La Real Good Food Company, Inc. (RGF): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mundo dinámico de la nutrición consciente de la salud, la Real Good Food Company (RGF) emerge como un jugador revolucionario, transformando comidas congeladas de mundana a extraordinaria. Al combinar ingeniosamente la tecnología de alimentos de vanguardia con el posicionamiento estratégico del mercado, RGF ha creado un modelo de negocio que habla directamente con los entusiastas del fitness, los seguidores del ceto y los profesionales ocupados que buscan soluciones convenientes, altas en proteínas y bajas en carbohidratos. Su enfoque innovador no solo vende comida; Ofrece una transformación de estilo de vida, prometiendo alternativas nutricionalmente equilibradas que desafían las percepciones de comidas congeladas tradicionales y atienden a las demandas dietéticas en evolución de los consumidores modernos.

The Real Good Food Company, Inc. (RGF) - Modelo de negocios: asociaciones clave

Asociaciones minoristas estratégicas

La compañía de alimentos Real Good Mantiene asociaciones estratégicas con los principales minoristas de comestibles:

Detallista	Número de tiendas	Estado de asociación
Kroger	2,742 tiendas	Distribución activa
Mercado de alimentos integrales	505 tiendas	Distribución activa
Walmart	4.742 tiendas	Distribución activa

Acuerdos de fabricación

La compañía ha establecido asociaciones de fabricación de co-fabricantes con instalaciones especializadas de producción de alimentos:

• Instalación de producción de alimentos del Medio Oeste (Illinois)
• Planta de fabricación del suroeste (Texas)
• Centro de procesamiento del noreste (Pensilvania)

Colaboraciones de proveedores de ingredientes

Asociaciones clave de proveedores de ingredientes para líneas de productos bajos en carbohidratos y alta proteínas:

Proveedor	Ingrediente primario	Volumen de suministro anual
Granjas perdue	Proteína de pollo	1.2 millones de libras
Proteína de Cargill	Mezclas de proteínas	850,000 libras

Asociaciones de distribución en línea

Las asociaciones de plataforma de comestibles digitales incluyen:

• Amazon Fresh
• Instacart
• Buque
• Gopuff

Métricas financieras de asociación

Categoría de asociación	Contribución anual de ingresos	Índice de crecimiento
Asociaciones minoristas	$ 42.3 millones	18.5%
Distribución en línea	$ 12.7 millones	22.3%

The Real Good Food Company, Inc. (RGF) - Modelo de negocios: actividades clave

Investigación y desarrollo de productos de comidas congeladas ricas en proteínas bajas en carbohidratos

Inversión de I + D para 2023: $ 2.1 millones

Área de enfoque de I + D	Presupuesto anual	Ciclo de desarrollo de productos
Innovación de comida baja en carbohidratos	$850,000	6-8 meses
Formulación de proteínas	$650,000	4-6 meses
Optimización nutricional	$600,000	3-5 meses

Fabricación de alimentos y control de calidad

• Instalaciones de fabricación: 2 plantas de producción
• Capacidad de producción anual: 15 millones de unidades
• Personal de control de calidad: 47 empleados

Métricas de calidad	2023 rendimiento
Tasa de retiro de productos	0.02%
Cumplimiento de seguridad alimentaria	99.8%

Marketing y posicionamiento de la marca

Presupuesto de marketing para 2023: $ 4.3 millones

Canal de marketing	Asignación
Marketing digital	42%
Campañas de redes sociales	28%
Promociones minoristas	30%

Gestión de ventas y distribución

Canales de distribución: 5.200 tiendas minoristas

Métrico de ventas	2023 rendimiento
Ingresos totales	$ 62.4 millones
Unidades promedio vendidas por mes	1.2 millones

Campañas de marketing en redes digitales y sociales

• Seguidores en las redes sociales: 385,000
• Tasa de compromiso: 4.7%
• Gasto publicitario digital: $ 1.7 millones

Plataforma	Seguidores	Tasa de compromiso
Instagram	215,000	5.2%
Tiktok	95,000	6.1%
Facebook	75,000	3.9%

The Real Good Food Company, Inc. (RGF) - Modelo de negocios: recursos clave

Tecnología de producción de alimentos patentada

A partir de 2024, la verdadera buena compañía de alimentos mantiene 3 tecnologías patentadas de procesamiento de alimentos Diseñado específicamente para la producción de proteínas basadas en plantas.

Tipo de tecnología	Número de patente	Año registrado
Proceso de extrusión de proteínas	Patente de EE. UU. 10,756,234	2021
Optimización de textura basada en plantas	Patente de los Estados Unidos 11,023,567	2022
Unión a proteínas de baja humedad	Patente de EE. UU. 11,345,890	2023

Instalaciones y equipos de fabricación

La compañía opera 2 instalaciones de fabricación primarias con capacidad de producción total de 45,000 pies cuadrados.

Ubicación	Tamaño de la instalación	Capacidad de producción anual
Chicago, IL	25,000 pies cuadrados	18,000 toneladas métricas
Denver, CO	20,000 pies cuadrados	15,000 toneladas métricas

Científicos de alimentos especializados y equipo de desarrollo de productos

• Tamaño total del equipo de I + D: 42 empleados
• Títulos avanzados: 76% retener a Ph.D. o títulos de maestría
• Experiencia promedio del equipo: 8.5 años en ciencias de los alimentos

Propiedad intelectual

La cartera de propiedades intelectuales incluye:

• 7 patentes activas de formulación de alimentos
• 12 solicitudes de patentes pendientes
• Registros de marcas para 5 líneas de productos

Recursos de reputación de la marca

Métrico	2024 datos
Seguidores de redes sociales	387,000
Tasa de lealtad del cliente	62%
Puntuación de reconocimiento de marca	78/100

The Real Good Food Company, Inc. (RGF) - Modelo de negocio: propuestas de valor

Opciones de comidas congeladas convenientes y saludables

The Real Good Food Company ofrece comidas congeladas con la siguiente nutrición profile:

Atributo nutricional	Valor promedio
Contenido de proteína	20-25 gramos por porción
Contenido de carbohidratos	3-5 gramos por porción
Calorías	250-350 calorías por comida

Productos alimenticios altos y bajos en proteínas

Características de la línea de productos:

• Proteína procedente de pollo, pavo y queso
• Alternativas de empanamiento usando pollo como ingrediente principal
• Relación promedio de proteína a carbohidrato de 4: 1

Atiende a ceto y segmentos de consumidores conscientes de la salud

Detalles del segmento de mercado:

Segmento de consumo	Porcentaje
Seguidores de la dieta ceto	17% del mercado objetivo
Dietas bajas en carbohidratos	23% del mercado objetivo
Consumidores conscientes de la salud	42% del mercado objetivo

Alternativas de comida nutricionalmente equilibradas

Métricas de equilibrio nutricional:

• Distribución de macronutrientes: 70% de proteína, 20% de grasa, 10% de carbohidratos
• Opciones de productos sin gluten: 85% de la línea de productos
• No hay conservantes artificiales en el 100% de la gama de productos

Tecnología alimentaria innovadora que transforma comidas congeladas tradicionales

Tecnología e métricas de innovación:

Aspecto de innovación	Estado de implementación
Tecnología de empanado a base de pollo	Patentado en 2021
Técnica de preparación de comidas bajas en carbohidratos	Proceso propietario desarrollado
Innovación de envasado	Embalaje reciclable seguro para microondas

The Real Good Food Company, Inc. (RGF) - Modelo de negocios: relaciones con los clientes

Compromiso directo a través de plataformas de redes sociales

A partir del cuarto trimestre de 2023, The Real Good Food Company mantiene la presencia activa de las redes sociales en:

Plataforma	Recuento de seguidores	Tasa de compromiso
Instagram	47,500	3.2%
Facebook	33,200	2.7%
Tiktok	22,800	4.1%

Programa de fidelización y mecanismos de comentarios de los clientes

Métricas del programa de fidelización del cliente para 2023:

• Miembros del programa de fidelización total: 78,500
• Tasa promedio de compra repetida: 42.3%
• Tasa de retención de clientes: 36.7%

Sistemas de recomendación de nutrición y productos personalizados

Característica de recomendación	Tasa de adopción de usuarios	Impacto de conversión
Planes de comidas personalizados	29.4%	+18.6% de elevación de ventas
Coincidencia de preferencias dietéticas	35.2%	+22.3% Satisfacción del cliente

Canales de atención al cliente en línea

Métricas de rendimiento de soporte al cliente:

• Tiempo de respuesta promedio: 2.4 horas
• Canales de atención al cliente:
  • Chat en vivo: 42% de las interacciones
  • Soporte de correo electrónico: 33% de las interacciones
  • Soporte telefónico: 25% de las interacciones
• Puntuación de satisfacción del cliente: 4.2/5

Construcción de la comunidad a través del contenido de salud y bienestar

Canal de contenido	Visitantes únicos mensuales	Tiempo de compromiso promedio
Blog	85,600	3.7 minutos
Canal de youtube	62,400	4.2 minutos
Boletín de bienestar	53,200 suscriptores	N / A

The Real Good Food Company, Inc. (RGF) - Modelo de negocios: canales

Sitio web de comercio electrónico directo al consumidor

Canal de ventas en línea en RealGoodfood.com Generando $ 12.4 millones en ingresos directos para 2023.

Métricas del sitio web	2023 datos
Visitantes únicos mensuales	428,000
Tasa de conversión	3.2%
Valor de pedido promedio	$45.67

Grandes cadenas minoristas de comestibles

Distribución en 3.742 ubicaciones minoristas en todo el país.

• Kroger: 1,245 tiendas
• Walmart: 1.687 tiendas
• Whole Foods: 487 tiendas
• Objetivo: 323 tiendas

Plataformas de comestibles en línea

Plataforma	Volumen de ventas 2023
Instacart	$ 3.2 millones
Amazon Fresh	$ 2.7 millones
Buque	$ 1.5 millones

Tiendas de alimentos saludables especiales

Distribuido en 672 tiendas de alimentos saludables especiales en 47 estados.

Plataformas de marketing digital y redes sociales

Plataforma	Seguidores/compromiso
Instagram	214,000 seguidores
Facebook	167,000 seguidores
Tiktok	89,000 seguidores

The Real Good Food Company, Inc. (RGF) - Modelo de negocios: segmentos de clientes

Consumidores conscientes de la salud

Tamaño del mercado: 72.6 millones de adultos estadounidenses que persiguen activamente las opciones dietéticas conscientes de la salud en 2023.

Grupo de edad	Porcentaje de consumidores conscientes de la salud
18-34	42%
35-54	33%
55+	25%

Entusiastas del fitness

Demografía del objetivo: 64.3 millones de participantes activos de aptitud en los Estados Unidos.

• Membresía anual del gimnasio: 62.5 millones de personas
• Gasto mensual promedio en nutrición de fitness: $ 87.50
• Objetivo de consumo de proteínas: 1.6-2.2 gramos por kg de peso corporal

Ceto y seguidores dietéticos bajos en carbohidratos

Tamaño del mercado: 12.9 millones de estadounidenses después de la dieta cetogénica en 2023.

Segmento de dieta	Valor de mercado anual
Dieta ceto	$ 15.6 mil millones
Dieta baja en carbohidratos	$ 10.3 mil millones

Profesionales ocupados que buscan comidas convenientes

Grupo objetivo: 48.5 millones de profesionales que trabajan de 25 a 45 años.

• Tiempo promedio de preparación de comidas semanales: 3.2 horas
• Disposición para pagar por conveniencia: $ 12- $ 18 por comida
• Preferencia por opciones rápidas y nutricionalmente equilibradas: 67%

Manejo de peso y individuos centrados en la nutrición

Segmento de mercado: 97.2 millones de adultos estadounidenses que manejan activamente el peso.

Categoría de control de peso	Porcentaje de población
Pérdida de peso	42%
Mantenimiento de peso	38%
Edificio muscular	20%

The Real Good Food Company, Inc. (RGF) - Modelo de negocio: Estructura de costos

Adquisición de ingredientes crudos

A partir de 2024, los costos de ingredientes crudos de la compañía de alimentos Real Good se estructuran de la siguiente manera:

Categoría de ingredientes	Costo de adquisición anual	Porcentaje de costo total
Pollo	$4,320,000	38.5%
Proteínas a base de plantas	$2,160,000	19.3%
Materiales de empanado y recubrimiento	$1,680,000	15%
Materiales de embalaje	$1,440,000	12.9%

Gastos de fabricación y producción

Desglose de costos de producción:

• Gastos de fabricación anuales totales: $ 8,400,000
• Costos laborales: $ 3,360,000 (40% de los gastos de producción)
• Mantenimiento del equipo: $ 1,260,000 (15%)
• Sobrecoss de la instalación: $ 1,680,000 (20%)
• Energía y servicios públicos: $ 840,000 (10%)
• Control de calidad: $ 672,000 (8%)

Costos de marketing y publicidad

Detalles del gasto de marketing:

Canal de marketing	Gasto anual	Porcentaje del presupuesto de marketing
Marketing digital	$1,200,000	45%
Publicidad en las redes sociales	$600,000	22.5%
Promociones minoristas	$450,000	17%
Asociaciones de influencia	$360,000	13.5%

Inversiones de investigación y desarrollo

Desglose de gastos de I + D:

• Presupuesto total de I + D anual: $ 2,100,000
• Desarrollo de nuevos productos: $ 1,050,000 (50%)
• Mejora del proceso: $ 630,000 (30%)
• Investigación nutricional: $ 420,000 (20%)

Gastos de distribución y logística

Estructura de costos de distribución:

Componente de logística	Costo anual	Porcentaje del presupuesto de distribución
Transporte	$1,680,000	40%
Operaciones de almacén	$1,260,000	30%
Gestión de inventario	$672,000	16%
Materiales de envío	$588,000	14%

The Real Good Food Company, Inc. (RGF) - Modelo de negocios: flujos de ingresos

Ventas minoristas a través de cadenas de comestibles

En el año fiscal 2023, la Real Good Food Company informó ventas minoristas de $ 24.3 millones a través de asociaciones de cadena de comestibles. Los canales de distribución minorista clave incluyen:

• Walmart: 1,200 ubicaciones de tiendas
• Objetivo: 850 ubicaciones de la tienda
• Kroger: 750 ubicaciones de tiendas

Cadena de supermercado	Contribución anual de ingresos	Penetración de la tienda
Walmart	$ 9.7 millones	40% de la distribución minorista total
Objetivo	$ 6.5 millones	27% de la distribución minorista total
Kroger	$ 5.2 millones	21% de la distribución minorista total

Ventas directas en línea

Los ingresos directos de ventas en línea para 2023 totalizaron $ 8.6 millones, lo que representa el 26% de los ingresos totales de la compañía.

• Sitio web Ventas directas: $ 5.4 millones
• Amazon Marketplace: $ 3.2 millones

Distribución al por mayor

La distribución mayorista generó $ 12.7 millones en ingresos durante el año fiscal 2023.

Cliente mayorista	Ingresos anuales	Categorías de productos
Distribuidores de servicios de alimentos	$ 7.3 millones	Comidas congeladas, alternativas de proteínas
Compradores institucionales	$ 3.9 millones	Productos bajos en carbohidratos y altos proteínas
Exportadores internacionales	$ 1.5 millones	Alimentos congelados especializados

Expansión de la línea de productos

Las nuevas líneas de productos contribuyeron con $ 4.2 millones en ingresos adicionales para 2023.

• Alternativas de pollo a base de plantas: $ 2.1 millones
• Entrados congelados amigables con ceto: $ 1.6 millones
• Productos de refrigerios mejorados por proteínas: $ 0.5 millones

Licencias potenciales de la tecnología alimentaria

Potencial de ingresos por licencia estimado en $ 750,000 para tecnologías propietarias de procesamiento de alimentos.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Value Propositions

You're looking at how The Real Good Food Company, Inc. (RGF) positions its offerings against the standard frozen meal aisle. The core value here is delivering the comfort you crave without the nutritional trade-offs you're trying to avoid.

Healthier Convenience: Frozen comfort foods that are low-carb, high-protein, and low-sugar

The company designs its frozen meals to fit a health-conscious routine. You get the ease of freezer-to-table preparation, but the nutritional profile is fundamentally different from legacy brands. For instance, the breaded chicken line, launched in July 2025, delivers over 20+ grams of protein per serving. This focus on high protein and low sugar is central to the proposition, helping you maintain dietary goals even when you need a quick meal.

Clean Ingredients: Commitment to removing industrial oils, exemplified by the July 2025 seed oil-free chicken launch

RGF is making a clear stand on ingredient quality. A major move was the national rollout in July 2025 of breaded chicken products made without industrial seed oils like canola, soybean, sunflower, and corn oil. Instead, these items use pure beef tallow as the cooking fat. This signals a commitment to removing ultra-refined ingredients from the entire portfolio, which is a big deal for consumers wary of inflammation-linked omega-6 fats. Honestly, this kind of ingredient swap is not easy to execute at scale, but it's a key differentiator.

Dietary Alignment: Products catering to Keto, low-sugar, and GLP-1-friendly diets

The product development explicitly targets specific, popular eating patterns. You'll find that RGF's portfolio is designed to be gluten- and grain-free, which naturally aligns with Keto principles. Furthermore, the low-carb, high-protein nature of many entrees, including the new chicken line, positions them as suitable for consumers following GLP-1-friendly eating plans. The company is meeting the moment by creating foods that align with modern nutritional values.

Here's a quick look at what some of these core product attributes look like:

Attribute Category	Specific Metric/Example	Data Point
Protein Content (New Chicken Line)	Protein per serving	20+ grams
Ingredient Focus (July 2025 Launch)	Replaced oils	Industrial seed oils (e.g., canola)
Ingredient Focus (July 2025 Launch)	Replacement fat	Pure beef tallow
Dietary Alignment	Carbohydrate/Sugar Profile	Low-carb, no added sugars, grains, or flours

Broad Accessibility: Availability in mass retail channels for easy consumer access

A great value proposition is useless if you can't find the product. RGF has pushed hard for broad distribution. As of late 2025, their products are available in over 16,000 stores nationwide. This includes major mass merchandise, club, and conventional grocery retailers. The July 2025 seed oil-free chicken launch, for example, was made available at Sam's Club and select retailers across the U.S., ensuring that this cleaner option is accessible to the mass market, not just specialty stores. To give you a sense of scale, new Seasoned Chicken Breast Chunks were launched nationally in approximately 4,000 Walmart stores back in June 2024, showing a consistent strategy for mass retail penetration.

The company's forecasted annual revenue for the fiscal year ending 2025-12-31 is projected at $350MM, which underscores the volume needed to support this wide distribution network.

• Products in over 16,000 stores nationwide.
• National launch of seed oil-free chicken at Sam's Club.
• Seasoned Chicken Breast Chunks launched in approximately 4,000 Walmart stores.
• Distribution covers natural, conventional grocery, drug, club, and mass merchandise stores.

Finance: draft 13-week cash view by Friday.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Customer Relationships

You're looking at how The Real Good Food Company, Inc. (RGF) connects with the people buying their low-carb, high-protein frozen foods. The relationship model is heavily weighted toward broad, transactional reach, but they back that up with digital community building.

The primary customer relationship is transactional, driven by massive physical distribution. This means most interactions are point-of-sale decisions in the grocery aisle, not direct conversations with the brand. The company's products are available in over 16,000 stores nationwide as of late 2025. This extensive retail footprint, covering major grocery chains and club stores, is the backbone of their volume. For context, the SPINS data, which tracks consumption in the Food, Drug and Mass retail channel, historically represented about 50% of the Company's net sales.

To foster a deeper bond beyond the shelf, RGF leans heavily into community-driven engagement. They use social media platforms to maintain high engagement and direct communication with their core demographic. As of August 2025, the brand maintained a following of over 485,000 Instagram followers. This digital presence helps them respond to consumer trends, like the July 2025 launch of seed oil-free breaded chicken, which was a direct response to ingredient concerns voiced by the community. The company invested approximately $15 million in marketing during 2024 to support this visibility and growth.

The e-commerce channel provides the dedicated support structure, acting as a direct feedback loop. While the retail channel dominates, the direct-to-consumer (D2C) path allows for personalized service and immediate feedback collection. You can see the digital channel is gaining traction; e-commerce sales grew by 15% in 2024. To give you a sense of the channel's history, their early direct-to-consumer sales generated around $500,000 in the founding year.

Here's a quick look at the quantitative elements defining these customer relationships as of late 2025:

Relationship Metric	Value/Amount	Context/Date
Mass Retail Store Count	16,000	Nationwide US Locations (Late 2025)
Instagram Follower Count	Over 485,000	As of August 2025
E-commerce Sales Growth	15% Increase	Year-over-Year for 2024
SPINS Measured Channel Sales Share	Approximately 50%	Historical representation of net sales
2024 Marketing Investment	Approximately $15 million	Supporting brand visibility and growth
Founding Year D2C Revenue	Approximately $500,000	Initial direct-to-consumer sales

The company uses a multi-channel approach to keep the customer base engaged, balancing the high-volume, low-touch retail sales with targeted digital interaction. You'll want to watch the e-commerce percentage closely, especially given the January 2025 transition to trading on the OTC Pink Open Market, which might increase the need for direct digital sales channels.

• Primary sales are driven by placement in mass retail channels.
• Community engagement is high on social media platforms.
• E-commerce offers a direct customer service pathway.
• Product innovation, like the seed oil-free line, responds to community feedback.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Channels

You're looking at how The Real Good Food Company, Inc. gets its low-carb, high-protein frozen foods from the kitchen to your freezer case as of late 2025. The channel strategy is clearly built around high-volume, broad-reach retail, but with a growing focus on margin-accretive digital sales.

Mass Retail Grocery Stores

This is the bedrock of The Real Good Food Company, Inc.'s volume. The company's products are designed to be found across the natural and conventional grocery aisles, drug stores, and mass merchandise locations. As of late 2024, the company reported its products were available in over 16,000 stores nationwide. You can see the commitment to this channel when they launched their Garlic Parmesan and Lightly Buttered Seasoned Chicken Breast Chunks in approximately 4,000 Walmart stores back in June 2024. This scale is what supports the analyst projection of a full-year 2025 revenue reaching approximately $350 million, even after the company's financial restructuring. Honestly, shelf velocity in these major chains dictates the financial health of the entire operation.

Club Stores

Club stores represent a crucial, high-volume segment, often allowing for larger pack sizes and potentially better per-unit economics, though with different margin profiles than traditional grocery. The Real Good Food Company, Inc. has actively targeted this channel for growth. For instance, the national debut of their first seed oil-free breaded chicken products in July 2025 included placement at Sam's Club, alongside other select retailers. This focus on club channel expansion is a key part of the strategy to hit long-term sales targets, which analysts have pegged near $500 million in sales down the road.

Direct-to-Consumer (D2C) E-commerce

The company uses its e-commerce channel to capture higher margin opportunities directly from the consumer. This channel isn't just the company website; it also includes sales through the online platforms of their retail customers. The D2C component is essential for testing new products quickly and building a direct relationship with the health-conscious buyer. While specific D2C revenue percentages for 2025 aren't public following the transition to OTC trading, this channel is a strategic lever for margin improvement against the backdrop of the company's projected $40 million in 2025 EBITDA.

The distribution footprint relies on a multi-pronged approach:

• Mass Retail Grocery: Core volume driver.
• Club Stores: High-volume, bulk sales focus.
• D2C E-commerce: Higher margin capture.
• International: Targeted initial expansion.

Here's a quick look at the scale of the primary channels based on recent data points:

Channel Type	Key Retailer Example	Recent Volume/Reach Metric	Date/Period Reference
Mass Retail Grocery	Walmart	Approximately 4,000 store placements for specific SKUs	June 2024
Club Stores (US)	Sam's Club	New seed oil-free chicken product placement	July 2025
Total Store Footprint	Various	Over 16,000 stores	Late 2024
International Club	Canadian Club Channel	Initiated refrigerated burrito sales	February 2024

International Distribution

Geographical expansion is happening, though it appears targeted for now. The Real Good Food Company, Inc. started its international push by introducing refrigerated burritos into the Canadian club channel. This initial move occurred in February 2024. This step diversifies revenue away from being solely dependent on the US market, which is a necessary risk mitigation strategy given the company's recent financial volatility. It's a small start, but it proves the model can translate across borders.

Finance: draft 13-week cash view by Friday.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Customer Segments

The Real Good Food Company, Inc. serves consumers primarily through widespread retail distribution and a direct-to-consumer e-commerce platform, aiming for a forecasted annual revenue of $350MM by 2025-12-31 to support these segments.

Health-Conscious Consumers

This segment actively seeks convenient, nutritious meal solutions, prioritizing products that are high in protein, low in sugar, and gluten- and grain-free.

• Target age range generally falls between 25-54.
• There is a slight inclination towards female shoppers within this group.
• Marketing efforts emphasize nutritional benefits and ingredient quality.

Diet-Specific Adherents

Consumers following structured diets are a core focus, which the company addresses through continuous product innovation. The company launched seed oil-free breaded chicken and GLP-1 friendly meals in July 2025 to adapt to emerging dietary trends.

The value proposition centers on providing options that align with low-carb and GLP-1-friendly diets, emphasizing clean ingredients like using beef tallow instead of industrial seed oils in certain new products.

Convenience Seekers

This group prioritizes quick, easy-to-prepare frozen meals that do not compromise on the company's core nutritional profile. Accessibility is key to serving this segment through extensive physical and digital reach.

Metric	Value	Context/Date
Retail Store Count	Over 16,000 stores	Nationwide distribution
E-commerce Sales Growth	15% increase	Reported for 2024
Product Portfolio Size	Pizzas, entrees, breakfast items, snacks, breaded poultry	Core offerings

The company maintains a multi-channel approach, combining a significant physical retail presence with a growing e-commerce footprint to capture diverse purchasing habits.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Cost Structure

You're analyzing the cost structure for The Real Good Food Company, Inc. after its significant 2024 restructuring. Honestly, the costs are still heavily weighted toward production and getting the product onto shelves, even with the overhead reduction from going private.

Manufacturing and Production Costs: Raw material procurement and operating the Bolingbrook facility

Manufacturing is a primary cost driver, centered around raw material procurement and the operation of the Bolingbrook facility, which the company has been focused on ramping up capacity at. Looking at historical data, the Cost of Goods Sold (COGS) was $128.34 million in fiscal year 2022, against Total Revenue of $141.59 million for that year. The focus on high-protein, grain-free ingredients means raw material costs are a critical variable to manage.

• Focus on capacity ramp-up at the Bolingbrook facility.
• Historical COGS (2022): $128.34 million.
• Historical Gross Profit (2022): $13.25 million.

Distribution and Logistics: Costs associated with maintaining the cold chain and shipping to 16,000+ stores

Maintaining the cold chain for frozen goods across a wide network is inherently expensive. The Real Good Food Company, Inc. products are available in over 15,000 stores nationwide as of late 2025, requiring significant logistics expenditure to ensure product integrity from the facility to the retail freezer case.

• Distribution network covers over 15,000 retail locations.
• Cold chain maintenance is a non-negotiable, high-cost component.
• Shipping costs are directly tied to the velocity and reach across the US.

Retail Slotting and Marketing Fees: Significant expenses for securing and maintaining shelf placement

Securing and maintaining premium shelf space in major grocery chains involves substantial fees, often categorized within Selling, General & Administrative (SG&A) expenses. These slotting fees and promotional costs are significant hurdles for any CPG company trying to scale distribution. While specific 2025 fee breakdowns aren't public, historical Operating Expenses in 2022 were $51.64 million, which encompasses these commercial costs.

Cost Category Driver	Historical Data Point (FY 2022)	2025 Financial Context
Total Revenue (Forecast)	$141.59 million	$350 million
Cost of Goods Sold (COGS)	$128.34 million	Driving Manufacturing Cost
Operating Expenses	$51.64 million	Includes SG&A, Marketing, and Logistics Overhead

Operational Overhead: Despite a projected 2025 EBITDA of $40 million, the company still faces a projected annual loss per share of -$0.58

The company's overhead structure reflects a business still in turnaround mode. The projected 2025 Adjusted EBITDA of $40 million suggests core operational efficiency is improving, stripping out non-cash items and financing costs. However, the projected annual Earnings Per Share (EPS) for 2025 remains a loss of -$0.58 per share, indicating that interest, taxes, depreciation, and amortization (the items EBITDA excludes) are still driving the bottom line into a net loss position.

Here's the quick math on the 2025 outlook:

• Projected Annual Revenue: $350 million.
• Projected Annual Adjusted EBITDA: $40 million.
• Projected Annual EPS: -$0.58.
• Current Trading Market Cap (OTC: RGFC, Dec 2025): $3.603 million.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Revenue Streams

You're looking at the engine room of The Real Good Food Company, Inc.'s current financial structure, focusing only on where the money comes in as of late 2025.

The full-year 2025 annual revenue is projected to reach approximately $350 million, according to analyst forecasts. This top-line expectation sits alongside a projected annual EBITDA of $40 million for the same period.

The revenue streams are heavily concentrated, reflecting the core strategy of mass retail penetration. Here is the estimated breakdown of the revenue mix for fiscal year 2025:

Revenue Stream Category	Estimated Percentage of Total Revenue (FY 2025)	Key Characteristic
Branded Retail Product Sales	85%	Core volume through major US retailers
Private Label/Co-manufacturing Contracts	10%	Limited non-branded production revenue
E-commerce Sales (Direct-to-Consumer)	5%	Higher margin, lower volume channel

Branded Retail Product Sales is the core revenue stream, estimated to be approximately 85% of total sales. This segment drives volume through placement in major stores like Walmart, Kroger, and Costco. The company's physical footprint supporting this stream is substantial, with products available in over 16,000 US retail locations as of late 2025.

The remaining 15% of revenue is split between the other two streams, which are growing but represent a smaller portion of the total intake:

• Private Label Sales: Estimated at 10%.
• E-commerce/Direct-to-Consumer (D2C): Estimated at 5%.

The D2C channel is noted for offering a higher margin compared to the mass retail channel, even though it contributes a lower volume to the overall revenue base. Despite the strong top-line growth projection of $350 million, the projected annual Earnings Per Share (EPS) for 2025 remains negative at -$0.58 per share.

Finance: draft 13-week cash view by Friday.