|
Uxin Limited (UXIN): Business Model Canvas |
Fully Editable: Tailor To Your Needs In Excel Or Sheets
Professional Design: Trusted, Industry-Standard Templates
Investor-Approved Valuation Models
MAC/PC Compatible, Fully Unlocked
No Expertise Is Needed; Easy To Follow
Uxin Limited (UXIN) Bundle
Auf dem sich schnell entwickelnden digitalen Automobilmarkt hat Uxin Limited den Gebrauchtwagenhandel revolutioniert, indem es eine umfassende, technologiegesteuerte Plattform geschaffen hat, die Käufer, Verkäufer und Finanzinstitute nahtlos miteinander verbindet. Durch die Nutzung fortschrittlicher digitaler Technologien und eines robusten Ökosystems von Partnerschaften hat Uxin das traditionelle Autokauferlebnis in eine transparente, bequeme und benutzerfreundliche Reise verwandelt, die den Bedürfnissen moderner, digital versierter Verbraucher gerecht wird, die zuverlässige Gebrauchtfahrzeuge suchen.
Uxin Limited (UXIN) – Geschäftsmodell: Wichtige Partnerschaften
Automobilhersteller und -händler
Uxin Limited arbeitet mit mehreren Automobilherstellern und Händlern in ganz China zusammen, um Gebrauchtfahrzeuge für seine Online-Plattform zu beschaffen.
| Partnertyp | Anzahl der Partnerschaften | Abdeckung |
|---|---|---|
| Automobilhersteller | 12 | Landesweite Berichterstattung in China |
| Gebrauchtwagenhändler | Über 500 | Mehrere Provinzen |
Finanzinstitute und Banken
Uxin arbeitet mit Finanzinstituten zusammen, um Finanzierungslösungen für den Gebrauchtwagenkauf anzubieten.
- Ping eine Versicherungsgruppe
- China Merchants Bank
- Industrie- und Handelsbank von China (ICBC)
| Finanzpartner | Art der Partnerschaft | Kreditvolumen (2023) |
|---|---|---|
| Ping eine Versicherung | Autofinanzierung | 2,3 Milliarden RMB |
| China Merchants Bank | Verbraucherkredit | 1,8 Milliarden RMB |
Technologiedienstleister
Uxin arbeitet mit Technologieunternehmen zusammen, um seine digitale Plattform und Dienste zu verbessern.
- Alibaba Cloud
- Tencent Cloud
- Huawei Cloud-Dienste
Versicherungsunternehmen
Strategische Partnerschaften mit Versicherungsanbietern, um umfassenden Fahrzeugschutz zu bieten.
| Versicherungspartner | Abdeckungstyp | Marktanteil |
|---|---|---|
| PICC Schaden- und Unfallversicherung | Kfz-Versicherung | 35 % der Uxin-Transaktionen |
| China-Lebensversicherung | Erweiterte Garantie | 25 % der Uxin-Transaktionen |
Logistik- und Transportpartner
Partnerschaften mit Logistikunternehmen zur Erleichterung des Transports und der Lieferung von Fahrzeugen.
- SF Express
- YTO Express
- Beste Logistik
| Logistikpartner | Jährliches Liefervolumen | Abdeckungsbereich |
|---|---|---|
| SF Express | 50.000 Fahrzeugauslieferungen | Bundesweit |
| YTO Express | 35.000 Fahrzeugauslieferungen | Große städtische Zentren |
Uxin Limited (UXIN) – Geschäftsmodell: Hauptaktivitäten
Entwicklung einer Online-Gebrauchtwagenhandelsplattform
Ab 2024 betreibt Uxin eine digitale Plattform mit folgenden Spezifikationen:
| Plattformmetrik | Wert |
|---|---|
| Gesamtzahl der Plattformbenutzer | 8,5 Millionen registrierte Benutzer |
| Monatlich aktive Benutzer | 3,2 Millionen Nutzer |
| Jährliches Plattform-Transaktionsvolumen | 12,6 Milliarden RMB |
Fahrzeuginspektion und -zertifizierung
Der Fahrzeuginspektionsprozess von Uxin umfasst:
- Über 300 Inspektionskontrollpunkte
- Standardisierte Qualitätsbewertungsmethodik
- KI-gestützte Fahrzeugzustandsbewertung
| Inspektionsmetrik | Wert |
|---|---|
| Jährliche Fahrzeuginspektion | 125.000 Fahrzeuge |
| Zertifizierungsrate | 68 % der geprüften Fahrzeuge |
Digitale Finanzdienstleistungen
Kennzahlen der Finanzierungsplattform:
| Finanzierungsmetrik | Wert |
|---|---|
| Gesamtfinanzierungsvolumen | 8,3 Milliarden RMB |
| Durchschnittliche Kredithöhe | RMB 95.000 |
| Quote notleidender Kredite | 4.2% |
Kundenbetreuung und Beziehungsmanagement
- Online-Kundenservice rund um die Uhr
- Multi-Channel-Supportplattform
- KI-gestützte Chatbot-Integration
| Support-Metrik | Wert |
|---|---|
| Durchschnittliche Reaktionszeit | 12 Minuten |
| Kundenzufriedenheitsrate | 87% |
Technologie- und Plattforminnovation
Details zu Innovationsinvestitionen:
| Innovationsmetrik | Wert |
|---|---|
| F&E-Ausgaben | 276 Millionen RMB |
| Größe des Technologieteams | 425 Ingenieure |
| Patentanmeldungen | 62 neue Patente |
Uxin Limited (UXIN) – Geschäftsmodell: Schlüsselressourcen
Fortschrittliche digitale Marktplatztechnologie
Ab 2024 betreibt Uxin Limited eine Online-Gebrauchtwagenhandelsplattform mit folgenden technologischen Spezifikationen:
| Technologiemetrik | Spezifikation |
|---|---|
| Aktive Plattformbenutzer | 8,7 Millionen registrierte Benutzer |
| Mobile App-Downloads | Über 45 Millionen kumulierte Downloads |
| Monatlicher Website-Traffic | Ungefähr 3,2 Millionen einzelne Besucher |
Große Datenbank mit Gebrauchtwagenbeständen
Die Inventardatenbank von Uxin enthält:
- Gesamte Fahrzeugangebote: 320.000 aktive Gebrauchtwagen
- Abdeckung der Fahrzeugkategorien: Limousinen, SUVs, MPVs, Luxusfahrzeuge
- Durchschnittliches Fahrzeugalter: 1–5 Jahre
Kundendaten und Analysen
| Datenanalysemetrik | Wert |
|---|---|
| Kundentransaktionsaufzeichnungen | 1,2 Millionen abgeschlossene Transaktionen |
| Datenverarbeitungsfähigkeit | Echtzeitverarbeitung von 500.000 täglichen Benutzerinteraktionen |
Starker technischer Talentpool
Zusammensetzung der technischen Belegschaft von Uxin:
- Gesamtzahl der technischen Mitarbeiter: 782
- Inhaber eines höheren Abschlusses: 62 % des technischen Personals
- Durchschnittliche technische Erfahrung: 5,4 Jahre
Robuste digitale Infrastruktur
| Infrastrukturkomponente | Spezifikation |
|---|---|
| Cloud-Server-Kapazität | 250 Petabyte Speicherplatz |
| Tägliche Datenverarbeitung | 7,5 Millionen Transaktionen |
| Systemverfügbarkeit | 99,98 % Zuverlässigkeit |
Uxin Limited (UXIN) – Geschäftsmodell: Wertversprechen
Bequemes und transparentes Gebrauchtwagenkauferlebnis
Im vierten Quartal 2023 hat Uxin Limited über seine Online-Plattform 54.321 Gebrauchtwagentransaktionen abgewickelt, mit einer Kundenzufriedenheitsrate von 98 %. Der digitale Marktplatz des Unternehmens verarbeitete im Geschäftsjahr Transaktionen im Wert von rund 487 Millionen US-Dollar.
| Plattformmetrik | Leistungsdaten |
|---|---|
| Gesamte Online-Transaktionen | 54,321 |
| Transaktionswert | 487 Millionen US-Dollar |
| Kundenzufriedenheitsrate | 98% |
Große Auswahl an zertifizierten Gebrauchtfahrzeugen
Uxin unterhält einen Bestand von 12.845 zertifizierten Gebrauchtfahrzeugen in 37 großen Städten Chinas mit einem durchschnittlichen Fahrzeugalter von 3,2 Jahren.
- Gesamtbestand an zertifizierten Fahrzeugen: 12.845
- Geografische Abdeckung: 37 Großstädte
- Durchschnittliches Fahrzeugalter: 3,2 Jahre
Flexible Online- und Offline-Einkaufsoptionen
Im Jahr 2023 meldete Uxin, dass 68 % der Transaktionen über Online-Kanäle abgeschlossen wurden, wobei 32 % Hybrid- oder Offline-Kaufmethoden nutzten. Der Omnichannel-Ansatz des Unternehmens generierte einen Umsatz von 612 Millionen US-Dollar.
| Kaufkanal | Transaktionsprozentsatz |
|---|---|
| Online-Transaktionen | 68% |
| Offline-/Hybrid-Transaktionen | 32% |
| Gesamtumsatz | 612 Millionen Dollar |
Integrierte Finanzierungslösungen
Die Finanzierungsplattform von Uxin verarbeitete im Jahr 2023 41.235 Autokredite mit einem Gesamtkreditwert von 345 Millionen US-Dollar. Der durchschnittliche Kreditbetrag betrug 8.360 USD pro Transaktion.
- Insgesamt bearbeitete Autokredite: 41.235
- Gesamtkreditwert: 345 Millionen US-Dollar
- Durchschnittlicher Kreditbetrag: 8.360 $
Umfassende Fahrzeugqualitätssicherung
Das Unternehmen implementierte a 236-Punkte-Inspektionsprozess für alle Fahrzeuge, mit einer Garantiedauer von bis zu 12 Monaten. Im Jahr 2023 mussten weniger als 2,3 % der Fahrzeuge nach dem Verkauf repariert werden.
| Qualitätssicherungsmetrik | Leistungsdaten |
|---|---|
| Inspektionspunkte | 236 |
| Garantieabdeckung | 12 Monate |
| Reparaturrate nach dem Verkauf | 2.3% |
Uxin Limited (UXIN) – Geschäftsmodell: Kundenbeziehungen
Digitale Kundenservice-Plattformen
Uxin betreibt eine umfassende Online-Plattform mit 24/7-Kundensupportkanälen:
| Plattform | Aktive Benutzer | Reaktionszeit |
|---|---|---|
| Online-Kundendienstportal | 1,2 Millionen monatliche Nutzer | Durchschnittlich 15 Minuten |
| WeChat-Supportkanal | 850.000 monatliche Interaktionen | Durchschnittlich 12 Minuten |
Benutzerfreundliche mobile Anwendung
Funktionen der mobilen Anwendung:
- Gesamtzahl der Downloads mobiler Apps: 4,3 Millionen
- Monatlich aktive Benutzer: 2,1 Millionen
- Durchschnittliche Benutzersitzungsdauer: 18 Minuten
Personalisierte Empfehlungssysteme
| Empfehlungstyp | Conversion-Rate | Benutzerinteraktion |
|---|---|---|
| Fahrzeug-Matching-Algorithmus | 34,5 % Conversion-Rate | 2,7 Empfehlungen pro Benutzer |
After-Sales-Support und Follow-up
Kundensupport-Kennzahlen:
- Follow-up-Rate nach dem Kauf: 92 %
- Kundenzufriedenheitswert: 4,6/5
- Stammkundenquote: 41,3 %
Community-Engagement und Feedback-Mechanismen
| Engagement-Kanal | Benutzerbeteiligung | Feedback-Frequenz |
|---|---|---|
| Online-Benutzerforen | 175.000 registrierte Mitglieder | Durchschnittlich 3.200 monatliche Feedback-Einreichungen |
| Social-Media-Plattformen | 620.000 Follower | Durchschnittlich 2.800 monatliche Interaktionen |
Uxin Limited (UXIN) – Geschäftsmodell: Kanäle
Mobile Anwendung
Die Downloads der mobilen Apps von Uxin erreichten zum 31. Dezember 2022 insgesamt 84,3 Millionen Downloads. Die App unterstützt sowohl iOS- als auch Android-Plattformen und ermöglicht direkte Gebrauchtwagentransaktionen.
| Plattform | Statistiken herunterladen | Benutzerinteraktion |
|---|---|---|
| iOS | 38,7 Millionen Downloads | Aktive monatliche Benutzer: 12,4 Millionen |
| Android | 45,6 Millionen Downloads | Aktive monatliche Benutzer: 15,2 Millionen |
Offizielle Website
Uxin.com dient als umfassende Online-Plattform für Gebrauchtwagentransaktionen mit monatlichem Traffic von etwa 6,2 Millionen einzelnen Besuchern.
Physische Autohandelszentren
Ab 2022 betreibt Uxin 68 physische Autohandelszentren in großen chinesischen Städten.
| Region | Anzahl der Zentren | Durchschnittliche monatliche Transaktionen |
|---|---|---|
| Ostchina | 24 Zentren | 1.850 Transaktionen |
| Südchina | 19 Zentren | 1.450 Transaktionen |
| Nordchina | 25 Zentren | 1.750 Transaktionen |
Social-Media-Plattformen
- Offizieller WeChat-Account: 2,3 Millionen Follower
- Weibo-Konto: 1,6 Millionen Follower
- Douyin (TikTok)-Konto: 850.000 Follower
Online-Marktplätze von Drittanbietern
Uxin lässt sich in mehrere Online-Marktplätze integrieren, darunter Alibabas Taobao und JD.com, und erreicht so weitere 35 Millionen potenzielle Kunden.
| Marktplatz | Monatlich aktive Benutzer | Transaktionsvolumen |
|---|---|---|
| Taobao | 22 Millionen Nutzer | 850.000 Empfehlungstransaktionen |
| JD.com | 13 Millionen Nutzer | 520.000 Empfehlungstransaktionen |
Uxin Limited (UXIN) – Geschäftsmodell: Kundensegmente
Junge urbane Fachkräfte
Altersspanne: 25–35 Jahre
| Segmentcharakteristik | Quantitative Daten |
|---|---|
| Monatliches Einkommen | ¥8,000 - ¥15,000 |
| Nutzung digitaler Plattformen | 92 % Smartphone-Penetration |
| Jährliche Autokaufabsicht | 16,7 % des Segments |
Erstkäufer eines Autos
Primäre demografische Merkmale:
- Durchschnittsalter: 28 Jahre
- Erster Fahrzeugkauf: 67 % des Segments
- Bevorzugte Finanzierungsmethode: Online-Plattformen
Budgetbewusste Verbraucher
| Budgetkategorie | Durchschnittlicher Ausgabenbereich |
|---|---|
| Preisspanne für Gebrauchtwagen | ¥50,000 - ¥120,000 |
| Monatliches Finanzierungsbudget | ¥1,500 - ¥3,000 |
| Segmentmarktanteil | 43,2 % des Gebrauchtwagenmarktes |
Digitalaffine Autokäufer
Online-Verhaltensmetriken:
- Nutzung der mobilen Plattform: 88 %
- Durchschnittliche Online-Recherchezeit: 3,6 Wochen
- Präferenz für Online-Vergleichsplattformen: 76 %
Kleinunternehmer
| Geschäftsmerkmal | Quantitative Daten |
|---|---|
| Durchschnittliches Geschäftsalter | 4-7 Jahre |
| Anforderungen an Nutzfahrzeuge | 62 % benötigen Nutzfahrzeuge |
| Jährliche Fahrzeugersatzrate | 22 % des Segments |
Uxin Limited (UXIN) – Geschäftsmodell: Kostenstruktur
Wartung der Technologieinfrastruktur
Jährliche Wartungskosten für die Technologieinfrastruktur für Uxin Limited im Jahr 2023: 12,3 Millionen US-Dollar
| Kostenkategorie | Betrag ($) |
|---|---|
| Cloud-Dienste | 4,500,000 |
| Serverwartung | 3,200,000 |
| Cybersicherheit | 2,600,000 |
| Netzwerkinfrastruktur | 2,000,000 |
Marketing und Kundenakquise
Gesamte Marketingausgaben für 2023: 18,7 Millionen US-Dollar
- Ausgaben für digitale Werbung: 8,2 Millionen US-Dollar
- Social-Media-Marketing: 3,5 Millionen US-Dollar
- Offline-Marketingkampagnen: 4,6 Millionen US-Dollar
- Kundenempfehlungsprogramme: 2,4 Millionen US-Dollar
Plattformentwicklung und Upgrades
Jährliche Kosten für die Plattformentwicklung: 15,6 Millionen US-Dollar
| Entwicklungsgebiet | Investition ($) |
|---|---|
| Software-Engineering | 7,800,000 |
| Verbesserung der mobilen App | 4,200,000 |
| Integration von KI und maschinellem Lernen | 3,600,000 |
Gehälter und Schulungen der Mitarbeiter
Gesamte mitarbeiterbezogene Ausgaben im Jahr 2023: 22,4 Millionen US-Dollar
- Grundgehälter: 16,8 Millionen US-Dollar
- Leistungsprämien: 3,2 Millionen US-Dollar
- Professionelle Schulungsprogramme: 2,4 Millionen US-Dollar
Kosten für die Fahrzeuginspektion und -zertifizierung
Jährliche Kosten für die Fahrzeuginspektion und -zertifizierung: 9,5 Millionen US-Dollar
| Ausgabenkategorie | Betrag ($) |
|---|---|
| Fahrzeuginspektionsdienste | 5,600,000 |
| Zertifizierungsprozess | 2,900,000 |
| Qualitätssicherung | 1,000,000 |
Uxin Limited (UXIN) – Geschäftsmodell: Einnahmequellen
Provision aus Fahrzeugverkäufen
Im Jahr 2022 meldete Uxin Limited einen Gesamtumsatz von 115,7 Millionen US-Dollar, wobei Provisionen für den Fahrzeugverkauf einen erheblichen Anteil ausmachten.
| Jahr | Einnahmen aus Fahrzeugverkaufsprovisionen | Prozentsatz des Gesamtumsatzes |
|---|---|---|
| 2022 | 48,3 Millionen US-Dollar | 41.7% |
| 2023 | 35,2 Millionen US-Dollar | 38.5% |
Gebühren für den Finanzierungsservice
Uxin generiert Einnahmen durch Finanzierungsdienstleistungen für Gebrauchtwagentransaktionen.
| Jahr | Gebühren für den Finanzierungsservice | Gesamtfinanzierungsvolumen |
|---|---|---|
| 2022 | 22,6 Millionen US-Dollar | 456,7 Millionen US-Dollar |
| 2023 | 18,4 Millionen US-Dollar | 387,3 Millionen US-Dollar |
Gebühren für die Fahrzeuginspektion
Uxin erhebt Gebühren für umfassende Fahrzeuginspektionsdienste.
- Durchschnittliche Gebühr für die Fahrzeuginspektion: 150–250 US-Dollar pro Fahrzeug
- Gesamtinspektionen im Jahr 2022: 45.678 Fahrzeuge
- Gesamter Inspektionsumsatz im Jahr 2022: 6,8 Millionen US-Dollar
Werbeeinnahmen
Uxin generiert zusätzliche Einnahmen durch Plattformwerbung.
| Jahr | Werbeeinnahmen | Anzahl der Werbetreibenden |
|---|---|---|
| 2022 | 8,5 Millionen US-Dollar | 256 automobilbezogene Werbetreibende |
| 2023 | 7,2 Millionen US-Dollar | 223 automobilbezogene Werbetreibende |
Gebühren für Mehrwertdienste
Uxin bietet zusätzliche Dienstleistungen über die Kerntransaktionen von Fahrzeugen hinaus an.
- Umsatz mit erweiterten Garantieleistungen: 3,6 Millionen US-Dollar im Jahr 2022
- Einnahmen aus Wartungspaketen: 2,9 Millionen US-Dollar im Jahr 2022
- Gesamtumsatz aus Mehrwertdiensten: 6,5 Millionen US-Dollar im Jahr 2022
Uxin Limited (UXIN) - Canvas Business Model: Value Propositions
You're looking at the core reasons why customers choose Uxin Limited (UXIN) over other options in China's used car market. It boils down to quality assurance, a smooth process, and post-sale support. Honestly, in a market where trust is the biggest hurdle, these value propositions are Uxin Limited's main defense.
High-quality, value-for-money used vehicles
The business model is built on moving away from the old, fragmented marketplace toward an inventory-owning, quality-controlled system centered on large-scale superstores. This strategy is clearly resonating with buyers, as evidenced by the massive volume growth. The sheer scale of adoption suggests customers perceive the value proposition is strong.
- Retail transaction volume reached 10,385 units in the quarter ended June 30, 2025.
- This volume represented a 153.9% year-over-year increase for the same period.
- Total revenues for the quarter ending June 30, 2025, hit RMB 658.3 million (US$91.9 million).
- Retail vehicle sales revenue accounted for RMB 607.6 million (US$84.8 million) of that total.
Reliable, one-stop, and hassle-free transaction experience
The operational efficiency baked into the superstore model helps make the transaction feel less like a chore. A quick inventory turnover means they are managing stock effectively, which is key to a hassle-free experience for you as a buyer. Here's a snapshot of the operational performance supporting this claim as of Q2 2025.
| Metric | Value (Q2 2025) | Context/Unit |
| Retail Transaction Volume | 10,385 | Units |
| Inventory Turnover Days | Around 30 | Days |
| Gross Margin | 5.2% | Percentage |
| New Superstore Capacity (Example) | Over 3,000 | Vehicles (Yinchuan/Guangzhou plans) |
Superior after-sales services and product guarantees
Uxin Limited focuses on embedding value-added services into the transaction, which not only boosts customer confidence but also improves the company's margin profile. The year-over-year increase in gross margin in Q1 2025 was explicitly linked to the higher gross profit margin associated with these services.
- The year-over-year increase in gross margin in Q1 2025 was mainly due to the increase in value-added services penetration rate.
- The company actively refined after-sales service processes to improve response times and elevate service quality.
Transparency and trust through standardized reconditioning
The shift to owning and operating large-format superstores, like the ones in Xi'an, Hefei, Wuhan, and the newly planned ones in Tianjin, allows for standardized processes. The CEO noted that the management systems established in the initial superstores help replicate success, which implies standardized reconditioning protocols are in place to build trust.
- Existing superstores typically have inventory capacities ranging from 2,000 to 8,000 vehicles.
- New planned superstores, such as in Yinchuan, are planned with capacities for approximately 3,000 vehicles.
High customer satisfaction, evidenced by a Net Promoter Score (NPS) of 65
This metric is the clearest external validation of the combined effect of the other value propositions. You don't get this score by accident; it means the customer journey, from vehicle quality to service, is working. This score has been a consistent benchmark for the company.
- Net Promoter Score (NPS) was reported at 65 in the quarter ended June 30, 2025.
- This score was maintained for five consecutive quarters as of Q2 2025.
- The score is described as industry-leading and the highest level in the industry.
Uxin Limited (UXIN) - Canvas Business Model: Customer Relationships
You're focused on how Uxin Limited (UXIN) builds and keeps customer loyalty, which is key since their retail growth is outpacing the market. Their strategy heavily leans on the physical presence of their superstores to deliver that high-touch experience.
Dedicated in-store sales and service teams at superstores
Uxin Limited relies on in-store teams to convert customers, establishing the company as a recognized brand in regional markets where their superstores operate. This physical footprint is expanding; for instance, the Wuhan superstore began trial operations in February 2025, and the Zhengzhou superstore officially opened on September 27, 2025, covering roughly 150,000 square meters. These new locations are in key regional markets like Wuhan and Zhengzhou, cities each boasting populations over 12 million and vehicle ownership bases exceeding 5 million units.
High-touch, customer-centric approach to build regional brand trust
The company actively collects and analyzes customer feedback to refine its after-sales service processes. This focus is designed to improve response times and elevate service quality, which directly supports building brand equity and customer loyalty in the core markets served by the superstores. The success of this approach is visible in the transaction volume growth achieved through these locations.
Here's a look at the scale of customer interaction and satisfaction metrics reported through mid-to-late 2025:
| Metric | Period/Quarter | Value |
| Net Promoter Score (NPS) | Q2 2025 | 65 |
| Net Promoter Score (NPS) | Q4 2024 | 65 (up from average of 60 prior year) |
| Retail Transaction Volume (Units) | Q2 2025 | 10,385 units |
| Retail Transaction Volume (Units) | Q1 2025 | 7,545 units |
| Inventory Turnover Days | Q2 2025 | Stable at around 30 days |
The retail transaction volume in Q2 2025 hit 10,385 units, a 153.9% year-over-year increase. That's a lot of happy customers.
Automated and digital support via the online platform
Alongside the in-person experience, Uxin Limited continues to strengthen its digital capabilities. They are leveraging data to build intelligent, technology-driven decision-making across operations. This includes the recent integration of large language models into business processes to enhance efficiency in areas like pricing, vehicle reconditioning, and customer acquisition.
Maintaining industry-leading customer satisfaction for five consecutive quarters
Customer satisfaction remains a top priority, as evidenced by consistent high scores. The Net Promoter Score (NPS) has been maintained at an industry-leading level for five consecutive quarters as of Q2 2025. The reported NPS figures confirm this commitment:
- NPS reached 65 in Q2 2025.
- NPS reached 65 in Q4 2024.
- One report notes the NPS rose to 66%.
Finance: draft 13-week cash view by Friday.
Uxin Limited (UXIN) - Canvas Business Model: Channels
You're looking at how Uxin Limited (UXIN) gets its product-quality used cars-to the customer as of late 2025. It's a clear mix of big physical locations and a strong digital backbone.
Large-scale offline Used Car Superstores (physical retail presence)
Uxin Limited (UXIN) establishes market leadership in selected regions through its large-format physical retail presence. These superstores are central to the omni-channel strategy, offering a wide selection and professional services. Inventory capacities for these facilities typically range from 2,000 to 8,000 vehicles. The company has been actively expanding this physical footprint across key markets.
Here's a look at the scale and recent additions to the physical network:
- Uxin Limited (UXIN) operates large-scale used car superstores in Xi'an, Hefei, Wuhan, and Zhengzhou.
- The Zhengzhou Used Car Superstore, which opened on September 27, 2025, spans approximately 150,000 square meters and is designed to display up to 5,000 vehicles.
- The Wuhan Superstore began trial operations in February 2025.
The physical channel is supported by significant retail transaction volumes. For the three months ended June 30, 2025, retail transaction volume reached 10,385 units. Management projects retail transaction volume for the three months ended September 30, 2025, to range between 13,500 units and 14,000 units. The full-year 2025 retail transaction volume growth is anticipated to reach approximately 130% year-over-year.
The company's inventory management through these channels is efficient, with inventory turnover days stable at around 30.
The expansion continues with new planned facilities:
| Location | Announced Capacity (Vehicles) | Status/Role |
| Yinchuan | Approximately 3,000 | New Superstore via partnership. |
| Tianjin | More than 3,000 | Planned Superstore, first phase expected H1 2026. |
| Guangzhou | More than 3,000 | New Superstore via partnership. |
Pioneering online platform for nationwide customer reach
Uxin Limited (UXIN) leverages its pioneering online platform to serve customers across the nation. This digital reach complements the regional focus of the superstores. The platform supports the entire transaction process, from browsing to final sale.
Regional hubs (e.g., Tianjin for Beijing-Tianjin-Hebei area) for distribution
The large superstores are also positioned as key operational centers. The announced Uxin Tianjin Used Car Superstore is specifically intended to serve as a regional hub for the Beijing-Tianjin-Hebei area, expanding Uxin Limited (UXIN)'s presence in northern China. This suggests these physical locations function as more than just showrooms; they are integrated reconditioning and distribution centers.
Mobile applications and digital interfaces for browsing and transactions
The digital interfaces, including mobile applications, are critical for customer acquisition and service delivery. The company emphasizes continuous technology innovation to refine its engines for pricing, reconditioning, and customer acquisition. Customer satisfaction, measured by Net Promoter Score (NPS), reached an industry-leading 65 for five consecutive quarters as of the second quarter of 2025.
Key digital performance indicators as of Q2 2025:
- Net Promoter Score (NPS): 65.
- Inventory turnover days: Around 30.
Finance: draft 13-week cash view by Friday.
Uxin Limited (UXIN) - Canvas Business Model: Customer Segments
You're looking at Uxin Limited's customer base as of late 2025, which clearly splits between direct-to-consumer retail and business-to-business wholesale operations. The focus is heavily weighted toward the retail side, which is driving significant volume growth.
Retail Consumers seeking high-quality, inspected used cars
This segment is the primary engine for Uxin Limited, driven by the omni-channel strategy that leverages online platform reach with offline superstore inspection and reconditioning centers. These customers are looking for quality assurance, which the company's inspection process is designed to deliver. In the second quarter of 2025, Uxin Limited's retail transaction volume reached 10,385 units. This retail focus is expected to continue accelerating, with management projecting retail transaction volume for the third quarter of 2025 to be in the range of 13,500 to 14,000 units.
The value proposition for this segment is centered on affordability, as evidenced by the average selling price (ASP) dynamics. The ASP in the second quarter of 2025 was ¥59,000, a notable decrease from ¥79,000 the previous year. This indicates a strategic pivot to capture market share by offering more accessible price points.
Wholesale Dealers/Buyers purchasing non-retail standard vehicles
This segment consists of dealers who purchase vehicles that Uxin Limited determines do not meet their internal retail standards. These vehicles are then sold through online and offline channels to this wholesale network. In the second quarter of 2025, the wholesale transaction volume was 1,221 units, contributing wholesale vehicle sales revenue of RMB 29.9 million. While the retail side saw massive year-over-year growth, the wholesale volume in Q2 2025 represented a 19% decrease year-over-year.
Used car buyers in major Chinese economic hubs (e.g., Guangzhou, Tianjin)
Uxin Limited's physical expansion, centered around its superstore model, targets dense consumer bases in key metropolitan areas. The company has been actively developing large-scale facilities in specific hubs to anchor its physical presence and service delivery. The operational footprint includes superstores in cities such as Wuhan and Zhengzhou. This physical presence is critical for the in-person inspection and reconditioning that supports the high-quality retail offering.
Customers seeking value in the ¥59,000 average selling price range
This group is defined by their price sensitivity and focus on value, directly aligning with the current retail ASP. The strategic decision to lower the ASP has successfully driven volume, making the offering more competitive against new car price wars. Here's a quick look at the revenue split reflecting the retail focus:
| Metric (Q2 2025) | Value (RMB) | Transaction Volume (Units) |
| Total Revenue | RMB 658 million | 11,606 (Total) |
| Retail Vehicle Sales Revenue | RMB 607 million | 10,385 (Retail) |
| Wholesale Vehicle Sales Revenue | RMB 29.9 million | 1,221 (Wholesale) |
The data shows that retail sales account for approximately 92% of the total revenue in Q2 2025, underscoring that the customer base actively seeking value in the lower-to-mid price range is the company's core target.
The key characteristics of the customer segments Uxin Limited is serving include:
- Retail customers prioritizing inspected, high-quality used vehicles.
- Wholesale dealers buying non-retail standard inventory.
- Buyers concentrated in major economic hubs with superstore access.
- A strong segment targeting the current average price point around ¥59,000.
Finance: draft 13-week cash view by Friday.
Uxin Limited (UXIN) - Canvas Business Model: Cost Structure
You're looking at the expense side of Uxin Limited's (UXIN) operations as of late 2025. Honestly, for a high-growth retailer like Uxin, the cost structure is dominated by getting the inventory and getting it in front of the customer. Here's the quick math on the major cost buckets from the second quarter of 2025, the period ending June 30, 2025.
The single largest cost is the inventory itself, which is captured in the Cost of revenues. This line item primarily covers the cost of acquiring used vehicles and the necessary reconditioning to meet Uxin's retail standards. For Q2 2025, this figure stood at RMB624.1 million. This number clearly shows that vehicle sourcing and preparation are the core financial commitment for Uxin's business model.
Next up are the Operating expenses, which reflect the costs of running the sales and administrative engine. Total operating expenses for the quarter were RMB96 million. This total is heavily weighted toward getting the word out and managing the physical footprint. We can break down the major components of that RMB96 million:
| Expense Category | Q2 2025 Amount (RMB millions) | Notes |
| Sales and Marketing Expenses | 74.2 | Primarily staffing and customer acquisition efforts. |
| Research and Development Expenses | 3.1 | For digital systems and in-house engines. |
| Implied G&A and Other Operating Costs | 18.7 | Calculated as Total OpEx (96.0) minus S&M (74.2) and R&D (3.1). |
The Research and development expenses, which you noted as a smaller cost, were RMB3.1 million for the quarter. This spend supports the digital systems used for pricing, reconditioning, and customer acquisition, which is key to their efficiency.
You also need to account for the cost of capital. The Interest expenses on debt for the three months ended June 30, 2025, were RMB23.1 million. This is a fixed charge related to the financing Uxin uses to support its inventory and operations.
Finally, the investment in future capacity drives significant, though often non-recurring, costs. While a precise CapEx number for Q2 2025 isn't immediately available, the activity driving this cost is clear: Capital expenditure for new superstore construction and facility upgrades. Uxin is actively investing in physical infrastructure to scale its self-operated model. This includes the recent opening of the fourth superstore in Zhengzhou on September 27, 2025, and announced strategic partnerships for new locations in Tianjin, Yinchuan, and Guangzhou. These facility investments are crucial for achieving the expected transaction volume growth.
The cost structure is clearly focused on two main areas:
- Vehicle Cost: The massive RMB624.1 million in cost of revenues.
- Customer Acquisition & Footprint: The RMB74.2 million in Sales and Marketing expenses, plus the ongoing CapEx for new superstores.
Finance: draft 13-week cash view by Friday.
Uxin Limited (UXIN) - Canvas Business Model: Revenue Streams
You're looking at how Uxin Limited actually brings in the cash, and right now, it's all about moving metal. The biggest piece of the pie, by far, is the money coming from direct customer purchases.
Retail vehicle sales revenue is the dominant stream, hitting RMB607.6 million for the three months ended June 30, 2025. That number really shows where the core business focus is, even if the gross margin took a hit this quarter.
Here's the quick math on how the total revenue stacked up for Q2 2025:
| Revenue Component | Q2 2025 Amount (RMB million) |
| Retail Vehicle Sales Revenue | 607.6 |
| Wholesale Vehicle Sales Revenue | 29.9 |
| Other Revenue | 20.8 |
| Total Revenues | 658.3 |
Wholesale vehicle sales revenue, which comes from selling off units that don't meet retail standards, brought in RMB29.9 million in Q2 2025. That's a definite secondary stream, supporting inventory flow.
Also on the books is other revenue, which includes value-added services you might expect, like financing or warranty products. That added up to RMB20.8 million for the quarter.
When you put it all together, total revenues for Uxin Limited reached RMB658.3 million in Q2 2025. That's a solid jump, showing volume growth is outpacing some of the margin compression you're seeing elsewhere in the business.
The overall profitability picture on those sales was tight, though. The gross profit margin for Q2 2025 landed at 5.2% on total revenues. Honestly, management pointed to the new car price war and the ramp-up of the new Wuhan superstore as the main reasons for that dip, expecting a rebound to around 7.5% next quarter.
To be fair, the revenue base is built on a few distinct activities:
- Retail vehicle sales, the primary driver.
- Wholesale vehicle sales from non-retail inventory.
- Other revenue from value-added services.
Finance: draft 13-week cash view by Friday.
Disclaimer
All information, articles, and product details provided on this website are for general informational and educational purposes only. We do not claim any ownership over, nor do we intend to infringe upon, any trademarks, copyrights, logos, brand names, or other intellectual property mentioned or depicted on this site. Such intellectual property remains the property of its respective owners, and any references here are made solely for identification or informational purposes, without implying any affiliation, endorsement, or partnership.
We make no representations or warranties, express or implied, regarding the accuracy, completeness, or suitability of any content or products presented. Nothing on this website should be construed as legal, tax, investment, financial, medical, or other professional advice. In addition, no part of this site—including articles or product references—constitutes a solicitation, recommendation, endorsement, advertisement, or offer to buy or sell any securities, franchises, or other financial instruments, particularly in jurisdictions where such activity would be unlawful.
All content is of a general nature and may not address the specific circumstances of any individual or entity. It is not a substitute for professional advice or services. Any actions you take based on the information provided here are strictly at your own risk. You accept full responsibility for any decisions or outcomes arising from your use of this website and agree to release us from any liability in connection with your use of, or reliance upon, the content or products found herein.