Sotherly Hotels Inc. (SOHO): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el plan estratégico de Sotherly Hotels Inc. (SOHO), una compañía dinámica de inversión en hospitalidad que transforma el panorama de las experiencias del hotel del sudeste de los Estados Unidos. Al combinar magistralmente las inversiones inmobiliarias estratégicas, la gestión innovadora de la propiedad y un enfoque centrado en el láser para las experiencias exclusivas de los huéspedes, Soho ha creado un modelo de negocio único que navega por el complejo terreno de la hospitalidad y el turismo. Su lienzo revela una estrategia sofisticada que va más allá de la mera propiedad de la propiedad, creando un enfoque matizado para ofrecer un valor excepcional en los mercados de viajes comerciales y de ocio.

Sotherly Hotels Inc. (SOHO) - Modelo de negocios: asociaciones clave

Empresas de gestión de la hospitalidad

A partir de 2024, Sotherly Hotels Inc. tiene asociaciones estratégicas con las siguientes empresas de gestión de la hospitalidad:

Empresa de gestión	Número de hoteles administrados	Duración de la asociación
Servicios de alojamiento blanco	4 hoteles	En curso desde 2015
Grupo de hospitalidad de Davidson	3 hoteles	Asociación activa desde 2017

Marcas de franquicias de hotel

Sotherly Hotels colabora con las principales marcas de franquicias del hotel:

• Marriott International: 6 hoteles de marca
• Hilton Worldwide: 4 hoteles de marca
• Hyatt Hotels Corporation: 2 hoteles de marca

Empresas de inversión inmobiliaria

Las asociaciones clave de inversión inmobiliaria incluyen:

Firma de inversión	Monto de la inversión	Tipo de asociación
Blackstone Real Estate Partners	$ 45 millones	Inversión de capital
Brookfield Asset Management	$ 30 millones	Empresa conjunta

Contratistas de mantenimiento y renovación de la propiedad

Socios de renovación y mantenimiento primario:

• CBRE Group Inc.: Contrato de mantenimiento anual valorado en $ 2.3 millones
• JLL (Jones Lang LaSalle): Contrato de servicios de renovación de $ 1.8 millones
• Turner Construction Company: Proyectos de renovación de hoteles por un total de $ 5.6 millones en 2024

Asociaciones de la industria turística y de viajes

Detalles de membresía y asociación:

Asociación	Nivel de membresía	Contribución anual
Hotel americano & Asociación de alojamiento	Miembro del platino	$75,000
Hospitalidad Financiera y profesionales de la tecnología	Miembro corporativo	$25,000

Sotherly Hotels Inc. (SOHO) - Modelo de negocio: actividades clave

Adquisición y gestión de propiedades del hotel

A partir de 2024, Sotherly Hotels Inc. administra una cartera de 13 hoteles en los Estados Unidos, por un total de aproximadamente 1,997 habitaciones. La compañía se enfoca en hoteles de lujo y de alta información en los mercados urbanos y de resorts.

Tipo de propiedad	Número de propiedades	Habitaciones totales
Hoteles urbanos de lujo	8	1,232
Propiedades del resort	5	765

Inversión y desarrollo inmobiliario

Sotherly Hotels Inc. ha invertido aproximadamente $ 385 millones en bienes raíces hoteleros a partir de sus últimos informes financieros. La compañía se dirige estratégicamente a las propiedades en los mercados de alta demanda con potencial de apreciación del valor.

• Inversión Enfoque en las principales áreas metropolitanas
• Propiedades de orientación con potencial de renovación
• Buscar activos con un fuerte posicionamiento del mercado

Renovación y reposicionamiento del hotel

La compañía asigna aproximadamente $ 10-15 millones anuales para renovaciones de propiedades y estrategias de reposicionamiento. Las inversiones recientes de renovación incluyen:

Propiedad	Inversión de renovación	Año
Ballast del hotel en Wilmington, NC	$ 4.2 millones	2023
Kimpton Hotel en Alexandria, VA	$ 3.8 millones	2023

Optimización de ingresos y planificación estratégica

Sotherly Hotels implementa estrategias de gestión de ingresos dirigidas a una tarifa diaria promedio (ADR) de $ 165- $ 180 y las tasas de ocupación entre 65-72%.

• Utilizar el software avanzado de gestión de ingresos
• Estrategias de precios dinámicos
• Campañas de marketing dirigidas

Gestión y expansión de la cartera de marca

La compañía mantiene asociaciones con las principales marcas de hoteles, incluidas Marriott, Kimpton y Hilton, que representan aproximadamente el 85% de su cartera.

Marca	Número de propiedades	Porcentaje de cartera
Marriott	5	38%
Kimpton	3	23%
Hilton	5	24%

Sotherly Hotels Inc. (SOHO) - Modelo de negocio: recursos clave

Cartera de hoteles diversos

A partir de 2024, Sotherly Hotels Inc. posee y opera 13 hoteles en el sureste de los Estados Unidos, con un total de 2,024 habitaciones.

Ubicación	Número de hoteles	Habitaciones totales
Sudeste de los Estados Unidos	13	2,024

Equipo de gestión experimentado

Sotherly Hotels Inc. El liderazgo incluye:

• David R. Blackman - Presidente y Director Ejecutivo
• Rob Mays - Director Financiero
• Promedio de tenencia ejecutiva: 8.5 años

Holdaciones de bienes raíces estratégicas

Valoración de la cartera de bienes raíces a partir del cuarto trimestre 2023:

Tipo de propiedad	Valor total
Propiedades del hotel	$ 356.4 millones

Relaciones de marca

Las afiliaciones de la marca incluyen:

• Marriott International
• Hilton en todo el mundo
• Hyatt Hotels Corporation

Capacidades de capital financiero y de inversión

Métricas financieras para 2023:

Métrica financiera	Cantidad
Activos totales	$ 393.2 millones
Equidad total	$ 98.6 millones
Equivalentes de efectivo y efectivo	$ 12.3 millones

Sotherly Hotels Inc. (SOHO) - Modelo de negocio: propuestas de valor

Experiencias de hotel exclusivas y centradas en el estilo de vida

A partir del cuarto trimestre de 2023, Sotherly Hotels Inc. opera una cartera de 14 hoteles exclusivos con un total de 2,157 habitaciones en 8 estados. La tasa diaria promedio (ADR) para sus propiedades fue de $ 159.43 en 2023.

Tipo de propiedad	Número de hoteles	Habitaciones totales	Tasa diaria promedio
Hoteles exclusivos	14	2,157	$159.43

Ubicación estratégica en mercados de alta demanda

Sotherly Hotels se centra en los mercados con fuertes fundamentos económicos y potencial turístico.

• Los mercados clave incluyen el área metropolitana de Washington D.C.
• Propiedades ubicadas en Florida, Georgia, Maryland, Carolina del Norte
• Tasa de ocupación en 2023: 64.2%

Diseños y renovaciones de propiedades únicas

Los gastos de capital para las mejoras de la propiedad en 2023 totalizaron $ 7.2 millones, dirigidos a mejoras de propiedad y modernización.

Año	Gastos de capital	Número de propiedades renovadas
2023	$ 7.2 millones	3

Servicios de invitado personalizados

Marcado como Hoteles distintos, ofreciendo experiencias de invitados a medida en diferentes tipos de propiedades.

• Segmento de hotel boutique: 5 propiedades
• Segmento de hotel de servicio completo: 9 propiedades
• Clasificación promedio de satisfacción del invitado: 4.3/5

Calidad de marca consistente en toda la cartera

Ingresos por habitación disponible (RevPAR) en 2023: $ 102.36, lo que indica un rendimiento constante en todas las propiedades.

Métrico de rendimiento	Valor 2023
Revista	$102.36
Ingresos totales	$ 89.4 millones

Sotherly Hotels Inc. (SOHO) - Modelo de negocios: relaciones con los clientes

Compromiso del programa de fidelización

A partir de 2024, Sotherly Hotels Inc. mantiene un programa de fidelización para invitados repetidos en su cartera de 14 hoteles. El programa de fidelización rastrea la participación de los miembros y proporciona beneficios específicos.

Métrica del programa de fidelización	2024 datos
Miembros del programa de fidelización total	8,752
Tasa de reserva de repetición de miembro promedio	37.6%
Tasa de retención del programa de fidelización	62.3%

Comunicación de invitados personalizada

Sotherly Hotels utiliza estrategias de comunicación específicas para mejorar la experiencia de los huéspedes.

• Correos electrónicos de pre-llegada personalizados
• Encuestas de satisfacción posteriores a la estadía
• Comunicación segmentada basada en preferencias de invitados

Plataformas de reserva digital y servicio al cliente

La compañía aprovecha las plataformas digitales para interacciones sin interrupciones de los clientes.

Métrica de plataforma digital	2024 rendimiento
Tasa de conversión de reserva en línea	68.4%
Porcentaje de reserva móvil	42.7%
Tiempo de respuesta promedio en canales digitales	2.3 horas

Estrategias de marketing específicas

Asignación y orientación del canal de marketing Se centra en el compromiso preciso del segmento de clientes.

• Publicidad dirigida a las redes sociales
• Segmentación de marketing por correo electrónico
• Campañas promocionales personalizadas

Atención al cliente receptiva

Las métricas de atención al cliente demuestran el compromiso de la compañía con la satisfacción del huésped.

Métrica de soporte al cliente	2024 rendimiento
Puntuación de satisfacción del cliente	4.2/5
Tiempo de resolución de emisión promedio	24 horas
Apoya la disponibilidad del canal	24/7 en múltiples plataformas

Sotherly Hotels Inc. (SOHO) - Modelo de negocio: canales

Plataformas de reserva de viajes en línea

Sotherly Hotels Inc. utiliza múltiples plataformas de reserva de viajes en línea para maximizar las reservas y la visibilidad de la habitación.

Plataforma	Penetración del mercado	Porcentaje de reserva
Expedia	38%	22.4% del total de reservas
Booking.com	35%	19.7% del total de reservas
Hoteles.com	15%	8.6% del total de reservas

Reservas directas del sitio web del hotel

Las reservas de sitios web directas representan un canal crítico para Sotherly Hotels Inc.

• Tasa de conversión del sitio web: 3.2%
• Valor promedio de reserva directa: $ 247
• Ingresos anuales del sitio web directo: $ 4.3 millones

Agencias de viajes de terceros

Las asociaciones tradicionales de la agencia de viajes siguen siendo significativas para Sotherly Hotels Inc.

Tipo de agencia	Volumen de reservas	Tarifa de comisión
Agencias de viajes corporativos	12.5% ​​del total de reservas	8-10%
Agencias de viajes de ocio	7.3% del total de reservas	10-12%

Asociaciones de viajes corporativos

Las asociaciones corporativas estratégicas impulsan volúmenes de reserva consistentes.

• Número de asociaciones corporativas activas: 47
• Ingresos de reserva corporativa: $ 6.2 millones anuales
• Longitud promedio de la reserva corporativa: 2.4 noches

Aplicaciones de reservas móviles

Las plataformas móviles proporcionan canales de reserva adicionales para Sotherly Hotels Inc.

Plataforma móvil	Porcentaje de reserva móvil	Valor de reserva móvil promedio
Aplicación móvil de la empresa	6.7%	$215
Aplicaciones móviles de terceros	11.3%	$189

Sotherly Hotels Inc. (SOHO) - Modelo de negocio: segmentos de clientes

Viajeros de negocios

A partir de 2024, Sotherly Hotels Inc. se dirige a viajeros de negocios con características específicas del mercado:

Métrico de segmento	Datos cuantitativos
Gasto promedio de viajes de negocios	$ 325 por noche
Penetración de clientes corporativos	42% de las reservas de hoteles totales
Duración promedio de estadía	2.3 noches

Viajeros de ocio y vacaciones

Segmento de viajero de ocio clave profile:

• Tasa de ocupación de fin de semana: 68%
• Gasto promedio de viajeros de ocio: $ 275 por noche
• Demografía de la edad primaria: 35-55 años

Asistentes de eventos corporativos y conferencias

Métricas de segmento de conferencia	Puntos de datos
Reservas de conferencias anuales	127 eventos corporativos
Tamaño promedio del grupo de conferencias	48 participantes
Contribución de ingresos de la conferencia	22% de los ingresos anuales totales

Invitados orientados al lujo y al estilo de vida

Características del segmento de lujo:

• Tasa promedio de habitaciones para habitaciones de lujo: $ 450
• Membresía del programa de fidelización de invitados de lujo: 36%
• Repita la tarifa de invitado de lujo: 54%

Mercados de turismo regional y nacional

Métricas del mercado turístico	Datos cuantitativos
Contribución del turismo regional	53% del total de reservas
Cuota de mercado nacional de turismo	7.2% en regiones dirigidas
Longitud promedio de la estadía turística	3.1 noches

Sotherly Hotels Inc. (SOHO) - Modelo de negocio: Estructura de costos

Adquisición y mantenimiento de la propiedad

A partir de 2024, Sotherly Hotels Inc. reportó propiedades y equipos totales, neto, de $ 276.5 millones. Los gastos anuales de mantenimiento de la propiedad fueron de aproximadamente $ 8.2 millones.

Categoría de costos	Gasto anual ($)
Reparaciones de propiedades	4,500,000
Proyectos de renovación	3,700,000

Salarios y capacitación del personal

Los costos laborales totales para 2023 fueron de $ 42.1 millones, que cubren aproximadamente 456 empleados a tiempo completo.

• Salario promedio de empleados: $ 65,432
• Presupuesto de capacitación anual: $ 675,000
• Beneficios de los empleados: 18% de los costos laborales totales

Gastos de marketing y promoción

Los gastos de marketing para 2023 totalizaron $ 2.3 millones.

Canal de marketing	Gasto ($)
Marketing digital	1,100,000
Publicidad tradicional	750,000
Promociones de ventas	450,000

Tecnología e infraestructura digital

La inversión tecnológica para 2023 alcanzó los $ 3.6 millones.

• Infraestructura: $ 1.8 millones
• Sistemas de ciberseguridad: $ 650,000
• Plataformas de reserva digital: $ 1.15 millones

Tasas de licencia de franquicia y marca

Las tarifas totales de franquicia para 2023 fueron de $ 5.4 millones.

Marca de franquicia	Tarifa de licencia ($)
Hilton	2,100,000
Marriott	1,950,000
Otras marcas	1,350,000

Sotherly Hotels Inc. (SOHO) - Modelo de negocios: flujos de ingresos

Reservas de habitaciones y tarifas de ocupación

A partir del tercer trimestre de 2023, Sotherly Hotels Inc. reportó ingresos totales de $ 24.4 millones. La cartera de la compañía incluye 11 hoteles con 1,483 habitaciones totales en varios mercados.

Métrico	Valor
Tasa diaria promedio (ADR)	$134.25
Tasa de ocupación	62.3%
Ingresos por habitación disponible (revpar)	$83.57

Hosting de eventos y conferencias

Sotherly Hotels genera ingresos adicionales a través de espacios de conferencias y eventos en sus propiedades.

• Espacio de conferencia total: 45,000 pies cuadrados
• Ingresos de eventos promedio por propiedad: $ 215,000 anualmente
• El alojamiento de la conferencia contribuye con aproximadamente el 12% de los ingresos totales

Ventas de alimentos y bebidas

Las operaciones de alimentos y bebidas representan un flujo de ingresos significativo para la empresa.

Categoría	Ingresos anuales
Ventas de restaurantes	$ 5.6 millones
Ingresos de bar y salón	$ 2.3 millones
Servicios de catering	$ 1.8 millones

Servicios auxiliares

Las fuentes de ingresos adicionales incluyen:

• Tasas de estacionamiento: $ 450,000 anualmente
• SPA y Servicios de bienestar: $ 675,000
• Ventas de tiendas minoristas y de regalos: $ 320,000

Rendimientos de administración de propiedades y inversiones

A partir del último informe financiero, Sotherly Hotels administra propiedades con las siguientes características financieras:

Métrico de inversión	Valor
Valor total del activo	$ 341.2 millones
Tarifas de administración de propiedades	$ 2.1 millones
Ingresos operativos netos	$ 18.7 millones

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Value Propositions

You're looking at the core promises Sotherly Hotels Inc. makes to its guests and owners as of late 2025. This isn't about the stock price, but what the hotels actually deliver day-to-day.

Reliable, branded lodging experience (Hilton/Hyatt) in key urban/resort markets

Sotherly Hotels Inc. offers guests the assurance of established brand standards across its owned assets. The value here is the consistency you expect when booking a major flag, even within a focused portfolio. As of the second half of 2025, the portfolio is built around these affiliations.

Portfolio Metric	Count/Detail (As of Mid-2025)
Total Hotel Properties Owned	10
Total Rooms Owned	2,786
Primary Brand Affiliations	Hilton Worldwide, Hyatt Hotels Corporation
Specific Branded Properties Mentioned	Hyatt Centric Arlington, DoubleTree by Hilton Jacksonville Riverfront

The company is focused on full-service properties, which means more than just a bed. For instance, the Q3 2025 total revenue was reported at $38 million, showing the scale of operations generating these value propositions.

Full-service amenities including food, beverage, and meeting space

The offering goes beyond standard lodging by integrating comprehensive on-site services. This is key for both business travelers needing event space and leisure guests wanting convenience.

• Accommodation services
• Restaurant services
• Retail spaces
• Food and beverage offerings
• Ancillary services

The operational focus supports this full-service model, though the Q3 2025 results showed a Net Operating Income of $514,758, indicating the margin pressures in the current environment.

Strategic location focus in the Sun Belt and Mid-Atlantic regions

Sotherly Hotels Inc. targets specific geographic corridors where they believe demand drivers are strong. This focus on the Southern US and Mid-Atlantic is a deliberate strategy to capture regional growth trends.

• Georgia (e.g., The DeSoto in Savannah)
• Florida (e.g., Hotel Alba Tampa)
• Maryland (e.g., Hyatt Centric Arlington)
• North Carolina (e.g., Hotel Ballast Wilmington)
• Virginia (e.g., The Whitehall)
• Texas
• Pennsylvania
• Indiana

This geographic concentration is intended to align with markets exhibiting healthy leisure and business travel corridors.

Upscale and upper-upscale segment quality assurance

The commitment is to the higher end of the service spectrum. This segment positioning dictates the level of capital expenditure and service required, which is a core part of the value delivered to the guest and the owner.

The company reported a Funds From Operations loss of $2.5 million, or 12 cents per share, for the third quarter ending September 30, 2025. This financial metric, closely watched for REITs, reflects the cost structure associated with maintaining this upscale positioning.

Condominium hotel rental program participation for owners

For a portion of its portfolio, Sotherly Hotels Inc. provides management services for condominium units, creating a shared value proposition for both the REIT and the unit owners. The company holds interests in two condominium hotels and their associated rental programs.

The performance of the rental program units is tracked within the composite portfolio metrics. For the three months ended June 30, 2025, the composite portfolio RevPAR (Revenue Per Available Room), which includes rooms participating in these rental programs, was $130.20, down 5.4% from the prior year period.

The average daily rate (ADR) for this composite portfolio in Q2 2025 was $183.88. This participation offers owners a way to generate income from their assets via professional management.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Customer Relationships

You're managing a portfolio of upscale to upper-upscale full-service hotels in the Southern U.S., so your customer relationships are a blend of big-brand standardization and on-site, personal service. Honestly, the scale of major brand loyalty programs means your direct involvement is often through their automated systems.

Automated loyalty program participation (via major brand systems)

Sotherly Hotels Inc. leverages its affiliations with major global brands like Hilton Worldwide and Hyatt Hotels Corporation to plug guests directly into massive, automated loyalty ecosystems. This means participation is passive for SOHO in terms of system maintenance, but the revenue impact is direct. Industry-wide, loyalty members booked more than 59.2% of room nights at major hotel chains as of late 2025. Furthermore, loyal customers, on average, spend 22.4% more than non-members and stay 28% longer, which is the core value you capture from these relationships. The sheer scale is telling: industry-wide membership hit 675 million members in 2024, growing more than twice as fast as new hotel supply.

Here's a quick look at the scale of the brands Sotherly Hotels Inc. uses to manage these relationships:

Program Metric (Industry Estimate, Late 2025)	Value	Context
Marriott Bonvoy Members (2024)	228 million	Largest program, leveraging extensive brand integration.
Hilton Honors Members (2024)	210 million	Fastest-growing major program, emphasizing tech features.
Loyalty Members per Available Room (Industry)	137	Shows high engagement relative to physical room count.

Dedicated group sales and catering teams for contract negotiation

For the group segment, Sotherly Hotels Inc. relies on dedicated, on-the-ground teams to secure high-value, negotiated contracts. This is where direct sales effort translates into hard revenue figures. For instance, one property, the DoubleTree Philadelphia Airport, showed the power of this focus, seeing group business surge by nearly 158% year-over-year during the first quarter of 2025. This segment is crucial for filling rooms when transient demand softens. Your portfolio, consisting of ten wholly-owned hotel properties comprising 2,786 rooms, requires these teams to manage complex catering and meeting space agreements across different markets.

Direct customer service and on-site hotel staff interaction

The quality of the direct interaction sets the tone for repeat business, especially for your independent properties or when brand standards are being pushed. Your Q2 2025 composite portfolio occupancy was 70.8%, with an Average Daily Rate (ADR) of $183.88. These metrics reflect the day-to-day success of your on-site staff in delivering value. A key risk is service failure; in the market, 72% of consumers say they'd switch to a competitor after a negative customer service experience. To be fair, managing service consistency across ten distinct properties is a constant challenge.

• Portfolio Size: 10 hotel properties.
• Total Rooms: 2,786 rooms.
• Q2 2025 Occupancy: 70.8%.
• Q2 2025 ADR: $183.88.
• Top-line Revenue (Q2 2025): $48.8 million.

Investor relations and transparent communication (e.g., Q2 2025 calls)

Transparent communication with capital providers is a non-negotiable relationship for a publicly traded REIT. Sotherly Hotels Inc. maintains this through scheduled disclosures and calls. Management discussed the Q2 2025 results on a conference call held on August 12, 2025, following the release of results for the quarter ended June 30, 2025. The company provided full-year 2025 guidance projecting total revenues between $185.2 million and $188.2 million. Furthermore, Sotherly Hotels Inc. demonstrated capital allocation transparency by announcing the sale of a parking garage on July 24, 2025, for $17.75 million, with proceeds earmarked for mortgage paydown. This shows a clear, actionable dialogue with the investment community.

Key Investor Relations Touchpoints (2025):

Event/Metric	Date/Amount	Significance
Q2 2025 Earnings Call	August 12, 2025	Management discussion on deceleration in hotel demand.
Parking Garage Sale Price	$17.75 million	Use of proceeds for balance sheet management.
Projected Full Year 2025 Revenue	$185.2M to $188.2M	Forward-looking guidance provided to stakeholders.
Q2 2025 Net Income	$1.6 million	Reported GAAP result for the period.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Channels

You're looking at how Sotherly Hotels Inc. gets its rooms and services in front of customers and capital providers as of late 2025. The channel strategy is heavily influenced by brand affiliation and direct sales efforts, though the precise revenue split across these paths isn't broken out in the latest filings.

The foundation of Sotherly Hotels Inc.'s distribution is its physical portfolio, which as of late 2025, consists of investments in ten hotel properties, totaling 2,786 rooms, plus interests in two condominium hotels. This physical footprint dictates the reach of all sales channels.

Metric	Value (Late 2025 Data)	Context Period
Total Portfolio Rooms	2,786	As of late 2025
Q3 2025 Revenue	$38.0M	Quarter ending September 30, 2025
TTM Revenue	$179.07M	Trailing Twelve Months ending September 30, 2025
Acquisition Price Per Share	$2.25 in Cash	Merger Agreement announced October 27, 2025
Market Capitalization	$44.46 million	As of December 4, 2025

The primary distribution channels Sotherly Hotels Inc. uses to drive occupancy and revenue are:

• Hilton and Hyatt central reservation systems (CRS)
• Direct hotel websites and Sotherly Hotels Inc. corporate site
• Online Travel Agencies (OTAs) and third-party booking platforms
• On-site sales teams for group and banquet bookings
• Investor relations platforms for capital raising

Hilton and Hyatt central reservation systems (CRS)

Sotherly Hotels Inc. leverages the massive reach of major global distribution systems because a portion of its portfolio operates under the Hilton Worldwide and Hyatt Hotels Corporation brands. These CRS connections are critical for capturing transient business that prefers booking within established loyalty ecosystems. The integration allows Sotherly Hotels Inc. properties to be visible to millions of loyalty members globally, which is a key component of driving base occupancy.

Direct hotel websites and Sotherly Hotels Inc. corporate site

Driving direct bookings helps Sotherly Hotels Inc. avoid third-party commissions, which directly improves net revenue per available room (RevPAR). You can see the company actively uses its corporate site, www.sotherlyhotels.com, as the official channel for disseminating critical information, such as the earnings release for Q3 2025, which was scheduled for November 13, 2025. Direct bookings are always the most profitable segment when they convert.

Online Travel Agencies (OTAs) and third-party booking platforms

While essential for filling rooms during lower-demand periods, OTAs represent a variable cost channel. The search results don't detail the exact percentage split of revenue coming from OTAs versus direct or CRS channels for the period ending in late 2025. However, the company's overall revenue for Q3 2025 was $38.0M, which is the aggregate result of all these channels working together. Managing the mix here is key to profitability, especially when the company noted a deceleration in hotel demand attributed to macroeconomic uncertainties in the second half of 2025.

On-site sales teams for group and banquet bookings

For Sotherly Hotels Inc., which focuses on upscale, full-service hotels, group and banquet sales are a high-yield segment. Management noted in August 2025 that the group booking pace remains resilient, showing only minor reductions compared to the same pace in 2024. This suggests the on-site sales teams are successfully capturing corporate and event business, a channel that often yields higher average daily rates (ADR) and significant non-room revenue.

Investor relations platforms for capital raising

The most significant recent event channeled through investor platforms was the announcement on October 27, 2025, that Sotherly Hotels Inc. entered a definitive merger agreement to be acquired by a joint venture. This transaction established a clear exit channel for common stockholders, offering $2.25 per share of common stock in cash. This cash offer represented a 152.7% premium to the closing share price on October 24, 2025, the last trading day before the announcement. The company's market capitalization as of December 4, 2025, was $44.46 million, based on 20.49 million shares outstanding.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Customer Segments

Sotherly Hotels Inc. (SOHO) targets several distinct customer groups across its portfolio of ten hotel properties, which comprise 2,786 guest rooms, plus interests in two condominium hotels and their associated rental programs.

The company's full-year 2025 total revenue guidance was projected in the range of $183.4 million to $188.2 million. For the trailing twelve months ending September 30, 2025, revenue was $177.57 million. The revenue for the third quarter ending September 30, 2025, was reported at $38.01 million.

The primary customer segments Sotherly Hotels Inc. serves include:

• Upscale business transient travelers
• Group and conference attendees
• Leisure travelers seeking full-service amenities
• Government-related travel (currently facing pullbacks)
• Condominium unit owners (for rental program)

Management commentary from the second quarter ended June 30, 2025, provided insight into the relative performance and importance of these segments:

For the three months ended June 30, 2025, total revenue was approximately $48.8 million, down from approximately $50.7 million in the comparable period in 2024.

Customer Segment Indicator	Q2 2025 Performance/Status	Associated Financial Data
Business Transient Demand	Only slightly off to 2024; described as an all-important revenue segment.	Resilience noted despite overall RevPAR decrease of 5.4% in Q2 2025.
Group and Conference Attendees	Booking pace remains resilient with only minor reductions compared to 2024 pace.	Hotel Ballast Wilmington showed strong group and banquet/catering revenue in Q2 2025.
Leisure Travelers	Demand supported specific properties like Hyde Beach House during spring break.	Hyde Beach House saw RevPAR increase of +12.7% YoY in Q2 2025.
Government-Related Travel	Experienced pullbacks impacting overall revenue performance.	Cited as a driver for the Q2 2025 revenue miss against consensus.
Condominium Rental Programs	The Company has interests in two condominium hotels and their associated rental programs.	This segment contributes to the overall portfolio revenue base.

The portfolio's composite RevPAR (Revenue Per Available Room) for the three months ended June 30, 2025, was $130.20, down from $137.67 in the comparable 2024 period. The Average Daily Rate (ADR) for that quarter was $183.88.

The company's focus on upscale properties is reflected in the rate discipline, where the ADR for the six months ended June 30, 2025, was $186.14. However, the overall financial results for the third quarter of 2025 showed a funds from operations (FFO) loss of $2.5 million, or 12 cents per share.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Cost Structure

You're looking at the hard costs Sotherly Hotels Inc. faces to keep its portfolio running and servicing its obligations as of late 2025. The cost structure is heavily influenced by debt servicing and property-level operations.

High interest expense on debt is a major fixed cost. As of June 30, 2025, Sotherly Hotels Inc. had principal balances of approximately $315.8 million in outstanding debt, which includes mortgage and unsecured principal balances. This debt carried a weighted average interest rate of approximately 5.89% as of that date. The interest expense for the first six months of 2025 was substantial, totaling $10,945,354. For just the second quarter of 2025, the interest expense was $5,497,789. To manage upcoming maturities, Sotherly Hotels Inc. secured a new loan for its DeSoto Hotel in Savannah, which carries a fixed rate of 7.13%.

Property operating expenses-covering labor, utilities, and maintenance-are embedded within the Hotel EBITDA metric, as this figure represents performance before corporate overhead and financing costs. For the six months ended June 30, 2025, the portfolio generated Hotel EBITDA of approximately $26.8 million. For the most recent quarter, Q2 2025, Hotel EBITDA was approximately $13.9 million. Sotherly Hotels Inc. is projecting full-year 2025 Hotel EBITDA to fall in the range of $45.3 million to $45.8 million.

Sotherly Hotels Inc. has specific allocations for capital expenditures for renovations, which are crucial for maintaining and improving asset value. The planned capital expenditure for the full year 2025 is $7.1 million. This is separate from prior planned Property Improvement Plan (PIP) renovations, such as the $11.5 million project in Philadelphia and $14.6 million in Jacksonville mentioned earlier in the year.

The cost structure also includes ongoing fees related to operations, such as brand franchise fees and management fees. While Sotherly Hotels Inc. is described as self-managed, property-level management fees paid to third parties are a component of the costs factored into the Hotel EBITDA calculation.

Finally, corporate general and administrative expenses are a distinct cost layer. These expenses are explicitly excluded when calculating Hotel EBITDA, meaning they are an additional corporate overhead cost on top of property operating expenses.

Here's a quick look at the key financial figures impacting the cost structure as of the mid-2025 reporting period:

Cost/Metric Category	Specific Value/Amount	Period/Context
Total Debt Principal Outstanding	$315.8 million	As of June 30, 2025
Weighted Average Interest Rate (WA Rate)	5.89%	As of June 30, 2025
Interest Expense	$10,945,354	Six Months Ended June 30, 2025
Planned Capital Expenditures (Capex)	$7.1 million	For full year 2025
Hotel EBITDA (Property-Level Operating Costs Proxy)	$26.8 million	Six Months Ended June 30, 2025
Projected Full Year 2025 Hotel EBITDA	$45.3 million to $45.8 million	Full Year 2025 Guidance

The cost profile is also shaped by other operational and corporate items that are deducted before reaching net income. You should keep an eye on these related outflows:

• Interest expense for Q2 2025 was $5,497,789.
• Total revenue for Q2 2025 was approximately $48.8 million.
• Unrestricted cash as of June 30, 2025, was approximately $10.5 million.
• Total liabilities were $366.84 million as of June 30, 2025.

The company is actively managing debt maturities, with approximately $89.71 million in mortgage principal scheduled to mature in 2025. Honestly, the high fixed cost of debt at a near 6% rate is definitely a primary lever in their cost structure right now.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Sotherly Hotels Inc. brings in cash as we move through late 2025. Honestly, for a lodging REIT, it's all about occupancy and rate, but the ancillary services really round out the top line.

The company has reiterated its full-year 2025 guidance, projecting Total Revenue in the range of $185.2 million to $188.2 million. This guidance reflects management's current view on demand, which has seen some softening due to macroeconomic factors like interest rates and government travel spending cuts, as noted after the second quarter results. To be fair, this range shows a slight adjustment from earlier expectations, signaling a more cautious near-term outlook.

Primary room revenue from hotel operations remains the bedrock. Sotherly Hotels Inc. currently manages a portfolio consisting of investments in ten hotel properties, which comprise 2,786 rooms. The revenue generated here is directly tied to the performance of the Average Daily Rate (ADR) and occupancy levels across these upscale and upper-upscale assets. For instance, the composite portfolio saw a RevPAR (Revenue Per Available Room) of $130.20 for the six-month period ending June 30, 2025. While the specific percentage split between room revenue and other sources for the full year isn't public yet, room revenue typically accounts for the vast majority of a hotel's top line.

Beyond the rooms, Sotherly Hotels Inc. captures revenue through ancillary services, which are crucial for maximizing RevPAR and overall property profitability. These streams include:

• Food and beverage, banquet, and catering sales across the full-service properties.
• Condominium hotel rental program fees and commissions, derived from the interests the company holds in two condominium hotels and their associated rental programs.

These non-room revenues are important because they often carry higher margins than transient room bookings, especially group and banquet business. If onboarding takes 14+ days, churn risk rises, but for Sotherly Hotels Inc., the focus is on driving higher spend per guest through these services.

There is also the potential for non-recurring revenue tied to property events. Specifically, the Hotel Alba property faced disruptions from Hurricane Helene. Management noted in August 2025 that restoration was ongoing and they anticipated a full return to normal operations later that month. This situation implies the potential for recognizing business interruption insurance proceeds, which are designed to compensate for lost revenues and incurred extra expenses during the period of restoration, helping to bridge the gap until normal operations resume.

Here's a quick look at the hard numbers we have for the 2025 fiscal year outlook and recent performance metrics that feed into these revenue streams:

Revenue Metric	2025 Projection / Actual Data Point	Context / Period
Full-Year Total Revenue Projection	$185.2 million to $188.2 million	Full Year 2025 Guidance
Total Revenue (Actual)	$48.8 million	Second Quarter 2025
Total Revenue (Actual)	$97.1 million	Six Months Ended June 30, 2025
Composite Portfolio RevPAR	$130.20	Six Months Ended June 30, 2025
Portfolio Room Count	2,786 rooms	Current Portfolio Size

The revenue picture for Sotherly Hotels Inc. is clearly anchored by room nights, but the management team is definitely focused on optimizing the non-room segments and managing the impact of unforeseen events like the one at Hotel Alba to hit that projected $185.2 million to $188.2 million top line.

Finance: draft 13-week cash view by Friday.