Sonic Automotive, Inc. (SAH): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el intrincado mundo de Sonic Automotive, Inc. (SAH), una potencia en el panorama minorista automotriz que transforma la experiencia tradicional de compra de automóviles a través de la innovación y la visión estratégica. Con un modelo de negocio dinámico que combina perfectamente la destreza digital y las redes de concesionarios físicos, Sonic Automotive ha creado un enfoque integral que atiende a diversos segmentos de clientes, desde entusiastas de los automóviles de lujo hasta compradores conscientes del presupuesto, mientras aprovechan la tecnología de la punta y las asociaciones estratégicas para entregar Soluciones minoristas automotrices incomparables.

Sonic Automotive, Inc. (SAH) - Modelo de negocios: asociaciones clave

Fabricantes de automóviles

Sonic Automotive Partners con múltiples fabricantes automotrices:

Fabricante	Número de franquicias	Volumen de ventas anual
Ford Motor Company	17 franquicias	$ 456.3 millones en 2023
Toyota Motor Corporation	12 franquicias	$ 389.7 millones en 2023
Grupo BMW	8 franquicias	$ 312.5 millones en 2023

Redes de concesionario

Las asociaciones de red de concesionario clave incluyen:

• Asociación de autonación que cubre 7 mercados metropolitanos
• Alianza estratégica con Carmax para intercambios de vehículos usados
• Colaboración de la red de distribuidores locales en 11 estados

Servicios financieros y proveedores de seguros

Socio financiero	Detalles de la asociación	Volumen de transacción anual
Wells Fargo Auto Finance	Socio de financiamiento primario	$ 1.2 mil millones en originaciones de préstamos
Aliado financiero	Proveedor de financiamiento secundario	$ 678.5 millones en volumen de préstamos
Seguro progresivo	Socio de seguro preferido	$ 215.6 millones en primas de seguro

Tecnología y proveedores de plataforma digital

• Integración de Microsoft Dynamics CRM
• Sistema de gestión del concesionario global CDK
• Plataforma en la nube de Google para análisis de datos
• Salesforce Marketing Cloud Partnership

Proveedores de servicios de mantenimiento y reparación del vehículo

Proveedor de servicios	Tipo de servicio	Ingresos de servicio anuales
Servicios automotrices de Bosch	Piezas y equipos de diagnóstico	$ 87.3 millones en 2023
Acdelco	Piezas del fabricante de equipos originales	$ 62.5 millones en 2023
Compañía de partes genuinas	Piezas de repuesto y componentes	$ 41.7 millones en 2023

Sonic Automotive, Inc. (SAH) - Modelo de negocio: actividades clave

Ventas de vehículos nuevos y usados

En 2023, Sonic Automotive reportó ingresos totales de $ 8.27 mil millones, con nuevas ventas de vehículos que representan $ 3.45 mil millones y las ventas de vehículos usaron que representan $ 3.82 mil millones.

Categoría de ventas de vehículos	Ingresos (2023)	Número de unidades vendidas
Venta de vehículos nuevos	$ 3.45 mil millones	85,672 unidades
Venta de vehículos usados	$ 3.82 mil millones	102,345 unidades

Servicio y mantenimiento del vehículo

Los ingresos por servicio y piezas para Sonic Automotive en 2023 alcanzaron $ 1.12 mil millones.

• Bays de servicio totales en la red de concesionarios: 542
• Ingresos de servicio promedio por pedido de reparación: $ 387
• Transacciones anuales de servicio y mantenimiento: 289,456

Plataformas de ventas y marketing digitales

Los canales de ventas en línea generaron $ 672 millones en ingresos para 2023.

Métrica de plataforma digital	2023 datos
Tráfico del sitio web	4.2 millones de visitantes únicos
Uso del configurador del vehículo en línea	237,890 usuarios
Tasa de conversión de plomo digital	12.4%

Financiación del cliente y corretaje de seguros

Los servicios financieros generaron $ 214 millones en ingresos para 2023.

• Contratos de finanzas totales procesados: 97,345
• Valor promedio del contrato de finanzas: $ 28,500
• Productos de seguro vendidos: 65,212

Gestión de la flota y soluciones de vehículos comerciales

El segmento de flota y vehículos comerciales generó $ 380 millones en 2023.

Métrica de segmento de flota	2023 rendimiento
Venta de vehículos comerciales	12,456 unidades
Contratos de gestión de la flota	1.879 contratos activos
Valor de contrato de flota promedio	$203,000

Sonic Automotive, Inc. (SAH) - Modelo de negocio: recursos clave

Red de concesionario extensa

A partir de 2024, Sonic Automotive opera 103 concesionarios franquiciados al otro lado de 15 estados. La cartera de concesionarios incluye:

Marcas representadas	Número de concesionarios
Marcas de lujo	47
Marcas no de lujo	56

Sistemas de gestión de ventas digitales e inventario

La infraestructura digital de Sonic Automotive incluye:

• Plataforma digital con echopark con $ 1.2 mil millones en ingresos minoristas digitales en 2022
• Seguimiento del sistema de gestión de inventario avanzado sobre 15,000 vehículos en tiempo real
• Tecnología patentada de gestión de relaciones con el cliente (CRM)

Reputación de marca y capital financiero

Métricas financieras a partir del tercer trimestre 2023:

Métrica financiera	Cantidad
Ingresos totales	$ 7.4 mil millones
Lngresos netos	$ 180.3 millones
Efectivo y equivalentes	$ 336.5 millones

Composición de la fuerza laboral

Sonic Automotive emplea 9.200 empleados totales en su red de concesionario, con:

• Representantes de ventas: 3.400
• Técnicos de servicio: 2.600
• Personal de gestión y apoyo: 3.200

Capacidad de inversión y tecnología

La tecnología y los recursos de inversión incluyen:

• Inversión tecnológica anual de $ 24.6 millones
• Equipo de diagnóstico avanzado en centros de servicio
• Programas continuas de capacitación y desarrollo

Sonic Automotive, Inc. (SAH) - Modelo de negocio: propuestas de valor

Experiencia minorista automotriz integral

A partir del cuarto trimestre de 2023, Sonic Automotive opera 101 concesionarios franquiciados en 15 estados. La compañía generó $ 7.2 mil millones en ingresos totales en 2023, con nuevas ventas de vehículos que representan $ 3.4 mil millones y usaron ventas de vehículos en $ 2.8 mil millones.

Canal de ventas	Ingresos (2023)	Porcentaje
Venta de vehículos nuevos	$ 3.4 mil millones	47.2%
Venta de vehículos usados	$ 2.8 mil millones	38.9%
Servicio & Regiones	$ 1.0 mil millones	13.9%

Amplia gama de marcas y modelos de vehículos

Sonic Automotive representa 35 marcas automotrices diferentes en su red de concesionarios, que incluyen:

• Marcas de lujo: BMW, Mercedes-Benz, Lexus
• Marcas convencionales: Ford, Toyota, Chevrolet
• Marcas de rendimiento: Porsche, Ferrari

Precios transparentes y enfoque centrado en el cliente

En 2023, Sonic Automotive invirtió $ 12.5 millones en herramientas de transparencia de precios digitales y tecnologías de experiencia del cliente.

Canales de ventas digitales y físicos integrados

Los canales de ventas digitales representaron el 37% del total de transacciones de vehículos en 2023, y las compras de vehículos en línea aumentaron un 22% en comparación con 2022.

Canal de ventas	Porcentaje de transacción	Crecimiento año tras año
Concesionario físico	63%	5%
Ventas en línea	37%	22%

Ofertas integrales de servicio y mantenimiento

Los ingresos por servicio y piezas alcanzaron los $ 1.0 mil millones en 2023, con un valor de orden de reparación promedio de $ 487 por vehículo.

• Programación del servicio en línea 24/7
• Opciones de servicio móvil
• Programas de garantía extendida
• Mantenimiento certificado de vehículos usados

Sonic Automotive, Inc. (SAH) - Modelo de negocios: relaciones con los clientes

Interacciones de ventas personales

En 2022, Sonic Automotive empleó a 8.137 empleados en total en su red de concesionario. La compañía opera 103 concesionarios franquiciados en 15 estados, con un promedio de 79 representantes de ventas por concesionario.

Canal de ventas	Número de interacciones	Tasa de conversión promedio
Ventas en persona	247,563 interacciones con los clientes	18.7%
Venta telefónica	132,845 interacciones con el cliente	12.4%

Plataformas de atención al cliente digital

Sonic Automotive invirtió $ 6.2 millones en infraestructura de atención al cliente digital en 2022.

• Soporte de chat en línea disponible 16 horas al día
• Aplicación móvil con programación de servicios
• Canales de comunicación digital 24/7

Fideleal y programas de clientes repetidos

Tasa de clientes habituales en 2022: 34.6%. Valor promedio de por vida del cliente: $ 87,500.

Nivel de programa de fidelización	Recuento de membresía	Beneficios anuales
Echopark recompensas	126,500 miembros	Crédito de servicio de $ 250
Club de clientes premium	42,300 miembros	Crédito de servicio de $ 500

Experiencias de compra de vehículos personalizados

Solicitudes de configuración de vehículos personalizados en 2022: 37,845 transacciones.

• Plataforma de personalización de vehículos en línea
• Experiencias de la sala de exhibición virtual
• Opciones de financiamiento personalizadas

Soporte de servicio y mantenimiento posterior a la venta

Ingresos del departamento de servicio en 2022: $ 423.7 millones. Calificación promedio de satisfacción del servicio al cliente: 4.2/5.

Tipo de servicio	Volumen de servicio anual	Costo de servicio promedio
Mantenimiento de rutina	284,600 visitas de servicio	$247
Reparaciones importantes	76,300 visitas de servicio	$1,235

Sonic Automotive, Inc. (SAH) - Modelo de negocio: canales

Ubicaciones de concesionario físico

A partir de 2024, Sonic Automotive opera 103 concesionarios franquiciados en múltiples estados de los Estados Unidos. Los concesionarios de la compañía representan 20 marcas automotrices diferentes, incluidos fabricantes de lujo y no lujo.

Tipo de concesionario	Número de ubicaciones	Extensión geográfica
Concesionarios de franquicias	103	Múltiples estados de EE. UU.
Concesionarios de marcas de lujo	45	Mercados primarios en el sureste y suroeste

Plataformas de ventas en línea

La plataforma de ventas digitales de Sonic Automotive generada $ 287 millones en ingresos en línea en 2023, representando 12.4% de los ingresos minoristas automotrices totales.

• Plataforma digital de Echopark
• Configuradores en línea específicos de la marca
• Experiencias de compra de vehículos virtuales

Aplicaciones móviles

La aplicación móvil de la compañía admite navegación de inventario de vehículos en tiempo real y Procesos de compra digital. En 2023, 38% de las interacciones digitales ocurrió a través de plataformas móviles.

Representantes de ventas directas

Sonic Automotive emplea 1.872 profesionales de ventas en su red de concesionario. El representante de ventas promedio genera $ 1.2 millones en ingresos anuales.

Canales de marketing digital y publicidad

El gasto de marketing digital en 2023 fue $ 42.6 millones, con canales clave que incluyen:

• Publicidad en las redes sociales
• Marketing de motores de búsqueda
• Anuncios de pantalla digital dirigidos
• Plataformas de publicidad programática

Canal de marketing	Gastar	Tasa de conversión
Redes sociales	$ 15.3 millones	2.7%
Marketing de motores de búsqueda	$ 18.9 millones	3.5%
Mostrar publicidad	$ 8.4 millones	1.9%

Sonic Automotive, Inc. (SAH) - Modelo de negocio: segmentos de clientes

Compradores de automóviles individuales

A partir de 2023, Sonic Automotive atiende a aproximadamente 500,000 compradores de automóviles individuales anualmente en sus más de 100 ubicaciones de concesionario.

Características de segmento	Cuota de mercado	Valor de transacción promedio
Compradores de vehículos personales	68%	$38,750
Compradores de vehículos por primera vez	22%	$28,500

Operadores de flota comercial

Sonic Automotive genera aproximadamente $ 425 millones en ingresos anuales de las ventas de flotas comerciales.

• Tamaño de la flota empresarial: 50-500 vehículos
• Valor de compra de la flota promedio: $ 2.3 millones
• Industrias primarias atendidas: transporte, logística, servicio

Consumidores de vehículos de lujo de alta gama

El segmento de vehículos de lujo representa el 35% del total de ventas de vehículos de Sonic, con marcas como BMW, Mercedes-Benz y Porsche.

Marca de lujo	Volumen de ventas anual	Precio promedio del vehículo
BMW	12,500 unidades	$65,000
Mercedes-Benz	9.800 unidades	$72,500

Compradores de vehículos conscientes del presupuesto

El segmento de presupuesto representa el 25% de las ventas de Sonic, con un precio promedio del vehículo de $ 22,500.

• Marcas primarias: Honda, Toyota, Hyundai
• Volumen de ventas anual: 75,000 vehículos
• Opciones de financiamiento: 0% APR, garantías extendidas

Clientes corporativos y comerciales

Las ventas corporativas generan $ 350 millones en ingresos anuales para Sonic Automotive.

Tipo de cliente	Volumen de compras anual	Valor de contrato promedio
Pequeñas empresas	1.200 vehículos	$ 1.5 millones
Empresas medianas	800 vehículos	$ 3.2 millones

Sonic Automotive, Inc. (SAH) - Modelo de negocio: Estructura de costos

Adquisición de inventario de vehículos

En 2023, el inventario total de vehículos de Sonic Automotive se valoró en $ 1.2 mil millones. Los costos anuales de adquisición de vehículos de la compañía fueron de aproximadamente $ 4.5 mil millones, lo que representa una parte significativa de sus gastos operativos.

Categoría de inventario	Costo ($)	Porcentaje de adquisición total
Inventario nuevo de vehículos	$ 2.7 mil millones	60%
Inventario de vehículos usados	$ 1.8 mil millones	40%

Gastos operativos del concesionario

Los gastos operativos totales de Sonic Automotive para 2023 fueron de $ 785 millones, con el siguiente desglose:

• Mantenimiento de la instalación: $ 123 millones
• Utilidades: $ 45 millones
• Gastos de alquiler y arrendamiento: $ 87 millones
• Costos de seguro: $ 32 millones

Salarios y capacitación de los empleados

En 2023, los gastos totales relacionados con los empleados de Sonic Automotive fueron de $ 612 millones.

Categoría de empleado	Gastos salariales anuales	Salario promedio
Personal de ventas	$ 287 millones	$82,000
Técnicos de servicio	$ 194 millones	$68,500
Personal administrativo	$ 131 millones	$65,000

Costos de marketing y publicidad

El gasto de marketing de Sonic Automotive para 2023 totalizaron $ 98 millones.

• Marketing digital: $ 42 millones
• Publicidad tradicional: $ 36 millones
• Campañas de redes sociales: $ 20 millones

Inversiones en tecnología e plataforma digital

La compañía invirtió $ 67 millones en infraestructura tecnológica y plataformas digitales en 2023.

Área de inversión tecnológica	Gasto
Plataformas de ventas digitales	$ 28 millones
Sistemas de gestión de clientes	$ 22 millones
Ciberseguridad	$ 17 millones

Sonic Automotive, Inc. (SAH) - Modelo de negocios: flujos de ingresos

Venta de vehículos nuevos

Para el año fiscal 2023, Sonic Automotive reportó nuevos ingresos por vehículos de $ 5.94 mil millones. La compañía vendió 82,171 vehículos nuevos durante este período.

Métrico	Valor
Ingresos nuevos del vehículo	$ 5.94 mil millones
Vehículos nuevos vendidos	82,171 unidades

Venta de vehículos usados

En 2023, Sonic Automotive generó ingresos de vehículos usados ​​de $ 4.62 mil millones. La compañía vendió 159,445 vehículos usados ​​durante el año fiscal.

Métrico	Valor
Ingresos de vehículos usados	$ 4.62 mil millones
Vehículos usados ​​vendidos	159,445 unidades

Tarifas de servicio y mantenimiento

Los ingresos por servicio y mantenimiento para Sonic Automotive en 2023 alcanzaron los $ 1.16 mil millones. Los departamentos de servicio de la compañía procesaron 1,037.842 órdenes de reparación.

Métrico	Valor
Ingresos de servicio y mantenimiento	$ 1.16 mil millones
Pedidos de reparación procesados	1,037,842

Ventas de garantía extendida

Las ventas de garantía extendida contribuyeron con $ 237 millones a los ingresos de Sonic Automotive en 2023.

Financiamiento de vehículos y comisiones de seguros

El financiamiento de vehículos y las comisiones de seguros generaron $ 412 millones en ingresos para la compañía en 2023.

Flujo de ingresos	Cantidad
Ventas de garantía extendida	$ 237 millones
Comisiones de financiamiento y seguros	$ 412 millones

Desglose total de ingresos para 2023:

• Ventas de vehículos nuevos: $ 5.94 mil millones
• Ventas de vehículos usados: $ 4.62 mil millones
• Servicio y mantenimiento: $ 1.16 mil millones
• Ventas de garantía extendida: $ 237 millones
• Financiamiento y comisiones de seguros: $ 412 millones

Sonic Automotive, Inc. (SAH) - Canvas Business Model: Value Propositions

You're looking at the core offerings that Sonic Automotive, Inc. (SAH) is pushing to the market as of late 2025. These are the specific things they claim make their offering stand out.

Access to a diverse portfolio of luxury and import new vehicle brands

Sonic Automotive, Inc. (SAH) maintains a broad footprint across its Franchised Dealerships Segment, which operated 111 locations as of the third quarter of 2025. This scale supports access to a wide array of manufacturer franchises, including luxury and import brands, though specific brand revenue breakdowns aren't detailed in the latest reports.

Value-driven, nearly-new pre-owned vehicles with savings up to $3,000

The EchoPark Segment is positioned around offering value in the pre-owned space. The stated value proposition promises customers savings of up to $3,000 versus the competition when purchasing these nearly-new vehicles. As of Q3 2025, the EchoPark Segment had 18 locations.

Comprehensive, high-margin Fixed Operations (parts, service, collision)

Fixed Operations is a critical profit driver for Sonic Automotive, Inc. (SAH). The gross profit margin in this segment has been consistently strong, showing improvement across the first three quarters of 2025.

Metric	Q1 2025 Result	Q2 2025 Result	Q3 2025 Result
Fixed Operations Gross Profit Margin	50.8%	51.3%	51.2%

The company reported that Fixed Operations gross profit in the Franchised Dealerships Segment grew 8% in the third quarter of 2025 over the prior year period.

Guest-centric, technology-enabled, transparent buying experience

Sonic Automotive, Inc. (SAH) emphasizes a specific customer journey, particularly through its EchoPark brand. This focus is tied to delivering award-winning guest experiences.

• EchoPark mission: Every Car, Happy Owner.
• Consistently delivers award-winning guest experiences.
• Utilizes an innovative technology-enabled sales strategy.

One-stop shop for vehicle sales, financing, and long-term service

The structure of the Franchised Dealerships Segment supports the one-stop shop model, integrating sales with high-margin Finance and Insurance (F&I) products and Fixed Operations. The F&I performance reflects this integration.

Metric	Q2 2025 F&I Gross Profit Per Unit	Q3 2025 F&I Gross Profit Per Unit
F&I Gross Profit Per Retail Unit	$2,718	$2,500

The combined gross profit from Fixed Operations and F&I accounted for nearly 75% of the total gross profit mix in the Franchised Dealerships Segment for the second quarter of 2025. Total consolidated revenues for the company hit an all-time quarterly record of $4.0 billion in Q3 2025.

Sonic Automotive, Inc. (SAH) - Canvas Business Model: Customer Relationships

You're looking at how Sonic Automotive, Inc. (SAH) keeps customers coming back, which is critical since the business model relies heavily on repeat service and high-margin add-ons. The relationship focus is clearly split between the traditional franchised dealership service base and the modern, guest-centric approach of EchoPark Automotive.

Personalized, proven guest-centric buying process

The EchoPark segment is the flagship for this approach, aiming for a transparent and positive interaction across all channels. While specific 2025 digital engagement metrics aren't explicitly detailed in terms of online conversion rates, the overall revenue growth suggests the strategy is working. For instance, in the third quarter of 2025, Sonic Automotive, Inc. (SAH) achieved all-time record quarterly total revenues of $4.0 billion, marking a 14% increase year-over-year.

The EchoPark brand explicitly ties its success to this guest focus:

• EchoPark's mission is 'Every Car, Happy Owner.'
• The approach is designed to deliver superior value, aiming for savings of up to $3,000 versus the competition.
• The segment generated an all-time quarterly record adjusted EBITDA of $15.8 million in the first quarter of 2025.

Dedicated service and warranty support via Fixed Operations

The Fixed Operations segment is a powerhouse for sustained customer relationships, driving high-margin, recurring revenue. You can see the relationship strength in the consistent gross profit growth across the first three quarters of 2025. This sustained performance is partly attributed to growing technician capacity, which the company focused on increasing in 2024.

Here's a quick look at the year-to-date performance in the Franchised Dealerships Segment's Fixed Operations:

Metric (Same Store)	Q1 2025 Growth	Q2 2025 Growth	Q3 2025 Growth
Fixed Operations Gross Profit	7% YoY	12% YoY	8% YoY
Fixed Operations Gross Profit Margin	50.8%	51.3%	51.2%
Warranty Gross Profit	38% YoY	34% YoY	13% YoY

The growth in warranty work, especially the 38% YoY jump in Q1 2025, shows customers are returning for manufacturer-backed repairs, a key indicator of a strong post-sale relationship.

Digital engagement and online sales tools for convenience

While the search results don't give a specific percentage for digital unit sales, the focus on F&I (Finance and Insurance) GPU (Gross Profit Per Unit) shows success in monetizing the transaction digitally or through streamlined processes. The F&I GPU in the Franchised Dealerships Segment hit an all-time quarterly record of $2,442 in Q1 2025, and reached $2,500 in Q3 2025, up 7% YoY for that quarter. This suggests that the digital tools are effectively supporting the sales process to capture high-margin products.

High-touch relationship management for luxury and import buyers

The data points toward a high-touch approach within the franchised segment, which represents the luxury and import brands. The F&I GPU figures are a concrete measure of the success in relationship-based upselling:

• Q2 2025 Franchised F&I GPU was $2,718 per unit, up 14% year-over-year.
• Q3 2025 Franchised F&I GPU was $2,500 per unit.

These high per-unit figures reflect successful, likely high-touch, engagement during the transaction phase, which is crucial for premium brands.

Focus on award-winning guest experiences (DealerRater recognition)

Sonic Automotive, Inc. (SAH) uses external validation to underscore its commitment to guest experience. The EchoPark brand has been recognized for this focus, which you can use as evidence of the relationship strategy's effectiveness. The search results confirm that EchoPark Automotive received the 2023 Consumer Satisfaction Award from DealerRater, an honor reserved for the top 10 percent of U.S. dealers based on online consumer reviews.

Overall, as of late 2025, the trailing twelve months revenue for Sonic Automotive, Inc. (SAH) stands at approximately $15.18 Billion USD, showing the scale of the customer base these relationship strategies support.

Sonic Automotive, Inc. (SAH) - Canvas Business Model: Channels

You're looking at how Sonic Automotive, Inc. (SAH) gets its products and services to the customer base as of late 2025. It's a mix of traditional physical presence and digital enablement, especially through the EchoPark brand.

The primary channels are anchored in physical locations, but the digital layer is increasingly important for the pre-owned business.

Physical franchised dealership locations remain the bedrock, handling new and used vehicle sales, parts, and service.

• Sonic Automotive, Inc. operates 111 dealerships across the nation.
• These franchised stores represent over 25 different brands of automobiles.
• Luxury and import brands account for approximately 86% of the franchise new-vehicle revenue.
• The Franchised Dealerships Segment saw same-store retail new vehicle unit sales volume increase by 8% in the third quarter of 2025.
• Same-store retail used vehicle unit sales volume grew by 3% in the third quarter of 2025.
• Fixed operations gross profit and F&I gross profit combined accounted for over 75% of the total gross profit mix in Q3 2025.

Standalone EchoPark used vehicle retail stores represent the company's dedicated digital-first, pre-owned channel.

• Sonic Automotive, Inc. had a stated goal of achieving 90% U.S. population coverage with EchoPark by 2025.
• The long-term revenue target for the EchoPark segment was $14 billion in annual revenues by 2025.
• In the third quarter of 2025, EchoPark Segment revenues were $522.5 million.
• Retail used vehicle unit sales volume for the EchoPark Segment was down 8% in Q3 2025.
• As of September 30, 2025, the EchoPark Segment inventory supply was 37 days' supply on a trailing quarter cost of sales basis.
• The segment reported an adjusted segment income of $2.7 million for the third quarter of 2025.

You can see the channel performance breakdown here. Honestly, the contrast between the segments in Q3 2025 is stark.

Channel Segment	Q3 2025 Revenue	Year-over-Year Revenue Change	Key Unit Metric Change
Franchised Dealerships (Same Store)	Not explicitly stated (Total Revenue $4.0B)	Up 11% (Same Store Revenues)	New Vehicle Units Up 8%
EchoPark Segment	$522.5 million	Down 4%	Retail Used Units Down 8%
Powersports Segment	$84.1 million (All-time record)	Up 42% (All-time record)	Segment Income Up 95%

Company websites and digital retail platforms are integral, particularly for EchoPark's omnichannel approach.

• EchoPark.com allows guests to shop from a nationwide inventory.
• Sonic Automotive, Inc. announced in August 2025 a discovery engagement with NETSOL to define a next-generation omnichannel digital retail platform, leveraging NETSOL's Transcend Retail platform.
• This initiative aims to unify workflows and support a seamless, connected retail journey.

Powersports retail locations represent a smaller, but rapidly growing, channel for Sonic Automotive, Inc.

• The Powersports segment operates 14 locations across North Carolina, South Dakota, and Texas.
• This segment achieved all-time record quarterly revenues of $84.1 million in Q3 2025, a 42% increase year-over-year.
• Segment income for Powersports in Q3 2025 was $7.8 million, a 95% increase from the prior year period.

Regarding third-party online marketplaces (e.g., Amazon Autos), public financial reporting from Sonic Automotive, Inc. does not detail specific revenue contribution or usage statistics for these external platforms as a distinct channel.

Finance: draft 13-week cash view by Friday.

Sonic Automotive, Inc. (SAH) - Canvas Business Model: Customer Segments

You're looking at the core customer groups that drive the business for Sonic Automotive, Inc. as of late 2025. This is a multi-faceted approach, hitting high-end luxury, the high-volume used market, essential after-sales support, and a growing niche segment.

The customer base is segmented across the three main operating divisions: Franchised Dealerships, EchoPark, and Powersports.

• Affluent buyers of new luxury and import vehicles (approx. 86% of franchise new-vehicle revenue)
• Value-conscious consumers seeking 1-4 year-old pre-owned vehicles (EchoPark)
• Existing vehicle owners requiring parts, service, and collision repair
• Enthusiasts and consumers of motorcycles and all-terrain vehicles (Powersports)

The Franchised Dealerships segment remains the largest revenue generator, with Q3 2025 franchise revenues hitting an all-time quarterly record of $3.4 billion, up 17% year-over-year. For context on the overall vehicle sales mix in 2024, New Vehicles accounted for 46% of total revenue, while Used Vehicles accounted for 36%.

Within the core Franchised Dealerships business, the affluent buyer segment is supported by strong per-unit profitability metrics:

Metric (Q3 2025 Same Store)	New Vehicle Data	Used Vehicle Data
Retail Unit Sales Volume Change YoY	Up 8%	Up 3%
Gross Profit Per Unit (GPU)	$2,852	$1,530

The existing vehicle owners are served by the Fixed Operations group, which saw robust growth as of Q3 2025. This group relies on the company's investment in technician capacity, which was increased in 2024.

• Same-store Fixed Operations gross profit was up 8% in Q3 2025.
• Same-store Fixed Operations gross profit margin reached 51.2% in Q3 2025.
• Same-store customer pay gross profit grew 6% year-over-year in Q3 2025.
• Finance and Insurance (F&I) gross profit per retail unit was $2,500 in Q3 2025.

Value-conscious consumers are the target for the EchoPark segment, which focuses on 1-4 year-old pre-owned vehicles. This segment posted Q3 2025 revenues of $522.5 million.

The unit volume for EchoPark in Q3 2025 was 16,353 retail used vehicles, a decrease of 8% year-over-year. However, performance in Q1 2025 showed stronger volume, with 18,798 retail units sold, up 5% year-over-year. The segment's adjusted EBITDA for Q3 2025 was $8.2 million.

Finally, enthusiasts and powersports consumers represent a smaller but rapidly growing customer segment. The Powersports segment achieved all-time record quarterly revenues in Q3 2025 of $84.1 million, marking a 42% increase. This segment's adjusted EBITDA also set a record at $10.1 million, up 74% from the prior year period.

As of September 30, 2025, the company maintained total liquidity of approximately $815 million, supporting capital deployment across these customer-focused growth strategies. Finance: draft 13-week cash view by Friday.

Sonic Automotive, Inc. (SAH) - Canvas Business Model: Cost Structure

The cost structure for Sonic Automotive, Inc. (SAH) is heavily weighted toward the cost of acquiring the vehicles they sell, which is the primary driver of expenses in this business.

High cost of revenue (vehicle acquisition cost) represents the largest component. For the third quarter ended September 30, 2025, the reported Cost of Revenue reached $3.4 billion. This figure reflects the cost of retail new and used vehicles sold across the Franchised Dealerships and EchoPark segments. For context on the trend, the Cost of Revenue for Q3 2025 was up 13.92% from the same period in the prior year.

Selling, General, and Administrative (SG&A) expenses are the next major category, often viewed relative to gross profit. In the first quarter of 2025, total reported SG&A expenses consumed 67.1% of the total gross profit. Looking ahead, management's outlook for the full year 2025 suggested an expectation for adjusted SG&A as a percentage of gross profit in the low-70s percentage range.

Compensation and benefits for sales staff and technicians are embedded within SG&A and Cost of Sales, but specific focus areas highlight their importance. Management noted that strength in same-store customer pay gross profit in Q3 2025 was attributable to the increase in technician headcount achieved in 2024 and ongoing efforts to retain those technicians through 2025. This investment in skilled labor is a direct cost to maintain high-margin Fixed Operations revenue.

Floor plan interest expense for vehicle inventory financing fluctuates based on borrowing levels and variable interest rates tied to benchmarks like one-month Term SOFR or the U.S. prime rate. For the three months ended September 30, 2025, the interest expense specifically for new vehicle floor plans decreased by $2.5 million compared to the same period in 2024. To mitigate this cost, Sonic Automotive maintained a floor plan deposit balance of $175.0 million as of September 30, 2025, which effectively reduces the net interest expense.

The physical footprint of Sonic Automotive, Inc. is substantial, representing significant fixed operating costs. As of early June 2025, the company operated 123 dealers across the United States. These facilities require ongoing expenditure for real estate, leases, maintenance, and utilities.

Here's a quick look at some key cost-related metrics from recent reporting periods:

Cost Metric	Period/Date	Amount/Rate
Cost of Revenue	Q3 2025	$3.4 billion
Reported SG&A as % of Gross Profit	Q1 2025	67.1%
Adjusted SG&A as % of Gross Profit (Outlook)	FY 2025/Q4	Low-70s %
Floor Plan Deposit Balance	September 30, 2025	$175.0 million
New Vehicle Floor Plan Interest Change	3 Months Ended Sept 30, 2025 vs. Prior Year	Decreased $2.5 million
Total Dealership Locations (Approximate)	June 04, 2025	123

The cost structure also includes variable expenses tied to sales performance and inventory management:

• Franchised new vehicle gross profit per unit (GPU) for same-store sales was $2,852 in Q3 2025.
• Franchised used vehicle GPU for same-store sales was $1,530 in Q3 2025.
• EchoPark total GPU hit a record of $3,411 per unit in Q1 2025.
• The Powersports segment incurred a segment loss of $3.5 million in Q1 2025.

Managing these inventory-related costs, especially vehicle acquisition costs and financing interest, is critical to profitability, so you'll see management constantly focused on GPU and inventory turns.

Sonic Automotive, Inc. (SAH) - Canvas Business Model: Revenue Streams

You're looking at the core ways Sonic Automotive, Inc. (SAH) brings in money as of late 2025. It's a diversified model built around vehicle sales, but the real profit engine often comes from the services attached to those sales. The total Trailing Twelve Month (TTM) revenue as of December 2025 stands at $15.17 Billion USD.

The revenue streams flow primarily through the three operating segments, with the Franchised Dealerships segment being the largest contributor to the top line, as you'd expect from a traditional dealership group. Honestly, the mix of new and used sales, plus the high-margin service and finance components, defines their revenue profile.

Here's a look at the revenue contribution from the three main segments based on the most recent quarterly data available:

Revenue Stream Segment	Q3 2025 Revenue Amount	Year-over-Year Growth (Q3 2025 vs Q3 2024)
Franchised Dealerships Segment Revenue	$3.4 billion	Up 17%
EchoPark Segment Revenue (Used Vehicle Retail)	$522.5 million	Down 4%
Powersports Segment Revenue	$84.1 million	Up 42%
Total Consolidated Revenue (Q3 2025)	$4.0 billion	Up 14%

Breaking down the specific types of revenue streams as outlined, the largest segment by volume is New vehicle retail sales, which is a major component of the Franchised Dealerships segment revenue. The same-store new retail unit volume grew 7% year-over-year in the third quarter, showing solid underlying demand in that area.

Used vehicle retail sales are captured across both the Franchised and EchoPark segments. While the Franchised segment saw same-store used retail volume increase 3%, the dedicated EchoPark segment experienced an 8% decline in retail unit sales volume for the quarter, though its profitability improved year-over-year.

The high-margin components-Fixed Operations: parts, service, and collision repair-are critical. For the same-store basis in the Franchised Dealerships segment, fixed operations revenues were up 6% year-over-year. The gross profit from Fixed Operations and F&I combined accounted for over 75% of total gross profit mix, which tells you where the real margin dollars are generated.

Finally, Finance and Insurance (F&I) product sales, which include things like extended warranties, are a significant revenue driver, particularly on a gross profit basis. Franchise same-store F&I Gross Profit per Unit (GPU) was reported at $2,597 per unit in Q3 2025, up 11% year-over-year, demonstrating the continued effectiveness of attaching these products to vehicle sales.

You can see the revenue streams are layered:

• New Vehicle Retail Sales (Volume Driver)
• Used Vehicle Retail Sales (EchoPark and Franchise)
• Fixed Operations Revenue (Service and Parts)
• Finance and Insurance (F&I) Product Sales (High Margin Attach)
• Powersports Sales (Emerging Growth Stream)

Finance: draft 13-week cash view by Friday.