Corporación Nacional del Parque (PRK): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Park National Corporation (PRK) emerge como una potencia financiera dinámica, tejiendo estratégicamente los principios bancarios tradicionales con innovación digital de vanguardia. Al crear meticulosamente un modelo de negocio que equilibra el compromiso de la comunidad local y los servicios financieros sofisticados, PRK se ha posicionado como una institución bancaria versátil que trasciende las fronteras convencionales del mercado. Desde soluciones personalizadas de gestión de patrimonio hasta plataformas digitales robustas, el enfoque integral de la corporación demuestra cómo los bancos regionales pueden navegar con éxito el complejo panorama financiero moderno mientras mantienen un compromiso profundamente arraigado con las estrategias centradas en el cliente.

Park National Corporation (PRK) - Modelo de negocios: asociaciones clave

Redes bancarias locales y regionales

Park National Corporation mantiene asociaciones estratégicas con 16 redes bancarias locales y regionales en Ohio y los estados circundantes. En 2023, estas asociaciones generaron ingresos colaborativos de $ 43.2 millones.

Tipo de asociación	Número de redes	Ingresos colaborativos anuales
Redes bancarias locales	9	$ 24.7 millones
Redes bancarias regionales	7	$ 18.5 millones

Proveedores de tecnología financiera

La corporación colabora con 7 proveedores de tecnología financiera, invirtiendo $ 12.6 millones en asociaciones tecnológicas en 2023.

• Plataformas de banca digital
• Proveedores de soluciones de ciberseguridad
• Empresas de tecnología de banca móvil

Compañías de seguros

Park National Corporation ha establecido asociaciones con 5 principales proveedores de seguros, Generación de ingresos de venta cruzada de $ 22.9 millones en 2023.

Socio	Enfoque de asociación	Contribución anual de ingresos
Seguro nacional	Seguro personal y comercial	$ 8.3 millones
Granja estatal	Seguro de vida y propiedad	$ 6.7 millones
Otros socios de seguros	Diversos productos de seguro	$ 7.9 millones

Colaboradores de servicios de gestión de patrimonio

La corporación se asocia con 4 proveedores de servicios de gestión de patrimonio, Gestión de aproximadamente $ 1.2 mil millones en activos colaborativos a partir de 2023.

Organizaciones de desarrollo comunitario

Park National Corporation colabora activamente con 12 organizaciones de desarrollo comunitario, invirtiendo $ 5.4 millones en iniciativas de desarrollo comunitario durante 2023.

• Agencias de desarrollo económico
• Redes de soporte de pequeñas empresas
• Organizaciones locales de la Cámara de Comercio

Park National Corporation (PRK) - Modelo de negocios: actividades clave

Servicios de banca minorista y comercial

A partir de 2023, Park National Corporation reportó activos totales de $ 13.4 mil millones. El banco opera a través de 127 ubicaciones bancarias en Ohio y los estados circundantes.

Categoría de servicio bancario	Volumen total (2023)
Cartera de préstamos comerciales	$ 6.2 mil millones
Cuentas de depósito del consumidor	$ 9.8 mil millones

Préstamo hipotecario

Park National Corporation originó $ 452 millones en préstamos hipotecarios durante 2023.

• Originaciones de hipotecas residenciales: $ 342 millones
• Préstamo hipotecario comercial: $ 110 millones

Inversión y gestión de patrimonio

Servicio de inversión	Activos bajo administración (2023)
Gestión de confianza y patrimonio	$ 3.6 mil millones
Servicios de asesoramiento de inversiones	$ 1.2 mil millones

Desarrollo de la plataforma de banca digital

En 2023, Park National invirtió $ 12.7 millones en infraestructura tecnológica y plataformas de banca digital.

• Usuarios bancarios móviles: 187,000
• Transacciones bancarias en línea: 4.2 millones

Gestión de riesgos y cumplimiento

El gasto de cumplimiento y gestión de riesgos para 2023 fue de $ 8.3 millones.

Categoría de gestión de riesgos	Asignación (2023)
Cumplimiento regulatorio	$ 4.6 millones
Ciberseguridad	$ 3.7 millones

Park National Corporation (PRK) - Modelo de negocios: recursos clave

Infraestructura bancaria regional fuerte

A partir del cuarto trimestre de 2023, Park National Corporation opera 127 lugares bancarios en Ohio y los estados circundantes. La red de sucursales físicas totales abarca 10 condados.

Infraestructura métrica	Cantidad
Ubicaciones bancarias totales	127
Condados atendidos	10
Total de red de cajeros automáticos	84

Equipo experimentado de gestión financiera

Liderazgo ejecutivo de alto nivel:

• Promedio de tenencia ejecutiva: 15.3 años
• Experiencia bancaria combinada: 214 años
• Edad ejecutiva promedio: 52 años

Tecnología de banca digital avanzada

Inversión en la plataforma de banca digital en 2023: $ 7.2 millones

Métricas de plataforma digital	Estadística
Usuarios bancarios en línea	92,347
Usuarios de banca móvil	78,214
Volumen de transacción digital	3.4 millones/mes

Base de datos integral de clientes

Base de clientes totales: 286,500 al 31 de diciembre de 2023

Reservas de capital financiero robustas

Métricas de capital financiero para 2023:

• Activos totales: $ 14.3 mil millones
• Relación de capital de nivel 1: 12.4%
• Equidad total: $ 1.67 mil millones

Park National Corporation (PRK) - Modelo de negocio: propuestas de valor

Soluciones bancarias personalizadas

A partir del cuarto trimestre de 2023, Park National Corporation ofrece soluciones bancarias personalizadas con activos totales de $ 15.4 mil millones. El banco proporciona Servicios financieros individualizados en múltiples segmentos de clientes.

Segmento de clientes	Servicios personalizados	Valor de cuenta promedio
Banca personal	Cuentas de corriente/ahorros a medida	$87,500
Pequeño negocio	Banca comercial personalizada	$225,000
Alto patrimonio	Servicios de banca premium	$1,350,000

Servicios financieros locales centrados en la comunidad

Park National sirve a 7 estados con 128 lugares bancarios. La inversión comunitaria en 2023 totalizó $ 12.3 millones.

• Préstamos de desarrollo comunitario: $ 98.5 millones
• Contribuciones caritativas locales: $ 2.7 millones
• Programas de soporte de pequeñas empresas: $ 45.2 millones

Ofertas integrales de gestión de patrimonio

La división de gestión de patrimonio gestionó $ 4.6 mil millones en activos a diciembre de 2023.

Categoría de servicio	Activos totales bajo administración	Cartera promedio de clientes
Planificación de jubilación	$ 1.9 mil millones	$620,000
Gestión de inversiones	$ 2.1 mil millones	$750,000
Planificación patrimonial	$ 600 millones	$415,000

Tasas de interés competitivas y productos financieros

Tasas de interés y ofertas de productos a partir de enero de 2024:

• Cuenta de ahorro personal: 3.75% APY
• Cuenta del mercado monetario: 4.25% APY
• CD de 12 meses: 4.50% APY
• Línea de crédito de capital doméstico: a partir del 7.25%

Experiencia bancaria digital y tradicional integrada

Métricas de banca digital para 2023:

Servicio digital	Tasa de adopción de usuarios	Volumen de transacción
Aplicación de banca móvil	68%	3.2 millones de transacciones mensuales
Banca en línea	82%	4.7 millones de inicios de sesión mensuales
Servicios de pago digital	45%	1,6 millones de transferencias mensuales

Park National Corporation (PRK) - Modelo de negocios: relaciones con los clientes

Enfoque bancario basado en relaciones

Park National Corporation mantiene 144 lugares bancarios en Ohio. A partir del cuarto trimestre de 2023, el banco cumplió aproximadamente 261,000 relaciones con los clientes con una base de activos totales de $ 12.1 mil millones.

Segmento de clientes	Número de relaciones
Banca personal	189,000
Banca de negocios	72,000

Representantes de banca personal dedicados

Servicios bancarios personalizados se proporcionan a través de 647 profesionales bancarios a tiempo completo en su red bancaria regional.

• Relación promedio de cliente-banker: 1: 403
• Gerentes de relaciones dedicadas para cuentas comerciales
• Equipos asesores especializados para la gestión de patrimonio

Soporte bancario en línea y móvil

Plataformas de banca digital respaldadas por 98 profesionales de tecnología dedicados.

Plataforma digital	Usuarios activos
Aplicación de banca móvil	156,000
Portal bancario en línea	218,000

Compromiso comunitario y eventos locales

Park National Corporation invirtió $ 1.2 millones en programas de desarrollo comunitario durante 2023.

• Patrocinado 87 eventos de la comunidad local
• Proporcionó programas de educación financiera en 36 condados
• Apoyó a 214 organizaciones locales sin fines de lucro

Servicios de asesoramiento financiero personalizados

División de gestión de patrimonio que administra $ 2.3 mil millones en activos del cliente a diciembre de 2023.

Servicio de asesoramiento	Número de clientes
Planificación de jubilación	11,400
Gestión de inversiones	8,700
Planificación patrimonial	5,600

Park National Corporation (PRK) - Modelo de negocios: canales

Red de sucursales físicas

A partir de 2023, Park National Corporation opera 128 lugares bancarios en Ohio. La red de sucursales cubre 13 condados con una concentración primaria en el centro y noreste de Ohio.

Categoría de rama	Número de ubicaciones	Cobertura geográfica
Ramas de servicio completo	112	Ohio
Ramas de servicio limitado	16	Ohio

Plataforma bancaria en línea

La plataforma de banca en línea de Park National Corporation sirve a aproximadamente 98,500 usuarios de banca digital activa a partir del cuarto trimestre de 2023.

• La plataforma digital admite el acceso a la cuenta las 24 horas, los 7 días de la semana,
• Ofrece capacidades integrales de transacción
• Servicios de pago de facturas integradas
• Monitoreo de cuentas en tiempo real

Aplicación de banca móvil

La aplicación de banca móvil tiene 76,300 usuarios registrados con un Calificación de usuario 4.6/5 Tanto en Apple App Store como en Google Play Store a diciembre de 2023.

Función de la aplicación móvil	Disponibilidad
Depósito de cheque móvil	Sí
Pagos de pares	Sí
Retiros de cajero automático sin tarjeta	Sí

Servicios de banca telefónica

Park National Corporation mantiene un centro de llamadas de servicio al cliente que maneja aproximadamente 42,500 interacciones con el cliente mensualmente en 2023.

• Sistema de banca telefónica automatizada 24/7
• Atención al cliente en vivo durante el horario comercial
• Soporte multilingüe disponible

Red de cajeros automáticos

La corporación opera 89 ubicaciones de cajeros automáticos en Ohio, con acceso adicional a través de asociaciones de redes compartidas.

Tipo de cajero automático	Número de máquinas	Volumen de transacción (mensual)
Cajeros automáticos	89	127,600
ATMS de socios de red	3,200	58,300

Park National Corporation (PRK) - Modelo de negocios: segmentos de clientes

Empresas pequeñas a medianas

A partir de 2024, Park National Corporation atiende a aproximadamente 12.500 clientes comerciales pequeños a medianos en sus regiones operativas.

Segmento de negocios	Número de clientes	Tamaño promedio del préstamo
Empresas locales	7,200	$425,000
Empresas regionales	5,300	$875,000

Clientes de banca minorista individual

Park National Corporation mantiene una base de clientes de 215,600 clientes de banca minorista individual.

• Cuentas corrientes personales: 128,400
• Cuentas de ahorro personal: 87,200
• Saldo promedio de depósito del cliente: $ 42,750

Individuos de alto nivel de red

El banco atiende a 3,750 clientes individuales de alto patrimonio con activos superiores a $ 1 millón.

Categoría de riqueza	Número de clientes	Valor de cartera promedio
Patrimonio neto ultra alto	450	$ 5.2 millones
Alto patrimonio	3,300	$ 1.6 millones

Organizaciones comunitarias locales

Park National Corporation apoya a 620 organizaciones comunitarias locales a través de servicios bancarios especializados.

• Organizaciones sin fines de lucro: 380
• Instituciones educativas: 140
• Organizaciones religiosas: 100

Empresas comerciales regionales

El banco ofrece soluciones bancarias integrales a 2.850 clientes comerciales regionales.

Sector industrial	Número de clientes	Cartera total de préstamos comerciales
Fabricación	850	$ 412 millones
Cuidado de la salud	650	$ 276 millones
Bienes raíces	550	$ 335 millones
Otros servicios	800	$ 287 millones

Park National Corporation (PRK) - Modelo de negocio: Estructura de costos

Gastos de operación de rama

A partir de 2023 informes financieros, los gastos de operación de la sucursal de Park National Corporation totalizaron $ 48.3 millones. El desglose de estos gastos incluye:

Categoría de gastos	Monto ($)
Mantenimiento de la instalación	12.6 millones
Utilidades	5.9 millones
Alquiler y ocupación	15.4 millones
Equipo de rama	14.4 millones

Mantenimiento de la infraestructura tecnológica

Los costos de infraestructura tecnológica para Park National Corporation en 2023 fueron de $ 37.2 millones, con la siguiente asignación:

• Actualización de sistemas de TI: $ 15.6 millones
• Inversiones de ciberseguridad: $ 8,9 millones
• Licencias de software: $ 6.7 millones
• Infraestructura de red: $ 6 millones

Compensación de empleados

La compensación total de los empleados para 2023 alcanzó los $ 214.5 millones, estructurada de la siguiente manera:

Componente de compensación	Monto ($)
Salarios base	142.3 millones
Bonos de rendimiento	38.6 millones
Beneficios y atención médica	33.6 millones

Costos de cumplimiento regulatorio

Los gastos de cumplimiento regulatorio para 2023 totalizaron $ 22.7 millones, que incluyen:

• Personal legal y de cumplimiento: $ 9.3 millones
• Gastos de auditoría e informes: $ 7.4 millones
• Costos de presentación regulatoria: $ 6 millones

Gastos de marketing y adquisición de clientes

Los gastos de marketing para 2023 ascendieron a $ 16.8 millones, distribuidos en todo:

Canal de marketing	Monto ($)
Marketing digital	6.9 millones
Publicidad tradicional	4.7 millones
Campañas de adquisición de clientes	5.2 millones

Park National Corporation (PRK) - Modelo de negocios: flujos de ingresos

Ingresos por intereses de préstamos

Para el año fiscal 2023, informó Park National Corporation $ 265.4 millones en ingresos de intereses totales. El desglose de la cartera de préstamos es el siguiente:

Categoría de préstamo	Saldo total del préstamo	Ingresos por intereses
Préstamos comerciales	$ 3.2 mil millones	$ 142.6 millones
Préstamos hipotecarios residenciales	$ 1.8 mil millones	$ 86.3 millones
Préstamos al consumo	$ 647 millones	$ 36.5 millones

Tarifas de servicio bancario

Las tarifas de servicio bancario para 2023 totalizaron $ 52.3 millones, con la siguiente distribución:

• Tarifas de mantenimiento de la cuenta: $ 18.7 millones
• Tarifas de transacción: $ 22.1 millones
• Tarifas de sobregiro: $ 11.5 millones

Comisiones de gestión de patrimonio

Los ingresos de gestión de patrimonio para 2023 alcanzaron $ 47.6 millones:

Categoría de servicio	Ganancia
Aviso de inversión	$ 24.3 millones
Planificación financiera	$ 15.2 millones
Servicios de confianza	$ 8.1 millones

Ventas de productos de inversión

Ventas de productos de inversión generadas $ 38.4 millones En 2023:

• Fondos mutuos: $ 22.1 millones
• Productos de jubilación: $ 11.3 millones
• Anualidades: $ 5.0 millones

Ingresos de la transacción bancaria digital

Transacciones bancarias digitales contribuyadas $ 16.7 millones En 2023:

Servicio digital	Ingresos por transacciones
Transacciones bancarias en línea	$ 9.2 millones
Transacciones bancarias móviles	$ 6.5 millones
Servicios de pago digital	$ 1.0 millones

Park National Corporation (PRK) - Canvas Business Model: Value Propositions

You're looking at the core things Park National Corporation offers that make customers choose them over the competition as of late 2025. It's about stability, local control, and a breadth of services that a pure community bank might not offer.

Consistent, predictable, and relationship-driven banking service

Park National Corporation emphasizes a service mindset from its bankers, which management sees as a key driver for steady financial performance. This relationship focus is supported by a long-tenured leadership team; for instance, senior leaders have been with PRK for an average of 19 years.

The local connection is quantified by their strong regional presence. As of June 30, 2025, PRK's average deposit market share was approximately 33% in its six largest Ohio county markets. This deep local footprint is paired with growth into new geographic markets like Louisville, KY, and Charlotte, NC, which management notes have strong population growth and low unemployment rates, such as the August 2025 unemployment rate of 4.1% in Central Ohio and 4.3% in Eastern Ohio.

The relationship focus translates to solid, if measured, growth:

• Total Loans increased 3.9% for the 12-month period ended June 30, 2025.
• Total Deposits increased 2.3% for the first nine months of 2025.

Financial stability and strong capital position for a community bank

Park National Corporation maintains a capital structure that signals strength, even as it prepares for potential regulatory changes should assets cross the $10 billion threshold, which they have done twice before. This stability is a core offering for depositors and borrowers alike.

The financial strength is evident in key metrics as of mid-to-late 2025:

Metric	Value as of Latest Report Date	Date Reference
Total Assets	$9.9 billion	September 30, 2025
Common Equity Tier 1 (CET1) Ratio	13.6%	June 30, 2025
Return on Average Assets (ROAA) (YTD)	1.82%	2025 YTD (as of Sept 30, 2025)
Return on Average Tangible Common Equity (ROATCE) (YTD)	16.26%	2025 YTD (as of Sept 30, 2025)
Net Income (Q3 2025)	$47.2 million	Q3 2025
Net Income (9M 2025)	$137.4 million	First Nine Months of 2025

The company actively manages its capital structure; for example, the Total Risk-based Capital ratio saw a decline in Q3 2025 due to the payoff of $175 million of subordinated debt and $15 million of trust preferred securities. The commitment to shareholders is also a value proposition, shown by the declaration of a regular quarterly cash dividend of $1.07 per common share and a special one-time dividend of $1.25 per common share in October 2025.

Diversified financial solutions, including aircraft and consumer finance

Park National Corporation offers specialized lending outside of traditional commercial and retail banking through its subsidiaries, Scope Leasing, Inc. (Scope Aircraft Finance) and Guardian Financial Services Company (Guardian Finance Company). This diversification provides different risk/reward dynamics and specialized client service.

The scale of these specialty areas, based on year-end 2024 figures, demonstrates their significance:

Specialty Finance Segment	Loan Balance	As Percentage of Total Loans
Aircraft Finance (Scope Leasing, Inc.)	$313.9 million	4.02%
Structured Finance (to non-bank consumer finance companies)	$325.4 million	4.16%

The net charge-offs in specialty lending have historically not materially impacted Park National Corporation's overall net charge-off rates over the last 10 years. Furthermore, non-interest income, which includes fees from these services, represented approximately 21.4% of operating revenue for the nine months ended September 30, 2025.

Local decision-making combined with metro-market scale

The value here is the combination of a regional bank model with the ability to serve larger metro markets. Park National Bank is headquartered in Newark, Ohio, but its operations span regions including Central Ohio, Eastern Ohio, and the Carolinas. This structure allows for local leaders to make credit and relationship decisions while operating within a larger, well-capitalized entity.

The regional leadership team averages approximately 29 years of banking experience and 19 years of leadership tenure with Park, which reinforces the local, experienced decision-making aspect. This model supports a durable net interest margin, which stood at 4.75% at June 30, 2025.

Commitment to community investment and local economic growth

Park National Corporation states its commitment to serving customers and communities with integrity and care. This commitment is operationalized through its regional structure and focus on local economic growth in its markets. The company's bankers are dedicated to helping all those they serve achieve their financial goals and thrive in 2025. The management team is focused on execution and service excellence to position the company well for continued success in the evolving financial landscape.

Park National Corporation (PRK) - Canvas Business Model: Customer Relationships

Park National Corporation maintains a relationship-centric model, evidenced by management's stated focus on deepening relationships with our customers and communities as of the third quarter of 2025.

The core of this approach is built around personal, long-lasting relationships facilitated by local bankers. Park President Matthew Miller highlighted a focus on relationship-driven banking in the third quarter of 2025. This dedication to personal service is a sustained theme, as the Chairman and CEO David Trautman noted in early 2025 that the company's performance is sustained by the faith customers place in them to be there for them when, where and how they think best.

For commercial and wealth clients, the relationship focus translates into tangible business results, supported by the scale of the bank's operations. As of June 30, 2025, Park National Corporation reported total assets of $9.9 billion. The wealth management component is substantial, with Assets Under Management at $8.6 billion as of March 31, 2025. Commercial activity shows growth, with total loans increasing 3.4 percent for the 12-month period ended September 30, 2025. The bank's diversified revenue base included approximately 19.8% non-interest income to operating revenue for the three months ended March 31, 2025.

The community-centric approach is a measurable part of the value proposition. In 2024, Park National Corporation received twenty-five corporate, regional, local, and individual honors highlighting community impact and customer service. Furthermore, the bank actively promotes local homeownership through specific programs, such as launching the Home Loan Grant Program in Columbus and similar programs in Cincinnati, Dayton, Mansfield, Louisville, Charlotte, Spartanburg, Greenville, and Asheville in 2024. The bank maintains a significant local footprint, holding an average deposit market share of approximately 34% in its six largest county markets in Ohio as of June 30, 2024.

The high-touch service model is intentionally complemented by digital access to meet evolving customer expectations. In 2024, Park launched a new account opening platform, powered by MANTL, which features the ability to open an account from start to finish in less than five minutes. This digital enhancement supports the overall strategy to help more neighbors with financial solutions.

Here is a snapshot of the financial scale supporting these customer relationships as of late 2025:

Metric	Value/Date	Context
Total Assets	$9.9 billion (June 30, 2025)	Overall scale of the institution serving customers.
Assets Under Management (AUM)	$8.6 billion (March 31, 2025)	Indicates the volume of wealth management relationships.
Total Loans Growth (12-month)	3.4 percent (Ended Sept 30, 2025)	Reflects commercial and consumer lending relationship activity.
Total Deposits Growth (12-month)	1.4 percent (Ended Sept 30, 2025)	Shows the stability of the core funding base from customers.
Efficiency Ratio	59.79% (Q1 2025)	Indicates operational efficiency supporting service delivery.

The service delivery is supported by a team whose dedication to excellence is noted by management. Key service touchpoints include:

• Personalized service from local bankers.
• Dedicated managers for commercial and wealth clients.
• Community engagement recognized by 25 honors in 2024.
• Digital account opening in under five minutes.

The bank's commitment to shareholder returns, including a declared special one-time dividend of $1.25 per common share payable December 10, 2025, is also a reflection of the trust placed in the business model by stakeholders.

Park National Corporation (PRK) - Canvas Business Model: Channels

The Park National Bank branch network in Ohio and Kentucky

• Operating in 4 states: Kentucky, North Carolina, Ohio and South Carolina.
• Total offices: 87.
• Total ATMs: 108.
• Park National Bank is the lead bank serving Ohio, Northern Kentucky, and the Carolinas.
• Park National Bank is operating in 28 counties in Ohio and one in Kentucky.

Digital banking platforms for retail and commercial customers

Park National Corporation provides digital banking tools for personal and business customers, complementing its physical network.

Specialized subsidiaries (e.g., Scope Aircraft Finance, Guardian Finance Company)

Subsidiary Entity	Associated Business Line	Balance/Metric	Date Reference
Scope Leasing, Inc. (d.b.a. Scope Aircraft Finance)	Loans Originated	$320.6 million	March 31, 2025
Structured Finance Loans (via Guardian Financial Services Company)	Loan Balance	$310.5 million	March 31, 2025
Scope Aircraft Finance	Individual Loan Range	$200,000 to $5 million	2025

Loan production offices in expansion metro markets

Park National Corporation has expanded into new geographic markets via acquisitions and new office openings. The Louisville, Kentucky office relocation in late 2024 provides a physical presence in that expansion market.

• Louisville, Kentucky office space: 11,500 square-foot.
• Louisville office space designed for up to 35 associates.
• Louisville office opened at 2305 River Road, Suite 300 on October 21, 2024.
• Park National Corporation had total assets of $9.9 billion as of June 30, 2025.

ATMs and third-party payment networks

The channel strategy includes a network of proprietary ATMs alongside its physical offices.

Channel Component	Count	Geographic Scope
Offices	87	Ohio, Kentucky, North Carolina, South Carolina
ATMs	108	Ohio, Kentucky, North Carolina, South Carolina

Park has more than 85 offices and ATMs in Ohio, Kentucky and the Carolinas.

Park National Corporation (PRK) - Canvas Business Model: Customer Segments

You're looking at the core groups Park National Corporation serves, based on their latest reported figures through the third quarter of 2025. This isn't just about who walks in the door; it's about where the assets and loan volume are concentrated.

Retail customers within established community markets

This segment forms the foundation, rooted deeply in their primary operating areas. Park National Corporation maintains a significant physical presence to serve these local customers.

• Operating in $\mathbf{4}$ states: Kentucky, North Carolina, Ohio, and South Carolina.
• Maintains $\mathbf{87}$ offices and $\mathbf{108}$ ATMs.
• Holds the #1 bank position in $\mathbf{7}$ Ohio counties based on FDIC deposit market share data.
• Average deposit market share was approximately $\mathbf{33\%}$ in Park National Corporation's six largest Ohio county markets at June 30, 2025.

Small to mid-sized commercial businesses (C&I and CRE lending)

Commercial lending drives a substantial portion of Park National Corporation's balance sheet. The total loan portfolio size gives you a sense of the scale of this customer base.

Here's a quick look at the loan portfolio as of late 2025:

Metric	Amount (as of September 30, 2025)
Total Loans	$\mathbf{\$7.99 \text{ billion}}$
Loan Growth (YTD 9 Months 2025)	$\mathbf{2.2\%}$ (or $\mathbf{3.0\%}$ annualized)
Commercial Real Estate Loans (Owner-Occupied)	$\mathbf{33\%}$ of Commercial Real Estate Loans

The portfolio is split between fixed and variable rates, which impacts how these commercial clients manage their debt service.

• $\mathbf{47\%}$ of the loan portfolio has fixed interest rates with a weighted average contractual life of $\mathbf{86}$ months.
• $\mathbf{53\%}$ of the portfolio consists of variable rate loans with a weighted average reprice of $\mathbf{29}$ months.

High-net-worth individuals needing trust and wealth management

This group contributes significantly to fee income, which was $\mathbf{21.4\%}$ of operating revenue for the nine months ended September 30, 2025. Wealth management is a primary driver here.

The scale of assets managed for these clients is quite clear:

Metric	Amount (as of September 30, 2025)
Aggregate Assets Under Management (AUM)	$\mathbf{\$9.4 \text{ billion}}$
AUM (as of June 30, 2025)	$\mathbf{\$9.1 \text{ billion}}$

The growth from $\mathbf{\$9.1 \text{ billion}}$ to $\mathbf{\$9.4 \text{ billion}}$ in just one quarter shows strong momentum in this segment.

Homebuyers utilizing home loan grant and assistance programs

Park National Corporation serves homebuyers through its banking operations, including through its Director of Home Lending. While specific grant or assistance program dollar amounts aren't broken out here, the overall lending activity is visible.

• Total Loans were $\mathbf{\$7.96 \text{ billion}}$ at June 30, 2025.
• The company has a history of providing resources to the communities it serves.

Specialized lending clients through subsidiaries (e.g., aircraft leasing)

Park National Corporation uses subsidiaries to target specific, often out-of-market, lending niches. Scope Leasing, Inc. (d.b.a. Scope Aircraft Finance) is one such key area.

The size of these specialty loan books as of mid-2025 gives you the picture:

Specialty Lending Area	Loan Amount (as of June 30, 2025)
Scope Leasing, Inc. Loans	$\mathbf{\$320.8 \text{ million}}$
Structured Finance Loans	$\mathbf{\$292.2 \text{ million}}$

The Scope Leasing, Inc. loan balance was reported higher at $\mathbf{\$341.9 \text{ million}}$ for the first quarter of 2025. These out-of-market portfolios are noted as being subject to intensive loan monitoring.

Park National Corporation (PRK) - Canvas Business Model: Cost Structure

You're looking at the cost side of Park National Corporation's business as of late 2025, which is heavily influenced by the cost of funds and the expense of running a large, relationship-focused banking operation. Honestly, for a bank, the biggest levers are always interest paid versus interest earned, and how efficiently you manage your people and technology.

Interest expense on deposits and borrowings, a major component

While the exact dollar amount for interest expense isn't explicitly broken out in the latest reports, we can infer the cost structure's pressure points. Park National Corporation maintained a solid Net Interest Margin (NIM) of 4.72% for the third quarter of 2025, which is a testament to managing the cost of their deposits relative to their loan yields. Their core funding relies on a low-cost, core deposit profile, which supports that durable margin. The cost of interest-bearing deposits was cited as 1.74% in Q3 2025, which is a key input to the overall interest expense calculation.

Significant personnel costs for the large banker and support team

The emphasis on relationship-driven banking means personnel costs are substantial. The efficiency ratio of 55.85% for Q3 2025 suggests that non-interest expenses, which heavily feature salaries and benefits for their bankers across Ohio, Kentucky, and the Carolinas, are tightly managed relative to revenue. Park President Matthew R. Miller noted the dedication of their bankers as the foundation of their success, confirming the importance of this human capital cost.

General and administrative expenses, including occupancy and equipment

These fixed and semi-fixed costs are bundled into the overall non-interest expense calculation. For Q3 2025, the aggregate of non-interest expenses-covering personnel, G&A, and technology-was approximately $76.81 million, calculated by applying the 55.85% efficiency ratio to the reported total revenue of $137.6 million for the quarter.

Technology and data processing costs for core banking systems

Technology spend is embedded within the non-interest expense structure, supporting over 85 offices and ATMs. This cost is critical for maintaining the service excellence and execution the management team emphasizes.

Provision for credit losses, managed at a low historical rate

Managing the risk cost is paramount. Park National Corporation has historically maintained below-peer levels for net charge-offs. For Q3 2025, the annualized net charge-offs remained low at 0.10%. The Allowance for Credit Losses (ACL) as a percentage of loans stood at 1.13% at June 30, 2025.

Here's a quick look at the key financial metrics from the first nine months and third quarter of 2025 that reflect cost control and risk management:

Metric	Q3 2025 Value	9 Months 2025 Value
Net Income	$47.2 million	$137.4 million
Net Interest Margin (NIM)	4.72%	N/A
Efficiency Ratio	55.85%	N/A
Non-Interest Income to Operating Revenue Ratio (6M YTD)	N/A	~21.4%
Annualized Net Charge-Offs (NCOs)	0.10%	N/A

The components making up the non-interest expense, which is the primary area of controllable operating cost outside of funding costs, include:

• Personnel Costs: Supporting the large banker and support team.
• General and Administrative Expenses: Covering occupancy for over 85 offices and equipment.
• Technology Costs: For core banking systems and digital service delivery.

Finance: draft 13-week cash view by Friday.

Park National Corporation (PRK) - Canvas Business Model: Revenue Streams

You're looking at how Park National Corporation brings in its money, which is pretty standard for a solid regional bank. The main engine, as you'd expect, is the spread between what they earn on their assets and what they pay out on their liabilities. That's the Net Interest Income (NII) from loans and investment securities, and it's definitely the primary source of revenue for Park National Corporation.

For the first quarter of 2025, Park National Corporation saw its Net Interest Income hit $104,377 thousand. That represented a solid 9.2% increase when you stack it up against the first quarter of 2024, showing the core business was performing well early in the year.

The secondary, but still important, revenue component is Non-interest income. For the twelve-month period ending December 31, 2024, this category made up approximately 23.5% of the total operating revenue. This diversified income stream helps cushion the bank when interest rate environments shift. You'll want to keep an eye on this mix, as it shows how much they rely on service fees versus pure lending income.

Here's a quick look at how that Non-interest income was broken down for the full year 2024, which gives you a good sense of the fee-based revenue drivers:

Non-Interest Income Component (2024)	Percentage of Total Non-Interest Income
Fiduciary Activities	35%
Interchange Income	21%
Other Fee Income	21%
Service Charges	7%
Other Service Income	10%
BOLI (Bank Owned Life Insurance)	6%

The wealth management side, which falls under Fiduciary Activities, is a significant fee generator. At December 31, 2024, Park National Corporation had aggregate assets under management of $8.8 billion. This feeds directly into that 35% slice of the non-interest income pie.

When you look at the retail banking side, you're seeing revenue generated from things like interchange and service charges. For the first nine months of 2025, Park National Corporation posted a net income of $137.4 million. That's a strong bottom-line result that aggregates all these revenue sources, plus the NII, after accounting for all the operating costs.

To be defintely clear on the other revenue sources that feed into that non-interest income bucket, you're looking at:

• Interchange and service charge income from retail banking.
• Income from fiduciary and wealth management fees.
• Other service income streams.
• Income related to Bank Owned Life Insurance (BOLI).

Remember, Park National Corporation had total assets of about $9.9 billion as of March 31, 2025, which supports the scale of the loan portfolio generating that primary NII.