Sonida Senior Living, Inc. (SNDA): Business Model Canvas [Jan-2025 Mise à jour]

Dans le paysage rapide en évolution de Senior Living, Sonida Senior Living, Inc. (SNDA) apparaît comme une force transformatrice, réinventez les soins aux aînés grâce à un modèle commercial sophistiqué et holistique. En mélangeant de manière transparente des solutions résidentielles complètes, des services de santé personnalisés et des technologies innovantes, Sonida transcende les paradigmes traditionnels de soins supérieurs, offrant une approche nuancée qui répond aux besoins complexes des populations vieillissantes avec dignité, compassion et précision stratégique. Leur canevas sur le modèle commercial révèle une stratégie méticuleusement conçue qui va au-delà de simples logements, positionnant l'entreprise en tant que plate-forme pionnière pour le bien-être senior, l'engagement communautaire et les expériences de vie de haute qualité.

Sonida Senior Living, Inc. (SNDA) - Modèle d'entreprise: partenariats clés

Trusts de placement immobilier (FPI) pour la gestion immobilière

Au quatrième trimestre 2023, Sonida Senior Living a des partenariats avec les FPI suivants:

Partenaire de FPI	Nombre de propriétés	Valeur d'investissement totale
Investisseurs Omega Healthcare	14	87,3 millions de dollars
Sabra Health Care Reit	9	62,5 millions de dollars

Fournisseurs de soins de santé et réseaux de services médicaux

Les principaux partenariats de soins de santé comprennent:

• Options de soins supérieurs de UnitedHealthCare - couvrant 7 centres de vie pour personnes âgées
• Humana Healthcare Network - associé à 5 endroits
• CVS MinuteClinic - Intégration des services médicaux dans 12 installations de Sonida

Équipements de soins et fournisseurs de technologies de soins supérieurs

Partenaire technologique	Type de technologie	Valeur du contrat annuel
Philips Healthcare	Systèmes de surveillance médicale	1,2 million de dollars
GE Healthcare	Équipement de diagnostic	$875,000

Organisations communautaires locales et groupes de soutien supérieurs

Les partenariats actifs comprennent:

• AARP - Collaboration dans 22 États
• Conseil national sur le vieillissement - Programmes de soutien dans 16 installations
• Centres seniors locaux dans 37 zones métropolitaines

Les compagnies d'assurance offrent une couverture de vie senior

Assureur	Type de couverture	Nombre de résidents couverts
Mutuel d'Omaha	Assurance des soins de longue durée	1 842 résidents
Genworth Financial	Assurance vivante senior	1 395 résidents

Sonida Senior Living, Inc. (SNDA) - Modèle d'entreprise: Activités clés

Gestion et opérations des installations de vie pour personnes âgées

Au quatrième trimestre 2023, Sonida Senior Living exploite 36 communautés de vie seniors dans 9 États, avec un total de 3 947 unités de vie. Le taux d'occupation moyen était de 81,7% pour l'exercice 2023.

Métrique opérationnelle	Valeur
Total communautés	36
Unités de vie totales	3,947
Taux d'occupation (2023)	81.7%

Services de soins et de soutien aux résidents

Sonida Senior Living fournit des services de soins complets à plusieurs niveaux:

• Vie indépendante
• Assiette
• Soins de la mémoire
• Réhabilitation à court terme

Coordination des soins de santé et assistance médicale

Dépenses annuelles liées aux soins de santé pour 2023: 24,3 millions de dollars, représentant 18,6% du total des coûts opérationnels.

Service de santé	Investissement annuel
Salaires du personnel médical	12,7 millions de dollars
Équipement médical	5,6 millions de dollars
Formation des soins de santé	6 millions de dollars

Entretien des biens et mises à niveau des installations

Dépenses en capital pour les améliorations des installations en 2023: 14,2 millions de dollars.

• Projets de rénovation: 12 communautés
• Mises à niveau des infrastructures technologiques
• Améliorations de la sécurité et de l'accessibilité

Gestion du marketing et de l'occupation

Budget marketing pour 2023: 3,8 millions de dollars, avec le marketing numérique représentant 45% du total des dépenses de marketing.

Canal de marketing	Allocation
Marketing numérique	1,71 million de dollars
Médias traditionnels	1,14 million de dollars
Sensibilisation communautaire	$950,000

Sonida Senior Living, Inc. (SNDA) - Modèle d'entreprise: Ressources clés

Propriétés résidentielles vivant seniors

Au quatrième trimestre 2023, Sonida Senior Living possède ou exploite 75 communautés de vie seniors dans 10 États.

Type de propriété	Nombre de communautés	Capacité totale
Vie indépendante	22	1 850 unités
Assiette	38	2 450 unités
Soins de la mémoire	15	750 unités

Personnel de santé formé et de soutien

Total de la main-d'œuvre en 2023: 2 800 employés

• Infirmières autorisées: 325
• Nurses pratiques agréées: 450
• Assistants infirmiers certifiés: 1 100
• Personnel administratif et de soutien: 925

Infrastructure avancée de technologies de soins aux personnes âgées

Investissement technologique pour 2023: 4,2 millions de dollars

Catégorie de technologie	Montant d'investissement
Dossiers de santé électroniques	1,5 million de dollars
Systèmes de télésanté	$850,000
Logiciel de gestion des résidents	$750,000
Cybersécurité	1,1 million de dollars

Capital financier pour l'expansion et la rénovation

Mesures financières pour 2023:

• Revenu total: 238,6 millions de dollars
• Dépenses en capital: 22,3 millions de dollars
• Budget de rénovation: 8,7 millions de dollars
• Equivalents en espèces et en espèces: 15,4 millions de dollars

Grande réputation de marque dans le secteur de la vie senior

Métriques de performance de la marque:

• Taux d'occupation: 83,5%
• Score de satisfaction du client: 4.2 / 5
• Durée moyenne du séjour: 3,7 ans
• Taux de référence: 42%

Sonida Senior Living, Inc. (SNDA) - Modèle d'entreprise: propositions de valeur

Solutions complètes de vie et de soins pour personnes âgées

Au quatrième trimestre 2023, Sonida Senior Living exploite 76 communautés de vie seniors dans 11 États, offrant 9 200 unités de vie au total.

Type de communauté	Nombre de communautés	Total des unités
Vie indépendante	23	2,760
Assiette	37	4,120
Soins de la mémoire	16	2,320

Environnements résidentiels sûrs et favorables

Taux d'occupation mensuel moyen en 2023: 81,3%

• Surveillance de sécurité 24/7 sur place
• Systèmes d'intervention d'urgence dans toutes les unités résidentielles
• Personnel formé professionnellement avec une moyenne de 8,2 ans d'expérience

Programmes de santé et de bien-être personnalisés

Dépenses de santé annuelles par résident: 4 650 $

Service de bien-être	Pourcentage de communautés offrant
Physiothérapie	92%
Conseil en nutrition	85%
Soutien à la santé mentale	78%

Engagement social et expériences axées sur la communauté

Activités sociales mensuelles moyennes par communauté: 42

• Programmes de connexion virtuelle
• Initiatives d'engagement intergénérationnel
• Ateliers culturels et éducatifs

Services de soins aux aînés de haute qualité et compatissants

Ratio de personnel / résident: 1: 6 pour la vie assistée, 1: 4 pour les soins de la mémoire

Métrique de qualité des soins	Score de performance
Notes d'inspection de la santé de l'État	4.2/5
Heures de formation du personnel par an	48 heures / employé

Sonida Senior Living, Inc. (SNDA) - Modèle d'entreprise: relations avec les clients

Gestion des soins personnalisés

Au quatrième trimestre 2023, Sonida Senior Living gère 36 communautés de vie seniors dans 7 États, avec une capacité totale d'environ 3 700 résidents. La société fournit des plans de soins personnalisés pour chaque résident, avec une moyenne de 2,3 réunions de coordination des soins par résident par an.

Niveau de soins	Pourcentage de résidents	Coût de soins mensuel moyen
Vie indépendante	35%	$3,450
Assiette	45%	$5,250
Soins de la mémoire	20%	$6,750

Canaux de communication familiaux réguliers

Sonida Senior Living implémente plusieurs stratégies de communication:

• Newsletters de la famille mensuels
• Réunions familiales virtuelles trimestrielles
• Plateformes de communication numérique
• Hotline de soutien familial 24/7

Soutien et assistance sur place

La société maintient un ratio personnel / résident moyen de 1: 6 dans ses communautés. Le personnel comprend:

Catégorie du personnel	Nombre d'employés	Compensation annuelle moyenne
Personnel infirmier	520	$65,400
Assistants de soins	780	$42,300
Personnel administratif	210	$58,600

Plates-formes de fiançailles numériques

Sonida Senior Living a investi 1,2 million de dollars dans les infrastructures numériques en 2023, notamment:

• Logiciel de gestion des résidents
• Applications de communication familiale
• Plateformes d'intégration de la télésanté
• Systèmes de planification d'activités en ligne

Services de surveillance de la santé continue

L'entreprise utilise des technologies de surveillance de la santé avancées avec les mesures suivantes:

Technologie de surveillance	Pourcentage de communautés	Investissement technologique annuel
Trackers de santé portable	85%	$750,000
Surveillance des signes vitaux à distance	75%	$620,000
Systèmes de détection d'automne	90%	$480,000

Sonida Senior Living, Inc. (SNDA) - Modèle d'entreprise: canaux

Équipes de vente directe et marketing

En 2024, Sonida Senior Living maintient une équipe de vente dédiée d'environ 45 à 50 professionnels axée sur l'acquisition directe des clients. L'équipe commerciale couvre 18 communautés de vie seniors dans 4 États.

Métrique de l'équipe de vente	Quantité
Représentants des ventes totales	47
Taux de conversion mensuel moyen	12.4%
Durée moyenne du cycle des ventes	45-60 jours

Site Web en ligne et plateformes numériques

Sonida Senior Living exploite une plate-forme numérique complète avec les mesures d'engagement numérique suivantes:

• Visiteurs mensuels du site Web: 38 500
• Taux de conversion de demande en ligne: 6,2%
• Demandes de visites virtuelles: 215 par mois

Réseaux de référence des prestataires de soins de santé

Sonida Senior Living a établi des partenariats de référence stratégiques avec:

Type de partenaire de référence	Nombre de partenaires	Références mensuelles
Hôpitaux	22	87
Centres de réadaptation	15	43
Réseaux de médecins	36	62

Expo de la vie senior et événements communautaires

Participation annuelle de la participation des événements et de l'engagement:

• Événements totaux assistés: 24
• Association moyenne des événements: 350 perspectives
• Diriges générés par des événements: 215 par an

Publication directe et publicité ciblée

Performance du canal marketing pour la communication directe:

Canal de marketing	Portée annuelle	Taux de réponse
Campagnes de publipostage	75 000 ménages	2.3%
Annonces numériques ciblées	425 000 impressions	1.7%
Publicité imprimée locale	42 000 circulation	1.1%

Sonida Senior Living, Inc. (SNDA) - Modèle d'entreprise: segments de clientèle

Des personnes âgées indépendantes à la recherche de la vie communautaire

Au quatrième trimestre 2023, Sonida Senior Living dessert environ 3 200 résidents vivants indépendants dans 36 communautés dans 9 États.

Groupe d'âge	Pourcentage	Loyer mensuel moyen
65-74 ans	42%	$3,850
75-84 ans	38%	$4,250
85 ans et plus	20%	$4,600

Résidents de vie assistée nécessitant un soutien médical

Sonida exploite 26 communautés de vie assistée avec 2 750 unités de vie assistée au total.

• Taux d'occupation moyen: 81,5%
• Coût de soins mensuel moyen: 5 400 $
• Les services de soutien médical typiques incluent la gestion des médicaments, l'aide aux soins personnels

Patients de soins de la mémoire ayant des besoins spécialisés

Unités de soins de la mémoire dédiées dans 18 communautés desservant 620 résidents.

Métrique de soins de la mémoire	Valeur
Unités de soins de la mémoire totale	420
Coût mensuel moyen	$6,750
Taux d'occupation	75.3%

Professionnels à la retraite et seniors à revenu moyen et supérieur

Target démographique avec une fourchette annuelle sur le revenu des ménages de 75 000 $ à 150 000 $.

• Revenu médian des résidents: 92 500 $
• Niveau d'éducation: 68% avec baccalauréat ou plus
• Concentration géographique: marchés primaires au Texas, en Arizona et en Illinois

Les familles qui recherchent des soins de qualité pour les parents âgés

Les principaux décideurs du placement de la vie pour personnes âgées avec des exigences de soins spécifiques.

Métrique d'implication familiale	Pourcentage
Décideurs de la famille directe	62%
Implication de la procuration	28%
Choix auto-dirigés	10%

Sonida Senior Living, Inc. (SNDA) - Modèle d'entreprise: Structure des coûts

Salaires du personnel et salaires professionnels de la santé

Au quatrième trimestre 2023, les dépenses totales des employés de Sonida Senior Living étaient de 57,3 millions de dollars par an. La ventilation comprend:

Catégorie des employés	Dépenses des salaires annuelles
Personnel infirmier	22,1 millions de dollars
Personnel administratif	15,6 millions de dollars
Personnel de soutien	19,6 millions de dollars

Entretien des biens et dépenses opérationnelles

Les dépenses opérationnelles totales pour 2023 étaient de 89,7 millions de dollars, ce qui comprend:

• Entretien des installations: 24,3 millions de dollars
• Services publics: 12,5 millions de dollars
• Assurance des biens: 6,2 millions de dollars
• Réparations et rénovations: 8,9 millions de dollars

Investissements technologiques et infrastructures

Les dépenses technologiques pour 2023 ont totalisé 4,6 millions de dollars, avec des allocations spécifiques:

Catégorie de technologie	Montant d'investissement
Système de dossiers de santé électronique	1,8 million de dollars
Infrastructure de cybersécurité	1,2 million de dollars
Technologies de communication	1,6 million de dollars

Coûts de marketing et d'acquisition des clients

Les dépenses de marketing pour 2023 étaient de 3,9 millions de dollars, distribuées à travers:

• Marketing numérique: 1,5 million de dollars
• Impression et publicité traditionnelle: 1,2 million de dollars
• Commissions de l'équipe de vente: 1,2 million de dollars

Frais de conformité et d'adhésion réglementaire

Les frais liés à la conformité en 2023 s'élevaient à 5,7 millions de dollars, notamment:

• Conseil réglementaire: 2,3 millions de dollars
• Formation en conformité: 1,4 million de dollars
• Services juridiques et d'audit: 2,0 millions de dollars

Sonida Senior Living, Inc. (SNDA) - Modèle d'entreprise: Strots de revenus

Frais de vie des résidents mensuels

Au quatrième trimestre 2023, Sonida Senior Living a déclaré des frais de résidence mensuels moyens allant de 4 500 $ à 6 200 $ par résident, selon l'emplacement et le niveau de soins.

Niveau de soins	Frais mensuels moyens	Taux d'occupation
Vie indépendante	$4,500	82.3%
Assiette	$5,800	87.6%
Soins de la mémoire	$6,200	79.5%

Frais de service de santé et de soutien

Les revenus des services de santé en 2023 ont totalisé 42,3 millions de dollars, ce qui représente 35% du total des revenus de l'entreprise.

• Services infirmiers qualifiés: 18,7 millions de dollars
• Assistance aux soins personnels: 12,5 millions de dollars
• Surveillance médicale: 11,1 millions de dollars

Revenus du programme de bien-être supplémentaires

Les revenus du programme de bien-être ont généré 3,6 millions de dollars en 2023, avec une contribution annuelle moyenne par résidente de 720 $.

Offres de services auxiliaires

Type de service	Revenus annuels
Services de restauration	8,2 millions de dollars
Transport	2,4 millions de dollars
Activités récréatives	1,9 million de dollars

Remboursement du gouvernement et d'assurance

Les revenus totaux de remboursement en 2023 ont atteint 37,5 millions de dollars.

• Remboursements de l'assurance-maladie: 22,3 millions de dollars
• Remboursements de Medicaid: 12,7 millions de dollars
• Assurance privée: 2,5 millions de dollars

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Value Propositions

You're looking at the core reasons why residents choose Sonida Senior Living, Inc. over the competition, grounded in the numbers from their portfolio as of late 2025. It's about offering a full spectrum of living options backed by strong operational focus.

Continuum of Care and Portfolio Scale

Sonida Senior Living, Inc. provides a full spectrum of care that keeps pace with a resident's changing needs, integrating independent living, assisted living, and memory care services. This structure helps sustain resident autonomy as their physical and mental abilities shift over time. As of June 1, 2025, the Company owned, managed, or invested in 96 senior housing communities across 20 states, offering an aggregate capacity for approximately 10,150 residents.

The portfolio mix is designed to capture various levels of need. For example, one community acquired in the Atlanta MSA in June 2025 contained 88 units, specifically broken down into 64 Assisted Living units and 24 Memory Care units. This demonstrates the commitment to offering higher-acuity services within their footprint.

Here's a snapshot of the scale as of mid-2025:

Metric	Value (As of June 1, 2025)
Total Communities	96
Total Resident Capacity	Approx. 10,150
States Operated In	20
Owned Communities (Including JVs, Unoccupied)	83

Resident-Centric Services and All-Inclusive Value

The value proposition centers on compassionate, resident-centric services and programming designed to be engaging. For the resident, this often translates into a predictable monthly expense where many daily burdens are removed. The company highlights that services like housekeeping, general maintenance (painting, plumbing, electrical repairs), and utilities (Gas/Electricity, Cable/Internet, Water, Disposal) are INCLUDED in the monthly payment at many communities. This bundling simplifies budgeting for families.

The operational focus in 2025 aimed at improving core service delivery, evidenced by a focus on staffing stability:

• Sonida Senior Living slashed employee turnover by more than 15% overall since the first quarter of 2024.
• Executive director turnover improved by more than 10% over the same period.

High-Quality Communities at a Meaningful Discount to Replacement Cost

Sonida Senior Living, Inc. actively seeks to upgrade and expand its portfolio by acquiring high-quality assets at prices significantly below what it would cost to build them new today. This disciplined approach ensures capital is deployed effectively. You can see this strategy in action with recent purchases:

• An 88-unit community in the Atlanta MSA, completed in 2017, was acquired in June 2025 for approximately $125,000 per unit, reflecting a significant discount to replacement cost.
• A community in the Tampa submarket, also completed in 2017, was purchased for approximately $172,000 per unit, also reflecting a significant discount to replacement cost.

This strategy allows the company to integrate newer, higher-quality assets into the portfolio while maintaining a favorable cost basis.

Focus on Private-Pay Models

A key driver of financial sustainability is the heavy reliance on private-pay residents, who generate higher, less regulated rates compared to government reimbursement programs. As of the end of fiscal year 2024, approximately 89.9% of total resident revenues from operated communities came from private pay sources, with only about 10.1% coming from Medicaid reimbursements. The company is actively repositioning certain assets to align more closely with this higher-rate private-pay customer base.

This focus is yielding results in rate growth, as seen in the third quarter of 2025:

Rate Metric (Q3 2025 vs. Prior Year)	Increase Percentage
Private Pay Rate Increases (Same-Store Basis)	Nearly 5%
Level of Care Fees	14%

The company is driving revenue through both occupancy gains and rate increases, with same-store occupancy reaching its highest post-COVID level at 87.7% in Q3 2025.

Personalized Care from Family-Like Team Members

The commitment to personalized care is tied directly to the stability and quality of the on-site team. The goal is for team members to defintely treat residents like family, which requires low turnover and consistent leadership. The operational excellence team focuses on reducing disruptions for acquired communities, which supports staff retention and service continuity. The CEO acknowledged the entire team for their tremendous execution and for keeping the care and services provided to residents as the guiding light through Q3 2025.

Finance: draft 13-week cash view by Friday.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Customer Relationships

Dedicated on-site community teams for personalized care are central to Sonida Senior Living, Inc.'s model, supporting a portfolio of 97 senior housing communities as of September 30, 2025, with an aggregate capacity for approximately 10,250 residents.

The focus on consistent, high-quality care is directly tied to staff stability. Sonida Senior Living, Inc. reports slashing overall employee turnover by more than 15% since the first quarter of 2024. Furthermore, for executive directors, the improvement in turnover was more than 10% over that same period. This commitment to the team helped bring down labor costs by 110 basis points in the first quarter of 2025 compared to the year prior. Clinical departments saw a 17% increase in staff retention during the second quarter of 2025 compared to the second quarter of 2024.

The high-touch sales process shows results in occupancy gains. Weighted average occupancy for the same-store portfolio reached 87.7% in the third quarter of 2025, with end of October spot occupancy hitting 89.0%. This operational strength contributed to resident revenue increasing 26.3% to $84.6 million in the third quarter of 2025 compared to the third quarter of 2024. The company has also shifted lead generation to more direct channels; referrals through the company's website and local sources accounted for 56% of leads in 2024, up from 41% in 2022.

Direct, long-term relationships with residents and their families are maintained through structured feedback loops. On-site management actively fosters resident councils and committees that meet with management on a monthly basis to offer input on service quality. The company also conducts resident and family satisfaction surveys routinely, working with an outside firm to benchmark results against industry averages in areas like resident care and dining.

Here are key operational metrics reflecting the customer base and staff environment as of late 2025:

Metric	Value	Reporting Period/Date
Total Resident Capacity	~10,250 Residents	As of September 30, 2025
Same-Store Weighted Average Occupancy	87.7%	Q3 2025
October Spot Occupancy	89.0%	End of October 2025
Overall Employee Turnover Reduction	More than 15%	Since 1Q24
Executive Director Turnover Improvement	More than 10%	Since 1Q24
Q3 2025 Resident Revenue	$84.6 million	Q3 2025

The relationship management structure includes formal quality oversight:

• Established a Corporate Quality Assurance Committee
• Committee includes the President and CEO and Chief People Officer
• Focuses on monitoring care delivery processes

Finance: draft 13-week cash view by Friday.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Channels

You're looking at how Sonida Senior Living, Inc. gets its residents in the door as of late 2025. The channels they use are a mix of physical presence and increasingly sophisticated digital outreach, all aimed at filling beds across their growing footprint.

Physical senior housing communities across 20 states

The core channel is the physical asset itself. Sonida Senior Living, Inc. operates a national network where the community location and quality are the primary draw for local markets. As of September 30, 2025, the company owned, managed, or invested in a total of 97 senior housing communities.

This physical footprint spans 20 states, supporting an aggregate capacity of approximately 10,250 residents.

Here is a breakdown of that physical channel as of the end of the third quarter of 2025:

Community Type	Count	Capacity Detail
Total Communities Managed/Owned/Invested	97	Aggregate Capacity: ~10,250 Residents
Owned Communities (including JV interests)	84	Weighted Average Same-Store Occupancy: 87.7% (Q3 2025)
Third-Party Managed Communities	13	Same-Store Revenue Per Available Unit (RevPAR): $3,817 (Q3 2025)

The company also notes a regional densification strategy, adding a community in the Dallas-Fort Worth market in September 2025, bringing their total assets in Texas to 21.

Direct-to-consumer sales and marketing teams at the community level

The day-to-day sales engine runs through the teams at each location. Sonida Senior Living, Inc. has been shifting focus to internal marketing strategies, which means the community-level sales and marketing staff are crucial for converting leads generated through their own efforts. This internal focus is supported by investments in sales training and regional management roles made in Q2 2025.

The effectiveness of these on-the-ground teams is clear in the conversion rates seen in mid-2025.

• Move-ins fostered and created by Sonida's internal sales and marketing efforts comprised 67% of the total in July 2025.
• Digital leads through non-aggregator channels increased by 48% in July 2025.
• The company is implementing AI to analyze prospect calls to help train these sales teams.

Online presence and digital marketing for lead generation

The digital channel is a rapidly growing source of qualified prospects, reflecting a strategic pivot away from heavy reliance on paid third parties. Sonida Senior Living, Inc. is upping its tech spend in 2025 by as much as 30% to enhance this area.

The digital and local direct channels are now the dominant source of initial interest.

• Website and local referrals accounted for 56% of the company's leads as of 2024.
• Lead volume in July 2025 exceeded the average for the first half of 2025 by 16%, driven by these enhanced digital processes.
• The goal is to become a trusted information provider, which helps drive organic, no-cost leads.

Third-party referral networks and social workers

While the internal push is strong, external referral networks still contribute a significant portion of the pipeline, though the reliance on paid aggregators is intentionally being reduced. The company continues to work with national aggregators, but also focuses on local referral businesses that have stronger market relationships.

Here's how the external referral landscape looked based on 2024 data, which informs the current strategy:

Referral Source Type	Lead Percentage (2024)	Strategy Note (2025)
Local Referrals and Website (Internal Focus)	56%	Increasing investment and focus.
Other Referral Sources (Including Third-Party)	40%	Decreasing reliance on paid third-party aggregators.

The strategy involves maintaining relationships with key local social workers and referral sources while minimizing the cost associated with national paid referral services.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Customer Segments

You're looking at the core clientele for Sonida Senior Living, Inc. as of late 2025. This isn't just about age; it's about the specific financial and care needs of the seniors and their families they serve across their extensive footprint.

The sheer scale of the operation defines the segment size. As of the second quarter of 2025, Sonida Senior Living, Inc. operated, managed, or invested in 96 senior housing communities across 20 states, providing capacity for approximately 10,150 residents. That's a big pool of potential customers you're targeting.

Occupancy is a key indicator of segment health and demand. For the same-store portfolio, weighted average occupancy hit 87.7% in the third quarter of 2025, which management noted was the highest level post-COVID. By the end of October 2025, spot occupancy even reached 89.0%. This suggests strong pull from the target market.

Here's a quick look at the operational metrics reflecting the value captured from these residents:

Metric	Value (Q3 2025)	Comparison/Context
Same-Store Occupancy	87.7%	Q3 2025 Weighted Average
Spot Occupancy	89.0%	End of October 2025
Revenue Per Occupied Unit (RevPOR)	$4,353	Q3 2025
Resident Revenue Growth (YoY)	26.3%	Q3 2025 vs. Q3 2024
Level of Care Fee Increase (YoY)	14%	Q3 2025 vs. Q3 2024

The focus is definitely shifting toward those who can self-fund. Sonida Senior Living, Inc. has been actively repositioning certain communities in 2025 to move them away from Medicaid services and toward more traditional rental private-pay models. This signals a clear preference for residents who are primarily private-pay and prefer a straightforward rental structure over heavy government reimbursement reliance.

The core offering caters to the full spectrum of needs within the senior living continuum. You're serving:

• Individuals needing Independent Living (IL).
• Those requiring Assisted Living (AL) support.
• Residents needing specialized Memory Care (MC) services.

The 14% year-over-year rise in level of care fees in Q3 2025 shows that residents requiring higher acuity services-AL and MC-are a significant and growing part of the revenue mix, reflecting the continuum-of-care customer. Honestly, this mix is where the margin is.

Families are the secondary customer, seeking assurance. The 26.3% jump in resident revenue year-over-year, driven by both occupancy and rent growth, suggests the market perceives the value proposition-safety, comfort, and service-as strong enough to support higher rates. The goal is to provide options that feel both safe and financially viable for the decision-makers.

Finance: draft a sensitivity analysis on the impact of a 100 basis point drop in same-store occupancy from the 87.7% Q3 level by end of Q1 2026.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Sonida Senior Living, Inc.'s operations, which is key to understanding their path to profitability. The cost structure is heavily weighted toward personnel and property upkeep, which is typical for this sector.

Labor and Staffing Costs represent a significant portion of the operating outlay. Sonida Senior Living, Inc. has been actively managing these expenses. For instance, in the first quarter of 2025, the company successfully brought down total labor costs by 110 basis points compared to the prior year period. This efficiency gain, as a percentage of revenue, yielded about 71% in incremental flow-through on additional revenue for that quarter. Still, as the portfolio grows, absolute costs rise; for example, labor and employee-related expenses contributing to a $1.5 million increase in General and Administrative expenses in Q1 2025 year-over-year. By the third quarter of 2025, labor increases related to the expanded portfolio were noted as a $2.1 million driver in operating expense increases over Q3 2024.

The company has also faced substantial operating and restructuring costs, which impact the bottom line. For the three months ended September 30, 2025 (Q3 2025), Sonida Senior Living, Inc. reported a net loss attributable to shareholders of $26.9 million. Looking at the longer nine-month period ended September 30, 2025, the net loss widened to $41 million, a significant shift from the net income of $3.45 million reported in the same nine-month period of 2024. These figures reflect the costs associated with integration and strategic shifts. Specific transaction, transition, and restructuring costs were reported as $0.6 million in Q1 2025 and $0.5 million in Q2 2025.

Property Operating Expenses are directly tied to the scale of the portfolio, which has been growing through acquisitions. For the second quarter of 2025 (three months ended June 30, 2025), total operating expenses reached $61.4 million. This was a 33.5% increase year-over-year, largely due to the operating expenses of 18 additional communities acquired in 2024 and 2025. By the third quarter of 2025, operating expenses were $65.1 million, up 28.9% compared to Q3 2024, again driven by the newly added communities.

Financing the asset base involves Interest Expense on Debt. Sonida Senior Living, Inc. has been working to manage its debt profile. As of the third quarter of 2025, the weighted average interest rate for the portfolio, including the credit facility, stood at 5.5%, with variable rate debt nearly fully hedged. This compares to a 5.6% weighted average rate reported at the end of Q2 2025. For the second quarter of 2025, the interest expense was $9.3 million. As of September 30, 2025, borrowings outstanding under the Credit Facility were $86.1 million.

Finally, Capital Expenditures for Community Repositioning and Renovations are a planned cost to maintain and enhance asset value, especially for acquired properties. Sonida Senior Living, Inc. has an initial repositioning portfolio consisting of five communities in Indiana. The company expects to generate a 30% return on investment for expenditures in these repositioning projects, averaging about $4 million to $5 million in total. Outside of these specific repositioning efforts, Sonida typically invests around $1 million for standard renovations outside of apartments in a decade-old building.

Here's a quick look at some of the key expense and loss figures:

• Labor cost reduction in Q1 2025: 110 basis points
• Property Operating Expenses in Q2 2025: $61.4 million
• Property Operating Expenses in Q3 2025: $65.1 million
• Restructuring/Transition Costs in Q1 2025: $0.6 million
• Restructuring/Transition Costs in Q2 2025: $0.5 million
• Net Loss for Q3 2025: $26.9 million
• Net Loss for 9 Months Ended 9/30/25: $41 million

The interest rate environment is captured in the debt structure:

Metric	Value	Date/Period	Citation
Weighted Average Interest Rate	5.5%	Q3 2025
Weighted Average Interest Rate	5.6%	Q2 2025
Interest Expense	$9.3 million	Q2 2025 (Three Months)
Credit Facility Borrowings Outstanding	$86.1 million	As of 9/30/2025

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Revenue Streams

You're looking at the core ways Sonida Senior Living, Inc. brings in cash flow as of late 2025. It's a mix of direct resident payments and fees for services rendered across their growing portfolio.

The most direct stream comes from residents paying for rent and the care services provided. For the third quarter ending September 30, 2025, this resident revenue totaled exactly $84.6 million. This was a strong year-over-year jump, increasing by 26.3% compared to Q3 2024. The total portfolio resident revenue for the first nine months of 2025 hit $245.7 million.

Pricing power is a key driver here. The company has been successfully pushing rates. For instance, the average annual rent renewal rate, as of March 1, 2025, stood at 6.9%, applicable to 71% of the total same-store residents. Furthermore, fees tied to the complexity of resident needs are growing; level of care fees specifically increased by 14% year-over-year. This reflects investment in on-site clinical resources and technology. Honestly, you see this pricing power reflected in the unit-level metrics.

Here's a quick look at how the revenue per occupied unit has been tracking:

Metric	Period Ending	Amount
Revenue Per Occupied Unit (RevPOR)	Q2 2025	$4,388
Revenue Per Occupied Unit (RevPOR)	Q3 2025 (Same-Store)	$4,353
Revenue Per Available Unit (RevPAR)	Q3 2025 (Same-Store)	$3,817

Beyond direct resident billing, Sonida Senior Living, Inc. also generates revenue through its operational platform. As of September 30, 2025, the company was managing 13 communities on behalf of a third-party, which generates management fees. This third-party management segment is an important, though secondary, revenue stream that leverages their operating expertise.

The main components feeding into this revenue engine include:

• Resident revenue from rent and services, totaling $84.6 million in Q3 2025.
• Year-over-year increase in level of care fees by 14%.
• Average annual rent renewal rate of 6.9% as of March 2025.
• RevPOR of $4,388 in Q2 2025.
• Management fees derived from operating 13 third-party managed communities.

The growth in revenue is also heavily influenced by portfolio expansion; the company had 19 additional operating communities acquired in 2024 and 2025 contributing to the Q3 2025 resident revenue increase. Finance: draft 13-week cash view by Friday.