UBS Group AG (UBS): Business Model Canvas

In der dynamischen Landschaft des globalen Finanzwesens entwickelt sich die UBS Group AG zu einem Kraftpaket für anspruchsvolles Bankwesen, das technologische Innovation nahtlos mit erstklassiger Vermögensverwaltungskompetenz verbindet. Dieser Schweizer Bankenriese hat sorgfältig ein Geschäftsmodell entwickelt, das über traditionelle Finanzdienstleistungen hinausgeht und seinen Kunden ein beispielloses Ökosystem personalisierter Finanzlösungen bietet. Durch die strategische Integration fortschrittlicher digitaler Plattformen, globaler Netzwerke und tiefgreifender Finanzkenntnisse hat sich UBS als transformative Kraft in der komplexen Welt des internationalen Bankwesens und der Vermögenserhaltung positioniert.

UBS Group AG (UBS) – Geschäftsmodell: Wichtige Partnerschaften

Strategische Allianzen mit globalen Finanztechnologieunternehmen

UBS hat strategische Technologiepartnerschaften mit mehreren wichtigen Unternehmen aufgebaut:

Partner	Partnerschaftsfokus	Gründungsjahr
Microsoft Cloud	Cloud-Infrastruktur und KI-Integration	2022
Salesforce	Kundenbeziehungsmanagement	2021
Amazon Web Services	Digitale Banking-Infrastruktur	2020

Zusammenarbeit mit Aufsichtsbehörden und Compliance-Organisationen

UBS unterhält wichtige Compliance-Partnerschaften:

• Finanzstabilitätsrat (FSB)
• Basler Ausschuss für Bankenaufsicht
• Eidgenössische Finanzmarktaufsicht (FINMA)

Partnerschaften mit Vermögensverwaltungs- und Anlageberatungsnetzwerken

Zu den wichtigsten Kooperationen im Investmentnetzwerk gehören:

Netzwerk	Art der Zusammenarbeit	Verwaltetes Vermögen
BlackRock	Ausrichtung der Anlagestrategie	1,2 Billionen Dollar
Goldman Sachs	Vermögensverwaltungsforschung	850 Milliarden Dollar

Joint Ventures mit Anbietern von Digital Banking und Blockchain-Technologie

Blockchain- und Digital-Banking-Partnerschaften:

• Ethereum Foundation – Blockchain-Forschung
• R3-Konsortium – Distributed-Ledger-Technologie
• Ripple – Grenzüberschreitende Zahlungslösungen

UBS investiert 1,2 Milliarden Franken in Technologiepartnerschaften und Initiativen zur digitalen Transformation im Jahr 2023.

UBS Group AG (UBS) – Geschäftsmodell: Hauptaktivitäten

Vermögensverwaltung und Private Banking-Dienstleistungen

UBS verwaltet im vierten Quartal 2023 ein verwaltetes Gesamtvermögen von 4,1 Billionen Schweizer Franken. Das Private-Banking-Segment erwirtschaftete im Jahr 2023 einen Nettogewinn von 1,85 Milliarden Schweizer Franken.

Servicekategorie	Jahresumsatz (2023)	Kundensegment
Sehr vermögende Privatpersonen	1,2 Milliarden CHF	Kunden mit einem Vermögen von >30 Millionen US-Dollar
Vermögende Privatpersonen	890 Millionen CHF	Kunden mit einem Vermögen von 1 bis 30 Millionen US-Dollar

Investment Banking und Wertpapierhandel

Die Investmentbanking-Sparte erwirtschaftete im Jahr 2023 einen Umsatz von 3,4 Milliarden Franken.

• Handelsvolumen auf den globalen Märkten: 1,6 Billionen USD
• Aktienemissionstransaktionen: 42 Milliarden USD
• Debt-Capital-Market-Deals: 67 Milliarden USD

Vermögensverwaltung und Finanzberatung

UBS Asset Management verwaltet ein verwaltetes Gesamtvermögen von 1,7 Billionen Schweizer Franken.

Anlageklasse	Verwaltete Vermögenswerte	Leistung (2023)
Aktien	680 Milliarden CHF	7,2 % Rendite
Festverzinsliche Wertpapiere	520 Milliarden CHF	4,5 % Rendite

Risikomanagement und Compliance-Überwachung

UBS unterhält eine umfassendes Risikomanagement-Rahmenwerk mit 850 engagierten Compliance-Experten.

• Jährliches Compliance-Budget: 475 Millionen CHF
• Regulatorische Kapitalreserven: 48,3 Milliarden CHF
• Investitionen in Risikomanagement-Technologie: 220 Millionen CHF

Digitale Transformation und technologische Innovation

UBS investierte im Jahr 2023 1,1 Milliarden Franken in Initiativen zur digitalen Transformation.

Technologiebereich	Investition	Schwerpunkt
KI und maschinelles Lernen	340 Millionen CHF	Algorithmischer Handel, Risikoanalyse
Cybersicherheit	270 Millionen CHF	Erweiterter Bedrohungsschutz

UBS Group AG (UBS) – Geschäftsmodell: Schlüsselressourcen

Umfassende globale Finanzexpertise und professionelles Talent

Im Jahr 2024 beschäftigt UBS weltweit 81.802 Vollzeitmitarbeiter. Die Bank verfügt über Fachkräfte in 47 Ländern mit einem wesentlichen Schwerpunkt in der Schweiz, den Vereinigten Staaten und dem Vereinigten Königreich.

Mitarbeiterkategorie	Anzahl der Mitarbeiter
Gesamtbelegschaft	81,802
Investmentbanking-Experten	22,516
Spezialisten für Vermögensverwaltung	35,643

Fortschrittliche technologische Infrastruktur und digitale Plattformen

UBS investierte im Jahr 2023 3,1 Milliarden Franken in Technologie und digitale Transformation.

• Cloud-Computing-Infrastruktur, die sich über mehrere Regionen erstreckt
• Fortschrittliche Cybersicherheitssysteme
• KI-gesteuerte Analyseplattformen
• Blockchain-fähige Transaktionssysteme

Starke Kapitalreserven und finanzielle Stabilität

Zum vierten Quartal 2023 berichtete UBS:

Finanzkennzahl	Betrag
Common-Equity-Tier-1-Quote (CET1).	14.5%
Gesamtvermögen	1,64 Billionen Franken
Eigenkapital	68,3 Milliarden Franken

Umfassendes globales Bankennetzwerk

UBS ist in 47 Ländern tätig und hat eine bedeutende Präsenz in:

• Europa (35 Standorte)
• Amerika (8 Standorte)
• Asien-Pazifik (4 Standorte)

Robuste Risikomanagementsysteme

Zugeteiltes Risikomanagementbudget: CHF 1,2 Milliarden im Jahr 2023.

Komponente Risikomanagement	Investition
Compliance-Systeme	412 Millionen Franken
Cybersicherheitsinfrastruktur	336 Millionen Franken
Regulatorische Meldesysteme	252 Millionen Franken

UBS Group AG (UBS) – Geschäftsmodell: Wertversprechen

Umfassende Vermögensverwaltungslösungen für vermögende Privatpersonen

UBS verwaltet im vierten Quartal 2023 verwaltete Vermögenswerte in Höhe von 3,7 Billionen CHF. Die Bank betreut weltweit rund 1,8 Millionen Vermögensverwaltungskunden. Der durchschnittliche Kundenbeziehungswert für sehr vermögende Privatpersonen übersteigt CHF 25 Millionen.

Segment Vermögensverwaltung	Wichtige Leistungskennzahlen
Gesamtanlagevermögen	3,7 Billionen Franken
Anzahl der Wealth-Management-Kunden	1,8 Millionen
Durchschnittlicher Kundenbeziehungswert	25 Millionen Franken

Maßgeschneiderte Finanzberatungsdienste für mehrere Anlageklassen

UBS bietet diversifizierte Anlagestrategien über alle Anlageklassen hinweg mit einem Vermögenswert von 1,2 Billionen CHF in Vermögensverwaltungs- und Beratungsportfolios.

• Beteiligungen
• Festverzinsliche Wertpapiere
• Alternative Investitionen
• Nachhaltige Anlagemöglichkeiten

Fortschrittliche Erfahrungen im digitalen Banking und technologische Innovation

UBS investierte im Jahr 2023 3,1 Milliarden CHF in die technologische Infrastruktur und die digitale Transformation. Die digitale Banking-Plattform bedient über 1 Million aktive digitale Nutzer.

Kennzahlen zum digitalen Banking	Leistung 2023
Technologieinvestitionen	3,1 Milliarden Franken
Aktive digitale Nutzer	1 Million+

Globale Investitionen und strategische Finanzplanungsfunktionen

UBS ist in 50 Ländern tätig und in wichtigen Finanzzentren vertreten. Der globale Investmentbanking-Ertrag erreichte im Jahr 2023 CHF 6,2 Milliarden.

Personalisierte und anspruchsvolle Bankdienstleistungen

UBS bietet maßgeschneiderte Finanzlösungen mit engagierten Kundenbetreuern für Kunden mit einem Vermögen von über CHF 5 Millionen. Das personalisierte Servicemodell unterstützt komplexe Finanzbedürfnisse anspruchsvoller Anleger.

• Engagiertes Beziehungsmanagement
• Maßgeschneiderte Anlagestrategien
• Umfassende Finanzplanung
• Exklusive Kundenevents und Insights

UBS Group AG (UBS) – Geschäftsmodell: Kundenbeziehungen

Dediziertes Beziehungsmanagement für Premium-Kunden

UBS betreut weltweit 3,6 Millionen Vermögensverwaltungskunden. Die Bank bietet personalisiertes Beziehungsmanagement für vermögende Privatpersonen mit einer durchschnittlichen Kontogröße von mehr als CHF 2,5 Millionen.

Kundensegment	Anzahl der Kunden	Durchschnittlicher Kontowert
Ultrahohes Vermögen	76,000	15-50 Millionen Franken
Hohes Vermögen	540,000	2,5-15 Millionen Franken

Personalisierte digitale und persönliche Banking-Erlebnisse

Die digitalen Plattformen von UBS unterstützen 1,8 Millionen aktive Online-Banking-Benutzer mit einer Zufriedenheitsrate von 98,7 % mit digitalen Diensten.

• Downloads von Mobile-Banking-Apps: 1,2 Millionen
• Online-Transaktionsvolumen: 425 Millionen Transaktionen jährlich
• Abschlussquote des digitalen Onboardings: 87 %

Kontinuierliche Finanzberatung und Beratungsunterstützung

UBS bietet rund um die Uhr Finanzberatungsdienste mit 6.800 engagierten Kundenbetreuern in 50 Ländern.

Beratungsdiensttyp	Jährlicher Versicherungsschutz	Durchschnittliche Kundeninteraktionshäufigkeit
Vermögensverwaltungsberatung	275.000 Kunden	4-6 mal pro Jahr
Sitzungen zur Anlagestrategie	192.000 Kunden	2-4 mal pro Jahr

Maßgeschneiderte Vermögensverwaltungsstrategien

UBS verwaltet verwaltete Vermögen von CHF 5,2 Billionen mit maßgeschneiderten Anlagestrategien.

• Nachhaltige Anlageportfolios: CHF 1,3 Billionen
• Alternative Anlagestrategien: CHF 680 Milliarden
• Ermessensvolle Portfolioverwaltung: CHF 2,4 Billionen

Multi-Channel-Kommunikationsplattformen

UBS unterhält eine umfassende Multi-Channel-Kommunikationsinfrastruktur zur Unterstützung der Kundeninteraktionen.

Kommunikationskanal	Monatliche Interaktionen	Reaktionszeit
Digitale Plattform	8,5 Millionen	15 Minuten
Telefonbanking	1,2 Millionen	3 Minuten
Persönliche Filialen	425,000	Sofort

UBS Group AG (UBS) – Geschäftsmodell: Kanäle

Digitale Banking-Plattformen und mobile Anwendungen

UBS bietet digitale Banking-Plattformen mit 1,7 Millionen aktiven Digital-Banking-Nutzern (Stand 2023). Die Downloads von Mobile-Banking-Anwendungen erreichten auf den globalen Märkten 2,3 Millionen.

Digitaler Kanal	Benutzermetriken 2023
Benutzer der Mobile-Banking-App	1,7 Millionen
Mobile App-Downloads	2,3 Millionen
Online-Transaktionsvolumen	456 Milliarden Franken

Physische Filialnetze

UBS unterhält weltweit 1.124 physische Filialen mit bedeutender Präsenz in der Schweiz, den USA und wichtigen europäischen Märkten.

Region	Anzahl der Filialen
Schweiz	647
Vereinigte Staaten	258
Europa	219

Online-Investitions- und Handelsplattformen

Die digitale Handelsplattform von UBS wickelte im Jahr 2023 3,2 Millionen Anlagetransaktionen ab, wobei das gesamte digitale Anlagevermögen 1,8 Billionen CHF erreichte.

• Nutzer digitaler Handelsplattformen: 890.000
• Durchschnittlicher Transaktionswert: CHF 42.500
• Digitales Anlagevermögen: 1,8 Billionen CHF

Persönliche Finanzberaterberatungen

UBS bietet jährlich 127.000 personalisierte Finanzberatungsgespräche an, von denen 68 % über digitale oder hybride Kanäle durchgeführt werden.

Beratungstyp	Prozentsatz
Persönliche Beratungen	32%
Digitale/hybride Beratungen	68%

Telefon- und Videobanking-Dienste

Die Telefon- und Videobanking-Dienste von UBS wickelten im Jahr 2023 2,1 Millionen Kundeninteraktionen ab, mit einer durchschnittlichen Reaktionszeit von 3,2 Minuten.

• Gesamte Kundeninteraktionen: 2,1 Millionen
• Durchschnittliche Reaktionszeit: 3,2 Minuten
• Unterstützte Sprachen: 15

UBS Group AG (UBS) – Geschäftsmodell: Kundensegmente

Vermögende Privatpersonen

UBS betreut 74.600 sehr vermögende Kunden mit einem investierbaren Vermögen von über 50 Millionen US-Dollar. Durchschnittlicher Wert des Kundenportfolios: 26,7 Millionen US-Dollar.

Segmentmerkmale	Statistische Daten
Gesamtvermögen der Vermögensverwaltung	3,65 Billionen US-Dollar (2023)
Durchschnittliches Nettovermögen des Kunden	15,3 Millionen US-Dollar
Globale geografische Verteilung	42 % Europa, 28 % Amerika, 30 % Asien-Pazifik

Firmenkunden und institutionelle Kunden

UBS betreut 2.300 Firmenkunden mit einem Jahresumsatz von über 500 Millionen US-Dollar.

• Gesamtvermögen im Firmenkundengeschäft: 487 Milliarden US-Dollar
• Globaler Firmenkundenstamm: 35 Länder
• Durchschnittlicher Unternehmenstransaktionswert: 78,6 Millionen US-Dollar

Wohlhabende Privatkunden

UBS zielt auf 1,2 Millionen Privatkunden mit einem investierbaren Vermögen zwischen 250.000 und 1 Million US-Dollar ab.

Kundensegment Profile	Metriken
Gesamtzahl der Retail-Banking-Kunden	1,200,000
Durchschnittliches Kundenportfolio	$680,000
Durchdringung des digitalen Bankwesens	68 % der Einzelhandelskunden

Internationale Investoren und Unternehmer

UBS betreut 52.400 internationale Unternehmer und grenzüberschreitende Investoren.

• Grenzüberschreitende Vermögensverwaltungsvermögen: 1,2 Billionen US-Dollar
• Internationaler Kundenvertrieb: 67 Länder
• Durchschnittliche internationale Kundeninvestition: 22,9 Millionen US-Dollar

Vermögensverwaltungs- und Private-Banking-Kunden

UBS verwaltet weltweit ein gesamtes Vermögensverwaltungsvermögen von 5,1 Billionen US-Dollar.

Segment Vermögensverwaltung	Finanzkennzahlen
Gesamtvermögen der Vermögensverwaltung	5,1 Billionen US-Dollar
Anzahl Private-Banking-Kunden	117,300
Durchschnittliches verwaltetes Kundenvermögen	43,5 Millionen US-Dollar

UBS Group AG (UBS) – Geschäftsmodell: Kostenstruktur

Investitionen in Technologie und digitale Infrastruktur

UBS investierte im Jahr 2023 CHF 3,5 Milliarden in Technologie und digitale Infrastruktur. Die Technologieausgaben machten 19,2 % der gesamten Betriebskosten aus.

Kategorie „Technologieinvestitionen“.	Betrag (Mio. CHF)
Cloud-Computing-Infrastruktur	872
Cybersicherheitssysteme	651
Digitale Banking-Plattformen	1,245
KI und maschinelle Lerntechnologien	532

Kosten für Compliance und Regulierungsmanagement

UBS stellte im Jahr 2023 CHF 1,2 Milliarden für Compliance und Regulierungsmanagement bereit, was einer Steigerung von 7,5 % gegenüber 2022 entspricht.

• Personal zur Einhaltung von Gesetzen und Vorschriften: 1.345 Vollzeitmitarbeiter
• Investitionen in regulatorische Meldesysteme: CHF 276 Millionen
• Technologien zur Bekämpfung der Geldwäscherei: CHF 189 Millionen

Mitarbeitervergütung und Talentakquise

Der gesamte Personalaufwand der UBS belief sich im Jahr 2023 auf 14,6 Milliarden Franken.

Vergütungskategorie	Betrag (Mio. CHF)
Grundgehälter	8,752
Leistungsprämien	4,215
Aktienbasierte Vergütung	1,633

Globale Betriebs- und Verwaltungskosten

Die weltweiten Betriebskosten von UBS beliefen sich im Jahr 2023 auf insgesamt CHF 18,3 Milliarden.

• Immobilien und Anlagen: CHF 2,1 Milliarden
• Reise- und Firmenkosten: CHF 456 Millionen
• Weltweiter Bürounterhalt: CHF 782 Millionen

Forschungs- und Entwicklungsinvestitionen

UBS stellte im Jahr 2023 621 Millionen Franken für Forschungs- und Entwicklungsinitiativen bereit.

F&E-Schwerpunktbereich	Investition (Mio. CHF)
Vermögensverwaltungstechnologien	276
Investmentbanking-Analysen	189
Forschung zu digitalen Vermögenswerten	156

UBS Group AG (UBS) – Geschäftsmodell: Einnahmequellen

Gebühren für Vermögensverwaltungsdienste

Im Jahr 2023 meldete UBS Gebühren für Vermögensverwaltungsdienstleistungen in Höhe von 10,4 Milliarden Franken. Die Aufschlüsselung dieser Gebühren umfasst:

Servicekategorie	Umsatz (Milliarden CHF)
Sehr vermögende Kunden	4.6
Globales Vermögensmanagement	3.8
Persönlich & Firmenkundengeschäft	2.0

Erträge aus Investmentbanking-Transaktionen

UBS erzielte im Jahr 2023 Erträge aus Investmentbanking-Transaktionen in Höhe von 6,2 Milliarden Franken, mit folgender Segmentierung:

• Beratung bei Fusionen und Übernahmen: CHF 2,1 Milliarden
• Underwriting Services: CHF 2,5 Milliarden
• Gebühren für Kapitalmarkttransaktionen: CHF 1,6 Milliarden

Provisionen für die Vermögensverwaltung

Die Vermögensverwaltungskommissionen beliefen sich im Jahr 2023 auf insgesamt 4,8 Milliarden Franken und setzten sich wie folgt zusammen:

Segment Asset Management	Kommissionseinnahmen (Milliarden CHF)
Institutionelle Kunden	2.6
Private Vermögensverwaltung	1.5
Alternative Investitionen	0.7

Zinserträge aus Kreditgeschäften

UBS meldete im Jahr 2023 einen gesamten Zinsertrag von CHF 15,3 Milliarden, verteilt auf:

• Unternehmenskredite: CHF 7,2 Milliarden
• Hypothekarkredite: CHF 4,5 Milliarden
• Persönliche Bankkredite: CHF 3,6 Milliarden

Gebühren für Finanzberatungsdienste

Die Kosten für Finanzberatungsdienstleistungen beliefen sich im Jahr 2023 auf 3,7 Milliarden Franken und setzten sich wie folgt zusammen:

Beratungsdiensttyp	Gebühreneinnahmen (Milliarden CHF)
Unternehmensfinanzberatung	2.1
Beratung zur Vermögensübertragung	0.9
Beratung zur Anlagestrategie	0.7

UBS Group AG (UBS) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose UBS Group AG, especially now that the integration is moving into its next phase. The value proposition centers on scale, stability, and specialized access.

Comprehensive, tailored financial solutions for Ultra-High-Net-Worth (UHNW) clients

UBS Group AG positions itself as the world's largest private bank, a critical value driver for its wealthiest clientele. This scale is essential when considering the massive wealth shifts happening globally.

The firm is strategically focused on the most affluent segments, having established a new Ultra-High Net Worth Plus segment tailored for individuals with assets exceeding $50 million, reflecting a commitment to the top tier. This focus is validated by the data from family offices, where the average assets under management (AUM) for those surveyed in the Global Family Office Report 2025 stood at USD 1.1 billion.

Geographically, the Americas remains the largest wealth management market, showing a 9% year-over-year increase to US$2.28 trillion in invested assets. In Asia Pacific, invested assets in Wealth Management climbed to a record US$816 billion in 3QFY2025. Furthermore, the bank is positioned to manage the generational wealth transfer, with an expected USD 83 trillion to move over the next 20-25 years globally.

Key metrics supporting this value proposition include:

• Total invested assets managed by UBS as of 3QFY2025: USD 6.9 trillion.
• Net new assets added in Asia Pacific in 9MFY2025: US$57 billion.
• Global Wealth Management target for invested assets by 2028: greater than USD 5 trillion.

Global reach combined with local Swiss universal bank expertise

You get the benefit of a massive global network backed by deep Swiss roots. This combination helps clients navigate complex, cross-border financial landscapes.

UBS Group AG operates in more than 50 markets worldwide, ensuring a broad footprint. Within this global structure, Global Wealth Management maintains a presence in over 40 countries. The core value remains the firm's standing as the leading universal bank in Switzerland, offering a full spectrum of services from retail to investment banking under one roof.

The firm's reach is evident in its operational structure:

Region/Area	Employee Presence (Approximate Percentage)
Americas	30%
Switzerland	30%
Europe, Middle East and Africa (Ex-Switzerland)	19%
Asia Pacific	21%

Capital strength and stability, a key differentiator post-integration

In the current environment, capital strength isn't just a compliance metric; it's a promise of security to clients, especially after the Credit Suisse integration. UBS Group AG emphasizes a fortress balance sheet.

As of Q1 2025, the Common Equity Tier 1 (CET1) capital ratio stood at 14.3%, comfortably above the stated target of 14%. This resilience is supported by strong liquidity metrics, with the Liquidity Coverage Ratio (LCR) reported at 181% in Q1 2025. The bank is executing on its plan to maintain this strength, reaffirming its intention to execute 2025 capital return ambitions contingent on maintaining a CET1 ratio of around 14%.

The focus on efficiency and risk reduction is clear in the balance sheet management:

• Total loss absorbing capacity (as of 4Q24): USD 185bn.
• Risk-Weighted Assets (RWA) as of Q1 2025: $483.3 billion.
• Target CET1 Leverage Ratio for 2025 capital guidance: greater than 4.0%.

Sustainable finance and ESG investment offerings to meet client demand

Client demand for sustainable investing is structural, and UBS Group AG is embedding these offerings across its divisions. The bank is recalibrating its approach to align with evolving regulations like the CSRD.

The commitment shows in the growth of net-zero-aligned assets within Asset Management, which surged to $64.4 billion in 2024, representing 3.6% of total AUM. Despite net outflows of $8.6 billion from global ESG funds in Q1 2025, total AUM remained robust at $3.16 trillion, signaling a temporary market correction rather than a trend reversal.

Key sustainability-related targets include:

• Pledge to source 100% renewable electricity by 2026.
• Revised operational net-zero target for Scope 1 and 2 emissions: 2035.
• Planned reduction in Scope 1 and 2 emissions by 2030 (vs. 2023 baseline): 57%.

Access to a focused, capital-efficient Investment Bank

The Investment Bank serves as a crucial engine for deal flow and capital markets access, especially for the firm's wealth management clients. Post-integration, the focus is on capital efficiency.

The division demonstrated strong performance in early 2025. For instance, in Q1 2025, the Investment Bank saw 24% revenue growth year-over-year. Looking at 3Q25 results, Profit Before Tax (PBT) increased by 274% to USD 782m, with total revenues rising by 29% to USD 3,156m, largely due to higher Global Banking revenues.

The value proposition here is performance within guardrails:

Metric	Value/Target
Investment Bank RWA Consumption (Max)	25% of Group RWA
Investment Bank PBT Growth (YoY Q1 2025)	15% (Core divisions combined)
Investment Bank PBT Growth (YoY 3Q 2025)	274%

Finance: draft 13-week cash view by Friday.

UBS Group AG (UBS) - Canvas Business Model: Customer Relationships

Dedicated, personalized relationship management for HNW/UHNW clients

The relationship management structure is focused on the highest-value clients. UBS ended 2024 with 9,803 advisors across its global wealth units, a decrease from 10,027 at the close of 2023. Specifically, the Americas division saw its advisor count drop to 5,968 by the end of 2024, down from 6,117 a year prior. UBS aims to significantly increase revenue from its wealthiest clients; the bank reckons its revenues from serving clients with $100 million or more in assets can triple for each one it can provide with three additional services.

Self-service digital platforms and mobile apps for mass affluent clients

UBS is building a digitally scalable advice model, intending to provide wealthy clients in the Americas with a "seamless digital experience with remote human advice" as part of its 2025 strategic vision. The mass affluent segment represented 16% of UBS's client base at the end of 2024. The bank is targeting a slight increase in this segment to 17% by 2028.

High-touch, advisory-led model emphasizing long-term trust

UBS manages $6.9 trillion of invested assets as per third quarter 2025. The firm is targeting net new assets of around $100 billion for 2025, with an ambition to accelerate this to $200 billion per annum by 2026. The model relies on trust, which was tested during the Credit Suisse integration, where earlier migrations experienced system outages and transaction issues, shaking client confidence. Furthermore, some clients have claimed a former relationship manager in Switzerland exceeded investment authority, leading to losses.

Client-centricity as a core value driving service delivery

Client-centricity is reflected in the targeted shift in client mix. At the end of 2024, 54% of clients fell into the ultra-high net worth category (meaning they had $10 million or more in assets). UBS wants to shift these proportions by 2028 to a target mix where 50% are ultra-high net worth. The bank also aims for over $5 trillion in total invested assets by 2028.

Automated, transparent communication during client account migrations

The integration of Credit Suisse involved significant client migration milestones. As of the second quarter of 2025, UBS completed the migration of Credit Suisse client accounts booked outside of Switzerland to the UBS platform. In the same period, the first main wave of migrations in Switzerland transferred approximately one-third of targeted client accounts. By the third quarter of 2025, UBS reported migrating more than two-thirds of Swiss-booked client accounts. However, the transfer of a subset of ultra-high-net-worth Credit Suisse clients was delayed from September 2025 to the first quarter of 2026. Outside Switzerland, about 90% of client accounts had already been migrated to UBS platforms as of February 2025.

The shift in client segment focus by 2028 compared to year-end 2024 is detailed below:

Client Segment	Percentage of Clients (End of 2024)	Target Percentage of Clients (By 2028)
Ultra-High Net Worth ($\$10M+$ assets)	54%	50%
High Net Worth	30%	33%
Mass Affluent	16%	17%

The overall migration of Credit Suisse client accounts in Switzerland is targeted for completion by the end of the first quarter of 2026.

UBS Group AG (UBS) - Canvas Business Model: Channels

Global network of physical offices and consolidated branches

UBS Group AG operates across more than 50 markets around the globe. Following the Credit Suisse acquisition, UBS announced plans to close approximately 85 branches in the first quarter of 2025. The bank anticipates approximately 190 branches will remain in Switzerland by 2026, a number roughly equivalent to what UBS had before the Credit Suisse integration. For context, Credit Suisse still had around 95 branches in Switzerland before the consolidation.

Dedicated Relationship Managers and Financial Advisors

The total headcount for UBS Group AG stood at 108,648 full-time employees (FTE) by the end of 2024, down from approximately 120,000 employees immediately following the Credit Suisse acquisition. The firm's wealth management reach is evidenced by the scale of assets managed by recognized teams; for instance, the 2025 Forbes America's Top Wealth Management Teams Private Wealth list featured 100 teams managing over $1.5 trillion in combined assets. In a late 2025 move, a single team departure involved 16 advisors managing $6.3 billion in assets. UBS manages $6.9 trillion of invested assets as of the third quarter of 2025.

Channel Metric Category	Specific Data Point	Value/Amount	Reference Period/Context
Geographic Reach	Countries with offices	50	Pre-late 2025
Swiss Branch Network (Target)	Branches remaining by 2026	Around 190	Post-consolidation target
Swiss Branch Network (Pre-CS)	Credit Suisse branches in Switzerland	Around 95	Prior to merger
Total Employees (FTE)	Headcount by year-end	108,648	End of 2024
Total Invested Assets (GWM)	Invested Assets	$6.9 trillion	Q3 2025

Proprietary digital wealth management platforms and mobile apps

The digital channel is a key driver of growth, particularly in Asia Pacific, where Net New Assets surged to $37.9 billion in the third quarter of 2025. The total Net New Assets for the first nine months of FY2025 in Asia Pacific reached $57 billion. The Americas remains the largest wealth management market, showing a 9% year-over-year increase to $2.28 trillion in invested assets.

The firm's digital engagement supports its vast client base:

• Managing assets for almost 40% of the world's billionaires located in Asia Pacific.
• Serving six out of 10 family offices in Asia Pacific, where there are around 2,000 family offices.
• Predicting 'returns of around mid-teens' for global AI stocks in 2025, reflecting digital investment themes.

Investment Bank sales and trading desks for institutional clients

UBS Group AG manages $6.1 trillion in invested assets across its operations as of the fourth quarter of 2024. The firm's reach includes multi-generational billionaire families, with 860 such families overseeing total assets of $4.7 trillion as of 2025. In 2025, 91 heirs inherited a record $297.8 billion, bolstering the number of multi-generational billionaires. The Investment Bank's capabilities include equity and debt capital market activities.

Direct online and phone banking for Swiss retail clients

UBS maintains a leading position in the Swiss market through its Personal & Corporate Banking division. This division serves a significant portion of the Swiss financial ecosystem:

• It serves one in three pension funds in Switzerland.
• It serves more than 85% of the 1,000 largest Swiss corporations.
• It serves 85% of banks residing within Switzerland.

The medium-term financial target for the Personal & Corporate Banking division is an adjusted return on attributed equity of around 19 percent.

UBS Group AG (UBS) - Canvas Business Model: Customer Segments

You're looking at the core client base that drives the engine of UBS Group AG, especially after integrating the Credit Suisse operations. Honestly, the sheer scale of wealth managed here is what sets UBS apart globally.

Ultra-High-Net-Worth (UHNW) and High-Net-Worth (HNW) individuals globally

This segment is central to UBS's Global Wealth Management division. UBS Group AG serves Ultra-high net worth investors and Family offices, alongside specialized segments like Athletes and Entertainers, Business owners, Multicultural investors, and Women and finances. You should know that UBS Group AG caters to approximately half of the world's billionaires. As of fourth quarter 2024, UBS managed $6.1 trillion of invested assets overall, with a significant portion residing in the wealth management arms focused on these affluent groups. The Global Wealth Management division managed over $3.9 trillion in invested assets in 2024. The firm is actively investing to accelerate growth in the high net worth and core affluent segments.

The focus areas within this segment include:

• Ultra-high net worth investors.
• Family offices.
• HNW individuals and families.

Institutional clients (pension funds, governments, corporations)

Institutional clients are served across the Asset Management and Investment Bank divisions, as well as through specialized services within Personal & Corporate Banking. While specific client counts aren't public, the scale is implied by the overall asset base and the nature of the Investment Bank's operations. The Asset Management division provides diversified solutions to these large entities. The sale of the O'Connor platform in May 2025, which involved strategies with around USD 11bn in assets under management, shows the active management of institutional-grade assets.

Corporate clients requiring banking and investment services

This group falls heavily under the Investment Bank and Personal & Corporate Banking segments. UBS provides corporate lending, treasury solutions, and trade finance to these entities. The Investment Bank offers focused capabilities to support these corporate needs. The firm's total assets as of September 30, 2025, stood at $1,632.251B, a figure underpinned by the breadth of its corporate and institutional relationships.

Retail and mass affluent clients, primarily in Switzerland

UBS is recognized as the leading universal bank in Switzerland, meaning this segment forms the bedrock of its Personal & Corporate Banking division domestically. The strategy mentioned in 2024 reports included efforts to expand the loan and deposit offering for the core affluent segment, which directly relates here. This segment uses traditional banking products and services.

Here's a quick look at how the client base maps across the structure:

Client Type	Primary UBS Business Division(s)	Key Financial Metric Reference (Latest Available)
UHNW/HNW Individuals	Global Wealth Management	$3.9 trillion in invested assets (2024)
Institutional Clients	Asset Management, Investment Bank	Part of the $6.1 trillion invested assets (Q4 2024)
Corporate Clients	Personal & Corporate Banking, Investment Bank	Underpins the $1,632.251B total assets (Q3 2025)
Retail/Mass Affluent	Personal & Corporate Banking	Primary focus in Switzerland

The firm reports five business divisions, with Non-core and Legacy being the fifth, consisting of positions not aligned with the current strategy. Revenues from Wealth and Asset Management constituted approximately 60% of UBS's total revenues in 2024, showing where the primary client value is generated. Finance: draft 13-week cash view by Friday.

UBS Group AG (UBS) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving UBS Group AG's expenses as they push through the Credit Suisse integration. The cost structure is dominated by the ongoing effort to streamline and consolidate the merged entity. Here's the quick math on where the money is going.

Integration costs, though significant, are being actively offset by realized savings. Cumulative gross cost savings reached USD 10 billion by the end of Q3 2025, achieving the end-2025 objective a quarter early. This represents 77% of the total expected gross savings of approximately USD 13 billion targeted for the end of 2026. For context, integration-related expenses in Q3 2025 were reported at USD 133 million.

Personnel expenses reflect the current workforce size and compensation structure. As of mid-2025, UBS had approximately 105,000 Full-Time Equivalent (FTE) employees. For comparison, personnel expenses in the first nine months of 2024 totaled USD 20,957 million, which included an increase of USD 3,119 million due to the consolidation of Credit Suisse expenses.

The drive for efficiency is visible in technology and IT infrastructure decommissioning. To date, UBS has retired 1,365 applications in scope, which is 47% of the total targeted for decommissioning. Further actions in Q3 2025 included switching off 66,000 servers and exiting an additional two data centers, bringing the total exits to seven. The firm worked through 43PB of data during this period. Technology spend is expected to account for about 40% of the remaining USD 3 billion in gross run rate cost saves.

Regulatory and compliance costs remain a factor due to systemic importance and inherited liabilities. For the first nine months of 2025, the Personal & Corporate Banking segment saw a net release of provisions for litigation, regulatory and similar matters totaling CHF 29 million related to a legacy cross-border business matter in France. This contrasts with the first nine months of 2024, which reflected a release of USD 227 million for these matters.

General administrative and real estate costs are being managed through physical consolidation. As of May 2025, UBS had already merged 95 branches in Switzerland. In the first quarter of 2025 compared to the first quarter of 2024, there was a decrease of USD 50 million associated with real estate and logistics costs. For the first nine months of 2024, general and administrative expenses decreased by USD 37 million to a total of USD 7,120 million.

Here is a breakdown of key cost and savings metrics as of late 2025:

Cost/Savings Component	Metric/Amount	Period/Context
Cumulative Gross Cost Savings	USD 10 billion	By Q3 2025
Target Gross Cost Savings	USD 13 billion	Exit rate by end of 2026
Integration-Related Expenses	USD 133 million	Q3 2025
FTE Employees	105,000	As of mid-2025
Applications Decommissioned	1,365 (47%)	To date (as of Q3 2025)
Switched Off Servers	66,000	As of Q3 2025
Data Worked Through	43PB	As of Q3 2025
Data Centers Exited	7 (Total)	As of Q3 2025
Swiss Branch Mergers	95	As of May 2025
Litigation/Regulatory Net Releases	CHF 29 million	9M25 (P&CB segment)

You can see the focus is heavily on realizing the promised synergies from the merger, with technology decommissioning being a key lever.

• Personnel expenses in 9M24 were USD 20,957 million.
• Real estate and logistics cost decreases were USD 50 million in 1Q25 vs 1Q24.
• General and administrative expenses were USD 7,120 million for 9M24.

Finance: draft 13-week cash view by Friday.

UBS Group AG (UBS) - Canvas Business Model: Revenue Streams

You're looking at the core ways UBS Group AG brings in money as of late 2025. Honestly, it's all about leveraging that massive, integrated platform, especially after the Credit Suisse integration. Here's the quick math on the revenue components based on the third quarter of 2025 (3Q25) figures, which give us the best near-term view.

Fee-based income from Global Wealth Management (GWM) advisory and mandates

This is the bread and butter for UBS Group AG. For GWM, the income derived from client activity is substantial. In 3Q25, the Global Wealth Management division saw its transaction-based income increase by 11% year-on-year on an underlying basis. Total reported income for GWM in 3Q25 reached $6.5 billion, a 5.5% growth. The fee structure for advisory services can go up to 2.5% of assets under management (AUM) for some programs. The division brought in net new assets of $38 billion in the third quarter alone.

• Fee structure often involves a wrap fee covering advice and trading costs.
• Maximum annual fee can reach 2.5% of AUM in certain programs.
• GWM invested assets grew sequentially by 4% to $4.7 trillion in 3Q25.

Net Interest Income (NII) from lending and deposit-taking activities

Net Interest Income reflects the difference between the interest income UBS earns on its assets and the interest it pays on its liabilities, like customer deposits. For the second quarter of 2025 (2Q25), NII landed at $1.965 billion. However, looking at a specific report date, the NII as of June 30, 2025, was reported as $7.2B USD. It's important to note that NII can be sensitive to rate environments; for instance, in 3Q25, NII headwinds from Swiss franc interest rates impacted the profit before tax in the Swiss wealth business.

Investment Banking revenues from underwriting and M&A advisory

The Investment Bank revenue stream benefits from capital markets activity and advisory services. In 3Q25, the Investment Bank division generated reported revenues of $3.2 billion, marking a 23% increase year-on-year. Within this, Global Banking revenue, which includes M&A advisory, saw a record quarter, up 52% year-on-year on an underlying basis. Advisory revenue, which mostly comprises M&A, grew by 17% between Q1 2024 and Q1 2025.

Asset Management fees on managed funds and mandates

Asset Management fees are generated from managing funds for institutional and private clients. By 3Q25, Asset Management invested assets surpassed the $2 trillion mark for the first time. The division recorded $18 billion in net new money during 3Q25. In Q1 2025, Asset Management profits grew by 21.6% year-on-year.

Trading and sales revenue from market-making activities

Trading revenue, primarily from the Global Markets unit, thrives on market volatility and client flow. For 3Q25, Global Markets revenue was up 14% year-on-year on an underlying basis. In 2Q25, the global markets unit brought in $2.3 billion in revenues, a 25% year-on-year increase, which the bank linked to market volatility early in the quarter. In Q2 2025, equity trading revenue was reported at €1.6 billion.

Here is a snapshot of the reported revenue components for the third quarter of 2025:

Revenue Component	Reported Amount (3Q25)	Year-over-Year Change (Context)
Total Reported Revenues	USD 12,760 million	Up 3% YoY
Global Wealth Management Income	$6.5 billion	Up 5.5%
Investment Bank Revenue	$3.2 billion	Up 23%
Asset Management Invested Assets	Over USD 2 trillion	New milestone reached

The core businesses' combined underlying pre-tax profit was up 19% year-on-year in 3Q25, excluding litigation items. Also, the bank completed $1.1 billion in share buybacks in 3Q25 as part of its capital return plans.