Weave Communications, Inc. (WEAV): Modelo de negócios Canvas [Jan-2025 Atualizado]

No cenário dinâmico da comunicação em saúde, a Weave Communications, Inc. (WEAV) surge como uma força transformadora, revolucionando como as práticas médicas se conectam, envolvem e simplificam suas operações. Ao criar uma plataforma de comunicação inovadora que preenche as lacunas tecnológicas e aprimora as interações dos pacientes, a WEAV se posicionou estrategicamente como um provedor de soluções críticas para práticas de saúde de pequeno a médio porte que buscam eficiência, conectividade e fluxos de trabalho digitais. Sua tela de modelo de negócios meticulosamente projetada revela uma abordagem abrangente que vai além do mero software, oferecendo um ecossistema holístico de ferramentas de comunicação integradas adaptadas especificamente para profissionais de saúde.

Weave Communications, Inc. (WEAV) - Modelo de negócios: Parcerias -chave

Provedores de software de saúde e sistemas de registro eletrônico de saúde (EHR)

A Weave Communications faz parceria com os seguintes sistemas de EHR:

EHR Parceiro	Status de integração	Ano de parceria
Sistemas épicos	Integração completa da API	2019
AtenaHealth	Conexão certificada	2020
Nextech	Interface direta	2018

Provedores de telecomunicações e serviços de internet

As parcerias de telecomunicações da Weave incluem:

• Comunicações de negócios da Verizon
• Soluções de rede da AT&T
• Serviços de negócios da Comcast

Plataformas de processamento e cobrança de pagamento

Parceiro de pagamento	Volume de transação	Participação anual da receita
Listra	US $ 42,3 milhões	US $ 1,7 milhão
Quadrado	US $ 35,6 milhões	US $ 1,4 milhão

Empresas de software de gerenciamento de prática médica

Principais parcerias de software de gerenciamento de práticas:

• Kareo
• AdvancedMD
• Pratique fusão

Infraestrutura em nuvem e parceiros de segurança cibernética

Provedor de nuvem	Nível de serviço	Valor anual do contrato
Amazon Web Services	Enterprise Nível	US $ 3,2 milhões
Microsoft Azure	Nível Profissional	US $ 2,7 milhões

Valor do ecossistema total de parceria: US $ 8,9 milhões anualmente

Weave Communications, Inc. (WEAV) - Modelo de negócios: Atividades -chave

Desenvolvimento de software de comunicação e engajamento para práticas de saúde

A partir do quarto trimestre de 2023, a Weave Communications investiu US $ 12,4 milhões em desenvolvimento de software, concentrando -se em soluções de comunicação de práticas de saúde.

Métricas de desenvolvimento de software	2023 dados
Despesas totais de P&D	US $ 12,4 milhões
Tamanho da equipe de engenharia de software	127 funcionários
Novos recursos desenvolvidos	24 principais atualizações da plataforma

Fornecendo soluções de comunicação unificada

A plataforma de comunicação unificada da Weave atende 23.450 práticas de saúde em dezembro de 2023.

• Integração de comunicação do cliente em vários canais
• Ferramentas de mensagens e colaboração em tempo real
• Plataforma de engajamento do paciente

Serviços de suporte ao cliente e implementação técnica

Em 2023, Weave manteve um 94,6% da taxa de satisfação do cliente com infraestrutura de suporte dedicada.

Métricas de suporte	2023 desempenho
Tamanho da equipe de suporte	182 Profissionais de Suporte Técnico
Tempo médio de resposta	17 minutos
Taxa de satisfação do cliente	94.6%

Inovação contínua de produtos e desenvolvimento de recursos

TEAVEM ALOCAR US $ 15,7 milhões para a inovação e o desenvolvimento de recursos em 2023.

• Aprimoramentos de comunicação movidos a IA
• Integração avançada de análise
• Protocolos de comunicação compatíveis com HIPAA

Vendas e marketing de plataformas de comunicação integradas

Em 2023, os esforços de vendas e marketing da Weave geraram US $ 156,2 milhões em receita.

Desempenho de vendas	2023 Métricas
Receita total	US $ 156,2 milhões
Tamanho da equipe de vendas	214 profissionais
Novas aquisições de clientes	3.742 práticas de saúde

Weave Communications, Inc. (WEAV) - Modelo de negócios: Recursos -chave

Plataforma de tecnologia de comunicação proprietária

No quarto trimestre 2023, a Weave Communications registrou US $ 48,3 milhões investidos no desenvolvimento da plataforma de tecnologia. A plataforma suporta mais de 35.000 empresas de saúde e serviços de saúde.

Métrica da plataforma	Valor quantitativo
Investimento anual de P&D	US $ 12,7 milhões
Implantação da plataforma	Modelo SaaS baseado em nuvem
Plataformas de tecnologia	3 soluções de comunicação distintas

Desenvolvimento de software e talento de engenharia

A Weave empregou 267 profissionais totais de engenharia e desenvolvimento de software em dezembro de 2023.

• Salário médio de engenharia: US $ 138.500 anualmente
• 78% da equipe de engenharia localizada na sede de Utah
• 22% distribuídos em locais remotos

Sistemas de gerenciamento de relacionamento com clientes

Os recursos de integração de CRM da Weave suportam mais de 35.000 contas de clientes com rastreamento de comunicação em tempo real.

Métrica de desempenho do CRM	Valor quantitativo
Total de contas de clientes	35,487
Investimento anual do sistema de CRM	US $ 3,9 milhões

Infraestrutura baseada em nuvem

O investimento total em infraestrutura em nuvem atingiu US $ 22,6 milhões em 2023, apoiando soluções de comunicação escalável.

• Provedor de nuvem primário: Amazon Web Services (AWS)
• Garantia de tempo de atividade do sistema 99,99%
• Data centers: 3 locais redundantes

Propriedade intelectual e patentes de software

A Weave Communications detinha 17 patentes de software ativo em dezembro de 2023, com uma avaliação de US $ 6,4 milhões por carteira de patentes.

Métrica de propriedade intelectual	Valor quantitativo
Total de patentes ativas	17
Avaliação do portfólio de patentes	US $ 6,4 milhões
Despesas anuais de proteção IP	US $ 1,2 milhão

Weave Communications, Inc. (WEAV) - Modelo de negócios: proposições de valor

Soluções de comunicação integradas para práticas médicas

A Weave Communications fornece uma plataforma de comunicação abrangente com as seguintes métricas principais:

Métrica	Valor
Total de clientes de saúde	33.000 práticas médicas mais
Receita recorrente anual (2023)	US $ 241,4 milhões
Taxa de retenção de clientes	90%

Ferramentas de engajamento e comunicação simplificadas do paciente

O Weave oferece ferramentas de comunicação especializadas com recursos específicos:

• Lembretes automatizados de nomeação
• Mensagens de texto de duas vias
• Programação online
• Comunicação de pagamento

Plataforma de comunicação econômica

Nível de preço	Custo mensal
Pacote básico	US $ 250/mês
Pacote corporativo	US $ 500/mês

Eficiência prática aprimorada e otimização do fluxo de trabalho

As métricas de eficiência demonstram o valor da plataforma:

• Tempo médio economizado por prática: 10 horas/semana
• Redução do tempo de resposta à comunicação do paciente: 65%
• Redução de nomeação perdida: 40%

Ecossistema de comunicação abrangente para profissionais de saúde

Recursos de integração da plataforma:

• Compatibilidade do registro eletrônico de saúde (EHR)
• Integração de processamento de pagamento
• Ferramentas de automação de marketing

Weave Communications, Inc. (WEAV) - Modelo de negócios: relacionamentos com o cliente

Engajamento da equipe de vendas direta

No quarto trimestre 2023, a Weave Communications manteve uma equipe de vendas direta de 187 representantes focados na aquisição e retenção de clientes.

Métrica da equipe de vendas	Valor
Total de representantes de vendas	187
Custo médio de aquisição de clientes	$423
Receita anual da equipe de vendas	US $ 42,6 milhões

Suporte personalizado de integração e implementação

O Weave fornece especialistas em implementação dedicados para novos clientes.

• Tempo médio de integração: 14 dias
• Taxa de satisfação do cliente durante a integração: 92%
• Número de especialistas em implementação dedicados: 45

Gerenciamento de sucesso do cliente em andamento

A empresa emprega 62 gerentes de sucesso do cliente para garantir o envolvimento contínuo do cliente e a satisfação do produto.

Métrica de sucesso do cliente	Valor
Total de gerentes de sucesso do cliente	62
Taxa média de retenção de clientes	88%
Check-ins trimestrais do cliente	3-4 por cliente

Portal de suporte on-line de autoatendimento

O Weave oferece uma plataforma de suporte on -line abrangente com acesso 24/7.

• Artigos da Base de Conhecimento Total: 1.247
• Usuários mensais do portal: 18.500
• Taxa média de resolução de autoatendimento: 67%

Treinamento regular de produtos e seminários on -line

A empresa realiza programas de treinamento estruturado e webinars para educação de clientes.

Métrica de treinamento	Valor
Webinars mensais	12
Sessões anuais de treinamento	144
Participação média no webinar	425 participantes

Weave Communications, Inc. (WEAV) - Modelo de negócios: canais

Equipe de vendas diretas

No quarto trimestre 2023, a Weave Communications manteve uma equipe de vendas direta de 237 representantes de vendas. A equipe gerou US $ 53,4 milhões em receita direta de vendas, representando 62% da receita total da empresa.

Métrica da equipe de vendas	2023 dados
Total de representantes de vendas	237
Receita de vendas direta	US $ 53,4 milhões
Porcentagem da receita total	62%

Site online e marketing digital

A plataforma digital da Weave Communications processou 42.675 interações de clientes on -line em 2023, com uma taxa de conversão de 18,3%. Os gastos com marketing digital foram de US $ 4,2 milhões, gerando US $ 22,7 milhões em vendas on -line.

Métrica de canal digital	2023 dados
Interações com o cliente online	42,675
Taxa de conversão online	18.3%
Gastos de marketing digital	US $ 4,2 milhões
Receita de vendas on -line	US $ 22,7 milhões

Conferências e feiras do setor de saúde

Em 2023, a Weave Communications participou de 37 eventos do setor de saúde, gerando 215 leads qualificados e fechando 89 novos contratos corporativos com um valor total de US $ 6,9 milhões.

Métrica da Conferência/Feira de Comércio	2023 dados
Total de eventos comparecidos	37
Leads qualificados gerados	215
Novos contratos corporativos	89
Valor total do contrato	US $ 6,9 milhões

Redes de referência de parceiros

A Weave Communications manteve 126 relacionamentos de parceiros ativos em 2023, com receita gerada por parceiro atingindo US $ 14,3 milhões, representando 16,7% da receita total da empresa.

Métrica de rede de parceiros	2023 dados
Relacionamentos de parceiros ativos	126
Receita gerada por parceiro	US $ 14,3 milhões
Porcentagem da receita total	16.7%

Marketing digital e publicidade direcionada

A empresa investiu US $ 3,8 milhões em publicidade digital direcionada em plataformas, alcançando um custo de aquisição de clientes de US $ 287 e gerando 13.245 novas contas de clientes em 2023.

Métrica de publicidade digital	2023 dados
Gastos com publicidade digital	US $ 3,8 milhões
Custo de aquisição do cliente	$287
Novas contas de clientes	13,245

Weave Communications, Inc. (WEAV) - Modelo de negócios: segmentos de clientes

Práticas médicas pequenas e médias

De acordo com o relatório financeiro de 2023 da Weave, as práticas médicas representam 42% de sua base total de clientes.

Tamanho da prática	Número de clientes	Contribuição anual da receita
1-5 provedores	3,750	US $ 18,2 milhões
6-10 provedores	1,250	US $ 9,7 milhões

Consultórios odontológicos

As práticas odontológicas constituem 35% dos segmentos de clientes da Weave.

• Tamanho médio da prática: 2-3 dentistas
• Total de clientes odontológicos: 2.500
• Receita recorrente anual do segmento odontológico: US $ 14,5 milhões

Clínicas veterinárias

O Weave atende a aproximadamente 1.750 práticas veterinárias em todo o país.

Tipo de clínica	Contagem de clientes	Penetração de mercado
Pequenas clínicas de animais	1,450	82%
Clínicas de prática mista	300	18%

Práticas quiropráticas

O segmento quiroprático representa 12% da base total de clientes da Weave.

• Total de clientes quiropráticos: 850
• Valor médio de assinatura anual: US $ 3.200
• Cobertura geográfica: 47 estados

Provedores de assistência médica especializados

Os provedores de especialidade representam 11% dos segmentos de clientes da Weave.

Tipo especial	Número de clientes	Receita média anual
Fisioterapia	450	US $ 2,1 milhões
Optometria	250	US $ 1,3 milhão
Dermatologia	200	US $ 1,1 milhão

Weave Communications, Inc. (WEAV) - Modelo de negócios: estrutura de custos

Despesas de pesquisa e desenvolvimento

Para o ano fiscal de 2023, a Weave Communications registrou despesas de P&D de US $ 26,4 milhões, representando 22,1% da receita total.

Ano fiscal	Despesas de P&D	Porcentagem de receita
2023	US $ 26,4 milhões	22.1%
2022	US $ 22,1 milhões	20.3%

Custos de vendas e marketing

As despesas de vendas e marketing para comunicações de tecelagem em 2023 totalizaram US $ 48,7 milhões, representando 40,8% da receita total.

• Equipe de vendas Headcount: 187 funcionários
• Investimento de pilha de tecnologia de marketing: US $ 3,2 milhões
• Custo de aquisição de clientes (CAC): US $ 1.247 por cliente

Infraestrutura em nuvem e manutenção de tecnologia

Os custos de infraestrutura de tecnologia para 2023 foram de US $ 15,6 milhões, incluindo serviços em nuvem, manutenção de data center e licenciamento de software.

Componente de infraestrutura	Custo anual
Serviços em nuvem	US $ 8,9 milhões
Manutenção do data center	US $ 4,2 milhões
Licenciamento de software	US $ 2,5 milhões

Suporte e treinamento ao cliente

As despesas de suporte ao cliente em 2023 totalizaram US $ 12,3 milhões, com uma equipe de suporte dedicada de 94 funcionários.

• Tempo médio de resolução do ticket de suporte: 2,4 horas
• Canais de suporte ao cliente: telefone, e -mail, chat ao vivo
• Programa de treinamento Investimento: US $ 1,6 milhão

Salários e benefícios dos funcionários

A compensação total dos funcionários em 2023 foi de US $ 92,5 milhões, cobrindo 542 funcionários em período integral.

Categoria de compensação	Quantia
Salários da base	US $ 68,3 milhões
Bônus	US $ 12,7 milhões
Benefícios e opções de ações	US $ 11,5 milhões

Weave Communications, Inc. (WEAV) - Modelo de negócios: fluxos de receita

Taxas mensais de assinatura

A partir do quarto trimestre 2023, a Weave Communications oferece preços mensais de assinatura em camadas:

Nível	Preço mensal	Características
Basic	US $ 79/mês	Ferramentas de comunicação centrais
Profissional	US $ 199/mês	Recursos de integração avançados
Empresa	US $ 499/mês	Acesso completo da plataforma

Modelo de licenciamento por usuário

Tornear as cobranças de comunicação por taxas de licenciamento do usuário com a seguinte estrutura:

• Licença de usuário individual: US $ 25/usuário/mês
• Licença de usuário da equipe: US $ 40/usuário/mês
• Licença de usuário corporativa: US $ 75/usuário/mês

Serviços de implementação e integração

Preço do serviço de implementação:

Nível de serviço	Custo	Serviços incluídos
Interior padrão	$2,500	Configuração básica do sistema
Premium integração	$5,000	Suporte de integração personalizada

Atualizações adicionais de recurso e módulo

Preços de atualização para módulos adicionais:

• Módulo de análise avançada: US $ 199/mês
• Pacote de segurança aprimorado: US $ 299/mês
• Ferramentas de relatórios personalizados: US $ 149/mês

Serviços profissionais e consultoria

Taxas de serviço de consultoria:

Tipo de serviço	Taxa horária	Engajamento mínimo
Consultoria técnica	US $ 250/hora	4 horas
Consultoria estratégica	$ 375/hora	6 horas

Weave Communications, Inc. (WEAV) - Canvas Business Model: Value Propositions

You're looking at the core reasons why healthcare practices choose Weave Communications, Inc. (WEAV) as of late 2025. These are the tangible results and capabilities driving their platform adoption.

All-in-one patient communication, engagement, and payments platform

• The platform connects the entire patient journey from the first phone call to the final invoice.
• Q3 2025 total revenue reached $61.3 million, up 17.1% year-over-year.
• Full-year 2025 revenue guidance was raised to a range of $238 million to $239 million.
• Non-GAAP Gross Margin hit a record high of 73.0% in Q3 2025.

AI-powered workflow automation for front-office staff

The integration of AI, particularly through acquired technology, is automating key front-office tasks. For example, one customer reported booking more than $320,000 in additional appointments in just 1 quarter, with 75% of those appointments scheduled without any staff involvement. This automation directly contributes to practice growth, as new patient volume increased by over 25% year-over-year for that customer. Furthermore, new AI features like Call Intelligence allow practices to extract actionable insights from call data through automated categorization and revenue opportunity identification.

Accelerating collections and reducing accounts receivable

Weave Communications seamlessly integrates billing and payment requests directly into communication workflows. This focus on streamlining the payment timeline supports practice profitability by reducing the time money sits in accounts receivable. The platform supports new payment features like surcharging and bulk payments, which saves time for multi-location practices by enabling multiple payment requests at once.

Unified communication (phone, text, email) from a single source

The platform consolidates phone, text, and email communications into one interface, which is crucial for standardizing workflows across small and medium-sized healthcare businesses. The company's strategy focuses on deepening customer reliance by nailing the workflows and ensuring authorized integrations with practice management software.

Improving patient experience and driving more 5-star reviews

Customer satisfaction metrics strongly validate the platform's impact on the patient experience. Weave ranked first in 23 categories in the G2 2025 Winter Report. Later in the year, the company ranked first in 34 categories in the G2's 2025 Summer Report, including leadership in the Grid for Patient Relationship Management (PRM) Software.

Here's a quick look at the key financial and operational metrics supporting these value propositions as of the third quarter of 2025:

Metric	Value (Q3 2025)	Comparison/Context
Total Revenue	$61.3 million	Up 17.1% year-over-year
Non-GAAP Gross Margin	73.0%	Up 50 basis points year-over-year
Free Cash Flow	$5.0 million	Up $1.5 million year-over-year
AI Automation Appointment Booking Impact	$320,000+	Additional appointments booked in 1 quarter by one customer
AI Automation Appointment Scheduling Rate	75%	Scheduled without staff involvement
G2 Leadership Categories	34	Ranked first in categories in the Summer 2025 Report

Weave Communications, Inc. (WEAV) - Canvas Business Model: Customer Relationships

You're running a small to mid-sized healthcare practice, and you need technology that just works, so you don't spend your day chasing down paperwork or missed calls. Weave Communications, Inc. (WEAV) structures its customer relationships to support this need through a mix of dedicated service and powerful self-sufficiency, which is key to their high retention rates.

The relationship model is clearly tiered, supporting their customer base of over 35,000 locations as of Q2 2025. The platform itself is designed to handle the day-to-day, but human touch remains available for critical or complex issues.

Dedicated customer success and support teams

Weave Communications, Inc. maintains dedicated support channels to help customers resolve issues quickly. For immediate software or phone problems, support is available via live chat or by calling 1-888-579-5668, with hours generally running Monday through Thursday from 6 am - 6 pm MST and Friday from 6 am - 5 pm MST. The company also uses customer feedback, such as G2 reviews, to understand and support specific, unique business needs. Furthermore, new features like the Service Issues Dashboard in November 2025 help practices pinpoint operational friction points like unresolved contact attempts or manager escalations, allowing for proactive internal fixes.

High-touch onboarding for complex integrations

While the platform is built for simplicity, the initial setup, especially for practices with complex needs or multi-location setups, requires a structured approach. Weave Communications, Inc. provides an Onboarding Checklist and dedicated video guides to navigate the setup process. For single-office locations, webinars are available to guide the initial stages of adoption. The focus is on getting the customer to realize value quickly, though some user feedback has noted that onboarding processes can sometimes be perceived as poorly managed.

Self-service SaaS platform for day-to-day use

The core of the relationship is the self-service nature of the fully redesigned, AI-powered platform. This allows staff to manage many operational aspects without needing to contact support. For instance, features like Visual Call Routing now let offices manage call flow directly in the app, removing the need to call Support for changes to routing setups. The platform facilitates millions of patient interactions monthly, and new dashboards help users measure the impact of their outreach, such as tracking how many missed call texts convert into scheduled appointments.

The platform's success in driving revenue-related actions is a key part of the ongoing relationship:

• 83% of Weave Communications, Inc. customers report collecting payments quicker with Weave Payments.
• The platform enables practices to automate tasks like appointment reminders, which is critical given no-show rates hover around 15%.
• AI features, like drafting responses to online reviews, help practices protect and enhance their reputation with minimal staff effort.

High gross revenue retention of approximately 90%

Weave Communications, Inc. maintains a top-tier gross revenue retention rate for SMB SaaS companies. For the third quarter of 2025, the Gross Revenue Retention (GRR) was 90%. This metric reflects the effect of customer terminations but excludes revenue expansion or contraction. This figure was consistent with the rate reported in Q2 2025.

Net revenue retention of 94-96% via upselling payments

The ability to grow revenue from the existing customer base is strong, driven by upselling features like payments. The Net Revenue Retention (NRR) rate for Q3 2025 was 94%, which follows the Q2 2025 NRR of 96%. This places the NRR in the stated range of 94-96%. The company explicitly links this expansion to deepening customer reliance on the platform and increasing their share of practice spend, often through the integration of payments workflows.

Here is a summary of the key 2025 retention metrics as of late in the year:

Metric	Q2 2025 Result	Q3 2025 Result	Relationship Implication
Gross Revenue Retention (GRR)	90%	90%	Low base churn; customers stay for core service.
Net Revenue Retention (NRR)	96%	94%	Strong net expansion driven by upselling, especially payments.
Customer Locations	Over 35,000	N/A	Scale of the relationship base.

Finance: draft 13-week cash view by Friday.

Weave Communications, Inc. (WEAV) - Canvas Business Model: Channels

You're looking at how Weave Communications, Inc. (WEAV) gets its platform-the integrated communications and payments system-into the hands of small and medium-sized healthcare practices. The channel strategy as of late 2025 is clearly multi-pronged, balancing direct, high-touch sales with scalable digital efforts, all while leaning heavily on the recent TrueLark acquisition to boost mid-market and multi-location reach.

The company's total customer base stood at over 35,000 locations as of the second quarter of 2025. This scale is supported by a sales and marketing spend that, in Q2 2025, hit $23.2 million non-GAAP, representing 40% of that quarter's revenue. That's a significant investment to fuel the engine. Honestly, the real test is how efficiently that spend translates into new logos.

Here's a breakdown of the primary channels Weave Communications, Inc. uses to connect with its customer segments:

• Direct sales force targeting specific healthcare verticals
• Digital marketing and inbound lead generation
• Strategic partnerships and co-selling with industry vendors
• Industry events and trade shows (e.g., dental, optometry)
• Referral programs from existing customers

The focus on specific verticals is key, especially as the company expands beyond its core dental base. The specialty medical segment, for instance, marked a record quarter in Q2 2025 and is now the second largest by customer count as of Q3 2025. Management acknowledged that when entering new verticals, it is typical to see higher churn and lower average sales prices initially.

The direct sales team is clearly being leveraged for higher-value targets, evidenced by the accelerated hiring in Q2 2025 to push mid-market and specialty medical expansion. The Chief Executive Officer noted that the mid-market customer acquisition cost (CAC) is 'actually terrific. And lower than some of our other channels.' That suggests the direct sales force is finding better efficiency there compared to other segments. New customer acquisition in Q1 2025 was particularly strong in Specialty Medical, showing the direct sales channel is adapting its approach.

Digital marketing and inbound lead generation support the direct sales effort, creating a pipeline that feeds the field reps. The company's overall growth is supported by this inbound flow, which is crucial for maintaining the revenue growth rate that hit 17.1% year-over-year in Q3 2025. While specific digital marketing spend breakdown isn't public, the overall Sales and Marketing ratio gives you the scale of investment in demand creation.

Strategic partnerships and co-selling are gaining traction, particularly through deeper platform integrations. The acquisition of TrueLark in May 2025 is a major channel enhancer, as its momentum in multi-location healthcare is highly complementary to Weave Communications, Inc.'s distribution model. Furthermore, new authorized integrations, such as with Ortho2Edge for orthodontics and IDEXX Neo for veterinary clinics, expand the addressable market by connecting to thousands of new locations. These integrations act as a powerful co-selling channel by embedding Weave into the practice's existing workflow.

The following table summarizes the primary customer segments and the associated channel performance metrics we have for late 2025:

Customer Segment Focus	Primary Channel Focus	Key Metric (Latest Available)	Associated Financial/Volume Data
Dental & Optometry (Core)	Direct Sales, Partnerships	Gross Revenue Retention (GRR): 90% (Q3 2025)	Maintained strong base revenue stream.
Specialty Medical (Growth)	Direct Sales (Accelerated Hiring)	Customer Base Growth: Record quarter in Q2 2025	New patient volume increased over 25% year-over-year in one quarter due to automation features.
Mid-Market (Multi-Location)	Direct Sales, TrueLark Co-selling	Customer Acquisition Cost (CAC): Described as 'lower than some of our other channels'	Two multi-site physical therapy MSOs signed in Q2 2025, covering 70 clinic locations.
Existing Customer Base (Upsell)	Product/Feature Adoption (Inbound/Upsell)	Net Revenue Retention (NRR): 94% (Q3 2025)	Payments revenue grew at more than twice the total revenue growth rate in Q3 2025.

Industry events and trade shows remain a necessary touchpoint, especially for establishing presence in new sub-verticals within specialty medical. While specific event ROI isn't quantified, the company's platform is recognized, having been ranked first in 34 categories per the G2 summer 2025 report, which aids in lead quality at these venues.

Referral programs from existing customers are implicitly measured by retention rates. The Gross Revenue Retention (GRR) holding steady at 90% in Q3 2025 is top-tier for SMB SaaS, suggesting the core product delivers enough value to prevent base churn. However, the Net Revenue Retention (NRR) softening to 94% in Q3 2025 (down from 96% in Q2 2025) indicates that while the base is sticky, the rate of upselling, which often relies on referrals or strong customer success interactions, has slightly moderated after lapping a prior price increase.

The strategy is clearly shifting to deepen customer reliance on Weave Communications, Inc. and expand the share of practice spend, which is the ultimate goal of all these channel activities combined. Finance: draft 13-week cash view by Friday.

Weave Communications, Inc. (WEAV) - Canvas Business Model: Customer Segments

You're looking at the core of Weave Communications, Inc. (WEAV)'s value capture-who they serve right now, late in fiscal 2025. Their entire model hinges on being the single platform for small and medium-sized healthcare businesses (SMBs) to manage patient engagement and payments. As of the second quarter of 2025, the platform supported over 35,000 locations.

The customer base is segmented by practice type, reflecting both historical strength and strategic expansion areas. Here's a quick look at the scale and opportunity within these segments:

Customer Segment Focus	Metric	Value as of Late 2025
Total Locations Served	Customer Locations (Q2 2025)	Over 35,000
Core Market TAM	Dental, Optometry, Veterinary (US)	$3 billion
Expanded Medical TAM	Select Specialty Medical Verticals (US)	$5 billion
Total Addressable Market	All US Medical Verticals	$10 billion

The historical core remains vital, but the growth story is shifting. You can see the clear progression in their focus areas:

• Small and medium-sized healthcare practices (SMBs)
• Dental, Optometry, and Veterinary clinics (historical core)
• Expanding Specialty Medical verticals (e.g., Physical Therapy, MedSpa)
• Multi-location practices (DSOs/MSOs) in the mid-market

Dental, Optometry, and Veterinary clinics are the foundation. These are the practices that need to automate appointment reminders, manage online reputation, and streamline payment collections without hiring extra front-office staff. Their continued performance is key, though the Specialty Medical segment is now outpacing them in growth rate.

The Expanding Specialty Medical verticals are where the company is seeing accelerated momentum. In fact, by Q2 2025, this segment had grown to become the second-largest by customer count. The company highlighted strong subvertical growth in areas like medical aesthetics and primary care during Q2 2025. This expansion is supported by new integrations, such as with Ortho2 Edge for orthodontics.

For the Multi-location practices (DSOs/MSOs), Weave Communications, Inc. is making targeted inroads into the mid-market. You saw two multisite physical therapy MSOs sign on in Q2 2025 alone, collectively covering 70 clinic locations. The introduction of features like bulk payments is specifically designed to save time for these larger operations by enabling multiple payment requests at once.

Geographically, the focus is clearly on the US and Canada-based healthcare providers, though the disclosed market sizing data centers on the US. The US core market alone represents a $3 billion Total Addressable Market (TAM), which grows to $5 billion when including select specialty medical verticals. If they capture the entire US medical vertical TAM, that number hits $10 billion. If onboarding takes 14+ days, churn risk rises, so speed in these new markets is defintely important.

Finance: draft 13-week cash view by Friday.

Weave Communications, Inc. (WEAV) - Canvas Business Model: Cost Structure

You're looking at the expense side of the Weave Communications, Inc. model as of late 2025, based on the latest reported figures from the second quarter ending June 30, 2025. The total revenue for Q2 2025 was $58.5 million.

The cost structure is heavily weighted toward acquiring and supporting the customer base, which is typical for a high-growth SaaS platform. Here is a breakdown of the major operating expense categories for Q2 2025, using non-GAAP figures where percentages were explicitly tied to them:

Cost Component	Q2 2025 Dollar Amount (Approximate)	Percentage of Q2 2025 Revenue
Sales and Marketing Expenses	$23.2 million	40%
Research and Development Costs	$8.9 million	15%
General and Administrative Expenses	$10.1 million	17%

The total Cost of Revenue, based on the GAAP gross margin of 71.7% for Q2 2025, translates to approximately $16.56 million.

Cost of Revenue includes the expenses for platform hosting and the related costs for phone hardware. The company notes that revenue from phone hardware, recognized over the subscription period as embedded lease revenue, has associated costs that primarily represent depreciation. Furthermore, the variable cost for providing phone hardware and initial onboarding assistance has historically exceeded the related revenue, resulting in negative gross profit for those specific elements.

Personnel costs are a significant driver across the operating expenses, particularly within the growth-focused areas. You can see the direct dollar impact of the engineering, sales, and support teams reflected in the following major buckets:

• Sales personnel costs are embedded within the Sales and Marketing Expenses of $23.2 million for Q2 2025.
• Engineering personnel costs are a primary driver of the Research and Development Costs, totaling $8.9 million for Q2 2025.
• Support team costs are generally allocated within Cost of Revenue or General and Administrative Expenses, though specific dollar segmentation isn't explicitly provided outside the main operating expense lines.

The General and Administrative Expenses for Q2 2025 were $10.1 million.

Finance: draft 13-week cash view by Friday.

Weave Communications, Inc. (WEAV) - Canvas Business Model: Revenue Streams

You're looking at the core money-makers for Weave Communications, Inc. (WEAV) as of late 2025. The business is heavily weighted toward recurring software revenue, which is what investors like to see for predictability.

The majority of the money comes from the core SaaS platform. For the first quarter ended March 31, 2025, recurring subscription fees accounted for approximately 91% of total revenue. Considering Q1 2025 total revenue was $55.8 million, this means subscription fees generated roughly $50.78 million in that quarter alone.

Payment processing revenue, which comes from transaction fees, is a key growth driver within that recurring base. In Q1 2025, payments revenue grew at more than twice the rate of total revenue, which itself grew 18.3% year-over-year. The company's trailing twelve-month (TTM) subscription and payment processing revenue reached $217 million as of Q2 2025.

Here is a look at the official full-year financial expectations Weave Communications, Inc. provided based on their Q3 2025 results:

Financial Metric	Guidance Range
Full-Year 2025 Revenue Guidance	$238 million to $239 million
Full-Year 2025 Non-GAAP Operating Income Guidance	$3.3 million to $4.3 million

The company also generates revenue from hardware sales and professional services, though these components are less dominant than the subscription and payments streams. The onboarding and phone hardware segments, for instance, operated at negative gross margins in Q1 2025, suggesting these are treated as customer acquisition tools rather than primary profit centers.

The revenue mix can be broken down by its primary sources:

• Recurring subscription fees (core SaaS)
• Payment processing revenue (transaction fees)
• Revenue from hardware sales (ancillary/acquisition tool)
• Revenue from professional services

For context on the scale of the business, Q3 2025 revenue hit $61.3 million, and the TTM revenue as of that period was $229.79 million.

Finance: review the impact of the negative gross margin on hardware sales against the $3.3 million to $4.3 million non-GAAP operating income guidance by next Tuesday.