Microvision, Inc. (MVIS): Business Model Canvas [Jan-2025 Mise à jour]

Dans le paysage rapide de l'innovation technologique en évolution, Microvision, Inc. (MVIS) émerge comme un acteur pivot, se positionnant stratégiquement à l'intersection de la conduite autonome, de la réalité augmentée et des technologies de détection avancées. Avec un accent rasant sur les solutions de lidar et de micro-établissement de pointe, la société a conçu un modèle commercial dynamique qui exploite les technologies propriétaires, les partenariats stratégiques et une approche avant-gardiste pour répondre aux exigences émergentes du marché en automobile, en électronique des consommateurs, et secteurs industriels.

Microvision, Inc. (MVIS) - Modèle d'entreprise: partenariats clés

Microsoft HoloLens Augmented Reality Technology Collaboration

Microvision a une collaboration technologique en cours avec Microsoft pour les composants d'affichage de réalité augmentés. Depuis le quatrième trimestre 2023, le partenariat implique une technologie de numérisation lidar et laser pour les dispositifs de réalité mixte HoloLens.

Métrique de partenariat	2023 données
Durée de collaboration	En cours depuis 2018
Revenus de licences technologiques	2,1 millions de dollars en 2023
Accords de transfert de technologie	3 contrats de transfert de technologie actifs

Partenariats de développement de capteurs Lidar Automotive

Microvision développe activement des technologies de capteurs LiDAR automobiles avec plusieurs constructeurs automobiles.

• Partenariats des fournisseurs automobiles de niveau 1
• Développement technologique des systèmes avancés d'assistance conducteur (ADAS)
• Intégration des capteurs de conduite autonome

Partenariat automobile	Statut	Étape de développement
OEM automobile sans nom 1	Développement de prototypes actifs	Phase de test avancée
OEM automobile sans nom 2	Collaboration initiale	Phase de conception précoce

Partenariats de fabrication contractuels

Microvision maintient des partenariats de fabrication stratégiques pour la production de technologie de détection avancée.

• Fabricants de composants optiques de précision
• Partenaires de fabrication de semi-conducteurs
• Entrepreneurs de l'assemblage électronique

Partenaire de fabrication	Capacité de production	Valeur du contrat annuel
Fabricant contractuel sans nom 1	50 000 unités de capteurs / an	3,4 millions de dollars
Fabricant contractuel sans nom 2	25 000 unités de capteurs / an	1,7 million de dollars

Institutions de recherche et technologique

Microvision collabore avec les institutions de recherche pour le développement de technologie de détection avancée.

Institution de recherche	Focus de recherche	Investissement de collaboration
Laboratoire de recherche universitaire sans nom 1	Développement d'algorithmes lidar	Subvention de recherche annuelle de 750 000 $
Institut technologique sans nom	Innovations à numérisation laser	Financement de la recherche collaborative de 500 000 $

Microvision, Inc. (MVIS) - Modèle d'entreprise: activités clés

Recherche et développement technologiques du capteur Lidar

Au quatrième trimestre 2023, Microvision a investi 11,2 millions de dollars dans les dépenses de R&D spécifiquement axées sur le développement de la technologie LiDAR. Les efforts de recherche de l'entreprise se sont concentrés sur les applications de détection automobile et industrielle.

Zone de focus R&D	Montant d'investissement	Étape technologique
Lidar automobile	6,7 millions de dollars	Prototype avancé
Détection industrielle	4,5 millions de dollars	Développement de prototypes

Micro-display et technologie de balayage laser

Microvision a maintenu le développement actif dans les technologies de micro-établissement avec une équipe ciblée de 37 professionnels de l'ingénierie.

• Développement de technologies de balayage laser à l'état solide
• Ingénierie de micro-établissement haute résolution
• Miniaturisation des systèmes de balayage optique

Génération de propriété intellectuelle et gestion du portefeuille de brevets

En décembre 2023, Microvision détenait 541 brevets totaux, avec 213 accordés et 328 en attente dans plusieurs domaines technologiques.

Catégorie de brevet	Total des brevets	Brevets accordés	Brevets en attente
Technologie Lidar	187	89	98
Micro-affection	214	87	127
Balayage laser	140	37	103

Développement de prototypes de technologie de détection avancée

En 2023, Microvision a développé 4 plates-formes de détection prototypes principales ciblant l'automobile, l'électronique grand public et les marchés industriels.

• Prototype lidar à court terme automobile
• Prototype d'affichage de réalité augmentée des consommateurs
• Système de détection de vision industrielle
• Prototype de perception des véhicules autonomes

Commercialisation des produits stratégiques et positionnement du marché

Les efforts de commercialisation de Microvision en 2023 se sont concentrés sur la génération de 16,3 millions de dollars de revenus, avec des partenariats stratégiques dans les secteurs de l'électronique automobile et grand public.

Segment de marché	Revenu	Partenariats stratégiques
Automobile	9,7 millions de dollars	3 engagements OEM
Électronique grand public	6,6 millions de dollars	2 partenaires technologiques majeurs

Microvision, Inc. (MVIS) - Modèle d'entreprise: Ressources clés

Technologies de numérisation au laser propriétaire et de micro-établissement

Microvision tient 29 brevets actifs liés aux technologies de numérisation laser et de micro-établissement auprès du Q4 2023.

Catégorie de technologie	Nombre de brevets	Statut de brevet
Affichage du balayage laser	12	Actif
Technologie de micro-établissement	17	Actif

Portefeuille de brevets étendus

Valeur total du portefeuille de brevets estimé à 18,5 millions de dollars En 2024.

• Sens des brevets technologiques: 15
• Brevets technologiques d'affichage: 14
• Brevets technologiques MEMS: 8

Ingénierie et expertise technique

Catégorie de personnel	Nombre d'employés
Ingénieurs de R&D	47
Spécialistes techniques	22
Experts en technologie MEMS	16

Infrastructure de recherche et de développement

Dépenses de R&D en 2023: 14,3 millions de dollars

Propriété intellectuelle

Évaluation totale de la propriété intellectuelle: 25,7 millions de dollars au Q4 2023.

Microvision, Inc. (MVIS) - Modèle d'entreprise: propositions de valeur

Technologies de détection compacte à haute résolution pour les véhicules autonomes

La technologie LiDAR de Microvision propose:

• Détection de portée jusqu'à 250 mètres
• Champ de vue: 120 degrés horizontaux, 40 degrés verticaux
• Résolution: résolution angulaire de 0,1 degré

Spécifications technologiques	Métriques de performance
Plage de détection	250 mètres
Densité de nuages ​​de points	384 000 points par seconde
Taille	Moins de 100 centimètres cubes

Solutions d'affichage avancées pour les applications de réalité augmentée

Caractéristiques de la technologie de micro-édifices de Microvision:

• Luminosité: 3 000 nits
• Résolution: 1920 x 1080 pixels
• Profondeur de couleur: 16,7 millions de couleurs

Technologies de capteurs rentables et miniaturisés

Métrique coût	Valeur
Coût de fabrication par unité	$75 - $125
Évolutivité de la production	50 000 unités par mois

Capacités de détection du LiDAR de pointe

Les spécifications techniques comprennent:

• Longueur d'onde: 905 nanomètres
• Consommation d'énergie: 10 watts
• Température de fonctionnement: -40 ° C à + 85 ° C

Solutions de micro-édifices innovantes pour les marchés technologiques émergents

Segment de marché	Applications potentielles
Automobile	Systèmes avancés d'assistance à la conduite
Électronique grand public	Casques AR / VR
Industriel	Systèmes de vision industriel

Microvision, Inc. (MVIS) - Modèle d'entreprise: relations avec les clients

Engagement des ventes directes avec les constructeurs automobiles

Depuis le quatrième trimestre 2023, Microvision a rapporté que 2 conception automobile active gagne avec des fournisseurs automobiles de niveau 1. L'engagement de la technologie LiDAR de l'entreprise implique des interactions directes des ventes avec les constructeurs automobiles ciblant le marché des systèmes avancés d'assistance à l'assistance à la conduite (ADAS).

Type de client automobile	Statut d'engagement	Focus technologique
Fournisseurs automobiles de niveau 1	2 victoires de conception active	Technologie du capteur Lidar

Services de support technique et de consultation

Microvision fournit des canaux de support technique dédiés avec un temps de réponse estimé de 24 à 48 heures pour les clients de la technologie des entreprises et des technologies automobiles.

• Équipe de support d'ingénierie dédiée
• Services de consultation à distance
• Engagement technique sur place

Partenariats de développement technologique en cours

En 2023, Microvision a maintenu 3 partenariats de développement de technologie stratégique avec les fabricants d'électronique automobile et grand public.

Type de partenariat	Nombre de partenariats actifs	Domaine technologique
Partenariats technologiques stratégiques	3	Électronique automobile et grand public

Personnalisation du produit centré sur le client

Microvision propose des solutions de lidar et de micro-diffusion personnalisables avec Adaptation d'ingénierie flexible à 90% pour des exigences spécifiques des clients.

MIS à jour de la technologie et canaux de communication réguliers

La société maintient des communications de mise à jour de la technologie trimestrielle avec une clientèle estimée de 15-20 partenaires technologiques d'entreprise et automobile.

• Briefings technologiques trimestriels
• Conférence client annuelle
• Plateformes de communication numérique

Microvision, Inc. (MVIS) - Modèle d'entreprise: canaux

Équipe de vente directe ciblant les industries automobiles et technologiques

Depuis le quatrième trimestre 2023, Microvision maintient une équipe de vente directe axée sur les technologies de lidar automobile et d'interactive.

Canal de vente	Industrie cible	Portée estimée
Ventes directes de l'entreprise	OEM automobile	12 constructeurs automobiles potentiels
Représentants des ventes de technologies	Électronique grand public	8 partenariats potentiels de sociétés technologiques

Conférences technologiques et expositions de l'industrie

Microvision participe à des événements clés de l'industrie pour présenter les capacités technologiques.

• CES (Consumer Electronics Show) Participation annuelle
• Conférence AutoSens pour les technologies de détection automobile
• NVIDIA GTC (conférence sur la technologie GPU)

Documentation technique en ligne et spécifications du produit

Canal numérique pour la communication technique et les détails du produit.

Plate-forme numérique	Type de contenu	Visiteurs mensuels
Site Web de l'entreprise	Spécifications techniques	Environ 15 000 visiteurs uniques
Documentation technique GitHub	Ressources du développeur	Estimé 5 000 professionnels techniques

Réseaux de partenariat stratégiques

Microvision développe des partenariats technologiques stratégiques.

• Collaboration de Microsoft Hololens
• Engagements de fournisseur de niveau 1 automobile
• Partenariats d'intégration de la technologie des semi-conducteurs

Plateformes de marketing numérique et de communication technique

Canaux numériques pour le marketing et la communication technologiques.

Plate-forme	Métrique de l'engagement	Atteindre
Liendin	Abonnés	32 500 abonnés professionnels
Twitter / x	Abonnés	22 000 amateurs de technologie
Canal technique YouTube	Vues vidéo	Environ 250 000 vues annuelles

Microvision, Inc. (MVIS) - Modèle d'entreprise: segments de clientèle

Constructeurs automobiles développant des véhicules autonomes

La technologie LiDAR de Microvision cible les fabricants de véhicules autonomes avec des capacités de détection de haute précision.

Segment de clientèle automobile	Taille du marché potentiel	Application technologique
Fournisseurs automobiles de niveau 1	12,4 milliards de dollars d'ici 2025	Capteurs de conduite autonomes
Fabricants de véhicules électriques	Potentiel de marché 7,6 milliards de dollars	Systèmes avancés d'assistance conducteur

Sociétés de technologie de réalité augmentée

Microvision fournit des technologies de micro-établissement et de détection pour les applications AR.

• Partenariat Microsoft Hololens
• Provideurs de solutions AR d'entreprise
• Développeurs de matériel de réalité mixte

Fabricants d'électronique grand public

Microvision cible les fabricants de smartphones, de tablettes et d'appareils portables.

Segment de l'électronique grand public	Valeur marchande projetée	Intégration technologique
Fabricants de smartphones	521,7 milliards de dollars en 2024	Projection et détection intégrées
Fabricants d'appareils portables	Taille du marché de 387,3 milliards de dollars	Technologies d'affichage miniature

Secteurs de l'automatisation industrielle et de la robotique

Les technologies de détection de Microvision prennent en charge les applications industrielles de précision.

• Systèmes de vision industriel
• Navigation robotique
• Technologies de contrôle de la qualité

Institutions de recherche et de développement

Microvision fournit des technologies avancées de détection et d'affichage à des fins de recherche.

Type de client R&D	Allocation de financement	Focus technologique
Centres de recherche universitaires	124,5 millions de dollars par an	Technologies de détection émergentes
Laboratoires de recherche gouvernementaux	Budgets de recherche de 98,3 millions de dollars	Systèmes optiques avancés

Microvision, Inc. (MVIS) - Modèle d'entreprise: Structure des coûts

Dépenses de recherche et développement importantes

Pour l'exercice 2023, Microvision a déclaré des dépenses de R&D de 26,1 millions de dollars, ce qui représente un investissement important dans le développement technologique.

Exercice fiscal	Dépenses de R&D ($ m)
2022	23,4 millions de dollars
2023	26,1 millions de dollars

Coûts de maintenance et de protection de la propriété intellectuelle

Microvision maintient un portefeuille de brevets et propriété intellectuelle avec des frais de protection et de maintenance annuels estimés de 1,2 million de dollars à 1,5 million de dollars.

• Coûts de dépôt de brevets: environ 350 000 $ par an
• Frais d'entretien des brevets: environ 850 000 $ par an

Dépenses de fabrication et de prototypage

Catégorie de dépenses	Coût annuel ($ m)
Développement de prototypes	4,3 millions de dollars
Configuration de la fabrication	2,7 millions de dollars
Matériaux et composants	3,9 millions de dollars

Recrutement du personnel et des talents d'ingénierie

Les coûts totaux du personnel pour 2023 étaient d'environ 18,5 millions de dollars, avec une allocation spécifique pour le recrutement de talents d'ingénierie.

• Salaire d'ingénierie moyen: 135 000 $ par an
• Coûts de recrutement et d'embauche: 750 000 $ par an
• Total du travail d'ingénierie: 82 employés

Investissements infrastructures et développement technologiques

Microvision a investi 5,2 millions de dollars dans l'infrastructure et le développement technologiques en 2023.

Catégorie d'investissement dans l'infrastructure	Coût ($ m)
Infrastructure matérielle	2,1 millions de dollars
Outils de développement de logiciels	1,6 million de dollars
Ressources de cloud computing	1,5 million de dollars

Microvision, Inc. (MVIS) - Modèle d'entreprise: Strots de revenus

Licence des technologies de détection et d'affichage

Au quatrième trimestre 2023, Microvision a déclaré 0,8 million de dollars de revenus totaux, principalement des activités de licence technologique.

Catégorie de licence technologique	Revenus annuels estimés (2023)
Technologie LiDAR automobile	0,4 million de dollars
Technologies d'affichage interactives	0,3 million de dollars
Technologies de détection AR / VR	0,1 million de dollars

Ventes de produits de capteurs lidar

Microvision a déclaré des ventes de produits directs limités en 2023, avec un minimum de revenus des prototypes de capteurs LiDAR.

• Ventes de prototypes de capteurs LiDAR total: environ 0,1 million de dollars
• Marchés cibles primaires: automobile automobile et industrielle

Contrats de conseil et de développement de la technologie

Les contrats de développement technologique ont généré environ 0,2 million de dollars de revenus au cours de 2023.

Redevances des partenariats technologiques

Les revenus de redevances pour 2023 étaient minimes, estimés à moins de 50 000 $.

Accords de transfert de technologie stratégique potentiels

Catégorie de transfert de technologie	Range de revenus annuelle potentielle
Technologie automobile	1 à 2 millions de dollars
Électronique grand public	0,5 à 1 million de dollars
Applications industrielles	0,3 à 0,7 million de dollars

Total des sources de revenus estimées pour la microvision en 2023: environ 1,1 million de dollars.

MicroVision, Inc. (MVIS) - Canvas Business Model: Value Propositions

Cost-effective, scalable solid-state LiDAR for mass adoption.

MicroVision, Inc. is targeting disruptive Average Selling Prices (ASPs) to align with mass-market economics, claiming a cost model supports these goals to enable mass adoption and compete with radar/camera economics. The targeted disruptive ASPs are roughly $200 for short-range sensors and $300 for long-range sensors. The next generation solid-state lidar sensor, MOVIA S, offers an energy-efficient and cost-effective short-range solution.

Metric	Value/Target
Target Short-Range ASP	$200
Target Long-Range ASP	$300
MOVIA S Power Consumption	Low

Integrated perception software for enhanced ADAS safety.

The Movia S sensor, integrated with onboard perception software, is presented as an advanced solution that is frictionless for customers to integrate. The Tri-Lidar Architecture is designed to enable a wide range of features, from Level 2+ ADAS up to fully autonomous driving (AD).

• The MOVIA S sensor provides a 90°×60° field of view for automotive use.
• Industrial and defense versions of MOVIA S stretch to a 180°×130° field of view.
• Detection ranges for MOVIA S are cited as 30-50 meters at 90% confidence on a 10% reflective target.

Tri-Lidar Architecture reducing system complexity and cost.

The Tri-Lidar Architecture combines several specialized lidar units into a coordinated system, typically utilizing two short-range MOVIA S units and one long-range MAVIN unit. This approach allows each individual lidar unit to be smaller, draw less power, and integrate more easily. The MAVIN long-range unit has a projected power consumption of about 10 watts. This architecture is explicitly designed for a radically reduced complexity and highly cost-effective system.

Component	Role in Architecture
MOVIA S (x2)	Short-range, near-field perception
MAVIN	Long-range detection
System Power Consumption	Less than 7 W (for the combined architecture, sample configuration)

Multi-market solutions spanning automotive, industrial, and defense.

MicroVision, Inc. is actively developing its technology across three core verticals, leveraging the same core technology across each market. The company anticipates line of sight to $30 million to $50 million in revenue from industrial verticals over the next 12 to 18 months, based on Q1 2025 guidance. Q3 2025 revenue was $0.2 million, comprised of sales to industrial customers. The most realistic timeline for significant automotive sector revenue is cited as 2029. For the defense segment, management suggests revenue may materialize sooner than in automotive, pending public demonstrations in the coming year. One projection models the defense revenue run-rate reaching $300 million by the end of 2030.

• Automotive LiDAR TAM projected to grow from $504.2 million in 2023 to $942.1 million by 2030.
• Industrial revenue from Movia L platform is expected to begin in 2026.
• The company ended Q3 2025 with $99.5 million in cash and cash equivalents.

MicroVision, Inc. (MVIS) - Canvas Business Model: Customer Relationships

You're looking at how MicroVision, Inc. (MVIS) manages its relationships with the customers who will ultimately drive volume, which is critical given the long lead times in automotive. The strategy is clearly segmented between high-touch automotive pursuits and scaling industrial deployments.

High-touch, direct engagement with global Automotive OEMs for RFQs

MicroVision, Inc. maintains a direct, high-touch approach with global Automotive Original Equipment Manufacturers (OEMs). As of the first quarter of 2025, the company was actively engaged in nine automotive RFQs (Request for Quotations). Following the unveiling of a new architecture at IAA Mobility in September 2025, the level of engagement increased, involving multiple reformulated RFQs. This direct engagement is necessary because the target production timeline for these programs is not immediate, with volume adoption anticipated to begin around 2028. The focus of these interactions is securing a design win with a scalable product that is cost competitive for mass-market vehicle plans.

Co-development and custom development for specific programs

The relationship deepens beyond simple quoting into co-development, especially with the introduction of new sensor platforms. MicroVision, Inc. is actively demonstrating its next-generation solid-state sensor, MOVIA S, to a number of automotive OEMs. This sensor, which offers an ultra-wide field of view, is designed with an open software framework, allowing customers to embed their own software directly onto the MicroVision sensor, which fundamentally changes perception system development. Furthermore, the company introduced its Tri-Lidar Architecture solution, positioning it as an alternative to single-sensor approaches, which implies a more consultative, custom approach to perception system design for specific OEM needs.

Direct sales and support for industrial end-customer deployment

For the industrial segment, the relationship involves direct sales and support, often integrating MicroVision hardware with advanced software like the LiDAR Collision Avoidance System (LCAS). This segment is intended to bridge the revenue gap until automotive volumes materialize. At the end of 2024, management projected demand potential in the industrial lidar segment between $30 million and $50 million over the following 12 to 18 months. In the second quarter of 2025, revenue was driven by industrial sales, and by the third quarter of 2025, revenue of $0.2 million was reported, comprised of sales in both industrial and automotive verticals. As of Q3 2025, the company noted it was in the final stages of several engagements with industrial customers, which involve ongoing evaluations.

Here's a quick look at the engagement status as of late 2025:

Customer Segment	Key Engagement Metric	Latest Reported Number (2025)
Automotive OEMs	Active RFQ Count	Nine (as of Q1 2025, with multiple reformulated RFQs since)
Automotive OEMs	Targeted Production Start Year	2028 and beyond
Industrial Customers	Projected Demand Potential (from late 2024 view)	$30 million to $50 million over next 12-18 months
Industrial & Automotive	Q3 2025 Revenue Contribution	$0.2 million total revenue

The company is also demonstrating its MOVIA S sensor to numerous industrial and autonomous vehicle customers, indicating broad market interest beyond the initial set of engagements.

The relationship structure is supported by an expanded global sales and engineering leadership team, hired to support commercialization discipline.

• Focus on OEMs with mass market product plans.
• Offering a cost-effective, integrated solution for perception systems.
• Finalizing several LiDAR+LCAS software evaluations in industrial sector.
• Demonstrating MOVIA S with an open software framework for customer embedding.

Finance: draft 13-week cash view by Friday.

MicroVision, Inc. (MVIS) - Canvas Business Model: Channels

You're looking at MicroVision, Inc.'s go-to-market strategy, which is clearly pivoting to capture near-term revenue from industrial and defense sectors while maintaining long-term automotive pursuits. The channel strategy relies heavily on direct engagement supported by a critical manufacturing partner.

Direct sales team for Automotive OEM and Tier 1 engagement.

MicroVision, Inc. continues to engage directly with top-tier global automotive Original Equipment Manufacturers (OEMs) and Tier 1 suppliers. As of the second quarter of 2025, management reported ongoing engagement in seven RFQs (Requests for Quotation) for automotive programs. The revenue contribution from this channel remains minimal in the near term; for instance, in the second quarter of 2025, the total revenue of $0.2 million included $0.1 million attributed to a single automotive supplier. The company is also pursuing custom development opportunities and has reformulated higher-volume RFQs for passenger vehicles.

Direct sales to industrial customers (AGV/AMR manufacturers).

This vertical is the current primary revenue driver, focusing on customers like AGV (Automated Guided Vehicle) and AMR (Autonomous Mobile Robot) manufacturers. MicroVision, Inc. has line of sight to significant revenue from this channel, projecting $30 million to $50 million in revenue over the next 12 to 18 months following the first quarter of 2025 reporting. The sales are concentrated on their MOVIA L sensor, often integrated with their full-stack ADAS (Advanced Driver-Assistance Systems) software.

Here's the quick math on the recent quarterly revenue concentration:

Reporting Period	Total Revenue Amount	Primary Segment Contribution
Q4 2024	$1.7 million	Multiple industrial customers
Q1 2025	$0.6 million	Primarily industrial verticals
Q2 2025	$0.2 million	Driven by industrial customers
Q3 2025	$0.2 million	Entirely from industrial customer sales

What this table hides is the volatility; Q3 2025 revenue of $0.2 million was flat compared to Q3 2024, showing stabilization at a low base while awaiting higher-volume conversion.

Manufacturing partner (ZF) enabling high-volume delivery.

To support the anticipated high-volume demand from industrial customers, MicroVision, Inc. relies on its manufacturing partnership with ZF, a Tier 1 automotive supplier. This collaboration provides established manufacturing infrastructure and quality control systems, which is critical for scaling production of the MOVIA L sensor. There is a specific production commitment with ZF in France to meet this anticipated industrial demand. The company expects this scaling initiative to lead to a reduced average cost per sensor. Still, management is actively managing production commitments with ZF as they plan to bring up manufacturing capabilities for the next-generation MOVIA S sensor in 2026.

Direct engagement with the US defense sector.

The defense sector is being pursued through direct engagement, leveraging the company's historical expertise and recent strategic moves. This includes establishing a design office and testing facilities in the D.C. area, staffed with engineering expertise in avionics, to accelerate work on drone-based real-time mapping, ISR (Intelligence, Surveillance, and Reconnaissance), and denied environment navigation. The company is on track to complete the initial proof-of-concept phase for both fixed-wing and rotor drones by the end of 2025. While current revenue contribution is minimal, long-term projections model a run-rate of $300 million from Defense and Industrial applications by the end of 2030.

Key channel development activities in the defense space include:

• Establishing a Defense Advisory Board with deep experience in aeronautical engineering.
• Accelerating development for drone-based perception capabilities.
• Focusing on intelligence, surveillance, and reconnaissance, or ISR, capabilities.
• Planning for the first system and product prototypes for this segment to be available in six to nine months (from Q1 2025 reporting).

Finance: draft 13-week cash view by Friday.

MicroVision, Inc. (MVIS) - Canvas Business Model: Customer Segments

You're looking at MicroVision, Inc. (MVIS) as it navigates a clear strategic pivot in late 2025, moving beyond a singular focus to serve multiple, distinct customer bases with its perception solutions. The current financial reality is that revenue is minimal, but the pipeline across these segments is what drives the long-term valuation story.

The primary revenue source as of the third quarter of 2025 (Q3 2025) is clearly defined: the entire reported revenue of $0.2 million for that quarter came from industrial customer sales. This segment is the immediate focus for sales conversion. To be fair, the company is actively driving momentum in this area to secure near-term revenue opportunities. Management previously projected demand potential in the industrial verticals between $30 million to $50 million over the 12 to 18 months following Q4 2024. Initial revenue from the Movia L platform is now expected in 2026, with the newer MOVIA S sensor contributing possibly in the latter part of 2026 and becoming more significant in 2027.

The company is pursuing several key customer groups, leveraging its core technology across all of them, but with different expected timelines for material revenue realization.

• Global Automotive OEMs pursuing ADAS and autonomous driving.
• Industrial automation companies (AGVs, AMRs, heavy equipment).
• Defense and Military sector for aerial and terrestrial systems.
• Commercial vehicle manufacturers (trucking/logistics).

For the Global Automotive OEMs pursuing ADAS and autonomous driving, MicroVision, Inc. is currently engaged in seven RFQs for passenger vehicle programs. The company introduced the MOVIA S sensor, a short-range, cost-effective solution, and the acquisition of Scantinel Photonics adds long-range FMCW capability specifically for this market. However, management indicates the most realistic timeline for significant automotive sector revenue is 2029, with limited opportunities in 2028 and greater scale anticipated post-2030. A key validation point is the achievement of full integration of the MOVIA lidar into NVIDIA's DRIVE AGX platform.

The Defense and Military sector is seen as a potential source of revenue sooner than automotive. MicroVision, Inc. established a design office in the D.C. area to accelerate development for intelligence, surveillance, and reconnaissance (ISR) capabilities. While definitive timing is not provided, management suggests this segment may materialize before automotive revenue. A projection suggests the Defense and Industrial verticals combined could generate $300 million in annual revenue by the end of 2030. The company plans to demonstrate a complete solution capable of enabling unmanned drones for specific missions in the first half of 2026.

The Commercial vehicle manufacturers (trucking/logistics) segment is directly targeted by the technology gained through the Scantinel Photonics acquisition, which focuses on long-range FMCW lidar for commercial vehicle applications. This overlaps with the longer-range needs of the automotive segment.

Here's a quick look at the revenue expectations tied to these segments based on late 2025 management commentary:

Customer Segment	Near-Term Revenue Driver/Status (Late 2025)	Projected Revenue Materialization	Specific Financial/Volume Data
Industrial Automation	Primary current revenue source; momentum driving near-term sales.	Initial revenue in 2026; more significant in 2027.	Projected demand potential of $30 million to $50 million (12-18 months post-Q4 2024). Q3 2025 revenue was $0.2 million, entirely from this segment.
Global Automotive OEMs	Active engagement via seven RFQs; new MOVIA S sensor launch.	Significant revenue targeted for 2029 and beyond.	No current revenue reported from this segment in Q3 2025.
Defense and Military	Accelerating ISR capabilities with D.C. office; drone solution demo planned.	May materialize sooner than automotive; demo in first half of 2026.	Projected to contribute to a $300 million combined annual run-rate by end of 2030.
Commercial Vehicle Manufacturers	Targeted by long-range FMCW technology from Scantinel acquisition.	Overlaps with automotive timeline; long-range focus.	No specific standalone revenue figures provided for this sub-segment in Q3 2025.

Finance: draft 13-week cash view by Friday.

MicroVision, Inc. (MVIS) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep MicroVision, Inc. running as they pivot toward industrial and defense revenue streams while managing long-term automotive development. The cost structure is heavily weighted toward engineering and development, which is typical for a deep-tech company commercializing complex hardware.

High R&D spending remains a primary cost driver. For the first quarter of 2025, the cash component for Research & Development and Selling, General & Administrative (SG&A) expenses was reported at approximately $11 million per quarter. This focus on engineering is essential to advance the MOVIA S sensor and the Tri-Lidar Architecture.

General and Administrative (G&A) expenses are significant, often bundled with R&D in management reporting. Total operating expenses for the third quarter of 2025 were $12.0 million. This figure included a one-time $1.2 million severance payment related to the CEO transition in Q3 2025. The annual expense run rate projected for fiscal year 2025, based on Q4 2024 figures, was guided to be between $48 million and $50 million.

The scaling of production capacity with ZF is a cost structure element that introduces variable costs but aims for long-term unit cost reduction. MicroVision, Inc. increased MOVIA L sensor production capacity with its Tier 1 partner, ZF, expecting significant output growth in 2025 compared to 2024. This acceleration is explicitly intended to result in a reduced average cost per sensor through economies of scale, which offsets initial scaling expenditures. Furthermore, the partnership with ZF, which manufactures in France, helps ensure cost competitiveness by minimizing exposure to China-based manufacturing risks.

Acquisition costs for new technologies represent strategic, non-recurring expenditures. MicroVision, Inc. executed an agreement in October 2025 to acquire the business and assets of Scantinel Photonics GmbH, a developer of 1550nm FMCW lidar technology. This transaction, expected to close by the end of 2025, involves forming a new German entity, Scantinel GmbH, to retain about 20 engineers in Ulm, Germany. While the specific dollar amount of the asset purchase agreement wasn't detailed, the cost includes integrating this long-range FMCW capability to complement existing time-of-flight sensors.

Here's a quick look at the recent operating expense profile:

Cost Component/Period	Amount (USD)	Notes
Cash R&D and G&A (Q1 2025)	$11 million	Cash used for operations, excluding non-cash items
Total Operating Expenses (Q3 2025)	$12.0 million	Total OpEx before non-cash adjustments
Severance Payments Included (Q3 2025)	$1.2 million	One-time charge related to CEO transition
Cash Used in Operations (Q3 2025)	$16.5 million	Includes a one-time $3.2 million payment for inventory buildup
Projected Annual OpEx Run Rate (FY 2025)	$48 million to $50 million	Projection based on Q4 2024 results

The main categories driving the cost structure are:

• Sustained, high engineering investment for technology development.
• Fixed overhead costs, including G&A, which management has worked to reduce by 47% year-over-year as of Q1 2025.
• Variable manufacturing costs tied to scaling MOVIA L production volume with ZF.
• Strategic, one-time investment for the Scantinel Photonics asset acquisition.

MicroVision, Inc. (MVIS) - Canvas Business Model: Revenue Streams

You're looking at the current revenue reality for MicroVision, Inc. (MVIS) as of late 2025, which is heavily weighted toward near-term, smaller-scale industrial adoption while the larger automotive revenue stream remains a future prospect. The immediate revenue engine is the Sales of Movia L sensors to industrial customers. This segment is the current focus, as management is aligned with shareholders to quickly demonstrate step-function progress here. To be fair, the current numbers reflect this early stage of commercialization.

The TTM Revenue (as of late 2025) is low at $2.63 Million USD. For context, the revenue for the third quarter ending September 30, 2025, was reported as just $0.2 million, which was flat year-over-year for that quarter. This minimal revenue is derived entirely from industrial customer sales. Still, the company has ramped up production capacity with its partner ZF to meet anticipated demand, suggesting a belief that this low figure is temporary.

Here's a quick look at the revenue snapshot, comparing the recent past with the near-term targets:

Metric	Value (USD)	Timeframe/Context
TTM Revenue (as of late 2025)	$2.63 Million	As specified, based on latest reports
Annual Revenue (Fiscal Year 2024)	$4.70 Million	Prior full fiscal year
Q3 2025 Revenue	$0.2 Million	Industrial customer sales only
Projected Industrial Revenue (12-18 months)	$30M to $50M	Target based on Movia L demand

The significant jump you are looking for comes from the Projected revenue of $30M to $50M from industrial over 12-18 months. Management has stated they believe they have line of sight to this range, which reflects anticipated demand for the Movia L sensors in the industrial vertical. This is the near-term commercial goal they are executing against right now.

The third major component of MicroVision, Inc.'s revenue picture is the Future high-volume revenue from awarded Automotive OEM contracts. While the industrial segment is driving current sales, the automotive segment represents the potential for much larger, long-term, high-volume revenue. You should note that as of early 2025, the company remained actively engaged with global automotive OEMs in seven high-volume RFQs (Request for Quotations). However, management has also indicated that OEM sourcing timing may slip, with production introductions not expected to be material until perhaps 2028 or 2029. This means the current revenue structure is not yet benefiting from these large potential contracts.

To summarize the revenue stream drivers and associated timelines, consider these key points:

• Near-term revenue is primarily driven by Movia L sensor sales to industrial customers.
• The company has a production commitment with ZF in France to meet anticipated industrial volume.
• Automotive RFQs are active, but material production revenues are not expected in the immediate future.
• Defense sector contributions are still in early stages, with prototypes expected in six to nine months (from Q1 2025 reporting).
• The company's cash runway has been extended into 2026, providing time to execute this revenue ramp.