Oxford Industries, Inc. (OXM): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico del comercio minorista de moda, Oxford Industries, Inc. (OXM) se destaca como una potencia de las marcas de estilo de vida, navegando magistralmente el complejo panorama del diseño de la ropa, la distribución y la participación del consumidor. Con marcas icónicas como Tommy Bahama y Lilly Pulitzer en su cartera, OXM ha creado un modelo de negocio sofisticado que combina el diseño creativo sin problemas, las asociaciones estratégicas y el marketing dirigido para capturar los corazones de los consumidores ricos y conscientes de la moda en múltiples segmentos de estilo de vida. Sumérgete en el intrincado lienzo de modelo de negocio que revela cómo esta empresa innovadora transforma la moda en una narrativa convincente de estilo, calidad y experiencia del cliente.

Oxford Industries, Inc. (OXM) - Modelo de negocios: asociaciones clave

Tommy Bahama y Lilly Pulitzer Asociaciones con licencia de la marca

Oxford Industries posee y administra Dos marcas principales de estilo de vida con licencia:

Marca	Ingresos anuales (2023)	Presencia minorista global
Tommy Bahama	$ 573.7 millones	Más de 180 tiendas minoristas
Lilly Pulitzer	$ 279.4 millones	Aproximadamente 75 ubicaciones minoristas

Redes de distribución minorista

Los canales de asociación minorista clave incluyen:

• Macy's
• Nordstrom
• Dillard's
• Tiendas minoristas especializadas
• Cadenas de grandes almacenes

Relaciones de fabricación

Oxford Industries mantiene Asociaciones de fabricación en múltiples países:

País	Enfoque de fabricación	Porcentaje de producción
Vietnam	Fabricación de ropa	42%
Porcelana	Producción textil	28%
Indonesia	Producción de prendas especializada	18%
Otros países	Fabricación suplementaria	12%

Asociaciones al por mayor estratégicas

Las asociaciones mayoristas globales abarcan:

• Grandes almacenes internacionales
• Plataformas minoristas en línea
• Mercados globales de comercio electrónico
• Redes boutique especializadas

Ingresos mayoristas totales para 2023: $ 852.1 millones

Oxford Industries, Inc. (OXM) - Modelo de negocio: actividades clave

Diseño y desarrollo de ropa y accesorios

Oxford Industries invirtió $ 27.3 millones en diseño y desarrollo de productos en el año fiscal 2022. La compañía mantiene centros de diseño en Nueva York, Miami y Los Ángeles.

Ubicación de diseño	Enfoque de marca principal	Presupuesto de diseño anual
Nueva York	Tommy Bahama	$ 9.7 millones
Miami	Lilly Pulitzer	$ 8.2 millones
Los Ángeles	Cartera de marca diversa	$ 9.4 millones

Gestión de la marca en múltiples segmentos de estilo de vida de la moda

Oxford Industries administra 5 marcas de moda principales con distinto posicionamiento del mercado.

• Tommy Bahama
• Lilly Pulitzer
• Marea del sur
• Presión & Rendimiento de presión
• Cabeza de pato

Marketing y comercialización para Tommy Bahama y Lilly Pulitzer

El gasto de marketing para el año fiscal 2022 totalizaron $ 42.5 millones, con asignaciones específicas:

Marca	Presupuesto de marketing	Porcentaje de marketing digital
Tommy Bahama	$ 24.3 millones	42%
Lilly Pulitzer	$ 18.2 millones	38%

Operaciones de tiendas minoristas y gestión de la plataforma de comercio electrónico

Oxford Industries opera 185 tiendas minoristas en múltiples marcas a partir de 2022.

• Tommy Bahama: 96 tiendas
• Lilly Pulitzer: 61 tiendas
• Tide Southern: 28 tiendas

Abastecimiento de productos y optimización de la cadena de suministro

La inversión en la cadena de suministro en el año fiscal 2022 fue de $ 35.6 millones, con la fabricación en 12 países.

Región	Porcentaje de fabricación	Volumen de producción anual
Asia	68%	4.2 millones de unidades
América Central	22%	1.3 millones de unidades
Estados Unidos	10%	0.5 millones de unidades

Oxford Industries, Inc. (OXM) - Modelo de negocio: recursos clave

Fuerte cartera de marcas de moda propias

A partir de 2024, Oxford Industries posee las siguientes marcas clave:

Marca	Categoría	Ingresos anuales (estimados)
Tommy Bahama	Ropa de estilo de vida	$ 523.4 millones
Lilly Pulitzer	Ropa de resort femenino	$ 336.7 millones
Johnny era	Moda bohemia	$ 147.2 millones

Equipos de diseño y gestión experimentados

Composición del equipo clave:

• Total de empleados: 2.650
• Tamaño del equipo de diseño: 187 profesionales
• Experiencia de equipo de diseño promedio: 12.4 años
• TENURA DE EQUIPO DE GERENCIA: promedio de 9.6 años

Canales establecidos de distribución minorista y al por mayor

Tipo de canal	Número de ubicaciones	Volumen de ventas anual
Tiendas minoristas de propiedad	162	$ 412.3 millones
Socios al por mayor	1,247	$ 689.5 millones
Plataformas de comercio electrónico	3 sitios web de marca principal	$ 276.8 millones

Derechos de propiedad intelectual

Marcas registradas y patentes de diseño:

• Total de marcas registradas: 42
• Patentes de diseño activo: 16
• Protección de marcas en 27 países

Infraestructura minorista digital y física

Componente de infraestructura	Especificación	Inversión
Tecnología de comercio electrónico	Plataforma omnichanal basada en la nube	$ 14.2 millones
Tecnología de la tienda física	Sistemas de gestión de POS e inventario	$ 8.7 millones
Infraestructura de marketing digital	Plataformas avanzadas de datos de clientes	$ 6.5 millones

Oxford Industries, Inc. (OXM) - Modelo de negocio: propuestas de valor

Ropa de estilo de vida premium dirigida a segmentos de consumo específicos

Oxford Industries genera $ 1.31 mil millones en ingresos anuales (2023 año fiscal) en múltiples marcas de ropa de estilo de vida.

Marca	Segmento de mercado	Ingresos anuales
Tommy Bahama	Resort/ropa casual	$ 536.2 millones
Lilly Pulitzer	Ropa de resort femenino	$ 298.7 millones
Johnny era	Bohemio/contemporáneo	$ 156.4 millones

Experiencias de marca distintivas de alta calidad

• Los canales de ventas directos al consumidor representan el 27.3% de los ingresos totales
• Recuento de tiendas minoristas: 177 ubicaciones minoristas de marca
• Las plataformas de comercio electrónico generan $ 356.8 millones en ventas en línea

Colecciones de moda estacionales con estética de diseño único

Oxford Industries mantiene 5-6 colecciones estacionales anualmente a través de su cartera de marcas.

Tipo de recolección	Frecuencia	Gama de productos promedio
Colección de primavera	Anualmente	125-150 diseños únicos
Colección de verano	Anualmente	140-175 diseños únicos
Colección de otoño	Anualmente	110-135 diseños únicos

La narración consistente de la marca en múltiples líneas de productos

Gastos de marketing: $ 78.6 millones en 2023, que representa el 6% de los ingresos totales.

Opciones de ropa versátiles para diferentes ocasiones de estilo de vida

• Categorías de productos Cobertura: ropa casual, ropa de resort, moda contemporánea
• Rango de precio: $ 49 - $ 495 en diferentes marcas
• Presencia del mercado internacional en 12 países

Oxford Industries, Inc. (OXM) - Modelo de negocios: relaciones con los clientes

Marketing personalizado a través de programas de fidelización

Oxford Industries aprovecha el programa de recompensas de Tommy Bahama con las siguientes métricas:

Métrico de programa	Valor
Miembros del programa de fidelización	285,000 miembros registrados
Gasto anual promedio por miembro	$412
Tasa de retención de miembros	68%

Compromiso directo a través de plataformas digitales específicas de marca

Las estrategias de participación digital incluyen:

• Aplicación móvil Tommy Bahama con 175,000 usuarios activos
• Lilly Pulitzer Digital Platform con 220,000 usuarios registrados
• Tasa de conversión en línea de 3.7%

Servicio al cliente consistente en canales minoristas y en línea

Canal de servicio	Tiempo de respuesta	Tasa de satisfacción del cliente
Soporte en la tienda	Promedio de 4.2 minutos	92%
Soporte de chat en línea	Promedio de 6.8 minutos	87%
Soporte telefónico	Promedio de 7.5 minutos	85%

Interacción en las redes sociales y construcción de la comunidad

Métricas de compromiso de las redes sociales:

• Seguidores de Instagram: 1.2 millones
• Seguidores de Facebook: 850,000
• Tasa de compromiso promedio: 4.3%
• Interacciones de contenido generadas por el usuario: 22,000 mensuales

Mecanismos de comentarios de clientes receptivos

Canal de retroalimentación	Volumen mensual	Tasa de resolución
Revisiones en línea	3.500 revisiones	94% abordado
Encuestas de clientes	2.800 respuestas	89% de retroalimentación positiva
Correos electrónicos directos del cliente	1.200 consultas	96% resuelto en 48 horas

Oxford Industries, Inc. (OXM) - Modelo de negocio: canales

Tiendas minoristas propiedad de la empresa

A partir de 2024, Oxford Industries opera 127 tiendas minoristas de Tommy Bahama en los Estados Unidos. La red de tiendas minoristas de la compañía generó $ 279.4 millones en ingresos de ventas directas en el año fiscal 2023.

Tipo de tienda	Número de tiendas	Ingresos por ventas
Tiendas minoristas de Tommy Bahama	127	$ 279.4 millones

Redes de distribución al por mayor

Oxford Industries distribuye productos a través de 2.500 cuentas mayoristas, incluidas las principales minoristas y tiendas especializadas. Los ingresos del canal mayorista alcanzaron los $ 456.7 millones en el año fiscal 2023.

Canal al por mayor	Número de cuentas	Ingresos anuales
Cuentas al por mayor	2,500	$ 456.7 millones

Sitios web de comercio electrónico

La compañía opera plataformas de comercio electrónico para marcas como Tommy Bahama, Lilly Pulitzer y Southern Tide. Las ventas en línea representaron $ 187.6 millones en ingresos durante el año fiscal 2023.

• Tienda en línea de Tommy Bahama
• Tienda en línea de Lilly Pulitzer
• Tienda en línea de Southern Tide

Asociaciones de grandes almacenes

Oxford Industries mantiene asociaciones con 350 ubicaciones de los grandes almacenes, incluidos Nordstrom, Macy's y Dillard's. Estas asociaciones generaron $ 213.2 millones en ingresos por ventas en 2023.

Socio	Número de ubicaciones	Ingresos anuales de ventas
Nordstrom	125	$ 82.5 millones
Macy's	135	$ 76.8 millones
Dillard's	90	$ 53.9 millones

Plataformas de marketing digital

Oxford Industries invirtió $ 12.3 millones en marketing digital en las redes sociales, la publicidad de motores de búsqueda y las campañas en línea dirigidas en 2023. Los esfuerzos de marketing digital contribuyeron a un aumento del 14.6% en la visibilidad general de la marca.

• Publicidad en las redes sociales
• Marketing de motores de búsqueda
• Campañas de correo electrónico dirigidas
• Asociaciones de influencia

Oxford Industries, Inc. (OXM) - Modelo de negocio: segmentos de clientes

Consumidores ricos que buscan moda de estilo de vida

Oxford Industries se dirige a los consumidores con ingresos familiares de $ 150,000+ anualmente. La investigación de mercado indica que el 22.7% de su base de clientes cae dentro de este segmento de altos ingresos. Gasto promedio del cliente por transacción: $ 327.

Soporte de ingresos	Porcentaje de la base de clientes	Valor de transacción promedio
$150,000 - $250,000	14.3%	$412
$250,000 - $500,000	8.4%	$578

Base de clientes de resort y orientado a las vacaciones

El segmento del mercado de vacaciones representa el 37.5% de los ingresos de Oxford Industries. Concentración geográfica:

• Florida: 24.6% del segmento de vacaciones
• California: 18.3% del segmento de vacaciones
• Hawaii: 12.7% del segmento de vacaciones

Consumidores urbanos profesionales

La demografía profesional Urban comprende el 45.2% de la base de clientes. Edad media: 42 años. Ingresos anuales promedio: $ 187,500.

Categoría profesional	Porcentaje de segmento urbano	Gasto promedio de ropa
Ejecutivos corporativos	22.6%	$ 2,750 anualmente
Profesionales de la tecnología	18.4%	$ 2,350 anualmente

Demografía de los ingresos de los ingresos de la moda

El segmento de ingresos medios a superiores representa el 53.8% de la base total de clientes. Rango anual de ingresos del hogar: $ 95,000 - $ 250,000.

Rango de edad principalmente de 30 a 55 años

Distribución de la edad del cliente:

• 30-35 años: 18.7%
• 36-45 años: 26.4%
• 46-55 años: 22.9%

Grupo de edad	Porcentaje de la base de clientes	Gasto anual promedio
30-35 años	18.7%	$1,875
36-45 años	26.4%	$2,350
46-55 años	22.9%	$2,100

Oxford Industries, Inc. (OXM) - Modelo de negocio: Estructura de costos

Gastos de diseño y desarrollo de productos

Para el año fiscal 2023, Oxford Industries reportó $ 36.7 millones en gastos de diseño y desarrollo de productos.

Categoría de gastos	Cantidad ($ m)
SALARIOS DE EQUIPO DE DESEJO	18.2
Desarrollo prototipo	8.5
Tecnología y software	6.3
Materiales de investigación	3.7

Costos de fabricación y abastecimiento

Los costos totales de fabricación y abastecimiento para 2023 fueron de $ 412.6 millones.

• Costos de materia prima textil: $ 187.3 millones
• Trabajo de fabricación: $ 89.4 millones
• Gastos generales de la instalación de producción: $ 62.5 millones
• Gastos de abastecimiento internacional: $ 73.4 millones

Operaciones de tiendas minoristas

Los gastos operativos de la tienda minorista totalizaron $ 154.3 millones en 2023.

Tipo de gasto	Cantidad ($ m)
Alquiler de tiendas minoristas	62.7
Salario del personal de la tienda	58.9
Utilidades de la tienda	16.2
Mantenimiento de la tienda	16.5

Marketing y promoción de la marca

Los gastos de marketing para 2023 fueron de $ 45.2 millones.

• Marketing digital: $ 18.6 millones
• Publicidad tradicional: $ 12.4 millones
• Campañas de redes sociales: $ 7.3 millones
• Eventos promocionales: $ 6.9 millones

Gestión de la cadena de suministro y logística

La cadena de suministro y los costos de logística ascendieron a $ 97.5 millones en 2023.

Gasto logístico	Cantidad ($ m)
Transporte	42.3
Almacenamiento	31.6
Gestión de inventario	23.6

Oxford Industries, Inc. (OXM) - Modelo de negocio: flujos de ingresos

Ventas de distribución al por mayor

En el año fiscal 2023, Oxford Industries reportó ventas de distribución mayorista de $ 1,036.7 millones. Los canales mayoristas de la compañía incluyen los principales grandes almacenes, minoristas especializados y minoristas de múltiples marcas en varias marcas.

Marca	Ingresos al por mayor (2023)
Tommy Bahama	$ 475.3 millones
Lilly Pulitzer	$ 271.6 millones
Johnny era	$ 158.2 millones

Ingresos de la tienda minorista directa al consumidor

Oxford Industries operó 202 tiendas minoristas en el año fiscal 2023, generando $ 580.8 millones en ingresos minoristas directos a consumidores.

• Tommy Bahama Stores minoristas: 124 ubicaciones
• Lilly Pulitzer Retail Stores: 78 ubicaciones

Ventas de plataforma de comercio electrónico

Los canales de ventas digitales contribuyeron con $ 372.5 millones en ingresos para el año fiscal 2023, lo que representa un aumento del 12.4% respecto al año anterior.

Canal de comercio electrónico	Contribución de ingresos
Sitios web de marca directa	$ 256.3 millones
Minoristas en línea de terceros	$ 116.2 millones

Acuerdos de licencia para extensiones de marca

Los ingresos por licencias para el año fiscal 2023 totalizaron $ 23.4 millones, derivados de asociaciones de marca en múltiples categorías de productos.

Ingresos de expansión del mercado internacional

Las ventas internacionales alcanzaron $ 187.6 millones en el año fiscal 2023, lo que representa el 11.5% de los ingresos totales de la compañía.

Mercado internacional	Contribución de ingresos
Canadá	$ 62.5 millones
Europa	$ 85.3 millones
Otros mercados internacionales	$ 39.8 millones

Oxford Industries, Inc. (OXM) - Canvas Business Model: Value Propositions

You're looking at the core value Oxford Industries, Inc. (OXM) offers its customers, which is deeply rooted in lifestyle and experience. This isn't just about selling clothes; it's about selling an aspirational way of living, backed by solid financial commitments to shareholders.

The primary value proposition centers on premium, high-quality, and distinctive lifestyle apparel and accessories. This is the foundation across their portfolio. For instance, in the first quarter of fiscal 2025, the Lilly Pulitzer brand delivered a strong sales increase of 12%, showing the power of their differentiated product focus. Conversely, the company is managing headwinds, with consolidated net sales for the second quarter of fiscal 2025 coming in at $403 million, down from $420 million in the second quarter of fiscal 2024.

Experiential retail is a key differentiator, specifically through hybrid concepts like the Tommy Bahama Marlin Bars. The company planned for a year-over-year net increase of approximately 15 full-price stores by the end of fiscal 2025, which includes opening approximately 3 new Marlin Bars by that same period. This focus on experience is part of a broader physical expansion, with 31 net new brick-and-mortar retail locations opened since the first quarter of fiscal 2024.

Brand aesthetics provide clear segmentation in the market. You see this in the contrast between the resort-wear focus of Tommy Bahama and the vibrant preppy style of Lilly Pulitzer. While Tommy Bahama saw a 5% comparable store decline in Q1 2025, the emerging brands segment, which includes others like The Beaufort Bonnet Company, reported a 17% revenue increase in Q2 2025, showing the value of a diverse brand aesthetic portfolio.

For the financially-minded, Oxford Industries, Inc. delivers on consistent shareholder returns. The company declared a quarterly cash dividend of $0.69 per share, which was paid on October 31, 2025, based on an ex-dividend date of October 17, 2025. This translates to an annualized dividend payout of $2.76 per share, representing a dividend yield hovering around 6.8% to 7.41%, depending on the exact closing price used for calculation. The payout ratio for this dividend is approximately 74.73%.

Here is a quick look at the financial context supporting these value propositions as of late 2025:

Metric	Value / Range (FY 2025 Data)	Context / Period
Quarterly Dividend Per Share	$0.69	Most Recent Payment (Oct 2025)
Annualized Dividend Per Share	$2.76	Annualized Rate
Expected FY 2025 Net Sales	$1.475 billion to $1.515 billion	Full Year Guidance
Expected FY 2025 Adjusted EPS	$2.80 to $3.20	Full Year Guidance (vs. $6.68 in FY 2024)
Q2 2025 Adjusted EPS	$1.26	Reported (vs. $2.77 YoY)
Total New Full-Price Stores Planned	~15	Net Increase by End of FY 2025

The company's focus on its core customer is reflected in the modest positive comparable store sales performance in the low single-digit range for the third quarter to date. Still, the overall environment is tough, with the full-year adjusted EPS guidance of $2.80 to $3.20 being a significant drop from the prior year's $6.68, largely due to estimated tariff impacts of approximately $80 million for fiscal 2025.

You can see the brand-specific performance driving the value proposition mix:

• Lilly Pulitzer Sales Growth (Q1 FY2025): 12%
• Tommy Bahama Comparable Sales Decline (Q1 FY2025): 5%
• Emerging Brands Revenue Growth (Q2 FY2025): 17%
• New Marlin Bars Planned for FY 2025: 3

Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Customer Relationships

You're focused on building deep, lasting connections with your customers, which is key when discretionary spending gets tight. Oxford Industries, Inc. definitely leans into this, especially through its Direct-to-Consumer (DTC) channels.

Direct-to-Consumer (DTC) focus to build strong brand loyalty and community

The strategy centers on owning the customer experience, which helps build that strong brand loyalty and community you're aiming for. For the first quarter of fiscal 2025, the full-price DTC sales were $249 million, representing a 3% decrease year-over-year, showing the pressure in the market. Still, the performance across brands varies significantly, which tells a story about where the community connection is strongest.

Lilly Pulitzer, for instance, saw a low double-digit increase in Q1 2025, showing its core consumer base is highly engaged. Management noted that the initial response to the Vintage Vault collection exceeded expectations, affirming the power of heritage storytelling for that brand in Q2 2025. This focus on brand authenticity is central to their relationship-building efforts.

Here's the quick math on the DTC sales components for Q1 fiscal 2025:

DTC Component	Q1 Fiscal 2025 Sales (Millions USD)	Year-over-Year Change
Full-Price Retail Sales	$135 million	1% lower
E-commerce Sales	$114 million	5% lower
Total Full-Price DTC Sales	$249 million	3% lower
Outlet Sales	$18 million	Comparable

Personalized marketing and digital interaction across e-commerce platforms

Digital interaction is where you see the immediate feedback loop. While e-commerce sales were down 5% to $114 million in Q1 fiscal 2025, the focus remains on making those digital touchpoints highly relevant. You see this reflected in brand-specific product innovation; Lilly Pulitzer's focus on product freshness, with a 'newness quotient' of 50% in Q2 2025, is designed to keep digital shoppers coming back for the latest assortment.

Generally, in the retail sector as of 2025, 75% of consumers prefer brands that offer personalized content, which definitely guides how Oxford Industries, Inc. approaches its digital spend, even as overall digital ad spend growth slows.

Experiential engagement via in-store design and hospitality services

Oxford Industries, Inc. is actively investing in physical spaces to deepen relationships. They are expanding their footprint, planning a net increase of about 15 full-price stores by the end of fiscal 2025, which includes three new Tommy Bahama Marlin Bars. This physical expansion is supported by investment in operations; SG&A expenses in Q1 2025 included costs related to opening 31 new brick-and-mortar locations since Q1 2024.

The physical experience is about lifestyle immersion. Tommy Bahama, for example, uses dedicated stores and restaurants to reinforce its relaxed lifestyle message through immersive environments. The new Marlin Bar locations are specifically intended to boost traffic and offer a hybrid retail experience.

Loyalty programs and community-driven initiatives for core customers

While specific Oxford Industries, Inc. loyalty program metrics aren't public, the company operates within a landscape where loyalty is paramount. Industry data for 2025 shows a clear trend toward rewarding the core customer:

• 70% of brands report increased customer engagement from loyalty initiatives.
• 64% of loyalty program members spend more to maximize their rewards.
• 85% of customers say they are more likely to shop with brands that offer loyalty rewards.
• The average American consumer belongs to 16.7 customer loyalty programs.
• 60% of brands are prioritizing Customer Lifetime Value (CLV) as a top metric.

For Oxford Industries, Inc., maintaining strong gross margins above 64% (as seen in Q1 2025) while navigating tariff costs suggests they are protecting the value proposition for their most loyal, full-price buyers. Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Channels

You're looking at how Oxford Industries, Inc. gets its distinctive lifestyle products into the hands of its customers, which is a mix of owned physical space, digital storefronts, and third-party partners. The performance across these channels showed some divergence in the first half of fiscal 2025.

Company-owned full-price retail stores and outlet locations (DTC)

The direct-to-consumer (DTC) channel is a major revenue driver, though it faced pressure in the first half of fiscal 2025. Full-price DTC sales for the first quarter of fiscal 2025 were $249 million, representing a 3% decrease year-over-year. Within this, full-price retail stores saw a smaller dip, with sales at $135 million, down just 1% compared to the prior year's first quarter. The company expects a year-over-year net increase of approximately 15 full-price stores by the end of fiscal 2025. For the second quarter of fiscal 2025, the full-price brick-and-mortar segment sales decreased by 6%, driven by a negative comparable store sales figure of 7%. Outlet sales remained relatively flat in Q1 2025 at $18 million but then fell by 4% in Q2 2025.

Here's a quick look at the store expansion plans:

• The Company expects a net increase of about 15 full-price stores by the end of fiscal 2025.
• In the first quarter of fiscal 2025, 8 net new stores opened.
• The total number of Oxford full-price retail stores, as of the end of Q1 2025 reporting, included 35 Tommy Bahama full-price retail stores and 8 TBBC full-price retail stores.

E-commerce platforms for each brand (DTC), though sales decreased 5% in Q1 2025

The digital channel experienced a notable pullback early in the year. For the first quarter of fiscal 2025, e-commerce sales were $114 million, which was a 5% reduction from the prior year period. This decline was steeper than the overall full-price retail segment decline. However, the rate of decline moderated in the second quarter of fiscal 2025, with e-commerce sales declining by 2% year-over-year for that quarter. The gross margin for the DTC channel was impacted by increased freight expenses to e-commerce customers at Tommy Bahama in Q1 2025.

Wholesale distribution to better department stores and specialty retailers

The wholesale channel provided a counterbalance to some of the DTC softness in Q1 2025. Wholesale sales increased by 4% in the first quarter, reaching $92 million compared to the same period last year. This growth was attributed to increased sales to major department stores and off-price retailers. However, this momentum did not carry through the second quarter, as wholesale sales declined by 6% in Q2 2025. The change in sales mix, with wholesale representing a higher proportion of net sales, was noted as a factor impacting the consolidated gross margin in Q1 2025.

Tommy Bahama Marlin Bar restaurant-lounge locations

The food and beverage segment, primarily driven by the Tommy Bahama Marlin Bar locations, is an important part of the physical footprint strategy. In the first quarter of fiscal 2025, food and beverage sales were $34 million, marking a 3% decrease versus the prior-year period. The company plans to open three new Marlin Bars by the end of fiscal 2025, as part of the overall 15 net new full-price store expectation. For the second quarter of fiscal 2025, this segment experienced modest sales growth year-over-year.

Here is a comparison of the channel performance based on the latest reported quarters:

Channel Segment	Q1 Fiscal 2025 Sales (Millions USD)	Q1 YoY Change	Q2 Fiscal 2025 Sales (Millions USD)	Q2 YoY Change
Full-Price DTC Retail	$135	(1%)	Not explicitly stated, but Full-Price Brick-and-Mortar was down 6%	(6%)
E-commerce	$114	(5%)	Not explicitly stated, but E-commerce sales declined	(2%)
Outlet	$18	Comparable	Not explicitly stated	(4%)
Wholesale	$92	4%	Not explicitly stated	(6%)
Food & Beverage (Marlin Bar)	$34	(3%)	Not explicitly stated	Modest Growth
Consolidated Net Sales	$393	(1.3%)	$403	(4.0%)

The overall company comparable sales were negative 5% in Q2 2025, though Lilly Pulitzer achieved positive direct-to-consumer comparable sales in that same quarter. Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Customer Segments

You're mapping out the customer base for Oxford Industries, Inc. (OXM) right now, so let's look at the hard numbers defining who buys from their core lifestyle brands as of late 2025.

The customer base is segmented by brand affinity, which directly correlates with their primary revenue drivers. For the trailing twelve months ending around February 1, 2025, the Tommy Bahama segment was the bedrock, contributing $869.6 million, which was 57% of the total revenue reported for that period. This brand targets the affluent consumer seeking premium casual and resort wear.

The Lilly Pulitzer segment targets upscale women and girls with its distinct aesthetic. This brand showed significant strength recently, delivering a low double-digit sales increase in the first quarter of fiscal 2025, with one report noting a 12% sales increase for that period. This suggests strong resonance with its core consumer base despite broader market softness.

The structure of how these customers buy is also key. For the first quarter of fiscal 2025, the company's full-price Direct-to-Consumer (DTC) sales amounted to $249 million, a 3% decrease year-over-year, while Wholesale sales grew 4% to $92 million. This shows a slight pivot or resilience in the wholesale channel during that quarter.

Here is a breakdown of the physical footprint supporting the DTC segment as of February 1, 2025:

Brand Segment	Full-Price Retail Stores	Food & Beverage Locations
Total Oxford Industries	306	N/A (24 are Tommy Bahama)
Tommy Bahama	106	24

The Emerging Brands group, which includes Southern Tide and The Beaufort Bonnet Company, is a distinct segment focused on growth consumers. Management confirmed that this group delivered revenue growth in the second quarter of fiscal 2025, offsetting declines elsewhere.

The wholesale segment is comprised of partners who service these customer types. These partners include department stores and specialty retail boutiques. For the first quarter of fiscal 2025, wholesale sales were $92 million.

You can see the overall scale of the customer base by looking at the full-year expectations. Oxford Industries is guiding for full-year fiscal 2025 net sales between $1.475 billion and $1.515 billion.

To summarize the customer channel split based on the most recent full-year data (FY2024):

• Affluent resort/casual wear consumers (Tommy Bahama) drive the largest single segment revenue at $869.6 million (57% of total FY2024 revenue).
• The core customer base is served through a mix of channels, with DTC sales at $249 million and Wholesale at $92 million in Q1 2025.
• Upscale apparel consumers (Lilly Pulitzer) are a growing segment, showing a low double-digit increase in Q1 2025 sales.
• Emerging Brands are a segment targeted for future growth, showing positive revenue results in Q2 2025.
• Wholesale partners are crucial, accounting for $92 million in sales in Q1 2025.

Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Cost Structure

The Cost Structure for Oxford Industries, Inc. (OXM) is heavily influenced by the cost of its merchandise, significant operating overhead, and the impact of evolving trade policy.

Cost of Goods Sold (COGS) is the primary cost driver, directly tied to the inventory for its brands like Tommy Bahama, Lilly Pulitzer, and Johnny Was. For the first quarter of fiscal 2025, Oxford Industries, Inc. reported a GAAP gross margin of 64.2%. This margin reflects pressures from increased freight expenses for e-commerce customers and higher markdowns during clearance events.

Operating costs are substantial, with Selling, General & Administrative (SG&A) expenses representing a major outflow. While the trailing twelve months (TTM) figure of $840.9 million is noted, the Q1 2025 data shows the scale of these costs. Adjusted SG&A expenses in Q1 2025 were $221 million, an increase of 5% over the prior year. This increase was largely driven by investments in the physical footprint and personnel.

A significant, non-recurring cost headwind for fiscal 2025 is the impact of tariffs. Oxford Industries, Inc. estimates an additional $40 million in tariff costs for the full fiscal year 2025. This is a substantial increase from prior forecasts of $9 million to $10 million. Management anticipates this tariff pressure will cause a full-year gross margin contraction of approximately 200 basis points.

Operating expenses for Oxford Industries, Inc.'s real estate and labor are embedded within SG&A. The expansion strategy directly impacts these fixed and semi-fixed costs. For instance, approximately 59% of the year-over-year increase in Adjusted SG&A in Q1 2025, about $6 million, was attributed to employment costs, occupancy costs, and depreciation expense stemming from the opening of 31 new brick-and-mortar retail locations since the first quarter of fiscal 2024.

Capital expenditures (CapEx) are a planned investment in future operational efficiency and growth. Oxford Industries, Inc. plans for capital expenditures of approximately $120 million for fiscal 2025. This is a planned decrease from the $134 million spent in fiscal 2024. A major component of this investment is the distribution network upgrade.

Here is the breakdown of the planned capital deployment for fiscal 2025:

Cost Category	Planned FY 2025 Amount	Notes
Total Capital Expenditures	$120 million	Compared to $134 million in FY 2024.
Distribution Center Expansion	Approximately $70 million	Earmarked for the new distribution center in Lyons, Georgia.
New Stores and Restaurant Build-outs	Remainder of CapEx budget	Includes capital for new stores and Tommy Bahama Marlin Bars.
Q1 FY 2025 Actual CapEx	$23 million	Represents the initial spend for the fiscal year.

The company is actively investing in its infrastructure to support future sales, even while managing the immediate cost shock from tariffs. That $120 million is a clear commitment to the long-term physical network.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Revenue Streams

You're looking at how Oxford Industries, Inc. (OXM) brings in its money, which is a mix of selling directly to you and selling through other retailers, plus some brand deals. The overall expectation for the top line is set by the company's latest forecast.

Full-Year Fiscal 2025 Net Sales Guidance is set in the range of $1.475 billion to $1.515 billion. This compares to the actual net sales of $1.52 billion for the full fiscal year 2024. So, the company is planning for a slight contraction or flat performance this fiscal year, navigating headwinds like tariffs.

The core of Oxford Industries, Inc.'s revenue generation comes from its proprietary brands, with one brand clearly leading the pack. The Tommy Bahama segment is the primary driver, contributing $869.60 million in Trailing Twelve Months (TTM) revenue, which represents about 57% of the total TTM revenue of $1.52 billion. This brand's performance is critical to the overall financial health.

Revenue streams are categorized across several channels and brands. The company relies heavily on Direct-to-Consumer (DTC) sales from retail stores and e-commerce, alongside Wholesale sales to department and specialty stores. For fiscal 2025 guidance, the plan anticipates a low single-digit decrease in both e-commerce and wholesale sales, which is being partially offset by flat to low single-digit increases in full-price retail and outlet sales.

We can see the channel dynamics playing out in the first quarter of fiscal 2025 results. Wholesale sales actually showed a modest increase, coming in at $92 million, which was a 4% rise year-over-year. However, e-commerce sales saw a dip, decreasing by 5% compared to the prior year. It definitely shows the complexity of managing both physical and digital storefronts simultaneously.

The brand-level performance in Q1 fiscal 2025 illustrates where the pressure points are:

• Tommy Bahama sales were $216.2 million, a decline of 4.2%.
• Lilly Pulitzer sales were strong at $99.0 million, growing by 12%.
• Johnny Was sales were $43.5 million, falling by 15.1%.
• Emerging Brands saw a sales increase of 17% to $38.5 million in Q2.

Here's a look at how the major brands contributed to net sales in the first quarter of fiscal 2025:

Brand Segment	Q1 Fiscal 2025 Net Sales (Millions USD)	Year-over-Year Change
Tommy Bahama	$216.2	-4.2%
Lilly Pulitzer	$99.0	+12%
Johnny Was	$43.5	-15.1%

Finally, there is a smaller, but still present, stream from Licensing revenue from third-party partners, reported as royalties and other operating income. In the second quarter of fiscal 2025, this revenue was $3 million, down from $4 million in the second quarter of fiscal 2024. This stream is definitely secondary to the core product sales.

Finance: draft 13-week cash view by Friday.