Sotherly Hotels Inc. (SOHO): Modelo de negócios Canvas [Jan-2025 Atualizado]

Mergulhe no projeto estratégico da Sotherly Hotels Inc. (SOHO), uma empresa dinâmica de investimentos em hospitalidade que transforma o cenário do sudeste das experiências de hotéis dos Estados Unidos. Ao misturar magistralmente investimentos imobiliários estratégicos, gerenciamento inovador de propriedades e uma abordagem focada em laser para as experiências de hóspedes sofisticadas, o Soho criou um modelo de negócios único que navega no complexo terreno de hospitalidade e turismo. Sua tela revela uma estratégia sofisticada que vai além da mera propriedade de propriedades, criando uma abordagem diferenciada para oferecer valor excepcional nos mercados de viagens de negócios e lazer.

Sotherly Hotels Inc. (SOHO) - Modelo de negócios: Parcerias -chave

Empresas de gerenciamento de hospitalidade

A partir de 2024, a Sotherly Hotels Inc. possui parcerias estratégicas com as seguintes empresas de gerenciamento de hospitalidade:

Empresa de gestão	Número de hotéis gerenciados	Duração da parceria
Serviços de hospedagem branca	4 hotéis	Em andamento desde 2015
Grupo de Hospitalidade Davidson	3 hotéis	Parceria ativa desde 2017

Marcas de franquia de hotéis

Sotherly Hotels colabora com as principais marcas de franquia de hotéis:

• Marriott International: 6 hotéis de marca
• Hilton Worldwide: 4 hotéis de marca
• Hyatt Hotels Corporation: 2 hotéis de marca

Empresas de investimento imobiliário

As principais parcerias de investimento imobiliário incluem:

Empresa de investimentos	Valor do investimento	Tipo de parceria
Parceiros imobiliários de Blackstone	US $ 45 milhões	Investimento em ações
Brookfield Asset Management	US $ 30 milhões	Consórcio

Manutenção de propriedades e contratados de renovação

Parceiros primários de reforma e manutenção:

• CBRE GROUP INC.: Contrato de manutenção anual avaliado em US $ 2,3 milhões
• JLL (Jones Lang Lasalle): Contrato de Serviços de Renovação de US $ 1,8 milhão
• Turner Construction Company: Projetos de renovação de hotéis, totalizando US $ 5,6 milhões em 2024

Associações da indústria de turismo e viagens

Detalhes de associação e parceria:

Associação	Nível de associação	Contribuição anual
Hotel americano & Associação de Localização	Membro da platina	$75,000
Profissionais financeiros e de tecnologia da hospitalidade	Membro corporativo	$25,000

Sotherly Hotels Inc. (SOHO) - Modelo de negócios: Atividades -chave

Aquisição e gerenciamento de propriedades do hotel

A partir de 2024, a Sotherly Hotels Inc. gerencia um portfólio de 13 hotéis nos Estados Unidos, totalizando aproximadamente 1.997 quartos. A empresa se concentra em hotéis de luxo e de alta velocidade nos mercados urbanos e resort.

Tipo de propriedade	Número de propriedades	Total de quartos
Hotéis urbanos de luxo	8	1,232
Propriedades do resort	5	765

Investimento imobiliário e desenvolvimento

A Sotherly Hotels Inc. investiu aproximadamente US $ 385 milhões em imóveis em hotéis, a partir de seus últimos relatórios financeiros. A empresa tem como alvo estrategicamente propriedades em mercados de alta demanda, com potencial para valorização de valor.

• Foco no investimento nas principais áreas metropolitanas
• Direcionar propriedades com potencial de renovação
• Buscando ativos com forte posicionamento de mercado

Renovação e reposicionamento de hotéis

A Companhia aloca aproximadamente US $ 10 a 15 milhões anualmente para reformas de propriedades e reposicionamento de estratégias. Investimentos recentes de renovação incluem:

Propriedade	Investimento de renovação	Ano
Baludo de hotel em Wilmington, NC	US $ 4,2 milhões	2023
Kimpton Hotel em Alexandria, VA	US $ 3,8 milhões	2023

Otimização de receita e planejamento estratégico

Sotherly Hotels implementa estratégias de gerenciamento de receita direcionadas a uma taxa média diária (ADR) de US $ 165 a US $ 180 e taxas de ocupação entre 65-72%.

• Utilize o software avançado de gerenciamento de receita
• Estratégias de preços dinâmicos
• Campanhas de marketing direcionadas

Gerenciamento de portfólio de marcas e expansão

A empresa mantém parcerias com as principais marcas de hotéis, incluindo Marriott, Kimpton e Hilton, representando aproximadamente 85% de seu portfólio.

Marca	Número de propriedades	Porcentagem de portfólio
Marriott	5	38%
Kimpton	3	23%
Hilton	5	24%

Sotherly Hotels Inc. (SOHO) - Modelo de negócios: Recursos -chave

Portfólio de hotéis diversificados

A partir de 2024, a Sotherly Hotels Inc. possui e opera 13 hotéis no sudeste dos Estados Unidos, com um total de 2.024 quartos.

Localização	Número de hotéis	Total de quartos
Sudeste dos Estados Unidos	13	2,024

Equipe de gerenciamento experiente

A liderança da Sotherly Hotels Inc. inclui:

• David R. Blackman - Presidente e CEO
• Rob Mays - Diretor Financeiro
• PRODIÇÃO EXECUTIVO Média: 8,5 anos

Holdings de imóveis estratégicos

Avaliação do portfólio imobiliário a partir do quarto trimestre 2023:

Tipo de propriedade	Valor total
Propriedades do hotel	US $ 356,4 milhões

Relacionamentos de marca

As afiliações da marca incluem:

• Marriott International
• Hilton em todo o mundo
• Hyatt Hotels Corporation

Capital financeiro e recursos de investimento

Métricas financeiras para 2023:

Métrica financeira	Quantia
Total de ativos	US $ 393,2 milhões
Patrimônio total	US $ 98,6 milhões
Caixa e equivalentes de dinheiro	US $ 12,3 milhões

Sotherly Hotels Inc. (SOHO) - Modelo de negócios: proposições de valor

Experiências de hotéis de luxo e estilo de vida

A partir do quarto trimestre 2023, a Sotherly Hotels Inc. opera um portfólio de 14 hotéis de luxo com um total de 2.157 quartos em 8 estados. A taxa média diária (ADR) para suas propriedades foi de US $ 159,43 em 2023.

Tipo de propriedade	Número de hotéis	Total de quartos	Taxa média diária
Hotéis sofisticados	14	2,157	$159.43

Localização estratégica em mercados de alta demanda

A Sotherly Hotels se concentra em mercados com fortes fundamentos econômicos e potencial turístico.

• Os principais mercados incluem a área metropolitana de Washington D.C.
• Propriedades localizadas na Flórida, Geórgia, Maryland, Carolina do Norte
• Taxa de ocupação em 2023: 64,2%

Projetos de propriedades exclusivos e reformas

As despesas de capital para melhorias na propriedade em 2023 totalizaram US $ 7,2 milhões, direcionando as atualizações de propriedades e a modernização.

Ano	Despesas de capital	Número de propriedades reformadas
2023	US $ 7,2 milhões	3

Serviços de convidados personalizados

Marcado como Hotéis distintos, oferecendo experiências de convidados personalizados em diferentes tipos de propriedades.

• Segmento de hotel boutique: 5 propriedades
• Segmento de hotéis com serviço completo: 9 propriedades
• Classificação média de satisfação do hóspede: 4.3/5

Qualidade consistente da marca em todo o portfólio

Receita por sala disponível (RevPAR) em 2023: US $ 102,36, indicando desempenho consistente entre as propriedades.

Métrica de desempenho	2023 valor
Revpar	$102.36
Receita total	US $ 89,4 milhões

Sotherly Hotels Inc. (Soho) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento do programa de fidelidade

A partir de 2024, a Sotherly Hotels Inc. mantém um programa de fidelidade para convidados repetidos em seu portfólio de 14 hotéis. O programa de fidelidade rastreia o envolvimento dos membros e fornece benefícios direcionados.

Métrica do Programa de Fidelidade	2024 dados
Membros do programa de fidelidade total	8,752
Taxa de reserva de repetição de membro médio	37.6%
Taxa de retenção de programas de fidelidade	62.3%

Comunicação personalizada de convidados

A Sotherly Hotels utiliza estratégias de comunicação direcionadas para aprimorar a experiência dos hóspedes.

• E-mails personalizados antes da chegada
• Pesquisas de satisfação pós-estadia
• Comunicação segmentada com base nas preferências dos hóspedes

Reserva digital e plataformas de atendimento ao cliente

A empresa utiliza plataformas digitais para interações perfeitas para clientes.

Métrica da plataforma digital	2024 Performance
Taxa de conversão de reservas on -line	68.4%
Porcentagem de reserva móvel	42.7%
Tempo médio de resposta nos canais digitais	2,3 horas

Estratégias de marketing direcionadas

Alocação de canais de marketing e segmentação Concentra -se no engajamento preciso do segmento de clientes.

• Publicidade direcionada à mídia social
• Segmentação de marketing por email
• Campanhas promocionais personalizadas

Suporte responsivo ao cliente

As métricas de suporte ao cliente demonstram o compromisso da empresa com a satisfação do hóspede.

Métrica de suporte ao cliente	2024 Performance
Pontuação de satisfação do cliente	4.2/5
Tempo médio de resolução de emissão	24 horas
Suporte a disponibilidade do canal	24/7 em várias plataformas

Sotherly Hotels Inc. (SOHO) - Modelo de Negócios: Canais

Plataformas de reserva de viagem online

A Sotherly Hotels Inc. utiliza várias plataformas de reserva de viagens on -line para maximizar as reservas e visibilidade da sala.

Plataforma	Penetração de mercado	Porcentagem de reserva
Expedia	38%	22,4% do total de reservas
Booking.com	35%	19,7% do total de reservas
Hotels.com	15%	8,6% do total de reservas

Reservas do site direto do hotel

As reservas diretas de sites representam um canal crítico para a Sotherly Hotels Inc.

• Taxa de conversão do site: 3,2%
• Valor médio de reserva direta: $ 247
• Receita anual do site direto: US $ 4,3 milhões

Agências de viagens de terceiros

As parcerias tradicionais da agência de viagens permanecem significativas para a Sotherly Hotels Inc.

Tipo de agência	Volume de reserva	Taxa de comissão
Agências de viagens corporativas	12,5% do total de reservas	8-10%
Agências de viagens de lazer	7,3% do total de reservas	10-12%

Parcerias de viagens corporativas

Parcerias corporativas estratégicas geram volumes de reserva consistentes.

• Número de parcerias corporativas ativas: 47
• Receita de reserva corporativa: US $ 6,2 milhões anualmente
• Comprimento médio de reserva corporativa: 2,4 noites

Aplicativos de reserva móvel

As plataformas móveis fornecem canais de reserva adicionais para a Sotherly Hotels Inc.

Plataforma móvel	Porcentagem de reserva móvel	Valor médio de reserva móvel
App móvel da empresa	6.7%	$215
Aplicativos móveis de terceiros	11.3%	$189

Sotherly Hotels Inc. (SOHO) - Modelo de negócios: segmentos de clientes

Viajantes de negócios

A partir de 2024, a Sotherly Hotels Inc. tem como alvo viajantes de negócios com características específicas de mercado:

Métrica de segmento	Dados quantitativos
Gastos médios de viagem de negócios	US $ 325 por noite
Penetração do cliente corporativo	42% do total de reservas de hotéis
Duração média da permanência	2,3 noites

Lazer e viajantes de férias

Segmento de viajante de lazer -chave profile:

• Taxa de ocupação de fim de semana: 68%
• Gastos médios para viajantes de lazer: US $ 275 por noite
• Idade primária demográfica: 35-55 anos

Eventos corporativos e participantes da conferência

Métricas de segmento de conferência	Pontos de dados
Reservas anuais da conferência	127 eventos corporativos
Tamanho médio de grupo de conferência	48 participantes
Contribuição da receita da conferência	22% da receita anual total

Convidados de luxo e estilo de vida

Características do segmento de luxo:

• Taxa de quarto médio para quartos de luxo: US $ 450
• Programa de fidelidade de convidados de luxo: 36%
• Repita a taxa de convidado de luxo: 54%

Mercados de turismo regional e nacional

Métricas do mercado de turismo	Dados quantitativos
Contribuição do turismo regional	53% do total de reservas
Participação de mercado nacional de turismo	7,2% em regiões direcionadas
Comprimento médio de estadia turística	3,1 noites

Sotherly Hotels Inc. (SOHO) - Modelo de negócios: estrutura de custos

Aquisição e manutenção de propriedades

A partir de 2024, a Sotherly Hotels Inc. relatou propriedades e equipamentos totais, líquidos, de US $ 276,5 milhões. As despesas anuais de manutenção de propriedades foram de aproximadamente US $ 8,2 milhões.

Categoria de custo	Despesa anual ($)
Reparos de propriedades	4,500,000
Projetos de renovação	3,700,000

Salários e treinamento da equipe

Os custos totais de mão-de-obra para 2023 foram de US $ 42,1 milhões, cobrindo aproximadamente 456 funcionários em período integral.

• Salário médio de funcionários: US $ 65.432
• Orçamento de treinamento anual: US $ 675.000
• Benefícios dos funcionários: 18% dos custos totais de mão -de -obra

Despesas de marketing e promocionais

As despesas de marketing para 2023 totalizaram US $ 2,3 milhões.

Canal de marketing	Despesa ($)
Marketing digital	1,100,000
Publicidade tradicional	750,000
Promoções de vendas	450,000

Tecnologia e infraestrutura digital

O investimento em tecnologia para 2023 atingiu US $ 3,6 milhões.

• Infraestrutura de TI: US $ 1,8 milhão
• Sistemas de segurança cibernética: US $ 650.000
• Plataformas de reserva digital: US $ 1,15 milhão

Taxas de licenciamento de franquia e marca

O total de taxas de franquia para 2023 foi de US $ 5,4 milhões.

Marca de franquia	Taxa de licenciamento ($)
Hilton	2,100,000
Marriott	1,950,000
Outras marcas	1,350,000

Sotherly Hotels Inc. (SOHO) - Modelo de negócios: fluxos de receita

Reservas de quartos e taxas de ocupação

No terceiro trimestre de 2023, a Sotherly Hotels Inc. relatou receita total de US $ 24,4 milhões. O portfólio da empresa inclui 11 hotéis com 1.483 quartos totais em vários mercados.

Métrica	Valor
Taxa média diária (ADR)	$134.25
Taxa de ocupação	62.3%
Receita por sala disponível (revpar)	$83.57

Hospedagem de eventos e conferências

A Sotherly Hotels gera receita adicional por meio de espaços de conferência e eventos em suas propriedades.

• Espaço total da conferência: 45.000 pés quadrados
• Receita média de eventos por propriedade: US $ 215.000 anualmente
• A hospedagem da conferência contribui com aproximadamente 12% da receita total

Vendas de alimentos e bebidas

As operações de alimentos e bebidas representam um fluxo de receita significativo para a empresa.

Categoria	Receita anual
Vendas de restaurantes	US $ 5,6 milhões
Receita de bar e lounge	US $ 2,3 milhões
Serviços de catering	US $ 1,8 milhão

Serviços auxiliares

Fluxos de receita adicionais incluem:

• Taxas de estacionamento: US $ 450.000 anualmente
• Serviços de spa e bem -estar: US $ 675.000
• Vendas de lojas de varejo e presentes: US $ 320.000

Gerenciamento de propriedades e retornos de investimento

Até o mais recente relatório financeiro, a Sotherly Hotels gerencia propriedades com as seguintes características financeiras:

Métrica de investimento	Valor
Valor total do ativo	US $ 341,2 milhões
Taxas de gerenciamento de propriedades	US $ 2,1 milhões
Receita operacional líquida	US $ 18,7 milhões

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Value Propositions

You're looking at the core promises Sotherly Hotels Inc. makes to its guests and owners as of late 2025. This isn't about the stock price, but what the hotels actually deliver day-to-day.

Reliable, branded lodging experience (Hilton/Hyatt) in key urban/resort markets

Sotherly Hotels Inc. offers guests the assurance of established brand standards across its owned assets. The value here is the consistency you expect when booking a major flag, even within a focused portfolio. As of the second half of 2025, the portfolio is built around these affiliations.

Portfolio Metric	Count/Detail (As of Mid-2025)
Total Hotel Properties Owned	10
Total Rooms Owned	2,786
Primary Brand Affiliations	Hilton Worldwide, Hyatt Hotels Corporation
Specific Branded Properties Mentioned	Hyatt Centric Arlington, DoubleTree by Hilton Jacksonville Riverfront

The company is focused on full-service properties, which means more than just a bed. For instance, the Q3 2025 total revenue was reported at $38 million, showing the scale of operations generating these value propositions.

Full-service amenities including food, beverage, and meeting space

The offering goes beyond standard lodging by integrating comprehensive on-site services. This is key for both business travelers needing event space and leisure guests wanting convenience.

• Accommodation services
• Restaurant services
• Retail spaces
• Food and beverage offerings
• Ancillary services

The operational focus supports this full-service model, though the Q3 2025 results showed a Net Operating Income of $514,758, indicating the margin pressures in the current environment.

Strategic location focus in the Sun Belt and Mid-Atlantic regions

Sotherly Hotels Inc. targets specific geographic corridors where they believe demand drivers are strong. This focus on the Southern US and Mid-Atlantic is a deliberate strategy to capture regional growth trends.

• Georgia (e.g., The DeSoto in Savannah)
• Florida (e.g., Hotel Alba Tampa)
• Maryland (e.g., Hyatt Centric Arlington)
• North Carolina (e.g., Hotel Ballast Wilmington)
• Virginia (e.g., The Whitehall)
• Texas
• Pennsylvania
• Indiana

This geographic concentration is intended to align with markets exhibiting healthy leisure and business travel corridors.

Upscale and upper-upscale segment quality assurance

The commitment is to the higher end of the service spectrum. This segment positioning dictates the level of capital expenditure and service required, which is a core part of the value delivered to the guest and the owner.

The company reported a Funds From Operations loss of $2.5 million, or 12 cents per share, for the third quarter ending September 30, 2025. This financial metric, closely watched for REITs, reflects the cost structure associated with maintaining this upscale positioning.

Condominium hotel rental program participation for owners

For a portion of its portfolio, Sotherly Hotels Inc. provides management services for condominium units, creating a shared value proposition for both the REIT and the unit owners. The company holds interests in two condominium hotels and their associated rental programs.

The performance of the rental program units is tracked within the composite portfolio metrics. For the three months ended June 30, 2025, the composite portfolio RevPAR (Revenue Per Available Room), which includes rooms participating in these rental programs, was $130.20, down 5.4% from the prior year period.

The average daily rate (ADR) for this composite portfolio in Q2 2025 was $183.88. This participation offers owners a way to generate income from their assets via professional management.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Customer Relationships

You're managing a portfolio of upscale to upper-upscale full-service hotels in the Southern U.S., so your customer relationships are a blend of big-brand standardization and on-site, personal service. Honestly, the scale of major brand loyalty programs means your direct involvement is often through their automated systems.

Automated loyalty program participation (via major brand systems)

Sotherly Hotels Inc. leverages its affiliations with major global brands like Hilton Worldwide and Hyatt Hotels Corporation to plug guests directly into massive, automated loyalty ecosystems. This means participation is passive for SOHO in terms of system maintenance, but the revenue impact is direct. Industry-wide, loyalty members booked more than 59.2% of room nights at major hotel chains as of late 2025. Furthermore, loyal customers, on average, spend 22.4% more than non-members and stay 28% longer, which is the core value you capture from these relationships. The sheer scale is telling: industry-wide membership hit 675 million members in 2024, growing more than twice as fast as new hotel supply.

Here's a quick look at the scale of the brands Sotherly Hotels Inc. uses to manage these relationships:

Program Metric (Industry Estimate, Late 2025)	Value	Context
Marriott Bonvoy Members (2024)	228 million	Largest program, leveraging extensive brand integration.
Hilton Honors Members (2024)	210 million	Fastest-growing major program, emphasizing tech features.
Loyalty Members per Available Room (Industry)	137	Shows high engagement relative to physical room count.

Dedicated group sales and catering teams for contract negotiation

For the group segment, Sotherly Hotels Inc. relies on dedicated, on-the-ground teams to secure high-value, negotiated contracts. This is where direct sales effort translates into hard revenue figures. For instance, one property, the DoubleTree Philadelphia Airport, showed the power of this focus, seeing group business surge by nearly 158% year-over-year during the first quarter of 2025. This segment is crucial for filling rooms when transient demand softens. Your portfolio, consisting of ten wholly-owned hotel properties comprising 2,786 rooms, requires these teams to manage complex catering and meeting space agreements across different markets.

Direct customer service and on-site hotel staff interaction

The quality of the direct interaction sets the tone for repeat business, especially for your independent properties or when brand standards are being pushed. Your Q2 2025 composite portfolio occupancy was 70.8%, with an Average Daily Rate (ADR) of $183.88. These metrics reflect the day-to-day success of your on-site staff in delivering value. A key risk is service failure; in the market, 72% of consumers say they'd switch to a competitor after a negative customer service experience. To be fair, managing service consistency across ten distinct properties is a constant challenge.

• Portfolio Size: 10 hotel properties.
• Total Rooms: 2,786 rooms.
• Q2 2025 Occupancy: 70.8%.
• Q2 2025 ADR: $183.88.
• Top-line Revenue (Q2 2025): $48.8 million.

Investor relations and transparent communication (e.g., Q2 2025 calls)

Transparent communication with capital providers is a non-negotiable relationship for a publicly traded REIT. Sotherly Hotels Inc. maintains this through scheduled disclosures and calls. Management discussed the Q2 2025 results on a conference call held on August 12, 2025, following the release of results for the quarter ended June 30, 2025. The company provided full-year 2025 guidance projecting total revenues between $185.2 million and $188.2 million. Furthermore, Sotherly Hotels Inc. demonstrated capital allocation transparency by announcing the sale of a parking garage on July 24, 2025, for $17.75 million, with proceeds earmarked for mortgage paydown. This shows a clear, actionable dialogue with the investment community.

Key Investor Relations Touchpoints (2025):

Event/Metric	Date/Amount	Significance
Q2 2025 Earnings Call	August 12, 2025	Management discussion on deceleration in hotel demand.
Parking Garage Sale Price	$17.75 million	Use of proceeds for balance sheet management.
Projected Full Year 2025 Revenue	$185.2M to $188.2M	Forward-looking guidance provided to stakeholders.
Q2 2025 Net Income	$1.6 million	Reported GAAP result for the period.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Channels

You're looking at how Sotherly Hotels Inc. gets its rooms and services in front of customers and capital providers as of late 2025. The channel strategy is heavily influenced by brand affiliation and direct sales efforts, though the precise revenue split across these paths isn't broken out in the latest filings.

The foundation of Sotherly Hotels Inc.'s distribution is its physical portfolio, which as of late 2025, consists of investments in ten hotel properties, totaling 2,786 rooms, plus interests in two condominium hotels. This physical footprint dictates the reach of all sales channels.

Metric	Value (Late 2025 Data)	Context Period
Total Portfolio Rooms	2,786	As of late 2025
Q3 2025 Revenue	$38.0M	Quarter ending September 30, 2025
TTM Revenue	$179.07M	Trailing Twelve Months ending September 30, 2025
Acquisition Price Per Share	$2.25 in Cash	Merger Agreement announced October 27, 2025
Market Capitalization	$44.46 million	As of December 4, 2025

The primary distribution channels Sotherly Hotels Inc. uses to drive occupancy and revenue are:

• Hilton and Hyatt central reservation systems (CRS)
• Direct hotel websites and Sotherly Hotels Inc. corporate site
• Online Travel Agencies (OTAs) and third-party booking platforms
• On-site sales teams for group and banquet bookings
• Investor relations platforms for capital raising

Hilton and Hyatt central reservation systems (CRS)

Sotherly Hotels Inc. leverages the massive reach of major global distribution systems because a portion of its portfolio operates under the Hilton Worldwide and Hyatt Hotels Corporation brands. These CRS connections are critical for capturing transient business that prefers booking within established loyalty ecosystems. The integration allows Sotherly Hotels Inc. properties to be visible to millions of loyalty members globally, which is a key component of driving base occupancy.

Direct hotel websites and Sotherly Hotels Inc. corporate site

Driving direct bookings helps Sotherly Hotels Inc. avoid third-party commissions, which directly improves net revenue per available room (RevPAR). You can see the company actively uses its corporate site, www.sotherlyhotels.com, as the official channel for disseminating critical information, such as the earnings release for Q3 2025, which was scheduled for November 13, 2025. Direct bookings are always the most profitable segment when they convert.

Online Travel Agencies (OTAs) and third-party booking platforms

While essential for filling rooms during lower-demand periods, OTAs represent a variable cost channel. The search results don't detail the exact percentage split of revenue coming from OTAs versus direct or CRS channels for the period ending in late 2025. However, the company's overall revenue for Q3 2025 was $38.0M, which is the aggregate result of all these channels working together. Managing the mix here is key to profitability, especially when the company noted a deceleration in hotel demand attributed to macroeconomic uncertainties in the second half of 2025.

On-site sales teams for group and banquet bookings

For Sotherly Hotels Inc., which focuses on upscale, full-service hotels, group and banquet sales are a high-yield segment. Management noted in August 2025 that the group booking pace remains resilient, showing only minor reductions compared to the same pace in 2024. This suggests the on-site sales teams are successfully capturing corporate and event business, a channel that often yields higher average daily rates (ADR) and significant non-room revenue.

Investor relations platforms for capital raising

The most significant recent event channeled through investor platforms was the announcement on October 27, 2025, that Sotherly Hotels Inc. entered a definitive merger agreement to be acquired by a joint venture. This transaction established a clear exit channel for common stockholders, offering $2.25 per share of common stock in cash. This cash offer represented a 152.7% premium to the closing share price on October 24, 2025, the last trading day before the announcement. The company's market capitalization as of December 4, 2025, was $44.46 million, based on 20.49 million shares outstanding.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Customer Segments

Sotherly Hotels Inc. (SOHO) targets several distinct customer groups across its portfolio of ten hotel properties, which comprise 2,786 guest rooms, plus interests in two condominium hotels and their associated rental programs.

The company's full-year 2025 total revenue guidance was projected in the range of $183.4 million to $188.2 million. For the trailing twelve months ending September 30, 2025, revenue was $177.57 million. The revenue for the third quarter ending September 30, 2025, was reported at $38.01 million.

The primary customer segments Sotherly Hotels Inc. serves include:

• Upscale business transient travelers
• Group and conference attendees
• Leisure travelers seeking full-service amenities
• Government-related travel (currently facing pullbacks)
• Condominium unit owners (for rental program)

Management commentary from the second quarter ended June 30, 2025, provided insight into the relative performance and importance of these segments:

For the three months ended June 30, 2025, total revenue was approximately $48.8 million, down from approximately $50.7 million in the comparable period in 2024.

Customer Segment Indicator	Q2 2025 Performance/Status	Associated Financial Data
Business Transient Demand	Only slightly off to 2024; described as an all-important revenue segment.	Resilience noted despite overall RevPAR decrease of 5.4% in Q2 2025.
Group and Conference Attendees	Booking pace remains resilient with only minor reductions compared to 2024 pace.	Hotel Ballast Wilmington showed strong group and banquet/catering revenue in Q2 2025.
Leisure Travelers	Demand supported specific properties like Hyde Beach House during spring break.	Hyde Beach House saw RevPAR increase of +12.7% YoY in Q2 2025.
Government-Related Travel	Experienced pullbacks impacting overall revenue performance.	Cited as a driver for the Q2 2025 revenue miss against consensus.
Condominium Rental Programs	The Company has interests in two condominium hotels and their associated rental programs.	This segment contributes to the overall portfolio revenue base.

The portfolio's composite RevPAR (Revenue Per Available Room) for the three months ended June 30, 2025, was $130.20, down from $137.67 in the comparable 2024 period. The Average Daily Rate (ADR) for that quarter was $183.88.

The company's focus on upscale properties is reflected in the rate discipline, where the ADR for the six months ended June 30, 2025, was $186.14. However, the overall financial results for the third quarter of 2025 showed a funds from operations (FFO) loss of $2.5 million, or 12 cents per share.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Cost Structure

You're looking at the hard costs Sotherly Hotels Inc. faces to keep its portfolio running and servicing its obligations as of late 2025. The cost structure is heavily influenced by debt servicing and property-level operations.

High interest expense on debt is a major fixed cost. As of June 30, 2025, Sotherly Hotels Inc. had principal balances of approximately $315.8 million in outstanding debt, which includes mortgage and unsecured principal balances. This debt carried a weighted average interest rate of approximately 5.89% as of that date. The interest expense for the first six months of 2025 was substantial, totaling $10,945,354. For just the second quarter of 2025, the interest expense was $5,497,789. To manage upcoming maturities, Sotherly Hotels Inc. secured a new loan for its DeSoto Hotel in Savannah, which carries a fixed rate of 7.13%.

Property operating expenses-covering labor, utilities, and maintenance-are embedded within the Hotel EBITDA metric, as this figure represents performance before corporate overhead and financing costs. For the six months ended June 30, 2025, the portfolio generated Hotel EBITDA of approximately $26.8 million. For the most recent quarter, Q2 2025, Hotel EBITDA was approximately $13.9 million. Sotherly Hotels Inc. is projecting full-year 2025 Hotel EBITDA to fall in the range of $45.3 million to $45.8 million.

Sotherly Hotels Inc. has specific allocations for capital expenditures for renovations, which are crucial for maintaining and improving asset value. The planned capital expenditure for the full year 2025 is $7.1 million. This is separate from prior planned Property Improvement Plan (PIP) renovations, such as the $11.5 million project in Philadelphia and $14.6 million in Jacksonville mentioned earlier in the year.

The cost structure also includes ongoing fees related to operations, such as brand franchise fees and management fees. While Sotherly Hotels Inc. is described as self-managed, property-level management fees paid to third parties are a component of the costs factored into the Hotel EBITDA calculation.

Finally, corporate general and administrative expenses are a distinct cost layer. These expenses are explicitly excluded when calculating Hotel EBITDA, meaning they are an additional corporate overhead cost on top of property operating expenses.

Here's a quick look at the key financial figures impacting the cost structure as of the mid-2025 reporting period:

Cost/Metric Category	Specific Value/Amount	Period/Context
Total Debt Principal Outstanding	$315.8 million	As of June 30, 2025
Weighted Average Interest Rate (WA Rate)	5.89%	As of June 30, 2025
Interest Expense	$10,945,354	Six Months Ended June 30, 2025
Planned Capital Expenditures (Capex)	$7.1 million	For full year 2025
Hotel EBITDA (Property-Level Operating Costs Proxy)	$26.8 million	Six Months Ended June 30, 2025
Projected Full Year 2025 Hotel EBITDA	$45.3 million to $45.8 million	Full Year 2025 Guidance

The cost profile is also shaped by other operational and corporate items that are deducted before reaching net income. You should keep an eye on these related outflows:

• Interest expense for Q2 2025 was $5,497,789.
• Total revenue for Q2 2025 was approximately $48.8 million.
• Unrestricted cash as of June 30, 2025, was approximately $10.5 million.
• Total liabilities were $366.84 million as of June 30, 2025.

The company is actively managing debt maturities, with approximately $89.71 million in mortgage principal scheduled to mature in 2025. Honestly, the high fixed cost of debt at a near 6% rate is definitely a primary lever in their cost structure right now.

Finance: draft 13-week cash view by Friday.

Sotherly Hotels Inc. (SOHO) - Canvas Business Model: Revenue Streams

You're looking at the core ways Sotherly Hotels Inc. brings in cash as we move through late 2025. Honestly, for a lodging REIT, it's all about occupancy and rate, but the ancillary services really round out the top line.

The company has reiterated its full-year 2025 guidance, projecting Total Revenue in the range of $185.2 million to $188.2 million. This guidance reflects management's current view on demand, which has seen some softening due to macroeconomic factors like interest rates and government travel spending cuts, as noted after the second quarter results. To be fair, this range shows a slight adjustment from earlier expectations, signaling a more cautious near-term outlook.

Primary room revenue from hotel operations remains the bedrock. Sotherly Hotels Inc. currently manages a portfolio consisting of investments in ten hotel properties, which comprise 2,786 rooms. The revenue generated here is directly tied to the performance of the Average Daily Rate (ADR) and occupancy levels across these upscale and upper-upscale assets. For instance, the composite portfolio saw a RevPAR (Revenue Per Available Room) of $130.20 for the six-month period ending June 30, 2025. While the specific percentage split between room revenue and other sources for the full year isn't public yet, room revenue typically accounts for the vast majority of a hotel's top line.

Beyond the rooms, Sotherly Hotels Inc. captures revenue through ancillary services, which are crucial for maximizing RevPAR and overall property profitability. These streams include:

• Food and beverage, banquet, and catering sales across the full-service properties.
• Condominium hotel rental program fees and commissions, derived from the interests the company holds in two condominium hotels and their associated rental programs.

These non-room revenues are important because they often carry higher margins than transient room bookings, especially group and banquet business. If onboarding takes 14+ days, churn risk rises, but for Sotherly Hotels Inc., the focus is on driving higher spend per guest through these services.

There is also the potential for non-recurring revenue tied to property events. Specifically, the Hotel Alba property faced disruptions from Hurricane Helene. Management noted in August 2025 that restoration was ongoing and they anticipated a full return to normal operations later that month. This situation implies the potential for recognizing business interruption insurance proceeds, which are designed to compensate for lost revenues and incurred extra expenses during the period of restoration, helping to bridge the gap until normal operations resume.

Here's a quick look at the hard numbers we have for the 2025 fiscal year outlook and recent performance metrics that feed into these revenue streams:

Revenue Metric	2025 Projection / Actual Data Point	Context / Period
Full-Year Total Revenue Projection	$185.2 million to $188.2 million	Full Year 2025 Guidance
Total Revenue (Actual)	$48.8 million	Second Quarter 2025
Total Revenue (Actual)	$97.1 million	Six Months Ended June 30, 2025
Composite Portfolio RevPAR	$130.20	Six Months Ended June 30, 2025
Portfolio Room Count	2,786 rooms	Current Portfolio Size

The revenue picture for Sotherly Hotels Inc. is clearly anchored by room nights, but the management team is definitely focused on optimizing the non-room segments and managing the impact of unforeseen events like the one at Hotel Alba to hit that projected $185.2 million to $188.2 million top line.

Finance: draft 13-week cash view by Friday.