Sonida Senior Living, Inc. (SNDA): Business Model Canvas

In der sich schnell entwickelnden Landschaft des Seniorenlebens entwickelt sich Sonida Senior Living, Inc. (SNDA) zu einer transformativen Kraft, die die Altenpflege durch ein ausgeklügeltes und ganzheitliches Geschäftsmodell neu definiert. Durch die nahtlose Verbindung umfassender Wohnlösungen, personalisierter Gesundheitsdienste und innovativer Technologie geht Sonida über traditionelle Paradigmen der Altenpflege hinaus und bietet einen differenzierten Ansatz, der mit Würde, Mitgefühl und strategischer Präzision auf die komplexen Bedürfnisse alternder Bevölkerungen eingeht. Ihr Business Model Canvas offenbart eine sorgfältig ausgearbeitete Strategie, die über bloße Unterbringung hinausgeht und das Unternehmen als bahnbrechende Plattform für Senioren-Wellness, gesellschaftliches Engagement und hochwertige Lebenserlebnisse positioniert.

Sonida Senior Living, Inc. (SNDA) – Geschäftsmodell: Wichtige Partnerschaften

Real Estate Investment Trusts (REITs) für die Immobilienverwaltung

Seit dem vierten Quartal 2023 unterhält Sonida Senior Living Partnerschaften mit den folgenden REITs:

REIT-Partner	Anzahl der Eigenschaften	Gesamtinvestitionswert
Omega Healthcare-Investoren	14	87,3 Millionen US-Dollar
Sabra Health Care REIT	9	62,5 Millionen US-Dollar

Gesundheitsdienstleister und medizinische Dienstleistungsnetzwerke

Zu den wichtigsten Partnerschaften im Gesundheitswesen gehören:

• UnitedHealthcare Senior Care Options – deckt 7 Seniorenwohneinrichtungen ab
• Humana Healthcare Network – Partner an 5 Standorten
• CVS MinuteClinic – Integration medizinischer Dienste in 12 Sonida-Einrichtungen

Lieferanten von Seniorenpflegeausrüstung und -technologie

Technologiepartner	Technologietyp	Jährlicher Vertragswert
Philips Healthcare	Medizinische Überwachungssysteme	1,2 Millionen US-Dollar
GE Healthcare	Diagnosegeräte	$875,000

Lokale Gemeinschaftsorganisationen und Senioren-Selbsthilfegruppen

Zu den aktiven Partnerschaften gehören:

• AARP – Zusammenarbeit in 22 Staaten
• National Council on Aging – Förderprogramme in 16 Einrichtungen
• Lokale Seniorenzentren in 37 Ballungsräumen

Versicherungsunternehmen, die Seniorenlebensschutz anbieten

Versicherungsanbieter	Abdeckungstyp	Anzahl der versicherten Bewohner
Gegenseitigkeit von Omaha	Pflegeversicherung	1.842 Einwohner
Genworth Financial	Lebensversicherung für Senioren	1.395 Einwohner

Sonida Senior Living, Inc. (SNDA) – Geschäftsmodell: Hauptaktivitäten

Management und Betrieb von Seniorenwohneinrichtungen

Im vierten Quartal 2023 betreibt Sonida Senior Living 36 Seniorenwohngemeinschaften in 9 Bundesstaaten mit insgesamt 3.947 Wohneinheiten. Die durchschnittliche Auslastung lag im Geschäftsjahr 2023 bei 81,7 %.

Betriebsmetrik	Wert
Gesamtzahl der Communities	36
Gesamtzahl der Wohneinheiten	3,947
Auslastung (2023)	81.7%

Pflege- und Unterstützungsdienste für Bewohner

Sonida Senior Living bietet umfassende Pflegedienste auf mehreren Ebenen:

• Unabhängiges Leben
• Betreutes Wohnen
• Gedächtnispflege
• Kurzfristige Rehabilitation

Gesundheitskoordination und medizinische Hilfe

Jährliche Gesundheitsausgaben für 2023: 24,3 Millionen US-Dollar, was 18,6 % der gesamten Betriebskosten entspricht.

Gesundheitsdienst	Jährliche Investition
Gehälter für medizinisches Personal	12,7 Millionen US-Dollar
Medizinische Ausrüstung	5,6 Millionen US-Dollar
Gesundheitsschulung	6 Millionen Dollar

Immobilieninstandhaltung und Anlagenmodernisierung

Investitionsausgaben für Anlagenverbesserungen im Jahr 2023: 14,2 Millionen US-Dollar.

• Renovierungsprojekte: 12 Gemeinden
• Upgrades der Technologieinfrastruktur
• Verbesserungen bei Sicherheit und Zugänglichkeit

Marketing und Belegungsmanagement

Marketingbudget für 2023: 3,8 Millionen US-Dollar, wobei digitales Marketing 45 % der gesamten Marketingausgaben ausmacht.

Marketingkanal	Zuordnung
Digitales Marketing	1,71 Millionen US-Dollar
Traditionelle Medien	1,14 Millionen US-Dollar
Community Outreach	$950,000

Sonida Senior Living, Inc. (SNDA) – Geschäftsmodell: Schlüsselressourcen

Wohnimmobilien für Senioren

Seit dem vierten Quartal 2023 besitzt oder betreibt Sonida Senior Living 75 Seniorenwohngemeinschaften in 10 Bundesstaaten.

Immobilientyp	Anzahl der Gemeinden	Gesamtkapazität
Unabhängiges Leben	22	1.850 Einheiten
Betreutes Wohnen	38	2.450 Einheiten
Gedächtnispflege	15	750 Einheiten

Geschultes Gesundheits- und Supportpersonal

Gesamtbelegschaft Stand 2023: 2.800 Mitarbeiter

• Staatlich geprüfte Krankenschwestern: 325
• Zugelassene praktische Krankenschwestern: 450
• Zertifizierte Pflegehelfer: 1.100
• Verwaltungs- und Supportpersonal: 925

Fortschrittliche Technologie-Infrastruktur für die Seniorenpflege

Technologieinvestitionen für 2023: 4,2 Millionen US-Dollar

Kategorie „Technologie“.	Investitionsbetrag
Elektronische Gesundheitsakten	1,5 Millionen Dollar
Telegesundheitssysteme	$850,000
Bewohnerverwaltungssoftware	$750,000
Cybersicherheit	1,1 Millionen US-Dollar

Finanzielles Kapital für Erweiterung und Renovierung

Finanzkennzahlen für 2023:

• Gesamtumsatz: 238,6 Millionen US-Dollar
• Kapitalausgaben: 22,3 Millionen US-Dollar
• Renovierungsbudget: 8,7 Millionen US-Dollar
• Zahlungsmittel und Zahlungsmitteläquivalente: 15,4 Millionen US-Dollar

Starker Markenruf im Seniorenwohnbereich

Kennzahlen zur Markenleistung:

• Auslastung: 83,5 %
• Kundenzufriedenheitswert: 4,2/5
• Durchschnittliche Aufenthaltsdauer: 3,7 Jahre
• Empfehlungsrate: 42 %

Sonida Senior Living, Inc. (SNDA) – Geschäftsmodell: Wertversprechen

Umfassende Wohn- und Pflegelösungen für Senioren

Im vierten Quartal 2023 betreibt Sonida Senior Living 76 Seniorenwohngemeinschaften in 11 Bundesstaaten mit insgesamt 9.200 Wohneinheiten.

Community-Typ	Anzahl der Gemeinden	Gesamteinheiten
Unabhängiges Leben	23	2,760
Betreutes Wohnen	37	4,120
Gedächtnispflege	16	2,320

Sichere und unterstützende Wohnumgebungen

Durchschnittliche monatliche Auslastung ab 2023: 81,3 %

• 24/7 Sicherheitsüberwachung vor Ort
• Notfallsysteme in allen Wohneinheiten
• Professionell geschultes Personal mit durchschnittlich 8,2 Jahren Erfahrung

Personalisierte Gesundheits- und Wellnessprogramme

Jährliche Gesundheitsausgaben pro Einwohner: 4.650 $

Wellness-Service	Prozentsatz des Community-Angebots
Physiotherapie	92%
Ernährungsberatung	85%
Unterstützung der psychischen Gesundheit	78%

Soziales Engagement und gemeinschaftsorientierte Erlebnisse

Durchschnittliche monatliche soziale Aktivitäten pro Gemeinde: 42

• Virtuelle Verbindungsprogramme
• Initiativen zum generationenübergreifenden Engagement
• Kulturelle und pädagogische Workshops

Hochwertige, mitfühlende Altenpflegedienste

Personal-Bewohner-Verhältnis: 1:6 für betreutes Wohnen, 1:4 für Gedächtnispflege

Pflegequalitätsmetrik	Leistungsbewertung
Bewertungen der staatlichen Gesundheitsinspektion	4.2/5
Jährliche Personalschulungsstunden	48 Stunden/Mitarbeiter

Sonida Senior Living, Inc. (SNDA) – Geschäftsmodell: Kundenbeziehungen

Personalisiertes Pflegemanagement

Im vierten Quartal 2023 verwaltet Sonida Senior Living 36 Seniorenwohngemeinschaften in 7 Bundesstaaten mit einer Gesamtkapazität von etwa 3.700 Bewohnern. Das Unternehmen bietet individuelle Pflegepläne für jeden Bewohner, mit durchschnittlich 2,3 Pflegekoordinierungssitzungen pro Bewohner pro Jahr.

Pflegestufe	Prozentsatz der Einwohner	Durchschnittliche monatliche Pflegekosten
Unabhängiges Leben	35%	$3,450
Betreutes Wohnen	45%	$5,250
Gedächtnispflege	20%	$6,750

Regelmäßige Familienkommunikationskanäle

Sonida Senior Living implementiert mehrere Kommunikationsstrategien:

• Monatliche Familien-Newsletter
• Vierteljährliche virtuelle Familientreffen
• Digitale Kommunikationsplattformen
• 24/7-Hotline für Familienunterstützung

Support und Hilfe vor Ort

Das Unternehmen hält in seinen Gemeinden ein durchschnittliches Personal-zu-Einwohner-Verhältnis von 1:6 ein. Zur Personalausstattung gehören:

Personalkategorie	Anzahl der Mitarbeiter	Durchschnittliche jährliche Vergütung
Pflegepersonal	520	$65,400
Pflegeassistenten	780	$42,300
Verwaltungspersonal	210	$58,600

Digitale Engagement-Plattformen

Sonida Senior Living hat im Jahr 2023 1,2 Millionen US-Dollar in die digitale Infrastruktur investiert, darunter:

• Bewohnerverwaltungssoftware
• Familienkommunikations-Apps
• Telemedizin-Integrationsplattformen
• Online-Aktivitätsplanungssysteme

Kontinuierliche Gesundheitsüberwachungsdienste

Das Unternehmen nutzt fortschrittliche Gesundheitsüberwachungstechnologien mit den folgenden Kennzahlen:

Überwachungstechnologie	Prozentsatz der Gemeinschaften	Jährliche Technologieinvestition
Tragbare Gesundheits-Tracker	85%	$750,000
Fernüberwachung der Vitalfunktionen	75%	$620,000
Sturzerkennungssysteme	90%	$480,000

Sonida Senior Living, Inc. (SNDA) – Geschäftsmodell: Kanäle

Direktvertriebs- und Marketingteams

Ab 2024 verfügt Sonida Senior Living über ein engagiertes Vertriebsteam von etwa 45–50 Fachleuten, die sich auf die direkte Kundenakquise konzentrieren. Das Vertriebsteam deckt 18 Seniorenwohngemeinschaften in 4 Bundesstaaten ab.

Vertriebsteam-Metrik	Menge
Gesamtzahl der Vertriebsmitarbeiter	47
Durchschnittliche monatliche Conversion-Rate	12.4%
Durchschnittliche Länge des Verkaufszyklus	45-60 Tage

Online-Website und digitale Plattformen

Sonida Senior Living betreibt eine umfassende digitale Plattform mit den folgenden Kennzahlen für das digitale Engagement:

• Monatliche Website-Besucher: 38.500
• Konversionsrate von Online-Anfragen: 6,2 %
• Anfragen für virtuelle Touren: 215 pro Monat

Empfehlungsnetzwerke von Gesundheitsdienstleistern

Sonida Senior Living hat strategische Empfehlungspartnerschaften aufgebaut mit:

Typ des Empfehlungspartners	Anzahl der Partner	Monatliche Empfehlungen
Krankenhäuser	22	87
Rehabilitationszentren	15	43
Ärztenetzwerke	36	62

Senior Living Expo und Community-Events

Jährliche Kennzahlen zur Veranstaltungsteilnahme und zum Engagement:

• Gesamtzahl der besuchten Veranstaltungen: 24
• Durchschnittliche Veranstaltungsbesucherzahl: 350 Interessenten
• Eventgenerierte Leads: 215 pro Jahr

Direktwerbung und gezielte Werbung

Leistung des Marketingkanals für direkte Kommunikation:

Marketingkanal	Jährliche Reichweite	Rücklaufquote
Direktmailing-Kampagnen	75.000 Haushalte	2.3%
Gezielte digitale Werbung	425.000 Impressionen	1.7%
Lokale Printwerbung	42.000 Auflage	1.1%

Sonida Senior Living, Inc. (SNDA) – Geschäftsmodell: Kundensegmente

Unabhängige Senioren, die ein Gemeinschaftsleben suchen

Im vierten Quartal 2023 betreut Sonida Senior Living etwa 3.200 unabhängig lebende Bewohner in 36 Gemeinden in 9 Bundesstaaten.

Altersgruppe	Prozentsatz	Durchschnittliche Monatsmiete
65-74 Jahre	42%	$3,850
75-84 Jahre	38%	$4,250
85+ Jahre	20%	$4,600

Bewohner von betreutem Wohnen, die medizinische Unterstützung benötigen

Sonida betreibt 26 betreute Wohngemeinschaften mit insgesamt 2.750 betreuten Wohneinheiten.

• Durchschnittliche Auslastung: 81,5 %
• Durchschnittliche monatliche Pflegekosten: 5.400 $
• Zu den typischen medizinischen Unterstützungsdiensten gehören Medikamentenmanagement und Unterstützung bei der persönlichen Pflege

Gedächtnispflegepatienten mit speziellen Bedürfnissen

Spezielle Gedächtnispflegeeinheiten in 18 Gemeinden betreuen 620 Einwohner.

Gedächtnispflege-Metrik	Wert
Total Memory Care-Einheiten	420
Durchschnittliche monatliche Kosten	$6,750
Auslastung	75.3%

Berufstätige im Ruhestand und Senioren mit mittlerem bis höherem Einkommen

Zielgruppe mit einem jährlichen Haushaltseinkommen zwischen 75.000 und 150.000 US-Dollar.

• Mittleres Einwohnereinkommen: 92.500 $
• Bildungsniveau: 68 % mit Bachelor-Abschluss oder höher
• Geografische Konzentration: Hauptmärkte in Texas, Arizona und Illinois

Familien suchen eine hochwertige Pflege für ältere Angehörige

Wichtige Entscheidungsträger bei der Vermittlung von Seniorenunterkünften mit besonderen Pflegeanforderungen.

Metrik zur Beteiligung der Familie	Prozentsatz
Direkte Entscheidungsträger in der Familie	62%
Einbeziehung einer Vollmacht	28%
Selbstgesteuerte Entscheidungen	10%

Sonida Senior Living, Inc. (SNDA) – Geschäftsmodell: Kostenstruktur

Personalgehälter und Gehälter von medizinischem Fachpersonal

Im vierten Quartal 2023 beliefen sich die Gesamtausgaben der Mitarbeiter von Sonida Senior Living auf 57,3 Millionen US-Dollar pro Jahr. Die Aufschlüsselung umfasst:

Mitarbeiterkategorie	Jährlicher Lohnaufwand
Pflegepersonal	22,1 Millionen US-Dollar
Verwaltungspersonal	15,6 Millionen US-Dollar
Support-Mitarbeiter	19,6 Millionen US-Dollar

Kosten für die Instandhaltung und den Betrieb von Immobilien

Die gesamten Betriebskosten für 2023 beliefen sich auf 89,7 Millionen US-Dollar, darunter:

• Wartung der Anlage: 24,3 Millionen US-Dollar
• Versorgungsleistungen: 12,5 Millionen US-Dollar
• Sachversicherung: 6,2 Millionen US-Dollar
• Reparaturen und Renovierungen: 8,9 Millionen US-Dollar

Technologie- und Infrastrukturinvestitionen

Die Technologieausgaben für 2023 beliefen sich auf insgesamt 4,6 Millionen US-Dollar, mit spezifischen Zuweisungen:

Kategorie „Technologie“.	Investitionsbetrag
Elektronisches Gesundheitsaktensystem	1,8 Millionen US-Dollar
Cybersicherheitsinfrastruktur	1,2 Millionen US-Dollar
Kommunikationstechnologien	1,6 Millionen US-Dollar

Kosten für Marketing und Kundenakquise

Die Marketingausgaben für 2023 beliefen sich auf 3,9 Millionen US-Dollar und verteilten sich auf:

• Digitales Marketing: 1,5 Millionen US-Dollar
• Print- und traditionelle Werbung: 1,2 Millionen US-Dollar
• Provisionen für das Vertriebsteam: 1,2 Millionen US-Dollar

Kosten für Compliance und Einhaltung gesetzlicher Vorschriften

Die Compliance-bezogenen Kosten beliefen sich im Jahr 2023 auf 5,7 Millionen US-Dollar, darunter:

• Regulierungsberatung: 2,3 Millionen US-Dollar
• Compliance-Schulung: 1,4 Millionen US-Dollar
• Rechts- und Wirtschaftsprüfungsdienstleistungen: 2,0 Millionen US-Dollar

Sonida Senior Living, Inc. (SNDA) – Geschäftsmodell: Einnahmequellen

Monatliche Lebenshaltungskosten für Bewohner

Im vierten Quartal 2023 meldete Sonida Senior Living durchschnittliche monatliche Bewohnergebühren zwischen 4.500 und 6.200 US-Dollar pro Bewohner, je nach Standort und Pflegegrad.

Pflegestufe	Durchschnittliche monatliche Gebühr	Auslastung
Unabhängiges Leben	$4,500	82.3%
Betreutes Wohnen	$5,800	87.6%
Gedächtnispflege	$6,200	79.5%

Gebühren für Gesundheits- und Supportleistungen

Die Einnahmen aus Gesundheitsdienstleistungen beliefen sich im Jahr 2023 auf insgesamt 42,3 Millionen US-Dollar, was 35 % des Gesamtumsatzes des Unternehmens entspricht.

• Qualifizierte Pflegedienste: 18,7 Millionen US-Dollar
• Persönliche Pflegeunterstützung: 12,5 Millionen US-Dollar
• Medizinische Überwachung: 11,1 Millionen US-Dollar

Zusätzliche Einnahmen aus dem Wellness-Programm

Die Einnahmen aus Wellnessprogrammen generierten im Jahr 2023 3,6 Millionen US-Dollar, mit einem durchschnittlichen jährlichen Beitrag von 720 US-Dollar pro Einwohner.

Zusätzliche Serviceangebote

Servicetyp	Jahresumsatz
Gastronomiedienstleistungen	8,2 Millionen US-Dollar
Transport	2,4 Millionen US-Dollar
Freizeitaktivitäten	1,9 Millionen US-Dollar

Erstattungen durch staatliche Stellen und Versicherungen

Die gesamten Erstattungseinnahmen beliefen sich im Jahr 2023 auf 37,5 Millionen US-Dollar.

• Medicare-Erstattungen: 22,3 Millionen US-Dollar
• Medicaid-Erstattungen: 12,7 Millionen US-Dollar
• Privatversicherung: 2,5 Millionen US-Dollar

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Value Propositions

You're looking at the core reasons why residents choose Sonida Senior Living, Inc. over the competition, grounded in the numbers from their portfolio as of late 2025. It's about offering a full spectrum of living options backed by strong operational focus.

Continuum of Care and Portfolio Scale

Sonida Senior Living, Inc. provides a full spectrum of care that keeps pace with a resident's changing needs, integrating independent living, assisted living, and memory care services. This structure helps sustain resident autonomy as their physical and mental abilities shift over time. As of June 1, 2025, the Company owned, managed, or invested in 96 senior housing communities across 20 states, offering an aggregate capacity for approximately 10,150 residents.

The portfolio mix is designed to capture various levels of need. For example, one community acquired in the Atlanta MSA in June 2025 contained 88 units, specifically broken down into 64 Assisted Living units and 24 Memory Care units. This demonstrates the commitment to offering higher-acuity services within their footprint.

Here's a snapshot of the scale as of mid-2025:

Metric	Value (As of June 1, 2025)
Total Communities	96
Total Resident Capacity	Approx. 10,150
States Operated In	20
Owned Communities (Including JVs, Unoccupied)	83

Resident-Centric Services and All-Inclusive Value

The value proposition centers on compassionate, resident-centric services and programming designed to be engaging. For the resident, this often translates into a predictable monthly expense where many daily burdens are removed. The company highlights that services like housekeeping, general maintenance (painting, plumbing, electrical repairs), and utilities (Gas/Electricity, Cable/Internet, Water, Disposal) are INCLUDED in the monthly payment at many communities. This bundling simplifies budgeting for families.

The operational focus in 2025 aimed at improving core service delivery, evidenced by a focus on staffing stability:

• Sonida Senior Living slashed employee turnover by more than 15% overall since the first quarter of 2024.
• Executive director turnover improved by more than 10% over the same period.

High-Quality Communities at a Meaningful Discount to Replacement Cost

Sonida Senior Living, Inc. actively seeks to upgrade and expand its portfolio by acquiring high-quality assets at prices significantly below what it would cost to build them new today. This disciplined approach ensures capital is deployed effectively. You can see this strategy in action with recent purchases:

• An 88-unit community in the Atlanta MSA, completed in 2017, was acquired in June 2025 for approximately $125,000 per unit, reflecting a significant discount to replacement cost.
• A community in the Tampa submarket, also completed in 2017, was purchased for approximately $172,000 per unit, also reflecting a significant discount to replacement cost.

This strategy allows the company to integrate newer, higher-quality assets into the portfolio while maintaining a favorable cost basis.

Focus on Private-Pay Models

A key driver of financial sustainability is the heavy reliance on private-pay residents, who generate higher, less regulated rates compared to government reimbursement programs. As of the end of fiscal year 2024, approximately 89.9% of total resident revenues from operated communities came from private pay sources, with only about 10.1% coming from Medicaid reimbursements. The company is actively repositioning certain assets to align more closely with this higher-rate private-pay customer base.

This focus is yielding results in rate growth, as seen in the third quarter of 2025:

Rate Metric (Q3 2025 vs. Prior Year)	Increase Percentage
Private Pay Rate Increases (Same-Store Basis)	Nearly 5%
Level of Care Fees	14%

The company is driving revenue through both occupancy gains and rate increases, with same-store occupancy reaching its highest post-COVID level at 87.7% in Q3 2025.

Personalized Care from Family-Like Team Members

The commitment to personalized care is tied directly to the stability and quality of the on-site team. The goal is for team members to defintely treat residents like family, which requires low turnover and consistent leadership. The operational excellence team focuses on reducing disruptions for acquired communities, which supports staff retention and service continuity. The CEO acknowledged the entire team for their tremendous execution and for keeping the care and services provided to residents as the guiding light through Q3 2025.

Finance: draft 13-week cash view by Friday.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Customer Relationships

Dedicated on-site community teams for personalized care are central to Sonida Senior Living, Inc.'s model, supporting a portfolio of 97 senior housing communities as of September 30, 2025, with an aggregate capacity for approximately 10,250 residents.

The focus on consistent, high-quality care is directly tied to staff stability. Sonida Senior Living, Inc. reports slashing overall employee turnover by more than 15% since the first quarter of 2024. Furthermore, for executive directors, the improvement in turnover was more than 10% over that same period. This commitment to the team helped bring down labor costs by 110 basis points in the first quarter of 2025 compared to the year prior. Clinical departments saw a 17% increase in staff retention during the second quarter of 2025 compared to the second quarter of 2024.

The high-touch sales process shows results in occupancy gains. Weighted average occupancy for the same-store portfolio reached 87.7% in the third quarter of 2025, with end of October spot occupancy hitting 89.0%. This operational strength contributed to resident revenue increasing 26.3% to $84.6 million in the third quarter of 2025 compared to the third quarter of 2024. The company has also shifted lead generation to more direct channels; referrals through the company's website and local sources accounted for 56% of leads in 2024, up from 41% in 2022.

Direct, long-term relationships with residents and their families are maintained through structured feedback loops. On-site management actively fosters resident councils and committees that meet with management on a monthly basis to offer input on service quality. The company also conducts resident and family satisfaction surveys routinely, working with an outside firm to benchmark results against industry averages in areas like resident care and dining.

Here are key operational metrics reflecting the customer base and staff environment as of late 2025:

Metric	Value	Reporting Period/Date
Total Resident Capacity	~10,250 Residents	As of September 30, 2025
Same-Store Weighted Average Occupancy	87.7%	Q3 2025
October Spot Occupancy	89.0%	End of October 2025
Overall Employee Turnover Reduction	More than 15%	Since 1Q24
Executive Director Turnover Improvement	More than 10%	Since 1Q24
Q3 2025 Resident Revenue	$84.6 million	Q3 2025

The relationship management structure includes formal quality oversight:

• Established a Corporate Quality Assurance Committee
• Committee includes the President and CEO and Chief People Officer
• Focuses on monitoring care delivery processes

Finance: draft 13-week cash view by Friday.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Channels

You're looking at how Sonida Senior Living, Inc. gets its residents in the door as of late 2025. The channels they use are a mix of physical presence and increasingly sophisticated digital outreach, all aimed at filling beds across their growing footprint.

Physical senior housing communities across 20 states

The core channel is the physical asset itself. Sonida Senior Living, Inc. operates a national network where the community location and quality are the primary draw for local markets. As of September 30, 2025, the company owned, managed, or invested in a total of 97 senior housing communities.

This physical footprint spans 20 states, supporting an aggregate capacity of approximately 10,250 residents.

Here is a breakdown of that physical channel as of the end of the third quarter of 2025:

Community Type	Count	Capacity Detail
Total Communities Managed/Owned/Invested	97	Aggregate Capacity: ~10,250 Residents
Owned Communities (including JV interests)	84	Weighted Average Same-Store Occupancy: 87.7% (Q3 2025)
Third-Party Managed Communities	13	Same-Store Revenue Per Available Unit (RevPAR): $3,817 (Q3 2025)

The company also notes a regional densification strategy, adding a community in the Dallas-Fort Worth market in September 2025, bringing their total assets in Texas to 21.

Direct-to-consumer sales and marketing teams at the community level

The day-to-day sales engine runs through the teams at each location. Sonida Senior Living, Inc. has been shifting focus to internal marketing strategies, which means the community-level sales and marketing staff are crucial for converting leads generated through their own efforts. This internal focus is supported by investments in sales training and regional management roles made in Q2 2025.

The effectiveness of these on-the-ground teams is clear in the conversion rates seen in mid-2025.

• Move-ins fostered and created by Sonida's internal sales and marketing efforts comprised 67% of the total in July 2025.
• Digital leads through non-aggregator channels increased by 48% in July 2025.
• The company is implementing AI to analyze prospect calls to help train these sales teams.

Online presence and digital marketing for lead generation

The digital channel is a rapidly growing source of qualified prospects, reflecting a strategic pivot away from heavy reliance on paid third parties. Sonida Senior Living, Inc. is upping its tech spend in 2025 by as much as 30% to enhance this area.

The digital and local direct channels are now the dominant source of initial interest.

• Website and local referrals accounted for 56% of the company's leads as of 2024.
• Lead volume in July 2025 exceeded the average for the first half of 2025 by 16%, driven by these enhanced digital processes.
• The goal is to become a trusted information provider, which helps drive organic, no-cost leads.

Third-party referral networks and social workers

While the internal push is strong, external referral networks still contribute a significant portion of the pipeline, though the reliance on paid aggregators is intentionally being reduced. The company continues to work with national aggregators, but also focuses on local referral businesses that have stronger market relationships.

Here's how the external referral landscape looked based on 2024 data, which informs the current strategy:

Referral Source Type	Lead Percentage (2024)	Strategy Note (2025)
Local Referrals and Website (Internal Focus)	56%	Increasing investment and focus.
Other Referral Sources (Including Third-Party)	40%	Decreasing reliance on paid third-party aggregators.

The strategy involves maintaining relationships with key local social workers and referral sources while minimizing the cost associated with national paid referral services.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Customer Segments

You're looking at the core clientele for Sonida Senior Living, Inc. as of late 2025. This isn't just about age; it's about the specific financial and care needs of the seniors and their families they serve across their extensive footprint.

The sheer scale of the operation defines the segment size. As of the second quarter of 2025, Sonida Senior Living, Inc. operated, managed, or invested in 96 senior housing communities across 20 states, providing capacity for approximately 10,150 residents. That's a big pool of potential customers you're targeting.

Occupancy is a key indicator of segment health and demand. For the same-store portfolio, weighted average occupancy hit 87.7% in the third quarter of 2025, which management noted was the highest level post-COVID. By the end of October 2025, spot occupancy even reached 89.0%. This suggests strong pull from the target market.

Here's a quick look at the operational metrics reflecting the value captured from these residents:

Metric	Value (Q3 2025)	Comparison/Context
Same-Store Occupancy	87.7%	Q3 2025 Weighted Average
Spot Occupancy	89.0%	End of October 2025
Revenue Per Occupied Unit (RevPOR)	$4,353	Q3 2025
Resident Revenue Growth (YoY)	26.3%	Q3 2025 vs. Q3 2024
Level of Care Fee Increase (YoY)	14%	Q3 2025 vs. Q3 2024

The focus is definitely shifting toward those who can self-fund. Sonida Senior Living, Inc. has been actively repositioning certain communities in 2025 to move them away from Medicaid services and toward more traditional rental private-pay models. This signals a clear preference for residents who are primarily private-pay and prefer a straightforward rental structure over heavy government reimbursement reliance.

The core offering caters to the full spectrum of needs within the senior living continuum. You're serving:

• Individuals needing Independent Living (IL).
• Those requiring Assisted Living (AL) support.
• Residents needing specialized Memory Care (MC) services.

The 14% year-over-year rise in level of care fees in Q3 2025 shows that residents requiring higher acuity services-AL and MC-are a significant and growing part of the revenue mix, reflecting the continuum-of-care customer. Honestly, this mix is where the margin is.

Families are the secondary customer, seeking assurance. The 26.3% jump in resident revenue year-over-year, driven by both occupancy and rent growth, suggests the market perceives the value proposition-safety, comfort, and service-as strong enough to support higher rates. The goal is to provide options that feel both safe and financially viable for the decision-makers.

Finance: draft a sensitivity analysis on the impact of a 100 basis point drop in same-store occupancy from the 87.7% Q3 level by end of Q1 2026.

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Sonida Senior Living, Inc.'s operations, which is key to understanding their path to profitability. The cost structure is heavily weighted toward personnel and property upkeep, which is typical for this sector.

Labor and Staffing Costs represent a significant portion of the operating outlay. Sonida Senior Living, Inc. has been actively managing these expenses. For instance, in the first quarter of 2025, the company successfully brought down total labor costs by 110 basis points compared to the prior year period. This efficiency gain, as a percentage of revenue, yielded about 71% in incremental flow-through on additional revenue for that quarter. Still, as the portfolio grows, absolute costs rise; for example, labor and employee-related expenses contributing to a $1.5 million increase in General and Administrative expenses in Q1 2025 year-over-year. By the third quarter of 2025, labor increases related to the expanded portfolio were noted as a $2.1 million driver in operating expense increases over Q3 2024.

The company has also faced substantial operating and restructuring costs, which impact the bottom line. For the three months ended September 30, 2025 (Q3 2025), Sonida Senior Living, Inc. reported a net loss attributable to shareholders of $26.9 million. Looking at the longer nine-month period ended September 30, 2025, the net loss widened to $41 million, a significant shift from the net income of $3.45 million reported in the same nine-month period of 2024. These figures reflect the costs associated with integration and strategic shifts. Specific transaction, transition, and restructuring costs were reported as $0.6 million in Q1 2025 and $0.5 million in Q2 2025.

Property Operating Expenses are directly tied to the scale of the portfolio, which has been growing through acquisitions. For the second quarter of 2025 (three months ended June 30, 2025), total operating expenses reached $61.4 million. This was a 33.5% increase year-over-year, largely due to the operating expenses of 18 additional communities acquired in 2024 and 2025. By the third quarter of 2025, operating expenses were $65.1 million, up 28.9% compared to Q3 2024, again driven by the newly added communities.

Financing the asset base involves Interest Expense on Debt. Sonida Senior Living, Inc. has been working to manage its debt profile. As of the third quarter of 2025, the weighted average interest rate for the portfolio, including the credit facility, stood at 5.5%, with variable rate debt nearly fully hedged. This compares to a 5.6% weighted average rate reported at the end of Q2 2025. For the second quarter of 2025, the interest expense was $9.3 million. As of September 30, 2025, borrowings outstanding under the Credit Facility were $86.1 million.

Finally, Capital Expenditures for Community Repositioning and Renovations are a planned cost to maintain and enhance asset value, especially for acquired properties. Sonida Senior Living, Inc. has an initial repositioning portfolio consisting of five communities in Indiana. The company expects to generate a 30% return on investment for expenditures in these repositioning projects, averaging about $4 million to $5 million in total. Outside of these specific repositioning efforts, Sonida typically invests around $1 million for standard renovations outside of apartments in a decade-old building.

Here's a quick look at some of the key expense and loss figures:

• Labor cost reduction in Q1 2025: 110 basis points
• Property Operating Expenses in Q2 2025: $61.4 million
• Property Operating Expenses in Q3 2025: $65.1 million
• Restructuring/Transition Costs in Q1 2025: $0.6 million
• Restructuring/Transition Costs in Q2 2025: $0.5 million
• Net Loss for Q3 2025: $26.9 million
• Net Loss for 9 Months Ended 9/30/25: $41 million

The interest rate environment is captured in the debt structure:

Metric	Value	Date/Period	Citation
Weighted Average Interest Rate	5.5%	Q3 2025
Weighted Average Interest Rate	5.6%	Q2 2025
Interest Expense	$9.3 million	Q2 2025 (Three Months)
Credit Facility Borrowings Outstanding	$86.1 million	As of 9/30/2025

Sonida Senior Living, Inc. (SNDA) - Canvas Business Model: Revenue Streams

You're looking at the core ways Sonida Senior Living, Inc. brings in cash flow as of late 2025. It's a mix of direct resident payments and fees for services rendered across their growing portfolio.

The most direct stream comes from residents paying for rent and the care services provided. For the third quarter ending September 30, 2025, this resident revenue totaled exactly $84.6 million. This was a strong year-over-year jump, increasing by 26.3% compared to Q3 2024. The total portfolio resident revenue for the first nine months of 2025 hit $245.7 million.

Pricing power is a key driver here. The company has been successfully pushing rates. For instance, the average annual rent renewal rate, as of March 1, 2025, stood at 6.9%, applicable to 71% of the total same-store residents. Furthermore, fees tied to the complexity of resident needs are growing; level of care fees specifically increased by 14% year-over-year. This reflects investment in on-site clinical resources and technology. Honestly, you see this pricing power reflected in the unit-level metrics.

Here's a quick look at how the revenue per occupied unit has been tracking:

Metric	Period Ending	Amount
Revenue Per Occupied Unit (RevPOR)	Q2 2025	$4,388
Revenue Per Occupied Unit (RevPOR)	Q3 2025 (Same-Store)	$4,353
Revenue Per Available Unit (RevPAR)	Q3 2025 (Same-Store)	$3,817

Beyond direct resident billing, Sonida Senior Living, Inc. also generates revenue through its operational platform. As of September 30, 2025, the company was managing 13 communities on behalf of a third-party, which generates management fees. This third-party management segment is an important, though secondary, revenue stream that leverages their operating expertise.

The main components feeding into this revenue engine include:

• Resident revenue from rent and services, totaling $84.6 million in Q3 2025.
• Year-over-year increase in level of care fees by 14%.
• Average annual rent renewal rate of 6.9% as of March 2025.
• RevPOR of $4,388 in Q2 2025.
• Management fees derived from operating 13 third-party managed communities.

The growth in revenue is also heavily influenced by portfolio expansion; the company had 19 additional operating communities acquired in 2024 and 2025 contributing to the Q3 2025 resident revenue increase. Finance: draft 13-week cash view by Friday.