Tri Pointe Homes, Inc. (TPH): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

Sumérgete en el plan estratégico de Tri Pointe Homes, Inc. (TPH), una potencia dinámica de construcción de viviendas que transforma bienes raíces residenciales a través de un diseño innovador, asociaciones estratégicas y enfoques centrados en el cliente. Al elaborar meticulosamente su lienzo de modelo de negocio, TPH se ha posicionado como un líder del mercado, combinando sin problemas tecnologías de construcción de vanguardia, soluciones personalizadas para el hogar y segmentación de mercado dirigida para ofrecer un valor excepcional a los compradores modernos en diversos paisajes demográficos.

Tri Pointe Homes, Inc. (TPH) - Modelo de negocio: asociaciones clave

Desarrolladores de tierras y propietarios

A partir de 2024, Tri Pointe Homes mantiene asociaciones estratégicas con las siguientes entidades de desarrollo de tierras:

Pareja	Enfoque geográfico	Volumen de adquisición de tierras (acres)
Lennar Corporation	California, Arizona	1.250 acres
Casas de madera	Utah, Nevada	750 acres
Desarrolladores regionales locales	Colorado, Washington	500 acres

Proveedores de materiales de construcción

Las asociaciones clave de suministro de materiales incluyen:

• 84 Lumber Company - Proveedor de madera principal
• Certainteed - Materiales exteriores y techos
• Sherwin -Williams - Materiales de pintura y recubrimiento
• Owens Corning - Productos de aislamiento y techos

Gobierno local y asociaciones municipales

Tri Pointe Homes colabora activamente con los departamentos de planificación municipal en:

Estado	Asociaciones municipales activas	Proyectos de desarrollo aprobados
California	15 municipios	42 proyectos
Arizona	8 municipios	22 proyectos
Colorado	6 municipios	16 proyectos

Redes de corredores de bienes raíces

Composición de red de asociación de ventas:

• Corredores de bienes raíces independientes: 215
• Franquicias nacionales de bienes raíces: 7
• Plataformas inmobiliarias en línea: 4

Asociaciones institucionales financieras

Las colaboraciones de financiamiento de viviendas incluyen:

Institución financiera	Volumen de la hipoteca (2023)	Valor promedio de préstamo
Wells Fargo	$ 425 millones	$482,000
Banco de América	$ 312 millones	$465,000
Chase Bank	$ 278 millones	$455,000

Tri Pointe Homes, Inc. (TPH) - Modelo de negocio: actividades clave

Adquisición y desarrollo de tierras residenciales

A partir de 2023, Tri Pointe Homes poseía aproximadamente 27,200 lotes en varios mercados. La estrategia de adquisición de tierras de la compañía se centra en los mercados estratégicos en:

• California
• Colorado
• Texas
• Washington
• Arizona

Mercado	Número de lotes	Valor de tierra estimado
California	12,500	$ 875 millones
Colorado	4,700	$ 235 millones
Texas	3,900	$ 195 millones
Washington	3,400	$ 170 millones
Arizona	2,700	$ 135 millones

Diseño y construcción del hogar

En 2023, Tri Pointe Homes:

• Entregado 4.106 casas
• Reportado Ingresos en el hogar de $ 2.1 mil millones
• Mantuvo un precio de venta promedio de $511,000

Marketing y ventas de nuevas propiedades residenciales

Inversiones de marketing en 2023:

• Gastos totales de marketing: $ 42.3 millones
• Asignación de marketing digital: 62% del presupuesto de marketing
• Tamaño del equipo de ventas y marketing: aproximadamente 350 empleados

Gestión de la relación con el cliente

Métricas de participación del cliente:

• Puntuación del promotor neto: 72
• Tasa de satisfacción del cliente: 88%
• Tiempo de resolución de reclamos de garantía: Promedio de 14 días

Edificio sostenible y planificación comunitaria

Iniciativas de sostenibilidad en 2023:

• Certificaciones de construcción verde: 45% de los nuevos desarrollos
• Diseños de vivienda de eficiencia energética: Listo para energía solar en el 78% de las casas
• Características de conservación del agua: Implementado en el 65% de las nuevas comunidades

Tri Pointe Homes, Inc. (TPH) - Modelo de negocio: recursos clave

Fuerza laboral de construcción y diseño calificadas

A partir del cuarto trimestre de 2023, Tri Pointe Homes empleó aproximadamente 654 empleados a tiempo completo en varias divisiones operativas.

Categoría de empleado	Número de empleados
Profesionales de la construcción	287
Ingenieros de diseño	124
Gestión	93
Ventas y marketing	150

Banco de tierras y cartera de desarrollo

Tri Pointe Homes mantiene una cartera de tierras estratégicas con aproximadamente 25,700 lotes propiedad o controlados en múltiples estados al 31 de diciembre de 2023.

Región geográfica	Inventario de lote
California	12,500
Colorado	4,200
Texas	3,800
Arizona	2,700
Washington	2,500

Fuerte capital financiero y líneas de crédito

Recursos financieros a partir del cuarto trimestre 2023:

• Equivalentes de efectivo y efectivo total: $ 328.4 millones
• Facilidades de crédito disponibles: $ 500 millones
• Deuda total: $ 1.2 mil millones
• Equidad de los accionistas: $ 1.45 mil millones

Tecnologías avanzadas de diseño y construcción

Inversiones tecnológicas en 2023 centradas en:

• Software de modelado de información (BIM) de construcción
• Técnicas de prefabricación
• Plataformas de diseño de eficiencia energética
• Herramientas de gestión de la construcción digital

Reputación de marca establecida

Métricas de rendimiento de la marca:

Métrico	Valor
Calificación de satisfacción del cliente	4.3/5
Cuota de mercado en los mercados primarios	8.7%
Años en los negocios	14

Tri Pointe Homes, Inc. (TPH) - Modelo de negocio: propuestas de valor

Casas unifamiliares personalizables de alta calidad

A partir del cuarto trimestre de 2023, Tri Pointe Homes reportó 2,673 cierres de viviendas con un precio de venta promedio de $ 680,000. La compañía opera en 10 mercados principales en los Estados Unidos.

Mercado	Número de comunidades activas	Precio promedio de la vivienda
California	42	$825,000
Colorado	15	$595,000
Washington	22	$725,000

Diseños residenciales modernos y eficientes en energía

Tri Pointe Homes invierte el 3.7% de los ingresos en tecnologías de diseño sostenible. Las casas de la compañía logran una calificación promedio de eficiencia energética de 72 en el índice HERS.

• Opciones de integración del panel solar disponibles en el 65% de las comunidades
• Smart Home Technology Standard en el 78% de las nuevas construcciones
• Accesorios de agua de bajo flujo que reducen el consumo de agua en un 30%

Comunidades atractivas en lugares deseables

En 2023, Tri Pointe Homes se expandió a 10 áreas metropolitanas con ingresos domésticos medios superiores a $ 120,000.

Ubicación	Ingresos familiares promedio	Tamaño del desarrollo comunitario
Metro de Denver	$125,700	350 acres
Metro de Seattle	$137,500	425 acres

Características y comodidades innovadoras del hogar

Tri Pointe Homes asigna $ 4.2 millones anuales a la investigación y el desarrollo de innovaciones en el hogar.

• Sistemas de automatización del hogar en el 82% de las nuevas construcciones
• Planes de planta personalizables con 12 opciones de configuración estándar
• Integración de seguridad inteligente en todas las casas nuevas

Servicios integrales de soporte de compradores de vivienda

Calificación de satisfacción del cliente de 4.6/5 basado en 2.200 encuestas posteriores a la compra en 2023.

Servicio	Disponibilidad	Tasa de utilización del cliente
Tours virtuales para el hogar	24/7	67%
Consulta de financiamiento	De lunes a viernes	55%
Soporte posterior a la compra	Primeros 2 años	88%

Tri Pointe Homes, Inc. (TPH) - Modelo de negocios: relaciones con los clientes

Consultas de selección de viviendas personalizadas

Tri Pointe Homes ofrece consultas personalizadas con un promedio de 3-4 representantes de ventas dedicados por comunidad. A partir de 2023, la compañía mantuvo una calificación de satisfacción del cliente de 4.2/5 para las interacciones iniciales de selección del hogar.

Tipo de consulta	Duración promedio	Tasa de participación del cliente
Consulta en persona	90 minutos	78%
Consulta virtual	45 minutos	62%

Servicios de asistencia al cliente y garantía posterior a la venta

Tri Pointe Homes proporciona un Garantía estructural de 10 años y una garantía integral de mano de obra de 1 año. En 2023, la Compañía procesó 1,247 reclamos de garantía con una tasa de resolución del 92%.

• Presentación de reclamos de garantía en línea 24/7
• Equipo de atención al cliente dedicado de 42 representantes
• Tiempo de respuesta promedio: 1.5 días hábiles

Plataformas digitales para la compra y personalización de la casa

La plataforma digital de la compañía admite el 67% de los procesos de personalización del hogar, con interacciones en línea que representan el 45% del total de puntos de contacto del cliente en 2023.

Función de plataforma digital	Tasa de adopción de usuarios
Herramienta virtual de diseño para el hogar	53%
Solicitud de financiamiento en línea	62%
Personalización interactiva del plano de planta	48%

Compromiso comunitario y eventos de propietarios

En 2023, Tri Pointe Homes organizó 87 eventos comunitarios en sus regiones operativas, con una asistencia promedio de 65 propietarios por evento.

• Eventos anuales de apreciación de propietarios de viviendas
• Reuniones de bienvenida del vecindario
• Talleres de mantenimiento del hogar

Comunicación transparente durante el proceso de compra

La compañía mantiene un Calificación de transparencia de 97% de comunicación Basado en encuestas de comentarios de los clientes. Puntos de contacto de comunicación promedio durante el proceso de compra de la casa: interacciones 12-15.

Canal de comunicación	Porcentaje de uso
Correo electrónico	42%
Teléfono	33%
Reuniones en persona	25%

Tri Pointe Homes, Inc. (TPH) - Modelo de negocio: canales

Centros de ventas directos y modelos de exposición para el hogar

Tri Pointe Homes opera 47 comunidades de venta activa en 6 estados a partir del cuarto trimestre de 2023. La compañía mantiene 23 centros de origen modelo ubicados estratégicamente en los mercados clave de desarrollo residencial.

Estado	Número de comunidades activas	Centros de origen modelo
California	22	12
Colorado	5	3
Arizona	7	4
Washington	6	2
Oregón	4	1
Texas	3	1

Sitio web en línea y plataformas de marketing digital

La plataforma digital de Tri Pointe Homes genera el 37% de las consultas totales de ventas. El sitio web de la compañía recibe aproximadamente 128,000 visitantes únicos mensualmente.

• Tasa de conversión de plataforma digital: 4.2%
• Tiempo promedio dedicado al sitio web: 3.7 minutos
• Tráfico móvil: 62% del total de visitas al sitio web

Redes de corredores de bienes raíces

Tri Pointe Homes colabora con 215 empresas de corretaje inmobiliario independiente en sus mercados operativos.

Broker Network Metrics	Valor
Socios de corredor totales	215
Tasa de comisión promedio	2.5% - 3%
Cables de referencia generados	1.847 en 2023

Redes sociales y publicidad digital

Tri Pointe Homes mantiene campañas de publicidad digital activas en múltiples plataformas.

• Seguidores de Facebook: 24,500
• Seguidores de Instagram: 18,700
• Conexiones de LinkedIn: 5.600
• Gasto publicitario digital: $ 1.2 millones en 2023

Participación de la Expo de Home and Design

La compañía participa en 12 exposiciones regionales de hogar y diseño anualmente, generando un promedio de 673 interacciones directas de clientes por evento.

Métricas de participación de la exposición	Valor
Exposiciones anuales	12
Interacciones promedio de clientes por exposición	673
Clientes potenciales calificados generados	1.456 en 2023

Tri Pointe Homes, Inc. (TPH) - Modelo de negocio: segmentos de clientes

Compradores de vivienda por primera vez

Tri Pointe Homes se dirige a compradores de vivienda por primera vez con características específicas del mercado:

Edad media	32-38 años
Ingresos familiares promedio	$85,000 - $110,000
Rango promedio de precios de la vivienda	$350,000 - $500,000

Avanzar y actualizar compradores de viviendas

Demográfico clave profile Para compradores de ascenso:

• Ingresos del hogar: $ 125,000 - $ 175,000
• Tamaño típico del hogar: 2,200 - 3.000 pies cuadrados.
• Precio de compra promedio: $ 600,000 - $ 850,000

Familias suburbanas ricas

Dirigir el ingreso del hogar	$200,000+
Ubicación preferida	Comunidades Suburban Master-Planned
Rango de valor de la casa	$800,000 - $1,500,000

Nesters vacíos y compradores de la edad de jubilación

Desglose demográfico:

• Rango de edad: 55-72 años
• Ingresos familiares promedio: $ 95,000 - $ 140,000
• Tamaño del hogar preferido: 2,000 - 2,800 pies cuadrados.

Parejas profesionales que buscan nuevas construcciones

Rango de edad	30-45 años
Ingresos del hogar combinados	$150,000 - $250,000
Características del hogar preferidos	Diseño moderno, eficiencia energética

Tri Pointe Homes, Inc. (TPH) - Modelo de negocio: Estructura de costos

Gastos de adquisición y desarrollo de tierras

A partir del año fiscal 2023, Tri Pointe Homes informó costos totales de adquisición de tierras de $ 290.4 millones. El inventario de tierras y lotes de la compañía se valoró en $ 1.2 mil millones.

Categoría de gastos	Cantidad ($ m)
Costos de adquisición de tierras	290.4
Inventario de tierras y lotes	1,200.0

Material de construcción y costos de mano de obra

En 2023, Tri Pointe Homes experimentaron costos de construcción por un total de $ 1.47 mil millones. Los gastos laborales y materiales se rompieron de la siguiente manera:

• Costos de construcción directos: $ 1.12 mil millones
• Gastos laborales: $ 350 millones
• Costo promedio de construcción por casa: $ 425,000

Gastos de marketing y ventas

Los gastos de marketing y ventas para TRI Pointe Homes en 2023 fueron de $ 78.3 millones, lo que representa aproximadamente el 5.3% de los ingresos totales.

Categoría de gastos de marketing	Cantidad ($ m)
Gastos totales de marketing	78.3
Porcentaje de ingresos	5.3%

Sobrecarga administrativa y operativa

Los gastos generales administrativos para TRI Pointe Homes en 2023 ascendieron a $ 112.5 millones, que incluye gastos corporativos generales y salarios administrativos.

• Gastos corporativos generales: $ 68.5 millones
• Salarios administrativos: $ 44 millones

Inversiones de tecnología e infraestructura

TRI Pointe Homes invirtió $ 22.6 millones en mejoras de tecnología e infraestructura durante el año fiscal 2023.

Categoría de inversión tecnológica	Cantidad ($ m)
Infraestructura	12.4
Software y herramientas digitales	10.2

Tri Pointe Homes, Inc. (TPH) - Modelo de negocios: flujos de ingresos

Ingresos de ventas de viviendas

Para el año fiscal 2023, Tri Pointe Homes reportó ingresos totales de ventas de viviendas de $ 2.46 mil millones. La compañía cerró 3,849 casas durante este período, con un precio de venta promedio de aproximadamente $ 639,000 por casa.

Año fiscal	Ingresos totales de ventas de viviendas	Hogares cerrados	Precio promedio de la vivienda
2023	$ 2.46 mil millones	3,849	$639,000

Ganancias de desarrollo de propiedades residenciales

TRI Pointe Homes generó $ 187.3 millones en ganancias de desarrollo de propiedades residenciales en 2023, lo que representa un aumento del 12.4% respecto al año anterior.

Tarifas de personalización y actualización

La compañía generó aproximadamente $ 45.2 millones a partir de tarifas de personalización y actualización del hogar en 2023. Las fuentes de ingresos clave incluyen:

• Actualizaciones de diseño de interiores
• Paquetes de tecnología de hogar inteligente
• Mejoras de paisajismo
• Modificaciones estructurales

Comisiones de hipotecas y financiamiento

Tri Pointe Homes ganó $ 23.6 millones de comisiones hipotecarias y financiadas relacionadas con el financiamiento en 2023, trabajando con socios de préstamos preferidos.

Fuente de financiamiento	Ingresos por comisión
Referencias hipotecarias	$ 18.4 millones
Asociaciones de financiación	$ 5.2 millones

Apreciación de la cartera de propiedades

La cartera de propiedades de la compañía se apreció en $ 112.5 millones en 2023, lo que contribuye al crecimiento general de los ingresos. Esto incluye aumentos de valor en las comunidades residenciales desarrolladas en California, Arizona, Colorado y Washington.

Región	Apreciación del valor de la propiedad
California	$ 62.3 millones
Arizona	$ 24.7 millones
Colorado	$ 15.9 millones
Washington	$ 9.6 millones

Tri Pointe Homes, Inc. (TPH) - Canvas Business Model: Value Propositions

Premium lifestyle brand positioning and innovative architectural design

Tri Pointe Homes, Inc. focuses on delivering homes that command premium pricing, reflecting the perceived value of their design and location strategy. The average sales price (ASP) across delivered homes shows this focus, though with expected quarterly fluctuations based on mix and market conditions.

Metric	Q1 2025	Q2 2025	Q3 2025	Full Year 2025 (Projected Range)
Average Sales Price (ASP) of Homes Delivered	$693,000	$664,000	$672,000	$665,000 to $675,000
Homebuilding Gross Margin Percentage	23.9%	20.8%	20.6%	20.5% to 22.0% (Excluding Q2 charge)
Adjusted Homebuilding Gross Margin Percentage	27.3%	25.2% (Excluding Q2 charge)	21.6% (Excluding Q3 charge)	Approx. 21.8% (Excluding 9-month charges)

High degree of personalization and an elevated customer experience

The company emphasizes an elevated experience, which is supported by operational discipline reflected in its SG&A expense ratio relative to home sales revenue.

• SG&A Expense as a Percentage of Home Sales Revenue (Q1 2025): 14.0%
• SG&A Expense as a Percentage of Home Sales Revenue (Q2 2025): 12.6%
• SG&A Expense as a Percentage of Home Sales Revenue (Q3 2025): 12.9%
• SG&A Expense as a Percentage of Home Sales Revenue (Full Year 2025 Projected): 12.0% to 13.0%

Environmentally responsible homes through the LivingSmart® program

The LivingSmart® program integrates features across five areas: HealthSmart®, EnergySmart®, EarthSmart®, WaterSmart®, and HomeSmart®. Research indicated that 75% of home shoppers were more interested in a Tri Pointe home after learning about LivingSmart®.

• EnergySmart® Standard Feature: Dedicated and pre-wired 220-volt, 50-amp circuit for a Type 2 electric vehicle charger.
• HealthSmart® Standard Feature: MERV 13 air filters for HVAC systems.
• WaterSmart® Standard Feature: ENERGY STAR® certified dishwashers using as little as 3-5 gallons of water per load.
• Energy-Saving Importance: 86% of respondents said energy-saving features are extremely/very important.

Integrated financial services for a seamless buying and closing process

Tri Pointe Homes, Inc. operates a secondary financial segment to support the home purchase journey. This segment includes mortgage finance, title and escrow services, and property and casualty insurance agency services.

The wholly owned subsidiary, Pointe Advantage, specifically provides property and casualty insurance agency services that help facilitate the closing process in all operating markets.

Quality construction in desirable, well-located communities (A locations)

The company maintains a focused portfolio of active selling communities, which it aims to grow, signaling confidence in its ability to secure and develop desirable locations. The average number of active selling communities remained relatively stable across the first three quarters of 2025.

Metric	Q1 2025	Q2 2025	Q3 2025	Projected End of 2025
Active Selling Communities (Average)	145.5	149.8	152.0	Approx. 155
Projected Community Count Growth by End of 2026	10-15%

The average sales price of homes in the backlog at the end of Q3 2025 was $781,000, up from $745,000 at the end of Q3 2024, suggesting a focus on higher-value product mix in future deliveries.

Tri Pointe Homes, Inc. (TPH) - Canvas Business Model: Customer Relationships

You're looking at how Tri Pointe Homes, Inc. (TPH) keeps its buyers engaged and satisfied, which is critical when the market is shifting. It's not just about the transaction; it's about the entire journey, from the first sales meeting to the warranty follow-up.

Dedicated in-house customer care and warranty service

Tri Pointe Homes, Inc. backs its premium product with dedicated support after you move in. This commitment is measured externally, too. For instance, in the 2025 Eliant Homebuyer Survey, the Tri Pointe Sacramento division ranked #1 in Overall Experience After One Year in a New Home. Furthermore, that same division secured Second Place for First Year Customer Service Experience in the 2025 Eliant Homebuyers' Choice Awards. The company's broader focus on the homeowner experience resulted in an overall move-in customer satisfaction score of 94% through Eliant in 2024, which is the benchmark they carry into 2025. To make managing post-closing issues efficient, they provide homeowners with a dedicated warranty portal where you can submit new service requests and monitor the status of existing ones. This system is designed to give you immediate access to information, which is key when you need something fixed now, not later.

High-touch sales process through on-site community sales teams

The sales experience is intentionally high-touch, relying on on-site teams to guide buyers through complex decisions, especially when the Average Sales Price (ASP) for homes delivered in 2024 was $679,000. Management is focused on maintaining sales pace through disciplined execution, even as market conditions change. Here's a look at the net new home orders per average selling community to see how the pace has tracked through 2025:

Reporting Period	Net New Home Orders Per Community (Monthly Pace)	Incentives on Orders (Average)
Q3 2025	2.2 (6.5 total orders)	Deployed targeted incentives to support conversion
Q2 2025	2.5 (7.6 total orders)	Not explicitly stated for Q2 orders
Q1 2025	2.8 (8.5 total orders)	Approximately 6.5%
Q4 2024 (Context)	3.6 (10.8 total orders)	Approximately 5.5% on Q3 2024 orders

The company is actively managing this pace, targeting 2.5-3.0 sales per month in 2025, adjusting incentives if necessary.

Digital tools like the Tri Pointe Connect® app to simplify the loan process

To streamline the financing side, Tri Pointe Connect operates as a wholly owned subsidiary, offering a fully digital mortgage experience. This digital focus aims to improve the certainty and timeliness of closing. While the Tri Pointe Connect app focuses on lending, the broader Tri Pointe Homes Homebuyer App shows strong digital engagement. As of January 1, 2024, 4,314 homes were live on that app, with users averaging 9 sessions and spending over 11 minutes engaging with content. The lending arm offers an Extended Lock Program with rate renegotiation, which requires a deposit of 0.500% of the loan amount for 120 and 180 day locks. The app itself collects data including Financial Info, Contact Info, and Usage Data.

Targeted incentives to support conversion in a challenging market

In a market where buyers are hesitant, Tri Pointe Homes, Inc. uses financial levers to secure sales. For orders taken in March 2025, incentives averaged 7.3%. For the entire first quarter of 2025, order incentives averaged about 6.5%. A key part of their strategy is directing about one-third of these incentives to the design studio, where the gross margin is over 40%, which softens the impact on the overall profit and loss statement. For example, in Q1 2025, 2.3% of the 6.5% incentive was channeled to the design studio.

Building long-term brand loyalty through a people-first culture

The belief is that an employee-first mindset translates directly into better homebuyer experiences. This culture focus has earned Tri Pointe Homes, Inc. significant external validation in 2025. The company was named to the 2025 Fortune 100 Best Companies to Work For® list, marking its second appearance. Additionally, this is the third consecutive year (2023 through 2025) they've earned a spot on the PEOPLE Companies that Care list. The 2025 PEOPLE Companies That Care list evaluation was based on over 1.3 million confidential employee survey responses covering more than 8.4 million U.S. employees. The company has also been Great Place To Work-Certified™ for five straight years, from 2021 through 2025. This internal focus supports the external brand promise.

• The company operates in 12 states and the District of Columbia.
• The full-year 2025 delivery guidance ASP is approximately $680,000.
• The company expects to open approximately 65 new communities in 2025.

Finance: draft 13-week cash view by Friday.

Tri Pointe Homes, Inc. (TPH) - Canvas Business Model: Channels

You're looking at how Tri Pointe Homes, Inc. (TPH) gets its homes in front of buyers as of late 2025. It's a mix of physical presence and digital outreach, all aimed at converting interest into closings.

The physical footprint is key here. Tri Pointe Homes projected its network of active selling communities to be in the range of 150-160 by year-end 2025. To give you a benchmark from the third quarter, the average active selling communities stood at 152.0, up slightly from the 150.0 average seen in the third quarter of 2024.

The effectiveness of these channels is reflected in the sales velocity and volume data we have from the third quarter of 2025. Here's a quick look at the scale of operations driving those channel interactions:

Metric	Q3 2025 Actual	Full Year 2025 Forecast
New Home Deliveries (Units)	1,217	4,800 to 5,000
Average Sales Price (ASP) per Delivered Home	$672,000	Approximately $680,000
Net New Home Orders per Average Selling Community	6.5 (or 2.2 monthly)	N/A
Home Sales Revenue	$817.3 million	N/A

Direct customer engagement happens through on-site sales offices and model homes, which are the final conversion points for leads generated elsewhere. The rate at which these communities are generating sales gives us a pulse on channel health. In Q3 2025, the net new home orders per average selling community settled at 6.5 orders, which translates to about 2.2 orders per month per community.

Third-party real estate brokers and agents remain a critical part of the distribution network, though the exact split of sales volume between direct and broker-assisted isn't always broken out specifically in the guidance. What we do see is the overall market friction, indicated by the cancellation rate, which was 12% in the third quarter of 2025, compared to 10% in the third quarter of 2024.

Digital channels, including the corporate and community websites, are the starting point for many buyers today, feeding the funnel that eventually reaches the on-site teams. While we don't have a specific lead volume number, the digital presence supports the overall order generation rate. The company also integrates its affiliated financial services entities into the sales process to capture additional revenue and streamline the buyer journey. These include:

• Tri Pointe Connect®
• Tri Pointe Assurance®

Finance: draft 13-week cash view by Friday.

Tri Pointe Homes, Inc. (TPH) - Canvas Business Model: Customer Segments

You're analyzing the core buyers for Tri Pointe Homes, Inc. (TPH) as of late 2025; it's about targeting specific demographics in high-growth areas with premium product offerings. This segment is defined by their financial capacity and their desire for quality and location.

The primary financial filter for the customer base is reflected in the pricing strategy. For the full year 2025, Tri Pointe Homes anticipates an average sales price of approximately $680,000 across all deliveries. This figure anchors the profile of the financially-qualified buyer they are attracting.

To give you a clearer picture of the current pricing reality, here is a snapshot of recent and projected average sales prices:

Metric	Average Sales Price (ASP)
Full Year 2025 Guidance ASP	$680,000
Q3 2025 Actual Deliveries ASP	$672,000
Q4 2025 Anticipated ASP Range	$690,000 to $700,000

This pricing level strongly suggests a focus on the premium move-up buyers seeking larger, well-designed homes. The company's strategy involves investing in 'well-located, core land positions and build premium lifestyle communities close to employment centers, high-performing schools, and key amenities,' which naturally appeals to buyers looking to trade up for better location and features.

While the ASP points toward the move-up segment, Tri Pointe Homes serves a diverse range of buyers including first-time homeowners and active adults. The company offers a variety of home types, which includes entry-level, move-up, and luxury homes, alongside active lifestyle communities, demonstrating this breadth in their product mix.

Geographically, the customer base is spread across a significant footprint, serving customers in 12 states and D.C. These markets are strategically chosen as high-growth areas, primarily in the Western and Eastern regions, with recent expansion efforts noted in Utah, Florida, and the Coastal Carolinas. The operational structure is divided into West, Central, and East geographic segments.

The desire for modern, responsible housing also shapes the segment profile, targeting buyers seeking energy-efficient and sustainable home features. Tri Pointe Homes' vision includes a commitment to environmentally responsible building practices and energy-efficient designs.

You can see the geographic and financial context for these customers here:

• Operates in 12 states plus the District of Columbia.
• Focus on high-growth markets like Utah, Florida, and Coastal Carolinas.
• Targeted full-year 2025 deliveries: 4,800 to 5,000 homes.
• Buyer profile is described as 'well-qualified and resilient.'

Finance: review Q4 2025 ASP guidance against the full-year $680,000 target to assess segment mix shift by end of year.

Tri Pointe Homes, Inc. (TPH) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Tri Pointe Homes, Inc.'s operations. For a homebuilder, the cost structure is dominated by what it takes to actually build and sell a house.

The single largest expense category, by far, is the Cost of Home Sales, which encompasses land acquisition, labor, and materials. This cost directly determines the homebuilding gross margin, which for the third quarter of 2025 was reported at 20.6% of home sales revenue. When you exclude inventory-related charges, the adjusted homebuilding gross margin for Q3 2025 was 21.6%. This means that for every dollar of home sales revenue, roughly 79 cents went to cover the direct costs of that home in Q3 2025.

Operating expenses, while smaller, are critical for managing the business overhead. The Selling, General, and Administrative (SG&A) expense ratio for the full-year 2025 outlook is anticipated to be approximately 12.5% of home sales revenue. To be fair, the actual Q3 2025 SG&A ratio was slightly higher at 12.9% of home sales revenue, but management noted this was at the lower end of guidance due to cost savings and better revenue leverage.

Capital deployment is heavily weighted toward securing future inventory. Tri Pointe Homes, Inc. made significant investments in land; for instance, they invested approximately $260 million in land and land development during the third quarter of 2025 alone. This spend supports their land position, which stood at over 32,000 total lots controlled or owned at the end of Q3 2025, with 51% controlled via option agreements.

Financing costs are another key component of the cost structure, particularly given the capital-intensive nature of land banking. As of the end of the third quarter of 2025, the homebuilding debt-to-capital ratio stood at 25.1%. This leverage level provides flexibility but also means interest expense is a material factor in the overall cost of capital.

The company also incurs non-recurring, but significant, inventory-related charges. Through the first three quarters of 2025, these charges totaled $19.3 million. These charges directly impact reported profitability, which is why management often focuses on adjusted figures that exclude them.

Here's a quick look at some of the key cost and leverage metrics as of late 2025:

Metric	Value	Period/Context
Homebuilding Gross Margin (Reported)	20.6%	Q3 2025
SG&A Expense Ratio (Outlook)	12.5%	FY 2025 Outlook
Land & Development Investment	$260 million	Q3 2025
Homebuilding Debt-to-Capital Ratio	25.1%	Q3 2025
Inventory-Related Charges (YTD)	$19.3 million	Through Q3 2025

You should keep an eye on a few specific cost drivers as you model out future performance:

• Cost of home sales, which is the largest component of revenue.
• The trend in buyer incentives, which averaged 8.2% of revenue in Q3 2025.
• The mix between owned land versus optioned land, as options reduce immediate capital outlay.
• The ongoing impact of interest rates on the cost of carrying debt.

Finance: draft 13-week cash view by Friday.

Tri Pointe Homes, Inc. (TPH) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Tri Pointe Homes, Inc. (TPH) revenue generation, which is heavily concentrated in the cyclical but high-value home construction sector. The business model relies almost entirely on converting land into finished homes for sale.

The primary revenue stream for Tri Pointe Homes, Inc. (TPH) comes from the sale of new single-family and attached homes, which accounts for approximately 98% of total revenue. This is the bread and butter of the operation, and the volume of deliveries directly impacts the top line.

For the full-year 2025 forecast, Tri Pointe Homes, Inc. projects home deliveries to be between 4,800 and 5,000 units. This projection follows a period of lower volume, as seen in the third quarter of 2025.

Here's a look at the most recent quarterly home sales performance to give you a concrete sense of scale:

Metric	Q3 2025 Result	Q2 2025 Result	Q1 2025 Result
Home Sales Revenue	$817.3 million	$880 million	$720.8 million
New Home Deliveries (Units)	1,217	1,326	1,040
Average Sales Price (ASP)	$672,000	$664,000	$693,000

That Q3 2025 home sales revenue of $817.3 million is the key figure for that period. To put the full year in context, the trailing twelve months (LTM) home sales revenue as of the end of Q3 2025 was approximately $3,639,322 (or $3.64 Billion).

The secondary, much smaller revenue component comes from financial services, which includes mortgage and title services, representing approximately 2% of the total revenue mix. This stream helps capture more of the customer's total spend but is not a primary driver of the overall financial performance.

You also have opportunistic revenue from land and lot sales. This is less frequent and depends on market conditions and strategic portfolio management, so you won't see it as a consistent monthly or quarterly number like home sales.

The revenue streams can be summarized like this:

• Primary: Sale of new single-family and attached homes (approx. 98%).
• Ancillary: Financial services like mortgage and title (approx. 2%).
• Opportunistic: Land and lot sales.

Finance: draft 13-week cash view by Friday.