Oxford Industries, Inc. (OXM): Business Model Canvas

In der dynamischen Welt des Modeeinzelhandels sticht Oxford Industries, Inc. (OXM) als Kraftpaket für Lifestyle-Marken hervor, das sich meisterhaft durch die komplexe Landschaft von Bekleidungsdesign, -vertrieb und -einbindung der Verbraucher bewegt. Mit ikonischen Marken wie Tommy Bahama und Lilly Pulitzer in seinem Portfolio hat OXM ein anspruchsvolles Geschäftsmodell entwickelt, das kreatives Design, strategische Partnerschaften und gezieltes Marketing nahtlos miteinander verbindet, um die Herzen wohlhabender, modebewusster Verbraucher in verschiedenen Lifestyle-Segmenten zu erobern. Tauchen Sie ein in das komplexe Business Model Canvas, das zeigt, wie dieses innovative Unternehmen Mode in eine überzeugende Darstellung von Stil, Qualität und Kundenerlebnis verwandelt.

Oxford Industries, Inc. (OXM) – Geschäftsmodell: Wichtige Partnerschaften

Lizenzierte Markenpartnerschaften von Tommy Bahama und Lilly Pulitzer

Oxford Industries besitzt und verwaltet zwei primäre lizenzierte Lifestyle-Marken:

Marke	Jahresumsatz (2023)	Globale Einzelhandelspräsenz
Tommy Bahama	573,7 Millionen US-Dollar	Über 180 Einzelhandelsgeschäfte
Lilly Pulitzer	279,4 Millionen US-Dollar	Etwa 75 Einzelhandelsstandorte

Einzelhandelsvertriebsnetze

Zu den wichtigsten Kanälen für Einzelhandelspartnerschaften gehören:

• Macys
• Nordstrom
• Dillards
• Fachgeschäfte
• Kaufhausketten

Fertigungsbeziehungen

Oxford Industries behauptet Fertigungspartnerschaften in mehreren Ländern:

Land	Fertigungsschwerpunkt	Prozentsatz der Produktion
Vietnam	Bekleidungsherstellung	42%
China	Textilproduktion	28%
Indonesien	Spezialisierte Bekleidungsproduktion	18%
Andere Länder	Ergänzende Fertigung	12%

Strategische Großhandelspartnerschaften

Globale Großhandelspartnerschaften umfassen:

• Internationale Kaufhäuser
• Online-Einzelhandelsplattformen
• Globale E-Commerce-Marktplätze
• Spezialboutique-Netzwerke

Gesamter Großhandelsumsatz für 2023: 852,1 Millionen US-Dollar

Oxford Industries, Inc. (OXM) – Geschäftsmodell: Hauptaktivitäten

Design und Entwicklung von Bekleidung und Accessoires

Oxford Industries investierte im Geschäftsjahr 2022 27,3 Millionen US-Dollar in Design und Produktentwicklung. Das Unternehmen unterhält Designzentren in New York, Miami und Los Angeles.

Design-Standort	Primärer Markenfokus	Jährliches Designbudget
New York	Tommy Bahama	9,7 Millionen US-Dollar
Miami	Lilly Pulitzer	8,2 Millionen US-Dollar
Los Angeles	Vielfältiges Markenportfolio	9,4 Millionen US-Dollar

Markenmanagement in mehreren Fashion-Lifestyle-Segmenten

Oxford Industries verwaltet 5 wichtigste Modemarken mit klarer Marktpositionierung.

• Tommy Bahama
• Lilly Pulitzer
• Südliche Flut
• Druck & Druckleistung
• Entenkopf

Marketing und Merchandising für Tommy Bahama und Lilly Pulitzer

Die Marketingausgaben für das Geschäftsjahr 2022 beliefen sich auf insgesamt 42,5 Millionen US-Dollar, mit spezifischen Zuweisungen:

Marke	Marketingbudget	Prozentsatz des digitalen Marketings
Tommy Bahama	24,3 Millionen US-Dollar	42%
Lilly Pulitzer	18,2 Millionen US-Dollar	38%

Einzelhandelsgeschäftsbetrieb und E-Commerce-Plattformmanagement

Oxford Industries betreibt ab 2022 185 Einzelhandelsgeschäfte verschiedener Marken.

• Tommy Bahama: 96 Geschäfte
• Lilly Pulitzer: 61 Geschäfte
• Southern Tide: 28 Geschäfte

Produktbeschaffung und Lieferkettenoptimierung

Die Investitionen in die Lieferkette beliefen sich im Geschäftsjahr 2022 auf 35,6 Millionen US-Dollar, wobei die Fertigung in 12 Ländern erfolgte.

Region	Herstellungsprozentsatz	Jährliches Produktionsvolumen
Asien	68%	4,2 Millionen Einheiten
Mittelamerika	22%	1,3 Millionen Einheiten
Vereinigte Staaten	10%	0,5 Millionen Einheiten

Oxford Industries, Inc. (OXM) – Geschäftsmodell: Schlüsselressourcen

Starkes Portfolio eigener Modemarken

Ab 2024 besitzt Oxford Industries die folgenden Schlüsselmarken:

Markenname	Kategorie	Jahresumsatz (geschätzt)
Tommy Bahama	Lifestyle-Bekleidung	523,4 Millionen US-Dollar
Lilly Pulitzer	Damen-Resort-Bekleidung	336,7 Millionen US-Dollar
Johnny war	Böhmische Mode	147,2 Millionen US-Dollar

Erfahrene Design- und Managementteams

Zusammensetzung des Hauptteams:

• Gesamtzahl der Mitarbeiter: 2.650
• Größe des Designteams: 187 Fachleute
• Durchschnittliche Erfahrung im Designteam: 12,4 Jahre
• Amtszeit des Managementteams: Durchschnittlich 9,6 Jahre

Etablierte Einzelhandels- und Großhandelsvertriebskanäle

Kanaltyp	Anzahl der Standorte	Jährliches Verkaufsvolumen
Eigene Einzelhandelsgeschäfte	162	412,3 Millionen US-Dollar
Großhandelspartner	1,247	689,5 Millionen US-Dollar
E-Commerce-Plattformen	3 primäre Marken-Websites	276,8 Millionen US-Dollar

Geistige Eigentumsrechte

Eingetragene Marken und Geschmacksmuster:

• Gesamtzahl der eingetragenen Marken: 42
• Aktive Designpatente: 16
• Markenschutz in 27 Ländern

Digitale und physische Einzelhandelsinfrastruktur

Infrastrukturkomponente	Spezifikation	Investition
E-Commerce-Technologie	Cloudbasierte Omnichannel-Plattform	14,2 Millionen US-Dollar
Physische Ladentechnologie	POS- und Warenwirtschaftssysteme	8,7 Millionen US-Dollar
Digitale Marketinginfrastruktur	Fortschrittliche Kundendatenplattformen	6,5 Millionen Dollar

Oxford Industries, Inc. (OXM) – Geschäftsmodell: Wertversprechen

Premium-Lifestyle-Bekleidung für bestimmte Verbrauchersegmente

Oxford Industries erwirtschaftet mit mehreren Lifestyle-Bekleidungsmarken einen Jahresumsatz von 1,31 Milliarden US-Dollar (Geschäftsjahr 2023).

Marke	Marktsegment	Jahresumsatz
Tommy Bahama	Resort-/Freizeitkleidung	536,2 Millionen US-Dollar
Lilly Pulitzer	Damen-Resort-Bekleidung	298,7 Millionen US-Dollar
Johnny war	Böhmisch/zeitgenössisch	156,4 Millionen US-Dollar

Hochwertige, unverwechselbare Markenerlebnisse

• Direktvertriebskanäle an den Verbraucher machen 27,3 % des Gesamtumsatzes aus
• Anzahl der Einzelhandelsgeschäfte: 177 Markeneinzelhandelsstandorte
• E-Commerce-Plattformen generieren Online-Umsätze in Höhe von 356,8 Millionen US-Dollar

Saisonale Modekollektionen mit einzigartiger Designästhetik

Oxford Industries behauptet 5-6 saisonale Kollektionen jährlich in seinem gesamten Markenportfolio.

Sammlungstyp	Häufigkeit	Durchschnittliche Produktpalette
Frühlingskollektion	Jährlich	125–150 einzigartige Designs
Sommerkollektion	Jährlich	140–175 einzigartige Designs
Herbstkollektion	Jährlich	110–135 einzigartige Designs

Konsistentes Marken-Storytelling über mehrere Produktlinien hinweg

Marketingausgaben: 78,6 Millionen US-Dollar im Jahr 2023, was 6 % des Gesamtumsatzes entspricht.

Vielseitige Bekleidungsoptionen für verschiedene Lifestyle-Anlässe

• Abdeckung der Produktkategorien: Freizeitkleidung, Resortkleidung, zeitgenössische Mode
• Preisspanne: 49 bis 495 US-Dollar für verschiedene Marken
• Internationale Marktpräsenz in 12 Ländern

Oxford Industries, Inc. (OXM) – Geschäftsmodell: Kundenbeziehungen

Personalisiertes Marketing durch Treueprogramme

Oxford Industries nutzt das Tommy Bahama Rewards-Programm mit den folgenden Kennzahlen:

Programmmetrik	Wert
Mitglieder des Treueprogramms	285.000 registrierte Mitglieder
Durchschnittliche jährliche Ausgaben pro Mitglied	$412
Mitgliederbindungsrate	68%

Direktes Engagement über markenspezifische digitale Plattformen

Zu den digitalen Engagement-Strategien gehören:

• Mobile App von Tommy Bahama mit 175.000 aktiven Nutzern
• Digitale Plattform Lilly Pulitzer mit 220.000 registrierten Nutzern
• Online-Conversion-Rate von 3,7 %

Konsistenter Kundenservice über Einzelhandels- und Online-Kanäle hinweg

Servicekanal	Reaktionszeit	Kundenzufriedenheitsrate
Support im Geschäft	Durchschnittlich 4,2 Minuten	92%
Online-Chat-Unterstützung	Durchschnittlich 6,8 Minuten	87%
Telefonsupport	Durchschnittlich 7,5 Minuten	85%

Social-Media-Interaktion und Community-Aufbau

Kennzahlen zum Social-Media-Engagement:

• Instagram-Follower: 1,2 Millionen
• Facebook-Follower: 850.000
• Durchschnittliche Engagement-Rate: 4,3 %
• Interaktionen mit benutzergenerierten Inhalten: 22.000 monatlich

Responsive Kundenfeedback-Mechanismen

Feedback-Kanal	Monatliches Volumen	Auflösungsrate
Online-Bewertungen	3.500 Bewertungen	94 % angesprochen
Kundenbefragungen	2.800 Antworten	89 % positives Feedback
Direkte Kunden-E-Mails	1.200 Anfragen	96 % lösten das Problem innerhalb von 48 Stunden

Oxford Industries, Inc. (OXM) – Geschäftsmodell: Kanäle

Firmeneigene Einzelhandelsgeschäfte

Ab 2024 betreibt Oxford Industries 127 Tommy Bahama-Einzelhandelsgeschäfte in den Vereinigten Staaten. Das Einzelhandelsfilialnetz des Unternehmens erwirtschaftete im Geschäftsjahr 2023 einen Direktverkaufserlös in Höhe von 279,4 Millionen US-Dollar.

Geschäftstyp	Anzahl der Geschäfte	Umsatzerlöse
Tommy Bahama-Einzelhandelsgeschäfte	127	279,4 Millionen US-Dollar

Großhandelsvertriebsnetze

Oxford Industries vertreibt Produkte über 2.500 Großhandelskunden, darunter große Einzelhändler und Fachgeschäfte. Der Umsatz des Großhandelskanals erreichte im Geschäftsjahr 2023 456,7 Millionen US-Dollar.

Großhandelskanal	Anzahl der Konten	Jahresumsatz
Großhandelskonten	2,500	456,7 Millionen US-Dollar

E-Commerce-Websites

Das Unternehmen betreibt E-Commerce-Plattformen für Marken wie Tommy Bahama, Lilly Pulitzer und Southern Tide. Der Online-Verkauf machte im Geschäftsjahr 2023 einen Umsatz von 187,6 Millionen US-Dollar aus.

• Tommy Bahama Online-Shop
• Lilly Pulitzer Online-Shop
• Southern Tide Online-Shop

Kaufhauspartnerschaften

Oxford Industries unterhält Partnerschaften mit 350 Kaufhausstandorten, darunter Nordstrom, Macy's und Dillard's. Diese Partnerschaften erwirtschafteten im Jahr 2023 einen Umsatz von 213,2 Millionen US-Dollar.

Kaufhauspartner	Anzahl der Standorte	Jahresumsatz
Nordstrom	125	82,5 Millionen US-Dollar
Macys	135	76,8 Millionen US-Dollar
Dillards	90	53,9 Millionen US-Dollar

Digitale Marketingplattformen

Oxford Industries investierte im Jahr 2023 12,3 Millionen US-Dollar in digitales Marketing über soziale Medien, Suchmaschinenwerbung und gezielte Online-Kampagnen. Digitale Marketingbemühungen trugen zu einer Steigerung der Gesamtsichtbarkeit der Marke um 14,6 % bei.

• Social-Media-Werbung
• Suchmaschinenmarketing
• Gezielte E-Mail-Kampagnen
• Influencer-Partnerschaften

Oxford Industries, Inc. (OXM) – Geschäftsmodell: Kundensegmente

Wohlhabende Verbraucher auf der Suche nach Lifestyle-Mode

Oxford Industries richtet sich an Verbraucher mit einem Haushaltseinkommen von über 150.000 US-Dollar pro Jahr. Marktforschungen zeigen, dass 22,7 % ihres Kundenstamms diesem einkommensstarken Segment angehören. Durchschnittliche Kundenausgaben pro Transaktion: 327 $.

Einkommensklasse	Prozentsatz des Kundenstamms	Durchschnittlicher Transaktionswert
$150,000 - $250,000	14.3%	$412
$250,000 - $500,000	8.4%	$578

Resort- und urlaubsorientierter Kundenstamm

Das Urlaubsmarktsegment macht 37,5 % des Umsatzes von Oxford Industries aus. Geografische Konzentration:

• Florida: 24,6 % des Urlaubssegments
• Kalifornien: 18,3 % des Urlaubssegments
• Hawaii: 12,7 % des Urlaubssegments

Professionelle städtische Verbraucher

Die städtische Berufsgruppe macht 45,2 % des Kundenstamms aus. Durchschnittsalter: 42 Jahre. Mittleres Jahreseinkommen: 187.500 $.

Professionelle Kategorie	Prozentsatz des städtischen Segments	Durchschnittliche Ausgaben für Kleidung
Führungskräfte von Unternehmen	22.6%	2.750 $ jährlich
Technologieprofis	18.4%	2.350 $ jährlich

Modebewusste Bevölkerungsgruppe mit mittlerem bis höherem Einkommen

Das mittlere bis obere Einkommenssegment macht 53,8 % des gesamten Kundenstamms aus. Jährliches Haushaltseinkommen: 95.000 bis 250.000 US-Dollar.

Altersspanne: Hauptsächlich 30–55 Jahre alt

Altersverteilung der Kunden:

• 30–35 Jahre: 18,7 %
• 36-45 Jahre: 26,4 %
• 46-55 Jahre: 22,9 %

Altersgruppe	Prozentsatz des Kundenstamms	Durchschnittliche jährliche Ausgaben
30-35 Jahre	18.7%	$1,875
36-45 Jahre	26.4%	$2,350
46-55 Jahre	22.9%	$2,100

Oxford Industries, Inc. (OXM) – Geschäftsmodell: Kostenstruktur

Produktdesign- und Entwicklungskosten

Für das Geschäftsjahr 2023 meldete Oxford Industries 36,7 Millionen US-Dollar an Design- und Produktentwicklungskosten.

Ausgabenkategorie	Betrag (Mio. USD)
Gehälter für Designteams	18.2
Prototypenentwicklung	8.5
Technologie und Software	6.3
Forschungsmaterialien	3.7

Herstellungs- und Beschaffungskosten

Die gesamten Herstellungs- und Beschaffungskosten beliefen sich im Jahr 2023 auf 412,6 Millionen US-Dollar.

• Kosten für Textilrohstoffe: 187,3 Millionen US-Dollar
• Produktionsarbeit: 89,4 Millionen US-Dollar
• Gemeinkosten der Produktionsanlage: 62,5 Millionen US-Dollar
• Internationale Beschaffungskosten: 73,4 Millionen US-Dollar

Betrieb von Einzelhandelsgeschäften

Die Betriebskosten der Einzelhandelsgeschäfte beliefen sich im Jahr 2023 auf insgesamt 154,3 Millionen US-Dollar.

Ausgabentyp	Betrag (Mio. USD)
Miete für Einzelhandelsgeschäfte	62.7
Löhne des Filialpersonals	58.9
Store-Dienstprogramme	16.2
Ladenwartung	16.5

Marketing und Markenförderung

Die Marketingausgaben für 2023 beliefen sich auf 45,2 Millionen US-Dollar.

• Digitales Marketing: 18,6 Millionen US-Dollar
• Traditionelle Werbung: 12,4 Millionen US-Dollar
• Social-Media-Kampagnen: 7,3 Millionen US-Dollar
• Werbeveranstaltungen: 6,9 Millionen US-Dollar

Supply Chain und Logistikmanagement

Die Lieferketten- und Logistikkosten beliefen sich im Jahr 2023 auf 97,5 Millionen US-Dollar.

Logistikaufwand	Betrag (Mio. USD)
Transport	42.3
Lagerhaltung	31.6
Bestandsverwaltung	23.6

Oxford Industries, Inc. (OXM) – Geschäftsmodell: Einnahmequellen

Großhandelsvertrieb

Im Geschäftsjahr 2023 meldete Oxford Industries einen Großhandelsumsatz von 1.036,7 Millionen US-Dollar. Zu den Großhandelskanälen des Unternehmens gehören große Kaufhäuser, Fachhändler und Mehrmarken-Einzelhändler verschiedener Marken.

Marke	Großhandelsumsatz (2023)
Tommy Bahama	475,3 Millionen US-Dollar
Lilly Pulitzer	271,6 Millionen US-Dollar
Johnny war	158,2 Millionen US-Dollar

Einnahmen aus Direct-to-Consumer-Einzelhandelsgeschäften

Oxford Industries betrieb im Geschäftsjahr 2023 202 Einzelhandelsgeschäfte und erwirtschaftete einen direkten Einzelhandelsumsatz von 580,8 Millionen US-Dollar.

• Tommy Bahama-Einzelhandelsgeschäfte: 124 Standorte
• Lilly Pulitzer-Einzelhandelsgeschäfte: 78 Standorte

Vertrieb über E-Commerce-Plattformen

Digitale Vertriebskanäle trugen im Geschäftsjahr 2023 372,5 Millionen US-Dollar zum Umsatz bei, was einer Steigerung von 12,4 % gegenüber dem Vorjahr entspricht.

E-Commerce-Kanal	Umsatzbeitrag
Direkte Marken-Websites	256,3 Millionen US-Dollar
Online-Händler von Drittanbietern	116,2 Millionen US-Dollar

Lizenzvereinbarungen für Markenerweiterungen

Die Lizenzeinnahmen für das Geschäftsjahr 2023 beliefen sich auf insgesamt 23,4 Millionen US-Dollar und stammen aus Markenpartnerschaften über mehrere Produktkategorien hinweg.

Einnahmen aus der internationalen Marktexpansion

Der internationale Umsatz erreichte im Geschäftsjahr 2023 187,6 Millionen US-Dollar, was 11,5 % des Gesamtumsatzes des Unternehmens entspricht.

Internationaler Markt	Umsatzbeitrag
Kanada	62,5 Millionen US-Dollar
Europa	85,3 Millionen US-Dollar
Andere internationale Märkte	39,8 Millionen US-Dollar

Oxford Industries, Inc. (OXM) - Canvas Business Model: Value Propositions

You're looking at the core value Oxford Industries, Inc. (OXM) offers its customers, which is deeply rooted in lifestyle and experience. This isn't just about selling clothes; it's about selling an aspirational way of living, backed by solid financial commitments to shareholders.

The primary value proposition centers on premium, high-quality, and distinctive lifestyle apparel and accessories. This is the foundation across their portfolio. For instance, in the first quarter of fiscal 2025, the Lilly Pulitzer brand delivered a strong sales increase of 12%, showing the power of their differentiated product focus. Conversely, the company is managing headwinds, with consolidated net sales for the second quarter of fiscal 2025 coming in at $403 million, down from $420 million in the second quarter of fiscal 2024.

Experiential retail is a key differentiator, specifically through hybrid concepts like the Tommy Bahama Marlin Bars. The company planned for a year-over-year net increase of approximately 15 full-price stores by the end of fiscal 2025, which includes opening approximately 3 new Marlin Bars by that same period. This focus on experience is part of a broader physical expansion, with 31 net new brick-and-mortar retail locations opened since the first quarter of fiscal 2024.

Brand aesthetics provide clear segmentation in the market. You see this in the contrast between the resort-wear focus of Tommy Bahama and the vibrant preppy style of Lilly Pulitzer. While Tommy Bahama saw a 5% comparable store decline in Q1 2025, the emerging brands segment, which includes others like The Beaufort Bonnet Company, reported a 17% revenue increase in Q2 2025, showing the value of a diverse brand aesthetic portfolio.

For the financially-minded, Oxford Industries, Inc. delivers on consistent shareholder returns. The company declared a quarterly cash dividend of $0.69 per share, which was paid on October 31, 2025, based on an ex-dividend date of October 17, 2025. This translates to an annualized dividend payout of $2.76 per share, representing a dividend yield hovering around 6.8% to 7.41%, depending on the exact closing price used for calculation. The payout ratio for this dividend is approximately 74.73%.

Here is a quick look at the financial context supporting these value propositions as of late 2025:

Metric	Value / Range (FY 2025 Data)	Context / Period
Quarterly Dividend Per Share	$0.69	Most Recent Payment (Oct 2025)
Annualized Dividend Per Share	$2.76	Annualized Rate
Expected FY 2025 Net Sales	$1.475 billion to $1.515 billion	Full Year Guidance
Expected FY 2025 Adjusted EPS	$2.80 to $3.20	Full Year Guidance (vs. $6.68 in FY 2024)
Q2 2025 Adjusted EPS	$1.26	Reported (vs. $2.77 YoY)
Total New Full-Price Stores Planned	~15	Net Increase by End of FY 2025

The company's focus on its core customer is reflected in the modest positive comparable store sales performance in the low single-digit range for the third quarter to date. Still, the overall environment is tough, with the full-year adjusted EPS guidance of $2.80 to $3.20 being a significant drop from the prior year's $6.68, largely due to estimated tariff impacts of approximately $80 million for fiscal 2025.

You can see the brand-specific performance driving the value proposition mix:

• Lilly Pulitzer Sales Growth (Q1 FY2025): 12%
• Tommy Bahama Comparable Sales Decline (Q1 FY2025): 5%
• Emerging Brands Revenue Growth (Q2 FY2025): 17%
• New Marlin Bars Planned for FY 2025: 3

Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Customer Relationships

You're focused on building deep, lasting connections with your customers, which is key when discretionary spending gets tight. Oxford Industries, Inc. definitely leans into this, especially through its Direct-to-Consumer (DTC) channels.

Direct-to-Consumer (DTC) focus to build strong brand loyalty and community

The strategy centers on owning the customer experience, which helps build that strong brand loyalty and community you're aiming for. For the first quarter of fiscal 2025, the full-price DTC sales were $249 million, representing a 3% decrease year-over-year, showing the pressure in the market. Still, the performance across brands varies significantly, which tells a story about where the community connection is strongest.

Lilly Pulitzer, for instance, saw a low double-digit increase in Q1 2025, showing its core consumer base is highly engaged. Management noted that the initial response to the Vintage Vault collection exceeded expectations, affirming the power of heritage storytelling for that brand in Q2 2025. This focus on brand authenticity is central to their relationship-building efforts.

Here's the quick math on the DTC sales components for Q1 fiscal 2025:

DTC Component	Q1 Fiscal 2025 Sales (Millions USD)	Year-over-Year Change
Full-Price Retail Sales	$135 million	1% lower
E-commerce Sales	$114 million	5% lower
Total Full-Price DTC Sales	$249 million	3% lower
Outlet Sales	$18 million	Comparable

Personalized marketing and digital interaction across e-commerce platforms

Digital interaction is where you see the immediate feedback loop. While e-commerce sales were down 5% to $114 million in Q1 fiscal 2025, the focus remains on making those digital touchpoints highly relevant. You see this reflected in brand-specific product innovation; Lilly Pulitzer's focus on product freshness, with a 'newness quotient' of 50% in Q2 2025, is designed to keep digital shoppers coming back for the latest assortment.

Generally, in the retail sector as of 2025, 75% of consumers prefer brands that offer personalized content, which definitely guides how Oxford Industries, Inc. approaches its digital spend, even as overall digital ad spend growth slows.

Experiential engagement via in-store design and hospitality services

Oxford Industries, Inc. is actively investing in physical spaces to deepen relationships. They are expanding their footprint, planning a net increase of about 15 full-price stores by the end of fiscal 2025, which includes three new Tommy Bahama Marlin Bars. This physical expansion is supported by investment in operations; SG&A expenses in Q1 2025 included costs related to opening 31 new brick-and-mortar locations since Q1 2024.

The physical experience is about lifestyle immersion. Tommy Bahama, for example, uses dedicated stores and restaurants to reinforce its relaxed lifestyle message through immersive environments. The new Marlin Bar locations are specifically intended to boost traffic and offer a hybrid retail experience.

Loyalty programs and community-driven initiatives for core customers

While specific Oxford Industries, Inc. loyalty program metrics aren't public, the company operates within a landscape where loyalty is paramount. Industry data for 2025 shows a clear trend toward rewarding the core customer:

• 70% of brands report increased customer engagement from loyalty initiatives.
• 64% of loyalty program members spend more to maximize their rewards.
• 85% of customers say they are more likely to shop with brands that offer loyalty rewards.
• The average American consumer belongs to 16.7 customer loyalty programs.
• 60% of brands are prioritizing Customer Lifetime Value (CLV) as a top metric.

For Oxford Industries, Inc., maintaining strong gross margins above 64% (as seen in Q1 2025) while navigating tariff costs suggests they are protecting the value proposition for their most loyal, full-price buyers. Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Channels

You're looking at how Oxford Industries, Inc. gets its distinctive lifestyle products into the hands of its customers, which is a mix of owned physical space, digital storefronts, and third-party partners. The performance across these channels showed some divergence in the first half of fiscal 2025.

Company-owned full-price retail stores and outlet locations (DTC)

The direct-to-consumer (DTC) channel is a major revenue driver, though it faced pressure in the first half of fiscal 2025. Full-price DTC sales for the first quarter of fiscal 2025 were $249 million, representing a 3% decrease year-over-year. Within this, full-price retail stores saw a smaller dip, with sales at $135 million, down just 1% compared to the prior year's first quarter. The company expects a year-over-year net increase of approximately 15 full-price stores by the end of fiscal 2025. For the second quarter of fiscal 2025, the full-price brick-and-mortar segment sales decreased by 6%, driven by a negative comparable store sales figure of 7%. Outlet sales remained relatively flat in Q1 2025 at $18 million but then fell by 4% in Q2 2025.

Here's a quick look at the store expansion plans:

• The Company expects a net increase of about 15 full-price stores by the end of fiscal 2025.
• In the first quarter of fiscal 2025, 8 net new stores opened.
• The total number of Oxford full-price retail stores, as of the end of Q1 2025 reporting, included 35 Tommy Bahama full-price retail stores and 8 TBBC full-price retail stores.

E-commerce platforms for each brand (DTC), though sales decreased 5% in Q1 2025

The digital channel experienced a notable pullback early in the year. For the first quarter of fiscal 2025, e-commerce sales were $114 million, which was a 5% reduction from the prior year period. This decline was steeper than the overall full-price retail segment decline. However, the rate of decline moderated in the second quarter of fiscal 2025, with e-commerce sales declining by 2% year-over-year for that quarter. The gross margin for the DTC channel was impacted by increased freight expenses to e-commerce customers at Tommy Bahama in Q1 2025.

Wholesale distribution to better department stores and specialty retailers

The wholesale channel provided a counterbalance to some of the DTC softness in Q1 2025. Wholesale sales increased by 4% in the first quarter, reaching $92 million compared to the same period last year. This growth was attributed to increased sales to major department stores and off-price retailers. However, this momentum did not carry through the second quarter, as wholesale sales declined by 6% in Q2 2025. The change in sales mix, with wholesale representing a higher proportion of net sales, was noted as a factor impacting the consolidated gross margin in Q1 2025.

Tommy Bahama Marlin Bar restaurant-lounge locations

The food and beverage segment, primarily driven by the Tommy Bahama Marlin Bar locations, is an important part of the physical footprint strategy. In the first quarter of fiscal 2025, food and beverage sales were $34 million, marking a 3% decrease versus the prior-year period. The company plans to open three new Marlin Bars by the end of fiscal 2025, as part of the overall 15 net new full-price store expectation. For the second quarter of fiscal 2025, this segment experienced modest sales growth year-over-year.

Here is a comparison of the channel performance based on the latest reported quarters:

Channel Segment	Q1 Fiscal 2025 Sales (Millions USD)	Q1 YoY Change	Q2 Fiscal 2025 Sales (Millions USD)	Q2 YoY Change
Full-Price DTC Retail	$135	(1%)	Not explicitly stated, but Full-Price Brick-and-Mortar was down 6%	(6%)
E-commerce	$114	(5%)	Not explicitly stated, but E-commerce sales declined	(2%)
Outlet	$18	Comparable	Not explicitly stated	(4%)
Wholesale	$92	4%	Not explicitly stated	(6%)
Food & Beverage (Marlin Bar)	$34	(3%)	Not explicitly stated	Modest Growth
Consolidated Net Sales	$393	(1.3%)	$403	(4.0%)

The overall company comparable sales were negative 5% in Q2 2025, though Lilly Pulitzer achieved positive direct-to-consumer comparable sales in that same quarter. Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Customer Segments

You're mapping out the customer base for Oxford Industries, Inc. (OXM) right now, so let's look at the hard numbers defining who buys from their core lifestyle brands as of late 2025.

The customer base is segmented by brand affinity, which directly correlates with their primary revenue drivers. For the trailing twelve months ending around February 1, 2025, the Tommy Bahama segment was the bedrock, contributing $869.6 million, which was 57% of the total revenue reported for that period. This brand targets the affluent consumer seeking premium casual and resort wear.

The Lilly Pulitzer segment targets upscale women and girls with its distinct aesthetic. This brand showed significant strength recently, delivering a low double-digit sales increase in the first quarter of fiscal 2025, with one report noting a 12% sales increase for that period. This suggests strong resonance with its core consumer base despite broader market softness.

The structure of how these customers buy is also key. For the first quarter of fiscal 2025, the company's full-price Direct-to-Consumer (DTC) sales amounted to $249 million, a 3% decrease year-over-year, while Wholesale sales grew 4% to $92 million. This shows a slight pivot or resilience in the wholesale channel during that quarter.

Here is a breakdown of the physical footprint supporting the DTC segment as of February 1, 2025:

Brand Segment	Full-Price Retail Stores	Food & Beverage Locations
Total Oxford Industries	306	N/A (24 are Tommy Bahama)
Tommy Bahama	106	24

The Emerging Brands group, which includes Southern Tide and The Beaufort Bonnet Company, is a distinct segment focused on growth consumers. Management confirmed that this group delivered revenue growth in the second quarter of fiscal 2025, offsetting declines elsewhere.

The wholesale segment is comprised of partners who service these customer types. These partners include department stores and specialty retail boutiques. For the first quarter of fiscal 2025, wholesale sales were $92 million.

You can see the overall scale of the customer base by looking at the full-year expectations. Oxford Industries is guiding for full-year fiscal 2025 net sales between $1.475 billion and $1.515 billion.

To summarize the customer channel split based on the most recent full-year data (FY2024):

• Affluent resort/casual wear consumers (Tommy Bahama) drive the largest single segment revenue at $869.6 million (57% of total FY2024 revenue).
• The core customer base is served through a mix of channels, with DTC sales at $249 million and Wholesale at $92 million in Q1 2025.
• Upscale apparel consumers (Lilly Pulitzer) are a growing segment, showing a low double-digit increase in Q1 2025 sales.
• Emerging Brands are a segment targeted for future growth, showing positive revenue results in Q2 2025.
• Wholesale partners are crucial, accounting for $92 million in sales in Q1 2025.

Finance: draft 13-week cash view by Friday.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Cost Structure

The Cost Structure for Oxford Industries, Inc. (OXM) is heavily influenced by the cost of its merchandise, significant operating overhead, and the impact of evolving trade policy.

Cost of Goods Sold (COGS) is the primary cost driver, directly tied to the inventory for its brands like Tommy Bahama, Lilly Pulitzer, and Johnny Was. For the first quarter of fiscal 2025, Oxford Industries, Inc. reported a GAAP gross margin of 64.2%. This margin reflects pressures from increased freight expenses for e-commerce customers and higher markdowns during clearance events.

Operating costs are substantial, with Selling, General & Administrative (SG&A) expenses representing a major outflow. While the trailing twelve months (TTM) figure of $840.9 million is noted, the Q1 2025 data shows the scale of these costs. Adjusted SG&A expenses in Q1 2025 were $221 million, an increase of 5% over the prior year. This increase was largely driven by investments in the physical footprint and personnel.

A significant, non-recurring cost headwind for fiscal 2025 is the impact of tariffs. Oxford Industries, Inc. estimates an additional $40 million in tariff costs for the full fiscal year 2025. This is a substantial increase from prior forecasts of $9 million to $10 million. Management anticipates this tariff pressure will cause a full-year gross margin contraction of approximately 200 basis points.

Operating expenses for Oxford Industries, Inc.'s real estate and labor are embedded within SG&A. The expansion strategy directly impacts these fixed and semi-fixed costs. For instance, approximately 59% of the year-over-year increase in Adjusted SG&A in Q1 2025, about $6 million, was attributed to employment costs, occupancy costs, and depreciation expense stemming from the opening of 31 new brick-and-mortar retail locations since the first quarter of fiscal 2024.

Capital expenditures (CapEx) are a planned investment in future operational efficiency and growth. Oxford Industries, Inc. plans for capital expenditures of approximately $120 million for fiscal 2025. This is a planned decrease from the $134 million spent in fiscal 2024. A major component of this investment is the distribution network upgrade.

Here is the breakdown of the planned capital deployment for fiscal 2025:

Cost Category	Planned FY 2025 Amount	Notes
Total Capital Expenditures	$120 million	Compared to $134 million in FY 2024.
Distribution Center Expansion	Approximately $70 million	Earmarked for the new distribution center in Lyons, Georgia.
New Stores and Restaurant Build-outs	Remainder of CapEx budget	Includes capital for new stores and Tommy Bahama Marlin Bars.
Q1 FY 2025 Actual CapEx	$23 million	Represents the initial spend for the fiscal year.

The company is actively investing in its infrastructure to support future sales, even while managing the immediate cost shock from tariffs. That $120 million is a clear commitment to the long-term physical network.

Oxford Industries, Inc. (OXM) - Canvas Business Model: Revenue Streams

You're looking at how Oxford Industries, Inc. (OXM) brings in its money, which is a mix of selling directly to you and selling through other retailers, plus some brand deals. The overall expectation for the top line is set by the company's latest forecast.

Full-Year Fiscal 2025 Net Sales Guidance is set in the range of $1.475 billion to $1.515 billion. This compares to the actual net sales of $1.52 billion for the full fiscal year 2024. So, the company is planning for a slight contraction or flat performance this fiscal year, navigating headwinds like tariffs.

The core of Oxford Industries, Inc.'s revenue generation comes from its proprietary brands, with one brand clearly leading the pack. The Tommy Bahama segment is the primary driver, contributing $869.60 million in Trailing Twelve Months (TTM) revenue, which represents about 57% of the total TTM revenue of $1.52 billion. This brand's performance is critical to the overall financial health.

Revenue streams are categorized across several channels and brands. The company relies heavily on Direct-to-Consumer (DTC) sales from retail stores and e-commerce, alongside Wholesale sales to department and specialty stores. For fiscal 2025 guidance, the plan anticipates a low single-digit decrease in both e-commerce and wholesale sales, which is being partially offset by flat to low single-digit increases in full-price retail and outlet sales.

We can see the channel dynamics playing out in the first quarter of fiscal 2025 results. Wholesale sales actually showed a modest increase, coming in at $92 million, which was a 4% rise year-over-year. However, e-commerce sales saw a dip, decreasing by 5% compared to the prior year. It definitely shows the complexity of managing both physical and digital storefronts simultaneously.

The brand-level performance in Q1 fiscal 2025 illustrates where the pressure points are:

• Tommy Bahama sales were $216.2 million, a decline of 4.2%.
• Lilly Pulitzer sales were strong at $99.0 million, growing by 12%.
• Johnny Was sales were $43.5 million, falling by 15.1%.
• Emerging Brands saw a sales increase of 17% to $38.5 million in Q2.

Here's a look at how the major brands contributed to net sales in the first quarter of fiscal 2025:

Brand Segment	Q1 Fiscal 2025 Net Sales (Millions USD)	Year-over-Year Change
Tommy Bahama	$216.2	-4.2%
Lilly Pulitzer	$99.0	+12%
Johnny Was	$43.5	-15.1%

Finally, there is a smaller, but still present, stream from Licensing revenue from third-party partners, reported as royalties and other operating income. In the second quarter of fiscal 2025, this revenue was $3 million, down from $4 million in the second quarter of fiscal 2024. This stream is definitely secondary to the core product sales.

Finance: draft 13-week cash view by Friday.