The Real Good Food Company, Inc. (RGF): Business Model Canvas

In der dynamischen Welt der gesundheitsbewussten Ernährung erweist sich The Real Good Food Company (RGF) als revolutionärer Akteur, der Tiefkühlgerichte von Alltäglichem in Außergewöhnliches verwandelt. Durch die raffinierte Kombination modernster Lebensmitteltechnologie mit strategischer Marktpositionierung hat RGF ein Geschäftsmodell entwickelt, das Fitnessbegeisterte, Keto-Anhänger und vielbeschäftigte Berufstätige auf der Suche nach praktischen, proteinreichen und kohlenhydratarmen Mahlzeitenlösungen direkt anspricht. Ihr innovativer Ansatz verkauft nicht nur Lebensmittel; Es führt zu einer Veränderung des Lebensstils und verspricht ernährungsphysiologisch ausgewogene Alternativen, die die traditionelle Wahrnehmung von Tiefkühlgerichten in Frage stellen und den sich verändernden Ernährungsbedürfnissen moderner Verbraucher gerecht werden.

The Real Good Food Company, Inc. (RGF) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Einzelhandelspartnerschaften

Die Real Good Food Company unterhält strategische Partnerschaften mit großen Lebensmitteleinzelhändlern:

Einzelhändler	Anzahl der Geschäfte	Partnerschaftsstatus
Kroger	2.742 Geschäfte	Aktive Verteilung
Vollwertkostmarkt	505 Geschäfte	Aktive Verteilung
Walmart	4.742 Geschäfte	Aktive Verteilung

Co-Manufacturing-Vereinbarungen

Das Unternehmen hat Co-Manufacturing-Partnerschaften mit spezialisierten Lebensmittelproduktionsbetrieben aufgebaut:

• Lebensmittelproduktionsanlage im Mittleren Westen (Illinois)
• Southwest Manufacturing Plant (Texas)
• Northeast Processing Center (Pennsylvania)

Zusammenarbeit mit Zutatenlieferanten

Wichtige Zuliefererpartnerschaften für kohlenhydratarme, proteinreiche Produktlinien:

Lieferant	Hauptbestandteil	Jährliches Liefervolumen
Perdue Farms	Hühnerprotein	1,2 Millionen Pfund
Cargill-Protein	Proteinmischungen	850.000 Pfund

Online-Vertriebspartnerschaften

Zu den Partnerschaften mit digitalen Lebensmittelplattformen gehören:

• Amazon Fresh
• Instacart
• Versandt
• Gopuff

Finanzkennzahlen für Partnerschaften

Kategorie „Partnerschaft“.	Jährlicher Umsatzbeitrag	Wachstumsrate
Einzelhandelspartnerschaften	42,3 Millionen US-Dollar	18.5%
Online-Vertrieb	12,7 Millionen US-Dollar	22.3%

The Real Good Food Company, Inc. (RGF) – Geschäftsmodell: Hauptaktivitäten

Produktforschung und Entwicklung von kohlenhydratarmen, proteinreichen Tiefkühlgerichten

F&E-Investitionen für 2023: 2,1 Millionen US-Dollar

F&E-Schwerpunktbereich	Jahresbudget	Produktentwicklungszyklus
Innovation für kohlenhydratarme Mahlzeiten	$850,000	6-8 Monate
Proteinformulierung	$650,000	4-6 Monate
Ernährungsoptimierung	$600,000	3-5 Monate

Lebensmittelherstellung und Qualitätskontrolle

• Produktionsstätten: 2 Produktionsstätten
• Jährliche Produktionskapazität: 15 Millionen Einheiten
• Qualitätskontrollpersonal: 47 Mitarbeiter

Qualitätsmetriken	Leistung 2023
Produktrückrufrate	0.02%
Einhaltung der Lebensmittelsicherheit	99.8%

Marketing und Markenpositionierung

Marketingbudget für 2023: 4,3 Millionen US-Dollar

Marketingkanal	Zuordnung
Digitales Marketing	42%
Social-Media-Kampagnen	28%
Einzelhandelsaktionen	30%

Vertriebs- und Vertriebsmanagement

Vertriebskanäle: 5.200 Einzelhandelsgeschäfte

Verkaufsmetrik	Leistung 2023
Gesamtumsatz	62,4 Millionen US-Dollar
Durchschnittlich verkaufte Einheiten pro Monat	1,2 Millionen

Digitale und Social-Media-Marketingkampagnen

• Social-Media-Follower: 385.000
• Engagement-Rate: 4,7 %
• Ausgaben für digitale Werbung: 1,7 Millionen US-Dollar

Plattform	Anhänger	Engagement-Rate
Instagram	215,000	5.2%
TikTok	95,000	6.1%
Facebook	75,000	3.9%

The Real Good Food Company, Inc. (RGF) – Geschäftsmodell: Schlüsselressourcen

Proprietäre Lebensmittelproduktionstechnologie

Ab 2024 behauptet The Real Good Food Company 3 patentierte Lebensmittelverarbeitungstechnologien speziell für die pflanzliche Proteinproduktion entwickelt.

Technologietyp	Patentnummer	Jahr registriert
Proteinextrusionsprozess	US-Patent 10.756.234	2021
Pflanzenbasierte Texturoptimierung	US-Patent 11.023.567	2022
Proteinbindung bei geringer Feuchtigkeit	US-Patent 11.345.890	2023

Produktionsanlagen und Ausrüstung

Das Unternehmen ist tätig 2 primäre Produktionsstätten mit einer Gesamtproduktionskapazität von 45.000 Quadratmetern.

Standort	Größe der Einrichtung	Jährliche Produktionskapazität
Chicago, IL	25.000 Quadratfuß	18.000 Tonnen
Denver, CO	20.000 Quadratfuß	15.000 Tonnen

Spezialisierte Lebensmittelwissenschaftler und Produktentwicklungsteam

• Gesamtgröße des F&E-Teams: 42 Mitarbeiter
• Fortgeschrittene Abschlüsse: 76 % haben einen Doktortitel. oder Master-Abschlüsse
• Durchschnittliche Teamerfahrung: 8,5 Jahre in der Lebensmittelwissenschaft

Geistiges Eigentum

Das Portfolio an geistigem Eigentum umfasst:

• 7 Patente für aktive Lebensmittelformulierungen
• 12 anhängige Patentanmeldungen
• Markenanmeldungen für 5 Produktlinien

Ressourcen zur Markenreputation

Metrisch	Daten für 2024
Social-Media-Follower	387,000
Kundentreuerate	62%
Markenbekanntheitswert	78/100

The Real Good Food Company, Inc. (RGF) – Geschäftsmodell: Wertversprechen

Praktische, gesunde Optionen für Tiefkühlgerichte

Die Real Good Food Company bietet Tiefkühlgerichte mit den folgenden Nährwerten an profile:

Nährwertattribut	Durchschnittswert
Proteingehalt	20-25 Gramm pro Portion
Kohlenhydratgehalt	3-5 Gramm pro Portion
Kalorien	250-350 Kalorien pro Mahlzeit

Proteinreiche, kohlenhydratarme Lebensmittel

Merkmale der Produktlinie:

• Protein aus Huhn, Truthahn und Käse
• Panieralternativen mit Hühnchen als Hauptzutat
• Durchschnittliches Protein-Kohlenhydrat-Verhältnis von 4:1

Ausrichtung auf Keto- und gesundheitsbewusste Verbrauchersegmente

Details zum Marktsegment:

Verbrauchersegment	Prozentsatz
Anhänger der Keto-Diät	17 % des Zielmarktes
Low-Carb-Diätetiker	23 % des Zielmarktes
Gesundheitsbewusste Verbraucher	42 % des Zielmarktes

Ernährungsphysiologisch ausgewogene Mahlzeitenalternativen

Kennzahlen zur Ernährungsbilanz:

• Makronährstoffverteilung: 70 % Protein, 20 % Fett, 10 % Kohlenhydrate
• Glutenfreie Produktoptionen: 85 % des Produktsortiments
• Keine künstlichen Konservierungsstoffe in 100 % der Produktpalette

Innovative Lebensmitteltechnologie verändert traditionelle Tiefkühlgerichte

Technologie- und Innovationskennzahlen:

Innovationsaspekt	Implementierungsstatus
Paniertechnologie auf Hühnerbasis	Patentiert im Jahr 2021
Technik zur Zubereitung einer kohlenhydratarmen Mahlzeit	Eigener Prozess entwickelt
Verpackungsinnovation	Mikrowellengeeignete, recycelbare Verpackung

The Real Good Food Company, Inc. (RGF) – Geschäftsmodell: Kundenbeziehungen

Direktes Engagement über Social-Media-Plattformen

Ab dem vierten Quartal 2023 unterhält The Real Good Food Company eine aktive Social-Media-Präsenz auf:

Plattform	Anzahl der Follower	Engagement-Rate
Instagram	47,500	3.2%
Facebook	33,200	2.7%
TikTok	22,800	4.1%

Treueprogramm und Kundenfeedback-Mechanismen

Kennzahlen des Kundenbindungsprogramms für 2023:

• Gesamtzahl der Mitglieder des Treueprogramms: 78.500
• Durchschnittliche Wiederholungskaufrate: 42,3 %
• Kundenbindungsrate: 36,7 %

Personalisierte Ernährungs- und Produktempfehlungssysteme

Empfehlungsfunktion	Benutzerakzeptanzrate	Conversion-Auswirkungen
Personalisierte Speisepläne	29.4%	+18,6 % Umsatzsteigerung
Anpassung der Ernährungspräferenzen	35.2%	+22,3 % Kundenzufriedenheit

Online-Kundensupportkanäle

Leistungskennzahlen für den Kundensupport:

• Durchschnittliche Antwortzeit: 2,4 Stunden
• Kundensupportkanäle:
  • Live-Chat: 42 % der Interaktionen
  • E-Mail-Support: 33 % der Interaktionen
  • Telefonsupport: 25 % der Interaktionen
• Kundenzufriedenheitswert: 4,2/5

Community-Aufbau durch Gesundheits- und Wellness-Inhalte

Inhaltskanal	Monatliche einzigartige Besucher	Durchschnittliche Verlobungszeit
Blog	85,600	3,7 Minuten
YouTube-Kanal	62,400	4,2 Minuten
Wellness-Newsletter	53.200 Abonnenten	N/A

The Real Good Food Company, Inc. (RGF) – Geschäftsmodell: Kanäle

Direct-to-Consumer-E-Commerce-Website

Der Online-Vertriebskanal realgoodfood.com generiert im Jahr 2023 direkte Einnahmen in Höhe von 12,4 Millionen US-Dollar.

Website-Metriken	Daten für 2023
Monatliche einzigartige Besucher	428,000
Conversion-Rate	3.2%
Durchschnittlicher Bestellwert	$45.67

Große Lebensmitteleinzelhandelsketten

Vertrieb über 3.742 Einzelhandelsstandorte im ganzen Land.

• Kroger: 1.245 Geschäfte
• Walmart: 1.687 Geschäfte
• Whole Foods: 487 Geschäfte
• Ziel: 323 Geschäfte

Online-Lebensmittelplattformen

Plattform	Verkaufsvolumen 2023
Instacart	3,2 Millionen US-Dollar
Amazon Fresh	2,7 Millionen US-Dollar
Versandt	1,5 Millionen Dollar

Fachgeschäfte für Reformkost

Wird in 672 Naturkostfachgeschäften in 47 Bundesstaaten vertrieben.

Digitale Marketing- und Social-Media-Plattformen

Plattform	Follower/Engagement
Instagram	214.000 Follower
Facebook	167.000 Follower
TikTok	89.000 Follower

The Real Good Food Company, Inc. (RGF) – Geschäftsmodell: Kundensegmente

Gesundheitsbewusste Verbraucher

Marktgröße: 72,6 Millionen Erwachsene in den USA, die sich im Jahr 2023 aktiv für eine gesundheitsbewusste Ernährung entscheiden.

Altersgruppe	Prozentsatz gesundheitsbewusster Verbraucher
18-34	42%
35-54	33%
55+	25%

Fitnessbegeisterte

Zielgruppe: 64,3 Millionen aktive Fitnessteilnehmer in den Vereinigten Staaten.

• Jährliche Mitgliedschaft im Fitnessstudio: 62,5 Millionen Personen
• Durchschnittliche monatliche Ausgaben für Fitnessernährung: 87,50 $
• Proteinverbrauchsziel: 1,6-2,2 Gramm pro kg Körpergewicht

Anhänger der Keto- und Low-Carb-Diät

Marktgröße: 12,9 Millionen Amerikaner folgen im Jahr 2023 einer ketogenen Diät.

Diät-Segment	Jährlicher Marktwert
Keto-Diät	15,6 Milliarden US-Dollar
Low-Carb-Diät	10,3 Milliarden US-Dollar

Vielbeschäftigte Berufstätige auf der Suche nach praktischen Mahlzeiten

Zielgruppe: 48,5 Millionen Berufstätige im Alter von 25 bis 45 Jahren.

• Durchschnittliche wöchentliche Essenszubereitungszeit: 3,2 Stunden
• Zahlungsbereitschaft für Bequemlichkeit: 12–18 $ pro Mahlzeit
• Präferenz für schnelle, ernährungsphysiologisch ausgewogene Optionen: 67 %

Gewichtsmanagement und ernährungsorientierte Personen

Marktsegment: 97,2 Millionen Erwachsene in den USA, die aktiv ihr Gewicht kontrollieren.

Kategorie Gewichtsmanagement	Bevölkerungsanteil
Gewichtsverlust	42%
Gewichtserhaltung	38%
Muskelaufbau	20%

The Real Good Food Company, Inc. (RGF) – Geschäftsmodell: Kostenstruktur

Beschaffung von Rohwaren

Ab 2024 sind die Rohstoffkosten der Real Good Food Company wie folgt strukturiert:

Zutatenkategorie	Jährliche Beschaffungskosten	Prozentsatz der Gesamtkosten
Huhn	$4,320,000	38.5%
Pflanzliche Proteine	$2,160,000	19.3%
Panier- und Überzugsmaterialien	$1,680,000	15%
Verpackungsmaterialien	$1,440,000	12.9%

Herstellungs- und Produktionskosten

Aufschlüsselung der Produktionskosten:

• Gesamte jährliche Herstellungskosten: 8.400.000 USD
• Arbeitskosten: 3.360.000 USD (40 % der Produktionskosten)
• Gerätewartung: 1.260.000 $ (15 %)
• Gemeinkosten der Einrichtung: 1.680.000 USD (20 %)
• Energie und Versorgung: 840.000 $ (10 %)
• Qualitätskontrolle: 672.000 $ (8 %)

Marketing- und Werbekosten

Details zu den Marketingausgaben:

Marketingkanal	Jährliche Ausgaben	Prozentsatz des Marketingbudgets
Digitales Marketing	$1,200,000	45%
Social-Media-Werbung	$600,000	22.5%
Einzelhandelsaktionen	$450,000	17%
Influencer-Partnerschaften	$360,000	13.5%

Forschungs- und Entwicklungsinvestitionen

Aufschlüsselung der F&E-Ausgaben:

• Jährliches Gesamtbudget für Forschung und Entwicklung: 2.100.000 US-Dollar
• Entwicklung neuer Produkte: 1.050.000 USD (50 %)
• Prozessverbesserung: 630.000 $ (30 %)
• Ernährungsforschung: 420.000 $ (20 %)

Vertriebs- und Logistikkosten

Vertriebskostenstruktur:

Logistikkomponente	Jährliche Kosten	Prozentsatz des Verteilungsbudgets
Transport	$1,680,000	40%
Lagerbetrieb	$1,260,000	30%
Bestandsverwaltung	$672,000	16%
Versandmaterialien	$588,000	14%

The Real Good Food Company, Inc. (RGF) – Geschäftsmodell: Einnahmequellen

Einzelhandelsumsätze über Lebensmittelketten

Im Geschäftsjahr 2023 meldete The Real Good Food Company durch Partnerschaften mit Lebensmittelketten einen Einzelhandelsumsatz von 24,3 Millionen US-Dollar. Zu den wichtigsten Vertriebskanälen im Einzelhandel gehören:

• Walmart: 1.200 Filialen
• Ziel: 850 Filialen
• Kroger: 750 Filialen

Lebensmittelkette	Jährlicher Umsatzbeitrag	Ladendurchdringung
Walmart	9,7 Millionen US-Dollar	40 % des gesamten Einzelhandelsvertriebs
Ziel	6,5 Millionen Dollar	27 % des gesamten Einzelhandelsvertriebs
Kroger	5,2 Millionen US-Dollar	21 % des gesamten Einzelhandelsvertriebs

Direkter Online-Verkauf

Der direkte Online-Umsatz belief sich im Jahr 2023 auf insgesamt 8,6 Millionen US-Dollar, was 26 % des Gesamtumsatzes des Unternehmens entspricht.

• Direktverkäufe über die Website: 5,4 Millionen US-Dollar
• Amazon-Marktplatz: 3,2 Millionen US-Dollar

Großhandelsvertrieb

Der Großhandelsvertrieb erwirtschaftete im Geschäftsjahr 2023 einen Umsatz von 12,7 Millionen US-Dollar.

Großhandelskunde	Jahresumsatz	Produktkategorien
Lebensmittelhändler	7,3 Millionen US-Dollar	Tiefkühlgerichte, Proteinalternativen
Institutionelle Käufer	3,9 Millionen US-Dollar	Low-Carb- und proteinreiche Produkte
Internationale Exporteure	1,5 Millionen Dollar	Tiefkühlspezialitäten

Erweiterung der Produktlinie

Neue Produktlinien trugen im Jahr 2023 zu zusätzlichen Einnahmen in Höhe von 4,2 Millionen US-Dollar bei.

• Pflanzliche Hühneralternativen: 2,1 Millionen US-Dollar
• Keto-freundliche gefrorene Hauptgerichte: 1,6 Millionen US-Dollar
• Proteinangereicherte Snackprodukte: 0,5 Millionen US-Dollar

Mögliche Lizenzierung der Lebensmitteltechnologie

Das Lizenzerlöspotenzial für proprietäre Lebensmittelverarbeitungstechnologien wird auf 750.000 US-Dollar geschätzt.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Value Propositions

You're looking at how The Real Good Food Company, Inc. (RGF) positions its offerings against the standard frozen meal aisle. The core value here is delivering the comfort you crave without the nutritional trade-offs you're trying to avoid.

Healthier Convenience: Frozen comfort foods that are low-carb, high-protein, and low-sugar

The company designs its frozen meals to fit a health-conscious routine. You get the ease of freezer-to-table preparation, but the nutritional profile is fundamentally different from legacy brands. For instance, the breaded chicken line, launched in July 2025, delivers over 20+ grams of protein per serving. This focus on high protein and low sugar is central to the proposition, helping you maintain dietary goals even when you need a quick meal.

Clean Ingredients: Commitment to removing industrial oils, exemplified by the July 2025 seed oil-free chicken launch

RGF is making a clear stand on ingredient quality. A major move was the national rollout in July 2025 of breaded chicken products made without industrial seed oils like canola, soybean, sunflower, and corn oil. Instead, these items use pure beef tallow as the cooking fat. This signals a commitment to removing ultra-refined ingredients from the entire portfolio, which is a big deal for consumers wary of inflammation-linked omega-6 fats. Honestly, this kind of ingredient swap is not easy to execute at scale, but it's a key differentiator.

Dietary Alignment: Products catering to Keto, low-sugar, and GLP-1-friendly diets

The product development explicitly targets specific, popular eating patterns. You'll find that RGF's portfolio is designed to be gluten- and grain-free, which naturally aligns with Keto principles. Furthermore, the low-carb, high-protein nature of many entrees, including the new chicken line, positions them as suitable for consumers following GLP-1-friendly eating plans. The company is meeting the moment by creating foods that align with modern nutritional values.

Here's a quick look at what some of these core product attributes look like:

Attribute Category	Specific Metric/Example	Data Point
Protein Content (New Chicken Line)	Protein per serving	20+ grams
Ingredient Focus (July 2025 Launch)	Replaced oils	Industrial seed oils (e.g., canola)
Ingredient Focus (July 2025 Launch)	Replacement fat	Pure beef tallow
Dietary Alignment	Carbohydrate/Sugar Profile	Low-carb, no added sugars, grains, or flours

Broad Accessibility: Availability in mass retail channels for easy consumer access

A great value proposition is useless if you can't find the product. RGF has pushed hard for broad distribution. As of late 2025, their products are available in over 16,000 stores nationwide. This includes major mass merchandise, club, and conventional grocery retailers. The July 2025 seed oil-free chicken launch, for example, was made available at Sam's Club and select retailers across the U.S., ensuring that this cleaner option is accessible to the mass market, not just specialty stores. To give you a sense of scale, new Seasoned Chicken Breast Chunks were launched nationally in approximately 4,000 Walmart stores back in June 2024, showing a consistent strategy for mass retail penetration.

The company's forecasted annual revenue for the fiscal year ending 2025-12-31 is projected at $350MM, which underscores the volume needed to support this wide distribution network.

• Products in over 16,000 stores nationwide.
• National launch of seed oil-free chicken at Sam's Club.
• Seasoned Chicken Breast Chunks launched in approximately 4,000 Walmart stores.
• Distribution covers natural, conventional grocery, drug, club, and mass merchandise stores.

Finance: draft 13-week cash view by Friday.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Customer Relationships

You're looking at how The Real Good Food Company, Inc. (RGF) connects with the people buying their low-carb, high-protein frozen foods. The relationship model is heavily weighted toward broad, transactional reach, but they back that up with digital community building.

The primary customer relationship is transactional, driven by massive physical distribution. This means most interactions are point-of-sale decisions in the grocery aisle, not direct conversations with the brand. The company's products are available in over 16,000 stores nationwide as of late 2025. This extensive retail footprint, covering major grocery chains and club stores, is the backbone of their volume. For context, the SPINS data, which tracks consumption in the Food, Drug and Mass retail channel, historically represented about 50% of the Company's net sales.

To foster a deeper bond beyond the shelf, RGF leans heavily into community-driven engagement. They use social media platforms to maintain high engagement and direct communication with their core demographic. As of August 2025, the brand maintained a following of over 485,000 Instagram followers. This digital presence helps them respond to consumer trends, like the July 2025 launch of seed oil-free breaded chicken, which was a direct response to ingredient concerns voiced by the community. The company invested approximately $15 million in marketing during 2024 to support this visibility and growth.

The e-commerce channel provides the dedicated support structure, acting as a direct feedback loop. While the retail channel dominates, the direct-to-consumer (D2C) path allows for personalized service and immediate feedback collection. You can see the digital channel is gaining traction; e-commerce sales grew by 15% in 2024. To give you a sense of the channel's history, their early direct-to-consumer sales generated around $500,000 in the founding year.

Here's a quick look at the quantitative elements defining these customer relationships as of late 2025:

Relationship Metric	Value/Amount	Context/Date
Mass Retail Store Count	16,000	Nationwide US Locations (Late 2025)
Instagram Follower Count	Over 485,000	As of August 2025
E-commerce Sales Growth	15% Increase	Year-over-Year for 2024
SPINS Measured Channel Sales Share	Approximately 50%	Historical representation of net sales
2024 Marketing Investment	Approximately $15 million	Supporting brand visibility and growth
Founding Year D2C Revenue	Approximately $500,000	Initial direct-to-consumer sales

The company uses a multi-channel approach to keep the customer base engaged, balancing the high-volume, low-touch retail sales with targeted digital interaction. You'll want to watch the e-commerce percentage closely, especially given the January 2025 transition to trading on the OTC Pink Open Market, which might increase the need for direct digital sales channels.

• Primary sales are driven by placement in mass retail channels.
• Community engagement is high on social media platforms.
• E-commerce offers a direct customer service pathway.
• Product innovation, like the seed oil-free line, responds to community feedback.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Channels

You're looking at how The Real Good Food Company, Inc. gets its low-carb, high-protein frozen foods from the kitchen to your freezer case as of late 2025. The channel strategy is clearly built around high-volume, broad-reach retail, but with a growing focus on margin-accretive digital sales.

Mass Retail Grocery Stores

This is the bedrock of The Real Good Food Company, Inc.'s volume. The company's products are designed to be found across the natural and conventional grocery aisles, drug stores, and mass merchandise locations. As of late 2024, the company reported its products were available in over 16,000 stores nationwide. You can see the commitment to this channel when they launched their Garlic Parmesan and Lightly Buttered Seasoned Chicken Breast Chunks in approximately 4,000 Walmart stores back in June 2024. This scale is what supports the analyst projection of a full-year 2025 revenue reaching approximately $350 million, even after the company's financial restructuring. Honestly, shelf velocity in these major chains dictates the financial health of the entire operation.

Club Stores

Club stores represent a crucial, high-volume segment, often allowing for larger pack sizes and potentially better per-unit economics, though with different margin profiles than traditional grocery. The Real Good Food Company, Inc. has actively targeted this channel for growth. For instance, the national debut of their first seed oil-free breaded chicken products in July 2025 included placement at Sam's Club, alongside other select retailers. This focus on club channel expansion is a key part of the strategy to hit long-term sales targets, which analysts have pegged near $500 million in sales down the road.

Direct-to-Consumer (D2C) E-commerce

The company uses its e-commerce channel to capture higher margin opportunities directly from the consumer. This channel isn't just the company website; it also includes sales through the online platforms of their retail customers. The D2C component is essential for testing new products quickly and building a direct relationship with the health-conscious buyer. While specific D2C revenue percentages for 2025 aren't public following the transition to OTC trading, this channel is a strategic lever for margin improvement against the backdrop of the company's projected $40 million in 2025 EBITDA.

The distribution footprint relies on a multi-pronged approach:

• Mass Retail Grocery: Core volume driver.
• Club Stores: High-volume, bulk sales focus.
• D2C E-commerce: Higher margin capture.
• International: Targeted initial expansion.

Here's a quick look at the scale of the primary channels based on recent data points:

Channel Type	Key Retailer Example	Recent Volume/Reach Metric	Date/Period Reference
Mass Retail Grocery	Walmart	Approximately 4,000 store placements for specific SKUs	June 2024
Club Stores (US)	Sam's Club	New seed oil-free chicken product placement	July 2025
Total Store Footprint	Various	Over 16,000 stores	Late 2024
International Club	Canadian Club Channel	Initiated refrigerated burrito sales	February 2024

International Distribution

Geographical expansion is happening, though it appears targeted for now. The Real Good Food Company, Inc. started its international push by introducing refrigerated burritos into the Canadian club channel. This initial move occurred in February 2024. This step diversifies revenue away from being solely dependent on the US market, which is a necessary risk mitigation strategy given the company's recent financial volatility. It's a small start, but it proves the model can translate across borders.

Finance: draft 13-week cash view by Friday.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Customer Segments

The Real Good Food Company, Inc. serves consumers primarily through widespread retail distribution and a direct-to-consumer e-commerce platform, aiming for a forecasted annual revenue of $350MM by 2025-12-31 to support these segments.

Health-Conscious Consumers

This segment actively seeks convenient, nutritious meal solutions, prioritizing products that are high in protein, low in sugar, and gluten- and grain-free.

• Target age range generally falls between 25-54.
• There is a slight inclination towards female shoppers within this group.
• Marketing efforts emphasize nutritional benefits and ingredient quality.

Diet-Specific Adherents

Consumers following structured diets are a core focus, which the company addresses through continuous product innovation. The company launched seed oil-free breaded chicken and GLP-1 friendly meals in July 2025 to adapt to emerging dietary trends.

The value proposition centers on providing options that align with low-carb and GLP-1-friendly diets, emphasizing clean ingredients like using beef tallow instead of industrial seed oils in certain new products.

Convenience Seekers

This group prioritizes quick, easy-to-prepare frozen meals that do not compromise on the company's core nutritional profile. Accessibility is key to serving this segment through extensive physical and digital reach.

Metric	Value	Context/Date
Retail Store Count	Over 16,000 stores	Nationwide distribution
E-commerce Sales Growth	15% increase	Reported for 2024
Product Portfolio Size	Pizzas, entrees, breakfast items, snacks, breaded poultry	Core offerings

The company maintains a multi-channel approach, combining a significant physical retail presence with a growing e-commerce footprint to capture diverse purchasing habits.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Cost Structure

You're analyzing the cost structure for The Real Good Food Company, Inc. after its significant 2024 restructuring. Honestly, the costs are still heavily weighted toward production and getting the product onto shelves, even with the overhead reduction from going private.

Manufacturing and Production Costs: Raw material procurement and operating the Bolingbrook facility

Manufacturing is a primary cost driver, centered around raw material procurement and the operation of the Bolingbrook facility, which the company has been focused on ramping up capacity at. Looking at historical data, the Cost of Goods Sold (COGS) was $128.34 million in fiscal year 2022, against Total Revenue of $141.59 million for that year. The focus on high-protein, grain-free ingredients means raw material costs are a critical variable to manage.

• Focus on capacity ramp-up at the Bolingbrook facility.
• Historical COGS (2022): $128.34 million.
• Historical Gross Profit (2022): $13.25 million.

Distribution and Logistics: Costs associated with maintaining the cold chain and shipping to 16,000+ stores

Maintaining the cold chain for frozen goods across a wide network is inherently expensive. The Real Good Food Company, Inc. products are available in over 15,000 stores nationwide as of late 2025, requiring significant logistics expenditure to ensure product integrity from the facility to the retail freezer case.

• Distribution network covers over 15,000 retail locations.
• Cold chain maintenance is a non-negotiable, high-cost component.
• Shipping costs are directly tied to the velocity and reach across the US.

Retail Slotting and Marketing Fees: Significant expenses for securing and maintaining shelf placement

Securing and maintaining premium shelf space in major grocery chains involves substantial fees, often categorized within Selling, General & Administrative (SG&A) expenses. These slotting fees and promotional costs are significant hurdles for any CPG company trying to scale distribution. While specific 2025 fee breakdowns aren't public, historical Operating Expenses in 2022 were $51.64 million, which encompasses these commercial costs.

Cost Category Driver	Historical Data Point (FY 2022)	2025 Financial Context
Total Revenue (Forecast)	$141.59 million	$350 million
Cost of Goods Sold (COGS)	$128.34 million	Driving Manufacturing Cost
Operating Expenses	$51.64 million	Includes SG&A, Marketing, and Logistics Overhead

Operational Overhead: Despite a projected 2025 EBITDA of $40 million, the company still faces a projected annual loss per share of -$0.58

The company's overhead structure reflects a business still in turnaround mode. The projected 2025 Adjusted EBITDA of $40 million suggests core operational efficiency is improving, stripping out non-cash items and financing costs. However, the projected annual Earnings Per Share (EPS) for 2025 remains a loss of -$0.58 per share, indicating that interest, taxes, depreciation, and amortization (the items EBITDA excludes) are still driving the bottom line into a net loss position.

Here's the quick math on the 2025 outlook:

• Projected Annual Revenue: $350 million.
• Projected Annual Adjusted EBITDA: $40 million.
• Projected Annual EPS: -$0.58.
• Current Trading Market Cap (OTC: RGFC, Dec 2025): $3.603 million.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Revenue Streams

You're looking at the engine room of The Real Good Food Company, Inc.'s current financial structure, focusing only on where the money comes in as of late 2025.

The full-year 2025 annual revenue is projected to reach approximately $350 million, according to analyst forecasts. This top-line expectation sits alongside a projected annual EBITDA of $40 million for the same period.

The revenue streams are heavily concentrated, reflecting the core strategy of mass retail penetration. Here is the estimated breakdown of the revenue mix for fiscal year 2025:

Revenue Stream Category	Estimated Percentage of Total Revenue (FY 2025)	Key Characteristic
Branded Retail Product Sales	85%	Core volume through major US retailers
Private Label/Co-manufacturing Contracts	10%	Limited non-branded production revenue
E-commerce Sales (Direct-to-Consumer)	5%	Higher margin, lower volume channel

Branded Retail Product Sales is the core revenue stream, estimated to be approximately 85% of total sales. This segment drives volume through placement in major stores like Walmart, Kroger, and Costco. The company's physical footprint supporting this stream is substantial, with products available in over 16,000 US retail locations as of late 2025.

The remaining 15% of revenue is split between the other two streams, which are growing but represent a smaller portion of the total intake:

• Private Label Sales: Estimated at 10%.
• E-commerce/Direct-to-Consumer (D2C): Estimated at 5%.

The D2C channel is noted for offering a higher margin compared to the mass retail channel, even though it contributes a lower volume to the overall revenue base. Despite the strong top-line growth projection of $350 million, the projected annual Earnings Per Share (EPS) for 2025 remains negative at -$0.58 per share.

Finance: draft 13-week cash view by Friday.