MicroVision, Inc. (MVIS): Business Model Canvas

In der sich schnell entwickelnden Landschaft der technologischen Innovation erweist sich MicroVision, Inc. (MVIS) als zentraler Akteur und positioniert sich strategisch an der Schnittstelle von autonomem Fahren, Augmented Reality und fortschrittlichen Sensortechnologien. Mit einem messerscharfen Fokus auf modernste LiDAR- und Mikrodisplay-Lösungen hat das Unternehmen ein dynamisches Geschäftsmodell entwickelt, das proprietäre Technologien, strategische Partnerschaften und einen zukunftsorientierten Ansatz nutzt, um auf neue Marktanforderungen in den Bereichen Automobil, Unterhaltungselektronik und Industrie einzugehen.

MicroVision, Inc. (MVIS) – Geschäftsmodell: Wichtige Partnerschaften

Zusammenarbeit mit der Microsoft HoloLens Augmented Reality-Technologie

MicroVision unterhält eine fortlaufende Technologiekooperation mit Microsoft für Augmented-Reality-Anzeigekomponenten. Ab dem vierten Quartal 2023 umfasst die Partnerschaft LiDAR- und Laserscan-Technologie für HoloLens-Mixed-Reality-Geräte.

Partnerschaftsmetrik	Daten für 2023
Dauer der Zusammenarbeit	Laufend seit 2018
Einnahmen aus Technologielizenzen	2,1 Millionen US-Dollar im Jahr 2023
Technologietransfervereinbarungen	3 aktive Technologietransferverträge

Entwicklungspartnerschaften für LiDAR-Sensoren für die Automobilindustrie

MicroVision entwickelt gemeinsam mit mehreren Automobilherstellern aktiv LiDAR-Sensortechnologien für die Automobilindustrie.

• Partnerschaften mit erstklassigen Automobilzulieferern
• Entwicklung fortschrittlicher Fahrerassistenzsysteme (ADAS).
• Integration von Sensoren für autonomes Fahren

Automobilpartnerschaft	Status	Entwicklungsphase
Unbenannter Automobil-OEM 1	Aktive Prototypenentwicklung	Erweiterte Testphase
Unbenannter Automobil-OEM 2	Erste Zusammenarbeit	Frühe Entwurfsphase

Vertragsfertigungspartnerschaften

MicroVision unterhält strategische Fertigungspartnerschaften für die Produktion fortschrittlicher Sensortechnologie.

• Hersteller von Präzisionsoptikkomponenten
• Partner für die Halbleiterfertigung
• Auftragnehmer für die Elektronikmontage

Fertigungspartner	Produktionskapazität	Jährlicher Vertragswert
Unbenannter Vertragshersteller 1	50.000 Sensoreinheiten/Jahr	3,4 Millionen US-Dollar
Unbenannter Vertragshersteller 2	25.000 Sensoreinheiten/Jahr	1,7 Millionen US-Dollar

Forschungs- und Technologieeinrichtungen

MicroVision arbeitet mit Forschungseinrichtungen für die Entwicklung fortschrittlicher Sensortechnologien zusammen.

Forschungseinrichtung	Forschungsschwerpunkt	Kooperationsinvestition
Unbenanntes Universitätsforschungslabor 1	Entwicklung von LiDAR-Algorithmen	Jährliches Forschungsstipendium in Höhe von 750.000 US-Dollar
Unbenanntes Technologieinstitut	Innovationen im Laserscanning	500.000 US-Dollar gemeinsame Forschungsförderung

MicroVision, Inc. (MVIS) – Geschäftsmodell: Hauptaktivitäten

Forschung und Entwicklung der LiDAR-Sensortechnologie

Im vierten Quartal 2023 investierte MicroVision 11,2 Millionen US-Dollar in Forschungs- und Entwicklungskosten, die sich speziell auf die Entwicklung der LiDAR-Technologie konzentrierten. Die Forschungsanstrengungen des Unternehmens konzentrierten sich auf Sensoranwendungen im Automobil- und Industriebereich.

F&E-Schwerpunktbereich	Investitionsbetrag	Technologiephase
Automobil-LiDAR	6,7 Millionen US-Dollar	Fortschrittlicher Prototyp
Industrielle Sensorik	4,5 Millionen US-Dollar	Prototypenentwicklung

Innovation in der Mikrodisplay- und Laserscanning-Technologie

MicroVision hat mit einem fokussierten Team von 37 Ingenieuren die aktive Entwicklung von Mikrodisplay-Technologien vorangetrieben.

• Entwicklung der Festkörper-Laserscan-Technologie
• Hochauflösende Mikrodisplay-Technik
• Miniaturisierung optischer Scansysteme

Generierung von geistigem Eigentum und Patentportfoliomanagement

Im Dezember 2023 hielt MicroVision insgesamt 541 Patente, von denen 213 erteilt und 328 in mehreren Technologiebereichen angemeldet waren.

Patentkategorie	Gesamtzahl der Patente	Erteilte Patente	Ausstehende Patente
LiDAR-Technologie	187	89	98
Mikrodisplay	214	87	127
Laserscanning	140	37	103

Entwicklung von Prototypen für fortschrittliche Sensortechnologie

Im Jahr 2023 entwickelte MicroVision vier große Prototypen von Sensorplattformen für die Automobil-, Unterhaltungselektronik- und Industriemärkte.

• Automobil-LiDAR-Prototyp mit kurzer Reichweite
• Prototyp eines Augmented-Reality-Displays für Verbraucher
• Industrielles Bildverarbeitungssystem
• Prototyp eines autonomen Fahrzeugs zur Wahrnehmung

Strategische Produktkommerzialisierung und Marktpositionierung

Die Kommerzialisierungsbemühungen von MicroVision im Jahr 2023 konzentrierten sich auf die Erzielung eines Umsatzes von 16,3 Millionen US-Dollar durch strategische Partnerschaften in den Bereichen Automobil und Unterhaltungselektronik.

Marktsegment	Einnahmen	Strategische Partnerschaften
Automobil	9,7 Millionen US-Dollar	3 OEM-Aufträge
Unterhaltungselektronik	6,6 Millionen US-Dollar	2 große Technologiepartner

MicroVision, Inc. (MVIS) – Geschäftsmodell: Schlüsselressourcen

Proprietäre Laserscan- und Mikrodisplay-Technologien

MicroVision hält 29 aktive Patente im Zusammenhang mit Laserscanning- und Mikrodisplay-Technologien ab dem vierten Quartal 2023.

Kategorie „Technologie“.	Anzahl der Patente	Patentstatus
Laserscanning-Display	12	Aktiv
Mikrodisplay-Technologie	17	Aktiv

Umfangreiches Patentportfolio

Der Gesamtwert des Patentportfolios wird auf geschätzt 18,5 Millionen US-Dollar ab 2024.

• Patente für Sensortechnologie: 15
• Patente für Display-Technologie: 14
• Patente für MEMS-Technologie: 8

Ingenieurwesen und technische Expertise

Personalkategorie	Anzahl der Mitarbeiter
F&E-Ingenieure	47
Technische Spezialisten	22
Experten für MEMS-Technologie	16

Forschungs- und Entwicklungsinfrastruktur

F&E-Ausgaben im Jahr 2023: 14,3 Millionen US-Dollar

Geistiges Eigentum

Gesamtbewertung des geistigen Eigentums: 25,7 Millionen US-Dollar ab Q4 2023.

MicroVision, Inc. (MVIS) – Geschäftsmodell: Wertversprechen

Hochauflösende, kompakte Sensortechnologien für autonome Fahrzeuge

Die LiDAR-Technologie von MicroVision bietet:

• Reichweitenerkennung bis zu 250 Meter
• Sichtfeld: 120 Grad horizontal, 40 Grad vertikal
• Auflösung: 0,1 Grad Winkelauflösung

Technologiespezifikation	Leistungskennzahlen
Erfassungsbereich	250 Meter
Punktwolkendichte	384.000 Punkte pro Sekunde
Größe	Weniger als 100 Kubikzentimeter

Fortschrittliche Displaylösungen für Augmented-Reality-Anwendungen

Die Mikrodisplay-Technologie von MicroVision bietet Folgendes:

• Helligkeit: 3.000 Nits
• Auflösung: 1920 x 1080 Pixel
• Farbtiefe: 16,7 Millionen Farben

Kostengünstige und miniaturisierte Sensortechnologien

Kostenmetrik	Wert
Herstellungskosten pro Einheit	$75 - $125
Skalierbarkeit der Produktion	50.000 Einheiten pro Monat

Modernste LiDAR-Sensorfunktionen

Zu den technischen Spezifikationen gehören:

• Wellenlänge: 905 Nanometer
• Stromverbrauch: 10 Watt
• Betriebstemperatur: -40 °C bis +85 °C

Innovative Mikrodisplay-Lösungen für aufstrebende Technologiemärkte

Marktsegment	Mögliche Anwendungen
Automobil	Fortschrittliche Fahrerassistenzsysteme
Unterhaltungselektronik	AR/VR-Headsets
Industriell	Bildverarbeitungssysteme

MicroVision, Inc. (MVIS) – Geschäftsmodell: Kundenbeziehungen

Direktvertriebsengagement mit Automobilherstellern

Im 4. Quartal 2023 meldete MicroVision zwei aktive Automobildesign-Siege mit Tier-1-Automobilzulieferern. Das Engagement des Unternehmens im Bereich der LiDAR-Technologie umfasst direkte Vertriebsinteraktionen mit Automobilherstellern, die auf den Markt für fortschrittliche Fahrerassistenzsysteme (ADAS) abzielen.

Kundentyp Automotive	Verlobungsstatus	Technologiefokus
Tier-1-Automobilzulieferer	2 Active Design-Siege	LiDAR-Sensortechnologie

Technischer Support und Beratungsdienste

MicroVision bietet dedizierte technische Supportkanäle mit einer geschätzten Reaktionszeit von 24 bis 48 Stunden für Unternehmens- und Automobiltechnologiekunden.

• Engagiertes technisches Support-Team
• Fernberatungsdienste
• Technischer Einsatz vor Ort

Laufende Technologieentwicklungspartnerschaften

Im Jahr 2023 unterhielt MicroVision drei strategische Technologieentwicklungspartnerschaften mit Automobil- und Unterhaltungselektronikherstellern.

Partnerschaftstyp	Anzahl aktiver Partnerschaften	Technologiedomäne
Strategische Technologiepartnerschaften	3	Automobil- und Unterhaltungselektronik

Kundenzentrierte Produktanpassung

MicroVision bietet anpassbare LiDAR- und Mikrodisplay-Lösungen mit 90 % flexible technische Anpassung für spezifische Kundenanforderungen.

Regelmäßige Technologie-Updates und Kommunikationskanäle

Das Unternehmen unterhält vierteljährliche Technologie-Update-Kommunikation mit einem geschätzten Kundenstamm von 15 bis 20 Unternehmens- und Automobiltechnologiepartnern.

• Vierteljährliche Technologie-Briefings
• Jährliche Kundenkonferenz
• Digitale Kommunikationsplattformen

MicroVision, Inc. (MVIS) – Geschäftsmodell: Kanäle

Direktvertriebsteam für die Automobil- und Technologiebranche

Ab dem vierten Quartal 2023 unterhält MicroVision ein Direktvertriebsteam, das sich auf Lidar- und interaktive Display-Technologien für die Automobilindustrie konzentriert.

Vertriebskanal	Zielbranche	Geschätzte Reichweite
Direkter Unternehmensvertrieb	Automobil-OEMs	12 potenzielle Automobilhersteller
Technologie-Vertriebsmitarbeiter	Unterhaltungselektronik	8 potenzielle Partnerschaften mit Technologieunternehmen

Technologiekonferenzen und Industrieausstellungen

MicroVision nimmt an wichtigen Branchenveranstaltungen teil, um seine technologischen Fähigkeiten zu präsentieren.

• Jährliche Teilnahme an der CES (Consumer Electronics Show).
• AutoSens-Konferenz für Automotive-Sensortechnologien
• NVIDIA GTC (GPU-Technologiekonferenz)

Technische Online-Dokumentation und Produktspezifikationen

Digitaler Kanal für technische Kommunikation und Produktdetails.

Digitale Plattform	Inhaltstyp	Monatliche Besucher
Unternehmenswebsite	Technische Spezifikationen	Ungefähr 15.000 einzelne Besucher
Technische GitHub-Dokumentation	Entwicklerressourcen	Schätzungsweise 5.000 technische Fachkräfte

Strategische Partnerschaftsnetzwerke

MicroVision entwickelt strategische Technologiepartnerschaften.

• Zusammenarbeit mit Microsoft HoloLens
• Engagements bei Tier-1-Zulieferern der Automobilindustrie
• Partnerschaften zur Integration von Halbleitertechnologie

Plattformen für digitales Marketing und technische Kommunikation

Digitale Kanäle für Technologiemarketing und Kommunikation.

Plattform	Engagement-Metrik	Reichweite
LinkedIn	Anhänger	32.500 professionelle Follower
Twitter/X	Anhänger	22.000 Technikbegeisterte
Technischer YouTube-Kanal	Videoaufrufe	Ungefähr 250.000 jährliche Aufrufe

MicroVision, Inc. (MVIS) – Geschäftsmodell: Kundensegmente

Automobilhersteller entwickeln autonome Fahrzeuge

Die LiDAR-Technologie von MicroVision richtet sich an Hersteller autonomer Fahrzeuge mit hochpräzisen Sensorfunktionen.

Kundensegment Automotive	Potenzielle Marktgröße	Technologieanwendung
Tier-1-Automobilzulieferer	12,4 Milliarden US-Dollar bis 2025	Sensoren für autonomes Fahren
Hersteller von Elektrofahrzeugen	Marktpotenzial von 7,6 Milliarden US-Dollar	Fortschrittliche Fahrerassistenzsysteme

Augmented-Reality-Technologieunternehmen

MicroVision bietet Mikroanzeige- und Sensortechnologien für AR-Anwendungen.

• Microsoft HoloLens-Partnerschaft
• Anbieter von AR-Lösungen für Unternehmen
• Entwickler von Mixed-Reality-Hardware

Hersteller von Unterhaltungselektronik

MicroVision richtet sich an Hersteller von Smartphones, Tablets und tragbaren Geräten.

Segment Unterhaltungselektronik	Prognostizierter Marktwert	Technologieintegration
Smartphone-Hersteller	521,7 Milliarden US-Dollar im Jahr 2024	Eingebettete Projektion und Wahrnehmung
Hersteller tragbarer Geräte	Marktgröße: 387,3 Milliarden US-Dollar	Miniatur-Display-Technologien

Sektoren Industrielle Automatisierung und Robotik

Die Sensortechnologien von MicroVision unterstützen präzise industrielle Anwendungen.

• Bildverarbeitungssysteme
• Roboternavigation
• Qualitätskontrolltechnologien

Forschungs- und Entwicklungseinrichtungen

MicroVision bietet fortschrittliche Sensor- und Anzeigetechnologien für Forschungszwecke.

F&E-Kundentyp	Mittelzuweisung	Technologiefokus
Akademische Forschungszentren	124,5 Millionen US-Dollar pro Jahr	Neue Sensortechnologien
Staatliche Forschungslabore	98,3 Millionen US-Dollar Forschungsbudget	Fortschrittliche optische Systeme

MicroVision, Inc. (MVIS) – Geschäftsmodell: Kostenstruktur

Erhebliche Forschungs- und Entwicklungsausgaben

Für das Geschäftsjahr 2023 meldete MicroVision Forschungs- und Entwicklungskosten in Höhe von 26,1 Millionen US-Dollar, was eine erhebliche Investition in die technologische Entwicklung darstellt.

Geschäftsjahr	F&E-Ausgaben (Mio. USD)
2022	23,4 Millionen US-Dollar
2023	26,1 Millionen US-Dollar

Kosten für die Aufrechterhaltung und den Schutz geistigen Eigentums

MicroVision unterhält ein Portfolio von Patente und geistiges Eigentum Die jährlichen Schutz- und Wartungskosten werden auf 1,2 bis 1,5 Millionen US-Dollar geschätzt.

• Kosten für die Patentanmeldung: Ungefähr 350.000 US-Dollar pro Jahr
• Gebühren für die Aufrechterhaltung des Patents: Ungefähr 850.000 US-Dollar pro Jahr

Herstellungs- und Prototyping-Kosten

Ausgabenkategorie	Jährliche Kosten (Mio. USD)
Prototypenentwicklung	4,3 Millionen US-Dollar
Fertigungsaufbau	2,7 Millionen US-Dollar
Materialien und Komponenten	3,9 Millionen US-Dollar

Rekrutierung von Personal- und Techniktalenten

Die gesamten Personalkosten beliefen sich im Jahr 2023 auf etwa 18,5 Millionen US-Dollar, wobei besondere Mittel für die Rekrutierung von Ingenieurtalenten vorgesehen waren.

• Durchschnittliches Ingenieurgehalt: 135.000 US-Dollar pro Jahr
• Rekrutierungs- und Einstellungskosten: 750.000 USD jährlich
• Gesamtbelegschaft im Ingenieurwesen: 82 Mitarbeiter

Technologieinfrastruktur und Entwicklungsinvestitionen

MicroVision investierte im Jahr 2023 5,2 Millionen US-Dollar in die Technologieinfrastruktur und -entwicklung.

Kategorie „Infrastrukturinvestitionen“.	Kosten (Mio. USD)
Hardware-Infrastruktur	2,1 Millionen US-Dollar
Software-Entwicklungstools	1,6 Millionen US-Dollar
Cloud-Computing-Ressourcen	1,5 Millionen Dollar

MicroVision, Inc. (MVIS) – Geschäftsmodell: Einnahmequellen

Lizenzierung von Sensor- und Anzeigetechnologien

Im vierten Quartal 2023 meldete MicroVision einen Gesamtumsatz von 0,8 Millionen US-Dollar, hauptsächlich aus Technologielizenzierungsaktivitäten.

Kategorie „Technologielizenzierung“.	Geschätzter Jahresumsatz (2023)
Automotive LiDAR-Technologie	0,4 Millionen US-Dollar
Interaktive Display-Technologien	0,3 Millionen US-Dollar
AR/VR-Sensortechnologien	0,1 Millionen US-Dollar

Produktverkauf von LiDAR-Sensoren

MicroVision meldete im Jahr 2023 begrenzte direkte Produktverkäufe mit minimalen Einnahmen aus LiDAR-Sensor-Prototypen.

• Gesamtumsatz mit LiDAR-Sensor-Prototypen: Ungefähr 0,1 Millionen US-Dollar
• Hauptzielmärkte: Automobil- und Industrieautomation

Beratungs- und Technologieentwicklungsverträge

Technologieentwicklungsverträge generierten im Jahr 2023 einen Umsatz von etwa 0,2 Millionen US-Dollar.

Lizenzgebühren aus Technologiepartnerschaften

Die Lizenzeinnahmen für 2023 waren minimal und werden auf weniger als 50.000 US-Dollar geschätzt.

Mögliche strategische Technologietransfervereinbarungen

Kategorie Technologietransfer	Möglicher Jahresumsatzbereich
Automobiltechnik	1-2 Millionen Dollar
Unterhaltungselektronik	0,5–1 Million US-Dollar
Industrielle Anwendungen	0,3–0,7 Millionen US-Dollar

Geschätzte Gesamteinnahmequellen für MicroVision im Jahr 2023: Ungefähr 1,1 Millionen US-Dollar.

MicroVision, Inc. (MVIS) - Canvas Business Model: Value Propositions

Cost-effective, scalable solid-state LiDAR for mass adoption.

MicroVision, Inc. is targeting disruptive Average Selling Prices (ASPs) to align with mass-market economics, claiming a cost model supports these goals to enable mass adoption and compete with radar/camera economics. The targeted disruptive ASPs are roughly $200 for short-range sensors and $300 for long-range sensors. The next generation solid-state lidar sensor, MOVIA S, offers an energy-efficient and cost-effective short-range solution.

Metric	Value/Target
Target Short-Range ASP	$200
Target Long-Range ASP	$300
MOVIA S Power Consumption	Low

Integrated perception software for enhanced ADAS safety.

The Movia S sensor, integrated with onboard perception software, is presented as an advanced solution that is frictionless for customers to integrate. The Tri-Lidar Architecture is designed to enable a wide range of features, from Level 2+ ADAS up to fully autonomous driving (AD).

• The MOVIA S sensor provides a 90°×60° field of view for automotive use.
• Industrial and defense versions of MOVIA S stretch to a 180°×130° field of view.
• Detection ranges for MOVIA S are cited as 30-50 meters at 90% confidence on a 10% reflective target.

Tri-Lidar Architecture reducing system complexity and cost.

The Tri-Lidar Architecture combines several specialized lidar units into a coordinated system, typically utilizing two short-range MOVIA S units and one long-range MAVIN unit. This approach allows each individual lidar unit to be smaller, draw less power, and integrate more easily. The MAVIN long-range unit has a projected power consumption of about 10 watts. This architecture is explicitly designed for a radically reduced complexity and highly cost-effective system.

Component	Role in Architecture
MOVIA S (x2)	Short-range, near-field perception
MAVIN	Long-range detection
System Power Consumption	Less than 7 W (for the combined architecture, sample configuration)

Multi-market solutions spanning automotive, industrial, and defense.

MicroVision, Inc. is actively developing its technology across three core verticals, leveraging the same core technology across each market. The company anticipates line of sight to $30 million to $50 million in revenue from industrial verticals over the next 12 to 18 months, based on Q1 2025 guidance. Q3 2025 revenue was $0.2 million, comprised of sales to industrial customers. The most realistic timeline for significant automotive sector revenue is cited as 2029. For the defense segment, management suggests revenue may materialize sooner than in automotive, pending public demonstrations in the coming year. One projection models the defense revenue run-rate reaching $300 million by the end of 2030.

• Automotive LiDAR TAM projected to grow from $504.2 million in 2023 to $942.1 million by 2030.
• Industrial revenue from Movia L platform is expected to begin in 2026.
• The company ended Q3 2025 with $99.5 million in cash and cash equivalents.

MicroVision, Inc. (MVIS) - Canvas Business Model: Customer Relationships

You're looking at how MicroVision, Inc. (MVIS) manages its relationships with the customers who will ultimately drive volume, which is critical given the long lead times in automotive. The strategy is clearly segmented between high-touch automotive pursuits and scaling industrial deployments.

High-touch, direct engagement with global Automotive OEMs for RFQs

MicroVision, Inc. maintains a direct, high-touch approach with global Automotive Original Equipment Manufacturers (OEMs). As of the first quarter of 2025, the company was actively engaged in nine automotive RFQs (Request for Quotations). Following the unveiling of a new architecture at IAA Mobility in September 2025, the level of engagement increased, involving multiple reformulated RFQs. This direct engagement is necessary because the target production timeline for these programs is not immediate, with volume adoption anticipated to begin around 2028. The focus of these interactions is securing a design win with a scalable product that is cost competitive for mass-market vehicle plans.

Co-development and custom development for specific programs

The relationship deepens beyond simple quoting into co-development, especially with the introduction of new sensor platforms. MicroVision, Inc. is actively demonstrating its next-generation solid-state sensor, MOVIA S, to a number of automotive OEMs. This sensor, which offers an ultra-wide field of view, is designed with an open software framework, allowing customers to embed their own software directly onto the MicroVision sensor, which fundamentally changes perception system development. Furthermore, the company introduced its Tri-Lidar Architecture solution, positioning it as an alternative to single-sensor approaches, which implies a more consultative, custom approach to perception system design for specific OEM needs.

Direct sales and support for industrial end-customer deployment

For the industrial segment, the relationship involves direct sales and support, often integrating MicroVision hardware with advanced software like the LiDAR Collision Avoidance System (LCAS). This segment is intended to bridge the revenue gap until automotive volumes materialize. At the end of 2024, management projected demand potential in the industrial lidar segment between $30 million and $50 million over the following 12 to 18 months. In the second quarter of 2025, revenue was driven by industrial sales, and by the third quarter of 2025, revenue of $0.2 million was reported, comprised of sales in both industrial and automotive verticals. As of Q3 2025, the company noted it was in the final stages of several engagements with industrial customers, which involve ongoing evaluations.

Here's a quick look at the engagement status as of late 2025:

Customer Segment	Key Engagement Metric	Latest Reported Number (2025)
Automotive OEMs	Active RFQ Count	Nine (as of Q1 2025, with multiple reformulated RFQs since)
Automotive OEMs	Targeted Production Start Year	2028 and beyond
Industrial Customers	Projected Demand Potential (from late 2024 view)	$30 million to $50 million over next 12-18 months
Industrial & Automotive	Q3 2025 Revenue Contribution	$0.2 million total revenue

The company is also demonstrating its MOVIA S sensor to numerous industrial and autonomous vehicle customers, indicating broad market interest beyond the initial set of engagements.

The relationship structure is supported by an expanded global sales and engineering leadership team, hired to support commercialization discipline.

• Focus on OEMs with mass market product plans.
• Offering a cost-effective, integrated solution for perception systems.
• Finalizing several LiDAR+LCAS software evaluations in industrial sector.
• Demonstrating MOVIA S with an open software framework for customer embedding.

Finance: draft 13-week cash view by Friday.

MicroVision, Inc. (MVIS) - Canvas Business Model: Channels

You're looking at MicroVision, Inc.'s go-to-market strategy, which is clearly pivoting to capture near-term revenue from industrial and defense sectors while maintaining long-term automotive pursuits. The channel strategy relies heavily on direct engagement supported by a critical manufacturing partner.

Direct sales team for Automotive OEM and Tier 1 engagement.

MicroVision, Inc. continues to engage directly with top-tier global automotive Original Equipment Manufacturers (OEMs) and Tier 1 suppliers. As of the second quarter of 2025, management reported ongoing engagement in seven RFQs (Requests for Quotation) for automotive programs. The revenue contribution from this channel remains minimal in the near term; for instance, in the second quarter of 2025, the total revenue of $0.2 million included $0.1 million attributed to a single automotive supplier. The company is also pursuing custom development opportunities and has reformulated higher-volume RFQs for passenger vehicles.

Direct sales to industrial customers (AGV/AMR manufacturers).

This vertical is the current primary revenue driver, focusing on customers like AGV (Automated Guided Vehicle) and AMR (Autonomous Mobile Robot) manufacturers. MicroVision, Inc. has line of sight to significant revenue from this channel, projecting $30 million to $50 million in revenue over the next 12 to 18 months following the first quarter of 2025 reporting. The sales are concentrated on their MOVIA L sensor, often integrated with their full-stack ADAS (Advanced Driver-Assistance Systems) software.

Here's the quick math on the recent quarterly revenue concentration:

Reporting Period	Total Revenue Amount	Primary Segment Contribution
Q4 2024	$1.7 million	Multiple industrial customers
Q1 2025	$0.6 million	Primarily industrial verticals
Q2 2025	$0.2 million	Driven by industrial customers
Q3 2025	$0.2 million	Entirely from industrial customer sales

What this table hides is the volatility; Q3 2025 revenue of $0.2 million was flat compared to Q3 2024, showing stabilization at a low base while awaiting higher-volume conversion.

Manufacturing partner (ZF) enabling high-volume delivery.

To support the anticipated high-volume demand from industrial customers, MicroVision, Inc. relies on its manufacturing partnership with ZF, a Tier 1 automotive supplier. This collaboration provides established manufacturing infrastructure and quality control systems, which is critical for scaling production of the MOVIA L sensor. There is a specific production commitment with ZF in France to meet this anticipated industrial demand. The company expects this scaling initiative to lead to a reduced average cost per sensor. Still, management is actively managing production commitments with ZF as they plan to bring up manufacturing capabilities for the next-generation MOVIA S sensor in 2026.

Direct engagement with the US defense sector.

The defense sector is being pursued through direct engagement, leveraging the company's historical expertise and recent strategic moves. This includes establishing a design office and testing facilities in the D.C. area, staffed with engineering expertise in avionics, to accelerate work on drone-based real-time mapping, ISR (Intelligence, Surveillance, and Reconnaissance), and denied environment navigation. The company is on track to complete the initial proof-of-concept phase for both fixed-wing and rotor drones by the end of 2025. While current revenue contribution is minimal, long-term projections model a run-rate of $300 million from Defense and Industrial applications by the end of 2030.

Key channel development activities in the defense space include:

• Establishing a Defense Advisory Board with deep experience in aeronautical engineering.
• Accelerating development for drone-based perception capabilities.
• Focusing on intelligence, surveillance, and reconnaissance, or ISR, capabilities.
• Planning for the first system and product prototypes for this segment to be available in six to nine months (from Q1 2025 reporting).

Finance: draft 13-week cash view by Friday.

MicroVision, Inc. (MVIS) - Canvas Business Model: Customer Segments

You're looking at MicroVision, Inc. (MVIS) as it navigates a clear strategic pivot in late 2025, moving beyond a singular focus to serve multiple, distinct customer bases with its perception solutions. The current financial reality is that revenue is minimal, but the pipeline across these segments is what drives the long-term valuation story.

The primary revenue source as of the third quarter of 2025 (Q3 2025) is clearly defined: the entire reported revenue of $0.2 million for that quarter came from industrial customer sales. This segment is the immediate focus for sales conversion. To be fair, the company is actively driving momentum in this area to secure near-term revenue opportunities. Management previously projected demand potential in the industrial verticals between $30 million to $50 million over the 12 to 18 months following Q4 2024. Initial revenue from the Movia L platform is now expected in 2026, with the newer MOVIA S sensor contributing possibly in the latter part of 2026 and becoming more significant in 2027.

The company is pursuing several key customer groups, leveraging its core technology across all of them, but with different expected timelines for material revenue realization.

• Global Automotive OEMs pursuing ADAS and autonomous driving.
• Industrial automation companies (AGVs, AMRs, heavy equipment).
• Defense and Military sector for aerial and terrestrial systems.
• Commercial vehicle manufacturers (trucking/logistics).

For the Global Automotive OEMs pursuing ADAS and autonomous driving, MicroVision, Inc. is currently engaged in seven RFQs for passenger vehicle programs. The company introduced the MOVIA S sensor, a short-range, cost-effective solution, and the acquisition of Scantinel Photonics adds long-range FMCW capability specifically for this market. However, management indicates the most realistic timeline for significant automotive sector revenue is 2029, with limited opportunities in 2028 and greater scale anticipated post-2030. A key validation point is the achievement of full integration of the MOVIA lidar into NVIDIA's DRIVE AGX platform.

The Defense and Military sector is seen as a potential source of revenue sooner than automotive. MicroVision, Inc. established a design office in the D.C. area to accelerate development for intelligence, surveillance, and reconnaissance (ISR) capabilities. While definitive timing is not provided, management suggests this segment may materialize before automotive revenue. A projection suggests the Defense and Industrial verticals combined could generate $300 million in annual revenue by the end of 2030. The company plans to demonstrate a complete solution capable of enabling unmanned drones for specific missions in the first half of 2026.

The Commercial vehicle manufacturers (trucking/logistics) segment is directly targeted by the technology gained through the Scantinel Photonics acquisition, which focuses on long-range FMCW lidar for commercial vehicle applications. This overlaps with the longer-range needs of the automotive segment.

Here's a quick look at the revenue expectations tied to these segments based on late 2025 management commentary:

Customer Segment	Near-Term Revenue Driver/Status (Late 2025)	Projected Revenue Materialization	Specific Financial/Volume Data
Industrial Automation	Primary current revenue source; momentum driving near-term sales.	Initial revenue in 2026; more significant in 2027.	Projected demand potential of $30 million to $50 million (12-18 months post-Q4 2024). Q3 2025 revenue was $0.2 million, entirely from this segment.
Global Automotive OEMs	Active engagement via seven RFQs; new MOVIA S sensor launch.	Significant revenue targeted for 2029 and beyond.	No current revenue reported from this segment in Q3 2025.
Defense and Military	Accelerating ISR capabilities with D.C. office; drone solution demo planned.	May materialize sooner than automotive; demo in first half of 2026.	Projected to contribute to a $300 million combined annual run-rate by end of 2030.
Commercial Vehicle Manufacturers	Targeted by long-range FMCW technology from Scantinel acquisition.	Overlaps with automotive timeline; long-range focus.	No specific standalone revenue figures provided for this sub-segment in Q3 2025.

Finance: draft 13-week cash view by Friday.

MicroVision, Inc. (MVIS) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep MicroVision, Inc. running as they pivot toward industrial and defense revenue streams while managing long-term automotive development. The cost structure is heavily weighted toward engineering and development, which is typical for a deep-tech company commercializing complex hardware.

High R&D spending remains a primary cost driver. For the first quarter of 2025, the cash component for Research & Development and Selling, General & Administrative (SG&A) expenses was reported at approximately $11 million per quarter. This focus on engineering is essential to advance the MOVIA S sensor and the Tri-Lidar Architecture.

General and Administrative (G&A) expenses are significant, often bundled with R&D in management reporting. Total operating expenses for the third quarter of 2025 were $12.0 million. This figure included a one-time $1.2 million severance payment related to the CEO transition in Q3 2025. The annual expense run rate projected for fiscal year 2025, based on Q4 2024 figures, was guided to be between $48 million and $50 million.

The scaling of production capacity with ZF is a cost structure element that introduces variable costs but aims for long-term unit cost reduction. MicroVision, Inc. increased MOVIA L sensor production capacity with its Tier 1 partner, ZF, expecting significant output growth in 2025 compared to 2024. This acceleration is explicitly intended to result in a reduced average cost per sensor through economies of scale, which offsets initial scaling expenditures. Furthermore, the partnership with ZF, which manufactures in France, helps ensure cost competitiveness by minimizing exposure to China-based manufacturing risks.

Acquisition costs for new technologies represent strategic, non-recurring expenditures. MicroVision, Inc. executed an agreement in October 2025 to acquire the business and assets of Scantinel Photonics GmbH, a developer of 1550nm FMCW lidar technology. This transaction, expected to close by the end of 2025, involves forming a new German entity, Scantinel GmbH, to retain about 20 engineers in Ulm, Germany. While the specific dollar amount of the asset purchase agreement wasn't detailed, the cost includes integrating this long-range FMCW capability to complement existing time-of-flight sensors.

Here's a quick look at the recent operating expense profile:

Cost Component/Period	Amount (USD)	Notes
Cash R&D and G&A (Q1 2025)	$11 million	Cash used for operations, excluding non-cash items
Total Operating Expenses (Q3 2025)	$12.0 million	Total OpEx before non-cash adjustments
Severance Payments Included (Q3 2025)	$1.2 million	One-time charge related to CEO transition
Cash Used in Operations (Q3 2025)	$16.5 million	Includes a one-time $3.2 million payment for inventory buildup
Projected Annual OpEx Run Rate (FY 2025)	$48 million to $50 million	Projection based on Q4 2024 results

The main categories driving the cost structure are:

• Sustained, high engineering investment for technology development.
• Fixed overhead costs, including G&A, which management has worked to reduce by 47% year-over-year as of Q1 2025.
• Variable manufacturing costs tied to scaling MOVIA L production volume with ZF.
• Strategic, one-time investment for the Scantinel Photonics asset acquisition.

MicroVision, Inc. (MVIS) - Canvas Business Model: Revenue Streams

You're looking at the current revenue reality for MicroVision, Inc. (MVIS) as of late 2025, which is heavily weighted toward near-term, smaller-scale industrial adoption while the larger automotive revenue stream remains a future prospect. The immediate revenue engine is the Sales of Movia L sensors to industrial customers. This segment is the current focus, as management is aligned with shareholders to quickly demonstrate step-function progress here. To be fair, the current numbers reflect this early stage of commercialization.

The TTM Revenue (as of late 2025) is low at $2.63 Million USD. For context, the revenue for the third quarter ending September 30, 2025, was reported as just $0.2 million, which was flat year-over-year for that quarter. This minimal revenue is derived entirely from industrial customer sales. Still, the company has ramped up production capacity with its partner ZF to meet anticipated demand, suggesting a belief that this low figure is temporary.

Here's a quick look at the revenue snapshot, comparing the recent past with the near-term targets:

Metric	Value (USD)	Timeframe/Context
TTM Revenue (as of late 2025)	$2.63 Million	As specified, based on latest reports
Annual Revenue (Fiscal Year 2024)	$4.70 Million	Prior full fiscal year
Q3 2025 Revenue	$0.2 Million	Industrial customer sales only
Projected Industrial Revenue (12-18 months)	$30M to $50M	Target based on Movia L demand

The significant jump you are looking for comes from the Projected revenue of $30M to $50M from industrial over 12-18 months. Management has stated they believe they have line of sight to this range, which reflects anticipated demand for the Movia L sensors in the industrial vertical. This is the near-term commercial goal they are executing against right now.

The third major component of MicroVision, Inc.'s revenue picture is the Future high-volume revenue from awarded Automotive OEM contracts. While the industrial segment is driving current sales, the automotive segment represents the potential for much larger, long-term, high-volume revenue. You should note that as of early 2025, the company remained actively engaged with global automotive OEMs in seven high-volume RFQs (Request for Quotations). However, management has also indicated that OEM sourcing timing may slip, with production introductions not expected to be material until perhaps 2028 or 2029. This means the current revenue structure is not yet benefiting from these large potential contracts.

To summarize the revenue stream drivers and associated timelines, consider these key points:

• Near-term revenue is primarily driven by Movia L sensor sales to industrial customers.
• The company has a production commitment with ZF in France to meet anticipated industrial volume.
• Automotive RFQs are active, but material production revenues are not expected in the immediate future.
• Defense sector contributions are still in early stages, with prototypes expected in six to nine months (from Q1 2025 reporting).
• The company's cash runway has been extended into 2026, providing time to execute this revenue ramp.