UBS Group AG (UBS): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de las finanzas globales, UBS Group AG emerge como una potencia de la banca sofisticada, combinando la innovación tecnológica sin problemas con la experiencia en gestión de patrimonio de élite. Este gigante bancario suizo ha creado meticulosamente un modelo de negocio que trasciende los servicios financieros tradicionales, ofreciendo a los clientes un ecosistema incomparable de soluciones financieras personalizadas. Al integrar estratégicamente las plataformas digitales avanzadas, las redes globales y las profundas ideas financieras, UBS se ha posicionado como una fuerza transformadora en el complejo mundo de la banca internacional y la preservación de la riqueza.

UBS Group AG (UBS) - Modelo de negocio: asociaciones clave

Alianzas estratégicas con empresas de tecnología financiera global

UBS ha establecido asociaciones de tecnología estratégica con varias empresas clave:

Pareja	Enfoque de asociación	Año establecido
Microsoft Cloud	Infraestructura en la nube e integración de IA	2022
Salesforce	Gestión de la relación con el cliente	2021
Servicios web de Amazon	Infraestructura bancaria digital	2020

Colaboración con organismos regulatorios y organizaciones de cumplimiento

UBS mantiene asociaciones críticas de cumplimiento:

• Junta de Estabilidad Financiera (FSB)
• Comité de Basilea de Supervisión Bancaria
• Autoridad de Supervisión del Mercado Financiero Suizo (FINMA)

Asociaciones con redes de asesoramiento de inversiones y gestión de patrimonio

Las colaboraciones clave de la red de inversión incluyen:

Red	Tipo de colaboración	Activos bajo administración
Roca negra	Alineación de la estrategia de inversión	$ 1.2 billones
Goldman Sachs	Investigación de gestión de patrimonio	$ 850 mil millones

Empresas conjuntas con proveedores de tecnología de banca digital y blockchain

Blockchain y asociaciones de banca digital:

• Fundación Ethereum - Investigación de blockchain
• Consorcio R3 - Tecnología de contabilidad distribuida
• Ripple - Soluciones de pago transfronterizas

UBS invertido CHF 1.2 mil millones en asociaciones tecnológicas e iniciativas de transformación digital en 2023.

UBS Group AG (UBS) - Modelo de negocio: actividades clave

Servicios de gestión de patrimonio y banca privada

UBS administra activos invertidos totales de 4.1 billones de francos suizos a partir del cuarto trimestre de 2023. El segmento bancario privado generó ganancias netas de 1.85 mil millones de francos suizos en 2023.

Categoría de servicio	Ingresos anuales (2023)	Segmento de clientes
Ultra alto patrimonio neto	1.200 millones de CHF	Clientes con> $ 30 millones de activos
Individuos de alto patrimonio	890 millones de CHF	Clientes con $ 1-30 millones de activos

Banca de inversión y negociación de valores

La división de banca de inversión generó 3,4 mil millones de francos suizos en ingresos para 2023.

• Volumen comercial de mercados globales: 1.6 billones de dólares
• Transacciones de suscripción de capital: 42 mil millones de dólares
• Acuerdos de los mercados de capital de deuda: 67 mil millones de dólares

Gestión de activos y asesoramiento financiero

UBS Asset Management supervisa 1.7 billones de francos suizos en activos invertidos totales.

Clase de activo	Activos administrados	Rendimiento (2023)
Rango	680 mil millones de CHF	Retorno de 7.2%
Ingreso fijo	520 mil millones de CHF	4.5% de retorno

Gestión de riesgos y monitoreo de cumplimiento

UBS mantiene un Marco integral de gestión de riesgos con 850 profesionales de cumplimiento dedicados.

• Presupuesto anual de cumplimiento: 475 millones de chf
• Reservas de capital regulatorias: 48.3 mil millones de chf
• Inversiones de tecnología de gestión de riesgos: 220 millones de CHF

Transformación digital e innovación tecnológica

UBS invirtió 1.100 millones de francos suizos en iniciativas de transformación digital en 2023.

Área tecnológica	Inversión	Enfoque clave
AI y aprendizaje automático	340 millones de CHF	Comercio algorítmico, análisis de riesgos
Ciberseguridad	270 millones de CHF	Protección avanzada de amenazas

UBS Group AG (UBS) - Modelo de negocio: recursos clave

Experiencia financiera global extensa y talento profesional

A partir de 2024, UBS emplea a 81,802 empleados a tiempo completo a nivel mundial. El banco tiene profesionales en 47 países con una concentración significativa en Suiza, Estados Unidos y Reino Unido.

Categoría de empleado	Número de empleados
Fuerza de trabajo total	81,802
Profesionales de banca de inversión	22,516
Especialistas en gestión de patrimonio	35,643

Infraestructura tecnológica avanzada y plataformas digitales

UBS invirtió CHF 3.1 mil millones en tecnología y transformación digital en 2023.

• Infraestructura de computación en la nube que abarca múltiples regiones
• Sistemas avanzados de ciberseguridad
• Plataformas de análisis impulsadas por IA
• Sistemas de transacción habilitados para blockchain

Reservas de capital fuertes y estabilidad financiera

A partir del cuarto trimestre de 2023, UBS informó:

Métrica financiera	Cantidad
Relación de nivel de equidad común (CET1)	14.5%
Activos totales	CHF 1.64 billones
Patrimonio de los accionistas	CHF 68.3 mil millones

Red bancaria global integral

UBS opera en 47 países con presencia significativa en:

• Europa (35 ubicaciones)
• América (8 ubicaciones)
• Asia Pacífico (4 ubicaciones)

Sistemas de gestión de riesgos robustos

Presupuesto de gestión de riesgos Asignado: CHF 1.2 mil millones en 2023.

Componente de gestión de riesgos	Inversión
Sistemas de cumplimiento	CHF 412 millones
Infraestructura de ciberseguridad	CHF 336 millones
Sistemas de informes regulatorios	CHF 252 millones

UBS Group AG (UBS) - Modelo de negocio: propuestas de valor

Soluciones integrales de gestión de patrimonio para individuos de alto nivel de red

UBS administra CHF 3.7 billones en activos invertidos a partir del cuarto trimestre de 2023. El banco atiende a aproximadamente 1.8 millones de clientes de gestión de patrimonio a nivel mundial. El valor promedio de la relación con el cliente para individuos de ultra altura de los valores de la red excede los 25 millones de CHF.

Segmento de gestión de patrimonio	Métricas clave de rendimiento
Activos invertidos totales	CHF 3.7 billones
Número de clientes de gestión de patrimonio	1.8 millones
Valor promedio de relación con el cliente	CHF 25 millones

Servicios de asesoramiento financiero a medida en múltiples clases de activos

UBS ofrece estrategias de inversión diversificadas en clases de activos con CHF 1.2 billones en carteras discrecionales y de asesoramiento.

• Inversiones de renta variable
• Valores de renta fija
• Inversiones alternativas
• Opciones de inversión sostenibles

Experiencias de banca digital avanzadas e innovación tecnológica

UBS invirtió CHF 3.1 mil millones en infraestructura tecnológica y transformación digital en 2023. La plataforma de banca digital atiende a más de 1 millón de usuarios digitales activos.

Métricas bancarias digitales	2023 rendimiento
Inversión tecnológica	CHF 3.1 mil millones
Usuarios digitales activos	1 millón+

Capacidades de planificación financiera de inversión global y estratégica

UBS opera en 50 países con presencia en los principales centros financieros. Los ingresos de la banca de inversión global alcanzaron la CHF 6.2 mil millones en 2023.

Servicios bancarios personalizados y sofisticados

UBS ofrece soluciones financieras personalizadas con gerentes de relaciones dedicados para clientes con activos superiores a CHF 5 millones. El modelo de servicio personalizado apoya las necesidades financieras complejas de inversores sofisticados.

• Gestión de relaciones dedicada
• Estrategias de inversión personalizadas
• Planificación financiera integral
• Eventos e ideas exclusivos del cliente

UBS Group AG (UBS) - Modelo de negocios: relaciones con los clientes

Gestión de relaciones dedicada para clientes premium

UBS atiende a 3,6 millones de clientes de gestión de patrimonio a nivel mundial. El banco ofrece gestión de relaciones personalizadas para personas de alto nivel de red con tamaños de cuenta promedio superiores a CHF 2.5 millones.

Segmento de clientes	Número de clientes	Valor de cuenta promedio
Patrimonio neto ultra alto	76,000	CHF 15-50 millones
Alto patrimonio	540,000	CHF 2.5-15 millones

Experiencias bancarias digitales y en persona personalizadas

Las plataformas digitales UBS admiten 1.8 millones de usuarios de banca en línea activa con una tasa de satisfacción del servicio digital del 98.7%.

• Descargas de aplicaciones de banca móvil: 1.2 millones
• Volumen de transacciones en línea: 425 millones de transacciones anualmente
• Tasa de finalización de incorporación digital: 87%

Consulta financiera continua y apoyo de asesoramiento

UBS ofrece servicios de asesoramiento financiero 24/7 con 6.800 gerentes de relaciones dedicados en 50 países.

Tipo de servicio de asesoramiento	Cobertura anual	Frecuencia de interacción de cliente promedio
Consulta de gestión de patrimonio	275,000 clientes	4-6 veces al año
Sesiones de estrategia de inversión	192,000 clientes	2-4 veces al año

Estrategias de gestión de patrimonio personalizadas

UBS administra CHF 5.2 billones en activos invertidos con estrategias de inversión personalizadas.

• Portafolios de inversión sostenible: CHF 1.3 billones
• Estrategias alternativas de inversión: CHF 680 mil millones
• Gestión de la cartera discrecional: CHF 2.4 billones

Plataformas de comunicación multicanal

UBS mantiene la infraestructura de comunicación multicanal integral que respalda las interacciones del cliente.

Canal de comunicación	Interacciones mensuales	Tiempo de respuesta
Plataforma digital	8.5 millones	15 minutos
Banca telefónica	1.2 millones	3 minutos
Ramas en persona	425,000	Inmediato

UBS Group AG (UBS) - Modelo de negocio: canales

Plataformas de banca digital y aplicaciones móviles

UBS ofrece plataformas de banca digital con 1.7 millones de usuarios de banca digital activos a partir de 2023. Las descargas de aplicaciones de banca móvil alcanzaron 2.3 millones en los mercados globales.

Canal digital	Métricas del usuario 2023
Usuarios de aplicaciones de banca móvil	1.7 millones
Descargas de aplicaciones móviles	2.3 millones
Volumen de transacciones en línea	CHF 456 mil millones

Redes de sucursales físicas

UBS mantiene 1.124 ramas físicas a nivel mundial, con una presencia significativa en Suiza, Estados Unidos y los mercados europeos clave.

Región	Número de ramas
Suiza	647
Estados Unidos	258
Europa	219

Plataformas de inversión y comercio en línea

La plataforma de comercio digital de UBS procesó 3.2 millones de transacciones de inversión en 2023, con activos totales de inversión digital que alcanzan los 1.8 billones de CHF.

• Usuarios de la plataforma de comercio digital: 890,000
• Valor de transacción promedio: CHF 42,500
• Activos de inversión digital: CHF 1.8 billones

Consultas de asesores financieros personales

UBS proporciona 127,000 sesiones de asesoramiento financiero personalizado anualmente, con un 68% realizado a través de canales digitales o híbridos.

Tipo de consulta	Porcentaje
Consultas en persona	32%
Consultas digitales/híbridas	68%

Servicios de banca telefónica y de video

Los servicios de banca telefónica y de video de UBS manejaron 2.1 millones de interacciones de los clientes en 2023, con un tiempo de respuesta promedio de 3.2 minutos.

• Interacciones totales del cliente: 2.1 millones
• Tiempo de respuesta promedio: 3.2 minutos
• Idiomas compatibles: 15

UBS Group AG (UBS) - Modelo de negocio: segmentos de clientes

Individuos de alto nivel de red

UBS atiende a 74,600 clientes de ultra altura de la red con activos invertibles por encima de $ 50 millones. Valor promedio de la cartera del cliente: $ 26.7 millones.

Características de segmento	Datos estadísticos
Activos totales de gestión de patrimonio	$ 3.65 billones (2023)
Patrimonio neto de cliente promedio	$ 15.3 millones
Distribución geográfica global	42% Europa, 28% América, 30% Asia-Pacífico

Clientes corporativos e institucionales

UBS atiende a 2,300 clientes corporativos con ingresos anuales superiores a $ 500 millones.

• Activos de banca corporativa total: $ 487 mil millones
• Base de clientes corporativos globales: 35 países
• Valor de transacción corporativa promedio: $ 78.6 millones

Clientes de banca minorista rica

UBS apunta a 1,2 millones de clientes de banca minorista con activos invertibles entre $ 250,000 y $ 1 millón.

Segmento de clientes Profile	Métrica
Total de clientes bancarios minoristas	1,200,000
Cartera promedio de clientes	$680,000
Penetración bancaria digital	68% de clientes minoristas

Inversores y empresarios internacionales

UBS atiende a 52,400 empresarios internacionales e inversores transfronterizos.

• Activos de gestión de patrimonio transfronterizo: $ 1.2 billones
• Distribución de clientes internacionales: 67 países
• Inversión promedio de clientes internacionales: $ 22.9 millones

Gestión de patrimonio y clientes bancarios privados

UBS administra $ 5.1 billones en activos totales de gestión de patrimonio a nivel mundial.

Segmento de gestión de patrimonio	Métricas financieras
Activos totales de gestión de patrimonio	$ 5.1 billones
Número de clientes bancarios privados	117,300
Activos de cliente promedio bajo administración	$ 43.5 millones

UBS Group AG (UBS) - Modelo de negocio: Estructura de costos

Tecnología e inversiones en infraestructura digital

UBS invirtió CHF 3.5 mil millones en tecnología e infraestructura digital en 2023. El gasto en tecnología representó el 19.2% de los gastos operativos totales.

Categoría de inversión tecnológica	Cantidad (CHF millones)
Infraestructura de computación en la nube	872
Sistemas de ciberseguridad	651
Plataformas de banca digital	1,245
AI y tecnologías de aprendizaje automático	532

Gastos de cumplimiento y gestión regulatoria

UBS asignó CHF 1.2 mil millones para el cumplimiento y el manejo regulatorio en 2023, lo que representa un aumento del 7.5% de 2022.

• Personal de cumplimiento legal y regulatorio: 1.345 empleados a tiempo completo
• Inversión de sistemas de informes regulatorios: CHF 276 millones
• Tecnologías contra el lavado de dinero: CHF 189 millones

Compensación de empleados y adquisición de talento

Los gastos totales de personal para UBS en 2023 fueron CHF 14.6 mil millones.

Categoría de compensación	Cantidad (CHF millones)
Salarios base	8,752
Bonos de rendimiento	4,215
Compensación basada en acciones	1,633

Costos operativos y administrativos globales

Los gastos operativos globales de UBS en 2023 totalizaron 18.3 mil millones de CHF.

• Bienes inmuebles e instalaciones: CHF 2.1 mil millones
• Viajes y gastos corporativos: CHF 456 millones
• Mantenimiento global de la oficina: CHF 782 millones

Inversiones de investigación y desarrollo

UBS asignó CHF 621 millones a iniciativas de investigación y desarrollo en 2023.

Área de enfoque de I + D	Inversión (CHF millones)
Tecnologías de gestión de patrimonio	276
Análisis de banca de inversión	189
Investigación de activos digitales	156

UBS Group AG (UBS) - Modelo de negocio: flujos de ingresos

Tarifas de servicio de gestión de patrimonio

En 2023, UBS reportó tarifas de servicio de gestión de patrimonio de CHF 10.4 mil millones. El desglose de estas tarifas incluye:

Categoría de servicio	Ingresos (Billones de CHF)
Clientes ultra altos de patrimonio neto	4.6
Gestión de patrimonio global	3.8
Personal & Banca corporativa	2.0

Ingresos de transacciones de banca de inversión

UBS generó ingresos por transacciones de banca de inversión de CHF 6.2 mil millones en 2023, con la siguiente segmentación:

• Aviso de fusiones y adquisiciones: CHF 2.1 mil millones
• Servicios de suscripción: CHF 2.5 mil millones
• Tarifas de transacción de mercados de capitales: CHF 1.6 mil millones

Comisiones de gestión de activos

Las comisiones de gestión de activos para 2023 totalizaron CHF 4.8 mil millones, estructuradas de la siguiente manera:

Segmento de gestión de activos	Ingresos de la Comisión (Billones de CHF)
Clientes institucionales	2.6
Gestión de patrimonio privado	1.5
Inversiones alternativas	0.7

Ingresos de intereses de las actividades de préstamo

UBS reportó ingresos por intereses totales de CHF 15.3 mil millones en 2023, distribuido a través de:

• Préstamo corporativo: CHF 7.2 mil millones
• Préstamo hipotecario: CHF 4.500 millones
• Préstamos bancarios personales: CHF 3.6 mil millones

Cargos de servicio de asesoramiento financiero

Los cargos de servicio de asesoramiento financiero ascendieron a CHF 3.7 mil millones en 2023, con la siguiente composición:

Tipo de servicio de asesoramiento	Ingresos de carga (CHF miles de millones)
Asesoramiento financiero corporativo	2.1
Aviso de transferencia de patrimonio	0.9
Aviso de estrategia de inversión	0.7

UBS Group AG (UBS) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose UBS Group AG, especially now that the integration is moving into its next phase. The value proposition centers on scale, stability, and specialized access.

Comprehensive, tailored financial solutions for Ultra-High-Net-Worth (UHNW) clients

UBS Group AG positions itself as the world's largest private bank, a critical value driver for its wealthiest clientele. This scale is essential when considering the massive wealth shifts happening globally.

The firm is strategically focused on the most affluent segments, having established a new Ultra-High Net Worth Plus segment tailored for individuals with assets exceeding $50 million, reflecting a commitment to the top tier. This focus is validated by the data from family offices, where the average assets under management (AUM) for those surveyed in the Global Family Office Report 2025 stood at USD 1.1 billion.

Geographically, the Americas remains the largest wealth management market, showing a 9% year-over-year increase to US$2.28 trillion in invested assets. In Asia Pacific, invested assets in Wealth Management climbed to a record US$816 billion in 3QFY2025. Furthermore, the bank is positioned to manage the generational wealth transfer, with an expected USD 83 trillion to move over the next 20-25 years globally.

Key metrics supporting this value proposition include:

• Total invested assets managed by UBS as of 3QFY2025: USD 6.9 trillion.
• Net new assets added in Asia Pacific in 9MFY2025: US$57 billion.
• Global Wealth Management target for invested assets by 2028: greater than USD 5 trillion.

Global reach combined with local Swiss universal bank expertise

You get the benefit of a massive global network backed by deep Swiss roots. This combination helps clients navigate complex, cross-border financial landscapes.

UBS Group AG operates in more than 50 markets worldwide, ensuring a broad footprint. Within this global structure, Global Wealth Management maintains a presence in over 40 countries. The core value remains the firm's standing as the leading universal bank in Switzerland, offering a full spectrum of services from retail to investment banking under one roof.

The firm's reach is evident in its operational structure:

Region/Area	Employee Presence (Approximate Percentage)
Americas	30%
Switzerland	30%
Europe, Middle East and Africa (Ex-Switzerland)	19%
Asia Pacific	21%

Capital strength and stability, a key differentiator post-integration

In the current environment, capital strength isn't just a compliance metric; it's a promise of security to clients, especially after the Credit Suisse integration. UBS Group AG emphasizes a fortress balance sheet.

As of Q1 2025, the Common Equity Tier 1 (CET1) capital ratio stood at 14.3%, comfortably above the stated target of 14%. This resilience is supported by strong liquidity metrics, with the Liquidity Coverage Ratio (LCR) reported at 181% in Q1 2025. The bank is executing on its plan to maintain this strength, reaffirming its intention to execute 2025 capital return ambitions contingent on maintaining a CET1 ratio of around 14%.

The focus on efficiency and risk reduction is clear in the balance sheet management:

• Total loss absorbing capacity (as of 4Q24): USD 185bn.
• Risk-Weighted Assets (RWA) as of Q1 2025: $483.3 billion.
• Target CET1 Leverage Ratio for 2025 capital guidance: greater than 4.0%.

Sustainable finance and ESG investment offerings to meet client demand

Client demand for sustainable investing is structural, and UBS Group AG is embedding these offerings across its divisions. The bank is recalibrating its approach to align with evolving regulations like the CSRD.

The commitment shows in the growth of net-zero-aligned assets within Asset Management, which surged to $64.4 billion in 2024, representing 3.6% of total AUM. Despite net outflows of $8.6 billion from global ESG funds in Q1 2025, total AUM remained robust at $3.16 trillion, signaling a temporary market correction rather than a trend reversal.

Key sustainability-related targets include:

• Pledge to source 100% renewable electricity by 2026.
• Revised operational net-zero target for Scope 1 and 2 emissions: 2035.
• Planned reduction in Scope 1 and 2 emissions by 2030 (vs. 2023 baseline): 57%.

Access to a focused, capital-efficient Investment Bank

The Investment Bank serves as a crucial engine for deal flow and capital markets access, especially for the firm's wealth management clients. Post-integration, the focus is on capital efficiency.

The division demonstrated strong performance in early 2025. For instance, in Q1 2025, the Investment Bank saw 24% revenue growth year-over-year. Looking at 3Q25 results, Profit Before Tax (PBT) increased by 274% to USD 782m, with total revenues rising by 29% to USD 3,156m, largely due to higher Global Banking revenues.

The value proposition here is performance within guardrails:

Metric	Value/Target
Investment Bank RWA Consumption (Max)	25% of Group RWA
Investment Bank PBT Growth (YoY Q1 2025)	15% (Core divisions combined)
Investment Bank PBT Growth (YoY 3Q 2025)	274%

Finance: draft 13-week cash view by Friday.

UBS Group AG (UBS) - Canvas Business Model: Customer Relationships

Dedicated, personalized relationship management for HNW/UHNW clients

The relationship management structure is focused on the highest-value clients. UBS ended 2024 with 9,803 advisors across its global wealth units, a decrease from 10,027 at the close of 2023. Specifically, the Americas division saw its advisor count drop to 5,968 by the end of 2024, down from 6,117 a year prior. UBS aims to significantly increase revenue from its wealthiest clients; the bank reckons its revenues from serving clients with $100 million or more in assets can triple for each one it can provide with three additional services.

Self-service digital platforms and mobile apps for mass affluent clients

UBS is building a digitally scalable advice model, intending to provide wealthy clients in the Americas with a "seamless digital experience with remote human advice" as part of its 2025 strategic vision. The mass affluent segment represented 16% of UBS's client base at the end of 2024. The bank is targeting a slight increase in this segment to 17% by 2028.

High-touch, advisory-led model emphasizing long-term trust

UBS manages $6.9 trillion of invested assets as per third quarter 2025. The firm is targeting net new assets of around $100 billion for 2025, with an ambition to accelerate this to $200 billion per annum by 2026. The model relies on trust, which was tested during the Credit Suisse integration, where earlier migrations experienced system outages and transaction issues, shaking client confidence. Furthermore, some clients have claimed a former relationship manager in Switzerland exceeded investment authority, leading to losses.

Client-centricity as a core value driving service delivery

Client-centricity is reflected in the targeted shift in client mix. At the end of 2024, 54% of clients fell into the ultra-high net worth category (meaning they had $10 million or more in assets). UBS wants to shift these proportions by 2028 to a target mix where 50% are ultra-high net worth. The bank also aims for over $5 trillion in total invested assets by 2028.

Automated, transparent communication during client account migrations

The integration of Credit Suisse involved significant client migration milestones. As of the second quarter of 2025, UBS completed the migration of Credit Suisse client accounts booked outside of Switzerland to the UBS platform. In the same period, the first main wave of migrations in Switzerland transferred approximately one-third of targeted client accounts. By the third quarter of 2025, UBS reported migrating more than two-thirds of Swiss-booked client accounts. However, the transfer of a subset of ultra-high-net-worth Credit Suisse clients was delayed from September 2025 to the first quarter of 2026. Outside Switzerland, about 90% of client accounts had already been migrated to UBS platforms as of February 2025.

The shift in client segment focus by 2028 compared to year-end 2024 is detailed below:

Client Segment	Percentage of Clients (End of 2024)	Target Percentage of Clients (By 2028)
Ultra-High Net Worth ($\$10M+$ assets)	54%	50%
High Net Worth	30%	33%
Mass Affluent	16%	17%

The overall migration of Credit Suisse client accounts in Switzerland is targeted for completion by the end of the first quarter of 2026.

UBS Group AG (UBS) - Canvas Business Model: Channels

Global network of physical offices and consolidated branches

UBS Group AG operates across more than 50 markets around the globe. Following the Credit Suisse acquisition, UBS announced plans to close approximately 85 branches in the first quarter of 2025. The bank anticipates approximately 190 branches will remain in Switzerland by 2026, a number roughly equivalent to what UBS had before the Credit Suisse integration. For context, Credit Suisse still had around 95 branches in Switzerland before the consolidation.

Dedicated Relationship Managers and Financial Advisors

The total headcount for UBS Group AG stood at 108,648 full-time employees (FTE) by the end of 2024, down from approximately 120,000 employees immediately following the Credit Suisse acquisition. The firm's wealth management reach is evidenced by the scale of assets managed by recognized teams; for instance, the 2025 Forbes America's Top Wealth Management Teams Private Wealth list featured 100 teams managing over $1.5 trillion in combined assets. In a late 2025 move, a single team departure involved 16 advisors managing $6.3 billion in assets. UBS manages $6.9 trillion of invested assets as of the third quarter of 2025.

Channel Metric Category	Specific Data Point	Value/Amount	Reference Period/Context
Geographic Reach	Countries with offices	50	Pre-late 2025
Swiss Branch Network (Target)	Branches remaining by 2026	Around 190	Post-consolidation target
Swiss Branch Network (Pre-CS)	Credit Suisse branches in Switzerland	Around 95	Prior to merger
Total Employees (FTE)	Headcount by year-end	108,648	End of 2024
Total Invested Assets (GWM)	Invested Assets	$6.9 trillion	Q3 2025

Proprietary digital wealth management platforms and mobile apps

The digital channel is a key driver of growth, particularly in Asia Pacific, where Net New Assets surged to $37.9 billion in the third quarter of 2025. The total Net New Assets for the first nine months of FY2025 in Asia Pacific reached $57 billion. The Americas remains the largest wealth management market, showing a 9% year-over-year increase to $2.28 trillion in invested assets.

The firm's digital engagement supports its vast client base:

• Managing assets for almost 40% of the world's billionaires located in Asia Pacific.
• Serving six out of 10 family offices in Asia Pacific, where there are around 2,000 family offices.
• Predicting 'returns of around mid-teens' for global AI stocks in 2025, reflecting digital investment themes.

Investment Bank sales and trading desks for institutional clients

UBS Group AG manages $6.1 trillion in invested assets across its operations as of the fourth quarter of 2024. The firm's reach includes multi-generational billionaire families, with 860 such families overseeing total assets of $4.7 trillion as of 2025. In 2025, 91 heirs inherited a record $297.8 billion, bolstering the number of multi-generational billionaires. The Investment Bank's capabilities include equity and debt capital market activities.

Direct online and phone banking for Swiss retail clients

UBS maintains a leading position in the Swiss market through its Personal & Corporate Banking division. This division serves a significant portion of the Swiss financial ecosystem:

• It serves one in three pension funds in Switzerland.
• It serves more than 85% of the 1,000 largest Swiss corporations.
• It serves 85% of banks residing within Switzerland.

The medium-term financial target for the Personal & Corporate Banking division is an adjusted return on attributed equity of around 19 percent.

UBS Group AG (UBS) - Canvas Business Model: Customer Segments

You're looking at the core client base that drives the engine of UBS Group AG, especially after integrating the Credit Suisse operations. Honestly, the sheer scale of wealth managed here is what sets UBS apart globally.

Ultra-High-Net-Worth (UHNW) and High-Net-Worth (HNW) individuals globally

This segment is central to UBS's Global Wealth Management division. UBS Group AG serves Ultra-high net worth investors and Family offices, alongside specialized segments like Athletes and Entertainers, Business owners, Multicultural investors, and Women and finances. You should know that UBS Group AG caters to approximately half of the world's billionaires. As of fourth quarter 2024, UBS managed $6.1 trillion of invested assets overall, with a significant portion residing in the wealth management arms focused on these affluent groups. The Global Wealth Management division managed over $3.9 trillion in invested assets in 2024. The firm is actively investing to accelerate growth in the high net worth and core affluent segments.

The focus areas within this segment include:

• Ultra-high net worth investors.
• Family offices.
• HNW individuals and families.

Institutional clients (pension funds, governments, corporations)

Institutional clients are served across the Asset Management and Investment Bank divisions, as well as through specialized services within Personal & Corporate Banking. While specific client counts aren't public, the scale is implied by the overall asset base and the nature of the Investment Bank's operations. The Asset Management division provides diversified solutions to these large entities. The sale of the O'Connor platform in May 2025, which involved strategies with around USD 11bn in assets under management, shows the active management of institutional-grade assets.

Corporate clients requiring banking and investment services

This group falls heavily under the Investment Bank and Personal & Corporate Banking segments. UBS provides corporate lending, treasury solutions, and trade finance to these entities. The Investment Bank offers focused capabilities to support these corporate needs. The firm's total assets as of September 30, 2025, stood at $1,632.251B, a figure underpinned by the breadth of its corporate and institutional relationships.

Retail and mass affluent clients, primarily in Switzerland

UBS is recognized as the leading universal bank in Switzerland, meaning this segment forms the bedrock of its Personal & Corporate Banking division domestically. The strategy mentioned in 2024 reports included efforts to expand the loan and deposit offering for the core affluent segment, which directly relates here. This segment uses traditional banking products and services.

Here's a quick look at how the client base maps across the structure:

Client Type	Primary UBS Business Division(s)	Key Financial Metric Reference (Latest Available)
UHNW/HNW Individuals	Global Wealth Management	$3.9 trillion in invested assets (2024)
Institutional Clients	Asset Management, Investment Bank	Part of the $6.1 trillion invested assets (Q4 2024)
Corporate Clients	Personal & Corporate Banking, Investment Bank	Underpins the $1,632.251B total assets (Q3 2025)
Retail/Mass Affluent	Personal & Corporate Banking	Primary focus in Switzerland

The firm reports five business divisions, with Non-core and Legacy being the fifth, consisting of positions not aligned with the current strategy. Revenues from Wealth and Asset Management constituted approximately 60% of UBS's total revenues in 2024, showing where the primary client value is generated. Finance: draft 13-week cash view by Friday.

UBS Group AG (UBS) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving UBS Group AG's expenses as they push through the Credit Suisse integration. The cost structure is dominated by the ongoing effort to streamline and consolidate the merged entity. Here's the quick math on where the money is going.

Integration costs, though significant, are being actively offset by realized savings. Cumulative gross cost savings reached USD 10 billion by the end of Q3 2025, achieving the end-2025 objective a quarter early. This represents 77% of the total expected gross savings of approximately USD 13 billion targeted for the end of 2026. For context, integration-related expenses in Q3 2025 were reported at USD 133 million.

Personnel expenses reflect the current workforce size and compensation structure. As of mid-2025, UBS had approximately 105,000 Full-Time Equivalent (FTE) employees. For comparison, personnel expenses in the first nine months of 2024 totaled USD 20,957 million, which included an increase of USD 3,119 million due to the consolidation of Credit Suisse expenses.

The drive for efficiency is visible in technology and IT infrastructure decommissioning. To date, UBS has retired 1,365 applications in scope, which is 47% of the total targeted for decommissioning. Further actions in Q3 2025 included switching off 66,000 servers and exiting an additional two data centers, bringing the total exits to seven. The firm worked through 43PB of data during this period. Technology spend is expected to account for about 40% of the remaining USD 3 billion in gross run rate cost saves.

Regulatory and compliance costs remain a factor due to systemic importance and inherited liabilities. For the first nine months of 2025, the Personal & Corporate Banking segment saw a net release of provisions for litigation, regulatory and similar matters totaling CHF 29 million related to a legacy cross-border business matter in France. This contrasts with the first nine months of 2024, which reflected a release of USD 227 million for these matters.

General administrative and real estate costs are being managed through physical consolidation. As of May 2025, UBS had already merged 95 branches in Switzerland. In the first quarter of 2025 compared to the first quarter of 2024, there was a decrease of USD 50 million associated with real estate and logistics costs. For the first nine months of 2024, general and administrative expenses decreased by USD 37 million to a total of USD 7,120 million.

Here is a breakdown of key cost and savings metrics as of late 2025:

Cost/Savings Component	Metric/Amount	Period/Context
Cumulative Gross Cost Savings	USD 10 billion	By Q3 2025
Target Gross Cost Savings	USD 13 billion	Exit rate by end of 2026
Integration-Related Expenses	USD 133 million	Q3 2025
FTE Employees	105,000	As of mid-2025
Applications Decommissioned	1,365 (47%)	To date (as of Q3 2025)
Switched Off Servers	66,000	As of Q3 2025
Data Worked Through	43PB	As of Q3 2025
Data Centers Exited	7 (Total)	As of Q3 2025
Swiss Branch Mergers	95	As of May 2025
Litigation/Regulatory Net Releases	CHF 29 million	9M25 (P&CB segment)

You can see the focus is heavily on realizing the promised synergies from the merger, with technology decommissioning being a key lever.

• Personnel expenses in 9M24 were USD 20,957 million.
• Real estate and logistics cost decreases were USD 50 million in 1Q25 vs 1Q24.
• General and administrative expenses were USD 7,120 million for 9M24.

Finance: draft 13-week cash view by Friday.

UBS Group AG (UBS) - Canvas Business Model: Revenue Streams

You're looking at the core ways UBS Group AG brings in money as of late 2025. Honestly, it's all about leveraging that massive, integrated platform, especially after the Credit Suisse integration. Here's the quick math on the revenue components based on the third quarter of 2025 (3Q25) figures, which give us the best near-term view.

Fee-based income from Global Wealth Management (GWM) advisory and mandates

This is the bread and butter for UBS Group AG. For GWM, the income derived from client activity is substantial. In 3Q25, the Global Wealth Management division saw its transaction-based income increase by 11% year-on-year on an underlying basis. Total reported income for GWM in 3Q25 reached $6.5 billion, a 5.5% growth. The fee structure for advisory services can go up to 2.5% of assets under management (AUM) for some programs. The division brought in net new assets of $38 billion in the third quarter alone.

• Fee structure often involves a wrap fee covering advice and trading costs.
• Maximum annual fee can reach 2.5% of AUM in certain programs.
• GWM invested assets grew sequentially by 4% to $4.7 trillion in 3Q25.

Net Interest Income (NII) from lending and deposit-taking activities

Net Interest Income reflects the difference between the interest income UBS earns on its assets and the interest it pays on its liabilities, like customer deposits. For the second quarter of 2025 (2Q25), NII landed at $1.965 billion. However, looking at a specific report date, the NII as of June 30, 2025, was reported as $7.2B USD. It's important to note that NII can be sensitive to rate environments; for instance, in 3Q25, NII headwinds from Swiss franc interest rates impacted the profit before tax in the Swiss wealth business.

Investment Banking revenues from underwriting and M&A advisory

The Investment Bank revenue stream benefits from capital markets activity and advisory services. In 3Q25, the Investment Bank division generated reported revenues of $3.2 billion, marking a 23% increase year-on-year. Within this, Global Banking revenue, which includes M&A advisory, saw a record quarter, up 52% year-on-year on an underlying basis. Advisory revenue, which mostly comprises M&A, grew by 17% between Q1 2024 and Q1 2025.

Asset Management fees on managed funds and mandates

Asset Management fees are generated from managing funds for institutional and private clients. By 3Q25, Asset Management invested assets surpassed the $2 trillion mark for the first time. The division recorded $18 billion in net new money during 3Q25. In Q1 2025, Asset Management profits grew by 21.6% year-on-year.

Trading and sales revenue from market-making activities

Trading revenue, primarily from the Global Markets unit, thrives on market volatility and client flow. For 3Q25, Global Markets revenue was up 14% year-on-year on an underlying basis. In 2Q25, the global markets unit brought in $2.3 billion in revenues, a 25% year-on-year increase, which the bank linked to market volatility early in the quarter. In Q2 2025, equity trading revenue was reported at €1.6 billion.

Here is a snapshot of the reported revenue components for the third quarter of 2025:

Revenue Component	Reported Amount (3Q25)	Year-over-Year Change (Context)
Total Reported Revenues	USD 12,760 million	Up 3% YoY
Global Wealth Management Income	$6.5 billion	Up 5.5%
Investment Bank Revenue	$3.2 billion	Up 23%
Asset Management Invested Assets	Over USD 2 trillion	New milestone reached

The core businesses' combined underlying pre-tax profit was up 19% year-on-year in 3Q25, excluding litigation items. Also, the bank completed $1.1 billion in share buybacks in 3Q25 as part of its capital return plans.