SONIDA Senior Living, Inc. (SNDA): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário em rápida evolução de Living Senior, a Sonida Senior Living, Inc. (SNDA) surge como uma força transformadora, reimaginando os cuidados com idosos por meio de um modelo de negócios sofisticado e holístico. Ao misturar perfeitamente soluções residenciais abrangentes, serviços de saúde personalizados e tecnologia inovadora, a SONIDA transcende os paradigmas tradicionais de atendimento sênior, oferecendo uma abordagem diferenciada que atende às complexas necessidades de populações envelhecidas com dignidade, compaixão e precisão estratégica. Seu modelo de negócios Canvas revela uma estratégia meticulosamente criada que vai além da mera acomodação, posicionando a empresa como uma plataforma pioneira para bem-estar sênior, envolvimento da comunidade e experiências de vida de alta qualidade.

SONIDA Senior Living, Inc. (SNDA) - Modelo de negócios: Parcerias -chave

Fundos de investimento imobiliário (REITs) para gerenciamento de propriedades

A partir do quarto trimestre 2023, a Sonida Senior Living tem parcerias com os seguintes REITs:

REIT Partner	Número de propriedades	Valor total de investimento
Omega Healthcare Investors	14	US $ 87,3 milhões
Sabra Health Care Reit	9	US $ 62,5 milhões

Provedores de saúde e redes de serviços médicos

As principais parcerias de saúde incluem:

• Opções de atendimento sênior da UnitedHealthcare - cobrindo 7 instalações de vida seniores
• Humana Healthcare Network - parceria em 5 locais
• CVS MINUTECLINIC - Integração de Serviços Médicos em 12 instalações SONIDA

Fornecedores de equipamentos e tecnologia de atendimento sênior

Parceiro de tecnologia	Tipo de tecnologia	Valor anual do contrato
Philips Healthcare	Sistemas de monitoramento médico	US $ 1,2 milhão
GE Healthcare	Equipamento de diagnóstico	$875,000

Organizações comunitárias locais e grupos de apoio sênior

Parcerias ativas incluem:

• AARP - Colaboração em 22 estados
• Conselho Nacional de Envelhecimento - Programas de Apoio em 16 instalações
• Centros seniores locais em 37 áreas metropolitanas

Companhias de seguros que oferecem cobertura de vida sênior

Provedor de seguros	Tipo de cobertura	Número de residentes cobertos
Mutual de Omaha	Seguro de assistência a longo prazo	1.842 residentes
Genworth Financial	Seguro de Vida Sênior	1.395 residentes

SONIDA Senior Living, Inc. (SNDA) - Modelo de negócios: Atividades -chave

Gerenciamento e operações de instalações de vida sênior

A partir do quarto trimestre de 2023, a Sonida Senior Living opera 36 comunidades vivas em 9 estados, com um total de 3.947 unidades vivas. A taxa média de ocupação foi de 81,7% no ano fiscal de 2023.

Métrica operacional	Valor
Comunidades totais	36
Total de unidades de vida	3,947
Taxa de ocupação (2023)	81.7%

Serviços de atendimento e suporte residentes

A Sonida Senior Living fornece serviços de terapia abrangente em vários níveis:

• Vida independente
• Vida assistida
• Cuidado com a memória
• Reabilitação de curto prazo

Coordenação de assistência médica e assistência médica

Despesas anuais relacionadas à saúde em 2023: US $ 24,3 milhões, representando 18,6% do total de custos operacionais.

Serviço de Saúde	Investimento anual
Salários da equipe médica	US $ 12,7 milhões
Equipamento médico	US $ 5,6 milhões
Treinamento em saúde	US $ 6 milhões

Atualizações de manutenção e instalações de propriedades

Despesas de capital para melhorias nas instalações em 2023: US $ 14,2 milhões.

• Projetos de renovação: 12 comunidades
• Atualizações de infraestrutura de tecnologia
• Melhorias de segurança e acessibilidade

Gerenciamento de marketing e ocupação

Orçamento de marketing para 2023: US $ 3,8 milhões, com marketing digital representando 45% do total de gastos com marketing.

Canal de marketing	Alocação
Marketing digital	US $ 1,71 milhão
Mídia tradicional	US $ 1,14 milhão
Alcance da comunidade	$950,000

Sonida Senior Living, Inc. (SNDA) - Modelo de negócios: Recursos -chave

Propriedades residenciais de vida sênior

A partir do quarto trimestre de 2023, a Sonida Senior Living possui ou opera 75 comunidades vidas seniores em 10 estados.

Tipo de propriedade	Número de comunidades	Capacidade total
Vida independente	22	1.850 unidades
Vida assistida	38	2.450 unidades
Cuidado com a memória	15	750 unidades

Equipe treinada em saúde e suporte

Força de trabalho total em 2023: 2.800 funcionários

• Enfermeiros registrados: 325
• Enfermeiras práticas licenciadas: 450
• Assistentes de Enfermagem Certificados: 1.100
• Equipe administrativa e de suporte: 925

Infraestrutura de tecnologia de atendimento sênior avançada

Investimento de tecnologia para 2023: US $ 4,2 milhões

Categoria de tecnologia	Valor do investimento
Registros eletrônicos de saúde	US $ 1,5 milhão
Sistemas de telessaúde	$850,000
Software de gerenciamento residente	$750,000
Segurança cibernética	US $ 1,1 milhão

Capital financeiro para expansão e reforma

Métricas financeiras para 2023:

• Receita total: US $ 238,6 milhões
• Despesas de capital: US $ 22,3 milhões
• Orçamento de renovação: US $ 8,7 milhões
• Caixa e equivalentes em dinheiro: US $ 15,4 milhões

Forte reputação da marca no setor vivo sênior

Métricas de desempenho da marca:

• Taxa de ocupação: 83,5%
• Pontuação de satisfação do cliente: 4,2/5
• Duração média da estadia: 3,7 anos
• Taxa de referência: 42%

Sonida Senior Living, Inc. (SNDA) - Modelo de negócios: proposições de valor

Soluções abrangentes de vida sênior e cuidados

A partir do quarto trimestre de 2023, a Sonida Senior Living opera 76 comunidades vivas em 11 estados, fornecendo 9.200 unidades de vida totais.

Tipo de comunidade	Número de comunidades	Unidades totais
Vida independente	23	2,760
Vida assistida	37	4,120
Cuidado com a memória	16	2,320

Ambientes residenciais seguros e solidários

Taxa média de ocupação mensal a partir de 2023: 81,3%

• Monitoramento de segurança 24/7 no site
• Sistemas de resposta a emergências em todas as unidades residenciais
• Funcionários treinados profissionalmente com média de 8,2 anos de experiência

Programas de saúde e bem -estar personalizados

Despesas anuais de saúde por residente: US $ 4.650

Serviço de bem -estar	Porcentagem de comunidades que oferecem
Fisioterapia	92%
Aconselhamento nutricional	85%
Apoio à saúde mental	78%

Engajamento social e experiências focadas na comunidade

Atividades sociais mensais médias por comunidade: 42

• Programas de conexão virtual
• Iniciativas de engajamento intergeracional
• Oficinas culturais e educacionais

Serviços de atendimento de idosos compassivos de alta qualidade

Proporção de pessoal para residente: 1: 6 para vida assistida, 1: 4 para cuidados com a memória

Métrica de qualidade de atendimento	Pontuação de desempenho
Classificações estaduais de inspeção de saúde	4.2/5
Horário de treinamento da equipe anualmente	48 horas/funcionário

SONIDA Senior Living, Inc. (SNDA) - Modelo de Negócios: Relacionamentos do Cliente

Gerenciamento de cuidados personalizados

A partir do quarto trimestre de 2023, a Sonida Senior Living gerencia 36 comunidades vivas em 7 estados, com uma capacidade total de aproximadamente 3.700 residentes. A empresa fornece planos de assistência personalizados para cada residente, com uma média de 2,3 reuniões de coordenação de atendimento por residente anualmente.

Nível de atendimento	Porcentagem de residentes	Custo médio de cuidados mensais
Vida independente	35%	$3,450
Vida assistida	45%	$5,250
Cuidado com a memória	20%	$6,750

Canais regulares de comunicação familiar

Sonida Senior Living implementa várias estratégias de comunicação:

• Boletins familiares mensais
• Reuniões de família virtual trimestral
• Plataformas de comunicação digital
• 24/7 de apoio familiar

Suporte e assistência no local

A empresa mantém uma proporção média de pessoal-residente de 1: 6 em suas comunidades. O pessoal inclui:

Categoria de pessoal	Número de funcionários	Compensação média anual
Equipe de enfermagem	520	$65,400
Assistentes de atendimento	780	$42,300
Equipe administrativo	210	$58,600

Plataformas de engajamento digital

A Sonida Senior Living investiu US $ 1,2 milhão em infraestrutura digital em 2023, incluindo:

• Software de gerenciamento residente
• Aplicativos de comunicação familiar
• Plataformas de integração de telessaúde
• Sistemas de agendamento de atividades online

Serviços contínuos de monitoramento de saúde

A empresa utiliza tecnologias avançadas de monitoramento de saúde com as seguintes métricas:

Monitorando a tecnologia	Porcentagem de comunidades	Investimento de tecnologia anual
Rastreadores de saúde vestíveis	85%	$750,000
Monitoramento de sinal vital remoto	75%	$620,000
Sistemas de detecção de queda	90%	$480,000

SONIDA Senior Living, Inc. (SNDA) - Modelo de Negócios: Canais

Equipes diretas de vendas e marketing

A partir de 2024, a Sonida Senior Living mantém uma equipe de vendas dedicada de aproximadamente 45 a 50 profissionais focados na aquisição direta de clientes. A equipe de vendas abrange 18 comunidades vivas em 4 estados.

Métrica da equipe de vendas	Quantidade
Total de representantes de vendas	47
Taxa média de conversão mensal	12.4%
Comprimento médio do ciclo de vendas	45-60 dias

Site online e plataformas digitais

A SONIDA Senior Living opera uma plataforma digital abrangente com as seguintes métricas de engajamento digital:

• Visitantes mensais do site: 38.500
• Taxa de conversão de consulta on -line: 6,2%
• Pedidos de turnê virtual: 215 por mês

Redes de referência de prestadores de serviços de saúde

Sonida Senior Living estabeleceu parcerias estratégicas de referência com:

Tipo de parceiro de referência	Número de parceiros	Referências mensais
Hospitais	22	87
Centros de reabilitação	15	43
Redes médicas	36	62

Senior Living Expo e eventos comunitários

Métricas anuais de participação e engajamento do evento:

• Total de eventos atendidos: 24
• Atendimento médio do evento: 350 perspectivas
• Leads gerados por eventos: 215 por ano

Mala direta e publicidade direcionada

Desempenho do canal de marketing para comunicação direta:

Canal de marketing	Alcance anual	Taxa de resposta
Campanhas de mala direta	75.000 famílias	2.3%
Anúncios digitais direcionados	425.000 impressões	1.7%
Publicidade de impressão local	42.000 circulação	1.1%

SONIDA Senior Living, Inc. (SNDA) - Modelo de negócios: segmentos de clientes

Idosos independentes que buscam a vida comunitária

A partir do quarto trimestre de 2023, a Sonida Senior Living atende a aproximadamente 3.200 residentes vivos independentes em 36 comunidades em 9 estados.

Faixa etária	Percentagem	Aluguel mensal médio
65-74 anos	42%	$3,850
75-84 anos	38%	$4,250
85 anos ou mais	20%	$4,600

Residentes de vida assistida que exigem suporte médico

A SONIDA opera 26 comunidades vivas assistidas com 2.750 unidades de vida com assistência total.

• Taxa de ocupação média: 81,5%
• Custo médio mensal de cuidados: US $ 5.400
• Os serviços típicos de apoio médico incluem gerenciamento de medicamentos, assistência de assistência pessoal

Pacientes com tratamento de memória com necessidades especializadas

Unidades dedicadas de cuidados com a memória em 18 comunidades que atendem a 620 residentes.

METRICA DE CARE DE MEMÓRIA	Valor
Unidades de cuidados com memória total	420
Custo médio mensal	$6,750
Taxa de ocupação	75.3%

Profissionais aposentados e idosos de renda média a superior

Demografia -metragem com a renda anual da renda familiar de US $ 75.000 a US $ 150.000.

• Receita mediana do residente: US $ 92.500
• Nível de educação: 68% com diploma de bacharel ou superior
• Concentração geográfica: mercados primários no Texas, Arizona e Illinois

Famílias que buscam cuidados de qualidade para parentes idosos

Os principais tomadores de decisão no posicionamento de vida seniores com requisitos específicos de cuidados.

Métrica de envolvimento da família	Percentagem
Tomadores de decisão da família direta	62%
Envolvimento de procuração	28%
Escolhas autodirigidas	10%

SONIDA Senior Living, Inc. (SNDA) - Modelo de negócios: estrutura de custos

Salários da equipe e salários profissionais de saúde

A partir do quarto trimestre de 2023, as despesas totais de funcionários da Sonida Senior Living eram de US $ 57,3 milhões anualmente. O colapso inclui:

Categoria de funcionários	Despesas salariais anuais
Equipe de enfermagem	US $ 22,1 milhões
Pessoal administrativo	US $ 15,6 milhões
Equipe de apoio	US $ 19,6 milhões

Manutenção de propriedades e despesas operacionais

As despesas operacionais totais para 2023 foram de US $ 89,7 milhões, que incluem:

• Manutenção da instalação: US $ 24,3 milhões
• Utilitários: US $ 12,5 milhões
• Seguro de propriedade: US $ 6,2 milhões
• Reparos e reformas: US $ 8,9 milhões

Investimentos de tecnologia e infraestrutura

Os gastos com tecnologia para 2023 totalizaram US $ 4,6 milhões, com alocações específicas:

Categoria de tecnologia	Valor do investimento
Sistema eletrônico de registros de saúde	US $ 1,8 milhão
Infraestrutura de segurança cibernética	US $ 1,2 milhão
Tecnologias de comunicação	US $ 1,6 milhão

Custos de marketing e aquisição de clientes

As despesas de marketing para 2023 foram de US $ 3,9 milhões, distribuídas:

• Marketing Digital: US $ 1,5 milhão
• Publicidade impressa e tradicional: US $ 1,2 milhão
• Comissões da equipe de vendas: US $ 1,2 milhão

Despesas de conformidade e aderência regulatória

Os custos relacionados à conformidade em 2023 totalizaram US $ 5,7 milhões, incluindo:

• Consultoria regulatória: US $ 2,3 milhões
• Treinamento de conformidade: US $ 1,4 milhão
• Serviços legais e de auditoria: US $ 2,0 milhões

SONIDA Senior Living, Inc. (SNDA) - Modelo de negócios: fluxos de receita

Taxas de vida mensais residentes

A partir do quarto trimestre de 2023, a Sonida Senior Living reportou taxas médias mensais de residentes que variam de US $ 4.500 a US $ 6.200 por residente, dependendo da localização e do nível de atendimento.

Nível de atendimento	Taxa mensal média	Taxa de ocupação
Vida independente	$4,500	82.3%
Vida assistida	$5,800	87.6%
Cuidado com a memória	$6,200	79.5%

Encargos de serviço de saúde e suporte

As receitas do Serviço de Saúde em 2023 totalizaram US $ 42,3 milhões, representando 35% da receita total da empresa.

• Serviços de enfermagem qualificados: US $ 18,7 milhões
• Assistência de cuidados pessoais: US $ 12,5 milhões
• Monitoramento médico: US $ 11,1 milhões

Receitas adicionais do programa de bem -estar

As receitas do programa de bem-estar geraram US $ 3,6 milhões em 2023, com uma contribuição anual média por residente de US $ 720.

Ofertas de serviços auxiliares

Tipo de serviço	Receita anual
Serviços para refeições	US $ 8,2 milhões
Transporte	US $ 2,4 milhões
Atividades recreativas	US $ 1,9 milhão

Reembolsos de governo e seguros

As receitas totais de reembolso em 2023 atingiram US $ 37,5 milhões.

• Reembolsos do Medicare: US $ 22,3 milhões
• Reembolsos do Medicaid: US $ 12,7 milhões
• Seguro Privado: US $ 2,5 milhões

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Value Propositions

You're looking at the core reasons why residents choose Sonida Senior Living, Inc. over the competition, grounded in the numbers from their portfolio as of late 2025. It's about offering a full spectrum of living options backed by strong operational focus.

Continuum of Care and Portfolio Scale

Sonida Senior Living, Inc. provides a full spectrum of care that keeps pace with a resident's changing needs, integrating independent living, assisted living, and memory care services. This structure helps sustain resident autonomy as their physical and mental abilities shift over time. As of June 1, 2025, the Company owned, managed, or invested in 96 senior housing communities across 20 states, offering an aggregate capacity for approximately 10,150 residents.

The portfolio mix is designed to capture various levels of need. For example, one community acquired in the Atlanta MSA in June 2025 contained 88 units, specifically broken down into 64 Assisted Living units and 24 Memory Care units. This demonstrates the commitment to offering higher-acuity services within their footprint.

Here's a snapshot of the scale as of mid-2025:

Metric	Value (As of June 1, 2025)
Total Communities	96
Total Resident Capacity	Approx. 10,150
States Operated In	20
Owned Communities (Including JVs, Unoccupied)	83

Resident-Centric Services and All-Inclusive Value

The value proposition centers on compassionate, resident-centric services and programming designed to be engaging. For the resident, this often translates into a predictable monthly expense where many daily burdens are removed. The company highlights that services like housekeeping, general maintenance (painting, plumbing, electrical repairs), and utilities (Gas/Electricity, Cable/Internet, Water, Disposal) are INCLUDED in the monthly payment at many communities. This bundling simplifies budgeting for families.

The operational focus in 2025 aimed at improving core service delivery, evidenced by a focus on staffing stability:

• Sonida Senior Living slashed employee turnover by more than 15% overall since the first quarter of 2024.
• Executive director turnover improved by more than 10% over the same period.

High-Quality Communities at a Meaningful Discount to Replacement Cost

Sonida Senior Living, Inc. actively seeks to upgrade and expand its portfolio by acquiring high-quality assets at prices significantly below what it would cost to build them new today. This disciplined approach ensures capital is deployed effectively. You can see this strategy in action with recent purchases:

• An 88-unit community in the Atlanta MSA, completed in 2017, was acquired in June 2025 for approximately $125,000 per unit, reflecting a significant discount to replacement cost.
• A community in the Tampa submarket, also completed in 2017, was purchased for approximately $172,000 per unit, also reflecting a significant discount to replacement cost.

This strategy allows the company to integrate newer, higher-quality assets into the portfolio while maintaining a favorable cost basis.

Focus on Private-Pay Models

A key driver of financial sustainability is the heavy reliance on private-pay residents, who generate higher, less regulated rates compared to government reimbursement programs. As of the end of fiscal year 2024, approximately 89.9% of total resident revenues from operated communities came from private pay sources, with only about 10.1% coming from Medicaid reimbursements. The company is actively repositioning certain assets to align more closely with this higher-rate private-pay customer base.

This focus is yielding results in rate growth, as seen in the third quarter of 2025:

Rate Metric (Q3 2025 vs. Prior Year)	Increase Percentage
Private Pay Rate Increases (Same-Store Basis)	Nearly 5%
Level of Care Fees	14%

The company is driving revenue through both occupancy gains and rate increases, with same-store occupancy reaching its highest post-COVID level at 87.7% in Q3 2025.

Personalized Care from Family-Like Team Members

The commitment to personalized care is tied directly to the stability and quality of the on-site team. The goal is for team members to defintely treat residents like family, which requires low turnover and consistent leadership. The operational excellence team focuses on reducing disruptions for acquired communities, which supports staff retention and service continuity. The CEO acknowledged the entire team for their tremendous execution and for keeping the care and services provided to residents as the guiding light through Q3 2025.

Finance: draft 13-week cash view by Friday.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Customer Relationships

Dedicated on-site community teams for personalized care are central to Sonida Senior Living, Inc.'s model, supporting a portfolio of 97 senior housing communities as of September 30, 2025, with an aggregate capacity for approximately 10,250 residents.

The focus on consistent, high-quality care is directly tied to staff stability. Sonida Senior Living, Inc. reports slashing overall employee turnover by more than 15% since the first quarter of 2024. Furthermore, for executive directors, the improvement in turnover was more than 10% over that same period. This commitment to the team helped bring down labor costs by 110 basis points in the first quarter of 2025 compared to the year prior. Clinical departments saw a 17% increase in staff retention during the second quarter of 2025 compared to the second quarter of 2024.

The high-touch sales process shows results in occupancy gains. Weighted average occupancy for the same-store portfolio reached 87.7% in the third quarter of 2025, with end of October spot occupancy hitting 89.0%. This operational strength contributed to resident revenue increasing 26.3% to $84.6 million in the third quarter of 2025 compared to the third quarter of 2024. The company has also shifted lead generation to more direct channels; referrals through the company's website and local sources accounted for 56% of leads in 2024, up from 41% in 2022.

Direct, long-term relationships with residents and their families are maintained through structured feedback loops. On-site management actively fosters resident councils and committees that meet with management on a monthly basis to offer input on service quality. The company also conducts resident and family satisfaction surveys routinely, working with an outside firm to benchmark results against industry averages in areas like resident care and dining.

Here are key operational metrics reflecting the customer base and staff environment as of late 2025:

Metric	Value	Reporting Period/Date
Total Resident Capacity	~10,250 Residents	As of September 30, 2025
Same-Store Weighted Average Occupancy	87.7%	Q3 2025
October Spot Occupancy	89.0%	End of October 2025
Overall Employee Turnover Reduction	More than 15%	Since 1Q24
Executive Director Turnover Improvement	More than 10%	Since 1Q24
Q3 2025 Resident Revenue	$84.6 million	Q3 2025

The relationship management structure includes formal quality oversight:

• Established a Corporate Quality Assurance Committee
• Committee includes the President and CEO and Chief People Officer
• Focuses on monitoring care delivery processes

Finance: draft 13-week cash view by Friday.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Channels

You're looking at how Sonida Senior Living, Inc. gets its residents in the door as of late 2025. The channels they use are a mix of physical presence and increasingly sophisticated digital outreach, all aimed at filling beds across their growing footprint.

Physical senior housing communities across 20 states

The core channel is the physical asset itself. Sonida Senior Living, Inc. operates a national network where the community location and quality are the primary draw for local markets. As of September 30, 2025, the company owned, managed, or invested in a total of 97 senior housing communities.

This physical footprint spans 20 states, supporting an aggregate capacity of approximately 10,250 residents.

Here is a breakdown of that physical channel as of the end of the third quarter of 2025:

Community Type	Count	Capacity Detail
Total Communities Managed/Owned/Invested	97	Aggregate Capacity: ~10,250 Residents
Owned Communities (including JV interests)	84	Weighted Average Same-Store Occupancy: 87.7% (Q3 2025)
Third-Party Managed Communities	13	Same-Store Revenue Per Available Unit (RevPAR): $3,817 (Q3 2025)

The company also notes a regional densification strategy, adding a community in the Dallas-Fort Worth market in September 2025, bringing their total assets in Texas to 21.

Direct-to-consumer sales and marketing teams at the community level

The day-to-day sales engine runs through the teams at each location. Sonida Senior Living, Inc. has been shifting focus to internal marketing strategies, which means the community-level sales and marketing staff are crucial for converting leads generated through their own efforts. This internal focus is supported by investments in sales training and regional management roles made in Q2 2025.

The effectiveness of these on-the-ground teams is clear in the conversion rates seen in mid-2025.

• Move-ins fostered and created by Sonida's internal sales and marketing efforts comprised 67% of the total in July 2025.
• Digital leads through non-aggregator channels increased by 48% in July 2025.
• The company is implementing AI to analyze prospect calls to help train these sales teams.

Online presence and digital marketing for lead generation

The digital channel is a rapidly growing source of qualified prospects, reflecting a strategic pivot away from heavy reliance on paid third parties. Sonida Senior Living, Inc. is upping its tech spend in 2025 by as much as 30% to enhance this area.

The digital and local direct channels are now the dominant source of initial interest.

• Website and local referrals accounted for 56% of the company's leads as of 2024.
• Lead volume in July 2025 exceeded the average for the first half of 2025 by 16%, driven by these enhanced digital processes.
• The goal is to become a trusted information provider, which helps drive organic, no-cost leads.

Third-party referral networks and social workers

While the internal push is strong, external referral networks still contribute a significant portion of the pipeline, though the reliance on paid aggregators is intentionally being reduced. The company continues to work with national aggregators, but also focuses on local referral businesses that have stronger market relationships.

Here's how the external referral landscape looked based on 2024 data, which informs the current strategy:

Referral Source Type	Lead Percentage (2024)	Strategy Note (2025)
Local Referrals and Website (Internal Focus)	56%	Increasing investment and focus.
Other Referral Sources (Including Third-Party)	40%	Decreasing reliance on paid third-party aggregators.

The strategy involves maintaining relationships with key local social workers and referral sources while minimizing the cost associated with national paid referral services.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Customer Segments

You're looking at the core clientele for Sonida Senior Living, Inc. as of late 2025. This isn't just about age; it's about the specific financial and care needs of the seniors and their families they serve across their extensive footprint.

The sheer scale of the operation defines the segment size. As of the second quarter of 2025, Sonida Senior Living, Inc. operated, managed, or invested in 96 senior housing communities across 20 states, providing capacity for approximately 10,150 residents. That's a big pool of potential customers you're targeting.

Occupancy is a key indicator of segment health and demand. For the same-store portfolio, weighted average occupancy hit 87.7% in the third quarter of 2025, which management noted was the highest level post-COVID. By the end of October 2025, spot occupancy even reached 89.0%. This suggests strong pull from the target market.

Here's a quick look at the operational metrics reflecting the value captured from these residents:

Metric	Value (Q3 2025)	Comparison/Context
Same-Store Occupancy	87.7%	Q3 2025 Weighted Average
Spot Occupancy	89.0%	End of October 2025
Revenue Per Occupied Unit (RevPOR)	$4,353	Q3 2025
Resident Revenue Growth (YoY)	26.3%	Q3 2025 vs. Q3 2024
Level of Care Fee Increase (YoY)	14%	Q3 2025 vs. Q3 2024

The focus is definitely shifting toward those who can self-fund. Sonida Senior Living, Inc. has been actively repositioning certain communities in 2025 to move them away from Medicaid services and toward more traditional rental private-pay models. This signals a clear preference for residents who are primarily private-pay and prefer a straightforward rental structure over heavy government reimbursement reliance.

The core offering caters to the full spectrum of needs within the senior living continuum. You're serving:

• Individuals needing Independent Living (IL).
• Those requiring Assisted Living (AL) support.
• Residents needing specialized Memory Care (MC) services.

The 14% year-over-year rise in level of care fees in Q3 2025 shows that residents requiring higher acuity services-AL and MC-are a significant and growing part of the revenue mix, reflecting the continuum-of-care customer. Honestly, this mix is where the margin is.

Families are the secondary customer, seeking assurance. The 26.3% jump in resident revenue year-over-year, driven by both occupancy and rent growth, suggests the market perceives the value proposition-safety, comfort, and service-as strong enough to support higher rates. The goal is to provide options that feel both safe and financially viable for the decision-makers.

Finance: draft a sensitivity analysis on the impact of a 100 basis point drop in same-store occupancy from the 87.7% Q3 level by end of Q1 2026.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Sonida Senior Living, Inc.'s operations, which is key to understanding their path to profitability. The cost structure is heavily weighted toward personnel and property upkeep, which is typical for this sector.

Labor and Staffing Costs represent a significant portion of the operating outlay. Sonida Senior Living, Inc. has been actively managing these expenses. For instance, in the first quarter of 2025, the company successfully brought down total labor costs by 110 basis points compared to the prior year period. This efficiency gain, as a percentage of revenue, yielded about 71% in incremental flow-through on additional revenue for that quarter. Still, as the portfolio grows, absolute costs rise; for example, labor and employee-related expenses contributing to a $1.5 million increase in General and Administrative expenses in Q1 2025 year-over-year. By the third quarter of 2025, labor increases related to the expanded portfolio were noted as a $2.1 million driver in operating expense increases over Q3 2024.

The company has also faced substantial operating and restructuring costs, which impact the bottom line. For the three months ended September 30, 2025 (Q3 2025), Sonida Senior Living, Inc. reported a net loss attributable to shareholders of $26.9 million. Looking at the longer nine-month period ended September 30, 2025, the net loss widened to $41 million, a significant shift from the net income of $3.45 million reported in the same nine-month period of 2024. These figures reflect the costs associated with integration and strategic shifts. Specific transaction, transition, and restructuring costs were reported as $0.6 million in Q1 2025 and $0.5 million in Q2 2025.

Property Operating Expenses are directly tied to the scale of the portfolio, which has been growing through acquisitions. For the second quarter of 2025 (three months ended June 30, 2025), total operating expenses reached $61.4 million. This was a 33.5% increase year-over-year, largely due to the operating expenses of 18 additional communities acquired in 2024 and 2025. By the third quarter of 2025, operating expenses were $65.1 million, up 28.9% compared to Q3 2024, again driven by the newly added communities.

Financing the asset base involves Interest Expense on Debt. Sonida Senior Living, Inc. has been working to manage its debt profile. As of the third quarter of 2025, the weighted average interest rate for the portfolio, including the credit facility, stood at 5.5%, with variable rate debt nearly fully hedged. This compares to a 5.6% weighted average rate reported at the end of Q2 2025. For the second quarter of 2025, the interest expense was $9.3 million. As of September 30, 2025, borrowings outstanding under the Credit Facility were $86.1 million.

Finally, Capital Expenditures for Community Repositioning and Renovations are a planned cost to maintain and enhance asset value, especially for acquired properties. Sonida Senior Living, Inc. has an initial repositioning portfolio consisting of five communities in Indiana. The company expects to generate a 30% return on investment for expenditures in these repositioning projects, averaging about $4 million to $5 million in total. Outside of these specific repositioning efforts, Sonida typically invests around $1 million for standard renovations outside of apartments in a decade-old building.

Here's a quick look at some of the key expense and loss figures:

• Labor cost reduction in Q1 2025: 110 basis points
• Property Operating Expenses in Q2 2025: $61.4 million
• Property Operating Expenses in Q3 2025: $65.1 million
• Restructuring/Transition Costs in Q1 2025: $0.6 million
• Restructuring/Transition Costs in Q2 2025: $0.5 million
• Net Loss for Q3 2025: $26.9 million
• Net Loss for 9 Months Ended 9/30/25: $41 million

The interest rate environment is captured in the debt structure:

Metric	Value	Date/Period	Citation
Weighted Average Interest Rate	5.5%	Q3 2025
Weighted Average Interest Rate	5.6%	Q2 2025
Interest Expense	$9.3 million	Q2 2025 (Three Months)
Credit Facility Borrowings Outstanding	$86.1 million	As of 9/30/2025

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Revenue Streams

You're looking at the core ways Sonida Senior Living, Inc. brings in cash flow as of late 2025. It's a mix of direct resident payments and fees for services rendered across their growing portfolio.

The most direct stream comes from residents paying for rent and the care services provided. For the third quarter ending September 30, 2025, this resident revenue totaled exactly $84.6 million. This was a strong year-over-year jump, increasing by 26.3% compared to Q3 2024. The total portfolio resident revenue for the first nine months of 2025 hit $245.7 million.

Pricing power is a key driver here. The company has been successfully pushing rates. For instance, the average annual rent renewal rate, as of March 1, 2025, stood at 6.9%, applicable to 71% of the total same-store residents. Furthermore, fees tied to the complexity of resident needs are growing; level of care fees specifically increased by 14% year-over-year. This reflects investment in on-site clinical resources and technology. Honestly, you see this pricing power reflected in the unit-level metrics.

Here's a quick look at how the revenue per occupied unit has been tracking:

Metric	Period Ending	Amount
Revenue Per Occupied Unit (RevPOR)	Q2 2025	$4,388
Revenue Per Occupied Unit (RevPOR)	Q3 2025 (Same-Store)	$4,353
Revenue Per Available Unit (RevPAR)	Q3 2025 (Same-Store)	$3,817

Beyond direct resident billing, Sonida Senior Living, Inc. also generates revenue through its operational platform. As of September 30, 2025, the company was managing 13 communities on behalf of a third-party, which generates management fees. This third-party management segment is an important, though secondary, revenue stream that leverages their operating expertise.

The main components feeding into this revenue engine include:

• Resident revenue from rent and services, totaling $84.6 million in Q3 2025.
• Year-over-year increase in level of care fees by 14%.
• Average annual rent renewal rate of 6.9% as of March 2025.
• RevPOR of $4,388 in Q2 2025.
• Management fees derived from operating 13 third-party managed communities.

The growth in revenue is also heavily influenced by portfolio expansion; the company had 19 additional operating communities acquired in 2024 and 2025 contributing to the Q3 2025 resident revenue increase. Finance: draft 13-week cash view by Friday.