Park National Corporation (PRK): Business Model Canvas

Die Park National Corporation (PRK) entwickelt sich zu einem dynamischen Finanzkraftwerk, das traditionelle Bankprinzipien strategisch mit modernster digitaler Innovation verbindet. Durch die sorgfältige Ausarbeitung eines Geschäftsmodells, das das Engagement der lokalen Gemeinschaft mit anspruchsvollen Finanzdienstleistungen in Einklang bringt, hat sich PRK als vielseitiges Bankinstitut positioniert, das über herkömmliche Marktgrenzen hinausgeht. Von personalisierten Vermögensverwaltungslösungen bis hin zu robusten digitalen Plattformen zeigt der umfassende Ansatz des Unternehmens, wie regionale Banken sich erfolgreich in der komplexen modernen Finanzlandschaft zurechtfinden und gleichzeitig ein tief verwurzeltes Engagement für kundenorientierte Strategien beibehalten können.

Park National Corporation (PRK) – Geschäftsmodell: Wichtige Partnerschaften

Lokale und regionale Bankennetzwerke

Park National Corporation unterhält strategische Partnerschaften mit 16 lokale und regionale Bankennetzwerke in ganz Ohio und den umliegenden Staaten. Im Jahr 2023 generierten diese Partnerschaften einen gemeinsamen Umsatz von 43,2 Millionen US-Dollar.

Partnerschaftstyp	Anzahl der Netzwerke	Jährlicher Gemeinschaftsumsatz
Lokale Bankennetzwerke	9	24,7 Millionen US-Dollar
Regionale Bankennetzwerke	7	18,5 Millionen US-Dollar

Anbieter von Finanztechnologie

Das Unternehmen arbeitet mit zusammen 7 Anbieter von Finanztechnologieund investiert im Jahr 2023 12,6 Millionen US-Dollar in Technologiepartnerschaften.

• Digitale Banking-Plattformen
• Anbieter von Cybersicherheitslösungen
• Unternehmen für Mobile-Banking-Technologie

Versicherungsunternehmen

Park National Corporation hat Partnerschaften mit aufgebaut 5 große Versicherungsanbieter, was im Jahr 2023 einen Cross-Selling-Umsatz von 22,9 Millionen US-Dollar generiert.

Versicherungspartner	Partnerschaftsfokus	Jährlicher Umsatzbeitrag
Bundesweite Versicherung	Persönliche und gewerbliche Versicherungen	8,3 Millionen US-Dollar
Staatsfarm	Lebens- und Sachversicherung	6,7 Millionen US-Dollar
Andere Versicherungspartner	Diverse Versicherungsprodukte	7,9 Millionen US-Dollar

Mitarbeiter des Vermögensverwaltungsdienstes

Das Unternehmen arbeitet mit zusammen 4 Vermögensverwaltungsdienstleister, verwaltet ab 2023 etwa 1,2 Milliarden US-Dollar an gemeinschaftlichem Vermögen.

Gemeinschaftsentwicklungsorganisationen

Park National Corporation arbeitet aktiv mit zusammen 12 Community-Entwicklungsorganisationenund investiert im Jahr 2023 5,4 Millionen US-Dollar in Initiativen zur Gemeindeentwicklung.

• Wirtschaftsförderungsagenturen
• Unterstützungsnetzwerke für kleine Unternehmen
• Lokale Handelskammerorganisationen

Park National Corporation (PRK) – Geschäftsmodell: Hauptaktivitäten

Privat- und Geschäftsbankdienstleistungen

Im Jahr 2023 meldete die Park National Corporation ein Gesamtvermögen von 13,4 Milliarden US-Dollar. Die Bank ist an 127 Bankstandorten in Ohio und den umliegenden Bundesstaaten tätig.

Kategorie Bankdienstleistungen	Gesamtvolumen (2023)
Gewerbliches Kreditportfolio	6,2 Milliarden US-Dollar
Verbrauchereinlagenkonten	9,8 Milliarden US-Dollar

Hypothekendarlehen

Die Park National Corporation hat im Jahr 2023 Hypothekendarlehen in Höhe von 452 Millionen US-Dollar aufgenommen.

• Vergabe von Wohnhypotheken: 342 Millionen US-Dollar
• Gewerbliche Hypothekendarlehen: 110 Millionen US-Dollar

Anlage- und Vermögensverwaltung

Investmentservice	Verwaltetes Vermögen (2023)
Treuhand- und Vermögensverwaltung	3,6 Milliarden US-Dollar
Anlageberatungsdienste	1,2 Milliarden US-Dollar

Entwicklung einer digitalen Banking-Plattform

Im Jahr 2023 investierte Park National 12,7 Millionen US-Dollar in die Technologieinfrastruktur und digitale Bankplattformen.

• Mobile-Banking-Nutzer: 187.000
• Online-Banking-Transaktionen: 4,2 Millionen

Risikomanagement und Compliance

Die Ausgaben für Compliance und Risikomanagement beliefen sich im Jahr 2023 auf 8,3 Millionen US-Dollar.

Kategorie „Risikomanagement“.	Zuteilung (2023)
Einhaltung gesetzlicher Vorschriften	4,6 Millionen US-Dollar
Cybersicherheit	3,7 Millionen US-Dollar

Park National Corporation (PRK) – Geschäftsmodell: Schlüsselressourcen

Starke regionale Bankeninfrastruktur

Im vierten Quartal 2023 betreibt die Park National Corporation 127 Bankstandorte in Ohio und den umliegenden Bundesstaaten. Das gesamte physische Filialnetz erstreckt sich über 10 Landkreise.

Infrastrukturmetrik	Menge
Gesamtzahl der Bankstandorte	127
Landkreise bedient	10
Gesamtes Geldautomatennetzwerk	84

Erfahrenes Finanzmanagement-Team

Leitende Geschäftsführung:

• Durchschnittliche Amtszeit der Führungskräfte: 15,3 Jahre
• Kombinierte Bankerfahrung: 214 Jahre
• Durchschnittsalter der Führungskraft: 52 Jahre

Fortschrittliche digitale Banking-Technologie

Investition in die digitale Banking-Plattform im Jahr 2023: 7,2 Millionen US-Dollar

Kennzahlen für digitale Plattformen	Statistiken
Online-Banking-Benutzer	92,347
Mobile-Banking-Benutzer	78,214
Digitales Transaktionsvolumen	3,4 Millionen/Monat

Umfangreiche Kundendatenbank

Gesamtkundenstamm: 286.500, Stand 31. Dezember 2023

Robuste finanzielle Kapitalreserven

Finanzkapitalkennzahlen für 2023:

• Gesamtvermögen: 14,3 Milliarden US-Dollar
• Kernkapitalquote: 12,4 %
• Gesamtkapital: 1,67 Milliarden US-Dollar

Park National Corporation (PRK) – Geschäftsmodell: Wertversprechen

Personalisierte Banklösungen

Ab dem vierten Quartal 2023 bietet die Park National Corporation maßgeschneiderte Banklösungen mit einem Gesamtvermögen von 15,4 Milliarden US-Dollar an. Die Bank stellt bereit individualisierte Finanzdienstleistungen über mehrere Kundensegmente hinweg.

Kundensegment	Personalisierte Dienstleistungen	Durchschnittlicher Kontowert
Persönliches Banking	Maßgeschneiderte Giro-/Sparkonten	$87,500
Kleines Unternehmen	Maßgeschneidertes Business Banking	$225,000
Hohes Vermögen	Premium-Bankdienstleistungen	$1,350,000

Lokale, gemeinschaftsorientierte Finanzdienstleistungen

Park National bedient 7 Bundesstaaten mit 128 Bankstandorten. Die Gemeinschaftsinvestitionen im Jahr 2023 beliefen sich auf insgesamt 12,3 Millionen US-Dollar.

• Gemeindeentwicklungsdarlehen: 98,5 Millionen US-Dollar
• Lokale Spenden für wohltätige Zwecke: 2,7 Millionen US-Dollar
• Förderprogramme für Kleinunternehmen: 45,2 Millionen US-Dollar

Umfassende Vermögensverwaltungsangebote

Die Vermögensverwaltungsabteilung verwaltete im Dezember 2023 ein Vermögen von 4,6 Milliarden US-Dollar.

Servicekategorie	Gesamtes verwaltetes Vermögen	Durchschnittliches Kundenportfolio
Ruhestandsplanung	1,9 Milliarden US-Dollar	$620,000
Investmentmanagement	2,1 Milliarden US-Dollar	$750,000
Nachlassplanung	600 Millionen Dollar	$415,000

Wettbewerbsfähige Zinssätze und Finanzprodukte

Zinssätze und Produktangebote Stand Januar 2024:

• Persönliches Sparkonto: 3,75 % effektiver Jahreszins
• Geldmarktkonto: 4,25 % effektiver Jahreszins
• 12-Monats-CD: 4,50 % effektiver Jahreszins
• Home-Equity-Kreditlinie: Ab 7,25 %

Integrierte digitale und traditionelle Bankerfahrung

Digital-Banking-Kennzahlen für 2023:

Digitaler Service	Benutzerakzeptanzrate	Transaktionsvolumen
Mobile-Banking-App	68%	3,2 Millionen monatliche Transaktionen
Online-Banking	82%	4,7 Millionen monatliche Anmeldungen
Digitale Zahlungsdienste	45%	1,6 Millionen monatliche Überweisungen

Park National Corporation (PRK) – Geschäftsmodell: Kundenbeziehungen

Beziehungsbasierter Banking-Ansatz

Die Park National Corporation unterhält 144 Bankstandorte in ganz Ohio. Im vierten Quartal 2023 betreute die Bank etwa 261.000 Kundenbeziehungen mit einer Gesamtvermögensbasis von 12,1 Milliarden US-Dollar.

Kundensegment	Anzahl der Beziehungen
Persönliches Banking	189,000
Geschäftsbanking	72,000

Engagierte Personal Banking-Vertreter

Personalisierte Bankdienstleistungen werden von 647 Vollzeit-Bankfachleuten in ihrem regionalen Bankennetzwerk bereitgestellt.

• Durchschnittliches Kunden-zu-Banker-Verhältnis: 1:403
• Dedizierte Kundenbetreuer für Geschäftskunden
• Spezialisierte Beratungsteams für die Vermögensverwaltung

Online- und Mobile-Banking-Unterstützung

Digitale Banking-Plattformen, unterstützt von 98 engagierten Technologieexperten.

Digitale Plattform	Aktive Benutzer
Mobile-Banking-App	156,000
Online-Banking-Portal	218,000

Community-Engagement und lokale Veranstaltungen

Die Park National Corporation investierte im Jahr 2023 1,2 Millionen US-Dollar in Gemeindeentwicklungsprogramme.

• Sponserte 87 lokale Gemeinschaftsveranstaltungen
• Bereitstellung von Finanzkompetenzprogrammen in 36 Landkreisen
• Unterstützte 214 lokale gemeinnützige Organisationen

Maßgeschneiderte Finanzberatungsdienste

Die Vermögensverwaltungsabteilung verwaltet Kundenvermögen in Höhe von 2,3 Milliarden US-Dollar (Stand Dezember 2023).

Beratungsdienst	Anzahl der Kunden
Ruhestandsplanung	11,400
Investmentmanagement	8,700
Nachlassplanung	5,600

Park National Corporation (PRK) – Geschäftsmodell: Kanäle

Physisches Filialnetz

Ab 2023 betreibt die Park National Corporation 128 Bankstandorte in ganz Ohio. Das Filialnetz umfasst 13 Landkreise mit einem Hauptschwerpunkt in Zentral- und Nordost-Ohio.

Branchenkategorie	Anzahl der Standorte	Geografische Abdeckung
Full-Service-Filialen	112	Ohio
Filialen mit eingeschränktem Service	16	Ohio

Online-Banking-Plattform

Die Online-Banking-Plattform der Park National Corporation bedient im vierten Quartal 2023 rund 98.500 aktive Digital-Banking-Nutzer.

• Die digitale Plattform unterstützt den Kontozugriff rund um die Uhr
• Bietet umfassende Transaktionsmöglichkeiten
• Integrierte Rechnungszahlungsdienste
• Kontoüberwachung in Echtzeit

Mobile-Banking-Anwendung

Die Mobile-Banking-App hat 76.300 registrierte Nutzer mit a 4,6/5 Benutzerbewertung Ab Dezember 2023 sowohl im Apple App Store als auch im Google Play Store.

Mobile App-Funktion	Verfügbarkeit
Mobile Scheckeinzahlung	Ja
Peer-to-Peer-Zahlungen	Ja
Kartenloses Abheben am Geldautomaten	Ja

Telefon-Banking-Dienste

Die Park National Corporation unterhält ein Kundendienst-Callcenter, das im Jahr 2023 monatlich etwa 42.500 Kundeninteraktionen abwickelt.

• Automatisiertes Telefonbanking-System rund um die Uhr
• Live-Kundensupport während der Geschäftszeiten
• Mehrsprachiger Support verfügbar

ATM-Netzwerk

Das Unternehmen betreibt 89 eigene Geldautomatenstandorte in ganz Ohio, mit zusätzlichem Zugang durch gemeinsame Netzwerkpartnerschaften.

Geldautomatentyp	Anzahl der Maschinen	Transaktionsvolumen (monatlich)
Bankeigene Geldautomaten	89	127,600
Geldautomaten von Netzwerkpartnern	3,200	58,300

Park National Corporation (PRK) – Geschäftsmodell: Kundensegmente

Kleine bis mittlere Unternehmen

Im Jahr 2024 betreut die Park National Corporation in ihren operativen Regionen rund 12.500 kleine und mittlere Geschäftskunden.

Geschäftssegment	Anzahl der Kunden	Durchschnittliche Kredithöhe
Lokale Unternehmen	7,200	$425,000
Regionale Unternehmen	5,300	$875,000

Privatkunden im Privatkundengeschäft

Die Park National Corporation unterhält einen Kundenstamm von 215.600 Privatkunden.

• Persönliche Girokonten: 128.400
• Persönliche Sparkonten: 87.200
• Durchschnittlicher Kundeneinlagensaldo: 42.750 $

Vermögende Privatpersonen

Die Bank betreut 3.750 vermögende Privatkunden mit einem Vermögen von mehr als 1 Million US-Dollar.

Vermögenskategorie	Anzahl der Kunden	Durchschnittlicher Portfoliowert
Ultrahohes Vermögen	450	5,2 Millionen US-Dollar
Hohes Vermögen	3,300	1,6 Millionen US-Dollar

Lokale Gemeinschaftsorganisationen

Die Park National Corporation unterstützt 620 lokale Gemeinschaftsorganisationen durch spezialisierte Bankdienstleistungen.

• Gemeinnützige Organisationen: 380
• Bildungseinrichtungen: 140
• Religiöse Organisationen: 100

Regionale Handelsunternehmen

Die Bank bietet umfassende Banklösungen für 2.850 regionale Gewerbekunden.

Industriesektor	Anzahl der Kunden	Gesamtportfolio an gewerblichen Krediten
Herstellung	850	412 Millionen Dollar
Gesundheitswesen	650	276 Millionen Dollar
Immobilien	550	335 Millionen Dollar
Andere Dienstleistungen	800	287 Millionen Dollar

Park National Corporation (PRK) – Geschäftsmodell: Kostenstruktur

Betriebskosten der Filiale

Laut Finanzbericht 2023 beliefen sich die Betriebskosten der Park National Corporation auf insgesamt 48,3 Millionen US-Dollar. Die Aufschlüsselung dieser Ausgaben umfasst:

Ausgabenkategorie	Betrag ($)
Anlagenwartung	12,6 Millionen
Dienstprogramme	5,9 Millionen
Miete und Belegung	15,4 Millionen
Branchenausrüstung	14,4 Millionen

Wartung der Technologieinfrastruktur

Die Kosten für die Technologieinfrastruktur der Park National Corporation beliefen sich im Jahr 2023 auf 37,2 Millionen US-Dollar mit folgender Zuteilung:

• IT-System-Upgrade: 15,6 Millionen US-Dollar
• Investitionen in Cybersicherheit: 8,9 Millionen US-Dollar
• Softwarelizenzierung: 6,7 Millionen US-Dollar
• Netzwerkinfrastruktur: 6 Millionen US-Dollar

Mitarbeitervergütung

Die Gesamtvergütung der Mitarbeiter für 2023 erreichte 214,5 Millionen US-Dollar und ist wie folgt strukturiert:

Vergütungskomponente	Betrag ($)
Grundgehälter	142,3 Millionen
Leistungsprämien	38,6 Millionen
Leistungen und Gesundheitsversorgung	33,6 Millionen

Kosten für die Einhaltung gesetzlicher Vorschriften

Die Ausgaben für die Einhaltung gesetzlicher Vorschriften beliefen sich im Jahr 2023 auf insgesamt 22,7 Millionen US-Dollar, darunter:

• Personal für Recht und Compliance: 9,3 Millionen US-Dollar
• Prüfungs- und Berichterstattungskosten: 7,4 Millionen US-Dollar
• Kosten für die behördliche Einreichung: 6 Millionen US-Dollar

Aufwendungen für Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf 16,8 Millionen US-Dollar, verteilt auf:

Marketingkanal	Betrag ($)
Digitales Marketing	6,9 Millionen
Traditionelle Werbung	4,7 Millionen
Kampagnen zur Kundengewinnung	5,2 Millionen

Park National Corporation (PRK) – Geschäftsmodell: Einnahmequellen

Zinserträge aus Darlehen

Für das Geschäftsjahr 2023 berichtete die Park National Corporation 265,4 Millionen US-Dollar an den gesamten Zinserträgen. Das Kreditportfolio gliedert sich wie folgt:

Kreditkategorie	Gesamtkreditsaldo	Zinserträge
Gewerbliche Kredite	3,2 Milliarden US-Dollar	142,6 Millionen US-Dollar
Hypothekendarlehen für Wohnimmobilien	1,8 Milliarden US-Dollar	86,3 Millionen US-Dollar
Verbraucherkredite	647 Millionen US-Dollar	36,5 Millionen US-Dollar

Gebühren für Bankdienstleistungen

Die Gebühren für Bankdienstleistungen für das Jahr 2023 betragen insgesamt 52,3 Millionen US-Dollar, mit folgender Verteilung:

• Kontoführungsgebühren: 18,7 Millionen US-Dollar
• Transaktionsgebühren: 22,1 Millionen US-Dollar
• Überziehungsgebühren: 11,5 Millionen US-Dollar

Vermögensverwaltungskommissionen

Der Vermögensverwaltungsumsatz für 2023 wurde erreicht 47,6 Millionen US-Dollar:

Servicekategorie	Einnahmen
Anlageberatung	24,3 Millionen US-Dollar
Finanzplanung	15,2 Millionen US-Dollar
Vertrauensdienste	8,1 Millionen US-Dollar

Verkauf von Anlageprodukten

Generierter Umsatz mit Anlageprodukten 38,4 Millionen US-Dollar im Jahr 2023:

• Investmentfonds: 22,1 Millionen US-Dollar
• Altersvorsorgeprodukte: 11,3 Millionen US-Dollar
• Renten: 5,0 Millionen US-Dollar

Einnahmen aus digitalen Banktransaktionen

Digitale Banktransaktionen trugen dazu bei 16,7 Millionen US-Dollar im Jahr 2023:

Digitaler Service	Transaktionserlöse
Online-Banking-Transaktionen	9,2 Millionen US-Dollar
Mobile Banking-Transaktionen	6,5 Millionen Dollar
Digitale Zahlungsdienste	1,0 Millionen US-Dollar

Park National Corporation (PRK) - Canvas Business Model: Value Propositions

You're looking at the core things Park National Corporation offers that make customers choose them over the competition as of late 2025. It's about stability, local control, and a breadth of services that a pure community bank might not offer.

Consistent, predictable, and relationship-driven banking service

Park National Corporation emphasizes a service mindset from its bankers, which management sees as a key driver for steady financial performance. This relationship focus is supported by a long-tenured leadership team; for instance, senior leaders have been with PRK for an average of 19 years.

The local connection is quantified by their strong regional presence. As of June 30, 2025, PRK's average deposit market share was approximately 33% in its six largest Ohio county markets. This deep local footprint is paired with growth into new geographic markets like Louisville, KY, and Charlotte, NC, which management notes have strong population growth and low unemployment rates, such as the August 2025 unemployment rate of 4.1% in Central Ohio and 4.3% in Eastern Ohio.

The relationship focus translates to solid, if measured, growth:

• Total Loans increased 3.9% for the 12-month period ended June 30, 2025.
• Total Deposits increased 2.3% for the first nine months of 2025.

Financial stability and strong capital position for a community bank

Park National Corporation maintains a capital structure that signals strength, even as it prepares for potential regulatory changes should assets cross the $10 billion threshold, which they have done twice before. This stability is a core offering for depositors and borrowers alike.

The financial strength is evident in key metrics as of mid-to-late 2025:

Metric	Value as of Latest Report Date	Date Reference
Total Assets	$9.9 billion	September 30, 2025
Common Equity Tier 1 (CET1) Ratio	13.6%	June 30, 2025
Return on Average Assets (ROAA) (YTD)	1.82%	2025 YTD (as of Sept 30, 2025)
Return on Average Tangible Common Equity (ROATCE) (YTD)	16.26%	2025 YTD (as of Sept 30, 2025)
Net Income (Q3 2025)	$47.2 million	Q3 2025
Net Income (9M 2025)	$137.4 million	First Nine Months of 2025

The company actively manages its capital structure; for example, the Total Risk-based Capital ratio saw a decline in Q3 2025 due to the payoff of $175 million of subordinated debt and $15 million of trust preferred securities. The commitment to shareholders is also a value proposition, shown by the declaration of a regular quarterly cash dividend of $1.07 per common share and a special one-time dividend of $1.25 per common share in October 2025.

Diversified financial solutions, including aircraft and consumer finance

Park National Corporation offers specialized lending outside of traditional commercial and retail banking through its subsidiaries, Scope Leasing, Inc. (Scope Aircraft Finance) and Guardian Financial Services Company (Guardian Finance Company). This diversification provides different risk/reward dynamics and specialized client service.

The scale of these specialty areas, based on year-end 2024 figures, demonstrates their significance:

Specialty Finance Segment	Loan Balance	As Percentage of Total Loans
Aircraft Finance (Scope Leasing, Inc.)	$313.9 million	4.02%
Structured Finance (to non-bank consumer finance companies)	$325.4 million	4.16%

The net charge-offs in specialty lending have historically not materially impacted Park National Corporation's overall net charge-off rates over the last 10 years. Furthermore, non-interest income, which includes fees from these services, represented approximately 21.4% of operating revenue for the nine months ended September 30, 2025.

Local decision-making combined with metro-market scale

The value here is the combination of a regional bank model with the ability to serve larger metro markets. Park National Bank is headquartered in Newark, Ohio, but its operations span regions including Central Ohio, Eastern Ohio, and the Carolinas. This structure allows for local leaders to make credit and relationship decisions while operating within a larger, well-capitalized entity.

The regional leadership team averages approximately 29 years of banking experience and 19 years of leadership tenure with Park, which reinforces the local, experienced decision-making aspect. This model supports a durable net interest margin, which stood at 4.75% at June 30, 2025.

Commitment to community investment and local economic growth

Park National Corporation states its commitment to serving customers and communities with integrity and care. This commitment is operationalized through its regional structure and focus on local economic growth in its markets. The company's bankers are dedicated to helping all those they serve achieve their financial goals and thrive in 2025. The management team is focused on execution and service excellence to position the company well for continued success in the evolving financial landscape.

Park National Corporation (PRK) - Canvas Business Model: Customer Relationships

Park National Corporation maintains a relationship-centric model, evidenced by management's stated focus on deepening relationships with our customers and communities as of the third quarter of 2025.

The core of this approach is built around personal, long-lasting relationships facilitated by local bankers. Park President Matthew Miller highlighted a focus on relationship-driven banking in the third quarter of 2025. This dedication to personal service is a sustained theme, as the Chairman and CEO David Trautman noted in early 2025 that the company's performance is sustained by the faith customers place in them to be there for them when, where and how they think best.

For commercial and wealth clients, the relationship focus translates into tangible business results, supported by the scale of the bank's operations. As of June 30, 2025, Park National Corporation reported total assets of $9.9 billion. The wealth management component is substantial, with Assets Under Management at $8.6 billion as of March 31, 2025. Commercial activity shows growth, with total loans increasing 3.4 percent for the 12-month period ended September 30, 2025. The bank's diversified revenue base included approximately 19.8% non-interest income to operating revenue for the three months ended March 31, 2025.

The community-centric approach is a measurable part of the value proposition. In 2024, Park National Corporation received twenty-five corporate, regional, local, and individual honors highlighting community impact and customer service. Furthermore, the bank actively promotes local homeownership through specific programs, such as launching the Home Loan Grant Program in Columbus and similar programs in Cincinnati, Dayton, Mansfield, Louisville, Charlotte, Spartanburg, Greenville, and Asheville in 2024. The bank maintains a significant local footprint, holding an average deposit market share of approximately 34% in its six largest county markets in Ohio as of June 30, 2024.

The high-touch service model is intentionally complemented by digital access to meet evolving customer expectations. In 2024, Park launched a new account opening platform, powered by MANTL, which features the ability to open an account from start to finish in less than five minutes. This digital enhancement supports the overall strategy to help more neighbors with financial solutions.

Here is a snapshot of the financial scale supporting these customer relationships as of late 2025:

Metric	Value/Date	Context
Total Assets	$9.9 billion (June 30, 2025)	Overall scale of the institution serving customers.
Assets Under Management (AUM)	$8.6 billion (March 31, 2025)	Indicates the volume of wealth management relationships.
Total Loans Growth (12-month)	3.4 percent (Ended Sept 30, 2025)	Reflects commercial and consumer lending relationship activity.
Total Deposits Growth (12-month)	1.4 percent (Ended Sept 30, 2025)	Shows the stability of the core funding base from customers.
Efficiency Ratio	59.79% (Q1 2025)	Indicates operational efficiency supporting service delivery.

The service delivery is supported by a team whose dedication to excellence is noted by management. Key service touchpoints include:

• Personalized service from local bankers.
• Dedicated managers for commercial and wealth clients.
• Community engagement recognized by 25 honors in 2024.
• Digital account opening in under five minutes.

The bank's commitment to shareholder returns, including a declared special one-time dividend of $1.25 per common share payable December 10, 2025, is also a reflection of the trust placed in the business model by stakeholders.

Park National Corporation (PRK) - Canvas Business Model: Channels

The Park National Bank branch network in Ohio and Kentucky

• Operating in 4 states: Kentucky, North Carolina, Ohio and South Carolina.
• Total offices: 87.
• Total ATMs: 108.
• Park National Bank is the lead bank serving Ohio, Northern Kentucky, and the Carolinas.
• Park National Bank is operating in 28 counties in Ohio and one in Kentucky.

Digital banking platforms for retail and commercial customers

Park National Corporation provides digital banking tools for personal and business customers, complementing its physical network.

Specialized subsidiaries (e.g., Scope Aircraft Finance, Guardian Finance Company)

Subsidiary Entity	Associated Business Line	Balance/Metric	Date Reference
Scope Leasing, Inc. (d.b.a. Scope Aircraft Finance)	Loans Originated	$320.6 million	March 31, 2025
Structured Finance Loans (via Guardian Financial Services Company)	Loan Balance	$310.5 million	March 31, 2025
Scope Aircraft Finance	Individual Loan Range	$200,000 to $5 million	2025

Loan production offices in expansion metro markets

Park National Corporation has expanded into new geographic markets via acquisitions and new office openings. The Louisville, Kentucky office relocation in late 2024 provides a physical presence in that expansion market.

• Louisville, Kentucky office space: 11,500 square-foot.
• Louisville office space designed for up to 35 associates.
• Louisville office opened at 2305 River Road, Suite 300 on October 21, 2024.
• Park National Corporation had total assets of $9.9 billion as of June 30, 2025.

ATMs and third-party payment networks

The channel strategy includes a network of proprietary ATMs alongside its physical offices.

Channel Component	Count	Geographic Scope
Offices	87	Ohio, Kentucky, North Carolina, South Carolina
ATMs	108	Ohio, Kentucky, North Carolina, South Carolina

Park has more than 85 offices and ATMs in Ohio, Kentucky and the Carolinas.

Park National Corporation (PRK) - Canvas Business Model: Customer Segments

You're looking at the core groups Park National Corporation serves, based on their latest reported figures through the third quarter of 2025. This isn't just about who walks in the door; it's about where the assets and loan volume are concentrated.

Retail customers within established community markets

This segment forms the foundation, rooted deeply in their primary operating areas. Park National Corporation maintains a significant physical presence to serve these local customers.

• Operating in $\mathbf{4}$ states: Kentucky, North Carolina, Ohio, and South Carolina.
• Maintains $\mathbf{87}$ offices and $\mathbf{108}$ ATMs.
• Holds the #1 bank position in $\mathbf{7}$ Ohio counties based on FDIC deposit market share data.
• Average deposit market share was approximately $\mathbf{33\%}$ in Park National Corporation's six largest Ohio county markets at June 30, 2025.

Small to mid-sized commercial businesses (C&I and CRE lending)

Commercial lending drives a substantial portion of Park National Corporation's balance sheet. The total loan portfolio size gives you a sense of the scale of this customer base.

Here's a quick look at the loan portfolio as of late 2025:

Metric	Amount (as of September 30, 2025)
Total Loans	$\mathbf{\$7.99 \text{ billion}}$
Loan Growth (YTD 9 Months 2025)	$\mathbf{2.2\%}$ (or $\mathbf{3.0\%}$ annualized)
Commercial Real Estate Loans (Owner-Occupied)	$\mathbf{33\%}$ of Commercial Real Estate Loans

The portfolio is split between fixed and variable rates, which impacts how these commercial clients manage their debt service.

• $\mathbf{47\%}$ of the loan portfolio has fixed interest rates with a weighted average contractual life of $\mathbf{86}$ months.
• $\mathbf{53\%}$ of the portfolio consists of variable rate loans with a weighted average reprice of $\mathbf{29}$ months.

High-net-worth individuals needing trust and wealth management

This group contributes significantly to fee income, which was $\mathbf{21.4\%}$ of operating revenue for the nine months ended September 30, 2025. Wealth management is a primary driver here.

The scale of assets managed for these clients is quite clear:

Metric	Amount (as of September 30, 2025)
Aggregate Assets Under Management (AUM)	$\mathbf{\$9.4 \text{ billion}}$
AUM (as of June 30, 2025)	$\mathbf{\$9.1 \text{ billion}}$

The growth from $\mathbf{\$9.1 \text{ billion}}$ to $\mathbf{\$9.4 \text{ billion}}$ in just one quarter shows strong momentum in this segment.

Homebuyers utilizing home loan grant and assistance programs

Park National Corporation serves homebuyers through its banking operations, including through its Director of Home Lending. While specific grant or assistance program dollar amounts aren't broken out here, the overall lending activity is visible.

• Total Loans were $\mathbf{\$7.96 \text{ billion}}$ at June 30, 2025.
• The company has a history of providing resources to the communities it serves.

Specialized lending clients through subsidiaries (e.g., aircraft leasing)

Park National Corporation uses subsidiaries to target specific, often out-of-market, lending niches. Scope Leasing, Inc. (d.b.a. Scope Aircraft Finance) is one such key area.

The size of these specialty loan books as of mid-2025 gives you the picture:

Specialty Lending Area	Loan Amount (as of June 30, 2025)
Scope Leasing, Inc. Loans	$\mathbf{\$320.8 \text{ million}}$
Structured Finance Loans	$\mathbf{\$292.2 \text{ million}}$

The Scope Leasing, Inc. loan balance was reported higher at $\mathbf{\$341.9 \text{ million}}$ for the first quarter of 2025. These out-of-market portfolios are noted as being subject to intensive loan monitoring.

Park National Corporation (PRK) - Canvas Business Model: Cost Structure

You're looking at the cost side of Park National Corporation's business as of late 2025, which is heavily influenced by the cost of funds and the expense of running a large, relationship-focused banking operation. Honestly, for a bank, the biggest levers are always interest paid versus interest earned, and how efficiently you manage your people and technology.

Interest expense on deposits and borrowings, a major component

While the exact dollar amount for interest expense isn't explicitly broken out in the latest reports, we can infer the cost structure's pressure points. Park National Corporation maintained a solid Net Interest Margin (NIM) of 4.72% for the third quarter of 2025, which is a testament to managing the cost of their deposits relative to their loan yields. Their core funding relies on a low-cost, core deposit profile, which supports that durable margin. The cost of interest-bearing deposits was cited as 1.74% in Q3 2025, which is a key input to the overall interest expense calculation.

Significant personnel costs for the large banker and support team

The emphasis on relationship-driven banking means personnel costs are substantial. The efficiency ratio of 55.85% for Q3 2025 suggests that non-interest expenses, which heavily feature salaries and benefits for their bankers across Ohio, Kentucky, and the Carolinas, are tightly managed relative to revenue. Park President Matthew R. Miller noted the dedication of their bankers as the foundation of their success, confirming the importance of this human capital cost.

General and administrative expenses, including occupancy and equipment

These fixed and semi-fixed costs are bundled into the overall non-interest expense calculation. For Q3 2025, the aggregate of non-interest expenses-covering personnel, G&A, and technology-was approximately $76.81 million, calculated by applying the 55.85% efficiency ratio to the reported total revenue of $137.6 million for the quarter.

Technology and data processing costs for core banking systems

Technology spend is embedded within the non-interest expense structure, supporting over 85 offices and ATMs. This cost is critical for maintaining the service excellence and execution the management team emphasizes.

Provision for credit losses, managed at a low historical rate

Managing the risk cost is paramount. Park National Corporation has historically maintained below-peer levels for net charge-offs. For Q3 2025, the annualized net charge-offs remained low at 0.10%. The Allowance for Credit Losses (ACL) as a percentage of loans stood at 1.13% at June 30, 2025.

Here's a quick look at the key financial metrics from the first nine months and third quarter of 2025 that reflect cost control and risk management:

Metric	Q3 2025 Value	9 Months 2025 Value
Net Income	$47.2 million	$137.4 million
Net Interest Margin (NIM)	4.72%	N/A
Efficiency Ratio	55.85%	N/A
Non-Interest Income to Operating Revenue Ratio (6M YTD)	N/A	~21.4%
Annualized Net Charge-Offs (NCOs)	0.10%	N/A

The components making up the non-interest expense, which is the primary area of controllable operating cost outside of funding costs, include:

• Personnel Costs: Supporting the large banker and support team.
• General and Administrative Expenses: Covering occupancy for over 85 offices and equipment.
• Technology Costs: For core banking systems and digital service delivery.

Finance: draft 13-week cash view by Friday.

Park National Corporation (PRK) - Canvas Business Model: Revenue Streams

You're looking at how Park National Corporation brings in its money, which is pretty standard for a solid regional bank. The main engine, as you'd expect, is the spread between what they earn on their assets and what they pay out on their liabilities. That's the Net Interest Income (NII) from loans and investment securities, and it's definitely the primary source of revenue for Park National Corporation.

For the first quarter of 2025, Park National Corporation saw its Net Interest Income hit $104,377 thousand. That represented a solid 9.2% increase when you stack it up against the first quarter of 2024, showing the core business was performing well early in the year.

The secondary, but still important, revenue component is Non-interest income. For the twelve-month period ending December 31, 2024, this category made up approximately 23.5% of the total operating revenue. This diversified income stream helps cushion the bank when interest rate environments shift. You'll want to keep an eye on this mix, as it shows how much they rely on service fees versus pure lending income.

Here's a quick look at how that Non-interest income was broken down for the full year 2024, which gives you a good sense of the fee-based revenue drivers:

Non-Interest Income Component (2024)	Percentage of Total Non-Interest Income
Fiduciary Activities	35%
Interchange Income	21%
Other Fee Income	21%
Service Charges	7%
Other Service Income	10%
BOLI (Bank Owned Life Insurance)	6%

The wealth management side, which falls under Fiduciary Activities, is a significant fee generator. At December 31, 2024, Park National Corporation had aggregate assets under management of $8.8 billion. This feeds directly into that 35% slice of the non-interest income pie.

When you look at the retail banking side, you're seeing revenue generated from things like interchange and service charges. For the first nine months of 2025, Park National Corporation posted a net income of $137.4 million. That's a strong bottom-line result that aggregates all these revenue sources, plus the NII, after accounting for all the operating costs.

To be defintely clear on the other revenue sources that feed into that non-interest income bucket, you're looking at:

• Interchange and service charge income from retail banking.
• Income from fiduciary and wealth management fees.
• Other service income streams.
• Income related to Bank Owned Life Insurance (BOLI).

Remember, Park National Corporation had total assets of about $9.9 billion as of March 31, 2025, which supports the scale of the loan portfolio generating that primary NII.