Oxford Industries, Inc. (OXM): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No mundo dinâmico do varejo de moda, a Oxford Industries, Inc. (OXM) se destaca como uma potência de marcas de estilo de vida, navegando magistralmente na complexa paisagem de design, distribuição e engajamento do consumidor. Com marcas icônicas como Tommy Bahama e Lilly Pulitzer em seu portfólio, a OXM criou um modelo de negócios sofisticado que combina perfeitamente design criativo, parcerias estratégicas e marketing direcionado para capturar o coração dos consumidores afluentes e conscientes da moda em segmentos de estilo de vida múltipla. Mergulhe na intrincada tela do modelo de negócios que revela como essa empresa inovadora transforma a moda em uma narrativa atraente de estilo, qualidade e experiência do cliente.

Oxford Industries, Inc. (OXM) - Modelo de negócios: Parcerias -chave

Tommy Bahama e Lilly Pulitzer Licenciado Brand Partnerships

Oxford Industries possui e gerencia duas marcas primárias de estilo de vida licenciadas:

Marca	Receita anual (2023)	Presença global no varejo
Tommy Bahama	US $ 573,7 milhões	Mais de 180 lojas de varejo
Lilly Pulitzer	US $ 279,4 milhões	Aproximadamente 75 locais de varejo

Redes de distribuição de varejo

Os principais canais de parceria de varejo incluem:

• Macy's
• Nordstrom
• Dillard's
• Lojas de varejo especializadas
• Cadeias de lojas de departamento

Relacionamentos de fabricação

A Oxford Industries mantém Parcerias de fabricação Em vários países:

País	Foco de fabricação	Porcentagem de produção
Vietnã	Fabricação de vestuário	42%
China	Produção têxtil	28%
Indonésia	Produção de roupas especializada	18%
Outros países	Fabricação suplementar	12%

Parcerias por atacado estratégico

As parcerias por atacado globais abrangem:

• Lojas de departamento internacionais
• Plataformas de varejo on -line
• Mercados globais de comércio eletrônico
• Redes de boutique especializadas

Receita total de atacado para 2023: US $ 852,1 milhões

Oxford Industries, Inc. (OXM) - Modelo de negócios: Atividades -chave

Projeto e desenvolvimento de vestuário e acessórios

A Oxford Industries investiu US $ 27,3 milhões em design e desenvolvimento de produtos no ano fiscal de 2022. A empresa mantém centros de design em Nova York, Miami e Los Angeles.

Localização do design	Foco principal da marca	Orçamento anual de design
Nova Iorque	Tommy Bahama	US $ 9,7 milhões
Miami	Lilly Pulitzer	US $ 8,2 milhões
Los Angeles	Portfólio de marcas diversificadas	US $ 9,4 milhões

Gerenciamento de marcas em vários segmentos de estilo de vida da moda

Oxford Industries gerencia 5 marcas de moda primária com posicionamento distinto de mercado.

• Tommy Bahama
• Lilly Pulitzer
• Maré do Sul
• Pressão & Desempenho de pressão
• Cabeça de pato

Marketing e merchandising para Tommy Bahama e Lilly Pulitzer

As despesas de marketing para o ano fiscal de 2022 totalizaram US $ 42,5 milhões, com alocações específicas:

Marca	Orçamento de marketing	Porcentagem de marketing digital
Tommy Bahama	US $ 24,3 milhões	42%
Lilly Pulitzer	US $ 18,2 milhões	38%

Operações de lojas de varejo e gerenciamento de plataforma de comércio eletrônico

A Oxford Industries opera 185 lojas de varejo em várias marcas a partir de 2022.

• Tommy Bahama: 96 lojas
• Lilly Pulitzer: 61 lojas
• Maré do Sul: 28 lojas

Otimização de fornecimento de produtos e cadeia de suprimentos

O investimento na cadeia de suprimentos no ano fiscal de 2022 foi de US $ 35,6 milhões, com a fabricação em 12 países.

Região	Porcentagem de fabricação	Volume anual de produção
Ásia	68%	4,2 milhões de unidades
América Central	22%	1,3 milhão de unidades
Estados Unidos	10%	0,5 milhão de unidades

Oxford Industries, Inc. (OXM) - Modelo de negócios: Recursos -chave

Portfólio forte de marcas de moda de propriedade

A partir de 2024, a Oxford Industries possui as seguintes marcas importantes:

Nome da marca	Categoria	Receita anual (estimada)
Tommy Bahama	Vestuário de estilo de vida	US $ 523,4 milhões
Lilly Pulitzer	Desgaste do resort feminino	US $ 336,7 milhões
Johnny era	Moda boêmia	US $ 147,2 milhões

Equipes experientes de design e gerenciamento

Principal de composição da equipe:

• Total de funcionários: 2.650
• Tamanho da equipe de design: 187 profissionais
• Experiência média da equipe de design: 12,4 anos
• PRODIÇÃO DA EQUIPE DE GERENCIAMENTO: média de 9,6 anos

Canais de distribuição de varejo e atacado estabelecidos

Tipo de canal	Número de locais	Volume anual de vendas
De propriedade de lojas de varejo	162	US $ 412,3 milhões
Parceiros por atacado	1,247	US $ 689,5 milhões
Plataformas de comércio eletrônico	3 sites de marca primária	US $ 276,8 milhões

Direitos de Propriedade Intelectual

Marcas registradas e patentes de design:

• Total de marcas registradas: 42
• Patentes de design ativo: 16
• Proteção de marca registrada em 27 países

Infraestrutura de varejo digital e físico

Componente de infraestrutura	Especificação	Investimento
Tecnologia de comércio eletrônico	Plataforma omnichannel baseada em nuvem	US $ 14,2 milhões
Tecnologia de loja física	POS e sistemas de gerenciamento de inventário	US $ 8,7 milhões
Infraestrutura de marketing digital	Plataformas avançadas de dados do cliente	US $ 6,5 milhões

Oxford Industries, Inc. (OXM) - Modelo de Negócios: Proposições de Valor

Vestuário de estilo de vida premium direcionando segmentos de consumidores específicos

A Oxford Industries gera US $ 1,31 bilhão em receita anual (2023 ano fiscal) em várias marcas de vestuário de estilo de vida.

Marca	Segmento de mercado	Receita anual
Tommy Bahama	Resort/desgaste casual	US $ 536,2 milhões
Lilly Pulitzer	Desgaste do resort feminino	US $ 298,7 milhões
Johnny era	Bohemian/Contemporâneo	US $ 156,4 milhões

Experiências de marca de alta qualidade e distintas

• Os canais de vendas direta ao consumidor representam 27,3% da receita total
• Contagem de lojas de varejo: 177 locais de varejo de marca
• As plataformas de comércio eletrônico geram US $ 356,8 milhões em vendas on-line

Coleções de moda sazonais com estética de design exclusivo

A Oxford Industries mantém 5-6 coleções sazonais anualmente em seu portfólio de marcas.

Tipo de coleção	Freqüência	Faixa média de produtos
Coleção da primavera	Anualmente	125-150 Designs únicos
Coleção de verão	Anualmente	140-175 Designs únicos
Coleção de outono	Anualmente	110-135 Designs únicos

Narrativa consistente de marca em várias linhas de produtos

Despesas de marketing: US $ 78,6 milhões em 2023, representando 6% da receita total.

Opções versáteis de roupas para diferentes ocasiões de estilo de vida

• Categorias de produtos Cobertura: desgaste casual, desgaste do resort, moda contemporânea
• Faixa de preço: US $ 49 - US $ 495 em diferentes marcas
• Presença do mercado internacional em 12 países

Oxford Industries, Inc. (OXM) - Modelo de Negócios: Relacionamentos do Cliente

Marketing personalizado por meio de programas de fidelidade

A Oxford Industries aproveita o programa Tommy Bahama Rewards com as seguintes métricas:

Métrica do programa	Valor
Membros do programa de fidelidade	285.000 membros registrados
Gasto médio anual por membro	$412
Taxa de retenção de membros	68%

Engajamento direto por meio de plataformas digitais específicas da marca

As estratégias de engajamento digital incluem:

• Tommy Bahama Mobile App com 175.000 usuários ativos
• Lilly Pulitzer Digital Platform com 220.000 usuários registrados
• Taxa de conversão online de 3,7%

Atendimento ao cliente consistente nos canais de varejo e online

Canal de serviço	Tempo de resposta	Taxa de satisfação do cliente
Suporte na loja	Média 4,2 minutos	92%
Suporte de bate -papo online	Média de 6,8 minutos	87%
Suporte telefônico	Média de 7,5 minutos	85%

Interação da mídia social e construção comunitária

Métricas de engajamento de mídia social:

• Seguidores do Instagram: 1,2 milhão
• Seguidores do Facebook: 850.000
• Taxa média de engajamento: 4,3%
• Interações de conteúdo geradas pelo usuário: 22.000 mensais

Mecanismos de feedback do cliente responsivos

Canal de feedback	Volume mensal	Taxa de resolução
Revisões on -line	3.500 revisões	94% abordados
Pesquisas de clientes	2.800 respostas	89% de feedback positivo
E -mails diretos de clientes	1.200 consultas	96% resolvidos dentro de 48 horas

Oxford Industries, Inc. (OXM) - Modelo de Negócios: Canais

Lojas de varejo de propriedade da empresa

A partir de 2024, a Oxford Industries opera 127 lojas de varejo Tommy Bahama nos Estados Unidos. A rede de lojas de varejo da empresa gerou US $ 279,4 milhões em receita direta de vendas no ano fiscal de 2023.

Tipo de loja	Número de lojas	Receita de vendas
Tommy Bahama lojas de varejo	127	US $ 279,4 milhões

Redes de distribuição por atacado

A Oxford Industries distribui produtos por meio de 2.500 contas no atacado, incluindo grandes varejistas e lojas especializadas. A receita de canais por atacado atingiu US $ 456,7 milhões no ano fiscal de 2023.

Canal por atacado	Número de contas	Receita anual
Contas de atacado	2,500	US $ 456,7 milhões

Sites de comércio eletrônico

A empresa opera plataformas de comércio eletrônico para marcas, incluindo Tommy Bahama, Lilly Pulitzer e Southern Tide. As vendas on -line representaram US $ 187,6 milhões em receita durante o ano fiscal de 2023.

• Tommy Bahama Store Online
• Lilly Pulitzer Online Store
• Loja online da maré sul

Parcerias de lojas de departamento

A Oxford Industries mantém parcerias com 350 locais de lojas de departamento, incluindo Nordstrom, Macy's e Dillard's. Essas parcerias geraram US $ 213,2 milhões em receita de vendas em 2023.

Parceiro da loja de departamento	Número de locais	Receita anual de vendas
Nordstrom	125	US $ 82,5 milhões
Macy's	135	US $ 76,8 milhões
Dillard's	90	US $ 53,9 milhões

Plataformas de marketing digital

A Oxford Industries investiu US $ 12,3 milhões em marketing digital nas mídias sociais, publicidade em mecanismos de pesquisa e campanhas on -line direcionadas em 2023. Os esforços de marketing digital contribuíram para um aumento de 14,6% na visibilidade geral da marca.

• Publicidade nas mídias sociais
• Marketing de mecanismo de pesquisa
• Campanhas de e -mail direcionadas
• Parcerias de influenciadores

Oxford Industries, Inc. (OXM) - Modelo de negócios: segmentos de clientes

Consumidores ricos que buscam moda de estilo de vida

A Oxford Industries tem como alvo os consumidores com renda familiar de US $ 150.000+ anualmente. A pesquisa de mercado indica que 22,7% de sua base de clientes se enquadra nesse segmento de alta renda. Gastes médios do cliente por transação: US $ 327.

Faixa de renda	Porcentagem de base de clientes	Valor médio da transação
$150,000 - $250,000	14.3%	$412
$250,000 - $500,000	8.4%	$578

Resort e base de clientes orientada a férias

O segmento de mercado de férias representa 37,5% da receita da Oxford Industries. Concentração geográfica:

• Flórida: 24,6% do segmento de férias
• Califórnia: 18,3% do segmento de férias
• Havaí: 12,7% do segmento de férias

Consumidores urbanos profissionais

A demografia profissional urbana compreende 45,2% da base de clientes. Idade média: 42 anos. Renda anual mediana: US $ 187.500.

Categoria profissional	Porcentagem de segmento urbano	Gasto médio de roupas
Executivos corporativos	22.6%	US $ 2.750 anualmente
Profissionais de tecnologia	18.4%	US $ 2.350 anualmente

Dados demográficos de renda média e alta consciente da moda

O segmento de renda média a superior representa 53,8% da base total de clientes. Faixa anual de renda familiar: US $ 95.000 - US $ 250.000.

Faixa etária principalmente de 30 a 55 anos

Distribuição da idade do cliente:

• 30-35 anos: 18,7%
• 36-45 anos: 26,4%
• 46-55 anos: 22,9%

Faixa etária	Porcentagem de base de clientes	Gasto médio anual
30-35 anos	18.7%	$1,875
36-45 anos	26.4%	$2,350
46-55 anos	22.9%	$2,100

Oxford Industries, Inc. (OXM) - Modelo de negócios: estrutura de custos

Design de produtos e despesas de desenvolvimento

Para o ano fiscal de 2023, a Oxford Industries registrou US $ 36,7 milhões em despesas de design e desenvolvimento de produtos.

Categoria de despesa	Valor ($ m)
Salários da equipe de design	18.2
Desenvolvimento de protótipo	8.5
Tecnologia e software	6.3
Materiais de pesquisa	3.7

Custos de fabricação e fornecimento

Os custos totais de fabricação e fornecimento para 2023 foram de US $ 412,6 milhões.

• Custos de matéria -prima têxteis: US $ 187,3 milhões
• Trabalho de fabricação: US $ 89,4 milhões
• Interior da instalação de produção: US $ 62,5 milhões
• Despesas internacionais de fornecimento: US $ 73,4 milhões

Operações de lojas de varejo

As despesas operacionais da loja de varejo totalizaram US $ 154,3 milhões em 2023.

Tipo de despesa	Valor ($ m)
Aluguel da loja de varejo	62.7
Salários do pessoal da loja	58.9
Utilitários da loja	16.2
Manutenção da loja	16.5

Marketing e promoção de marca

As despesas de marketing para 2023 foram de US $ 45,2 milhões.

• Marketing Digital: US $ 18,6 milhões
• Publicidade tradicional: US $ 12,4 milhões
• Campanhas de mídia social: US $ 7,3 milhões
• Eventos promocionais: US $ 6,9 milhões

Cadeia de suprimentos e gerenciamento de logística

A cadeia de suprimentos e os custos de logística totalizaram US $ 97,5 milhões em 2023.

Despesa de logística	Valor ($ m)
Transporte	42.3
Armazenamento	31.6
Gerenciamento de inventário	23.6

Oxford Industries, Inc. (OXM) - Modelo de negócios: fluxos de receita

Vendas de distribuição por atacado

No ano fiscal de 2023, a Oxford Industries relatou vendas de distribuição por atacado de US $ 1.036,7 milhões. Os canais atacadistas da empresa incluem grandes lojas de departamento, varejistas especializados e varejistas de várias marcas em várias marcas.

Marca	Receita no atacado (2023)
Tommy Bahama	US $ 475,3 milhões
Lilly Pulitzer	US $ 271,6 milhões
Johnny era	US $ 158,2 milhões

Receita de lojas de varejo direta ao consumidor

A Oxford Industries operava 202 lojas de varejo no ano fiscal de 2023, gerando US $ 580,8 milhões em receitas de varejo direto ao consumidor.

• Tommy Bahama lojas de varejo: 124 locais
• LILLY PULITZER VAREJA LOJAS: 78 LOCAIS

Vendas da plataforma de comércio eletrônico

Os canais de vendas digitais contribuíram com US $ 372,5 milhões em receita para o ano fiscal de 2023, representando um aumento de 12,4% em relação ao ano anterior.

Canal de comércio eletrônico	Contribuição da receita
Sites de marca direta	US $ 256,3 milhões
Varejistas on-line de terceiros	US $ 116,2 milhões

Acordos de licenciamento para extensões de marca

As receitas de licenciamento para o ano fiscal de 2023 totalizaram US $ 23,4 milhões, derivadas de parcerias de marca em várias categorias de produtos.

Receitas de expansão do mercado internacional

As vendas internacionais atingiram US $ 187,6 milhões no ano fiscal de 2023, representando 11,5% da receita total da empresa.

Mercado internacional	Contribuição da receita
Canadá	US $ 62,5 milhões
Europa	US $ 85,3 milhões
Outros mercados internacionais	US $ 39,8 milhões

Oxford Industries, Inc. (OXM) - Canvas Business Model: Value Propositions

You're looking at the core value Oxford Industries, Inc. (OXM) offers its customers, which is deeply rooted in lifestyle and experience. This isn't just about selling clothes; it's about selling an aspirational way of living, backed by solid financial commitments to shareholders.

The primary value proposition centers on premium, high-quality, and distinctive lifestyle apparel and accessories. This is the foundation across their portfolio. For instance, in the first quarter of fiscal 2025, the Lilly Pulitzer brand delivered a strong sales increase of 12%, showing the power of their differentiated product focus. Conversely, the company is managing headwinds, with consolidated net sales for the second quarter of fiscal 2025 coming in at $403 million, down from $420 million in the second quarter of fiscal 2024.

Experiential retail is a key differentiator, specifically through hybrid concepts like the Tommy Bahama Marlin Bars. The company planned for a year-over-year net increase of approximately 15 full-price stores by the end of fiscal 2025, which includes opening approximately 3 new Marlin Bars by that same period. This focus on experience is part of a broader physical expansion, with 31 net new brick-and-mortar retail locations opened since the first quarter of fiscal 2024.

Brand aesthetics provide clear segmentation in the market. You see this in the contrast between the resort-wear focus of Tommy Bahama and the vibrant preppy style of Lilly Pulitzer. While Tommy Bahama saw a 5% comparable store decline in Q1 2025, the emerging brands segment, which includes others like The Beaufort Bonnet Company, reported a 17% revenue increase in Q2 2025, showing the value of a diverse brand aesthetic portfolio.

For the financially-minded, Oxford Industries, Inc. delivers on consistent shareholder returns. The company declared a quarterly cash dividend of $0.69 per share, which was paid on October 31, 2025, based on an ex-dividend date of October 17, 2025. This translates to an annualized dividend payout of $2.76 per share, representing a dividend yield hovering around 6.8% to 7.41%, depending on the exact closing price used for calculation. The payout ratio for this dividend is approximately 74.73%.

Here is a quick look at the financial context supporting these value propositions as of late 2025:

Metric	Value / Range (FY 2025 Data)	Context / Period
Quarterly Dividend Per Share	$0.69	Most Recent Payment (Oct 2025)
Annualized Dividend Per Share	$2.76	Annualized Rate
Expected FY 2025 Net Sales	$1.475 billion to $1.515 billion	Full Year Guidance
Expected FY 2025 Adjusted EPS	$2.80 to $3.20	Full Year Guidance (vs. $6.68 in FY 2024)
Q2 2025 Adjusted EPS	$1.26	Reported (vs. $2.77 YoY)
Total New Full-Price Stores Planned	~15	Net Increase by End of FY 2025

The company's focus on its core customer is reflected in the modest positive comparable store sales performance in the low single-digit range for the third quarter to date. Still, the overall environment is tough, with the full-year adjusted EPS guidance of $2.80 to $3.20 being a significant drop from the prior year's $6.68, largely due to estimated tariff impacts of approximately $80 million for fiscal 2025.

You can see the brand-specific performance driving the value proposition mix:

• Lilly Pulitzer Sales Growth (Q1 FY2025): 12%
• Tommy Bahama Comparable Sales Decline (Q1 FY2025): 5%
• Emerging Brands Revenue Growth (Q2 FY2025): 17%
• New Marlin Bars Planned for FY 2025: 3

Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Customer Relationships

You're focused on building deep, lasting connections with your customers, which is key when discretionary spending gets tight. Oxford Industries, Inc. definitely leans into this, especially through its Direct-to-Consumer (DTC) channels.

Direct-to-Consumer (DTC) focus to build strong brand loyalty and community

The strategy centers on owning the customer experience, which helps build that strong brand loyalty and community you're aiming for. For the first quarter of fiscal 2025, the full-price DTC sales were $249 million, representing a 3% decrease year-over-year, showing the pressure in the market. Still, the performance across brands varies significantly, which tells a story about where the community connection is strongest.

Lilly Pulitzer, for instance, saw a low double-digit increase in Q1 2025, showing its core consumer base is highly engaged. Management noted that the initial response to the Vintage Vault collection exceeded expectations, affirming the power of heritage storytelling for that brand in Q2 2025. This focus on brand authenticity is central to their relationship-building efforts.

Here's the quick math on the DTC sales components for Q1 fiscal 2025:

DTC Component	Q1 Fiscal 2025 Sales (Millions USD)	Year-over-Year Change
Full-Price Retail Sales	$135 million	1% lower
E-commerce Sales	$114 million	5% lower
Total Full-Price DTC Sales	$249 million	3% lower
Outlet Sales	$18 million	Comparable

Personalized marketing and digital interaction across e-commerce platforms

Digital interaction is where you see the immediate feedback loop. While e-commerce sales were down 5% to $114 million in Q1 fiscal 2025, the focus remains on making those digital touchpoints highly relevant. You see this reflected in brand-specific product innovation; Lilly Pulitzer's focus on product freshness, with a 'newness quotient' of 50% in Q2 2025, is designed to keep digital shoppers coming back for the latest assortment.

Generally, in the retail sector as of 2025, 75% of consumers prefer brands that offer personalized content, which definitely guides how Oxford Industries, Inc. approaches its digital spend, even as overall digital ad spend growth slows.

Experiential engagement via in-store design and hospitality services

Oxford Industries, Inc. is actively investing in physical spaces to deepen relationships. They are expanding their footprint, planning a net increase of about 15 full-price stores by the end of fiscal 2025, which includes three new Tommy Bahama Marlin Bars. This physical expansion is supported by investment in operations; SG&A expenses in Q1 2025 included costs related to opening 31 new brick-and-mortar locations since Q1 2024.

The physical experience is about lifestyle immersion. Tommy Bahama, for example, uses dedicated stores and restaurants to reinforce its relaxed lifestyle message through immersive environments. The new Marlin Bar locations are specifically intended to boost traffic and offer a hybrid retail experience.

Loyalty programs and community-driven initiatives for core customers

While specific Oxford Industries, Inc. loyalty program metrics aren't public, the company operates within a landscape where loyalty is paramount. Industry data for 2025 shows a clear trend toward rewarding the core customer:

• 70% of brands report increased customer engagement from loyalty initiatives.
• 64% of loyalty program members spend more to maximize their rewards.
• 85% of customers say they are more likely to shop with brands that offer loyalty rewards.
• The average American consumer belongs to 16.7 customer loyalty programs.
• 60% of brands are prioritizing Customer Lifetime Value (CLV) as a top metric.

For Oxford Industries, Inc., maintaining strong gross margins above 64% (as seen in Q1 2025) while navigating tariff costs suggests they are protecting the value proposition for their most loyal, full-price buyers. Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Channels

You're looking at how Oxford Industries, Inc. gets its distinctive lifestyle products into the hands of its customers, which is a mix of owned physical space, digital storefronts, and third-party partners. The performance across these channels showed some divergence in the first half of fiscal 2025.

Company-owned full-price retail stores and outlet locations (DTC)

The direct-to-consumer (DTC) channel is a major revenue driver, though it faced pressure in the first half of fiscal 2025. Full-price DTC sales for the first quarter of fiscal 2025 were $249 million, representing a 3% decrease year-over-year. Within this, full-price retail stores saw a smaller dip, with sales at $135 million, down just 1% compared to the prior year's first quarter. The company expects a year-over-year net increase of approximately 15 full-price stores by the end of fiscal 2025. For the second quarter of fiscal 2025, the full-price brick-and-mortar segment sales decreased by 6%, driven by a negative comparable store sales figure of 7%. Outlet sales remained relatively flat in Q1 2025 at $18 million but then fell by 4% in Q2 2025.

Here's a quick look at the store expansion plans:

• The Company expects a net increase of about 15 full-price stores by the end of fiscal 2025.
• In the first quarter of fiscal 2025, 8 net new stores opened.
• The total number of Oxford full-price retail stores, as of the end of Q1 2025 reporting, included 35 Tommy Bahama full-price retail stores and 8 TBBC full-price retail stores.

E-commerce platforms for each brand (DTC), though sales decreased 5% in Q1 2025

The digital channel experienced a notable pullback early in the year. For the first quarter of fiscal 2025, e-commerce sales were $114 million, which was a 5% reduction from the prior year period. This decline was steeper than the overall full-price retail segment decline. However, the rate of decline moderated in the second quarter of fiscal 2025, with e-commerce sales declining by 2% year-over-year for that quarter. The gross margin for the DTC channel was impacted by increased freight expenses to e-commerce customers at Tommy Bahama in Q1 2025.

Wholesale distribution to better department stores and specialty retailers

The wholesale channel provided a counterbalance to some of the DTC softness in Q1 2025. Wholesale sales increased by 4% in the first quarter, reaching $92 million compared to the same period last year. This growth was attributed to increased sales to major department stores and off-price retailers. However, this momentum did not carry through the second quarter, as wholesale sales declined by 6% in Q2 2025. The change in sales mix, with wholesale representing a higher proportion of net sales, was noted as a factor impacting the consolidated gross margin in Q1 2025.

Tommy Bahama Marlin Bar restaurant-lounge locations

The food and beverage segment, primarily driven by the Tommy Bahama Marlin Bar locations, is an important part of the physical footprint strategy. In the first quarter of fiscal 2025, food and beverage sales were $34 million, marking a 3% decrease versus the prior-year period. The company plans to open three new Marlin Bars by the end of fiscal 2025, as part of the overall 15 net new full-price store expectation. For the second quarter of fiscal 2025, this segment experienced modest sales growth year-over-year.

Here is a comparison of the channel performance based on the latest reported quarters:

Channel Segment	Q1 Fiscal 2025 Sales (Millions USD)	Q1 YoY Change	Q2 Fiscal 2025 Sales (Millions USD)	Q2 YoY Change
Full-Price DTC Retail	$135	(1%)	Not explicitly stated, but Full-Price Brick-and-Mortar was down 6%	(6%)
E-commerce	$114	(5%)	Not explicitly stated, but E-commerce sales declined	(2%)
Outlet	$18	Comparable	Not explicitly stated	(4%)
Wholesale	$92	4%	Not explicitly stated	(6%)
Food & Beverage (Marlin Bar)	$34	(3%)	Not explicitly stated	Modest Growth
Consolidated Net Sales	$393	(1.3%)	$403	(4.0%)

The overall company comparable sales were negative 5% in Q2 2025, though Lilly Pulitzer achieved positive direct-to-consumer comparable sales in that same quarter. Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Customer Segments

You're mapping out the customer base for Oxford Industries, Inc. (OXM) right now, so let's look at the hard numbers defining who buys from their core lifestyle brands as of late 2025.

The customer base is segmented by brand affinity, which directly correlates with their primary revenue drivers. For the trailing twelve months ending around February 1, 2025, the Tommy Bahama segment was the bedrock, contributing $869.6 million, which was 57% of the total revenue reported for that period. This brand targets the affluent consumer seeking premium casual and resort wear.

The Lilly Pulitzer segment targets upscale women and girls with its distinct aesthetic. This brand showed significant strength recently, delivering a low double-digit sales increase in the first quarter of fiscal 2025, with one report noting a 12% sales increase for that period. This suggests strong resonance with its core consumer base despite broader market softness.

The structure of how these customers buy is also key. For the first quarter of fiscal 2025, the company's full-price Direct-to-Consumer (DTC) sales amounted to $249 million, a 3% decrease year-over-year, while Wholesale sales grew 4% to $92 million. This shows a slight pivot or resilience in the wholesale channel during that quarter.

Here is a breakdown of the physical footprint supporting the DTC segment as of February 1, 2025:

Brand Segment	Full-Price Retail Stores	Food & Beverage Locations
Total Oxford Industries	306	N/A (24 are Tommy Bahama)
Tommy Bahama	106	24

The Emerging Brands group, which includes Southern Tide and The Beaufort Bonnet Company, is a distinct segment focused on growth consumers. Management confirmed that this group delivered revenue growth in the second quarter of fiscal 2025, offsetting declines elsewhere.

The wholesale segment is comprised of partners who service these customer types. These partners include department stores and specialty retail boutiques. For the first quarter of fiscal 2025, wholesale sales were $92 million.

You can see the overall scale of the customer base by looking at the full-year expectations. Oxford Industries is guiding for full-year fiscal 2025 net sales between $1.475 billion and $1.515 billion.

To summarize the customer channel split based on the most recent full-year data (FY2024):

• Affluent resort/casual wear consumers (Tommy Bahama) drive the largest single segment revenue at $869.6 million (57% of total FY2024 revenue).
• The core customer base is served through a mix of channels, with DTC sales at $249 million and Wholesale at $92 million in Q1 2025.
• Upscale apparel consumers (Lilly Pulitzer) are a growing segment, showing a low double-digit increase in Q1 2025 sales.
• Emerging Brands are a segment targeted for future growth, showing positive revenue results in Q2 2025.
• Wholesale partners are crucial, accounting for $92 million in sales in Q1 2025.

Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Cost Structure

The Cost Structure for Oxford Industries, Inc. (OXM) is heavily influenced by the cost of its merchandise, significant operating overhead, and the impact of evolving trade policy.

Cost of Goods Sold (COGS) is the primary cost driver, directly tied to the inventory for its brands like Tommy Bahama, Lilly Pulitzer, and Johnny Was. For the first quarter of fiscal 2025, Oxford Industries, Inc. reported a GAAP gross margin of 64.2%. This margin reflects pressures from increased freight expenses for e-commerce customers and higher markdowns during clearance events.

Operating costs are substantial, with Selling, General & Administrative (SG&A) expenses representing a major outflow. While the trailing twelve months (TTM) figure of $840.9 million is noted, the Q1 2025 data shows the scale of these costs. Adjusted SG&A expenses in Q1 2025 were $221 million, an increase of 5% over the prior year. This increase was largely driven by investments in the physical footprint and personnel.

A significant, non-recurring cost headwind for fiscal 2025 is the impact of tariffs. Oxford Industries, Inc. estimates an additional $40 million in tariff costs for the full fiscal year 2025. This is a substantial increase from prior forecasts of $9 million to $10 million. Management anticipates this tariff pressure will cause a full-year gross margin contraction of approximately 200 basis points.

Operating expenses for Oxford Industries, Inc.'s real estate and labor are embedded within SG&A. The expansion strategy directly impacts these fixed and semi-fixed costs. For instance, approximately 59% of the year-over-year increase in Adjusted SG&A in Q1 2025, about $6 million, was attributed to employment costs, occupancy costs, and depreciation expense stemming from the opening of 31 new brick-and-mortar retail locations since the first quarter of fiscal 2024.

Capital expenditures (CapEx) are a planned investment in future operational efficiency and growth. Oxford Industries, Inc. plans for capital expenditures of approximately $120 million for fiscal 2025. This is a planned decrease from the $134 million spent in fiscal 2024. A major component of this investment is the distribution network upgrade.

Here is the breakdown of the planned capital deployment for fiscal 2025:

Cost Category	Planned FY 2025 Amount	Notes
Total Capital Expenditures	$120 million	Compared to $134 million in FY 2024.
Distribution Center Expansion	Approximately $70 million	Earmarked for the new distribution center in Lyons, Georgia.
New Stores and Restaurant Build-outs	Remainder of CapEx budget	Includes capital for new stores and Tommy Bahama Marlin Bars.
Q1 FY 2025 Actual CapEx	$23 million	Represents the initial spend for the fiscal year.

The company is actively investing in its infrastructure to support future sales, even while managing the immediate cost shock from tariffs. That $120 million is a clear commitment to the long-term physical network.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Revenue Streams

You're looking at how Oxford Industries, Inc. (OXM) brings in its money, which is a mix of selling directly to you and selling through other retailers, plus some brand deals. The overall expectation for the top line is set by the company's latest forecast.

Full-Year Fiscal 2025 Net Sales Guidance is set in the range of $1.475 billion to $1.515 billion. This compares to the actual net sales of $1.52 billion for the full fiscal year 2024. So, the company is planning for a slight contraction or flat performance this fiscal year, navigating headwinds like tariffs.

The core of Oxford Industries, Inc.'s revenue generation comes from its proprietary brands, with one brand clearly leading the pack. The Tommy Bahama segment is the primary driver, contributing $869.60 million in Trailing Twelve Months (TTM) revenue, which represents about 57% of the total TTM revenue of $1.52 billion. This brand's performance is critical to the overall financial health.

Revenue streams are categorized across several channels and brands. The company relies heavily on Direct-to-Consumer (DTC) sales from retail stores and e-commerce, alongside Wholesale sales to department and specialty stores. For fiscal 2025 guidance, the plan anticipates a low single-digit decrease in both e-commerce and wholesale sales, which is being partially offset by flat to low single-digit increases in full-price retail and outlet sales.

We can see the channel dynamics playing out in the first quarter of fiscal 2025 results. Wholesale sales actually showed a modest increase, coming in at $92 million, which was a 4% rise year-over-year. However, e-commerce sales saw a dip, decreasing by 5% compared to the prior year. It definitely shows the complexity of managing both physical and digital storefronts simultaneously.

The brand-level performance in Q1 fiscal 2025 illustrates where the pressure points are:

• Tommy Bahama sales were $216.2 million, a decline of 4.2%.
• Lilly Pulitzer sales were strong at $99.0 million, growing by 12%.
• Johnny Was sales were $43.5 million, falling by 15.1%.
• Emerging Brands saw a sales increase of 17% to $38.5 million in Q2.

Here's a look at how the major brands contributed to net sales in the first quarter of fiscal 2025:

Brand Segment	Q1 Fiscal 2025 Net Sales (Millions USD)	Year-over-Year Change
Tommy Bahama	$216.2	-4.2%
Lilly Pulitzer	$99.0	+12%
Johnny Was	$43.5	-15.1%

Finally, there is a smaller, but still present, stream from Licensing revenue from third-party partners, reported as royalties and other operating income. In the second quarter of fiscal 2025, this revenue was $3 million, down from $4 million in the second quarter of fiscal 2024. This stream is definitely secondary to the core product sales.

Finance: draft 13-week cash view by Friday.