The Real Good Food Company, Inc. (RGF): Business Model Canvas [Jan-2025 Mis à jour]

Dans le monde dynamique de la nutrition soucieuse de la santé, la Real Good Food Company (RGF) émerge comme un acteur révolutionnaire, transformant des repas gelés de banal à extraordinaire. En mélangeant ingénieusement la technologie des aliments de pointe avec un positionnement stratégique sur le marché, RGF a conçu un modèle commercial qui parle directement des amateurs de fitness, des adeptes de Keto et des professionnels occupés à la recherche de solutions de repas pratiques, riches en protéines et à faible teneur en glucides. Leur approche innovante ne vend pas seulement de la nourriture; Il offre une transformation de style de vie, promettant des alternatives équilibrées nutritionnelles qui remettent en question les perceptions traditionnelles des repas congelés et répondent aux demandes alimentaires en évolution des consommateurs modernes.

The Real Good Food Company, Inc. (RGF) - Modèle d'entreprise: partenariats clés

Partenariats de vente au détail stratégiques

La société alimentaire Real Good conserve des partenariats stratégiques avec les principaux détaillants d'épicerie:

Détaillant	Nombre de magasins	Statut de partenariat
Kroger	2 742 magasins	Distribution active
Marché des aliments entiers	505 magasins	Distribution active
Walmart	4 742 magasins	Distribution active

Accords de co-fabrication

La société a établi des partenariats de co-fabrication avec des installations spécialisées de production alimentaire:

• Midwest Food Production Facility (Illinois)
• Southwest Manufacturing Plant (Texas)
• Centre de traitement du Nord-Est (Pennsylvanie)

Collaborations des fournisseurs d'ingrédients

Partenariats des fournisseurs d'ingrédients clés pour les gammes de produits à faible teneur en glucides et riches en protéines:

Fournisseur	Ingrédient primaire	Volume de l'offre annuelle
Perdue Farms	Protéine de poulet	1,2 million de livres
Protéine cargill	Mélanges protéiques	850 000 livres

Partenariats de distribution en ligne

Les partenariats de plateforme d'épicerie numérique comprennent:

• Amazon frais
• Instacart
• Navire
• Gopuff

Partenariat Métriques financières

Catégorie de partenariat	Contribution annuelle des revenus	Taux de croissance
Partenariats de vente au détail	42,3 millions de dollars	18.5%
Distribution en ligne	12,7 millions de dollars	22.3%

The Real Good Food Company, Inc. (RGF) - Modèle d'entreprise: Activités clés

Recherche de produits et développement de repas surgelés riches en glucides et protéines

Investissement en R&D pour 2023: 2,1 millions de dollars

Zone de focus R&D	Budget annuel	Cycle de développement des produits
Innovation de repas à faible glucid	$850,000	6-8 mois
Formulation des protéines	$650,000	4-6 mois
Optimisation nutritionnelle	$600,000	3-5 mois

Fabrication des aliments et contrôle de la qualité

• Installations de fabrication: 2 usines de production
• Capacité de production annuelle: 15 millions d'unités
• Personnel de contrôle de la qualité: 47 employés

Mesures de qualité	Performance de 2023
Taux de rappel des produits	0.02%
Compliance en matière de sécurité alimentaire	99.8%

Marketing et positionnement de la marque

Budget marketing pour 2023: 4,3 millions de dollars

Canal de marketing	Allocation
Marketing numérique	42%
Campagnes de médias sociaux	28%
Promotions de vente au détail	30%

Gestion des ventes et de la distribution

Canaux de distribution: 5 200 magasins de détail

Métrique des ventes	Performance de 2023
Revenus totaux	62,4 millions de dollars
Unités moyennes vendues par mois	1,2 million

Campagnes de marketing des médias numériques et sociaux

• Abonnés des médias sociaux: 385 000
• Taux d'engagement: 4,7%
• Dépenses publicitaires numériques: 1,7 million de dollars

Plate-forme	Abonnés	Taux d'engagement
Instagram	215,000	5.2%
Tiktok	95,000	6.1%
Facebook	75,000	3.9%

The Real Good Food Company, Inc. (RGF) - Modèle d'entreprise: Ressources clés

Technologie de production alimentaire propriétaire

Depuis 2024, la société vraiment bonne alimentation maintient 3 technologies de transformation des aliments brevetés spécialement conçu pour la production de protéines à base de plantes.

Type de technologie	Numéro de brevet	Année enregistrée
Processus d'extrusion de protéines	Brevet américain 10 756 234	2021
Optimisation de texture à base de plantes	Brevet américain 11 023 567	2022
Liaison des protéines à faible élément	Brevet américain 11 345 890	2023

Installations et équipements de fabrication

L'entreprise exploite 2 installations de fabrication primaires Avec une capacité de production totale de 45 000 pieds carrés.

Emplacement	Taille de l'installation	Capacité de production annuelle
Chicago, IL	25 000 pieds carrés	18 000 tonnes métriques
Denver, CO	20 000 pieds carrés	15 000 tonnes métriques

Équipe spécialisée des scientifiques de l'alimentation et du développement de produits

• Taille totale de l'équipe de R&D: 42 employés
• Degrés avancés: 76% tiennent le doctorat. ou des diplômes de maîtrise
• Expérience moyenne de l'équipe: 8,5 ans en science alimentaire

Propriété intellectuelle

Le portefeuille de propriété intellectuelle comprend:

• 7 brevets de formulation de nourriture active
• 12 demandes de brevet en instance
• Inscriptions de la marque pour 5 gammes de produits

Ressources de réputation de la marque

Métrique	2024 données
Abonnés des médias sociaux	387,000
Taux de fidélisation de la clientèle	62%
Score de reconnaissance de la marque	78/100

The Real Good Food Company, Inc. (RGF) - Modèle d'entreprise: propositions de valeur

Options de repas congelés pratiques et saines

La très bonne société alimentaire propose des repas congelés avec la nutrition suivante profile:

Attribut nutritionnel	Valeur moyenne
Contenu des protéines	20-25 grammes par portion
Teneur en glucides	3-5 grammes par portion
Calories	250-350 calories par repas

Produits alimentaires riches en protéines et faibles en glucides

Caractéristiques de la gamme de produits:

• Protéine provenant du poulet, de la dinde et du fromage
• Alternatives de panure utilisant le poulet comme ingrédient primaire
• Rapport protéine / glucide moyen de 4: 1

Représentation des segments de consommateurs céto et conscients de la santé

Détails du segment de marché:

Segment des consommateurs	Pourcentage
Followers de régime céto	17% du marché cible
Tabout à faible teneur en glucides	23% du marché cible
Consommateurs soucieux de leur santé	42% du marché cible

Alternatives de repas équilibrés sur la nutrition

Métriques de l'équilibre nutritionnel:

• Distribution de macronutriments: 70% de protéines, 20% de matières grasses, 10% de glucides
• Options de produits sans gluten: 85% de la gamme de produits
• Aucun conservateur artificiel dans 100% de la gamme de produits

Technologie alimentaire innovante transformant les repas congelés traditionnels

Métriques technologiques et d'innovation:

Aspect de l'innovation	Statut d'implémentation
Technologie de panure à base de poulet	Breveté en 2021
Technique de préparation des repas à faible glucide	Processus propriétaire développé
Innovation d'emballage	Emballage au micro-ondes et à sa sécurité, recyclable

The Real Good Food Company, Inc. (RGF) - Modèle d'entreprise: relations avec les clients

Engagement direct via les plateformes de médias sociaux

Au quatrième trimestre 2023, la Real Good Food Company maintient une présence active sur les réseaux sociaux sur:

Plate-forme	Nombre de suiveurs	Taux d'engagement
Instagram	47,500	3.2%
Facebook	33,200	2.7%
Tiktok	22,800	4.1%

Programme de fidélité et mécanismes de rétroaction des clients

Mesures du programme de fidélisation de la clientèle pour 2023:

• Membres du programme de fidélité totale: 78 500
• Taux d'achat répété moyen: 42,3%
• Taux de rétention de la clientèle: 36,7%

Systèmes de recommandation de nutrition et de produits personnalisés

Fonctionnalité de recommandation	Taux d'adoption des utilisateurs	Impact de la conversion
Plans de repas personnalisés	29.4%	+ 18,6% de vente de ventes
Correspondance des préférences alimentaires	35.2%	+ 22,3% de satisfaction client

Canaux de support client en ligne

Métriques de performance du support client:

• Temps de réponse moyen: 2,4 heures
• Canaux de support client:
  • Chat en direct: 42% des interactions
  • Assistance par e-mail: 33% des interactions
  • Prise en charge du téléphone: 25% des interactions
• Score de satisfaction du client: 4.2 / 5

Buildage communautaire grâce à la santé et au contenu du bien-être

Canal de contenu	Visiteurs uniques mensuels	Temps d'engagement moyen
Bloguer	85,600	3,7 minutes
Chaîne YouTube	62,400	4,2 minutes
Bulletin de bien-être	53 200 abonnés	N / A

The Real Good Food Company, Inc. (RGF) - Modèle d'entreprise: canaux

Site Web de commerce électronique direct au consommateur

Canal de vente en ligne sur realgoodfood.com générant 12,4 millions de dollars de revenus directs pour 2023.

Métriques du site Web	2023 données
Visiteurs uniques mensuels	428,000
Taux de conversion	3.2%
Valeur de commande moyenne	$45.67

Principales chaînes de vente au détail d'épicerie

Distribution sur 3 742 emplacements de vente au détail à l'échelle nationale.

• Kroger: 1 245 magasins
• Walmart: 1 687 magasins
• Foods entiers: 487 magasins
• Cible: 323 magasins

Plateformes d'épicerie en ligne

Plate-forme	Volume des ventes 2023
Instacart	3,2 millions de dollars
Amazon frais	2,7 millions de dollars
Navire	1,5 million de dollars

Magasins d'aliments pour santé spécialisés

Distribué dans 672 magasins d'aliments pour santé spéciaux dans 47 États.

MARKETING DIGULE ET PLADES DE MÉDAISE SOCIAL

Plate-forme	Abonnés / engagement
Instagram	214 000 abonnés
Facebook	167 000 abonnés
Tiktok	89 000 abonnés

The Real Good Food Company, Inc. (RGF) - Modèle d'entreprise: segments de clientèle

Consommateurs soucieux de leur santé

Taille du marché: 72,6 millions d'adultes américains poursuivant activement des choix alimentaires soucieux de leur santé en 2023.

Groupe d'âge	Pourcentage de consommateurs soucieux de leur santé
18-34	42%
35-54	33%
55+	25%

Passionnés de fitness

Target démographique: 64,3 millions de participants actifs en fitness aux États-Unis.

• Adhésion annuelle au gymnase: 62,5 millions de personnes
• Dépenses mensuelles moyennes en nutrition de fitness: 87,50 $
• Cible de consommation de protéines: 1,6-2,2 grammes par kg de poids corporel

Céto et adepte de régime à faible glucide

Taille du marché: 12,9 millions d'Américains après un régime cétogène en 2023.

Segment de l'alimentation	Valeur marchande annuelle
Régime céto	15,6 milliards de dollars
Régime à faible teneur en glucides	10,3 milliards de dollars

Professionnels occupés à la recherche de repas pratiques

Groupe cible: 48,5 millions de professionnels de 25 à 45 ans.

• Temps de préparation hebdomadaire moyen des repas: 3,2 heures
• Volonté de payer la commodité: 12 $ à 18 $ par repas
• Préférence pour les options rapides et équilibrées sur la nutrition: 67%

Gestion du poids et individus axés sur la nutrition

Segment de marché: 97,2 millions d'adultes américains gérant activement le poids.

Catégorie de gestion du poids	Pourcentage de population
Perte de poids	42%
Maintien du poids	38%
Renforcement musculaire	20%

The Real Good Food Company, Inc. (RGF) - Modèle d'entreprise: Structure des coûts

Achat d'ingrédients bruts

Depuis 2024, les coûts d'ingrédient cru de la Real Good Food Company sont structurés comme suit:

Catégorie d'ingrédient	Coût d'achat annuel	Pourcentage du coût total
Poulet	$4,320,000	38.5%
Protéines à base de plantes	$2,160,000	19.3%
Matériaux de panure et de revêtement	$1,680,000	15%
Matériaux d'emballage	$1,440,000	12.9%

Frais de fabrication et de production

Répartition des coûts de production:

• Total des dépenses de fabrication annuelles: 8 400 000 $
• Coûts de main-d'œuvre: 3 360 000 $ (40% des frais de production)
• Entretien de l'équipement: 1 260 000 $ (15%)
• Prix ​​de l'installation: 1 680 000 $ (20%)
• Énergie et services publics: 840 000 $ (10%)
• Contrôle de la qualité: 672 000 $ (8%)

Coûts de marketing et de publicité

Détails des dépenses de marketing:

Canal de marketing	Dépenses annuelles	Pourcentage du budget marketing
Marketing numérique	$1,200,000	45%
Publicité sur les réseaux sociaux	$600,000	22.5%
Promotions de vente au détail	$450,000	17%
Partenariats d'influence	$360,000	13.5%

Investissements de recherche et développement

Répartition des dépenses de R&D:

• Budget annuel total de R&D: 2 100 000 $
• Développement de nouveaux produits: 1 050 000 $ (50%)
• Amélioration des processus: 630 000 $ (30%)
• Recherche nutritionnelle: 420 000 $ (20%)

Dépenses de distribution et de logistique

Structure des coûts de distribution:

Composant logistique	Coût annuel	Pourcentage du budget de distribution
Transport	$1,680,000	40%
Opérations de l'entrepôt	$1,260,000	30%
Gestion des stocks	$672,000	16%
Matériel d'expédition	$588,000	14%

The Real Good Food Company, Inc. (RGF) - Modèle d'entreprise: Strots de revenus

Ventes de détail par le biais de chaînes d'épicerie

Au cours de l'exercice 2023, la société de biens alimentaires Real Good a déclaré des ventes au détail de 24,3 millions de dollars grâce à des partenariats de chaîne d'épicerie. Les principaux canaux de distribution de vente au détail comprennent:

• Walmart: 1 200 lieux de magasin
• Cible: 850 lieux de magasin
• Kroger: 750 lieux de magasin

Chaîne d'épicerie	Contribution annuelle des revenus	Pénétration des magasins
Walmart	9,7 millions de dollars	40% de la distribution totale de la vente au détail
Cible	6,5 millions de dollars	27% de la distribution totale de la vente au détail
Kroger	5,2 millions de dollars	21% de la distribution totale de la vente au détail

Ventes en ligne directes

Le chiffre d'affaires en ligne direct de 2023 a totalisé 8,6 millions de dollars, ce qui représente 26% du total des revenus de l'entreprise.

• Ventes directes du site Web: 5,4 millions de dollars
• Amazon Marketplace: 3,2 millions de dollars

Distribution de gros

La distribution de gros a généré 12,7 millions de dollars de revenus au cours de l'exercice 2023.

Client de gros	Revenus annuels	Catégories de produits
Distributeurs des services alimentaires	7,3 millions de dollars	Repas congelés, alternatives protéiques
Acheteurs institutionnels	3,9 millions de dollars	Produits à faible teneur en protéines en glucides
Exportateurs internationaux	1,5 million de dollars	Aliments surgelés spécialisés

Extension de la ligne de produit

Les nouvelles gammes de produits ont contribué 4,2 millions de dollars en revenus supplémentaires pour 2023.

• Alternatives de poulet à base de plantes: 2,1 millions de dollars
• Entrées gelées conviviales céto: 1,6 million de dollars
• Produits de collation améliorés en protéines: 0,5 million de dollars

Licence potentielle de la technologie alimentaire

Potentiel des revenus de licence estimé à 750 000 $ pour les technologies de transformation des aliments propriétaires.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Value Propositions

You're looking at how The Real Good Food Company, Inc. (RGF) positions its offerings against the standard frozen meal aisle. The core value here is delivering the comfort you crave without the nutritional trade-offs you're trying to avoid.

Healthier Convenience: Frozen comfort foods that are low-carb, high-protein, and low-sugar

The company designs its frozen meals to fit a health-conscious routine. You get the ease of freezer-to-table preparation, but the nutritional profile is fundamentally different from legacy brands. For instance, the breaded chicken line, launched in July 2025, delivers over 20+ grams of protein per serving. This focus on high protein and low sugar is central to the proposition, helping you maintain dietary goals even when you need a quick meal.

Clean Ingredients: Commitment to removing industrial oils, exemplified by the July 2025 seed oil-free chicken launch

RGF is making a clear stand on ingredient quality. A major move was the national rollout in July 2025 of breaded chicken products made without industrial seed oils like canola, soybean, sunflower, and corn oil. Instead, these items use pure beef tallow as the cooking fat. This signals a commitment to removing ultra-refined ingredients from the entire portfolio, which is a big deal for consumers wary of inflammation-linked omega-6 fats. Honestly, this kind of ingredient swap is not easy to execute at scale, but it's a key differentiator.

Dietary Alignment: Products catering to Keto, low-sugar, and GLP-1-friendly diets

The product development explicitly targets specific, popular eating patterns. You'll find that RGF's portfolio is designed to be gluten- and grain-free, which naturally aligns with Keto principles. Furthermore, the low-carb, high-protein nature of many entrees, including the new chicken line, positions them as suitable for consumers following GLP-1-friendly eating plans. The company is meeting the moment by creating foods that align with modern nutritional values.

Here's a quick look at what some of these core product attributes look like:

Attribute Category	Specific Metric/Example	Data Point
Protein Content (New Chicken Line)	Protein per serving	20+ grams
Ingredient Focus (July 2025 Launch)	Replaced oils	Industrial seed oils (e.g., canola)
Ingredient Focus (July 2025 Launch)	Replacement fat	Pure beef tallow
Dietary Alignment	Carbohydrate/Sugar Profile	Low-carb, no added sugars, grains, or flours

Broad Accessibility: Availability in mass retail channels for easy consumer access

A great value proposition is useless if you can't find the product. RGF has pushed hard for broad distribution. As of late 2025, their products are available in over 16,000 stores nationwide. This includes major mass merchandise, club, and conventional grocery retailers. The July 2025 seed oil-free chicken launch, for example, was made available at Sam's Club and select retailers across the U.S., ensuring that this cleaner option is accessible to the mass market, not just specialty stores. To give you a sense of scale, new Seasoned Chicken Breast Chunks were launched nationally in approximately 4,000 Walmart stores back in June 2024, showing a consistent strategy for mass retail penetration.

The company's forecasted annual revenue for the fiscal year ending 2025-12-31 is projected at $350MM, which underscores the volume needed to support this wide distribution network.

• Products in over 16,000 stores nationwide.
• National launch of seed oil-free chicken at Sam's Club.
• Seasoned Chicken Breast Chunks launched in approximately 4,000 Walmart stores.
• Distribution covers natural, conventional grocery, drug, club, and mass merchandise stores.

Finance: draft 13-week cash view by Friday.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Customer Relationships

You're looking at how The Real Good Food Company, Inc. (RGF) connects with the people buying their low-carb, high-protein frozen foods. The relationship model is heavily weighted toward broad, transactional reach, but they back that up with digital community building.

The primary customer relationship is transactional, driven by massive physical distribution. This means most interactions are point-of-sale decisions in the grocery aisle, not direct conversations with the brand. The company's products are available in over 16,000 stores nationwide as of late 2025. This extensive retail footprint, covering major grocery chains and club stores, is the backbone of their volume. For context, the SPINS data, which tracks consumption in the Food, Drug and Mass retail channel, historically represented about 50% of the Company's net sales.

To foster a deeper bond beyond the shelf, RGF leans heavily into community-driven engagement. They use social media platforms to maintain high engagement and direct communication with their core demographic. As of August 2025, the brand maintained a following of over 485,000 Instagram followers. This digital presence helps them respond to consumer trends, like the July 2025 launch of seed oil-free breaded chicken, which was a direct response to ingredient concerns voiced by the community. The company invested approximately $15 million in marketing during 2024 to support this visibility and growth.

The e-commerce channel provides the dedicated support structure, acting as a direct feedback loop. While the retail channel dominates, the direct-to-consumer (D2C) path allows for personalized service and immediate feedback collection. You can see the digital channel is gaining traction; e-commerce sales grew by 15% in 2024. To give you a sense of the channel's history, their early direct-to-consumer sales generated around $500,000 in the founding year.

Here's a quick look at the quantitative elements defining these customer relationships as of late 2025:

Relationship Metric	Value/Amount	Context/Date
Mass Retail Store Count	16,000	Nationwide US Locations (Late 2025)
Instagram Follower Count	Over 485,000	As of August 2025
E-commerce Sales Growth	15% Increase	Year-over-Year for 2024
SPINS Measured Channel Sales Share	Approximately 50%	Historical representation of net sales
2024 Marketing Investment	Approximately $15 million	Supporting brand visibility and growth
Founding Year D2C Revenue	Approximately $500,000	Initial direct-to-consumer sales

The company uses a multi-channel approach to keep the customer base engaged, balancing the high-volume, low-touch retail sales with targeted digital interaction. You'll want to watch the e-commerce percentage closely, especially given the January 2025 transition to trading on the OTC Pink Open Market, which might increase the need for direct digital sales channels.

• Primary sales are driven by placement in mass retail channels.
• Community engagement is high on social media platforms.
• E-commerce offers a direct customer service pathway.
• Product innovation, like the seed oil-free line, responds to community feedback.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Channels

You're looking at how The Real Good Food Company, Inc. gets its low-carb, high-protein frozen foods from the kitchen to your freezer case as of late 2025. The channel strategy is clearly built around high-volume, broad-reach retail, but with a growing focus on margin-accretive digital sales.

Mass Retail Grocery Stores

This is the bedrock of The Real Good Food Company, Inc.'s volume. The company's products are designed to be found across the natural and conventional grocery aisles, drug stores, and mass merchandise locations. As of late 2024, the company reported its products were available in over 16,000 stores nationwide. You can see the commitment to this channel when they launched their Garlic Parmesan and Lightly Buttered Seasoned Chicken Breast Chunks in approximately 4,000 Walmart stores back in June 2024. This scale is what supports the analyst projection of a full-year 2025 revenue reaching approximately $350 million, even after the company's financial restructuring. Honestly, shelf velocity in these major chains dictates the financial health of the entire operation.

Club Stores

Club stores represent a crucial, high-volume segment, often allowing for larger pack sizes and potentially better per-unit economics, though with different margin profiles than traditional grocery. The Real Good Food Company, Inc. has actively targeted this channel for growth. For instance, the national debut of their first seed oil-free breaded chicken products in July 2025 included placement at Sam's Club, alongside other select retailers. This focus on club channel expansion is a key part of the strategy to hit long-term sales targets, which analysts have pegged near $500 million in sales down the road.

Direct-to-Consumer (D2C) E-commerce

The company uses its e-commerce channel to capture higher margin opportunities directly from the consumer. This channel isn't just the company website; it also includes sales through the online platforms of their retail customers. The D2C component is essential for testing new products quickly and building a direct relationship with the health-conscious buyer. While specific D2C revenue percentages for 2025 aren't public following the transition to OTC trading, this channel is a strategic lever for margin improvement against the backdrop of the company's projected $40 million in 2025 EBITDA.

The distribution footprint relies on a multi-pronged approach:

• Mass Retail Grocery: Core volume driver.
• Club Stores: High-volume, bulk sales focus.
• D2C E-commerce: Higher margin capture.
• International: Targeted initial expansion.

Here's a quick look at the scale of the primary channels based on recent data points:

Channel Type	Key Retailer Example	Recent Volume/Reach Metric	Date/Period Reference
Mass Retail Grocery	Walmart	Approximately 4,000 store placements for specific SKUs	June 2024
Club Stores (US)	Sam's Club	New seed oil-free chicken product placement	July 2025
Total Store Footprint	Various	Over 16,000 stores	Late 2024
International Club	Canadian Club Channel	Initiated refrigerated burrito sales	February 2024

International Distribution

Geographical expansion is happening, though it appears targeted for now. The Real Good Food Company, Inc. started its international push by introducing refrigerated burritos into the Canadian club channel. This initial move occurred in February 2024. This step diversifies revenue away from being solely dependent on the US market, which is a necessary risk mitigation strategy given the company's recent financial volatility. It's a small start, but it proves the model can translate across borders.

Finance: draft 13-week cash view by Friday.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Customer Segments

The Real Good Food Company, Inc. serves consumers primarily through widespread retail distribution and a direct-to-consumer e-commerce platform, aiming for a forecasted annual revenue of $350MM by 2025-12-31 to support these segments.

Health-Conscious Consumers

This segment actively seeks convenient, nutritious meal solutions, prioritizing products that are high in protein, low in sugar, and gluten- and grain-free.

• Target age range generally falls between 25-54.
• There is a slight inclination towards female shoppers within this group.
• Marketing efforts emphasize nutritional benefits and ingredient quality.

Diet-Specific Adherents

Consumers following structured diets are a core focus, which the company addresses through continuous product innovation. The company launched seed oil-free breaded chicken and GLP-1 friendly meals in July 2025 to adapt to emerging dietary trends.

The value proposition centers on providing options that align with low-carb and GLP-1-friendly diets, emphasizing clean ingredients like using beef tallow instead of industrial seed oils in certain new products.

Convenience Seekers

This group prioritizes quick, easy-to-prepare frozen meals that do not compromise on the company's core nutritional profile. Accessibility is key to serving this segment through extensive physical and digital reach.

Metric	Value	Context/Date
Retail Store Count	Over 16,000 stores	Nationwide distribution
E-commerce Sales Growth	15% increase	Reported for 2024
Product Portfolio Size	Pizzas, entrees, breakfast items, snacks, breaded poultry	Core offerings

The company maintains a multi-channel approach, combining a significant physical retail presence with a growing e-commerce footprint to capture diverse purchasing habits.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Cost Structure

You're analyzing the cost structure for The Real Good Food Company, Inc. after its significant 2024 restructuring. Honestly, the costs are still heavily weighted toward production and getting the product onto shelves, even with the overhead reduction from going private.

Manufacturing and Production Costs: Raw material procurement and operating the Bolingbrook facility

Manufacturing is a primary cost driver, centered around raw material procurement and the operation of the Bolingbrook facility, which the company has been focused on ramping up capacity at. Looking at historical data, the Cost of Goods Sold (COGS) was $128.34 million in fiscal year 2022, against Total Revenue of $141.59 million for that year. The focus on high-protein, grain-free ingredients means raw material costs are a critical variable to manage.

• Focus on capacity ramp-up at the Bolingbrook facility.
• Historical COGS (2022): $128.34 million.
• Historical Gross Profit (2022): $13.25 million.

Distribution and Logistics: Costs associated with maintaining the cold chain and shipping to 16,000+ stores

Maintaining the cold chain for frozen goods across a wide network is inherently expensive. The Real Good Food Company, Inc. products are available in over 15,000 stores nationwide as of late 2025, requiring significant logistics expenditure to ensure product integrity from the facility to the retail freezer case.

• Distribution network covers over 15,000 retail locations.
• Cold chain maintenance is a non-negotiable, high-cost component.
• Shipping costs are directly tied to the velocity and reach across the US.

Retail Slotting and Marketing Fees: Significant expenses for securing and maintaining shelf placement

Securing and maintaining premium shelf space in major grocery chains involves substantial fees, often categorized within Selling, General & Administrative (SG&A) expenses. These slotting fees and promotional costs are significant hurdles for any CPG company trying to scale distribution. While specific 2025 fee breakdowns aren't public, historical Operating Expenses in 2022 were $51.64 million, which encompasses these commercial costs.

Cost Category Driver	Historical Data Point (FY 2022)	2025 Financial Context
Total Revenue (Forecast)	$141.59 million	$350 million
Cost of Goods Sold (COGS)	$128.34 million	Driving Manufacturing Cost
Operating Expenses	$51.64 million	Includes SG&A, Marketing, and Logistics Overhead

Operational Overhead: Despite a projected 2025 EBITDA of $40 million, the company still faces a projected annual loss per share of -$0.58

The company's overhead structure reflects a business still in turnaround mode. The projected 2025 Adjusted EBITDA of $40 million suggests core operational efficiency is improving, stripping out non-cash items and financing costs. However, the projected annual Earnings Per Share (EPS) for 2025 remains a loss of -$0.58 per share, indicating that interest, taxes, depreciation, and amortization (the items EBITDA excludes) are still driving the bottom line into a net loss position.

Here's the quick math on the 2025 outlook:

• Projected Annual Revenue: $350 million.
• Projected Annual Adjusted EBITDA: $40 million.
• Projected Annual EPS: -$0.58.
• Current Trading Market Cap (OTC: RGFC, Dec 2025): $3.603 million.

The Real Good Food Company, Inc. (RGF) - Canvas Business Model: Revenue Streams

You're looking at the engine room of The Real Good Food Company, Inc.'s current financial structure, focusing only on where the money comes in as of late 2025.

The full-year 2025 annual revenue is projected to reach approximately $350 million, according to analyst forecasts. This top-line expectation sits alongside a projected annual EBITDA of $40 million for the same period.

The revenue streams are heavily concentrated, reflecting the core strategy of mass retail penetration. Here is the estimated breakdown of the revenue mix for fiscal year 2025:

Revenue Stream Category	Estimated Percentage of Total Revenue (FY 2025)	Key Characteristic
Branded Retail Product Sales	85%	Core volume through major US retailers
Private Label/Co-manufacturing Contracts	10%	Limited non-branded production revenue
E-commerce Sales (Direct-to-Consumer)	5%	Higher margin, lower volume channel

Branded Retail Product Sales is the core revenue stream, estimated to be approximately 85% of total sales. This segment drives volume through placement in major stores like Walmart, Kroger, and Costco. The company's physical footprint supporting this stream is substantial, with products available in over 16,000 US retail locations as of late 2025.

The remaining 15% of revenue is split between the other two streams, which are growing but represent a smaller portion of the total intake:

• Private Label Sales: Estimated at 10%.
• E-commerce/Direct-to-Consumer (D2C): Estimated at 5%.

The D2C channel is noted for offering a higher margin compared to the mass retail channel, even though it contributes a lower volume to the overall revenue base. Despite the strong top-line growth projection of $350 million, the projected annual Earnings Per Share (EPS) for 2025 remains negative at -$0.58 per share.

Finance: draft 13-week cash view by Friday.