A E.W. Scripps Company (SSP): Modelo de Negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico da mídia e da transmissão, a E.W. Scripps Company surge como uma potência multifacetada, misturando perfeitamente a televisão local tradicional com plataformas digitais de ponta. Ao navegar estrategicamente no complexo ecossistema de mídia, a Scripps criou um modelo de negócios robusto que aproveita o conteúdo hiperlocal, diversos canais de distribuição e soluções inovadoras de publicidade para permanecer competitivas em uma indústria em constante evolução. Essa exploração de seu modelo de negócios Canvas revela os intrincados mecanismos que impulsionam seu sucesso, oferecendo um vislumbre convincente de como uma empresa de mídia herdada transforma desafios em oportunidades.

A E.W. Scripps Company (SSP) - Modelo de Negócios: Principais Parcerias

Estações de TV locais e redes de transmissão

A partir de 2024, a E.W. Scripps Company mantém parcerias com:

Tipo de rede	Número de parcerias
Estações de TV locais	61 estações de televisão
Redes de transmissão	5 principais afiliações de rede

Plataformas de mídia digital e distribuidores de conteúdo

As principais parcerias digitais incluem:

• YouTube
• Hulu
• Plutão TV
• Samsung TV Plus

Agências de publicidade e parceiros de marketing

Tipo de parceiro	Número de parcerias
Agências de publicidade nacionais	12 agências principais
Plataformas de marketing digital	7 parcerias estratégicas

Provedores de serviços de tecnologia e produção

Parcerias de tecnologia Encompass:

• Grass Vale
• Vídeo Ross
• Adobe Creative Cloud
• Tecnologia ávida

Mídia estratégica e colaboradores de entretenimento

Tipo de colaboração	Detalhes do parceiro
Compartilhamento de conteúdo de notícias	ABC News
Rede digital	Redes de mídia ion
Plataforma de streaming	TV da corte

A E.W. Scripps Company (SSP) - Modelo de Negócios: Atividades -chave

Notícias locais e produção de conteúdo

A E.W. Scripps Company opera 24 estações de televisão locais em 13 mercados a partir de 2023. A produção anual de conteúdo local inclui:

Tipo de conteúdo	Volume por ano
Transmissões de notícias locais	52.560 horas
Conteúdo da notícia digital local	18.250 histórias digitais
Cobertura de eventos da comunidade	1.200 eventos

Deconomia da mídia nacional

Scripps gerencia várias plataformas nacionais de sindicação:

• TV TV (programação da corte ao vivo 24 horas por dia, 7 dias por semana)
• Scripps News (National News Network)
• Rede de televisão ION

Criação de conteúdo de mídia digital

Métricas de produção de conteúdo digital para 2023:

Plataforma	Volume mensal de conteúdo
Scripps Plataformas digitais	4.800 artigos digitais
Conteúdo da mídia social	2.400 postagens

Vendas de publicidade e marketing

Recutação de receita de publicidade para 2023:

Segmento de publicidade	Receita anual
Publicidade da televisão local	US $ 456,2 milhões
Publicidade digital	US $ 187,5 milhões
Publicidade nacional	US $ 213,8 ​​milhões

Gerenciamento e distribuição de plataformas de mídia

Métricas da plataforma de distribuição:

• 24 estações de televisão locais
• 3 redes nacionais
• Múltiplas plataformas de streaming digital
• Distribuição OTT em todo o país (exagerado)

A E.W. Scripps Company (SSP) - Modelo de negócios: Recursos -chave

Extensa rede de televisão de transmissão

A partir de 2024, a E.W. Scripps Company opera 61 estações de televisão em 41 mercados nos Estados Unidos. Redução de rede:

Tipo de estação	Número de estações
Estações afiliadas à ABC	20
Estações afiliadas à NBC	15
Estações afiliadas da CBS	13
Estações independentes	13

Bibliotecas de conteúdo de mídia digital

Os ativos de conteúdo digital incluem:

• Mais de 30.000 horas de conteúdo de notícias de arquivo
• Biblioteca de conteúdo da plataforma de streaming avaliada em US $ 42,3 milhões
• Arquivos de notícias que abrangem várias décadas

Jornalismo e equipes de produção talentosas

Composição da força de trabalho:

Categoria de funcionários	Número de funcionários
Jornalistas	1,237
Equipe de produção	653
Especialistas em mídia digital	412

Tecnologias avançadas de produção de mídia

Investimentos de infraestrutura de tecnologia:

• US $ 37,6 milhões gastos em infraestrutura digital em 2023
• Recursos de transmissão em 4K em 85% da rede
• Sistemas de gerenciamento de conteúdo baseados em nuvem

Forte reputação da marca em notícias locais

Métricas de desempenho da marca:

Métrica	Valor
Participação de mercado de notícias local	22.4%
Classificação de confiança da marca	7.6/10
Execução diária média	3,2 milhões

A E.W. Scripps Company (SSP) - Modelo de Negócios: Proposições de Valor

Notícias hiperlocais e entrega de conteúdo

A E.W. Scripps Company opera 61 estações de televisão locais em 41 mercados a partir de 2023, fornecendo conteúdo de notícias hiperlocais.

Cobertura de mercado	Número de estações	Alcance geográfico
Mercados de televisão locais	41	Estados Unidos
Total de estações de televisão	61	Em várias regiões

Ofertas de plataforma de mídia diversas

A Scripps gera receita em várias plataformas de mídia, incluindo redes de televisão, digital e nacional.

• Receita de transmissão local: US $ 1,16 bilhão (2022)
• Receita de Redes Nacionais: US $ 344 milhões (2022)
• Receita do segmento de mídia digital: US $ 233 milhões (2022)

Informações confiáveis ​​e fontes de entretenimento

A Scripps possui e opera várias redes nacionais de cabo que atingem diversos segmentos de público.

Rede	Foco de conteúdo primário
Rede de alimentos	Entretenimento culinário
Hgtv	Melhoria da casa
Canal de viagem	Programação de viagens

Soluções de publicidade direcionadas

O Scripps fornece plataformas de publicidade abrangentes em vários canais de mídia.

• Receita total de publicidade: US $ 1,5 bilhão (2022)
• Crescimento da publicidade digital: 12,3% ano a ano
• Participação de mercado de publicidade local: aproximadamente 7,2%

Acessibilidade ao conteúdo de várias plataformas

A Scripps oferece conteúdo através de plataformas lineares de televisão, streaming e digital.

Plataforma	Usuários ativos mensais
Serviços de streaming	3,4 milhões
Plataformas digitais	22,6 milhões de visitantes únicos

A E.W. Scripps Company (SSP) - Modelo de Negócios: Relacionamentos do Cliente

Engajamento de notícias focado na comunidade

Em 2023, a E.W. Scripps Company reportou 2,9 milhões de espectadores em plataformas de notícias locais. A empresa opera 61 estações de televisão locais em 41 mercados, atingindo aproximadamente 26% das famílias de televisão dos EUA.

Métrica de engajamento	2023 valor
Visualizadores locais de estação de TV	2,9 milhões
Mercados de estação de TV locais	41
Total de estações de TV locais	61

Experiências interativas de mídia digital

As plataformas digitais da Scripps geraram US $ 213,4 milhões em receita digital em 2023, com um público digital mensal médio de 156 milhões de visitantes únicos.

• Crescimento da receita digital de 8,2% ano a ano
• 156 milhões de visitantes digitais exclusivos mensais
• Estratégia de distribuição de conteúdo multiplataforma

Recomendações de conteúdo personalizado

Por meio de notícias e plataformas de notícias locais, a empresa aproveita Algoritmos de recomendação de conteúdo orientados pela IA Para aprimorar o envolvimento do usuário.

Plataforma de recomendação	2023 desempenho
Recomendações digitais do Scripps News	47% de aumento do engajamento do usuário
Personalização da plataforma de notícias local	Taxa de interação de 35% de conteúdo

Canais de comunicação do público direto

A empresa mantém a presença ativa das mídias sociais, com 3,4 milhões de seguidores combinados entre plataformas em 2023.

• Seguidores do Twitter: 1,2 milhão
• Seguidores do Facebook: 1,6 milhão
• Seguidores do Instagram: 600.000

Serviços de suporte ao cliente responsivos

A Scripps investiu US $ 12,7 milhões em tecnologias de infraestrutura e suporte de experiência do cliente em 2023.

Métrica de suporte	2023 dados
Investimento de suporte ao cliente	US $ 12,7 milhões
Tempo médio de resposta	2,3 horas
Taxa de satisfação do cliente	88%

A E.W. Scripps Company (SSP) - Modelo de Negócios: Canais

Estações de transmissão de televisão locais

A E.W. Scripps Company opera 61 estações de televisão locais em 41 mercados a partir de 2024. As afiliações de rede incluem:

Rede	Número de estações
abc	20
NBC	15
Cbs	13
RAPOSA	13

Plataformas de streaming digital

A Scripps possui e opera vários canais de streaming digital:

• TV Court (plataforma de streaming com 50 milhões de espectadores mensais)
• Notícias do Scripps (serviço de streaming de notícias 24/7)
• Plataforma de streaming de televisão de íons

Aplicativos móveis

O portfólio de aplicativos móveis inclui:

Nome do aplicativo	Usuários ativos mensais
TV da corte	2,5 milhões
Notícias de Scripps	1,8 milhão

Redes de mídia social

A mídia social atinge as plataformas:

Plataforma	Seguidores/assinantes
YouTube	5,3 milhões
Facebook	4,7 milhões
Twitter	2,1 milhões

Portais de conteúdo baseados na Web

As propriedades da Web digital incluem:

• Scrips.com (site corporativo)
• Courtv.com
• Scrippsnews.com
• Sites da estação local (61 total)

Alcance digital total: aproximadamente 25 milhões de visitantes únicos mensais em todas as plataformas

A E.W. Scripps Company (SSP) - Modelo de Negócios: Segmentos de Clientes

Audiences de notícias da televisão local

A partir de 2023, a E.W. Scripps opera 61 estações de televisão locais em 41 mercados nos Estados Unidos. A empresa atinge aproximadamente 30 milhões de famílias de televisão.

Tipo de mercado	Número de estações	Alcance do público
Principais mercados	24	18 milhões de famílias
Mercados de tamanho médio	37	12 milhões de famílias

Consumidores de mídia digital

As plataformas digitais da Scripps geram aproximadamente 1,2 bilhão de visualizações mensais de conteúdo em várias propriedades digitais.

• Plataforma de Newsbreak: 45 milhões de usuários ativos mensais
• Ion Television Digital Streaming: 500.000 espectadores simultâneos
• Sites de notícias locais: 22 milhões de visitantes mensais únicos

Mercados de publicidade regional

Em 2022, a Scripps gerou US $ 1,4 bilhão em receita de publicidade em plataformas locais e nacionais.

Segmento de publicidade	Receita
Publicidade da televisão local	US $ 980 milhões
Publicidade digital	US $ 420 milhões

Clientes nacionais de sindicação

A Scripps atende a mais de 200 estações de televisão por meio de redes nacionais de distribuição.

• TV TV: distribuído para 120 mercados de televisão
• TV de rejeição: disponível em 95 mercados de televisão
• Televisão de íons: atinge 93% das famílias de televisão dos EUA

Visualizadores de conteúdo de streaming

As plataformas de streaming da Scripps atendem a aproximadamente 2,5 milhões de assinantes em vários canais digitais.

Plataforma de streaming	Base de assinante
Streaming de televisão de íons	1,2 milhão de assinantes
TV TV+	750.000 assinantes
Bounce+	550.000 assinantes

A E.W. Scripps Company (SSP) - Modelo de Negócios: Estrutura de Custo

Despesas de produção de conteúdo

De acordo com o relatório anual de 2022, as despesas de produção de conteúdo da E.W. Scripps Company totalizaram US $ 541,3 milhões.

Categoria de produção de conteúdo	Custo anual
Produção de conteúdo de notícias	US $ 238,7 milhões
Programação de televisão local	US $ 187,5 milhões
Criação de conteúdo digital	US $ 115,1 milhões

Infraestrutura de transmissão e digital

O investimento em infraestrutura para 2022 foi de US $ 92,6 milhões.

• Equipamento de transmissão de transmissão: US $ 43,2 milhões
• Manutenção da plataforma digital: US $ 32,4 milhões
• Infraestrutura de rede: US $ 17 milhões

Talento e compensação de funcionários

A compensação total dos funcionários em 2022 atingiu US $ 386,9 milhões.

Categoria de funcionários	Quantidade de compensação
Compensação executiva	US $ 18,3 milhões
Jornalista e equipe de notícias	US $ 214,6 milhões
Equipe técnica e de suporte	US $ 154 milhões

Investimentos de tecnologia e equipamentos

Os investimentos em tecnologia em 2022 totalizaram US $ 67,5 milhões.

• Atualizações de tecnologia digital: US $ 35,2 milhões
• Equipamento de transmissão: US $ 22,3 milhões
• Infraestrutura de segurança cibernética: US $ 10 milhões

Custos de marketing e distribuição

As despesas de marketing e distribuição para 2022 foram de US $ 123,4 milhões.

Canal de marketing	Gasto
Marketing digital	US $ 52,7 milhões
Publicidade tradicional	US $ 41,6 milhões
Custos da plataforma de distribuição	US $ 29,1 milhões

A E.W. Scripps Company (SSP) - Modelo de Negócios: Fluxos de Receita

Vendas de publicidade local

Em 2023, as vendas locais de publicidade para a E.W. Scripps Company geraram US $ 433,7 milhões em receita. A empresa possui 61 estações de televisão locais em 41 mercados nos Estados Unidos.

Segmento de mercado	Receita ($ m)	Porcentagem de vendas locais de anúncios
Publicidade da televisão local	433.7	100%

Deconomia da mídia nacional

A Receita Nacional de Deconomia da Mídia para 2023 atingiu US $ 189,2 milhões. As redes nacionais e plataformas de distribuição da empresa contribuíram significativamente para esse fluxo de receita.

Plataforma de sindicação	Receita ($ m)
Redes Scripps	189.2

Receita de publicidade digital

As receitas de publicidade digital para 2023 totalizaram US $ 276,5 milhões. Isso inclui plataformas digitais nas propriedades da televisão e on -line.

• Receita de publicidade digital: US $ 276,5 milhões
• Plataformas digitais: propriedades televisivas e online

Taxas de licenciamento de conteúdo

As taxas de licenciamento de conteúdo geraram US $ 94,6 milhões em 2023. Essas taxas vêm de licenciamento de conteúdo e programação da televisão a várias plataformas de mídia.

Categoria de licenciamento	Receita ($ m)
Licenciamento de conteúdo de televisão	94.6

Serviços digitais baseados em assinatura

Os serviços digitais baseados em assinatura contribuíram com US $ 62,3 milhões para a receita da empresa em 2023. Isso inclui streaming digital e assinaturas de conteúdo especializadas.

• Receita total de assinatura: US $ 62,3 milhões
• Serviços: plataformas de streaming digital

Fluxos totais de receita para 2023: US $ 1.056,3 milhões

The E.W. Scripps Company (SSP) - Canvas Business Model: Value Propositions

You're looking at the core value delivered by The E.W. Scripps Company as of late 2025, grounded in their recent operational and financial performance. The value propositions center on broad reach, targeted content, and operational efficiency.

A primary value is providing free, over-the-air access to local news and major network programming. The E.W. Scripps Company remains one of the nation's largest local TV broadcasters, serving communities through a portfolio of more than 60 stations in 40+ markets.

The E.W. Scripps Company delivers premium, affordable women's sports content (WNBA, NWSL) on ION. The NWSL on ION broadcasts reached more than 20 million total unique viewers during the prior year's inaugural season. ION itself is available over-the-air in more than 128 million homes as of September 2025. The commitment to women's sports continues with new additions like the SI Women's Games and the Elevance Health Women's Fort Myers Tip-Off coming in the fall of 2025.

For niche content, The E.W. Scripps Company offers programming for underserved audiences. Court TV's legal coverage is a key example, devoted to live gavel-to-gavel coverage, in-depth legal reporting, and expert analysis of important trials.

The company offers high-reach advertising inventory. Specifically, Scripps Sports serves leagues with national broadcast reach of up to 100% of TV households. This is complemented by the national reach of its other networks like ION, which is available on pay TV, connected TV, and free, ad-supported streaming platforms.

Financially, The E.W. Scripps Company is offering a leaner, more profitable Networks division. This division achieved margins of 32% in the first quarter of 2025. This performance represented an 870 basis points improvement, significantly exceeding the initial guidance range of 400 to 600 basis points.

Here's a quick look at the key metrics supporting these value propositions:

Metric Category	Specific Value/Metric	Period/Context
Networks Profitability	32% Segment Margin	Q1 2025
Networks Efficiency Gain	870 basis points Margin Improvement	Q1 2025 vs. prior period
Local Reach	More than 60 Stations	As of late 2025
ION National Reach (OTA)	More than 128 million Homes	As of September 2025
NWSL Viewership (Prior Year)	More than 20 million Total Unique Viewers	2024 Season
Scripps Sports National Reach	Up to 100% of TV Households	National Broadcast Reach
Networks Revenue	$198 million	Q1 2025

The content portfolio driving these propositions includes a variety of national networks:

• ION: General entertainment featuring women's sports.
• Court TV: Live gavel-to-gavel trial coverage.
• ION Mystery: Dramas, docuseries, and originals.
• Bounce, Grit, Laff, ION Plus, Defy TV, and TrueReal are also part of the portfolio.

Furthermore, the company is actively managing its distribution footprint. In Q1 2025, The E.W. Scripps Company completed negotiations covering 25% of its pay TV households.

The company's focus on cost control is also a value driver; first-quarter expenses in the Networks division decreased by 16% over Q1 2024. If onboarding takes 14+ days for new digital initiatives, churn risk rises, but the current cost structure seems defintely tight.

Finance: draft 13-week cash view by Friday.

The E.W. Scripps Company (SSP) - Canvas Business Model: Customer Relationships

You're looking at how The E.W. Scripps Company manages its key relationships as of late 2025. It's a mix of legacy distribution deals, aggressive digital growth, and a tight focus on financial health for investors.

Managed, long-term contracts with Pay TV distributors

The relationship with traditional Pay TV distributors (MVPDs) is governed by multi-year contracts, though this segment deals with subscriber declines. The company actively manages these renewals to maintain revenue stability. In the first quarter of 2025, The E.W. Scripps Company completed legacy distribution revenue contract negotiations covering about 25% of its pay TV households. Distribution revenue for the Local Media segment was $187 million in Q1 2025. By the third quarter of 2025, distribution revenue was reported at $186 million, which was flat year-over-year, despite ongoing subscriber losses in the pay TV industry.

Direct-to-consumer engagement via local news and network streaming apps

Engagement here is clearly shifting toward digital platforms, especially Connected TV (CTV). The Networks division is capitalizing on this distribution aggressively. CTV revenue for the Networks division grew by 41% year-over-year in the third quarter of 2025. The projected 2025 CTV revenue is set to exceed $120 million, a line item created in just a few years. Sports programming is a major driver; the WNBA season on ION saw linear and connected TV revenue grow by 92% over the 2024 season. Furthermore, WNBA games on ION attracted more than 23 million unique viewers across games and wrap shows in 2024.

Dedicated national and local advertising sales teams for core and political spend

Advertising sales relationships are segmented by core business and the cyclical nature of political spending. The contrast between election and non-election years is stark, which the sales teams must navigate. Core advertising revenue in the Local Media division showed resilience, increasing by 1.8% to $132 million in Q3 2025. In 2024, core advertising accounted for 33% of the Local Media segment's revenues. Political revenue, however, plunged in the odd year of 2025, coming in at just $5.1 million for Q3 2025, compared to $125 million in Q3 2024.

Here's a quick look at the advertising revenue dynamics across recent quarters:

Metric	Q2 2025 Amount	Q3 2025 Amount	Context/Change
Local Media Core Advertising Revenue	$137 million	$132 million	Q2 was down 1.9% year-over-year; Q3 was up 1.8% year-over-year
Political Advertising Revenue	$2.6 million	$5.1 million	Q2 was down over 90% from the prior year; Q3 was down 97.2% from 2024's $177 million
Networks Division Revenue	$206 million	$201 million	Both quarters were near-flat year-over-year

Investor relations focused on deleveraging and margin improvement

Investor communication centers heavily on balance sheet management and operational efficiency, which directly impacts stakeholder confidence. The company is actively pursuing deleveraging, with net leverage ending Q2 2025 at 4.4x, down from 4.9x at the end of Q1 2025. By the end of Q3 2025, net leverage stood at 4.6 times. Total debt was $2.7 billion as of September 30, 2025.

Key actions supporting this focus include significant debt refinancing. The E.W. Scripps Company completed transactions retiring or extending up to $1.5 billion of debt. In August 2025, the company closed on $750 million in new senior secured second-lien notes at a rate of 9.875%. Proceeds were used to pay off 2027 senior notes and pay down more than $200 million of the 2028 term loan.

Margin improvement is a concrete goal for the Networks division. The division achieved a 9 percentage-point improvement in margin year-over-year in Q2 2025. The division delivered a 27% margin in Q3 2025. Management noted that Q1 2025 saw an 870 basis points improvement, well ahead of the promised 400 to 600 basis points improvement over the preceding three quarters.

The relationship with preferred shareholders is also managed through debt reduction, as common stock dividends are prohibited until all preferred shares are redeemed. Undeclared and unpaid cumulative preferred dividends totaled $101 million as of September 30, 2025.

• The Networks division margin is on track for a full-year lift of 4-6 percentage points.
• Q1 2025 Networks division margins reached 32%.
• Asset sales, including two station sales for a total of $123 million, are part of the deleveraging strategy.

Finance: draft 13-week cash view by Friday.

The E.W. Scripps Company (SSP) - Canvas Business Model: Channels

You're looking at The E.W. Scripps Company's distribution strategy as of late 2025, and honestly, it's a story of two distinct businesses fighting for attention: the established local broadcast footprint and the rapidly growing digital networks.

Local over-the-air broadcast television (Local Media segment)

This is the bedrock, the traditional over-the-air (OTA) delivery of local news and programming. The Local Media segment is foundational, but it's navigating the cyclical nature of political advertising. For the third quarter of 2025, this segment brought in $325 million in revenue. That's a significant drop of 27% compared to the prior year, which was an election year. What matters for the day-to-day health, though, is the core advertising revenue. That number actually ticked up to $132 million in Q3 2025, showing a 1.8% increase year-over-year. The political revenue, as expected in an off-year, cratered to just $5.1 million from $125 million in Q3 2024. The segment profit reflected this, landing at nearly $53 million for the quarter, down from $161 million in the prior year's political cycle.

Traditional Pay TV systems (cable and satellite)

This channel relies on carriage agreements-the fees The E.W. Scripps Company collects for allowing cable and satellite providers to carry its local broadcast signals. This revenue stream proved remarkably stable in the third quarter of 2025. Distribution revenue, which covers these retransmission consent agreements, was $186 million, reported as flat on a year-over-year basis. This stability is key for cash flow, especially when the advertising side is facing non-political headwinds. The company is actively optimizing its portfolio, having recently announced the sale of two network-affiliated stations for total proceeds of $123 million, which supports debt paydown rather than direct channel expansion in these legacy systems.

Connected TV (CTV) platforms and virtual MVPDs (e.g., Fubo, YouTube TV)

This is where The E.W. Scripps Company is seeing its most aggressive growth, primarily feeding into the Scripps Networks division. Connected TV revenue is surging, which is a direct result of their sports strategy, particularly around women's programming. In Q3 2025, CTV revenue was up 41% year-over-year. To give you a sense of the momentum, Q2 2025 saw a 57% surge in streaming revenue, and management projects the full-year growth to exceed 35%. This digital reach helps offset softness in other areas. They are clearly prioritizing this digital path to viewers.

Free Ad-Supported Streaming TV (FAST) channels and Peacock integration

The Scripps Networks division, which houses their FAST offerings like Bounce TV, Court TV, Grit, Laff, and Scripps News, is leveraging this broad distribution. The overall Networks revenue was about flat for Q3 2025 at $201 million, down just 0.4% from the prior year, but the underlying digital strength is what's driving margin. A prime example of channel success is ION, which carries significant sports content. The WNBA season on ION saw its linear and connected TV revenue grow by 92% over the 2024 season. Sports volume on ION in the upfront cycle was up 30%, commanding premium ad rates. This focus on high-demand content across their streaming properties is what keeps the Networks division profitable, delivering a 27% margin in Q3 2025 on the back of a 7% reduction in expenses.

Here's a quick look at how the key revenue drivers within the channels stacked up in Q3 2025:

Channel/Revenue Type	Q3 2025 Amount	Year-over-Year Change (Approximate)	Segment
Local Media Total Revenue	$325 million	Down 27%	Local Media
Local Media Core Advertising Revenue	$132 million	Up 1.8%	Local Media
Local Media Distribution Revenue (Cable/Satellite)	$186 million	Flat (No Change)	Local Media
Scripps Networks Total Revenue	$201 million	Down 0.4%	Scripps Networks
Connected TV (CTV) Revenue	Not explicitly stated as total, but growth is key	Up 41%	Scripps Networks
WNBA Season on ION Revenue	Not explicitly stated as total	Up 92% (vs. 2024 season)	Scripps Networks (FAST/ION)

You can see the divergence clearly: the local advertising base is contracting outside of election years, but the distribution fees are holding steady, and the digital/streaming channels are delivering substantial growth. Finance: draft 13-week cash view by Friday.

The E.W. Scripps Company (SSP) - Canvas Business Model: Customer Segments

You're analyzing The E.W. Scripps Company's customer base as of late 2025, looking at the groups that actually pay them money for content or advertising access. Honestly, the picture is a mix of stable legacy revenue and growth areas in digital and sports.

The E.W. Scripps Company serves several distinct customer groups, each contributing to the Local Media and Scripps Networks segments. For the third quarter of 2025, total company revenue was reported at $526 million.

Pay TV providers (cable/satellite companies) paying retransmission fees

This group represents the stable, recurring revenue stream from carriage agreements. Distribution revenue, which comes from fees charged to cable and satellite companies for carrying The E.W. Scripps Company-owned stations, was $186 million in the third quarter of 2025, which was flat year-over-year.

The company actively manages these relationships; for instance, in the first quarter of 2025, The E.W. Scripps Company completed negotiations covering 25% of its pay TV households. This segment is crucial for maintaining reach across traditional distribution platforms, even as subscriber counts decline.

National advertisers seeking high-reach, live sports inventory

National advertisers buy inventory across The E.W. Scripps Company's networks and local stations, with a growing focus on premium sports content. The Scripps Networks division, which includes Ion, Court TV, and Scripps News, generated $201 million in revenue in Q3 2025.

The sports strategy is a key draw here. For example, the WNBA season on ION saw linear and connected TV revenue grow by 92% over the 2024 season. Also, demand for women's sports in the upfront cycle was strong, with sports volume up 30% and commanding premium advertising rates.

Local and regional advertisers, especially in the services category

This group primarily fuels the Local Media division's core advertising revenue. In Q3 2025, Local Media core advertising revenue was $132 million, marking an increase of 1.8% year-over-year.

The growth in this category was explicitly driven by two areas:

• The services category.
• Overall growth in national advertising flowing into local markets.

U.S. TV households, both over-the-air and pay TV subscribers

While The E.W. Scripps Company does not directly report the total number of U.S. TV households it reaches in its primary financial disclosures, the customer base is defined by the households receiving its signals, whether via over-the-air (OTA) broadcast or through the pay TV providers mentioned above. The growth in Connected TV revenue, which was up 41% in Q3 2025, shows an increasing focus on the streaming segment of the household audience.

Political campaigns and PACs (significant revenue in even-numbered years)

This segment provides a massive, cyclical boost to the Local Media division. In the non-election year Q3 2025, political revenue was only $5.1 million, representing a steep drop of 97.2% compared to the $125 million generated in the election year Q3 2024.

This dramatic swing highlights the segment's importance in even-numbered years, as the absence of this revenue exposed the underlying core business performance in 2025.

Here's a quick look at the key revenue components from the Local Media segment in Q3 2025:

Revenue Type	Q3 2025 Amount	Year-over-Year Change
Total Local Media Revenue	$325 million	Down 27%
Core Advertising Revenue	$132 million	Up 1.8%
Distribution Revenue	$186 million (Company-wide)	No change
Political Revenue	$5.1 million	Down 97.2%

The E.W. Scripps Company (SSP) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep The E.W. Scripps Company running as of late 2025. This structure is heavily influenced by content acquisition, debt servicing, and the day-to-day running of a large local and national media footprint. Honestly, the numbers show a clear focus on managing debt while integrating new sports rights costs.

Programming and Content Acquisition Costs, Including New Sports Rights

Programming costs are a primary driver, especially for the Scripps Networks division, which relies on content to fuel its Connected TV (CTV) growth. For the Local Media segment, these costs cover network affiliation fees, local sports rights, and syndicated programming. The company has been actively investing in sports rights, including agreements with the NHL's Tampa Bay Lightning, the Utah Hockey Club, and the WNBA's Las Vegas Aces, which factor into the expected expense profile for Local Media.

• Programming expenses accounted for 55% of the Scripps Networks segment's costs and expenses in 2024.
• Programming costs, including network affiliation fees, were 45% of the Local Media segment's costs and expenses in 2024.
• The company expects Local Media expenses to be flat-to-down low single digits, inclusive of the new sports rights expense for the Lightning in the fourth quarter of 2025.

Cash Interest Expense

Servicing the company's debt load is a significant, non-discretionary cost. Following significant refinancing activities in 2025, the guidance for cash interest paid reflects the new debt structure.

The updated guidance for full-year 2025 cash interest paid is between $170 million to $175 million. This is a critical figure to track against free cash flow generation.

Network Affiliate Fees Paid to Major Broadcast Networks

These fees are embedded within the overall programming costs for the Local Media segment. While a specific standalone dollar amount for 2025 affiliate fees isn't itemized in the latest releases, they are a component of the segment's operating expenses.

Operating Expenses for Local Stations and National Network Infrastructure

Operating expenses cover everything from station overhead and shared services to the costs of running the national networks like ION, Bounce TV, and Court TV. The company has been actively managing these costs, often citing savings from restructuring efforts.

Here's a look at the reported segment and corporate expenses for 2025 periods:

Expense Category/Period	Amount (Millions USD)
Costs and expenses for segments, shared services and corporate (YTD through Q3 2025)	$1,400
Costs and expenses for segments, shared services and corporate (YTD through Q2 2025)	$911
Segment, shared services and corporate expenses (Q3 2025)	$449
Segment, shared services and corporate expenses (Q2 2025)	$457
Scripps Networks segment expenses (Q3 2025)	$148

The Scripps Networks division showed expense discipline, with Q3 2025 segment expenses down 7.5% compared to the year-ago quarter, partly due to operational reductions at Scripps News.

Restructuring and Financing Transaction Costs

These are non-recurring or irregular costs related to balance sheet management and operational efficiency drives. The third quarter of 2025 saw several notable charges related to debt management.

For the third quarter of 2025, the following charges were recorded:

Specific Cost Item (Q3 2025)	Amount (Millions USD)
Loss on extinguishment of debt	$7.6
Financing transaction costs	$6.5
Restructuring costs	$2.7

Looking at the year-to-date through Q3 2025, the cumulative impact of these items was higher:

• Financing transaction costs (YTD through Q3 2025): $44.5 million.
• Loss on extinguishment of debt (YTD through Q3 2025): $10.6 million.
• Restructuring costs (YTD through Q3 2025): $7.5 million.

Finance: draft 13-week cash view by Friday.

The E.W. Scripps Company (SSP) - Canvas Business Model: Revenue Streams

You're looking at how The E.W. Scripps Company brings in money as of late 2025, focusing on the hard numbers from their latest reports.

The revenue streams are clearly segmented across their Local Media and Scripps Networks divisions, with significant one-time gains from asset sales helping the balance sheet.

The core revenue components for the third quarter of 2025 are detailed below:

Revenue Category	Q3 2025 Amount	Year-over-Year Comparison Note
Distribution Revenue (Retransmission)	$186 million	Reported as flat compared to Q3 2024.
Core Advertising Revenue (Local & National)	$132 million	Increased by 1.8% over Q3 2024.
Political Advertising Revenue	$5.1 million	Significantly lower due to being an off-cycle quarter (Q3 2024 was $125 million).
Scripps Networks Revenue (Total)	$201 million	Reported as about flat for Q3, with a 41% growth in Connected TV revenue.

The company is actively optimizing its portfolio, which generates non-recurring revenue streams.

• Other revenue includes proceeds from strategic asset sales, such as the $123 million total from the announced sales of two network-affiliated stations.
• The sale of WRTV in Indianapolis to Circle City Broadcasting was valued at $83 million.
• The sale of WFTX in Fort Myers/Naples to Sun Broadcasting was valued at $40 million.

The digital and streaming side shows strong momentum, even if it doesn't fully offset the cyclical nature of local advertising.

The Connected TV (CTV) advertising revenue stream is a key growth area, projected to exceed $120 million for the full-year 2025. That CTV segment saw revenue growth of 41% in the third quarter alone, which helped balance softness from economic uncertainty elsewhere. The Networks division delivered a 27% margin in the quarter, partly due to this digital distribution strength.

You should note the political revenue drop; it was only $5.1 million in Q3 2025, compared to $125 million in the election-heavy Q3 2024. That's a massive swing, defintely exposing the core business performance.

Here's a quick look at the Q3 2025 Local Media revenue components:

• Distribution revenue: $186 million.
• Core advertising revenue: $132 million.
• Political advertising revenue: $5.1 million.

Finance: draft 13-week cash view by Friday.