MicroVision, Inc. (MVIS): Canvas de modelo de negócios [Jan-2025 Atualizado]

No cenário em rápida evolução da inovação tecnológica, a MicroVision, Inc. (MVIS) surge como um jogador fundamental, se posicionando estrategicamente na interseção da condução autônoma, da realidade aumentada e das tecnologias de detecção avançada. Com um foco nítido em soluções de limí-de-ponta e micro-display, a empresa criou um modelo de negócios dinâmico que aproveita tecnologias proprietárias, parcerias estratégicas e uma abordagem de pensamento avançado para atender às demandas de mercado emergentes em eletrônicos automotivos, consumidores e e setores industriais.

MicroVision, Inc. (MVIS) - Modelo de negócios: Parcerias -chave

Microsoft HoloLens Aumentou a colaboração de tecnologia de realidade

A MicroVision possui uma colaboração de tecnologia em andamento com a Microsoft para componentes de exibição de realidade aumentada. A partir do quarto trimestre 2023, a parceria envolve a tecnologia de varredura Lidar e laser para dispositivos de realidade mista de HoloLens.

Métrica de Parceria	2023 dados
Duração da colaboração	Em andamento desde 2018
Receita de licenciamento de tecnologia	US $ 2,1 milhões em 2023
Acordos de transferência de tecnologia	3 contratos de transferência de tecnologia ativa

Parcerias de Desenvolvimento de Sensores de Lidar Automotivo

A MicroVision está desenvolvendo ativamente tecnologias de sensores de lidar automotivo com vários fabricantes automotivos.

• Parcerias de fornecedores automotivos de nível 1
• Desenvolvimento de Tecnologia Avançado de Assistiações de Driver (ADAS)
• Integração do sensor de direção autônoma

Parceria automotiva	Status	Estágio de desenvolvimento
OEM automotivo sem nome 1	Desenvolvimento ativo do protótipo	Fase de teste avançado
OEM automotivo sem nome 2	Colaboração inicial	Fase de design precoce

Parcerias de fabricação contratadas

A MicroVision mantém parcerias estratégicas de fabricação para produção de tecnologia avançada de sensor.

• Fabricantes de componentes ópticos de precisão
• Parceiros de fabricação de semicondutores
• Contratados de montagem eletrônica

Parceiro de fabricação	Capacidade de produção	Valor anual do contrato
Fabricante contratado sem nome 1	50.000 unidades de sensores/ano	US $ 3,4 milhões
Fabricante contratado sem nome 2	25.000 unidades de sensores/ano	US $ 1,7 milhão

Instituições de pesquisa e tecnologia

A MicroVision colabora com instituições de pesquisa para o desenvolvimento de tecnologia avançada de sensor.

Instituição de pesquisa	Foco na pesquisa	Investimento de colaboração
Laboratório de Pesquisa Universitária sem nome 1	Desenvolvimento do algoritmo LIDAR	Granda de pesquisa anual de US $ 750.000
Instituto de Tecnologia sem nome	Inovações de digitalização a laser	Financiamento de pesquisa colaborativa de US $ 500.000

MicroVision, Inc. (MVIS) - Modelo de Negócios: Atividades -chave

Pesquisa e desenvolvimento de tecnologia do sensor LIDAR

A partir do quarto trimestre de 2023, a MicroVision investiu US $ 11,2 milhões em despesas de P&D, focadas especificamente no desenvolvimento da tecnologia Lidar. Os esforços de pesquisa da empresa concentraram -se em aplicações de detecção automotiva e industrial.

Área de foco em P&D	Valor do investimento	Estágio de tecnologia
LiDAR automotivo	US $ 6,7 milhões	Protótipo avançado
Detecção industrial	US $ 4,5 milhões	Desenvolvimento de protótipo

Inovação tecnológica de micro-exibição e varredura a laser

A MicroVision manteve o desenvolvimento ativo em tecnologias de micro-exibição com uma equipe focada de 37 profissionais de engenharia.

• Desenvolvimento de tecnologia de varredura a laser de estado sólido
• Engenharia de micro-display de alta resolução
• Miniaturização de sistemas de varredura óptica

Gerenciamento de propriedade intelectual e gerenciamento de portfólio de patentes

Em dezembro de 2023, a MicroVision detinha 541 patentes totais, com 213 concedidos e 328 pendentes em vários domínios tecnológicos.

Categoria de patentes	Total de patentes	Patentes concedidas	Patentes pendentes
Tecnologia Lidar	187	89	98
Micro-display	214	87	127
Digitalização a laser	140	37	103

Desenvolvimento de Protótipo de Tecnologia de Sensor Avançado

Em 2023, a MicroVision desenvolveu 4 principais plataformas de detecção de protótipo direcionadas aos mercados automotivos, de consumo eletrônicos e industriais.

• Protótipo LiDAR de curto alcance automotivo
• Realidade aumentada do consumidor protótipo
• Sistema de Sensor de Visão de Máquina Industrial
• Protótipo de percepção de veículos autônomos

Comercialização estratégica de produtos e posicionamento de mercado

Os esforços de comercialização da MicroVision em 2023 focaram em gerar US $ 16,3 milhões em receita, com parcerias estratégicas em setores de eletrônicos automotivos e de consumo.

Segmento de mercado	Receita	Parcerias estratégicas
Automotivo	US $ 9,7 milhões	3 compromissos de OEM
Eletrônica de consumo	US $ 6,6 milhões	2 grandes parceiros de tecnologia

MicroVision, Inc. (MVIS) - Modelo de negócios: Recursos -chave

Tecnologias proprietárias de varredura a laser e micro-display

Microvision mantém 29 patentes ativas Relacionados à varredura a laser e tecnologias de micro-exibição a partir do quarto trimestre 2023.

Categoria de tecnologia	Número de patentes	Status de patente
Exibição de varredura a laser	12	Ativo
Tecnologia de micro-display	17	Ativo

Extenso portfólio de patentes

Valor total da portfólio de patentes estimado em US $ 18,5 milhões a partir de 2024.

• Patentes de tecnologia de detecção: 15
• Patentes de tecnologia de exibição: 14
• Patentes de tecnologia MEMS: 8

Engenharia e experiência técnica

Categoria de pessoal	Número de funcionários
Engenheiros de P&D	47
Especialistas técnicos	22
Especialistas em tecnologia do MEMS	16

Infraestrutura de pesquisa e desenvolvimento

Despesas de P&D em 2023: US $ 14,3 milhões

Propriedade intelectual

Avaliação total da propriedade intelectual: US $ 25,7 milhões A partir do quarto trimestre 2023.

MicroVision, Inc. (MVIS) - Modelo de negócios: proposições de valor

Tecnologias de detecção compacta de alta resolução para veículos autônomos

A tecnologia Lidar da MicroVision oferece:

• Detecção de alcance até 250 metros
• Campo de visão: 120 graus horizontal, 40 graus vertical
• Resolução: resolução angular de 0,1 grau

Especificação de tecnologia	Métricas de desempenho
Faixa de detecção	250 metros
Densidade da nuvem de pontos	384.000 pontos por segundo
Tamanho	Menos de 100 centímetros cúbicos

Soluções de exibição avançada para aplicações de realidade aumentada

Recursos de tecnologia de micro-exibição da MicroVision:

• Brilho: 3.000 nits
• Resolução: 1920 x 1080 pixels
• Profundidade de cor: 16,7 milhões de cores

Tecnologias de sensores econômicos e miniaturizados

Métrica de custo	Valor
Custo de fabricação por unidade	$75 - $125
Escalabilidade de produção	50.000 unidades por mês

Capacidades de detecção de lidar de ponta

As especificações técnicas incluem:

• Comprimento de onda: 905 nanômetros
• Consumo de energia: 10 watts
• Temperatura de operação: -40 ° C a +85 ° C

Soluções inovadoras de micro-display para mercados de tecnologia emergentes

Segmento de mercado	Aplicações em potencial
Automotivo	Sistemas avançados de assistência ao motorista
Eletrônica de consumo	Fones de ouvido AR/VR
Industrial	Sistemas de visão de máquina

MicroVision, Inc. (MVIS) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento direto de vendas com fabricantes de automóveis

A partir do quarto trimestre 2023, a MicroVision relatou 2 vitórias ativas de design automotivo com fornecedores automotivos de Nível-1. O envolvimento da tecnologia LIDAR da empresa envolve interações diretas de vendas com fabricantes de automóveis direcionados ao mercado avançado de sistemas de assistência ao motorista (ADAS).

Tipo de cliente automotivo	Status de engajamento	Foco em tecnologia
Fornecedores automotivos de nível 1	2 vitórias de design ativo	Tecnologia do sensor Lidar

Serviços de suporte técnico e consulta

A MicroVision fornece canais de suporte técnico dedicados com um tempo de resposta estimado de 24 a 48 horas para clientes de tecnologia corporativa e automotiva.

• Equipe dedicada de suporte de engenharia
• Serviços de consulta remota
• Engajamento técnico no local

Parcerias de Desenvolvimento de Tecnologia em andamento

Em 2023, a MicroVision manteve 3 parcerias de desenvolvimento de tecnologia estratégica com fabricantes de eletrônicos automotivos e de consumo.

Tipo de parceria	Número de parcerias ativas	Domínio tecnológico
Parcerias de tecnologia estratégica	3	Eletrônica automotiva e de consumo

Personalização do produto centrada no cliente

A MicroVision oferece soluções personalizáveis ​​de lidar e micro-exibição com Adaptação de engenharia flexível de 90% Para requisitos específicos do cliente.

Canais regulares de atualização e comunicação de tecnologia

A empresa mantém as comunicações trimestrais de atualização de tecnologia com uma base de clientes estimada de 15 a 20 parceiros de tecnologia corporativa e automotiva.

• Briefres de tecnologia trimestrais
• Conferência Anual do Cliente
• Plataformas de comunicação digital

MicroVision, Inc. (MVIS) - Modelo de Negócios: Canais

Equipe direta de vendas direcionando indústrias automotivas e de tecnologia

A partir do quarto trimestre 2023, a MicroVision mantém uma equipe de vendas direta focada em lidar automotivo e tecnologias de exibição interativa.

Canal de vendas	Indústria -alvo	Alcance estimado
Vendas diretas da empresa	OEMs automotivos	12 fabricantes de automóveis em potencial
Representantes de vendas de tecnologia	Eletrônica de consumo	8 parcerias em potencial da empresa de tecnologia

Conferências de Tecnologia e Exposições da Indústria

A microvisão participa de eventos importantes da indústria para mostrar recursos tecnológicos.

• A participação anual da CES (Consumer Electronics Show)
• Conferência AutoSens para tecnologias de detecção automotiva
• Nvidia GTC (Conferência de Tecnologia da GPU)

Documentação técnica online e especificações do produto

Canal digital para comunicação técnica e detalhes do produto.

Plataforma digital	Tipo de conteúdo	Visitantes mensais
Site da empresa	Especificações técnicas	Aproximadamente 15.000 visitantes únicos
Documentação Técnica do Github	Recursos de desenvolvedor	Estimado 5.000 profissionais técnicos

Redes de parceria estratégica

A MicroVision desenvolve parcerias de tecnologia estratégica.

• Microsoft Hololens Collaboration
• Compromissos de fornecedores de camada automotiva-1
• Parcerias de integração de tecnologia semicondutores

Plataformas de marketing digital e comunicação técnica

Canais digitais para marketing e comunicação de tecnologia.

Plataforma	Métrica de engajamento	Alcançar
LinkedIn	Seguidores	32.500 seguidores profissionais
Twitter/x	Seguidores	22.000 entusiastas da tecnologia
Canal técnico do YouTube	Visualizações de vídeo	Aproximadamente 250.000 visualizações anuais

MicroVision, Inc. (MVIS) - Modelo de negócios: segmentos de clientes

Fabricantes automotivos desenvolvendo veículos autônomos

A tecnologia LiDAR da MicroVision tem como alvo os fabricantes de veículos autônomos com recursos de detecção de alta precisão.

Segmento de clientes automotivos	Tamanho potencial de mercado	Aplicação de tecnologia
Fornecedores automotivos de nível 1	US $ 12,4 bilhões até 2025	Sensores de direção autônomos
Fabricantes de veículos elétricos	Potencial de mercado de US $ 7,6 bilhões	Sistemas avançados de assistência ao motorista

Empresas de tecnologia de realidade aumentada

A MicroVision fornece tecnologias de micro-exibição e detecção para aplicações de AR.

• Parceria da Microsoft Hololens
• Provedores de solução AR Enterprise
• Desenvolvedores de hardware de realidade mista

Fabricantes de eletrônicos de consumo

Os fabricantes de dispositivos portáteis de alvos de alvos de microvisão.

Segmento de eletrônicos de consumo	Valor de mercado projetado	Integração de tecnologia
Fabricantes de smartphones	US $ 521,7 bilhões em 2024	Projeção e detecção incorporada
Fabricantes de dispositivos portáteis	US $ 387,3 bilhões de tamanho de mercado	Tecnologias de exibição em miniatura

Setores de automação industrial e robótica

As tecnologias de detecção da MicroVision suportam aplicações industriais de precisão.

• Sistemas de visão de máquina
• Navegação robótica
• Tecnologias de controle de qualidade

Instituições de pesquisa e desenvolvimento

A microvisão fornece tecnologias avançadas de detecção e exibição para fins de pesquisa.

Tipo de cliente de P&D	Alocação de financiamento	Foco em tecnologia
Centros de pesquisa acadêmica	US $ 124,5 milhões anualmente	Tecnologias de detecção emergente
Laboratórios de pesquisa do governo	US $ 98,3 milhões de orçamentos de pesquisa	Sistemas ópticos avançados

MicroVision, Inc. (MVIS) - Modelo de negócios: estrutura de custos

Pesquisa significativa e gastos de desenvolvimento

Para o ano fiscal de 2023, a MicroVision registrou despesas de P&D de US $ 26,1 milhões, representando um investimento significativo em desenvolvimento tecnológico.

Ano fiscal	Despesas de P&D ($ M)
2022	US $ 23,4 milhões
2023	US $ 26,1 milhões

Custos de manutenção e proteção de propriedade intelectual

Microvisão mantém um portfólio de patentes e propriedade intelectual Com despesas anuais de proteção e manutenção estimadas em US $ 1,2 milhão a US $ 1,5 milhão.

• Custos de arquivamento de patentes: aproximadamente US $ 350.000 anualmente
• Taxas de manutenção de patentes: aproximadamente US $ 850.000 anualmente

Despesas de fabricação e prototipagem

Categoria de despesa	Custo anual ($ m)
Desenvolvimento de protótipo	US $ 4,3 milhões
Configuração de fabricação	US $ 2,7 milhões
Materiais e componentes	US $ 3,9 milhões

Pessoal e recrutamento de talentos de engenharia

Os custos totais de pessoal para 2023 foram de aproximadamente US $ 18,5 milhões, com alocação específica para o recrutamento de talentos de engenharia.

• Salário médio de engenharia: US $ 135.000 por ano
• Custos de recrutamento e contratação: US $ 750.000 anualmente
• Força de trabalho total de engenharia: 82 funcionários

Infraestrutura de tecnologia e investimentos em desenvolvimento

A MicroVision investiu US $ 5,2 milhões em infraestrutura e desenvolvimento de tecnologia em 2023.

Categoria de investimento em infraestrutura	Custo ($ m)
Infraestrutura de hardware	US $ 2,1 milhões
Ferramentas de desenvolvimento de software	US $ 1,6 milhão
Recursos de computação em nuvem	US $ 1,5 milhão

MicroVision, Inc. (MVIS) - Modelo de negócios: fluxos de receita

Licenciamento de tecnologias de detecção e exibição

No quarto trimestre de 2023, a MicroVision registrou US $ 0,8 milhão em receita total, principalmente das atividades de licenciamento de tecnologia.

Categoria de licenciamento de tecnologia	Receita anual estimada (2023)
Tecnologia de LiDar automotivo	US $ 0,4 milhão
Tecnologias de exibição interativa	US $ 0,3 milhão
Tecnologias de detecção de AR/VR	US $ 0,1 milhão

Vendas de produtos de sensores LIDAR

A MicroVision relatou vendas limitadas de produtos diretos em 2023, com receita mínima dos protótipos do sensor LIDAR.

• Vendas de protótipo do Sensor Lidar Total: aproximadamente US $ 0,1 milhão
• Mercados -alvo primários: automação automotiva e industrial

Contratos de consultoria e desenvolvimento de tecnologia

Os contratos de desenvolvimento de tecnologia geraram aproximadamente US $ 0,2 milhão em receita durante 2023.

Royalties de parcerias de tecnologia

A renda de royalties para 2023 foi mínima, estimada em menos de US $ 50.000.

Acordos de transferência de tecnologia estratégica em potencial

Categoria de transferência de tecnologia	Faixa de receita potencial
Tecnologia automotiva	US $ 1-2 milhões
Eletrônica de consumo	US $ 0,5-1 milhões
Aplicações industriais	US $ 0,3-0,7 milhão

Total de fluxos estimados de receita para microvisão em 2023: aproximadamente US $ 1,1 milhão.

MicroVision, Inc. (MVIS) - Canvas Business Model: Value Propositions

Cost-effective, scalable solid-state LiDAR for mass adoption.

MicroVision, Inc. is targeting disruptive Average Selling Prices (ASPs) to align with mass-market economics, claiming a cost model supports these goals to enable mass adoption and compete with radar/camera economics. The targeted disruptive ASPs are roughly $200 for short-range sensors and $300 for long-range sensors. The next generation solid-state lidar sensor, MOVIA S, offers an energy-efficient and cost-effective short-range solution.

Metric	Value/Target
Target Short-Range ASP	$200
Target Long-Range ASP	$300
MOVIA S Power Consumption	Low

Integrated perception software for enhanced ADAS safety.

The Movia S sensor, integrated with onboard perception software, is presented as an advanced solution that is frictionless for customers to integrate. The Tri-Lidar Architecture is designed to enable a wide range of features, from Level 2+ ADAS up to fully autonomous driving (AD).

• The MOVIA S sensor provides a 90°×60° field of view for automotive use.
• Industrial and defense versions of MOVIA S stretch to a 180°×130° field of view.
• Detection ranges for MOVIA S are cited as 30-50 meters at 90% confidence on a 10% reflective target.

Tri-Lidar Architecture reducing system complexity and cost.

The Tri-Lidar Architecture combines several specialized lidar units into a coordinated system, typically utilizing two short-range MOVIA S units and one long-range MAVIN unit. This approach allows each individual lidar unit to be smaller, draw less power, and integrate more easily. The MAVIN long-range unit has a projected power consumption of about 10 watts. This architecture is explicitly designed for a radically reduced complexity and highly cost-effective system.

Component	Role in Architecture
MOVIA S (x2)	Short-range, near-field perception
MAVIN	Long-range detection
System Power Consumption	Less than 7 W (for the combined architecture, sample configuration)

Multi-market solutions spanning automotive, industrial, and defense.

MicroVision, Inc. is actively developing its technology across three core verticals, leveraging the same core technology across each market. The company anticipates line of sight to $30 million to $50 million in revenue from industrial verticals over the next 12 to 18 months, based on Q1 2025 guidance. Q3 2025 revenue was $0.2 million, comprised of sales to industrial customers. The most realistic timeline for significant automotive sector revenue is cited as 2029. For the defense segment, management suggests revenue may materialize sooner than in automotive, pending public demonstrations in the coming year. One projection models the defense revenue run-rate reaching $300 million by the end of 2030.

• Automotive LiDAR TAM projected to grow from $504.2 million in 2023 to $942.1 million by 2030.
• Industrial revenue from Movia L platform is expected to begin in 2026.
• The company ended Q3 2025 with $99.5 million in cash and cash equivalents.

MicroVision, Inc. (MVIS) - Canvas Business Model: Customer Relationships

You're looking at how MicroVision, Inc. (MVIS) manages its relationships with the customers who will ultimately drive volume, which is critical given the long lead times in automotive. The strategy is clearly segmented between high-touch automotive pursuits and scaling industrial deployments.

High-touch, direct engagement with global Automotive OEMs for RFQs

MicroVision, Inc. maintains a direct, high-touch approach with global Automotive Original Equipment Manufacturers (OEMs). As of the first quarter of 2025, the company was actively engaged in nine automotive RFQs (Request for Quotations). Following the unveiling of a new architecture at IAA Mobility in September 2025, the level of engagement increased, involving multiple reformulated RFQs. This direct engagement is necessary because the target production timeline for these programs is not immediate, with volume adoption anticipated to begin around 2028. The focus of these interactions is securing a design win with a scalable product that is cost competitive for mass-market vehicle plans.

Co-development and custom development for specific programs

The relationship deepens beyond simple quoting into co-development, especially with the introduction of new sensor platforms. MicroVision, Inc. is actively demonstrating its next-generation solid-state sensor, MOVIA S, to a number of automotive OEMs. This sensor, which offers an ultra-wide field of view, is designed with an open software framework, allowing customers to embed their own software directly onto the MicroVision sensor, which fundamentally changes perception system development. Furthermore, the company introduced its Tri-Lidar Architecture solution, positioning it as an alternative to single-sensor approaches, which implies a more consultative, custom approach to perception system design for specific OEM needs.

Direct sales and support for industrial end-customer deployment

For the industrial segment, the relationship involves direct sales and support, often integrating MicroVision hardware with advanced software like the LiDAR Collision Avoidance System (LCAS). This segment is intended to bridge the revenue gap until automotive volumes materialize. At the end of 2024, management projected demand potential in the industrial lidar segment between $30 million and $50 million over the following 12 to 18 months. In the second quarter of 2025, revenue was driven by industrial sales, and by the third quarter of 2025, revenue of $0.2 million was reported, comprised of sales in both industrial and automotive verticals. As of Q3 2025, the company noted it was in the final stages of several engagements with industrial customers, which involve ongoing evaluations.

Here's a quick look at the engagement status as of late 2025:

Customer Segment	Key Engagement Metric	Latest Reported Number (2025)
Automotive OEMs	Active RFQ Count	Nine (as of Q1 2025, with multiple reformulated RFQs since)
Automotive OEMs	Targeted Production Start Year	2028 and beyond
Industrial Customers	Projected Demand Potential (from late 2024 view)	$30 million to $50 million over next 12-18 months
Industrial & Automotive	Q3 2025 Revenue Contribution	$0.2 million total revenue

The company is also demonstrating its MOVIA S sensor to numerous industrial and autonomous vehicle customers, indicating broad market interest beyond the initial set of engagements.

The relationship structure is supported by an expanded global sales and engineering leadership team, hired to support commercialization discipline.

• Focus on OEMs with mass market product plans.
• Offering a cost-effective, integrated solution for perception systems.
• Finalizing several LiDAR+LCAS software evaluations in industrial sector.
• Demonstrating MOVIA S with an open software framework for customer embedding.

Finance: draft 13-week cash view by Friday.

MicroVision, Inc. (MVIS) - Canvas Business Model: Channels

You're looking at MicroVision, Inc.'s go-to-market strategy, which is clearly pivoting to capture near-term revenue from industrial and defense sectors while maintaining long-term automotive pursuits. The channel strategy relies heavily on direct engagement supported by a critical manufacturing partner.

Direct sales team for Automotive OEM and Tier 1 engagement.

MicroVision, Inc. continues to engage directly with top-tier global automotive Original Equipment Manufacturers (OEMs) and Tier 1 suppliers. As of the second quarter of 2025, management reported ongoing engagement in seven RFQs (Requests for Quotation) for automotive programs. The revenue contribution from this channel remains minimal in the near term; for instance, in the second quarter of 2025, the total revenue of $0.2 million included $0.1 million attributed to a single automotive supplier. The company is also pursuing custom development opportunities and has reformulated higher-volume RFQs for passenger vehicles.

Direct sales to industrial customers (AGV/AMR manufacturers).

This vertical is the current primary revenue driver, focusing on customers like AGV (Automated Guided Vehicle) and AMR (Autonomous Mobile Robot) manufacturers. MicroVision, Inc. has line of sight to significant revenue from this channel, projecting $30 million to $50 million in revenue over the next 12 to 18 months following the first quarter of 2025 reporting. The sales are concentrated on their MOVIA L sensor, often integrated with their full-stack ADAS (Advanced Driver-Assistance Systems) software.

Here's the quick math on the recent quarterly revenue concentration:

Reporting Period	Total Revenue Amount	Primary Segment Contribution
Q4 2024	$1.7 million	Multiple industrial customers
Q1 2025	$0.6 million	Primarily industrial verticals
Q2 2025	$0.2 million	Driven by industrial customers
Q3 2025	$0.2 million	Entirely from industrial customer sales

What this table hides is the volatility; Q3 2025 revenue of $0.2 million was flat compared to Q3 2024, showing stabilization at a low base while awaiting higher-volume conversion.

Manufacturing partner (ZF) enabling high-volume delivery.

To support the anticipated high-volume demand from industrial customers, MicroVision, Inc. relies on its manufacturing partnership with ZF, a Tier 1 automotive supplier. This collaboration provides established manufacturing infrastructure and quality control systems, which is critical for scaling production of the MOVIA L sensor. There is a specific production commitment with ZF in France to meet this anticipated industrial demand. The company expects this scaling initiative to lead to a reduced average cost per sensor. Still, management is actively managing production commitments with ZF as they plan to bring up manufacturing capabilities for the next-generation MOVIA S sensor in 2026.

Direct engagement with the US defense sector.

The defense sector is being pursued through direct engagement, leveraging the company's historical expertise and recent strategic moves. This includes establishing a design office and testing facilities in the D.C. area, staffed with engineering expertise in avionics, to accelerate work on drone-based real-time mapping, ISR (Intelligence, Surveillance, and Reconnaissance), and denied environment navigation. The company is on track to complete the initial proof-of-concept phase for both fixed-wing and rotor drones by the end of 2025. While current revenue contribution is minimal, long-term projections model a run-rate of $300 million from Defense and Industrial applications by the end of 2030.

Key channel development activities in the defense space include:

• Establishing a Defense Advisory Board with deep experience in aeronautical engineering.
• Accelerating development for drone-based perception capabilities.
• Focusing on intelligence, surveillance, and reconnaissance, or ISR, capabilities.
• Planning for the first system and product prototypes for this segment to be available in six to nine months (from Q1 2025 reporting).

Finance: draft 13-week cash view by Friday.

MicroVision, Inc. (MVIS) - Canvas Business Model: Customer Segments

You're looking at MicroVision, Inc. (MVIS) as it navigates a clear strategic pivot in late 2025, moving beyond a singular focus to serve multiple, distinct customer bases with its perception solutions. The current financial reality is that revenue is minimal, but the pipeline across these segments is what drives the long-term valuation story.

The primary revenue source as of the third quarter of 2025 (Q3 2025) is clearly defined: the entire reported revenue of $0.2 million for that quarter came from industrial customer sales. This segment is the immediate focus for sales conversion. To be fair, the company is actively driving momentum in this area to secure near-term revenue opportunities. Management previously projected demand potential in the industrial verticals between $30 million to $50 million over the 12 to 18 months following Q4 2024. Initial revenue from the Movia L platform is now expected in 2026, with the newer MOVIA S sensor contributing possibly in the latter part of 2026 and becoming more significant in 2027.

The company is pursuing several key customer groups, leveraging its core technology across all of them, but with different expected timelines for material revenue realization.

• Global Automotive OEMs pursuing ADAS and autonomous driving.
• Industrial automation companies (AGVs, AMRs, heavy equipment).
• Defense and Military sector for aerial and terrestrial systems.
• Commercial vehicle manufacturers (trucking/logistics).

For the Global Automotive OEMs pursuing ADAS and autonomous driving, MicroVision, Inc. is currently engaged in seven RFQs for passenger vehicle programs. The company introduced the MOVIA S sensor, a short-range, cost-effective solution, and the acquisition of Scantinel Photonics adds long-range FMCW capability specifically for this market. However, management indicates the most realistic timeline for significant automotive sector revenue is 2029, with limited opportunities in 2028 and greater scale anticipated post-2030. A key validation point is the achievement of full integration of the MOVIA lidar into NVIDIA's DRIVE AGX platform.

The Defense and Military sector is seen as a potential source of revenue sooner than automotive. MicroVision, Inc. established a design office in the D.C. area to accelerate development for intelligence, surveillance, and reconnaissance (ISR) capabilities. While definitive timing is not provided, management suggests this segment may materialize before automotive revenue. A projection suggests the Defense and Industrial verticals combined could generate $300 million in annual revenue by the end of 2030. The company plans to demonstrate a complete solution capable of enabling unmanned drones for specific missions in the first half of 2026.

The Commercial vehicle manufacturers (trucking/logistics) segment is directly targeted by the technology gained through the Scantinel Photonics acquisition, which focuses on long-range FMCW lidar for commercial vehicle applications. This overlaps with the longer-range needs of the automotive segment.

Here's a quick look at the revenue expectations tied to these segments based on late 2025 management commentary:

Customer Segment	Near-Term Revenue Driver/Status (Late 2025)	Projected Revenue Materialization	Specific Financial/Volume Data
Industrial Automation	Primary current revenue source; momentum driving near-term sales.	Initial revenue in 2026; more significant in 2027.	Projected demand potential of $30 million to $50 million (12-18 months post-Q4 2024). Q3 2025 revenue was $0.2 million, entirely from this segment.
Global Automotive OEMs	Active engagement via seven RFQs; new MOVIA S sensor launch.	Significant revenue targeted for 2029 and beyond.	No current revenue reported from this segment in Q3 2025.
Defense and Military	Accelerating ISR capabilities with D.C. office; drone solution demo planned.	May materialize sooner than automotive; demo in first half of 2026.	Projected to contribute to a $300 million combined annual run-rate by end of 2030.
Commercial Vehicle Manufacturers	Targeted by long-range FMCW technology from Scantinel acquisition.	Overlaps with automotive timeline; long-range focus.	No specific standalone revenue figures provided for this sub-segment in Q3 2025.

Finance: draft 13-week cash view by Friday.

MicroVision, Inc. (MVIS) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep MicroVision, Inc. running as they pivot toward industrial and defense revenue streams while managing long-term automotive development. The cost structure is heavily weighted toward engineering and development, which is typical for a deep-tech company commercializing complex hardware.

High R&D spending remains a primary cost driver. For the first quarter of 2025, the cash component for Research & Development and Selling, General & Administrative (SG&A) expenses was reported at approximately $11 million per quarter. This focus on engineering is essential to advance the MOVIA S sensor and the Tri-Lidar Architecture.

General and Administrative (G&A) expenses are significant, often bundled with R&D in management reporting. Total operating expenses for the third quarter of 2025 were $12.0 million. This figure included a one-time $1.2 million severance payment related to the CEO transition in Q3 2025. The annual expense run rate projected for fiscal year 2025, based on Q4 2024 figures, was guided to be between $48 million and $50 million.

The scaling of production capacity with ZF is a cost structure element that introduces variable costs but aims for long-term unit cost reduction. MicroVision, Inc. increased MOVIA L sensor production capacity with its Tier 1 partner, ZF, expecting significant output growth in 2025 compared to 2024. This acceleration is explicitly intended to result in a reduced average cost per sensor through economies of scale, which offsets initial scaling expenditures. Furthermore, the partnership with ZF, which manufactures in France, helps ensure cost competitiveness by minimizing exposure to China-based manufacturing risks.

Acquisition costs for new technologies represent strategic, non-recurring expenditures. MicroVision, Inc. executed an agreement in October 2025 to acquire the business and assets of Scantinel Photonics GmbH, a developer of 1550nm FMCW lidar technology. This transaction, expected to close by the end of 2025, involves forming a new German entity, Scantinel GmbH, to retain about 20 engineers in Ulm, Germany. While the specific dollar amount of the asset purchase agreement wasn't detailed, the cost includes integrating this long-range FMCW capability to complement existing time-of-flight sensors.

Here's a quick look at the recent operating expense profile:

Cost Component/Period	Amount (USD)	Notes
Cash R&D and G&A (Q1 2025)	$11 million	Cash used for operations, excluding non-cash items
Total Operating Expenses (Q3 2025)	$12.0 million	Total OpEx before non-cash adjustments
Severance Payments Included (Q3 2025)	$1.2 million	One-time charge related to CEO transition
Cash Used in Operations (Q3 2025)	$16.5 million	Includes a one-time $3.2 million payment for inventory buildup
Projected Annual OpEx Run Rate (FY 2025)	$48 million to $50 million	Projection based on Q4 2024 results

The main categories driving the cost structure are:

• Sustained, high engineering investment for technology development.
• Fixed overhead costs, including G&A, which management has worked to reduce by 47% year-over-year as of Q1 2025.
• Variable manufacturing costs tied to scaling MOVIA L production volume with ZF.
• Strategic, one-time investment for the Scantinel Photonics asset acquisition.

MicroVision, Inc. (MVIS) - Canvas Business Model: Revenue Streams

You're looking at the current revenue reality for MicroVision, Inc. (MVIS) as of late 2025, which is heavily weighted toward near-term, smaller-scale industrial adoption while the larger automotive revenue stream remains a future prospect. The immediate revenue engine is the Sales of Movia L sensors to industrial customers. This segment is the current focus, as management is aligned with shareholders to quickly demonstrate step-function progress here. To be fair, the current numbers reflect this early stage of commercialization.

The TTM Revenue (as of late 2025) is low at $2.63 Million USD. For context, the revenue for the third quarter ending September 30, 2025, was reported as just $0.2 million, which was flat year-over-year for that quarter. This minimal revenue is derived entirely from industrial customer sales. Still, the company has ramped up production capacity with its partner ZF to meet anticipated demand, suggesting a belief that this low figure is temporary.

Here's a quick look at the revenue snapshot, comparing the recent past with the near-term targets:

Metric	Value (USD)	Timeframe/Context
TTM Revenue (as of late 2025)	$2.63 Million	As specified, based on latest reports
Annual Revenue (Fiscal Year 2024)	$4.70 Million	Prior full fiscal year
Q3 2025 Revenue	$0.2 Million	Industrial customer sales only
Projected Industrial Revenue (12-18 months)	$30M to $50M	Target based on Movia L demand

The significant jump you are looking for comes from the Projected revenue of $30M to $50M from industrial over 12-18 months. Management has stated they believe they have line of sight to this range, which reflects anticipated demand for the Movia L sensors in the industrial vertical. This is the near-term commercial goal they are executing against right now.

The third major component of MicroVision, Inc.'s revenue picture is the Future high-volume revenue from awarded Automotive OEM contracts. While the industrial segment is driving current sales, the automotive segment represents the potential for much larger, long-term, high-volume revenue. You should note that as of early 2025, the company remained actively engaged with global automotive OEMs in seven high-volume RFQs (Request for Quotations). However, management has also indicated that OEM sourcing timing may slip, with production introductions not expected to be material until perhaps 2028 or 2029. This means the current revenue structure is not yet benefiting from these large potential contracts.

To summarize the revenue stream drivers and associated timelines, consider these key points:

• Near-term revenue is primarily driven by Movia L sensor sales to industrial customers.
• The company has a production commitment with ZF in France to meet anticipated industrial volume.
• Automotive RFQs are active, but material production revenues are not expected in the immediate future.
• Defense sector contributions are still in early stages, with prototypes expected in six to nine months (from Q1 2025 reporting).
• The company's cash runway has been extended into 2026, providing time to execute this revenue ramp.