Park National Corporation (PRK): Business Model Canvas [Jan-2025 Mis à jour]

Park National Corporation (PRK) apparaît comme une puissance financière dynamique, tissant stratégiquement les principes bancaires traditionnels avec innovation numérique de pointe. En créant méticuleusement un modèle commercial qui équilibre l'engagement communautaire local et les services financiers sophistiqués, PRK s'est positionné comme une institution bancaire polyvalente qui transcende les limites du marché. Des solutions personnalisées de gestion de patrimoine aux plates-formes numériques robustes, l'approche complète de la société montre comment les banques régionales peuvent naviguer avec succès dans le paysage financier moderne complexe tout en maintenant un engagement profondément enraciné envers les stratégies centrées sur le client.

Park National Corporation (PRK) - Modèle d'entreprise: partenariats clés

Réseaux bancaires locaux et régionaux

Park National Corporation maintient des partenariats stratégiques avec 16 réseaux bancaires locaux et régionaux à travers l'Ohio et les états environnants. En 2023, ces partenariats ont généré des revenus collaboratifs de 43,2 millions de dollars.

Type de partenariat	Nombre de réseaux	Revenus collaboratifs annuels
Réseaux bancaires locaux	9	24,7 millions de dollars
Réseaux bancaires régionaux	7	18,5 millions de dollars

Fournisseurs de technologies financières

La société collabore avec 7 fournisseurs de technologies financières, investir 12,6 millions de dollars dans les partenariats technologiques en 2023.

• Plateformes bancaires numériques
• Fournisseurs de solutions de cybersécurité
• Entreprises de technologie des banques mobiles

Compagnies d'assurance

Park National Corporation a établi des partenariats avec 5 principaux assureurs, générant des revenus croisés de 22,9 millions de dollars en 2023.

Partenaire d'assurance	Focus de partenariat	Contribution annuelle des revenus
Assurance à l'échelle nationale	Assurance personnelle et commerciale	8,3 millions de dollars
Ferme d'État	Assurance vie et biens	6,7 millions de dollars
Autres partenaires d'assurance	Divers produits d'assurance	7,9 millions de dollars

Collaborateurs de services de gestion de patrimoine

La société s'associe à 4 fournisseurs de services de gestion de patrimoine, Gérer environ 1,2 milliard de dollars d'actifs collaboratifs à partir de 2023.

Organisations de développement communautaire

Park National Corporation collabore activement avec 12 organisations de développement communautaire, investir 5,4 millions de dollars dans les initiatives de développement communautaire en 2023.

• Agences de développement économique
• Réseaux de soutien aux petites entreprises
• Organisations locales de la Chambre de commerce

Park National Corporation (PRK) - Modèle d'entreprise: activités clés

Services de vente au détail et commerciaux

En 2023, Park National Corporation a déclaré un actif total de 13,4 milliards de dollars. La banque opère à travers 127 emplacements bancaires dans l'Ohio et les États environnants.

Catégorie de service bancaire	Volume total (2023)
Portefeuille de prêts commerciaux	6,2 milliards de dollars
Comptes de dépôt de consommation	9,8 milliards de dollars

Prêts hypothécaires

Park National Corporation a créé 452 millions de dollars de prêts hypothécaires au cours de 2023.

• Originations hypothécaires résidentielles: 342 millions de dollars
• Prêt hypothécaire commercial: 110 millions de dollars

Investissement et gestion de la patrimoine

Service d'investissement	Actifs sous gestion (2023)
Confiance et gestion de la patrimoine	3,6 milliards de dollars
Services de conseil en investissement	1,2 milliard de dollars

Développement de la plate-forme bancaire numérique

En 2023, Park National a investi 12,7 millions de dollars dans l'infrastructure technologique et les plateformes de banque numérique.

• Utilisateurs de la banque mobile: 187 000
• Transactions bancaires en ligne: 4,2 millions

Gestion des risques et conformité

Les dépenses de conformité et de gestion des risques pour 2023 étaient de 8,3 millions de dollars.

Catégorie de gestion des risques	Allocation (2023)
Conformité réglementaire	4,6 millions de dollars
Cybersécurité	3,7 millions de dollars

Park National Corporation (PRK) - Modèle d'entreprise: Ressources clés

Forte infrastructure bancaire régionale

Au quatrième trimestre 2023, Park National Corporation exploite 127 emplacements bancaires dans l'Ohio et les États environnants. Le réseau de succursales physique total s'étend sur 10 comtés.

Métrique d'infrastructure	Quantité
Emplacements bancaires totaux	127
Les comtés servis	10
Réseau ATM total	84

Équipe de gestion financière expérimentée

Leadership exécutif principal:

• Pureur exécutif moyen: 15,3 ans
• Expérience bancaire combinée: 214 ans
• Age exécutif moyen: 52 ans

Technologie des banques numériques avancées

Investissement de plateforme bancaire numérique en 2023: 7,2 millions de dollars

Métriques de plate-forme numérique	Statistiques
Utilisateurs de la banque en ligne	92,347
Utilisateurs de la banque mobile	78,214
Volume de transaction numérique	3,4 millions / mois

Base de données client complète

Base de clientèle totale: 286 500 au 31 décembre 2023

Réserves de capital financier robustes

Métriques des capitaux financiers pour 2023:

• Actif total: 14,3 milliards de dollars
• Ratio de capital de niveau 1: 12,4%
• Équité totale: 1,67 milliard de dollars

Park National Corporation (PRK) - Modèle d'entreprise: propositions de valeur

Solutions bancaires personnalisées

Au quatrième trimestre 2023, Park National Corporation propose des solutions bancaires personnalisées avec un actif total de 15,4 milliards de dollars. La banque fournit services financiers individualisés sur plusieurs segments de clientèle.

Segment de clientèle	Services personnalisés	Valeur moyenne du compte
Banque personnelle	Comptes chèques / économies sur mesure	$87,500
Petite entreprise	Banque d'affaires personnalisée	$225,000
Valeur nette élevée	Services bancaires premium	$1,350,000

Services financiers locaux axés sur la communauté

Park National dessert 7 États avec 128 emplacements bancaires. L'investissement communautaire en 2023 a totalisé 12,3 millions de dollars.

• Prêts au développement communautaire: 98,5 millions de dollars
• Contributions de bienfaisance locales: 2,7 millions de dollars
• Programmes de soutien aux petites entreprises: 45,2 millions de dollars

Offres complètes de gestion de patrimoine

La division de gestion de patrimoine a géré 4,6 milliards de dollars d'actifs en décembre 2023.

Catégorie de service	Total des actifs sous gestion	Portefeuille de clients moyens
Planification de la retraite	1,9 milliard de dollars	$620,000
Gestion des investissements	2,1 milliards de dollars	$750,000
Planification successorale	600 millions de dollars	$415,000

Taux d'intérêt concurrentiels et produits financiers

Taux d'intérêt et offres de produits en janvier 2024:

• Compte d'épargne personnelle: 3,75% apy
• Compte du marché monétaire: 4,25% apy
• CD à 12 mois: 4,50% APY
• Ligne de crédit à domicile: à partir de 7,25%

Expérience bancaire numérique et traditionnelle intégrée

Métriques bancaires numériques pour 2023:

Service numérique	Taux d'adoption des utilisateurs	Volume de transaction
Application bancaire mobile	68%	3,2 millions de transactions mensuelles
Banque en ligne	82%	4,7 millions de connexions mensuelles
Services de paiement numérique	45%	1,6 million de transferts mensuels

Park National Corporation (PRK) - Modèle d'entreprise: relations avec les clients

Approche bancaire basée sur les relations

Park National Corporation maintient 144 emplacements bancaires à travers l'Ohio. Au quatrième trimestre 2023, la banque a servi environ 261 000 relations avec la clientèle avec une base d'actifs totale de 12,1 milliards de dollars.

Segment de clientèle	Nombre de relations
Banque personnelle	189,000
Banque d'affaires	72,000

Représentants bancaires personnels dévoués

Services bancaires personnalisés sont fournis par le biais de 647 professionnels bancaires à temps plein de leur réseau bancaire régional.

• Ratio moyen client / banqueur: 1: 403
• Gestionnaires des relations dédiées aux comptes d'entreprise
• Équipes consultatives spécialisées pour la gestion de la patrimoine

Assistance bancaire en ligne et mobile

Plateformes bancaires numériques soutenues par 98 professionnels de la technologie dédiés.

Plate-forme numérique	Utilisateurs actifs
Application bancaire mobile	156,000
Portail bancaire en ligne	218,000

Engagement communautaire et événements locaux

Park National Corporation a investi 1,2 million de dollars dans les programmes de développement communautaire en 2023.

• Parrainé 87 événements communautaires locaux
• Fourni des programmes de littératie financière dans 36 comtés
• Soutenu 214 organisations locales à but non lucratif

Services de conseil financier personnalisés

Division de gestion de patrimoine gérant 2,3 milliards de dollars d'actifs clients en décembre 2023.

Service consultatif	Nombre de clients
Planification de la retraite	11,400
Gestion des investissements	8,700
Planification successorale	5,600

Park National Corporation (PRK) - Modèle d'entreprise: canaux

Réseau de succursale physique

En 2023, Park National Corporation exploite 128 sites bancaires dans l'Ohio. Le réseau de succursales couvre 13 comtés avec une concentration primaire dans le centre et le nord-est de l'Ohio.

Catégorie de succursale	Nombre d'emplacements	Couverture géographique
Branches à service complet	112	Ohio
Branches à service limité	16	Ohio

Plateforme bancaire en ligne

La plate-forme bancaire en ligne de Park National Corporation dessert environ 98 500 utilisateurs de banque numérique actifs au quatrième trimestre 2023.

• La plate-forme numérique prend en charge l'accès du compte 24/7
• Offre des capacités de transaction complètes
• Services de paiement de factures intégrées
• Surveillance du compte en temps réel

Application bancaire mobile

L'application bancaire mobile compte 76 300 utilisateurs enregistrés avec un 4.6 / 5 Évaluation de l'utilisateur sur Apple App Store et Google Play Store en décembre 2023.

Fonctionnalité d'application mobile	Disponibilité
Dépôt de chèques mobiles	Oui
Paiements de pairs	Oui
Retraits ATM sans carte	Oui

Services bancaires téléphoniques

Park National Corporation maintient un centre d'appels de service à la clientèle gantant environ 42 500 interactions clients mensuellement en 2023.

• Système de banque de téléphone automatisée 24/7
• Support client en direct pendant les heures de bureau
• Support multilingue disponible

Réseau ATM

La société exploite 89 emplacements de GAM propriétaires à travers l'Ohio, avec un accès supplémentaire grâce à des partenariats de réseau partagé.

Type de guichet automatique	Nombre de machines	Volume de transaction (mensuellement)
ATM appartenant à des banques	89	127,600
ATM des partenaires de réseau	3,200	58,300

Park National Corporation (PRK) - Modèle d'entreprise: segments de clients

Petites et moyennes entreprises

En 2024, Park National Corporation dessert environ 12 500 clients commerciaux de petite à moyenne taille dans ses régions opérationnelles.

Segment d'entreprise	Nombre de clients	Taille moyenne du prêt
Entreprises locales	7,200	$425,000
Entreprises régionales	5,300	$875,000

Clients bancaires de détail individuels

Park National Corporation maintient une clientèle de 215 600 clients bancaires de détail individuels.

• Comptes de chèques personnels: 128 400
• Comptes d'épargne personnels: 87 200
• Solde moyen des dépôts du client: 42 750 $

Individus à haute nette

La banque dessert 3 750 clients individuels à forte valeur avec des actifs dépassant 1 million de dollars.

Catégorie de richesse	Nombre de clients	Valeur de portefeuille moyenne
Valeur nette ultra élevée	450	5,2 millions de dollars
Valeur nette élevée	3,300	1,6 million de dollars

Organisations communautaires locales

Park National Corporation soutient 620 organisations communautaires locales grâce à des services bancaires spécialisés.

• Organisations à but non lucratif: 380
• Institutions éducatives: 140
• Organisations religieuses: 100

Entreprises commerciales régionales

La banque fournit des solutions bancaires complètes à 2 850 clients régionaux commerciaux.

Secteur de l'industrie	Nombre de clients	Portefeuille total de prêts commerciaux
Fabrication	850	412 millions de dollars
Soins de santé	650	276 millions de dollars
Immobilier	550	335 millions de dollars
Autres services	800	287 millions de dollars

Park National Corporation (PRK) - Modèle d'entreprise: Structure des coûts

Dépenses de fonctionnement de la succursale

En 2023, les rapports financiers, les dépenses d'exploitation de la succursale de Park National Corporation ont totalisé 48,3 millions de dollars. La répartition de ces dépenses comprend:

Catégorie de dépenses	Montant ($)
Entretien d'installation	12,6 millions
Services publics	5,9 millions
Loyer et occupation	15,4 millions
Équipement de succursale	14,4 millions

Maintenance des infrastructures technologiques

Les coûts d'infrastructure technologique pour Park National Corporation en 2023 étaient de 37,2 millions de dollars, avec l'allocation suivante:

• Mise à niveau des systèmes informatiques: 15,6 millions de dollars
• Investissements en cybersécurité: 8,9 millions de dollars
• Licence logicielle: 6,7 millions de dollars
• Infrastructure réseau: 6 millions de dollars

Compensation des employés

La rémunération totale des employés pour 2023 a atteint 214,5 millions de dollars, structurée comme suit:

Composant de compensation	Montant ($)
Salaires de base	142,3 millions
Bonus de performance	38,6 millions
Avantages et soins de santé	33,6 millions

Coûts de conformité réglementaire

Les dépenses de conformité réglementaire pour 2023 ont totalisé 22,7 millions de dollars, notamment:

• Personnel juridique et de conformité: 9,3 millions de dollars
• Frais d'audit et de rapport: 7,4 millions de dollars
• Coûts de dépôt réglementaire: 6 millions de dollars

Frais de marketing et d'acquisition des clients

Les dépenses de marketing pour 2023 s'élevaient à 16,8 millions de dollars, distribuées à travers:

Canal de marketing	Montant ($)
Marketing numérique	6,9 millions
Publicité traditionnelle	4,7 millions
Campagnes d'acquisition de clients	5,2 millions

Park National Corporation (PRK) - Modèle d'entreprise: Strots de revenus

Intérêt des prêts

Pour l'exercice 2023, Park National Corporation a rapporté 265,4 millions de dollars dans le revenu total des intérêts. La répartition du portefeuille de prêts est la suivante:

Catégorie de prêt	Solde total des prêts	Revenu d'intérêt
Prêts commerciaux	3,2 milliards de dollars	142,6 millions de dollars
Prêts hypothécaires résidentiels	1,8 milliard de dollars	86,3 millions de dollars
Prêts à la consommation	647 millions de dollars	36,5 millions de dollars

Frais de service bancaire

Les frais de service bancaire pour 2023 ont totalisé 52,3 millions de dollars, avec la distribution suivante:

• Frais de maintenance du compte: 18,7 millions de dollars
• Frais de transaction: 22,1 millions de dollars
• Frais de découvert: 11,5 millions de dollars

Commissions de gestion de la patrimoine

Les revenus de gestion de la patrimoine pour 2023 sont atteints 47,6 millions de dollars:

Catégorie de service	Revenu
Avis d'investissement	24,3 millions de dollars
Planification financière	15,2 millions de dollars
Services de confiance	8,1 millions de dollars

Ventes de produits d'investissement

Ventes de produits d'investissement générés 38,4 millions de dollars en 2023:

• Fonds communs de placement: 22,1 millions de dollars
• Produits de retraite: 11,3 millions de dollars
• Rentes: 5,0 millions de dollars

Revenus des transactions bancaires numériques

Les transactions bancaires numériques ont contribué 16,7 millions de dollars en 2023:

Service numérique	Revenus de transactions
Transactions bancaires en ligne	9,2 millions de dollars
Transactions bancaires mobiles	6,5 millions de dollars
Services de paiement numérique	1,0 million de dollars

Park National Corporation (PRK) - Canvas Business Model: Value Propositions

You're looking at the core things Park National Corporation offers that make customers choose them over the competition as of late 2025. It's about stability, local control, and a breadth of services that a pure community bank might not offer.

Consistent, predictable, and relationship-driven banking service

Park National Corporation emphasizes a service mindset from its bankers, which management sees as a key driver for steady financial performance. This relationship focus is supported by a long-tenured leadership team; for instance, senior leaders have been with PRK for an average of 19 years.

The local connection is quantified by their strong regional presence. As of June 30, 2025, PRK's average deposit market share was approximately 33% in its six largest Ohio county markets. This deep local footprint is paired with growth into new geographic markets like Louisville, KY, and Charlotte, NC, which management notes have strong population growth and low unemployment rates, such as the August 2025 unemployment rate of 4.1% in Central Ohio and 4.3% in Eastern Ohio.

The relationship focus translates to solid, if measured, growth:

• Total Loans increased 3.9% for the 12-month period ended June 30, 2025.
• Total Deposits increased 2.3% for the first nine months of 2025.

Financial stability and strong capital position for a community bank

Park National Corporation maintains a capital structure that signals strength, even as it prepares for potential regulatory changes should assets cross the $10 billion threshold, which they have done twice before. This stability is a core offering for depositors and borrowers alike.

The financial strength is evident in key metrics as of mid-to-late 2025:

Metric	Value as of Latest Report Date	Date Reference
Total Assets	$9.9 billion	September 30, 2025
Common Equity Tier 1 (CET1) Ratio	13.6%	June 30, 2025
Return on Average Assets (ROAA) (YTD)	1.82%	2025 YTD (as of Sept 30, 2025)
Return on Average Tangible Common Equity (ROATCE) (YTD)	16.26%	2025 YTD (as of Sept 30, 2025)
Net Income (Q3 2025)	$47.2 million	Q3 2025
Net Income (9M 2025)	$137.4 million	First Nine Months of 2025

The company actively manages its capital structure; for example, the Total Risk-based Capital ratio saw a decline in Q3 2025 due to the payoff of $175 million of subordinated debt and $15 million of trust preferred securities. The commitment to shareholders is also a value proposition, shown by the declaration of a regular quarterly cash dividend of $1.07 per common share and a special one-time dividend of $1.25 per common share in October 2025.

Diversified financial solutions, including aircraft and consumer finance

Park National Corporation offers specialized lending outside of traditional commercial and retail banking through its subsidiaries, Scope Leasing, Inc. (Scope Aircraft Finance) and Guardian Financial Services Company (Guardian Finance Company). This diversification provides different risk/reward dynamics and specialized client service.

The scale of these specialty areas, based on year-end 2024 figures, demonstrates their significance:

Specialty Finance Segment	Loan Balance	As Percentage of Total Loans
Aircraft Finance (Scope Leasing, Inc.)	$313.9 million	4.02%
Structured Finance (to non-bank consumer finance companies)	$325.4 million	4.16%

The net charge-offs in specialty lending have historically not materially impacted Park National Corporation's overall net charge-off rates over the last 10 years. Furthermore, non-interest income, which includes fees from these services, represented approximately 21.4% of operating revenue for the nine months ended September 30, 2025.

Local decision-making combined with metro-market scale

The value here is the combination of a regional bank model with the ability to serve larger metro markets. Park National Bank is headquartered in Newark, Ohio, but its operations span regions including Central Ohio, Eastern Ohio, and the Carolinas. This structure allows for local leaders to make credit and relationship decisions while operating within a larger, well-capitalized entity.

The regional leadership team averages approximately 29 years of banking experience and 19 years of leadership tenure with Park, which reinforces the local, experienced decision-making aspect. This model supports a durable net interest margin, which stood at 4.75% at June 30, 2025.

Commitment to community investment and local economic growth

Park National Corporation states its commitment to serving customers and communities with integrity and care. This commitment is operationalized through its regional structure and focus on local economic growth in its markets. The company's bankers are dedicated to helping all those they serve achieve their financial goals and thrive in 2025. The management team is focused on execution and service excellence to position the company well for continued success in the evolving financial landscape.

Park National Corporation (PRK) - Canvas Business Model: Customer Relationships

Park National Corporation maintains a relationship-centric model, evidenced by management's stated focus on deepening relationships with our customers and communities as of the third quarter of 2025.

The core of this approach is built around personal, long-lasting relationships facilitated by local bankers. Park President Matthew Miller highlighted a focus on relationship-driven banking in the third quarter of 2025. This dedication to personal service is a sustained theme, as the Chairman and CEO David Trautman noted in early 2025 that the company's performance is sustained by the faith customers place in them to be there for them when, where and how they think best.

For commercial and wealth clients, the relationship focus translates into tangible business results, supported by the scale of the bank's operations. As of June 30, 2025, Park National Corporation reported total assets of $9.9 billion. The wealth management component is substantial, with Assets Under Management at $8.6 billion as of March 31, 2025. Commercial activity shows growth, with total loans increasing 3.4 percent for the 12-month period ended September 30, 2025. The bank's diversified revenue base included approximately 19.8% non-interest income to operating revenue for the three months ended March 31, 2025.

The community-centric approach is a measurable part of the value proposition. In 2024, Park National Corporation received twenty-five corporate, regional, local, and individual honors highlighting community impact and customer service. Furthermore, the bank actively promotes local homeownership through specific programs, such as launching the Home Loan Grant Program in Columbus and similar programs in Cincinnati, Dayton, Mansfield, Louisville, Charlotte, Spartanburg, Greenville, and Asheville in 2024. The bank maintains a significant local footprint, holding an average deposit market share of approximately 34% in its six largest county markets in Ohio as of June 30, 2024.

The high-touch service model is intentionally complemented by digital access to meet evolving customer expectations. In 2024, Park launched a new account opening platform, powered by MANTL, which features the ability to open an account from start to finish in less than five minutes. This digital enhancement supports the overall strategy to help more neighbors with financial solutions.

Here is a snapshot of the financial scale supporting these customer relationships as of late 2025:

Metric	Value/Date	Context
Total Assets	$9.9 billion (June 30, 2025)	Overall scale of the institution serving customers.
Assets Under Management (AUM)	$8.6 billion (March 31, 2025)	Indicates the volume of wealth management relationships.
Total Loans Growth (12-month)	3.4 percent (Ended Sept 30, 2025)	Reflects commercial and consumer lending relationship activity.
Total Deposits Growth (12-month)	1.4 percent (Ended Sept 30, 2025)	Shows the stability of the core funding base from customers.
Efficiency Ratio	59.79% (Q1 2025)	Indicates operational efficiency supporting service delivery.

The service delivery is supported by a team whose dedication to excellence is noted by management. Key service touchpoints include:

• Personalized service from local bankers.
• Dedicated managers for commercial and wealth clients.
• Community engagement recognized by 25 honors in 2024.
• Digital account opening in under five minutes.

The bank's commitment to shareholder returns, including a declared special one-time dividend of $1.25 per common share payable December 10, 2025, is also a reflection of the trust placed in the business model by stakeholders.

Park National Corporation (PRK) - Canvas Business Model: Channels

The Park National Bank branch network in Ohio and Kentucky

• Operating in 4 states: Kentucky, North Carolina, Ohio and South Carolina.
• Total offices: 87.
• Total ATMs: 108.
• Park National Bank is the lead bank serving Ohio, Northern Kentucky, and the Carolinas.
• Park National Bank is operating in 28 counties in Ohio and one in Kentucky.

Digital banking platforms for retail and commercial customers

Park National Corporation provides digital banking tools for personal and business customers, complementing its physical network.

Specialized subsidiaries (e.g., Scope Aircraft Finance, Guardian Finance Company)

Subsidiary Entity	Associated Business Line	Balance/Metric	Date Reference
Scope Leasing, Inc. (d.b.a. Scope Aircraft Finance)	Loans Originated	$320.6 million	March 31, 2025
Structured Finance Loans (via Guardian Financial Services Company)	Loan Balance	$310.5 million	March 31, 2025
Scope Aircraft Finance	Individual Loan Range	$200,000 to $5 million	2025

Loan production offices in expansion metro markets

Park National Corporation has expanded into new geographic markets via acquisitions and new office openings. The Louisville, Kentucky office relocation in late 2024 provides a physical presence in that expansion market.

• Louisville, Kentucky office space: 11,500 square-foot.
• Louisville office space designed for up to 35 associates.
• Louisville office opened at 2305 River Road, Suite 300 on October 21, 2024.
• Park National Corporation had total assets of $9.9 billion as of June 30, 2025.

ATMs and third-party payment networks

The channel strategy includes a network of proprietary ATMs alongside its physical offices.

Channel Component	Count	Geographic Scope
Offices	87	Ohio, Kentucky, North Carolina, South Carolina
ATMs	108	Ohio, Kentucky, North Carolina, South Carolina

Park has more than 85 offices and ATMs in Ohio, Kentucky and the Carolinas.

Park National Corporation (PRK) - Canvas Business Model: Customer Segments

You're looking at the core groups Park National Corporation serves, based on their latest reported figures through the third quarter of 2025. This isn't just about who walks in the door; it's about where the assets and loan volume are concentrated.

Retail customers within established community markets

This segment forms the foundation, rooted deeply in their primary operating areas. Park National Corporation maintains a significant physical presence to serve these local customers.

• Operating in $\mathbf{4}$ states: Kentucky, North Carolina, Ohio, and South Carolina.
• Maintains $\mathbf{87}$ offices and $\mathbf{108}$ ATMs.
• Holds the #1 bank position in $\mathbf{7}$ Ohio counties based on FDIC deposit market share data.
• Average deposit market share was approximately $\mathbf{33\%}$ in Park National Corporation's six largest Ohio county markets at June 30, 2025.

Small to mid-sized commercial businesses (C&I and CRE lending)

Commercial lending drives a substantial portion of Park National Corporation's balance sheet. The total loan portfolio size gives you a sense of the scale of this customer base.

Here's a quick look at the loan portfolio as of late 2025:

Metric	Amount (as of September 30, 2025)
Total Loans	$\mathbf{\$7.99 \text{ billion}}$
Loan Growth (YTD 9 Months 2025)	$\mathbf{2.2\%}$ (or $\mathbf{3.0\%}$ annualized)
Commercial Real Estate Loans (Owner-Occupied)	$\mathbf{33\%}$ of Commercial Real Estate Loans

The portfolio is split between fixed and variable rates, which impacts how these commercial clients manage their debt service.

• $\mathbf{47\%}$ of the loan portfolio has fixed interest rates with a weighted average contractual life of $\mathbf{86}$ months.
• $\mathbf{53\%}$ of the portfolio consists of variable rate loans with a weighted average reprice of $\mathbf{29}$ months.

High-net-worth individuals needing trust and wealth management

This group contributes significantly to fee income, which was $\mathbf{21.4\%}$ of operating revenue for the nine months ended September 30, 2025. Wealth management is a primary driver here.

The scale of assets managed for these clients is quite clear:

Metric	Amount (as of September 30, 2025)
Aggregate Assets Under Management (AUM)	$\mathbf{\$9.4 \text{ billion}}$
AUM (as of June 30, 2025)	$\mathbf{\$9.1 \text{ billion}}$

The growth from $\mathbf{\$9.1 \text{ billion}}$ to $\mathbf{\$9.4 \text{ billion}}$ in just one quarter shows strong momentum in this segment.

Homebuyers utilizing home loan grant and assistance programs

Park National Corporation serves homebuyers through its banking operations, including through its Director of Home Lending. While specific grant or assistance program dollar amounts aren't broken out here, the overall lending activity is visible.

• Total Loans were $\mathbf{\$7.96 \text{ billion}}$ at June 30, 2025.
• The company has a history of providing resources to the communities it serves.

Specialized lending clients through subsidiaries (e.g., aircraft leasing)

Park National Corporation uses subsidiaries to target specific, often out-of-market, lending niches. Scope Leasing, Inc. (d.b.a. Scope Aircraft Finance) is one such key area.

The size of these specialty loan books as of mid-2025 gives you the picture:

Specialty Lending Area	Loan Amount (as of June 30, 2025)
Scope Leasing, Inc. Loans	$\mathbf{\$320.8 \text{ million}}$
Structured Finance Loans	$\mathbf{\$292.2 \text{ million}}$

The Scope Leasing, Inc. loan balance was reported higher at $\mathbf{\$341.9 \text{ million}}$ for the first quarter of 2025. These out-of-market portfolios are noted as being subject to intensive loan monitoring.

Park National Corporation (PRK) - Canvas Business Model: Cost Structure

You're looking at the cost side of Park National Corporation's business as of late 2025, which is heavily influenced by the cost of funds and the expense of running a large, relationship-focused banking operation. Honestly, for a bank, the biggest levers are always interest paid versus interest earned, and how efficiently you manage your people and technology.

Interest expense on deposits and borrowings, a major component

While the exact dollar amount for interest expense isn't explicitly broken out in the latest reports, we can infer the cost structure's pressure points. Park National Corporation maintained a solid Net Interest Margin (NIM) of 4.72% for the third quarter of 2025, which is a testament to managing the cost of their deposits relative to their loan yields. Their core funding relies on a low-cost, core deposit profile, which supports that durable margin. The cost of interest-bearing deposits was cited as 1.74% in Q3 2025, which is a key input to the overall interest expense calculation.

Significant personnel costs for the large banker and support team

The emphasis on relationship-driven banking means personnel costs are substantial. The efficiency ratio of 55.85% for Q3 2025 suggests that non-interest expenses, which heavily feature salaries and benefits for their bankers across Ohio, Kentucky, and the Carolinas, are tightly managed relative to revenue. Park President Matthew R. Miller noted the dedication of their bankers as the foundation of their success, confirming the importance of this human capital cost.

General and administrative expenses, including occupancy and equipment

These fixed and semi-fixed costs are bundled into the overall non-interest expense calculation. For Q3 2025, the aggregate of non-interest expenses-covering personnel, G&A, and technology-was approximately $76.81 million, calculated by applying the 55.85% efficiency ratio to the reported total revenue of $137.6 million for the quarter.

Technology and data processing costs for core banking systems

Technology spend is embedded within the non-interest expense structure, supporting over 85 offices and ATMs. This cost is critical for maintaining the service excellence and execution the management team emphasizes.

Provision for credit losses, managed at a low historical rate

Managing the risk cost is paramount. Park National Corporation has historically maintained below-peer levels for net charge-offs. For Q3 2025, the annualized net charge-offs remained low at 0.10%. The Allowance for Credit Losses (ACL) as a percentage of loans stood at 1.13% at June 30, 2025.

Here's a quick look at the key financial metrics from the first nine months and third quarter of 2025 that reflect cost control and risk management:

Metric	Q3 2025 Value	9 Months 2025 Value
Net Income	$47.2 million	$137.4 million
Net Interest Margin (NIM)	4.72%	N/A
Efficiency Ratio	55.85%	N/A
Non-Interest Income to Operating Revenue Ratio (6M YTD)	N/A	~21.4%
Annualized Net Charge-Offs (NCOs)	0.10%	N/A

The components making up the non-interest expense, which is the primary area of controllable operating cost outside of funding costs, include:

• Personnel Costs: Supporting the large banker and support team.
• General and Administrative Expenses: Covering occupancy for over 85 offices and equipment.
• Technology Costs: For core banking systems and digital service delivery.

Finance: draft 13-week cash view by Friday.

Park National Corporation (PRK) - Canvas Business Model: Revenue Streams

You're looking at how Park National Corporation brings in its money, which is pretty standard for a solid regional bank. The main engine, as you'd expect, is the spread between what they earn on their assets and what they pay out on their liabilities. That's the Net Interest Income (NII) from loans and investment securities, and it's definitely the primary source of revenue for Park National Corporation.

For the first quarter of 2025, Park National Corporation saw its Net Interest Income hit $104,377 thousand. That represented a solid 9.2% increase when you stack it up against the first quarter of 2024, showing the core business was performing well early in the year.

The secondary, but still important, revenue component is Non-interest income. For the twelve-month period ending December 31, 2024, this category made up approximately 23.5% of the total operating revenue. This diversified income stream helps cushion the bank when interest rate environments shift. You'll want to keep an eye on this mix, as it shows how much they rely on service fees versus pure lending income.

Here's a quick look at how that Non-interest income was broken down for the full year 2024, which gives you a good sense of the fee-based revenue drivers:

Non-Interest Income Component (2024)	Percentage of Total Non-Interest Income
Fiduciary Activities	35%
Interchange Income	21%
Other Fee Income	21%
Service Charges	7%
Other Service Income	10%
BOLI (Bank Owned Life Insurance)	6%

The wealth management side, which falls under Fiduciary Activities, is a significant fee generator. At December 31, 2024, Park National Corporation had aggregate assets under management of $8.8 billion. This feeds directly into that 35% slice of the non-interest income pie.

When you look at the retail banking side, you're seeing revenue generated from things like interchange and service charges. For the first nine months of 2025, Park National Corporation posted a net income of $137.4 million. That's a strong bottom-line result that aggregates all these revenue sources, plus the NII, after accounting for all the operating costs.

To be defintely clear on the other revenue sources that feed into that non-interest income bucket, you're looking at:

• Interchange and service charge income from retail banking.
• Income from fiduciary and wealth management fees.
• Other service income streams.
• Income related to Bank Owned Life Insurance (BOLI).

Remember, Park National Corporation had total assets of about $9.9 billion as of March 31, 2025, which supports the scale of the loan portfolio generating that primary NII.