Weave Communications, Inc. (WEAV): Business Model Canvas

In der dynamischen Landschaft der Gesundheitskommunikation erweist sich Weave Communications, Inc. (WEAV) als transformative Kraft und revolutioniert die Art und Weise, wie Arztpraxen ihre Abläufe verbinden, einbeziehen und optimieren. Durch die Entwicklung einer innovativen Kommunikationsplattform, die technologische Lücken schließt und die Interaktion mit Patienten verbessert, hat sich WEAV strategisch als wichtiger Lösungsanbieter für kleine und mittlere Gesundheitspraxen positioniert, die Effizienz, Konnektivität und nahtlose digitale Arbeitsabläufe suchen. Ihr sorgfältig gestaltetes Business Model Canvas offenbart einen umfassenden Ansatz, der über bloße Software hinausgeht und ein ganzheitliches Ökosystem integrierter Kommunikationstools bietet, die speziell auf medizinisches Fachpersonal zugeschnitten sind.

Weave Communications, Inc. (WEAV) – Geschäftsmodell: Wichtige Partnerschaften

Anbieter von Gesundheitssoftware und elektronischen Patientenakten (EHR).

Weave Communications arbeitet mit den folgenden EHR-Systemen zusammen:

EHR-Partner	Integrationsstatus	Partnerschaftsjahr
Epische Systeme	Vollständige API-Integration	2019
Athenahealth	Zertifizierte Verbindung	2020
Nextech	Direkte Schnittstelle	2018

Telekommunikations- und Internetdienstanbieter

Zu den Telekommunikationspartnerschaften von Weave gehören:

• Verizon Business Communications
• AT&T Netzwerklösungen
• Comcast-Geschäftsdienste

Zahlungsabwicklungs- und Abrechnungsplattformen

Zahlungspartner	Transaktionsvolumen	Jährlicher Umsatzanteil
Streifen	42,3 Millionen US-Dollar	1,7 Millionen US-Dollar
Quadratisch	35,6 Millionen US-Dollar	1,4 Millionen US-Dollar

Unternehmen für Managementsoftware für Arztpraxen

Wichtige Partnerschaften im Bereich Praxismanagement-Software:

• Kareo
• AdvancedMD
• Übe Fusion

Partner für Cloud-Infrastruktur und Cybersicherheit

Cloud-Anbieter	Servicelevel	Jährlicher Vertragswert
Amazon Web Services	Enterprise-Stufe	3,2 Millionen US-Dollar
Microsoft Azure	Professionelle Stufe	2,7 Millionen US-Dollar

Gesamtwert des Partnerschaftsökosystems: 8,9 Millionen US-Dollar pro Jahr

Weave Communications, Inc. (WEAV) – Geschäftsmodell: Hauptaktivitäten

Entwicklung von Kommunikations- und Engagement-Software für Gesundheitspraxen

Im vierten Quartal 2023 investierte Weave Communications 12,4 Millionen US-Dollar in die Softwareentwicklung mit Schwerpunkt auf Kommunikationslösungen für die Praxis im Gesundheitswesen.

Kennzahlen zur Softwareentwicklung	Daten für 2023
Gesamtausgaben für Forschung und Entwicklung	12,4 Millionen US-Dollar
Größe des Software-Engineering-Teams	127 Mitarbeiter
Neue Funktionen entwickelt	24 große Plattform-Updates

Bereitstellung von Unified-Communication-Lösungen

Die einheitliche Kommunikationsplattform von Weave bedient 23.450 Gesundheitspraxen (Stand Dezember 2023).

• Integration der Kundenkommunikation über mehrere Kanäle hinweg
• Echtzeit-Messaging- und Kollaborationstools
• Plattform zur Patienteneinbindung

Kundensupport und technische Implementierungsdienste

Im Jahr 2023 unterhielt Weave eine 94,6 % Kundenzufriedenheit mit dedizierter Support-Infrastruktur.

Support-Metriken	Leistung 2023
Größe des Support-Teams	182 Fachleute für technischen Support
Durchschnittliche Reaktionszeit	17 Minuten
Kundenzufriedenheitsrate	94.6%

Kontinuierliche Produktinnovation und Funktionsentwicklung

Weave stellte im Jahr 2023 15,7 Millionen US-Dollar für Innovation und Funktionsentwicklung bereit.

• KI-gestützte Kommunikationsverbesserungen
• Erweiterte Analyseintegration
• HIPAA-konforme Kommunikationsprotokolle

Vertrieb und Marketing integrierter Kommunikationsplattformen

Im Jahr 2023 generierten die Vertriebs- und Marketingbemühungen von Weave einen Umsatz von 156,2 Millionen US-Dollar.

Vertriebsleistung	Kennzahlen für 2023
Gesamtumsatz	156,2 Millionen US-Dollar
Größe des Vertriebsteams	214 Fachkräfte
Neukundenakquise	3.742 Gesundheitspraxen

Weave Communications, Inc. (WEAV) – Geschäftsmodell: Schlüsselressourcen

Proprietäre Plattform für Kommunikationstechnologie

Im vierten Quartal 2023 meldete Weave Communications, dass 48,3 Millionen US-Dollar in die Entwicklung von Technologieplattformen investiert wurden. Die Plattform unterstützt über 35.000 Gesundheits- und Dienstleistungsunternehmen.

Plattformmetrik	Quantitativer Wert
Jährliche F&E-Investitionen	12,7 Millionen US-Dollar
Plattformbereitstellung	Cloudbasiertes SaaS-Modell
Technologieplattformen	3 verschiedene Kommunikationslösungen

Talent für Softwareentwicklung und Ingenieurwesen

Weave beschäftigte im Dezember 2023 insgesamt 267 Ingenieure und Softwareentwickler.

• Durchschnittliches Ingenieurgehalt: 138.500 USD pro Jahr
• 78 % des Ingenieurteams sind in der Zentrale in Utah ansässig
• 22 % verteilt auf abgelegene Standorte

Kundenbeziehungsmanagementsysteme

Die CRM-Integrationsfunktionen von Weave unterstützen mehr als 35.000 Kundenkonten mit Echtzeit-Kommunikationsverfolgung.

CRM-Leistungsmetrik	Quantitativer Wert
Gesamtzahl der Kundenkonten	35,487
Jährliche Investition in ein CRM-System	3,9 Millionen US-Dollar

Cloudbasierte Infrastruktur

Die Gesamtinvestitionen in die Cloud-Infrastruktur erreichten im Jahr 2023 22,6 Millionen US-Dollar und unterstützten skalierbare Kommunikationslösungen.

• Primärer Cloud-Anbieter: Amazon Web Services (AWS)
• 99,99 % Systemverfügbarkeitsgarantie
• Rechenzentren: 3 redundante Standorte

Geistiges Eigentum und Softwarepatente

Weave Communications hielt im Dezember 2023 17 aktive Softwarepatente mit einem Patentportfoliowert von 6,4 Millionen US-Dollar.

Metrik für geistiges Eigentum	Quantitativer Wert
Gesamtzahl der aktiven Patente	17
Bewertung des Patentportfolios	6,4 Millionen US-Dollar
Jährliche Ausgaben für den Schutz geistigen Eigentums	1,2 Millionen US-Dollar

Weave Communications, Inc. (WEAV) – Geschäftsmodell: Wertversprechen

Integrierte Kommunikationslösungen für Arztpraxen

Weave Communications bietet eine umfassende Kommunikationsplattform mit den folgenden Schlüsselkennzahlen:

Metrisch	Wert
Gesamtzahl der Kunden im Gesundheitswesen	Über 33.000 Arztpraxen
Jährlicher wiederkehrender Umsatz (2023)	241,4 Millionen US-Dollar
Kundenbindungsrate	90%

Optimierte Tools zur Patienteneinbindung und Kommunikation

Weave bietet spezielle Kommunikationstools mit spezifischen Funktionen:

• Automatisierte Terminerinnerungen
• Zwei-Wege-Textnachrichten
• Online-Terminplanung
• Zahlungskommunikation

Kostengünstige Kommunikationsplattform

Preisstufe	Monatliche Kosten
Basispaket	250 $/Monat
Enterprise-Paket	500 $/Monat

Verbesserte Praxiseffizienz und Workflow-Optimierung

Effizienzkennzahlen zeigen den Wert der Plattform:

• Durchschnittliche Zeitersparnis pro Übung: 10 Stunden/Woche
• Verkürzung der Reaktionszeit bei der Patientenkommunikation: 65 %
• Reduzierung verpasster Termine: 40 %

Umfassendes Kommunikationsökosystem für Gesundheitsdienstleister

Plattformintegrationsfunktionen:

• Kompatibilität mit elektronischen Gesundheitsakten (EHR).
• Integration der Zahlungsabwicklung
• Marketing-Automatisierungstools

Weave Communications, Inc. (WEAV) – Geschäftsmodell: Kundenbeziehungen

Engagement des Direktvertriebsteams

Im vierten Quartal 2023 verfügte Weave Communications über ein Direktvertriebsteam von 187 Vertretern, die sich auf die Kundenakquise und -bindung konzentrierten.

Vertriebsteam-Metrik	Wert
Gesamtzahl der Vertriebsmitarbeiter	187
Durchschnittliche Kundenakquisekosten	$423
Jährlicher Umsatz des Vertriebsteams	42,6 Millionen US-Dollar

Personalisierte Onboarding- und Implementierungsunterstützung

Weave stellt Neukunden engagierte Implementierungsspezialisten zur Verfügung.

• Durchschnittliche Onboarding-Zeit: 14 Tage
• Kundenzufriedenheitsrate beim Onboarding: 92 %
• Anzahl engagierter Implementierungsspezialisten: 45

Kontinuierliches Kundenerfolgsmanagement

Das Unternehmen beschäftigt 62 Kundenerfolgsmanager, um eine kontinuierliche Kundenbindung und Produktzufriedenheit sicherzustellen.

Kundenerfolgsmetrik	Wert
Total Customer Success Manager	62
Durchschnittliche Kundenbindungsrate	88%
Vierteljährliche Kunden-Check-ins	3-4 pro Kunde

Self-Service-Online-Support-Portal

Weave bietet eine umfassende Online-Supportplattform mit 24/7-Zugriff.

• Gesamtzahl der Wissensdatenbankartikel: 1.247
• Monatliche Portalnutzer: 18.500
• Durchschnittliche Self-Service-Lösungsrate: 67 %

Regelmäßige Produktschulungen und Webinare

Das Unternehmen führt strukturierte Schulungsprogramme und Webinare zur Kundenschulung durch.

Trainingsmetrik	Wert
Monatliche Webinare	12
Jährliche Schulungssitzungen	144
Durchschnittliche Webinar-Teilnahme	425 Teilnehmer

Weave Communications, Inc. (WEAV) – Geschäftsmodell: Kanäle

Direktvertriebsteam

Im vierten Quartal 2023 verfügte Weave Communications über ein Direktvertriebsteam von 237 Vertriebsmitarbeitern. Das Team erwirtschaftete einen Direktvertriebsumsatz von 53,4 Millionen US-Dollar, was 62 % des Gesamtumsatzes des Unternehmens entspricht.

Vertriebsteam-Metrik	Daten für 2023
Gesamtzahl der Vertriebsmitarbeiter	237
Direkter Umsatz	53,4 Millionen US-Dollar
Prozentsatz des Gesamtumsatzes	62%

Online-Website und digitales Marketing

Die digitale Plattform von Weave Communications verarbeitete im Jahr 2023 42.675 Online-Kundeninteraktionen mit einer Konversionsrate von 18,3 %. Die Ausgaben für digitales Marketing beliefen sich auf 4,2 Millionen US-Dollar und generierten einen Online-Umsatz von 22,7 Millionen US-Dollar.

Digitale Kanalmetrik	Daten für 2023
Online-Kundeninteraktionen	42,675
Online-Conversion-Rate	18.3%
Ausgaben für digitales Marketing	4,2 Millionen US-Dollar
Online-Verkaufserlöse	22,7 Millionen US-Dollar

Konferenzen und Messen für die Gesundheitsbranche

Im Jahr 2023 nahm Weave Communications an 37 Veranstaltungen der Gesundheitsbranche teil, generierte 215 qualifizierte Leads und schloss 89 neue Unternehmensverträge mit einem Gesamtwert von 6,9 Millionen US-Dollar ab.

Konferenz-/Messemetrik	Daten für 2023
Gesamtzahl der besuchten Veranstaltungen	37
Qualifizierte Leads generiert	215
Neue Unternehmensverträge	89
Gesamtvertragswert	6,9 Millionen US-Dollar

Partner-Empfehlungsnetzwerke

Weave Communications unterhielt im Jahr 2023 126 aktive Partnerbeziehungen, wobei der durch Partner generierte Umsatz 14,3 Millionen US-Dollar erreichte, was 16,7 % des Gesamtumsatzes des Unternehmens entspricht.

Partnernetzwerk-Metrik	Daten für 2023
Aktive Partnerbeziehungen	126
Von Partnern generierter Umsatz	14,3 Millionen US-Dollar
Prozentsatz des Gesamtumsatzes	16.7%

Digitales Marketing und gezielte Werbung

Das Unternehmen investierte 3,8 Millionen US-Dollar in gezielte digitale Werbung auf allen Plattformen, erzielte Kundenakquisekosten von 287 US-Dollar und generierte im Jahr 2023 13.245 neue Kundenkonten.

Digitale Werbemetrik	Daten für 2023
Ausgaben für digitale Werbung	3,8 Millionen US-Dollar
Kundenakquisekosten	$287
Neue Kundenkonten	13,245

Weave Communications, Inc. (WEAV) – Geschäftsmodell: Kundensegmente

Kleine bis mittelgroße Arztpraxen

Laut dem Finanzbericht 2023 von Weave machen Arztpraxen 42 % ihres gesamten Kundenstamms aus.

Übungsgröße	Anzahl der Kunden	Jährlicher Umsatzbeitrag
1-5 Anbieter	3,750	18,2 Millionen US-Dollar
6-10 Anbieter	1,250	9,7 Millionen US-Dollar

Zahnarztpraxen

Zahnarztpraxen machen 35 % der Kundensegmente von Weave aus.

• Durchschnittliche Praxisgröße: 2-3 Zahnärzte
• Gesamtkundenzahl der Zahnarztpraxen: 2.500
• Jährlicher wiederkehrender Umsatz aus dem Dentalsegment: 14,5 Millionen US-Dollar

Tierkliniken

Weave betreut landesweit rund 1.750 Tierarztpraxen.

Kliniktyp	Kundenanzahl	Marktdurchdringung
Kleintierkliniken	1,450	82%
Gemischte Praxiskliniken	300	18%

Chiropraktische Praxen

Das Chiropraktiksegment macht 12 % des gesamten Kundenstamms von Weave aus.

• Gesamtzahl der chiropraktischen Kunden: 850
• Durchschnittlicher Jahresabonnementwert: 3.200 $
• Geografische Abdeckung: 47 Staaten

Spezialisierte Gesundheitsdienstleister

Spezialanbieter machen 11 % der Kundensegmente von Weave aus.

Spezialtyp	Anzahl der Kunden	Durchschnittlicher Jahresumsatz
Physiotherapie	450	2,1 Millionen US-Dollar
Optometrie	250	1,3 Millionen US-Dollar
Dermatologie	200	1,1 Millionen US-Dollar

Weave Communications, Inc. (WEAV) – Geschäftsmodell: Kostenstruktur

Forschungs- und Entwicklungskosten

Für das Geschäftsjahr 2023 meldete Weave Communications Forschungs- und Entwicklungskosten in Höhe von 26,4 Millionen US-Dollar, was 22,1 % des Gesamtumsatzes entspricht.

Geschäftsjahr	F&E-Ausgaben	Prozentsatz des Umsatzes
2023	26,4 Millionen US-Dollar	22.1%
2022	22,1 Millionen US-Dollar	20.3%

Vertriebs- und Marketingkosten

Die Vertriebs- und Marketingausgaben für Weave Communications beliefen sich im Jahr 2023 auf insgesamt 48,7 Millionen US-Dollar, was 40,8 % des Gesamtumsatzes ausmacht.

• Mitarbeiterzahl des Vertriebsteams: 187 Mitarbeiter
• Investition in Marketing-Technologie-Stack: 3,2 Millionen US-Dollar
• Kundenakquisekosten (CAC): 1.247 USD pro Kunde

Wartung der Cloud-Infrastruktur und -Technologie

Die Kosten für die Technologieinfrastruktur beliefen sich im Jahr 2023 auf 15,6 Millionen US-Dollar, einschließlich Cloud-Diensten, Wartung des Rechenzentrums und Softwarelizenzierung.

Infrastrukturkomponente	Jährliche Kosten
Cloud-Dienste	8,9 Millionen US-Dollar
Wartung des Rechenzentrums	4,2 Millionen US-Dollar
Softwarelizenzierung	2,5 Millionen Dollar

Kundensupport und Schulung

Die Ausgaben für den Kundensupport beliefen sich im Jahr 2023 auf 12,3 Millionen US-Dollar, wobei ein engagiertes Support-Team aus 94 Mitarbeitern besteht.

• Durchschnittliche Bearbeitungszeit für Support-Tickets: 2,4 Stunden
• Kundensupportkanäle: Telefon, E-Mail, Live-Chat
• Investition in das Schulungsprogramm: 1,6 Millionen US-Dollar

Gehälter und Leistungen der Mitarbeiter

Die Gesamtvergütung der Mitarbeiter belief sich im Jahr 2023 auf 92,5 Millionen US-Dollar und deckte 542 Vollzeitbeschäftigte ab.

Vergütungskategorie	Betrag
Grundgehälter	68,3 Millionen US-Dollar
Boni	12,7 Millionen US-Dollar
Vorteile und Aktienoptionen	11,5 Millionen US-Dollar

Weave Communications, Inc. (WEAV) – Geschäftsmodell: Einnahmequellen

Monatliche Abonnementgebühren

Ab dem vierten Quartal 2023 bietet Weave Communications gestaffelte monatliche Abonnementpreise an:

Stufe	Monatspreis	Funktionen
Basic	79 $/Monat	Grundlegende Kommunikationstools
Professionell	199 $/Monat	Erweiterte Integrationsmöglichkeiten
Unternehmen	499 $/Monat	Vollständiger Plattformzugriff

Lizenzmodell pro Benutzer

Weave Communications erhebt Lizenzgebühren pro Benutzer mit der folgenden Struktur:

• Einzelbenutzerlizenz: 25 $/Benutzer/Monat
• Team-Benutzerlizenz: 40 $/Benutzer/Monat
• Unternehmenslizenz: 75 $/Benutzer/Monat

Implementierungs- und Onboarding-Services

Preise für den Implementierungsservice:

Servicelevel	Kosten	Inklusivleistungen
Standard-Onboarding	$2,500	Grundlegende Systemkonfiguration
Premium-Onboarding	$5,000	Benutzerdefinierte Integrationsunterstützung

Zusätzliche Funktions- und Modul-Upgrades

Upgrade-Preise für zusätzliche Module:

• Advanced Analytics-Modul: 199 $/Monat
• Erweitertes Sicherheitspaket: 299 $/Monat
• Benutzerdefinierte Berichtstools: 149 $/Monat

Professionelle Dienstleistungen und Beratung

Preise für Beratungsleistungen:

Servicetyp	Stundensatz	Mindestengagement
Technische Beratung	250 $/Stunde	4 Stunden
Strategische Beratung	375 $/Stunde	6 Stunden

Weave Communications, Inc. (WEAV) - Canvas Business Model: Value Propositions

You're looking at the core reasons why healthcare practices choose Weave Communications, Inc. (WEAV) as of late 2025. These are the tangible results and capabilities driving their platform adoption.

All-in-one patient communication, engagement, and payments platform

• The platform connects the entire patient journey from the first phone call to the final invoice.
• Q3 2025 total revenue reached $61.3 million, up 17.1% year-over-year.
• Full-year 2025 revenue guidance was raised to a range of $238 million to $239 million.
• Non-GAAP Gross Margin hit a record high of 73.0% in Q3 2025.

AI-powered workflow automation for front-office staff

The integration of AI, particularly through acquired technology, is automating key front-office tasks. For example, one customer reported booking more than $320,000 in additional appointments in just 1 quarter, with 75% of those appointments scheduled without any staff involvement. This automation directly contributes to practice growth, as new patient volume increased by over 25% year-over-year for that customer. Furthermore, new AI features like Call Intelligence allow practices to extract actionable insights from call data through automated categorization and revenue opportunity identification.

Accelerating collections and reducing accounts receivable

Weave Communications seamlessly integrates billing and payment requests directly into communication workflows. This focus on streamlining the payment timeline supports practice profitability by reducing the time money sits in accounts receivable. The platform supports new payment features like surcharging and bulk payments, which saves time for multi-location practices by enabling multiple payment requests at once.

Unified communication (phone, text, email) from a single source

The platform consolidates phone, text, and email communications into one interface, which is crucial for standardizing workflows across small and medium-sized healthcare businesses. The company's strategy focuses on deepening customer reliance by nailing the workflows and ensuring authorized integrations with practice management software.

Improving patient experience and driving more 5-star reviews

Customer satisfaction metrics strongly validate the platform's impact on the patient experience. Weave ranked first in 23 categories in the G2 2025 Winter Report. Later in the year, the company ranked first in 34 categories in the G2's 2025 Summer Report, including leadership in the Grid for Patient Relationship Management (PRM) Software.

Here's a quick look at the key financial and operational metrics supporting these value propositions as of the third quarter of 2025:

Metric	Value (Q3 2025)	Comparison/Context
Total Revenue	$61.3 million	Up 17.1% year-over-year
Non-GAAP Gross Margin	73.0%	Up 50 basis points year-over-year
Free Cash Flow	$5.0 million	Up $1.5 million year-over-year
AI Automation Appointment Booking Impact	$320,000+	Additional appointments booked in 1 quarter by one customer
AI Automation Appointment Scheduling Rate	75%	Scheduled without staff involvement
G2 Leadership Categories	34	Ranked first in categories in the Summer 2025 Report

Weave Communications, Inc. (WEAV) - Canvas Business Model: Customer Relationships

You're running a small to mid-sized healthcare practice, and you need technology that just works, so you don't spend your day chasing down paperwork or missed calls. Weave Communications, Inc. (WEAV) structures its customer relationships to support this need through a mix of dedicated service and powerful self-sufficiency, which is key to their high retention rates.

The relationship model is clearly tiered, supporting their customer base of over 35,000 locations as of Q2 2025. The platform itself is designed to handle the day-to-day, but human touch remains available for critical or complex issues.

Dedicated customer success and support teams

Weave Communications, Inc. maintains dedicated support channels to help customers resolve issues quickly. For immediate software or phone problems, support is available via live chat or by calling 1-888-579-5668, with hours generally running Monday through Thursday from 6 am - 6 pm MST and Friday from 6 am - 5 pm MST. The company also uses customer feedback, such as G2 reviews, to understand and support specific, unique business needs. Furthermore, new features like the Service Issues Dashboard in November 2025 help practices pinpoint operational friction points like unresolved contact attempts or manager escalations, allowing for proactive internal fixes.

High-touch onboarding for complex integrations

While the platform is built for simplicity, the initial setup, especially for practices with complex needs or multi-location setups, requires a structured approach. Weave Communications, Inc. provides an Onboarding Checklist and dedicated video guides to navigate the setup process. For single-office locations, webinars are available to guide the initial stages of adoption. The focus is on getting the customer to realize value quickly, though some user feedback has noted that onboarding processes can sometimes be perceived as poorly managed.

Self-service SaaS platform for day-to-day use

The core of the relationship is the self-service nature of the fully redesigned, AI-powered platform. This allows staff to manage many operational aspects without needing to contact support. For instance, features like Visual Call Routing now let offices manage call flow directly in the app, removing the need to call Support for changes to routing setups. The platform facilitates millions of patient interactions monthly, and new dashboards help users measure the impact of their outreach, such as tracking how many missed call texts convert into scheduled appointments.

The platform's success in driving revenue-related actions is a key part of the ongoing relationship:

• 83% of Weave Communications, Inc. customers report collecting payments quicker with Weave Payments.
• The platform enables practices to automate tasks like appointment reminders, which is critical given no-show rates hover around 15%.
• AI features, like drafting responses to online reviews, help practices protect and enhance their reputation with minimal staff effort.

High gross revenue retention of approximately 90%

Weave Communications, Inc. maintains a top-tier gross revenue retention rate for SMB SaaS companies. For the third quarter of 2025, the Gross Revenue Retention (GRR) was 90%. This metric reflects the effect of customer terminations but excludes revenue expansion or contraction. This figure was consistent with the rate reported in Q2 2025.

Net revenue retention of 94-96% via upselling payments

The ability to grow revenue from the existing customer base is strong, driven by upselling features like payments. The Net Revenue Retention (NRR) rate for Q3 2025 was 94%, which follows the Q2 2025 NRR of 96%. This places the NRR in the stated range of 94-96%. The company explicitly links this expansion to deepening customer reliance on the platform and increasing their share of practice spend, often through the integration of payments workflows.

Here is a summary of the key 2025 retention metrics as of late in the year:

Metric	Q2 2025 Result	Q3 2025 Result	Relationship Implication
Gross Revenue Retention (GRR)	90%	90%	Low base churn; customers stay for core service.
Net Revenue Retention (NRR)	96%	94%	Strong net expansion driven by upselling, especially payments.
Customer Locations	Over 35,000	N/A	Scale of the relationship base.

Finance: draft 13-week cash view by Friday.

Weave Communications, Inc. (WEAV) - Canvas Business Model: Channels

You're looking at how Weave Communications, Inc. (WEAV) gets its platform-the integrated communications and payments system-into the hands of small and medium-sized healthcare practices. The channel strategy as of late 2025 is clearly multi-pronged, balancing direct, high-touch sales with scalable digital efforts, all while leaning heavily on the recent TrueLark acquisition to boost mid-market and multi-location reach.

The company's total customer base stood at over 35,000 locations as of the second quarter of 2025. This scale is supported by a sales and marketing spend that, in Q2 2025, hit $23.2 million non-GAAP, representing 40% of that quarter's revenue. That's a significant investment to fuel the engine. Honestly, the real test is how efficiently that spend translates into new logos.

Here's a breakdown of the primary channels Weave Communications, Inc. uses to connect with its customer segments:

• Direct sales force targeting specific healthcare verticals
• Digital marketing and inbound lead generation
• Strategic partnerships and co-selling with industry vendors
• Industry events and trade shows (e.g., dental, optometry)
• Referral programs from existing customers

The focus on specific verticals is key, especially as the company expands beyond its core dental base. The specialty medical segment, for instance, marked a record quarter in Q2 2025 and is now the second largest by customer count as of Q3 2025. Management acknowledged that when entering new verticals, it is typical to see higher churn and lower average sales prices initially.

The direct sales team is clearly being leveraged for higher-value targets, evidenced by the accelerated hiring in Q2 2025 to push mid-market and specialty medical expansion. The Chief Executive Officer noted that the mid-market customer acquisition cost (CAC) is 'actually terrific. And lower than some of our other channels.' That suggests the direct sales force is finding better efficiency there compared to other segments. New customer acquisition in Q1 2025 was particularly strong in Specialty Medical, showing the direct sales channel is adapting its approach.

Digital marketing and inbound lead generation support the direct sales effort, creating a pipeline that feeds the field reps. The company's overall growth is supported by this inbound flow, which is crucial for maintaining the revenue growth rate that hit 17.1% year-over-year in Q3 2025. While specific digital marketing spend breakdown isn't public, the overall Sales and Marketing ratio gives you the scale of investment in demand creation.

Strategic partnerships and co-selling are gaining traction, particularly through deeper platform integrations. The acquisition of TrueLark in May 2025 is a major channel enhancer, as its momentum in multi-location healthcare is highly complementary to Weave Communications, Inc.'s distribution model. Furthermore, new authorized integrations, such as with Ortho2Edge for orthodontics and IDEXX Neo for veterinary clinics, expand the addressable market by connecting to thousands of new locations. These integrations act as a powerful co-selling channel by embedding Weave into the practice's existing workflow.

The following table summarizes the primary customer segments and the associated channel performance metrics we have for late 2025:

Customer Segment Focus	Primary Channel Focus	Key Metric (Latest Available)	Associated Financial/Volume Data
Dental & Optometry (Core)	Direct Sales, Partnerships	Gross Revenue Retention (GRR): 90% (Q3 2025)	Maintained strong base revenue stream.
Specialty Medical (Growth)	Direct Sales (Accelerated Hiring)	Customer Base Growth: Record quarter in Q2 2025	New patient volume increased over 25% year-over-year in one quarter due to automation features.
Mid-Market (Multi-Location)	Direct Sales, TrueLark Co-selling	Customer Acquisition Cost (CAC): Described as 'lower than some of our other channels'	Two multi-site physical therapy MSOs signed in Q2 2025, covering 70 clinic locations.
Existing Customer Base (Upsell)	Product/Feature Adoption (Inbound/Upsell)	Net Revenue Retention (NRR): 94% (Q3 2025)	Payments revenue grew at more than twice the total revenue growth rate in Q3 2025.

Industry events and trade shows remain a necessary touchpoint, especially for establishing presence in new sub-verticals within specialty medical. While specific event ROI isn't quantified, the company's platform is recognized, having been ranked first in 34 categories per the G2 summer 2025 report, which aids in lead quality at these venues.

Referral programs from existing customers are implicitly measured by retention rates. The Gross Revenue Retention (GRR) holding steady at 90% in Q3 2025 is top-tier for SMB SaaS, suggesting the core product delivers enough value to prevent base churn. However, the Net Revenue Retention (NRR) softening to 94% in Q3 2025 (down from 96% in Q2 2025) indicates that while the base is sticky, the rate of upselling, which often relies on referrals or strong customer success interactions, has slightly moderated after lapping a prior price increase.

The strategy is clearly shifting to deepen customer reliance on Weave Communications, Inc. and expand the share of practice spend, which is the ultimate goal of all these channel activities combined. Finance: draft 13-week cash view by Friday.

Weave Communications, Inc. (WEAV) - Canvas Business Model: Customer Segments

You're looking at the core of Weave Communications, Inc. (WEAV)'s value capture-who they serve right now, late in fiscal 2025. Their entire model hinges on being the single platform for small and medium-sized healthcare businesses (SMBs) to manage patient engagement and payments. As of the second quarter of 2025, the platform supported over 35,000 locations.

The customer base is segmented by practice type, reflecting both historical strength and strategic expansion areas. Here's a quick look at the scale and opportunity within these segments:

Customer Segment Focus	Metric	Value as of Late 2025
Total Locations Served	Customer Locations (Q2 2025)	Over 35,000
Core Market TAM	Dental, Optometry, Veterinary (US)	$3 billion
Expanded Medical TAM	Select Specialty Medical Verticals (US)	$5 billion
Total Addressable Market	All US Medical Verticals	$10 billion

The historical core remains vital, but the growth story is shifting. You can see the clear progression in their focus areas:

• Small and medium-sized healthcare practices (SMBs)
• Dental, Optometry, and Veterinary clinics (historical core)
• Expanding Specialty Medical verticals (e.g., Physical Therapy, MedSpa)
• Multi-location practices (DSOs/MSOs) in the mid-market

Dental, Optometry, and Veterinary clinics are the foundation. These are the practices that need to automate appointment reminders, manage online reputation, and streamline payment collections without hiring extra front-office staff. Their continued performance is key, though the Specialty Medical segment is now outpacing them in growth rate.

The Expanding Specialty Medical verticals are where the company is seeing accelerated momentum. In fact, by Q2 2025, this segment had grown to become the second-largest by customer count. The company highlighted strong subvertical growth in areas like medical aesthetics and primary care during Q2 2025. This expansion is supported by new integrations, such as with Ortho2 Edge for orthodontics.

For the Multi-location practices (DSOs/MSOs), Weave Communications, Inc. is making targeted inroads into the mid-market. You saw two multisite physical therapy MSOs sign on in Q2 2025 alone, collectively covering 70 clinic locations. The introduction of features like bulk payments is specifically designed to save time for these larger operations by enabling multiple payment requests at once.

Geographically, the focus is clearly on the US and Canada-based healthcare providers, though the disclosed market sizing data centers on the US. The US core market alone represents a $3 billion Total Addressable Market (TAM), which grows to $5 billion when including select specialty medical verticals. If they capture the entire US medical vertical TAM, that number hits $10 billion. If onboarding takes 14+ days, churn risk rises, so speed in these new markets is defintely important.

Finance: draft 13-week cash view by Friday.

Weave Communications, Inc. (WEAV) - Canvas Business Model: Cost Structure

You're looking at the expense side of the Weave Communications, Inc. model as of late 2025, based on the latest reported figures from the second quarter ending June 30, 2025. The total revenue for Q2 2025 was $58.5 million.

The cost structure is heavily weighted toward acquiring and supporting the customer base, which is typical for a high-growth SaaS platform. Here is a breakdown of the major operating expense categories for Q2 2025, using non-GAAP figures where percentages were explicitly tied to them:

Cost Component	Q2 2025 Dollar Amount (Approximate)	Percentage of Q2 2025 Revenue
Sales and Marketing Expenses	$23.2 million	40%
Research and Development Costs	$8.9 million	15%
General and Administrative Expenses	$10.1 million	17%

The total Cost of Revenue, based on the GAAP gross margin of 71.7% for Q2 2025, translates to approximately $16.56 million.

Cost of Revenue includes the expenses for platform hosting and the related costs for phone hardware. The company notes that revenue from phone hardware, recognized over the subscription period as embedded lease revenue, has associated costs that primarily represent depreciation. Furthermore, the variable cost for providing phone hardware and initial onboarding assistance has historically exceeded the related revenue, resulting in negative gross profit for those specific elements.

Personnel costs are a significant driver across the operating expenses, particularly within the growth-focused areas. You can see the direct dollar impact of the engineering, sales, and support teams reflected in the following major buckets:

• Sales personnel costs are embedded within the Sales and Marketing Expenses of $23.2 million for Q2 2025.
• Engineering personnel costs are a primary driver of the Research and Development Costs, totaling $8.9 million for Q2 2025.
• Support team costs are generally allocated within Cost of Revenue or General and Administrative Expenses, though specific dollar segmentation isn't explicitly provided outside the main operating expense lines.

The General and Administrative Expenses for Q2 2025 were $10.1 million.

Finance: draft 13-week cash view by Friday.

Weave Communications, Inc. (WEAV) - Canvas Business Model: Revenue Streams

You're looking at the core money-makers for Weave Communications, Inc. (WEAV) as of late 2025. The business is heavily weighted toward recurring software revenue, which is what investors like to see for predictability.

The majority of the money comes from the core SaaS platform. For the first quarter ended March 31, 2025, recurring subscription fees accounted for approximately 91% of total revenue. Considering Q1 2025 total revenue was $55.8 million, this means subscription fees generated roughly $50.78 million in that quarter alone.

Payment processing revenue, which comes from transaction fees, is a key growth driver within that recurring base. In Q1 2025, payments revenue grew at more than twice the rate of total revenue, which itself grew 18.3% year-over-year. The company's trailing twelve-month (TTM) subscription and payment processing revenue reached $217 million as of Q2 2025.

Here is a look at the official full-year financial expectations Weave Communications, Inc. provided based on their Q3 2025 results:

Financial Metric	Guidance Range
Full-Year 2025 Revenue Guidance	$238 million to $239 million
Full-Year 2025 Non-GAAP Operating Income Guidance	$3.3 million to $4.3 million

The company also generates revenue from hardware sales and professional services, though these components are less dominant than the subscription and payments streams. The onboarding and phone hardware segments, for instance, operated at negative gross margins in Q1 2025, suggesting these are treated as customer acquisition tools rather than primary profit centers.

The revenue mix can be broken down by its primary sources:

• Recurring subscription fees (core SaaS)
• Payment processing revenue (transaction fees)
• Revenue from hardware sales (ancillary/acquisition tool)
• Revenue from professional services

For context on the scale of the business, Q3 2025 revenue hit $61.3 million, and the TTM revenue as of that period was $229.79 million.

Finance: review the impact of the negative gross margin on hardware sales against the $3.3 million to $4.3 million non-GAAP operating income guidance by next Tuesday.