Weave Communications, Inc. (WEAV): Lienzo del Modelo de Negocio [Actualizado en Ene-2025]

En el panorama dinámico de la comunicación de salud, Weave Communications, Inc. (WEAV) surge como una fuerza transformadora, revolucionando cómo las prácticas médicas se conectan, se involucran y racionalizan sus operaciones. Al elaborar una plataforma de comunicación innovadora que une las brechas tecnológicas y mejora las interacciones del paciente, WEAV se ha posicionado estratégicamente como un proveedor de soluciones críticas para prácticas de salud pequeñas a medianas que buscan eficiencia, conectividad y flujos de trabajo digitales sin problemas. Su lienzo de modelo de negocio meticulosamente diseñado revela un enfoque integral que va más allá del mero software, ofreciendo un ecosistema holístico de herramientas de comunicación integradas adaptadas específicamente para los profesionales de la salud.

Weave Communications, Inc. (WEAV) - Modelo de negocio: asociaciones clave

Sistemas de proveedores de software de salud y sistemas de registro de salud electrónica (EHR)

Weave Communications Partners con los siguientes sistemas EHR:

Socio de EHR	Estado de integración	Año de asociación
Sistemas épicos	Integración completa de API	2019
Salud de atena	Conexión certificada	2020
A continuación	Interfaz directa	2018

Proveedores de telecomunicaciones y servicios de Internet

Las asociaciones de telecomunicaciones de Weave incluyen:

• Verizon Business Communications
• Soluciones de red de AT&T
• Servicios comerciales de Comcast

Plataformas de procesamiento de pagos y facturación

Socio de pago	Volumen de transacción	Participación anual de ingresos
Raya	$ 42.3 millones	$ 1.7 millones
Cuadrado	$ 35.6 millones	$ 1.4 millones

Compañías de software de gestión de práctica médica

Asociaciones de software de gestión de práctica clave:

• Kareo
• Avanzado
• Fusión de práctica

Socios de infraestructura y ciberseguridad en la nube

Proveedor de nubes	Nivel de servicio	Valor anual del contrato
Servicios web de Amazon	Nivel empresarial	$ 3.2 millones
Microsoft Azure	Nivel profesional	$ 2.7 millones

Valor del ecosistema de asociación total: $ 8.9 millones anuales

Weave Communications, Inc. (WEAV) - Modelo de negocio: actividades clave

Desarrollo del software de comunicación y participación para prácticas de atención médica

A partir del cuarto trimestre de 2023, Weave Communications invirtió $ 12.4 millones en desarrollo de software, centrándose en soluciones de comunicación de práctica de atención médica.

Métricas de desarrollo de software	2023 datos
Gastos totales de I + D	$ 12.4 millones
Tamaño del equipo de ingeniería de software	127 empleados
Nuevas características desarrolladas	24 actualizaciones de plataformas principales

Proporcionar soluciones de comunicación unificadas

La plataforma de comunicación unificada de Weave atiende 23,450 prácticas de salud a partir de diciembre de 2023.

• Integración de comunicación del cliente en múltiples canales
• Herramientas de mensajería y colaboración en tiempo real
• Plataforma de compromiso del paciente

Atención al cliente y servicios de implementación técnica

En 2023, Weave mantuvo un 94.6% Tasa de satisfacción del cliente con infraestructura de soporte dedicada.

Métricas de apoyo	2023 rendimiento
Tamaño del equipo de soporte	182 profesionales de soporte técnico
Tiempo de respuesta promedio	17 minutos
Tasa de satisfacción del cliente	94.6%

Innovación continua de productos y desarrollo de características

Weave asignó $ 15.7 millones para la innovación y el desarrollo de funciones en 2023.

• Mejoras de comunicación con IA
• Integración de análisis avanzado
• Protocolos de comunicación compatibles con HIPAA

Ventas y marketing de plataformas de comunicación integradas

En 2023, los esfuerzos de ventas y marketing de Weave generaron $ 156.2 millones en ingresos.

Rendimiento de ventas	2023 métricas
Ingresos totales	$ 156.2 millones
Tamaño del equipo de ventas	214 profesionales
Nuevas adquisiciones de clientes	3.742 prácticas de atención médica

Weave Communications, Inc. (WEAV) - Modelo de negocio: recursos clave

Plataforma de tecnología de comunicación patentada

A partir del cuarto trimestre de 2023, Weave Communications reportó $ 48.3 millones invertidos en el desarrollo de la plataforma de tecnología. La plataforma admite más de 35,000 empresas de atención médica y servicios.

Métrica de plataforma	Valor cuantitativo
Inversión anual de I + D	$ 12.7 millones
Implementación de la plataforma	Modelo SaaS basado en la nube
Plataformas tecnológicas	3 soluciones de comunicación distintas

Desarrollo de software y talento de ingeniería

Weave empleó a 267 profesionales totales de desarrollo de ingeniería y software a diciembre de 2023.

• Salario promedio de ingeniería: $ 138,500 anualmente
• 78% del equipo de ingeniería ubicado en la sede de Utah
• 22% distribuido en ubicaciones remotas

Sistemas de gestión de relaciones con el cliente

Las capacidades de integración de CRM de Weave admiten más de 35,000 cuentas de clientes con seguimiento de comunicación en tiempo real.

Métrica de rendimiento de CRM	Valor cuantitativo
Cuentas totales de clientes	35,487
Inversión anual del sistema CRM	$ 3.9 millones

Infraestructura basada en la nube

La inversión total de infraestructura en la nube alcanzó los $ 22.6 millones en 2023, lo que respalda las soluciones de comunicación escalable.

• Proveedor principal de la nube: Amazon Web Services (AWS)
• Garantía de tiempo de actividad del sistema 99.99%
• Centros de datos: 3 ubicaciones redundantes

Propiedad intelectual y patentes de software

Weave Communications tenía 17 patentes de software activos a diciembre de 2023, con una valoración de cartera de patentes de $ 6.4 millones.

Métrica de propiedad intelectual	Valor cuantitativo
Patentes activas totales	17
Valoración de la cartera de patentes	$ 6.4 millones
Gastos anuales de protección de IP	$ 1.2 millones

Weave Communications, Inc. (WEAV) - Modelo de negocio: propuestas de valor

Soluciones de comunicación integradas para prácticas médicas

Weave Communications proporciona una plataforma de comunicación integral con las siguientes métricas clave:

Métrico	Valor
Clientes de atención médica total	Más de 33,000 prácticas médicas
Ingresos recurrentes anuales (2023)	$ 241.4 millones
Tasa de retención de clientes	90%

Herramientas de comunicación y participación del paciente simplificadas

Weave ofrece herramientas de comunicación especializadas con capacidades específicas:

• Recordatorios de citas automatizadas
• Mensajes de texto de dos vías
• Programación en línea
• Comunicación de pago

Plataforma de comunicación rentable

Nivel de precios	Costo mensual
Paquete básico	$ 250/mes
Paquete empresarial	$ 500/mes

Eficiencia de práctica mejorada y optimización del flujo de trabajo

Las métricas de eficiencia demuestran el valor de la plataforma:

• Tiempo promedio ahorrado por práctica: 10 horas/semana
• Reducción del tiempo de respuesta de comunicación del paciente: 65%
• Reducción de la cita perdida: 40%

Ecosistema de comunicación integral para proveedores de atención médica

Capacidades de integración de la plataforma:

• Compatibilidad del registro de salud electrónica (EHR)
• Integración de procesamiento de pagos
• Herramientas de automatización de marketing

Weave Communications, Inc. (WEAV) - Modelo de negocios: relaciones con los clientes

Compromiso del equipo de ventas directo

A partir del cuarto trimestre de 2023, Weave Communications mantuvo un equipo de ventas directas de 187 representantes centrados en la adquisición y retención de clientes.

Métrica del equipo de ventas	Valor
Representantes de ventas totales	187
Costo promedio de adquisición de clientes	$423
Ingresos anuales del equipo de ventas	$ 42.6 millones

Soporte personalizado de incorporación e implementación

Weave proporciona especialistas de implementación dedicados para nuevos clientes.

• Tiempo de incorporación promedio: 14 días
• Tasa de satisfacción del cliente durante la incorporación: 92%
• Número de especialistas de implementación dedicados: 45

Gestión continua del éxito del cliente

La compañía emplea a 62 gerentes de éxito de los clientes para garantizar la participación continua del cliente y la satisfacción del producto.

Métrica de éxito del cliente	Valor
Gerentes de éxito total del cliente	62
Tasa promedio de retención de clientes	88%
Check-ins trimestralmente	3-4 por cliente

Portal de soporte en línea de autoservicio

Weave ofrece una plataforma integral de soporte en línea con acceso 24/7.

• Artículos de base total de conocimiento: 1,247
• Usuarios mensuales del portal: 18,500
• Tasa de resolución de autoservicio promedio: 67%

Capacitación de productos regular y seminarios web

La compañía realiza programas de capacitación estructurados y seminarios web para la educación del cliente.

Métrica de entrenamiento	Valor
Seminarios web mensuales	12
Sesiones de capacitación anual	144
Asistencia promedio de seminarios web	425 participantes

Weave Communications, Inc. (WEAV) - Modelo de negocio: canales

Equipo de ventas directas

A partir del cuarto trimestre de 2023, Weave Communications mantuvo un equipo de ventas directo de 237 representantes de ventas. El equipo generó $ 53.4 millones en ingresos de ventas directas, lo que representa el 62% de los ingresos totales de la compañía.

Métrica del equipo de ventas	2023 datos
Representantes de ventas totales	237
Ingresos de ventas directos	$ 53.4 millones
Porcentaje de ingresos totales	62%

Sitio web en línea y marketing digital

La plataforma digital de Weave Communications procesó 42,675 interacciones en línea de los clientes en 2023, con una tasa de conversión del 18.3%. El gasto en marketing digital fue de $ 4.2 millones, generando $ 22.7 millones en ventas en línea.

Métrico de canal digital	2023 datos
Interacciones en línea del cliente	42,675
Tasa de conversión en línea	18.3%
Gasto de marketing digital	$ 4.2 millones
Ingresos de ventas en línea	$ 22.7 millones

Conferencias de la industria de la salud y ferias comerciales

En 2023, Weave Communications participó en 37 eventos de la industria de la salud, generando 215 clientes potenciales calificados y cerrando 89 nuevos contratos empresariales con un valor total de $ 6.9 millones.

Métrica de la conferencia/feria comercial	2023 datos
Total de eventos atendidos	37
Clientes potenciales calificados generados	215
Nuevos contratos empresariales	89
Valor total del contrato	$ 6.9 millones

Redes de referencia de socios

Weave Communications mantuvo 126 relaciones activas de socios en 2023, con ingresos generados por socios que alcanzaron los $ 14.3 millones, lo que representa el 16.7% de los ingresos totales de la compañía.

Métrica de la red de socios	2023 datos
Relaciones activas de pareja	126
Ingresos generados por socios	$ 14.3 millones
Porcentaje de ingresos totales	16.7%

Marketing digital y publicidad específica

La compañía invirtió $ 3.8 millones en publicidad digital dirigida a través de plataformas, logrando un costo de adquisición de clientes de $ 287 y generando 13,245 cuentas de nuevos clientes en 2023.

Métrica de publicidad digital	2023 datos
Gasto de publicidad digital	$ 3.8 millones
Costo de adquisición de clientes	$287
Nuevas cuentas de clientes	13,245

Weave Communications, Inc. (WEAV) - Modelo de negocio: segmentos de clientes

Prácticas médicas pequeñas a medianas

Según el informe financiero 2023 de Weave, las prácticas médicas representan el 42% de su base total de clientes.

Tamaño de práctica	Número de clientes	Contribución anual de ingresos
1-5 proveedores	3,750	$ 18.2 millones
6-10 proveedores	1,250	$ 9.7 millones

Oficinas dentales

Las prácticas dentales constituyen el 35% de los segmentos de clientes de Weave.

• Tamaño promedio de la práctica: 2-3 dentistas
• Total de los clientes del consultorio dental: 2.500
• Ingresos recurrentes anuales del segmento dental: $ 14.5 millones

Clínicas veterinarias

Weave atiende aproximadamente 1.750 prácticas veterinarias en todo el país.

Tipo clínico	Conteo de clientes	Penetración del mercado
Clínicas de animales pequeños	1,450	82%
Clínicas de práctica mixta	300	18%

Prácticas quiroprácticas

El segmento quiropráctico representa el 12% de la base total de clientes de Weave.

• Total de clientes quiroprácticos: 850
• Valor de suscripción anual promedio: $ 3,200
• Cobertura geográfica: 47 estados

Proveedores de atención médica especializada

Los proveedores de especialidades representan el 11% de los segmentos de clientes de Weave.

Tipo especializado	Número de clientes	Ingresos anuales promedio
Fisioterapia	450	$ 2.1 millones
Optometría	250	$ 1.3 millones
Dermatología	200	$ 1.1 millones

Weave Communications, Inc. (WEAV) - Modelo de negocio: Estructura de costos

Gastos de investigación y desarrollo

Para el año fiscal 2023, Weave Communications reportó gastos de I + D de $ 26.4 millones, lo que representa el 22.1% de los ingresos totales.

Año fiscal	Gastos de I + D	Porcentaje de ingresos
2023	$ 26.4 millones	22.1%
2022	$ 22.1 millones	20.3%

Costos de ventas y marketing

Los gastos de ventas y marketing para comunicaciones de tejido en 2023 totalizaron $ 48.7 millones, lo que representa el 40.8% de los ingresos totales.

• Personal del equipo de ventas: 187 empleados
• Inversión de pila de tecnología de marketing: $ 3.2 millones
• Costo de adquisición de clientes (CAC): $ 1,247 por cliente

Infraestructura en la nube y mantenimiento de tecnología

Los costos de infraestructura de tecnología para 2023 fueron de $ 15.6 millones, incluidos servicios en la nube, mantenimiento del centro de datos y licencias de software.

Componente de infraestructura	Costo anual
Servicios en la nube	$ 8.9 millones
Mantenimiento del centro de datos	$ 4.2 millones
Licencia de software	$ 2.5 millones

Atención al cliente y capacitación

Los gastos de atención al cliente en 2023 ascendieron a $ 12.3 millones, con un equipo de apoyo dedicado de 94 empleados.

• Tiempo de resolución de boletos de soporte promedio: 2.4 horas
• Canales de atención al cliente: teléfono, correo electrónico, chat en vivo
• Inversión del programa de capacitación: $ 1.6 millones

Salarios y beneficios de los empleados

La compensación total de los empleados para 2023 fue de $ 92.5 millones, que cubrió 542 empleados a tiempo completo.

Categoría de compensación	Cantidad
Salarios base	$ 68.3 millones
Bonificaciones	$ 12.7 millones
Beneficios y opciones sobre acciones	$ 11.5 millones

Weave Communications, Inc. (WEAV) - Modelo de negocios: flujos de ingresos

Tarifas de suscripción mensuales

A partir del cuarto trimestre de 2023, Weave Communications ofrece precios de suscripción mensuales escalonados:

Nivel	Precio mensual	Características
Basic	$ 79/mes	Herramientas de comunicación básicas
Profesional	$ 199/mes	Capacidades de integración avanzada
Empresa	$ 499/mes	Acceso completo a la plataforma

Modelo de licencia por usuario

Tarifas de cargos de comunicación de tejido por usuario de licencias con la siguiente estructura:

• Licencia individual de usuario: $ 25/usuario/mes
• Licencia de usuario del equipo: $ 40/usuario/mes
• Licencia de usuario empresarial: $ 75/usuario/mes

Servicios de implementación e incorporación

Precios de servicio de implementación:

Nivel de servicio	Costo	Servicios incluidos
Incorporación estándar	$2,500	Configuración básica del sistema
Incrustación premium	$5,000	Soporte de integración personalizada

Actualizaciones de características y módulos adicionales

Precios de actualización para módulos adicionales:

• Módulo de análisis avanzado: $ 199/mes
• Paquete de seguridad mejorado: $ 299/mes
• Herramientas de informes personalizados: $ 149/mes

Servicios profesionales y consultoría

Tasas de servicio de consultoría:

Tipo de servicio	Tarifa por hora	Compromiso mínimo
Consultoría técnica	$ 250/hora	4 horas
Aviso estratégico	$ 375/hora	6 horas

Weave Communications, Inc. (WEAV) - Canvas Business Model: Value Propositions

You're looking at the core reasons why healthcare practices choose Weave Communications, Inc. (WEAV) as of late 2025. These are the tangible results and capabilities driving their platform adoption.

All-in-one patient communication, engagement, and payments platform

• The platform connects the entire patient journey from the first phone call to the final invoice.
• Q3 2025 total revenue reached $61.3 million, up 17.1% year-over-year.
• Full-year 2025 revenue guidance was raised to a range of $238 million to $239 million.
• Non-GAAP Gross Margin hit a record high of 73.0% in Q3 2025.

AI-powered workflow automation for front-office staff

The integration of AI, particularly through acquired technology, is automating key front-office tasks. For example, one customer reported booking more than $320,000 in additional appointments in just 1 quarter, with 75% of those appointments scheduled without any staff involvement. This automation directly contributes to practice growth, as new patient volume increased by over 25% year-over-year for that customer. Furthermore, new AI features like Call Intelligence allow practices to extract actionable insights from call data through automated categorization and revenue opportunity identification.

Accelerating collections and reducing accounts receivable

Weave Communications seamlessly integrates billing and payment requests directly into communication workflows. This focus on streamlining the payment timeline supports practice profitability by reducing the time money sits in accounts receivable. The platform supports new payment features like surcharging and bulk payments, which saves time for multi-location practices by enabling multiple payment requests at once.

Unified communication (phone, text, email) from a single source

The platform consolidates phone, text, and email communications into one interface, which is crucial for standardizing workflows across small and medium-sized healthcare businesses. The company's strategy focuses on deepening customer reliance by nailing the workflows and ensuring authorized integrations with practice management software.

Improving patient experience and driving more 5-star reviews

Customer satisfaction metrics strongly validate the platform's impact on the patient experience. Weave ranked first in 23 categories in the G2 2025 Winter Report. Later in the year, the company ranked first in 34 categories in the G2's 2025 Summer Report, including leadership in the Grid for Patient Relationship Management (PRM) Software.

Here's a quick look at the key financial and operational metrics supporting these value propositions as of the third quarter of 2025:

Metric	Value (Q3 2025)	Comparison/Context
Total Revenue	$61.3 million	Up 17.1% year-over-year
Non-GAAP Gross Margin	73.0%	Up 50 basis points year-over-year
Free Cash Flow	$5.0 million	Up $1.5 million year-over-year
AI Automation Appointment Booking Impact	$320,000+	Additional appointments booked in 1 quarter by one customer
AI Automation Appointment Scheduling Rate	75%	Scheduled without staff involvement
G2 Leadership Categories	34	Ranked first in categories in the Summer 2025 Report

Weave Communications, Inc. (WEAV) - Canvas Business Model: Customer Relationships

You're running a small to mid-sized healthcare practice, and you need technology that just works, so you don't spend your day chasing down paperwork or missed calls. Weave Communications, Inc. (WEAV) structures its customer relationships to support this need through a mix of dedicated service and powerful self-sufficiency, which is key to their high retention rates.

The relationship model is clearly tiered, supporting their customer base of over 35,000 locations as of Q2 2025. The platform itself is designed to handle the day-to-day, but human touch remains available for critical or complex issues.

Dedicated customer success and support teams

Weave Communications, Inc. maintains dedicated support channels to help customers resolve issues quickly. For immediate software or phone problems, support is available via live chat or by calling 1-888-579-5668, with hours generally running Monday through Thursday from 6 am - 6 pm MST and Friday from 6 am - 5 pm MST. The company also uses customer feedback, such as G2 reviews, to understand and support specific, unique business needs. Furthermore, new features like the Service Issues Dashboard in November 2025 help practices pinpoint operational friction points like unresolved contact attempts or manager escalations, allowing for proactive internal fixes.

High-touch onboarding for complex integrations

While the platform is built for simplicity, the initial setup, especially for practices with complex needs or multi-location setups, requires a structured approach. Weave Communications, Inc. provides an Onboarding Checklist and dedicated video guides to navigate the setup process. For single-office locations, webinars are available to guide the initial stages of adoption. The focus is on getting the customer to realize value quickly, though some user feedback has noted that onboarding processes can sometimes be perceived as poorly managed.

Self-service SaaS platform for day-to-day use

The core of the relationship is the self-service nature of the fully redesigned, AI-powered platform. This allows staff to manage many operational aspects without needing to contact support. For instance, features like Visual Call Routing now let offices manage call flow directly in the app, removing the need to call Support for changes to routing setups. The platform facilitates millions of patient interactions monthly, and new dashboards help users measure the impact of their outreach, such as tracking how many missed call texts convert into scheduled appointments.

The platform's success in driving revenue-related actions is a key part of the ongoing relationship:

• 83% of Weave Communications, Inc. customers report collecting payments quicker with Weave Payments.
• The platform enables practices to automate tasks like appointment reminders, which is critical given no-show rates hover around 15%.
• AI features, like drafting responses to online reviews, help practices protect and enhance their reputation with minimal staff effort.

High gross revenue retention of approximately 90%

Weave Communications, Inc. maintains a top-tier gross revenue retention rate for SMB SaaS companies. For the third quarter of 2025, the Gross Revenue Retention (GRR) was 90%. This metric reflects the effect of customer terminations but excludes revenue expansion or contraction. This figure was consistent with the rate reported in Q2 2025.

Net revenue retention of 94-96% via upselling payments

The ability to grow revenue from the existing customer base is strong, driven by upselling features like payments. The Net Revenue Retention (NRR) rate for Q3 2025 was 94%, which follows the Q2 2025 NRR of 96%. This places the NRR in the stated range of 94-96%. The company explicitly links this expansion to deepening customer reliance on the platform and increasing their share of practice spend, often through the integration of payments workflows.

Here is a summary of the key 2025 retention metrics as of late in the year:

Metric	Q2 2025 Result	Q3 2025 Result	Relationship Implication
Gross Revenue Retention (GRR)	90%	90%	Low base churn; customers stay for core service.
Net Revenue Retention (NRR)	96%	94%	Strong net expansion driven by upselling, especially payments.
Customer Locations	Over 35,000	N/A	Scale of the relationship base.

Finance: draft 13-week cash view by Friday.

Weave Communications, Inc. (WEAV) - Canvas Business Model: Channels

You're looking at how Weave Communications, Inc. (WEAV) gets its platform-the integrated communications and payments system-into the hands of small and medium-sized healthcare practices. The channel strategy as of late 2025 is clearly multi-pronged, balancing direct, high-touch sales with scalable digital efforts, all while leaning heavily on the recent TrueLark acquisition to boost mid-market and multi-location reach.

The company's total customer base stood at over 35,000 locations as of the second quarter of 2025. This scale is supported by a sales and marketing spend that, in Q2 2025, hit $23.2 million non-GAAP, representing 40% of that quarter's revenue. That's a significant investment to fuel the engine. Honestly, the real test is how efficiently that spend translates into new logos.

Here's a breakdown of the primary channels Weave Communications, Inc. uses to connect with its customer segments:

• Direct sales force targeting specific healthcare verticals
• Digital marketing and inbound lead generation
• Strategic partnerships and co-selling with industry vendors
• Industry events and trade shows (e.g., dental, optometry)
• Referral programs from existing customers

The focus on specific verticals is key, especially as the company expands beyond its core dental base. The specialty medical segment, for instance, marked a record quarter in Q2 2025 and is now the second largest by customer count as of Q3 2025. Management acknowledged that when entering new verticals, it is typical to see higher churn and lower average sales prices initially.

The direct sales team is clearly being leveraged for higher-value targets, evidenced by the accelerated hiring in Q2 2025 to push mid-market and specialty medical expansion. The Chief Executive Officer noted that the mid-market customer acquisition cost (CAC) is 'actually terrific. And lower than some of our other channels.' That suggests the direct sales force is finding better efficiency there compared to other segments. New customer acquisition in Q1 2025 was particularly strong in Specialty Medical, showing the direct sales channel is adapting its approach.

Digital marketing and inbound lead generation support the direct sales effort, creating a pipeline that feeds the field reps. The company's overall growth is supported by this inbound flow, which is crucial for maintaining the revenue growth rate that hit 17.1% year-over-year in Q3 2025. While specific digital marketing spend breakdown isn't public, the overall Sales and Marketing ratio gives you the scale of investment in demand creation.

Strategic partnerships and co-selling are gaining traction, particularly through deeper platform integrations. The acquisition of TrueLark in May 2025 is a major channel enhancer, as its momentum in multi-location healthcare is highly complementary to Weave Communications, Inc.'s distribution model. Furthermore, new authorized integrations, such as with Ortho2Edge for orthodontics and IDEXX Neo for veterinary clinics, expand the addressable market by connecting to thousands of new locations. These integrations act as a powerful co-selling channel by embedding Weave into the practice's existing workflow.

The following table summarizes the primary customer segments and the associated channel performance metrics we have for late 2025:

Customer Segment Focus	Primary Channel Focus	Key Metric (Latest Available)	Associated Financial/Volume Data
Dental & Optometry (Core)	Direct Sales, Partnerships	Gross Revenue Retention (GRR): 90% (Q3 2025)	Maintained strong base revenue stream.
Specialty Medical (Growth)	Direct Sales (Accelerated Hiring)	Customer Base Growth: Record quarter in Q2 2025	New patient volume increased over 25% year-over-year in one quarter due to automation features.
Mid-Market (Multi-Location)	Direct Sales, TrueLark Co-selling	Customer Acquisition Cost (CAC): Described as 'lower than some of our other channels'	Two multi-site physical therapy MSOs signed in Q2 2025, covering 70 clinic locations.
Existing Customer Base (Upsell)	Product/Feature Adoption (Inbound/Upsell)	Net Revenue Retention (NRR): 94% (Q3 2025)	Payments revenue grew at more than twice the total revenue growth rate in Q3 2025.

Industry events and trade shows remain a necessary touchpoint, especially for establishing presence in new sub-verticals within specialty medical. While specific event ROI isn't quantified, the company's platform is recognized, having been ranked first in 34 categories per the G2 summer 2025 report, which aids in lead quality at these venues.

Referral programs from existing customers are implicitly measured by retention rates. The Gross Revenue Retention (GRR) holding steady at 90% in Q3 2025 is top-tier for SMB SaaS, suggesting the core product delivers enough value to prevent base churn. However, the Net Revenue Retention (NRR) softening to 94% in Q3 2025 (down from 96% in Q2 2025) indicates that while the base is sticky, the rate of upselling, which often relies on referrals or strong customer success interactions, has slightly moderated after lapping a prior price increase.

The strategy is clearly shifting to deepen customer reliance on Weave Communications, Inc. and expand the share of practice spend, which is the ultimate goal of all these channel activities combined. Finance: draft 13-week cash view by Friday.

Weave Communications, Inc. (WEAV) - Canvas Business Model: Customer Segments

You're looking at the core of Weave Communications, Inc. (WEAV)'s value capture-who they serve right now, late in fiscal 2025. Their entire model hinges on being the single platform for small and medium-sized healthcare businesses (SMBs) to manage patient engagement and payments. As of the second quarter of 2025, the platform supported over 35,000 locations.

The customer base is segmented by practice type, reflecting both historical strength and strategic expansion areas. Here's a quick look at the scale and opportunity within these segments:

Customer Segment Focus	Metric	Value as of Late 2025
Total Locations Served	Customer Locations (Q2 2025)	Over 35,000
Core Market TAM	Dental, Optometry, Veterinary (US)	$3 billion
Expanded Medical TAM	Select Specialty Medical Verticals (US)	$5 billion
Total Addressable Market	All US Medical Verticals	$10 billion

The historical core remains vital, but the growth story is shifting. You can see the clear progression in their focus areas:

• Small and medium-sized healthcare practices (SMBs)
• Dental, Optometry, and Veterinary clinics (historical core)
• Expanding Specialty Medical verticals (e.g., Physical Therapy, MedSpa)
• Multi-location practices (DSOs/MSOs) in the mid-market

Dental, Optometry, and Veterinary clinics are the foundation. These are the practices that need to automate appointment reminders, manage online reputation, and streamline payment collections without hiring extra front-office staff. Their continued performance is key, though the Specialty Medical segment is now outpacing them in growth rate.

The Expanding Specialty Medical verticals are where the company is seeing accelerated momentum. In fact, by Q2 2025, this segment had grown to become the second-largest by customer count. The company highlighted strong subvertical growth in areas like medical aesthetics and primary care during Q2 2025. This expansion is supported by new integrations, such as with Ortho2 Edge for orthodontics.

For the Multi-location practices (DSOs/MSOs), Weave Communications, Inc. is making targeted inroads into the mid-market. You saw two multisite physical therapy MSOs sign on in Q2 2025 alone, collectively covering 70 clinic locations. The introduction of features like bulk payments is specifically designed to save time for these larger operations by enabling multiple payment requests at once.

Geographically, the focus is clearly on the US and Canada-based healthcare providers, though the disclosed market sizing data centers on the US. The US core market alone represents a $3 billion Total Addressable Market (TAM), which grows to $5 billion when including select specialty medical verticals. If they capture the entire US medical vertical TAM, that number hits $10 billion. If onboarding takes 14+ days, churn risk rises, so speed in these new markets is defintely important.

Finance: draft 13-week cash view by Friday.

Weave Communications, Inc. (WEAV) - Canvas Business Model: Cost Structure

You're looking at the expense side of the Weave Communications, Inc. model as of late 2025, based on the latest reported figures from the second quarter ending June 30, 2025. The total revenue for Q2 2025 was $58.5 million.

The cost structure is heavily weighted toward acquiring and supporting the customer base, which is typical for a high-growth SaaS platform. Here is a breakdown of the major operating expense categories for Q2 2025, using non-GAAP figures where percentages were explicitly tied to them:

Cost Component	Q2 2025 Dollar Amount (Approximate)	Percentage of Q2 2025 Revenue
Sales and Marketing Expenses	$23.2 million	40%
Research and Development Costs	$8.9 million	15%
General and Administrative Expenses	$10.1 million	17%

The total Cost of Revenue, based on the GAAP gross margin of 71.7% for Q2 2025, translates to approximately $16.56 million.

Cost of Revenue includes the expenses for platform hosting and the related costs for phone hardware. The company notes that revenue from phone hardware, recognized over the subscription period as embedded lease revenue, has associated costs that primarily represent depreciation. Furthermore, the variable cost for providing phone hardware and initial onboarding assistance has historically exceeded the related revenue, resulting in negative gross profit for those specific elements.

Personnel costs are a significant driver across the operating expenses, particularly within the growth-focused areas. You can see the direct dollar impact of the engineering, sales, and support teams reflected in the following major buckets:

• Sales personnel costs are embedded within the Sales and Marketing Expenses of $23.2 million for Q2 2025.
• Engineering personnel costs are a primary driver of the Research and Development Costs, totaling $8.9 million for Q2 2025.
• Support team costs are generally allocated within Cost of Revenue or General and Administrative Expenses, though specific dollar segmentation isn't explicitly provided outside the main operating expense lines.

The General and Administrative Expenses for Q2 2025 were $10.1 million.

Finance: draft 13-week cash view by Friday.

Weave Communications, Inc. (WEAV) - Canvas Business Model: Revenue Streams

You're looking at the core money-makers for Weave Communications, Inc. (WEAV) as of late 2025. The business is heavily weighted toward recurring software revenue, which is what investors like to see for predictability.

The majority of the money comes from the core SaaS platform. For the first quarter ended March 31, 2025, recurring subscription fees accounted for approximately 91% of total revenue. Considering Q1 2025 total revenue was $55.8 million, this means subscription fees generated roughly $50.78 million in that quarter alone.

Payment processing revenue, which comes from transaction fees, is a key growth driver within that recurring base. In Q1 2025, payments revenue grew at more than twice the rate of total revenue, which itself grew 18.3% year-over-year. The company's trailing twelve-month (TTM) subscription and payment processing revenue reached $217 million as of Q2 2025.

Here is a look at the official full-year financial expectations Weave Communications, Inc. provided based on their Q3 2025 results:

Financial Metric	Guidance Range
Full-Year 2025 Revenue Guidance	$238 million to $239 million
Full-Year 2025 Non-GAAP Operating Income Guidance	$3.3 million to $4.3 million

The company also generates revenue from hardware sales and professional services, though these components are less dominant than the subscription and payments streams. The onboarding and phone hardware segments, for instance, operated at negative gross margins in Q1 2025, suggesting these are treated as customer acquisition tools rather than primary profit centers.

The revenue mix can be broken down by its primary sources:

• Recurring subscription fees (core SaaS)
• Payment processing revenue (transaction fees)
• Revenue from hardware sales (ancillary/acquisition tool)
• Revenue from professional services

For context on the scale of the business, Q3 2025 revenue hit $61.3 million, and the TTM revenue as of that period was $229.79 million.

Finance: review the impact of the negative gross margin on hardware sales against the $3.3 million to $4.3 million non-GAAP operating income guidance by next Tuesday.