The E.W. Scripps Company (SSP): Business Model Canvas

In der dynamischen Medien- und Rundfunklandschaft entwickelt sich The E.W. Scripps Company zu einem vielseitigen Kraftpaket, das traditionelles lokales Fernsehen nahtlos mit hochmodernen digitalen Plattformen verbindet. Durch die strategische Navigation durch das komplexe Medienökosystem hat Scripps ein robustes Geschäftsmodell entwickelt, das hyperlokale Inhalte, verschiedene Vertriebskanäle und innovative Werbelösungen nutzt, um in einer sich ständig weiterentwickelnden Branche wettbewerbsfähig zu bleiben. Diese Untersuchung ihres Business Model Canvas enthüllt die komplizierten Mechanismen, die ihren Erfolg vorantreiben, und bietet einen überzeugenden Einblick in die Art und Weise, wie ein altes Medienunternehmen Herausforderungen in Chancen verwandelt.

The E.W. Scripps Company (SSP) – Geschäftsmodell: Wichtige Partnerschaften

Lokale Fernsehsender und Rundfunknetze

Ab 2024 unterhält The E.W. Scripps Company Partnerschaften mit:

Netzwerktyp	Anzahl der Partnerschaften
Lokale Fernsehsender	61 Fernsehsender
Rundfunknetze	5 große Netzwerkzugehörigkeiten

Digitale Medienplattformen und Content-Distributoren

Zu den wichtigsten digitalen Partnerschaften gehören:

• YouTube
• Hulu
• Pluto-TV
• Samsung TV Plus

Werbeagenturen und Marketingpartner

Partnertyp	Anzahl der Partnerschaften
Nationale Werbeagenturen	12 große Agenturen
Digitale Marketingplattformen	7 strategische Partnerschaften

Technologie- und Produktionsdienstleister

Technologiepartnerschaften umfassen:

• Grastal
• Ross-Video
• Adobe Creative Cloud
• Avid-Technologie

Strategische Medien- und Unterhaltungsmitarbeiter

Art der Zusammenarbeit	Partnerdetails
Teilen von Nachrichteninhalten	ABC-Nachrichten
Digitales Netzwerk	ION Media Networks
Streaming-Plattform	Gerichtsfernsehen

The E.W. Scripps Company (SSP) – Geschäftsmodell: Hauptaktivitäten

Lokale Nachrichten- und Content-Produktion

Die E.W. Scripps Company betreibt ab 2023 24 lokale Fernsehsender in 13 Märkten. Die jährliche Produktion lokaler Inhalte umfasst:

Inhaltstyp	Volumen pro Jahr
Lokale Nachrichtensendungen	52.560 Stunden
Lokale digitale Nachrichteninhalte	18.250 digitale Geschichten
Berichterstattung über Community-Events	1.200 Veranstaltungen

Nationale Mediensyndication

Scripps verwaltet mehrere nationale Syndication-Plattformen:

• Gerichtsfernsehen (Live-Gerichtsprogramm rund um die Uhr)
• Scripps News (Nationales Nachrichtennetzwerk)
• ION-Fernsehsender

Erstellung digitaler Medieninhalte

Kennzahlen zur Produktion digitaler Inhalte für 2023:

Plattform	Monatliches Inhaltsvolumen
Digitale Scripps-Plattformen	4.800 digitale Artikel
Social-Media-Inhalte	2.400 Beiträge

Werbeverkauf und Marketing

Aufschlüsselung der Werbeeinnahmen für 2023:

Werbesegment	Jahresumsatz
Lokale Fernsehwerbung	456,2 Millionen US-Dollar
Digitale Werbung	187,5 Millionen US-Dollar
Nationale Werbung	213,8 Millionen US-Dollar

Verwaltung und Vertrieb von Medienplattformen

Kennzahlen der Vertriebsplattform:

• 24 lokale Fernsehsender
• 3 nationale Netzwerke
• Mehrere digitale Streaming-Plattformen
• Bundesweiter OTT-Vertrieb (Over-The-Top).

The E.W. Scripps Company (SSP) – Geschäftsmodell: Schlüsselressourcen

Umfangreiches Fernsehsendernetz

Ab 2024 betreibt The E.W. Scripps Company 61 Fernsehsender in 41 Märkten in den Vereinigten Staaten. Netzwerkausfall:

Stationstyp	Anzahl der Stationen
Mit ABC verbundene Sender	20
Mit NBC verbundene Sender	15
CBS-verbundene Sender	13
Unabhängige Sender	13

Bibliotheken für digitale Medieninhalte

Zu den digitalen Inhaltsressourcen gehören:

• Über 30.000 Stunden archivierter Nachrichteninhalt
• Inhaltsbibliothek der Streaming-Plattform im Wert von 42,3 Millionen US-Dollar
• Nachrichtenarchive aus mehreren Jahrzehnten

Talentierte Journalismus- und Produktionsteams

Zusammensetzung der Belegschaft:

Mitarbeiterkategorie	Anzahl der Mitarbeiter
Journalisten	1,237
Produktionsmitarbeiter	653
Spezialisten für digitale Medien	412

Fortschrittliche Medienproduktionstechnologien

Investitionen in die Technologieinfrastruktur:

• Im Jahr 2023 wurden 37,6 Millionen US-Dollar für die digitale Infrastruktur ausgegeben
• 4K-Übertragungsfunktionen über 85 % des Netzwerks
• Cloudbasierte Content-Management-Systeme

Starker Markenruf in lokalen Nachrichten

Kennzahlen zur Markenleistung:

Metrisch	Wert
Marktanteil lokaler Nachrichten	22.4%
Bewertung des Markenvertrauens	7.6/10
Durchschnittliche tägliche Zuschauerzahl	3,2 Millionen

The E.W. Scripps Company (SSP) – Geschäftsmodell: Wertversprechen

Hyperlokale Nachrichten- und Inhaltsbereitstellung

Die E.W. Scripps Company betreibt ab 2023 61 lokale Fernsehsender in 41 Märkten und liefert hyperlokale Nachrichteninhalte.

Marktabdeckung	Anzahl der Stationen	Geografische Reichweite
Lokale Fernsehmärkte	41	Vereinigte Staaten
Gesamtzahl der Fernsehsender	61	Über mehrere Regionen hinweg

Vielfältige Angebote an Medienplattformen

Scripps generiert Einnahmen über mehrere Medienplattformen, darunter Fernsehen, digitale und nationale Netzwerke.

• Lokaler Rundfunkumsatz: 1,16 Milliarden US-Dollar (2022)
• Einnahmen der nationalen Netzwerke: 344 Millionen US-Dollar (2022)
• Umsatz des Segments Digitale Medien: 233 Millionen US-Dollar (2022)

Vertrauenswürdige Informations- und Unterhaltungsquellen

Scripps besitzt und betreibt mehrere nationale Kabelnetze, die unterschiedliche Zielgruppen erreichen.

Netzwerk	Primärer Inhaltsfokus
Lebensmittelnetzwerk	Kulinarische Unterhaltung
HGTV	Heimwerker
Reisekanal	Reiseprogrammierung

Gezielte Werbelösungen

Scripps bietet umfassende Werbeplattformen über mehrere Medienkanäle hinweg.

• Gesamter Werbeumsatz: 1,5 Milliarden US-Dollar (2022)
• Wachstum der digitalen Werbung: 12,3 % im Jahresvergleich
• Marktanteil lokaler Werbung: ca. 7,2 %

Zugänglichkeit von Inhalten auf mehreren Plattformen

Scripps liefert Inhalte über lineares Fernsehen, Streaming und digitale Plattformen.

Plattform	Monatlich aktive Benutzer
Streaming-Dienste	3,4 Millionen
Digitale Plattformen	22,6 Millionen einzelne Besucher

The E.W. Scripps Company (SSP) – Geschäftsmodell: Kundenbeziehungen

Community-orientiertes Nachrichtenengagement

Im Jahr 2023 meldete The E.W. Scripps Company insgesamt 2,9 Millionen Zuschauer auf lokalen Nachrichtenplattformen. Das Unternehmen betreibt 61 lokale Fernsehsender in 41 Märkten und erreicht damit etwa 26 % der US-amerikanischen Fernsehhaushalte.

Engagement-Metrik	Wert 2023
Zuschauer lokaler Fernsehsender	2,9 Millionen
Lokale Fernsehsendermärkte	41
Gesamtzahl der lokalen Fernsehsender	61

Interaktive digitale Medienerlebnisse

Die digitalen Plattformen von Scripps erwirtschafteten im Jahr 2023 einen digitalen Umsatz von 213,4 Millionen US-Dollar, mit einem durchschnittlichen monatlichen digitalen Publikum von 156 Millionen einzelnen Besuchern.

• Digitales Umsatzwachstum von 8,2 % im Jahresvergleich
• 156 Millionen einzigartige digitale Besucher pro Monat
• Strategie zur Verteilung von Inhalten auf mehreren Plattformen

Personalisierte Inhaltsempfehlungen

Über Scripps News und lokale Nachrichtenplattformen profitiert das Unternehmen KI-gesteuerte Inhaltsempfehlungsalgorithmen um das Engagement der Benutzer zu verbessern.

Empfehlungsplattform	Leistung 2023
Digitale Empfehlungen von Scripps News	Steigerung des Benutzerengagements um 47 %
Personalisierung der lokalen Nachrichtenplattform	35 % Content-Interaktionsrate

Direkte Kommunikationskanäle für das Publikum

Das Unternehmen unterhält eine aktive Social-Media-Präsenz mit insgesamt 3,4 Millionen Followern auf allen Plattformen im Jahr 2023.

• Twitter-Follower: 1,2 Millionen
• Facebook-Follower: 1,6 Millionen
• Instagram-Follower: 600.000

Reaktionsschnelle Kundensupportdienste

Scripps investierte im Jahr 2023 12,7 Millionen US-Dollar in die Infrastruktur für Kundenerlebnisse und Supporttechnologien.

Support-Metrik	Daten für 2023
Investition in den Kundensupport	12,7 Millionen US-Dollar
Durchschnittliche Reaktionszeit	2,3 Stunden
Kundenzufriedenheitsrate	88%

The E.W. Scripps Company (SSP) – Geschäftsmodell: Kanäle

Lokale Fernsehsender

Die E.W. Scripps Company betreibt ab 2024 61 lokale Fernsehsender in 41 Märkten. Zu den Netzwerkzugehörigkeiten gehören:

Netzwerk	Anzahl der Stationen
ABC	20
NBC	15
CBS	13
FUCHS	13

Digitale Streaming-Plattformen

Scripps besitzt und betreibt mehrere digitale Streaming-Kanäle:

• Court TV (Streaming-Plattform mit 50 Millionen monatlichen Zuschauern)
• Scripps News (Nachrichten-Streaming-Dienst rund um die Uhr)
• ION Television-Streaming-Plattform

Mobile Anwendungen

Das Portfolio mobiler Apps umfasst:

App-Name	Monatlich aktive Benutzer
Gerichtsfernsehen	2,5 Millionen
Scripps-Neuigkeiten	1,8 Millionen

Soziale Netzwerke

Plattformübergreifende Social-Media-Reichweite:

Plattform	Follower/Abonnenten
YouTube	5,3 Millionen
Facebook	4,7 Millionen
Twitter	2,1 Millionen

Webbasierte Content-Portale

Zu den digitalen Web-Eigenschaften gehören:

• Scripps.com (Unternehmenswebsite)
• CourtTV.com
• ScrippsNews.com
• Websites lokaler Sender (insgesamt 61)

Gesamte digitale Reichweite: Ungefähr 25 Millionen einzelne Besucher pro Monat auf allen Plattformen

The E.W. Scripps Company (SSP) – Geschäftsmodell: Kundensegmente

Lokale Fernsehnachrichtenpublikum

Ab 2023 betreibt E.W. Scripps 61 lokale Fernsehsender in 41 Märkten in den Vereinigten Staaten. Das Unternehmen erreicht rund 30 Millionen Fernsehhaushalte.

Markttyp	Anzahl der Stationen	Zielgruppenreichweite
Wichtige Märkte	24	18 Millionen Haushalte
Mittelgroße Märkte	37	12 Millionen Haushalte

Verbraucher digitaler Medien

Die digitalen Plattformen von Scripps generieren monatlich etwa 1,2 Milliarden Content-Aufrufe über mehrere digitale Plattformen hinweg.

• Newsbreak-Plattform: 45 Millionen monatlich aktive Nutzer
• Digitales Streaming von ION Television: 500.000 gleichzeitige Zuschauer
• Lokale Nachrichten-Websites: 22 Millionen einzelne monatliche Besucher

Regionale Werbemärkte

Im Jahr 2022 erwirtschaftete Scripps auf lokalen und nationalen Plattformen Werbeeinnahmen in Höhe von 1,4 Milliarden US-Dollar.

Werbesegment	Einnahmen
Lokale Fernsehwerbung	980 Millionen Dollar
Digitale Werbung	420 Millionen Dollar

Nationale Syndication-Kunden

Scripps bedient über 200 Fernsehsender über nationale Syndication-Netzwerke.

• Court TV: Wird auf 120 Fernsehmärkten vertrieben
• Bounce TV: Verfügbar in 95 Fernsehmärkten
• ION Television: Erreicht 93 % der US-amerikanischen Fernsehhaushalte

Betrachter von Streaming-Inhalten

Die Streaming-Plattformen von Scripps bedienen rund 2,5 Millionen Abonnenten über verschiedene digitale Kanäle.

Streaming-Plattform	Abonnentenbasis
ION-Fernseh-Streaming	1,2 Millionen Abonnenten
Gerichtsfernsehen+	750.000 Abonnenten
Bounce+	550.000 Abonnenten

The E.W. Scripps Company (SSP) – Geschäftsmodell: Kostenstruktur

Kosten für die Produktion von Inhalten

Laut Jahresbericht 2022 beliefen sich die Ausgaben für die Content-Produktion der E.W. Scripps Company auf insgesamt 541,3 Millionen US-Dollar.

Kategorie „Inhaltsproduktion“.	Jährliche Kosten
Produktion von Nachrichteninhalten	238,7 Millionen US-Dollar
Lokale Fernsehprogramme	187,5 Millionen US-Dollar
Erstellung digitaler Inhalte	115,1 Millionen US-Dollar

Rundfunk und digitale Infrastruktur

Die Infrastrukturinvestitionen für 2022 beliefen sich auf 92,6 Millionen US-Dollar.

• Rundfunkübertragungsausrüstung: 43,2 Millionen US-Dollar
• Wartung der digitalen Plattform: 32,4 Millionen US-Dollar
• Netzwerkinfrastruktur: 17 Millionen US-Dollar

Talent- und Mitarbeitervergütung

Die Gesamtvergütung der Mitarbeiter für 2022 erreichte 386,9 Millionen US-Dollar.

Mitarbeiterkategorie	Entschädigungsbetrag
Vergütung von Führungskräften	18,3 Millionen US-Dollar
Journalist und Nachrichtenmitarbeiter	214,6 Millionen US-Dollar
Technisches und Support-Personal	154 Millionen Dollar

Investitionen in Technologie und Ausrüstung

Die Technologieinvestitionen beliefen sich im Jahr 2022 auf insgesamt 67,5 Millionen US-Dollar.

• Upgrades der digitalen Technologie: 35,2 Millionen US-Dollar
• Rundfunkausrüstung: 22,3 Millionen US-Dollar
• Cybersicherheitsinfrastruktur: 10 Millionen US-Dollar

Marketing- und Vertriebskosten

Die Marketing- und Vertriebskosten für 2022 beliefen sich auf 123,4 Millionen US-Dollar.

Marketingkanal	Ausgaben
Digitales Marketing	52,7 Millionen US-Dollar
Traditionelle Werbung	41,6 Millionen US-Dollar
Kosten der Vertriebsplattform	29,1 Millionen US-Dollar

The E.W. Scripps Company (SSP) – Geschäftsmodell: Einnahmequellen

Lokaler Werbeverkauf

Im Jahr 2023 generierten die lokalen Werbeverkäufe der E.W. Scripps Company einen Umsatz von 433,7 Millionen US-Dollar. Das Unternehmen besitzt 61 lokale Fernsehsender in 41 Märkten in den Vereinigten Staaten.

Marktsegment	Umsatz (Mio. USD)	Prozentsatz der lokalen Anzeigenverkäufe
Lokale Fernsehwerbung	433.7	100%

Nationale Mediensyndication

Die Einnahmen aus der nationalen Mediensyndizierung beliefen sich im Jahr 2023 auf 189,2 Millionen US-Dollar. Die nationalen Netzwerke und Syndizierungsplattformen des Unternehmens trugen erheblich zu dieser Einnahmequelle bei.

Syndication-Plattform	Umsatz (Mio. USD)
Scripps-Netzwerke	189.2

Einnahmen aus digitaler Werbung

Die Einnahmen aus digitaler Werbung beliefen sich im Jahr 2023 auf insgesamt 276,5 Millionen US-Dollar. Dazu gehören digitale Plattformen für Fernseh- und Online-Angebote.

• Einnahmen aus digitaler Werbung: 276,5 Millionen US-Dollar
• Digitale Plattformen: Fernseh- und Online-Angebote

Lizenzgebühren für Inhalte

Die Lizenzgebühren für Inhalte erwirtschafteten im Jahr 2023 94,6 Millionen US-Dollar. Diese Gebühren stammen aus der Lizenzierung von Fernsehinhalten und -programmen an verschiedene Medienplattformen.

Lizenzkategorie	Umsatz (Mio. USD)
Lizenzierung von Fernsehinhalten	94.6

Abonnementbasierte digitale Dienste

Abonnementbasierte digitale Dienste trugen im Jahr 2023 62,3 Millionen US-Dollar zum Umsatz des Unternehmens bei. Dazu gehören digitales Streaming und Abonnements für spezielle Inhalte.

• Gesamter Abonnementumsatz: 62,3 Millionen US-Dollar
• Dienstleistungen: Digitale Streaming-Plattformen

Gesamteinnahmequellen für 2023: 1.056,3 Millionen US-Dollar

The E.W. Scripps Company (SSP) - Canvas Business Model: Value Propositions

You're looking at the core value delivered by The E.W. Scripps Company as of late 2025, grounded in their recent operational and financial performance. The value propositions center on broad reach, targeted content, and operational efficiency.

A primary value is providing free, over-the-air access to local news and major network programming. The E.W. Scripps Company remains one of the nation's largest local TV broadcasters, serving communities through a portfolio of more than 60 stations in 40+ markets.

The E.W. Scripps Company delivers premium, affordable women's sports content (WNBA, NWSL) on ION. The NWSL on ION broadcasts reached more than 20 million total unique viewers during the prior year's inaugural season. ION itself is available over-the-air in more than 128 million homes as of September 2025. The commitment to women's sports continues with new additions like the SI Women's Games and the Elevance Health Women's Fort Myers Tip-Off coming in the fall of 2025.

For niche content, The E.W. Scripps Company offers programming for underserved audiences. Court TV's legal coverage is a key example, devoted to live gavel-to-gavel coverage, in-depth legal reporting, and expert analysis of important trials.

The company offers high-reach advertising inventory. Specifically, Scripps Sports serves leagues with national broadcast reach of up to 100% of TV households. This is complemented by the national reach of its other networks like ION, which is available on pay TV, connected TV, and free, ad-supported streaming platforms.

Financially, The E.W. Scripps Company is offering a leaner, more profitable Networks division. This division achieved margins of 32% in the first quarter of 2025. This performance represented an 870 basis points improvement, significantly exceeding the initial guidance range of 400 to 600 basis points.

Here's a quick look at the key metrics supporting these value propositions:

Metric Category	Specific Value/Metric	Period/Context
Networks Profitability	32% Segment Margin	Q1 2025
Networks Efficiency Gain	870 basis points Margin Improvement	Q1 2025 vs. prior period
Local Reach	More than 60 Stations	As of late 2025
ION National Reach (OTA)	More than 128 million Homes	As of September 2025
NWSL Viewership (Prior Year)	More than 20 million Total Unique Viewers	2024 Season
Scripps Sports National Reach	Up to 100% of TV Households	National Broadcast Reach
Networks Revenue	$198 million	Q1 2025

The content portfolio driving these propositions includes a variety of national networks:

• ION: General entertainment featuring women's sports.
• Court TV: Live gavel-to-gavel trial coverage.
• ION Mystery: Dramas, docuseries, and originals.
• Bounce, Grit, Laff, ION Plus, Defy TV, and TrueReal are also part of the portfolio.

Furthermore, the company is actively managing its distribution footprint. In Q1 2025, The E.W. Scripps Company completed negotiations covering 25% of its pay TV households.

The company's focus on cost control is also a value driver; first-quarter expenses in the Networks division decreased by 16% over Q1 2024. If onboarding takes 14+ days for new digital initiatives, churn risk rises, but the current cost structure seems defintely tight.

Finance: draft 13-week cash view by Friday.

The E.W. Scripps Company (SSP) - Canvas Business Model: Customer Relationships

You're looking at how The E.W. Scripps Company manages its key relationships as of late 2025. It's a mix of legacy distribution deals, aggressive digital growth, and a tight focus on financial health for investors.

Managed, long-term contracts with Pay TV distributors

The relationship with traditional Pay TV distributors (MVPDs) is governed by multi-year contracts, though this segment deals with subscriber declines. The company actively manages these renewals to maintain revenue stability. In the first quarter of 2025, The E.W. Scripps Company completed legacy distribution revenue contract negotiations covering about 25% of its pay TV households. Distribution revenue for the Local Media segment was $187 million in Q1 2025. By the third quarter of 2025, distribution revenue was reported at $186 million, which was flat year-over-year, despite ongoing subscriber losses in the pay TV industry.

Direct-to-consumer engagement via local news and network streaming apps

Engagement here is clearly shifting toward digital platforms, especially Connected TV (CTV). The Networks division is capitalizing on this distribution aggressively. CTV revenue for the Networks division grew by 41% year-over-year in the third quarter of 2025. The projected 2025 CTV revenue is set to exceed $120 million, a line item created in just a few years. Sports programming is a major driver; the WNBA season on ION saw linear and connected TV revenue grow by 92% over the 2024 season. Furthermore, WNBA games on ION attracted more than 23 million unique viewers across games and wrap shows in 2024.

Dedicated national and local advertising sales teams for core and political spend

Advertising sales relationships are segmented by core business and the cyclical nature of political spending. The contrast between election and non-election years is stark, which the sales teams must navigate. Core advertising revenue in the Local Media division showed resilience, increasing by 1.8% to $132 million in Q3 2025. In 2024, core advertising accounted for 33% of the Local Media segment's revenues. Political revenue, however, plunged in the odd year of 2025, coming in at just $5.1 million for Q3 2025, compared to $125 million in Q3 2024.

Here's a quick look at the advertising revenue dynamics across recent quarters:

Metric	Q2 2025 Amount	Q3 2025 Amount	Context/Change
Local Media Core Advertising Revenue	$137 million	$132 million	Q2 was down 1.9% year-over-year; Q3 was up 1.8% year-over-year
Political Advertising Revenue	$2.6 million	$5.1 million	Q2 was down over 90% from the prior year; Q3 was down 97.2% from 2024's $177 million
Networks Division Revenue	$206 million	$201 million	Both quarters were near-flat year-over-year

Investor relations focused on deleveraging and margin improvement

Investor communication centers heavily on balance sheet management and operational efficiency, which directly impacts stakeholder confidence. The company is actively pursuing deleveraging, with net leverage ending Q2 2025 at 4.4x, down from 4.9x at the end of Q1 2025. By the end of Q3 2025, net leverage stood at 4.6 times. Total debt was $2.7 billion as of September 30, 2025.

Key actions supporting this focus include significant debt refinancing. The E.W. Scripps Company completed transactions retiring or extending up to $1.5 billion of debt. In August 2025, the company closed on $750 million in new senior secured second-lien notes at a rate of 9.875%. Proceeds were used to pay off 2027 senior notes and pay down more than $200 million of the 2028 term loan.

Margin improvement is a concrete goal for the Networks division. The division achieved a 9 percentage-point improvement in margin year-over-year in Q2 2025. The division delivered a 27% margin in Q3 2025. Management noted that Q1 2025 saw an 870 basis points improvement, well ahead of the promised 400 to 600 basis points improvement over the preceding three quarters.

The relationship with preferred shareholders is also managed through debt reduction, as common stock dividends are prohibited until all preferred shares are redeemed. Undeclared and unpaid cumulative preferred dividends totaled $101 million as of September 30, 2025.

• The Networks division margin is on track for a full-year lift of 4-6 percentage points.
• Q1 2025 Networks division margins reached 32%.
• Asset sales, including two station sales for a total of $123 million, are part of the deleveraging strategy.

Finance: draft 13-week cash view by Friday.

The E.W. Scripps Company (SSP) - Canvas Business Model: Channels

You're looking at The E.W. Scripps Company's distribution strategy as of late 2025, and honestly, it's a story of two distinct businesses fighting for attention: the established local broadcast footprint and the rapidly growing digital networks.

Local over-the-air broadcast television (Local Media segment)

This is the bedrock, the traditional over-the-air (OTA) delivery of local news and programming. The Local Media segment is foundational, but it's navigating the cyclical nature of political advertising. For the third quarter of 2025, this segment brought in $325 million in revenue. That's a significant drop of 27% compared to the prior year, which was an election year. What matters for the day-to-day health, though, is the core advertising revenue. That number actually ticked up to $132 million in Q3 2025, showing a 1.8% increase year-over-year. The political revenue, as expected in an off-year, cratered to just $5.1 million from $125 million in Q3 2024. The segment profit reflected this, landing at nearly $53 million for the quarter, down from $161 million in the prior year's political cycle.

Traditional Pay TV systems (cable and satellite)

This channel relies on carriage agreements-the fees The E.W. Scripps Company collects for allowing cable and satellite providers to carry its local broadcast signals. This revenue stream proved remarkably stable in the third quarter of 2025. Distribution revenue, which covers these retransmission consent agreements, was $186 million, reported as flat on a year-over-year basis. This stability is key for cash flow, especially when the advertising side is facing non-political headwinds. The company is actively optimizing its portfolio, having recently announced the sale of two network-affiliated stations for total proceeds of $123 million, which supports debt paydown rather than direct channel expansion in these legacy systems.

Connected TV (CTV) platforms and virtual MVPDs (e.g., Fubo, YouTube TV)

This is where The E.W. Scripps Company is seeing its most aggressive growth, primarily feeding into the Scripps Networks division. Connected TV revenue is surging, which is a direct result of their sports strategy, particularly around women's programming. In Q3 2025, CTV revenue was up 41% year-over-year. To give you a sense of the momentum, Q2 2025 saw a 57% surge in streaming revenue, and management projects the full-year growth to exceed 35%. This digital reach helps offset softness in other areas. They are clearly prioritizing this digital path to viewers.

Free Ad-Supported Streaming TV (FAST) channels and Peacock integration

The Scripps Networks division, which houses their FAST offerings like Bounce TV, Court TV, Grit, Laff, and Scripps News, is leveraging this broad distribution. The overall Networks revenue was about flat for Q3 2025 at $201 million, down just 0.4% from the prior year, but the underlying digital strength is what's driving margin. A prime example of channel success is ION, which carries significant sports content. The WNBA season on ION saw its linear and connected TV revenue grow by 92% over the 2024 season. Sports volume on ION in the upfront cycle was up 30%, commanding premium ad rates. This focus on high-demand content across their streaming properties is what keeps the Networks division profitable, delivering a 27% margin in Q3 2025 on the back of a 7% reduction in expenses.

Here's a quick look at how the key revenue drivers within the channels stacked up in Q3 2025:

Channel/Revenue Type	Q3 2025 Amount	Year-over-Year Change (Approximate)	Segment
Local Media Total Revenue	$325 million	Down 27%	Local Media
Local Media Core Advertising Revenue	$132 million	Up 1.8%	Local Media
Local Media Distribution Revenue (Cable/Satellite)	$186 million	Flat (No Change)	Local Media
Scripps Networks Total Revenue	$201 million	Down 0.4%	Scripps Networks
Connected TV (CTV) Revenue	Not explicitly stated as total, but growth is key	Up 41%	Scripps Networks
WNBA Season on ION Revenue	Not explicitly stated as total	Up 92% (vs. 2024 season)	Scripps Networks (FAST/ION)

You can see the divergence clearly: the local advertising base is contracting outside of election years, but the distribution fees are holding steady, and the digital/streaming channels are delivering substantial growth. Finance: draft 13-week cash view by Friday.

The E.W. Scripps Company (SSP) - Canvas Business Model: Customer Segments

You're analyzing The E.W. Scripps Company's customer base as of late 2025, looking at the groups that actually pay them money for content or advertising access. Honestly, the picture is a mix of stable legacy revenue and growth areas in digital and sports.

The E.W. Scripps Company serves several distinct customer groups, each contributing to the Local Media and Scripps Networks segments. For the third quarter of 2025, total company revenue was reported at $526 million.

Pay TV providers (cable/satellite companies) paying retransmission fees

This group represents the stable, recurring revenue stream from carriage agreements. Distribution revenue, which comes from fees charged to cable and satellite companies for carrying The E.W. Scripps Company-owned stations, was $186 million in the third quarter of 2025, which was flat year-over-year.

The company actively manages these relationships; for instance, in the first quarter of 2025, The E.W. Scripps Company completed negotiations covering 25% of its pay TV households. This segment is crucial for maintaining reach across traditional distribution platforms, even as subscriber counts decline.

National advertisers seeking high-reach, live sports inventory

National advertisers buy inventory across The E.W. Scripps Company's networks and local stations, with a growing focus on premium sports content. The Scripps Networks division, which includes Ion, Court TV, and Scripps News, generated $201 million in revenue in Q3 2025.

The sports strategy is a key draw here. For example, the WNBA season on ION saw linear and connected TV revenue grow by 92% over the 2024 season. Also, demand for women's sports in the upfront cycle was strong, with sports volume up 30% and commanding premium advertising rates.

Local and regional advertisers, especially in the services category

This group primarily fuels the Local Media division's core advertising revenue. In Q3 2025, Local Media core advertising revenue was $132 million, marking an increase of 1.8% year-over-year.

The growth in this category was explicitly driven by two areas:

• The services category.
• Overall growth in national advertising flowing into local markets.

U.S. TV households, both over-the-air and pay TV subscribers

While The E.W. Scripps Company does not directly report the total number of U.S. TV households it reaches in its primary financial disclosures, the customer base is defined by the households receiving its signals, whether via over-the-air (OTA) broadcast or through the pay TV providers mentioned above. The growth in Connected TV revenue, which was up 41% in Q3 2025, shows an increasing focus on the streaming segment of the household audience.

Political campaigns and PACs (significant revenue in even-numbered years)

This segment provides a massive, cyclical boost to the Local Media division. In the non-election year Q3 2025, political revenue was only $5.1 million, representing a steep drop of 97.2% compared to the $125 million generated in the election year Q3 2024.

This dramatic swing highlights the segment's importance in even-numbered years, as the absence of this revenue exposed the underlying core business performance in 2025.

Here's a quick look at the key revenue components from the Local Media segment in Q3 2025:

Revenue Type	Q3 2025 Amount	Year-over-Year Change
Total Local Media Revenue	$325 million	Down 27%
Core Advertising Revenue	$132 million	Up 1.8%
Distribution Revenue	$186 million (Company-wide)	No change
Political Revenue	$5.1 million	Down 97.2%

The E.W. Scripps Company (SSP) - Canvas Business Model: Cost Structure

You're looking at the core expenditures that keep The E.W. Scripps Company running as of late 2025. This structure is heavily influenced by content acquisition, debt servicing, and the day-to-day running of a large local and national media footprint. Honestly, the numbers show a clear focus on managing debt while integrating new sports rights costs.

Programming and Content Acquisition Costs, Including New Sports Rights

Programming costs are a primary driver, especially for the Scripps Networks division, which relies on content to fuel its Connected TV (CTV) growth. For the Local Media segment, these costs cover network affiliation fees, local sports rights, and syndicated programming. The company has been actively investing in sports rights, including agreements with the NHL's Tampa Bay Lightning, the Utah Hockey Club, and the WNBA's Las Vegas Aces, which factor into the expected expense profile for Local Media.

• Programming expenses accounted for 55% of the Scripps Networks segment's costs and expenses in 2024.
• Programming costs, including network affiliation fees, were 45% of the Local Media segment's costs and expenses in 2024.
• The company expects Local Media expenses to be flat-to-down low single digits, inclusive of the new sports rights expense for the Lightning in the fourth quarter of 2025.

Cash Interest Expense

Servicing the company's debt load is a significant, non-discretionary cost. Following significant refinancing activities in 2025, the guidance for cash interest paid reflects the new debt structure.

The updated guidance for full-year 2025 cash interest paid is between $170 million to $175 million. This is a critical figure to track against free cash flow generation.

Network Affiliate Fees Paid to Major Broadcast Networks

These fees are embedded within the overall programming costs for the Local Media segment. While a specific standalone dollar amount for 2025 affiliate fees isn't itemized in the latest releases, they are a component of the segment's operating expenses.

Operating Expenses for Local Stations and National Network Infrastructure

Operating expenses cover everything from station overhead and shared services to the costs of running the national networks like ION, Bounce TV, and Court TV. The company has been actively managing these costs, often citing savings from restructuring efforts.

Here's a look at the reported segment and corporate expenses for 2025 periods:

Expense Category/Period	Amount (Millions USD)
Costs and expenses for segments, shared services and corporate (YTD through Q3 2025)	$1,400
Costs and expenses for segments, shared services and corporate (YTD through Q2 2025)	$911
Segment, shared services and corporate expenses (Q3 2025)	$449
Segment, shared services and corporate expenses (Q2 2025)	$457
Scripps Networks segment expenses (Q3 2025)	$148

The Scripps Networks division showed expense discipline, with Q3 2025 segment expenses down 7.5% compared to the year-ago quarter, partly due to operational reductions at Scripps News.

Restructuring and Financing Transaction Costs

These are non-recurring or irregular costs related to balance sheet management and operational efficiency drives. The third quarter of 2025 saw several notable charges related to debt management.

For the third quarter of 2025, the following charges were recorded:

Specific Cost Item (Q3 2025)	Amount (Millions USD)
Loss on extinguishment of debt	$7.6
Financing transaction costs	$6.5
Restructuring costs	$2.7

Looking at the year-to-date through Q3 2025, the cumulative impact of these items was higher:

• Financing transaction costs (YTD through Q3 2025): $44.5 million.
• Loss on extinguishment of debt (YTD through Q3 2025): $10.6 million.
• Restructuring costs (YTD through Q3 2025): $7.5 million.

Finance: draft 13-week cash view by Friday.

The E.W. Scripps Company (SSP) - Canvas Business Model: Revenue Streams

You're looking at how The E.W. Scripps Company brings in money as of late 2025, focusing on the hard numbers from their latest reports.

The revenue streams are clearly segmented across their Local Media and Scripps Networks divisions, with significant one-time gains from asset sales helping the balance sheet.

The core revenue components for the third quarter of 2025 are detailed below:

Revenue Category	Q3 2025 Amount	Year-over-Year Comparison Note
Distribution Revenue (Retransmission)	$186 million	Reported as flat compared to Q3 2024.
Core Advertising Revenue (Local & National)	$132 million	Increased by 1.8% over Q3 2024.
Political Advertising Revenue	$5.1 million	Significantly lower due to being an off-cycle quarter (Q3 2024 was $125 million).
Scripps Networks Revenue (Total)	$201 million	Reported as about flat for Q3, with a 41% growth in Connected TV revenue.

The company is actively optimizing its portfolio, which generates non-recurring revenue streams.

• Other revenue includes proceeds from strategic asset sales, such as the $123 million total from the announced sales of two network-affiliated stations.
• The sale of WRTV in Indianapolis to Circle City Broadcasting was valued at $83 million.
• The sale of WFTX in Fort Myers/Naples to Sun Broadcasting was valued at $40 million.

The digital and streaming side shows strong momentum, even if it doesn't fully offset the cyclical nature of local advertising.

The Connected TV (CTV) advertising revenue stream is a key growth area, projected to exceed $120 million for the full-year 2025. That CTV segment saw revenue growth of 41% in the third quarter alone, which helped balance softness from economic uncertainty elsewhere. The Networks division delivered a 27% margin in the quarter, partly due to this digital distribution strength.

You should note the political revenue drop; it was only $5.1 million in Q3 2025, compared to $125 million in the election-heavy Q3 2024. That's a massive swing, defintely exposing the core business performance.

Here's a quick look at the Q3 2025 Local Media revenue components:

• Distribution revenue: $186 million.
• Core advertising revenue: $132 million.
• Political advertising revenue: $5.1 million.

Finance: draft 13-week cash view by Friday.