Park National Corporation (PRK): Modelo de Negócios Canvas [Jan-2025 Atualizado]

A Park National Corporation (PRK) surge como uma potência financeira dinâmica, tecendo estrategicamente os princípios bancários tradicionais com inovação digital de ponta. Ao elaborar meticulosamente um modelo de negócios que equilibra o envolvimento da comunidade local e os serviços financeiros sofisticados, a PRK se posicionou como uma instituição bancária versátil que transcende os limites convencionais do mercado. Desde soluções personalizadas de gerenciamento de patrimônio até plataformas digitais robustas, a abordagem abrangente da corporação demonstra como os bancos regionais podem navegar com sucesso no complexo cenário financeiro moderno, mantendo um compromisso profundamente enraizado com as estratégias centradas no cliente.

Park National Corporation (PRK) - Modelo de Negócios: Principais Parcerias

Redes bancárias locais e regionais

Park National Corporation mantém parcerias estratégicas com 16 redes bancárias locais e regionais em Ohio e nos estados vizinhos. Em 2023, essas parcerias geraram receita colaborativa de US $ 43,2 milhões.

Tipo de parceria	Número de redes	Receita colaborativa anual
Redes bancárias locais	9	US $ 24,7 milhões
Redes bancárias regionais	7	US $ 18,5 milhões

Provedores de tecnologia financeira

A corporação colabora com 7 provedores de tecnologia financeira, investindo US $ 12,6 milhões em parcerias tecnológicas em 2023.

• Plataformas bancárias digitais
• Provedores de solução de segurança cibernética
• Empresas de tecnologia bancária móvel

Companhias de seguros

Park National Corporation estabeleceu parcerias com 5 principais provedores de seguros, gerando receitas de venda cruzada de US $ 22,9 milhões em 2023.

Parceiro de seguro	Foco em parceria	Contribuição anual da receita
Seguro nacional	Seguro pessoal e comercial	US $ 8,3 milhões
State Farm	Seguro de Vida e Propriedade	US $ 6,7 milhões
Outros parceiros de seguro	Diversos produtos de seguro	US $ 7,9 milhões

Colaboradores de serviços de gerenciamento de patrimônio

A corporação faz parceria com 4 provedores de serviços de gerenciamento de patrimônio, Gerenciando aproximadamente US $ 1,2 bilhão em ativos colaborativos a partir de 2023.

Organizações de desenvolvimento comunitário

Park National Corporation colabora ativamente com 12 organizações de desenvolvimento comunitário, investindo US $ 5,4 milhões em iniciativas de desenvolvimento comunitário durante 2023.

• Agências de desenvolvimento econômico
• Redes de suporte para pequenas empresas
• Organizações da Câmara de Comércio Locais

Park National Corporation (PRK) - Modelo de negócios: Atividades -chave

Serviços bancários comerciais e de varejo

A partir de 2023, a Park National Corporation registrou ativos totais de US $ 13,4 bilhões. O banco opera através de 127 locais bancários em Ohio e nos estados vizinhos.

Categoria de serviço bancário	Volume total (2023)
Portfólio de empréstimos comerciais	US $ 6,2 bilhões
Contas de depósito do consumidor	US $ 9,8 bilhões

Empréstimos hipotecários

A Park National Corporation originou US $ 452 milhões em empréstimos hipotecários durante 2023.

• Origenas da hipoteca residencial: US $ 342 milhões
• Empréstimos de hipotecas comerciais: US $ 110 milhões

Investimento e gestão de patrimônio

Serviço de investimento	Ativos sob gestão (2023)
Confiança e gestão de patrimônio	US $ 3,6 bilhões
Serviços de consultoria de investimentos	US $ 1,2 bilhão

Desenvolvimento da plataforma bancária digital

Em 2023, o Park National investiu US $ 12,7 milhões em infraestrutura de tecnologia e plataformas bancárias digitais.

• Usuários bancários móveis: 187.000
• Transações bancárias online: 4,2 milhões

Gerenciamento de riscos e conformidade

As despesas com conformidade e gerenciamento de riscos em 2023 foram de US $ 8,3 milhões.

Categoria de gerenciamento de riscos	Alocação (2023)
Conformidade regulatória	US $ 4,6 milhões
Segurança cibernética	US $ 3,7 milhões

Park National Corporation (PRK) - Modelo de negócios: Recursos -chave

Forte infraestrutura bancária regional

A partir do quarto trimestre 2023, a Park National Corporation opera 127 locais bancários em Ohio e nos estados vizinhos. A rede total de filiais físicas abrange 10 municípios.

Métrica de infraestrutura	Quantidade
Total de locais bancários	127
Condados servidos	10
Rede ATM total	84

Equipe de gestão financeira experiente

Liderança executiva sênior:

• PRODIÇÃO EXECUTIVO Média: 15,3 anos
• Experiência bancária combinada: 214 anos
• Idade executiva média: 52 anos

Tecnologia Bancária Digital Avançada

Investimento em plataforma bancária digital em 2023: US $ 7,2 milhões

Métricas de plataforma digital	Estatística
Usuários bancários online	92,347
Usuários bancários móveis	78,214
Volume de transação digital	3,4 milhões/mês

Banco de dados abrangente do cliente

Base total de clientes: 286.500 em 31 de dezembro de 2023

Reservas robustas de capital financeiro

Métricas de capital financeiro para 2023:

• Total de ativos: US $ 14,3 bilhões
• Tier 1 Capital Ratio: 12,4%
• Patrimônio total: US $ 1,67 bilhão

Park National Corporation (PRK) - Modelo de negócios: proposições de valor

Soluções bancárias personalizadas

A partir do quarto trimestre 2023, a Park National Corporation oferece soluções bancárias personalizadas com ativos totais de US $ 15,4 bilhões. O banco fornece Serviços financeiros individualizados em vários segmentos de clientes.

Segmento de clientes	Serviços personalizados	Valor médio da conta
Bancos pessoais	Contas de verificação/poupança personalizadas	$87,500
Pequenas empresas	Bancos de negócios personalizados	$225,000
Alto patrimônio líquido	Serviços bancários premium	$1,350,000

Serviços financeiros focados na comunidade local

O Park National serve 7 estados com 128 locais bancários. O investimento comunitário em 2023 totalizou US $ 12,3 milhões.

• Empréstimos de desenvolvimento comunitário: US $ 98,5 milhões
• Contribuições de caridade locais: US $ 2,7 milhões
• Programas de suporte para pequenas empresas: US $ 45,2 milhões

Ofertas abrangentes de gerenciamento de patrimônio

A divisão de gestão de patrimônio administrou US $ 4,6 bilhões em ativos em dezembro de 2023.

Categoria de serviço	Total de ativos sob gestão	Portfólio médio de clientes
Planejamento de aposentadoria	US $ 1,9 bilhão	$620,000
Gerenciamento de investimentos	US $ 2,1 bilhões	$750,000
Planejamento imobiliário	US $ 600 milhões	$415,000

Taxas de juros competitivas e produtos financeiros

Taxas de juros e ofertas de produtos em janeiro de 2024:

• Conta de poupança pessoal: 3,75% APY
• Conta do mercado monetário: 4,25% APY
• CD de 12 meses: 4,50% APY
• Linha de crédito da equidade doméstica: a partir de 7,25%

Experiência bancária digital e tradicional integrada

Métricas bancárias digitais para 2023:

Serviço digital	Taxa de adoção do usuário	Volume de transação
Aplicativo bancário móvel	68%	3,2 milhões de transações mensais
Bancos online	82%	4,7 milhões de logins mensais
Serviços de pagamento digital	45%	1,6 milhão de transferências mensais

Park National Corporation (PRK) - Modelo de Negócios: Relacionamentos do Cliente

Abordagem bancária baseada em relacionamento

A Park National Corporation mantém 144 locais bancários em Ohio. A partir do quarto trimestre de 2023, o banco atendeu a aproximadamente 261.000 relacionamentos com os clientes com uma base total de ativos de US $ 12,1 bilhões.

Segmento de clientes	Número de relacionamentos
Bancos pessoais	189,000
Banking de negócios	72,000

Representantes bancários pessoais dedicados

Serviços bancários personalizados são fornecidos por meio de 647 profissionais bancários em tempo integral em sua rede bancária regional.

• Razão média do cliente para o banker: 1: 403
• Gerentes de relacionamento dedicados para contas de negócios
• Equipes de consultoria especializados para gerenciamento de patrimônio

Suporte bancário online e móvel

Plataformas bancárias digitais suportadas por 98 profissionais de tecnologia dedicados.

Plataforma digital	Usuários ativos
Aplicativo bancário móvel	156,000
Portal bancário online	218,000

Engajamento da comunidade e eventos locais

A Park National Corporation investiu US $ 1,2 milhão em programas de desenvolvimento comunitário durante 2023.

• Patrocinado 87 eventos da comunidade local
• Forneceu programas de alfabetização financeira em 36 municípios
• 214 organizações sem fins lucrativos locais suportadas

Serviços de consultoria financeira personalizada

Divisão de gerenciamento de patrimônio Gerenciando US $ 2,3 bilhões em ativos de clientes em dezembro de 2023.

Serviço de consultoria	Número de clientes
Planejamento de aposentadoria	11,400
Gerenciamento de investimentos	8,700
Planejamento imobiliário	5,600

Park National Corporation (PRK) - Modelo de Negócios: Canais

Rede de ramificação física

A partir de 2023, a Park National Corporation opera 128 locais bancários em Ohio. A rede de filiais abrange 13 municípios com uma concentração primária no centro e no nordeste de Ohio.

Categoria de ramificação	Número de locais	Cobertura geográfica
Ramificações de serviço completo	112	Ohio
Ramos de serviço limitado	16	Ohio

Plataforma bancária online

A plataforma bancária on -line da Park National Corporation atende aproximadamente 98.500 usuários de banco digital ativo a partir do quarto trimestre 2023.

• A plataforma digital suporta acesso à conta 24/7
• Oferece recursos de transação abrangentes
• Serviços de pagamento de contas integradas
• Monitoramento de contas em tempo real

Aplicativo bancário móvel

O aplicativo bancário móvel possui 76.300 usuários registrados com um 4.6/5 Classificação do usuário Na Apple App Store e no Google Play Store em dezembro de 2023.

Recurso de aplicativo móvel	Disponibilidade
Depósito de cheque móvel	Sim
Pagamentos ponto a ponto	Sim
Retiradas de caixas eletrônicos sem cartão	Sim

Serviços bancários telefônicos

A Park National Corporation mantém um atendimento ao cliente que lida com aproximadamente 42.500 interações com clientes mensalmente em 2023.

• Sistema Bancário de Telefones automatizados 24/7
• Suporte ao cliente ao vivo durante o horário comercial
• Suporte multilíngue disponível

Rede ATM

A corporação opera 89 locais proprietários de caixas eletrônicos em Ohio, com acesso adicional por meio de parcerias de rede compartilhadas.

Tipo de atm	Número de máquinas	Volume da transação (mensalmente)
Caixas eletrônicos de propriedade de bancos	89	127,600
ATMs de parceiros de rede	3,200	58,300

Park National Corporation (PRK) - Modelo de negócios: segmentos de clientes

Pequenas e médias empresas

A partir de 2024, a Park National Corporation atende a aproximadamente 12.500 clientes comerciais pequenos e médios em suas regiões operacionais.

Segmento de negócios	Número de clientes	Tamanho médio do empréstimo
Empresas locais	7,200	$425,000
Empresas regionais	5,300	$875,000

Clientes bancários de varejo individuais

A Park National Corporation mantém uma base de clientes de 215.600 clientes de banco de varejo individuais.

• Contas de corrente pessoal: 128.400
• Contas de poupança pessoal: 87.200
• Saldo médio de depósito de cliente: US $ 42.750

Indivíduos de alta rede

O banco atende a 3.750 clientes individuais de alto patrimônio líquido com ativos superiores a US $ 1 milhão.

Categoria de riqueza	Número de clientes	Valor médio do portfólio
Patrimônio líquido ultra alto	450	US $ 5,2 milhões
Alto patrimônio líquido	3,300	US $ 1,6 milhão

Organizações comunitárias locais

A Park National Corporation apoia 620 organizações comunitárias locais por meio de serviços bancários especializados.

• Organizações sem fins lucrativos: 380
• Instituições educacionais: 140
• Organizações religiosas: 100

Empresas comerciais regionais

O banco fornece soluções bancárias abrangentes para 2.850 clientes comerciais regionais.

Setor da indústria	Número de clientes	Carteira total de empréstimos comerciais
Fabricação	850	US $ 412 milhões
Assistência médica	650	US $ 276 milhões
Imobiliária	550	US $ 335 milhões
Outros serviços	800	US $ 287 milhões

Park National Corporation (PRK) - Modelo de negócios: Estrutura de custos

Despesas de operação de ramificação

A partir de 2023, os relatórios financeiros, as despesas de operação da filial da Park National Corporation totalizaram US $ 48,3 milhões. A quebra dessas despesas inclui:

Categoria de despesa	Valor ($)
Manutenção da instalação	12,6 milhões
Utilitários	5,9 milhões
Aluguel e ocupação	15,4 milhões
Equipamento de ramificação	14,4 milhões

Manutenção de infraestrutura de tecnologia

Os custos de infraestrutura tecnológica da Park National Corporation em 2023 foram de US $ 37,2 milhões, com a seguinte alocação:

• Atualização de sistemas de TI: US $ 15,6 milhões
• Investimentos de segurança cibernética: US $ 8,9 milhões
• Licenciamento de software: US $ 6,7 milhões
• Infraestrutura de rede: US $ 6 milhões

Compensação dos funcionários

A compensação total dos funcionários em 2023 atingiu US $ 214,5 milhões, estruturada da seguinte maneira:

Componente de compensação	Valor ($)
Salários da base	142,3 milhões
Bônus de desempenho	38,6 milhões
Benefícios e saúde	33,6 milhões

Custos de conformidade regulatória

As despesas de conformidade regulatória para 2023 totalizaram US $ 22,7 milhões, incluindo:

• Equipe legal e de conformidade: US $ 9,3 milhões
• Despesas de auditoria e relatório: US $ 7,4 milhões
• Custos de arquivamento regulatório: US $ 6 milhões

Despesas de marketing e aquisição de clientes

As despesas de marketing para 2023 totalizaram US $ 16,8 milhões, distribuídas:

Canal de marketing	Valor ($)
Marketing digital	6,9 milhões
Publicidade tradicional	4,7 milhões
Campanhas de aquisição de clientes	5,2 milhões

Park National Corporation (PRK) - Modelo de negócios: fluxos de receita

Receita de juros de empréstimos

Para o ano fiscal de 2023, informou a Park National Corporation US $ 265,4 milhões na receita total de juros. A quebra da carteira de empréstimos é a seguinte:

Categoria de empréstimo	Saldo total de empréstimo	Receita de juros
Empréstimos comerciais	US $ 3,2 bilhões	US $ 142,6 milhões
Empréstimos hipotecários residenciais	US $ 1,8 bilhão	US $ 86,3 milhões
Empréstimos ao consumidor	US $ 647 milhões	US $ 36,5 milhões

Taxas de serviço bancário

Taxas de serviço bancário para 2023 totalizaram US $ 52,3 milhões, com a seguinte distribuição:

• Taxas de manutenção de conta: US $ 18,7 milhões
• Taxas de transação: US $ 22,1 milhões
• Taxas de cheque especial: US $ 11,5 milhões

Comissões de gerenciamento de patrimônio

Receita de gestão de patrimônio para 2023 alcançada US $ 47,6 milhões:

Categoria de serviço	Receita
Aviso de investimento	US $ 24,3 milhões
Planejamento financeiro	US $ 15,2 milhões
Serviços de confiança	US $ 8,1 milhões

Vendas de produtos de investimento

Vendas de produtos de investimento gerados US $ 38,4 milhões Em 2023:

• Fundos mútuos: US $ 22,1 milhões
• Produtos de aposentadoria: US $ 11,3 milhões
• Anuidades: US $ 5,0 milhões

Receita de transação bancária digital

Transações bancárias digitais contribuídas US $ 16,7 milhões Em 2023:

Serviço digital	Receita de transação
Transações bancárias online	US $ 9,2 milhões
Transações bancárias móveis	US $ 6,5 milhões
Serviços de pagamento digital	US $ 1,0 milhão

Park National Corporation (PRK) - Canvas Business Model: Value Propositions

You're looking at the core things Park National Corporation offers that make customers choose them over the competition as of late 2025. It's about stability, local control, and a breadth of services that a pure community bank might not offer.

Consistent, predictable, and relationship-driven banking service

Park National Corporation emphasizes a service mindset from its bankers, which management sees as a key driver for steady financial performance. This relationship focus is supported by a long-tenured leadership team; for instance, senior leaders have been with PRK for an average of 19 years.

The local connection is quantified by their strong regional presence. As of June 30, 2025, PRK's average deposit market share was approximately 33% in its six largest Ohio county markets. This deep local footprint is paired with growth into new geographic markets like Louisville, KY, and Charlotte, NC, which management notes have strong population growth and low unemployment rates, such as the August 2025 unemployment rate of 4.1% in Central Ohio and 4.3% in Eastern Ohio.

The relationship focus translates to solid, if measured, growth:

• Total Loans increased 3.9% for the 12-month period ended June 30, 2025.
• Total Deposits increased 2.3% for the first nine months of 2025.

Financial stability and strong capital position for a community bank

Park National Corporation maintains a capital structure that signals strength, even as it prepares for potential regulatory changes should assets cross the $10 billion threshold, which they have done twice before. This stability is a core offering for depositors and borrowers alike.

The financial strength is evident in key metrics as of mid-to-late 2025:

Metric	Value as of Latest Report Date	Date Reference
Total Assets	$9.9 billion	September 30, 2025
Common Equity Tier 1 (CET1) Ratio	13.6%	June 30, 2025
Return on Average Assets (ROAA) (YTD)	1.82%	2025 YTD (as of Sept 30, 2025)
Return on Average Tangible Common Equity (ROATCE) (YTD)	16.26%	2025 YTD (as of Sept 30, 2025)
Net Income (Q3 2025)	$47.2 million	Q3 2025
Net Income (9M 2025)	$137.4 million	First Nine Months of 2025

The company actively manages its capital structure; for example, the Total Risk-based Capital ratio saw a decline in Q3 2025 due to the payoff of $175 million of subordinated debt and $15 million of trust preferred securities. The commitment to shareholders is also a value proposition, shown by the declaration of a regular quarterly cash dividend of $1.07 per common share and a special one-time dividend of $1.25 per common share in October 2025.

Diversified financial solutions, including aircraft and consumer finance

Park National Corporation offers specialized lending outside of traditional commercial and retail banking through its subsidiaries, Scope Leasing, Inc. (Scope Aircraft Finance) and Guardian Financial Services Company (Guardian Finance Company). This diversification provides different risk/reward dynamics and specialized client service.

The scale of these specialty areas, based on year-end 2024 figures, demonstrates their significance:

Specialty Finance Segment	Loan Balance	As Percentage of Total Loans
Aircraft Finance (Scope Leasing, Inc.)	$313.9 million	4.02%
Structured Finance (to non-bank consumer finance companies)	$325.4 million	4.16%

The net charge-offs in specialty lending have historically not materially impacted Park National Corporation's overall net charge-off rates over the last 10 years. Furthermore, non-interest income, which includes fees from these services, represented approximately 21.4% of operating revenue for the nine months ended September 30, 2025.

Local decision-making combined with metro-market scale

The value here is the combination of a regional bank model with the ability to serve larger metro markets. Park National Bank is headquartered in Newark, Ohio, but its operations span regions including Central Ohio, Eastern Ohio, and the Carolinas. This structure allows for local leaders to make credit and relationship decisions while operating within a larger, well-capitalized entity.

The regional leadership team averages approximately 29 years of banking experience and 19 years of leadership tenure with Park, which reinforces the local, experienced decision-making aspect. This model supports a durable net interest margin, which stood at 4.75% at June 30, 2025.

Commitment to community investment and local economic growth

Park National Corporation states its commitment to serving customers and communities with integrity and care. This commitment is operationalized through its regional structure and focus on local economic growth in its markets. The company's bankers are dedicated to helping all those they serve achieve their financial goals and thrive in 2025. The management team is focused on execution and service excellence to position the company well for continued success in the evolving financial landscape.

Park National Corporation (PRK) - Canvas Business Model: Customer Relationships

Park National Corporation maintains a relationship-centric model, evidenced by management's stated focus on deepening relationships with our customers and communities as of the third quarter of 2025.

The core of this approach is built around personal, long-lasting relationships facilitated by local bankers. Park President Matthew Miller highlighted a focus on relationship-driven banking in the third quarter of 2025. This dedication to personal service is a sustained theme, as the Chairman and CEO David Trautman noted in early 2025 that the company's performance is sustained by the faith customers place in them to be there for them when, where and how they think best.

For commercial and wealth clients, the relationship focus translates into tangible business results, supported by the scale of the bank's operations. As of June 30, 2025, Park National Corporation reported total assets of $9.9 billion. The wealth management component is substantial, with Assets Under Management at $8.6 billion as of March 31, 2025. Commercial activity shows growth, with total loans increasing 3.4 percent for the 12-month period ended September 30, 2025. The bank's diversified revenue base included approximately 19.8% non-interest income to operating revenue for the three months ended March 31, 2025.

The community-centric approach is a measurable part of the value proposition. In 2024, Park National Corporation received twenty-five corporate, regional, local, and individual honors highlighting community impact and customer service. Furthermore, the bank actively promotes local homeownership through specific programs, such as launching the Home Loan Grant Program in Columbus and similar programs in Cincinnati, Dayton, Mansfield, Louisville, Charlotte, Spartanburg, Greenville, and Asheville in 2024. The bank maintains a significant local footprint, holding an average deposit market share of approximately 34% in its six largest county markets in Ohio as of June 30, 2024.

The high-touch service model is intentionally complemented by digital access to meet evolving customer expectations. In 2024, Park launched a new account opening platform, powered by MANTL, which features the ability to open an account from start to finish in less than five minutes. This digital enhancement supports the overall strategy to help more neighbors with financial solutions.

Here is a snapshot of the financial scale supporting these customer relationships as of late 2025:

Metric	Value/Date	Context
Total Assets	$9.9 billion (June 30, 2025)	Overall scale of the institution serving customers.
Assets Under Management (AUM)	$8.6 billion (March 31, 2025)	Indicates the volume of wealth management relationships.
Total Loans Growth (12-month)	3.4 percent (Ended Sept 30, 2025)	Reflects commercial and consumer lending relationship activity.
Total Deposits Growth (12-month)	1.4 percent (Ended Sept 30, 2025)	Shows the stability of the core funding base from customers.
Efficiency Ratio	59.79% (Q1 2025)	Indicates operational efficiency supporting service delivery.

The service delivery is supported by a team whose dedication to excellence is noted by management. Key service touchpoints include:

• Personalized service from local bankers.
• Dedicated managers for commercial and wealth clients.
• Community engagement recognized by 25 honors in 2024.
• Digital account opening in under five minutes.

The bank's commitment to shareholder returns, including a declared special one-time dividend of $1.25 per common share payable December 10, 2025, is also a reflection of the trust placed in the business model by stakeholders.

Park National Corporation (PRK) - Canvas Business Model: Channels

The Park National Bank branch network in Ohio and Kentucky

• Operating in 4 states: Kentucky, North Carolina, Ohio and South Carolina.
• Total offices: 87.
• Total ATMs: 108.
• Park National Bank is the lead bank serving Ohio, Northern Kentucky, and the Carolinas.
• Park National Bank is operating in 28 counties in Ohio and one in Kentucky.

Digital banking platforms for retail and commercial customers

Park National Corporation provides digital banking tools for personal and business customers, complementing its physical network.

Specialized subsidiaries (e.g., Scope Aircraft Finance, Guardian Finance Company)

Subsidiary Entity	Associated Business Line	Balance/Metric	Date Reference
Scope Leasing, Inc. (d.b.a. Scope Aircraft Finance)	Loans Originated	$320.6 million	March 31, 2025
Structured Finance Loans (via Guardian Financial Services Company)	Loan Balance	$310.5 million	March 31, 2025
Scope Aircraft Finance	Individual Loan Range	$200,000 to $5 million	2025

Loan production offices in expansion metro markets

Park National Corporation has expanded into new geographic markets via acquisitions and new office openings. The Louisville, Kentucky office relocation in late 2024 provides a physical presence in that expansion market.

• Louisville, Kentucky office space: 11,500 square-foot.
• Louisville office space designed for up to 35 associates.
• Louisville office opened at 2305 River Road, Suite 300 on October 21, 2024.
• Park National Corporation had total assets of $9.9 billion as of June 30, 2025.

ATMs and third-party payment networks

The channel strategy includes a network of proprietary ATMs alongside its physical offices.

Channel Component	Count	Geographic Scope
Offices	87	Ohio, Kentucky, North Carolina, South Carolina
ATMs	108	Ohio, Kentucky, North Carolina, South Carolina

Park has more than 85 offices and ATMs in Ohio, Kentucky and the Carolinas.

Park National Corporation (PRK) - Canvas Business Model: Customer Segments

You're looking at the core groups Park National Corporation serves, based on their latest reported figures through the third quarter of 2025. This isn't just about who walks in the door; it's about where the assets and loan volume are concentrated.

Retail customers within established community markets

This segment forms the foundation, rooted deeply in their primary operating areas. Park National Corporation maintains a significant physical presence to serve these local customers.

• Operating in $\mathbf{4}$ states: Kentucky, North Carolina, Ohio, and South Carolina.
• Maintains $\mathbf{87}$ offices and $\mathbf{108}$ ATMs.
• Holds the #1 bank position in $\mathbf{7}$ Ohio counties based on FDIC deposit market share data.
• Average deposit market share was approximately $\mathbf{33\%}$ in Park National Corporation's six largest Ohio county markets at June 30, 2025.

Small to mid-sized commercial businesses (C&I and CRE lending)

Commercial lending drives a substantial portion of Park National Corporation's balance sheet. The total loan portfolio size gives you a sense of the scale of this customer base.

Here's a quick look at the loan portfolio as of late 2025:

Metric	Amount (as of September 30, 2025)
Total Loans	$\mathbf{\$7.99 \text{ billion}}$
Loan Growth (YTD 9 Months 2025)	$\mathbf{2.2\%}$ (or $\mathbf{3.0\%}$ annualized)
Commercial Real Estate Loans (Owner-Occupied)	$\mathbf{33\%}$ of Commercial Real Estate Loans

The portfolio is split between fixed and variable rates, which impacts how these commercial clients manage their debt service.

• $\mathbf{47\%}$ of the loan portfolio has fixed interest rates with a weighted average contractual life of $\mathbf{86}$ months.
• $\mathbf{53\%}$ of the portfolio consists of variable rate loans with a weighted average reprice of $\mathbf{29}$ months.

High-net-worth individuals needing trust and wealth management

This group contributes significantly to fee income, which was $\mathbf{21.4\%}$ of operating revenue for the nine months ended September 30, 2025. Wealth management is a primary driver here.

The scale of assets managed for these clients is quite clear:

Metric	Amount (as of September 30, 2025)
Aggregate Assets Under Management (AUM)	$\mathbf{\$9.4 \text{ billion}}$
AUM (as of June 30, 2025)	$\mathbf{\$9.1 \text{ billion}}$

The growth from $\mathbf{\$9.1 \text{ billion}}$ to $\mathbf{\$9.4 \text{ billion}}$ in just one quarter shows strong momentum in this segment.

Homebuyers utilizing home loan grant and assistance programs

Park National Corporation serves homebuyers through its banking operations, including through its Director of Home Lending. While specific grant or assistance program dollar amounts aren't broken out here, the overall lending activity is visible.

• Total Loans were $\mathbf{\$7.96 \text{ billion}}$ at June 30, 2025.
• The company has a history of providing resources to the communities it serves.

Specialized lending clients through subsidiaries (e.g., aircraft leasing)

Park National Corporation uses subsidiaries to target specific, often out-of-market, lending niches. Scope Leasing, Inc. (d.b.a. Scope Aircraft Finance) is one such key area.

The size of these specialty loan books as of mid-2025 gives you the picture:

Specialty Lending Area	Loan Amount (as of June 30, 2025)
Scope Leasing, Inc. Loans	$\mathbf{\$320.8 \text{ million}}$
Structured Finance Loans	$\mathbf{\$292.2 \text{ million}}$

The Scope Leasing, Inc. loan balance was reported higher at $\mathbf{\$341.9 \text{ million}}$ for the first quarter of 2025. These out-of-market portfolios are noted as being subject to intensive loan monitoring.

Park National Corporation (PRK) - Canvas Business Model: Cost Structure

You're looking at the cost side of Park National Corporation's business as of late 2025, which is heavily influenced by the cost of funds and the expense of running a large, relationship-focused banking operation. Honestly, for a bank, the biggest levers are always interest paid versus interest earned, and how efficiently you manage your people and technology.

Interest expense on deposits and borrowings, a major component

While the exact dollar amount for interest expense isn't explicitly broken out in the latest reports, we can infer the cost structure's pressure points. Park National Corporation maintained a solid Net Interest Margin (NIM) of 4.72% for the third quarter of 2025, which is a testament to managing the cost of their deposits relative to their loan yields. Their core funding relies on a low-cost, core deposit profile, which supports that durable margin. The cost of interest-bearing deposits was cited as 1.74% in Q3 2025, which is a key input to the overall interest expense calculation.

Significant personnel costs for the large banker and support team

The emphasis on relationship-driven banking means personnel costs are substantial. The efficiency ratio of 55.85% for Q3 2025 suggests that non-interest expenses, which heavily feature salaries and benefits for their bankers across Ohio, Kentucky, and the Carolinas, are tightly managed relative to revenue. Park President Matthew R. Miller noted the dedication of their bankers as the foundation of their success, confirming the importance of this human capital cost.

General and administrative expenses, including occupancy and equipment

These fixed and semi-fixed costs are bundled into the overall non-interest expense calculation. For Q3 2025, the aggregate of non-interest expenses-covering personnel, G&A, and technology-was approximately $76.81 million, calculated by applying the 55.85% efficiency ratio to the reported total revenue of $137.6 million for the quarter.

Technology and data processing costs for core banking systems

Technology spend is embedded within the non-interest expense structure, supporting over 85 offices and ATMs. This cost is critical for maintaining the service excellence and execution the management team emphasizes.

Provision for credit losses, managed at a low historical rate

Managing the risk cost is paramount. Park National Corporation has historically maintained below-peer levels for net charge-offs. For Q3 2025, the annualized net charge-offs remained low at 0.10%. The Allowance for Credit Losses (ACL) as a percentage of loans stood at 1.13% at June 30, 2025.

Here's a quick look at the key financial metrics from the first nine months and third quarter of 2025 that reflect cost control and risk management:

Metric	Q3 2025 Value	9 Months 2025 Value
Net Income	$47.2 million	$137.4 million
Net Interest Margin (NIM)	4.72%	N/A
Efficiency Ratio	55.85%	N/A
Non-Interest Income to Operating Revenue Ratio (6M YTD)	N/A	~21.4%
Annualized Net Charge-Offs (NCOs)	0.10%	N/A

The components making up the non-interest expense, which is the primary area of controllable operating cost outside of funding costs, include:

• Personnel Costs: Supporting the large banker and support team.
• General and Administrative Expenses: Covering occupancy for over 85 offices and equipment.
• Technology Costs: For core banking systems and digital service delivery.

Finance: draft 13-week cash view by Friday.

Park National Corporation (PRK) - Canvas Business Model: Revenue Streams

You're looking at how Park National Corporation brings in its money, which is pretty standard for a solid regional bank. The main engine, as you'd expect, is the spread between what they earn on their assets and what they pay out on their liabilities. That's the Net Interest Income (NII) from loans and investment securities, and it's definitely the primary source of revenue for Park National Corporation.

For the first quarter of 2025, Park National Corporation saw its Net Interest Income hit $104,377 thousand. That represented a solid 9.2% increase when you stack it up against the first quarter of 2024, showing the core business was performing well early in the year.

The secondary, but still important, revenue component is Non-interest income. For the twelve-month period ending December 31, 2024, this category made up approximately 23.5% of the total operating revenue. This diversified income stream helps cushion the bank when interest rate environments shift. You'll want to keep an eye on this mix, as it shows how much they rely on service fees versus pure lending income.

Here's a quick look at how that Non-interest income was broken down for the full year 2024, which gives you a good sense of the fee-based revenue drivers:

Non-Interest Income Component (2024)	Percentage of Total Non-Interest Income
Fiduciary Activities	35%
Interchange Income	21%
Other Fee Income	21%
Service Charges	7%
Other Service Income	10%
BOLI (Bank Owned Life Insurance)	6%

The wealth management side, which falls under Fiduciary Activities, is a significant fee generator. At December 31, 2024, Park National Corporation had aggregate assets under management of $8.8 billion. This feeds directly into that 35% slice of the non-interest income pie.

When you look at the retail banking side, you're seeing revenue generated from things like interchange and service charges. For the first nine months of 2025, Park National Corporation posted a net income of $137.4 million. That's a strong bottom-line result that aggregates all these revenue sources, plus the NII, after accounting for all the operating costs.

To be defintely clear on the other revenue sources that feed into that non-interest income bucket, you're looking at:

• Interchange and service charge income from retail banking.
• Income from fiduciary and wealth management fees.
• Other service income streams.
• Income related to Bank Owned Life Insurance (BOLI).

Remember, Park National Corporation had total assets of about $9.9 billion as of March 31, 2025, which supports the scale of the loan portfolio generating that primary NII.