Sotherly Hotels Inc. (SOHO): Business Model Canvas [Jan-2025 Mise à jour]

Plongez dans le plan stratégique de Sotherly Hotels Inc. (SOHO), une société d'investissement dynamique d'hospitalité qui transforme le paysage des expériences hôtelières du sud-est des États-Unis. En mélangeant magistralement les investissements immobiliers stratégiques, une gestion immobilière innovante et une approche axée sur le laser pour les expériences haut de gamme des clients, Soho a conçu un modèle commercial unique qui navigue sur le terrain complexe de l'hospitalité et du tourisme. Leur toile révèle une stratégie sophistiquée qui va au-delà de la simple propriété, créant une approche nuancée pour offrir une valeur exceptionnelle sur les marchés des voyages d'entreprise et de loisirs.

Sotherly Hotels Inc. (SOHO) - Modèle commercial: partenariats clés

Entreprises de gestion hôtelière

En 2024, Sotherly Hotels Inc. a des partenariats stratégiques avec les sociétés de gestion hôtelière suivantes:

Entreprise de gestion	Nombre d'hôtels gérés	Durée du partenariat
Services d'hébergement blanc	4 hôtels	En cours depuis 2015
Davidson Hospitality Group	3 hôtels	Partenariat actif depuis 2017

Marques de franchise d'hôtel

Sotherly Hotels collabore avec les grandes marques de franchise hôtelière:

• Marriott International: 6 hôtels de marque
• Hilton Worldwide: 4 hôtels de marque
• Hyatt Hotels Corporation: 2 hôtels de marque

Sociétés d'investissement immobilier

Les partenariats clés de l'investissement immobilier comprennent:

Entreprise d'investissement	Montant d'investissement	Type de partenariat
Blackstone Real Estate Partners	45 millions de dollars	Investissement en capitaux propres
Brookfield Asset Management	30 millions de dollars	Coentreprise

Entrepreneurs de maintenance et de rénovation des biens

Partners de rénovation et de maintenance primaires:

• CBRE GROUP INC .: Contrat de maintenance annuel d'une valeur de 2,3 millions de dollars
• JLL (Jones Lang Lasalle): Contrat de services de rénovation de 1,8 million de dollars
• Turner Construction Company: Hotel Renovation Projects totalisant 5,6 millions de dollars en 2024

Associations de tourisme et de voyage

Détails de l'adhésion et du partenariat:

Association	Niveau d'adhésion	Contribution annuelle
Hôtel américain & Association d'hébergement	Membre du platine	$75,000
Professionnels financiers et technologiques de l'hôtellerie	Membre de l'entreprise	$25,000

Sotherly Hotels Inc. (SOHO) - Modèle d'entreprise: Activités clés

Acquisition et gestion des propriétés de l'hôtel

En 2024, Sotherly Hotels Inc. gère un portefeuille de 13 hôtels à travers les États-Unis, totalisant environ 1 997 chambres. L'entreprise se concentre sur les hôtels haut de gamme et haut de gamme sur les marchés urbains et centraux.

Type de propriété	Nombre de propriétés	Total Rooms
Hôtels urbains haut de gamme	8	1,232
Propriétés de la station	5	765

Investissement et développement immobiliers

Sotherly Hotels Inc. a investi environ 385 millions de dollars dans l'immobilier hôtelier à partir de leurs derniers rapports financiers. L'entreprise cible stratégiquement les propriétés sur les marchés à forte demande avec un potentiel d'appréciation de valeur.

• L'investissement se concentre sur les principales zones métropolitaines
• Ciblage des propriétés avec un potentiel de rénovation
• Recherche d'actifs avec un solide positionnement du marché

Rénovation et repositionnement de l'hôtel

La société alloue environ 10 à 15 millions de dollars par an pour la rénovation des biens et les stratégies de repositionnement. Les investissements récents de rénovation comprennent:

Propriété	Investissement de rénovation	Année
Ballast de l'hôtel à Wilmington, NC	4,2 millions de dollars	2023
Kimpton Hotel à Alexandrie, VA	3,8 millions de dollars	2023

Optimisation des revenus et planification stratégique

Sotherly Hotels met en œuvre des stratégies de gestion des revenus ciblant un taux quotidien moyen (ADR) de 165 $ à 180 $ et des taux d'occupation entre 65 et 72%.

• Utiliser un logiciel avancé de gestion des revenus
• Stratégies de tarification dynamique
• Campagnes de marketing ciblées

Gestion et expansion du portefeuille de marque

La société maintient des partenariats avec les grandes marques hôtelières telles que Marriott, Kimpton et Hilton, représentant environ 85% de leur portefeuille.

Marque	Nombre de propriétés	Pourcentage de portefeuille
Marriott	5	38%
Kimpon	3	23%
Hilton	5	24%

Sotherly Hotels Inc. (SOHO) - Modèle d'entreprise: Ressources clés

Portfolio d'hôtels diversifié

En 2024, Sotherly Hotels Inc. possède et exploite 13 hôtels dans le sud-est des États-Unis, avec un total de 2 024 chambres.

Emplacement	Nombre d'hôtels	Total Rooms
Sud-est des États-Unis	13	2,024

Équipe de gestion expérimentée

Le leadership de Sotherly Hotels Inc. comprend:

• David R. Blackman - président et chef de la direction
• Rob Mays - directeur financier
• Pureur exécutif moyen: 8,5 ans

Holdings immobiliers stratégiques

Évaluation du portefeuille immobilier auprès du Q4 2023:

Type de propriété	Valeur totale
Propriétés de l'hôtel	356,4 millions de dollars

Relations de marque

Les affiliations de la marque comprennent:

• Marriott International
• Hilton dans le monde
• Hyatt Hotels Corporation

Capacités de capital financier et d'investissement

Mesures financières pour 2023:

Métrique financière	Montant
Actif total	393,2 millions de dollars
Total des capitaux propres	98,6 millions de dollars
Equivalents en espèces et en espèces	12,3 millions de dollars

Sotherly Hotels Inc. (SOHO) - Modèle d'entreprise: propositions de valeur

Expériences hôtelières axées sur le style de vie et de style de vie

Au quatrième trimestre 2023, Sotherly Hotels Inc. exploite un portefeuille de 14 hôtels haut de gamme avec un total de 2 157 chambres dans 8 États. Le taux quotidien moyen (ADR) pour leurs propriétés était de 159,43 $ en 2023.

Type de propriété	Nombre d'hôtels	Total Rooms	Taux quotidien moyen
Hôtels haut de gamme	14	2,157	$159.43

Emplacement stratégique sur les marchés à haute demande

Sotherly Hotels se concentre sur les marchés avec de solides fondamentaux économiques et un potentiel touristique.

• Les principaux marchés incluent la région métropolitaine de Washington D.C.
• Propriétés situées en Floride, Géorgie, Maryland, Caroline du Nord
• Taux d'occupation en 2023: 64,2%

Conceptions et rénovations de propriétés uniques

Les dépenses en capital pour l'amélioration des biens en 2023 ont totalisé 7,2 millions de dollars, ciblant les mises à niveau des biens et la modernisation.

Année	Dépenses en capital	Nombre de propriétés rénovées
2023	7,2 millions de dollars	3

Services d'invités personnalisés

Marqué comme Hôtels distincts, offrant des expériences d'invité sur mesure sur différents types de propriétés.

• Boutique Hôtel segment: 5 propriétés
• Segment d'hôtel à service complet: 9 propriétés
• Évaluation moyenne de satisfaction des clients: 4.3 / 5

Qualité de marque cohérente à travers le portefeuille

Revenus par salle disponible (REVPAR) en 2023: 102,36 $, indiquant des performances cohérentes entre les propriétés.

Métrique de performance	Valeur 2023
Revpar	$102.36
Revenus totaux	89,4 millions de dollars

Sotherly Hotels Inc. (SOHO) - Modèle d'entreprise: relations avec les clients

Engagement du programme de fidélité

En 2024, Sotherly Hotels Inc. maintient un programme de fidélité pour les clients répétés de son portefeuille de 14 hôtels. Le programme de fidélité suit l'engagement des membres et offre des avantages ciblés.

Métrique du programme de fidélité	2024 données
Membres du programme de fidélité totale	8,752
Taux de réservation de répétition moyen des membres moyens	37.6%
Taux de rétention du programme de fidélité	62.3%

Communication des clients personnalisés

Sotherly Hotels utilise des stratégies de communication ciblées pour améliorer l'expérience des clients.

• Emails de pré-arriviste personnalisés
• Enquêtes de satisfaction après le démarrage
• Communication segmentée basée sur les préférences des invités

Plateformes de réservation numérique et de service client

L'entreprise tire parti des plates-formes numériques pour les interactions client transparentes.

Métrique de la plate-forme numérique	2024 performance
Taux de conversion de réservation en ligne	68.4%
Pourcentage de réservation mobile	42.7%
Temps de réponse moyen sur les canaux numériques	2,3 heures

Stratégies de marketing ciblées

Attribution et ciblage des canaux marketing se concentre sur l'engagement précis du segment des clients.

• La publicité ciblée sur les réseaux sociaux
• Segmentation du marketing par e-mail
• Campagnes promotionnelles personnalisées

Support client réactif

Les mesures du support client démontrent l'engagement de l'entreprise envers la satisfaction des clients.

Métrique du support client	2024 performance
Score de satisfaction du client	4.2/5
Temps de résolution du problème moyen	24 heures
Disponibilité du canal de support	24/7 sur plusieurs plateformes

Sotherly Hotels Inc. (SOHO) - Modèle d'entreprise: canaux

Plateformes de réservation de voyage en ligne

Sotherly Hotels Inc. utilise plusieurs plates-formes de réservation de voyage en ligne pour maximiser les réservations et la visibilité des chambres.

Plate-forme	Pénétration du marché	Pourcentage de réservation
Expedia	38%	22,4% du total des réservations
Réservation.com	35%	19,7% du total des réservations
Hotels.com	15%	8,6% du total des réservations

Réservations du site Web de l'hôtel direct

Les réservations de sites Web directes représentent une chaîne critique pour Sotherly Hotels Inc.

• Taux de conversion du site Web: 3,2%
• Valeur de réservation directe moyenne: 247 $
• Revenus de site Web direct annuel: 4,3 millions de dollars

Agences de voyages tiers

Les partenariats traditionnels de l'agence de voyage restent importants pour Sotherly Hotels Inc.

Type d'agence	Volume de réservation	Taux de commission
Agences de voyages d'entreprise	12,5% du total des réservations	8-10%
Agences de voyages de loisir	7,3% du total des réservations	10-12%

Partenariats de voyage d'entreprise

Les partenariats stratégiques des entreprises stimulent des volumes de réservation cohérents.

• Nombre de partenariats d'entreprise actifs: 47
• Revenus de réservation d'entreprise: 6,2 millions de dollars par an
• Longueur moyenne de réservation d'entreprise: 2,4 nuits

Applications de réservation mobile

Les plates-formes mobiles fournissent des canaux de réservation supplémentaires pour Sotherly Hotels Inc.

Plate-forme mobile	Pourcentage de réservation mobile	Valeur de réservation mobile moyenne
Application mobile de l'entreprise	6.7%	$215
Applications mobiles tierces	11.3%	$189

Sotherly Hotels Inc. (SOHO) - Modèle d'entreprise: segments de clientèle

Voyageurs d'affaires

En 2024, Sotherly Hotels Inc. cible les voyageurs d'affaires avec des caractéristiques spécifiques du marché:

Métrique du segment	Données quantitatives
Dépenses moyennes de voyage d'affaires	325 $ par nuit
Pénétration du client d'entreprise	42% du total des réservations d'hôtel
Durée du séjour moyen	2,3 nuits

Voyageurs de loisirs et de vacances

Segment clé des voyageurs de loisir profile:

• Taux d'occupation du week-end: 68%
• Dépenses moyennes des voyageurs de loisir: 275 $ par nuit
• Age primaire démographique: 35-55 ans

Événements d'entreprise et participants à la conférence

Métriques du segment de la conférence	Points de données
Réservations annuelles de la conférence	127 événements d'entreprise
Taille moyenne du groupe de conférence	48 participants
Contribution des revenus de la conférence	22% du total des revenus annuels

Invités de luxe et de style de vie

Caractéristiques du segment de luxe:

• Tarif de chambre moyen pour les chambres de luxe: 450 $
• Adhésion au programme de fidélité des invités de luxe: 36%
• Tarif de luxe répété: 54%

Marchés touristiques régionaux et nationaux

Métriques du marché du tourisme	Données quantitatives
Contribution du tourisme régional	53% du total des réservations
Part de marché du tourisme national	7,2% dans les régions ciblées
Longueur de séjour touristique moyenne	3,1 nuits

Sotherly Hotels Inc. (SOHO) - Modèle d'entreprise: Structure des coûts

Acquisition et maintenance des biens

En 2024, Sotherly Hotels Inc. a déclaré que la propriété et l'équipement totaux, nets, de 276,5 millions de dollars. Les dépenses annuelles de maintenance des biens étaient d'environ 8,2 millions de dollars.

Catégorie de coûts	Dépenses annuelles ($)
Réparations de propriétés	4,500,000
Projets de rénovation	3,700,000

Salaires et formation du personnel

Les coûts totaux de main-d'œuvre pour 2023 étaient de 42,1 millions de dollars, couvrant environ 456 employés à temps plein.

• Salaire moyen des employés: 65 432 $
• Budget de formation annuel: 675 000 $
• Avantages sociaux: 18% du total des coûts de main-d'œuvre

Dépenses marketing et promotionnelles

Les dépenses de marketing pour 2023 ont totalisé 2,3 millions de dollars.

Canal de marketing	Dépenses ($)
Marketing numérique	1,100,000
Publicité traditionnelle	750,000
Promotions des ventes	450,000

Technologie et infrastructure numérique

L'investissement technologique pour 2023 a atteint 3,6 millions de dollars.

• Infrastructure informatique: 1,8 million de dollars
• Systèmes de cybersécurité: 650 000 $
• Plateformes de réservation numérique: 1,15 million de dollars

Frais de licence de franchise et de marque

Les frais totaux de franchise pour 2023 étaient de 5,4 millions de dollars.

Marque de franchise	Frais de licence ($)
Hilton	2,100,000
Marriott	1,950,000
Autres marques	1,350,000

Sotherly Hotels Inc. (SOHO) - Modèle d'entreprise: Strots de revenus

Réservations de chambres et taux d'occupation

Au troisième trimestre 2023, Sotherly Hotels Inc. a déclaré un chiffre d'affaires total de 24,4 millions de dollars. Le portefeuille de l'entreprise comprend 11 hôtels avec 1 483 salles au total sur divers marchés.

Métrique	Valeur
Taux quotidien moyen (ADR)	$134.25
Taux d'occupation	62.3%
Revenus par salle disponible (RevPAR)	$83.57

Événement et hébergement de conférence

Sotherly Hotels génère des revenus supplémentaires grâce à des espaces de conférence et d'événements à travers ses propriétés.

• Espace de conférence total: 45 000 pieds carrés
• Revenus d'événements moyens par propriété: 215 000 $ par an
• L'hébergement de la conférence contribue à environ 12% des revenus totaux

Ventes de nourriture et de boissons

Les opérations de nourriture et de boissons représentent une source de revenus importante pour l'entreprise.

Catégorie	Revenus annuels
Ventes de restaurants	5,6 millions de dollars
Revenus de barre et salon	2,3 millions de dollars
Services de restauration	1,8 million de dollars

Services auxiliaires

Les sources de revenus supplémentaires comprennent:

• Frais de stationnement: 450 000 $ par an
• Spa and Wellness Services: 675 000 $
• Ventes de commerces de détail et de boutiques de cadeaux: 320 000 $

Retours de gestion immobilière et d'investissement

Depuis le dernier rapport financier, Sotherly Hotels gère les propriétés avec les caractéristiques financières suivantes:

Métrique d'investissement	Valeur
Valeur totale de l'actif	341,2 millions de dollars
Frais de gestion immobilière	2,1 millions de dollars
Bénéfice d'exploitation net	18,7 millions de dollars

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Value Propositions

You're looking at the core promises Sotherly Hotels Inc. makes to its guests and owners as of late 2025. This isn't about the stock price, but what the hotels actually deliver day-to-day.

Reliable, branded lodging experience (Hilton/Hyatt) in key urban/resort markets

Sotherly Hotels Inc. offers guests the assurance of established brand standards across its owned assets. The value here is the consistency you expect when booking a major flag, even within a focused portfolio. As of the second half of 2025, the portfolio is built around these affiliations.

Portfolio Metric	Count/Detail (As of Mid-2025)
Total Hotel Properties Owned	10
Total Rooms Owned	2,786
Primary Brand Affiliations	Hilton Worldwide, Hyatt Hotels Corporation
Specific Branded Properties Mentioned	Hyatt Centric Arlington, DoubleTree by Hilton Jacksonville Riverfront

The company is focused on full-service properties, which means more than just a bed. For instance, the Q3 2025 total revenue was reported at $38 million, showing the scale of operations generating these value propositions.

Full-service amenities including food, beverage, and meeting space

The offering goes beyond standard lodging by integrating comprehensive on-site services. This is key for both business travelers needing event space and leisure guests wanting convenience.

• Accommodation services
• Restaurant services
• Retail spaces
• Food and beverage offerings
• Ancillary services

The operational focus supports this full-service model, though the Q3 2025 results showed a Net Operating Income of $514,758, indicating the margin pressures in the current environment.

Strategic location focus in the Sun Belt and Mid-Atlantic regions

Sotherly Hotels Inc. targets specific geographic corridors where they believe demand drivers are strong. This focus on the Southern US and Mid-Atlantic is a deliberate strategy to capture regional growth trends.

• Georgia (e.g., The DeSoto in Savannah)
• Florida (e.g., Hotel Alba Tampa)
• Maryland (e.g., Hyatt Centric Arlington)
• North Carolina (e.g., Hotel Ballast Wilmington)
• Virginia (e.g., The Whitehall)
• Texas
• Pennsylvania
• Indiana

This geographic concentration is intended to align with markets exhibiting healthy leisure and business travel corridors.

Upscale and upper-upscale segment quality assurance

The commitment is to the higher end of the service spectrum. This segment positioning dictates the level of capital expenditure and service required, which is a core part of the value delivered to the guest and the owner.

The company reported a Funds From Operations loss of $2.5 million, or 12 cents per share, for the third quarter ending September 30, 2025. This financial metric, closely watched for REITs, reflects the cost structure associated with maintaining this upscale positioning.

Condominium hotel rental program participation for owners

For a portion of its portfolio, Sotherly Hotels Inc. provides management services for condominium units, creating a shared value proposition for both the REIT and the unit owners. The company holds interests in two condominium hotels and their associated rental programs.

The performance of the rental program units is tracked within the composite portfolio metrics. For the three months ended June 30, 2025, the composite portfolio RevPAR (Revenue Per Available Room), which includes rooms participating in these rental programs, was $130.20, down 5.4% from the prior year period.

The average daily rate (ADR) for this composite portfolio in Q2 2025 was $183.88. This participation offers owners a way to generate income from their assets via professional management.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Customer Relationships

You're managing a portfolio of upscale to upper-upscale full-service hotels in the Southern U.S., so your customer relationships are a blend of big-brand standardization and on-site, personal service. Honestly, the scale of major brand loyalty programs means your direct involvement is often through their automated systems.

Automated loyalty program participation (via major brand systems)

Sotherly Hotels Inc. leverages its affiliations with major global brands like Hilton Worldwide and Hyatt Hotels Corporation to plug guests directly into massive, automated loyalty ecosystems. This means participation is passive for SOHO in terms of system maintenance, but the revenue impact is direct. Industry-wide, loyalty members booked more than 59.2% of room nights at major hotel chains as of late 2025. Furthermore, loyal customers, on average, spend 22.4% more than non-members and stay 28% longer, which is the core value you capture from these relationships. The sheer scale is telling: industry-wide membership hit 675 million members in 2024, growing more than twice as fast as new hotel supply.

Here's a quick look at the scale of the brands Sotherly Hotels Inc. uses to manage these relationships:

Program Metric (Industry Estimate, Late 2025)	Value	Context
Marriott Bonvoy Members (2024)	228 million	Largest program, leveraging extensive brand integration.
Hilton Honors Members (2024)	210 million	Fastest-growing major program, emphasizing tech features.
Loyalty Members per Available Room (Industry)	137	Shows high engagement relative to physical room count.

Dedicated group sales and catering teams for contract negotiation

For the group segment, Sotherly Hotels Inc. relies on dedicated, on-the-ground teams to secure high-value, negotiated contracts. This is where direct sales effort translates into hard revenue figures. For instance, one property, the DoubleTree Philadelphia Airport, showed the power of this focus, seeing group business surge by nearly 158% year-over-year during the first quarter of 2025. This segment is crucial for filling rooms when transient demand softens. Your portfolio, consisting of ten wholly-owned hotel properties comprising 2,786 rooms, requires these teams to manage complex catering and meeting space agreements across different markets.

Direct customer service and on-site hotel staff interaction

The quality of the direct interaction sets the tone for repeat business, especially for your independent properties or when brand standards are being pushed. Your Q2 2025 composite portfolio occupancy was 70.8%, with an Average Daily Rate (ADR) of $183.88. These metrics reflect the day-to-day success of your on-site staff in delivering value. A key risk is service failure; in the market, 72% of consumers say they'd switch to a competitor after a negative customer service experience. To be fair, managing service consistency across ten distinct properties is a constant challenge.

• Portfolio Size: 10 hotel properties.
• Total Rooms: 2,786 rooms.
• Q2 2025 Occupancy: 70.8%.
• Q2 2025 ADR: $183.88.
• Top-line Revenue (Q2 2025): $48.8 million.

Investor relations and transparent communication (e.g., Q2 2025 calls)

Transparent communication with capital providers is a non-negotiable relationship for a publicly traded REIT. Sotherly Hotels Inc. maintains this through scheduled disclosures and calls. Management discussed the Q2 2025 results on a conference call held on August 12, 2025, following the release of results for the quarter ended June 30, 2025. The company provided full-year 2025 guidance projecting total revenues between $185.2 million and $188.2 million. Furthermore, Sotherly Hotels Inc. demonstrated capital allocation transparency by announcing the sale of a parking garage on July 24, 2025, for $17.75 million, with proceeds earmarked for mortgage paydown. This shows a clear, actionable dialogue with the investment community.

Key Investor Relations Touchpoints (2025):

Event/Metric	Date/Amount	Significance
Q2 2025 Earnings Call	August 12, 2025	Management discussion on deceleration in hotel demand.
Parking Garage Sale Price	$17.75 million	Use of proceeds for balance sheet management.
Projected Full Year 2025 Revenue	$185.2M to $188.2M	Forward-looking guidance provided to stakeholders.
Q2 2025 Net Income	$1.6 million	Reported GAAP result for the period.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Channels

You're looking at how Sotherly Hotels Inc. gets its rooms and services in front of customers and capital providers as of late 2025. The channel strategy is heavily influenced by brand affiliation and direct sales efforts, though the precise revenue split across these paths isn't broken out in the latest filings.

The foundation of Sotherly Hotels Inc.'s distribution is its physical portfolio, which as of late 2025, consists of investments in ten hotel properties, totaling 2,786 rooms, plus interests in two condominium hotels. This physical footprint dictates the reach of all sales channels.

Metric	Value (Late 2025 Data)	Context Period
Total Portfolio Rooms	2,786	As of late 2025
Q3 2025 Revenue	$38.0M	Quarter ending September 30, 2025
TTM Revenue	$179.07M	Trailing Twelve Months ending September 30, 2025
Acquisition Price Per Share	$2.25 in Cash	Merger Agreement announced October 27, 2025
Market Capitalization	$44.46 million	As of December 4, 2025

The primary distribution channels Sotherly Hotels Inc. uses to drive occupancy and revenue are:

• Hilton and Hyatt central reservation systems (CRS)
• Direct hotel websites and Sotherly Hotels Inc. corporate site
• Online Travel Agencies (OTAs) and third-party booking platforms
• On-site sales teams for group and banquet bookings
• Investor relations platforms for capital raising

Hilton and Hyatt central reservation systems (CRS)

Sotherly Hotels Inc. leverages the massive reach of major global distribution systems because a portion of its portfolio operates under the Hilton Worldwide and Hyatt Hotels Corporation brands. These CRS connections are critical for capturing transient business that prefers booking within established loyalty ecosystems. The integration allows Sotherly Hotels Inc. properties to be visible to millions of loyalty members globally, which is a key component of driving base occupancy.

Direct hotel websites and Sotherly Hotels Inc. corporate site

Driving direct bookings helps Sotherly Hotels Inc. avoid third-party commissions, which directly improves net revenue per available room (RevPAR). You can see the company actively uses its corporate site, www.sotherlyhotels.com, as the official channel for disseminating critical information, such as the earnings release for Q3 2025, which was scheduled for November 13, 2025. Direct bookings are always the most profitable segment when they convert.

Online Travel Agencies (OTAs) and third-party booking platforms

While essential for filling rooms during lower-demand periods, OTAs represent a variable cost channel. The search results don't detail the exact percentage split of revenue coming from OTAs versus direct or CRS channels for the period ending in late 2025. However, the company's overall revenue for Q3 2025 was $38.0M, which is the aggregate result of all these channels working together. Managing the mix here is key to profitability, especially when the company noted a deceleration in hotel demand attributed to macroeconomic uncertainties in the second half of 2025.

On-site sales teams for group and banquet bookings

For Sotherly Hotels Inc., which focuses on upscale, full-service hotels, group and banquet sales are a high-yield segment. Management noted in August 2025 that the group booking pace remains resilient, showing only minor reductions compared to the same pace in 2024. This suggests the on-site sales teams are successfully capturing corporate and event business, a channel that often yields higher average daily rates (ADR) and significant non-room revenue.

Investor relations platforms for capital raising

The most significant recent event channeled through investor platforms was the announcement on October 27, 2025, that Sotherly Hotels Inc. entered a definitive merger agreement to be acquired by a joint venture. This transaction established a clear exit channel for common stockholders, offering $2.25 per share of common stock in cash. This cash offer represented a 152.7% premium to the closing share price on October 24, 2025, the last trading day before the announcement. The company's market capitalization as of December 4, 2025, was $44.46 million, based on 20.49 million shares outstanding.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Customer Segments

Sotherly Hotels Inc. (SOHO) targets several distinct customer groups across its portfolio of ten hotel properties, which comprise 2,786 guest rooms, plus interests in two condominium hotels and their associated rental programs.

The company's full-year 2025 total revenue guidance was projected in the range of $183.4 million to $188.2 million. For the trailing twelve months ending September 30, 2025, revenue was $177.57 million. The revenue for the third quarter ending September 30, 2025, was reported at $38.01 million.

The primary customer segments Sotherly Hotels Inc. serves include:

• Upscale business transient travelers
• Group and conference attendees
• Leisure travelers seeking full-service amenities
• Government-related travel (currently facing pullbacks)
• Condominium unit owners (for rental program)

Management commentary from the second quarter ended June 30, 2025, provided insight into the relative performance and importance of these segments:

For the three months ended June 30, 2025, total revenue was approximately $48.8 million, down from approximately $50.7 million in the comparable period in 2024.

Customer Segment Indicator	Q2 2025 Performance/Status	Associated Financial Data
Business Transient Demand	Only slightly off to 2024; described as an all-important revenue segment.	Resilience noted despite overall RevPAR decrease of 5.4% in Q2 2025.
Group and Conference Attendees	Booking pace remains resilient with only minor reductions compared to 2024 pace.	Hotel Ballast Wilmington showed strong group and banquet/catering revenue in Q2 2025.
Leisure Travelers	Demand supported specific properties like Hyde Beach House during spring break.	Hyde Beach House saw RevPAR increase of +12.7% YoY in Q2 2025.
Government-Related Travel	Experienced pullbacks impacting overall revenue performance.	Cited as a driver for the Q2 2025 revenue miss against consensus.
Condominium Rental Programs	The Company has interests in two condominium hotels and their associated rental programs.	This segment contributes to the overall portfolio revenue base.

The portfolio's composite RevPAR (Revenue Per Available Room) for the three months ended June 30, 2025, was $130.20, down from $137.67 in the comparable 2024 period. The Average Daily Rate (ADR) for that quarter was $183.88.

The company's focus on upscale properties is reflected in the rate discipline, where the ADR for the six months ended June 30, 2025, was $186.14. However, the overall financial results for the third quarter of 2025 showed a funds from operations (FFO) loss of $2.5 million, or 12 cents per share.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Cost Structure

You're looking at the hard costs Sotherly Hotels Inc. faces to keep its portfolio running and servicing its obligations as of late 2025. The cost structure is heavily influenced by debt servicing and property-level operations.

High interest expense on debt is a major fixed cost. As of June 30, 2025, Sotherly Hotels Inc. had principal balances of approximately $315.8 million in outstanding debt, which includes mortgage and unsecured principal balances. This debt carried a weighted average interest rate of approximately 5.89% as of that date. The interest expense for the first six months of 2025 was substantial, totaling $10,945,354. For just the second quarter of 2025, the interest expense was $5,497,789. To manage upcoming maturities, Sotherly Hotels Inc. secured a new loan for its DeSoto Hotel in Savannah, which carries a fixed rate of 7.13%.

Property operating expenses-covering labor, utilities, and maintenance-are embedded within the Hotel EBITDA metric, as this figure represents performance before corporate overhead and financing costs. For the six months ended June 30, 2025, the portfolio generated Hotel EBITDA of approximately $26.8 million. For the most recent quarter, Q2 2025, Hotel EBITDA was approximately $13.9 million. Sotherly Hotels Inc. is projecting full-year 2025 Hotel EBITDA to fall in the range of $45.3 million to $45.8 million.

Sotherly Hotels Inc. has specific allocations for capital expenditures for renovations, which are crucial for maintaining and improving asset value. The planned capital expenditure for the full year 2025 is $7.1 million. This is separate from prior planned Property Improvement Plan (PIP) renovations, such as the $11.5 million project in Philadelphia and $14.6 million in Jacksonville mentioned earlier in the year.

The cost structure also includes ongoing fees related to operations, such as brand franchise fees and management fees. While Sotherly Hotels Inc. is described as self-managed, property-level management fees paid to third parties are a component of the costs factored into the Hotel EBITDA calculation.

Finally, corporate general and administrative expenses are a distinct cost layer. These expenses are explicitly excluded when calculating Hotel EBITDA, meaning they are an additional corporate overhead cost on top of property operating expenses.

Here's a quick look at the key financial figures impacting the cost structure as of the mid-2025 reporting period:

Cost/Metric Category	Specific Value/Amount	Period/Context
Total Debt Principal Outstanding	$315.8 million	As of June 30, 2025
Weighted Average Interest Rate (WA Rate)	5.89%	As of June 30, 2025
Interest Expense	$10,945,354	Six Months Ended June 30, 2025
Planned Capital Expenditures (Capex)	$7.1 million	For full year 2025
Hotel EBITDA (Property-Level Operating Costs Proxy)	$26.8 million	Six Months Ended June 30, 2025
Projected Full Year 2025 Hotel EBITDA	$45.3 million to $45.8 million	Full Year 2025 Guidance

The cost profile is also shaped by other operational and corporate items that are deducted before reaching net income. You should keep an eye on these related outflows:

• Interest expense for Q2 2025 was $5,497,789.
• Total revenue for Q2 2025 was approximately $48.8 million.
• Unrestricted cash as of June 30, 2025, was approximately $10.5 million.
• Total liabilities were $366.84 million as of June 30, 2025.

The company is actively managing debt maturities, with approximately $89.71 million in mortgage principal scheduled to mature in 2025. Honestly, the high fixed cost of debt at a near 6% rate is definitely a primary lever in their cost structure right now.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Sotherly Hotels Inc. brings in cash as we move through late 2025. Honestly, for a lodging REIT, it's all about occupancy and rate, but the ancillary services really round out the top line.

The company has reiterated its full-year 2025 guidance, projecting Total Revenue in the range of $185.2 million to $188.2 million. This guidance reflects management's current view on demand, which has seen some softening due to macroeconomic factors like interest rates and government travel spending cuts, as noted after the second quarter results. To be fair, this range shows a slight adjustment from earlier expectations, signaling a more cautious near-term outlook.

Primary room revenue from hotel operations remains the bedrock. Sotherly Hotels Inc. currently manages a portfolio consisting of investments in ten hotel properties, which comprise 2,786 rooms. The revenue generated here is directly tied to the performance of the Average Daily Rate (ADR) and occupancy levels across these upscale and upper-upscale assets. For instance, the composite portfolio saw a RevPAR (Revenue Per Available Room) of $130.20 for the six-month period ending June 30, 2025. While the specific percentage split between room revenue and other sources for the full year isn't public yet, room revenue typically accounts for the vast majority of a hotel's top line.

Beyond the rooms, Sotherly Hotels Inc. captures revenue through ancillary services, which are crucial for maximizing RevPAR and overall property profitability. These streams include:

• Food and beverage, banquet, and catering sales across the full-service properties.
• Condominium hotel rental program fees and commissions, derived from the interests the company holds in two condominium hotels and their associated rental programs.

These non-room revenues are important because they often carry higher margins than transient room bookings, especially group and banquet business. If onboarding takes 14+ days, churn risk rises, but for Sotherly Hotels Inc., the focus is on driving higher spend per guest through these services.

There is also the potential for non-recurring revenue tied to property events. Specifically, the Hotel Alba property faced disruptions from Hurricane Helene. Management noted in August 2025 that restoration was ongoing and they anticipated a full return to normal operations later that month. This situation implies the potential for recognizing business interruption insurance proceeds, which are designed to compensate for lost revenues and incurred extra expenses during the period of restoration, helping to bridge the gap until normal operations resume.

Here's a quick look at the hard numbers we have for the 2025 fiscal year outlook and recent performance metrics that feed into these revenue streams:

Revenue Metric	2025 Projection / Actual Data Point	Context / Period
Full-Year Total Revenue Projection	$185.2 million to $188.2 million	Full Year 2025 Guidance
Total Revenue (Actual)	$48.8 million	Second Quarter 2025
Total Revenue (Actual)	$97.1 million	Six Months Ended June 30, 2025
Composite Portfolio RevPAR	$130.20	Six Months Ended June 30, 2025
Portfolio Room Count	2,786 rooms	Current Portfolio Size

The revenue picture for Sotherly Hotels Inc. is clearly anchored by room nights, but the management team is definitely focused on optimizing the non-room segments and managing the impact of unforeseen events like the one at Hotel Alba to hit that projected $185.2 million to $188.2 million top line.

Finance: draft 13-week cash view by Friday.