Sonic Automotive, Inc. (SAH): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no intrincado mundo da Sonic Automotive, Inc. (SAH), uma potência no cenário de varejo automotivo que transforma a experiência tradicional de compra de carros por meio de inovação e visão estratégica. Com um modelo de negócios dinâmico que combina perfeitamente com as redes de concessionária digital e de concessionária física, o Sonic Automotive criou uma abordagem abrangente que atende a diversos segmentos de clientes-de entusiastas de carros de luxo a compradores conscientes do orçamento-enquanto alavancam a tecnologia de corte e parcerias estratégicas para entregar Soluções de varejo automotivas incomparáveis.

Sonic Automotive, Inc. (SAH) - Modelo de negócios: Parcerias -chave

Fabricantes automotivos

A Sonic Automotive faz parceria com vários fabricantes automotivos:

Fabricante	Número de franquias	Volume anual de vendas
Ford Motor Company	17 franquias	US $ 456,3 milhões em 2023
Toyota Motor Corporation	12 franquias	US $ 389,7 milhões em 2023
Grupo BMW	8 franquias	US $ 312,5 milhões em 2023

Redes de concessionária

As principais parcerias de rede de concessionárias incluem:

• Parceria de Autonation, cobrindo 7 mercados metropolitanos
• Aliança estratégica com Carmax para trocas de veículos usados
• Colaboração de rede de revendedores locais em 11 estados

Serviços financeiros e provedores de seguros

Parceiro financeiro	Detalhes da parceria	Volume anual de transações
Wells Fargo Auto Finance	Parceiro de financiamento primário	US $ 1,2 bilhão em origens
Aliado financeiro	Provedor de financiamento secundário	US $ 678,5 milhões em volume de empréstimo
Seguro progressivo	Parceiro de seguro preferido	US $ 215,6 milhões em prêmios de seguro

Fornecedores de tecnologia e plataforma digital

• Microsoft Dynamics CRM Integration
• Sistema de Gerenciamento de concessionárias Global CDK
• Plataforma do Google Cloud para análise de dados
• Salesforce Marketing Cloud Partnership

Fornecedores de serviços de manutenção e reparo de veículos

Fornecedor de serviços	Tipo de serviço	Receita anual de serviço
Serviços Automotivos Bosch	Peças e equipamentos de diagnóstico	US $ 87,3 milhões em 2023
ACDELCO	Peças de fabricante de equipamentos originais	US $ 62,5 milhões em 2023
Empresa de peças genuínas	Peças e componentes de reposição	US $ 41,7 milhões em 2023

Sonic Automotive, Inc. (SAH) - Business Model: Key Activities

Vendas de veículos novos e usados

Em 2023, a Sonic Automotive reportou receita total de US $ 8,27 bilhões, com vendas de novos veículos representando US $ 3,45 bilhões e usaram vendas de veículos representando US $ 3,82 bilhões.

Categoria de vendas de veículos	Receita (2023)	Número de unidades vendidas
Vendas de novos veículos	US $ 3,45 bilhões	85,672 units
Vendas de veículos usados	US $ 3,82 bilhões	102.345 unidades

Serviço de veículo e manutenção

A receita de serviços e peças para o Sonic Automotive em 2023 atingiu US $ 1,12 bilhão.

• Total de serviço de serviço na rede de concessionárias: 542
• Receita média de serviço por ordem de reparo: US $ 387
• Transações anuais de serviço e manutenção: 289.456

Plataformas de vendas e marketing digitais

Os canais de vendas on -line geraram US $ 672 milhões em receita para 2023.

Métrica da plataforma digital	2023 dados
Tráfego do site	4,2 milhões de visitantes únicos
Uso do Configurador de Veículos Online	237.890 usuários
Taxa de conversão de leads digitais	12.4%

Corretagem de financiamento e seguros de clientes

Os serviços financeiros geraram US $ 214 milhões em receita para 2023.

• Contratos de finanças totais processados: 97.345
• Valor médio do contrato financeiro: US $ 28.500
• Produtos de seguro vendidos: 65.212

Gerenciamento de frota e soluções de veículos comerciais

O segmento de frota e veículos comerciais gerou US $ 380 milhões em 2023.

Métrica do segmento de frota	2023 desempenho
Vendas de veículos comerciais	12.456 unidades
Contratos de gerenciamento de frota	1.879 contratos ativos
Valor médio de contrato de frota	$203,000

Sonic Automotive, Inc. (SAH) - Modelo de negócios: Recursos -chave

Extensa rede de concessionárias

A partir de 2024, o Sonic Automotive opera 103 concessionárias franqueadas entre 15 estados. O portfólio de concessionárias inclui:

Marcas representadas	Número de concessionárias
Marcas de luxo	47
Marcas que não são de luxo	56

Vendas digitais e sistemas de gerenciamento de inventário

A infraestrutura digital da Sonic Automotive inclui:

• Plataforma digital de ecopark com US $ 1,2 bilhão em receita de varejo digital em 2022
• Rastreamento avançado de sistema de gerenciamento de inventário 15.000 veículos em tempo real
• Tecnologia proprietária do relacionamento com o cliente (CRM)

Reputação da marca e capital financeiro

Métricas financeiras a partir do terceiro trimestre 2023:

Métrica financeira	Quantia
Receita total	US $ 7,4 bilhões
Resultado líquido	US $ 180,3 milhões
Dinheiro e equivalentes	US $ 336,5 milhões

Composição da força de trabalho

A Sonic Automotive emprega 9.200 funcionários totais em sua rede de concessionárias, com:

• Representantes de vendas: 3.400
• Técnicos de serviço: 2.600
• Equipe de gerenciamento e suporte: 3.200

Capacidade de investimento e tecnologia

Os recursos de tecnologia e investimento incluem:

• Investimento tecnológico anual de US $ 24,6 milhões
• Equipamento de diagnóstico avançado em centros de serviço
• Programas de treinamento e desenvolvimento contínuos

Sonic Automotive, Inc. (SAH) - Modelo de negócios: proposições de valor

Experiência abrangente de varejo automotivo

A partir do quarto trimestre 2023, o Sonic Automotive opera 101 concessionárias franqueadas em 15 estados. A empresa gerou US $ 7,2 bilhões em receita total em 2023, com vendas de novos veículos representando US $ 3,4 bilhões e usou vendas de veículos em US $ 2,8 bilhões.

Canal de vendas	Receita (2023)	Percentagem
Vendas de novos veículos	US $ 3,4 bilhões	47.2%
Vendas de veículos usados	US $ 2,8 bilhões	38.9%
Serviço & Peças	US $ 1,0 bilhão	13.9%

Ampla gama de marcas e modelos de veículos

A Sonic Automotive representa 35 marcas automotivas diferentes em sua rede de concessionárias, incluindo:

• Marcas de luxo: BMW, Mercedes-Benz, Lexus
• Marcas convencionais: Ford, Toyota, Chevrolet
• Marcas de desempenho: Porsche, Ferrari

Preços transparentes e abordagem centrada no cliente

Em 2023, a Sonic Automotive investiu US $ 12,5 milhões em ferramentas de transparência de preços digitais e tecnologias de experiência do cliente.

Canais de vendas digitais e físicos integrados

Os canais de vendas digitais representaram 37% do total de transações de veículos em 2023, com as compras de veículos on -line aumentando 22% em comparação com 2022.

Canal de vendas	Porcentagem de transações	Crescimento ano a ano
Concessionária física	63%	5%
Vendas on -line	37%	22%

Ofertas abrangentes de serviço e manutenção

A receita de serviço e peças atingiu US $ 1,0 bilhão em 2023, com um valor médio da ordem de reparo de US $ 487 por veículo.

• Agenda de serviços on -line 24/7
• Opções de serviço móvel
• Programas de garantia estendida
• Manutenção de veículos usados ​​certificados

Sonic Automotive, Inc. (SAH) - Modelo de Negócios: Relacionamentos do Cliente

Interações pessoais de vendas

Em 2022, a Sonic Automotive empregou 8.137 funcionários totais em sua rede de concessionárias. A empresa opera 103 concessionárias franqueadas em 15 estados, com uma média de 79 representantes de vendas por concessionária.

Canal de vendas	Número de interações	Taxa de conversão média
Vendas pessoais	247.563 interações com os clientes	18.7%
Vendas de telefone	132.845 interações com os clientes	12.4%

Plataformas de suporte ao cliente digital

A Sonic Automotive investiu US $ 6,2 milhões em infraestrutura de suporte ao cliente digital em 2022.

• Suporte de bate -papo online disponível 16 horas por dia
• Aplicativo móvel com agendamento de serviços
• Canais de comunicação digital 24/7

Lealdade e repetições de programas de clientes

Repetir a taxa de cliente em 2022: 34,6%. Valor médio da vida útil do cliente: US $ 87.500.

Nível do Programa de Fidelidade	Contagem de membros	Benefícios anuais
ECHOPARK RECONTES	126.500 membros	Crédito de serviço de US $ 250
Clube de clientes premium	42.300 membros	Crédito de serviço de US $ 500

Experiências personalizadas de compra de veículos

Solicitações de configuração de veículo personalizadas em 2022: 37.845 transações.

• Plataforma de personalização de veículos online
• Experiências de reality shows virtuais
• Opções de financiamento personalizadas

Suporte de serviço e manutenção pós-venda

Receita do Departamento de Serviços em 2022: US $ 423,7 milhões. Classificação média de satisfação do atendimento ao cliente: 4.2/5.

Tipo de serviço	Volume anual de serviço	Custo médio de serviço
Manutenção de rotina	284.600 visitas de serviço	$247
Principais reparos	76.300 visitas de serviço	$1,235

Sonic Automotive, Inc. (SAH) - Modelo de Negócios: Canais

Locais de concessionária física

A partir de 2024, o Sonic Automotive opera 103 concessionárias franqueadas em vários estados nos Estados Unidos. As concessionárias da empresa representam 20 marcas automotivas diferentes, incluindo fabricantes de luxo e não luxuosos.

Tipo de concessionária	Número de locais	Propagação geográfica
Concessionárias de franquia	103	Vários estados dos EUA
Concessionárias de marca de luxo	45	Mercados primários no sudeste e sudoeste

Plataformas de vendas on -line

A plataforma de vendas digital da Sonic Automotive gerada US $ 287 milhões em receita online em 2023, representando 12,4% da receita total de varejo automotivo.

• Plataforma Digital Echopark
• Configuradores on-line específicos da marca
• Experiências de compras de veículos virtuais

Aplicativos móveis

Os suportes de aplicativos móveis da empresa Navegação de inventário de veículos em tempo real e Processos de compra digital. Em 2023, 38% das interações digitais ocorreu através de plataformas móveis.

Representantes de vendas diretas

A Sonic Automotive emprega 1.872 profissionais de vendas em sua rede de concessionárias. O representante médio de vendas gera US $ 1,2 milhão em receita anual.

Canais de marketing digital e publicidade

Despesas de marketing digital em 2023 foram US $ 42,6 milhões, com os principais canais, incluindo:

• Publicidade nas mídias sociais
• Marketing de mecanismo de pesquisa
• Anúncios de exibição digital direcionados
• Plataformas de publicidade programática

Canal de marketing	Gastar	Taxa de conversão
Mídia social	US $ 15,3 milhões	2.7%
Marketing de mecanismo de pesquisa	US $ 18,9 milhões	3.5%
Exibir publicidade	US $ 8,4 milhões	1.9%

Sonic Automotive, Inc. (SAH) - Modelo de negócios: segmentos de clientes

Compradores de carros individuais

A partir de 2023, o Sonic Automotive atende a aproximadamente 500.000 compradores individuais de carros anualmente em seus mais de 100 locais de concessionária.

Características do segmento	Quota de mercado	Valor médio da transação
Compradores de veículos pessoais	68%	$38,750
Compradores de veículos pela primeira vez	22%	$28,500

Operadores de frota comercial

O Sonic Automotive gera aproximadamente US $ 425 milhões em receita anual das vendas de frotas comerciais.

• Tamanho da frota corporativa: 50-500 veículos
• Valor médio de compra da frota: US $ 2,3 milhões
• Indústrias primárias servidas: transporte, logística, serviço

Consumidores de veículos de luxo de ponta

O segmento de veículos de luxo representa 35% das vendas totais de veículos da Sonic, com marcas como BMW, Mercedes-Benz e Porsche.

Marca de luxo	Volume anual de vendas	Preço médio do veículo
BMW	12.500 unidades	$65,000
Mercedes-Benz	9.800 unidades	$72,500

Compradores de veículos preocupados com o orçamento

O segmento orçamentário é responsável por 25% das vendas da Sonic, com um preço médio do veículo de US $ 22.500.

• Marcas primárias: Honda, Toyota, Hyundai
• Volume anual de vendas: 75.000 veículos
• Opções de financiamento: 0% APR, garantias estendidas

Clientes corporativos e de negócios

As vendas corporativas geram US $ 350 milhões em receita anual para o Sonic Automotive.

Tipo de cliente	Volume de compra anual	Valor médio do contrato
Pequenas empresas	1.200 veículos	US $ 1,5 milhão
Médias empresas	800 veículos	US $ 3,2 milhões

Sonic Automotive, Inc. (SAH) - Modelo de negócios: estrutura de custos

Aquisição de inventário de veículos

Em 2023, o inventário total de veículos da Sonic Automotive foi avaliado em US $ 1,2 bilhão. Os custos anuais de aquisição de veículos da Companhia foram de aproximadamente US $ 4,5 bilhões, representando uma parcela significativa de suas despesas operacionais.

Categoria de inventário	Custo ($)	Porcentagem de aquisição total
Inventário de veículo novo	US $ 2,7 bilhões	60%
Inventário de veículos usados	US $ 1,8 bilhão	40%

Despesas operacionais da concessionária

As despesas operacionais totais da Sonic Automotive em 2023 foram de US $ 785 milhões, com a seguinte quebra:

• Manutenção da instalação: US $ 123 milhões
• Utilitários: US $ 45 milhões
• Despesas de aluguel e arrendamento: US $ 87 milhões
• Custos de seguro: US $ 32 milhões

Salários e treinamento de funcionários

Em 2023, as despesas totais relacionadas aos funcionários da Sonic Automotive foram de US $ 612 milhões.

Categoria de funcionários	Despesas salariais anuais	Salário médio
Pessoal de vendas	US $ 287 milhões	$82,000
Técnicos de serviço	US $ 194 milhões	$68,500
Equipe administrativo	US $ 131 milhões	$65,000

Custos de marketing e publicidade

As despesas de marketing da Sonic Automotive em 2023 totalizaram US $ 98 milhões.

• Marketing Digital: US $ 42 milhões
• Publicidade tradicional: US $ 36 milhões
• Campanhas de mídia social: US $ 20 milhões

Investimentos de tecnologia e plataforma digital

A empresa investiu US $ 67 milhões em infraestrutura de tecnologia e plataformas digitais em 2023.

Área de investimento em tecnologia	Gasto
Plataformas de vendas digitais	US $ 28 milhões
Sistemas de gerenciamento de clientes	US $ 22 milhões
Segurança cibernética	US $ 17 milhões

Sonic Automotive, Inc. (SAH) - Modelo de negócios: fluxos de receita

Vendas de novos veículos

Para o ano fiscal de 2023, a Sonic Automotive registrou uma nova receita de veículos de US $ 5,94 bilhões. A empresa vendeu 82.171 novos veículos durante esse período.

Métrica	Valor
Receita de novos veículos	US $ 5,94 bilhões
Novos veículos vendidos	82.171 unidades

Vendas de veículos usados

Em 2023, a Sonic Automotive gerou receita de veículos usada de US $ 4,62 bilhões. A empresa vendeu 159.445 veículos usados ​​durante o ano fiscal.

Métrica	Valor
Receita de veículos usados	US $ 4,62 bilhões
Veículos usados ​​vendidos	159.445 unidades

Taxas de serviço e manutenção

A receita de serviço e manutenção da Sonic Automotive em 2023 atingiu US $ 1,16 bilhão. Os departamentos de serviço da empresa processaram 1.037.842 ordens de reparo.

Métrica	Valor
Receita de serviço e manutenção	US $ 1,16 bilhão
Ordens de reparo processadas	1,037,842

Vendas de garantia estendida

As vendas de garantia estendida contribuíram com US $ 237 milhões para a receita da Sonic Automotive em 2023.

Financiamento de veículos e comissões de seguros

O financiamento de veículos e as comissões de seguros geraram US $ 412 milhões em receita para a empresa em 2023.

Fluxo de receita	Quantia
Vendas de garantia estendida	US $ 237 milhões
Comissões de financiamento e seguro	US $ 412 milhões

Repartição total da receita para 2023:

• Vendas de veículos novos: US $ 5,94 bilhões
• Vendas de veículos usados: US $ 4,62 bilhões
• Serviço e manutenção: US $ 1,16 bilhão
• Vendas de garantia estendida: US $ 237 milhões
• Comissões de financiamento e seguro: US $ 412 milhões

Sonic Automotive, Inc. (SAH) - Canvas Business Model: Value Propositions

You're looking at the core offerings that Sonic Automotive, Inc. (SAH) is pushing to the market as of late 2025. These are the specific things they claim make their offering stand out.

Access to a diverse portfolio of luxury and import new vehicle brands

Sonic Automotive, Inc. (SAH) maintains a broad footprint across its Franchised Dealerships Segment, which operated 111 locations as of the third quarter of 2025. This scale supports access to a wide array of manufacturer franchises, including luxury and import brands, though specific brand revenue breakdowns aren't detailed in the latest reports.

Value-driven, nearly-new pre-owned vehicles with savings up to $3,000

The EchoPark Segment is positioned around offering value in the pre-owned space. The stated value proposition promises customers savings of up to $3,000 versus the competition when purchasing these nearly-new vehicles. As of Q3 2025, the EchoPark Segment had 18 locations.

Comprehensive, high-margin Fixed Operations (parts, service, collision)

Fixed Operations is a critical profit driver for Sonic Automotive, Inc. (SAH). The gross profit margin in this segment has been consistently strong, showing improvement across the first three quarters of 2025.

Metric	Q1 2025 Result	Q2 2025 Result	Q3 2025 Result
Fixed Operations Gross Profit Margin	50.8%	51.3%	51.2%

The company reported that Fixed Operations gross profit in the Franchised Dealerships Segment grew 8% in the third quarter of 2025 over the prior year period.

Guest-centric, technology-enabled, transparent buying experience

Sonic Automotive, Inc. (SAH) emphasizes a specific customer journey, particularly through its EchoPark brand. This focus is tied to delivering award-winning guest experiences.

• EchoPark mission: Every Car, Happy Owner.
• Consistently delivers award-winning guest experiences.
• Utilizes an innovative technology-enabled sales strategy.

One-stop shop for vehicle sales, financing, and long-term service

The structure of the Franchised Dealerships Segment supports the one-stop shop model, integrating sales with high-margin Finance and Insurance (F&I) products and Fixed Operations. The F&I performance reflects this integration.

Metric	Q2 2025 F&I Gross Profit Per Unit	Q3 2025 F&I Gross Profit Per Unit
F&I Gross Profit Per Retail Unit	$2,718	$2,500

The combined gross profit from Fixed Operations and F&I accounted for nearly 75% of the total gross profit mix in the Franchised Dealerships Segment for the second quarter of 2025. Total consolidated revenues for the company hit an all-time quarterly record of $4.0 billion in Q3 2025.

Sonic Automotive, Inc. (SAH) - Canvas Business Model: Customer Relationships

You're looking at how Sonic Automotive, Inc. (SAH) keeps customers coming back, which is critical since the business model relies heavily on repeat service and high-margin add-ons. The relationship focus is clearly split between the traditional franchised dealership service base and the modern, guest-centric approach of EchoPark Automotive.

Personalized, proven guest-centric buying process

The EchoPark segment is the flagship for this approach, aiming for a transparent and positive interaction across all channels. While specific 2025 digital engagement metrics aren't explicitly detailed in terms of online conversion rates, the overall revenue growth suggests the strategy is working. For instance, in the third quarter of 2025, Sonic Automotive, Inc. (SAH) achieved all-time record quarterly total revenues of $4.0 billion, marking a 14% increase year-over-year.

The EchoPark brand explicitly ties its success to this guest focus:

• EchoPark's mission is 'Every Car, Happy Owner.'
• The approach is designed to deliver superior value, aiming for savings of up to $3,000 versus the competition.
• The segment generated an all-time quarterly record adjusted EBITDA of $15.8 million in the first quarter of 2025.

Dedicated service and warranty support via Fixed Operations

The Fixed Operations segment is a powerhouse for sustained customer relationships, driving high-margin, recurring revenue. You can see the relationship strength in the consistent gross profit growth across the first three quarters of 2025. This sustained performance is partly attributed to growing technician capacity, which the company focused on increasing in 2024.

Here's a quick look at the year-to-date performance in the Franchised Dealerships Segment's Fixed Operations:

Metric (Same Store)	Q1 2025 Growth	Q2 2025 Growth	Q3 2025 Growth
Fixed Operations Gross Profit	7% YoY	12% YoY	8% YoY
Fixed Operations Gross Profit Margin	50.8%	51.3%	51.2%
Warranty Gross Profit	38% YoY	34% YoY	13% YoY

The growth in warranty work, especially the 38% YoY jump in Q1 2025, shows customers are returning for manufacturer-backed repairs, a key indicator of a strong post-sale relationship.

Digital engagement and online sales tools for convenience

While the search results don't give a specific percentage for digital unit sales, the focus on F&I (Finance and Insurance) GPU (Gross Profit Per Unit) shows success in monetizing the transaction digitally or through streamlined processes. The F&I GPU in the Franchised Dealerships Segment hit an all-time quarterly record of $2,442 in Q1 2025, and reached $2,500 in Q3 2025, up 7% YoY for that quarter. This suggests that the digital tools are effectively supporting the sales process to capture high-margin products.

High-touch relationship management for luxury and import buyers

The data points toward a high-touch approach within the franchised segment, which represents the luxury and import brands. The F&I GPU figures are a concrete measure of the success in relationship-based upselling:

• Q2 2025 Franchised F&I GPU was $2,718 per unit, up 14% year-over-year.
• Q3 2025 Franchised F&I GPU was $2,500 per unit.

These high per-unit figures reflect successful, likely high-touch, engagement during the transaction phase, which is crucial for premium brands.

Focus on award-winning guest experiences (DealerRater recognition)

Sonic Automotive, Inc. (SAH) uses external validation to underscore its commitment to guest experience. The EchoPark brand has been recognized for this focus, which you can use as evidence of the relationship strategy's effectiveness. The search results confirm that EchoPark Automotive received the 2023 Consumer Satisfaction Award from DealerRater, an honor reserved for the top 10 percent of U.S. dealers based on online consumer reviews.

Overall, as of late 2025, the trailing twelve months revenue for Sonic Automotive, Inc. (SAH) stands at approximately $15.18 Billion USD, showing the scale of the customer base these relationship strategies support.

Sonic Automotive, Inc. (SAH) - Canvas Business Model: Channels

You're looking at how Sonic Automotive, Inc. (SAH) gets its products and services to the customer base as of late 2025. It's a mix of traditional physical presence and digital enablement, especially through the EchoPark brand.

The primary channels are anchored in physical locations, but the digital layer is increasingly important for the pre-owned business.

Physical franchised dealership locations remain the bedrock, handling new and used vehicle sales, parts, and service.

• Sonic Automotive, Inc. operates 111 dealerships across the nation.
• These franchised stores represent over 25 different brands of automobiles.
• Luxury and import brands account for approximately 86% of the franchise new-vehicle revenue.
• The Franchised Dealerships Segment saw same-store retail new vehicle unit sales volume increase by 8% in the third quarter of 2025.
• Same-store retail used vehicle unit sales volume grew by 3% in the third quarter of 2025.
• Fixed operations gross profit and F&I gross profit combined accounted for over 75% of the total gross profit mix in Q3 2025.

Standalone EchoPark used vehicle retail stores represent the company's dedicated digital-first, pre-owned channel.

• Sonic Automotive, Inc. had a stated goal of achieving 90% U.S. population coverage with EchoPark by 2025.
• The long-term revenue target for the EchoPark segment was $14 billion in annual revenues by 2025.
• In the third quarter of 2025, EchoPark Segment revenues were $522.5 million.
• Retail used vehicle unit sales volume for the EchoPark Segment was down 8% in Q3 2025.
• As of September 30, 2025, the EchoPark Segment inventory supply was 37 days' supply on a trailing quarter cost of sales basis.
• The segment reported an adjusted segment income of $2.7 million for the third quarter of 2025.

You can see the channel performance breakdown here. Honestly, the contrast between the segments in Q3 2025 is stark.

Channel Segment	Q3 2025 Revenue	Year-over-Year Revenue Change	Key Unit Metric Change
Franchised Dealerships (Same Store)	Not explicitly stated (Total Revenue $4.0B)	Up 11% (Same Store Revenues)	New Vehicle Units Up 8%
EchoPark Segment	$522.5 million	Down 4%	Retail Used Units Down 8%
Powersports Segment	$84.1 million (All-time record)	Up 42% (All-time record)	Segment Income Up 95%

Company websites and digital retail platforms are integral, particularly for EchoPark's omnichannel approach.

• EchoPark.com allows guests to shop from a nationwide inventory.
• Sonic Automotive, Inc. announced in August 2025 a discovery engagement with NETSOL to define a next-generation omnichannel digital retail platform, leveraging NETSOL's Transcend Retail platform.
• This initiative aims to unify workflows and support a seamless, connected retail journey.

Powersports retail locations represent a smaller, but rapidly growing, channel for Sonic Automotive, Inc.

• The Powersports segment operates 14 locations across North Carolina, South Dakota, and Texas.
• This segment achieved all-time record quarterly revenues of $84.1 million in Q3 2025, a 42% increase year-over-year.
• Segment income for Powersports in Q3 2025 was $7.8 million, a 95% increase from the prior year period.

Regarding third-party online marketplaces (e.g., Amazon Autos), public financial reporting from Sonic Automotive, Inc. does not detail specific revenue contribution or usage statistics for these external platforms as a distinct channel.

Finance: draft 13-week cash view by Friday.

Sonic Automotive, Inc. (SAH) - Canvas Business Model: Customer Segments

You're looking at the core customer groups that drive the business for Sonic Automotive, Inc. as of late 2025. This is a multi-faceted approach, hitting high-end luxury, the high-volume used market, essential after-sales support, and a growing niche segment.

The customer base is segmented across the three main operating divisions: Franchised Dealerships, EchoPark, and Powersports.

• Affluent buyers of new luxury and import vehicles (approx. 86% of franchise new-vehicle revenue)
• Value-conscious consumers seeking 1-4 year-old pre-owned vehicles (EchoPark)
• Existing vehicle owners requiring parts, service, and collision repair
• Enthusiasts and consumers of motorcycles and all-terrain vehicles (Powersports)

The Franchised Dealerships segment remains the largest revenue generator, with Q3 2025 franchise revenues hitting an all-time quarterly record of $3.4 billion, up 17% year-over-year. For context on the overall vehicle sales mix in 2024, New Vehicles accounted for 46% of total revenue, while Used Vehicles accounted for 36%.

Within the core Franchised Dealerships business, the affluent buyer segment is supported by strong per-unit profitability metrics:

Metric (Q3 2025 Same Store)	New Vehicle Data	Used Vehicle Data
Retail Unit Sales Volume Change YoY	Up 8%	Up 3%
Gross Profit Per Unit (GPU)	$2,852	$1,530

The existing vehicle owners are served by the Fixed Operations group, which saw robust growth as of Q3 2025. This group relies on the company's investment in technician capacity, which was increased in 2024.

• Same-store Fixed Operations gross profit was up 8% in Q3 2025.
• Same-store Fixed Operations gross profit margin reached 51.2% in Q3 2025.
• Same-store customer pay gross profit grew 6% year-over-year in Q3 2025.
• Finance and Insurance (F&I) gross profit per retail unit was $2,500 in Q3 2025.

Value-conscious consumers are the target for the EchoPark segment, which focuses on 1-4 year-old pre-owned vehicles. This segment posted Q3 2025 revenues of $522.5 million.

The unit volume for EchoPark in Q3 2025 was 16,353 retail used vehicles, a decrease of 8% year-over-year. However, performance in Q1 2025 showed stronger volume, with 18,798 retail units sold, up 5% year-over-year. The segment's adjusted EBITDA for Q3 2025 was $8.2 million.

Finally, enthusiasts and powersports consumers represent a smaller but rapidly growing customer segment. The Powersports segment achieved all-time record quarterly revenues in Q3 2025 of $84.1 million, marking a 42% increase. This segment's adjusted EBITDA also set a record at $10.1 million, up 74% from the prior year period.

As of September 30, 2025, the company maintained total liquidity of approximately $815 million, supporting capital deployment across these customer-focused growth strategies. Finance: draft 13-week cash view by Friday.

Sonic Automotive, Inc. (SAH) - Canvas Business Model: Cost Structure

The cost structure for Sonic Automotive, Inc. (SAH) is heavily weighted toward the cost of acquiring the vehicles they sell, which is the primary driver of expenses in this business.

High cost of revenue (vehicle acquisition cost) represents the largest component. For the third quarter ended September 30, 2025, the reported Cost of Revenue reached $3.4 billion. This figure reflects the cost of retail new and used vehicles sold across the Franchised Dealerships and EchoPark segments. For context on the trend, the Cost of Revenue for Q3 2025 was up 13.92% from the same period in the prior year.

Selling, General, and Administrative (SG&A) expenses are the next major category, often viewed relative to gross profit. In the first quarter of 2025, total reported SG&A expenses consumed 67.1% of the total gross profit. Looking ahead, management's outlook for the full year 2025 suggested an expectation for adjusted SG&A as a percentage of gross profit in the low-70s percentage range.

Compensation and benefits for sales staff and technicians are embedded within SG&A and Cost of Sales, but specific focus areas highlight their importance. Management noted that strength in same-store customer pay gross profit in Q3 2025 was attributable to the increase in technician headcount achieved in 2024 and ongoing efforts to retain those technicians through 2025. This investment in skilled labor is a direct cost to maintain high-margin Fixed Operations revenue.

Floor plan interest expense for vehicle inventory financing fluctuates based on borrowing levels and variable interest rates tied to benchmarks like one-month Term SOFR or the U.S. prime rate. For the three months ended September 30, 2025, the interest expense specifically for new vehicle floor plans decreased by $2.5 million compared to the same period in 2024. To mitigate this cost, Sonic Automotive maintained a floor plan deposit balance of $175.0 million as of September 30, 2025, which effectively reduces the net interest expense.

The physical footprint of Sonic Automotive, Inc. is substantial, representing significant fixed operating costs. As of early June 2025, the company operated 123 dealers across the United States. These facilities require ongoing expenditure for real estate, leases, maintenance, and utilities.

Here's a quick look at some key cost-related metrics from recent reporting periods:

Cost Metric	Period/Date	Amount/Rate
Cost of Revenue	Q3 2025	$3.4 billion
Reported SG&A as % of Gross Profit	Q1 2025	67.1%
Adjusted SG&A as % of Gross Profit (Outlook)	FY 2025/Q4	Low-70s %
Floor Plan Deposit Balance	September 30, 2025	$175.0 million
New Vehicle Floor Plan Interest Change	3 Months Ended Sept 30, 2025 vs. Prior Year	Decreased $2.5 million
Total Dealership Locations (Approximate)	June 04, 2025	123

The cost structure also includes variable expenses tied to sales performance and inventory management:

• Franchised new vehicle gross profit per unit (GPU) for same-store sales was $2,852 in Q3 2025.
• Franchised used vehicle GPU for same-store sales was $1,530 in Q3 2025.
• EchoPark total GPU hit a record of $3,411 per unit in Q1 2025.
• The Powersports segment incurred a segment loss of $3.5 million in Q1 2025.

Managing these inventory-related costs, especially vehicle acquisition costs and financing interest, is critical to profitability, so you'll see management constantly focused on GPU and inventory turns.

Sonic Automotive, Inc. (SAH) - Canvas Business Model: Revenue Streams

You're looking at the core ways Sonic Automotive, Inc. (SAH) brings in money as of late 2025. It's a diversified model built around vehicle sales, but the real profit engine often comes from the services attached to those sales. The total Trailing Twelve Month (TTM) revenue as of December 2025 stands at $15.17 Billion USD.

The revenue streams flow primarily through the three operating segments, with the Franchised Dealerships segment being the largest contributor to the top line, as you'd expect from a traditional dealership group. Honestly, the mix of new and used sales, plus the high-margin service and finance components, defines their revenue profile.

Here's a look at the revenue contribution from the three main segments based on the most recent quarterly data available:

Revenue Stream Segment	Q3 2025 Revenue Amount	Year-over-Year Growth (Q3 2025 vs Q3 2024)
Franchised Dealerships Segment Revenue	$3.4 billion	Up 17%
EchoPark Segment Revenue (Used Vehicle Retail)	$522.5 million	Down 4%
Powersports Segment Revenue	$84.1 million	Up 42%
Total Consolidated Revenue (Q3 2025)	$4.0 billion	Up 14%

Breaking down the specific types of revenue streams as outlined, the largest segment by volume is New vehicle retail sales, which is a major component of the Franchised Dealerships segment revenue. The same-store new retail unit volume grew 7% year-over-year in the third quarter, showing solid underlying demand in that area.

Used vehicle retail sales are captured across both the Franchised and EchoPark segments. While the Franchised segment saw same-store used retail volume increase 3%, the dedicated EchoPark segment experienced an 8% decline in retail unit sales volume for the quarter, though its profitability improved year-over-year.

The high-margin components-Fixed Operations: parts, service, and collision repair-are critical. For the same-store basis in the Franchised Dealerships segment, fixed operations revenues were up 6% year-over-year. The gross profit from Fixed Operations and F&I combined accounted for over 75% of total gross profit mix, which tells you where the real margin dollars are generated.

Finally, Finance and Insurance (F&I) product sales, which include things like extended warranties, are a significant revenue driver, particularly on a gross profit basis. Franchise same-store F&I Gross Profit per Unit (GPU) was reported at $2,597 per unit in Q3 2025, up 11% year-over-year, demonstrating the continued effectiveness of attaching these products to vehicle sales.

You can see the revenue streams are layered:

• New Vehicle Retail Sales (Volume Driver)
• Used Vehicle Retail Sales (EchoPark and Franchise)
• Fixed Operations Revenue (Service and Parts)
• Finance and Insurance (F&I) Product Sales (High Margin Attach)
• Powersports Sales (Emerging Growth Stream)

Finance: draft 13-week cash view by Friday.