Sonida Senior Living, Inc. (SNDA): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el paisaje en rápida evolución de la vida mayor, Sonida Senior Living, Inc. (SNDA) surge como una fuerza transformadora, reinventando el cuidado de los ancianos a través de un modelo de negocio sofisticado y holístico. Al combinar a la perfección soluciones residenciales integrales, servicios de salud personalizados y tecnología innovadora, Sonida trasciende los paradigmas tradicionales de atención superior, ofreciendo un enfoque matizado que aborda las complejas necesidades de las poblaciones de envejecimiento con dignidad, compasión y precisión estratégica. Su lienzo de modelo de negocio revela una estrategia meticulosamente elaborada que va más allá de la mera alojamiento, posicionando a la compañía como una plataforma pionera para el bienestar senior, el compromiso de la comunidad y las experiencias de vida de alta calidad.

Sonida Senior Living, Inc. (SNDA) - Modelo de negocios: asociaciones clave

Fideicomisos de inversión inmobiliaria (REIT) para administración de propiedades

A partir del cuarto trimestre de 2023, Sonida Senior Living tiene asociaciones con los siguientes REIT:

Socio de REIT	Número de propiedades	Valor de inversión total
Inversores de Omega Healthcare	14	$ 87.3 millones
Sabra Health Care REIT	9	$ 62.5 millones

Proveedores de atención médica y redes de servicios médicos

Las asociaciones clave de atención médica incluyen:

• Opciones de atención para personas mayores de UnitedHealthcare: cubriendo 7 instalaciones de vida para personas mayores
• Red de atención médica humana: asociada en 5 ubicaciones
• CVS MinuteClinic - Integración de servicios médicos en 12 instalaciones de Sonida

Proveedores de equipos y tecnología de atención superior

Socio tecnológico	Tipo de tecnología	Valor anual del contrato
Philips Healthcare	Sistemas de monitoreo médico	$ 1.2 millones
GE Healthcare	Equipo de diagnóstico	$875,000

Organizaciones comunitarias locales y grupos de apoyo para personas mayores

Las asociaciones activas incluyen:

• AARP - Colaboración en 22 estados
• Consejo Nacional de Envejecimiento - Programas de apoyo en 16 instalaciones
• Centros senior locales en 37 áreas metropolitanas

Compañías de seguros que ofrecen cobertura de vida para personas mayores

Proveedor de seguros	Tipo de cobertura	Número de residentes cubiertos
Mutual de Omaha	Seguro de atención a largo plazo	1.842 residentes
Genworth Financial	Seguro de vida para personas mayores	1.395 residentes

Sonida Senior Living, Inc. (SNDA) - Modelo de negocios: actividades clave

Gestión y operaciones de las instalaciones para personas mayores

A partir del cuarto trimestre de 2023, SONIDA Senior Living opera 36 comunidades de vida para personas mayores en 9 estados, con un total de 3.947 unidades de vida. La tasa de ocupación promedio fue del 81.7% para el año fiscal 2023.

Métrica operacional	Valor
Comunidades totales	36
Unidades de vida total	3,947
Tasa de ocupación (2023)	81.7%

Servicios de atención y apoyo para residentes

Sonida Senior Living brinda servicios de cuidados integrales en múltiples niveles:

• Vida independiente
• Vida asistida
• Cuidado de la memoria
• Rehabilitación a corto plazo

Coordinación de atención médica y asistencia médica

Gastos anuales relacionados con la atención médica para 2023: $ 24.3 millones, lo que representa el 18.6% de los costos operativos totales.

Servicio de salud	Inversión anual
Salarios del personal médico	$ 12.7 millones
Equipo médico	$ 5.6 millones
Capacitación en salud	$ 6 millones

Mantenimiento de la propiedad y actualizaciones de la instalación

Gasto de capital para mejoras en las instalaciones en 2023: $ 14.2 millones.

• Proyectos de renovación: 12 comunidades
• Actualizaciones de infraestructura tecnológica
• Mejoras de seguridad y accesibilidad

Gestión de marketing y ocupación

Presupuesto de marketing para 2023: $ 3.8 millones, con marketing digital que representa el 45% del gasto total de marketing.

Canal de marketing	Asignación
Marketing digital	$ 1.71 millones
Medios tradicionales	$ 1.14 millones
Extensión comunitaria	$950,000

Sonida Senior Living, Inc. (SNDA) - Modelo de negocios: recursos clave

Propiedades residenciales de Senior Living

A partir del cuarto trimestre de 2023, SONIDA Senior Living posee u opera 75 comunidades de vida para personas mayores en 10 estados.

Tipo de propiedad	Número de comunidades	Capacidad total
Vida independiente	22	1.850 unidades
Vida asistida	38	2.450 unidades
Cuidado de la memoria	15	750 unidades

Personal capacitado de atención médica y apoyo

Fuerza laboral total a partir de 2023: 2.800 empleados

• Enfermeras registradas: 325
• Enfermeras prácticas con licencia: 450
• Asistentes de enfermería certificados: 1.100
• Personal administrativo y de apoyo: 925

Infraestructura avanzada de tecnología de atención para personas mayores

Inversión tecnológica para 2023: $ 4.2 millones

Categoría de tecnología	Monto de la inversión
Registros de salud electrónicos	$ 1.5 millones
Sistemas de telesalud	$850,000
Software de gestión de residentes	$750,000
Ciberseguridad	$ 1.1 millones

Capital financiero para la expansión y renovación

Métricas financieras para 2023:

• Ingresos totales: $ 238.6 millones
• Gasto de capital: $ 22.3 millones
• Presupuesto de renovación: $ 8.7 millones
• Efectivo y equivalentes en efectivo: $ 15.4 millones

Fuerte reputación de la marca en el sector de la vida mayor

Métricas de rendimiento de la marca:

• Tasa de ocupación: 83.5%
• Puntuación de satisfacción del cliente: 4.2/5
• Duración promedio de la estadía: 3.7 años
• Tasa de referencia: 42%

Sonida Senior Living, Inc. (SNDA) - Modelo de negocio: propuestas de valor

Soluciones integrales de vida para personas mayores y cuidado

A partir del cuarto trimestre de 2023, SONIDA Senior Living opera 76 comunidades de vida para personas mayores en 11 estados, proporcionando 9,200 unidades de vida en total.

Tipo comunitario	Número de comunidades	Unidades totales
Vida independiente	23	2,760
Vida asistida	37	4,120
Cuidado de la memoria	16	2,320

Entornos residenciales seguros y de apoyo

Tasa promedio de ocupación mensual a partir de 2023: 81.3%

• Monitoreo de seguridad en el sitio 24/7
• Sistemas de respuesta de emergencia en todas las unidades residenciales
• Personal capacitado profesionalmente con un promedio de 8.2 años de experiencia

Programas de salud y bienestar personalizados

Gastos anuales de atención médica por residente: $ 4,650

Servicio de bienestar	Porcentaje de oferta de comunidades
Fisioterapia	92%
Asesoramiento nutricional	85%
Apoyo de salud mental	78%

Compromiso social y experiencias centradas en la comunidad

Actividades sociales mensuales promedio por comunidad: 42

• Programas de conexión virtual
• Iniciativas de compromiso intergeneracional
• Talleres culturales y educativos

Servicios de cuidado de ancianos compasivos y de alta calidad

Relación de personal a residente: 1: 6 para la vida asistida, 1: 4 para el cuidado de la memoria

Métrica de calidad de cuidado	Puntaje de rendimiento
Calificaciones estatales de inspección de salud	4.2/5
Horas de capacitación del personal anualmente	48 horas/empleado

Sonida Senior Living, Inc. (SNDA) - Modelo de negocios: relaciones con los clientes

Gestión de atención personalizada

A partir del cuarto trimestre de 2023, Sonida Senior Viving administra 36 comunidades de vida mayor en 7 estados, con una capacidad total de aproximadamente 3.700 residentes. La compañía ofrece planes de atención personalizados para cada residente, con un promedio de 2.3 reuniones de coordinación de atención por residente anualmente.

Nivel de cuidado	Porcentaje de residentes	Costo promedio de atención mensual
Vida independiente	35%	$3,450
Vida asistida	45%	$5,250
Cuidado de la memoria	20%	$6,750

Canales regulares de comunicación familiar

Sonida Senior Living implementa múltiples estrategias de comunicación:

• Boletines familiares mensuales
• Reuniones familiares virtuales trimestrales
• Plataformas de comunicación digital
• Línea directa de apoyo familiar 24/7

Soporte y asistencia en el sitio

La compañía mantiene una relación de personal a residente promedio de 1: 6 en sus comunidades. El personal incluye:

Categoría de personal	Número de empleados	Compensación anual promedio
Personal de enfermería	520	$65,400
Asistentes de atención	780	$42,300
Personal administrativo	210	$58,600

Plataformas de compromiso digital

Sonida Senior Living ha invertido $ 1.2 millones en infraestructura digital en 2023, que incluye:

• Software de gestión de residentes
• Aplicaciones de comunicación familiar
• Plataformas de integración de telesalud
• Sistemas de programación de actividades en línea

Servicios continuos de monitoreo de salud

La compañía utiliza tecnologías avanzadas de monitoreo de salud con las siguientes métricas:

Tecnología de monitoreo	Porcentaje de comunidades	Inversión tecnológica anual
Rastreadores de salud portátiles	85%	$750,000
Monitoreo de letreros vitales remotos	75%	$620,000
Sistemas de detección de otoño	90%	$480,000

Sonida Senior Living, Inc. (SNDA) - Modelo de negocios: canales

Equipos directos de ventas y marketing

A partir de 2024, Sonida Senior Living mantiene un equipo de ventas dedicado de aproximadamente 45-50 profesionales centrados en la adquisición directa de clientes. El equipo de ventas cubre 18 comunidades de vida senior en 4 estados.

Métrica del equipo de ventas	Cantidad
Representantes de ventas totales	47
Tasa de conversión mensual promedio	12.4%
Duración del ciclo de ventas promedio	45-60 días

Sitio web en línea y plataformas digitales

Sonida Senior Living opera una plataforma digital integral con las siguientes métricas de participación digital:

• Visitantes mensuales del sitio web: 38,500
• Tasa de conversión de consulta en línea: 6.2%
• Solicitudes de gira virtual: 215 por mes

Redes de referencia de proveedores de atención médica

Sonida Senior Living ha establecido asociaciones estratégicas de referencia con:

Tipo de socio de referencia	Número de socios	Referencias mensuales
Hospitales	22	87
Centros de rehabilitación	15	43
Redes médicas	36	62

Eventos de la Expo de Vivir Senior y Comunidad

Participación anual de eventos y métricas de compromiso:

• Total de eventos a la que asistieron: 24
• Asistencia a eventos promedio: 350 prospectos
• Leades generados por eventos: 215 por año

Correo directo y publicidad dirigida

Rendimiento del canal de marketing para comunicación directa:

Canal de marketing	Alcance anual	Tasa de respuesta
Campañas de correo directo	75,000 hogares	2.3%
Anuncios digitales dirigidos	425,000 impresiones	1.7%
Publicidad impresa local	42,000 circulación	1.1%

Sonida Senior Living, Inc. (SNDA) - Modelo de negocios: segmentos de clientes

Seniors independientes que buscan vida comunitaria

A partir del cuarto trimestre de 2023, Sonida Senior Living atiende a aproximadamente 3.200 residentes de vida independiente en 36 comunidades en 9 estados.

Grupo de edad	Porcentaje	Alquiler mensual promedio
65-74 años	42%	$3,850
75-84 años	38%	$4,250
85+ años	20%	$4,600

Residentes de vida asistida que requieren apoyo médico

Sonida opera 26 comunidades de vida asistida con 2.750 unidades de vida asistida total.

• Tasa de ocupación promedio: 81.5%
• Costo promedio de atención mensual: $ 5,400
• Los servicios típicos de apoyo médico incluyen gestión de medicamentos, asistencia de cuidado personal

Pacientes de cuidado de la memoria con necesidades especializadas

Unidades de cuidado de memoria dedicadas en 18 comunidades que atienden a 620 residentes.

Métrica de cuidado de la memoria	Valor
Unidades totales de cuidado de la memoria	420
Costo mensual promedio	$6,750
Tasa de ocupación	75.3%

Profesionales retirados y personas mayores de ingresos intermedios a altos

Objetivo demográfico con un rango anual de ingresos familiares de $ 75,000 a $ 150,000.

• Ingresos promedio de los residentes: $ 92,500
• Nivel de educación: 68% con licenciatura o superior
• Concentración geográfica: mercados primarios en Texas, Arizona e Illinois

Familias que buscan atención de calidad para parientes de edad avanzada

Los tomadores de decisiones clave en la colocación de la vida para personas mayores con requisitos de atención específicos.

Métrica de participación familiar	Porcentaje
Los tomadores directos de decisiones familiares	62%
PODER BOTA POTACIÓN	28%
Opciones autodirigidas	10%

Sonida Senior Living, Inc. (SNDA) - Modelo de negocio: Estructura de costos

Salarios del personal y salarios profesionales de la salud

A partir del cuarto trimestre de 2023, los gastos totales de los empleados de Sonida Senior Living fueron de $ 57.3 millones anuales. El desglose incluye:

Categoría de empleado	Gasto salarial anual
Personal de enfermería	$ 22.1 millones
Personal administrativo	$ 15.6 millones
Personal de apoyo	$ 19.6 millones

Mantenimiento de la propiedad y gastos operativos

Los gastos operativos totales para 2023 fueron de $ 89.7 millones, lo que incluye:

• Mantenimiento de la instalación: $ 24.3 millones
• Utilidades: $ 12.5 millones
• Seguro de propiedad: $ 6.2 millones
• Reparaciones y renovaciones: $ 8.9 millones

Inversiones de tecnología e infraestructura

El gasto en tecnología para 2023 totalizó $ 4.6 millones, con asignaciones específicas:

Categoría de tecnología	Monto de la inversión
Sistema de registros de salud electrónicos	$ 1.8 millones
Infraestructura de ciberseguridad	$ 1.2 millones
Tecnologías de comunicación	$ 1.6 millones

Costos de marketing y adquisición de clientes

El gasto de marketing para 2023 fue de $ 3.9 millones, distribuido en todo:

• Marketing digital: $ 1.5 millones
• Publicidad impresa y tradicional: $ 1.2 millones
• Comisiones del equipo de ventas: $ 1.2 millones

Gastos de cumplimiento y adherencia regulatoria

Los costos relacionados con el cumplimiento en 2023 ascendieron a $ 5.7 millones, que incluyen:

• Consultoría regulatoria: $ 2.3 millones
• Capacitación de cumplimiento: $ 1.4 millones
• Servicios legales y de auditoría: $ 2.0 millones

Sonida Senior Living, Inc. (SNDA) - Modelo de negocios: flujos de ingresos

Tarifas mensuales de vivienda para residentes

A partir del cuarto trimestre de 2023, Sonida Senior Living reportó tarifas promedio de residentes mensuales que van desde $ 4,500 a $ 6,200 por residente, dependiendo de la ubicación y el nivel de atención.

Nivel de cuidado	Tarifa mensual promedio	Tasa de ocupación
Vida independiente	$4,500	82.3%
Vida asistida	$5,800	87.6%
Cuidado de la memoria	$6,200	79.5%

Cargos de servicio de atención médica y apoyo

Los ingresos por servicios de salud en 2023 totalizaron $ 42.3 millones, lo que representa el 35% de los ingresos totales de la compañía.

• Servicios de enfermería especializada: $ 18.7 millones
• Asistencia de cuidado personal: $ 12.5 millones
• Monitoreo médico: $ 11.1 millones

Ingresos del programa de bienestar adicional

Los ingresos del programa de bienestar generaron $ 3.6 millones en 2023, con una contribución anual promedio por residente de $ 720.

Ofertas de servicios auxiliares

Tipo de servicio	Ingresos anuales
Servicios para gas	$ 8.2 millones
Transporte	$ 2.4 millones
Actividades recreativas	$ 1.9 millones

Reembolsos gubernamentales y de seguros

Los ingresos totales de reembolso en 2023 alcanzaron los $ 37.5 millones.

• Reembolsos de Medicare: $ 22.3 millones
• Reembolsos de Medicaid: $ 12.7 millones
• Seguro privado: $ 2.5 millones

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Value Propositions

You're looking at the core reasons why residents choose Sonida Senior Living, Inc. over the competition, grounded in the numbers from their portfolio as of late 2025. It's about offering a full spectrum of living options backed by strong operational focus.

Continuum of Care and Portfolio Scale

Sonida Senior Living, Inc. provides a full spectrum of care that keeps pace with a resident's changing needs, integrating independent living, assisted living, and memory care services. This structure helps sustain resident autonomy as their physical and mental abilities shift over time. As of June 1, 2025, the Company owned, managed, or invested in 96 senior housing communities across 20 states, offering an aggregate capacity for approximately 10,150 residents.

The portfolio mix is designed to capture various levels of need. For example, one community acquired in the Atlanta MSA in June 2025 contained 88 units, specifically broken down into 64 Assisted Living units and 24 Memory Care units. This demonstrates the commitment to offering higher-acuity services within their footprint.

Here's a snapshot of the scale as of mid-2025:

Metric	Value (As of June 1, 2025)
Total Communities	96
Total Resident Capacity	Approx. 10,150
States Operated In	20
Owned Communities (Including JVs, Unoccupied)	83

Resident-Centric Services and All-Inclusive Value

The value proposition centers on compassionate, resident-centric services and programming designed to be engaging. For the resident, this often translates into a predictable monthly expense where many daily burdens are removed. The company highlights that services like housekeeping, general maintenance (painting, plumbing, electrical repairs), and utilities (Gas/Electricity, Cable/Internet, Water, Disposal) are INCLUDED in the monthly payment at many communities. This bundling simplifies budgeting for families.

The operational focus in 2025 aimed at improving core service delivery, evidenced by a focus on staffing stability:

• Sonida Senior Living slashed employee turnover by more than 15% overall since the first quarter of 2024.
• Executive director turnover improved by more than 10% over the same period.

High-Quality Communities at a Meaningful Discount to Replacement Cost

Sonida Senior Living, Inc. actively seeks to upgrade and expand its portfolio by acquiring high-quality assets at prices significantly below what it would cost to build them new today. This disciplined approach ensures capital is deployed effectively. You can see this strategy in action with recent purchases:

• An 88-unit community in the Atlanta MSA, completed in 2017, was acquired in June 2025 for approximately $125,000 per unit, reflecting a significant discount to replacement cost.
• A community in the Tampa submarket, also completed in 2017, was purchased for approximately $172,000 per unit, also reflecting a significant discount to replacement cost.

This strategy allows the company to integrate newer, higher-quality assets into the portfolio while maintaining a favorable cost basis.

Focus on Private-Pay Models

A key driver of financial sustainability is the heavy reliance on private-pay residents, who generate higher, less regulated rates compared to government reimbursement programs. As of the end of fiscal year 2024, approximately 89.9% of total resident revenues from operated communities came from private pay sources, with only about 10.1% coming from Medicaid reimbursements. The company is actively repositioning certain assets to align more closely with this higher-rate private-pay customer base.

This focus is yielding results in rate growth, as seen in the third quarter of 2025:

Rate Metric (Q3 2025 vs. Prior Year)	Increase Percentage
Private Pay Rate Increases (Same-Store Basis)	Nearly 5%
Level of Care Fees	14%

The company is driving revenue through both occupancy gains and rate increases, with same-store occupancy reaching its highest post-COVID level at 87.7% in Q3 2025.

Personalized Care from Family-Like Team Members

The commitment to personalized care is tied directly to the stability and quality of the on-site team. The goal is for team members to defintely treat residents like family, which requires low turnover and consistent leadership. The operational excellence team focuses on reducing disruptions for acquired communities, which supports staff retention and service continuity. The CEO acknowledged the entire team for their tremendous execution and for keeping the care and services provided to residents as the guiding light through Q3 2025.

Finance: draft 13-week cash view by Friday.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Customer Relationships

Dedicated on-site community teams for personalized care are central to Sonida Senior Living, Inc.'s model, supporting a portfolio of 97 senior housing communities as of September 30, 2025, with an aggregate capacity for approximately 10,250 residents.

The focus on consistent, high-quality care is directly tied to staff stability. Sonida Senior Living, Inc. reports slashing overall employee turnover by more than 15% since the first quarter of 2024. Furthermore, for executive directors, the improvement in turnover was more than 10% over that same period. This commitment to the team helped bring down labor costs by 110 basis points in the first quarter of 2025 compared to the year prior. Clinical departments saw a 17% increase in staff retention during the second quarter of 2025 compared to the second quarter of 2024.

The high-touch sales process shows results in occupancy gains. Weighted average occupancy for the same-store portfolio reached 87.7% in the third quarter of 2025, with end of October spot occupancy hitting 89.0%. This operational strength contributed to resident revenue increasing 26.3% to $84.6 million in the third quarter of 2025 compared to the third quarter of 2024. The company has also shifted lead generation to more direct channels; referrals through the company's website and local sources accounted for 56% of leads in 2024, up from 41% in 2022.

Direct, long-term relationships with residents and their families are maintained through structured feedback loops. On-site management actively fosters resident councils and committees that meet with management on a monthly basis to offer input on service quality. The company also conducts resident and family satisfaction surveys routinely, working with an outside firm to benchmark results against industry averages in areas like resident care and dining.

Here are key operational metrics reflecting the customer base and staff environment as of late 2025:

Metric	Value	Reporting Period/Date
Total Resident Capacity	~10,250 Residents	As of September 30, 2025
Same-Store Weighted Average Occupancy	87.7%	Q3 2025
October Spot Occupancy	89.0%	End of October 2025
Overall Employee Turnover Reduction	More than 15%	Since 1Q24
Executive Director Turnover Improvement	More than 10%	Since 1Q24
Q3 2025 Resident Revenue	$84.6 million	Q3 2025

The relationship management structure includes formal quality oversight:

• Established a Corporate Quality Assurance Committee
• Committee includes the President and CEO and Chief People Officer
• Focuses on monitoring care delivery processes

Finance: draft 13-week cash view by Friday.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Channels

You're looking at how Sonida Senior Living, Inc. gets its residents in the door as of late 2025. The channels they use are a mix of physical presence and increasingly sophisticated digital outreach, all aimed at filling beds across their growing footprint.

Physical senior housing communities across 20 states

The core channel is the physical asset itself. Sonida Senior Living, Inc. operates a national network where the community location and quality are the primary draw for local markets. As of September 30, 2025, the company owned, managed, or invested in a total of 97 senior housing communities.

This physical footprint spans 20 states, supporting an aggregate capacity of approximately 10,250 residents.

Here is a breakdown of that physical channel as of the end of the third quarter of 2025:

Community Type	Count	Capacity Detail
Total Communities Managed/Owned/Invested	97	Aggregate Capacity: ~10,250 Residents
Owned Communities (including JV interests)	84	Weighted Average Same-Store Occupancy: 87.7% (Q3 2025)
Third-Party Managed Communities	13	Same-Store Revenue Per Available Unit (RevPAR): $3,817 (Q3 2025)

The company also notes a regional densification strategy, adding a community in the Dallas-Fort Worth market in September 2025, bringing their total assets in Texas to 21.

Direct-to-consumer sales and marketing teams at the community level

The day-to-day sales engine runs through the teams at each location. Sonida Senior Living, Inc. has been shifting focus to internal marketing strategies, which means the community-level sales and marketing staff are crucial for converting leads generated through their own efforts. This internal focus is supported by investments in sales training and regional management roles made in Q2 2025.

The effectiveness of these on-the-ground teams is clear in the conversion rates seen in mid-2025.

• Move-ins fostered and created by Sonida's internal sales and marketing efforts comprised 67% of the total in July 2025.
• Digital leads through non-aggregator channels increased by 48% in July 2025.
• The company is implementing AI to analyze prospect calls to help train these sales teams.

Online presence and digital marketing for lead generation

The digital channel is a rapidly growing source of qualified prospects, reflecting a strategic pivot away from heavy reliance on paid third parties. Sonida Senior Living, Inc. is upping its tech spend in 2025 by as much as 30% to enhance this area.

The digital and local direct channels are now the dominant source of initial interest.

• Website and local referrals accounted for 56% of the company's leads as of 2024.
• Lead volume in July 2025 exceeded the average for the first half of 2025 by 16%, driven by these enhanced digital processes.
• The goal is to become a trusted information provider, which helps drive organic, no-cost leads.

Third-party referral networks and social workers

While the internal push is strong, external referral networks still contribute a significant portion of the pipeline, though the reliance on paid aggregators is intentionally being reduced. The company continues to work with national aggregators, but also focuses on local referral businesses that have stronger market relationships.

Here's how the external referral landscape looked based on 2024 data, which informs the current strategy:

Referral Source Type	Lead Percentage (2024)	Strategy Note (2025)
Local Referrals and Website (Internal Focus)	56%	Increasing investment and focus.
Other Referral Sources (Including Third-Party)	40%	Decreasing reliance on paid third-party aggregators.

The strategy involves maintaining relationships with key local social workers and referral sources while minimizing the cost associated with national paid referral services.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Customer Segments

You're looking at the core clientele for Sonida Senior Living, Inc. as of late 2025. This isn't just about age; it's about the specific financial and care needs of the seniors and their families they serve across their extensive footprint.

The sheer scale of the operation defines the segment size. As of the second quarter of 2025, Sonida Senior Living, Inc. operated, managed, or invested in 96 senior housing communities across 20 states, providing capacity for approximately 10,150 residents. That's a big pool of potential customers you're targeting.

Occupancy is a key indicator of segment health and demand. For the same-store portfolio, weighted average occupancy hit 87.7% in the third quarter of 2025, which management noted was the highest level post-COVID. By the end of October 2025, spot occupancy even reached 89.0%. This suggests strong pull from the target market.

Here's a quick look at the operational metrics reflecting the value captured from these residents:

Metric	Value (Q3 2025)	Comparison/Context
Same-Store Occupancy	87.7%	Q3 2025 Weighted Average
Spot Occupancy	89.0%	End of October 2025
Revenue Per Occupied Unit (RevPOR)	$4,353	Q3 2025
Resident Revenue Growth (YoY)	26.3%	Q3 2025 vs. Q3 2024
Level of Care Fee Increase (YoY)	14%	Q3 2025 vs. Q3 2024

The focus is definitely shifting toward those who can self-fund. Sonida Senior Living, Inc. has been actively repositioning certain communities in 2025 to move them away from Medicaid services and toward more traditional rental private-pay models. This signals a clear preference for residents who are primarily private-pay and prefer a straightforward rental structure over heavy government reimbursement reliance.

The core offering caters to the full spectrum of needs within the senior living continuum. You're serving:

• Individuals needing Independent Living (IL).
• Those requiring Assisted Living (AL) support.
• Residents needing specialized Memory Care (MC) services.

The 14% year-over-year rise in level of care fees in Q3 2025 shows that residents requiring higher acuity services-AL and MC-are a significant and growing part of the revenue mix, reflecting the continuum-of-care customer. Honestly, this mix is where the margin is.

Families are the secondary customer, seeking assurance. The 26.3% jump in resident revenue year-over-year, driven by both occupancy and rent growth, suggests the market perceives the value proposition-safety, comfort, and service-as strong enough to support higher rates. The goal is to provide options that feel both safe and financially viable for the decision-makers.

Finance: draft a sensitivity analysis on the impact of a 100 basis point drop in same-store occupancy from the 87.7% Q3 level by end of Q1 2026.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Sonida Senior Living, Inc.'s operations, which is key to understanding their path to profitability. The cost structure is heavily weighted toward personnel and property upkeep, which is typical for this sector.

Labor and Staffing Costs represent a significant portion of the operating outlay. Sonida Senior Living, Inc. has been actively managing these expenses. For instance, in the first quarter of 2025, the company successfully brought down total labor costs by 110 basis points compared to the prior year period. This efficiency gain, as a percentage of revenue, yielded about 71% in incremental flow-through on additional revenue for that quarter. Still, as the portfolio grows, absolute costs rise; for example, labor and employee-related expenses contributing to a $1.5 million increase in General and Administrative expenses in Q1 2025 year-over-year. By the third quarter of 2025, labor increases related to the expanded portfolio were noted as a $2.1 million driver in operating expense increases over Q3 2024.

The company has also faced substantial operating and restructuring costs, which impact the bottom line. For the three months ended September 30, 2025 (Q3 2025), Sonida Senior Living, Inc. reported a net loss attributable to shareholders of $26.9 million. Looking at the longer nine-month period ended September 30, 2025, the net loss widened to $41 million, a significant shift from the net income of $3.45 million reported in the same nine-month period of 2024. These figures reflect the costs associated with integration and strategic shifts. Specific transaction, transition, and restructuring costs were reported as $0.6 million in Q1 2025 and $0.5 million in Q2 2025.

Property Operating Expenses are directly tied to the scale of the portfolio, which has been growing through acquisitions. For the second quarter of 2025 (three months ended June 30, 2025), total operating expenses reached $61.4 million. This was a 33.5% increase year-over-year, largely due to the operating expenses of 18 additional communities acquired in 2024 and 2025. By the third quarter of 2025, operating expenses were $65.1 million, up 28.9% compared to Q3 2024, again driven by the newly added communities.

Financing the asset base involves Interest Expense on Debt. Sonida Senior Living, Inc. has been working to manage its debt profile. As of the third quarter of 2025, the weighted average interest rate for the portfolio, including the credit facility, stood at 5.5%, with variable rate debt nearly fully hedged. This compares to a 5.6% weighted average rate reported at the end of Q2 2025. For the second quarter of 2025, the interest expense was $9.3 million. As of September 30, 2025, borrowings outstanding under the Credit Facility were $86.1 million.

Finally, Capital Expenditures for Community Repositioning and Renovations are a planned cost to maintain and enhance asset value, especially for acquired properties. Sonida Senior Living, Inc. has an initial repositioning portfolio consisting of five communities in Indiana. The company expects to generate a 30% return on investment for expenditures in these repositioning projects, averaging about $4 million to $5 million in total. Outside of these specific repositioning efforts, Sonida typically invests around $1 million for standard renovations outside of apartments in a decade-old building.

Here's a quick look at some of the key expense and loss figures:

• Labor cost reduction in Q1 2025: 110 basis points
• Property Operating Expenses in Q2 2025: $61.4 million
• Property Operating Expenses in Q3 2025: $65.1 million
• Restructuring/Transition Costs in Q1 2025: $0.6 million
• Restructuring/Transition Costs in Q2 2025: $0.5 million
• Net Loss for Q3 2025: $26.9 million
• Net Loss for 9 Months Ended 9/30/25: $41 million

The interest rate environment is captured in the debt structure:

Metric	Value	Date/Period	Citation
Weighted Average Interest Rate	5.5%	Q3 2025
Weighted Average Interest Rate	5.6%	Q2 2025
Interest Expense	$9.3 million	Q2 2025 (Three Months)
Credit Facility Borrowings Outstanding	$86.1 million	As of 9/30/2025

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Revenue Streams

You're looking at the core ways Sonida Senior Living, Inc. brings in cash flow as of late 2025. It's a mix of direct resident payments and fees for services rendered across their growing portfolio.

The most direct stream comes from residents paying for rent and the care services provided. For the third quarter ending September 30, 2025, this resident revenue totaled exactly $84.6 million. This was a strong year-over-year jump, increasing by 26.3% compared to Q3 2024. The total portfolio resident revenue for the first nine months of 2025 hit $245.7 million.

Pricing power is a key driver here. The company has been successfully pushing rates. For instance, the average annual rent renewal rate, as of March 1, 2025, stood at 6.9%, applicable to 71% of the total same-store residents. Furthermore, fees tied to the complexity of resident needs are growing; level of care fees specifically increased by 14% year-over-year. This reflects investment in on-site clinical resources and technology. Honestly, you see this pricing power reflected in the unit-level metrics.

Here's a quick look at how the revenue per occupied unit has been tracking:

Metric	Period Ending	Amount
Revenue Per Occupied Unit (RevPOR)	Q2 2025	$4,388
Revenue Per Occupied Unit (RevPOR)	Q3 2025 (Same-Store)	$4,353
Revenue Per Available Unit (RevPAR)	Q3 2025 (Same-Store)	$3,817

Beyond direct resident billing, Sonida Senior Living, Inc. also generates revenue through its operational platform. As of September 30, 2025, the company was managing 13 communities on behalf of a third-party, which generates management fees. This third-party management segment is an important, though secondary, revenue stream that leverages their operating expertise.

The main components feeding into this revenue engine include:

• Resident revenue from rent and services, totaling $84.6 million in Q3 2025.
• Year-over-year increase in level of care fees by 14%.
• Average annual rent renewal rate of 6.9% as of March 2025.
• RevPOR of $4,388 in Q2 2025.
• Management fees derived from operating 13 third-party managed communities.

The growth in revenue is also heavily influenced by portfolio expansion; the company had 19 additional operating communities acquired in 2024 and 2025 contributing to the Q3 2025 resident revenue increase. Finance: draft 13-week cash view by Friday.