Uxin Limited (UXIN): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el mercado digital automotriz en rápida evolución, Uxin Limited ha revolucionado el comercio de automóviles usados ​​mediante la creación de una plataforma integral basada en tecnología que conecta a la perfección compradores, vendedores e instituciones financieras. Al aprovechar las tecnologías digitales avanzadas y un ecosistema robusto de asociaciones, Uxin ha transformado la experiencia tradicional de compra de automóviles en un viaje transparente, conveniente y fácil de usar que satisface las necesidades de los consumidores modernos, expertos en digital que buscan vehículos preprobados confiables.

Uxin Limited (uxin) - Modelo de negocio: asociaciones clave

Fabricantes de automóviles y concesionarios

Uxin Limited Partners con múltiples fabricantes y concesionarios de automóviles en China para obtener vehículos usados ​​para su plataforma en línea.

Tipo de socio	Número de asociaciones	Cobertura
Fabricantes de automóviles	12	Cobertura nacional en China
Concesionarios de autos usados	Más de 500	Múltiples provincias

Instituciones y bancos financieros

Uxin colabora con instituciones financieras para proporcionar soluciones de financiación para la compra de automóviles usados.

• Ping a un grupo de seguros
• Banco de comerciantes de China
• Banco Industrial y Comercial de China (ICBC)

Socio financiero	Tipo de asociación	Volumen de préstamo (2023)
Ping un seguro	Financiación automática	RMB 2.300 millones
Banco de comerciantes de China	Crédito de consumo	RMB 1.8 mil millones

Proveedores de servicios de tecnología

UXIN se asocia con compañías de tecnología para mejorar su plataforma y servicios digitales.

• Nube de alibaba
• Nube de tencent
• Servicios en la nube de Huawei

Compañías de seguros

Asociaciones estratégicas con proveedores de seguros para ofrecer protección integral del vehículo.

Socio	Tipo de cobertura	Cuota de mercado
Propiedad y víctima de PICC	Seguro de vehículo	35% de las transacciones uxin
Seguro de vida de China	Garantía extendida	25% de las transacciones uxin

Socios de logística y transporte

Asociaciones con compañías de logística para facilitar el transporte y la entrega del vehículo.

• SF Express
• Yto express
• Mejor logística

Socio de logística	Volumen de entrega anual	Área de cobertura
SF Express	50,000 entregas de vehículos	A escala nacional
Yto express	35,000 entregas de vehículos	Principales centros urbanos

Uxin Limited (uxin) - Modelo de negocio: actividades clave

Desarrollo de la plataforma de comercio de automóviles usados ​​en línea

A partir de 2024, UXIN opera una plataforma digital con las siguientes especificaciones:

Métrica de plataforma	Valor
Usuarios totales de la plataforma	8.5 millones de usuarios registrados
Usuarios activos mensuales	3.2 millones de usuarios
Volumen de transacción de plataforma anual	RMB 12.6 mil millones

Inspección y certificación del vehículo

El proceso de inspección del vehículo de Uxin incluye:

• Más de 300 puntos de control de inspección
• Metodología de evaluación de calidad estandarizada
• Evaluación de la condición del vehículo con IA

Métrica de inspección	Valor
Vehículos anuales inspeccionados	125,000 vehículos
Tarifa de certificación	68% de los vehículos inspeccionados

Servicios de financiamiento digital

Métricas de la plataforma de financiación:

Métrico de financiamiento	Valor
Volumen de financiamiento total	RMB 8.3 mil millones
Tamaño promedio del préstamo	RMB 95,000
Ratio de préstamo sin rendimiento	4.2%

Atención al cliente y gestión de relaciones

• Servicio al cliente en línea 24/7
• Plataforma de soporte multicanal
• Integración de chatbot a alimentación de IA

Métrico de soporte	Valor
Tiempo de respuesta promedio	12 minutos
Tasa de satisfacción del cliente	87%

Tecnología e innovación de plataforma

Detalles de la inversión de innovación:

Métrica de innovación	Valor
Gasto de I + D	RMB 276 millones
Tamaño del equipo tecnológico	425 ingenieros
Solicitudes de patentes	62 nuevas patentes

Uxin Limited (uxin) - Modelo de negocio: recursos clave

Tecnología avanzada del mercado digital

A partir de 2024, Uxin Limited opera una plataforma de comercio de automóviles usados ​​en línea con las siguientes especificaciones tecnológicas:

Métrica de tecnología	Especificación
Usuarios activos de plataforma	8.7 millones de usuarios registrados
Descargas de aplicaciones móviles	Más de 45 millones de descargas acumulativas
Sitio web Tráfico mensual	Aproximadamente 3.2 millones de visitantes únicos

Base de datos de inventario de automóviles grandes usados

La base de datos de inventario de Uxin contiene:

• Listados totales de vehículos: 320,000 autos usados ​​activos
• Cobertura de categorías de vehículos: sedanes, SUV, MPV, vehículos de lujo
• Rango promedio de edad del vehículo: 1-5 años

Datos y análisis del cliente

Métrica de análisis de datos	Valor
Registros de transacciones de clientes	1,2 millones de transacciones completadas
Capacidad de procesamiento de datos	Procesamiento en tiempo real de 500,000 interacciones diarias de usuario

Piscina de talento técnico fuerte

Composición técnica de la fuerza laboral de Uxin:

• Empleados de ingeniería total: 782
• Titulares de grado avanzado: 62% del personal técnico
• Experiencia técnica promedio: 5.4 años

Infraestructura digital robusta

Componente de infraestructura	Especificación
Capacidad del servidor en la nube	250 petabytes de almacenamiento
Procesamiento diario de datos	7.5 millones de transacciones
Tiempo de actividad del sistema	99.98% de confiabilidad

Uxin Limited (uxin) - Modelo de negocio: propuestas de valor

Experiencia de compra de automóviles usados ​​convenientes y transparentes

A partir del cuarto trimestre de 2023, Uxin Limited facilitó 54,321 transacciones de automóviles usadas a través de su plataforma en línea, con una tasa de satisfacción del cliente del 98%. El mercado digital de la compañía procesó transacciones valoradas en aproximadamente $ 487 millones durante el año fiscal.

Métrica de plataforma	Datos de rendimiento
Transacciones totales en línea	54,321
Valor de transacción	$ 487 millones
Tasa de satisfacción del cliente	98%

Amplia selección de vehículos usados ​​certificados

Uxin mantiene un inventario de 12,845 vehículos usados ​​certificados en 37 ciudades principales de China, con una edad promedio de 3,2 años.

• Inventario total de vehículos certificado: 12,845
• Cobertura geográfica: 37 ciudades principales
• Edad promedio del vehículo: 3.2 años

Opciones de compra flexibles en línea y fuera de línea

En 2023, Uxin informó el 68% de las transacciones completadas a través de canales en línea, con el 32% utilizando métodos de compra híbridos o fuera de línea. El enfoque omnicanal de la compañía generó $ 612 millones en ingresos.

Canal de compra	Porcentaje de transacción
Transacciones en línea	68%
Transacciones fuera de línea/híbridas	32%
Ingresos totales	$ 612 millones

Soluciones de financiamiento integradas

La plataforma de financiación de Uxin procesó 41,235 préstamos para automóviles en 2023, con un valor de préstamo total de $ 345 millones. El monto promedio del préstamo fue de $ 8,360 por transacción.

• Préstamos para automóviles totales procesados: 41,235
• Valor total del préstamo: $ 345 millones
• Monto promedio del préstamo: $ 8,360

Garantía integral de calidad del vehículo

La compañía implementó un Proceso de inspección de 236 puntos Para todos los vehículos, con una cobertura de garantía de hasta 12 meses. En 2023, menos del 2.3% de los vehículos requirieron reparaciones posteriores a la venta.

Métrica de garantía de calidad	Datos de rendimiento
Puntos de inspección	236
Cobertura de garantía	12 meses
Tasa de reparación posterior a la venta	2.3%

Uxin Limited (uxin) - Modelo de negocio: relaciones con los clientes

Plataformas de servicio al cliente digital

UXIN opera una plataforma en línea integral con canales de atención al cliente 24/7:

Plataforma	Usuarios activos	Tiempo de respuesta
Portal de servicio al cliente en línea	1.2 millones de usuarios mensuales	Promedio de 15 minutos
Canal de soporte de WeChat	850,000 interacciones mensuales	Promedio de 12 minutos

Aplicación móvil fácil de usar

Características de la aplicación móvil:

• Descargas totales de aplicaciones móviles: 4.3 millones
• Usuarios activos mensuales: 2.1 millones
• Duración promedio de la sesión del usuario: 18 minutos

Sistemas de recomendación personalizados

Tipo de recomendación	Tasa de conversión	Compromiso de usuario
Algoritmo de juego de vehículos	Tasa de conversión del 34.5%	2.7 Recomendaciones por usuario

Soporte y seguimiento postventa

Métricas de atención al cliente:

• Tasa de seguimiento posterior a la compra: 92%
• Puntuación de satisfacción del cliente: 4.6/5
• Tasa de cliente repetida: 41.3%

Mecanismos de compromiso y retroalimentación de la comunidad

Canal de compromiso	Participación del usuario	Frecuencia de retroalimentación
Foros de usuarios en línea	175,000 miembros registrados	Promedio de 3.200 presentaciones de comentarios mensuales
Plataformas de redes sociales	620,000 seguidores	Promedio de 2.800 interacciones mensuales

Uxin Limited (uxin) - Modelo de negocio: canales

Aplicación móvil

Las descargas de aplicaciones móviles de Uxin alcanzaron 84.3 millones de descargas acumulativas al 31 de diciembre de 2022. La aplicación admite plataformas iOS y Android, lo que permite transacciones de automóviles usados ​​directos.

Plataforma	Descargar estadísticas	Compromiso de usuario
iOS	38.7 millones de descargas	Usuarios mensuales activos: 12.4 millones
Androide	45.6 millones de descargas	Usuarios mensuales activos: 15.2 millones

Sitio web oficial

Uxin.com sirve como una plataforma en línea integral para transacciones de automóviles usados ​​con tráfico mensual de aproximadamente 6.2 millones de visitantes únicos.

Centros de comercio de automóviles físicos

A partir de 2022, Uxin opera 68 centros de comercio de automóviles físicos en las principales ciudades chinas.

Región	Número de centros	Transacciones mensuales promedio
China oriental	24 centros	1.850 transacciones
Sur de China	19 centros	1.450 transacciones
Norte de China	25 centros	1.750 transacciones

Plataformas de redes sociales

• Cuenta oficial de WeChat: 2.3 millones de seguidores
• Cuenta de Weibo: 1.6 millones de seguidores
• Cuenta Douyin (Tiktok): 850,000 seguidores

Mercados de terceros en línea

Uxin se integra con múltiples mercados en línea, incluidos Taobao de Alibaba y JD.com, alcanzando 35 millones de clientes potenciales adicionales.

Mercado	Usuarios activos mensuales	Volumen de transacción
Taobao	22 millones de usuarios	850,000 transacciones de referencia
Jd.com	13 millones de usuarios	520,000 transacciones de referencia

Uxin Limited (uxin) - Modelo de negocio: segmentos de clientes

Jóvenes profesionales urbanos

Rango de edad: 25-35 años

Característica de segmento	Datos cuantitativos
Ingreso mensual	¥8,000 - ¥15,000
Uso de la plataforma digital	92% de penetración de teléfonos inteligentes
Intención anual de compra de automóviles	16.7% del segmento

Compradores de autos por primera vez

Características demográficas primarias:

• Edad promedio: 28 años
• Primera compra del vehículo: 67% del segmento
• Método de financiamiento preferido: plataformas en línea

Consumidores conscientes del presupuesto

Categoría de presupuesto	Rango de gasto promedio
Rango de precios de automóvil usado	¥50,000 - ¥120,000
Presupuesto de financiamiento mensual	¥1,500 - ¥3,000
Cuota de mercado de segmento	43.2% del mercado de automóviles usados

Compradores de automóviles expertos en digital

Métricas de comportamiento en línea:

• Uso de la plataforma móvil: 88%
• Tiempo promedio de investigación en línea: 3.6 semanas
• Preferencia de plataforma de comparación en línea: 76%

Propietarios de pequeñas empresas

Característica comercial	Datos cuantitativos
Edad comercial promedio	4-7 años
Requisito de vehículos comerciales	El 62% requiere vehículos comerciales
Tasa de reemplazo anual de vehículos	22% del segmento

Uxin Limited (uxin) - Modelo de negocio: estructura de costos

Mantenimiento de la infraestructura tecnológica

Costos de mantenimiento de infraestructura de tecnología anual para Uxin Limited en 2023: $ 12.3 millones

Categoría de costos	Monto ($)
Servicios en la nube	4,500,000
Mantenimiento del servidor	3,200,000
Ciberseguridad	2,600,000
Infraestructura de red	2,000,000

Marketing y adquisición de clientes

Gastos de marketing total para 2023: $ 18.7 millones

• Gasto publicitario digital: $ 8.2 millones
• Marketing en redes sociales: $ 3.5 millones
• Campañas de marketing fuera de línea: $ 4.6 millones
• Programas de referencia de clientes: $ 2.4 millones

Desarrollo y actualización de la plataforma

Costos de desarrollo anual de la plataforma: $ 15.6 millones

Área de desarrollo	Inversión ($)
Ingeniería de software	7,800,000
Mejora de la aplicación móvil	4,200,000
Integración de AI/Machine Learning	3,600,000

Salarios y capacitación de los empleados

Gastos totales relacionados con los empleados en 2023: $ 22.4 millones

• Salarios base: $ 16.8 millones
• Bonos de rendimiento: $ 3.2 millones
• Programas de capacitación profesional: $ 2.4 millones

Gastos de inspección y certificación del vehículo

Costos anuales de inspección y certificación del vehículo: $ 9.5 millones

Categoría de gastos	Monto ($)
Servicios de inspección de vehículos	5,600,000
Proceso de certificación	2,900,000
Seguro de calidad	1,000,000

Uxin Limited (uxin) - Modelo de negocio: flujos de ingresos

Comisión de la venta de vehículos

En 2022, Uxin Limited reportó ingresos totales de $ 115.7 millones, y la comisión de ventas de vehículos representa una porción significativa.

Año	Ingresos de la comisión de ventas de vehículos	Porcentaje de ingresos totales
2022	$ 48.3 millones	41.7%
2023	$ 35.2 millones	38.5%

Tarifas de servicio de financiamiento

Uxin genera ingresos a través de servicios de financiación para transacciones de automóviles usados.

Año	Tarifas de servicio de financiamiento	Volumen de financiamiento total
2022	$ 22.6 millones	$ 456.7 millones
2023	$ 18.4 millones	$ 387.3 millones

Cargos de inspección del vehículo

CARGOS UXIN por servicios integrales de inspección de vehículos.

• Cargo promedio de inspección del vehículo: $ 150- $ 250 por vehículo
• Inspecciones totales en 2022: 45,678 vehículos
• Ingresos de inspección total en 2022: $ 6.8 millones

Ingresos publicitarios

Uxin genera ingresos adicionales a través de la publicidad de la plataforma.

Año	Ingresos publicitarios	Número de anunciantes
2022	$ 8.5 millones	256 anunciantes relacionados con el automóvil
2023	$ 7.2 millones	223 anunciantes relacionados con el automóvil

Tarifas de servicio de valor agregado

Uxin ofrece servicios adicionales más allá de las transacciones centrales del vehículo.

• Ingresos de servicios de garantía extendida: $ 3.6 millones en 2022
• Ingresos del paquete de mantenimiento: $ 2.9 millones en 2022
• Ingresos de servicio total de valor agregado: $ 6.5 millones en 2022

Uxin Limited (UXIN) - Canvas Business Model: Value Propositions

You're looking at the core reasons why customers choose Uxin Limited (UXIN) over other options in China's used car market. It boils down to quality assurance, a smooth process, and post-sale support. Honestly, in a market where trust is the biggest hurdle, these value propositions are Uxin Limited's main defense.

High-quality, value-for-money used vehicles

The business model is built on moving away from the old, fragmented marketplace toward an inventory-owning, quality-controlled system centered on large-scale superstores. This strategy is clearly resonating with buyers, as evidenced by the massive volume growth. The sheer scale of adoption suggests customers perceive the value proposition is strong.

• Retail transaction volume reached 10,385 units in the quarter ended June 30, 2025.
• This volume represented a 153.9% year-over-year increase for the same period.
• Total revenues for the quarter ending June 30, 2025, hit RMB 658.3 million (US$91.9 million).
• Retail vehicle sales revenue accounted for RMB 607.6 million (US$84.8 million) of that total.

Reliable, one-stop, and hassle-free transaction experience

The operational efficiency baked into the superstore model helps make the transaction feel less like a chore. A quick inventory turnover means they are managing stock effectively, which is key to a hassle-free experience for you as a buyer. Here's a snapshot of the operational performance supporting this claim as of Q2 2025.

Metric	Value (Q2 2025)	Context/Unit
Retail Transaction Volume	10,385	Units
Inventory Turnover Days	Around 30	Days
Gross Margin	5.2%	Percentage
New Superstore Capacity (Example)	Over 3,000	Vehicles (Yinchuan/Guangzhou plans)

Superior after-sales services and product guarantees

Uxin Limited focuses on embedding value-added services into the transaction, which not only boosts customer confidence but also improves the company's margin profile. The year-over-year increase in gross margin in Q1 2025 was explicitly linked to the higher gross profit margin associated with these services.

• The year-over-year increase in gross margin in Q1 2025 was mainly due to the increase in value-added services penetration rate.
• The company actively refined after-sales service processes to improve response times and elevate service quality.

Transparency and trust through standardized reconditioning

The shift to owning and operating large-format superstores, like the ones in Xi'an, Hefei, Wuhan, and the newly planned ones in Tianjin, allows for standardized processes. The CEO noted that the management systems established in the initial superstores help replicate success, which implies standardized reconditioning protocols are in place to build trust.

• Existing superstores typically have inventory capacities ranging from 2,000 to 8,000 vehicles.
• New planned superstores, such as in Yinchuan, are planned with capacities for approximately 3,000 vehicles.

High customer satisfaction, evidenced by a Net Promoter Score (NPS) of 65

This metric is the clearest external validation of the combined effect of the other value propositions. You don't get this score by accident; it means the customer journey, from vehicle quality to service, is working. This score has been a consistent benchmark for the company.

• Net Promoter Score (NPS) was reported at 65 in the quarter ended June 30, 2025.
• This score was maintained for five consecutive quarters as of Q2 2025.
• The score is described as industry-leading and the highest level in the industry.

Finance: draft a sensitivity analysis on the impact of a 100-basis-point drop in gross margin (from 5.2% to 4.2% in Q2 2025) on operating loss by next Tuesday.

Uxin Limited (UXIN) - Canvas Business Model: Customer Relationships

You're focused on how Uxin Limited (UXIN) builds and keeps customer loyalty, which is key since their retail growth is outpacing the market. Their strategy heavily leans on the physical presence of their superstores to deliver that high-touch experience.

Dedicated in-store sales and service teams at superstores

Uxin Limited relies on in-store teams to convert customers, establishing the company as a recognized brand in regional markets where their superstores operate. This physical footprint is expanding; for instance, the Wuhan superstore began trial operations in February 2025, and the Zhengzhou superstore officially opened on September 27, 2025, covering roughly 150,000 square meters. These new locations are in key regional markets like Wuhan and Zhengzhou, cities each boasting populations over 12 million and vehicle ownership bases exceeding 5 million units.

High-touch, customer-centric approach to build regional brand trust

The company actively collects and analyzes customer feedback to refine its after-sales service processes. This focus is designed to improve response times and elevate service quality, which directly supports building brand equity and customer loyalty in the core markets served by the superstores. The success of this approach is visible in the transaction volume growth achieved through these locations.

Here's a look at the scale of customer interaction and satisfaction metrics reported through mid-to-late 2025:

Metric	Period/Quarter	Value
Net Promoter Score (NPS)	Q2 2025	65
Net Promoter Score (NPS)	Q4 2024	65 (up from average of 60 prior year)
Retail Transaction Volume (Units)	Q2 2025	10,385 units
Retail Transaction Volume (Units)	Q1 2025	7,545 units
Inventory Turnover Days	Q2 2025	Stable at around 30 days

The retail transaction volume in Q2 2025 hit 10,385 units, a 153.9% year-over-year increase. That's a lot of happy customers.

Automated and digital support via the online platform

Alongside the in-person experience, Uxin Limited continues to strengthen its digital capabilities. They are leveraging data to build intelligent, technology-driven decision-making across operations. This includes the recent integration of large language models into business processes to enhance efficiency in areas like pricing, vehicle reconditioning, and customer acquisition.

Maintaining industry-leading customer satisfaction for five consecutive quarters

Customer satisfaction remains a top priority, as evidenced by consistent high scores. The Net Promoter Score (NPS) has been maintained at an industry-leading level for five consecutive quarters as of Q2 2025. The reported NPS figures confirm this commitment:

• NPS reached 65 in Q2 2025.
• NPS reached 65 in Q4 2024.
• One report notes the NPS rose to 66%.

Finance: draft 13-week cash view by Friday.

Uxin Limited (UXIN) - Canvas Business Model: Channels

You're looking at how Uxin Limited (UXIN) gets its product-quality used cars-to the customer as of late 2025. It's a clear mix of big physical locations and a strong digital backbone.

Large-scale offline Used Car Superstores (physical retail presence)

Uxin Limited (UXIN) establishes market leadership in selected regions through its large-format physical retail presence. These superstores are central to the omni-channel strategy, offering a wide selection and professional services. Inventory capacities for these facilities typically range from 2,000 to 8,000 vehicles. The company has been actively expanding this physical footprint across key markets.

Here's a look at the scale and recent additions to the physical network:

• Uxin Limited (UXIN) operates large-scale used car superstores in Xi'an, Hefei, Wuhan, and Zhengzhou.
• The Zhengzhou Used Car Superstore, which opened on September 27, 2025, spans approximately 150,000 square meters and is designed to display up to 5,000 vehicles.
• The Wuhan Superstore began trial operations in February 2025.

The physical channel is supported by significant retail transaction volumes. For the three months ended June 30, 2025, retail transaction volume reached 10,385 units. Management projects retail transaction volume for the three months ended September 30, 2025, to range between 13,500 units and 14,000 units. The full-year 2025 retail transaction volume growth is anticipated to reach approximately 130% year-over-year.

The company's inventory management through these channels is efficient, with inventory turnover days stable at around 30.

The expansion continues with new planned facilities:

Location	Announced Capacity (Vehicles)	Status/Role
Yinchuan	Approximately 3,000	New Superstore via partnership.
Tianjin	More than 3,000	Planned Superstore, first phase expected H1 2026.
Guangzhou	More than 3,000	New Superstore via partnership.

Pioneering online platform for nationwide customer reach

Uxin Limited (UXIN) leverages its pioneering online platform to serve customers across the nation. This digital reach complements the regional focus of the superstores. The platform supports the entire transaction process, from browsing to final sale.

Regional hubs (e.g., Tianjin for Beijing-Tianjin-Hebei area) for distribution

The large superstores are also positioned as key operational centers. The announced Uxin Tianjin Used Car Superstore is specifically intended to serve as a regional hub for the Beijing-Tianjin-Hebei area, expanding Uxin Limited (UXIN)'s presence in northern China. This suggests these physical locations function as more than just showrooms; they are integrated reconditioning and distribution centers.

Mobile applications and digital interfaces for browsing and transactions

The digital interfaces, including mobile applications, are critical for customer acquisition and service delivery. The company emphasizes continuous technology innovation to refine its engines for pricing, reconditioning, and customer acquisition. Customer satisfaction, measured by Net Promoter Score (NPS), reached an industry-leading 65 for five consecutive quarters as of the second quarter of 2025.

Key digital performance indicators as of Q2 2025:

• Net Promoter Score (NPS): 65.
• Inventory turnover days: Around 30.

Finance: draft 13-week cash view by Friday.

Uxin Limited (UXIN) - Canvas Business Model: Customer Segments

You're looking at Uxin Limited's customer base as of late 2025, which clearly splits between direct-to-consumer retail and business-to-business wholesale operations. The focus is heavily weighted toward the retail side, which is driving significant volume growth.

Retail Consumers seeking high-quality, inspected used cars

This segment is the primary engine for Uxin Limited, driven by the omni-channel strategy that leverages online platform reach with offline superstore inspection and reconditioning centers. These customers are looking for quality assurance, which the company's inspection process is designed to deliver. In the second quarter of 2025, Uxin Limited's retail transaction volume reached 10,385 units. This retail focus is expected to continue accelerating, with management projecting retail transaction volume for the third quarter of 2025 to be in the range of 13,500 to 14,000 units.

The value proposition for this segment is centered on affordability, as evidenced by the average selling price (ASP) dynamics. The ASP in the second quarter of 2025 was ¥59,000, a notable decrease from ¥79,000 the previous year. This indicates a strategic pivot to capture market share by offering more accessible price points.

Wholesale Dealers/Buyers purchasing non-retail standard vehicles

This segment consists of dealers who purchase vehicles that Uxin Limited determines do not meet their internal retail standards. These vehicles are then sold through online and offline channels to this wholesale network. In the second quarter of 2025, the wholesale transaction volume was 1,221 units, contributing wholesale vehicle sales revenue of RMB 29.9 million. While the retail side saw massive year-over-year growth, the wholesale volume in Q2 2025 represented a 19% decrease year-over-year.

Used car buyers in major Chinese economic hubs (e.g., Guangzhou, Tianjin)

Uxin Limited's physical expansion, centered around its superstore model, targets dense consumer bases in key metropolitan areas. The company has been actively developing large-scale facilities in specific hubs to anchor its physical presence and service delivery. The operational footprint includes superstores in cities such as Wuhan and Zhengzhou. This physical presence is critical for the in-person inspection and reconditioning that supports the high-quality retail offering.

Customers seeking value in the ¥59,000 average selling price range

This group is defined by their price sensitivity and focus on value, directly aligning with the current retail ASP. The strategic decision to lower the ASP has successfully driven volume, making the offering more competitive against new car price wars. Here's a quick look at the revenue split reflecting the retail focus:

Metric (Q2 2025)	Value (RMB)	Transaction Volume (Units)
Total Revenue	RMB 658 million	11,606 (Total)
Retail Vehicle Sales Revenue	RMB 607 million	10,385 (Retail)
Wholesale Vehicle Sales Revenue	RMB 29.9 million	1,221 (Wholesale)

The data shows that retail sales account for approximately 92% of the total revenue in Q2 2025, underscoring that the customer base actively seeking value in the lower-to-mid price range is the company's core target.

The key characteristics of the customer segments Uxin Limited is serving include:

• Retail customers prioritizing inspected, high-quality used vehicles.
• Wholesale dealers buying non-retail standard inventory.
• Buyers concentrated in major economic hubs with superstore access.
• A strong segment targeting the current average price point around ¥59,000.

Finance: draft 13-week cash view by Friday.

Uxin Limited (UXIN) - Canvas Business Model: Cost Structure

You're looking at the expense side of Uxin Limited's (UXIN) operations as of late 2025. Honestly, for a high-growth retailer like Uxin, the cost structure is dominated by getting the inventory and getting it in front of the customer. Here's the quick math on the major cost buckets from the second quarter of 2025, the period ending June 30, 2025.

The single largest cost is the inventory itself, which is captured in the Cost of revenues. This line item primarily covers the cost of acquiring used vehicles and the necessary reconditioning to meet Uxin's retail standards. For Q2 2025, this figure stood at RMB624.1 million. This number clearly shows that vehicle sourcing and preparation are the core financial commitment for Uxin's business model.

Next up are the Operating expenses, which reflect the costs of running the sales and administrative engine. Total operating expenses for the quarter were RMB96 million. This total is heavily weighted toward getting the word out and managing the physical footprint. We can break down the major components of that RMB96 million:

Expense Category	Q2 2025 Amount (RMB millions)	Notes
Sales and Marketing Expenses	74.2	Primarily staffing and customer acquisition efforts.
Research and Development Expenses	3.1	For digital systems and in-house engines.
Implied G&A and Other Operating Costs	18.7	Calculated as Total OpEx (96.0) minus S&M (74.2) and R&D (3.1).

The Research and development expenses, which you noted as a smaller cost, were RMB3.1 million for the quarter. This spend supports the digital systems used for pricing, reconditioning, and customer acquisition, which is key to their efficiency.

You also need to account for the cost of capital. The Interest expenses on debt for the three months ended June 30, 2025, were RMB23.1 million. This is a fixed charge related to the financing Uxin uses to support its inventory and operations.

Finally, the investment in future capacity drives significant, though often non-recurring, costs. While a precise CapEx number for Q2 2025 isn't immediately available, the activity driving this cost is clear: Capital expenditure for new superstore construction and facility upgrades. Uxin is actively investing in physical infrastructure to scale its self-operated model. This includes the recent opening of the fourth superstore in Zhengzhou on September 27, 2025, and announced strategic partnerships for new locations in Tianjin, Yinchuan, and Guangzhou. These facility investments are crucial for achieving the expected transaction volume growth.

The cost structure is clearly focused on two main areas:

• Vehicle Cost: The massive RMB624.1 million in cost of revenues.
• Customer Acquisition & Footprint: The RMB74.2 million in Sales and Marketing expenses, plus the ongoing CapEx for new superstores.

Finance: draft 13-week cash view by Friday.

Uxin Limited (UXIN) - Canvas Business Model: Revenue Streams

You're looking at how Uxin Limited actually brings in the cash, and right now, it's all about moving metal. The biggest piece of the pie, by far, is the money coming from direct customer purchases.

Retail vehicle sales revenue is the dominant stream, hitting RMB607.6 million for the three months ended June 30, 2025. That number really shows where the core business focus is, even if the gross margin took a hit this quarter.

Here's the quick math on how the total revenue stacked up for Q2 2025:

Revenue Component	Q2 2025 Amount (RMB million)
Retail Vehicle Sales Revenue	607.6
Wholesale Vehicle Sales Revenue	29.9
Other Revenue	20.8
Total Revenues	658.3

Wholesale vehicle sales revenue, which comes from selling off units that don't meet retail standards, brought in RMB29.9 million in Q2 2025. That's a definite secondary stream, supporting inventory flow.

Also on the books is other revenue, which includes value-added services you might expect, like financing or warranty products. That added up to RMB20.8 million for the quarter.

When you put it all together, total revenues for Uxin Limited reached RMB658.3 million in Q2 2025. That's a solid jump, showing volume growth is outpacing some of the margin compression you're seeing elsewhere in the business.

The overall profitability picture on those sales was tight, though. The gross profit margin for Q2 2025 landed at 5.2% on total revenues. Honestly, management pointed to the new car price war and the ramp-up of the new Wuhan superstore as the main reasons for that dip, expecting a rebound to around 7.5% next quarter.

To be fair, the revenue base is built on a few distinct activities:

• Retail vehicle sales, the primary driver.
• Wholesale vehicle sales from non-retail inventory.
• Other revenue from value-added services.

Finance: draft 13-week cash view by Friday.