UBS GRUPO AG (UBS): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico das finanças globais, o UBS Group AG emerge como uma potência de sofisticado bancário, misturando perfeitamente a inovação tecnológica com a experiência em gerenciamento de patrimônio de elite. Essa gigante bancária suíça criou meticulosamente um modelo de negócios que transcende os serviços financeiros tradicionais, oferecendo aos clientes um ecossistema incomparável de soluções financeiras personalizadas. Ao integrar estrategicamente plataformas digitais avançadas, redes globais e insights financeiros profundos, o UBS se posicionou como uma força transformadora no mundo complexo da preservação bancária internacional e da riqueza.

UBS Group AG (UBS) - Modelo de negócios: Parcerias -chave

Alianças estratégicas com empresas globais de tecnologia financeira

O UBS estabeleceu parcerias de tecnologia estratégica com várias empresas importantes:

Parceiro	Foco em parceria	Ano estabelecido
Microsoft Cloud	Infraestrutura em nuvem e integração de IA	2022
Salesforce	Gerenciamento de relacionamento com o cliente	2021
Amazon Web Services	Infraestrutura bancária digital	2020

Colaboração com órgãos regulatórios e organizações de conformidade

O UBS mantém parcerias críticas de conformidade:

• Conselho de Estabilidade Financeira (FSB)
• Comitê de Basileia sobre Supervisão Bancária
• Autoridade de supervisão do mercado financeiro suíço (Finma)

Parcerias com redes de gestão de patrimônio e investimentos

As principais colaborações de rede de investimentos incluem:

Rede	Tipo de colaboração	Ativos sob gestão
BlackRock	Alinhamento da estratégia de investimento	US $ 1,2 trilhão
Goldman Sachs	Pesquisa em gestão de patrimônio	US $ 850 bilhões

Joint ventures com provedores de tecnologia bancário digital e blockchain

Parcerias Blockchain e Banking Digital:

• Fundação Ethereum - Pesquisa em blockchain
• Consórcio R3 - Tecnologia de contabilidade distribuída
• Ripple - soluções de pagamento transfronteiriço

UBS investiu CHF 1,2 bilhão em parcerias tecnológicas e iniciativas de transformação digital em 2023.

UBS Group AG (UBS) - Modelo de negócios: Atividades -chave

Gestão de patrimônio e serviços bancários privados

O UBS gerencia o total de ativos investidos de 4,1 trilhões de francos suíços a partir do quarto trimestre 2023. O segmento bancário privado gerou lucros líquidos de 1,85 bilhão de francos suíços em 2023.

Categoria de serviço	Receita anual (2023)	Segmento de cliente
Indivíduos de patrimônio líquido ultra alto	1,2 bilhão de chf	Clientes com> US $ 30 milhões ativos
Indivíduos de alto patrimônio líquido	890 milhões de CHF	Clientes com ativos de US $ 1-30 milhões

Banco de investimento e negociação de valores mobiliários

A Divisão de Bancos de Investimento gerou 3,4 bilhões de francos suíços em receitas em 2023.

• Mercados globais Volume de negociação: 1,6 trilhão USD
• Transações de subscrição de ações: 42 bilhões de dólares
• Negócios do mercado de capital de dívida: 67 bilhões de dólares

Gerenciamento de ativos e consultoria financeira

O gerenciamento de ativos da UBS supervisiona 1,7 trilhão de francos suíços no total de ativos investidos.

Classe de ativos	Ativos gerenciados	Desempenho (2023)
Ações	680 bilhões de chf	7,2% de retorno
Renda fixa	520 bilhões de chf	4,5% de retorno

Gerenciamento de riscos e monitoramento de conformidade

O UBS mantém um Estrutura abrangente de gerenciamento de riscos com 850 profissionais de conformidade dedicados.

• Orçamento anual de conformidade: 475 milhões de CHF
• Reservas de capital regulatório: 48,3 bilhões de CHF
• Investimentos de tecnologia de gerenciamento de risco: 220 milhões de CHF

Transformação digital e inovação tecnológica

O UBS investiu 1,1 bilhão de francos suíços em iniciativas de transformação digital em 2023.

Área de tecnologia	Investimento	Foco principal
AI e aprendizado de máquina	340 milhões de CHF	Negociação algorítmica, análise de risco
Segurança cibernética	270 milhões de CHF	Proteção avançada de ameaças

UBS Group AG (UBS) - Modelo de Negócios: Recursos Principais

Extensa experiência financeira global e talento profissional

A partir de 2024, o UBS emprega 81.802 funcionários em período integral globalmente. O banco possui profissionais em 47 países com concentração significativa na Suíça, Estados Unidos e Reino Unido.

Categoria de funcionários	Número de funcionários
Força de trabalho total	81,802
Profissionais bancários de investimento	22,516
Especialistas em gerenciamento de patrimônio	35,643

Infraestrutura tecnológica avançada e plataformas digitais

O UBS investiu CHF 3,1 bilhões em tecnologia e transformação digital em 2023.

• Infraestrutura de computação em nuvem abrange várias regiões
• Sistemas avançados de segurança cibernética
• Plataformas de análise orientadas por IA
• Sistemas de transação habilitados para blockchain

Fortes reservas de capital e estabilidade financeira

A partir do quarto trimestre 2023, o UBS relatou:

Métrica financeira	Quantia
Proporção de nível 1 de patrimônio líquido (CET1) comum	14.5%
Total de ativos	CHF 1,64 trilhão
Equidade dos acionistas	CHF 68,3 bilhões

Rede Bancária Global abrangente

O UBS opera em 47 países com presença significativa em:

• Europa (35 locais)
• Américas (8 locais)
• Ásia -Pacífico (4 locais)

Sistemas robustos de gerenciamento de riscos

Orçamento de gerenciamento de riscos alocados: CHF 1,2 bilhão em 2023.

Componente de gerenciamento de riscos	Investimento
Sistemas de conformidade	CHF 412 milhões
Infraestrutura de segurança cibernética	CHF 336 milhões
Sistemas de relatórios regulatórios	CHF 252 milhões

UBS Group AG (UBS) - Modelo de Negócios: Proposições de Valor

Soluções abrangentes de gerenciamento de patrimônio para indivíduos de alta rede de rede

O UBS gerencia o CHF 3,7 trilhão em ativos investidos a partir do quarto trimestre 2023. O banco atende a aproximadamente 1,8 milhão de clientes de gerenciamento de patrimônio em todo o mundo. O valor médio do relacionamento com o cliente para indivíduos ultra-altos de rede excede 25 milhões de CHF.

Segmento de gerenciamento de patrimônio	Métricas principais de desempenho
Total de ativos investidos	CHF 3,7 trilhões
Número de clientes de gerenciamento de patrimônio	1,8 milhão
Valor médio do relacionamento do cliente	CHF 25 milhões

Serviços de consultoria financeira personalizada em várias classes de ativos

O UBS oferece estratégias de investimento diversificadas em classes de ativos com CHF 1,2 trilhão em portfólios discricionários e consultivos.

• Investimentos em ações
• Títulos de renda fixa
• Investimentos alternativos
• Opções de investimento sustentável

Experiências bancárias digitais avançadas e inovação tecnológica

O UBS investiu CHF 3,1 bilhões em infraestrutura tecnológica e transformação digital em 2023. A plataforma bancária digital serve mais de 1 milhão de usuários digitais ativos.

Métricas bancárias digitais	2023 desempenho
Investimento em tecnologia	CHF 3,1 bilhões
Usuários digitais ativos	1 milhão+

Capacidades globais de investimento e planejamento financeiro estratégico

O UBS opera em 50 países com presença nos principais centros financeiros. A receita do banco de investimento global atingiu CHF 6,2 bilhões em 2023.

Serviços bancários personalizados e sofisticados

O UBS fornece soluções financeiras personalizadas com gerentes de relacionamento dedicados para clientes com ativos acima de 5 milhões de CHF. O modelo de serviço personalizado suporta necessidades financeiras complexas de investidores sofisticados.

• Gerenciamento de relacionamento dedicado
• Estratégias de investimento personalizado
• Planejamento financeiro abrangente
• Eventos e insights exclusivos de clientes

UBS Group AG (UBS) - Modelo de Negócios: Relacionamentos do Cliente

Gerenciamento de relacionamento dedicado para clientes premium

O UBS atende a 3,6 milhões de clientes de gerenciamento de patrimônio globalmente. O banco oferece Gerenciamento de relacionamento personalizado Para indivíduos de alta rede com tamanhos médios de conta, excedendo 2,5 milhões de CHF.

Segmento de cliente	Número de clientes	Valor médio da conta
Patrimônio líquido ultra alto	76,000	CHF 15-50 milhões
Alto patrimônio líquido	540,000	CHF 2,5-15 milhões

Experiências bancárias digitais e pessoais personalizadas

As plataformas digitais do UBS suportam 1,8 milhão de usuários de bancos on -line ativos com taxa de satisfação do serviço digital de 98,7%.

• Downloads de aplicativos bancários móveis: 1,2 milhão
• Volume de transações online: 425 milhões de transações anualmente
• Taxa de conclusão de integração digital: 87%

Consulta financeira contínua e suporte consultivo

O UBS fornece serviços de consultoria financeira 24/7 com 6.800 gerentes de relacionamento dedicados em 50 países.

Tipo de serviço de consultoria	Cobertura anual	Frequência média de interação do cliente
Consulta de gerenciamento de patrimônio	275.000 clientes	4-6 vezes por ano
Sessões de estratégia de investimento	192.000 clientes	2-4 vezes por ano

Estratégias personalizadas de gerenciamento de patrimônio

O UBS gerencia o CHF 5,2 trilhão em ativos investidos com estratégias de investimento personalizadas.

• Portfólios de investimento sustentável: CHF 1,3 trilhão
• Estratégias de investimento alternativas: CHF 680 bilhões
• Gerenciamento de portfólio discricionário: CHF 2,4 trilhões

Plataformas de comunicação multicanais

O UBS mantém a infraestrutura abrangente de comunicação multicanal que suporta interações com os clientes.

Canal de comunicação	Interações mensais	Tempo de resposta
Plataforma digital	8,5 milhões	15 minutos
Telefonar bancário	1,2 milhão	3 minutos
Filiais pessoais	425,000	Imediato

UBS Group AG (UBS) - Modelo de Negócios: Canais

Plataformas bancárias digitais e aplicativos móveis

O UBS oferece plataformas bancárias digitais com 1,7 milhão de usuários de banco digital ativo a partir de 2023. O downloads de aplicativos bancários móveis atingiram 2,3 milhões nos mercados globais.

Canal digital	Métricas de usuário 2023
Usuários de aplicativos bancários móveis	1,7 milhão
Downloads de aplicativos móveis	2,3 milhões
Volume de transações online	CHF 456 bilhões

Redes de ramificação física

O UBS mantém 1.124 filiais físicas globalmente, com presença significativa na Suíça, Estados Unidos e principais mercados europeus.

Região	Número de ramificações
Suíça	647
Estados Unidos	258
Europa	219

Plataformas de investimento e negociação online

A plataforma de negociação digital do UBS processou 3,2 milhões de transações de investimento em 2023, com os ativos totais de investimento digital atingindo CHF 1,8 trilhão.

• Usuários da plataforma de negociação digital: 890.000
• Valor médio da transação: CHF 42.500
• Ativo de investimento digital: CHF 1,8 trilhão

Consultas de consultor financeiro pessoal

O UBS fornece 127.000 sessões de consultoria financeira personalizadas anualmente, com 68% realizados por meio de canais digitais ou híbridos.

Tipo de consulta	Percentagem
Consultas pessoais	32%
Consultas digitais/híbridas	68%

Serviços bancários de telefone e vídeo

Os serviços bancários de telefone e vídeo do UBS lidaram com 2,1 milhões de interações com os clientes em 2023, com um tempo médio de resposta de 3,2 minutos.

• Interações totais do cliente: 2,1 milhões
• Tempo médio de resposta: 3,2 minutos
• Idiomas suportados: 15

UBS Group AG (UBS) - Modelo de negócios: segmentos de clientes

Indivíduos de alta rede

O UBS atende a 74.600 clientes ultra-altos com ativos investíveis acima de US $ 50 milhões. Valor médio do portfólio de clientes: US $ 26,7 milhões.

Características do segmento	Dados estatísticos
Total de ativos de gerenciamento de patrimônio	US $ 3,65 trilhões (2023)
Patrimônio líquido médio do cliente	US $ 15,3 milhões
Distribuição geográfica global	42% Europa, 28% das Américas, 30% da Ásia-Pacífico

Clientes corporativos e institucionais

O UBS atende 2.300 clientes corporativos com receitas anuais superiores a US $ 500 milhões.

• Total de ativos bancários corporativos: US $ 487 bilhões
• Base de clientes corporativos globais: 35 países
• Valor médio da transação corporativa: US $ 78,6 milhões

Clientes de bancos de varejo ricos

O UBS tem como alvo 1,2 milhão de clientes bancários de varejo com ativos investíveis entre US $ 250.000 e US $ 1 milhão.

Segmento de clientes Profile	Métricas
Total de clientes bancários de varejo	1,200,000
Portfólio médio de clientes	$680,000
Penetração bancária digital	68% dos clientes de varejo

Investidores e empreendedores internacionais

O UBS atende 52.400 empresários internacionais e investidores transfronteiriços.

• Ativos de gerenciamento de patrimônio transfronteiriço: US $ 1,2 trilhão
• Distribuição internacional de clientes: 67 países
• Investimento médio de cliente internacional: US $ 22,9 milhões

Gerenciamento de patrimônio e clientes bancários privados

O UBS gerencia US $ 5,1 trilhões em ativos totais de gerenciamento de patrimônio globalmente.

Segmento de gerenciamento de patrimônio	Métricas financeiras
Total de ativos de gerenciamento de patrimônio	US $ 5,1 trilhões
Número de clientes bancários privados	117,300
Ativos médios de cliente sob gerenciamento	US $ 43,5 milhões

UBS Group AG (UBS) - Modelo de Negócios: Estrutura de Custo

Investimentos de tecnologia e infraestrutura digital

A UBS investiu CHF 3,5 bilhões em tecnologia e infraestrutura digital em 2023. Os gastos com tecnologia representaram 19,2% do total de despesas operacionais.

Categoria de investimento em tecnologia	Quantidade (milhão de chf)
Infraestrutura de computação em nuvem	872
Sistemas de segurança cibernética	651
Plataformas bancárias digitais	1,245
AI e tecnologias de aprendizado de máquina	532

Despesas de conformidade e gerenciamento regulatório

O UBS alocou CHF 1,2 bilhão para conformidade e gerenciamento regulatório em 2023, representando um aumento de 7,5% em relação a 2022.

• Pessoal de conformidade legal e regulamentar: 1.345 funcionários em período integral
• Investimento de sistemas de relatórios regulatórios: CHF 276 milhões
• Tecnologias de lavagem de dinheiro: CHF 189 milhões

Compensação de funcionários e aquisição de talentos

As despesas totais de pessoal para o UBS em 2023 foram de CHF 14,6 bilhões.

Categoria de compensação	Quantidade (milhão de chf)
Salários da base	8,752
Bônus de desempenho	4,215
Compensação baseada em ações	1,633

Custos operacionais e administrativos globais

As despesas operacionais globais do UBS em 2023 totalizaram CHF 18,3 bilhões.

• Imóveis e instalações: CHF 2,1 bilhões
• Despesas de viagem e corporativas: CHF 456 milhões
• Manutenção global de escritórios: CHF 782 milhões

Investimentos de pesquisa e desenvolvimento

O UBS alocou CHF 621 milhões para iniciativas de pesquisa e desenvolvimento em 2023.

Área de foco em P&D	Investimento (CHF Million)
Tecnologias de gerenciamento de patrimônio	276
Análise de banco de investimento	189
Pesquisa de ativos digitais	156

UBS Group AG (UBS) - Modelo de negócios: fluxos de receita

Taxas de serviço de gerenciamento de patrimônio

Em 2023, o UBS relatou taxas de serviço de gerenciamento de patrimônio de CHF 10,4 bilhões. A quebra dessas taxas inclui:

Categoria de serviço	Receita (CHF bilhões)
Clientes de patrimônio líquido ultra alto	4.6
Gerenciamento global de patrimônio	3.8
Pessoal & Banco corporativo	2.0

Receitas de transação bancária de investimento

A UBS gerou receitas de transações bancárias de investimento de CHF 6,2 bilhões em 2023, com a seguinte segmentação:

• Aviso de fusões e aquisições: CHF 2,1 bilhões
• Serviços de subscrição: CHF 2,5 bilhões
• Taxas de transação do mercado de capitais: CHF 1,6 bilhão

Comissões de gerenciamento de ativos

As comissões de gerenciamento de ativos para 2023 totalizaram CHF 4,8 bilhões, estruturadas da seguinte forma:

Segmento de gerenciamento de ativos	Receita da Comissão (CHF bilhões)
Clientes institucionais	2.6
Gerenciamento de patrimônio privado	1.5
Investimentos alternativos	0.7

Receita de juros das atividades de empréstimos

O UBS relatou a receita total de juros de CHF 15,3 bilhões em 2023, distribuída de forma geral:

• Empréstimo corporativo: CHF 7,2 bilhões
• Empréstimo de hipoteca: CHF 4,5 bilhões
• Empréstimos bancários pessoais: CHF 3,6 bilhões

Cobranças de serviço de consultoria financeira

As cobranças do Serviço de Consultoria Financeira totalizaram CHF 3,7 bilhões em 2023, com a seguinte composição:

Tipo de serviço de consultoria	Receita de cobrança (CHF bilhões)
Consultoria financeira corporativa	2.1
Conselho de transferência de riqueza	0.9
Aviso de estratégia de investimento	0.7

UBS Group AG (UBS) - Canvas Business Model: Value Propositions

You're looking at the core reasons why clients choose UBS Group AG, especially now that the integration is moving into its next phase. The value proposition centers on scale, stability, and specialized access.

Comprehensive, tailored financial solutions for Ultra-High-Net-Worth (UHNW) clients

UBS Group AG positions itself as the world's largest private bank, a critical value driver for its wealthiest clientele. This scale is essential when considering the massive wealth shifts happening globally.

The firm is strategically focused on the most affluent segments, having established a new Ultra-High Net Worth Plus segment tailored for individuals with assets exceeding $50 million, reflecting a commitment to the top tier. This focus is validated by the data from family offices, where the average assets under management (AUM) for those surveyed in the Global Family Office Report 2025 stood at USD 1.1 billion.

Geographically, the Americas remains the largest wealth management market, showing a 9% year-over-year increase to US$2.28 trillion in invested assets. In Asia Pacific, invested assets in Wealth Management climbed to a record US$816 billion in 3QFY2025. Furthermore, the bank is positioned to manage the generational wealth transfer, with an expected USD 83 trillion to move over the next 20-25 years globally.

Key metrics supporting this value proposition include:

• Total invested assets managed by UBS as of 3QFY2025: USD 6.9 trillion.
• Net new assets added in Asia Pacific in 9MFY2025: US$57 billion.
• Global Wealth Management target for invested assets by 2028: greater than USD 5 trillion.

Global reach combined with local Swiss universal bank expertise

You get the benefit of a massive global network backed by deep Swiss roots. This combination helps clients navigate complex, cross-border financial landscapes.

UBS Group AG operates in more than 50 markets worldwide, ensuring a broad footprint. Within this global structure, Global Wealth Management maintains a presence in over 40 countries. The core value remains the firm's standing as the leading universal bank in Switzerland, offering a full spectrum of services from retail to investment banking under one roof.

The firm's reach is evident in its operational structure:

Region/Area	Employee Presence (Approximate Percentage)
Americas	30%
Switzerland	30%
Europe, Middle East and Africa (Ex-Switzerland)	19%
Asia Pacific	21%

Capital strength and stability, a key differentiator post-integration

In the current environment, capital strength isn't just a compliance metric; it's a promise of security to clients, especially after the Credit Suisse integration. UBS Group AG emphasizes a fortress balance sheet.

As of Q1 2025, the Common Equity Tier 1 (CET1) capital ratio stood at 14.3%, comfortably above the stated target of 14%. This resilience is supported by strong liquidity metrics, with the Liquidity Coverage Ratio (LCR) reported at 181% in Q1 2025. The bank is executing on its plan to maintain this strength, reaffirming its intention to execute 2025 capital return ambitions contingent on maintaining a CET1 ratio of around 14%.

The focus on efficiency and risk reduction is clear in the balance sheet management:

• Total loss absorbing capacity (as of 4Q24): USD 185bn.
• Risk-Weighted Assets (RWA) as of Q1 2025: $483.3 billion.
• Target CET1 Leverage Ratio for 2025 capital guidance: greater than 4.0%.

Sustainable finance and ESG investment offerings to meet client demand

Client demand for sustainable investing is structural, and UBS Group AG is embedding these offerings across its divisions. The bank is recalibrating its approach to align with evolving regulations like the CSRD.

The commitment shows in the growth of net-zero-aligned assets within Asset Management, which surged to $64.4 billion in 2024, representing 3.6% of total AUM. Despite net outflows of $8.6 billion from global ESG funds in Q1 2025, total AUM remained robust at $3.16 trillion, signaling a temporary market correction rather than a trend reversal.

Key sustainability-related targets include:

• Pledge to source 100% renewable electricity by 2026.
• Revised operational net-zero target for Scope 1 and 2 emissions: 2035.
• Planned reduction in Scope 1 and 2 emissions by 2030 (vs. 2023 baseline): 57%.

Access to a focused, capital-efficient Investment Bank

The Investment Bank serves as a crucial engine for deal flow and capital markets access, especially for the firm's wealth management clients. Post-integration, the focus is on capital efficiency.

The division demonstrated strong performance in early 2025. For instance, in Q1 2025, the Investment Bank saw 24% revenue growth year-over-year. Looking at 3Q25 results, Profit Before Tax (PBT) increased by 274% to USD 782m, with total revenues rising by 29% to USD 3,156m, largely due to higher Global Banking revenues.

The value proposition here is performance within guardrails:

Metric	Value/Target
Investment Bank RWA Consumption (Max)	25% of Group RWA
Investment Bank PBT Growth (YoY Q1 2025)	15% (Core divisions combined)
Investment Bank PBT Growth (YoY 3Q 2025)	274%

Finance: draft 13-week cash view by Friday.

UBS Group AG (UBS) - Canvas Business Model: Customer Relationships

Dedicated, personalized relationship management for HNW/UHNW clients

The relationship management structure is focused on the highest-value clients. UBS ended 2024 with 9,803 advisors across its global wealth units, a decrease from 10,027 at the close of 2023. Specifically, the Americas division saw its advisor count drop to 5,968 by the end of 2024, down from 6,117 a year prior. UBS aims to significantly increase revenue from its wealthiest clients; the bank reckons its revenues from serving clients with $100 million or more in assets can triple for each one it can provide with three additional services.

Self-service digital platforms and mobile apps for mass affluent clients

UBS is building a digitally scalable advice model, intending to provide wealthy clients in the Americas with a "seamless digital experience with remote human advice" as part of its 2025 strategic vision. The mass affluent segment represented 16% of UBS's client base at the end of 2024. The bank is targeting a slight increase in this segment to 17% by 2028.

High-touch, advisory-led model emphasizing long-term trust

UBS manages $6.9 trillion of invested assets as per third quarter 2025. The firm is targeting net new assets of around $100 billion for 2025, with an ambition to accelerate this to $200 billion per annum by 2026. The model relies on trust, which was tested during the Credit Suisse integration, where earlier migrations experienced system outages and transaction issues, shaking client confidence. Furthermore, some clients have claimed a former relationship manager in Switzerland exceeded investment authority, leading to losses.

Client-centricity as a core value driving service delivery

Client-centricity is reflected in the targeted shift in client mix. At the end of 2024, 54% of clients fell into the ultra-high net worth category (meaning they had $10 million or more in assets). UBS wants to shift these proportions by 2028 to a target mix where 50% are ultra-high net worth. The bank also aims for over $5 trillion in total invested assets by 2028.

Automated, transparent communication during client account migrations

The integration of Credit Suisse involved significant client migration milestones. As of the second quarter of 2025, UBS completed the migration of Credit Suisse client accounts booked outside of Switzerland to the UBS platform. In the same period, the first main wave of migrations in Switzerland transferred approximately one-third of targeted client accounts. By the third quarter of 2025, UBS reported migrating more than two-thirds of Swiss-booked client accounts. However, the transfer of a subset of ultra-high-net-worth Credit Suisse clients was delayed from September 2025 to the first quarter of 2026. Outside Switzerland, about 90% of client accounts had already been migrated to UBS platforms as of February 2025.

The shift in client segment focus by 2028 compared to year-end 2024 is detailed below:

Client Segment	Percentage of Clients (End of 2024)	Target Percentage of Clients (By 2028)
Ultra-High Net Worth ($\$10M+$ assets)	54%	50%
High Net Worth	30%	33%
Mass Affluent	16%	17%

The overall migration of Credit Suisse client accounts in Switzerland is targeted for completion by the end of the first quarter of 2026.

UBS Group AG (UBS) - Canvas Business Model: Channels

Global network of physical offices and consolidated branches

UBS Group AG operates across more than 50 markets around the globe. Following the Credit Suisse acquisition, UBS announced plans to close approximately 85 branches in the first quarter of 2025. The bank anticipates approximately 190 branches will remain in Switzerland by 2026, a number roughly equivalent to what UBS had before the Credit Suisse integration. For context, Credit Suisse still had around 95 branches in Switzerland before the consolidation.

Dedicated Relationship Managers and Financial Advisors

The total headcount for UBS Group AG stood at 108,648 full-time employees (FTE) by the end of 2024, down from approximately 120,000 employees immediately following the Credit Suisse acquisition. The firm's wealth management reach is evidenced by the scale of assets managed by recognized teams; for instance, the 2025 Forbes America's Top Wealth Management Teams Private Wealth list featured 100 teams managing over $1.5 trillion in combined assets. In a late 2025 move, a single team departure involved 16 advisors managing $6.3 billion in assets. UBS manages $6.9 trillion of invested assets as of the third quarter of 2025.

Channel Metric Category	Specific Data Point	Value/Amount	Reference Period/Context
Geographic Reach	Countries with offices	50	Pre-late 2025
Swiss Branch Network (Target)	Branches remaining by 2026	Around 190	Post-consolidation target
Swiss Branch Network (Pre-CS)	Credit Suisse branches in Switzerland	Around 95	Prior to merger
Total Employees (FTE)	Headcount by year-end	108,648	End of 2024
Total Invested Assets (GWM)	Invested Assets	$6.9 trillion	Q3 2025

Proprietary digital wealth management platforms and mobile apps

The digital channel is a key driver of growth, particularly in Asia Pacific, where Net New Assets surged to $37.9 billion in the third quarter of 2025. The total Net New Assets for the first nine months of FY2025 in Asia Pacific reached $57 billion. The Americas remains the largest wealth management market, showing a 9% year-over-year increase to $2.28 trillion in invested assets.

The firm's digital engagement supports its vast client base:

• Managing assets for almost 40% of the world's billionaires located in Asia Pacific.
• Serving six out of 10 family offices in Asia Pacific, where there are around 2,000 family offices.
• Predicting 'returns of around mid-teens' for global AI stocks in 2025, reflecting digital investment themes.

Investment Bank sales and trading desks for institutional clients

UBS Group AG manages $6.1 trillion in invested assets across its operations as of the fourth quarter of 2024. The firm's reach includes multi-generational billionaire families, with 860 such families overseeing total assets of $4.7 trillion as of 2025. In 2025, 91 heirs inherited a record $297.8 billion, bolstering the number of multi-generational billionaires. The Investment Bank's capabilities include equity and debt capital market activities.

Direct online and phone banking for Swiss retail clients

UBS maintains a leading position in the Swiss market through its Personal & Corporate Banking division. This division serves a significant portion of the Swiss financial ecosystem:

• It serves one in three pension funds in Switzerland.
• It serves more than 85% of the 1,000 largest Swiss corporations.
• It serves 85% of banks residing within Switzerland.

The medium-term financial target for the Personal & Corporate Banking division is an adjusted return on attributed equity of around 19 percent.

UBS Group AG (UBS) - Canvas Business Model: Customer Segments

You're looking at the core client base that drives the engine of UBS Group AG, especially after integrating the Credit Suisse operations. Honestly, the sheer scale of wealth managed here is what sets UBS apart globally.

Ultra-High-Net-Worth (UHNW) and High-Net-Worth (HNW) individuals globally

This segment is central to UBS's Global Wealth Management division. UBS Group AG serves Ultra-high net worth investors and Family offices, alongside specialized segments like Athletes and Entertainers, Business owners, Multicultural investors, and Women and finances. You should know that UBS Group AG caters to approximately half of the world's billionaires. As of fourth quarter 2024, UBS managed $6.1 trillion of invested assets overall, with a significant portion residing in the wealth management arms focused on these affluent groups. The Global Wealth Management division managed over $3.9 trillion in invested assets in 2024. The firm is actively investing to accelerate growth in the high net worth and core affluent segments.

The focus areas within this segment include:

• Ultra-high net worth investors.
• Family offices.
• HNW individuals and families.

Institutional clients (pension funds, governments, corporations)

Institutional clients are served across the Asset Management and Investment Bank divisions, as well as through specialized services within Personal & Corporate Banking. While specific client counts aren't public, the scale is implied by the overall asset base and the nature of the Investment Bank's operations. The Asset Management division provides diversified solutions to these large entities. The sale of the O'Connor platform in May 2025, which involved strategies with around USD 11bn in assets under management, shows the active management of institutional-grade assets.

Corporate clients requiring banking and investment services

This group falls heavily under the Investment Bank and Personal & Corporate Banking segments. UBS provides corporate lending, treasury solutions, and trade finance to these entities. The Investment Bank offers focused capabilities to support these corporate needs. The firm's total assets as of September 30, 2025, stood at $1,632.251B, a figure underpinned by the breadth of its corporate and institutional relationships.

Retail and mass affluent clients, primarily in Switzerland

UBS is recognized as the leading universal bank in Switzerland, meaning this segment forms the bedrock of its Personal & Corporate Banking division domestically. The strategy mentioned in 2024 reports included efforts to expand the loan and deposit offering for the core affluent segment, which directly relates here. This segment uses traditional banking products and services.

Here's a quick look at how the client base maps across the structure:

Client Type	Primary UBS Business Division(s)	Key Financial Metric Reference (Latest Available)
UHNW/HNW Individuals	Global Wealth Management	$3.9 trillion in invested assets (2024)
Institutional Clients	Asset Management, Investment Bank	Part of the $6.1 trillion invested assets (Q4 2024)
Corporate Clients	Personal & Corporate Banking, Investment Bank	Underpins the $1,632.251B total assets (Q3 2025)
Retail/Mass Affluent	Personal & Corporate Banking	Primary focus in Switzerland

The firm reports five business divisions, with Non-core and Legacy being the fifth, consisting of positions not aligned with the current strategy. Revenues from Wealth and Asset Management constituted approximately 60% of UBS's total revenues in 2024, showing where the primary client value is generated. Finance: draft 13-week cash view by Friday.

UBS Group AG (UBS) - Canvas Business Model: Cost Structure

You're looking at the hard numbers driving UBS Group AG's expenses as they push through the Credit Suisse integration. The cost structure is dominated by the ongoing effort to streamline and consolidate the merged entity. Here's the quick math on where the money is going.

Integration costs, though significant, are being actively offset by realized savings. Cumulative gross cost savings reached USD 10 billion by the end of Q3 2025, achieving the end-2025 objective a quarter early. This represents 77% of the total expected gross savings of approximately USD 13 billion targeted for the end of 2026. For context, integration-related expenses in Q3 2025 were reported at USD 133 million.

Personnel expenses reflect the current workforce size and compensation structure. As of mid-2025, UBS had approximately 105,000 Full-Time Equivalent (FTE) employees. For comparison, personnel expenses in the first nine months of 2024 totaled USD 20,957 million, which included an increase of USD 3,119 million due to the consolidation of Credit Suisse expenses.

The drive for efficiency is visible in technology and IT infrastructure decommissioning. To date, UBS has retired 1,365 applications in scope, which is 47% of the total targeted for decommissioning. Further actions in Q3 2025 included switching off 66,000 servers and exiting an additional two data centers, bringing the total exits to seven. The firm worked through 43PB of data during this period. Technology spend is expected to account for about 40% of the remaining USD 3 billion in gross run rate cost saves.

Regulatory and compliance costs remain a factor due to systemic importance and inherited liabilities. For the first nine months of 2025, the Personal & Corporate Banking segment saw a net release of provisions for litigation, regulatory and similar matters totaling CHF 29 million related to a legacy cross-border business matter in France. This contrasts with the first nine months of 2024, which reflected a release of USD 227 million for these matters.

General administrative and real estate costs are being managed through physical consolidation. As of May 2025, UBS had already merged 95 branches in Switzerland. In the first quarter of 2025 compared to the first quarter of 2024, there was a decrease of USD 50 million associated with real estate and logistics costs. For the first nine months of 2024, general and administrative expenses decreased by USD 37 million to a total of USD 7,120 million.

Here is a breakdown of key cost and savings metrics as of late 2025:

Cost/Savings Component	Metric/Amount	Period/Context
Cumulative Gross Cost Savings	USD 10 billion	By Q3 2025
Target Gross Cost Savings	USD 13 billion	Exit rate by end of 2026
Integration-Related Expenses	USD 133 million	Q3 2025
FTE Employees	105,000	As of mid-2025
Applications Decommissioned	1,365 (47%)	To date (as of Q3 2025)
Switched Off Servers	66,000	As of Q3 2025
Data Worked Through	43PB	As of Q3 2025
Data Centers Exited	7 (Total)	As of Q3 2025
Swiss Branch Mergers	95	As of May 2025
Litigation/Regulatory Net Releases	CHF 29 million	9M25 (P&CB segment)

You can see the focus is heavily on realizing the promised synergies from the merger, with technology decommissioning being a key lever.

• Personnel expenses in 9M24 were USD 20,957 million.
• Real estate and logistics cost decreases were USD 50 million in 1Q25 vs 1Q24.
• General and administrative expenses were USD 7,120 million for 9M24.

Finance: draft 13-week cash view by Friday.

UBS Group AG (UBS) - Canvas Business Model: Revenue Streams

You're looking at the core ways UBS Group AG brings in money as of late 2025. Honestly, it's all about leveraging that massive, integrated platform, especially after the Credit Suisse integration. Here's the quick math on the revenue components based on the third quarter of 2025 (3Q25) figures, which give us the best near-term view.

Fee-based income from Global Wealth Management (GWM) advisory and mandates

This is the bread and butter for UBS Group AG. For GWM, the income derived from client activity is substantial. In 3Q25, the Global Wealth Management division saw its transaction-based income increase by 11% year-on-year on an underlying basis. Total reported income for GWM in 3Q25 reached $6.5 billion, a 5.5% growth. The fee structure for advisory services can go up to 2.5% of assets under management (AUM) for some programs. The division brought in net new assets of $38 billion in the third quarter alone.

• Fee structure often involves a wrap fee covering advice and trading costs.
• Maximum annual fee can reach 2.5% of AUM in certain programs.
• GWM invested assets grew sequentially by 4% to $4.7 trillion in 3Q25.

Net Interest Income (NII) from lending and deposit-taking activities

Net Interest Income reflects the difference between the interest income UBS earns on its assets and the interest it pays on its liabilities, like customer deposits. For the second quarter of 2025 (2Q25), NII landed at $1.965 billion. However, looking at a specific report date, the NII as of June 30, 2025, was reported as $7.2B USD. It's important to note that NII can be sensitive to rate environments; for instance, in 3Q25, NII headwinds from Swiss franc interest rates impacted the profit before tax in the Swiss wealth business.

Investment Banking revenues from underwriting and M&A advisory

The Investment Bank revenue stream benefits from capital markets activity and advisory services. In 3Q25, the Investment Bank division generated reported revenues of $3.2 billion, marking a 23% increase year-on-year. Within this, Global Banking revenue, which includes M&A advisory, saw a record quarter, up 52% year-on-year on an underlying basis. Advisory revenue, which mostly comprises M&A, grew by 17% between Q1 2024 and Q1 2025.

Asset Management fees on managed funds and mandates

Asset Management fees are generated from managing funds for institutional and private clients. By 3Q25, Asset Management invested assets surpassed the $2 trillion mark for the first time. The division recorded $18 billion in net new money during 3Q25. In Q1 2025, Asset Management profits grew by 21.6% year-on-year.

Trading and sales revenue from market-making activities

Trading revenue, primarily from the Global Markets unit, thrives on market volatility and client flow. For 3Q25, Global Markets revenue was up 14% year-on-year on an underlying basis. In 2Q25, the global markets unit brought in $2.3 billion in revenues, a 25% year-on-year increase, which the bank linked to market volatility early in the quarter. In Q2 2025, equity trading revenue was reported at €1.6 billion.

Here is a snapshot of the reported revenue components for the third quarter of 2025:

Revenue Component	Reported Amount (3Q25)	Year-over-Year Change (Context)
Total Reported Revenues	USD 12,760 million	Up 3% YoY
Global Wealth Management Income	$6.5 billion	Up 5.5%
Investment Bank Revenue	$3.2 billion	Up 23%
Asset Management Invested Assets	Over USD 2 trillion	New milestone reached

The core businesses' combined underlying pre-tax profit was up 19% year-on-year in 3Q25, excluding litigation items. Also, the bank completed $1.1 billion in share buybacks in 3Q25 as part of its capital return plans.