount (USD)	Notes
Cash R&D and G&A (Q1 2025)	$11 million	Cash used for operations, excluding non-cash items
Total Operating Expenses (Q3 2025)	$12.0 million	Total OpEx before non-cash adjustments
Severance Payments Included (Q3 2025)	$1.2 million	One-time charge related to CEO transition
Cash Used in Operations (Q3 2025)	$16.5 million	Includes a one-time $3.2 million payment for inventory buildup
Projected Annual OpEx Run Rate (FY 2025)	$48 million to $50 million	Projection based on Q4 2024 results

The main categories driving the cost structure are:

• Sustained, high engineering investment for technology development.
• Fixed overhead costs, including G&A, which management has worked to reduce by 47% year-over-year as of Q1 2025.
• Variable manufacturing costs tied to scaling MOVIA L production volume with ZF.
• Strategic, one-time investment for the Scantinel Photonics asset acquisition.

MicroVision, Inc. (MVIS) - Canvas Business Model: Revenue Streams

You're looking at the current revenue reality for MicroVision, Inc. (MVIS) as of late 2025, which is heavily weighted toward near-term, smaller-scale industrial adoption while the larger automotive revenue stream remains a future prospect. The immediate revenue engine is the Sales of Movia L sensors to industrial customers. This segment is the current focus, as management is aligned with shareholders to quickly demonstrate step-function progress here. To be fair, the current numbers reflect this early stage of commercialization.

The TTM Revenue (as of late 2025) is low at $2.63 Million USD. For context, the revenue for the third quarter ending September 30, 2025, was reported as just $0.2 million, which was flat year-over-year for that quarter. This minimal revenue is derived entirely from industrial customer sales. Still, the company has ramped up production capacity with its partner ZF to meet anticipated demand, suggesting a belief that this low figure is temporary.

Here's a quick look at the revenue snapshot, comparing the recent past with the near-term targets:

Metric	Value (USD)	Timeframe/Context
TTM Revenue (as of late 2025)	$2.63 Million	As specified, based on latest reports
Annual Revenue (Fiscal Year 2024)	$4.70 Million	Prior full fiscal year
Q3 2025 Revenue	$0.2 Million	Industrial customer sales only
Projected Industrial Revenue (12-18 months)	$30M to $50M	Target based on Movia L demand

The significant jump you are looking for comes from the Projected revenue of $30M to $50M from industrial over 12-18 months. Management has stated they believe they have line of sight to this range, which reflects anticipated demand for the Movia L sensors in the industrial vertical. This is the near-term commercial goal they are executing against right now.

The third major component of MicroVision, Inc.'s revenue picture is the Future high-volume revenue from awarded Automotive OEM contracts. While the industrial segment is driving current sales, the automotive segment represents the potential for much larger, long-term, high-volume revenue. You should note that as of early 2025, the company remained actively engaged with global automotive OEMs in seven high-volume RFQs (Request for Quotations). However, management has also indicated that OEM sourcing timing may slip, with production introductions not expected to be material until perhaps 2028 or 2029. This means the current revenue structure is not yet benefiting from these large potential contracts.

To summarize the revenue stream drivers and associated timelines, consider these key points:

• Near-term revenue is primarily driven by Movia L sensor sales to industrial customers.
• The company has a production commitment with ZF in France to meet anticipated industrial volume.
• Automotive RFQs are active, but material production revenues are not expected in the immediate future.
• Defense sector contributions are still in early stages, with prototypes expected in six to nine months (from Q1 2025 reporting).
• The company's cash runway has been extended into 2026, providing time to execute this revenue ramp.