La empresa E.W. Scripps (SSP): Canvas del modelo de negocio [Actualizado en enero de 2025]

En el panorama dinámico de los medios y la transmisión, la compañía E.W. Scripps emerge como una potencia multifacética, combinando perfectamente la televisión local tradicional con plataformas digitales de vanguardia. Al navegar estratégicamente por el complejo ecosistema de medios, Scripps ha creado un modelo de negocio robusto que aprovecha el contenido hiperlocal, los diversos canales de distribución y las soluciones publicitarias innovadoras para seguir siendo competitivos en una industria en constante evolución. Esta exploración de su lienzo de modelo de negocio revela los intrincados mecanismos que impulsan su éxito, ofreciendo una visión convincente de cómo una compañía de medios heredado transforma los desafíos en oportunidades.

E.W. Scripps Company (SSP) - Modelo de negocio: asociaciones clave

Estaciones de televisión locales y redes de transmisión

A partir de 2024, la compañía E.W. Scripps mantiene asociaciones con:

Tipo de red	Número de asociaciones
Estaciones de televisión locales	61 estaciones de televisión
Redes de transmisión	5 principales afiliaciones de red

Plataformas de medios digitales y distribuidores de contenido

Las asociaciones digitales clave incluyen:

• YouTube
• Hulu
• TV Plutón
• Samsung TV Plus

Agencias de publicidad y socios de marketing

Tipo de socio	Número de asociaciones
Agencias de publicidad nacionales	12 agencias principales
Plataformas de marketing digital	7 asociaciones estratégicas

Proveedores de servicios de tecnología y producción

Las asociaciones tecnológicas abarcan:

• Valle de hierba
• Ross Video
• Adobe Creative Cloud
• Tecnología ávida

Colaboradores de medios estratégicos y entretenimiento

Tipo de colaboración	Detalles de la pareja
Compartir contenido de noticias	ABC News
Red digital	Redes de medios iónicos
Plataforma de transmisión	TV de la corte

E.W. Scripps Company (SSP) - Modelo de negocio: actividades clave

Producción de noticias y contenido locales

La compañía E.W. Scripps opera 24 estaciones de televisión locales en 13 mercados a partir de 2023. La producción anual de contenido local incluye:

Tipo de contenido	Volumen por año
Transmisiones de noticias locales	52,560 horas
Contenido local de noticias digitales	18,250 historias digitales
Cobertura de eventos comunitarios	1.200 eventos

Sindicación de los medios nacionales

Scripps administra múltiples plataformas nacionales de sindicación:

• Court TV (programación de la corte en vivo 24/7)
• Scripps News (National News Network)
• Red de televisión iónica

Creación de contenido de medios digitales

Métricas de producción de contenido digital para 2023:

Plataforma	Volumen de contenido mensual
Plataformas digitales de Scripps	4.800 artículos digitales
Contenido de las redes sociales	2.400 publicaciones

Ventas y marketing publicitarios

Desglose de ingresos publicitarios para 2023:

Segmento publicitario	Ingresos anuales
Publicidad televisiva local	$ 456.2 millones
Publicidad digital	$ 187.5 millones
Publicidad nacional	$ 213.8 millones

Gestión y distribución de la plataforma de medios

Métricas de la plataforma de distribución:

• 24 estaciones de televisión locales
• 3 redes nacionales
• Múltiples plataformas de transmisión digital
• Distribución Nationwide OTT (exagerada)

E.W. Scripps Company (SSP) - Modelo de negocio: recursos clave

Extensa red de televisión de transmisión

A partir de 2024, la compañía E.W. Scripps opera 61 estaciones de televisión en 41 mercados en los Estados Unidos. Desglose de red:

Tipo de estación	Número de estaciones
Estaciones afiliadas a ABC	20
Estaciones afiliadas a NBC	15
Estaciones afiliadas a CBS	13
Estaciones independientes	13

Bibliotecas de contenido de medios digitales

Los activos de contenido digital incluyen:

• Más de 30,000 horas de contenido de noticias de archivo
• Biblioteca de contenido de la plataforma de transmisión valorada en $ 42.3 millones
• Archivos de noticias que abarcan varias décadas

Equipos de periodismo y producción talentosos

Composición de la fuerza laboral:

Categoría de empleado	Número de empleados
Periodistas	1,237
Personal de producción	653
Especialistas en medios digitales	412

Tecnologías avanzadas de producción de medios

Inversiones de infraestructura tecnológica:

• $ 37.6 millones gastados en infraestructura digital en 2023
• Capacidades de transmisión 4K en el 85% de la red
• Sistemas de gestión de contenido basados ​​en la nube

Reputación de marca fuerte en las noticias locales

Métricas de rendimiento de la marca:

Métrico	Valor
Cuota de mercado de noticias locales	22.4%
Calificación de confianza de la marca	7.6/10
Audiencia diaria promedio	3.2 millones

E.W. Scripps Company (SSP) - Modelo de negocio: propuestas de valor

Entrega de noticias y contenido hiperlocales

La compañía E.W. Scripps opera 61 estaciones de televisión locales en 41 mercados a partir de 2023, entregando contenido de noticias hiperlocales.

Cobertura del mercado	Número de estaciones	Alcance geográfico
Mercados de televisión locales	41	Estados Unidos
Estaciones de televisión totales	61	En múltiples regiones

Ofertas de plataforma de medios diversas

Scripps genera ingresos en múltiples plataformas de medios, incluidas redes de televisión, digital y nacionales.

• Ingresos de transmisión local: $ 1.16 mil millones (2022)
• Ingresos de National Networks: $ 344 millones (2022)
• Ingresos del segmento de medios digitales: $ 233 millones (2022)

Fuentes de información y entretenimiento de confianza

Scripps posee y opera múltiples redes nacionales de cable que llegan a diversos segmentos de audiencia.

Red	Enfoque de contenido primario
Red de alimentos	Entretenimiento culinario
HGTV	Mejoramiento del hogar
Canal de viaje	Programación de viajes

Soluciones publicitarias específicas

Scripps proporciona plataformas de publicidad integrales en múltiples canales de medios.

• Ingresos publicitarios totales: $ 1.5 mil millones (2022)
• Crecimiento de publicidad digital: 12.3% año tras año
• Cuota de mercado de publicidad local: aproximadamente el 7,2%

Accesibilidad al contenido multiplataforma

Scripps ofrece contenido a través de plataformas lineales de televisión, transmisión y digital.

Plataforma	Usuarios activos mensuales
Servicios de transmisión	3.4 millones
Plataformas digitales	22.6 millones de visitantes únicos

E.W. Scripps Company (SSP) - Modelo comercial: relaciones con los clientes

Compromiso de noticias centrado en la comunidad

En 2023, la Compañía E.W. Scripps reportó 2.9 millones de espectadores totales en plataformas de noticias locales. La compañía opera 61 estaciones de televisión locales en 41 mercados, llegando a aproximadamente el 26% de los hogares de televisión estadounidense.

Métrico de compromiso	Valor 2023
Visores de la estación de televisión local	2.9 millones
Mercados locales de estaciones de televisión	41
Estaciones de televisión locales totales	61

Experiencias interactivas de medios digitales

Las plataformas digitales de Scripps generaron $ 213.4 millones en ingresos digitales en 2023, con una audiencia digital mensual promedio de 156 millones de visitantes únicos.

• Crecimiento de ingresos digitales de 8.2% año tras año
• 156 millones de visitantes digitales únicos mensuales
• Estrategia de distribución de contenido multiplataforma

Recomendaciones de contenido personalizadas

A través de Scripps News and Local News Platforms, la compañía aprovecha Algoritmos de recomendación de contenido impulsado por IA Para mejorar la participación del usuario.

Plataforma de recomendación	2023 rendimiento
Recomendaciones digitales de Scripps News	47% Aumento de la participación del usuario
Personalización de la plataforma de noticias locales	Tasa de interacción de contenido del 35%

Canales de comunicación de audiencia directa

La compañía mantiene la presencia activa de las redes sociales con 3,4 millones de seguidores combinados entre plataformas en 2023.

• Seguidores de Twitter: 1.2 millones
• Seguidores de Facebook: 1.6 millones
• Seguidores de Instagram: 600,000

Servicios de atención al cliente receptivos

Scripps invirtió $ 12.7 millones en Infraestructura de Experiencia del Cliente y tecnologías de soporte en 2023.

Métrico de soporte	2023 datos
Inversión de atención al cliente	$ 12.7 millones
Tiempo de respuesta promedio	2.3 horas
Tasa de satisfacción del cliente	88%

E.W. Scripps Company (SSP) - Modelo de negocio: canales

Estaciones de transmisión de televisión local

La compañía E.W. Scripps opera 61 estaciones de televisión locales en 41 mercados a partir de 2024. Las afiliaciones de la red incluyen:

Red	Número de estaciones
abecedario	20
NBC	15
CBS	13
ZORRO	13

Plataformas de transmisión digital

Scripps posee y opera varios canales de transmisión digital:

• Court TV (plataforma de transmisión con 50 millones de espectadores mensuales)
• Scripps News (servicio de transmisión de noticias 24/7)
• Plataforma de transmisión de televisión ión

Aplicaciones móviles

La cartera de aplicaciones móviles incluye:

Nombre de la aplicación	Usuarios activos mensuales
TV de la corte	2.5 millones
Scripps News	1.8 millones

Redes de redes sociales

Redes sociales en todas las plataformas:

Plataforma	Seguidores/suscriptores
YouTube	5.3 millones
Facebook	4.7 millones
Gorjeo	2.1 millones

Portales de contenido basados ​​en la web

Las propiedades web digitales incluyen:

• Scripps.com (sitio web corporativo)
• Courtv.com
• Scrippsnews.com
• Sitios web de la estación local (61 en total)

Alcance digital total: aproximadamente 25 millones de visitantes únicos mensuales en todas las plataformas

E.W. Scripps Company (SSP) - Modelo de negocio: segmentos de clientes

Audiencias de noticias de televisión locales

A partir de 2023, E.W. Scripps opera 61 estaciones de televisión locales en 41 mercados en los Estados Unidos. La compañía alcanza aproximadamente 30 millones de hogares de televisión.

Tipo de mercado	Número de estaciones	Alcance de la audiencia
Mercados principales	24	18 millones de hogares
Mercados de tamaño mediano	37	12 millones de hogares

Consumidores de medios digitales

Las plataformas digitales de Scripps generan aproximadamente 1.200 millones de vistas de contenido mensuales en múltiples propiedades digitales.

• Plataforma de Break Break: 45 millones de usuarios activos mensuales
• Transmisión digital de televisión ion: 500,000 espectadores concurrentes
• Sitios web de noticias locales: 22 millones de visitantes mensuales únicos

Mercados de publicidad regional

En 2022, Scripps generó $ 1.4 mil millones en ingresos por publicidad en plataformas locales y nacionales.

Segmento publicitario	Ganancia
Publicidad televisiva local	$ 980 millones
Publicidad digital	$ 420 millones

Clientes nacionales de sindicación

Scripps sirve más de 200 estaciones de televisión a través de redes nacionales de sindicación.

• TV TV de la corte: distribuido a 120 mercados de televisión
• Bounce TV: disponible en 95 mercados de televisión
• Ion Television: alcanza el 93% de los hogares de televisión estadounidense

Transmitiendo espectadores de contenido

Las plataformas de transmisión de Scripps sirven a aproximadamente 2.5 millones de suscriptores en varios canales digitales.

Plataforma de transmisión	Base de suscriptores
Transmisión de televisión de iones	1.2 millones de suscriptores
TV TV+	750,000 suscriptores
Rebotar+	550,000 suscriptores

E.W. Scripps Company (SSP) - Modelo de negocio: Estructura de costos

Gastos de producción de contenido

Según el informe anual de 2022, los gastos de producción de contenido para E.W. Scripps Company totalizaron $ 541.3 millones.

Categoría de producción de contenido	Costo anual
Producción de contenido de noticias	$ 238.7 millones
Programación de televisión local	$ 187.5 millones
Creación de contenido digital	$ 115.1 millones

Infraestructura digital de transmisión y digital

La inversión en infraestructura para 2022 fue de $ 92.6 millones.

• Equipo de transmisión de transmisión: $ 43.2 millones
• Mantenimiento de la plataforma digital: $ 32.4 millones
• Infraestructura de red: $ 17 millones

Talento y compensación de empleados

La compensación total de los empleados para 2022 alcanzó los $ 386.9 millones.

Categoría de empleado	Cantidad de compensación
Compensación ejecutiva	$ 18.3 millones
Periodista y personal de noticias	$ 214.6 millones
Personal técnico y de apoyo	$ 154 millones

Inversiones de tecnología y equipos

Las inversiones en tecnología en 2022 totalizaron $ 67.5 millones.

• Actualizaciones de tecnología digital: $ 35.2 millones
• Equipo de transmisión: $ 22.3 millones
• Infraestructura de ciberseguridad: $ 10 millones

Costos de marketing y distribución

Los gastos de marketing y distribución para 2022 fueron de $ 123.4 millones.

Canal de marketing	Gasto
Marketing digital	$ 52.7 millones
Publicidad tradicional	$ 41.6 millones
Costos de plataforma de distribución	$ 29.1 millones

E.W. Scripps Company (SSP) - Modelo de negocio: flujos de ingresos

Ventas de publicidad local

En 2023, las ventas de publicidad local para E.W. Scripps Company generaron $ 433.7 millones en ingresos. La compañía posee 61 estaciones de televisión locales en 41 mercados en los Estados Unidos.

Segmento de mercado	Ingresos ($ M)	Porcentaje de ventas de anuncios locales
Publicidad televisiva local	433.7	100%

Sindicación de los medios nacionales

Los ingresos por sindicación de los medios nacionales para 2023 alcanzaron los $ 189.2 millones. Las redes nacionales y las plataformas de sindicación de la compañía contribuyeron significativamente a este flujo de ingresos.

Plataforma de sindicación	Ingresos ($ M)
Redes Scripps	189.2

Ingresos publicitarios digitales

Los ingresos por publicidad digital para 2023 totalizaron $ 276.5 millones. Esto incluye plataformas digitales en la televisión y las propiedades en línea.

• Ingresos de publicidad digital: $ 276.5 millones
• Plataformas digitales: propiedades televisivas y en línea

Tarifas de licencias de contenido

Las tarifas de licencia de contenido generaron $ 94.6 millones en 2023. Estas tarifas provienen de licencias de contenido de televisión y programación a varias plataformas de medios.

Categoría de licencias	Ingresos ($ M)
Licencias de contenido de televisión	94.6

Servicios digitales basados ​​en suscripción

Los servicios digitales basados ​​en suscripción contribuyeron con $ 62.3 millones a los ingresos de la compañía en 2023. Esto incluye transmisión digital y suscripciones especializadas de contenido.

• Ingresos de suscripción total: $ 62.3 millones
• Servicios: plataformas de transmisión digital

Flujos de ingresos totales para 2023: $ 1,056.3 millones

The E.W. Scripps Company (SSP) - Canvas Business Model: Value Propositions

You're looking at the core value delivered by The E.W. Scripps Company as of late 2025, grounded in their recent operational and financial performance. The value propositions center on broad reach, targeted content, and operational efficiency.

A primary value is providing free, over-the-air access to local news and major network programming. The E.W. Scripps Company remains one of the nation's largest local TV broadcasters, serving communities through a portfolio of more than 60 stations in 40+ markets.

The E.W. Scripps Company delivers premium, affordable women's sports content (WNBA, NWSL) on ION. The NWSL on ION broadcasts reached more than 20 million total unique viewers during the prior year's inaugural season. ION itself is available over-the-air in more than 128 million homes as of September 2025. The commitment to women's sports continues with new additions like the SI Women's Games and the Elevance Health Women's Fort Myers Tip-Off coming in the fall of 2025.

For niche content, The E.W. Scripps Company offers programming for underserved audiences. Court TV's legal coverage is a key example, devoted to live gavel-to-gavel coverage, in-depth legal reporting, and expert analysis of important trials.

The company offers high-reach advertising inventory. Specifically, Scripps Sports serves leagues with national broadcast reach of up to 100% of TV households. This is complemented by the national reach of its other networks like ION, which is available on pay TV, connected TV, and free, ad-supported streaming platforms.

Financially, The E.W. Scripps Company is offering a leaner, more profitable Networks division. This division achieved margins of 32% in the first quarter of 2025. This performance represented an 870 basis points improvement, significantly exceeding the initial guidance range of 400 to 600 basis points.

Here's a quick look at the key metrics supporting these value propositions:

Metric Category	Specific Value/Metric	Period/Context
Networks Profitability	32% Segment Margin	Q1 2025
Networks Efficiency Gain	870 basis points Margin Improvement	Q1 2025 vs. prior period
Local Reach	More than 60 Stations	As of late 2025
ION National Reach (OTA)	More than 128 million Homes	As of September 2025
NWSL Viewership (Prior Year)	More than 20 million Total Unique Viewers	2024 Season
Scripps Sports National Reach	Up to 100% of TV Households	National Broadcast Reach
Networks Revenue	$198 million	Q1 2025

The content portfolio driving these propositions includes a variety of national networks:

• ION: General entertainment featuring women's sports.
• Court TV: Live gavel-to-gavel trial coverage.
• ION Mystery: Dramas, docuseries, and originals.
• Bounce, Grit, Laff, ION Plus, Defy TV, and TrueReal are also part of the portfolio.

Furthermore, the company is actively managing its distribution footprint. In Q1 2025, The E.W. Scripps Company completed negotiations covering 25% of its pay TV households.

The company's focus on cost control is also a value driver; first-quarter expenses in the Networks division decreased by 16% over Q1 2024. If onboarding takes 14+ days for new digital initiatives, churn risk rises, but the current cost structure seems defintely tight.

Finance: draft 13-week cash view by Friday.

The E.W. Scripps Company (SSP) - Canvas Business Model: Customer Relationships

You're looking at how The E.W. Scripps Company manages its key relationships as of late 2025. It's a mix of legacy distribution deals, aggressive digital growth, and a tight focus on financial health for investors.

Managed, long-term contracts with Pay TV distributors

The relationship with traditional Pay TV distributors (MVPDs) is governed by multi-year contracts, though this segment deals with subscriber declines. The company actively manages these renewals to maintain revenue stability. In the first quarter of 2025, The E.W. Scripps Company completed legacy distribution revenue contract negotiations covering about 25% of its pay TV households. Distribution revenue for the Local Media segment was $187 million in Q1 2025. By the third quarter of 2025, distribution revenue was reported at $186 million, which was flat year-over-year, despite ongoing subscriber losses in the pay TV industry.

Direct-to-consumer engagement via local news and network streaming apps

Engagement here is clearly shifting toward digital platforms, especially Connected TV (CTV). The Networks division is capitalizing on this distribution aggressively. CTV revenue for the Networks division grew by 41% year-over-year in the third quarter of 2025. The projected 2025 CTV revenue is set to exceed $120 million, a line item created in just a few years. Sports programming is a major driver; the WNBA season on ION saw linear and connected TV revenue grow by 92% over the 2024 season. Furthermore, WNBA games on ION attracted more than 23 million unique viewers across games and wrap shows in 2024.

Dedicated national and local advertising sales teams for core and political spend

Advertising sales relationships are segmented by core business and the cyclical nature of political spending. The contrast between election and non-election years is stark, which the sales teams must navigate. Core advertising revenue in the Local Media division showed resilience, increasing by 1.8% to $132 million in Q3 2025. In 2024, core advertising accounted for 33% of the Local Media segment's revenues. Political revenue, however, plunged in the odd year of 2025, coming in at just $5.1 million for Q3 2025, compared to $125 million in Q3 2024.

Here's a quick look at the advertising revenue dynamics across recent quarters:

Metric	Q2 2025 Amount	Q3 2025 Amount	Context/Change
Local Media Core Advertising Revenue	$137 million	$132 million	Q2 was down 1.9% year-over-year; Q3 was up 1.8% year-over-year
Political Advertising Revenue	$2.6 million	$5.1 million	Q2 was down over 90% from the prior year; Q3 was down 97.2% from 2024's $177 million
Networks Division Revenue	$206 million	$201 million	Both quarters were near-flat year-over-year

Investor relations focused on deleveraging and margin improvement

Investor communication centers heavily on balance sheet management and operational efficiency, which directly impacts stakeholder confidence. The company is actively pursuing deleveraging, with net leverage ending Q2 2025 at 4.4x, down from 4.9x at the end of Q1 2025. By the end of Q3 2025, net leverage stood at 4.6 times. Total debt was $2.7 billion as of September 30, 2025.

Key actions supporting this focus include significant debt refinancing. The E.W. Scripps Company completed transactions retiring or extending up to $1.5 billion of debt. In August 2025, the company closed on $750 million in new senior secured second-lien notes at a rate of 9.875%. Proceeds were used to pay off 2027 senior notes and pay down more than $200 million of the 2028 term loan.

Margin improvement is a concrete goal for the Networks division. The division achieved a 9 percentage-point improvement in margin year-over-year in Q2 2025. The division delivered a 27% margin in Q3 2025. Management noted that Q1 2025 saw an 870 basis points improvement, well ahead of the promised 400 to 600 basis points improvement over the preceding three quarters.

The relationship with preferred shareholders is also managed through debt reduction, as common stock dividends are prohibited until all preferred shares are redeemed. Undeclared and unpaid cumulative preferred dividends totaled $101 million as of September 30, 2025.

• The Networks division margin is on track for a full-year lift of 4-6 percentage points.
• Q1 2025 Networks division margins reached 32%.
• Asset sales, including two station sales for a total of $123 million, are part of the deleveraging strategy.

Finance: draft 13-week cash view by Friday.

The E.W. Scripps Company (SSP) - Canvas Business Model: Channels

You're looking at The E.W. Scripps Company's distribution strategy as of late 2025, and honestly, it's a story of two distinct businesses fighting for attention: the established local broadcast footprint and the rapidly growing digital networks.

Local over-the-air broadcast television (Local Media segment)

This is the bedrock, the traditional over-the-air (OTA) delivery of local news and programming. The Local Media segment is foundational, but it's navigating the cyclical nature of political advertising. For the third quarter of 2025, this segment brought in $325 million in revenue. That's a significant drop of 27% compared to the prior year, which was an election year. What matters for the day-to-day health, though, is the core advertising revenue. That number actually ticked up to $132 million in Q3 2025, showing a 1.8% increase year-over-year. The political revenue, as expected in an off-year, cratered to just $5.1 million from $125 million in Q3 2024. The segment profit reflected this, landing at nearly $53 million for the quarter, down from $161 million in the prior year's political cycle.

Traditional Pay TV systems (cable and satellite)

This channel relies on carriage agreements-the fees The E.W. Scripps Company collects for allowing cable and satellite providers to carry its local broadcast signals. This revenue stream proved remarkably stable in the third quarter of 2025. Distribution revenue, which covers these retransmission consent agreements, was $186 million, reported as flat on a year-over-year basis. This stability is key for cash flow, especially when the advertising side is facing non-political headwinds. The company is actively optimizing its portfolio, having recently announced the sale of two network-affiliated stations for total proceeds of $123 million, which supports debt paydown rather than direct channel expansion in these legacy systems.

Connected TV (CTV) platforms and virtual MVPDs (e.g., Fubo, YouTube TV)

This is where The E.W. Scripps Company is seeing its most aggressive growth, primarily feeding into the Scripps Networks division. Connected TV revenue is surging, which is a direct result of their sports strategy, particularly around women's programming. In Q3 2025, CTV revenue was up 41% year-over-year. To give you a sense of the momentum, Q2 2025 saw a 57% surge in streaming revenue, and management projects the full-year growth to exceed 35%. This digital reach helps offset softness in other areas. They are clearly prioritizing this digital path to viewers.

Free Ad-Supported Streaming TV (FAST) channels and Peacock integration

The Scripps Networks division, which houses their FAST offerings like Bounce TV, Court TV, Grit, Laff, and Scripps News, is leveraging this broad distribution. The overall Networks revenue was about flat for Q3 2025 at $201 million, down just 0.4% from the prior year, but the underlying digital strength is what's driving margin. A prime example of channel success is ION, which carries significant sports content. The WNBA season on ION saw its linear and connected TV revenue grow by 92% over the 2024 season. Sports volume on ION in the upfront cycle was up 30%, commanding premium ad rates. This focus on high-demand content across their streaming properties is what keeps the Networks division profitable, delivering a 27% margin in Q3 2025 on the back of a 7% reduction in expenses.

Here's a quick look at how the key revenue drivers within the channels stacked up in Q3 2025:

Channel/Revenue Type	Q3 2025 Amount	Year-over-Year Change (Approximate)	Segment
Local Media Total Revenue	$325 million	Down 27%	Local Media
Local Media Core Advertising Revenue	$132 million	Up 1.8%	Local Media
Local Media Distribution Revenue (Cable/Satellite)	$186 million	Flat (No Change)	Local Media
Scripps Networks Total Revenue	$201 million	Down 0.4%	Scripps Networks
Connected TV (CTV) Revenue	Not explicitly stated as total, but growth is key	Up 41%	Scripps Networks
WNBA Season on ION Revenue	Not explicitly stated as total	Up 92% (vs. 2024 season)	Scripps Networks (FAST/ION)

You can see the divergence clearly: the local advertising base is contracting outside of election years, but the distribution fees are holding steady, and the digital/streaming channels are delivering substantial growth. Finance: draft 13-week cash view by Friday.

The E.W. Scripps Company (SSP) - Canvas Business Model: Customer Segments

You're analyzing The E.W. Scripps Company's customer base as of late 2025, looking at the groups that actually pay them money for content or advertising access. Honestly, the picture is a mix of stable legacy revenue and growth areas in digital and sports.

The E.W. Scripps Company serves several distinct customer groups, each contributing to the Local Media and Scripps Networks segments. For the third quarter of 2025, total company revenue was reported at $526 million.

Pay TV providers (cable/satellite companies) paying retransmission fees

This group represents the stable, recurring revenue stream from carriage agreements. Distribution revenue, which comes from fees charged to cable and satellite companies for carrying The E.W. Scripps Company-owned stations, was $186 million in the third quarter of 2025, which was flat year-over-year.

The company actively manages these relationships; for instance, in the first quarter of 2025, The E.W. Scripps Company completed negotiations covering 25% of its pay TV households. This segment is crucial for maintaining reach across traditional distribution platforms, even as subscriber counts decline.

National advertisers seeking high-reach, live sports inventory

National advertisers buy inventory across The E.W. Scripps Company's networks and local stations, with a growing focus on premium sports content. The Scripps Networks division, which includes Ion, Court TV, and Scripps News, generated $201 million in revenue in Q3 2025.

The sports strategy is a key draw here. For example, the WNBA season on ION saw linear and connected TV revenue grow by 92% over the 2024 season. Also, demand for women's sports in the upfront cycle was strong, with sports volume up 30% and commanding premium advertising rates.

Local and regional advertisers, especially in the services category

This group primarily fuels the Local Media division's core advertising revenue. In Q3 2025, Local Media core advertising revenue was $132 million, marking an increase of 1.8% year-over-year.

The growth in this category was explicitly driven by two areas:

• The services category.
• Overall growth in national advertising flowing into local markets.

U.S. TV households, both over-the-air and pay TV subscribers

While The E.W. Scripps Company does not directly report the total number of U.S. TV households it reaches in its primary financial disclosures, the customer base is defined by the households receiving its signals, whether via over-the-air (OTA) broadcast or through the pay TV providers mentioned above. The growth in Connected TV revenue, which was up 41% in Q3 2025, shows an increasing focus on the streaming segment of the household audience.

Political campaigns and PACs (significant revenue in even-numbered years)

This segment provides a massive, cyclical boost to the Local Media division. In the non-election year Q3 2025, political revenue was only $5.1 million, representing a steep drop of 97.2% compared to the $125 million generated in the election year Q3 2024.

This dramatic swing highlights the segment's importance in even-numbered years, as the absence of this revenue exposed the underlying core business performance in 2025.

Here's a quick look at the key revenue components from the Local Media segment in Q3 2025:

Revenue Type	Q3 2025 Amount	Year-over-Year Change
Total Local Media Revenue	$325 million	Down 27%
Core Advertising Revenue	$132 million	Up 1.8%
Distribution Revenue	$186 million (Company-wide)	No change
Political Revenue	$5.1 million	Down 97.2%

The E.W. Scripps Company (SSP) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep The E.W. Scripps Company running as of late 2025. This structure is heavily influenced by content acquisition, debt servicing, and the day-to-day running of a large local and national media footprint. Honestly, the numbers show a clear focus on managing debt while integrating new sports rights costs.

Programming and Content Acquisition Costs, Including New Sports Rights

Programming costs are a primary driver, especially for the Scripps Networks division, which relies on content to fuel its Connected TV (CTV) growth. For the Local Media segment, these costs cover network affiliation fees, local sports rights, and syndicated programming. The company has been actively investing in sports rights, including agreements with the NHL's Tampa Bay Lightning, the Utah Hockey Club, and the WNBA's Las Vegas Aces, which factor into the expected expense profile for Local Media.

• Programming expenses accounted for 55% of the Scripps Networks segment's costs and expenses in 2024.
• Programming costs, including network affiliation fees, were 45% of the Local Media segment's costs and expenses in 2024.
• The company expects Local Media expenses to be flat-to-down low single digits, inclusive of the new sports rights expense for the Lightning in the fourth quarter of 2025.

Cash Interest Expense

Servicing the company's debt load is a significant, non-discretionary cost. Following significant refinancing activities in 2025, the guidance for cash interest paid reflects the new debt structure.

The updated guidance for full-year 2025 cash interest paid is between $170 million to $175 million. This is a critical figure to track against free cash flow generation.

Network Affiliate Fees Paid to Major Broadcast Networks

These fees are embedded within the overall programming costs for the Local Media segment. While a specific standalone dollar amount for 2025 affiliate fees isn't itemized in the latest releases, they are a component of the segment's operating expenses.

Operating Expenses for Local Stations and National Network Infrastructure

Operating expenses cover everything from station overhead and shared services to the costs of running the national networks like ION, Bounce TV, and Court TV. The company has been actively managing these costs, often citing savings from restructuring efforts.

Here's a look at the reported segment and corporate expenses for 2025 periods:

Expense Category/Period	Amount (Millions USD)
Costs and expenses for segments, shared services and corporate (YTD through Q3 2025)	$1,400
Costs and expenses for segments, shared services and corporate (YTD through Q2 2025)	$911
Segment, shared services and corporate expenses (Q3 2025)	$449
Segment, shared services and corporate expenses (Q2 2025)	$457
Scripps Networks segment expenses (Q3 2025)	$148

The Scripps Networks division showed expense discipline, with Q3 2025 segment expenses down 7.5% compared to the year-ago quarter, partly due to operational reductions at Scripps News.

Restructuring and Financing Transaction Costs

These are non-recurring or irregular costs related to balance sheet management and operational efficiency drives. The third quarter of 2025 saw several notable charges related to debt management.

For the third quarter of 2025, the following charges were recorded:

Specific Cost Item (Q3 2025)	Amount (Millions USD)
Loss on extinguishment of debt	$7.6
Financing transaction costs	$6.5
Restructuring costs	$2.7

Looking at the year-to-date through Q3 2025, the cumulative impact of these items was higher:

• Financing transaction costs (YTD through Q3 2025): $44.5 million.
• Loss on extinguishment of debt (YTD through Q3 2025): $10.6 million.
• Restructuring costs (YTD through Q3 2025): $7.5 million.

Finance: draft 13-week cash view by Friday.

The E.W. Scripps Company (SSP) - Canvas Business Model: Revenue Streams

You're looking at how The E.W. Scripps Company brings in money as of late 2025, focusing on the hard numbers from their latest reports.

The revenue streams are clearly segmented across their Local Media and Scripps Networks divisions, with significant one-time gains from asset sales helping the balance sheet.

The core revenue components for the third quarter of 2025 are detailed below:

Revenue Category	Q3 2025 Amount	Year-over-Year Comparison Note
Distribution Revenue (Retransmission)	$186 million	Reported as flat compared to Q3 2024.
Core Advertising Revenue (Local & National)	$132 million	Increased by 1.8% over Q3 2024.
Political Advertising Revenue	$5.1 million	Significantly lower due to being an off-cycle quarter (Q3 2024 was $125 million).
Scripps Networks Revenue (Total)	$201 million	Reported as about flat for Q3, with a 41% growth in Connected TV revenue.

The company is actively optimizing its portfolio, which generates non-recurring revenue streams.

• Other revenue includes proceeds from strategic asset sales, such as the $123 million total from the announced sales of two network-affiliated stations.
• The sale of WRTV in Indianapolis to Circle City Broadcasting was valued at $83 million.
• The sale of WFTX in Fort Myers/Naples to Sun Broadcasting was valued at $40 million.

The digital and streaming side shows strong momentum, even if it doesn't fully offset the cyclical nature of local advertising.

The Connected TV (CTV) advertising revenue stream is a key growth area, projected to exceed $120 million for the full-year 2025. That CTV segment saw revenue growth of 41% in the third quarter alone, which helped balance softness from economic uncertainty elsewhere. The Networks division delivered a 27% margin in the quarter, partly due to this digital distribution strength.

You should note the political revenue drop; it was only $5.1 million in Q3 2025, compared to $125 million in the election-heavy Q3 2024. That's a massive swing, defintely exposing the core business performance.

Here's a quick look at the Q3 2025 Local Media revenue components:

• Distribution revenue: $186 million.
• Core advertising revenue: $132 million.
• Political advertising revenue: $5.1 million.

Finance: draft 13-week cash view by Friday.