Sotherly Hotels Inc. (SOHO): Business Model Canvas

Tauchen Sie ein in die strategische Blaupause von Sotherly Hotels Inc. (SOHO), einem dynamischen Investmentunternehmen für das Gastgewerbe, das die Landschaft der Hotelerlebnisse im Südosten der USA verändert. Durch die meisterhafte Kombination strategischer Immobilieninvestitionen, innovativer Immobilienverwaltung und einem zielgerichteten Ansatz für gehobene Gästeerlebnisse hat SOHO ein einzigartiges Geschäftsmodell geschaffen, das sich durch das komplexe Terrain von Gastgewerbe und Tourismus bewegt. Ihr Projekt zeigt eine ausgefeilte Strategie, die über den bloßen Besitz von Immobilien hinausgeht und einen differenzierten Ansatz zur Bereitstellung außergewöhnlicher Werte auf den Geschäfts- und Urlaubsreisemärkten schafft.

Sotherly Hotels Inc. (SOHO) – Geschäftsmodell: Wichtige Partnerschaften

Hotelmanagementunternehmen

Seit 2024 unterhält Sotherly Hotels Inc. strategische Partnerschaften mit den folgenden Hotelmanagementunternehmen:

Verwaltungsgesellschaft	Anzahl der verwalteten Hotels	Dauer der Partnerschaft
Weiße Unterkunftsdienste	4 Hotels	Laufend seit 2015
Davidson Hospitality Group	3 Hotels	Aktive Partnerschaft seit 2017

Hotel-Franchise-Marken

Sotherly Hotels arbeitet mit großen Hotel-Franchise-Marken zusammen:

• Marriott International: 6 Markenhotels
• Hilton Worldwide: 4 Markenhotels
• Hyatt Hotels Corporation: 2 Markenhotels

Immobilieninvestmentfirmen

Zu den wichtigsten Immobilieninvestitionspartnerschaften gehören:

Investmentfirma	Investitionsbetrag	Partnerschaftstyp
Blackstone Real Estate Partners	45 Millionen Dollar	Eigenkapitalinvestition
Brookfield Vermögensverwaltung	30 Millionen Dollar	Joint Venture

Auftragnehmer für die Instandhaltung und Renovierung von Immobilien

Hauptpartner für Renovierung und Instandhaltung:

• CBRE Group Inc.: Jährlicher Wartungsvertrag im Wert von 2,3 Millionen US-Dollar
• JLL (Jones Lang LaSalle): Renovierungsdienstleistungsvertrag über 1,8 Millionen US-Dollar
• Turner Construction Company: Hotelrenovierungsprojekte im Gesamtwert von 5,6 Millionen US-Dollar im Jahr 2024

Verbände der Tourismus- und Reisebranche

Details zur Mitgliedschaft und Partnerschaft:

Verein	Mitgliedschaftsstufe	Jährlicher Beitrag
Amerikanisches Hotel & Beherbergungsverein	Platin-Mitglied	$75,000
Finanz- und Technologieexperten im Gastgewerbe	Firmenmitglied	$25,000

Sotherly Hotels Inc. (SOHO) – Geschäftsmodell: Hauptaktivitäten

Erwerb und Verwaltung von Hotelimmobilien

Ab 2024 verwaltet Sotherly Hotels Inc. ein Portfolio von 13 Hotels in den Vereinigten Staaten mit insgesamt etwa 1.997 Zimmern. Das Unternehmen konzentriert sich auf gehobene und gehobene Hotels in städtischen und Resort-Märkten.

Immobilientyp	Anzahl der Eigenschaften	Gesamtzahl der Zimmer
Gehobene Stadthotels	8	1,232
Resort-Immobilien	5	765

Immobilieninvestitionen und -entwicklung

Sotherly Hotels Inc. hat laut seiner letzten Finanzberichterstattung rund 385 Millionen US-Dollar in Hotelimmobilien investiert. Das Unternehmen zielt gezielt auf Immobilien in stark nachgefragten Märkten mit Wertsteigerungspotenzial ab.

• Investitionsschwerpunkt auf großen Ballungsräumen
• Gezielte Immobilien mit Sanierungspotenzial
• Suche nach Vermögenswerten mit starker Marktpositionierung

Hotelrenovierung und Neupositionierung

Das Unternehmen stellt jährlich etwa 10 bis 15 Millionen US-Dollar für Immobilienrenovierungen und Neupositionierungsstrategien bereit. Zu den jüngsten Renovierungsinvestitionen gehören:

Eigentum	Renovierungsinvestition	Jahr
Hotel Ballast in Wilmington, NC	4,2 Millionen US-Dollar	2023
Kimpton Hotel in Alexandria, VA	3,8 Millionen US-Dollar	2023

Umsatzoptimierung und strategische Planung

Sotherly Hotels implementiert Revenue-Management-Strategien mit dem Ziel einer durchschnittlichen Tagesrate (ADR) von 165–180 US-Dollar und einer Auslastung zwischen 65–72 %.

• Nutzen Sie fortschrittliche Revenue-Management-Software
• Dynamische Preisstrategien
• Gezielte Marketingkampagnen

Management und Erweiterung des Markenportfolios

Das Unternehmen unterhält Partnerschaften mit großen Hotelmarken wie Marriott, Kimpton und Hilton, die etwa 85 % ihres Portfolios ausmachen.

Marke	Anzahl der Eigenschaften	Prozentsatz des Portfolios
Marriott	5	38%
Kimpton	3	23%
Hilton	5	24%

Sotherly Hotels Inc. (SOHO) – Geschäftsmodell: Schlüsselressourcen

Vielfältiges Hotelportfolio

Ab 2024 besitzt und betreibt Sotherly Hotels Inc. 13 Hotels im Südosten der USA mit insgesamt 2.024 Zimmern.

Standort	Anzahl der Hotels	Gesamtzahl der Zimmer
Südosten der Vereinigten Staaten	13	2,024

Erfahrenes Management-Team

Die Führung von Sotherly Hotels Inc. umfasst:

• David R. Blackman – Präsident und Chief Executive Officer
• Rob Mays – Finanzvorstand
• Durchschnittliche Amtszeit der Führungskräfte: 8,5 Jahre

Strategische Immobilienbeteiligungen

Bewertung des Immobilienportfolios per Q4 2023:

Immobilientyp	Gesamtwert
Hotelimmobilien	356,4 Millionen US-Dollar

Markenbeziehungen

Zu den Markenzugehörigkeiten gehören:

• Marriott International
• Hilton weltweit
• Hyatt Hotels Corporation

Finanzkapital und Investitionsmöglichkeiten

Finanzkennzahlen für 2023:

Finanzkennzahl	Betrag
Gesamtvermögen	393,2 Millionen US-Dollar
Gesamteigenkapital	98,6 Millionen US-Dollar
Zahlungsmittel und Zahlungsmitteläquivalente	12,3 Millionen US-Dollar

Sotherly Hotels Inc. (SOHO) – Geschäftsmodell: Wertversprechen

Gehobene und Lifestyle-orientierte Hotelerlebnisse

Im vierten Quartal 2023 betreibt Sotherly Hotels Inc. ein Portfolio von 14 gehobenen Hotels mit insgesamt 2.157 Zimmern in 8 Bundesstaaten. Der durchschnittliche Tagespreis (ADR) für ihre Immobilien betrug im Jahr 2023 159,43 $.

Immobilientyp	Anzahl der Hotels	Gesamtzahl der Zimmer	Durchschnittlicher Tagespreis
Gehobene Hotels	14	2,157	$159.43

Strategischer Standort in stark nachgefragten Märkten

Sotherly Hotels konzentriert sich auf Märkte mit starken wirtschaftlichen Grundlagen und touristischem Potenzial.

• Zu den wichtigsten Märkten gehört die Metropolregion Washington D.C
• Immobilien in Florida, Georgia, Maryland, North Carolina
• Auslastung 2023: 64,2 %

Einzigartige Immobiliendesigns und Renovierungen

Die Investitionsausgaben für Immobilienverbesserungen im Jahr 2023 beliefen sich auf insgesamt 7,2 Millionen US-Dollar und zielten auf die Modernisierung und Modernisierung von Immobilien ab.

Jahr	Kapitalausgaben	Anzahl der renovierten Immobilien
2023	7,2 Millionen US-Dollar	3

Personalisierter Gästeservice

Gebrandmarkt als Einzigartige Hotelsund bietet maßgeschneiderte Gästeerlebnisse für verschiedene Immobilientypen.

• Boutique-Hotelsegment: 5 Objekte
• Full-Service-Hotelsegment: 9 Objekte
• Durchschnittliche Gästezufriedenheitsbewertung: 4,3/5

Konsistente Markenqualität im gesamten Portfolio

Umsatz pro verfügbarem Zimmer (RevPAR) im Jahr 2023: 102,36 $, was auf eine konsistente Leistung aller Objekte hinweist.

Leistungsmetrik	Wert 2023
RevPAR	$102.36
Gesamtumsatz	89,4 Millionen US-Dollar

Sotherly Hotels Inc. (SOHO) – Geschäftsmodell: Kundenbeziehungen

Engagement im Treueprogramm

Ab 2024 unterhält Sotherly Hotels Inc. in seinem Portfolio von 14 Hotels ein Treueprogramm für Stammgäste. Das Treueprogramm verfolgt das Engagement der Mitglieder und bietet gezielte Vorteile.

Metrik des Treueprogramms	Daten für 2024
Mitglieder des Total Loyalty-Programms	8,752
Durchschnittliche Wiederholungsbuchungsrate für Mitglieder	37.6%
Bindungsrate des Treueprogramms	62.3%

Personalisierte Gästekommunikation

Sotherly Hotels nutzt gezielte Kommunikationsstrategien, um das Gästeerlebnis zu verbessern.

• Personalisierte E-Mails vor der Ankunft
• Umfragen zur Zufriedenheit nach dem Aufenthalt
• Segmentierte Kommunikation basierend auf den Vorlieben der Gäste

Digitale Buchungs- und Kundenserviceplattformen

Das Unternehmen nutzt digitale Plattformen für nahtlose Kundeninteraktionen.

Digitale Plattformmetrik	Leistung 2024
Conversion-Rate für Online-Buchungen	68.4%
Prozentsatz der mobilen Buchungen	42.7%
Durchschnittliche Reaktionszeit auf digitalen Kanälen	2,3 Stunden

Gezielte Marketingstrategien

Zuordnung und Targeting von Marketingkanälen konzentriert sich auf eine präzise Kundensegmenteinbindung.

• Gezielte Werbung in den sozialen Medien
• Segmentierung des E-Mail-Marketings
• Personalisierte Werbekampagnen

Reaktionsschneller Kundensupport

Kundensupport-Kennzahlen zeigen das Engagement des Unternehmens für die Zufriedenheit seiner Gäste.

Kundensupport-Metrik	Leistung 2024
Kundenzufriedenheitswert	4.2/5
Durchschnittliche Problemlösungszeit	24 Stunden
Verfügbarkeit des Supportkanals	24/7 auf mehreren Plattformen

Sotherly Hotels Inc. (SOHO) – Geschäftsmodell: Kanäle

Online-Reisebuchungsplattformen

Sotherly Hotels Inc. nutzt mehrere Online-Reisebuchungsplattformen, um Zimmerreservierungen und Sichtbarkeit zu maximieren.

Plattform	Marktdurchdringung	Buchungsprozentsatz
Expedia	38%	22,4 % aller Buchungen
Booking.com	35%	19,7 % aller Buchungen
Hotels.com	15%	8,6 % aller Buchungen

Direkte Hotel-Website-Reservierungen

Direkte Buchungen über die Website stellen einen entscheidenden Kanal für Sotherly Hotels Inc. dar.

• Website-Conversion-Rate: 3,2 %
• Durchschnittlicher Direktbuchungswert: 247 $
• Jährlicher direkter Website-Umsatz: 4,3 Millionen US-Dollar

Reisebüros von Drittanbietern

Traditionelle Reisebüropartnerschaften bleiben für Sotherly Hotels Inc. von Bedeutung.

Agenturtyp	Buchungsvolumen	Provisionssatz
Firmenreisebüros	12,5 % der Gesamtbuchungen	8-10%
Freizeitreisebüros	7,3 % aller Buchungen	10-12%

Firmenreisepartnerschaften

Strategische Unternehmenspartnerschaften sorgen für konstante Buchungsvolumina.

• Anzahl aktiver Unternehmenspartnerschaften: 47
• Einnahmen aus Unternehmensbuchungen: 6,2 Millionen US-Dollar pro Jahr
• Durchschnittliche Buchungsdauer für Unternehmen: 2,4 Nächte

Mobile Buchungsanwendungen

Mobile Plattformen bieten zusätzliche Reservierungskanäle für Sotherly Hotels Inc.

Mobile Plattform	Prozentsatz der mobilen Buchungen	Durchschnittlicher mobiler Buchungswert
Mobile App des Unternehmens	6.7%	$215
Mobile Apps von Drittanbietern	11.3%	$189

Sotherly Hotels Inc. (SOHO) – Geschäftsmodell: Kundensegmente

Geschäftsreisende

Ab 2024 richtet sich Sotherly Hotels Inc. an Geschäftsreisende mit bestimmten Marktmerkmalen:

Segmentmetrik	Quantitative Daten
Durchschnittliche Ausgaben für Geschäftsreisen	325 $ pro Nacht
Durchdringung von Firmenkunden	42 % aller Hotelbuchungen
Durchschnittliche Aufenthaltsdauer	2,3 Nächte

Freizeit- und Urlaubsreisende

Wichtigstes Segment für Urlaubsreisende profile:

• Auslastung am Wochenende: 68 %
• Durchschnittliche Ausgaben von Urlaubern: 275 $ pro Nacht
• Primäre Altersgruppe: 35–55 Jahre

Teilnehmer von Firmenveranstaltungen und Konferenzen

Kennzahlen für Konferenzsegmente	Datenpunkte
Jährliche Konferenzbuchungen	127 Firmenveranstaltungen
Durchschnittliche Konferenzgruppengröße	48 Teilnehmer
Beitrag zu den Konferenzeinnahmen	22 % des gesamten Jahresumsatzes

Luxus- und Lifestyle-orientierte Gäste

Merkmale des Luxussegments:

• Durchschnittlicher Zimmerpreis für Luxuszimmer: 450 $
• Mitgliedschaft im Treueprogramm für Luxusgäste: 36 %
• Quote für wiederkehrende Luxusgäste: 54 %

Regionale und nationale Tourismusmärkte

Kennzahlen zum Tourismusmarkt	Quantitative Daten
Regionaler Tourismusbeitrag	53 % aller Buchungen
Nationaler Tourismusmarktanteil	7,2 % in den Zielregionen
Durchschnittliche Aufenthaltsdauer von Touristen	3,1 Nächte

Sotherly Hotels Inc. (SOHO) – Geschäftsmodell: Kostenstruktur

Erwerb und Instandhaltung von Immobilien

Im Jahr 2024 meldete Sotherly Hotels Inc. einen Nettogesamtwert von Sachanlagen und Ausrüstung in Höhe von 276,5 Millionen US-Dollar. Die jährlichen Kosten für die Instandhaltung der Immobilie beliefen sich auf etwa 8,2 Millionen US-Dollar.

Kostenkategorie	Jährliche Ausgaben ($)
Immobilienreparaturen	4,500,000
Renovierungsprojekte	3,700,000

Gehälter und Schulungen der Mitarbeiter

Die gesamten Arbeitskosten beliefen sich im Jahr 2023 auf 42,1 Millionen US-Dollar und deckten etwa 456 Vollzeitbeschäftigte ab.

• Durchschnittliches Mitarbeitergehalt: 65.432 $
• Jährliches Schulungsbudget: 675.000 US-Dollar
• Leistungen an Arbeitnehmer: 18 % der gesamten Arbeitskosten

Marketing- und Werbekosten

Die Marketingausgaben für 2023 beliefen sich auf insgesamt 2,3 Millionen US-Dollar.

Marketingkanal	Aufwand ($)
Digitales Marketing	1,100,000
Traditionelle Werbung	750,000
Verkaufsförderung	450,000

Technologie und digitale Infrastruktur

Die Technologieinvestitionen für 2023 erreichten 3,6 Millionen US-Dollar.

• IT-Infrastruktur: 1,8 Millionen US-Dollar
• Cybersicherheitssysteme: 650.000 US-Dollar
• Digitale Reservierungsplattformen: 1,15 Millionen US-Dollar

Franchise- und Markenlizenzgebühren

Die gesamten Franchisegebühren für 2023 beliefen sich auf 5,4 Millionen US-Dollar.

Franchise-Marke	Lizenzgebühr ($)
Hilton	2,100,000
Marriott	1,950,000
Andere Marken	1,350,000

Sotherly Hotels Inc. (SOHO) – Geschäftsmodell: Einnahmequellen

Zimmerbuchungen und Belegungspreise

Im dritten Quartal 2023 meldete Sotherly Hotels Inc. einen Gesamtumsatz von 24,4 Millionen US-Dollar. Das Portfolio des Unternehmens umfasst 11 Hotels mit insgesamt 1.483 Zimmern in verschiedenen Märkten.

Metrisch	Wert
Durchschnittlicher Tagessatz (ADR)	$134.25
Auslastung	62.3%
Umsatz pro verfügbarem Zimmer (RevPAR)	$83.57

Veranstaltungs- und Konferenz-Hosting

Sotherly Hotels generiert zusätzliche Einnahmen durch Konferenz- und Veranstaltungsräume in seinen Hotels.

• Gesamte Konferenzfläche: 45.000 Quadratmeter
• Durchschnittlicher Veranstaltungsumsatz pro Objekt: 215.000 $ jährlich
• Das Hosting von Konferenzen trägt etwa 12 % zum Gesamtumsatz bei

Verkauf von Lebensmitteln und Getränken

Der Lebensmittel- und Getränkebereich stellt eine bedeutende Einnahmequelle für das Unternehmen dar.

Kategorie	Jahresumsatz
Restaurantverkauf	5,6 Millionen US-Dollar
Einnahmen aus Bar und Lounge	2,3 Millionen US-Dollar
Catering-Dienstleistungen	1,8 Millionen US-Dollar

Zusatzleistungen

Zu den weiteren Einnahmequellen gehören:

• Parkgebühren: 450.000 $ jährlich
• Spa- und Wellness-Dienstleistungen: 675.000 $
• Einzelhandels- und Geschenkeladenumsatz: 320.000 US-Dollar

Immobilienverwaltung und Anlagerenditen

Nach dem neuesten Finanzbericht verwaltet Sotherly Hotels Immobilien mit den folgenden finanziellen Merkmalen:

Investitionsmetrik	Wert
Gesamtvermögenswert	341,2 Millionen US-Dollar
Gebühren für die Hausverwaltung	2,1 Millionen US-Dollar
Nettobetriebsergebnis	18,7 Millionen US-Dollar

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Value Propositions

You're looking at the core promises Sotherly Hotels Inc. makes to its guests and owners as of late 2025. This isn't about the stock price, but what the hotels actually deliver day-to-day.

Reliable, branded lodging experience (Hilton/Hyatt) in key urban/resort markets

Sotherly Hotels Inc. offers guests the assurance of established brand standards across its owned assets. The value here is the consistency you expect when booking a major flag, even within a focused portfolio. As of the second half of 2025, the portfolio is built around these affiliations.

Portfolio Metric	Count/Detail (As of Mid-2025)
Total Hotel Properties Owned	10
Total Rooms Owned	2,786
Primary Brand Affiliations	Hilton Worldwide, Hyatt Hotels Corporation
Specific Branded Properties Mentioned	Hyatt Centric Arlington, DoubleTree by Hilton Jacksonville Riverfront

The company is focused on full-service properties, which means more than just a bed. For instance, the Q3 2025 total revenue was reported at $38 million, showing the scale of operations generating these value propositions.

Full-service amenities including food, beverage, and meeting space

The offering goes beyond standard lodging by integrating comprehensive on-site services. This is key for both business travelers needing event space and leisure guests wanting convenience.

• Accommodation services
• Restaurant services
• Retail spaces
• Food and beverage offerings
• Ancillary services

The operational focus supports this full-service model, though the Q3 2025 results showed a Net Operating Income of $514,758, indicating the margin pressures in the current environment.

Strategic location focus in the Sun Belt and Mid-Atlantic regions

Sotherly Hotels Inc. targets specific geographic corridors where they believe demand drivers are strong. This focus on the Southern US and Mid-Atlantic is a deliberate strategy to capture regional growth trends.

• Georgia (e.g., The DeSoto in Savannah)
• Florida (e.g., Hotel Alba Tampa)
• Maryland (e.g., Hyatt Centric Arlington)
• North Carolina (e.g., Hotel Ballast Wilmington)
• Virginia (e.g., The Whitehall)
• Texas
• Pennsylvania
• Indiana

This geographic concentration is intended to align with markets exhibiting healthy leisure and business travel corridors.

Upscale and upper-upscale segment quality assurance

The commitment is to the higher end of the service spectrum. This segment positioning dictates the level of capital expenditure and service required, which is a core part of the value delivered to the guest and the owner.

The company reported a Funds From Operations loss of $2.5 million, or 12 cents per share, for the third quarter ending September 30, 2025. This financial metric, closely watched for REITs, reflects the cost structure associated with maintaining this upscale positioning.

Condominium hotel rental program participation for owners

For a portion of its portfolio, Sotherly Hotels Inc. provides management services for condominium units, creating a shared value proposition for both the REIT and the unit owners. The company holds interests in two condominium hotels and their associated rental programs.

The performance of the rental program units is tracked within the composite portfolio metrics. For the three months ended June 30, 2025, the composite portfolio RevPAR (Revenue Per Available Room), which includes rooms participating in these rental programs, was $130.20, down 5.4% from the prior year period.

The average daily rate (ADR) for this composite portfolio in Q2 2025 was $183.88. This participation offers owners a way to generate income from their assets via professional management.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Customer Relationships

You're managing a portfolio of upscale to upper-upscale full-service hotels in the Southern U.S., so your customer relationships are a blend of big-brand standardization and on-site, personal service. Honestly, the scale of major brand loyalty programs means your direct involvement is often through their automated systems.

Automated loyalty program participation (via major brand systems)

Sotherly Hotels Inc. leverages its affiliations with major global brands like Hilton Worldwide and Hyatt Hotels Corporation to plug guests directly into massive, automated loyalty ecosystems. This means participation is passive for SOHO in terms of system maintenance, but the revenue impact is direct. Industry-wide, loyalty members booked more than 59.2% of room nights at major hotel chains as of late 2025. Furthermore, loyal customers, on average, spend 22.4% more than non-members and stay 28% longer, which is the core value you capture from these relationships. The sheer scale is telling: industry-wide membership hit 675 million members in 2024, growing more than twice as fast as new hotel supply.

Here's a quick look at the scale of the brands Sotherly Hotels Inc. uses to manage these relationships:

Program Metric (Industry Estimate, Late 2025)	Value	Context
Marriott Bonvoy Members (2024)	228 million	Largest program, leveraging extensive brand integration.
Hilton Honors Members (2024)	210 million	Fastest-growing major program, emphasizing tech features.
Loyalty Members per Available Room (Industry)	137	Shows high engagement relative to physical room count.

Dedicated group sales and catering teams for contract negotiation

For the group segment, Sotherly Hotels Inc. relies on dedicated, on-the-ground teams to secure high-value, negotiated contracts. This is where direct sales effort translates into hard revenue figures. For instance, one property, the DoubleTree Philadelphia Airport, showed the power of this focus, seeing group business surge by nearly 158% year-over-year during the first quarter of 2025. This segment is crucial for filling rooms when transient demand softens. Your portfolio, consisting of ten wholly-owned hotel properties comprising 2,786 rooms, requires these teams to manage complex catering and meeting space agreements across different markets.

Direct customer service and on-site hotel staff interaction

The quality of the direct interaction sets the tone for repeat business, especially for your independent properties or when brand standards are being pushed. Your Q2 2025 composite portfolio occupancy was 70.8%, with an Average Daily Rate (ADR) of $183.88. These metrics reflect the day-to-day success of your on-site staff in delivering value. A key risk is service failure; in the market, 72% of consumers say they'd switch to a competitor after a negative customer service experience. To be fair, managing service consistency across ten distinct properties is a constant challenge.

• Portfolio Size: 10 hotel properties.
• Total Rooms: 2,786 rooms.
• Q2 2025 Occupancy: 70.8%.
• Q2 2025 ADR: $183.88.
• Top-line Revenue (Q2 2025): $48.8 million.

Investor relations and transparent communication (e.g., Q2 2025 calls)

Transparent communication with capital providers is a non-negotiable relationship for a publicly traded REIT. Sotherly Hotels Inc. maintains this through scheduled disclosures and calls. Management discussed the Q2 2025 results on a conference call held on August 12, 2025, following the release of results for the quarter ended June 30, 2025. The company provided full-year 2025 guidance projecting total revenues between $185.2 million and $188.2 million. Furthermore, Sotherly Hotels Inc. demonstrated capital allocation transparency by announcing the sale of a parking garage on July 24, 2025, for $17.75 million, with proceeds earmarked for mortgage paydown. This shows a clear, actionable dialogue with the investment community.

Key Investor Relations Touchpoints (2025):

Event/Metric	Date/Amount	Significance
Q2 2025 Earnings Call	August 12, 2025	Management discussion on deceleration in hotel demand.
Parking Garage Sale Price	$17.75 million	Use of proceeds for balance sheet management.
Projected Full Year 2025 Revenue	$185.2M to $188.2M	Forward-looking guidance provided to stakeholders.
Q2 2025 Net Income	$1.6 million	Reported GAAP result for the period.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Channels

You're looking at how Sotherly Hotels Inc. gets its rooms and services in front of customers and capital providers as of late 2025. The channel strategy is heavily influenced by brand affiliation and direct sales efforts, though the precise revenue split across these paths isn't broken out in the latest filings.

The foundation of Sotherly Hotels Inc.'s distribution is its physical portfolio, which as of late 2025, consists of investments in ten hotel properties, totaling 2,786 rooms, plus interests in two condominium hotels. This physical footprint dictates the reach of all sales channels.

Metric	Value (Late 2025 Data)	Context Period
Total Portfolio Rooms	2,786	As of late 2025
Q3 2025 Revenue	$38.0M	Quarter ending September 30, 2025
TTM Revenue	$179.07M	Trailing Twelve Months ending September 30, 2025
Acquisition Price Per Share	$2.25 in Cash	Merger Agreement announced October 27, 2025
Market Capitalization	$44.46 million	As of December 4, 2025

The primary distribution channels Sotherly Hotels Inc. uses to drive occupancy and revenue are:

• Hilton and Hyatt central reservation systems (CRS)
• Direct hotel websites and Sotherly Hotels Inc. corporate site
• Online Travel Agencies (OTAs) and third-party booking platforms
• On-site sales teams for group and banquet bookings
• Investor relations platforms for capital raising

Hilton and Hyatt central reservation systems (CRS)

Sotherly Hotels Inc. leverages the massive reach of major global distribution systems because a portion of its portfolio operates under the Hilton Worldwide and Hyatt Hotels Corporation brands. These CRS connections are critical for capturing transient business that prefers booking within established loyalty ecosystems. The integration allows Sotherly Hotels Inc. properties to be visible to millions of loyalty members globally, which is a key component of driving base occupancy.

Direct hotel websites and Sotherly Hotels Inc. corporate site

Driving direct bookings helps Sotherly Hotels Inc. avoid third-party commissions, which directly improves net revenue per available room (RevPAR). You can see the company actively uses its corporate site, www.sotherlyhotels.com, as the official channel for disseminating critical information, such as the earnings release for Q3 2025, which was scheduled for November 13, 2025. Direct bookings are always the most profitable segment when they convert.

Online Travel Agencies (OTAs) and third-party booking platforms

While essential for filling rooms during lower-demand periods, OTAs represent a variable cost channel. The search results don't detail the exact percentage split of revenue coming from OTAs versus direct or CRS channels for the period ending in late 2025. However, the company's overall revenue for Q3 2025 was $38.0M, which is the aggregate result of all these channels working together. Managing the mix here is key to profitability, especially when the company noted a deceleration in hotel demand attributed to macroeconomic uncertainties in the second half of 2025.

On-site sales teams for group and banquet bookings

For Sotherly Hotels Inc., which focuses on upscale, full-service hotels, group and banquet sales are a high-yield segment. Management noted in August 2025 that the group booking pace remains resilient, showing only minor reductions compared to the same pace in 2024. This suggests the on-site sales teams are successfully capturing corporate and event business, a channel that often yields higher average daily rates (ADR) and significant non-room revenue.

Investor relations platforms for capital raising

The most significant recent event channeled through investor platforms was the announcement on October 27, 2025, that Sotherly Hotels Inc. entered a definitive merger agreement to be acquired by a joint venture. This transaction established a clear exit channel for common stockholders, offering $2.25 per share of common stock in cash. This cash offer represented a 152.7% premium to the closing share price on October 24, 2025, the last trading day before the announcement. The company's market capitalization as of December 4, 2025, was $44.46 million, based on 20.49 million shares outstanding.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Customer Segments

Sotherly Hotels Inc. (SOHO) targets several distinct customer groups across its portfolio of ten hotel properties, which comprise 2,786 guest rooms, plus interests in two condominium hotels and their associated rental programs.

The company's full-year 2025 total revenue guidance was projected in the range of $183.4 million to $188.2 million. For the trailing twelve months ending September 30, 2025, revenue was $177.57 million. The revenue for the third quarter ending September 30, 2025, was reported at $38.01 million.

The primary customer segments Sotherly Hotels Inc. serves include:

• Upscale business transient travelers
• Group and conference attendees
• Leisure travelers seeking full-service amenities
• Government-related travel (currently facing pullbacks)
• Condominium unit owners (for rental program)

Management commentary from the second quarter ended June 30, 2025, provided insight into the relative performance and importance of these segments:

For the three months ended June 30, 2025, total revenue was approximately $48.8 million, down from approximately $50.7 million in the comparable period in 2024.

Customer Segment Indicator	Q2 2025 Performance/Status	Associated Financial Data
Business Transient Demand	Only slightly off to 2024; described as an all-important revenue segment.	Resilience noted despite overall RevPAR decrease of 5.4% in Q2 2025.
Group and Conference Attendees	Booking pace remains resilient with only minor reductions compared to 2024 pace.	Hotel Ballast Wilmington showed strong group and banquet/catering revenue in Q2 2025.
Leisure Travelers	Demand supported specific properties like Hyde Beach House during spring break.	Hyde Beach House saw RevPAR increase of +12.7% YoY in Q2 2025.
Government-Related Travel	Experienced pullbacks impacting overall revenue performance.	Cited as a driver for the Q2 2025 revenue miss against consensus.
Condominium Rental Programs	The Company has interests in two condominium hotels and their associated rental programs.	This segment contributes to the overall portfolio revenue base.

The portfolio's composite RevPAR (Revenue Per Available Room) for the three months ended June 30, 2025, was $130.20, down from $137.67 in the comparable 2024 period. The Average Daily Rate (ADR) for that quarter was $183.88.

The company's focus on upscale properties is reflected in the rate discipline, where the ADR for the six months ended June 30, 2025, was $186.14. However, the overall financial results for the third quarter of 2025 showed a funds from operations (FFO) loss of $2.5 million, or 12 cents per share.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Cost Structure

You're looking at the hard costs Sotherly Hotels Inc. faces to keep its portfolio running and servicing its obligations as of late 2025. The cost structure is heavily influenced by debt servicing and property-level operations.

High interest expense on debt is a major fixed cost. As of June 30, 2025, Sotherly Hotels Inc. had principal balances of approximately $315.8 million in outstanding debt, which includes mortgage and unsecured principal balances. This debt carried a weighted average interest rate of approximately 5.89% as of that date. The interest expense for the first six months of 2025 was substantial, totaling $10,945,354. For just the second quarter of 2025, the interest expense was $5,497,789. To manage upcoming maturities, Sotherly Hotels Inc. secured a new loan for its DeSoto Hotel in Savannah, which carries a fixed rate of 7.13%.

Property operating expenses-covering labor, utilities, and maintenance-are embedded within the Hotel EBITDA metric, as this figure represents performance before corporate overhead and financing costs. For the six months ended June 30, 2025, the portfolio generated Hotel EBITDA of approximately $26.8 million. For the most recent quarter, Q2 2025, Hotel EBITDA was approximately $13.9 million. Sotherly Hotels Inc. is projecting full-year 2025 Hotel EBITDA to fall in the range of $45.3 million to $45.8 million.

Sotherly Hotels Inc. has specific allocations for capital expenditures for renovations, which are crucial for maintaining and improving asset value. The planned capital expenditure for the full year 2025 is $7.1 million. This is separate from prior planned Property Improvement Plan (PIP) renovations, such as the $11.5 million project in Philadelphia and $14.6 million in Jacksonville mentioned earlier in the year.

The cost structure also includes ongoing fees related to operations, such as brand franchise fees and management fees. While Sotherly Hotels Inc. is described as self-managed, property-level management fees paid to third parties are a component of the costs factored into the Hotel EBITDA calculation.

Finally, corporate general and administrative expenses are a distinct cost layer. These expenses are explicitly excluded when calculating Hotel EBITDA, meaning they are an additional corporate overhead cost on top of property operating expenses.

Here's a quick look at the key financial figures impacting the cost structure as of the mid-2025 reporting period:

Cost/Metric Category	Specific Value/Amount	Period/Context
Total Debt Principal Outstanding	$315.8 million	As of June 30, 2025
Weighted Average Interest Rate (WA Rate)	5.89%	As of June 30, 2025
Interest Expense	$10,945,354	Six Months Ended June 30, 2025
Planned Capital Expenditures (Capex)	$7.1 million	For full year 2025
Hotel EBITDA (Property-Level Operating Costs Proxy)	$26.8 million	Six Months Ended June 30, 2025
Projected Full Year 2025 Hotel EBITDA	$45.3 million to $45.8 million	Full Year 2025 Guidance

The cost profile is also shaped by other operational and corporate items that are deducted before reaching net income. You should keep an eye on these related outflows:

• Interest expense for Q2 2025 was $5,497,789.
• Total revenue for Q2 2025 was approximately $48.8 million.
• Unrestricted cash as of June 30, 2025, was approximately $10.5 million.
• Total liabilities were $366.84 million as of June 30, 2025.

The company is actively managing debt maturities, with approximately $89.71 million in mortgage principal scheduled to mature in 2025. Honestly, the high fixed cost of debt at a near 6% rate is definitely a primary lever in their cost structure right now.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Sotherly Hotels Inc. brings in cash as we move through late 2025. Honestly, for a lodging REIT, it's all about occupancy and rate, but the ancillary services really round out the top line.

The company has reiterated its full-year 2025 guidance, projecting Total Revenue in the range of $185.2 million to $188.2 million. This guidance reflects management's current view on demand, which has seen some softening due to macroeconomic factors like interest rates and government travel spending cuts, as noted after the second quarter results. To be fair, this range shows a slight adjustment from earlier expectations, signaling a more cautious near-term outlook.

Primary room revenue from hotel operations remains the bedrock. Sotherly Hotels Inc. currently manages a portfolio consisting of investments in ten hotel properties, which comprise 2,786 rooms. The revenue generated here is directly tied to the performance of the Average Daily Rate (ADR) and occupancy levels across these upscale and upper-upscale assets. For instance, the composite portfolio saw a RevPAR (Revenue Per Available Room) of $130.20 for the six-month period ending June 30, 2025. While the specific percentage split between room revenue and other sources for the full year isn't public yet, room revenue typically accounts for the vast majority of a hotel's top line.

Beyond the rooms, Sotherly Hotels Inc. captures revenue through ancillary services, which are crucial for maximizing RevPAR and overall property profitability. These streams include:

• Food and beverage, banquet, and catering sales across the full-service properties.
• Condominium hotel rental program fees and commissions, derived from the interests the company holds in two condominium hotels and their associated rental programs.

These non-room revenues are important because they often carry higher margins than transient room bookings, especially group and banquet business. If onboarding takes 14+ days, churn risk rises, but for Sotherly Hotels Inc., the focus is on driving higher spend per guest through these services.

There is also the potential for non-recurring revenue tied to property events. Specifically, the Hotel Alba property faced disruptions from Hurricane Helene. Management noted in August 2025 that restoration was ongoing and they anticipated a full return to normal operations later that month. This situation implies the potential for recognizing business interruption insurance proceeds, which are designed to compensate for lost revenues and incurred extra expenses during the period of restoration, helping to bridge the gap until normal operations resume.

Here's a quick look at the hard numbers we have for the 2025 fiscal year outlook and recent performance metrics that feed into these revenue streams:

Revenue Metric	2025 Projection / Actual Data Point	Context / Period
Full-Year Total Revenue Projection	$185.2 million to $188.2 million	Full Year 2025 Guidance
Total Revenue (Actual)	$48.8 million	Second Quarter 2025
Total Revenue (Actual)	$97.1 million	Six Months Ended June 30, 2025
Composite Portfolio RevPAR	$130.20	Six Months Ended June 30, 2025
Portfolio Room Count	2,786 rooms	Current Portfolio Size

The revenue picture for Sotherly Hotels Inc. is clearly anchored by room nights, but the management team is definitely focused on optimizing the non-room segments and managing the impact of unforeseen events like the one at Hotel Alba to hit that projected $185.2 million to $188.2 million top line.

Finance: draft 13-week cash view by Friday.