UBS Group AG (UBS): Canvas Business Model [Jan-2025 Mise à jour]

Dans le paysage dynamique de la finance mondiale, le groupe UBS AG apparaît comme une puissance de banque sophistiquée, mélangeant parfaitement l'innovation technologique avec une expertise en gestion de la patrimoine d'élite. Ce géant bancaire suisse a méticuleusement conçu un modèle commercial qui transcende les services financiers traditionnels, offrant aux clients un écosystème inégalé de solutions financières personnalisées. En intégrant stratégiquement les plateformes numériques avancées, les réseaux mondiaux et les informations financières profondes, UBS s'est positionné comme une force transformatrice dans le monde complexe de la banque internationale et de la préservation de la richesse.

UBS Group AG (UBS) - Modèle d'entreprise: partenariats clés

Alliances stratégiques avec les entreprises mondiales de technologie financière

UBS a établi des partenariats technologiques stratégiques avec plusieurs entreprises clés:

Partenaire	Focus de partenariat	Année établie
Cloud Microsoft	Infrastructure cloud et intégration d'IA	2022
Salesforce	Gestion de la relation client	2021
Services Web Amazon	Infrastructure bancaire numérique	2020

Collaboration avec des organismes de réglementation et des organisations de conformité

UBS maintient des partenariats de conformité critiques:

• Financial Stability Board (FSB)
• Comité de Bâle sur la supervision bancaire
• Autorité de supervision du marché financier suisse (FINMA)

Partenariats avec la gestion de la patrimoine et les réseaux de conseil en investissement

Les collaborations clés du réseau d'investissement comprennent:

Réseau	Type de collaboration	Actifs sous gestion
Blackrock	Alignement de la stratégie d'investissement	1,2 billion de dollars
Goldman Sachs	Recherche de gestion de la patrimoine	850 milliards de dollars

Coentreprises avec les fournisseurs de services bancaires numériques et de technologie de la blockchain

Blockchain et partenariats bancaires numériques:

• Fondation Ethereum - Recherche de blockchain
• Consortium R3 - Technologie du grand livre distribué
• Ripple - Solutions de paiement transfrontalières

UBS a investi CHF 1,2 milliard Dans les partenariats technologiques et les initiatives de transformation numérique en 2023.

UBS Group AG (UBS) - Modèle d'entreprise: Activités clés

Gestion de la patrimoine et services bancaires privés

UBS gère un actif total investi de 4,1 billions de francs suisses au T2 2023. Le segment des banques privées a généré des bénéfices nets de 1,85 milliard de francs suisses en 2023.

Catégorie de service	Revenus annuels (2023)	Segment client
Individus ultra élevés nettes	1,2 milliard de CHF	Clients avec> 30 millions de dollars d'actifs
Individus de valeur nette élevée	890 millions de CHF	Clients avec 1 à 30 millions de dollars d'actifs

Banque d'investissement et négociation de titres

La division des banques d'investissement a généré 3,4 milliards de francs suisses en revenus pour 2023.

• Volume de trading des marchés mondiaux: 1,6 billion de dollars
• Transactions de souscription des actions: 42 milliards USD
• Debt Capital Markets Deals: 67 milliards USD

Gestion des actifs et avis financier

UBS Asset Management supervise 1,7 billion de francs suisses dans le total des actifs investis.

Classe d'actifs	Actifs gérés	Performance (2023)
Actions	680 milliards de CHF	Rendement de 7,2%
Revenu fixe	520 milliards de CHF	4,5% de rendement

Gestion des risques et surveillance de la conformité

UBS maintient un Cadre complet de gestion des risques avec 850 professionnels de la conformité dédiés.

• Budget de conformité annuel: 475 millions de CHF
• Réserves de capital réglementaire: 48,3 milliards de CHF
• Investissements technologiques de gestion des risques: 220 millions de CHF

Transformation numérique et innovation technologique

UBS a investi 1,1 milliard de francs suisses dans des initiatives de transformation numérique en 2023.

Zone technologique	Investissement	Focus clé
IA et apprentissage automatique	340 millions de CHF	Trading algorithmique, analyse des risques
Cybersécurité	270 millions de CHF	Protection avancée des menaces

UBS Group AG (UBS) - Modèle d'entreprise: Ressources clés

Expertise financière mondiale et talent professionnel

En 2024, UBS emploie 81 802 employés à temps plein dans le monde. La banque a des professionnels dans 47 pays ayant une concentration importante en Suisse, aux États-Unis et au Royaume-Uni.

Catégorie des employés	Nombre d'employés
Total de main-d'œuvre	81,802
Professionnels de la banque d'investissement	22,516
Spécialistes de la gestion de la patrimoine	35,643

Infrastructure technologique avancée et plateformes numériques

UBS a investi du CHF 3,1 milliards dans la technologie et la transformation numérique en 2023.

• Infrastructure de cloud computing couvrant plusieurs régions
• Systèmes de cybersécurité avancés
• Plateformes d'analyse dirigée par AI
• Systèmes de transaction compatibles avec la blockchain

Solides réserves de capital et stabilité financière

Depuis le quatrième trimestre 2023, UBS a rapporté:

Métrique financière	Montant
Ratio de niveau de capitaux propres communs (CET1)	14.5%
Actif total	CHF 1,64 billion
Capitaux propres des actionnaires	CHF 68,3 milliards

Réseau bancaire mondial complet

UBS opère dans 47 pays avec une présence significative dans:

• Europe (35 emplacements)
• Amériques (8 emplacements)
• Asie-Pacifique (4 emplacements)

Systèmes de gestion des risques robustes

Budget de gestion des risques allouée: CHF 1,2 milliard en 2023.

Composant de gestion des risques	Investissement
Systèmes de conformité	CHF 412 millions
Infrastructure de cybersécurité	CHF 336 millions
Systèmes de rapports réglementaires	CHF 252 millions

UBS Group AG (UBS) - Modèle d'entreprise: propositions de valeur

Solutions complètes de gestion de patrimoine pour les individus à haute nette

UBS gère le CHF de 3,7 billions dans les actifs investis au quatrième trimestre 2023. La banque dessert environ 1,8 million de clients de gestion de patrimoine dans le monde. La valeur moyenne de la relation client pour les personnes ultra-élevées dépasse les 25 millions de CHF.

Segment de gestion de la patrimoine	Mesures de performance clés
Actifs investis totaux	CHF 3,7 billions
Nombre de clients de gestion de patrimoine	1,8 million
Valeur de la relation client moyenne	CHF 25 millions

Services de conseil financier sur mesure dans plusieurs classes d'actifs

UBS propose des stratégies d'investissement diversifiées entre les classes d'actifs avec 1,2 billion de CHF dans des portefeuilles discrétionnaires et consultatifs.

• Investissements en actions
• Titres à revenu fixe
• Investissements alternatifs
• Options d'investissement durable

Expériences bancaires numériques avancées et innovation technologique

UBS a investi CHF 3,1 milliards dans les infrastructures technologiques et la transformation numérique en 2023. La plate-forme bancaire numérique dessert plus d'un million d'utilisateurs numériques actifs.

Métriques bancaires numériques	Performance de 2023
Investissement technologique	CHF 3,1 milliards
Utilisateurs numériques actifs	1 million +

Investissement mondial et capacités de planification financière stratégique

UBS opère dans 50 pays en présence dans les principaux centres financiers. Les revenus mondiaux de la banque d'investissement ont atteint 6,2 milliards de CHF en 2023.

Services bancaires personnalisés et sophistiqués

UBS fournit des solutions financières personnalisées avec des gestionnaires de relations dédiés aux clients ayant des actifs sur 5 millions de CHF. Le modèle de service personnalisé prend en charge les besoins financiers complexes des investisseurs sophistiqués.

• Gestion des relations dédiées
• Stratégies d'investissement personnalisées
• Planification financière complète
• Événements et informations clients exclusifs

UBS Group AG (UBS) - Modèle d'entreprise: Relations clients

Gestion des relations dédiées pour les clients premium

UBS dessert 3,6 millions de clients de gestion de patrimoine dans le monde. La banque propose Gestion des relations personnalisées Pour les individus à haute navette avec des tailles de compte moyen supérieures à 2,5 millions de CHF.

Segment client	Nombre de clients	Valeur moyenne du compte
Valeur nette ultra élevée	76,000	CHF 15-50 millions
Valeur nette élevée	540,000	CHF 2,5 à 15 millions

Expériences bancaires numériques et en personne personnalisées

Les plates-formes numériques UBS prennent en charge 1,8 million d'utilisateurs bancaires en ligne actifs avec un taux de satisfaction des services numériques de 98,7%.

• Téléchargements d'applications bancaires mobiles: 1,2 million
• Volume de transaction en ligne: 425 millions de transactions par an
• Taux d'achèvement numérique: 87%

Consultation financière continue et soutien consultatif

UBS fournit des services de conseil financier 24h / 24 et 7j / 7 avec 6 800 gestionnaires de relations dédiés dans 50 pays.

Type de service consultatif	Couverture annuelle	Fréquence moyenne d'interaction du client
Consultation de gestion de la patrimoine	275 000 clients	4-6 fois par an
Sessions de stratégie d'investissement	192 000 clients	2-4 fois par an

Stratégies de gestion de patrimoine personnalisées

UBS gère CHF 5,2 billions dans les actifs investis avec des stratégies d'investissement personnalisées.

• Portefeuilles d'investissement durable: CHF 1,3 billion
• Stratégies d'investissement alternatives: CHF 680 milliards
• Gestion du portefeuille discrétionnaire: CHF 2,4 billions

Plateformes de communication multicanal

UBS maintient une infrastructure de communication multicanal complète pour soutenir les interactions du client.

Canal de communication	Interactions mensuelles	Temps de réponse
Plate-forme numérique	8,5 millions	15 minutes
Banque téléphonique	1,2 million	3 minutes
Branches en personne	425,000	Immédiat

UBS Group AG (UBS) - Modèle d'entreprise: canaux

Plates-formes bancaires numériques et applications mobiles

UBS propose des plates-formes bancaires numériques avec 1,7 million d'utilisateurs de banque numérique actifs en 2023. Les téléchargements d'applications bancaires mobiles ont atteint 2,3 millions sur les marchés mondiaux.

Canal numérique	Metrics utilisateur 2023
Utilisateurs d'applications bancaires mobiles	1,7 million
Téléchargements d'applications mobiles	2,3 millions
Volume de transaction en ligne	CHF 456 milliards

Réseaux de succursale physiques

UBS maintient 1 124 branches physiques dans le monde, avec une présence significative en Suisse, aux États-Unis et aux principaux marchés européens.

Région	Nombre de branches
Suisse	647
États-Unis	258
Europe	219

Plateformes d'investissement et de trading en ligne

La plate-forme de trading numérique UBS a traité 3,2 millions de transactions d'investissement en 2023, avec des actifs d'investissement numériques totaux atteignant 1,8 billion de CHF.

• Utilisateurs de la plate-forme de trading numérique: 890 000
• Valeur de transaction moyenne: CHF 42 500
• Actifs d'investissement numériques: CHF 1,8 billion

Consultations de conseillers financiers personnels

UBS propose chaque année 127 000 sessions de conseil financier personnalisées, avec 68% effectuées par le biais de canaux numériques ou hybrides.

Type de consultation	Pourcentage
Consultations en personne	32%
Consultations numériques / hybrides	68%

Services de banque téléphonique et vidéo

Les services de banque téléphonique et de vidéo UBS ont géré 2,1 millions d'interactions clients en 2023, avec un temps de réponse moyen de 3,2 minutes.

• Interactions totales du client: 2,1 millions
• Temps de réponse moyen: 3,2 minutes
• Langues soutenues: 15

UBS Group AG (UBS) - Modèle d'entreprise: segments de clientèle

Individus à haute nette

UBS dessert 74 600 clients ultra-élevés avec des actifs investissables supérieurs à 50 millions de dollars. Valeur moyenne du portefeuille des clients: 26,7 millions de dollars.

Caractéristiques du segment	Données statistiques
Actifs totaux de gestion de patrimoine	3,65 billions de dollars (2023)
Valeur nette moyenne du client	15,3 millions de dollars
Distribution géographique mondiale	42% Europe, 28% Amériques, 30% d'Asie-Pacifique

Clients d'entreprise et institutionnels

UBS dessert 2 300 clients d'entreprise avec des revenus annuels dépassant 500 millions de dollars.

• Total des actifs bancaires d'entreprise: 487 milliards de dollars
• Client des entreprises mondiales: 35 pays
• Valeur moyenne des transactions d'entreprise: 78,6 millions de dollars

Clients bancaires de vente au détail aisés

UBS cible 1,2 million de clients bancaires au détail avec des actifs investissables entre 250 000 $ et 1 million de dollars.

Segment de clientèle Profile	Métrique
Total des clients bancaires au détail	1,200,000
Portefeuille de clients moyens	$680,000
Pénétration des banques numériques	68% des clients de détail

Investisseurs et entrepreneurs internationaux

UBS dessert 52 400 entrepreneurs internationaux et investisseurs transfrontaliers.

• Actifs de gestion de patrimoine transfrontaliers: 1,2 billion de dollars
• Distribution internationale des clients: 67 pays
• Investissement international moyen client: 22,9 millions de dollars

Gestion de la patrimoine et clients bancaires privés

UBS gère 5,1 billions de dollars d'actifs totaux de gestion de patrimoine dans le monde.

Segment de gestion de la patrimoine	Métriques financières
Actifs totaux de gestion de patrimoine	5,1 billions de dollars
Nombre de clients bancaires privés	117,300
Actifs du client moyen sous gestion	43,5 millions de dollars

UBS Group AG (UBS) - Modèle d'entreprise: Structure des coûts

Investissements technologiques et infrastructures numériques

UBS a investi du CHF 3,5 milliards dans les infrastructures technologiques et numériques en 2023. Les dépenses technologiques représentaient 19,2% des dépenses opérationnelles totales.

Catégorie d'investissement technologique	Montant (CHF Million)
Infrastructure de cloud computing	872
Systèmes de cybersécurité	651
Plateformes bancaires numériques	1,245
IA et technologies d'apprentissage automatique	532

Frais de gestion de la conformité et de la réglementation

UBS a alloué CHF 1,2 milliard pour la conformité et la gestion réglementaire en 2023, ce qui représente une augmentation de 7,5% par rapport à 2022.

• Personnel de conformité juridique et réglementaire: 1 345 employés à temps plein
• Investissement des systèmes de rapports réglementaires: CHF 276 millions
• Technologies anti-blanchiment de l'argent: CHF 189 millions

Compensation des employés et acquisition de talents

Les dépenses totales du personnel pour UBS en 2023 étaient de 14,6 milliards de CHF.

Catégorie de compensation	Montant (CHF Million)
Salaires de base	8,752
Bonus de performance	4,215
Compensation basée sur les actions	1,633

Coûts opérationnels et administratifs mondiaux

Les dépenses opérationnelles mondiales UBS en 2023 ont totalisé 18,3 milliards de CHF.

• Immobilier et installations: CHF 2,1 milliards
• Voyages et dépenses d'entreprise: CHF 456 millions
• Entretien des bureaux mondiaux: CHF 782 millions

Investissements de recherche et développement

UBS a alloué CHF 621 millions à des initiatives de recherche et développement en 2023.

Zone de focus R&D	Investissement (CHF Million)
Technologies de gestion de la patrimoine	276
Analyse des banques d'investissement	189
Recherche sur les actifs numériques	156

UBS Group AG (UBS) - Modèle d'entreprise: Strots de revenus

Frais de service de gestion de patrimoine

En 2023, UBS a rapporté des frais de service de gestion de patrimoine de 10,4 milliards de CHF. La ventilation de ces frais comprend:

Catégorie de service	Revenus (CHF milliards)
Clients ultra à valeur nette	4.6
Gestion mondiale de la richesse	3.8
Personnel & Banque commerciale	2.0

Revenus des transactions bancaires d'investissement

UBS a généré des revenus de transaction bancaire d'investissement de 6,2 milliards de CHF en 2023, avec la segmentation suivante:

• Conseil des fusions et acquisitions: CHF 2,1 milliards
• Services de souscription: CHF 2,5 milliards
• Frais de transaction des marchés des capitaux: CHF 1,6 milliard

Commissions de gestion des actifs

Les commissions de gestion des actifs pour 2023 ont totalisé 4,8 milliards de CHF, structurée comme suit:

Segment de gestion des actifs	Revenu de la Commission (CHF milliards)
Clients institutionnels	2.6
Gestion de patrimoine privée	1.5
Investissements alternatifs	0.7

Revenu des intérêts des activités de prêt

UBS a déclaré un revenu d'intérêt total de 15,3 milliards de CHF en 2023, distribué à travers:

• Prêt des entreprises: CHF 7,2 milliards
• Localisation hypothécaire: CHF 4,5 milliards
• Prêts bancaires personnels: CHF 3,6 milliards

Frais de service de conseil financier

Les frais de service de conseil financier s'élevaient à 3,7 milliards de CHF en 2023, avec la composition suivante:

Type de service consultatif	Facturer des revenus (CHF milliards)
Avis financier des entreprises	2.1
Avis de transfert de richesse	0.9
Advisory de stratégie d'investissement	0.7

UBS Group AG (UBS) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose UBS Group AG, especially now that the integration is moving into its next phase. The value proposition centers on scale, stability, and specialized access.

Comprehensive, tailored financial solutions for Ultra-High-Net-Worth (UHNW) clients

UBS Group AG positions itself as the world's largest private bank, a critical value driver for its wealthiest clientele. This scale is essential when considering the massive wealth shifts happening globally.

The firm is strategically focused on the most affluent segments, having established a new Ultra-High Net Worth Plus segment tailored for individuals with assets exceeding $50 million, reflecting a commitment to the top tier. This focus is validated by the data from family offices, where the average assets under management (AUM) for those surveyed in the Global Family Office Report 2025 stood at USD 1.1 billion.

Geographically, the Americas remains the largest wealth management market, showing a 9% year-over-year increase to US$2.28 trillion in invested assets. In Asia Pacific, invested assets in Wealth Management climbed to a record US$816 billion in 3QFY2025. Furthermore, the bank is positioned to manage the generational wealth transfer, with an expected USD 83 trillion to move over the next 20-25 years globally.

Key metrics supporting this value proposition include:

• Total invested assets managed by UBS as of 3QFY2025: USD 6.9 trillion.
• Net new assets added in Asia Pacific in 9MFY2025: US$57 billion.
• Global Wealth Management target for invested assets by 2028: greater than USD 5 trillion.

Global reach combined with local Swiss universal bank expertise

You get the benefit of a massive global network backed by deep Swiss roots. This combination helps clients navigate complex, cross-border financial landscapes.

UBS Group AG operates in more than 50 markets worldwide, ensuring a broad footprint. Within this global structure, Global Wealth Management maintains a presence in over 40 countries. The core value remains the firm's standing as the leading universal bank in Switzerland, offering a full spectrum of services from retail to investment banking under one roof.

The firm's reach is evident in its operational structure:

Region/Area	Employee Presence (Approximate Percentage)
Americas	30%
Switzerland	30%
Europe, Middle East and Africa (Ex-Switzerland)	19%
Asia Pacific	21%

Capital strength and stability, a key differentiator post-integration

In the current environment, capital strength isn't just a compliance metric; it's a promise of security to clients, especially after the Credit Suisse integration. UBS Group AG emphasizes a fortress balance sheet.

As of Q1 2025, the Common Equity Tier 1 (CET1) capital ratio stood at 14.3%, comfortably above the stated target of 14%. This resilience is supported by strong liquidity metrics, with the Liquidity Coverage Ratio (LCR) reported at 181% in Q1 2025. The bank is executing on its plan to maintain this strength, reaffirming its intention to execute 2025 capital return ambitions contingent on maintaining a CET1 ratio of around 14%.

The focus on efficiency and risk reduction is clear in the balance sheet management:

• Total loss absorbing capacity (as of 4Q24): USD 185bn.
• Risk-Weighted Assets (RWA) as of Q1 2025: $483.3 billion.
• Target CET1 Leverage Ratio for 2025 capital guidance: greater than 4.0%.

Sustainable finance and ESG investment offerings to meet client demand

Client demand for sustainable investing is structural, and UBS Group AG is embedding these offerings across its divisions. The bank is recalibrating its approach to align with evolving regulations like the CSRD.

The commitment shows in the growth of net-zero-aligned assets within Asset Management, which surged to $64.4 billion in 2024, representing 3.6% of total AUM. Despite net outflows of $8.6 billion from global ESG funds in Q1 2025, total AUM remained robust at $3.16 trillion, signaling a temporary market correction rather than a trend reversal.

Key sustainability-related targets include:

• Pledge to source 100% renewable electricity by 2026.
• Revised operational net-zero target for Scope 1 and 2 emissions: 2035.
• Planned reduction in Scope 1 and 2 emissions by 2030 (vs. 2023 baseline): 57%.

Access to a focused, capital-efficient Investment Bank

The Investment Bank serves as a crucial engine for deal flow and capital markets access, especially for the firm's wealth management clients. Post-integration, the focus is on capital efficiency.

The division demonstrated strong performance in early 2025. For instance, in Q1 2025, the Investment Bank saw 24% revenue growth year-over-year. Looking at 3Q25 results, Profit Before Tax (PBT) increased by 274% to USD 782m, with total revenues rising by 29% to USD 3,156m, largely due to higher Global Banking revenues.

The value proposition here is performance within guardrails:

Metric	Value/Target
Investment Bank RWA Consumption (Max)	25% of Group RWA
Investment Bank PBT Growth (YoY Q1 2025)	15% (Core divisions combined)
Investment Bank PBT Growth (YoY 3Q 2025)	274%

Finance: draft 13-week cash view by Friday.

UBS Group AG (UBS) - Canvas Business Model: Customer Relationships

Dedicated, personalized relationship management for HNW/UHNW clients

The relationship management structure is focused on the highest-value clients. UBS ended 2024 with 9,803 advisors across its global wealth units, a decrease from 10,027 at the close of 2023. Specifically, the Americas division saw its advisor count drop to 5,968 by the end of 2024, down from 6,117 a year prior. UBS aims to significantly increase revenue from its wealthiest clients; the bank reckons its revenues from serving clients with $100 million or more in assets can triple for each one it can provide with three additional services.

Self-service digital platforms and mobile apps for mass affluent clients

UBS is building a digitally scalable advice model, intending to provide wealthy clients in the Americas with a "seamless digital experience with remote human advice" as part of its 2025 strategic vision. The mass affluent segment represented 16% of UBS's client base at the end of 2024. The bank is targeting a slight increase in this segment to 17% by 2028.

High-touch, advisory-led model emphasizing long-term trust

UBS manages $6.9 trillion of invested assets as per third quarter 2025. The firm is targeting net new assets of around $100 billion for 2025, with an ambition to accelerate this to $200 billion per annum by 2026. The model relies on trust, which was tested during the Credit Suisse integration, where earlier migrations experienced system outages and transaction issues, shaking client confidence. Furthermore, some clients have claimed a former relationship manager in Switzerland exceeded investment authority, leading to losses.

Client-centricity as a core value driving service delivery

Client-centricity is reflected in the targeted shift in client mix. At the end of 2024, 54% of clients fell into the ultra-high net worth category (meaning they had $10 million or more in assets). UBS wants to shift these proportions by 2028 to a target mix where 50% are ultra-high net worth. The bank also aims for over $5 trillion in total invested assets by 2028.

Automated, transparent communication during client account migrations

The integration of Credit Suisse involved significant client migration milestones. As of the second quarter of 2025, UBS completed the migration of Credit Suisse client accounts booked outside of Switzerland to the UBS platform. In the same period, the first main wave of migrations in Switzerland transferred approximately one-third of targeted client accounts. By the third quarter of 2025, UBS reported migrating more than two-thirds of Swiss-booked client accounts. However, the transfer of a subset of ultra-high-net-worth Credit Suisse clients was delayed from September 2025 to the first quarter of 2026. Outside Switzerland, about 90% of client accounts had already been migrated to UBS platforms as of February 2025.

The shift in client segment focus by 2028 compared to year-end 2024 is detailed below:

Client Segment	Percentage of Clients (End of 2024)	Target Percentage of Clients (By 2028)
Ultra-High Net Worth ($\$10M+$ assets)	54%	50%
High Net Worth	30%	33%
Mass Affluent	16%	17%

The overall migration of Credit Suisse client accounts in Switzerland is targeted for completion by the end of the first quarter of 2026.

UBS Group AG (UBS) - Canvas Business Model: Channels

Global network of physical offices and consolidated branches

UBS Group AG operates across more than 50 markets around the globe. Following the Credit Suisse acquisition, UBS announced plans to close approximately 85 branches in the first quarter of 2025. The bank anticipates approximately 190 branches will remain in Switzerland by 2026, a number roughly equivalent to what UBS had before the Credit Suisse integration. For context, Credit Suisse still had around 95 branches in Switzerland before the consolidation.

Dedicated Relationship Managers and Financial Advisors

The total headcount for UBS Group AG stood at 108,648 full-time employees (FTE) by the end of 2024, down from approximately 120,000 employees immediately following the Credit Suisse acquisition. The firm's wealth management reach is evidenced by the scale of assets managed by recognized teams; for instance, the 2025 Forbes America's Top Wealth Management Teams Private Wealth list featured 100 teams managing over $1.5 trillion in combined assets. In a late 2025 move, a single team departure involved 16 advisors managing $6.3 billion in assets. UBS manages $6.9 trillion of invested assets as of the third quarter of 2025.

Channel Metric Category	Specific Data Point	Value/Amount	Reference Period/Context
Geographic Reach	Countries with offices	50	Pre-late 2025
Swiss Branch Network (Target)	Branches remaining by 2026	Around 190	Post-consolidation target
Swiss Branch Network (Pre-CS)	Credit Suisse branches in Switzerland	Around 95	Prior to merger
Total Employees (FTE)	Headcount by year-end	108,648	End of 2024
Total Invested Assets (GWM)	Invested Assets	$6.9 trillion	Q3 2025

Proprietary digital wealth management platforms and mobile apps

The digital channel is a key driver of growth, particularly in Asia Pacific, where Net New Assets surged to $37.9 billion in the third quarter of 2025. The total Net New Assets for the first nine months of FY2025 in Asia Pacific reached $57 billion. The Americas remains the largest wealth management market, showing a 9% year-over-year increase to $2.28 trillion in invested assets.

The firm's digital engagement supports its vast client base:

• Managing assets for almost 40% of the world's billionaires located in Asia Pacific.
• Serving six out of 10 family offices in Asia Pacific, where there are around 2,000 family offices.
• Predicting 'returns of around mid-teens' for global AI stocks in 2025, reflecting digital investment themes.

Investment Bank sales and trading desks for institutional clients

UBS Group AG manages $6.1 trillion in invested assets across its operations as of the fourth quarter of 2024. The firm's reach includes multi-generational billionaire families, with 860 such families overseeing total assets of $4.7 trillion as of 2025. In 2025, 91 heirs inherited a record $297.8 billion, bolstering the number of multi-generational billionaires. The Investment Bank's capabilities include equity and debt capital market activities.

Direct online and phone banking for Swiss retail clients

UBS maintains a leading position in the Swiss market through its Personal & Corporate Banking division. This division serves a significant portion of the Swiss financial ecosystem:

• It serves one in three pension funds in Switzerland.
• It serves more than 85% of the 1,000 largest Swiss corporations.
• It serves 85% of banks residing within Switzerland.

The medium-term financial target for the Personal & Corporate Banking division is an adjusted return on attributed equity of around 19 percent.

UBS Group AG (UBS) - Canvas Business Model: Customer Segments

You're looking at the core client base that drives the engine of UBS Group AG, especially after integrating the Credit Suisse operations. Honestly, the sheer scale of wealth managed here is what sets UBS apart globally.

Ultra-High-Net-Worth (UHNW) and High-Net-Worth (HNW) individuals globally

This segment is central to UBS's Global Wealth Management division. UBS Group AG serves Ultra-high net worth investors and Family offices, alongside specialized segments like Athletes and Entertainers, Business owners, Multicultural investors, and Women and finances. You should know that UBS Group AG caters to approximately half of the world's billionaires. As of fourth quarter 2024, UBS managed $6.1 trillion of invested assets overall, with a significant portion residing in the wealth management arms focused on these affluent groups. The Global Wealth Management division managed over $3.9 trillion in invested assets in 2024. The firm is actively investing to accelerate growth in the high net worth and core affluent segments.

The focus areas within this segment include:

• Ultra-high net worth investors.
• Family offices.
• HNW individuals and families.

Institutional clients (pension funds, governments, corporations)

Institutional clients are served across the Asset Management and Investment Bank divisions, as well as through specialized services within Personal & Corporate Banking. While specific client counts aren't public, the scale is implied by the overall asset base and the nature of the Investment Bank's operations. The Asset Management division provides diversified solutions to these large entities. The sale of the O'Connor platform in May 2025, which involved strategies with around USD 11bn in assets under management, shows the active management of institutional-grade assets.

Corporate clients requiring banking and investment services

This group falls heavily under the Investment Bank and Personal & Corporate Banking segments. UBS provides corporate lending, treasury solutions, and trade finance to these entities. The Investment Bank offers focused capabilities to support these corporate needs. The firm's total assets as of September 30, 2025, stood at $1,632.251B, a figure underpinned by the breadth of its corporate and institutional relationships.

Retail and mass affluent clients, primarily in Switzerland

UBS is recognized as the leading universal bank in Switzerland, meaning this segment forms the bedrock of its Personal & Corporate Banking division domestically. The strategy mentioned in 2024 reports included efforts to expand the loan and deposit offering for the core affluent segment, which directly relates here. This segment uses traditional banking products and services.

Here's a quick look at how the client base maps across the structure:

Client Type	Primary UBS Business Division(s)	Key Financial Metric Reference (Latest Available)
UHNW/HNW Individuals	Global Wealth Management	$3.9 trillion in invested assets (2024)
Institutional Clients	Asset Management, Investment Bank	Part of the $6.1 trillion invested assets (Q4 2024)
Corporate Clients	Personal & Corporate Banking, Investment Bank	Underpins the $1,632.251B total assets (Q3 2025)
Retail/Mass Affluent	Personal & Corporate Banking	Primary focus in Switzerland

The firm reports five business divisions, with Non-core and Legacy being the fifth, consisting of positions not aligned with the current strategy. Revenues from Wealth and Asset Management constituted approximately 60% of UBS's total revenues in 2024, showing where the primary client value is generated. Finance: draft 13-week cash view by Friday.

UBS Group AG (UBS) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving UBS Group AG's expenses as they push through the Credit Suisse integration. The cost structure is dominated by the ongoing effort to streamline and consolidate the merged entity. Here's the quick math on where the money is going.

Integration costs, though significant, are being actively offset by realized savings. Cumulative gross cost savings reached USD 10 billion by the end of Q3 2025, achieving the end-2025 objective a quarter early. This represents 77% of the total expected gross savings of approximately USD 13 billion targeted for the end of 2026. For context, integration-related expenses in Q3 2025 were reported at USD 133 million.

Personnel expenses reflect the current workforce size and compensation structure. As of mid-2025, UBS had approximately 105,000 Full-Time Equivalent (FTE) employees. For comparison, personnel expenses in the first nine months of 2024 totaled USD 20,957 million, which included an increase of USD 3,119 million due to the consolidation of Credit Suisse expenses.

The drive for efficiency is visible in technology and IT infrastructure decommissioning. To date, UBS has retired 1,365 applications in scope, which is 47% of the total targeted for decommissioning. Further actions in Q3 2025 included switching off 66,000 servers and exiting an additional two data centers, bringing the total exits to seven. The firm worked through 43PB of data during this period. Technology spend is expected to account for about 40% of the remaining USD 3 billion in gross run rate cost saves.

Regulatory and compliance costs remain a factor due to systemic importance and inherited liabilities. For the first nine months of 2025, the Personal & Corporate Banking segment saw a net release of provisions for litigation, regulatory and similar matters totaling CHF 29 million related to a legacy cross-border business matter in France. This contrasts with the first nine months of 2024, which reflected a release of USD 227 million for these matters.

General administrative and real estate costs are being managed through physical consolidation. As of May 2025, UBS had already merged 95 branches in Switzerland. In the first quarter of 2025 compared to the first quarter of 2024, there was a decrease of USD 50 million associated with real estate and logistics costs. For the first nine months of 2024, general and administrative expenses decreased by USD 37 million to a total of USD 7,120 million.

Here is a breakdown of key cost and savings metrics as of late 2025:

Cost/Savings Component	Metric/Amount	Period/Context
Cumulative Gross Cost Savings	USD 10 billion	By Q3 2025
Target Gross Cost Savings	USD 13 billion	Exit rate by end of 2026
Integration-Related Expenses	USD 133 million	Q3 2025
FTE Employees	105,000	As of mid-2025
Applications Decommissioned	1,365 (47%)	To date (as of Q3 2025)
Switched Off Servers	66,000	As of Q3 2025
Data Worked Through	43PB	As of Q3 2025
Data Centers Exited	7 (Total)	As of Q3 2025
Swiss Branch Mergers	95	As of May 2025
Litigation/Regulatory Net Releases	CHF 29 million	9M25 (P&CB segment)

You can see the focus is heavily on realizing the promised synergies from the merger, with technology decommissioning being a key lever.

• Personnel expenses in 9M24 were USD 20,957 million.
• Real estate and logistics cost decreases were USD 50 million in 1Q25 vs 1Q24.
• General and administrative expenses were USD 7,120 million for 9M24.

Finance: draft 13-week cash view by Friday.

UBS Group AG (UBS) - Canvas Business Model: Revenue Streams

You're looking at the core ways UBS Group AG brings in money as of late 2025. Honestly, it's all about leveraging that massive, integrated platform, especially after the Credit Suisse integration. Here's the quick math on the revenue components based on the third quarter of 2025 (3Q25) figures, which give us the best near-term view.

Fee-based income from Global Wealth Management (GWM) advisory and mandates

This is the bread and butter for UBS Group AG. For GWM, the income derived from client activity is substantial. In 3Q25, the Global Wealth Management division saw its transaction-based income increase by 11% year-on-year on an underlying basis. Total reported income for GWM in 3Q25 reached $6.5 billion, a 5.5% growth. The fee structure for advisory services can go up to 2.5% of assets under management (AUM) for some programs. The division brought in net new assets of $38 billion in the third quarter alone.

• Fee structure often involves a wrap fee covering advice and trading costs.
• Maximum annual fee can reach 2.5% of AUM in certain programs.
• GWM invested assets grew sequentially by 4% to $4.7 trillion in 3Q25.

Net Interest Income (NII) from lending and deposit-taking activities

Net Interest Income reflects the difference between the interest income UBS earns on its assets and the interest it pays on its liabilities, like customer deposits. For the second quarter of 2025 (2Q25), NII landed at $1.965 billion. However, looking at a specific report date, the NII as of June 30, 2025, was reported as $7.2B USD. It's important to note that NII can be sensitive to rate environments; for instance, in 3Q25, NII headwinds from Swiss franc interest rates impacted the profit before tax in the Swiss wealth business.

Investment Banking revenues from underwriting and M&A advisory

The Investment Bank revenue stream benefits from capital markets activity and advisory services. In 3Q25, the Investment Bank division generated reported revenues of $3.2 billion, marking a 23% increase year-on-year. Within this, Global Banking revenue, which includes M&A advisory, saw a record quarter, up 52% year-on-year on an underlying basis. Advisory revenue, which mostly comprises M&A, grew by 17% between Q1 2024 and Q1 2025.

Asset Management fees on managed funds and mandates

Asset Management fees are generated from managing funds for institutional and private clients. By 3Q25, Asset Management invested assets surpassed the $2 trillion mark for the first time. The division recorded $18 billion in net new money during 3Q25. In Q1 2025, Asset Management profits grew by 21.6% year-on-year.

Trading and sales revenue from market-making activities

Trading revenue, primarily from the Global Markets unit, thrives on market volatility and client flow. For 3Q25, Global Markets revenue was up 14% year-on-year on an underlying basis. In 2Q25, the global markets unit brought in $2.3 billion in revenues, a 25% year-on-year increase, which the bank linked to market volatility early in the quarter. In Q2 2025, equity trading revenue was reported at €1.6 billion.

Here is a snapshot of the reported revenue components for the third quarter of 2025:

Revenue Component	Reported Amount (3Q25)	Year-over-Year Change (Context)
Total Reported Revenues	USD 12,760 million	Up 3% YoY
Global Wealth Management Income	$6.5 billion	Up 5.5%
Investment Bank Revenue	$3.2 billion	Up 23%
Asset Management Invested Assets	Over USD 2 trillion	New milestone reached

The core businesses' combined underlying pre-tax profit was up 19% year-on-year in 3Q25, excluding litigation items. Also, the bank completed $1.1 billion in share buybacks in 3Q25 as part of its capital return plans.