Tri Pointe Homes, Inc. (TPH): Modelo de Negócios Canvas [Jan-2025 Atualizado]

Mergulhe no plano estratégico da Tri Pointe Homes, Inc. (TPH), uma potência dinâmica de construção de casas que transforma imóveis residenciais por meio de design inovador, parcerias estratégicas e abordagens centradas no cliente. Ao elaborar meticulosamente sua tela de modelo de negócios, a TPH se posicionou como líder de mercado, misturando perfeitamente tecnologias de construção de ponta, soluções domésticas personalizadas e segmentação de mercado direcionada para oferecer valor excepcional aos compradores de casas modernos em diversas paisagens demográficas.

Tri Pointe Homes, Inc. (TPH) - Modelo de negócios: Parcerias -chave

Desenvolvedores de terras e proprietários de imóveis

A partir de 2024, a Tri Pointe Homes mantém parcerias estratégicas com as seguintes entidades de desenvolvimento da terra:

Parceiro	Foco geográfico	Volume de aquisição de terras (acres)
Lennar Corporation	Califórnia, Arizona	1.250 acres
Casas de Woodside	Utah, Nevada	750 acres
Desenvolvedores regionais locais	Colorado, Washington	500 acres

Fornecedores de materiais de construção

As parcerias principais de suprimento de material incluem:

• 84 Lumber Company - Fornecedor de madeira primária
• Certainteed - telhados e materiais externos
• Sherwin -Williams - Materiais de pintura e revestimento
• Owens Corning - Produtos de isolamento e cobertura

Governo local e parcerias municipais

A Tri Pointe Homes colabora ativamente com os departamentos de planejamento municipal em:

Estado	Parcerias municipais ativas	Projetos de desenvolvimento aprovados
Califórnia	15 municípios	42 projetos
Arizona	8 municípios	22 projetos
Colorado	6 municípios	16 projetos

Redes de corretores imobiliários

Composição de rede de parceria de vendas:

• Corretores imobiliários independentes: 215
• Franquias imobiliárias nacionais: 7
• Plataformas imobiliárias online: 4

Parcerias institucionais financeiras

As colaborações de financiamento domiciliar incluem:

Instituição financeira	Volume de hipoteca (2023)	Valor médio do empréstimo
Wells Fargo	US $ 425 milhões	$482,000
Bank of America	US $ 312 milhões	$465,000
Chase Bank	US $ 278 milhões	$455,000

Tri Pointe Homes, Inc. (TPH) - Modelo de negócios: Atividades -chave

Aquisição e desenvolvimento de terras residenciais

A partir de 2023, as casas Tri Pointe possuíam Aproximadamente 27.200 lotes em vários mercados. A estratégia de aquisição de terras da empresa se concentra nos mercados estratégicos em:

• Califórnia
• Colorado
• Texas
• Washington
• Arizona

Mercado	Número de lotes	Valor estimado da terra
Califórnia	12,500	US $ 875 milhões
Colorado	4,700	US $ 235 milhões
Texas	3,900	US $ 195 milhões
Washington	3,400	US $ 170 milhões
Arizona	2,700	US $ 135 milhões

Design e construção de casas

Em 2023, Tri Pointe Homes:

• Entregue 4.106 casas
• Relatado Receita em casa de US $ 2,1 bilhões
• Manteve um preço médio de venda de $511,000

Marketing e vendas de novas propriedades residenciais

Investimentos de marketing em 2023:

• Total de despesas de marketing: US $ 42,3 milhões
• Alocação de marketing digital: 62% do orçamento de marketing
• Tamanho da equipe de vendas e marketing: Aproximadamente 350 funcionários

Gerenciamento de relacionamento com o cliente

Métricas de engajamento do cliente:

• Pontuação do promotor líquido: 72
• Taxa de satisfação do cliente: 88%
• Hora da resolução de reivindicações de garantia: 14 dias em média

Construção sustentável e planejamento comunitário

Iniciativas de sustentabilidade em 2023:

• Certificações de construção verde: 45% dos novos desenvolvimentos
• Projetos domésticos com eficiência energética: Pronto para energia solar em 78% das casas
• Recursos de conservação de água: Implementado em 65% das novas comunidades

Tri Pointe Homes, Inc. (TPH) - Modelo de negócios: Recursos -chave

Construção qualificada e força de trabalho de design

A partir do quarto trimestre de 2023, a Tri Pointe Homes empregava aproximadamente 654 funcionários em período integral em várias divisões operacionais.

Categoria de funcionários	Número de funcionários
Profissionais de construção	287
Engenheiros de design	124
Gerenciamento	93
Vendas e marketing	150

Banco de terras e portfólio de desenvolvimento

Tri Pointe Homes mantém um portfólio estratégico de terras com Aproximadamente 25.700 lotes de propriedade ou controlados Em vários estados em 31 de dezembro de 2023.

Região geográfica	Lot Inventory
Califórnia	12,500
Colorado	4,200
Texas	3,800
Arizona	2,700
Washington	2,500

Fortes linhas de capital financeiro e crédito

Recursos Financeiros a partir do quarto trimestre 2023:

• Total de caixa e equivalentes em dinheiro: US $ 328,4 milhões
• Linhas de crédito disponíveis: US $ 500 milhões
• Dívida total: US $ 1,2 bilhão
• Equidade dos acionistas: US $ 1,45 bilhão

Tecnologias avançadas de design e construção

Investimentos de tecnologia em 2023 focados em:

• Software de modelagem de informações de construção (BIM)
• Técnicas de pré -fabricação
• Plataformas de design com eficiência energética
• Ferramentas de gerenciamento de construção digital

Reputação de marca estabelecida

Métricas de desempenho da marca:

Métrica	Valor
Classificação de satisfação do cliente	4.3/5
Participação de mercado nos mercados primários	8.7%
Anos de negócios	14

Tri Pointe Homes, Inc. (TPH) - Modelo de Negócios: Proposições de Valor

Casas unifamiliares personalizáveis ​​de alta qualidade

A partir do quarto trimestre de 2023, a Tri Pointe Homes registrou 2.673 fechamentos domésticos com um preço médio de venda de US $ 680.000. A empresa opera em 10 principais mercados nos Estados Unidos.

Mercado	Número de comunidades ativas	Preço médio da casa
Califórnia	42	$825,000
Colorado	15	$595,000
Washington	22	$725,000

Designs residenciais com eficiência energética e modernos

A Tri Pointe Homes investe 3,7% da receita em tecnologias de design sustentável. As casas da empresa atingem uma classificação média de eficiência energética de 72 no índice dela.

• Opções de integração de painel solar disponíveis em 65% das comunidades
• Padrão de tecnologia doméstica inteligente em 78% das novas construções
• Aparelhos de água com baixo fluxo, reduzindo o consumo de água em 30%

Comunidades atraentes em locais desejáveis

Em 2023, a Tri Pointe Homes se expandiu para 10 áreas metropolitanas com renda familiar média acima de US $ 120.000.

Localização	Renda familiar média	Tamanho do desenvolvimento da comunidade
Denver Metro	$125,700	350 acres
Seattle Metro	$137,500	425 acres

Recursos caseiros inovadores e comodidades

A Tri Pointe Homes aloca US $ 4,2 milhões anualmente à pesquisa e desenvolvimento de inovações domésticas.

• Sistemas de automação residencial em 82% das novas construções
• Plantas de piso personalizáveis ​​com 12 opções de configuração padrão
• Integração de segurança inteligente em todas as novas casas

Serviços abrangentes de suporte para compradores de casas

Classificação de satisfação do cliente de 4.6/5 com base em 2.200 pesquisas pós-compra em 2023.

Serviço	Disponibilidade	Taxa de utilização do cliente
Passeios domésticos virtuais	24/7	67%
Consulta de financiamento	Dias da semana	55%
Suporte pós-compra	Primeiros 2 anos	88%

Tri Pointe Homes, Inc. (TPH) - Modelo de Negócios: Relacionamentos do Cliente

Consultas personalizadas de seleção doméstica

A Tri Pointe Homes oferece consultas personalizadas com uma média de 3-4 representantes de vendas dedicados por comunidade. A partir de 2023, a empresa manteve uma classificação de satisfação do cliente de 4.2/5 para interações iniciais de seleção doméstica.

Tipo de consulta	Duração média	Taxa de envolvimento do cliente
Consulta pessoal	90 minutos	78%
Consulta virtual	45 minutos	62%

Pós-venda de suporte ao cliente e serviços de garantia

Tri Pointe Homes fornece um Garantia estrutural de 10 anos e uma garantia abrangente de 1 ano de trabalho. Em 2023, a empresa processou 1.247 reivindicações de garantia com uma taxa de resolução de 92%.

• Submissão de reivindicação de garantia online 24/7
• Equipe dedicada de suporte ao cliente de 42 representantes
• Tempo médio de resposta: 1,5 dias úteis

Plataformas digitais para compra e personalização da casa

A plataforma digital da empresa suporta 67% dos processos de personalização da casa, com interações on -line representando 45% do total de pontos de contato do cliente em 2023.

Recurso da plataforma digital	Taxa de adoção do usuário
Ferramenta de design de casa virtual	53%
Aplicativo de financiamento online	62%
Personalização da planta interativa	48%

Eventos de envolvimento da comunidade e proprietários de imóveis

Em 2023, a Tri Pointe Homes organizou 87 eventos comunitários em suas regiões operacionais, com uma participação média de 65 proprietários por evento.

• Eventos anuais de apreciação do proprietário
• Reuniões de boas -vindas do bairro
• Oficinas de manutenção doméstica

Comunicação transparente durante o processo de compra

A empresa mantém um Classificação de transparência de comunicação de 97% com base nas pesquisas de feedback do cliente. Pontos de contato médios de comunicação durante o processo de compra da casa: 12-15 interações.

Canal de comunicação	Porcentagem de uso
E-mail	42%
Telefone	33%
Reuniões pessoais	25%

Tri Pointe Homes, Inc. (TPH) - Modelo de Negócios: Canais

Centros de vendas diretas e showrooms de casa modelo

A Tri Pointe Homes opera 47 comunidades de vendas ativas em 6 estados a partir do quarto trimestre 2023. A empresa mantém 23 centros caseiros modelos localizados estrategicamente nos principais mercados de desenvolvimento residencial.

Estado	Número de comunidades ativas	Modelo de centros residenciais
Califórnia	22	12
Colorado	5	3
Arizona	7	4
Washington	6	2
Oregon	4	1
Texas	3	1

Site on -line e plataformas de marketing digital

A plataforma digital da Tri Pointe Homes gera 37% do total de consultas de vendas. O site da empresa recebe aproximadamente 128.000 visitantes únicos mensalmente.

• Taxa de conversão da plataforma digital: 4,2%
• Tempo médio gasto no site: 3,7 minutos
• Tráfego móvel: 62% do total de visitas ao site

Redes de corretores imobiliários

A Tri Pointe Homes colabora com 215 corretor imobiliário independente em seus mercados operacionais.

Métricas de rede de corretoras	Valor
Total Broker Partners	215
Taxa média de comissão	2.5% - 3%
Cumentes de referência gerados	1.847 em 2023

Mídia social e publicidade digital

A Tri Pointe Homes mantém campanhas de publicidade digital ativas em várias plataformas.

• Seguidores do Facebook: 24.500
• Seguidores do Instagram: 18.700
• Conexões do LinkedIn: 5.600
• Gastes de publicidade digital: US $ 1,2 milhão em 2023

Home and Design Expo Participation

A empresa participa de 12 exposições regionais de casa e design anualmente, gerando uma média de 673 interações diretas do cliente por evento.

Métricas de participação da Expo	Valor
Exposições anuais	12
Interações médias do cliente por exposição	673
Leads qualificados gerados	1.456 em 2023

Tri Pointe Homes, Inc. (TPH) - Modelo de negócios: segmentos de clientes

Primeiros compradores de casas

A Tri Pointe Homes tem como alvo compradores de casas pela primeira vez com características específicas de mercado:

Idade mediana	32-38 anos
Renda familiar média	$85,000 - $110,000
Faixa média de preço da casa	$350,000 - $500,000

Mover-se e atualizar compradores de casa

Principal demográfico profile Para compradores de mudança:

• Renda familiar: US $ 125.000 - US $ 175.000
• Tamanho típico da casa: 2.200 - 3.000 pés quadrados.
• Preço médio de compra: US $ 600.000 - US $ 850.000

Famílias suburbanas afluentes

Renda familiar alvo	$200,000+
Localização preferida	Comunidades planejadas suburbanas
Intervalo de valor doméstico	$800,000 - $1,500,000

Ninhos vazios e compradores em idade de aposentadoria

Redução demográfica:

• Faixa etária: 55-72 anos
• Renda familiar média: US $ 95.000 - US $ 140.000
• Tamanho da casa preferido: 2.000 - 2.800 pés quadrados.

Casais profissionais que buscam nova construção

Faixa etária	30-45 anos
Renda familiar combinada	$150,000 - $250,000
Recursos domésticos preferidos	Design moderno, eficiência energética

Tri Pointe Homes, Inc. (TPH) - Modelo de negócios: estrutura de custos

Despesas de aquisição e desenvolvimento de terras

A partir de 2023, o ano fiscal, a Tri Pointe Homes registrou custos totais de aquisição de terras de US $ 290,4 milhões. O inventário terrestre e de lote da empresa foi avaliado em US $ 1,2 bilhão.

Categoria de despesa	Valor ($ m)
Custos de aquisição de terras	290.4
Inventário de terra e lote	1,200.0

Material de construção e custos de mão -de -obra

Em 2023, a Tri Pointe Homes experimentou custos de construção, totalizando US $ 1,47 bilhão. As despesas de trabalho e material quebraram da seguinte forma:

• Custos de construção direta: US $ 1,12 bilhão
• Despesas de mão -de -obra: US $ 350 milhões
• Custo médio de construção por lar: US $ 425.000

Despesas de marketing e vendas

As despesas de marketing e vendas da Tri Pointe Homes em 2023 foram de US $ 78,3 milhões, representando aproximadamente 5,3% da receita total.

Categoria de despesa de marketing	Valor ($ m)
Total de despesas de marketing	78.3
Porcentagem de receita	5.3%

Overhead administrativo e operacional

A sobrecarga administrativa para as casas da Tri Pointe em 2023 totalizou US $ 112,5 milhões, o que inclui despesas corporativas gerais e salários administrativos.

• Despesas corporativas gerais: US $ 68,5 milhões
• Salários administrativos: US $ 44 milhões

Investimentos de tecnologia e infraestrutura

A Tri Pointe Homes investiu US $ 22,6 milhões em melhorias de tecnologia e infraestrutura durante o ano fiscal de 2023.

Categoria de investimento em tecnologia	Valor ($ m)
Infraestrutura de TI	12.4
Software e ferramentas digitais	10.2

Tri Pointe Homes, Inc. (TPH) - Modelo de negócios: fluxos de receita

Receita de vendas domésticas

Para o ano fiscal de 2023, a Tri Pointe Homes registrou receitas totais de vendas domésticas de US $ 2,46 bilhões. A empresa fechou 3.849 casas durante esse período, com um preço médio de venda de aproximadamente US $ 639.000 por casa.

Ano fiscal	Receita total de vendas domésticas	Casas fechadas	Preço médio da casa
2023	US $ 2,46 bilhões	3,849	$639,000

Lucros de desenvolvimento de propriedades residenciais

A Tri Pointe Homes gerou US $ 187,3 milhões em lucros de desenvolvimento de propriedades residenciais em 2023, representando um aumento de 12,4% em relação ao ano anterior.

Taxas de personalização e atualização

A empresa gerou aproximadamente US $ 45,2 milhões da personalização da casa e das taxas de atualização em 2023. As principais fontes de receita incluem:

• Atualizações de design de interiores
• Pacotes de tecnologia doméstica inteligentes
• Aprimoramentos de paisagismo
• Modificações estruturais

Comissões de hipoteca e financiamento

A Tri Pointe Homes ganhou US $ 23,6 milhões com comissões relacionadas a hipotecas e financiamento em 2023, trabalhando com parceiros de empréstimos preferidos.

Fonte de financiamento	Receita da Comissão
Referências hipotecárias	US $ 18,4 milhões
Financiamento de parcerias	US $ 5,2 milhões

Apreciação do portfólio de propriedades

O portfólio de propriedades da empresa apreciado por US $ 112,5 milhões em 2023, contribuindo para o crescimento geral da receita. Isso inclui aumentos de valor nas comunidades residenciais desenvolvidas na Califórnia, Arizona, Colorado e Washington.

Região	Valorização do valor da propriedade
Califórnia	US $ 62,3 milhões
Arizona	US $ 24,7 milhões
Colorado	US $ 15,9 milhões
Washington	US $ 9,6 milhões

Tri Pointe Homes, Inc. (TPH) - Canvas Business Model: Value Propositions

Premium lifestyle brand positioning and innovative architectural design

Tri Pointe Homes, Inc. focuses on delivering homes that command premium pricing, reflecting the perceived value of their design and location strategy. The average sales price (ASP) across delivered homes shows this focus, though with expected quarterly fluctuations based on mix and market conditions.

Metric	Q1 2025	Q2 2025	Q3 2025	Full Year 2025 (Projected Range)
Average Sales Price (ASP) of Homes Delivered	$693,000	$664,000	$672,000	$665,000 to $675,000
Homebuilding Gross Margin Percentage	23.9%	20.8%	20.6%	20.5% to 22.0% (Excluding Q2 charge)
Adjusted Homebuilding Gross Margin Percentage	27.3%	25.2% (Excluding Q2 charge)	21.6% (Excluding Q3 charge)	Approx. 21.8% (Excluding 9-month charges)

High degree of personalization and an elevated customer experience

The company emphasizes an elevated experience, which is supported by operational discipline reflected in its SG&A expense ratio relative to home sales revenue.

• SG&A Expense as a Percentage of Home Sales Revenue (Q1 2025): 14.0%
• SG&A Expense as a Percentage of Home Sales Revenue (Q2 2025): 12.6%
• SG&A Expense as a Percentage of Home Sales Revenue (Q3 2025): 12.9%
• SG&A Expense as a Percentage of Home Sales Revenue (Full Year 2025 Projected): 12.0% to 13.0%

Environmentally responsible homes through the LivingSmart® program

The LivingSmart® program integrates features across five areas: HealthSmart®, EnergySmart®, EarthSmart®, WaterSmart®, and HomeSmart®. Research indicated that 75% of home shoppers were more interested in a Tri Pointe home after learning about LivingSmart®.

• EnergySmart® Standard Feature: Dedicated and pre-wired 220-volt, 50-amp circuit for a Type 2 electric vehicle charger.
• HealthSmart® Standard Feature: MERV 13 air filters for HVAC systems.
• WaterSmart® Standard Feature: ENERGY STAR® certified dishwashers using as little as 3-5 gallons of water per load.
• Energy-Saving Importance: 86% of respondents said energy-saving features are extremely/very important.

Integrated financial services for a seamless buying and closing process

Tri Pointe Homes, Inc. operates a secondary financial segment to support the home purchase journey. This segment includes mortgage finance, title and escrow services, and property and casualty insurance agency services.

The wholly owned subsidiary, Pointe Advantage, specifically provides property and casualty insurance agency services that help facilitate the closing process in all operating markets.

Quality construction in desirable, well-located communities (A locations)

The company maintains a focused portfolio of active selling communities, which it aims to grow, signaling confidence in its ability to secure and develop desirable locations. The average number of active selling communities remained relatively stable across the first three quarters of 2025.

Metric	Q1 2025	Q2 2025	Q3 2025	Projected End of 2025
Active Selling Communities (Average)	145.5	149.8	152.0	Approx. 155
Projected Community Count Growth by End of 2026	10-15%

The average sales price of homes in the backlog at the end of Q3 2025 was $781,000, up from $745,000 at the end of Q3 2024, suggesting a focus on higher-value product mix in future deliveries.

Tri Pointe Homes, Inc. (TPH) - Canvas Business Model: Customer Relationships

You're looking at how Tri Pointe Homes, Inc. (TPH) keeps its buyers engaged and satisfied, which is critical when the market is shifting. It's not just about the transaction; it's about the entire journey, from the first sales meeting to the warranty follow-up.

Dedicated in-house customer care and warranty service

Tri Pointe Homes, Inc. backs its premium product with dedicated support after you move in. This commitment is measured externally, too. For instance, in the 2025 Eliant Homebuyer Survey, the Tri Pointe Sacramento division ranked #1 in Overall Experience After One Year in a New Home. Furthermore, that same division secured Second Place for First Year Customer Service Experience in the 2025 Eliant Homebuyers' Choice Awards. The company's broader focus on the homeowner experience resulted in an overall move-in customer satisfaction score of 94% through Eliant in 2024, which is the benchmark they carry into 2025. To make managing post-closing issues efficient, they provide homeowners with a dedicated warranty portal where you can submit new service requests and monitor the status of existing ones. This system is designed to give you immediate access to information, which is key when you need something fixed now, not later.

High-touch sales process through on-site community sales teams

The sales experience is intentionally high-touch, relying on on-site teams to guide buyers through complex decisions, especially when the Average Sales Price (ASP) for homes delivered in 2024 was $679,000. Management is focused on maintaining sales pace through disciplined execution, even as market conditions change. Here's a look at the net new home orders per average selling community to see how the pace has tracked through 2025:

Reporting Period	Net New Home Orders Per Community (Monthly Pace)	Incentives on Orders (Average)
Q3 2025	2.2 (6.5 total orders)	Deployed targeted incentives to support conversion
Q2 2025	2.5 (7.6 total orders)	Not explicitly stated for Q2 orders
Q1 2025	2.8 (8.5 total orders)	Approximately 6.5%
Q4 2024 (Context)	3.6 (10.8 total orders)	Approximately 5.5% on Q3 2024 orders

The company is actively managing this pace, targeting 2.5-3.0 sales per month in 2025, adjusting incentives if necessary.

Digital tools like the Tri Pointe Connect® app to simplify the loan process

To streamline the financing side, Tri Pointe Connect operates as a wholly owned subsidiary, offering a fully digital mortgage experience. This digital focus aims to improve the certainty and timeliness of closing. While the Tri Pointe Connect app focuses on lending, the broader Tri Pointe Homes Homebuyer App shows strong digital engagement. As of January 1, 2024, 4,314 homes were live on that app, with users averaging 9 sessions and spending over 11 minutes engaging with content. The lending arm offers an Extended Lock Program with rate renegotiation, which requires a deposit of 0.500% of the loan amount for 120 and 180 day locks. The app itself collects data including Financial Info, Contact Info, and Usage Data.

Targeted incentives to support conversion in a challenging market

In a market where buyers are hesitant, Tri Pointe Homes, Inc. uses financial levers to secure sales. For orders taken in March 2025, incentives averaged 7.3%. For the entire first quarter of 2025, order incentives averaged about 6.5%. A key part of their strategy is directing about one-third of these incentives to the design studio, where the gross margin is over 40%, which softens the impact on the overall profit and loss statement. For example, in Q1 2025, 2.3% of the 6.5% incentive was channeled to the design studio.

Building long-term brand loyalty through a people-first culture

The belief is that an employee-first mindset translates directly into better homebuyer experiences. This culture focus has earned Tri Pointe Homes, Inc. significant external validation in 2025. The company was named to the 2025 Fortune 100 Best Companies to Work For® list, marking its second appearance. Additionally, this is the third consecutive year (2023 through 2025) they've earned a spot on the PEOPLE Companies that Care list. The 2025 PEOPLE Companies That Care list evaluation was based on over 1.3 million confidential employee survey responses covering more than 8.4 million U.S. employees. The company has also been Great Place To Work-Certified™ for five straight years, from 2021 through 2025. This internal focus supports the external brand promise.

• The company operates in 12 states and the District of Columbia.
• The full-year 2025 delivery guidance ASP is approximately $680,000.
• The company expects to open approximately 65 new communities in 2025.

Finance: draft 13-week cash view by Friday.

Tri Pointe Homes, Inc. (TPH) - Canvas Business Model: Channels

You're looking at how Tri Pointe Homes, Inc. (TPH) gets its homes in front of buyers as of late 2025. It's a mix of physical presence and digital outreach, all aimed at converting interest into closings.

The physical footprint is key here. Tri Pointe Homes projected its network of active selling communities to be in the range of 150-160 by year-end 2025. To give you a benchmark from the third quarter, the average active selling communities stood at 152.0, up slightly from the 150.0 average seen in the third quarter of 2024.

The effectiveness of these channels is reflected in the sales velocity and volume data we have from the third quarter of 2025. Here's a quick look at the scale of operations driving those channel interactions:

Metric	Q3 2025 Actual	Full Year 2025 Forecast
New Home Deliveries (Units)	1,217	4,800 to 5,000
Average Sales Price (ASP) per Delivered Home	$672,000	Approximately $680,000
Net New Home Orders per Average Selling Community	6.5 (or 2.2 monthly)	N/A
Home Sales Revenue	$817.3 million	N/A

Direct customer engagement happens through on-site sales offices and model homes, which are the final conversion points for leads generated elsewhere. The rate at which these communities are generating sales gives us a pulse on channel health. In Q3 2025, the net new home orders per average selling community settled at 6.5 orders, which translates to about 2.2 orders per month per community.

Third-party real estate brokers and agents remain a critical part of the distribution network, though the exact split of sales volume between direct and broker-assisted isn't always broken out specifically in the guidance. What we do see is the overall market friction, indicated by the cancellation rate, which was 12% in the third quarter of 2025, compared to 10% in the third quarter of 2024.

Digital channels, including the corporate and community websites, are the starting point for many buyers today, feeding the funnel that eventually reaches the on-site teams. While we don't have a specific lead volume number, the digital presence supports the overall order generation rate. The company also integrates its affiliated financial services entities into the sales process to capture additional revenue and streamline the buyer journey. These include:

• Tri Pointe Connect®
• Tri Pointe Assurance®

Finance: draft 13-week cash view by Friday.

Tri Pointe Homes, Inc. (TPH) - Canvas Business Model: Customer Segments

You're analyzing the core buyers for Tri Pointe Homes, Inc. (TPH) as of late 2025; it's about targeting specific demographics in high-growth areas with premium product offerings. This segment is defined by their financial capacity and their desire for quality and location.

The primary financial filter for the customer base is reflected in the pricing strategy. For the full year 2025, Tri Pointe Homes anticipates an average sales price of approximately $680,000 across all deliveries. This figure anchors the profile of the financially-qualified buyer they are attracting.

To give you a clearer picture of the current pricing reality, here is a snapshot of recent and projected average sales prices:

Metric	Average Sales Price (ASP)
Full Year 2025 Guidance ASP	$680,000
Q3 2025 Actual Deliveries ASP	$672,000
Q4 2025 Anticipated ASP Range	$690,000 to $700,000

This pricing level strongly suggests a focus on the premium move-up buyers seeking larger, well-designed homes. The company's strategy involves investing in 'well-located, core land positions and build premium lifestyle communities close to employment centers, high-performing schools, and key amenities,' which naturally appeals to buyers looking to trade up for better location and features.

While the ASP points toward the move-up segment, Tri Pointe Homes serves a diverse range of buyers including first-time homeowners and active adults. The company offers a variety of home types, which includes entry-level, move-up, and luxury homes, alongside active lifestyle communities, demonstrating this breadth in their product mix.

Geographically, the customer base is spread across a significant footprint, serving customers in 12 states and D.C. These markets are strategically chosen as high-growth areas, primarily in the Western and Eastern regions, with recent expansion efforts noted in Utah, Florida, and the Coastal Carolinas. The operational structure is divided into West, Central, and East geographic segments.

The desire for modern, responsible housing also shapes the segment profile, targeting buyers seeking energy-efficient and sustainable home features. Tri Pointe Homes' vision includes a commitment to environmentally responsible building practices and energy-efficient designs.

You can see the geographic and financial context for these customers here:

• Operates in 12 states plus the District of Columbia.
• Focus on high-growth markets like Utah, Florida, and Coastal Carolinas.
• Targeted full-year 2025 deliveries: 4,800 to 5,000 homes.
• Buyer profile is described as 'well-qualified and resilient.'

Finance: review Q4 2025 ASP guidance against the full-year $680,000 target to assess segment mix shift by end of year.

Tri Pointe Homes, Inc. (TPH) - Canvas Business Model: Cost Structure

You're looking at the core expenses that drive Tri Pointe Homes, Inc.'s operations. For a homebuilder, the cost structure is dominated by what it takes to actually build and sell a house.

The single largest expense category, by far, is the Cost of Home Sales, which encompasses land acquisition, labor, and materials. This cost directly determines the homebuilding gross margin, which for the third quarter of 2025 was reported at 20.6% of home sales revenue. When you exclude inventory-related charges, the adjusted homebuilding gross margin for Q3 2025 was 21.6%. This means that for every dollar of home sales revenue, roughly 79 cents went to cover the direct costs of that home in Q3 2025.

Operating expenses, while smaller, are critical for managing the business overhead. The Selling, General, and Administrative (SG&A) expense ratio for the full-year 2025 outlook is anticipated to be approximately 12.5% of home sales revenue. To be fair, the actual Q3 2025 SG&A ratio was slightly higher at 12.9% of home sales revenue, but management noted this was at the lower end of guidance due to cost savings and better revenue leverage.

Capital deployment is heavily weighted toward securing future inventory. Tri Pointe Homes, Inc. made significant investments in land; for instance, they invested approximately $260 million in land and land development during the third quarter of 2025 alone. This spend supports their land position, which stood at over 32,000 total lots controlled or owned at the end of Q3 2025, with 51% controlled via option agreements.

Financing costs are another key component of the cost structure, particularly given the capital-intensive nature of land banking. As of the end of the third quarter of 2025, the homebuilding debt-to-capital ratio stood at 25.1%. This leverage level provides flexibility but also means interest expense is a material factor in the overall cost of capital.

The company also incurs non-recurring, but significant, inventory-related charges. Through the first three quarters of 2025, these charges totaled $19.3 million. These charges directly impact reported profitability, which is why management often focuses on adjusted figures that exclude them.

Here's a quick look at some of the key cost and leverage metrics as of late 2025:

Metric	Value	Period/Context
Homebuilding Gross Margin (Reported)	20.6%	Q3 2025
SG&A Expense Ratio (Outlook)	12.5%	FY 2025 Outlook
Land & Development Investment	$260 million	Q3 2025
Homebuilding Debt-to-Capital Ratio	25.1%	Q3 2025
Inventory-Related Charges (YTD)	$19.3 million	Through Q3 2025

You should keep an eye on a few specific cost drivers as you model out future performance:

• Cost of home sales, which is the largest component of revenue.
• The trend in buyer incentives, which averaged 8.2% of revenue in Q3 2025.
• The mix between owned land versus optioned land, as options reduce immediate capital outlay.
• The ongoing impact of interest rates on the cost of carrying debt.

Finance: draft 13-week cash view by Friday.

Tri Pointe Homes, Inc. (TPH) - Canvas Business Model: Revenue Streams

You're looking at the core engine of Tri Pointe Homes, Inc. (TPH) revenue generation, which is heavily concentrated in the cyclical but high-value home construction sector. The business model relies almost entirely on converting land into finished homes for sale.

The primary revenue stream for Tri Pointe Homes, Inc. (TPH) comes from the sale of new single-family and attached homes, which accounts for approximately 98% of total revenue. This is the bread and butter of the operation, and the volume of deliveries directly impacts the top line.

For the full-year 2025 forecast, Tri Pointe Homes, Inc. projects home deliveries to be between 4,800 and 5,000 units. This projection follows a period of lower volume, as seen in the third quarter of 2025.

Here's a look at the most recent quarterly home sales performance to give you a concrete sense of scale:

Metric	Q3 2025 Result	Q2 2025 Result	Q1 2025 Result
Home Sales Revenue	$817.3 million	$880 million	$720.8 million
New Home Deliveries (Units)	1,217	1,326	1,040
Average Sales Price (ASP)	$672,000	$664,000	$693,000

That Q3 2025 home sales revenue of $817.3 million is the key figure for that period. To put the full year in context, the trailing twelve months (LTM) home sales revenue as of the end of Q3 2025 was approximately $3,639,322 (or $3.64 Billion).

The secondary, much smaller revenue component comes from financial services, which includes mortgage and title services, representing approximately 2% of the total revenue mix. This stream helps capture more of the customer's total spend but is not a primary driver of the overall financial performance.

You also have opportunistic revenue from land and lot sales. This is less frequent and depends on market conditions and strategic portfolio management, so you won't see it as a consistent monthly or quarterly number like home sales.

The revenue streams can be summarized like this:

• Primary: Sale of new single-family and attached homes (approx. 98%).
• Ancillary: Financial services like mortgage and title (approx. 2%).
• Opportunistic: Land and lot sales.

Finance: draft 13-week cash view by Friday.