Oxford Industries, Inc. (OXM): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique de la mode de mode, Oxford Industries, Inc. (OXM) se distingue comme une centrale de marques de style de vie, naviguant magistralement dans le paysage complexe de la conception, de la distribution et de l'engagement des consommateurs. Avec des marques emblématiques comme Tommy Bahama et Lilly Pulitzer dans son portefeuille, Oxm a conçu un modèle commercial sophistiqué qui mélange de manière transparente le design créatif, les partenariats stratégiques et le marketing ciblé pour capturer le cœur des consommateurs aisés et soucieux de la mode à travers de multiples segments de style de vie. Plongez dans la toile du modèle commercial complexe qui révèle comment cette entreprise innovante transforme la mode en un récit convaincant de style, de qualité et d'expérience client.

Oxford Industries, Inc. (OXM) - Modèle d'entreprise: partenariats clés

Partenariats de marque sous licence de Tommy Bahama et Lilly Pulitzer

Oxford Industries possède et gère Deux marques de style de vie agréées principales:

Marque	Revenus annuels (2023)	Présence mondiale de vente au détail
Tommy Bahama	573,7 millions de dollars	Plus de 180 magasins de détail
Lilly Pulitzer	279,4 millions de dollars	Environ 75 emplacements de vente au détail

Réseaux de distribution de détail

Les principaux canaux de partenariat de vente au détail comprennent:

• Macy
• Nordstrom
• Dillard
• Magasins de vente au détail spécialisés
• Chaînes de grands magasins

Relations de fabrication

Oxford Industries maintient partenariats de fabrication dans plusieurs pays:

Pays	Focus de la fabrication	Pourcentage de production
Vietnam	Fabrication de vêtements	42%
Chine	Production textile	28%
Indonésie	Production de vêtements spécialisée	18%
Autres pays	Fabrication supplémentaire	12%

Partenariats en gros stratégiques

Les partenariats mondiaux en gros comprennent:

• Grands magasins internationaux
• Plateformes de vente au détail en ligne
• Les marchés mondiaux du commerce électronique
• Réseaux de boutique spécialisés

Revenus totaux en gros pour 2023: 852,1 millions de dollars

Oxford Industries, Inc. (OXM) - Modèle d'entreprise: activités clés

Conception et développement des vêtements et des accessoires

Oxford Industries a investi 27,3 millions de dollars dans la conception et le développement de produits au cours de l'exercice 2022. La société entretient des centres de conception à New York, à Miami et à Los Angeles.

Emplacement de conception	Focus de la marque primaire	Budget de conception annuel
New York	Tommy Bahama	9,7 millions de dollars
Miami	Lilly Pulitzer	8,2 millions de dollars
Los Angeles	Portfolio de marque diversifié	9,4 millions de dollars

Gestion de la marque dans plusieurs segments de style de vie de la mode

Oxford Industries gère 5 marques de mode primaires avec un positionnement du marché distinct.

• Tommy Bahama
• Lilly Pulitzer
• Marée du sud
• Pression & Performance de pression
• Tête de canard

Marketing et marchandisage pour Tommy Bahama et Lilly Pulitzer

Les dépenses de marketing pour l'exercice 2022 ont totalisé 42,5 millions de dollars, avec des allocations spécifiques:

Marque	Budget marketing	Pourcentage de marketing numérique
Tommy Bahama	24,3 millions de dollars	42%
Lilly Pulitzer	18,2 millions de dollars	38%

Opérations de magasin de détail et gestion de la plate-forme de commerce électronique

Oxford Industries exploite 185 magasins de détail sur plusieurs marques à partir de 2022.

• Tommy Bahama: 96 magasins
• Lilly Pulitzer: 61 magasins
• Marée du sud: 28 magasins

Source des produits et optimisation de la chaîne d'approvisionnement

L'investissement de la chaîne d'approvisionnement au cours de l'exercice 2022 était de 35,6 millions de dollars, avec la fabrication dans 12 pays.

Région	Pourcentage de fabrication	Volume de production annuel
Asie	68%	4,2 millions d'unités
Amérique centrale	22%	1,3 million d'unités
États-Unis	10%	0,5 million d'unités

Oxford Industries, Inc. (OXM) - Modèle d'entreprise: Ressources clés

Portfolio solide de marques de mode possédées

En 2024, Oxford Industries possède les marques clés suivantes:

Nom de marque	Catégorie	Revenus annuels (estimés)
Tommy Bahama	Vêtements de style de vie	523,4 millions de dollars
Lilly Pulitzer	Vêtements de villégiature pour femmes	336,7 millions de dollars
Johnny était	Mode bohème	147,2 millions de dollars

Des équipes de conception et de gestion expérimentées

Composition clé de l'équipe:

• Total des employés: 2 650
• Taille de l'équipe de conception: 187 professionnels
• Expérience moyenne de l'équipe de conception: 12,4 ans
• Tiration de l'équipe de gestion: moyenne de 9,6 ans

Canaux de distribution de vente au détail et de gros établis

Type de canal	Nombre d'emplacements	Volume des ventes annuelles
Magasins de vente au détail	162	412,3 millions de dollars
Partenaires en gros	1,247	689,5 millions de dollars
Plates-formes de commerce électronique	3 sites Web de marque primaires	276,8 millions de dollars

Droits de propriété intellectuelle

Marques enregistrées et brevets de conception:

• Marques totales enregistrées: 42
• Brevets de conception actifs: 16
• Protection des marques dans 27 pays

Infrastructure de vente au détail numérique et physique

Composant d'infrastructure	Spécification	Investissement
Technologie du commerce électronique	Plate-forme omnicanal basée sur le cloud	14,2 millions de dollars
Technologie des magasins physiques	Systèmes de gestion des points de vente et des stocks	8,7 millions de dollars
Infrastructure de marketing numérique	Plateformes de données clients avancées	6,5 millions de dollars

Oxford Industries, Inc. (OXM) - Modèle d'entreprise: propositions de valeur

Appareils de style de vie premium ciblant des segments de consommateurs spécifiques

Oxford Industries génère 1,31 milliard de dollars de revenus annuels (2023 exercices) sur plusieurs marques de vêtements de vie.

Marque	Segment de marché	Revenus annuels
Tommy Bahama	Resort / vêtements décontractés	536,2 millions de dollars
Lilly Pulitzer	Vêtements de villégiature pour femmes	298,7 millions de dollars
Johnny était	Bohème / contemporain	156,4 millions de dollars

Expériences de marque distinctes de haute qualité

• Les canaux de vente directe aux consommateurs représentent 27,3% des revenus totaux
• Compte de magasin de détail: 177 emplacements de vente au détail de marque
• Les plateformes de commerce électronique génèrent 356,8 millions de dollars de ventes en ligne

Collections de mode saisonnières avec une esthétique de design unique

Oxford Industries maintient 5-6 collections saisonnières chaque année à travers son portefeuille de marques.

Type de collection	Fréquence	Gamme de produits moyenne
Collection de printemps	Annuellement	125-150 designs uniques
Collection d'été	Annuellement	140-175 Designs uniques
Collection d'automne	Annuellement	110-135 Designs uniques

Startel cohérente sur la marque sur plusieurs gammes de produits

Dépenses de marketing: 78,6 millions de dollars en 2023, ce qui représente 6% des revenus totaux.

Options de vêtements polyvalents pour différentes occasions de style de vie

• Catégories de produits Couverture: vêtements décontractés, vêtements de villégiature, mode contemporain
• Gamme de prix: 49 $ - 495 $ sur différentes marques
• Présence du marché international dans 12 pays

Oxford Industries, Inc. (OXM) - Modèle d'entreprise: relations avec les clients

Marketing personnalisé à travers des programmes de fidélité

Oxford Industries tire parti du programme de récompenses Tommy Bahama avec les mesures suivantes:

Métrique du programme	Valeur
Membres du programme de fidélité	285 000 membres enregistrés
Dépenses annuelles moyennes par membre	$412
Taux de rétention des membres	68%

Engagement direct via des plateformes numériques spécifiques à la marque

Les stratégies d'engagement numérique comprennent:

• Application mobile Tommy Bahama avec 175 000 utilisateurs actifs
• Plateforme numérique Lilly Pulitzer avec 220 000 utilisateurs enregistrés
• Taux de conversion en ligne de 3,7%

Service client cohérent sur les canaux de vente au détail et en ligne

Canal de service	Temps de réponse	Taux de satisfaction client
Support en magasin	Moyenne 4,2 minutes	92%
Assistance de chat en ligne	Moyenne 6,8 minutes	87%
Support téléphonique	Moyenne 7,5 minutes	85%

Interaction des médias sociaux et bâtiment communautaire

Métriques d'engagement des médias sociaux:

• Followers Instagram: 1,2 million
• Fonds Facebook: 850 000
• Taux d'engagement moyen: 4,3%
• Interactions de contenu généré par l'utilisateur: 22 000 mensuels

Mécanismes de rétroaction des clients réactifs

Canal de rétroaction	Volume mensuel	Taux de résolution
Avis en ligne	3 500 avis	94% adressé
Enquêtes clients	2 800 réponses	89% de commentaires positifs
Courriels des clients directs	1 200 demandes	96% résolu en 48 heures

Oxford Industries, Inc. (OXM) - Modèle d'entreprise: canaux

Magasins de détail appartenant à l'entreprise

En 2024, Oxford Industries exploite 127 magasins de détail Tommy Bahama à travers les États-Unis. Le réseau de magasins de détail de la société a généré 279,4 millions de dollars de revenus de ventes directs au cours de l'exercice 2023.

Type de magasin	Nombre de magasins	Revenus de vente
Magasins de vente au détail de Tommy Bahama	127	279,4 millions de dollars

Réseaux de distribution en gros

Oxford Industries distribue des produits à travers 2 500 comptes de gros, y compris les grands détaillants et les magasins spécialisés. Les revenus des canaux en gros ont atteint 456,7 millions de dollars au cours de l'exercice 2023.

Canal de gros	Nombre de comptes	Revenus annuels
Comptes de gros	2,500	456,7 millions de dollars

Sites Web de commerce électronique

La société exploite des plateformes de commerce électronique pour des marques telles que Tommy Bahama, Lilly Pulitzer et Southern Tide. Les ventes en ligne ont représenté 187,6 millions de dollars de revenus au cours de l'exercice 2023.

• Boutique en ligne de Tommy Bahama
• Magasin en ligne Lilly Pulitzer
• Boutique en ligne de Southern Tide

Partenariats des grands magasins

Oxford Industries maintient des partenariats avec 350 lieux de grands magasins, notamment Nordstrom, Macy's et Dillard. Ces partenariats ont généré 213,2 millions de dollars de revenus de vente en 2023.

Partenaire de grand magasin	Nombre d'emplacements	Revenus de ventes annuels
Nordstrom	125	82,5 millions de dollars
Macy	135	76,8 millions de dollars
Dillard	90	53,9 millions de dollars

Plateformes de marketing numérique

Oxford Industries a investi 12,3 millions de dollars dans le marketing numérique sur les réseaux sociaux, la publicité sur les moteurs de recherche et les campagnes en ligne ciblées en 2023. Les efforts de marketing numérique ont contribué à une augmentation de 14,6% de la visibilité globale de la marque.

• Publicité sur les réseaux sociaux
• Marketing des moteurs de recherche
• Campagnes par e-mail ciblées
• Partenariats d'influence

Oxford Industries, Inc. (OXM) - Modèle d'entreprise: segments de clients

Les consommateurs aisés à la recherche de mode de vie

Oxford Industries cible les consommateurs avec un revenu des ménages de 150 000 $ et par an. Les études de marché indiquent que 22,7% de leur clientèle relève de ce segment à revenu élevé. Dépenses moyennes par transaction par le client: 327 $.

Tranche de revenu	Pourcentage de clientèle	Valeur de transaction moyenne
$150,000 - $250,000	14.3%	$412
$250,000 - $500,000	8.4%	$578

Clientèle de villégiature et axée sur les vacances

Le segment du marché des vacances représente 37,5% des revenus d'Oxford Industries. Concentration géographique:

• Floride: 24,6% du segment de vacances
• Californie: 18,3% du segment de vacances
• Hawaï: 12,7% du segment de vacances

Consommateurs urbains professionnels

Urban Professional démographique représente 45,2% de la clientèle. Âge médian: 42 ans. Revenu annuel médian: 187 500 $.

Catégorie professionnelle	Pourcentage du segment urbain	Dépenses de vêtements moyens
Dirigeants d'entreprise	22.6%	2 750 $ par an
Professionnels de la technologie	18.4%	2 350 $ par an

Demographies de la mode à la mode du milieu à un revenu supérieur

Le segment moyen à revenu supérieur représente 53,8% de la clientèle totale. Gamme de revenus annuelle des ménages: 95 000 $ - 250 000 $.

Tranche d'âge principalement âgée de 30 à 55 ans

Distribution de l'âge du client:

• 30-35 ans: 18,7%
• 36-45 ans: 26,4%
• 46-55 ans: 22,9%

Groupe d'âge	Pourcentage de clientèle	Dépenses annuelles moyennes
30-35 ans	18.7%	$1,875
36-45 ans	26.4%	$2,350
46-55 ans	22.9%	$2,100

Oxford Industries, Inc. (OXM) - Modèle d'entreprise: Structure des coûts

Dépenses de conception et de développement des produits

Pour l'exercice 2023, Oxford Industries a déclaré 36,7 millions de dollars de frais de conception et de développement de produits.

Catégorie de dépenses	Montant ($ m)
Salaires de l'équipe de conception	18.2
Développement de prototypes	8.5
Technologie et logiciels	6.3
Matériaux de recherche	3.7

Coûts de fabrication et d'approvisionnement

Les coûts totaux de fabrication et d'approvisionnement pour 2023 étaient de 412,6 millions de dollars.

• Coûts de matières premières textiles: 187,3 millions de dollars
• Travail fabriqué: 89,4 millions de dollars
• Frais généraux des installations de production: 62,5 millions de dollars
• Dépenses d'approvisionnement international: 73,4 millions de dollars

Opérations de magasin de détail

Les dépenses d'exploitation des magasins de détail ont totalisé 154,3 millions de dollars en 2023.

Type de dépenses	Montant ($ m)
Loyer de magasin de détail	62.7
Salaire du personnel du magasin	58.9
Magasin des services publics	16.2
Entretien des magasins	16.5

Marketing et promotion de la marque

Les frais de marketing pour 2023 étaient de 45,2 millions de dollars.

• Marketing numérique: 18,6 millions de dollars
• Publicité traditionnelle: 12,4 millions de dollars
• Campagnes de médias sociaux: 7,3 millions de dollars
• Événements promotionnels: 6,9 millions de dollars

Gestion de la chaîne d'approvisionnement et de la logistique

Les coûts de la chaîne d'approvisionnement et de la logistique s'élevaient à 97,5 millions de dollars en 2023.

Dépenses logistiques	Montant ($ m)
Transport	42.3
Entrepôts	31.6
Gestion des stocks	23.6

Oxford Industries, Inc. (OXM) - Modèle d'entreprise: Strots de revenus

Ventes de distribution de gros

Au cours de l'exercice 2023, Oxford Industries a annoncé des ventes de distribution en gros de 1 036,7 millions de dollars. Les canaux de gros de l'entreprise comprennent les grands magasins, les détaillants spécialisés et les détaillants multi-marques dans diverses marques.

Marque	Revenus de gros (2023)
Tommy Bahama	475,3 millions de dollars
Lilly Pulitzer	271,6 millions de dollars
Johnny était	158,2 millions de dollars

Revenus des magasins de détail directement aux consommateurs

Oxford Industries a exploité 202 magasins de détail au cours de l'exercice 2023, générant 580,8 millions de dollars de revenus de vente au détail directement aux consommateurs.

• Magasins de détail Tommy Bahama: 124 emplacements
• Magasins de détail Lilly Pulitzer: 78 emplacements

Ventes de plate-forme de commerce électronique

Les canaux de vente numériques ont contribué 372,5 millions de dollars de revenus pour l'exercice 2023, ce qui représente une augmentation de 12,4% par rapport à l'année précédente.

Canal de commerce électronique	Contribution des revenus
Sites Web de marque directes	256,3 millions de dollars
Détaillants en ligne tiers	116,2 millions de dollars

Accords de licence pour les extensions de marque

Les revenus de licence pour l'exercice 2023 ont totalisé 23,4 millions de dollars, dérivé des partenariats de marque dans plusieurs catégories de produits.

Revenus d'expansion du marché international

Les ventes internationales ont atteint 187,6 millions de dollars au cours de l'exercice 2023, ce qui représente 11,5% du total des revenus de l'entreprise.

Marché international	Contribution des revenus
Canada	62,5 millions de dollars
Europe	85,3 millions de dollars
Autres marchés internationaux	39,8 millions de dollars

Oxford Industries, Inc. (OXM) - Canvas Business Model: Value Propositions

You're looking at the core value Oxford Industries, Inc. (OXM) offers its customers, which is deeply rooted in lifestyle and experience. This isn't just about selling clothes; it's about selling an aspirational way of living, backed by solid financial commitments to shareholders.

The primary value proposition centers on premium, high-quality, and distinctive lifestyle apparel and accessories. This is the foundation across their portfolio. For instance, in the first quarter of fiscal 2025, the Lilly Pulitzer brand delivered a strong sales increase of 12%, showing the power of their differentiated product focus. Conversely, the company is managing headwinds, with consolidated net sales for the second quarter of fiscal 2025 coming in at $403 million, down from $420 million in the second quarter of fiscal 2024.

Experiential retail is a key differentiator, specifically through hybrid concepts like the Tommy Bahama Marlin Bars. The company planned for a year-over-year net increase of approximately 15 full-price stores by the end of fiscal 2025, which includes opening approximately 3 new Marlin Bars by that same period. This focus on experience is part of a broader physical expansion, with 31 net new brick-and-mortar retail locations opened since the first quarter of fiscal 2024.

Brand aesthetics provide clear segmentation in the market. You see this in the contrast between the resort-wear focus of Tommy Bahama and the vibrant preppy style of Lilly Pulitzer. While Tommy Bahama saw a 5% comparable store decline in Q1 2025, the emerging brands segment, which includes others like The Beaufort Bonnet Company, reported a 17% revenue increase in Q2 2025, showing the value of a diverse brand aesthetic portfolio.

For the financially-minded, Oxford Industries, Inc. delivers on consistent shareholder returns. The company declared a quarterly cash dividend of $0.69 per share, which was paid on October 31, 2025, based on an ex-dividend date of October 17, 2025. This translates to an annualized dividend payout of $2.76 per share, representing a dividend yield hovering around 6.8% to 7.41%, depending on the exact closing price used for calculation. The payout ratio for this dividend is approximately 74.73%.

Here is a quick look at the financial context supporting these value propositions as of late 2025:

Metric	Value / Range (FY 2025 Data)	Context / Period
Quarterly Dividend Per Share	$0.69	Most Recent Payment (Oct 2025)
Annualized Dividend Per Share	$2.76	Annualized Rate
Expected FY 2025 Net Sales	$1.475 billion to $1.515 billion	Full Year Guidance
Expected FY 2025 Adjusted EPS	$2.80 to $3.20	Full Year Guidance (vs. $6.68 in FY 2024)
Q2 2025 Adjusted EPS	$1.26	Reported (vs. $2.77 YoY)
Total New Full-Price Stores Planned	~15	Net Increase by End of FY 2025

The company's focus on its core customer is reflected in the modest positive comparable store sales performance in the low single-digit range for the third quarter to date. Still, the overall environment is tough, with the full-year adjusted EPS guidance of $2.80 to $3.20 being a significant drop from the prior year's $6.68, largely due to estimated tariff impacts of approximately $80 million for fiscal 2025.

You can see the brand-specific performance driving the value proposition mix:

• Lilly Pulitzer Sales Growth (Q1 FY2025): 12%
• Tommy Bahama Comparable Sales Decline (Q1 FY2025): 5%
• Emerging Brands Revenue Growth (Q2 FY2025): 17%
• New Marlin Bars Planned for FY 2025: 3

Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Customer Relationships

You're focused on building deep, lasting connections with your customers, which is key when discretionary spending gets tight. Oxford Industries, Inc. definitely leans into this, especially through its Direct-to-Consumer (DTC) channels.

Direct-to-Consumer (DTC) focus to build strong brand loyalty and community

The strategy centers on owning the customer experience, which helps build that strong brand loyalty and community you're aiming for. For the first quarter of fiscal 2025, the full-price DTC sales were $249 million, representing a 3% decrease year-over-year, showing the pressure in the market. Still, the performance across brands varies significantly, which tells a story about where the community connection is strongest.

Lilly Pulitzer, for instance, saw a low double-digit increase in Q1 2025, showing its core consumer base is highly engaged. Management noted that the initial response to the Vintage Vault collection exceeded expectations, affirming the power of heritage storytelling for that brand in Q2 2025. This focus on brand authenticity is central to their relationship-building efforts.

Here's the quick math on the DTC sales components for Q1 fiscal 2025:

DTC Component	Q1 Fiscal 2025 Sales (Millions USD)	Year-over-Year Change
Full-Price Retail Sales	$135 million	1% lower
E-commerce Sales	$114 million	5% lower
Total Full-Price DTC Sales	$249 million	3% lower
Outlet Sales	$18 million	Comparable

Personalized marketing and digital interaction across e-commerce platforms

Digital interaction is where you see the immediate feedback loop. While e-commerce sales were down 5% to $114 million in Q1 fiscal 2025, the focus remains on making those digital touchpoints highly relevant. You see this reflected in brand-specific product innovation; Lilly Pulitzer's focus on product freshness, with a 'newness quotient' of 50% in Q2 2025, is designed to keep digital shoppers coming back for the latest assortment.

Generally, in the retail sector as of 2025, 75% of consumers prefer brands that offer personalized content, which definitely guides how Oxford Industries, Inc. approaches its digital spend, even as overall digital ad spend growth slows.

Experiential engagement via in-store design and hospitality services

Oxford Industries, Inc. is actively investing in physical spaces to deepen relationships. They are expanding their footprint, planning a net increase of about 15 full-price stores by the end of fiscal 2025, which includes three new Tommy Bahama Marlin Bars. This physical expansion is supported by investment in operations; SG&A expenses in Q1 2025 included costs related to opening 31 new brick-and-mortar locations since Q1 2024.

The physical experience is about lifestyle immersion. Tommy Bahama, for example, uses dedicated stores and restaurants to reinforce its relaxed lifestyle message through immersive environments. The new Marlin Bar locations are specifically intended to boost traffic and offer a hybrid retail experience.

Loyalty programs and community-driven initiatives for core customers

While specific Oxford Industries, Inc. loyalty program metrics aren't public, the company operates within a landscape where loyalty is paramount. Industry data for 2025 shows a clear trend toward rewarding the core customer:

• 70% of brands report increased customer engagement from loyalty initiatives.
• 64% of loyalty program members spend more to maximize their rewards.
• 85% of customers say they are more likely to shop with brands that offer loyalty rewards.
• The average American consumer belongs to 16.7 customer loyalty programs.
• 60% of brands are prioritizing Customer Lifetime Value (CLV) as a top metric.

For Oxford Industries, Inc., maintaining strong gross margins above 64% (as seen in Q1 2025) while navigating tariff costs suggests they are protecting the value proposition for their most loyal, full-price buyers. Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Channels

You're looking at how Oxford Industries, Inc. gets its distinctive lifestyle products into the hands of its customers, which is a mix of owned physical space, digital storefronts, and third-party partners. The performance across these channels showed some divergence in the first half of fiscal 2025.

Company-owned full-price retail stores and outlet locations (DTC)

The direct-to-consumer (DTC) channel is a major revenue driver, though it faced pressure in the first half of fiscal 2025. Full-price DTC sales for the first quarter of fiscal 2025 were $249 million, representing a 3% decrease year-over-year. Within this, full-price retail stores saw a smaller dip, with sales at $135 million, down just 1% compared to the prior year's first quarter. The company expects a year-over-year net increase of approximately 15 full-price stores by the end of fiscal 2025. For the second quarter of fiscal 2025, the full-price brick-and-mortar segment sales decreased by 6%, driven by a negative comparable store sales figure of 7%. Outlet sales remained relatively flat in Q1 2025 at $18 million but then fell by 4% in Q2 2025.

Here's a quick look at the store expansion plans:

• The Company expects a net increase of about 15 full-price stores by the end of fiscal 2025.
• In the first quarter of fiscal 2025, 8 net new stores opened.
• The total number of Oxford full-price retail stores, as of the end of Q1 2025 reporting, included 35 Tommy Bahama full-price retail stores and 8 TBBC full-price retail stores.

E-commerce platforms for each brand (DTC), though sales decreased 5% in Q1 2025

The digital channel experienced a notable pullback early in the year. For the first quarter of fiscal 2025, e-commerce sales were $114 million, which was a 5% reduction from the prior year period. This decline was steeper than the overall full-price retail segment decline. However, the rate of decline moderated in the second quarter of fiscal 2025, with e-commerce sales declining by 2% year-over-year for that quarter. The gross margin for the DTC channel was impacted by increased freight expenses to e-commerce customers at Tommy Bahama in Q1 2025.

Wholesale distribution to better department stores and specialty retailers

The wholesale channel provided a counterbalance to some of the DTC softness in Q1 2025. Wholesale sales increased by 4% in the first quarter, reaching $92 million compared to the same period last year. This growth was attributed to increased sales to major department stores and off-price retailers. However, this momentum did not carry through the second quarter, as wholesale sales declined by 6% in Q2 2025. The change in sales mix, with wholesale representing a higher proportion of net sales, was noted as a factor impacting the consolidated gross margin in Q1 2025.

Tommy Bahama Marlin Bar restaurant-lounge locations

The food and beverage segment, primarily driven by the Tommy Bahama Marlin Bar locations, is an important part of the physical footprint strategy. In the first quarter of fiscal 2025, food and beverage sales were $34 million, marking a 3% decrease versus the prior-year period. The company plans to open three new Marlin Bars by the end of fiscal 2025, as part of the overall 15 net new full-price store expectation. For the second quarter of fiscal 2025, this segment experienced modest sales growth year-over-year.

Here is a comparison of the channel performance based on the latest reported quarters:

Channel Segment	Q1 Fiscal 2025 Sales (Millions USD)	Q1 YoY Change	Q2 Fiscal 2025 Sales (Millions USD)	Q2 YoY Change
Full-Price DTC Retail	$135	(1%)	Not explicitly stated, but Full-Price Brick-and-Mortar was down 6%	(6%)
E-commerce	$114	(5%)	Not explicitly stated, but E-commerce sales declined	(2%)
Outlet	$18	Comparable	Not explicitly stated	(4%)
Wholesale	$92	4%	Not explicitly stated	(6%)
Food & Beverage (Marlin Bar)	$34	(3%)	Not explicitly stated	Modest Growth
Consolidated Net Sales	$393	(1.3%)	$403	(4.0%)

The overall company comparable sales were negative 5% in Q2 2025, though Lilly Pulitzer achieved positive direct-to-consumer comparable sales in that same quarter. Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Customer Segments

You're mapping out the customer base for Oxford Industries, Inc. (OXM) right now, so let's look at the hard numbers defining who buys from their core lifestyle brands as of late 2025.

The customer base is segmented by brand affinity, which directly correlates with their primary revenue drivers. For the trailing twelve months ending around February 1, 2025, the Tommy Bahama segment was the bedrock, contributing $869.6 million, which was 57% of the total revenue reported for that period. This brand targets the affluent consumer seeking premium casual and resort wear.

The Lilly Pulitzer segment targets upscale women and girls with its distinct aesthetic. This brand showed significant strength recently, delivering a low double-digit sales increase in the first quarter of fiscal 2025, with one report noting a 12% sales increase for that period. This suggests strong resonance with its core consumer base despite broader market softness.

The structure of how these customers buy is also key. For the first quarter of fiscal 2025, the company's full-price Direct-to-Consumer (DTC) sales amounted to $249 million, a 3% decrease year-over-year, while Wholesale sales grew 4% to $92 million. This shows a slight pivot or resilience in the wholesale channel during that quarter.

Here is a breakdown of the physical footprint supporting the DTC segment as of February 1, 2025:

Brand Segment	Full-Price Retail Stores	Food & Beverage Locations
Total Oxford Industries	306	N/A (24 are Tommy Bahama)
Tommy Bahama	106	24

The Emerging Brands group, which includes Southern Tide and The Beaufort Bonnet Company, is a distinct segment focused on growth consumers. Management confirmed that this group delivered revenue growth in the second quarter of fiscal 2025, offsetting declines elsewhere.

The wholesale segment is comprised of partners who service these customer types. These partners include department stores and specialty retail boutiques. For the first quarter of fiscal 2025, wholesale sales were $92 million.

You can see the overall scale of the customer base by looking at the full-year expectations. Oxford Industries is guiding for full-year fiscal 2025 net sales between $1.475 billion and $1.515 billion.

To summarize the customer channel split based on the most recent full-year data (FY2024):

• Affluent resort/casual wear consumers (Tommy Bahama) drive the largest single segment revenue at $869.6 million (57% of total FY2024 revenue).
• The core customer base is served through a mix of channels, with DTC sales at $249 million and Wholesale at $92 million in Q1 2025.
• Upscale apparel consumers (Lilly Pulitzer) are a growing segment, showing a low double-digit increase in Q1 2025 sales.
• Emerging Brands are a segment targeted for future growth, showing positive revenue results in Q2 2025.
• Wholesale partners are crucial, accounting for $92 million in sales in Q1 2025.

Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Cost Structure

The Cost Structure for Oxford Industries, Inc. (OXM) is heavily influenced by the cost of its merchandise, significant operating overhead, and the impact of evolving trade policy.

Cost of Goods Sold (COGS) is the primary cost driver, directly tied to the inventory for its brands like Tommy Bahama, Lilly Pulitzer, and Johnny Was. For the first quarter of fiscal 2025, Oxford Industries, Inc. reported a GAAP gross margin of 64.2%. This margin reflects pressures from increased freight expenses for e-commerce customers and higher markdowns during clearance events.

Operating costs are substantial, with Selling, General & Administrative (SG&A) expenses representing a major outflow. While the trailing twelve months (TTM) figure of $840.9 million is noted, the Q1 2025 data shows the scale of these costs. Adjusted SG&A expenses in Q1 2025 were $221 million, an increase of 5% over the prior year. This increase was largely driven by investments in the physical footprint and personnel.

A significant, non-recurring cost headwind for fiscal 2025 is the impact of tariffs. Oxford Industries, Inc. estimates an additional $40 million in tariff costs for the full fiscal year 2025. This is a substantial increase from prior forecasts of $9 million to $10 million. Management anticipates this tariff pressure will cause a full-year gross margin contraction of approximately 200 basis points.

Operating expenses for Oxford Industries, Inc.'s real estate and labor are embedded within SG&A. The expansion strategy directly impacts these fixed and semi-fixed costs. For instance, approximately 59% of the year-over-year increase in Adjusted SG&A in Q1 2025, about $6 million, was attributed to employment costs, occupancy costs, and depreciation expense stemming from the opening of 31 new brick-and-mortar retail locations since the first quarter of fiscal 2024.

Capital expenditures (CapEx) are a planned investment in future operational efficiency and growth. Oxford Industries, Inc. plans for capital expenditures of approximately $120 million for fiscal 2025. This is a planned decrease from the $134 million spent in fiscal 2024. A major component of this investment is the distribution network upgrade.

Here is the breakdown of the planned capital deployment for fiscal 2025:

Cost Category	Planned FY 2025 Amount	Notes
Total Capital Expenditures	$120 million	Compared to $134 million in FY 2024.
Distribution Center Expansion	Approximately $70 million	Earmarked for the new distribution center in Lyons, Georgia.
New Stores and Restaurant Build-outs	Remainder of CapEx budget	Includes capital for new stores and Tommy Bahama Marlin Bars.
Q1 FY 2025 Actual CapEx	$23 million	Represents the initial spend for the fiscal year.

The company is actively investing in its infrastructure to support future sales, even while managing the immediate cost shock from tariffs. That $120 million is a clear commitment to the long-term physical network.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Revenue Streams

You're looking at how Oxford Industries, Inc. (OXM) brings in its money, which is a mix of selling directly to you and selling through other retailers, plus some brand deals. The overall expectation for the top line is set by the company's latest forecast.

Full-Year Fiscal 2025 Net Sales Guidance is set in the range of $1.475 billion to $1.515 billion. This compares to the actual net sales of $1.52 billion for the full fiscal year 2024. So, the company is planning for a slight contraction or flat performance this fiscal year, navigating headwinds like tariffs.

The core of Oxford Industries, Inc.'s revenue generation comes from its proprietary brands, with one brand clearly leading the pack. The Tommy Bahama segment is the primary driver, contributing $869.60 million in Trailing Twelve Months (TTM) revenue, which represents about 57% of the total TTM revenue of $1.52 billion. This brand's performance is critical to the overall financial health.

Revenue streams are categorized across several channels and brands. The company relies heavily on Direct-to-Consumer (DTC) sales from retail stores and e-commerce, alongside Wholesale sales to department and specialty stores. For fiscal 2025 guidance, the plan anticipates a low single-digit decrease in both e-commerce and wholesale sales, which is being partially offset by flat to low single-digit increases in full-price retail and outlet sales.

We can see the channel dynamics playing out in the first quarter of fiscal 2025 results. Wholesale sales actually showed a modest increase, coming in at $92 million, which was a 4% rise year-over-year. However, e-commerce sales saw a dip, decreasing by 5% compared to the prior year. It definitely shows the complexity of managing both physical and digital storefronts simultaneously.

The brand-level performance in Q1 fiscal 2025 illustrates where the pressure points are:

• Tommy Bahama sales were $216.2 million, a decline of 4.2%.
• Lilly Pulitzer sales were strong at $99.0 million, growing by 12%.
• Johnny Was sales were $43.5 million, falling by 15.1%.
• Emerging Brands saw a sales increase of 17% to $38.5 million in Q2.

Here's a look at how the major brands contributed to net sales in the first quarter of fiscal 2025:

Brand Segment	Q1 Fiscal 2025 Net Sales (Millions USD)	Year-over-Year Change
Tommy Bahama	$216.2	-4.2%
Lilly Pulitzer	$99.0	+12%
Johnny Was	$43.5	-15.1%

Finally, there is a smaller, but still present, stream from Licensing revenue from third-party partners, reported as royalties and other operating income. In the second quarter of fiscal 2025, this revenue was $3 million, down from $4 million in the second quarter of fiscal 2024. This stream is definitely secondary to the core product sales.

Finance: draft 13-week cash view by Friday.